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    <link:label id="lab_atvi_SoftwareDevelopmentNoncurrent_3F0666EE055C5F05CD4610BDA8226CC5_label_en-US" xlink:label="lab_atvi_SoftwareDevelopmentNoncurrent_3F0666EE055C5F05CD4610BDA8226CC5" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Software Development, Noncurrent</link:label>
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    <link:label id="lab_us-gaap_DeferredIncomeTaxAssetsNet_66334D92E0970EE31EE810BDA8228CFF_label_en-US" xlink:label="lab_us-gaap_DeferredIncomeTaxAssetsNet_66334D92E0970EE31EE810BDA8228CFF" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Deferred Income Tax Assets, Net</link:label>
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    <link:label id="lab_us-gaap_OtherAssetsNoncurrent_D8205B0926E30F2039F010BDA8228091_label_en-US" xlink:label="lab_us-gaap_OtherAssetsNoncurrent_D8205B0926E30F2039F010BDA8228091" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Other Assets, Noncurrent</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_OtherAssetsNoncurrent" xlink:label="loc_us-gaap_OtherAssetsNoncurrent_D8205B0926E30F2039F010BDA8228091" xlink:type="locator" />
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    <link:label id="lab_us-gaap_LineOfCreditFacilityMaximumBorrowingCapacity_26A7EB03808F8827D5B4C9F3D3B5374C_verboseLabel_en-US" xlink:label="lab_us-gaap_LineOfCreditFacilityMaximumBorrowingCapacity_26A7EB03808F8827D5B4C9F3D3B5374C" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Maximum borrowing capacity</link:label>
    <link:label id="lab_us-gaap_LineOfCreditFacilityMaximumBorrowingCapacity_26A7EB03808F8827D5B4C9F3D3B5374C_label_en-US" xlink:label="lab_us-gaap_LineOfCreditFacilityMaximumBorrowingCapacity_26A7EB03808F8827D5B4C9F3D3B5374C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Line of Credit Facility, Maximum Borrowing Capacity</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_LineOfCreditFacilityMaximumBorrowingCapacity" xlink:label="loc_us-gaap_LineOfCreditFacilityMaximumBorrowingCapacity_26A7EB03808F8827D5B4C9F3D3B5374C" xlink:type="locator" />
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    <link:label id="lab_us-gaap_RepaymentsOfLongTermDebt_CE8BC26745E5B915E796C9F3D3B5329D_terseLabel_en-US" xlink:label="lab_us-gaap_RepaymentsOfLongTermDebt_CE8BC26745E5B915E796C9F3D3B5329D" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Repayment of long-term debt</link:label>
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    <link:label id="lab_us-gaap_LineOfCredit_398167AE316C7A298140C9F3D3B537B6_terseLabel_en-US" xlink:label="lab_us-gaap_LineOfCredit_398167AE316C7A298140C9F3D3B537B6" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Amount drawn</link:label>
    <link:label id="lab_us-gaap_LineOfCredit_398167AE316C7A298140C9F3D3B537B6_label_en-US" xlink:label="lab_us-gaap_LineOfCredit_398167AE316C7A298140C9F3D3B537B6" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Long-term Line of Credit</link:label>
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    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_LineOfCredit_398167AE316C7A298140C9F3D3B537B6" xlink:to="lab_us-gaap_LineOfCredit_398167AE316C7A298140C9F3D3B537B6" xlink:type="arc" />
    <link:label id="lab_atvi_DebtInstrumentBaseRateMargin_CBC1A55F6E95FDA4D5E9C9F3D3B5B868_terseLabel_en-US" xlink:label="lab_atvi_DebtInstrumentBaseRateMargin_CBC1A55F6E95FDA4D5E9C9F3D3B5B868" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Base rate margin</link:label>
    <link:label id="lab_atvi_DebtInstrumentBaseRateMargin_CBC1A55F6E95FDA4D5E9C9F3D3B5B868_label_en-US" xlink:label="lab_atvi_DebtInstrumentBaseRateMargin_CBC1A55F6E95FDA4D5E9C9F3D3B5B868" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Debt Instrument, Base Rate Margin</link:label>
    <link:label id="lab_atvi_DebtInstrumentBaseRateMargin_CBC1A55F6E95FDA4D5E9C9F3D3B5B868_documentation_en-US" xlink:label="lab_atvi_DebtInstrumentBaseRateMargin_CBC1A55F6E95FDA4D5E9C9F3D3B5B868" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Base Rate Margin for debt instrument.</link:label>
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    <link:label id="lab_atvi_DebtInstrumentVariableRateInterestFloor_A97BBAD218B5F960679DC9F3D3B51BA6_terseLabel_en-US" xlink:label="lab_atvi_DebtInstrumentVariableRateInterestFloor_A97BBAD218B5F960679DC9F3D3B51BA6" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Variable rate interest floor</link:label>
    <link:label id="lab_atvi_DebtInstrumentVariableRateInterestFloor_A97BBAD218B5F960679DC9F3D3B51BA6_label_en-US" xlink:label="lab_atvi_DebtInstrumentVariableRateInterestFloor_A97BBAD218B5F960679DC9F3D3B51BA6" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Debt Instrument, Variable Rate, Interest Floor</link:label>
    <link:label id="lab_atvi_DebtInstrumentVariableRateInterestFloor_A97BBAD218B5F960679DC9F3D3B51BA6_documentation_en-US" xlink:label="lab_atvi_DebtInstrumentVariableRateInterestFloor_A97BBAD218B5F960679DC9F3D3B51BA6" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Variable Rate Interest Floor.</link:label>
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    <link:label id="lab_us-gaap_DebtInstrumentBasisSpreadOnVariableRate1_100CD6080C243E581B5AC9F3D3B6DF5C_terseLabel_en-US" xlink:label="lab_us-gaap_DebtInstrumentBasisSpreadOnVariableRate1_100CD6080C243E581B5AC9F3D3B6DF5C" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Applicable margin (as a percent)</link:label>
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    <link:label id="lab_us-gaap_LineOfCreditFacilityInterestRateAtPeriodEnd_9241BFA618DC47EFE9C0C9F3D3B6E424_terseLabel_en-US" xlink:label="lab_us-gaap_LineOfCreditFacilityInterestRateAtPeriodEnd_9241BFA618DC47EFE9C0C9F3D3B6E424" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Variable rate at end of period</link:label>
    <link:label id="lab_us-gaap_LineOfCreditFacilityInterestRateAtPeriodEnd_9241BFA618DC47EFE9C0C9F3D3B6E424_label_en-US" xlink:label="lab_us-gaap_LineOfCreditFacilityInterestRateAtPeriodEnd_9241BFA618DC47EFE9C0C9F3D3B6E424" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Line of Credit Facility, Interest Rate at Period End</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_LineOfCreditFacilityInterestRateAtPeriodEnd" xlink:label="loc_us-gaap_LineOfCreditFacilityInterestRateAtPeriodEnd_9241BFA618DC47EFE9C0C9F3D3B6E424" xlink:type="locator" />
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    <link:label id="lab_us-gaap_ProceedsFromIssuanceOfLongTermDebt_B1D750AF837F12228859C9F3D3B6F389_verboseLabel_en-US" xlink:label="lab_us-gaap_ProceedsFromIssuanceOfLongTermDebt_B1D750AF837F12228859C9F3D3B6F389" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Proceeds from new note issuances</link:label>
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    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_ProceedsFromIssuanceOfLongTermDebt" xlink:label="loc_us-gaap_ProceedsFromIssuanceOfLongTermDebt_B1D750AF837F12228859C9F3D3B6F389" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ProceedsFromIssuanceOfLongTermDebt_B1D750AF837F12228859C9F3D3B6F389" xlink:to="lab_us-gaap_ProceedsFromIssuanceOfLongTermDebt_B1D750AF837F12228859C9F3D3B6F389" xlink:type="arc" />
    <link:label id="lab_atvi_WriteOffOfUnamortizedDiscountPremiumAndDeferredDebtIssuanceCosts_D52FFB7B7DFD4F652A15C9F3D3B6BE0B_terseLabel_en-US" xlink:label="lab_atvi_WriteOffOfUnamortizedDiscountPremiumAndDeferredDebtIssuanceCosts_D52FFB7B7DFD4F652A15C9F3D3B6BE0B" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Write-off of unamortized discount and deferred financing costs</link:label>
    <link:label id="lab_atvi_WriteOffOfUnamortizedDiscountPremiumAndDeferredDebtIssuanceCosts_D52FFB7B7DFD4F652A15C9F3D3B6BE0B_label_en-US" xlink:label="lab_atvi_WriteOffOfUnamortizedDiscountPremiumAndDeferredDebtIssuanceCosts_D52FFB7B7DFD4F652A15C9F3D3B6BE0B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Write Off Of Unamortized Discount (Premium) And Deferred Debt Issuance Costs</link:label>
    <link:label id="lab_atvi_WriteOffOfUnamortizedDiscountPremiumAndDeferredDebtIssuanceCosts_D52FFB7B7DFD4F652A15C9F3D3B6BE0B_documentation_en-US" xlink:label="lab_atvi_WriteOffOfUnamortizedDiscountPremiumAndDeferredDebtIssuanceCosts_D52FFB7B7DFD4F652A15C9F3D3B6BE0B" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Write Off Of Unamortized Discount (Premium) And Deferred Debt Issuance Costs as a result of extinguishment.</link:label>
    <link:loc xlink:href="atvi-20171231.xsd#atvi_WriteOffOfUnamortizedDiscountPremiumAndDeferredDebtIssuanceCosts" xlink:label="loc_atvi_WriteOffOfUnamortizedDiscountPremiumAndDeferredDebtIssuanceCosts_D52FFB7B7DFD4F652A15C9F3D3B6BE0B" xlink:type="locator" />
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    <link:label id="lab_atvi_DebtInstrumentCovenantConsolidatedTotalNetDebtRatioContingentMaximum_3FBEA6B60B9ECC41D5CCC9F3D3B6265F_terseLabel_en-US" xlink:label="lab_atvi_DebtInstrumentCovenantConsolidatedTotalNetDebtRatioContingentMaximum_3FBEA6B60B9ECC41D5CCC9F3D3B6265F" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Debt covenant, Consolidated Total Net Debt ratio, contingent maximum</link:label>
    <link:label id="lab_atvi_DebtInstrumentCovenantConsolidatedTotalNetDebtRatioContingentMaximum_3FBEA6B60B9ECC41D5CCC9F3D3B6265F_label_en-US" xlink:label="lab_atvi_DebtInstrumentCovenantConsolidatedTotalNetDebtRatioContingentMaximum_3FBEA6B60B9ECC41D5CCC9F3D3B6265F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Debt Instrument, Covenant, Consolidated Total Net Debt Ratio, Contingent Maximum</link:label>
    <link:label id="lab_atvi_DebtInstrumentCovenantConsolidatedTotalNetDebtRatioContingentMaximum_3FBEA6B60B9ECC41D5CCC9F3D3B6265F_documentation_en-US" xlink:label="lab_atvi_DebtInstrumentCovenantConsolidatedTotalNetDebtRatioContingentMaximum_3FBEA6B60B9ECC41D5CCC9F3D3B6265F" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Subsequent maximum end of range for Consolidated Total Net Debt Ratio financial covenant for our long term debt.</link:label>
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    <link:label id="lab_atvi_ExtinguishmentofDebtAuthorizedAmount_4611326A71984BAEACE7C9F3D3B69262_terseLabel_en-US" xlink:label="lab_atvi_ExtinguishmentofDebtAuthorizedAmount_4611326A71984BAEACE7C9F3D3B69262" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Authorized debt repayments</link:label>
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    <link:label id="lab_atvi_ExtinguishmentofDebtAuthorizedAmount_4611326A71984BAEACE7C9F3D3B69262_documentation_en-US" xlink:label="lab_atvi_ExtinguishmentofDebtAuthorizedAmount_4611326A71984BAEACE7C9F3D3B69262" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">The amount of authorized repayments of our existing outstanding debt.</link:label>
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    <link:label id="lab_atvi_NOLIndemnificationAmount_9C721DC1C19BF1917A92D47604E0E513_terseLabel_en-US" xlink:label="lab_atvi_NOLIndemnificationAmount_9C721DC1C19BF1917A92D47604E0E513" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">NOL carryforward indemnification amount</link:label>
    <link:label id="lab_atvi_NOLIndemnificationAmount_9C721DC1C19BF1917A92D47604E0E513_label_en-US" xlink:label="lab_atvi_NOLIndemnificationAmount_9C721DC1C19BF1917A92D47604E0E513" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">NOL Indemnification Amount</link:label>
    <link:label id="lab_atvi_NOLIndemnificationAmount_9C721DC1C19BF1917A92D47604E0E513_documentation_en-US" xlink:label="lab_atvi_NOLIndemnificationAmount_9C721DC1C19BF1917A92D47604E0E513" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">The maximum indemnification amount obtained, related to the potential nonexistence or the disallowance of claimed utilization of NOL carryforwards.</link:label>
    <link:loc xlink:href="atvi-20171231.xsd#atvi_NOLIndemnificationAmount" xlink:label="loc_atvi_NOLIndemnificationAmount_9C721DC1C19BF1917A92D47604E0E513" xlink:type="locator" />
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    <link:label id="lab_atvi_NetOperatingLossUtilizedCumulative_6A265ABB42C149D3BAE9D47604E04190_terseLabel_en-US" xlink:label="lab_atvi_NetOperatingLossUtilizedCumulative_6A265ABB42C149D3BAE9D47604E04190" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Cumulative operating loss utilized - New VH NOL</link:label>
    <link:label id="lab_atvi_NetOperatingLossUtilizedCumulative_6A265ABB42C149D3BAE9D47604E04190_label_en-US" xlink:label="lab_atvi_NetOperatingLossUtilizedCumulative_6A265ABB42C149D3BAE9D47604E04190" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Net Operating Loss Utilized Cumulative</link:label>
    <link:label id="lab_atvi_NetOperatingLossUtilizedCumulative_6A265ABB42C149D3BAE9D47604E04190_documentation_en-US" xlink:label="lab_atvi_NetOperatingLossUtilizedCumulative_6A265ABB42C149D3BAE9D47604E04190" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">This element represents the cumulative amount of the NOL utilized, as a result of NOLs assumed associated with the repurchase of stock.</link:label>
    <link:loc xlink:href="atvi-20171231.xsd#atvi_NetOperatingLossUtilizedCumulative" xlink:label="loc_atvi_NetOperatingLossUtilizedCumulative_6A265ABB42C149D3BAE9D47604E04190" xlink:type="locator" />
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    <link:label id="lab_atvi_IndemnificationAssetRecordedInOtherAssets_B60FBD86BCA998065D72D47604E1D646_terseLabel_en-US" xlink:label="lab_atvi_IndemnificationAssetRecordedInOtherAssets_B60FBD86BCA998065D72D47604E1D646" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Indemnification asset recorded in other assets</link:label>
    <link:label id="lab_atvi_IndemnificationAssetRecordedInOtherAssets_B60FBD86BCA998065D72D47604E1D646_label_en-US" xlink:label="lab_atvi_IndemnificationAssetRecordedInOtherAssets_B60FBD86BCA998065D72D47604E1D646" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Indemnification Asset Recorded In Other Assets</link:label>
    <link:label id="lab_atvi_IndemnificationAssetRecordedInOtherAssets_B60FBD86BCA998065D72D47604E1D646_documentation_en-US" xlink:label="lab_atvi_IndemnificationAssetRecordedInOtherAssets_B60FBD86BCA998065D72D47604E1D646" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Tax benefit related to the indemnification amount associated with the repurchase of stock recorded in Other Assets.</link:label>
    <link:loc xlink:href="atvi-20171231.xsd#atvi_IndemnificationAssetRecordedInOtherAssets" xlink:label="loc_atvi_IndemnificationAssetRecordedInOtherAssets_B60FBD86BCA998065D72D47604E1D646" xlink:type="locator" />
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    <link:label id="lab_atvi_IndemnificationAssetRecordedInTreasuryStock_016A009E30E2B004159BD47604E1581E_terseLabel_en-US" xlink:label="lab_atvi_IndemnificationAssetRecordedInTreasuryStock_016A009E30E2B004159BD47604E1581E" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Indemnification asset recorded in treasury stock</link:label>
    <link:label id="lab_atvi_IndemnificationAssetRecordedInTreasuryStock_016A009E30E2B004159BD47604E1581E_label_en-US" xlink:label="lab_atvi_IndemnificationAssetRecordedInTreasuryStock_016A009E30E2B004159BD47604E1581E" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Indemnification Asset Recorded In Treasury Stock</link:label>
    <link:label id="lab_atvi_IndemnificationAssetRecordedInTreasuryStock_016A009E30E2B004159BD47604E1581E_documentation_en-US" xlink:label="lab_atvi_IndemnificationAssetRecordedInTreasuryStock_016A009E30E2B004159BD47604E1581E" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Tax benefit related to the indemnification amount associated with the repurchase of stock recorded as a reduction to the consideration paid for the shares repurchased in Treasury Stock.</link:label>
    <link:loc xlink:href="atvi-20171231.xsd#atvi_IndemnificationAssetRecordedInTreasuryStock" xlink:label="loc_atvi_IndemnificationAssetRecordedInTreasuryStock_016A009E30E2B004159BD47604E1581E" xlink:type="locator" />
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    <link:label id="lab_atvi_NetOperatingLossUtilized_3C4726288092994F2198D47604E13573_terseLabel_en-US" xlink:label="lab_atvi_NetOperatingLossUtilized_3C4726288092994F2198D47604E13573" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Net operating loss utilized - New VH NOL</link:label>
    <link:label id="lab_atvi_NetOperatingLossUtilized_3C4726288092994F2198D47604E13573_label_en-US" xlink:label="lab_atvi_NetOperatingLossUtilized_3C4726288092994F2198D47604E13573" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Net Operating Loss Utilized</link:label>
    <link:label id="lab_atvi_NetOperatingLossUtilized_3C4726288092994F2198D47604E13573_documentation_en-US" xlink:label="lab_atvi_NetOperatingLossUtilized_3C4726288092994F2198D47604E13573" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">This element represents the amount of the NOL utilized in the current period, as a result of NOLs assumed associated with the repurchase of stock.</link:label>
    <link:loc xlink:href="atvi-20171231.xsd#atvi_NetOperatingLossUtilized" xlink:label="loc_atvi_NetOperatingLossUtilized_3C4726288092994F2198D47604E13573" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_atvi_NetOperatingLossUtilized_3C4726288092994F2198D47604E13573" xlink:to="lab_atvi_NetOperatingLossUtilized_3C4726288092994F2198D47604E13573" xlink:type="arc" />
    <link:label id="lab_us-gaap_OperatingLossCarryforwardsValuationAllowance_62E5F40B24D0583F0CE3D47604E1145E_terseLabel_en-US" xlink:label="lab_us-gaap_OperatingLossCarryforwardsValuationAllowance_62E5F40B24D0583F0CE3D47604E1145E" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Reserve established for NOL tax attribute received from Purchase Transaction</link:label>
    <link:label id="lab_us-gaap_OperatingLossCarryforwardsValuationAllowance_62E5F40B24D0583F0CE3D47604E1145E_label_en-US" xlink:label="lab_us-gaap_OperatingLossCarryforwardsValuationAllowance_62E5F40B24D0583F0CE3D47604E1145E" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Operating Loss Carryforwards, Valuation Allowance</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_OperatingLossCarryforwardsValuationAllowance" xlink:label="loc_us-gaap_OperatingLossCarryforwardsValuationAllowance_62E5F40B24D0583F0CE3D47604E1145E" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OperatingLossCarryforwardsValuationAllowance_62E5F40B24D0583F0CE3D47604E1145E" xlink:to="lab_us-gaap_OperatingLossCarryforwardsValuationAllowance_62E5F40B24D0583F0CE3D47604E1145E" xlink:type="arc" />
    <link:label id="lab_us-gaap_TaxCreditCarryforwardAmount_A91A30F31D12CD2454F5D47604E1BDD5_terseLabel_en-US" xlink:label="lab_us-gaap_TaxCreditCarryforwardAmount_A91A30F31D12CD2454F5D47604E1BDD5" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Tax credit carryforward</link:label>
    <link:label id="lab_us-gaap_TaxCreditCarryforwardAmount_A91A30F31D12CD2454F5D47604E1BDD5_label_en-US" xlink:label="lab_us-gaap_TaxCreditCarryforwardAmount_A91A30F31D12CD2454F5D47604E1BDD5" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Tax Credit Carryforward, Amount</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_TaxCreditCarryforwardAmount" xlink:label="loc_us-gaap_TaxCreditCarryforwardAmount_A91A30F31D12CD2454F5D47604E1BDD5" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_TaxCreditCarryforwardAmount_A91A30F31D12CD2454F5D47604E1BDD5" xlink:to="lab_us-gaap_TaxCreditCarryforwardAmount_A91A30F31D12CD2454F5D47604E1BDD5" xlink:type="arc" />
    <link:label id="lab_us-gaap_DeferredTaxAssetsOperatingLossCarryforwardsForeign_27FDFE20B139A9D5B16BD47604E1017D_terseLabel_en-US" xlink:label="lab_us-gaap_DeferredTaxAssetsOperatingLossCarryforwardsForeign_27FDFE20B139A9D5B16BD47604E1017D" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">NOL carryforwards, foreign</link:label>
    <link:label id="lab_us-gaap_DeferredTaxAssetsOperatingLossCarryforwardsForeign_27FDFE20B139A9D5B16BD47604E1017D_label_en-US" xlink:label="lab_us-gaap_DeferredTaxAssetsOperatingLossCarryforwardsForeign_27FDFE20B139A9D5B16BD47604E1017D" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Deferred Tax Assets, Operating Loss Carryforwards, Foreign</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_DeferredTaxAssetsOperatingLossCarryforwardsForeign" xlink:label="loc_us-gaap_DeferredTaxAssetsOperatingLossCarryforwardsForeign_27FDFE20B139A9D5B16BD47604E1017D" xlink:type="locator" />
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    <link:label id="lab_us-gaap_UnrecognizedTaxBenefitsIncreasesResultingFromAcquisition_0EA5B5EBF3D045B755A3D47604E1CB05_terseLabel_en-US" xlink:label="lab_us-gaap_UnrecognizedTaxBenefitsIncreasesResultingFromAcquisition_0EA5B5EBF3D045B755A3D47604E1CB05" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Uncertain tax position assumed</link:label>
    <link:label id="lab_us-gaap_UnrecognizedTaxBenefitsIncreasesResultingFromAcquisition_0EA5B5EBF3D045B755A3D47604E1CB05_label_en-US" xlink:label="lab_us-gaap_UnrecognizedTaxBenefitsIncreasesResultingFromAcquisition_0EA5B5EBF3D045B755A3D47604E1CB05" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Unrecognized Tax Benefits, Increase Resulting from Acquisition</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_UnrecognizedTaxBenefitsIncreasesResultingFromAcquisition" xlink:label="loc_us-gaap_UnrecognizedTaxBenefitsIncreasesResultingFromAcquisition_0EA5B5EBF3D045B755A3D47604E1CB05" xlink:type="locator" />
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    <link:label id="lab_us-gaap_UnrecognizedTaxBenefits_BF1F22146AE4591A992AD47604E101DE_terseLabel_en-US" xlink:label="lab_us-gaap_UnrecognizedTaxBenefits_BF1F22146AE4591A992AD47604E101DE" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Unrecognized tax benefits</link:label>
    <link:label id="lab_us-gaap_UnrecognizedTaxBenefits_BF1F22146AE4591A992AD47604E101DE_label_en-US" xlink:label="lab_us-gaap_UnrecognizedTaxBenefits_BF1F22146AE4591A992AD47604E101DE" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Unrecognized Tax Benefits</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_UnrecognizedTaxBenefits" xlink:label="loc_us-gaap_UnrecognizedTaxBenefits_BF1F22146AE4591A992AD47604E101DE" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_UnrecognizedTaxBenefits_BF1F22146AE4591A992AD47604E101DE" xlink:to="lab_us-gaap_UnrecognizedTaxBenefits_BF1F22146AE4591A992AD47604E101DE" xlink:type="arc" />
    <link:label id="lab_us-gaap_UnrecognizedTaxBenefitsThatWouldImpactEffectiveTaxRate_4A2D97FF887607A1CB46D47604E130AA_terseLabel_en-US" xlink:label="lab_us-gaap_UnrecognizedTaxBenefitsThatWouldImpactEffectiveTaxRate_4A2D97FF887607A1CB46D47604E130AA" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Unrecognized tax benefits that would affect effective tax rate</link:label>
    <link:label id="lab_us-gaap_UnrecognizedTaxBenefitsThatWouldImpactEffectiveTaxRate_4A2D97FF887607A1CB46D47604E130AA_label_en-US" xlink:label="lab_us-gaap_UnrecognizedTaxBenefitsThatWouldImpactEffectiveTaxRate_4A2D97FF887607A1CB46D47604E130AA" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Unrecognized Tax Benefits that Would Impact Effective Tax Rate</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_UnrecognizedTaxBenefitsThatWouldImpactEffectiveTaxRate" xlink:label="loc_us-gaap_UnrecognizedTaxBenefitsThatWouldImpactEffectiveTaxRate_4A2D97FF887607A1CB46D47604E130AA" xlink:type="locator" />
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    <link:label id="lab_us-gaap_UnrecognizedTaxBenefitsIncomeTaxPenaltiesAndInterestAccrued_EF0385DCE78FAD57745ED47604E17201_terseLabel_en-US" xlink:label="lab_us-gaap_UnrecognizedTaxBenefitsIncomeTaxPenaltiesAndInterestAccrued_EF0385DCE78FAD57745ED47604E17201" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Accrued interest and penalties related to uncertain tax positions</link:label>
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    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_UnrecognizedTaxBenefitsIncomeTaxPenaltiesAndInterestAccrued" xlink:label="loc_us-gaap_UnrecognizedTaxBenefitsIncomeTaxPenaltiesAndInterestAccrued_EF0385DCE78FAD57745ED47604E17201" xlink:type="locator" />
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    <link:label id="lab_us-gaap_UnrecognizedTaxBenefitsInterestOnIncomeTaxesExpense_1035CA9298FA74CA0E37D47604E1A8C1_terseLabel_en-US" xlink:label="lab_us-gaap_UnrecognizedTaxBenefitsInterestOnIncomeTaxesExpense_1035CA9298FA74CA0E37D47604E1A8C1" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Interest expense related to uncertain tax positions</link:label>
    <link:label id="lab_us-gaap_UnrecognizedTaxBenefitsInterestOnIncomeTaxesExpense_1035CA9298FA74CA0E37D47604E1A8C1_label_en-US" xlink:label="lab_us-gaap_UnrecognizedTaxBenefitsInterestOnIncomeTaxesExpense_1035CA9298FA74CA0E37D47604E1A8C1" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Unrecognized Tax Benefits, Interest on Income Taxes Expense</link:label>
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    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsForfeituresInPeriod" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsForfeituresInPeriod_893BCFCE85EB0CAE0CB6C4A91478EE12" xlink:type="locator" />
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    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExpirationsInPeriod" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExpirationsInPeriod_640F22F4483F138E3C25C4A91478F31C" xlink:type="locator" />
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    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingNumber_2AFCB32A11292A202B78C4A9147868CE_periodEndLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingNumber_2AFCB32A11292A202B78C4A9147868CE" xlink:role="http://www.xbrl.org/2003/role/periodEndLabel" xlink:type="resource" xml:lang="en-US">Stock options at the ending of the period (in shares)</link:label>
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    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestOutstandingNumber_76D2432310A4AFE32B8AC4A91478DF3E_terseLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestOutstandingNumber_76D2432310A4AFE32B8AC4A91478DF3E" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Stock options, vested and expected to vest (in shares)</link:label>
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestOutstandingNumber_76D2432310A4AFE32B8AC4A91478DF3E_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestOutstandingNumber_76D2432310A4AFE32B8AC4A91478DF3E" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Share-based Compensation Arrangement by Share-based Payment Award, Options, Vested and Expected to Vest, Outstanding, Number</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestOutstandingNumber" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestOutstandingNumber_76D2432310A4AFE32B8AC4A91478DF3E" xlink:type="locator" />
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    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestExercisableNumber_4BA6F5B77094999CB6F0C4A91478C180_terseLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestExercisableNumber_4BA6F5B77094999CB6F0C4A91478C180" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Stock options, exercisable (in shares)</link:label>
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    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestExercisableNumber" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestExercisableNumber_4BA6F5B77094999CB6F0C4A91478C180" xlink:type="locator" />
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    <link:label id="lab_atvi_EffectiveIncomeTaxRateReconciliationChangeInTaxReserve_73C46C62660657B39249C5EFFD414FA0_label_en-US" xlink:label="lab_atvi_EffectiveIncomeTaxRateReconciliationChangeInTaxReserve_73C46C62660657B39249C5EFFD414FA0" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Effective Income Tax Rate Reconciliation Change in Tax Reserve</link:label>
    <link:label id="lab_atvi_EffectiveIncomeTaxRateReconciliationChangeInTaxReserve_73C46C62660657B39249C5EFFD414FA0_documentation_en-US" xlink:label="lab_atvi_EffectiveIncomeTaxRateReconciliationChangeInTaxReserve_73C46C62660657B39249C5EFFD414FA0" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">This element represents the change attributable to effective income tax rate due to change in reserve.</link:label>
    <link:loc xlink:href="atvi-20171231.xsd#atvi_EffectiveIncomeTaxRateReconciliationChangeInTaxReserve" xlink:label="loc_atvi_EffectiveIncomeTaxRateReconciliationChangeInTaxReserve_73C46C62660657B39249C5EFFD414FA0" xlink:type="locator" />
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    <link:label id="lab_atvi_NetOperatingLossTaxAttributeReceivedFromPurchaseTransaction_A3617098EBE435C40FB8C5EFFD417999_negatedLabel_en-US" xlink:label="lab_atvi_NetOperatingLossTaxAttributeReceivedFromPurchaseTransaction_A3617098EBE435C40FB8C5EFFD417999" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Net operating loss tax attribute assumed from the Purchase Transaction</link:label>
    <link:label id="lab_atvi_NetOperatingLossTaxAttributeReceivedFromPurchaseTransaction_A3617098EBE435C40FB8C5EFFD417999_label_en-US" xlink:label="lab_atvi_NetOperatingLossTaxAttributeReceivedFromPurchaseTransaction_A3617098EBE435C40FB8C5EFFD417999" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Net Operating Loss Tax Attribute Received From Purchase Transaction</link:label>
    <link:label id="lab_atvi_NetOperatingLossTaxAttributeReceivedFromPurchaseTransaction_A3617098EBE435C40FB8C5EFFD417999_documentation_en-US" xlink:label="lab_atvi_NetOperatingLossTaxAttributeReceivedFromPurchaseTransaction_A3617098EBE435C40FB8C5EFFD417999" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">This element represents the tax-effected portion of a one-time federal net operating loss allocation to the Company from the Purchase Transaction between a majority shareholder and the Company.</link:label>
    <link:loc xlink:href="atvi-20171231.xsd#atvi_NetOperatingLossTaxAttributeReceivedFromPurchaseTransaction" xlink:label="loc_atvi_NetOperatingLossTaxAttributeReceivedFromPurchaseTransaction_A3617098EBE435C40FB8C5EFFD417999" xlink:type="locator" />
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    <link:label id="lab_atvi_EffectiveIncomeTaxRateNOLPurchaseTransaction_3C2704D3BFAADD4B8AC0C5EFFD41FD74_negatedTerseLabel_en-US" xlink:label="lab_atvi_EffectiveIncomeTaxRateNOLPurchaseTransaction_3C2704D3BFAADD4B8AC0C5EFFD41FD74" xlink:role="http://www.xbrl.org/2009/role/negatedTerseLabel" xlink:type="resource" xml:lang="en-US">Net operating loss tax attribute assumed from the Purchase Transaction</link:label>
    <link:label id="lab_atvi_EffectiveIncomeTaxRateNOLPurchaseTransaction_3C2704D3BFAADD4B8AC0C5EFFD41FD74_label_en-US" xlink:label="lab_atvi_EffectiveIncomeTaxRateNOLPurchaseTransaction_3C2704D3BFAADD4B8AC0C5EFFD41FD74" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Effective Income Tax Rate NOL Purchase Transaction</link:label>
    <link:label id="lab_atvi_EffectiveIncomeTaxRateNOLPurchaseTransaction_3C2704D3BFAADD4B8AC0C5EFFD41FD74_documentation_en-US" xlink:label="lab_atvi_EffectiveIncomeTaxRateNOLPurchaseTransaction_3C2704D3BFAADD4B8AC0C5EFFD41FD74" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">This element represents the portion of the difference between the effective income tax rate and domestic federal statutory income tax rate attributable to the changes in the NOL tax attribute received from the Purchase Transaction between a majority shareholder and the Company.</link:label>
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    <link:label id="lab_atvi_EffectiveIncomeTaxRateReconciliationSharebasedCompensationExcessTaxBenefitAmount_99E11242A26E503103DAC5EFFD417222_negatedTerseLabel_en-US" xlink:label="lab_atvi_EffectiveIncomeTaxRateReconciliationSharebasedCompensationExcessTaxBenefitAmount_99E11242A26E503103DAC5EFFD417222" xlink:role="http://www.xbrl.org/2009/role/negatedTerseLabel" xlink:type="resource" xml:lang="en-US">Excess tax benefits related to share-based payments</link:label>
    <link:label id="lab_atvi_EffectiveIncomeTaxRateReconciliationSharebasedCompensationExcessTaxBenefitAmount_99E11242A26E503103DAC5EFFD417222_label_en-US" xlink:label="lab_atvi_EffectiveIncomeTaxRateReconciliationSharebasedCompensationExcessTaxBenefitAmount_99E11242A26E503103DAC5EFFD417222" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Effective Income Tax Rate Reconciliation, Share-based Compensation, Excess Tax Benefit, Amount</link:label>
    <link:label id="lab_atvi_EffectiveIncomeTaxRateReconciliationSharebasedCompensationExcessTaxBenefitAmount_99E11242A26E503103DAC5EFFD417222_documentation_en-US" xlink:label="lab_atvi_EffectiveIncomeTaxRateReconciliationSharebasedCompensationExcessTaxBenefitAmount_99E11242A26E503103DAC5EFFD417222" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Amount of excess tax benefits recorded as a component of income tax expense.</link:label>
    <link:loc xlink:href="atvi-20171231.xsd#atvi_EffectiveIncomeTaxRateReconciliationSharebasedCompensationExcessTaxBenefitAmount" xlink:label="loc_atvi_EffectiveIncomeTaxRateReconciliationSharebasedCompensationExcessTaxBenefitAmount_99E11242A26E503103DAC5EFFD417222" xlink:type="locator" />
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    <link:label id="lab_atvi_EffectiveIncomeTaxRateReconciliationSharebasedCompensationExcessTaxBenefitPercent_256054F7134427A762A1C5EFFD413AA3_negatedTerseLabel_en-US" xlink:label="lab_atvi_EffectiveIncomeTaxRateReconciliationSharebasedCompensationExcessTaxBenefitPercent_256054F7134427A762A1C5EFFD413AA3" xlink:role="http://www.xbrl.org/2009/role/negatedTerseLabel" xlink:type="resource" xml:lang="en-US">Excess tax benefits related to share-based payments</link:label>
    <link:label id="lab_atvi_EffectiveIncomeTaxRateReconciliationSharebasedCompensationExcessTaxBenefitPercent_256054F7134427A762A1C5EFFD413AA3_label_en-US" xlink:label="lab_atvi_EffectiveIncomeTaxRateReconciliationSharebasedCompensationExcessTaxBenefitPercent_256054F7134427A762A1C5EFFD413AA3" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Effective Income Tax Rate Reconciliation, Share-based Compensation, Excess Tax Benefit, Percent</link:label>
    <link:label id="lab_atvi_EffectiveIncomeTaxRateReconciliationSharebasedCompensationExcessTaxBenefitPercent_256054F7134427A762A1C5EFFD413AA3_documentation_en-US" xlink:label="lab_atvi_EffectiveIncomeTaxRateReconciliationSharebasedCompensationExcessTaxBenefitPercent_256054F7134427A762A1C5EFFD413AA3" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">This element represents the change attributable to effective income tax rate due to excess tax benefits recorded as a reduction of income tax expense.</link:label>
    <link:loc xlink:href="atvi-20171231.xsd#atvi_EffectiveIncomeTaxRateReconciliationSharebasedCompensationExcessTaxBenefitPercent" xlink:label="loc_atvi_EffectiveIncomeTaxRateReconciliationSharebasedCompensationExcessTaxBenefitPercent_256054F7134427A762A1C5EFFD413AA3" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_atvi_EffectiveIncomeTaxRateReconciliationSharebasedCompensationExcessTaxBenefitPercent_256054F7134427A762A1C5EFFD413AA3" xlink:to="lab_atvi_EffectiveIncomeTaxRateReconciliationSharebasedCompensationExcessTaxBenefitPercent_256054F7134427A762A1C5EFFD413AA3" xlink:type="arc" />
    <link:label id="lab_atvi_EffectiveIncomeTaxRateReconciliationTaxCutsandJobsActof2017Amount_FD2E2A1382B824491F5AC5EFFD410A06_terseLabel_en-US" xlink:label="lab_atvi_EffectiveIncomeTaxRateReconciliationTaxCutsandJobsActof2017Amount_FD2E2A1382B824491F5AC5EFFD410A06" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">U.S. Tax Reform Act</link:label>
    <link:label id="lab_atvi_EffectiveIncomeTaxRateReconciliationTaxCutsandJobsActof2017Amount_FD2E2A1382B824491F5AC5EFFD410A06_label_en-US" xlink:label="lab_atvi_EffectiveIncomeTaxRateReconciliationTaxCutsandJobsActof2017Amount_FD2E2A1382B824491F5AC5EFFD410A06" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Effective Income Tax Rate Reconciliation, Tax Cuts and Jobs Act of 2017, Amount</link:label>
    <link:label id="lab_atvi_EffectiveIncomeTaxRateReconciliationTaxCutsandJobsActof2017Amount_FD2E2A1382B824491F5AC5EFFD410A06_documentation_en-US" xlink:label="lab_atvi_EffectiveIncomeTaxRateReconciliationTaxCutsandJobsActof2017Amount_FD2E2A1382B824491F5AC5EFFD410A06" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">This element represents the amount of reported income tax expense (benefit) in excess of (less than) expected income tax expense (benefit) computed by applying domestic federal statutory income tax rate to pretax income (loss) from continuing operations, attributable to increase (decrease) in income tax rate and transition tax on accumulated earnings of controlled foreign corporation deemed repatriated pursuant to Tax Cuts and Jobs Act of 2017.</link:label>
    <link:loc xlink:href="atvi-20171231.xsd#atvi_EffectiveIncomeTaxRateReconciliationTaxCutsandJobsActof2017Amount" xlink:label="loc_atvi_EffectiveIncomeTaxRateReconciliationTaxCutsandJobsActof2017Amount_FD2E2A1382B824491F5AC5EFFD410A06" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_atvi_EffectiveIncomeTaxRateReconciliationTaxCutsandJobsActof2017Amount_FD2E2A1382B824491F5AC5EFFD410A06" xlink:to="lab_atvi_EffectiveIncomeTaxRateReconciliationTaxCutsandJobsActof2017Amount_FD2E2A1382B824491F5AC5EFFD410A06" xlink:type="arc" />
    <link:label id="lab_atvi_EffectiveIncomeTaxRateReconciliationTaxCutsandJobsActof2017Percent_02B99DE92D23DFA55996C5EFFD412D9C_terseLabel_en-US" xlink:label="lab_atvi_EffectiveIncomeTaxRateReconciliationTaxCutsandJobsActof2017Percent_02B99DE92D23DFA55996C5EFFD412D9C" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">U.S. Tax Reform Act</link:label>
    <link:label id="lab_atvi_EffectiveIncomeTaxRateReconciliationTaxCutsandJobsActof2017Percent_02B99DE92D23DFA55996C5EFFD412D9C_label_en-US" xlink:label="lab_atvi_EffectiveIncomeTaxRateReconciliationTaxCutsandJobsActof2017Percent_02B99DE92D23DFA55996C5EFFD412D9C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Effective Income Tax Rate Reconciliation, Tax Cuts and Jobs Act of 2017, Percent</link:label>
    <link:label id="lab_atvi_EffectiveIncomeTaxRateReconciliationTaxCutsandJobsActof2017Percent_02B99DE92D23DFA55996C5EFFD412D9C_documentation_en-US" xlink:label="lab_atvi_EffectiveIncomeTaxRateReconciliationTaxCutsandJobsActof2017Percent_02B99DE92D23DFA55996C5EFFD412D9C" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Percentage of reported income tax expense (benefit) in excess of (less than) expected income tax expense (benefit) computed by applying domestic federal statutory income tax rate to pretax income (loss) from continuing operations, attributable to increase (decrease) in income tax rate and transition tax on accumulated earnings of controlled foreign corporation deemed repatriated pursuant to Tax Cuts and Jobs Act of 2017.</link:label>
    <link:loc xlink:href="atvi-20171231.xsd#atvi_EffectiveIncomeTaxRateReconciliationTaxCutsandJobsActof2017Percent" xlink:label="loc_atvi_EffectiveIncomeTaxRateReconciliationTaxCutsandJobsActof2017Percent_02B99DE92D23DFA55996C5EFFD412D9C" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_atvi_EffectiveIncomeTaxRateReconciliationTaxCutsandJobsActof2017Percent_02B99DE92D23DFA55996C5EFFD412D9C" xlink:to="lab_atvi_EffectiveIncomeTaxRateReconciliationTaxCutsandJobsActof2017Percent_02B99DE92D23DFA55996C5EFFD412D9C" xlink:type="arc" />
    <link:label id="lab_us-gaap_IncomeTaxReconciliationOtherAdjustments_AF30242DB33CE79B32DFC5EFFD4137B0_terseLabel_en-US" xlink:label="lab_us-gaap_IncomeTaxReconciliationOtherAdjustments_AF30242DB33CE79B32DFC5EFFD4137B0" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Other</link:label>
    <link:label id="lab_us-gaap_IncomeTaxReconciliationOtherAdjustments_AF30242DB33CE79B32DFC5EFFD4137B0_label_en-US" xlink:label="lab_us-gaap_IncomeTaxReconciliationOtherAdjustments_AF30242DB33CE79B32DFC5EFFD4137B0" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Effective Income Tax Rate Reconciliation, Other Adjustments, Amount</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_IncomeTaxReconciliationOtherAdjustments" xlink:label="loc_us-gaap_IncomeTaxReconciliationOtherAdjustments_AF30242DB33CE79B32DFC5EFFD4137B0" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_IncomeTaxReconciliationOtherAdjustments_AF30242DB33CE79B32DFC5EFFD4137B0" xlink:to="lab_us-gaap_IncomeTaxReconciliationOtherAdjustments_AF30242DB33CE79B32DFC5EFFD4137B0" xlink:type="arc" />
    <link:label id="lab_us-gaap_EffectiveIncomeTaxRateReconciliationOtherAdjustments_85FEB46D3B5AC0DD7FCFC5EFFD4192A3_terseLabel_en-US" xlink:label="lab_us-gaap_EffectiveIncomeTaxRateReconciliationOtherAdjustments_85FEB46D3B5AC0DD7FCFC5EFFD4192A3" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Other</link:label>
    <link:label id="lab_us-gaap_EffectiveIncomeTaxRateReconciliationOtherAdjustments_85FEB46D3B5AC0DD7FCFC5EFFD4192A3_label_en-US" xlink:label="lab_us-gaap_EffectiveIncomeTaxRateReconciliationOtherAdjustments_85FEB46D3B5AC0DD7FCFC5EFFD4192A3" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Effective Income Tax Rate Reconciliation, Other Adjustments, Percent</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_EffectiveIncomeTaxRateReconciliationOtherAdjustments" xlink:label="loc_us-gaap_EffectiveIncomeTaxRateReconciliationOtherAdjustments_85FEB46D3B5AC0DD7FCFC5EFFD4192A3" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_EffectiveIncomeTaxRateReconciliationOtherAdjustments_85FEB46D3B5AC0DD7FCFC5EFFD4192A3" xlink:to="lab_us-gaap_EffectiveIncomeTaxRateReconciliationOtherAdjustments_85FEB46D3B5AC0DD7FCFC5EFFD4192A3" xlink:type="arc" />
    <link:label id="lab_us-gaap_IncomeTaxExpenseBenefit_661EC87B448B512541F4C5EFFD411484_totalLabel_en-US" xlink:label="lab_us-gaap_IncomeTaxExpenseBenefit_661EC87B448B512541F4C5EFFD411484" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Income tax expense</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_IncomeTaxExpenseBenefit" xlink:label="loc_us-gaap_IncomeTaxExpenseBenefit_661EC87B448B512541F4C5EFFD411484" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_IncomeTaxExpenseBenefit_661EC87B448B512541F4C5EFFD411484" xlink:to="lab_us-gaap_IncomeTaxExpenseBenefit_661EC87B448B512541F4C5EFFD411484" xlink:type="arc" />
    <link:label id="lab_us-gaap_EffectiveIncomeTaxRateContinuingOperations_46E8981115A281FFE55BC5EFFD416445_totalLabel_en-US" xlink:label="lab_us-gaap_EffectiveIncomeTaxRateContinuingOperations_46E8981115A281FFE55BC5EFFD416445" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Income tax expense</link:label>
    <link:label id="lab_us-gaap_EffectiveIncomeTaxRateContinuingOperations_46E8981115A281FFE55BC5EFFD416445_label_en-US" xlink:label="lab_us-gaap_EffectiveIncomeTaxRateContinuingOperations_46E8981115A281FFE55BC5EFFD416445" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Effective Income Tax Rate Reconciliation, Percent</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_EffectiveIncomeTaxRateContinuingOperations" xlink:label="loc_us-gaap_EffectiveIncomeTaxRateContinuingOperations_46E8981115A281FFE55BC5EFFD416445" xlink:type="locator" />
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    <link:label id="lab_us-gaap_BusinessCombinationsAbstract_B65DE5ECA86A4FE7A2ADC41F304101ED_label_en-US" xlink:label="lab_us-gaap_BusinessCombinationsAbstract_B65DE5ECA86A4FE7A2ADC41F304101ED" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Business Combinations [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_BusinessCombinationsAbstract" xlink:label="loc_us-gaap_BusinessCombinationsAbstract_B65DE5ECA86A4FE7A2ADC41F304101ED" xlink:type="locator" />
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    <link:label id="lab_us-gaap_AllocatedShareBasedCompensationExpenseNetOfTax_9C45B1A22C49718D1A65C56752AAE50B_totalLabel_en-US" xlink:label="lab_us-gaap_AllocatedShareBasedCompensationExpenseNetOfTax_9C45B1A22C49718D1A65C56752AAE50B" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Total share-based compensation expense, net of income tax benefit</link:label>
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    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_ReconciliationOfUnrecognizedTaxBenefitsExcludingAmountsPertainingToExaminedTaxReturnsRollForward" xlink:label="loc_us-gaap_ReconciliationOfUnrecognizedTaxBenefitsExcludingAmountsPertainingToExaminedTaxReturnsRollForward_7363DE9D048EE2C66008AB49025D00F8" xlink:type="locator" />
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    <link:label id="lab_us-gaap_ConcentrationRiskCreditRisk_1E0545B522EEE0D60DF6D47605F9544D_label_en-US" xlink:label="lab_us-gaap_ConcentrationRiskCreditRisk_1E0545B522EEE0D60DF6D47605F9544D" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Concentration Risk, Credit Risk, Policy [Policy Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_ConcentrationRiskCreditRisk" xlink:label="loc_us-gaap_ConcentrationRiskCreditRisk_1E0545B522EEE0D60DF6D47605F9544D" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ConcentrationRiskCreditRisk_1E0545B522EEE0D60DF6D47605F9544D" xlink:to="lab_us-gaap_ConcentrationRiskCreditRisk_1E0545B522EEE0D60DF6D47605F9544D" xlink:type="arc" />
    <link:label id="lab_atvi_SoftwareDevelopmentCostsAndIntellectualPropertyLicensesPolicyTextBlock_92865915238910C5E512D47605F981DB_terseLabel_en-US" xlink:label="lab_atvi_SoftwareDevelopmentCostsAndIntellectualPropertyLicensesPolicyTextBlock_92865915238910C5E512D47605F981DB" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Software Development Costs and Intellectual Property Licenses</link:label>
    <link:label id="lab_atvi_SoftwareDevelopmentCostsAndIntellectualPropertyLicensesPolicyTextBlock_92865915238910C5E512D47605F981DB_label_en-US" xlink:label="lab_atvi_SoftwareDevelopmentCostsAndIntellectualPropertyLicensesPolicyTextBlock_92865915238910C5E512D47605F981DB" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Software Development Costs and Intellectual Property Licenses [Policy Text Block]</link:label>
    <link:label id="lab_atvi_SoftwareDevelopmentCostsAndIntellectualPropertyLicensesPolicyTextBlock_92865915238910C5E512D47605F981DB_documentation_en-US" xlink:label="lab_atvi_SoftwareDevelopmentCostsAndIntellectualPropertyLicensesPolicyTextBlock_92865915238910C5E512D47605F981DB" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">This element represents the entity's accounting policies for software development and intellectual property licenses.</link:label>
    <link:loc xlink:href="atvi-20171231.xsd#atvi_SoftwareDevelopmentCostsAndIntellectualPropertyLicensesPolicyTextBlock" xlink:label="loc_atvi_SoftwareDevelopmentCostsAndIntellectualPropertyLicensesPolicyTextBlock_92865915238910C5E512D47605F981DB" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_atvi_SoftwareDevelopmentCostsAndIntellectualPropertyLicensesPolicyTextBlock_92865915238910C5E512D47605F981DB" xlink:to="lab_atvi_SoftwareDevelopmentCostsAndIntellectualPropertyLicensesPolicyTextBlock_92865915238910C5E512D47605F981DB" xlink:type="arc" />
    <link:label id="lab_us-gaap_InventoryPolicyTextBlock_88D01A4C198C231ED9FED47605F9721E_terseLabel_en-US" xlink:label="lab_us-gaap_InventoryPolicyTextBlock_88D01A4C198C231ED9FED47605F9721E" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Inventories</link:label>
    <link:label id="lab_us-gaap_InventoryPolicyTextBlock_88D01A4C198C231ED9FED47605F9721E_label_en-US" xlink:label="lab_us-gaap_InventoryPolicyTextBlock_88D01A4C198C231ED9FED47605F9721E" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Inventory, Policy [Policy Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_InventoryPolicyTextBlock" xlink:label="loc_us-gaap_InventoryPolicyTextBlock_88D01A4C198C231ED9FED47605F9721E" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_InventoryPolicyTextBlock_88D01A4C198C231ED9FED47605F9721E" xlink:to="lab_us-gaap_InventoryPolicyTextBlock_88D01A4C198C231ED9FED47605F9721E" xlink:type="arc" />
    <link:label id="lab_atvi_AllowancesForReturnsPriceProtectionDoubtfulAccountsAndInventoryObsolescencePolicyTextBlock_5FDBB16EBFE0CE04A7ACD47605F9FF3C_terseLabel_en-US" xlink:label="lab_atvi_AllowancesForReturnsPriceProtectionDoubtfulAccountsAndInventoryObsolescencePolicyTextBlock_5FDBB16EBFE0CE04A7ACD47605F9FF3C" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Allowances for Returns, Price Protection, Doubtful Accounts, and Inventory Obsolescence</link:label>
    <link:label id="lab_atvi_AllowancesForReturnsPriceProtectionDoubtfulAccountsAndInventoryObsolescencePolicyTextBlock_5FDBB16EBFE0CE04A7ACD47605F9FF3C_label_en-US" xlink:label="lab_atvi_AllowancesForReturnsPriceProtectionDoubtfulAccountsAndInventoryObsolescencePolicyTextBlock_5FDBB16EBFE0CE04A7ACD47605F9FF3C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Allowances for Returns, Price Protection, Doubtful Accounts and Inventory Obsolescence [Policy Text Block]</link:label>
    <link:label id="lab_atvi_AllowancesForReturnsPriceProtectionDoubtfulAccountsAndInventoryObsolescencePolicyTextBlock_5FDBB16EBFE0CE04A7ACD47605F9FF3C_documentation_en-US" xlink:label="lab_atvi_AllowancesForReturnsPriceProtectionDoubtfulAccountsAndInventoryObsolescencePolicyTextBlock_5FDBB16EBFE0CE04A7ACD47605F9FF3C" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">This element represents the entity's accounting policies for allowances for returns, price protection, doubtful accounts, and inventory obsolescence.</link:label>
    <link:loc xlink:href="atvi-20171231.xsd#atvi_AllowancesForReturnsPriceProtectionDoubtfulAccountsAndInventoryObsolescencePolicyTextBlock" xlink:label="loc_atvi_AllowancesForReturnsPriceProtectionDoubtfulAccountsAndInventoryObsolescencePolicyTextBlock_5FDBB16EBFE0CE04A7ACD47605F9FF3C" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_atvi_AllowancesForReturnsPriceProtectionDoubtfulAccountsAndInventoryObsolescencePolicyTextBlock_5FDBB16EBFE0CE04A7ACD47605F9FF3C" xlink:to="lab_atvi_AllowancesForReturnsPriceProtectionDoubtfulAccountsAndInventoryObsolescencePolicyTextBlock_5FDBB16EBFE0CE04A7ACD47605F9FF3C" xlink:type="arc" />
    <link:label id="lab_us-gaap_PropertyPlantAndEquipmentPolicyTextBlock_1CDBF359489F0BE73EA7D47605F92B07_terseLabel_en-US" xlink:label="lab_us-gaap_PropertyPlantAndEquipmentPolicyTextBlock_1CDBF359489F0BE73EA7D47605F92B07" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Property and Equipment</link:label>
    <link:label id="lab_us-gaap_PropertyPlantAndEquipmentPolicyTextBlock_1CDBF359489F0BE73EA7D47605F92B07_label_en-US" xlink:label="lab_us-gaap_PropertyPlantAndEquipmentPolicyTextBlock_1CDBF359489F0BE73EA7D47605F92B07" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Property, Plant and Equipment, Policy [Policy Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_PropertyPlantAndEquipmentPolicyTextBlock" xlink:label="loc_us-gaap_PropertyPlantAndEquipmentPolicyTextBlock_1CDBF359489F0BE73EA7D47605F92B07" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_PropertyPlantAndEquipmentPolicyTextBlock_1CDBF359489F0BE73EA7D47605F92B07" xlink:to="lab_us-gaap_PropertyPlantAndEquipmentPolicyTextBlock_1CDBF359489F0BE73EA7D47605F92B07" xlink:type="arc" />
    <link:label id="lab_us-gaap_GoodwillAndIntangibleAssetsIntangibleAssetsIndefiniteLivedPolicy_CFE43B8541A0E70A35F9D47605FA08F7_terseLabel_en-US" xlink:label="lab_us-gaap_GoodwillAndIntangibleAssetsIntangibleAssetsIndefiniteLivedPolicy_CFE43B8541A0E70A35F9D47605FA08F7" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Goodwill and Other Indefinite-Lived Assets</link:label>
    <link:label id="lab_us-gaap_GoodwillAndIntangibleAssetsIntangibleAssetsIndefiniteLivedPolicy_CFE43B8541A0E70A35F9D47605FA08F7_label_en-US" xlink:label="lab_us-gaap_GoodwillAndIntangibleAssetsIntangibleAssetsIndefiniteLivedPolicy_CFE43B8541A0E70A35F9D47605FA08F7" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Goodwill and Intangible Assets, Intangible Assets, Indefinite-Lived, Policy [Policy Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_GoodwillAndIntangibleAssetsIntangibleAssetsIndefiniteLivedPolicy" xlink:label="loc_us-gaap_GoodwillAndIntangibleAssetsIntangibleAssetsIndefiniteLivedPolicy_CFE43B8541A0E70A35F9D47605FA08F7" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_GoodwillAndIntangibleAssetsIntangibleAssetsIndefiniteLivedPolicy_CFE43B8541A0E70A35F9D47605FA08F7" xlink:to="lab_us-gaap_GoodwillAndIntangibleAssetsIntangibleAssetsIndefiniteLivedPolicy_CFE43B8541A0E70A35F9D47605FA08F7" xlink:type="arc" />
    <link:label id="lab_us-gaap_IntangibleAssetsFiniteLivedPolicy_514179D14B4DBFB6CA28D47605FA451C_terseLabel_en-US" xlink:label="lab_us-gaap_IntangibleAssetsFiniteLivedPolicy_514179D14B4DBFB6CA28D47605FA451C" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Amortizable Intangible Assets and Other Long-lived Assets</link:label>
    <link:label id="lab_us-gaap_IntangibleAssetsFiniteLivedPolicy_514179D14B4DBFB6CA28D47605FA451C_label_en-US" xlink:label="lab_us-gaap_IntangibleAssetsFiniteLivedPolicy_514179D14B4DBFB6CA28D47605FA451C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Intangible Assets, Finite-Lived, Policy [Policy Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_IntangibleAssetsFiniteLivedPolicy" xlink:label="loc_us-gaap_IntangibleAssetsFiniteLivedPolicy_514179D14B4DBFB6CA28D47605FA451C" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_IntangibleAssetsFiniteLivedPolicy_514179D14B4DBFB6CA28D47605FA451C" xlink:to="lab_us-gaap_IntangibleAssetsFiniteLivedPolicy_514179D14B4DBFB6CA28D47605FA451C" xlink:type="arc" />
    <link:label id="lab_us-gaap_RevenueRecognitionPolicyTextBlock_007E38A3ED93AE505CFCD47605FA11BC_terseLabel_en-US" xlink:label="lab_us-gaap_RevenueRecognitionPolicyTextBlock_007E38A3ED93AE505CFCD47605FA11BC" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Revenue Recognition</link:label>
    <link:label id="lab_us-gaap_RevenueRecognitionPolicyTextBlock_007E38A3ED93AE505CFCD47605FA11BC_label_en-US" xlink:label="lab_us-gaap_RevenueRecognitionPolicyTextBlock_007E38A3ED93AE505CFCD47605FA11BC" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Revenue Recognition, Policy [Policy Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_RevenueRecognitionPolicyTextBlock" xlink:label="loc_us-gaap_RevenueRecognitionPolicyTextBlock_007E38A3ED93AE505CFCD47605FA11BC" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_RevenueRecognitionPolicyTextBlock_007E38A3ED93AE505CFCD47605FA11BC" xlink:to="lab_us-gaap_RevenueRecognitionPolicyTextBlock_007E38A3ED93AE505CFCD47605FA11BC" xlink:type="arc" />
    <link:label id="lab_us-gaap_ShippingAndHandlingCostPolicyTextBlock_8572A93D218B3D989926D47605FABE76_terseLabel_en-US" xlink:label="lab_us-gaap_ShippingAndHandlingCostPolicyTextBlock_8572A93D218B3D989926D47605FABE76" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Shipping and Handling</link:label>
    <link:label id="lab_us-gaap_ShippingAndHandlingCostPolicyTextBlock_8572A93D218B3D989926D47605FABE76_label_en-US" xlink:label="lab_us-gaap_ShippingAndHandlingCostPolicyTextBlock_8572A93D218B3D989926D47605FABE76" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Shipping and Handling Cost, Policy [Policy Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_ShippingAndHandlingCostPolicyTextBlock" xlink:label="loc_us-gaap_ShippingAndHandlingCostPolicyTextBlock_8572A93D218B3D989926D47605FABE76" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShippingAndHandlingCostPolicyTextBlock_8572A93D218B3D989926D47605FABE76" xlink:to="lab_us-gaap_ShippingAndHandlingCostPolicyTextBlock_8572A93D218B3D989926D47605FABE76" xlink:type="arc" />
    <link:label id="lab_us-gaap_CostOfSalesPolicyTextBlock_17C8E3E1EC0698D3AC0BD47605FAF3BA_terseLabel_en-US" xlink:label="lab_us-gaap_CostOfSalesPolicyTextBlock_17C8E3E1EC0698D3AC0BD47605FAF3BA" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Cost of Revenues</link:label>
    <link:label id="lab_us-gaap_CostOfSalesPolicyTextBlock_17C8E3E1EC0698D3AC0BD47605FAF3BA_label_en-US" xlink:label="lab_us-gaap_CostOfSalesPolicyTextBlock_17C8E3E1EC0698D3AC0BD47605FAF3BA" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Cost of Sales, Policy [Policy Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_CostOfSalesPolicyTextBlock" xlink:label="loc_us-gaap_CostOfSalesPolicyTextBlock_17C8E3E1EC0698D3AC0BD47605FAF3BA" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_CostOfSalesPolicyTextBlock_17C8E3E1EC0698D3AC0BD47605FAF3BA" xlink:to="lab_us-gaap_CostOfSalesPolicyTextBlock_17C8E3E1EC0698D3AC0BD47605FAF3BA" xlink:type="arc" />
    <link:label id="lab_us-gaap_AdvertisingCostsPolicyTextBlock_F7CAB2AA951C1A30597DD47605FA1EB4_terseLabel_en-US" xlink:label="lab_us-gaap_AdvertisingCostsPolicyTextBlock_F7CAB2AA951C1A30597DD47605FA1EB4" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Advertising Expenses</link:label>
    <link:label id="lab_us-gaap_AdvertisingCostsPolicyTextBlock_F7CAB2AA951C1A30597DD47605FA1EB4_label_en-US" xlink:label="lab_us-gaap_AdvertisingCostsPolicyTextBlock_F7CAB2AA951C1A30597DD47605FA1EB4" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Advertising Costs, Policy [Policy Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_AdvertisingCostsPolicyTextBlock" xlink:label="loc_us-gaap_AdvertisingCostsPolicyTextBlock_F7CAB2AA951C1A30597DD47605FA1EB4" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AdvertisingCostsPolicyTextBlock_F7CAB2AA951C1A30597DD47605FA1EB4" xlink:to="lab_us-gaap_AdvertisingCostsPolicyTextBlock_F7CAB2AA951C1A30597DD47605FA1EB4" xlink:type="arc" />
    <link:label id="lab_us-gaap_IncomeTaxPolicyTextBlock_7755A619B445E5CB670BD47605FA5F8D_terseLabel_en-US" xlink:label="lab_us-gaap_IncomeTaxPolicyTextBlock_7755A619B445E5CB670BD47605FA5F8D" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Income Taxes</link:label>
    <link:label id="lab_us-gaap_IncomeTaxPolicyTextBlock_7755A619B445E5CB670BD47605FA5F8D_label_en-US" xlink:label="lab_us-gaap_IncomeTaxPolicyTextBlock_7755A619B445E5CB670BD47605FA5F8D" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Income Tax, Policy [Policy Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_IncomeTaxPolicyTextBlock" xlink:label="loc_us-gaap_IncomeTaxPolicyTextBlock_7755A619B445E5CB670BD47605FA5F8D" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_IncomeTaxPolicyTextBlock_7755A619B445E5CB670BD47605FA5F8D" xlink:to="lab_us-gaap_IncomeTaxPolicyTextBlock_7755A619B445E5CB670BD47605FA5F8D" xlink:type="arc" />
    <link:label id="lab_us-gaap_ForeignCurrencyTransactionsAndTranslationsPolicyTextBlock_4432019355980128010FD47605FAA3B5_terseLabel_en-US" xlink:label="lab_us-gaap_ForeignCurrencyTransactionsAndTranslationsPolicyTextBlock_4432019355980128010FD47605FAA3B5" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Foreign Currency Translation</link:label>
    <link:label id="lab_us-gaap_ForeignCurrencyTransactionsAndTranslationsPolicyTextBlock_4432019355980128010FD47605FAA3B5_label_en-US" xlink:label="lab_us-gaap_ForeignCurrencyTransactionsAndTranslationsPolicyTextBlock_4432019355980128010FD47605FAA3B5" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Foreign Currency Transactions and Translations Policy [Policy Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_ForeignCurrencyTransactionsAndTranslationsPolicyTextBlock" xlink:label="loc_us-gaap_ForeignCurrencyTransactionsAndTranslationsPolicyTextBlock_4432019355980128010FD47605FAA3B5" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ForeignCurrencyTransactionsAndTranslationsPolicyTextBlock_4432019355980128010FD47605FAA3B5" xlink:to="lab_us-gaap_ForeignCurrencyTransactionsAndTranslationsPolicyTextBlock_4432019355980128010FD47605FAA3B5" xlink:type="arc" />
    <link:label id="lab_us-gaap_EarningsPerSharePolicyTextBlock_1633D9D98541EEFD812CD47605FA52A2_terseLabel_en-US" xlink:label="lab_us-gaap_EarningsPerSharePolicyTextBlock_1633D9D98541EEFD812CD47605FA52A2" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Earnings (Loss) Per Common Share</link:label>
    <link:label id="lab_us-gaap_EarningsPerSharePolicyTextBlock_1633D9D98541EEFD812CD47605FA52A2_label_en-US" xlink:label="lab_us-gaap_EarningsPerSharePolicyTextBlock_1633D9D98541EEFD812CD47605FA52A2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Earnings Per Share, Policy [Policy Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_EarningsPerSharePolicyTextBlock" xlink:label="loc_us-gaap_EarningsPerSharePolicyTextBlock_1633D9D98541EEFD812CD47605FA52A2" xlink:type="locator" />
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    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseYearFive_C255FF03027DD1C6BA385AF226D808DD" xlink:to="lab_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseYearFive_C255FF03027DD1C6BA385AF226D808DD" xlink:type="arc" />
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    <link:label id="lab_us-gaap_StatementOfCashFlowsAbstract_A99294758755D48B1284B6F1A293E8A4_label_en-US" xlink:label="lab_us-gaap_StatementOfCashFlowsAbstract_A99294758755D48B1284B6F1A293E8A4" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Statement of Cash Flows [Abstract]</link:label>
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    <link:label id="lab_us-gaap_OtherOperatingActivitiesCashFlowStatement_063E98A65BFB02B7422AB6F1A294C9BC_label_en-US" xlink:label="lab_us-gaap_OtherOperatingActivitiesCashFlowStatement_063E98A65BFB02B7422AB6F1A294C9BC" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Other Operating Activities, Cash Flow Statement</link:label>
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    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_NetCashProvidedByUsedInOperatingActivities_EA015A409240808FB7F6B6F1A294D64F" xlink:to="lab_us-gaap_NetCashProvidedByUsedInOperatingActivities_EA015A409240808FB7F6B6F1A294D64F" xlink:type="arc" />
    <link:label id="lab_us-gaap_NetCashProvidedByUsedInInvestingActivitiesContinuingOperationsAbstract_A57CAE991FAE0B4A8C94B6F1A294FE28_terseLabel_en-US" xlink:label="lab_us-gaap_NetCashProvidedByUsedInInvestingActivitiesContinuingOperationsAbstract_A57CAE991FAE0B4A8C94B6F1A294FE28" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Cash flows from investing activities:</link:label>
    <link:label id="lab_us-gaap_NetCashProvidedByUsedInInvestingActivitiesContinuingOperationsAbstract_A57CAE991FAE0B4A8C94B6F1A294FE28_label_en-US" xlink:label="lab_us-gaap_NetCashProvidedByUsedInInvestingActivitiesContinuingOperationsAbstract_A57CAE991FAE0B4A8C94B6F1A294FE28" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Net Cash Provided by (Used in) Investing Activities, Continuing Operations [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_NetCashProvidedByUsedInInvestingActivitiesContinuingOperationsAbstract" xlink:label="loc_us-gaap_NetCashProvidedByUsedInInvestingActivitiesContinuingOperationsAbstract_A57CAE991FAE0B4A8C94B6F1A294FE28" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_NetCashProvidedByUsedInInvestingActivitiesContinuingOperationsAbstract_A57CAE991FAE0B4A8C94B6F1A294FE28" xlink:to="lab_us-gaap_NetCashProvidedByUsedInInvestingActivitiesContinuingOperationsAbstract_A57CAE991FAE0B4A8C94B6F1A294FE28" xlink:type="arc" />
    <link:label id="lab_us-gaap_ProceedsFromSaleAndMaturityOfAvailableForSaleSecurities_767BB9B219C1EFFEBB03B6F1A295CFF9_terseLabel_en-US" xlink:label="lab_us-gaap_ProceedsFromSaleAndMaturityOfAvailableForSaleSecurities_767BB9B219C1EFFEBB03B6F1A295CFF9" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Proceeds from maturities of available-for-sale investments</link:label>
    <link:label id="lab_us-gaap_ProceedsFromSaleAndMaturityOfAvailableForSaleSecurities_767BB9B219C1EFFEBB03B6F1A295CFF9_label_en-US" xlink:label="lab_us-gaap_ProceedsFromSaleAndMaturityOfAvailableForSaleSecurities_767BB9B219C1EFFEBB03B6F1A295CFF9" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Proceeds from Sale and Maturity of Available-for-sale Securities</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_ProceedsFromSaleAndMaturityOfAvailableForSaleSecurities" xlink:label="loc_us-gaap_ProceedsFromSaleAndMaturityOfAvailableForSaleSecurities_767BB9B219C1EFFEBB03B6F1A295CFF9" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ProceedsFromSaleAndMaturityOfAvailableForSaleSecurities_767BB9B219C1EFFEBB03B6F1A295CFF9" xlink:to="lab_us-gaap_ProceedsFromSaleAndMaturityOfAvailableForSaleSecurities_767BB9B219C1EFFEBB03B6F1A295CFF9" xlink:type="arc" />
    <link:label id="lab_us-gaap_PaymentsToAcquireAvailableForSaleSecurities_9580FB0F6BADC12D5E0DB6F1A2955595_negatedLabel_en-US" xlink:label="lab_us-gaap_PaymentsToAcquireAvailableForSaleSecurities_9580FB0F6BADC12D5E0DB6F1A2955595" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Purchases of available-for-sale investments</link:label>
    <link:label id="lab_us-gaap_PaymentsToAcquireAvailableForSaleSecurities_9580FB0F6BADC12D5E0DB6F1A2955595_label_en-US" xlink:label="lab_us-gaap_PaymentsToAcquireAvailableForSaleSecurities_9580FB0F6BADC12D5E0DB6F1A2955595" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Payments to Acquire Available-for-sale Securities</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_PaymentsToAcquireAvailableForSaleSecurities" xlink:label="loc_us-gaap_PaymentsToAcquireAvailableForSaleSecurities_9580FB0F6BADC12D5E0DB6F1A2955595" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_PaymentsToAcquireAvailableForSaleSecurities_9580FB0F6BADC12D5E0DB6F1A2955595" xlink:to="lab_us-gaap_PaymentsToAcquireAvailableForSaleSecurities_9580FB0F6BADC12D5E0DB6F1A2955595" xlink:type="arc" />
    <link:label id="lab_us-gaap_PaymentsToAcquireBusinessesNetOfCashAcquired_9C46930C6502BB5E0EEDB6F1A2958716_negatedTerseLabel_en-US" xlink:label="lab_us-gaap_PaymentsToAcquireBusinessesNetOfCashAcquired_9C46930C6502BB5E0EEDB6F1A2958716" xlink:role="http://www.xbrl.org/2009/role/negatedTerseLabel" xlink:type="resource" xml:lang="en-US">Acquisition of business, net of cash acquired (see Note 20)</link:label>
    <link:label id="lab_us-gaap_PaymentsToAcquireBusinessesNetOfCashAcquired_9C46930C6502BB5E0EEDB6F1A2958716_label_en-US" xlink:label="lab_us-gaap_PaymentsToAcquireBusinessesNetOfCashAcquired_9C46930C6502BB5E0EEDB6F1A2958716" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Payments to Acquire Businesses, Net of Cash Acquired</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_PaymentsToAcquireBusinessesNetOfCashAcquired" xlink:label="loc_us-gaap_PaymentsToAcquireBusinessesNetOfCashAcquired_9C46930C6502BB5E0EEDB6F1A2958716" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_PaymentsToAcquireBusinessesNetOfCashAcquired_9C46930C6502BB5E0EEDB6F1A2958716" xlink:to="lab_us-gaap_PaymentsToAcquireBusinessesNetOfCashAcquired_9C46930C6502BB5E0EEDB6F1A2958716" xlink:type="arc" />
    <link:label id="lab_us-gaap_IncreaseDecreaseInRestrictedCash_85FE3EF8673802D7C79BB6F1A295F29B_negatedLabel_en-US" xlink:label="lab_us-gaap_IncreaseDecreaseInRestrictedCash_85FE3EF8673802D7C79BB6F1A295F29B" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Release (deposit) of cash in escrow</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_IncreaseDecreaseInRestrictedCash" xlink:label="loc_us-gaap_IncreaseDecreaseInRestrictedCash_85FE3EF8673802D7C79BB6F1A295F29B" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_IncreaseDecreaseInRestrictedCash_85FE3EF8673802D7C79BB6F1A295F29B" xlink:to="lab_us-gaap_IncreaseDecreaseInRestrictedCash_85FE3EF8673802D7C79BB6F1A295F29B" xlink:type="arc" />
    <link:label id="lab_us-gaap_PaymentsToAcquirePropertyPlantAndEquipment_17455B47DFCE59A6CF54B6F1A2951611_negatedLabel_en-US" xlink:label="lab_us-gaap_PaymentsToAcquirePropertyPlantAndEquipment_17455B47DFCE59A6CF54B6F1A2951611" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Capital expenditures</link:label>
    <link:label id="lab_us-gaap_PaymentsToAcquirePropertyPlantAndEquipment_17455B47DFCE59A6CF54B6F1A2951611_label_en-US" xlink:label="lab_us-gaap_PaymentsToAcquirePropertyPlantAndEquipment_17455B47DFCE59A6CF54B6F1A2951611" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Payments to Acquire Property, Plant, and Equipment</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_PaymentsToAcquirePropertyPlantAndEquipment" xlink:label="loc_us-gaap_PaymentsToAcquirePropertyPlantAndEquipment_17455B47DFCE59A6CF54B6F1A2951611" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_PaymentsToAcquirePropertyPlantAndEquipment_17455B47DFCE59A6CF54B6F1A2951611" xlink:to="lab_us-gaap_PaymentsToAcquirePropertyPlantAndEquipment_17455B47DFCE59A6CF54B6F1A2951611" xlink:type="arc" />
    <link:label id="lab_us-gaap_PaymentsForProceedsFromOtherInvestingActivities_6905938411C355C68948B6F1A2954E34_negatedLabel_en-US" xlink:label="lab_us-gaap_PaymentsForProceedsFromOtherInvestingActivities_6905938411C355C68948B6F1A2954E34" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Other investing activities</link:label>
    <link:label id="lab_us-gaap_PaymentsForProceedsFromOtherInvestingActivities_6905938411C355C68948B6F1A2954E34_label_en-US" xlink:label="lab_us-gaap_PaymentsForProceedsFromOtherInvestingActivities_6905938411C355C68948B6F1A2954E34" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Payments for (Proceeds from) Other Investing Activities</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_PaymentsForProceedsFromOtherInvestingActivities" xlink:label="loc_us-gaap_PaymentsForProceedsFromOtherInvestingActivities_6905938411C355C68948B6F1A2954E34" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_PaymentsForProceedsFromOtherInvestingActivities_6905938411C355C68948B6F1A2954E34" xlink:to="lab_us-gaap_PaymentsForProceedsFromOtherInvestingActivities_6905938411C355C68948B6F1A2954E34" xlink:type="arc" />
    <link:label id="lab_us-gaap_NetCashProvidedByUsedInInvestingActivities_470DC1FA6417140CCDF4B6F1A295DFEC_totalLabel_en-US" xlink:label="lab_us-gaap_NetCashProvidedByUsedInInvestingActivities_470DC1FA6417140CCDF4B6F1A295DFEC" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Net cash used in investing activities</link:label>
    <link:label id="lab_us-gaap_NetCashProvidedByUsedInInvestingActivities_470DC1FA6417140CCDF4B6F1A295DFEC_label_en-US" xlink:label="lab_us-gaap_NetCashProvidedByUsedInInvestingActivities_470DC1FA6417140CCDF4B6F1A295DFEC" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Net Cash Provided by (Used in) Investing Activities</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_NetCashProvidedByUsedInInvestingActivities" xlink:label="loc_us-gaap_NetCashProvidedByUsedInInvestingActivities_470DC1FA6417140CCDF4B6F1A295DFEC" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_NetCashProvidedByUsedInInvestingActivities_470DC1FA6417140CCDF4B6F1A295DFEC" xlink:to="lab_us-gaap_NetCashProvidedByUsedInInvestingActivities_470DC1FA6417140CCDF4B6F1A295DFEC" xlink:type="arc" />
    <link:label id="lab_us-gaap_NetCashProvidedByUsedInFinancingActivitiesContinuingOperationsAbstract_D827D8B21D37D1932765B6F1A295A738_terseLabel_en-US" xlink:label="lab_us-gaap_NetCashProvidedByUsedInFinancingActivitiesContinuingOperationsAbstract_D827D8B21D37D1932765B6F1A295A738" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Cash flows from financing activities:</link:label>
    <link:label id="lab_us-gaap_NetCashProvidedByUsedInFinancingActivitiesContinuingOperationsAbstract_D827D8B21D37D1932765B6F1A295A738_label_en-US" xlink:label="lab_us-gaap_NetCashProvidedByUsedInFinancingActivitiesContinuingOperationsAbstract_D827D8B21D37D1932765B6F1A295A738" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Net Cash Provided by (Used in) Financing Activities, Continuing Operations [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_NetCashProvidedByUsedInFinancingActivitiesContinuingOperationsAbstract" xlink:label="loc_us-gaap_NetCashProvidedByUsedInFinancingActivitiesContinuingOperationsAbstract_D827D8B21D37D1932765B6F1A295A738" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_NetCashProvidedByUsedInFinancingActivitiesContinuingOperationsAbstract_D827D8B21D37D1932765B6F1A295A738" xlink:to="lab_us-gaap_NetCashProvidedByUsedInFinancingActivitiesContinuingOperationsAbstract_D827D8B21D37D1932765B6F1A295A738" xlink:type="arc" />
    <link:label id="lab_us-gaap_ProceedsFromStockPlans_5932E953AC6F9D8D8E17B6F1A2956606_terseLabel_en-US" xlink:label="lab_us-gaap_ProceedsFromStockPlans_5932E953AC6F9D8D8E17B6F1A2956606" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Proceeds from issuance of common stock to employees</link:label>
    <link:label id="lab_us-gaap_ProceedsFromStockPlans_5932E953AC6F9D8D8E17B6F1A2956606_label_en-US" xlink:label="lab_us-gaap_ProceedsFromStockPlans_5932E953AC6F9D8D8E17B6F1A2956606" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Proceeds from Stock Plans</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_ProceedsFromStockPlans" xlink:label="loc_us-gaap_ProceedsFromStockPlans_5932E953AC6F9D8D8E17B6F1A2956606" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ProceedsFromStockPlans_5932E953AC6F9D8D8E17B6F1A2956606" xlink:to="lab_us-gaap_ProceedsFromStockPlans_5932E953AC6F9D8D8E17B6F1A2956606" xlink:type="arc" />
    <link:label id="lab_us-gaap_PaymentsRelatedToTaxWithholdingForShareBasedCompensation_9870FA503C0B60D441C8B6F1A2954D76_negatedLabel_en-US" xlink:label="lab_us-gaap_PaymentsRelatedToTaxWithholdingForShareBasedCompensation_9870FA503C0B60D441C8B6F1A2954D76" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Tax payment related to net share settlements on restricted stock units</link:label>
    <link:label id="lab_us-gaap_PaymentsRelatedToTaxWithholdingForShareBasedCompensation_9870FA503C0B60D441C8B6F1A2954D76_label_en-US" xlink:label="lab_us-gaap_PaymentsRelatedToTaxWithholdingForShareBasedCompensation_9870FA503C0B60D441C8B6F1A2954D76" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Payments Related to Tax Withholding for Share-based Compensation</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_PaymentsRelatedToTaxWithholdingForShareBasedCompensation" xlink:label="loc_us-gaap_PaymentsRelatedToTaxWithholdingForShareBasedCompensation_9870FA503C0B60D441C8B6F1A2954D76" xlink:type="locator" />
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    <link:label id="lab_us-gaap_PaymentsOfDividendsCommonStock_38A9EC099499B63BF195B6F1A296D5B7_negatedLabel_en-US" xlink:label="lab_us-gaap_PaymentsOfDividendsCommonStock_38A9EC099499B63BF195B6F1A296D5B7" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Dividends paid</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_PaymentsOfDividendsCommonStock" xlink:label="loc_us-gaap_PaymentsOfDividendsCommonStock_38A9EC099499B63BF195B6F1A296D5B7" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_PaymentsOfDividendsCommonStock_38A9EC099499B63BF195B6F1A296D5B7" xlink:to="lab_us-gaap_PaymentsOfDividendsCommonStock_38A9EC099499B63BF195B6F1A296D5B7" xlink:type="arc" />
    <link:label id="lab_us-gaap_ProceedsFromIssuanceOfLongTermDebt_0E006883AFE6AC64EE4FB6F1A2968D07_terseLabel_en-US" xlink:label="lab_us-gaap_ProceedsFromIssuanceOfLongTermDebt_0E006883AFE6AC64EE4FB6F1A2968D07" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Proceeds from debt issuances, net of discounts</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_ProceedsFromIssuanceOfLongTermDebt" xlink:label="loc_us-gaap_ProceedsFromIssuanceOfLongTermDebt_0E006883AFE6AC64EE4FB6F1A2968D07" xlink:type="locator" />
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    <link:label id="lab_us-gaap_RepaymentsOfLongTermDebt_79F1971F64537D1F0B0CB6F1A296361B_negatedLabel_en-US" xlink:label="lab_us-gaap_RepaymentsOfLongTermDebt_79F1971F64537D1F0B0CB6F1A296361B" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Repayment of long-term debt</link:label>
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    <link:label id="lab_us-gaap_PaymentsOfDebtExtinguishmentCosts_083B0045E0210784049FB6F1A296FE07_negatedLabel_en-US" xlink:label="lab_us-gaap_PaymentsOfDebtExtinguishmentCosts_083B0045E0210784049FB6F1A296FE07" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Premium payment for early redemption of note</link:label>
    <link:label id="lab_us-gaap_PaymentsOfDebtExtinguishmentCosts_083B0045E0210784049FB6F1A296FE07_label_en-US" xlink:label="lab_us-gaap_PaymentsOfDebtExtinguishmentCosts_083B0045E0210784049FB6F1A296FE07" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Payment for Debt Extinguishment or Debt Prepayment Cost</link:label>
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    <link:label id="lab_atvi_PaymentsFromSettlementFund_D40E7BEA8C3B3C1B5A82B6F1A296F3F9_terseLabel_en-US" xlink:label="lab_atvi_PaymentsFromSettlementFund_D40E7BEA8C3B3C1B5A82B6F1A296F3F9" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Proceeds received from shareholder settlement (see Note 19)</link:label>
    <link:loc xlink:href="atvi-20171231.xsd#atvi_PaymentsFromSettlementFund" xlink:label="loc_atvi_PaymentsFromSettlementFund_D40E7BEA8C3B3C1B5A82B6F1A296F3F9" xlink:type="locator" />
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    <link:label id="lab_us-gaap_ProceedsFromPaymentsForOtherFinancingActivities_EDDD7E3B7091F9F4E130B6F1A296D6A4_terseLabel_en-US" xlink:label="lab_us-gaap_ProceedsFromPaymentsForOtherFinancingActivities_EDDD7E3B7091F9F4E130B6F1A296D6A4" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Other financing activities</link:label>
    <link:label id="lab_us-gaap_ProceedsFromPaymentsForOtherFinancingActivities_EDDD7E3B7091F9F4E130B6F1A296D6A4_label_en-US" xlink:label="lab_us-gaap_ProceedsFromPaymentsForOtherFinancingActivities_EDDD7E3B7091F9F4E130B6F1A296D6A4" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Proceeds from (Payments for) Other Financing Activities</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_ProceedsFromPaymentsForOtherFinancingActivities" xlink:label="loc_us-gaap_ProceedsFromPaymentsForOtherFinancingActivities_EDDD7E3B7091F9F4E130B6F1A296D6A4" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ProceedsFromPaymentsForOtherFinancingActivities_EDDD7E3B7091F9F4E130B6F1A296D6A4" xlink:to="lab_us-gaap_ProceedsFromPaymentsForOtherFinancingActivities_EDDD7E3B7091F9F4E130B6F1A296D6A4" xlink:type="arc" />
    <link:label id="lab_us-gaap_NetCashProvidedByUsedInFinancingActivities_FE1BF2A1B3067CE01731B6F1A296F324_totalLabel_en-US" xlink:label="lab_us-gaap_NetCashProvidedByUsedInFinancingActivities_FE1BF2A1B3067CE01731B6F1A296F324" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Net cash (used in) provided by financing activities</link:label>
    <link:label id="lab_us-gaap_NetCashProvidedByUsedInFinancingActivities_FE1BF2A1B3067CE01731B6F1A296F324_label_en-US" xlink:label="lab_us-gaap_NetCashProvidedByUsedInFinancingActivities_FE1BF2A1B3067CE01731B6F1A296F324" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Net Cash Provided by (Used in) Financing Activities</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_NetCashProvidedByUsedInFinancingActivities" xlink:label="loc_us-gaap_NetCashProvidedByUsedInFinancingActivities_FE1BF2A1B3067CE01731B6F1A296F324" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_NetCashProvidedByUsedInFinancingActivities_FE1BF2A1B3067CE01731B6F1A296F324" xlink:to="lab_us-gaap_NetCashProvidedByUsedInFinancingActivities_FE1BF2A1B3067CE01731B6F1A296F324" xlink:type="arc" />
    <link:label id="lab_us-gaap_EffectOfExchangeRateOnCashAndCashEquivalentsContinuingOperations_617F4D20B7B164D04DE5B6F1A2963135_terseLabel_en-US" xlink:label="lab_us-gaap_EffectOfExchangeRateOnCashAndCashEquivalentsContinuingOperations_617F4D20B7B164D04DE5B6F1A2963135" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Effect of foreign exchange rate changes on cash and cash equivalents</link:label>
    <link:label id="lab_us-gaap_EffectOfExchangeRateOnCashAndCashEquivalentsContinuingOperations_617F4D20B7B164D04DE5B6F1A2963135_label_en-US" xlink:label="lab_us-gaap_EffectOfExchangeRateOnCashAndCashEquivalentsContinuingOperations_617F4D20B7B164D04DE5B6F1A2963135" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Effect of Exchange Rate on Cash and Cash Equivalents, Continuing Operations</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_EffectOfExchangeRateOnCashAndCashEquivalentsContinuingOperations" xlink:label="loc_us-gaap_EffectOfExchangeRateOnCashAndCashEquivalentsContinuingOperations_617F4D20B7B164D04DE5B6F1A2963135" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_EffectOfExchangeRateOnCashAndCashEquivalentsContinuingOperations_617F4D20B7B164D04DE5B6F1A2963135" xlink:to="lab_us-gaap_EffectOfExchangeRateOnCashAndCashEquivalentsContinuingOperations_617F4D20B7B164D04DE5B6F1A2963135" xlink:type="arc" />
    <link:label id="lab_us-gaap_CashAndCashEquivalentsPeriodIncreaseDecrease_329ACFEDFE3451997942B6F1A2960D7A_totalLabel_en-US" xlink:label="lab_us-gaap_CashAndCashEquivalentsPeriodIncreaseDecrease_329ACFEDFE3451997942B6F1A2960D7A" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Net increase (decrease) in cash and cash equivalents</link:label>
    <link:label id="lab_us-gaap_CashAndCashEquivalentsPeriodIncreaseDecrease_329ACFEDFE3451997942B6F1A2960D7A_label_en-US" xlink:label="lab_us-gaap_CashAndCashEquivalentsPeriodIncreaseDecrease_329ACFEDFE3451997942B6F1A2960D7A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Cash and Cash Equivalents, Period Increase (Decrease)</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_CashAndCashEquivalentsPeriodIncreaseDecrease" xlink:label="loc_us-gaap_CashAndCashEquivalentsPeriodIncreaseDecrease_329ACFEDFE3451997942B6F1A2960D7A" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_CashAndCashEquivalentsPeriodIncreaseDecrease_329ACFEDFE3451997942B6F1A2960D7A" xlink:to="lab_us-gaap_CashAndCashEquivalentsPeriodIncreaseDecrease_329ACFEDFE3451997942B6F1A2960D7A" xlink:type="arc" />
    <link:label id="lab_us-gaap_CashAndCashEquivalentsAtCarryingValue_8752B4629CABE71203C2B6F1A296D277_periodStartLabel_en-US" xlink:label="lab_us-gaap_CashAndCashEquivalentsAtCarryingValue_8752B4629CABE71203C2B6F1A296D277" xlink:role="http://www.xbrl.org/2003/role/periodStartLabel" xlink:type="resource" xml:lang="en-US">Cash and cash equivalents at beginning of period</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_CashAndCashEquivalentsAtCarryingValue" xlink:label="loc_us-gaap_CashAndCashEquivalentsAtCarryingValue_8752B4629CABE71203C2B6F1A296D277" xlink:type="locator" />
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    <link:label id="lab_us-gaap_CashAndCashEquivalentsAtCarryingValue_82073879552ABBED631BB6F1A296F098_periodEndLabel_en-US" xlink:label="lab_us-gaap_CashAndCashEquivalentsAtCarryingValue_82073879552ABBED631BB6F1A296F098" xlink:role="http://www.xbrl.org/2003/role/periodEndLabel" xlink:type="resource" xml:lang="en-US">Cash and cash equivalents at end of period</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_CashAndCashEquivalentsAtCarryingValue" xlink:label="loc_us-gaap_CashAndCashEquivalentsAtCarryingValue_82073879552ABBED631BB6F1A296F098" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_CashAndCashEquivalentsAtCarryingValue_82073879552ABBED631BB6F1A296F098" xlink:to="lab_us-gaap_CashAndCashEquivalentsAtCarryingValue_82073879552ABBED631BB6F1A296F098" xlink:type="arc" />
    <link:label id="lab_us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis_C9AE2BE571D8B4B965A2D4F8E27D86CF_terseLabel_en-US" xlink:label="lab_us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis_C9AE2BE571D8B4B965A2D4F8E27D86CF" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Finite-Lived Intangible Assets by Major Class [Axis]</link:label>
    <link:label id="lab_us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis_C9AE2BE571D8B4B965A2D4F8E27D86CF_label_en-US" xlink:label="lab_us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis_C9AE2BE571D8B4B965A2D4F8E27D86CF" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Finite-Lived Intangible Assets by Major Class [Axis]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis" xlink:label="loc_us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis_C9AE2BE571D8B4B965A2D4F8E27D86CF" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis_C9AE2BE571D8B4B965A2D4F8E27D86CF" xlink:to="lab_us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis_C9AE2BE571D8B4B965A2D4F8E27D86CF" xlink:type="arc" />
    <link:label id="lab_us-gaap_FiniteLivedIntangibleAssetsMajorClassNameDomain_9D434F393C24CEB0C5F7D4F8E27D9F63_terseLabel_en-US" xlink:label="lab_us-gaap_FiniteLivedIntangibleAssetsMajorClassNameDomain_9D434F393C24CEB0C5F7D4F8E27D9F63" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Finite-Lived Intangible Assets, Major Class Name [Domain]</link:label>
    <link:label id="lab_us-gaap_FiniteLivedIntangibleAssetsMajorClassNameDomain_9D434F393C24CEB0C5F7D4F8E27D9F63_label_en-US" xlink:label="lab_us-gaap_FiniteLivedIntangibleAssetsMajorClassNameDomain_9D434F393C24CEB0C5F7D4F8E27D9F63" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Finite-Lived Intangible Assets, Major Class Name [Domain]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_FiniteLivedIntangibleAssetsMajorClassNameDomain" xlink:label="loc_us-gaap_FiniteLivedIntangibleAssetsMajorClassNameDomain_9D434F393C24CEB0C5F7D4F8E27D9F63" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FiniteLivedIntangibleAssetsMajorClassNameDomain_9D434F393C24CEB0C5F7D4F8E27D9F63" xlink:to="lab_us-gaap_FiniteLivedIntangibleAssetsMajorClassNameDomain_9D434F393C24CEB0C5F7D4F8E27D9F63" xlink:type="arc" />
    <link:label id="lab_atvi_InternallyDevelopedFranchisesMember_4589C6D4B21BD5F2C945D4F8E2833A55_terseLabel_en-US" xlink:label="lab_atvi_InternallyDevelopedFranchisesMember_4589C6D4B21BD5F2C945D4F8E2833A55" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Internally-developed franchises</link:label>
    <link:label id="lab_atvi_InternallyDevelopedFranchisesMember_4589C6D4B21BD5F2C945D4F8E2833A55_label_en-US" xlink:label="lab_atvi_InternallyDevelopedFranchisesMember_4589C6D4B21BD5F2C945D4F8E2833A55" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Internally Developed Franchises [Member]</link:label>
    <link:label id="lab_atvi_InternallyDevelopedFranchisesMember_4589C6D4B21BD5F2C945D4F8E2833A55_documentation_en-US" xlink:label="lab_atvi_InternallyDevelopedFranchisesMember_4589C6D4B21BD5F2C945D4F8E2833A55" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">The cost of development of franchises by the entity.</link:label>
    <link:loc xlink:href="atvi-20171231.xsd#atvi_InternallyDevelopedFranchisesMember" xlink:label="loc_atvi_InternallyDevelopedFranchisesMember_4589C6D4B21BD5F2C945D4F8E2833A55" xlink:type="locator" />
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    <link:label id="lab_us-gaap_CustomerRelatedIntangibleAssetsMember_A7A4C30BB6C169D4162DD4F8E283F0DF_terseLabel_en-US" xlink:label="lab_us-gaap_CustomerRelatedIntangibleAssetsMember_A7A4C30BB6C169D4162DD4F8E283F0DF" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Customer base</link:label>
    <link:label id="lab_us-gaap_CustomerRelatedIntangibleAssetsMember_A7A4C30BB6C169D4162DD4F8E283F0DF_label_en-US" xlink:label="lab_us-gaap_CustomerRelatedIntangibleAssetsMember_A7A4C30BB6C169D4162DD4F8E283F0DF" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Customer-Related Intangible Assets [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_CustomerRelatedIntangibleAssetsMember" xlink:label="loc_us-gaap_CustomerRelatedIntangibleAssetsMember_A7A4C30BB6C169D4162DD4F8E283F0DF" xlink:type="locator" />
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    <link:label id="lab_atvi_DevelopedSoftwareMember_D8C5747EBD0760D496AED4F8E28336A6_terseLabel_en-US" xlink:label="lab_atvi_DevelopedSoftwareMember_D8C5747EBD0760D496AED4F8E28336A6" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Developed software</link:label>
    <link:label id="lab_atvi_DevelopedSoftwareMember_D8C5747EBD0760D496AED4F8E28336A6_label_en-US" xlink:label="lab_atvi_DevelopedSoftwareMember_D8C5747EBD0760D496AED4F8E28336A6" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">DevelopedSoftware [Member]</link:label>
    <link:label id="lab_atvi_DevelopedSoftwareMember_D8C5747EBD0760D496AED4F8E28336A6_documentation_en-US" xlink:label="lab_atvi_DevelopedSoftwareMember_D8C5747EBD0760D496AED4F8E28336A6" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Developed Software acquired.</link:label>
    <link:loc xlink:href="atvi-20171231.xsd#atvi_DevelopedSoftwareMember" xlink:label="loc_atvi_DevelopedSoftwareMember_D8C5747EBD0760D496AED4F8E28336A6" xlink:type="locator" />
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    <link:label id="lab_us-gaap_TradeNamesMember_BD96F65A89137E46E7F5D4F8E283021F_verboseLabel_en-US" xlink:label="lab_us-gaap_TradeNamesMember_BD96F65A89137E46E7F5D4F8E283021F" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Acquired trade names</link:label>
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    <link:label id="lab_us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedCashAndEquivalents_6B71E0C5F9F31A8009DDD4F8E283A9F5_terseLabel_en-US" xlink:label="lab_us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedCashAndEquivalents_6B71E0C5F9F31A8009DDD4F8E283A9F5" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Cash and cash equivalents</link:label>
    <link:label id="lab_us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedCashAndEquivalents_6B71E0C5F9F31A8009DDD4F8E283A9F5_label_en-US" xlink:label="lab_us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedCashAndEquivalents_6B71E0C5F9F31A8009DDD4F8E283A9F5" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Business Combination, Recognized Identifiable Assets Acquired and Liabilities Assumed, Cash and Equivalents</link:label>
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    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_InterestPayableCurrentAndNoncurrent" xlink:label="loc_us-gaap_InterestPayableCurrentAndNoncurrent_D30BE0FE4A534F75BE36C12269F4AA6B" xlink:type="locator" />
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    <link:label id="lab_us-gaap_InterestExpenseDebtExcludingAmortization_6492ACE2518C38BED7B6C12269F46501_label_en-US" xlink:label="lab_us-gaap_InterestExpenseDebtExcludingAmortization_6492ACE2518C38BED7B6C12269F46501" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Interest Expense, Debt, Excluding Amortization</link:label>
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    <link:label id="lab_us-gaap_TreasuryStockTextBlock_D7323D8E8C9D36D670C15AF227359370_terseLabel_en-US" xlink:label="lab_us-gaap_TreasuryStockTextBlock_D7323D8E8C9D36D670C15AF227359370" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Capital Transactions</link:label>
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    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_IncomeStatementAbstract" xlink:label="loc_us-gaap_IncomeStatementAbstract_C24F29EE55DE58C868145AF223E0602D" xlink:type="locator" />
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    <link:label id="lab_us-gaap_RevenuesAbstract_EC80A80D5DA899611BE15AF223E06516_label_en-US" xlink:label="lab_us-gaap_RevenuesAbstract_EC80A80D5DA899611BE15AF223E06516" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Revenues [Abstract]</link:label>
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    <link:label id="lab_atvi_SubscriptionLicensingAndOtherRevenues_F8AD410285E32CA4F7AF5AF223E174D5_terseLabel_en-US" xlink:label="lab_atvi_SubscriptionLicensingAndOtherRevenues_F8AD410285E32CA4F7AF5AF223E174D5" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Subscription, licensing, and other revenues</link:label>
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    <link:label id="lab_us-gaap_Revenues_C0B7FB817DE9494C74C75AF223E2E3CF_totalLabel_en-US" xlink:label="lab_us-gaap_Revenues_C0B7FB817DE9494C74C75AF223E2E3CF" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Total net revenues</link:label>
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    <link:label id="lab_atvi_CostofRevenuesProductSalesProductCosts_D78E5D669FF4BD61CF815AF223E25072_terseLabel_en-US" xlink:label="lab_atvi_CostofRevenuesProductSalesProductCosts_D78E5D669FF4BD61CF815AF223E25072" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Cost of revenues - product sales: Product costs</link:label>
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    <link:label id="lab_us-gaap_FairValueByFairValueHierarchyLevelAxis_D7D700DDC6EDE615886DD4F8E5114C68_label_en-US" xlink:label="lab_us-gaap_FairValueByFairValueHierarchyLevelAxis_D7D700DDC6EDE615886DD4F8E5114C68" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Fair Value, Hierarchy [Axis]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_FairValueByFairValueHierarchyLevelAxis" xlink:label="loc_us-gaap_FairValueByFairValueHierarchyLevelAxis_D7D700DDC6EDE615886DD4F8E5114C68" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FairValueByFairValueHierarchyLevelAxis_D7D700DDC6EDE615886DD4F8E5114C68" xlink:to="lab_us-gaap_FairValueByFairValueHierarchyLevelAxis_D7D700DDC6EDE615886DD4F8E5114C68" xlink:type="arc" />
    <link:label id="lab_us-gaap_FairValueMeasurementsFairValueHierarchyDomain_52F3924AE38C72A3B475D4F8E5117647_terseLabel_en-US" xlink:label="lab_us-gaap_FairValueMeasurementsFairValueHierarchyDomain_52F3924AE38C72A3B475D4F8E5117647" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Fair Value Hierarchy [Domain]</link:label>
    <link:label id="lab_us-gaap_FairValueMeasurementsFairValueHierarchyDomain_52F3924AE38C72A3B475D4F8E5117647_label_en-US" xlink:label="lab_us-gaap_FairValueMeasurementsFairValueHierarchyDomain_52F3924AE38C72A3B475D4F8E5117647" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Fair Value Hierarchy [Domain]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_FairValueMeasurementsFairValueHierarchyDomain" xlink:label="loc_us-gaap_FairValueMeasurementsFairValueHierarchyDomain_52F3924AE38C72A3B475D4F8E5117647" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FairValueMeasurementsFairValueHierarchyDomain_52F3924AE38C72A3B475D4F8E5117647" xlink:to="lab_us-gaap_FairValueMeasurementsFairValueHierarchyDomain_52F3924AE38C72A3B475D4F8E5117647" xlink:type="arc" />
    <link:label id="lab_us-gaap_FairValueInputsLevel1Member_9F69114B253F9713D4D9D4F8E511180D_terseLabel_en-US" xlink:label="lab_us-gaap_FairValueInputsLevel1Member_9F69114B253F9713D4D9D4F8E511180D" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Fair value measurements using quoted prices in active markets for identical assets (Level 1)</link:label>
    <link:label id="lab_us-gaap_FairValueInputsLevel1Member_9F69114B253F9713D4D9D4F8E511180D_label_en-US" xlink:label="lab_us-gaap_FairValueInputsLevel1Member_9F69114B253F9713D4D9D4F8E511180D" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Fair Value, Inputs, Level 1 [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_FairValueInputsLevel1Member" xlink:label="loc_us-gaap_FairValueInputsLevel1Member_9F69114B253F9713D4D9D4F8E511180D" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FairValueInputsLevel1Member_9F69114B253F9713D4D9D4F8E511180D" xlink:to="lab_us-gaap_FairValueInputsLevel1Member_9F69114B253F9713D4D9D4F8E511180D" xlink:type="arc" />
    <link:label id="lab_us-gaap_FairValueInputsLevel2Member_E77118A983138522014ED4F8E511685A_terseLabel_en-US" xlink:label="lab_us-gaap_FairValueInputsLevel2Member_E77118A983138522014ED4F8E511685A" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Fair value measurements using significant other observable inputs (Level 2)</link:label>
    <link:label id="lab_us-gaap_FairValueInputsLevel2Member_E77118A983138522014ED4F8E511685A_label_en-US" xlink:label="lab_us-gaap_FairValueInputsLevel2Member_E77118A983138522014ED4F8E511685A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Fair Value, Inputs, Level 2 [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_FairValueInputsLevel2Member" xlink:label="loc_us-gaap_FairValueInputsLevel2Member_E77118A983138522014ED4F8E511685A" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FairValueInputsLevel2Member_E77118A983138522014ED4F8E511685A" xlink:to="lab_us-gaap_FairValueInputsLevel2Member_E77118A983138522014ED4F8E511685A" xlink:type="arc" />
    <link:label id="lab_us-gaap_FairValueInputsLevel3Member_311D64F1A134264DD812D4F8E51105F8_terseLabel_en-US" xlink:label="lab_us-gaap_FairValueInputsLevel3Member_311D64F1A134264DD812D4F8E51105F8" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Fair value measurements using significant unobservable inputs (Level 3)</link:label>
    <link:label id="lab_us-gaap_FairValueInputsLevel3Member_311D64F1A134264DD812D4F8E51105F8_label_en-US" xlink:label="lab_us-gaap_FairValueInputsLevel3Member_311D64F1A134264DD812D4F8E51105F8" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Fair Value, Inputs, Level 3 [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_FairValueInputsLevel3Member" xlink:label="loc_us-gaap_FairValueInputsLevel3Member_311D64F1A134264DD812D4F8E51105F8" xlink:type="locator" />
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    <link:label id="lab_us-gaap_HedgingDesignationAxis_9428E8CE89E963A6E567D4F8E511542D_terseLabel_en-US" xlink:label="lab_us-gaap_HedgingDesignationAxis_9428E8CE89E963A6E567D4F8E511542D" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Hedging Designation [Axis]</link:label>
    <link:label id="lab_us-gaap_HedgingDesignationAxis_9428E8CE89E963A6E567D4F8E511542D_label_en-US" xlink:label="lab_us-gaap_HedgingDesignationAxis_9428E8CE89E963A6E567D4F8E511542D" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Hedging Designation [Axis]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_HedgingDesignationAxis" xlink:label="loc_us-gaap_HedgingDesignationAxis_9428E8CE89E963A6E567D4F8E511542D" xlink:type="locator" />
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    <link:label id="lab_us-gaap_HedgingDesignationDomain_E08808D6639B07AC1185D4F8E511528C_label_en-US" xlink:label="lab_us-gaap_HedgingDesignationDomain_E08808D6639B07AC1185D4F8E511528C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Hedging Designation [Domain]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_HedgingDesignationDomain" xlink:label="loc_us-gaap_HedgingDesignationDomain_E08808D6639B07AC1185D4F8E511528C" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_HedgingDesignationDomain_E08808D6639B07AC1185D4F8E511528C" xlink:to="lab_us-gaap_HedgingDesignationDomain_E08808D6639B07AC1185D4F8E511528C" xlink:type="arc" />
    <link:label id="lab_us-gaap_DesignatedAsHedgingInstrumentMember_1E24ACAB6202B3F13ACBD4F8E5115342_terseLabel_en-US" xlink:label="lab_us-gaap_DesignatedAsHedgingInstrumentMember_1E24ACAB6202B3F13ACBD4F8E5115342" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Designated as Hedges</link:label>
    <link:label id="lab_us-gaap_DesignatedAsHedgingInstrumentMember_1E24ACAB6202B3F13ACBD4F8E5115342_label_en-US" xlink:label="lab_us-gaap_DesignatedAsHedgingInstrumentMember_1E24ACAB6202B3F13ACBD4F8E5115342" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Designated as Hedging Instrument [Member]</link:label>
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    <link:label id="lab_us-gaap_InvestmentTypeAxis_BC48197261C6DCECF576D4F8E5121FBC_terseLabel_en-US" xlink:label="lab_us-gaap_InvestmentTypeAxis_BC48197261C6DCECF576D4F8E5121FBC" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Investment Type [Axis]</link:label>
    <link:label id="lab_us-gaap_InvestmentTypeAxis_BC48197261C6DCECF576D4F8E5121FBC_label_en-US" xlink:label="lab_us-gaap_InvestmentTypeAxis_BC48197261C6DCECF576D4F8E5121FBC" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Investment Type [Axis]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_InvestmentTypeAxis" xlink:label="loc_us-gaap_InvestmentTypeAxis_BC48197261C6DCECF576D4F8E5121FBC" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_InvestmentTypeAxis_BC48197261C6DCECF576D4F8E5121FBC" xlink:to="lab_us-gaap_InvestmentTypeAxis_BC48197261C6DCECF576D4F8E5121FBC" xlink:type="arc" />
    <link:label id="lab_us-gaap_InvestmentTypeCategorizationMember_EB2327C2BC54BE9CED2CD4F8E5128CD8_terseLabel_en-US" xlink:label="lab_us-gaap_InvestmentTypeCategorizationMember_EB2327C2BC54BE9CED2CD4F8E5128CD8" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Investments [Domain]</link:label>
    <link:label id="lab_us-gaap_InvestmentTypeCategorizationMember_EB2327C2BC54BE9CED2CD4F8E5128CD8_label_en-US" xlink:label="lab_us-gaap_InvestmentTypeCategorizationMember_EB2327C2BC54BE9CED2CD4F8E5128CD8" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Investments [Domain]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_InvestmentTypeCategorizationMember" xlink:label="loc_us-gaap_InvestmentTypeCategorizationMember_EB2327C2BC54BE9CED2CD4F8E5128CD8" xlink:type="locator" />
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    <link:label id="lab_us-gaap_MoneyMarketFundsMember_EB10C84A6BE13668CCE4D4F8E51274BE_terseLabel_en-US" xlink:label="lab_us-gaap_MoneyMarketFundsMember_EB10C84A6BE13668CCE4D4F8E51274BE" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Money market funds</link:label>
    <link:label id="lab_us-gaap_MoneyMarketFundsMember_EB10C84A6BE13668CCE4D4F8E51274BE_label_en-US" xlink:label="lab_us-gaap_MoneyMarketFundsMember_EB10C84A6BE13668CCE4D4F8E51274BE" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Money Market Funds [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_MoneyMarketFundsMember" xlink:label="loc_us-gaap_MoneyMarketFundsMember_EB10C84A6BE13668CCE4D4F8E51274BE" xlink:type="locator" />
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    <link:label id="lab_atvi_ForeignGovernmentTreasuryBillsMember_3194D43F6802B0098228D4F8E512B8FF_terseLabel_en-US" xlink:label="lab_atvi_ForeignGovernmentTreasuryBillsMember_3194D43F6802B0098228D4F8E512B8FF" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Foreign government treasury bills</link:label>
    <link:label id="lab_atvi_ForeignGovernmentTreasuryBillsMember_3194D43F6802B0098228D4F8E512B8FF_label_en-US" xlink:label="lab_atvi_ForeignGovernmentTreasuryBillsMember_3194D43F6802B0098228D4F8E512B8FF" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Foreign Government Treasury Bills [Member]</link:label>
    <link:label id="lab_atvi_ForeignGovernmentTreasuryBillsMember_3194D43F6802B0098228D4F8E512B8FF_documentation_en-US" xlink:label="lab_atvi_ForeignGovernmentTreasuryBillsMember_3194D43F6802B0098228D4F8E512B8FF" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">This element represents foreign government treasury bills measured at fair value on a recurring basis.</link:label>
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    <link:label id="lab_us-gaap_USGovernmentCorporationsAndAgenciesSecuritiesMember_564E9756D5F26A9A58F3D4F8E512EDDA_terseLabel_en-US" xlink:label="lab_us-gaap_USGovernmentCorporationsAndAgenciesSecuritiesMember_564E9756D5F26A9A58F3D4F8E512EDDA" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">U.S. treasuries and government agency securities</link:label>
    <link:label id="lab_us-gaap_USGovernmentCorporationsAndAgenciesSecuritiesMember_564E9756D5F26A9A58F3D4F8E512EDDA_label_en-US" xlink:label="lab_us-gaap_USGovernmentCorporationsAndAgenciesSecuritiesMember_564E9756D5F26A9A58F3D4F8E512EDDA" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">US Government Corporations and Agencies Securities [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_USGovernmentCorporationsAndAgenciesSecuritiesMember" xlink:label="loc_us-gaap_USGovernmentCorporationsAndAgenciesSecuritiesMember_564E9756D5F26A9A58F3D4F8E512EDDA" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_USGovernmentCorporationsAndAgenciesSecuritiesMember_564E9756D5F26A9A58F3D4F8E512EDDA" xlink:to="lab_us-gaap_USGovernmentCorporationsAndAgenciesSecuritiesMember_564E9756D5F26A9A58F3D4F8E512EDDA" xlink:type="arc" />
    <link:label id="lab_us-gaap_ForeignExchangeForwardMember_7C2E99AC09F72B020AECD4F8E5121AF0_terseLabel_en-US" xlink:label="lab_us-gaap_ForeignExchangeForwardMember_7C2E99AC09F72B020AECD4F8E5121AF0" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Foreign currency forward contracts designated as hedges</link:label>
    <link:label id="lab_us-gaap_ForeignExchangeForwardMember_7C2E99AC09F72B020AECD4F8E5121AF0_label_en-US" xlink:label="lab_us-gaap_ForeignExchangeForwardMember_7C2E99AC09F72B020AECD4F8E5121AF0" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Foreign Exchange Forward [Member]</link:label>
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    <link:label id="lab_us-gaap_AuctionRateSecuritiesMember_1B6F1810860DB2A9B7F3D4F8E512F70A_verboseLabel_en-US" xlink:label="lab_us-gaap_AuctionRateSecuritiesMember_1B6F1810860DB2A9B7F3D4F8E512F70A" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Auction rate securities</link:label>
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    <link:label id="lab_us-gaap_LongTermPurchaseCommitmentTable_F49D60D7E669ABFFF427D437DA072566_terseLabel_en-US" xlink:label="lab_us-gaap_LongTermPurchaseCommitmentTable_F49D60D7E669ABFFF427D437DA072566" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Long-term Purchase Commitment [Table]</link:label>
    <link:label id="lab_us-gaap_LongTermPurchaseCommitmentTable_F49D60D7E669ABFFF427D437DA072566_label_en-US" xlink:label="lab_us-gaap_LongTermPurchaseCommitmentTable_F49D60D7E669ABFFF427D437DA072566" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Long-term Purchase Commitment [Table]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_LongTermPurchaseCommitmentTable" xlink:label="loc_us-gaap_LongTermPurchaseCommitmentTable_F49D60D7E669ABFFF427D437DA072566" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_LongTermPurchaseCommitmentTable_F49D60D7E669ABFFF427D437DA072566" xlink:to="lab_us-gaap_LongTermPurchaseCommitmentTable_F49D60D7E669ABFFF427D437DA072566" xlink:type="arc" />
    <link:label id="lab_us-gaap_LongTermPurchaseCommitmentByCategoryOfItemPurchasedAxis_D8671232097FC8E2884FD437DA07810C_terseLabel_en-US" xlink:label="lab_us-gaap_LongTermPurchaseCommitmentByCategoryOfItemPurchasedAxis_D8671232097FC8E2884FD437DA07810C" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Category of Item Purchased [Axis]</link:label>
    <link:label id="lab_us-gaap_LongTermPurchaseCommitmentByCategoryOfItemPurchasedAxis_D8671232097FC8E2884FD437DA07810C_label_en-US" xlink:label="lab_us-gaap_LongTermPurchaseCommitmentByCategoryOfItemPurchasedAxis_D8671232097FC8E2884FD437DA07810C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Category of Item Purchased [Axis]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_LongTermPurchaseCommitmentByCategoryOfItemPurchasedAxis" xlink:label="loc_us-gaap_LongTermPurchaseCommitmentByCategoryOfItemPurchasedAxis_D8671232097FC8E2884FD437DA07810C" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_LongTermPurchaseCommitmentByCategoryOfItemPurchasedAxis_D8671232097FC8E2884FD437DA07810C" xlink:to="lab_us-gaap_LongTermPurchaseCommitmentByCategoryOfItemPurchasedAxis_D8671232097FC8E2884FD437DA07810C" xlink:type="arc" />
    <link:label id="lab_us-gaap_LongTermPurchaseCommitmentCategoryOfItemPurchasedDomain_F9D26BC8681B44BFFE41D437DA07F948_terseLabel_en-US" xlink:label="lab_us-gaap_LongTermPurchaseCommitmentCategoryOfItemPurchasedDomain_F9D26BC8681B44BFFE41D437DA07F948" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Long-term Purchase Commitment, Category of Item Purchased [Domain]</link:label>
    <link:label id="lab_us-gaap_LongTermPurchaseCommitmentCategoryOfItemPurchasedDomain_F9D26BC8681B44BFFE41D437DA07F948_label_en-US" xlink:label="lab_us-gaap_LongTermPurchaseCommitmentCategoryOfItemPurchasedDomain_F9D26BC8681B44BFFE41D437DA07F948" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Long-term Purchase Commitment, Category of Item Purchased [Domain]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_LongTermPurchaseCommitmentCategoryOfItemPurchasedDomain" xlink:label="loc_us-gaap_LongTermPurchaseCommitmentCategoryOfItemPurchasedDomain_F9D26BC8681B44BFFE41D437DA07F948" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_LongTermPurchaseCommitmentCategoryOfItemPurchasedDomain_F9D26BC8681B44BFFE41D437DA07F948" xlink:to="lab_us-gaap_LongTermPurchaseCommitmentCategoryOfItemPurchasedDomain_F9D26BC8681B44BFFE41D437DA07F948" xlink:type="arc" />
    <link:label id="lab_atvi_ContractualObligationsNonCancelableOperatingLeaseMember_90AFD67A64BEF12EA291D437DA0757C9_terseLabel_en-US" xlink:label="lab_atvi_ContractualObligationsNonCancelableOperatingLeaseMember_90AFD67A64BEF12EA291D437DA0757C9" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Total Contractual Obligations</link:label>
    <link:label id="lab_atvi_ContractualObligationsNonCancelableOperatingLeaseMember_90AFD67A64BEF12EA291D437DA0757C9_label_en-US" xlink:label="lab_atvi_ContractualObligationsNonCancelableOperatingLeaseMember_90AFD67A64BEF12EA291D437DA0757C9" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Contractual Obligations Non Cancelable Operating Lease [Member]</link:label>
    <link:label id="lab_atvi_ContractualObligationsNonCancelableOperatingLeaseMember_90AFD67A64BEF12EA291D437DA0757C9_documentation_en-US" xlink:label="lab_atvi_ContractualObligationsNonCancelableOperatingLeaseMember_90AFD67A64BEF12EA291D437DA0757C9" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">This element represents the contractual arrangements with third parties for non-cancelable operating lease agreements, for development of products, and for the rights to intellectual property.</link:label>
    <link:loc xlink:href="atvi-20171231.xsd#atvi_ContractualObligationsNonCancelableOperatingLeaseMember" xlink:label="loc_atvi_ContractualObligationsNonCancelableOperatingLeaseMember_90AFD67A64BEF12EA291D437DA0757C9" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_atvi_ContractualObligationsNonCancelableOperatingLeaseMember_90AFD67A64BEF12EA291D437DA0757C9" xlink:to="lab_atvi_ContractualObligationsNonCancelableOperatingLeaseMember_90AFD67A64BEF12EA291D437DA0757C9" xlink:type="arc" />
    <link:label id="lab_atvi_FacilityAndEquipmentLeasesMember_AE6FCFB7EC9C0A190E89D437DA07E17B_terseLabel_en-US" xlink:label="lab_atvi_FacilityAndEquipmentLeasesMember_AE6FCFB7EC9C0A190E89D437DA07E17B" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Facility and Equipment Leases</link:label>
    <link:label id="lab_atvi_FacilityAndEquipmentLeasesMember_AE6FCFB7EC9C0A190E89D437DA07E17B_label_en-US" xlink:label="lab_atvi_FacilityAndEquipmentLeasesMember_AE6FCFB7EC9C0A190E89D437DA07E17B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Facility and Equipment Leases [Member]</link:label>
    <link:label id="lab_atvi_FacilityAndEquipmentLeasesMember_AE6FCFB7EC9C0A190E89D437DA07E17B_documentation_en-US" xlink:label="lab_atvi_FacilityAndEquipmentLeasesMember_AE6FCFB7EC9C0A190E89D437DA07E17B" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">This element represents the contractual agreements with third parties for non-cancelable operating lease agreements for facility and equipment.</link:label>
    <link:loc xlink:href="atvi-20171231.xsd#atvi_FacilityAndEquipmentLeasesMember" xlink:label="loc_atvi_FacilityAndEquipmentLeasesMember_AE6FCFB7EC9C0A190E89D437DA07E17B" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_atvi_FacilityAndEquipmentLeasesMember_AE6FCFB7EC9C0A190E89D437DA07E17B" xlink:to="lab_atvi_FacilityAndEquipmentLeasesMember_AE6FCFB7EC9C0A190E89D437DA07E17B" xlink:type="arc" />
    <link:label id="lab_atvi_DeveloperAndIntellectualPropertiesMember_2DC30B44888C13E2D7D6D437DA080273_terseLabel_en-US" xlink:label="lab_atvi_DeveloperAndIntellectualPropertiesMember_2DC30B44888C13E2D7D6D437DA080273" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Developer and Intellectual Properties</link:label>
    <link:label id="lab_atvi_DeveloperAndIntellectualPropertiesMember_2DC30B44888C13E2D7D6D437DA080273_label_en-US" xlink:label="lab_atvi_DeveloperAndIntellectualPropertiesMember_2DC30B44888C13E2D7D6D437DA080273" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Developer and Intellectual Properties [Member]</link:label>
    <link:label id="lab_atvi_DeveloperAndIntellectualPropertiesMember_2DC30B44888C13E2D7D6D437DA080273_documentation_en-US" xlink:label="lab_atvi_DeveloperAndIntellectualPropertiesMember_2DC30B44888C13E2D7D6D437DA080273" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">This element represents the contractual arrangements with third parties for the development of products and for the rights to intellectual property.</link:label>
    <link:loc xlink:href="atvi-20171231.xsd#atvi_DeveloperAndIntellectualPropertiesMember" xlink:label="loc_atvi_DeveloperAndIntellectualPropertiesMember_2DC30B44888C13E2D7D6D437DA080273" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_atvi_DeveloperAndIntellectualPropertiesMember_2DC30B44888C13E2D7D6D437DA080273" xlink:to="lab_atvi_DeveloperAndIntellectualPropertiesMember_2DC30B44888C13E2D7D6D437DA080273" xlink:type="arc" />
    <link:label id="lab_atvi_MarketingCommitmentsMember_2EFB1EE1270C3414166DD437DA08F6F5_terseLabel_en-US" xlink:label="lab_atvi_MarketingCommitmentsMember_2EFB1EE1270C3414166DD437DA08F6F5" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Marketing</link:label>
    <link:label id="lab_atvi_MarketingCommitmentsMember_2EFB1EE1270C3414166DD437DA08F6F5_label_en-US" xlink:label="lab_atvi_MarketingCommitmentsMember_2EFB1EE1270C3414166DD437DA08F6F5" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Marketing Commitments [Member]</link:label>
    <link:label id="lab_atvi_MarketingCommitmentsMember_2EFB1EE1270C3414166DD437DA08F6F5_documentation_en-US" xlink:label="lab_atvi_MarketingCommitmentsMember_2EFB1EE1270C3414166DD437DA08F6F5" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">This element represents the contractual obligation to provide marketing support for the related game(s) which is to be developed or in which the intellectual property will be utilized.</link:label>
    <link:loc xlink:href="atvi-20171231.xsd#atvi_MarketingCommitmentsMember" xlink:label="loc_atvi_MarketingCommitmentsMember_2EFB1EE1270C3414166DD437DA08F6F5" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_atvi_MarketingCommitmentsMember_2EFB1EE1270C3414166DD437DA08F6F5" xlink:to="lab_atvi_MarketingCommitmentsMember_2EFB1EE1270C3414166DD437DA08F6F5" xlink:type="arc" />
    <link:label id="lab_atvi_LongTermDebtObligationsMember_7424520DF0E3D9C81808D437DA0825B2_terseLabel_en-US" xlink:label="lab_atvi_LongTermDebtObligationsMember_7424520DF0E3D9C81808D437DA0825B2" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Long-term debt obligations</link:label>
    <link:label id="lab_atvi_LongTermDebtObligationsMember_7424520DF0E3D9C81808D437DA0825B2_label_en-US" xlink:label="lab_atvi_LongTermDebtObligationsMember_7424520DF0E3D9C81808D437DA0825B2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Long Term Debt Obligations [Member]</link:label>
    <link:label id="lab_atvi_LongTermDebtObligationsMember_7424520DF0E3D9C81808D437DA0825B2_documentation_en-US" xlink:label="lab_atvi_LongTermDebtObligationsMember_7424520DF0E3D9C81808D437DA0825B2" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">This element represents the contractual obligation for principal payments inclusive of required interest payable.</link:label>
    <link:loc xlink:href="atvi-20171231.xsd#atvi_LongTermDebtObligationsMember" xlink:label="loc_atvi_LongTermDebtObligationsMember_7424520DF0E3D9C81808D437DA0825B2" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_atvi_LongTermDebtObligationsMember_7424520DF0E3D9C81808D437DA0825B2" xlink:to="lab_atvi_LongTermDebtObligationsMember_7424520DF0E3D9C81808D437DA0825B2" xlink:type="arc" />
    <link:label id="lab_us-gaap_LongTermPurchaseCommitmentLineItems_40ED6688F6AD933C1914D437DA081BEC_label_en-US" xlink:label="lab_us-gaap_LongTermPurchaseCommitmentLineItems_40ED6688F6AD933C1914D437DA081BEC" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Long-term Purchase Commitment [Line Items]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_LongTermPurchaseCommitmentLineItems" xlink:label="loc_us-gaap_LongTermPurchaseCommitmentLineItems_40ED6688F6AD933C1914D437DA081BEC" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_LongTermPurchaseCommitmentLineItems_40ED6688F6AD933C1914D437DA081BEC" xlink:to="lab_us-gaap_LongTermPurchaseCommitmentLineItems_40ED6688F6AD933C1914D437DA081BEC" xlink:type="arc" />
    <link:label id="lab_us-gaap_ContractualObligationDueInNextTwelveMonths_560BE93C2A157E959D43D437DA085178_terseLabel_en-US" xlink:label="lab_us-gaap_ContractualObligationDueInNextTwelveMonths_560BE93C2A157E959D43D437DA085178" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">2018</link:label>
    <link:label id="lab_us-gaap_ContractualObligationDueInNextTwelveMonths_560BE93C2A157E959D43D437DA085178_label_en-US" xlink:label="lab_us-gaap_ContractualObligationDueInNextTwelveMonths_560BE93C2A157E959D43D437DA085178" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Contractual Obligation, Due in Next Fiscal Year</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_ContractualObligationDueInNextTwelveMonths" xlink:label="loc_us-gaap_ContractualObligationDueInNextTwelveMonths_560BE93C2A157E959D43D437DA085178" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ContractualObligationDueInNextTwelveMonths_560BE93C2A157E959D43D437DA085178" xlink:to="lab_us-gaap_ContractualObligationDueInNextTwelveMonths_560BE93C2A157E959D43D437DA085178" xlink:type="arc" />
    <link:label id="lab_us-gaap_ContractualObligationDueInSecondYear_F55A2BFE9C703DCB7BD6D437DA08E93A_terseLabel_en-US" xlink:label="lab_us-gaap_ContractualObligationDueInSecondYear_F55A2BFE9C703DCB7BD6D437DA08E93A" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">2019</link:label>
    <link:label id="lab_us-gaap_ContractualObligationDueInSecondYear_F55A2BFE9C703DCB7BD6D437DA08E93A_label_en-US" xlink:label="lab_us-gaap_ContractualObligationDueInSecondYear_F55A2BFE9C703DCB7BD6D437DA08E93A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Contractual Obligation, Due in Second Year</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_ContractualObligationDueInSecondYear" xlink:label="loc_us-gaap_ContractualObligationDueInSecondYear_F55A2BFE9C703DCB7BD6D437DA08E93A" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ContractualObligationDueInSecondYear_F55A2BFE9C703DCB7BD6D437DA08E93A" xlink:to="lab_us-gaap_ContractualObligationDueInSecondYear_F55A2BFE9C703DCB7BD6D437DA08E93A" xlink:type="arc" />
    <link:label id="lab_us-gaap_ContractualObligationDueInThirdYear_A766CC591EC5C3DD4831D437DA08DA10_terseLabel_en-US" xlink:label="lab_us-gaap_ContractualObligationDueInThirdYear_A766CC591EC5C3DD4831D437DA08DA10" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">2020</link:label>
    <link:label id="lab_us-gaap_ContractualObligationDueInThirdYear_A766CC591EC5C3DD4831D437DA08DA10_label_en-US" xlink:label="lab_us-gaap_ContractualObligationDueInThirdYear_A766CC591EC5C3DD4831D437DA08DA10" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Contractual Obligation, Due in Third Year</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_ContractualObligationDueInThirdYear" xlink:label="loc_us-gaap_ContractualObligationDueInThirdYear_A766CC591EC5C3DD4831D437DA08DA10" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ContractualObligationDueInThirdYear_A766CC591EC5C3DD4831D437DA08DA10" xlink:to="lab_us-gaap_ContractualObligationDueInThirdYear_A766CC591EC5C3DD4831D437DA08DA10" xlink:type="arc" />
    <link:label id="lab_us-gaap_ContractualObligationDueInFourthYear_C4AA7A6185B9A146DD34D437DA08BEC6_terseLabel_en-US" xlink:label="lab_us-gaap_ContractualObligationDueInFourthYear_C4AA7A6185B9A146DD34D437DA08BEC6" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">2021</link:label>
    <link:label id="lab_us-gaap_ContractualObligationDueInFourthYear_C4AA7A6185B9A146DD34D437DA08BEC6_label_en-US" xlink:label="lab_us-gaap_ContractualObligationDueInFourthYear_C4AA7A6185B9A146DD34D437DA08BEC6" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Contractual Obligation, Due in Fourth Year</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_ContractualObligationDueInFourthYear" xlink:label="loc_us-gaap_ContractualObligationDueInFourthYear_C4AA7A6185B9A146DD34D437DA08BEC6" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ContractualObligationDueInFourthYear_C4AA7A6185B9A146DD34D437DA08BEC6" xlink:to="lab_us-gaap_ContractualObligationDueInFourthYear_C4AA7A6185B9A146DD34D437DA08BEC6" xlink:type="arc" />
    <link:label id="lab_us-gaap_ContractualObligationDueInFifthYear_AC2717737240C7235B27D437DA08028E_terseLabel_en-US" xlink:label="lab_us-gaap_ContractualObligationDueInFifthYear_AC2717737240C7235B27D437DA08028E" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">2022</link:label>
    <link:label id="lab_us-gaap_ContractualObligationDueInFifthYear_AC2717737240C7235B27D437DA08028E_label_en-US" xlink:label="lab_us-gaap_ContractualObligationDueInFifthYear_AC2717737240C7235B27D437DA08028E" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Contractual Obligation, Due in Fifth Year</link:label>
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    <link:label id="lab_us-gaap_SegmentDomain_C1A4E9C7083F4C3792F286DBE7D48CBC_terseLabel_en-US" xlink:label="lab_us-gaap_SegmentDomain_C1A4E9C7083F4C3792F286DBE7D48CBC" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Segments [Domain]</link:label>
    <link:label id="lab_us-gaap_SegmentDomain_C1A4E9C7083F4C3792F286DBE7D48CBC_label_en-US" xlink:label="lab_us-gaap_SegmentDomain_C1A4E9C7083F4C3792F286DBE7D48CBC" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Segments [Domain]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_SegmentDomain" xlink:label="loc_us-gaap_SegmentDomain_C1A4E9C7083F4C3792F286DBE7D48CBC" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_SegmentDomain_C1A4E9C7083F4C3792F286DBE7D48CBC" xlink:to="lab_us-gaap_SegmentDomain_C1A4E9C7083F4C3792F286DBE7D48CBC" xlink:type="arc" />
    <link:label id="lab_atvi_ActivisionMember_5950741BE92BD1A5C85986DBE7D49243_terseLabel_en-US" xlink:label="lab_atvi_ActivisionMember_5950741BE92BD1A5C85986DBE7D49243" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Activision</link:label>
    <link:label id="lab_atvi_ActivisionMember_5950741BE92BD1A5C85986DBE7D49243_label_en-US" xlink:label="lab_atvi_ActivisionMember_5950741BE92BD1A5C85986DBE7D49243" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Activision [Member]</link:label>
    <link:label id="lab_atvi_ActivisionMember_5950741BE92BD1A5C85986DBE7D49243_documentation_en-US" xlink:label="lab_atvi_ActivisionMember_5950741BE92BD1A5C85986DBE7D49243" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">The Activision reportable segment of the entity.</link:label>
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    <link:label id="lab_atvi_BlizzardMember_5C5FD57C61BEF2C5A50386DBE7D4F630_terseLabel_en-US" xlink:label="lab_atvi_BlizzardMember_5C5FD57C61BEF2C5A50386DBE7D4F630" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Blizzard</link:label>
    <link:label id="lab_atvi_BlizzardMember_5C5FD57C61BEF2C5A50386DBE7D4F630_label_en-US" xlink:label="lab_atvi_BlizzardMember_5C5FD57C61BEF2C5A50386DBE7D4F630" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Blizzard [Member]</link:label>
    <link:label id="lab_atvi_BlizzardMember_5C5FD57C61BEF2C5A50386DBE7D4F630_documentation_en-US" xlink:label="lab_atvi_BlizzardMember_5C5FD57C61BEF2C5A50386DBE7D4F630" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">The Blizzard reportable segment of the entity.</link:label>
    <link:loc xlink:href="atvi-20171231.xsd#atvi_BlizzardMember" xlink:label="loc_atvi_BlizzardMember_5C5FD57C61BEF2C5A50386DBE7D4F630" xlink:type="locator" />
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    <link:label id="lab_us-gaap_CorporateAndOtherMember_BE026A689057C2B539D086DBE7D4F96C_terseLabel_en-US" xlink:label="lab_us-gaap_CorporateAndOtherMember_BE026A689057C2B539D086DBE7D4F96C" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Other segments</link:label>
    <link:label id="lab_us-gaap_CorporateAndOtherMember_BE026A689057C2B539D086DBE7D4F96C_label_en-US" xlink:label="lab_us-gaap_CorporateAndOtherMember_BE026A689057C2B539D086DBE7D4F96C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Corporate and Other [Member]</link:label>
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    <link:label id="lab_us-gaap_GoodwillLineItems_DB765EF9424A29F21FE186DBE7D44151_terseLabel_en-US" xlink:label="lab_us-gaap_GoodwillLineItems_DB765EF9424A29F21FE186DBE7D44151" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Goodwill [Line Items]</link:label>
    <link:label id="lab_us-gaap_GoodwillLineItems_DB765EF9424A29F21FE186DBE7D44151_label_en-US" xlink:label="lab_us-gaap_GoodwillLineItems_DB765EF9424A29F21FE186DBE7D44151" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Goodwill [Line Items]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_GoodwillLineItems" xlink:label="loc_us-gaap_GoodwillLineItems_DB765EF9424A29F21FE186DBE7D44151" xlink:type="locator" />
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    <link:label id="lab_us-gaap_GoodwillRollForward_B36B864AB66D66F0E6F286DBE7D4A45A_terseLabel_en-US" xlink:label="lab_us-gaap_GoodwillRollForward_B36B864AB66D66F0E6F286DBE7D4A45A" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Changes in carrying amount of goodwill</link:label>
    <link:label id="lab_us-gaap_GoodwillRollForward_B36B864AB66D66F0E6F286DBE7D4A45A_label_en-US" xlink:label="lab_us-gaap_GoodwillRollForward_B36B864AB66D66F0E6F286DBE7D4A45A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Goodwill [Roll Forward]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_GoodwillRollForward" xlink:label="loc_us-gaap_GoodwillRollForward_B36B864AB66D66F0E6F286DBE7D4A45A" xlink:type="locator" />
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    <link:label id="lab_us-gaap_Goodwill_96B00EB901B1AD16B8B886DBE7D55D76_periodStartLabel_en-US" xlink:label="lab_us-gaap_Goodwill_96B00EB901B1AD16B8B886DBE7D55D76" xlink:role="http://www.xbrl.org/2003/role/periodStartLabel" xlink:type="resource" xml:lang="en-US">Goodwill, balance at beginning of period</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_Goodwill" xlink:label="loc_us-gaap_Goodwill_96B00EB901B1AD16B8B886DBE7D55D76" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_Goodwill_96B00EB901B1AD16B8B886DBE7D55D76" xlink:to="lab_us-gaap_Goodwill_96B00EB901B1AD16B8B886DBE7D55D76" xlink:type="arc" />
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    <link:label id="lab_us-gaap_GoodwillAcquiredDuringPeriod_4BB843DE1098CFFE8B6B86DBE7D5779A_label_en-US" xlink:label="lab_us-gaap_GoodwillAcquiredDuringPeriod_4BB843DE1098CFFE8B6B86DBE7D5779A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Goodwill, Acquired During Period</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_GoodwillAcquiredDuringPeriod" xlink:label="loc_us-gaap_GoodwillAcquiredDuringPeriod_4BB843DE1098CFFE8B6B86DBE7D5779A" xlink:type="locator" />
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    <link:label id="lab_us-gaap_GoodwillOtherIncreaseDecrease_EF906E6AC4DB58B3BA2486DBE7D531D6_terseLabel_en-US" xlink:label="lab_us-gaap_GoodwillOtherIncreaseDecrease_EF906E6AC4DB58B3BA2486DBE7D531D6" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Other</link:label>
    <link:label id="lab_us-gaap_GoodwillOtherIncreaseDecrease_EF906E6AC4DB58B3BA2486DBE7D531D6_label_en-US" xlink:label="lab_us-gaap_GoodwillOtherIncreaseDecrease_EF906E6AC4DB58B3BA2486DBE7D531D6" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Goodwill, Other Increase (Decrease)</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_GoodwillOtherIncreaseDecrease" xlink:label="loc_us-gaap_GoodwillOtherIncreaseDecrease_EF906E6AC4DB58B3BA2486DBE7D531D6" xlink:type="locator" />
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    <link:label id="lab_us-gaap_Goodwill_9E0B2569BA49E9D12AE086DBE7D51ED4_periodEndLabel_en-US" xlink:label="lab_us-gaap_Goodwill_9E0B2569BA49E9D12AE086DBE7D51ED4" xlink:role="http://www.xbrl.org/2003/role/periodEndLabel" xlink:type="resource" xml:lang="en-US">Goodwill, balance at end of period</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_Goodwill" xlink:label="loc_us-gaap_Goodwill_9E0B2569BA49E9D12AE086DBE7D51ED4" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_Goodwill_9E0B2569BA49E9D12AE086DBE7D51ED4" xlink:to="lab_us-gaap_Goodwill_9E0B2569BA49E9D12AE086DBE7D51ED4" xlink:type="arc" />
    <link:label id="lab_us-gaap_GoodwillTransfers_DE3D7A7D87BBFDF595A286DBE7D5F328_terseLabel_en-US" xlink:label="lab_us-gaap_GoodwillTransfers_DE3D7A7D87BBFDF595A286DBE7D5F328" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Goodwill segment transfer</link:label>
    <link:label id="lab_us-gaap_GoodwillTransfers_DE3D7A7D87BBFDF595A286DBE7D5F328_label_en-US" xlink:label="lab_us-gaap_GoodwillTransfers_DE3D7A7D87BBFDF595A286DBE7D5F328" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Goodwill, Transfers</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_GoodwillTransfers" xlink:label="loc_us-gaap_GoodwillTransfers_DE3D7A7D87BBFDF595A286DBE7D5F328" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_GoodwillTransfers_DE3D7A7D87BBFDF595A286DBE7D5F328" xlink:to="lab_us-gaap_GoodwillTransfers_DE3D7A7D87BBFDF595A286DBE7D5F328" xlink:type="arc" />
    <link:label id="lab_us-gaap_GoodwillImpairedAccumulatedImpairmentLoss_93C69D833686C3A9BBA586DBE7D520D4_terseLabel_en-US" xlink:label="lab_us-gaap_GoodwillImpairedAccumulatedImpairmentLoss_93C69D833686C3A9BBA586DBE7D520D4" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Accumulated impairment losses</link:label>
    <link:label id="lab_us-gaap_GoodwillImpairedAccumulatedImpairmentLoss_93C69D833686C3A9BBA586DBE7D520D4_label_en-US" xlink:label="lab_us-gaap_GoodwillImpairedAccumulatedImpairmentLoss_93C69D833686C3A9BBA586DBE7D520D4" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Goodwill, Impaired, Accumulated Impairment Loss</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_GoodwillImpairedAccumulatedImpairmentLoss" xlink:label="loc_us-gaap_GoodwillImpairedAccumulatedImpairmentLoss_93C69D833686C3A9BBA586DBE7D520D4" xlink:type="locator" />
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    <link:label id="lab_us-gaap_OtherIntangibleAssetsMember_90AC099DAF1C6223405C8D41D583095B_terseLabel_en-US" xlink:label="lab_us-gaap_OtherIntangibleAssetsMember_90AC099DAF1C6223405C8D41D583095B" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Other</link:label>
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    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_OtherIntangibleAssetsMember" xlink:label="loc_us-gaap_OtherIntangibleAssetsMember_90AC099DAF1C6223405C8D41D583095B" xlink:type="locator" />
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    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_AcquiredFiniteLivedIntangibleAssetsLineItems" xlink:label="loc_us-gaap_AcquiredFiniteLivedIntangibleAssetsLineItems_DE0E1961A6F1705EBCAB8D41D5843D86" xlink:type="locator" />
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    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ProductOrServiceAxis_7096E99A58C6342B2283D38ACD09804B" xlink:to="lab_us-gaap_ProductOrServiceAxis_7096E99A58C6342B2283D38ACD09804B" xlink:type="arc" />
    <link:label id="lab_us-gaap_ProductsAndServicesDomain_0B53254AEEF92A8057EAD38ACD09286F_terseLabel_en-US" xlink:label="lab_us-gaap_ProductsAndServicesDomain_0B53254AEEF92A8057EAD38ACD09286F" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Products and Services [Domain]</link:label>
    <link:label id="lab_us-gaap_ProductsAndServicesDomain_0B53254AEEF92A8057EAD38ACD09286F_label_en-US" xlink:label="lab_us-gaap_ProductsAndServicesDomain_0B53254AEEF92A8057EAD38ACD09286F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Products and Services [Domain]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_ProductsAndServicesDomain" xlink:label="loc_us-gaap_ProductsAndServicesDomain_0B53254AEEF92A8057EAD38ACD09286F" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ProductsAndServicesDomain_0B53254AEEF92A8057EAD38ACD09286F" xlink:to="lab_us-gaap_ProductsAndServicesDomain_0B53254AEEF92A8057EAD38ACD09286F" xlink:type="arc" />
    <link:label id="lab_atvi_DigitalOnlineChannelsMember_13B7D5F71B263AD9A702D38ACD099286_terseLabel_en-US" xlink:label="lab_atvi_DigitalOnlineChannelsMember_13B7D5F71B263AD9A702D38ACD099286" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Digital online channels</link:label>
    <link:label id="lab_atvi_DigitalOnlineChannelsMember_13B7D5F71B263AD9A702D38ACD099286_label_en-US" xlink:label="lab_atvi_DigitalOnlineChannelsMember_13B7D5F71B263AD9A702D38ACD099286" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Digital Online Channels [Member]</link:label>
    <link:label id="lab_atvi_DigitalOnlineChannelsMember_13B7D5F71B263AD9A702D38ACD099286_documentation_en-US" xlink:label="lab_atvi_DigitalOnlineChannelsMember_13B7D5F71B263AD9A702D38ACD099286" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Digital Online Channels [Member]</link:label>
    <link:loc xlink:href="atvi-20171231.xsd#atvi_DigitalOnlineChannelsMember" xlink:label="loc_atvi_DigitalOnlineChannelsMember_13B7D5F71B263AD9A702D38ACD099286" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_atvi_DigitalOnlineChannelsMember_13B7D5F71B263AD9A702D38ACD099286" xlink:to="lab_atvi_DigitalOnlineChannelsMember_13B7D5F71B263AD9A702D38ACD099286" xlink:type="arc" />
    <link:label id="lab_atvi_RetailChannelsMember_327C9B43A46A3A7D4EF4D38ACD098C4D_terseLabel_en-US" xlink:label="lab_atvi_RetailChannelsMember_327C9B43A46A3A7D4EF4D38ACD098C4D" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Retail channels</link:label>
    <link:label id="lab_atvi_RetailChannelsMember_327C9B43A46A3A7D4EF4D38ACD098C4D_label_en-US" xlink:label="lab_atvi_RetailChannelsMember_327C9B43A46A3A7D4EF4D38ACD098C4D" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Retail Channels [Member]</link:label>
    <link:label id="lab_atvi_RetailChannelsMember_327C9B43A46A3A7D4EF4D38ACD098C4D_documentation_en-US" xlink:label="lab_atvi_RetailChannelsMember_327C9B43A46A3A7D4EF4D38ACD098C4D" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Retail Channels [Member]</link:label>
    <link:loc xlink:href="atvi-20171231.xsd#atvi_RetailChannelsMember" xlink:label="loc_atvi_RetailChannelsMember_327C9B43A46A3A7D4EF4D38ACD098C4D" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_atvi_RetailChannelsMember_327C9B43A46A3A7D4EF4D38ACD098C4D" xlink:to="lab_atvi_RetailChannelsMember_327C9B43A46A3A7D4EF4D38ACD098C4D" xlink:type="arc" />
    <link:label id="lab_atvi_OtherDistributionChannelsMember_792414BE66C626BFD486D38ACD0941E7_terseLabel_en-US" xlink:label="lab_atvi_OtherDistributionChannelsMember_792414BE66C626BFD486D38ACD0941E7" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Other</link:label>
    <link:label id="lab_atvi_OtherDistributionChannelsMember_792414BE66C626BFD486D38ACD0941E7_label_en-US" xlink:label="lab_atvi_OtherDistributionChannelsMember_792414BE66C626BFD486D38ACD0941E7" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Other Distribution Channels [Member]</link:label>
    <link:label id="lab_atvi_OtherDistributionChannelsMember_792414BE66C626BFD486D38ACD0941E7_documentation_en-US" xlink:label="lab_atvi_OtherDistributionChannelsMember_792414BE66C626BFD486D38ACD0941E7" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Other Distribution Channels [Member]</link:label>
    <link:loc xlink:href="atvi-20171231.xsd#atvi_OtherDistributionChannelsMember" xlink:label="loc_atvi_OtherDistributionChannelsMember_792414BE66C626BFD486D38ACD0941E7" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_atvi_OtherDistributionChannelsMember_792414BE66C626BFD486D38ACD0941E7" xlink:to="lab_atvi_OtherDistributionChannelsMember_792414BE66C626BFD486D38ACD0941E7" xlink:type="arc" />
    <link:label id="lab_atvi_ConsoleMember_28E108304DB5CBB957A6D38ACD0948E3_terseLabel_en-US" xlink:label="lab_atvi_ConsoleMember_28E108304DB5CBB957A6D38ACD0948E3" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Console</link:label>
    <link:label id="lab_atvi_ConsoleMember_28E108304DB5CBB957A6D38ACD0948E3_label_en-US" xlink:label="lab_atvi_ConsoleMember_28E108304DB5CBB957A6D38ACD0948E3" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Console [Member]</link:label>
    <link:label id="lab_atvi_ConsoleMember_28E108304DB5CBB957A6D38ACD0948E3_documentation_en-US" xlink:label="lab_atvi_ConsoleMember_28E108304DB5CBB957A6D38ACD0948E3" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Represents the total of consoles which includes the Sony PS4 and PS3, the Microsoft Xbox One and Xbox 360, and the Nintendo Wii U and Wii.</link:label>
    <link:loc xlink:href="atvi-20171231.xsd#atvi_ConsoleMember" xlink:label="loc_atvi_ConsoleMember_28E108304DB5CBB957A6D38ACD0948E3" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_atvi_ConsoleMember_28E108304DB5CBB957A6D38ACD0948E3" xlink:to="lab_atvi_ConsoleMember_28E108304DB5CBB957A6D38ACD0948E3" xlink:type="arc" />
    <link:label id="lab_atvi_PCMember_DF65A491E9AB55ABD095D38ACD095C27_terseLabel_en-US" xlink:label="lab_atvi_PCMember_DF65A491E9AB55ABD095D38ACD095C27" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">PC</link:label>
    <link:label id="lab_atvi_PCMember_DF65A491E9AB55ABD095D38ACD095C27_label_en-US" xlink:label="lab_atvi_PCMember_DF65A491E9AB55ABD095D38ACD095C27" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">PC [Member]</link:label>
    <link:label id="lab_atvi_PCMember_DF65A491E9AB55ABD095D38ACD095C27_documentation_en-US" xlink:label="lab_atvi_PCMember_DF65A491E9AB55ABD095D38ACD095C27" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">The personal computer platform.</link:label>
    <link:loc xlink:href="atvi-20171231.xsd#atvi_PCMember" xlink:label="loc_atvi_PCMember_DF65A491E9AB55ABD095D38ACD095C27" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_atvi_PCMember_DF65A491E9AB55ABD095D38ACD095C27" xlink:to="lab_atvi_PCMember_DF65A491E9AB55ABD095D38ACD095C27" xlink:type="arc" />
    <link:label id="lab_atvi_MobileAndAncillaryPlatformsMember_8CDD59BE151600F3B8B6D38ACD091D65_terseLabel_en-US" xlink:label="lab_atvi_MobileAndAncillaryPlatformsMember_8CDD59BE151600F3B8B6D38ACD091D65" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Mobile and ancillary</link:label>
    <link:label id="lab_atvi_MobileAndAncillaryPlatformsMember_8CDD59BE151600F3B8B6D38ACD091D65_label_en-US" xlink:label="lab_atvi_MobileAndAncillaryPlatformsMember_8CDD59BE151600F3B8B6D38ACD091D65" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Mobile And Ancillary Platforms [Member]</link:label>
    <link:label id="lab_atvi_MobileAndAncillaryPlatformsMember_8CDD59BE151600F3B8B6D38ACD091D65_documentation_en-US" xlink:label="lab_atvi_MobileAndAncillaryPlatformsMember_8CDD59BE151600F3B8B6D38ACD091D65" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Mobile And Ancillary Platforms [Member]</link:label>
    <link:loc xlink:href="atvi-20171231.xsd#atvi_MobileAndAncillaryPlatformsMember" xlink:label="loc_atvi_MobileAndAncillaryPlatformsMember_8CDD59BE151600F3B8B6D38ACD091D65" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_atvi_MobileAndAncillaryPlatformsMember_8CDD59BE151600F3B8B6D38ACD091D65" xlink:to="lab_atvi_MobileAndAncillaryPlatformsMember_8CDD59BE151600F3B8B6D38ACD091D65" xlink:type="arc" />
    <link:label id="lab_atvi_OtherPlatformMember_D5CD836AFBF2AF88AA79D38ACD09A11E_terseLabel_en-US" xlink:label="lab_atvi_OtherPlatformMember_D5CD836AFBF2AF88AA79D38ACD09A11E" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Other</link:label>
    <link:label id="lab_atvi_OtherPlatformMember_D5CD836AFBF2AF88AA79D38ACD09A11E_label_en-US" xlink:label="lab_atvi_OtherPlatformMember_D5CD836AFBF2AF88AA79D38ACD09A11E" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Other [Member]</link:label>
    <link:label id="lab_atvi_OtherPlatformMember_D5CD836AFBF2AF88AA79D38ACD09A11E_documentation_en-US" xlink:label="lab_atvi_OtherPlatformMember_D5CD836AFBF2AF88AA79D38ACD09A11E" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Revenues from handheld and mobile devices, as well as non-platform specific game related revenues such as standalone sales of toys and accessories products from the Skylanders franchise and other physical merchandise and accessories.</link:label>
    <link:loc xlink:href="atvi-20171231.xsd#atvi_OtherPlatformMember" xlink:label="loc_atvi_OtherPlatformMember_D5CD836AFBF2AF88AA79D38ACD09A11E" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_atvi_OtherPlatformMember_D5CD836AFBF2AF88AA79D38ACD09A11E" xlink:to="lab_atvi_OtherPlatformMember_D5CD836AFBF2AF88AA79D38ACD09A11E" xlink:type="arc" />
    <link:label id="lab_us-gaap_SegmentReportingInformationLineItems_51C916C4AE042C707477D38ACD093969_label_en-US" xlink:label="lab_us-gaap_SegmentReportingInformationLineItems_51C916C4AE042C707477D38ACD093969" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Segment Reporting Information [Line Items]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_SegmentReportingInformationLineItems" xlink:label="loc_us-gaap_SegmentReportingInformationLineItems_51C916C4AE042C707477D38ACD093969" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_SegmentReportingInformationLineItems_51C916C4AE042C707477D38ACD093969" xlink:to="lab_us-gaap_SegmentReportingInformationLineItems_51C916C4AE042C707477D38ACD093969" xlink:type="arc" />
    <link:label id="lab_us-gaap_OperatingIncomeLoss_AB9A28EF8F695029F55BD38ACD0A6CE1_terseLabel_en-US" xlink:label="lab_us-gaap_OperatingIncomeLoss_AB9A28EF8F695029F55BD38ACD0A6CE1" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Operating income and income before income tax expense</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_OperatingIncomeLoss" xlink:label="loc_us-gaap_OperatingIncomeLoss_AB9A28EF8F695029F55BD38ACD0A6CE1" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OperatingIncomeLoss_AB9A28EF8F695029F55BD38ACD0A6CE1" xlink:to="lab_us-gaap_OperatingIncomeLoss_AB9A28EF8F695029F55BD38ACD0A6CE1" xlink:type="arc" />
    <link:label id="lab_atvi_DeferralOfNetRevenuesAndRelatedCostOfSalesRevenueImpact_D727B7363757103BCF47D38ACD0AF12E_terseLabel_en-US" xlink:label="lab_atvi_DeferralOfNetRevenuesAndRelatedCostOfSalesRevenueImpact_D727B7363757103BCF47D38ACD0AF12E" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Net effect from changes in the deferral of net revenues and related cost of revenues, Net revenues</link:label>
    <link:label id="lab_atvi_DeferralOfNetRevenuesAndRelatedCostOfSalesRevenueImpact_D727B7363757103BCF47D38ACD0AF12E_label_en-US" xlink:label="lab_atvi_DeferralOfNetRevenuesAndRelatedCostOfSalesRevenueImpact_D727B7363757103BCF47D38ACD0AF12E" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Deferral of Net Revenues and Related Cost of Sales Revenue Impact</link:label>
    <link:label id="lab_atvi_DeferralOfNetRevenuesAndRelatedCostOfSalesRevenueImpact_D727B7363757103BCF47D38ACD0AF12E_documentation_en-US" xlink:label="lab_atvi_DeferralOfNetRevenuesAndRelatedCostOfSalesRevenueImpact_D727B7363757103BCF47D38ACD0AF12E" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Impact of the net effect from the deferral of net revenues in reconciling total segment net revenues to consolidated net revenues.</link:label>
    <link:loc xlink:href="atvi-20171231.xsd#atvi_DeferralOfNetRevenuesAndRelatedCostOfSalesRevenueImpact" xlink:label="loc_atvi_DeferralOfNetRevenuesAndRelatedCostOfSalesRevenueImpact_D727B7363757103BCF47D38ACD0AF12E" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_atvi_DeferralOfNetRevenuesAndRelatedCostOfSalesRevenueImpact_D727B7363757103BCF47D38ACD0AF12E" xlink:to="lab_atvi_DeferralOfNetRevenuesAndRelatedCostOfSalesRevenueImpact_D727B7363757103BCF47D38ACD0AF12E" xlink:type="arc" />
    <link:label id="lab_atvi_DeferralOfNetRevenuesAndRelatedCostOfSalesOperatingIncomeImpact_3C99D50A5D79EAD7146CD38ACD0A24B1_terseLabel_en-US" xlink:label="lab_atvi_DeferralOfNetRevenuesAndRelatedCostOfSalesOperatingIncomeImpact_3C99D50A5D79EAD7146CD38ACD0A24B1" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Net effect from changes in the deferral of net revenues and related cost of sales, Operating income and income before income tax expense</link:label>
    <link:label id="lab_atvi_DeferralOfNetRevenuesAndRelatedCostOfSalesOperatingIncomeImpact_3C99D50A5D79EAD7146CD38ACD0A24B1_label_en-US" xlink:label="lab_atvi_DeferralOfNetRevenuesAndRelatedCostOfSalesOperatingIncomeImpact_3C99D50A5D79EAD7146CD38ACD0A24B1" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Deferral of Net Revenues and Related Cost of Sales Operating Income Impact</link:label>
    <link:label id="lab_atvi_DeferralOfNetRevenuesAndRelatedCostOfSalesOperatingIncomeImpact_3C99D50A5D79EAD7146CD38ACD0A24B1_documentation_en-US" xlink:label="lab_atvi_DeferralOfNetRevenuesAndRelatedCostOfSalesOperatingIncomeImpact_3C99D50A5D79EAD7146CD38ACD0A24B1" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Impact of the net effect from the deferral of net revenues and related cost of revenues in reconciling total segment operating income (loss) to consolidated operating income (loss).</link:label>
    <link:loc xlink:href="atvi-20171231.xsd#atvi_DeferralOfNetRevenuesAndRelatedCostOfSalesOperatingIncomeImpact" xlink:label="loc_atvi_DeferralOfNetRevenuesAndRelatedCostOfSalesOperatingIncomeImpact_3C99D50A5D79EAD7146CD38ACD0A24B1" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_atvi_DeferralOfNetRevenuesAndRelatedCostOfSalesOperatingIncomeImpact_3C99D50A5D79EAD7146CD38ACD0A24B1" xlink:to="lab_atvi_DeferralOfNetRevenuesAndRelatedCostOfSalesOperatingIncomeImpact_3C99D50A5D79EAD7146CD38ACD0A24B1" xlink:type="arc" />
    <link:label id="lab_us-gaap_AllocatedShareBasedCompensationExpense_37357A0590493DE02345D38ACD0A2D26_negatedLabel_en-US" xlink:label="lab_us-gaap_AllocatedShareBasedCompensationExpense_37357A0590493DE02345D38ACD0A2D26" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Share-based compensation expense</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_AllocatedShareBasedCompensationExpense" xlink:label="loc_us-gaap_AllocatedShareBasedCompensationExpense_37357A0590493DE02345D38ACD0A2D26" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AllocatedShareBasedCompensationExpense_37357A0590493DE02345D38ACD0A2D26" xlink:to="lab_us-gaap_AllocatedShareBasedCompensationExpense_37357A0590493DE02345D38ACD0A2D26" xlink:type="arc" />
    <link:label id="lab_us-gaap_AmortizationOfIntangibleAssets_8E1668A268388F69C623D38ACD0C2AE4_negatedLabel_en-US" xlink:label="lab_us-gaap_AmortizationOfIntangibleAssets_8E1668A268388F69C623D38ACD0C2AE4" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Amortization of intangible assets</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_AmortizationOfIntangibleAssets" xlink:label="loc_us-gaap_AmortizationOfIntangibleAssets_8E1668A268388F69C623D38ACD0C2AE4" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AmortizationOfIntangibleAssets_8E1668A268388F69C623D38ACD0C2AE4" xlink:to="lab_us-gaap_AmortizationOfIntangibleAssets_8E1668A268388F69C623D38ACD0C2AE4" xlink:type="arc" />
    <link:label id="lab_atvi_FeesAndOtherExpensesRelatedToAcquisitions_19448F9823897B91C34CD38ACD0CEA06_negatedLabel_en-US" xlink:label="lab_atvi_FeesAndOtherExpensesRelatedToAcquisitions_19448F9823897B91C34CD38ACD0CEA06" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Fees and other expenses related to the King Acquisition</link:label>
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    <link:label id="lab_atvi_FeesAndOtherExpensesRelatedToAcquisitions_19448F9823897B91C34CD38ACD0CEA06_documentation_en-US" xlink:label="lab_atvi_FeesAndOtherExpensesRelatedToAcquisitions_19448F9823897B91C34CD38ACD0CEA06" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Impact of fees and other expenses related to acquisitions, associated integration costs, and related debt financings.</link:label>
    <link:loc xlink:href="atvi-20171231.xsd#atvi_FeesAndOtherExpensesRelatedToAcquisitions" xlink:label="loc_atvi_FeesAndOtherExpensesRelatedToAcquisitions_19448F9823897B91C34CD38ACD0CEA06" xlink:type="locator" />
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    <link:label id="lab_us-gaap_RestructuringCharges_D598CC59DF0902915C5FD38ACD0C918B_negatedTerseLabel_en-US" xlink:label="lab_us-gaap_RestructuringCharges_D598CC59DF0902915C5FD38ACD0C918B" xlink:role="http://www.xbrl.org/2009/role/negatedTerseLabel" xlink:type="resource" xml:lang="en-US">Restructuring costs</link:label>
    <link:label id="lab_us-gaap_RestructuringCharges_D598CC59DF0902915C5FD38ACD0C918B_label_en-US" xlink:label="lab_us-gaap_RestructuringCharges_D598CC59DF0902915C5FD38ACD0C918B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Restructuring Charges</link:label>
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    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_RestructuringCharges_D598CC59DF0902915C5FD38ACD0C918B" xlink:to="lab_us-gaap_RestructuringCharges_D598CC59DF0902915C5FD38ACD0C918B" xlink:type="arc" />
    <link:label id="lab_us-gaap_OtherGeneralExpense_D6CB5687F294E512B209D38ACD0C83B7_negatedTerseLabel_en-US" xlink:label="lab_us-gaap_OtherGeneralExpense_D6CB5687F294E512B209D38ACD0C83B7" xlink:role="http://www.xbrl.org/2009/role/negatedTerseLabel" xlink:type="resource" xml:lang="en-US">Other non-cash charges</link:label>
    <link:label id="lab_us-gaap_OtherGeneralExpense_D6CB5687F294E512B209D38ACD0C83B7_label_en-US" xlink:label="lab_us-gaap_OtherGeneralExpense_D6CB5687F294E512B209D38ACD0C83B7" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Other General Expense</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_OtherGeneralExpense" xlink:label="loc_us-gaap_OtherGeneralExpense_D6CB5687F294E512B209D38ACD0C83B7" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OtherGeneralExpense_D6CB5687F294E512B209D38ACD0C83B7" xlink:to="lab_us-gaap_OtherGeneralExpense_D6CB5687F294E512B209D38ACD0C83B7" xlink:type="arc" />
    <link:label id="lab_atvi_DiscreteTaxRelatedItems_F55F437E9FA2B29AD673D38ACD0C31D8_negatedTerseLabel_en-US" xlink:label="lab_atvi_DiscreteTaxRelatedItems_F55F437E9FA2B29AD673D38ACD0C31D8" xlink:role="http://www.xbrl.org/2009/role/negatedTerseLabel" xlink:type="resource" xml:lang="en-US">Discrete tax-related items</link:label>
    <link:label id="lab_atvi_DiscreteTaxRelatedItems_F55F437E9FA2B29AD673D38ACD0C31D8_label_en-US" xlink:label="lab_atvi_DiscreteTaxRelatedItems_F55F437E9FA2B29AD673D38ACD0C31D8" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">DiscreteTaxRelatedItems</link:label>
    <link:label id="lab_atvi_DiscreteTaxRelatedItems_F55F437E9FA2B29AD673D38ACD0C31D8_documentation_en-US" xlink:label="lab_atvi_DiscreteTaxRelatedItems_F55F437E9FA2B29AD673D38ACD0C31D8" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">The impact of significant discrete tax-related items.</link:label>
    <link:loc xlink:href="atvi-20171231.xsd#atvi_DiscreteTaxRelatedItems" xlink:label="loc_atvi_DiscreteTaxRelatedItems_F55F437E9FA2B29AD673D38ACD0C31D8" xlink:type="locator" />
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    <link:label id="lab_us-gaap_ConcentrationRiskPercentage1_27F5F271E2FE90AB4DF8D38ACD0CD03B_terseLabel_en-US" xlink:label="lab_us-gaap_ConcentrationRiskPercentage1_27F5F271E2FE90AB4DF8D38ACD0CD03B" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Percentage of concentration risk</link:label>
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    <link:label id="lab_us-gaap_PropertyPlantAndEquipmentNet_D4FA3E9034CC4A8F0BF9D38ACD0C23B9_verboseLabel_en-US" xlink:label="lab_us-gaap_PropertyPlantAndEquipmentNet_D4FA3E9034CC4A8F0BF9D38ACD0C23B9" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Long-lived assets</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_PropertyPlantAndEquipmentNet" xlink:label="loc_us-gaap_PropertyPlantAndEquipmentNet_D4FA3E9034CC4A8F0BF9D38ACD0C23B9" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_PropertyPlantAndEquipmentNet_D4FA3E9034CC4A8F0BF9D38ACD0C23B9" xlink:to="lab_us-gaap_PropertyPlantAndEquipmentNet_D4FA3E9034CC4A8F0BF9D38ACD0C23B9" xlink:type="arc" />
    <link:label id="lab_us-gaap_RestrictedCashAndInvestmentsAbstract_6DA3E28920884B928BF5C9F3D4011674_terseLabel_en-US" xlink:label="lab_us-gaap_RestrictedCashAndInvestmentsAbstract_6DA3E28920884B928BF5C9F3D4011674" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Cash in Escrow</link:label>
    <link:label id="lab_us-gaap_RestrictedCashAndInvestmentsAbstract_6DA3E28920884B928BF5C9F3D4011674_label_en-US" xlink:label="lab_us-gaap_RestrictedCashAndInvestmentsAbstract_6DA3E28920884B928BF5C9F3D4011674" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Restricted Cash and Investments [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_RestrictedCashAndInvestmentsAbstract" xlink:label="loc_us-gaap_RestrictedCashAndInvestmentsAbstract_6DA3E28920884B928BF5C9F3D4011674" xlink:type="locator" />
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    <link:label id="lab_us-gaap_RestrictedCashAndCashEquivalentsNoncurrent_E9230FB7DF77D37C60E5C9F3D4018060_verboseLabel_en-US" xlink:label="lab_us-gaap_RestrictedCashAndCashEquivalentsNoncurrent_E9230FB7DF77D37C60E5C9F3D4018060" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Deposit for acquisition</link:label>
    <link:label id="lab_us-gaap_RestrictedCashAndCashEquivalentsNoncurrent_E9230FB7DF77D37C60E5C9F3D4018060_label_en-US" xlink:label="lab_us-gaap_RestrictedCashAndCashEquivalentsNoncurrent_E9230FB7DF77D37C60E5C9F3D4018060" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Restricted Cash and Cash Equivalents, Noncurrent</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_RestrictedCashAndCashEquivalentsNoncurrent" xlink:label="loc_us-gaap_RestrictedCashAndCashEquivalentsNoncurrent_E9230FB7DF77D37C60E5C9F3D4018060" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_RestrictedCashAndCashEquivalentsNoncurrent_E9230FB7DF77D37C60E5C9F3D4018060" xlink:to="lab_us-gaap_RestrictedCashAndCashEquivalentsNoncurrent_E9230FB7DF77D37C60E5C9F3D4018060" xlink:type="arc" />
    <link:label id="lab_us-gaap_DerivativeInstrumentDetailAbstract_A1160152D896E38E5283C9F3D4019178_terseLabel_en-US" xlink:label="lab_us-gaap_DerivativeInstrumentDetailAbstract_A1160152D896E38E5283C9F3D4019178" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Financial Instruments</link:label>
    <link:label id="lab_us-gaap_DerivativeInstrumentDetailAbstract_A1160152D896E38E5283C9F3D4019178_label_en-US" xlink:label="lab_us-gaap_DerivativeInstrumentDetailAbstract_A1160152D896E38E5283C9F3D4019178" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Derivative Instrument Detail [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_DerivativeInstrumentDetailAbstract" xlink:label="loc_us-gaap_DerivativeInstrumentDetailAbstract_A1160152D896E38E5283C9F3D4019178" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DerivativeInstrumentDetailAbstract_A1160152D896E38E5283C9F3D4019178" xlink:to="lab_us-gaap_DerivativeInstrumentDetailAbstract_A1160152D896E38E5283C9F3D4019178" xlink:type="arc" />
    <link:label id="lab_atvi_ForeignExchangeForwardContractMaximumContractualTerm_98D5550F8D4CDE929621C9F3D4017F65_terseLabel_en-US" xlink:label="lab_atvi_ForeignExchangeForwardContractMaximumContractualTerm_98D5550F8D4CDE929621C9F3D4017F65" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Maximum contractual terms of foreign exchange forward contracts</link:label>
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    <link:label id="lab_atvi_ForeignExchangeForwardContractMaximumContractualTerm_98D5550F8D4CDE929621C9F3D4017F65_documentation_en-US" xlink:label="lab_atvi_ForeignExchangeForwardContractMaximumContractualTerm_98D5550F8D4CDE929621C9F3D4017F65" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">This element represents the maximum contractual term for foreign exchange forward contracts.</link:label>
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    <link:label id="lab_us-gaap_PropertyPlantAndEquipmentLineItems_E974C517E37E217AA075CA0A24246A6C_terseLabel_en-US" xlink:label="lab_us-gaap_PropertyPlantAndEquipmentLineItems_E974C517E37E217AA075CA0A24246A6C" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Property, Plant and Equipment [Line Items]</link:label>
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    <link:label id="lab_atvi_CapitalizedSoftwareDevelopmentCostsAmortizationPeriod_8E0BAA9E5BA2BCC67A58C9F3D401C18C_terseLabel_en-US" xlink:label="lab_atvi_CapitalizedSoftwareDevelopmentCostsAmortizationPeriod_8E0BAA9E5BA2BCC67A58C9F3D401C18C" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Amortization period for capitalized software development costs</link:label>
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    <link:label id="lab_us-gaap_MajorCustomersAxis_3857D545BFDC09137591C9F3D40292E3_terseLabel_en-US" xlink:label="lab_us-gaap_MajorCustomersAxis_3857D545BFDC09137591C9F3D40292E3" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Customer [Axis]</link:label>
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    <link:label id="lab_atvi_AppleMember_7D1A884BD79D8B8405F3C9F3D402CE53_terseLabel_en-US" xlink:label="lab_atvi_AppleMember_7D1A884BD79D8B8405F3C9F3D402CE53" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Apple</link:label>
    <link:label id="lab_atvi_AppleMember_7D1A884BD79D8B8405F3C9F3D402CE53_label_en-US" xlink:label="lab_atvi_AppleMember_7D1A884BD79D8B8405F3C9F3D402CE53" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Apple [Member]</link:label>
    <link:label id="lab_atvi_AppleMember_7D1A884BD79D8B8405F3C9F3D402CE53_documentation_en-US" xlink:label="lab_atvi_AppleMember_7D1A884BD79D8B8405F3C9F3D402CE53" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Represents Apple as a single external customer that accounts for 10 percent or more of the entity's revenues.</link:label>
    <link:loc xlink:href="atvi-20171231.xsd#atvi_AppleMember" xlink:label="loc_atvi_AppleMember_7D1A884BD79D8B8405F3C9F3D402CE53" xlink:type="locator" />
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    <link:label id="lab_atvi_SonyMember_F505749E25E07A17020BC9F3D402A220_terseLabel_en-US" xlink:label="lab_atvi_SonyMember_F505749E25E07A17020BC9F3D402A220" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Sony</link:label>
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    <link:label id="lab_atvi_SonyMember_F505749E25E07A17020BC9F3D402A220_documentation_en-US" xlink:label="lab_atvi_SonyMember_F505749E25E07A17020BC9F3D402A220" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Represents Sony as a single external customer that accounts for 10 percent or more of the entity's revenues.</link:label>
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    <link:label id="lab_atvi_GoogleMember_6E92DD833922B39C814AC9F3D4024822_documentation_en-US" xlink:label="lab_atvi_GoogleMember_6E92DD833922B39C814AC9F3D4024822" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Represents Google as a single external customer that account for 10 percent or more of the entity's revenues.</link:label>
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    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_ScheduleOfAccumulatedOtherComprehensiveIncomeLossTableTextBlock" xlink:label="loc_us-gaap_ScheduleOfAccumulatedOtherComprehensiveIncomeLossTableTextBlock_F31C271DE9FBDF80FDDD5AF221CBA341" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ScheduleOfAccumulatedOtherComprehensiveIncomeLossTableTextBlock_F31C271DE9FBDF80FDDD5AF221CBA341" xlink:to="lab_us-gaap_ScheduleOfAccumulatedOtherComprehensiveIncomeLossTableTextBlock_F31C271DE9FBDF80FDDD5AF221CBA341" xlink:type="arc" />
    <link:label id="lab_us-gaap_ScheduleOfFiniteLivedIntangibleAssetsTableTextBlock_AD80FF3967BACB78B88B5AF2246995BC_terseLabel_en-US" xlink:label="lab_us-gaap_ScheduleOfFiniteLivedIntangibleAssetsTableTextBlock_AD80FF3967BACB78B88B5AF2246995BC" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Schedule of finite-lived intangible assets</link:label>
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    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_ScheduleOfFiniteLivedIntangibleAssetsTableTextBlock" xlink:label="loc_us-gaap_ScheduleOfFiniteLivedIntangibleAssetsTableTextBlock_AD80FF3967BACB78B88B5AF2246995BC" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ScheduleOfFiniteLivedIntangibleAssetsTableTextBlock_AD80FF3967BACB78B88B5AF2246995BC" xlink:to="lab_us-gaap_ScheduleOfFiniteLivedIntangibleAssetsTableTextBlock_AD80FF3967BACB78B88B5AF2246995BC" xlink:type="arc" />
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