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    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_StatementOfCashFlowsAbstract" xlink:label="loc_us-gaap_StatementOfCashFlowsAbstract_3FDB01F978301C04ACF5B8D9F6C71BBD" xlink:type="locator" />
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    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_NetCashProvidedByUsedInOperatingActivitiesContinuingOperationsAbstract" xlink:label="loc_us-gaap_NetCashProvidedByUsedInOperatingActivitiesContinuingOperationsAbstract_A0B63C081EF5C490BF21B8D9F6CF7675" xlink:type="locator" />
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    <link:label id="lab_us-gaap_NetIncomeLoss_6AB2EFEA31B122DC9B59B8D9F6D306E4_terseLabel_en-US" xlink:label="lab_us-gaap_NetIncomeLoss_6AB2EFEA31B122DC9B59B8D9F6D306E4" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Net income</link:label>
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    <link:label id="lab_atvi_AmortizationOfCapitalizedSoftwareDevelopmentCostsAndIntellectualPropertyLicenses_E54F02678325797E4A31B8D9F6D51011_terseLabel_en-US" xlink:label="lab_atvi_AmortizationOfCapitalizedSoftwareDevelopmentCostsAndIntellectualPropertyLicenses_E54F02678325797E4A31B8D9F6D51011" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Amortization of capitalized software development costs and intellectual property licenses</link:label>
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    <link:label id="lab_us-gaap_IncreaseDecreaseInOtherOperatingAssets_B23AA802EF68D61E0210B8D9F6D6C91C_negatedLabel_en-US" xlink:label="lab_us-gaap_IncreaseDecreaseInOtherOperatingAssets_B23AA802EF68D61E0210B8D9F6D6C91C" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Other assets</link:label>
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    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_IncreaseDecreaseInDeferredRevenue" xlink:label="loc_us-gaap_IncreaseDecreaseInDeferredRevenue_91783D5EC90F9475380AB8D9F6D73C91" xlink:type="locator" />
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    <link:label id="lab_us-gaap_IncreaseDecreaseInAccountsPayable_5AEFC1D6540B53B1316BB8D9F6D7DBEC_terseLabel_en-US" xlink:label="lab_us-gaap_IncreaseDecreaseInAccountsPayable_5AEFC1D6540B53B1316BB8D9F6D7DBEC" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Accounts payable</link:label>
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    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_IncreaseDecreaseInAccountsPayable" xlink:label="loc_us-gaap_IncreaseDecreaseInAccountsPayable_5AEFC1D6540B53B1316BB8D9F6D7DBEC" xlink:type="locator" />
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    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_IncreaseDecreaseInAccruedLiabilities" xlink:label="loc_us-gaap_IncreaseDecreaseInAccruedLiabilities_B9568FD28584D6A4FC06B8D9F6D7ED4E" xlink:type="locator" />
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    <link:label id="lab_us-gaap_NetCashProvidedByUsedInOperatingActivities_56A74469B7E16CB6F5CEB8D9F6D7AC0B_label_en-US" xlink:label="lab_us-gaap_NetCashProvidedByUsedInOperatingActivities_56A74469B7E16CB6F5CEB8D9F6D7AC0B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Net Cash Provided by (Used in) Operating Activities</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_NetCashProvidedByUsedInOperatingActivities" xlink:label="loc_us-gaap_NetCashProvidedByUsedInOperatingActivities_56A74469B7E16CB6F5CEB8D9F6D7AC0B" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_NetCashProvidedByUsedInOperatingActivities_56A74469B7E16CB6F5CEB8D9F6D7AC0B" xlink:to="lab_us-gaap_NetCashProvidedByUsedInOperatingActivities_56A74469B7E16CB6F5CEB8D9F6D7AC0B" xlink:type="arc" />
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    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_NetCashProvidedByUsedInInvestingActivitiesContinuingOperationsAbstract" xlink:label="loc_us-gaap_NetCashProvidedByUsedInInvestingActivitiesContinuingOperationsAbstract_F0A28179FCA4B394A3EBB8D9F6D7EA10" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_NetCashProvidedByUsedInInvestingActivitiesContinuingOperationsAbstract_F0A28179FCA4B394A3EBB8D9F6D7EA10" xlink:to="lab_us-gaap_NetCashProvidedByUsedInInvestingActivitiesContinuingOperationsAbstract_F0A28179FCA4B394A3EBB8D9F6D7EA10" xlink:type="arc" />
    <link:label id="lab_us-gaap_PaymentsToAcquireAvailableForSaleSecurities_B4F4A05C1098EEE0CEACB8D9F6D87ED1_negatedLabel_en-US" xlink:label="lab_us-gaap_PaymentsToAcquireAvailableForSaleSecurities_B4F4A05C1098EEE0CEACB8D9F6D87ED1" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Purchases of available-for-sale investments</link:label>
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    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_SalesRevenueNetAbstract" xlink:label="loc_us-gaap_SalesRevenueNetAbstract_646C3C3A5E9399A40315AAA740CF13EA" xlink:type="locator" />
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    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_CostOfRevenueAbstract" xlink:label="loc_us-gaap_CostOfRevenueAbstract_77BD1317DECEB00A8C67AAA740D04C58" xlink:type="locator" />
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    <link:label id="lab_atvi_CostofRevenuesProductSalesProductCosts_59EC72E64BE295B5BBF0AAA740D02C4C_label_en-US" xlink:label="lab_atvi_CostofRevenuesProductSalesProductCosts_59EC72E64BE295B5BBF0AAA740D02C4C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Cost of Revenues, Product Sales, Product Costs</link:label>
    <link:label id="lab_atvi_CostofRevenuesProductSalesProductCosts_59EC72E64BE295B5BBF0AAA740D02C4C_documentation_en-US" xlink:label="lab_atvi_CostofRevenuesProductSalesProductCosts_59EC72E64BE295B5BBF0AAA740D02C4C" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Product costs which includes the manufacturing cost of goods produced and sold during the reporting period. This generally includes product costs, manufacturing royalties, net of volume discounts, personnel-related costs, warehousing and distribution costs. We generally recognize volume discounts when they are earned (typically in connection with the achievement of unit-based milestones).</link:label>
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    <link:label id="lab_atvi_CostofRevenuesProductSalesSWRoyaltiesAmortizationandIPLicenses_E3A7E2817ED896669AF8AAA740D0686C_documentation_en-US" xlink:label="lab_atvi_CostofRevenuesProductSalesSWRoyaltiesAmortizationandIPLicenses_E3A7E2817ED896669AF8AAA740D0686C" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Software royalties, amortization, and intellectual property licenses which includes the amortization of capitalized software costs and royalties attributable to product sales revenues. These are costs capitalized on the balance sheet until the respective games are released, at which time the capitalized costs are amortized. Also included is amortization of intangible assets recognized in purchase accounting attributable to product sales revenues.</link:label>
    <link:loc xlink:href="atvi-20180630.xsd#atvi_CostofRevenuesProductSalesSWRoyaltiesAmortizationandIPLicenses" xlink:label="loc_atvi_CostofRevenuesProductSalesSWRoyaltiesAmortizationandIPLicenses_E3A7E2817ED896669AF8AAA740D0686C" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_atvi_CostofRevenuesProductSalesSWRoyaltiesAmortizationandIPLicenses_E3A7E2817ED896669AF8AAA740D0686C" xlink:to="lab_atvi_CostofRevenuesProductSalesSWRoyaltiesAmortizationandIPLicenses_E3A7E2817ED896669AF8AAA740D0686C" xlink:type="arc" />
    <link:label id="lab_atvi_CostofRevenuesAbstract_4EB2C2628AF0237CC74CAAA740D017C7_terseLabel_en-US" xlink:label="lab_atvi_CostofRevenuesAbstract_4EB2C2628AF0237CC74CAAA740D017C7" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Cost of revenues&#8212;subscription, licensing, and other revenues:</link:label>
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    <link:label id="lab_atvi_CostofRevenuesAbstract_4EB2C2628AF0237CC74CAAA740D017C7_documentation_en-US" xlink:label="lab_atvi_CostofRevenuesAbstract_4EB2C2628AF0237CC74CAAA740D017C7" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Cost of Revenues [Abstract]</link:label>
    <link:loc xlink:href="atvi-20180630.xsd#atvi_CostofRevenuesAbstract" xlink:label="loc_atvi_CostofRevenuesAbstract_4EB2C2628AF0237CC74CAAA740D017C7" xlink:type="locator" />
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    <link:label id="lab_atvi_CostofRevenuesSubscriptionLicensingandOtherGameOperationsandDistributionCosts_5577A034230285B7341FAAA740D1FBD2_documentation_en-US" xlink:label="lab_atvi_CostofRevenuesSubscriptionLicensingandOtherGameOperationsandDistributionCosts_5577A034230285B7341FAAA740D1FBD2" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Game operations and distribution costs which includes costs to operate our games, such as customer service, internet bandwidth and server costs, platform provider fee, and payment provider fees.</link:label>
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    <link:loc xlink:href="atvi-20180630.xsd#atvi_CostofRevenuesSubscriptionLicensingandOtherSWRoyaltiesAmortizationandIPLicenses" xlink:label="loc_atvi_CostofRevenuesSubscriptionLicensingandOtherSWRoyaltiesAmortizationandIPLicenses_B86DA6CBC05AC5EAB3DFAAA740D1F237" xlink:type="locator" />
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    <link:label id="lab_us-gaap_AssetsAbstract_0FB65C4DCDC069CEEF53AAA740DDC3AF_label_en-US" xlink:label="lab_us-gaap_AssetsAbstract_0FB65C4DCDC069CEEF53AAA740DDC3AF" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Assets [Abstract]</link:label>
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    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_AssetsCurrentAbstract" xlink:label="loc_us-gaap_AssetsCurrentAbstract_EAB9CAC84A8F7CA2AFB5AAA740DEBB27" xlink:type="locator" />
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    <link:label id="lab_us-gaap_AccountsReceivableNetCurrent_E562E9FC64677AD14BB4AAA740DED6DA_label_en-US" xlink:label="lab_us-gaap_AccountsReceivableNetCurrent_E562E9FC64677AD14BB4AAA740DED6DA" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Accounts Receivable, Net, Current</link:label>
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    <link:label id="lab_us-gaap_OtherAssetsCurrent_1DF2A80276AAFCC56BDCAAA740DFE30C_terseLabel_en-US" xlink:label="lab_us-gaap_OtherAssetsCurrent_1DF2A80276AAFCC56BDCAAA740DFE30C" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Other current assets</link:label>
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    <link:label id="lab_us-gaap_OtherAssetsNoncurrent_185DCD49DC4ADA1078D9AAA740E07693_label_en-US" xlink:label="lab_us-gaap_OtherAssetsNoncurrent_185DCD49DC4ADA1078D9AAA740E07693" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Other Assets, Noncurrent</link:label>
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    <link:label id="lab_us-gaap_UnsecuredDebtMember_7B418220619E1DFDC39F46D170FF993A_terseLabel_en-US" xlink:label="lab_us-gaap_UnsecuredDebtMember_7B418220619E1DFDC39F46D170FF993A" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Unsecured Debt</link:label>
    <link:label id="lab_us-gaap_UnsecuredDebtMember_7B418220619E1DFDC39F46D170FF993A_label_en-US" xlink:label="lab_us-gaap_UnsecuredDebtMember_7B418220619E1DFDC39F46D170FF993A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Unsecured Debt [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_UnsecuredDebtMember" xlink:label="loc_us-gaap_UnsecuredDebtMember_7B418220619E1DFDC39F46D170FF993A" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_UnsecuredDebtMember_7B418220619E1DFDC39F46D170FF993A" xlink:to="lab_us-gaap_UnsecuredDebtMember_7B418220619E1DFDC39F46D170FF993A" xlink:type="arc" />
    <link:label id="lab_us-gaap_DebtInstrumentAxis_D9AF5735C5FF0F1B59D846D170FF9411_terseLabel_en-US" xlink:label="lab_us-gaap_DebtInstrumentAxis_D9AF5735C5FF0F1B59D846D170FF9411" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Debt Instrument [Axis]</link:label>
    <link:label id="lab_us-gaap_DebtInstrumentAxis_D9AF5735C5FF0F1B59D846D170FF9411_label_en-US" xlink:label="lab_us-gaap_DebtInstrumentAxis_D9AF5735C5FF0F1B59D846D170FF9411" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Debt Instrument [Axis]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_DebtInstrumentAxis" xlink:label="loc_us-gaap_DebtInstrumentAxis_D9AF5735C5FF0F1B59D846D170FF9411" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DebtInstrumentAxis_D9AF5735C5FF0F1B59D846D170FF9411" xlink:to="lab_us-gaap_DebtInstrumentAxis_D9AF5735C5FF0F1B59D846D170FF9411" xlink:type="arc" />
    <link:label id="lab_us-gaap_DebtInstrumentNameDomain_0DF6C9D59C376AFE2C4746D170FF0834_terseLabel_en-US" xlink:label="lab_us-gaap_DebtInstrumentNameDomain_0DF6C9D59C376AFE2C4746D170FF0834" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Debt Instrument, Name [Domain]</link:label>
    <link:label id="lab_us-gaap_DebtInstrumentNameDomain_0DF6C9D59C376AFE2C4746D170FF0834_label_en-US" xlink:label="lab_us-gaap_DebtInstrumentNameDomain_0DF6C9D59C376AFE2C4746D170FF0834" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Debt Instrument, Name [Domain]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_DebtInstrumentNameDomain" xlink:label="loc_us-gaap_DebtInstrumentNameDomain_0DF6C9D59C376AFE2C4746D170FF0834" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DebtInstrumentNameDomain_0DF6C9D59C376AFE2C4746D170FF0834" xlink:to="lab_us-gaap_DebtInstrumentNameDomain_0DF6C9D59C376AFE2C4746D170FF0834" xlink:type="arc" />
    <link:label id="lab_atvi_A2017TrancheATermLoanMember_F8C5B5910B0D3AC4F6CA46D170FF120E_terseLabel_en-US" xlink:label="lab_atvi_A2017TrancheATermLoanMember_F8C5B5910B0D3AC4F6CA46D170FF120E" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">2017 TLA</link:label>
    <link:label id="lab_atvi_A2017TrancheATermLoanMember_F8C5B5910B0D3AC4F6CA46D170FF120E_label_en-US" xlink:label="lab_atvi_A2017TrancheATermLoanMember_F8C5B5910B0D3AC4F6CA46D170FF120E" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">2017 Tranche A Term Loan [Member]</link:label>
    <link:label id="lab_atvi_A2017TrancheATermLoanMember_F8C5B5910B0D3AC4F6CA46D170FF120E_documentation_en-US" xlink:label="lab_atvi_A2017TrancheATermLoanMember_F8C5B5910B0D3AC4F6CA46D170FF120E" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Sixth Amendment Tranche A Term Loan [Member]</link:label>
    <link:loc xlink:href="atvi-20180630.xsd#atvi_A2017TrancheATermLoanMember" xlink:label="loc_atvi_A2017TrancheATermLoanMember_F8C5B5910B0D3AC4F6CA46D170FF120E" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_atvi_A2017TrancheATermLoanMember_F8C5B5910B0D3AC4F6CA46D170FF120E" xlink:to="lab_atvi_A2017TrancheATermLoanMember_F8C5B5910B0D3AC4F6CA46D170FF120E" xlink:type="arc" />
    <link:label id="lab_atvi_Unsecured2021NotesMember_0E15A30A46BABEF674EC46D17100DD74_terseLabel_en-US" xlink:label="lab_atvi_Unsecured2021NotesMember_0E15A30A46BABEF674EC46D17100DD74" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">2021 Notes</link:label>
    <link:label id="lab_atvi_Unsecured2021NotesMember_0E15A30A46BABEF674EC46D17100DD74_label_en-US" xlink:label="lab_atvi_Unsecured2021NotesMember_0E15A30A46BABEF674EC46D17100DD74" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Unsecured 2021 Notes [Member]</link:label>
    <link:label id="lab_atvi_Unsecured2021NotesMember_0E15A30A46BABEF674EC46D17100DD74_documentation_en-US" xlink:label="lab_atvi_Unsecured2021NotesMember_0E15A30A46BABEF674EC46D17100DD74" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">2.3% Unsecured Notes.</link:label>
    <link:loc xlink:href="atvi-20180630.xsd#atvi_Unsecured2021NotesMember" xlink:label="loc_atvi_Unsecured2021NotesMember_0E15A30A46BABEF674EC46D17100DD74" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_atvi_Unsecured2021NotesMember_0E15A30A46BABEF674EC46D17100DD74" xlink:to="lab_atvi_Unsecured2021NotesMember_0E15A30A46BABEF674EC46D17100DD74" xlink:type="arc" />
    <link:label id="lab_atvi_Unsecured2022NotesMember_5D35CF9D6E4F79671FA646D171004A16_terseLabel_en-US" xlink:label="lab_atvi_Unsecured2022NotesMember_5D35CF9D6E4F79671FA646D171004A16" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">2022 Notes</link:label>
    <link:label id="lab_atvi_Unsecured2022NotesMember_5D35CF9D6E4F79671FA646D171004A16_label_en-US" xlink:label="lab_atvi_Unsecured2022NotesMember_5D35CF9D6E4F79671FA646D171004A16" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Unsecured 2022 Notes [Member]</link:label>
    <link:label id="lab_atvi_Unsecured2022NotesMember_5D35CF9D6E4F79671FA646D171004A16_documentation_en-US" xlink:label="lab_atvi_Unsecured2022NotesMember_5D35CF9D6E4F79671FA646D171004A16" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">2.6% Unsecured Notes.</link:label>
    <link:loc xlink:href="atvi-20180630.xsd#atvi_Unsecured2022NotesMember" xlink:label="loc_atvi_Unsecured2022NotesMember_5D35CF9D6E4F79671FA646D171004A16" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_atvi_Unsecured2022NotesMember_5D35CF9D6E4F79671FA646D171004A16" xlink:to="lab_atvi_Unsecured2022NotesMember_5D35CF9D6E4F79671FA646D171004A16" xlink:type="arc" />
    <link:label id="lab_atvi_Unsecured2023NotesMember_822FFB41AB6BEE55AAF246D171005F37_verboseLabel_en-US" xlink:label="lab_atvi_Unsecured2023NotesMember_822FFB41AB6BEE55AAF246D171005F37" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">2023 Notes</link:label>
    <link:label id="lab_atvi_Unsecured2023NotesMember_822FFB41AB6BEE55AAF246D171005F37_label_en-US" xlink:label="lab_atvi_Unsecured2023NotesMember_822FFB41AB6BEE55AAF246D171005F37" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Unsecured 2023 Notes [Member]</link:label>
    <link:label id="lab_atvi_Unsecured2023NotesMember_822FFB41AB6BEE55AAF246D171005F37_documentation_en-US" xlink:label="lab_atvi_Unsecured2023NotesMember_822FFB41AB6BEE55AAF246D171005F37" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">6.125% Unsecured Notes.</link:label>
    <link:loc xlink:href="atvi-20180630.xsd#atvi_Unsecured2023NotesMember" xlink:label="loc_atvi_Unsecured2023NotesMember_822FFB41AB6BEE55AAF246D171005F37" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_atvi_Unsecured2023NotesMember_822FFB41AB6BEE55AAF246D171005F37" xlink:to="lab_atvi_Unsecured2023NotesMember_822FFB41AB6BEE55AAF246D171005F37" xlink:type="arc" />
    <link:label id="lab_atvi_Unsecured2026NotesMember_439D827859F02B58F13746D171002BE2_terseLabel_en-US" xlink:label="lab_atvi_Unsecured2026NotesMember_439D827859F02B58F13746D171002BE2" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">2026 Notes</link:label>
    <link:label id="lab_atvi_Unsecured2026NotesMember_439D827859F02B58F13746D171002BE2_label_en-US" xlink:label="lab_atvi_Unsecured2026NotesMember_439D827859F02B58F13746D171002BE2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Unsecured 2026 Notes [Member]</link:label>
    <link:label id="lab_atvi_Unsecured2026NotesMember_439D827859F02B58F13746D171002BE2_documentation_en-US" xlink:label="lab_atvi_Unsecured2026NotesMember_439D827859F02B58F13746D171002BE2" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">3.4% Unsecured Notes.</link:label>
    <link:loc xlink:href="atvi-20180630.xsd#atvi_Unsecured2026NotesMember" xlink:label="loc_atvi_Unsecured2026NotesMember_439D827859F02B58F13746D171002BE2" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_atvi_Unsecured2026NotesMember_439D827859F02B58F13746D171002BE2" xlink:to="lab_atvi_Unsecured2026NotesMember_439D827859F02B58F13746D171002BE2" xlink:type="arc" />
    <link:label id="lab_atvi_Unsecured2027NotesMember_42EC39628D8EA47C056146D17100D1AF_terseLabel_en-US" xlink:label="lab_atvi_Unsecured2027NotesMember_42EC39628D8EA47C056146D17100D1AF" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">2027 Notes</link:label>
    <link:label id="lab_atvi_Unsecured2027NotesMember_42EC39628D8EA47C056146D17100D1AF_label_en-US" xlink:label="lab_atvi_Unsecured2027NotesMember_42EC39628D8EA47C056146D17100D1AF" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Unsecured 2027 Notes [Member]</link:label>
    <link:label id="lab_atvi_Unsecured2027NotesMember_42EC39628D8EA47C056146D17100D1AF_documentation_en-US" xlink:label="lab_atvi_Unsecured2027NotesMember_42EC39628D8EA47C056146D17100D1AF" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">3.4% Unsecured Notes.</link:label>
    <link:loc xlink:href="atvi-20180630.xsd#atvi_Unsecured2027NotesMember" xlink:label="loc_atvi_Unsecured2027NotesMember_42EC39628D8EA47C056146D17100D1AF" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_atvi_Unsecured2027NotesMember_42EC39628D8EA47C056146D17100D1AF" xlink:to="lab_atvi_Unsecured2027NotesMember_42EC39628D8EA47C056146D17100D1AF" xlink:type="arc" />
    <link:label id="lab_atvi_Unsecured2047NotesMember_3AEA62051769E1912F3B46D1710051E1_terseLabel_en-US" xlink:label="lab_atvi_Unsecured2047NotesMember_3AEA62051769E1912F3B46D1710051E1" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">2047 Notes</link:label>
    <link:label id="lab_atvi_Unsecured2047NotesMember_3AEA62051769E1912F3B46D1710051E1_label_en-US" xlink:label="lab_atvi_Unsecured2047NotesMember_3AEA62051769E1912F3B46D1710051E1" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Unsecured 2047 Notes [Member]</link:label>
    <link:label id="lab_atvi_Unsecured2047NotesMember_3AEA62051769E1912F3B46D1710051E1_documentation_en-US" xlink:label="lab_atvi_Unsecured2047NotesMember_3AEA62051769E1912F3B46D1710051E1" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">4.5% Unsecured Notes.</link:label>
    <link:loc xlink:href="atvi-20180630.xsd#atvi_Unsecured2047NotesMember" xlink:label="loc_atvi_Unsecured2047NotesMember_3AEA62051769E1912F3B46D1710051E1" xlink:type="locator" />
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    <link:label id="lab_us-gaap_DebtInstrumentLineItems_50B91735D529E7C49A7246D171005EB7_terseLabel_en-US" xlink:label="lab_us-gaap_DebtInstrumentLineItems_50B91735D529E7C49A7246D171005EB7" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Debt Instrument [Line Items]</link:label>
    <link:label id="lab_us-gaap_DebtInstrumentLineItems_50B91735D529E7C49A7246D171005EB7_label_en-US" xlink:label="lab_us-gaap_DebtInstrumentLineItems_50B91735D529E7C49A7246D171005EB7" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Debt Instrument [Line Items]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_DebtInstrumentLineItems" xlink:label="loc_us-gaap_DebtInstrumentLineItems_50B91735D529E7C49A7246D171005EB7" xlink:type="locator" />
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    <link:label id="lab_us-gaap_DebtInstrumentCarryingAmount_B0B30AEF4EBC45CA4AF146D171001D8B_verboseLabel_en-US" xlink:label="lab_us-gaap_DebtInstrumentCarryingAmount_B0B30AEF4EBC45CA4AF146D171001D8B" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Gross Carrying Amount</link:label>
    <link:label id="lab_us-gaap_DebtInstrumentCarryingAmount_B0B30AEF4EBC45CA4AF146D171001D8B_label_en-US" xlink:label="lab_us-gaap_DebtInstrumentCarryingAmount_B0B30AEF4EBC45CA4AF146D171001D8B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Long-term Debt, Gross</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_DebtInstrumentCarryingAmount" xlink:label="loc_us-gaap_DebtInstrumentCarryingAmount_B0B30AEF4EBC45CA4AF146D171001D8B" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DebtInstrumentCarryingAmount_B0B30AEF4EBC45CA4AF146D171001D8B" xlink:to="lab_us-gaap_DebtInstrumentCarryingAmount_B0B30AEF4EBC45CA4AF146D171001D8B" xlink:type="arc" />
    <link:label id="lab_us-gaap_DebtInstrumentUnamortizedDiscountPremiumAndDebtIssuanceCostsNet_D15BCF3CF7F71CF3A29646D17100D55F_negatedLabel_en-US" xlink:label="lab_us-gaap_DebtInstrumentUnamortizedDiscountPremiumAndDebtIssuanceCostsNet_D15BCF3CF7F71CF3A29646D17100D55F" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Unamortized Discount and Deferred Financing Costs</link:label>
    <link:label id="lab_us-gaap_DebtInstrumentUnamortizedDiscountPremiumAndDebtIssuanceCostsNet_D15BCF3CF7F71CF3A29646D17100D55F_label_en-US" xlink:label="lab_us-gaap_DebtInstrumentUnamortizedDiscountPremiumAndDebtIssuanceCostsNet_D15BCF3CF7F71CF3A29646D17100D55F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Debt Instrument, Unamortized Discount (Premium) and Debt Issuance Costs, Net</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_DebtInstrumentUnamortizedDiscountPremiumAndDebtIssuanceCostsNet" xlink:label="loc_us-gaap_DebtInstrumentUnamortizedDiscountPremiumAndDebtIssuanceCostsNet_D15BCF3CF7F71CF3A29646D17100D55F" xlink:type="locator" />
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    <link:label id="lab_us-gaap_LongTermDebt_8C08995C001FEE5CEDB046D171001A31_totalLabel_en-US" xlink:label="lab_us-gaap_LongTermDebt_8C08995C001FEE5CEDB046D171001A31" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Net Carrying Amount</link:label>
    <link:label id="lab_us-gaap_LongTermDebt_8C08995C001FEE5CEDB046D171001A31_label_en-US" xlink:label="lab_us-gaap_LongTermDebt_8C08995C001FEE5CEDB046D171001A31" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Long-term Debt</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_LongTermDebt" xlink:label="loc_us-gaap_LongTermDebt_8C08995C001FEE5CEDB046D171001A31" xlink:type="locator" />
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    <link:label id="lab_atvi_PCMember_175A4538E3FEC9FE9294ECB8A6637566_documentation_en-US" xlink:label="lab_atvi_PCMember_175A4538E3FEC9FE9294ECB8A6637566" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">The personal computer platform.</link:label>
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    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_atvi_PCMember_175A4538E3FEC9FE9294ECB8A6637566" xlink:to="lab_atvi_PCMember_175A4538E3FEC9FE9294ECB8A6637566" xlink:type="arc" />
    <link:label id="lab_atvi_MobileAndAncillaryPlatformsMember_03A3DCD56D560878D2B6ECB8A6630562_terseLabel_en-US" xlink:label="lab_atvi_MobileAndAncillaryPlatformsMember_03A3DCD56D560878D2B6ECB8A6630562" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Mobile and ancillary</link:label>
    <link:label id="lab_atvi_MobileAndAncillaryPlatformsMember_03A3DCD56D560878D2B6ECB8A6630562_label_en-US" xlink:label="lab_atvi_MobileAndAncillaryPlatformsMember_03A3DCD56D560878D2B6ECB8A6630562" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Mobile And Ancillary Platforms [Member]</link:label>
    <link:label id="lab_atvi_MobileAndAncillaryPlatformsMember_03A3DCD56D560878D2B6ECB8A6630562_documentation_en-US" xlink:label="lab_atvi_MobileAndAncillaryPlatformsMember_03A3DCD56D560878D2B6ECB8A6630562" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Mobile And Ancillary Platforms [Member]</link:label>
    <link:loc xlink:href="atvi-20180630.xsd#atvi_MobileAndAncillaryPlatformsMember" xlink:label="loc_atvi_MobileAndAncillaryPlatformsMember_03A3DCD56D560878D2B6ECB8A6630562" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_atvi_MobileAndAncillaryPlatformsMember_03A3DCD56D560878D2B6ECB8A6630562" xlink:to="lab_atvi_MobileAndAncillaryPlatformsMember_03A3DCD56D560878D2B6ECB8A6630562" xlink:type="arc" />
    <link:label id="lab_atvi_OtherPlatformMember_93007589A2C893ED3CA5ECB8A663E454_terseLabel_en-US" xlink:label="lab_atvi_OtherPlatformMember_93007589A2C893ED3CA5ECB8A663E454" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Other</link:label>
    <link:label id="lab_atvi_OtherPlatformMember_93007589A2C893ED3CA5ECB8A663E454_label_en-US" xlink:label="lab_atvi_OtherPlatformMember_93007589A2C893ED3CA5ECB8A663E454" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Other [Member]</link:label>
    <link:label id="lab_atvi_OtherPlatformMember_93007589A2C893ED3CA5ECB8A663E454_documentation_en-US" xlink:label="lab_atvi_OtherPlatformMember_93007589A2C893ED3CA5ECB8A663E454" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Revenues from handheld and mobile devices, as well as non-platform specific game related revenues such as standalone sales of toys and accessories products from the Skylanders franchise and other physical merchandise and accessories.</link:label>
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    <link:label id="lab_us-gaap_SegmentReportingInformationLineItems_06EC1E6E2986229662D7ECB8A663A630_label_en-US" xlink:label="lab_us-gaap_SegmentReportingInformationLineItems_06EC1E6E2986229662D7ECB8A663A630" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Segment Reporting Information [Line Items]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_SegmentReportingInformationLineItems" xlink:label="loc_us-gaap_SegmentReportingInformationLineItems_06EC1E6E2986229662D7ECB8A663A630" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_SegmentReportingInformationLineItems_06EC1E6E2986229662D7ECB8A663A630" xlink:to="lab_us-gaap_SegmentReportingInformationLineItems_06EC1E6E2986229662D7ECB8A663A630" xlink:type="arc" />
    <link:label id="lab_us-gaap_Revenues_1259BA3241393FB60160ECB8A664A301_terseLabel_en-US" xlink:label="lab_us-gaap_Revenues_1259BA3241393FB60160ECB8A664A301" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Net revenues</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_Revenues" xlink:label="loc_us-gaap_Revenues_1259BA3241393FB60160ECB8A664A301" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_Revenues_1259BA3241393FB60160ECB8A664A301" xlink:to="lab_us-gaap_Revenues_1259BA3241393FB60160ECB8A664A301" xlink:type="arc" />
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    <link:label id="lab_atvi_DeferralOfNetRevenuesAndRelatedCostOfSalesRevenueImpact_D11BB1EFC35985079966ECB8A66434BF_label_en-US" xlink:label="lab_atvi_DeferralOfNetRevenuesAndRelatedCostOfSalesRevenueImpact_D11BB1EFC35985079966ECB8A66434BF" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Deferral of Net Revenues and Related Cost of Sales Revenue Impact</link:label>
    <link:label id="lab_atvi_DeferralOfNetRevenuesAndRelatedCostOfSalesRevenueImpact_D11BB1EFC35985079966ECB8A66434BF_documentation_en-US" xlink:label="lab_atvi_DeferralOfNetRevenuesAndRelatedCostOfSalesRevenueImpact_D11BB1EFC35985079966ECB8A66434BF" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Impact of the net effect from the deferral of net revenues in reconciling total segment net revenues to consolidated net revenues.</link:label>
    <link:loc xlink:href="atvi-20180630.xsd#atvi_DeferralOfNetRevenuesAndRelatedCostOfSalesRevenueImpact" xlink:label="loc_atvi_DeferralOfNetRevenuesAndRelatedCostOfSalesRevenueImpact_D11BB1EFC35985079966ECB8A66434BF" xlink:type="locator" />
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    <link:label id="lab_atvi_DeferralOfNetRevenuesAndRelatedCostOfSalesOperatingIncomeImpact_E719089FE2831D0CE69CECB8A664B050_label_en-US" xlink:label="lab_atvi_DeferralOfNetRevenuesAndRelatedCostOfSalesOperatingIncomeImpact_E719089FE2831D0CE69CECB8A664B050" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Deferral of Net Revenues and Related Cost of Sales Operating Income Impact</link:label>
    <link:label id="lab_atvi_DeferralOfNetRevenuesAndRelatedCostOfSalesOperatingIncomeImpact_E719089FE2831D0CE69CECB8A664B050_documentation_en-US" xlink:label="lab_atvi_DeferralOfNetRevenuesAndRelatedCostOfSalesOperatingIncomeImpact_E719089FE2831D0CE69CECB8A664B050" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Impact of the net effect from the deferral of net revenues and related cost of revenues in reconciling total segment operating income (loss) to consolidated operating income (loss).</link:label>
    <link:loc xlink:href="atvi-20180630.xsd#atvi_DeferralOfNetRevenuesAndRelatedCostOfSalesOperatingIncomeImpact" xlink:label="loc_atvi_DeferralOfNetRevenuesAndRelatedCostOfSalesOperatingIncomeImpact_E719089FE2831D0CE69CECB8A664B050" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_atvi_DeferralOfNetRevenuesAndRelatedCostOfSalesOperatingIncomeImpact_E719089FE2831D0CE69CECB8A664B050" xlink:to="lab_atvi_DeferralOfNetRevenuesAndRelatedCostOfSalesOperatingIncomeImpact_E719089FE2831D0CE69CECB8A664B050" xlink:type="arc" />
    <link:label id="lab_atvi_SegmentRevenues_0EA7D858AEB814AD16CBECB8A6657FBD_terseLabel_en-US" xlink:label="lab_atvi_SegmentRevenues_0EA7D858AEB814AD16CBECB8A6657FBD" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Segment revenues</link:label>
    <link:label id="lab_atvi_SegmentRevenues_0EA7D858AEB814AD16CBECB8A6657FBD_label_en-US" xlink:label="lab_atvi_SegmentRevenues_0EA7D858AEB814AD16CBECB8A6657FBD" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Segment Revenues</link:label>
    <link:label id="lab_atvi_SegmentRevenues_0EA7D858AEB814AD16CBECB8A6657FBD_documentation_en-US" xlink:label="lab_atvi_SegmentRevenues_0EA7D858AEB814AD16CBECB8A6657FBD" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Segment revenues represent revenues presented consistent with how our CODM reviews segment performance, which are exclusive of the impact of the change in deferred revenues and related cost of revenues with respect to certain of our online-enabled games.</link:label>
    <link:loc xlink:href="atvi-20180630.xsd#atvi_SegmentRevenues" xlink:label="loc_atvi_SegmentRevenues_0EA7D858AEB814AD16CBECB8A6657FBD" xlink:type="locator" />
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    <link:label id="lab_us-gaap_OperatingIncomeLoss_7C69D25059A270EA873CECB8A6651CAA_terseLabel_en-US" xlink:label="lab_us-gaap_OperatingIncomeLoss_7C69D25059A270EA873CECB8A6651CAA" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Operating income</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_OperatingIncomeLoss" xlink:label="loc_us-gaap_OperatingIncomeLoss_7C69D25059A270EA873CECB8A6651CAA" xlink:type="locator" />
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    <link:label id="lab_us-gaap_AllocatedShareBasedCompensationExpense_A83A8CC3DBB3805A8090ECB8A6658B9F_negatedLabel_en-US" xlink:label="lab_us-gaap_AllocatedShareBasedCompensationExpense_A83A8CC3DBB3805A8090ECB8A6658B9F" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Share-based compensation expense</link:label>
    <link:label id="lab_us-gaap_AllocatedShareBasedCompensationExpense_A83A8CC3DBB3805A8090ECB8A6658B9F_label_en-US" xlink:label="lab_us-gaap_AllocatedShareBasedCompensationExpense_A83A8CC3DBB3805A8090ECB8A6658B9F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Allocated Share-based Compensation Expense</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_AllocatedShareBasedCompensationExpense" xlink:label="loc_us-gaap_AllocatedShareBasedCompensationExpense_A83A8CC3DBB3805A8090ECB8A6658B9F" xlink:type="locator" />
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    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_AmortizationOfIntangibleAssets" xlink:label="loc_us-gaap_AmortizationOfIntangibleAssets_DAD1CE8E6BC207872F46ECB8A665E1CE" xlink:type="locator" />
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    <link:label id="lab_atvi_FeesAndOtherExpensesRelatedToAcquisitions_EA6274B72A582D842588ECB8A665142E_negatedTerseLabel_en-US" xlink:label="lab_atvi_FeesAndOtherExpensesRelatedToAcquisitions_EA6274B72A582D842588ECB8A665142E" xlink:role="http://www.xbrl.org/2009/role/negatedTerseLabel" xlink:type="resource" xml:lang="en-US">Fees and other expenses related to the acquisition of King</link:label>
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    <link:label id="lab_atvi_FeesAndOtherExpensesRelatedToAcquisitions_EA6274B72A582D842588ECB8A665142E_documentation_en-US" xlink:label="lab_atvi_FeesAndOtherExpensesRelatedToAcquisitions_EA6274B72A582D842588ECB8A665142E" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Impact of fees and other expenses related to acquisitions, associated integration costs, and related debt financings.</link:label>
    <link:loc xlink:href="atvi-20180630.xsd#atvi_FeesAndOtherExpensesRelatedToAcquisitions" xlink:label="loc_atvi_FeesAndOtherExpensesRelatedToAcquisitions_EA6274B72A582D842588ECB8A665142E" xlink:type="locator" />
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    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_OtherGeneralExpense" xlink:label="loc_us-gaap_OtherGeneralExpense_7A90432ACEB92CA231A5ECB8A666A392" xlink:type="locator" />
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    <link:label id="lab_us-gaap_SharesIssued_AA8D3AF4EA442B8CA9468A003CD531D3_label_en-US" xlink:label="lab_us-gaap_SharesIssued_AA8D3AF4EA442B8CA9468A003CD531D3" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Shares, Issued</link:label>
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    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_OtherComprehensiveIncomeLossNetOfTax" xlink:label="loc_us-gaap_OtherComprehensiveIncomeLossNetOfTax_D617DD8DB6DAF7901FF28A003CD61E95" xlink:type="locator" />
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    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_StockIssuedDuringPeriodValueRestrictedStockAwardGross" xlink:label="loc_us-gaap_StockIssuedDuringPeriodValueRestrictedStockAwardGross_9910C086111A50E2BE808A003CD6D6E8" xlink:type="locator" />
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