Activision and TDK Mediactive Set to Debut Shrek 2™: The Game at E3 Expo 2003
Santa Monica, CA - May 13, 2003 -E3 Expo attendees will embark on a wild new adventure with Shrek® and his buddies when Activision, Inc. (Nasdaq: ATVI) and TDK Mediactive, Inc. (OTC BB: TDKM) unveil Shrek 2™: The Game (working title) at Activision's booth #1224 in the South Hall on May 14 - 16.
Inspired by the upcoming film and expanding its storyline, Shrek 2: The Game (working title) features Shrek's signature humor and comedic interactions. Players experience key moments from the film and encounter a variety of new characters, environments and sub-plots as they switch between Shrek, Donkey or one of their six friends. The game is being co-published worldwide by Activision, Inc. and TDK Mediactive, Inc. and is currently in development by Activision's wholly owned subsidiary Luxoflux for the PlayStation®2 computer entertainment system and the Xbox® video game system from Microsoft. Shrek 2: The Game (working title) has not yet been rated by the ESRB.
"Activision is pleased to showcase Shrek 2: The Game in our booth at E3," said Kathy Vrabeck, executive vice president, global publishing and brand management, Activision, Inc. "We look forward to working with TDK to develop and publish games based on a rich property like Shrek, which has a strong appeal to children and adults alike."
"We are excited at the prospect of building upon our previous success with the Shrek franchise under our long term agreement with DreamWorks," stated Vincent Bitetti, Chief Executive Officer, TDK Mediactive, Inc "Shrek is one of the most successful film-to-game adaptations of all time and we are confident that the new Shrek games being developed as part of our strategic relationship with Activision will add more muscle to an already successful videogame franchise. "
About TDK Mediactive, Inc.
Southern California based TDK Mediactive, Inc. is a global publisher of high quality interactive entertainment software for the PlayStation®2 computer entertainment system, PS one™ game console, Xbox™ video game system from Microsoft, and the Nintendo GameCube™, Game Boy® Advance and Game Boy® Color systems. The company also publishes titles for personal computers via a co-publishing agreement with Activision Value, a subsidiary of Activision, Inc. The company's games are based on licensed and original content derived from major motion pictures, video franchises, popular literature and popular culture. TDK Mediactive has exclusive technology and content licenses with Sony Computer Entertainment America Inc., Microsoft Corporation, Nintendo of America Inc., Disney Interactive, Vivendi Universal Studios, Mattel, Inc., Classic Media, BKN International, DC Comics, Hallmark Entertainment Distribution LLC, BDSP Inc., The Jim Henson Company, General Motors Corporation, Infogrames Interactive, Inc., Activision, Zuffa LLC, and others. TDK Mediactive is 73% owned by TDK USA Corp., a wholly-owned subsidiary of TDK Corporation (NYSE: TDK). More information about TDK Mediactive and its products is available at www.tdk-mediactive.com.
About Activision, Inc.
Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Founded in 1979, Activision posted net revenues of $864 million for the fiscal year ended March 31, 2003.
Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Japan, Australia, Scandinavia and the Netherlands. More information about Activision and its products can be found on the company's World Wide Web site, which is located at www.activision.com.
The statements contained in this release that are not historical facts are "forward-looking statements." The Company cautions readers of this press release that a number of important factors could cause Activision's actual future results to differ materially from those expressed in any such forward-looking statements. These important factors, and other factors that could affect Activision, are described in Activision's Annual Report on Form 10-K for the fiscal year ended March 31, 2002, which was filed with the United States Securities and Exchange Commission. Readers of this press release are referred to such filings.