Press Release Details

Santa Monica, CA - October 4, 2004 - Available in retail outlets worldwide beginning this week, Activision Inc.'s (Nasdaq: ATVI) Tony Hawk's Underground 2 catapults players into an all-out skating blitzkrieg led by skateboarding legend Tony Hawk and Bam Margera, the star of MTV's "Jackass" and "Viva La Bam." The game delivers a hilarious new story mode and a classic mode that features signature Tony Hawk's Pro Skater goals and levels, as well as more customization and moves than the skate gods could dream of. Conquering sick terrain, wreaking havoc and pulling off mischievous pranks on and off their boards, players are sent on a crazy adventure and challenged to make a variety of international cities their personal stomping grounds.

Having received a review score of 9.75 out of 10 from industry magazine Game Informer, Tony Hawk's Underground 2 is on track to continue the franchise's critical acclaim. "If you love the Tony Hawk games, this is by far the pinnacle of the series and a must for fans," said Andy McNamara, editor-in-chief, Game Informer.

THUG 2 is available for the PlayStation®2 computer entertainment system, the Xbox® video game system from Microsoft, and the Nintendo GameCube™ for a suggested retail price of $49.99 and has been rated "T" (Teen - with blood, crude humor, language, suggestive themes, use of alcohol and violence) by the ESRB. The PC/CD-ROM version of THUG 2 is now available for a suggested retail price of $39.99 and has been rated "T" (Teen - with blood, crude humor, language, suggestive themes, use of alcohol and violence) by the ESRB. The Game Boy Advance version of THUG 2 is now available for a suggested retail price of $29.99 and has been rated "E" ("Everyone - animated blood - content suitable for persons ages 6 and older") by the ESRB.

"Tony Hawk's Underground 2 marks another evolutionary step forward for the franchise," said Kathy Vrabeck, president, Activision Publishing. "With Bam Margera bringing his signature humor to the story mode, new and expanded player controls and customization features, highly interactive levels, dozens of characters to skate as, and an in-depth classic mode, THUG 2 is the most complete Tony Hawk videogame to-date."

Tony Hawk's Underground 2 picks up where THUG™ left off, but now players can play as themselves or switch to play as one of over 20 pro teammates and special guest skaters. Building upon the unparalleled level of customization, gamers can now create their own designs to use as their graffiti tags, shirt logos or deck graphics with the all-new Create-a-Graphic feature, in addition to creating their own skaters, skate parks, tricks and goals. New player controls, both on and off the board include sticker slaps, slow motion focus control, hilarious tantrums, rideable objects, projectiles and graffiti tagging.

Tony Hawk's Underground 2 also features an in-depth Classic Mode, where players can experience the all new THUG 2 levels in addition to select THPS™ levels as they compete against a two-minute timer in order to complete all-time favorite goals such as S-K-A-T-E, "secret tape," and "high score." PlayStation®2 computer entertainment system players can go online and experience new games, downloadable content and a robust in-game messaging feature in addition to improved stat tracking and online rankings.

Tony Hawk's Underground 2 was developed for the PlayStation 2 computer entertainment system, the Xbox video game system from Microsoft and Nintendo GameCube by Neversoft Entertainment, for the Game Boy Advance by Vicarious Visions and for the PC by Beenox Studio. BradyGames' Tony Hawk's Underground 2 Official Strategy Guide is available at electronics, book, and software retailers nationwide, and online at bradygames.com.

About Activision, Inc.

Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Founded in 1979, Activision posted net revenues of $948 million for the fiscal year ended March 31, 2004.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Italy, Japan, Australia, Scandinavia and the Netherlands. More information about Activision and its products can be found on the company's World Wide Web site, which is located at www.activision.com.

The statements made in this press release that are not historical facts are "forward-looking statements." These forward-looking statements are based on current expectations and assumptions that are subject to risks and uncertainties. The Company cautions readers of this press release that a number of important factors could cause Activision's actual future results to differ materially from those expressed in any such forward-looking statements. Such factors include, without limitation, product delays, retail acceptance of our products, industry competition, rapid changes in technology and industry standards, protection of proprietary rights, maintenance of relationships with key personnel, vendors and third-party developers, international economic and political conditions, integration of recently acquired subsidiaries and identification of suitable future acquisition opportunities. These important factors and other factors that potentially could affect the Company's financial results are described in our filings with the Securities and Exchange Commission, including the Company's most recent Annual report on Form 10-K and Quarterly Report on Form 10-Q. Readers of this press release are referred to such filings. The Company may change its intention, belief or expectation, at any time and without notice, based upon any changes in such factors, in the Company's assumptions or otherwise. The Company undertakes no obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.

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