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    <link:label id="lab_us-gaap_FacilityClosingMember_A316D3CA0586EC7627EDBA7CFD48BD3B_terseLabel_en-US" xlink:label="lab_us-gaap_FacilityClosingMember_A316D3CA0586EC7627EDBA7CFD48BD3B" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Facilities and related costs</link:label>
    <link:label id="lab_us-gaap_FacilityClosingMember_A316D3CA0586EC7627EDBA7CFD48BD3B_label_en-US" xlink:label="lab_us-gaap_FacilityClosingMember_A316D3CA0586EC7627EDBA7CFD48BD3B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Facility Closing [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_FacilityClosingMember" xlink:label="loc_us-gaap_FacilityClosingMember_A316D3CA0586EC7627EDBA7CFD48BD3B" xlink:type="locator" />
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    <link:label id="lab_us-gaap_OtherRestructuringMember_6E99068B510658E4B67EBA7CFD482734_terseLabel_en-US" xlink:label="lab_us-gaap_OtherRestructuringMember_6E99068B510658E4B67EBA7CFD482734" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Other costs</link:label>
    <link:label id="lab_us-gaap_OtherRestructuringMember_6E99068B510658E4B67EBA7CFD482734_label_en-US" xlink:label="lab_us-gaap_OtherRestructuringMember_6E99068B510658E4B67EBA7CFD482734" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Other Restructuring [Member]</link:label>
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    <link:label id="lab_us-gaap_RestructuringCostAndReserveLineItems_F5D21EF495A3F27CFA48BA7CFD49D2CA_terseLabel_en-US" xlink:label="lab_us-gaap_RestructuringCostAndReserveLineItems_F5D21EF495A3F27CFA48BA7CFD49D2CA" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Restructuring Cost and Reserve [Line Items]</link:label>
    <link:label id="lab_us-gaap_RestructuringCostAndReserveLineItems_F5D21EF495A3F27CFA48BA7CFD49D2CA_label_en-US" xlink:label="lab_us-gaap_RestructuringCostAndReserveLineItems_F5D21EF495A3F27CFA48BA7CFD49D2CA" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Restructuring Cost and Reserve [Line Items]</link:label>
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    <link:label id="lab_us-gaap_RestructuringReserveRollForward_9978B57DB0921910ADBEBA7CFD494A97_label_en-US" xlink:label="lab_us-gaap_RestructuringReserveRollForward_9978B57DB0921910ADBEBA7CFD494A97" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Restructuring Reserve [Roll Forward]</link:label>
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    <link:label id="lab_us-gaap_LongtermDebtTypeDomain_86FCFEB432C1FFE08CFACF5F463DF371_terseLabel_en-US" xlink:label="lab_us-gaap_LongtermDebtTypeDomain_D962352EAA2F55EB8435B9D3D8BCD1CC" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Long-term Debt, Type [Domain]</link:label>
    <link:label id="lab_us-gaap_LongtermDebtTypeDomain_86FCFEB432C1FFE08CFACF5F463DF371_label_en-US" xlink:label="lab_us-gaap_LongtermDebtTypeDomain_D962352EAA2F55EB8435B9D3D8BCD1CC" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Long-term Debt, Type [Domain]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_LongtermDebtTypeDomain" xlink:label="loc_us-gaap_LongtermDebtTypeDomain_D962352EAA2F55EB8435B9D3D8BCD1CC" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_LongtermDebtTypeDomain_D962352EAA2F55EB8435B9D3D8BCD1CC" xlink:to="lab_us-gaap_LongtermDebtTypeDomain_D962352EAA2F55EB8435B9D3D8BCD1CC" xlink:type="arc" />
    <link:label id="lab_us-gaap_UnsecuredDebtMember_FC8658B9884BCB275B25CF5F463D3059_terseLabel_en-US" xlink:label="lab_us-gaap_UnsecuredDebtMember_9B5801C56F6A5CA48D09016DCB569A02" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Unsecured Debt</link:label>
    <link:label id="lab_us-gaap_UnsecuredDebtMember_FC8658B9884BCB275B25CF5F463D3059_label_en-US" xlink:label="lab_us-gaap_UnsecuredDebtMember_9B5801C56F6A5CA48D09016DCB569A02" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Unsecured Debt [Member]</link:label>
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    <link:label id="lab_us-gaap_DebtInstrumentAxis_ACB3ED0141FE2FB8B7DCCF5F463DCFB6_label_en-US" xlink:label="lab_us-gaap_DebtInstrumentAxis_10CD97EA6311530EBE107D37565CD30E" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Debt Instrument [Axis]</link:label>
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    <link:label id="lab_us-gaap_DebtInstrumentNameDomain_FB2A988994CF65FAB114CF5F463D9521_terseLabel_en-US" xlink:label="lab_us-gaap_DebtInstrumentNameDomain_E223C58998675994B187147A83DB1256" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Debt Instrument, Name [Domain]</link:label>
    <link:label id="lab_us-gaap_DebtInstrumentNameDomain_FB2A988994CF65FAB114CF5F463D9521_label_en-US" xlink:label="lab_us-gaap_DebtInstrumentNameDomain_E223C58998675994B187147A83DB1256" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Debt Instrument, Name [Domain]</link:label>
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    <link:label id="lab_atvi_Unsecured2021NotesMember_7849CE4EE29A298CA81ECF5F463EB811_terseLabel_en-US" xlink:label="lab_atvi_Unsecured2021NotesMember_79CFDC2B00515794B520FE0D4B5F2105" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">2021 Notes</link:label>
    <link:label id="lab_atvi_Unsecured2021NotesMember_7849CE4EE29A298CA81ECF5F463EB811_label_en-US" xlink:label="lab_atvi_Unsecured2021NotesMember_79CFDC2B00515794B520FE0D4B5F2105" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Unsecured 2021 Notes [Member]</link:label>
    <link:label id="lab_atvi_Unsecured2021NotesMember_7849CE4EE29A298CA81ECF5F463EB811_documentation_en-US" xlink:label="lab_atvi_Unsecured2021NotesMember_79CFDC2B00515794B520FE0D4B5F2105" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">2.3% Unsecured Notes.</link:label>
    <link:loc xlink:href="atvi-20190930.xsd#atvi_Unsecured2021NotesMember" xlink:label="loc_atvi_Unsecured2021NotesMember_79CFDC2B00515794B520FE0D4B5F2105" xlink:type="locator" />
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    <link:label id="lab_atvi_Unsecured2022NotesMember_F11506459AE976107A8DCF5F463E9864_terseLabel_en-US" xlink:label="lab_atvi_Unsecured2022NotesMember_1F3F9615ABC25F4FBE571A723C47083E" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">2022 Notes</link:label>
    <link:label id="lab_atvi_Unsecured2022NotesMember_F11506459AE976107A8DCF5F463E9864_label_en-US" xlink:label="lab_atvi_Unsecured2022NotesMember_1F3F9615ABC25F4FBE571A723C47083E" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Unsecured 2022 Notes [Member]</link:label>
    <link:label id="lab_atvi_Unsecured2022NotesMember_F11506459AE976107A8DCF5F463E9864_documentation_en-US" xlink:label="lab_atvi_Unsecured2022NotesMember_1F3F9615ABC25F4FBE571A723C47083E" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">2.6% Unsecured Notes.</link:label>
    <link:loc xlink:href="atvi-20190930.xsd#atvi_Unsecured2022NotesMember" xlink:label="loc_atvi_Unsecured2022NotesMember_1F3F9615ABC25F4FBE571A723C47083E" xlink:type="locator" />
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    <link:label id="lab_atvi_Unsecured2026NotesMember_5B3A8C0AE36339AAC0BCCF5F463EBA33_terseLabel_en-US" xlink:label="lab_atvi_Unsecured2026NotesMember_3294B37821585EC0B9FE953C5AEDF144" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">2026 Notes</link:label>
    <link:label id="lab_atvi_Unsecured2026NotesMember_5B3A8C0AE36339AAC0BCCF5F463EBA33_label_en-US" xlink:label="lab_atvi_Unsecured2026NotesMember_3294B37821585EC0B9FE953C5AEDF144" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Unsecured 2026 Notes [Member]</link:label>
    <link:label id="lab_atvi_Unsecured2026NotesMember_5B3A8C0AE36339AAC0BCCF5F463EBA33_documentation_en-US" xlink:label="lab_atvi_Unsecured2026NotesMember_3294B37821585EC0B9FE953C5AEDF144" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">3.4% Unsecured Notes.</link:label>
    <link:loc xlink:href="atvi-20190930.xsd#atvi_Unsecured2026NotesMember" xlink:label="loc_atvi_Unsecured2026NotesMember_3294B37821585EC0B9FE953C5AEDF144" xlink:type="locator" />
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    <link:label id="lab_atvi_Unsecured2027NotesMember_F89045C5BB16FB22D858CF5F463E1B76_terseLabel_en-US" xlink:label="lab_atvi_Unsecured2027NotesMember_855BE14017B458A4A98C8A55889C0553" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">2027 Notes</link:label>
    <link:label id="lab_atvi_Unsecured2027NotesMember_F89045C5BB16FB22D858CF5F463E1B76_label_en-US" xlink:label="lab_atvi_Unsecured2027NotesMember_855BE14017B458A4A98C8A55889C0553" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Unsecured 2027 Notes [Member]</link:label>
    <link:label id="lab_atvi_Unsecured2027NotesMember_F89045C5BB16FB22D858CF5F463E1B76_documentation_en-US" xlink:label="lab_atvi_Unsecured2027NotesMember_855BE14017B458A4A98C8A55889C0553" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">3.4% Unsecured Notes.</link:label>
    <link:loc xlink:href="atvi-20190930.xsd#atvi_Unsecured2027NotesMember" xlink:label="loc_atvi_Unsecured2027NotesMember_855BE14017B458A4A98C8A55889C0553" xlink:type="locator" />
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    <link:label id="lab_atvi_Unsecured2047NotesMember_FCEE3B1807217A8363E0CF5F463FE1D3_terseLabel_en-US" xlink:label="lab_atvi_Unsecured2047NotesMember_E950A498FB3F54D399C39E2913AD1159" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">2047 Notes</link:label>
    <link:label id="lab_atvi_Unsecured2047NotesMember_FCEE3B1807217A8363E0CF5F463FE1D3_label_en-US" xlink:label="lab_atvi_Unsecured2047NotesMember_E950A498FB3F54D399C39E2913AD1159" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Unsecured 2047 Notes [Member]</link:label>
    <link:label id="lab_atvi_Unsecured2047NotesMember_FCEE3B1807217A8363E0CF5F463FE1D3_documentation_en-US" xlink:label="lab_atvi_Unsecured2047NotesMember_E950A498FB3F54D399C39E2913AD1159" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">4.5% Unsecured Notes.</link:label>
    <link:loc xlink:href="atvi-20190930.xsd#atvi_Unsecured2047NotesMember" xlink:label="loc_atvi_Unsecured2047NotesMember_E950A498FB3F54D399C39E2913AD1159" xlink:type="locator" />
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    <link:label id="lab_us-gaap_DebtInstrumentLineItems_87AABCE8BDFE18EB97C1CF5F463FFB3A_label_en-US" xlink:label="lab_us-gaap_DebtInstrumentLineItems_72E5F555EB0D5BF4B022DEC297D576E3" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Debt Instrument [Line Items]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_DebtInstrumentLineItems" xlink:label="loc_us-gaap_DebtInstrumentLineItems_72E5F555EB0D5BF4B022DEC297D576E3" xlink:type="locator" />
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    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_DebtInstrumentCarryingAmount" xlink:label="loc_us-gaap_DebtInstrumentCarryingAmount_2DBDDF970EDC5876BF0CEC71D9D5675E" xlink:type="locator" />
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    <link:label id="lab_us-gaap_LongTermDebt_0E907B2BC6B88B3AB450CF5F463FC06D_label_en-US" xlink:label="lab_us-gaap_LongTermDebt_59D104C677A95FEEAFF0E563A48E24C4" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Long-term Debt</link:label>
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    <link:label id="lab_us-gaap_InventoryNet_4F524D0A09FB9A7FA027B194DB62C154_terseLabel_en-US" xlink:label="lab_us-gaap_InventoryNet_4F524D0A09FB9A7FA027B194DB62C154" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Inventories, net</link:label>
    <link:label id="lab_us-gaap_InventoryNet_4F524D0A09FB9A7FA027B194DB62C154_label_en-US" xlink:label="lab_us-gaap_InventoryNet_4F524D0A09FB9A7FA027B194DB62C154" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Inventory, Net</link:label>
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    <link:label id="lab_atvi_SoftwareDevelopmentCurrent_C5557FC41C012BEE610AB194DB6207F7_label_en-US" xlink:label="lab_atvi_SoftwareDevelopmentCurrent_C5557FC41C012BEE610AB194DB6207F7" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Software Development, Current</link:label>
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    <link:label id="lab_us-gaap_AssetsCurrent_59DD8B48FFA0D8CF0996B194DB626CDF_totalLabel_en-US" xlink:label="lab_us-gaap_AssetsCurrent_59DD8B48FFA0D8CF0996B194DB626CDF" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Total current assets</link:label>
    <link:label id="lab_us-gaap_AssetsCurrent_59DD8B48FFA0D8CF0996B194DB626CDF_label_en-US" xlink:label="lab_us-gaap_AssetsCurrent_59DD8B48FFA0D8CF0996B194DB626CDF" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Assets, Current</link:label>
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    <link:label id="lab_atvi_SoftwareDevelopmentNoncurrent_D13772DA0B9F2B306BD0B194DB62BAFB_label_en-US" xlink:label="lab_atvi_SoftwareDevelopmentNoncurrent_D13772DA0B9F2B306BD0B194DB62BAFB" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Software Development, Noncurrent</link:label>
    <link:label id="lab_atvi_SoftwareDevelopmentNoncurrent_D13772DA0B9F2B306BD0B194DB62BAFB_documentation_en-US" xlink:label="lab_atvi_SoftwareDevelopmentNoncurrent_D13772DA0B9F2B306BD0B194DB62BAFB" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">The noncurrent portion of unamortized costs incurred for development of computer software, which is to be sold, leased or otherwise marketed, after establishing technological feasibility, through to the general release of the software products.</link:label>
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    <link:label id="lab_us-gaap_PropertyPlantAndEquipmentNet_A53D80BAA484CC0867FCB194DB62854A_terseLabel_en-US" xlink:label="lab_us-gaap_PropertyPlantAndEquipmentNet_A53D80BAA484CC0867FCB194DB62854A" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Property and equipment, net</link:label>
    <link:label id="lab_us-gaap_PropertyPlantAndEquipmentNet_A53D80BAA484CC0867FCB194DB62854A_label_en-US" xlink:label="lab_us-gaap_PropertyPlantAndEquipmentNet_A53D80BAA484CC0867FCB194DB62854A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Property, Plant and Equipment, Net</link:label>
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    <link:label id="lab_us-gaap_DeferredIncomeTaxAssetsNet_70E81AE30369567E0D71B194DB634851_label_en-US" xlink:label="lab_us-gaap_DeferredIncomeTaxAssetsNet_70E81AE30369567E0D71B194DB634851" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Deferred Income Tax Assets, Net</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_DeferredIncomeTaxAssetsNet" xlink:label="loc_us-gaap_DeferredIncomeTaxAssetsNet_70E81AE30369567E0D71B194DB634851" xlink:type="locator" />
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    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_IntangibleAssetsNetExcludingGoodwill" xlink:label="loc_us-gaap_IntangibleAssetsNetExcludingGoodwill_8E9D778508F46BE9A987B194DB63C7D6" xlink:type="locator" />
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    <link:label id="lab_us-gaap_Goodwill_299EAD53A8F7A7864F90B194DB63244C_terseLabel_en-US" xlink:label="lab_us-gaap_Goodwill_299EAD53A8F7A7864F90B194DB63244C" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Goodwill</link:label>
    <link:label id="lab_us-gaap_Goodwill_299EAD53A8F7A7864F90B194DB63244C_label_en-US" xlink:label="lab_us-gaap_Goodwill_299EAD53A8F7A7864F90B194DB63244C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Goodwill</link:label>
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    <link:label id="lab_us-gaap_Assets_A76EA60C58D77717DB9BB194DB63BD3B_label_en-US" xlink:label="lab_us-gaap_Assets_A76EA60C58D77717DB9BB194DB63BD3B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Assets</link:label>
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    <link:label id="lab_us-gaap_LiabilitiesAndStockholdersEquityAbstract_268BE3D9C5512FDC38ADB194DB635317_label_en-US" xlink:label="lab_us-gaap_LiabilitiesAndStockholdersEquityAbstract_268BE3D9C5512FDC38ADB194DB635317" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Liabilities and Equity [Abstract]</link:label>
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    <link:label id="lab_us-gaap_LiabilitiesCurrentAbstract_565FA05BDA54F1CC1A99B194DB63B42B_label_en-US" xlink:label="lab_us-gaap_LiabilitiesCurrentAbstract_565FA05BDA54F1CC1A99B194DB63B42B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Liabilities, Current [Abstract]</link:label>
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    <link:label id="lab_atvi_PCMember_87FF0A31EC9CD12E0F21F10A84FCCB3E_documentation_en-US" xlink:label="lab_atvi_PCMember_87FF0A31EC9CD12E0F21F10A84FCCB3E" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">The personal computer platform.</link:label>
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    <link:label id="lab_atvi_MobileAndAncillaryPlatformsMember_90D4518B480FA8A4B8F8F10A84FC042A_documentation_en-US" xlink:label="lab_atvi_MobileAndAncillaryPlatformsMember_90D4518B480FA8A4B8F8F10A84FC042A" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Mobile And Ancillary Platforms [Member]</link:label>
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    <link:label id="lab_us-gaap_SegmentReportingInformationLineItems_D0BAF1C350735770A02FF10A84FD4323_label_en-US" xlink:label="lab_us-gaap_SegmentReportingInformationLineItems_D0BAF1C350735770A02FF10A84FD4323" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Segment Reporting Information [Line Items]</link:label>
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    <link:label id="lab_atvi_SegmentRevenues_DFD6A8EDAA0011E87E74F10A85024C89_documentation_en-US" xlink:label="lab_atvi_SegmentRevenues_DFD6A8EDAA0011E87E74F10A85024C89" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Segment revenues represent revenues presented consistent with how our CODM reviews segment performance, which are exclusive of the impact of the change in deferred revenues and related cost of revenues with respect to certain of our online-enabled games.</link:label>
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    <link:label id="lab_atvi_DeferralOfNetRevenuesAndRelatedCostOfSalesOperatingIncomeImpact_AE90D6F37FD73224FC09F10A8502DB7E_documentation_en-US" xlink:label="lab_atvi_DeferralOfNetRevenuesAndRelatedCostOfSalesOperatingIncomeImpact_AE90D6F37FD73224FC09F10A8502DB7E" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Impact of the net effect from the deferral of net revenues and related cost of revenues in reconciling total segment operating income (loss) to consolidated operating income (loss).</link:label>
    <link:loc xlink:href="atvi-20190930.xsd#atvi_DeferralOfNetRevenuesAndRelatedCostOfSalesOperatingIncomeImpact" xlink:label="loc_atvi_DeferralOfNetRevenuesAndRelatedCostOfSalesOperatingIncomeImpact_AE90D6F37FD73224FC09F10A8502DB7E" xlink:type="locator" />
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    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_AllocatedShareBasedCompensationExpense" xlink:label="loc_us-gaap_AllocatedShareBasedCompensationExpense_469AC4E9F946FBD6F31DF10A8503B439" xlink:type="locator" />
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    <link:label id="lab_us-gaap_RestructuringCharges_74719D14860EF4C1A19CF10A85034F7A_negatedTerseLabel_en-US" xlink:label="lab_us-gaap_RestructuringCharges_74719D14860EF4C1A19CF10A85034F7A" xlink:role="http://www.xbrl.org/2009/role/negatedTerseLabel" xlink:type="resource" xml:lang="en-US">Restructuring costs</link:label>
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    <link:label id="lab_atvi_RestructuringandRelatedCostExpectedCostPercentage_D571B2C58BAF4C6682291B70605E5A8D_terseLabel_en-US" xlink:label="lab_atvi_RestructuringandRelatedCostExpectedCostPercentage_0593E037BC185815ADA75D006827FBC4" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Percentage of aggregate charge</link:label>
    <link:label id="lab_atvi_RestructuringandRelatedCostExpectedCostPercentage_D571B2C58BAF4C6682291B70605E5A8D_label_en-US" xlink:label="lab_atvi_RestructuringandRelatedCostExpectedCostPercentage_0593E037BC185815ADA75D006827FBC4" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Restructuring and Related Cost, Expected Cost, Percentage</link:label>
    <link:label id="lab_atvi_RestructuringandRelatedCostExpectedCostPercentage_D571B2C58BAF4C6682291B70605E5A8D_documentation_en-US" xlink:label="lab_atvi_RestructuringandRelatedCostExpectedCostPercentage_0593E037BC185815ADA75D006827FBC4" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Estimated percentage of expected total restructuring and related cost</link:label>
    <link:loc xlink:href="atvi-20190930.xsd#atvi_RestructuringandRelatedCostExpectedCostPercentage" xlink:label="loc_atvi_RestructuringandRelatedCostExpectedCostPercentage_0593E037BC185815ADA75D006827FBC4" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_atvi_RestructuringandRelatedCostExpectedCostPercentage_0593E037BC185815ADA75D006827FBC4" xlink:to="lab_atvi_RestructuringandRelatedCostExpectedCostPercentage_0593E037BC185815ADA75D006827FBC4" xlink:type="arc" />
    <link:label id="lab_us-gaap_StatementOfCashFlowsAbstract_A98124652E66C939EC93414E3E382A42_label_en-US" xlink:label="lab_us-gaap_StatementOfCashFlowsAbstract_A98124652E66C939EC93414E3E382A42" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Statement of Cash Flows [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_StatementOfCashFlowsAbstract" xlink:label="loc_us-gaap_StatementOfCashFlowsAbstract_A98124652E66C939EC93414E3E382A42" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_StatementOfCashFlowsAbstract_A98124652E66C939EC93414E3E382A42" xlink:to="lab_us-gaap_StatementOfCashFlowsAbstract_A98124652E66C939EC93414E3E382A42" xlink:type="arc" />
    <link:label id="lab_us-gaap_NetCashProvidedByUsedInOperatingActivitiesContinuingOperationsAbstract_579A35ADB3CEAE095A29414E3E398BE1_terseLabel_en-US" xlink:label="lab_us-gaap_NetCashProvidedByUsedInOperatingActivitiesContinuingOperationsAbstract_579A35ADB3CEAE095A29414E3E398BE1" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Cash flows from operating activities:</link:label>
    <link:label id="lab_us-gaap_NetCashProvidedByUsedInOperatingActivitiesContinuingOperationsAbstract_579A35ADB3CEAE095A29414E3E398BE1_label_en-US" xlink:label="lab_us-gaap_NetCashProvidedByUsedInOperatingActivitiesContinuingOperationsAbstract_579A35ADB3CEAE095A29414E3E398BE1" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Net Cash Provided by (Used in) Operating Activities, Continuing Operations [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_NetCashProvidedByUsedInOperatingActivitiesContinuingOperationsAbstract" xlink:label="loc_us-gaap_NetCashProvidedByUsedInOperatingActivitiesContinuingOperationsAbstract_579A35ADB3CEAE095A29414E3E398BE1" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_NetCashProvidedByUsedInOperatingActivitiesContinuingOperationsAbstract_579A35ADB3CEAE095A29414E3E398BE1" xlink:to="lab_us-gaap_NetCashProvidedByUsedInOperatingActivitiesContinuingOperationsAbstract_579A35ADB3CEAE095A29414E3E398BE1" xlink:type="arc" />
    <link:label id="lab_us-gaap_AdjustmentsToReconcileNetIncomeLossToCashProvidedByUsedInOperatingActivitiesAbstract_27E375C94EF1D0045BBD414E3E3A3D4F_terseLabel_en-US" xlink:label="lab_us-gaap_AdjustmentsToReconcileNetIncomeLossToCashProvidedByUsedInOperatingActivitiesAbstract_27E375C94EF1D0045BBD414E3E3A3D4F" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Adjustments to reconcile net income to net cash provided by operating activities:</link:label>
    <link:label id="lab_us-gaap_AdjustmentsToReconcileNetIncomeLossToCashProvidedByUsedInOperatingActivitiesAbstract_27E375C94EF1D0045BBD414E3E3A3D4F_label_en-US" xlink:label="lab_us-gaap_AdjustmentsToReconcileNetIncomeLossToCashProvidedByUsedInOperatingActivitiesAbstract_27E375C94EF1D0045BBD414E3E3A3D4F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Adjustments to Reconcile Net Income (Loss) to Cash Provided by (Used in) Operating Activities [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_AdjustmentsToReconcileNetIncomeLossToCashProvidedByUsedInOperatingActivitiesAbstract" xlink:label="loc_us-gaap_AdjustmentsToReconcileNetIncomeLossToCashProvidedByUsedInOperatingActivitiesAbstract_27E375C94EF1D0045BBD414E3E3A3D4F" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AdjustmentsToReconcileNetIncomeLossToCashProvidedByUsedInOperatingActivitiesAbstract_27E375C94EF1D0045BBD414E3E3A3D4F" xlink:to="lab_us-gaap_AdjustmentsToReconcileNetIncomeLossToCashProvidedByUsedInOperatingActivitiesAbstract_27E375C94EF1D0045BBD414E3E3A3D4F" xlink:type="arc" />
    <link:label id="lab_us-gaap_DeferredIncomeTaxExpenseBenefit_9F36D0A15EAA6E446179414E3E3AEAF5_terseLabel_en-US" xlink:label="lab_us-gaap_DeferredIncomeTaxExpenseBenefit_9F36D0A15EAA6E446179414E3E3AEAF5" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Deferred income taxes</link:label>
    <link:label id="lab_us-gaap_DeferredIncomeTaxExpenseBenefit_9F36D0A15EAA6E446179414E3E3AEAF5_label_en-US" xlink:label="lab_us-gaap_DeferredIncomeTaxExpenseBenefit_9F36D0A15EAA6E446179414E3E3AEAF5" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Deferred Income Tax Expense (Benefit)</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_DeferredIncomeTaxExpenseBenefit" xlink:label="loc_us-gaap_DeferredIncomeTaxExpenseBenefit_9F36D0A15EAA6E446179414E3E3AEAF5" xlink:type="locator" />
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    <link:label id="lab_us-gaap_DepreciationAndAmortization_BAF85DF51A7D201C9515414E3E3AC1D8_terseLabel_en-US" xlink:label="lab_us-gaap_DepreciationAndAmortization_BAF85DF51A7D201C9515414E3E3AC1D8" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Depreciation and amortization</link:label>
    <link:label id="lab_us-gaap_DepreciationAndAmortization_BAF85DF51A7D201C9515414E3E3AC1D8_label_en-US" xlink:label="lab_us-gaap_DepreciationAndAmortization_BAF85DF51A7D201C9515414E3E3AC1D8" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Depreciation, Depletion and Amortization, Nonproduction</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_DepreciationAndAmortization" xlink:label="loc_us-gaap_DepreciationAndAmortization_BAF85DF51A7D201C9515414E3E3AC1D8" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DepreciationAndAmortization_BAF85DF51A7D201C9515414E3E3AC1D8" xlink:to="lab_us-gaap_DepreciationAndAmortization_BAF85DF51A7D201C9515414E3E3AC1D8" xlink:type="arc" />
    <link:label id="lab_atvi_Noncashoperatingleasecost_A69F4BFD34BA7AF3224B414E3E3AFAD5_terseLabel_en-US" xlink:label="lab_atvi_Noncashoperatingleasecost_A69F4BFD34BA7AF3224B414E3E3AFAD5" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Non-cash operating lease cost</link:label>
    <link:label id="lab_atvi_Noncashoperatingleasecost_A69F4BFD34BA7AF3224B414E3E3AFAD5_label_en-US" xlink:label="lab_atvi_Noncashoperatingleasecost_A69F4BFD34BA7AF3224B414E3E3AFAD5" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Non-cash operating lease cost</link:label>
    <link:label id="lab_atvi_Noncashoperatingleasecost_A69F4BFD34BA7AF3224B414E3E3AFAD5_documentation_en-US" xlink:label="lab_atvi_Noncashoperatingleasecost_A69F4BFD34BA7AF3224B414E3E3AFAD5" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Non-cash operating lease costs</link:label>
    <link:loc xlink:href="atvi-20190930.xsd#atvi_Noncashoperatingleasecost" xlink:label="loc_atvi_Noncashoperatingleasecost_A69F4BFD34BA7AF3224B414E3E3AFAD5" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_atvi_Noncashoperatingleasecost_A69F4BFD34BA7AF3224B414E3E3AFAD5" xlink:to="lab_atvi_Noncashoperatingleasecost_A69F4BFD34BA7AF3224B414E3E3AFAD5" xlink:type="arc" />
    <link:label id="lab_atvi_AmortizationOfCapitalizedSoftwareDevelopmentCostsAndIntellectualPropertyLicenses_6FAE9C3203FAC017E232414E3E3A05B7_terseLabel_en-US" xlink:label="lab_atvi_AmortizationOfCapitalizedSoftwareDevelopmentCostsAndIntellectualPropertyLicenses_6FAE9C3203FAC017E232414E3E3A05B7" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Amortization of capitalized software development costs and intellectual property licenses</link:label>
    <link:label id="lab_atvi_AmortizationOfCapitalizedSoftwareDevelopmentCostsAndIntellectualPropertyLicenses_6FAE9C3203FAC017E232414E3E3A05B7_label_en-US" xlink:label="lab_atvi_AmortizationOfCapitalizedSoftwareDevelopmentCostsAndIntellectualPropertyLicenses_6FAE9C3203FAC017E232414E3E3A05B7" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Amortization of capitalized software development costs and intellectual property licenses</link:label>
    <link:label id="lab_atvi_AmortizationOfCapitalizedSoftwareDevelopmentCostsAndIntellectualPropertyLicenses_6FAE9C3203FAC017E232414E3E3A05B7_documentation_en-US" xlink:label="lab_atvi_AmortizationOfCapitalizedSoftwareDevelopmentCostsAndIntellectualPropertyLicenses_6FAE9C3203FAC017E232414E3E3A05B7" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Amortization of capitalized software development costs and intellectual property licenses. This excludes deferral and amortization of share-based compensation expense.</link:label>
    <link:loc xlink:href="atvi-20190930.xsd#atvi_AmortizationOfCapitalizedSoftwareDevelopmentCostsAndIntellectualPropertyLicenses" xlink:label="loc_atvi_AmortizationOfCapitalizedSoftwareDevelopmentCostsAndIntellectualPropertyLicenses_6FAE9C3203FAC017E232414E3E3A05B7" xlink:type="locator" />
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    <link:label id="lab_us-gaap_ShareBasedCompensation_F92D81418B6F7DDDF47D414E3E3B121E_terseLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensation_F92D81418B6F7DDDF47D414E3E3B121E" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Share-based compensation expense</link:label>
    <link:label id="lab_us-gaap_ShareBasedCompensation_F92D81418B6F7DDDF47D414E3E3B121E_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensation_F92D81418B6F7DDDF47D414E3E3B121E" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Share-based Compensation</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ShareBasedCompensation" xlink:label="loc_us-gaap_ShareBasedCompensation_F92D81418B6F7DDDF47D414E3E3B121E" xlink:type="locator" />
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    <link:label id="lab_us-gaap_EquitySecuritiesFvNiUnrealizedGainLoss_8509EF25BFE79D1CA328414E3E3B0CC8_negatedTerseLabel_en-US" xlink:label="lab_us-gaap_EquitySecuritiesFvNiUnrealizedGainLoss_8509EF25BFE79D1CA328414E3E3B0CC8" xlink:role="http://www.xbrl.org/2009/role/negatedTerseLabel" xlink:type="resource" xml:lang="en-US">Unrealized gain on equity investment (Note 8)</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_EquitySecuritiesFvNiUnrealizedGainLoss" xlink:label="loc_us-gaap_EquitySecuritiesFvNiUnrealizedGainLoss_8509EF25BFE79D1CA328414E3E3B0CC8" xlink:type="locator" />
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    <link:label id="lab_us-gaap_OtherOperatingActivitiesCashFlowStatement_272F522ABF2D625FD465414E3E3B9CBB_terseLabel_en-US" xlink:label="lab_us-gaap_OtherOperatingActivitiesCashFlowStatement_272F522ABF2D625FD465414E3E3B9CBB" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Other</link:label>
    <link:label id="lab_us-gaap_OtherOperatingActivitiesCashFlowStatement_272F522ABF2D625FD465414E3E3B9CBB_label_en-US" xlink:label="lab_us-gaap_OtherOperatingActivitiesCashFlowStatement_272F522ABF2D625FD465414E3E3B9CBB" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Other Operating Activities, Cash Flow Statement</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_OtherOperatingActivitiesCashFlowStatement" xlink:label="loc_us-gaap_OtherOperatingActivitiesCashFlowStatement_272F522ABF2D625FD465414E3E3B9CBB" xlink:type="locator" />
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    <link:label id="lab_us-gaap_IncreaseDecreaseInOperatingAssetsAbstract_2E55D8E1F44175CDA567414E3E3BBCA6_terseLabel_en-US" xlink:label="lab_us-gaap_IncreaseDecreaseInOperatingAssetsAbstract_2E55D8E1F44175CDA567414E3E3BBCA6" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Changes in operating assets and liabilities:</link:label>
    <link:label id="lab_us-gaap_IncreaseDecreaseInOperatingAssetsAbstract_2E55D8E1F44175CDA567414E3E3BBCA6_label_en-US" xlink:label="lab_us-gaap_IncreaseDecreaseInOperatingAssetsAbstract_2E55D8E1F44175CDA567414E3E3BBCA6" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Increase (Decrease) in Operating Assets [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_IncreaseDecreaseInOperatingAssetsAbstract" xlink:label="loc_us-gaap_IncreaseDecreaseInOperatingAssetsAbstract_2E55D8E1F44175CDA567414E3E3BBCA6" xlink:type="locator" />
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