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    <link:label id="label_AccountsReceivableNetCurrent" xlink:label="label_AccountsReceivableNetCurrent" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:title="label_AccountsReceivableNetCurrent" xlink:type="resource" xml:lang="en-US">Accounts receivable, net of allowances of $201 million and $317 million at June 30, 2010 and December 31, 2009, respectively</link:label>
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    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_AccumulatedOtherComprehensiveIncomeLossNetOfTax" xlink:label="AccumulatedOtherComprehensiveIncomeLossNetOfTax" xlink:title="AccumulatedOtherComprehensiveIncomeLossNetOfTax" xlink:type="locator" />
    <link:label id="label_AccumulatedOtherComprehensiveIncomeLossNetOfTax_2" xlink:label="label_AccumulatedOtherComprehensiveIncomeLossNetOfTax_2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_AccumulatedOtherComprehensiveIncomeLossNetOfTax" xlink:type="resource" xml:lang="en-US">Accumulated Other Comprehensive Income (Loss), Net of Tax</link:label>
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    <link:label id="label_AccumulatedOtherComprehensiveIncomeLossNetOfTax" xlink:label="label_AccumulatedOtherComprehensiveIncomeLossNetOfTax" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_AccumulatedOtherComprehensiveIncomeLossNetOfTax" xlink:type="resource" xml:lang="en-US">Accumulated other comprehensive loss</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="AccumulatedOtherComprehensiveIncomeLossNetOfTax" xlink:title="label: AccumulatedOtherComprehensiveIncomeLossNetOfTax to label_AccumulatedOtherComprehensiveIncomeLossNetOfTax" xlink:to="label_AccumulatedOtherComprehensiveIncomeLossNetOfTax" xlink:type="arc" />
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    <link:label id="label_AccumulatedOtherComprehensiveIncomeLossNetOfTax_4" xlink:label="label_AccumulatedOtherComprehensiveIncomeLossNetOfTax_3" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:title="label_AccumulatedOtherComprehensiveIncomeLossNetOfTax" xlink:type="resource" xml:lang="en-US">Accumulated other comprehensive loss</link:label>
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    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_PaymentsToAcquireBusinessesNetOfCashAcquired" xlink:label="PaymentsToAcquireBusinessesNetOfCashAcquired" xlink:title="PaymentsToAcquireBusinessesNetOfCashAcquired" xlink:type="locator" />
    <link:label id="label_PaymentsToAcquireBusinessesNetOfCashAcquired_2" xlink:label="label_PaymentsToAcquireBusinessesNetOfCashAcquired_2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_PaymentsToAcquireBusinessesNetOfCashAcquired" xlink:type="resource" xml:lang="en-US">Payments to Acquire Businesses, Net of Cash Acquired</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="PaymentsToAcquireBusinessesNetOfCashAcquired" xlink:title="label: PaymentsToAcquireBusinessesNetOfCashAcquired to label_PaymentsToAcquireBusinessesNetOfCashAcquired" xlink:to="label_PaymentsToAcquireBusinessesNetOfCashAcquired_2" xlink:type="arc" />
    <link:label id="label_PaymentsToAcquireBusinessesNetOfCashAcquired" xlink:label="label_PaymentsToAcquireBusinessesNetOfCashAcquired" xlink:role="http://xbrl.us/us-gaap/role/label/negated" xlink:title="label_PaymentsToAcquireBusinessesNetOfCashAcquired" xlink:type="resource" xml:lang="en-US">Cash acquired through Business Combination, net of cash payments to effect acquisitions</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="PaymentsToAcquireBusinessesNetOfCashAcquired" xlink:title="label: PaymentsToAcquireBusinessesNetOfCashAcquired to label_PaymentsToAcquireBusinessesNetOfCashAcquired" xlink:to="label_PaymentsToAcquireBusinessesNetOfCashAcquired" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_AdditionalPaidInCapitalCommonStock" xlink:label="AdditionalPaidInCapitalCommonStock" xlink:title="AdditionalPaidInCapitalCommonStock" xlink:type="locator" />
    <link:label id="label_AdditionalPaidInCapitalCommonStock_2" xlink:label="label_AdditionalPaidInCapitalCommonStock_2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_AdditionalPaidInCapitalCommonStock" xlink:type="resource" xml:lang="en-US">Additional Paid in Capital, Common Stock</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="AdditionalPaidInCapitalCommonStock" xlink:title="label: AdditionalPaidInCapitalCommonStock to label_AdditionalPaidInCapitalCommonStock" xlink:to="label_AdditionalPaidInCapitalCommonStock_2" xlink:type="arc" />
    <link:label id="label_AdditionalPaidInCapitalCommonStock" xlink:label="label_AdditionalPaidInCapitalCommonStock" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_AdditionalPaidInCapitalCommonStock" xlink:type="resource" xml:lang="en-US">Additional paid-in capital</link:label>
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    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_BusinessCombinationsAndOtherPurchaseOfBusinessTransactionsPolicyTextBlock" xlink:label="BusinessCombinationsAndOtherPurchaseOfBusinessTransactionsPolicyTextBlock" xlink:title="BusinessCombinationsAndOtherPurchaseOfBusinessTransactionsPolicyTextBlock" xlink:type="locator" />
    <link:label id="label_BusinessCombinationsAndOtherPurchaseOfBusinessTransactionsPolicyTextBlock" xlink:label="label_BusinessCombinationsAndOtherPurchaseOfBusinessTransactionsPolicyTextBlock" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_BusinessCombinationsAndOtherPurchaseOfBusinessTransactionsPolicyTextBlock" xlink:type="resource" xml:lang="en-US">Acquisitions</link:label>
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    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_CashAndCashEquivalentsAtCarryingValue" xlink:label="CashAndCashEquivalentsAtCarryingValue" xlink:title="CashAndCashEquivalentsAtCarryingValue" xlink:type="locator" />
    <link:label id="label_CashAndCashEquivalentsAtCarryingValue_4" xlink:label="label_CashAndCashEquivalentsAtCarryingValue_4" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_CashAndCashEquivalentsAtCarryingValue" xlink:type="resource" xml:lang="en-US">Cash and Cash Equivalents, at Carrying Value</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="CashAndCashEquivalentsAtCarryingValue" xlink:title="label: CashAndCashEquivalentsAtCarryingValue to label_CashAndCashEquivalentsAtCarryingValue" xlink:to="label_CashAndCashEquivalentsAtCarryingValue_4" xlink:type="arc" />
    <link:label id="label_CashAndCashEquivalentsAtCarryingValue" xlink:label="label_CashAndCashEquivalentsAtCarryingValue" xlink:role="http://www.xbrl.org/2003/role/periodStartLabel" xlink:title="label_CashAndCashEquivalentsAtCarryingValue" xlink:type="resource" xml:lang="en-US">Cash and cash equivalents at beginning of period</link:label>
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    <link:label id="label_CashAndCashEquivalentsAtCarryingValue_2" xlink:label="label_CashAndCashEquivalentsAtCarryingValue_2" xlink:role="http://www.xbrl.org/2003/role/periodEndLabel" xlink:title="label_CashAndCashEquivalentsAtCarryingValue" xlink:type="resource" xml:lang="en-US">Cash and cash equivalents at end of period</link:label>
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    <link:label id="label_CashAndCashEquivalentsAtCarryingValue_3" xlink:label="label_CashAndCashEquivalentsAtCarryingValue_3" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_CashAndCashEquivalentsAtCarryingValue" xlink:type="resource" xml:lang="en-US">Cash and cash equivalents</link:label>
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    <link:label id="label_CashAndCashEquivalentsAtCarryingValue_5" xlink:label="label_CashAndCashEquivalentsAtCarryingValue_5" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:title="label_CashAndCashEquivalentsAtCarryingValue" xlink:type="resource" xml:lang="en-US">Total cash and cash equivalents</link:label>
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    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_IncreaseDecreaseInAccountsReceivable" xlink:label="IncreaseDecreaseInAccountsReceivable" xlink:title="IncreaseDecreaseInAccountsReceivable" xlink:type="locator" />
    <link:label id="label_IncreaseDecreaseInAccountsReceivable_2" xlink:label="label_IncreaseDecreaseInAccountsReceivable_2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_IncreaseDecreaseInAccountsReceivable" xlink:type="resource" xml:lang="en-US">Increase (Decrease) in Accounts Receivable</link:label>
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    <link:label id="label_IncreaseDecreaseInAccountsReceivable" xlink:label="label_IncreaseDecreaseInAccountsReceivable" xlink:role="http://xbrl.us/us-gaap/role/label/negated" xlink:title="label_IncreaseDecreaseInAccountsReceivable" xlink:type="resource" xml:lang="en-US">Accounts receivable</link:label>
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    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_IncreaseDecreaseInInventories" xlink:label="IncreaseDecreaseInInventories" xlink:title="IncreaseDecreaseInInventories" xlink:type="locator" />
    <link:label id="label_IncreaseDecreaseInInventories_2" xlink:label="label_IncreaseDecreaseInInventories_2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_IncreaseDecreaseInInventories" xlink:type="resource" xml:lang="en-US">Increase (Decrease) in Inventories</link:label>
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    <link:label id="label_IncreaseDecreaseInInventories" xlink:label="label_IncreaseDecreaseInInventories" xlink:role="http://xbrl.us/us-gaap/role/label/negated" xlink:title="label_IncreaseDecreaseInInventories" xlink:type="resource" xml:lang="en-US">Inventories</link:label>
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    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_IncreaseDecreaseInOperatingAssetsAbstract" xlink:label="IncreaseDecreaseInOperatingAssetsAbstract" xlink:title="IncreaseDecreaseInOperatingAssetsAbstract" xlink:type="locator" />
    <link:label id="label_IncreaseDecreaseInOperatingAssetsAbstract" xlink:label="label_IncreaseDecreaseInOperatingAssetsAbstract" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_IncreaseDecreaseInOperatingAssetsAbstract" xlink:type="resource" xml:lang="en-US">Changes in operating assets and liabilities:</link:label>
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    <link:label id="label_IncreaseDecreaseInAccountsPayable" xlink:label="label_IncreaseDecreaseInAccountsPayable" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_IncreaseDecreaseInAccountsPayable" xlink:type="resource" xml:lang="en-US">Accounts payable</link:label>
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    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_IncreaseDecreaseInAccruedLiabilities" xlink:label="IncreaseDecreaseInAccruedLiabilities" xlink:title="IncreaseDecreaseInAccruedLiabilities" xlink:type="locator" />
    <link:label id="label_IncreaseDecreaseInAccruedLiabilities_2" xlink:label="label_IncreaseDecreaseInAccruedLiabilities_2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_IncreaseDecreaseInAccruedLiabilities" xlink:type="resource" xml:lang="en-US">Increase (Decrease) in Accrued Liabilities</link:label>
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    <link:label id="label_IncreaseDecreaseInAccruedLiabilities" xlink:label="label_IncreaseDecreaseInAccruedLiabilities" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_IncreaseDecreaseInAccruedLiabilities" xlink:type="resource" xml:lang="en-US">Accrued expenses and other liabilities</link:label>
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    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_CommitmentsAndContingenciesDisclosureTextBlock" xlink:label="CommitmentsAndContingenciesDisclosureTextBlock" xlink:title="CommitmentsAndContingenciesDisclosureTextBlock" xlink:type="locator" />
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    <link:label id="label_CommonStockSharesAuthorized_2" xlink:label="label_CommonStockSharesAuthorized_2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_CommonStockSharesAuthorized" xlink:type="resource" xml:lang="en-US">Common Stock, Shares Authorized</link:label>
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    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="CommonStockSharesAuthorized" xlink:title="label: CommonStockSharesAuthorized to label_CommonStockSharesAuthorized" xlink:to="label_CommonStockSharesAuthorized" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_CommonStockValue" xlink:label="CommonStockValue" xlink:title="CommonStockValue" xlink:type="locator" />
    <link:label id="label_CommonStockValue_2" xlink:label="label_CommonStockValue_2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_CommonStockValue" xlink:type="resource" xml:lang="en-US">Common Stock, Value, Issued</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="CommonStockValue" xlink:title="label: CommonStockValue to label_CommonStockValue" xlink:to="label_CommonStockValue_2" xlink:type="arc" />
    <link:label id="label_CommonStockValue" xlink:label="label_CommonStockValue" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:title="label_CommonStockValue" xlink:type="resource" xml:lang="en-US">Common stock, $.000001 par value, 2,400,000,000 shares authorized, 1,370,008,534 and 1,364,117,675 shares issued at June 30, 2010 and December 31, 2009, respectively</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="CommonStockValue" xlink:title="label: CommonStockValue to label_CommonStockValue" xlink:to="label_CommonStockValue" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_LiabilitiesCurrentAbstract" xlink:label="LiabilitiesCurrentAbstract" xlink:title="LiabilitiesCurrentAbstract" xlink:type="locator" />
    <link:label id="label_LiabilitiesCurrentAbstract" xlink:label="label_LiabilitiesCurrentAbstract" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_LiabilitiesCurrentAbstract" xlink:type="resource" xml:lang="en-US">Current liabilities:</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="LiabilitiesCurrentAbstract" xlink:title="label: LiabilitiesCurrentAbstract to label_LiabilitiesCurrentAbstract" xlink:to="label_LiabilitiesCurrentAbstract" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_LiabilitiesCurrent" xlink:label="LiabilitiesCurrent" xlink:title="LiabilitiesCurrent" xlink:type="locator" />
    <link:label id="label_LiabilitiesCurrent_2" xlink:label="label_LiabilitiesCurrent_2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_LiabilitiesCurrent" xlink:type="resource" xml:lang="en-US">Liabilities, Current</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="LiabilitiesCurrent" xlink:title="label: LiabilitiesCurrent to label_LiabilitiesCurrent" xlink:to="label_LiabilitiesCurrent_2" xlink:type="arc" />
    <link:label id="label_LiabilitiesCurrent" xlink:label="label_LiabilitiesCurrent" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:title="label_LiabilitiesCurrent" xlink:type="resource" xml:lang="en-US">Total current liabilities</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="LiabilitiesCurrent" xlink:title="label: LiabilitiesCurrent to label_LiabilitiesCurrent" xlink:to="label_LiabilitiesCurrent" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_IntangibleAssetsCurrent" xlink:label="IntangibleAssetsCurrent" xlink:title="IntangibleAssetsCurrent" xlink:type="locator" />
    <link:label id="label_IntangibleAssetsCurrent_2" xlink:label="label_IntangibleAssetsCurrent_2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_IntangibleAssetsCurrent" xlink:type="resource" xml:lang="en-US">Intangible Assets, Current</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="IntangibleAssetsCurrent" xlink:title="label: IntangibleAssetsCurrent to label_IntangibleAssetsCurrent" xlink:to="label_IntangibleAssetsCurrent_2" xlink:type="arc" />
    <link:label id="label_IntangibleAssetsCurrent" xlink:label="label_IntangibleAssetsCurrent" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_IntangibleAssetsCurrent" xlink:type="resource" xml:lang="en-US">Intangible assets, net</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="IntangibleAssetsCurrent" xlink:title="label: IntangibleAssetsCurrent to label_IntangibleAssetsCurrent" xlink:to="label_IntangibleAssetsCurrent" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_DeferredIncomeTaxExpenseBenefit" xlink:label="DeferredIncomeTaxExpenseBenefit" xlink:title="DeferredIncomeTaxExpenseBenefit" xlink:type="locator" />
    <link:label id="label_DeferredIncomeTaxExpenseBenefit_2" xlink:label="label_DeferredIncomeTaxExpenseBenefit_2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_DeferredIncomeTaxExpenseBenefit" xlink:type="resource" xml:lang="en-US">Deferred Income Tax Expense (Benefit)</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="DeferredIncomeTaxExpenseBenefit" xlink:title="label: DeferredIncomeTaxExpenseBenefit to label_DeferredIncomeTaxExpenseBenefit" xlink:to="label_DeferredIncomeTaxExpenseBenefit_2" xlink:type="arc" />
    <link:label id="label_DeferredIncomeTaxExpenseBenefit" xlink:label="label_DeferredIncomeTaxExpenseBenefit" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_DeferredIncomeTaxExpenseBenefit" xlink:type="resource" xml:lang="en-US">Deferred income taxes</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="DeferredIncomeTaxExpenseBenefit" xlink:title="label: DeferredIncomeTaxExpenseBenefit to label_DeferredIncomeTaxExpenseBenefit" xlink:to="label_DeferredIncomeTaxExpenseBenefit" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_DeferredRevenueCurrent" xlink:label="DeferredRevenueCurrent" xlink:title="DeferredRevenueCurrent" xlink:type="locator" />
    <link:label id="label_DeferredRevenueCurrent_2" xlink:label="label_DeferredRevenueCurrent_2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_DeferredRevenueCurrent" xlink:type="resource" xml:lang="en-US">Deferred Revenue, Current</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="DeferredRevenueCurrent" xlink:title="label: DeferredRevenueCurrent to label_DeferredRevenueCurrent" xlink:to="label_DeferredRevenueCurrent_2" xlink:type="arc" />
    <link:label id="label_DeferredRevenueCurrent" xlink:label="label_DeferredRevenueCurrent" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_DeferredRevenueCurrent" xlink:type="resource" xml:lang="en-US">Deferred revenues</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="DeferredRevenueCurrent" xlink:title="label: DeferredRevenueCurrent to label_DeferredRevenueCurrent" xlink:to="label_DeferredRevenueCurrent" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_DepreciationAndAmortization" xlink:label="DepreciationAndAmortization" xlink:title="DepreciationAndAmortization" xlink:type="locator" />
    <link:label id="label_DepreciationAndAmortization_2" xlink:label="label_DepreciationAndAmortization_2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_DepreciationAndAmortization" xlink:type="resource" xml:lang="en-US">Depreciation, Depletion and Amortization, Nonproduction</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="DepreciationAndAmortization" xlink:title="label: DepreciationAndAmortization to label_DepreciationAndAmortization" xlink:to="label_DepreciationAndAmortization_2" xlink:type="arc" />
    <link:label id="label_DepreciationAndAmortization" xlink:label="label_DepreciationAndAmortization" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_DepreciationAndAmortization" xlink:type="resource" xml:lang="en-US">Depreciation and amortization</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="DepreciationAndAmortization" xlink:title="label: DepreciationAndAmortization to label_DepreciationAndAmortization" xlink:to="label_DepreciationAndAmortization" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_EarningsPerShareDiluted" xlink:label="EarningsPerShareDiluted" xlink:title="EarningsPerShareDiluted" xlink:type="locator" />
    <link:label id="label_EarningsPerShareDiluted_2" xlink:label="label_EarningsPerShareDiluted_2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_EarningsPerShareDiluted" xlink:type="resource" xml:lang="en-US">Earnings Per Share, Diluted</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="EarningsPerShareDiluted" xlink:title="label: EarningsPerShareDiluted to label_EarningsPerShareDiluted" xlink:to="label_EarningsPerShareDiluted_2" xlink:type="arc" />
    <link:label id="label_EarningsPerShareDiluted" xlink:label="label_EarningsPerShareDiluted" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_EarningsPerShareDiluted" xlink:type="resource" xml:lang="en-US">Diluted (in dollars per share)</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="EarningsPerShareDiluted" xlink:title="label: EarningsPerShareDiluted to label_EarningsPerShareDiluted" xlink:to="label_EarningsPerShareDiluted" xlink:type="arc" />
    <link:label id="label_EarningsPerShareDiluted_3" xlink:label="label_EarningsPerShareDiluted_3" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:title="label_EarningsPerShareDiluted" xlink:type="resource" xml:lang="en-US">Diluted earnings per common share (in dollars per share)</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="EarningsPerShareDiluted" xlink:title="label: EarningsPerShareDiluted to label_EarningsPerShareDiluted" xlink:to="label_EarningsPerShareDiluted_3" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_EffectOfExchangeRateOnCashAndCashEquivalents" xlink:label="EffectOfExchangeRateOnCashAndCashEquivalents" xlink:title="EffectOfExchangeRateOnCashAndCashEquivalents" xlink:type="locator" />
    <link:label id="label_EffectOfExchangeRateOnCashAndCashEquivalents_2" xlink:label="label_EffectOfExchangeRateOnCashAndCashEquivalents_2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_EffectOfExchangeRateOnCashAndCashEquivalents" xlink:type="resource" xml:lang="en-US">Effect of Exchange Rate on Cash and Cash Equivalents</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="EffectOfExchangeRateOnCashAndCashEquivalents" xlink:title="label: EffectOfExchangeRateOnCashAndCashEquivalents to label_EffectOfExchangeRateOnCashAndCashEquivalents" xlink:to="label_EffectOfExchangeRateOnCashAndCashEquivalents_2" xlink:type="arc" />
    <link:label id="label_EffectOfExchangeRateOnCashAndCashEquivalents" xlink:label="label_EffectOfExchangeRateOnCashAndCashEquivalents" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_EffectOfExchangeRateOnCashAndCashEquivalents" xlink:type="resource" xml:lang="en-US">Effect of foreign exchange rate changes on cash and cash equivalents</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="EffectOfExchangeRateOnCashAndCashEquivalents" xlink:title="label: EffectOfExchangeRateOnCashAndCashEquivalents to label_EffectOfExchangeRateOnCashAndCashEquivalents" xlink:to="label_EffectOfExchangeRateOnCashAndCashEquivalents" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_ShareBasedCompensation" xlink:label="ShareBasedCompensation" xlink:title="ShareBasedCompensation" xlink:type="locator" />
    <link:label id="label_ShareBasedCompensation_2" xlink:label="label_ShareBasedCompensation_2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_ShareBasedCompensation" xlink:type="resource" xml:lang="en-US">Share-based Compensation</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="ShareBasedCompensation" xlink:title="label: ShareBasedCompensation to label_ShareBasedCompensation" xlink:to="label_ShareBasedCompensation_2" xlink:type="arc" />
    <link:label id="label_ShareBasedCompensation" xlink:label="label_ShareBasedCompensation" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_ShareBasedCompensation" xlink:type="resource" xml:lang="en-US">Stock-based compensation expense</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="ShareBasedCompensation" xlink:title="label: ShareBasedCompensation to label_ShareBasedCompensation" xlink:to="label_ShareBasedCompensation" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_GeneralAndAdministrativeExpense" xlink:label="GeneralAndAdministrativeExpense" xlink:title="GeneralAndAdministrativeExpense" xlink:type="locator" />
    <link:label id="label_GeneralAndAdministrativeExpense_2" xlink:label="label_GeneralAndAdministrativeExpense_2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_GeneralAndAdministrativeExpense" xlink:type="resource" xml:lang="en-US">General and Administrative Expense</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="GeneralAndAdministrativeExpense" xlink:title="label: GeneralAndAdministrativeExpense to label_GeneralAndAdministrativeExpense" xlink:to="label_GeneralAndAdministrativeExpense_2" xlink:type="arc" />
    <link:label id="label_GeneralAndAdministrativeExpense" xlink:label="label_GeneralAndAdministrativeExpense" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_GeneralAndAdministrativeExpense" xlink:type="resource" xml:lang="en-US">General and administrative</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="GeneralAndAdministrativeExpense" xlink:title="label: GeneralAndAdministrativeExpense to label_GeneralAndAdministrativeExpense" xlink:to="label_GeneralAndAdministrativeExpense" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_IncomeTaxDisclosureTextBlock" xlink:label="IncomeTaxDisclosureTextBlock" xlink:title="IncomeTaxDisclosureTextBlock" xlink:type="locator" />
    <link:label id="label_IncomeTaxDisclosureTextBlock_2" xlink:label="label_IncomeTaxDisclosureTextBlock_2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_IncomeTaxDisclosureTextBlock" xlink:type="resource" xml:lang="en-US">Income Tax Disclosure [Text Block]</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="IncomeTaxDisclosureTextBlock" xlink:title="label: IncomeTaxDisclosureTextBlock to label_IncomeTaxDisclosureTextBlock" xlink:to="label_IncomeTaxDisclosureTextBlock_2" xlink:type="arc" />
    <link:label id="label_IncomeTaxDisclosureTextBlock" xlink:label="label_IncomeTaxDisclosureTextBlock" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_IncomeTaxDisclosureTextBlock" xlink:type="resource" xml:lang="en-US">Income taxes</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="IncomeTaxDisclosureTextBlock" xlink:title="label: IncomeTaxDisclosureTextBlock to label_IncomeTaxDisclosureTextBlock" xlink:to="label_IncomeTaxDisclosureTextBlock" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_IncreaseDecreaseInOtherOperatingAssets" xlink:label="IncreaseDecreaseInOtherOperatingAssets" xlink:title="IncreaseDecreaseInOtherOperatingAssets" xlink:type="locator" />
    <link:label id="label_IncreaseDecreaseInOtherOperatingAssets_2" xlink:label="label_IncreaseDecreaseInOtherOperatingAssets_2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_IncreaseDecreaseInOtherOperatingAssets" xlink:type="resource" xml:lang="en-US">Increase (Decrease) in Other Operating Assets</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="IncreaseDecreaseInOtherOperatingAssets" xlink:title="label: IncreaseDecreaseInOtherOperatingAssets to label_IncreaseDecreaseInOtherOperatingAssets" xlink:to="label_IncreaseDecreaseInOtherOperatingAssets_2" xlink:type="arc" />
    <link:label id="label_IncreaseDecreaseInOtherOperatingAssets" xlink:label="label_IncreaseDecreaseInOtherOperatingAssets" xlink:role="http://xbrl.us/us-gaap/role/label/negated" xlink:title="label_IncreaseDecreaseInOtherOperatingAssets" xlink:type="resource" xml:lang="en-US">Other assets</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="IncreaseDecreaseInOtherOperatingAssets" xlink:title="label: IncreaseDecreaseInOtherOperatingAssets to label_IncreaseDecreaseInOtherOperatingAssets" xlink:to="label_IncreaseDecreaseInOtherOperatingAssets" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_FiniteLivedIntangibleAssetsNet" xlink:label="FiniteLivedIntangibleAssetsNet" xlink:title="FiniteLivedIntangibleAssetsNet" xlink:type="locator" />
    <link:label id="label_FiniteLivedIntangibleAssetsNet_2" xlink:label="label_FiniteLivedIntangibleAssetsNet_2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_FiniteLivedIntangibleAssetsNet" xlink:type="resource" xml:lang="en-US">Definite-Lived Intangible Assets, Net</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="FiniteLivedIntangibleAssetsNet" xlink:title="label: FiniteLivedIntangibleAssetsNet to label_FiniteLivedIntangibleAssetsNet" xlink:to="label_FiniteLivedIntangibleAssetsNet_2" xlink:type="arc" />
    <link:label id="label_FiniteLivedIntangibleAssetsNet" xlink:label="label_FiniteLivedIntangibleAssetsNet" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_FiniteLivedIntangibleAssetsNet" xlink:type="resource" xml:lang="en-US">Intangible assets, net</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="FiniteLivedIntangibleAssetsNet" xlink:title="label: FiniteLivedIntangibleAssetsNet to label_FiniteLivedIntangibleAssetsNet" xlink:to="label_FiniteLivedIntangibleAssetsNet" xlink:type="arc" />
    <link:label id="label_FiniteLivedIntangibleAssetsNet_3" xlink:label="label_FiniteLivedIntangibleAssetsNet_3" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:title="label_FiniteLivedIntangibleAssetsNet" xlink:type="resource" xml:lang="en-US">Net carrying amount, definite-lived intangible assets</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="FiniteLivedIntangibleAssetsNet" xlink:title="label: FiniteLivedIntangibleAssetsNet to label_FiniteLivedIntangibleAssetsNet" xlink:to="label_FiniteLivedIntangibleAssetsNet_3" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_InventoryNet" xlink:label="InventoryNet" xlink:title="InventoryNet" xlink:type="locator" />
    <link:label id="label_InventoryNet_2" xlink:label="label_InventoryNet_2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_InventoryNet" xlink:type="resource" xml:lang="en-US">Inventory, Net</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="InventoryNet" xlink:title="label: InventoryNet to label_InventoryNet" xlink:to="label_InventoryNet_2" xlink:type="arc" />
    <link:label id="label_InventoryNet" xlink:label="label_InventoryNet" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_InventoryNet" xlink:type="resource" xml:lang="en-US">Inventories</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="InventoryNet" xlink:title="label: InventoryNet to label_InventoryNet" xlink:to="label_InventoryNet" xlink:type="arc" />
    <link:label id="label_InventoryNet_3" xlink:label="label_InventoryNet_3" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:title="label_InventoryNet" xlink:type="resource" xml:lang="en-US">Inventories</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="InventoryNet" xlink:title="label: InventoryNet to label_InventoryNet" xlink:to="label_InventoryNet_3" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_LiabilitiesAndStockholdersEquity" xlink:label="LiabilitiesAndStockholdersEquity" xlink:title="LiabilitiesAndStockholdersEquity" xlink:type="locator" />
    <link:label id="label_LiabilitiesAndStockholdersEquity_2" xlink:label="label_LiabilitiesAndStockholdersEquity_2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_LiabilitiesAndStockholdersEquity" xlink:type="resource" xml:lang="en-US">Liabilities and Stockholders' Equity</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="LiabilitiesAndStockholdersEquity" xlink:title="label: LiabilitiesAndStockholdersEquity to label_LiabilitiesAndStockholdersEquity" xlink:to="label_LiabilitiesAndStockholdersEquity_2" xlink:type="arc" />
    <link:label id="label_LiabilitiesAndStockholdersEquity" xlink:label="label_LiabilitiesAndStockholdersEquity" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:title="label_LiabilitiesAndStockholdersEquity" xlink:type="resource" xml:lang="en-US">Total liabilities and shareholders' equity</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="LiabilitiesAndStockholdersEquity" xlink:title="label: LiabilitiesAndStockholdersEquity to label_LiabilitiesAndStockholdersEquity" xlink:to="label_LiabilitiesAndStockholdersEquity" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_Liabilities" xlink:label="Liabilities" xlink:title="Liabilities" xlink:type="locator" />
    <link:label id="label_Liabilities_2" xlink:label="label_Liabilities_2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_Liabilities" xlink:type="resource" xml:lang="en-US">Liabilities</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="Liabilities" xlink:title="label: Liabilities to label_Liabilities" xlink:to="label_Liabilities_2" xlink:type="arc" />
    <link:label id="label_Liabilities" xlink:label="label_Liabilities" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:title="label_Liabilities" xlink:type="resource" xml:lang="en-US">Total liabilities</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="Liabilities" xlink:title="label: Liabilities to label_Liabilities" xlink:to="label_Liabilities" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_MarketableSecuritiesCurrent" xlink:label="MarketableSecuritiesCurrent" xlink:title="MarketableSecuritiesCurrent" xlink:type="locator" />
    <link:label id="label_MarketableSecuritiesCurrent_2" xlink:label="label_MarketableSecuritiesCurrent_2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_MarketableSecuritiesCurrent" xlink:type="resource" xml:lang="en-US">Marketable Securities, Current</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="MarketableSecuritiesCurrent" xlink:title="label: MarketableSecuritiesCurrent to label_MarketableSecuritiesCurrent" xlink:to="label_MarketableSecuritiesCurrent_2" xlink:type="arc" />
    <link:label id="label_MarketableSecuritiesCurrent" xlink:label="label_MarketableSecuritiesCurrent" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_MarketableSecuritiesCurrent" xlink:type="resource" xml:lang="en-US">Short-term investments</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="MarketableSecuritiesCurrent" xlink:title="label: MarketableSecuritiesCurrent to label_MarketableSecuritiesCurrent" xlink:to="label_MarketableSecuritiesCurrent" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_NetCashProvidedByUsedInFinancingActivitiesAbstract" xlink:label="NetCashProvidedByUsedInFinancingActivitiesAbstract" xlink:title="NetCashProvidedByUsedInFinancingActivitiesAbstract" xlink:type="locator" />
    <link:label id="label_NetCashProvidedByUsedInFinancingActivitiesAbstract" xlink:label="label_NetCashProvidedByUsedInFinancingActivitiesAbstract" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_NetCashProvidedByUsedInFinancingActivitiesAbstract" xlink:type="resource" xml:lang="en-US">Cash flows from financing activities:</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="NetCashProvidedByUsedInFinancingActivitiesAbstract" xlink:title="label: NetCashProvidedByUsedInFinancingActivitiesAbstract to label_NetCashProvidedByUsedInFinancingActivitiesAbstract" xlink:to="label_NetCashProvidedByUsedInFinancingActivitiesAbstract" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_NetCashProvidedByUsedInFinancingActivities" xlink:label="NetCashProvidedByUsedInFinancingActivities" xlink:title="NetCashProvidedByUsedInFinancingActivities" xlink:type="locator" />
    <link:label id="label_NetCashProvidedByUsedInFinancingActivities_2" xlink:label="label_NetCashProvidedByUsedInFinancingActivities_2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_NetCashProvidedByUsedInFinancingActivities" xlink:type="resource" xml:lang="en-US">Net Cash Provided by (Used in) Financing Activities</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="NetCashProvidedByUsedInFinancingActivities" xlink:title="label: NetCashProvidedByUsedInFinancingActivities to label_NetCashProvidedByUsedInFinancingActivities" xlink:to="label_NetCashProvidedByUsedInFinancingActivities_2" xlink:type="arc" />
    <link:label id="label_NetCashProvidedByUsedInFinancingActivities" xlink:label="label_NetCashProvidedByUsedInFinancingActivities" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:title="label_NetCashProvidedByUsedInFinancingActivities" xlink:type="resource" xml:lang="en-US">Net cash used in financing activities</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="NetCashProvidedByUsedInFinancingActivities" xlink:title="label: NetCashProvidedByUsedInFinancingActivities to label_NetCashProvidedByUsedInFinancingActivities" xlink:to="label_NetCashProvidedByUsedInFinancingActivities" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_NetCashProvidedByUsedInInvestingActivitiesAbstract" xlink:label="NetCashProvidedByUsedInInvestingActivitiesAbstract" xlink:title="NetCashProvidedByUsedInInvestingActivitiesAbstract" xlink:type="locator" />
    <link:label id="label_NetCashProvidedByUsedInInvestingActivitiesAbstract" xlink:label="label_NetCashProvidedByUsedInInvestingActivitiesAbstract" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_NetCashProvidedByUsedInInvestingActivitiesAbstract" xlink:type="resource" xml:lang="en-US">Cash flows from investing activities:</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="NetCashProvidedByUsedInInvestingActivitiesAbstract" xlink:title="label: NetCashProvidedByUsedInInvestingActivitiesAbstract to label_NetCashProvidedByUsedInInvestingActivitiesAbstract" xlink:to="label_NetCashProvidedByUsedInInvestingActivitiesAbstract" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_NetCashProvidedByUsedInInvestingActivities" xlink:label="NetCashProvidedByUsedInInvestingActivities" xlink:title="NetCashProvidedByUsedInInvestingActivities" xlink:type="locator" />
    <link:label id="label_NetCashProvidedByUsedInInvestingActivities_2" xlink:label="label_NetCashProvidedByUsedInInvestingActivities_2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_NetCashProvidedByUsedInInvestingActivities" xlink:type="resource" xml:lang="en-US">Net Cash Provided by (Used in) Investing Activities</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="NetCashProvidedByUsedInInvestingActivities" xlink:title="label: NetCashProvidedByUsedInInvestingActivities to label_NetCashProvidedByUsedInInvestingActivities" xlink:to="label_NetCashProvidedByUsedInInvestingActivities_2" xlink:type="arc" />
    <link:label id="label_NetCashProvidedByUsedInInvestingActivities" xlink:label="label_NetCashProvidedByUsedInInvestingActivities" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:title="label_NetCashProvidedByUsedInInvestingActivities" xlink:type="resource" xml:lang="en-US">Net cash used in investing activities</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="NetCashProvidedByUsedInInvestingActivities" xlink:title="label: NetCashProvidedByUsedInInvestingActivities to label_NetCashProvidedByUsedInInvestingActivities" xlink:to="label_NetCashProvidedByUsedInInvestingActivities" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_NetCashProvidedByUsedInOperatingActivitiesAbstract" xlink:label="NetCashProvidedByUsedInOperatingActivitiesAbstract" xlink:title="NetCashProvidedByUsedInOperatingActivitiesAbstract" xlink:type="locator" />
    <link:label id="label_NetCashProvidedByUsedInOperatingActivitiesAbstract" xlink:label="label_NetCashProvidedByUsedInOperatingActivitiesAbstract" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_NetCashProvidedByUsedInOperatingActivitiesAbstract" xlink:type="resource" xml:lang="en-US">Cash flows from operating activities:</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="NetCashProvidedByUsedInOperatingActivitiesAbstract" xlink:title="label: NetCashProvidedByUsedInOperatingActivitiesAbstract to label_NetCashProvidedByUsedInOperatingActivitiesAbstract" xlink:to="label_NetCashProvidedByUsedInOperatingActivitiesAbstract" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_NetCashProvidedByUsedInOperatingActivities" xlink:label="NetCashProvidedByUsedInOperatingActivities" xlink:title="NetCashProvidedByUsedInOperatingActivities" xlink:type="locator" />
    <link:label id="label_NetCashProvidedByUsedInOperatingActivities_2" xlink:label="label_NetCashProvidedByUsedInOperatingActivities_2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_NetCashProvidedByUsedInOperatingActivities" xlink:type="resource" xml:lang="en-US">Net Cash Provided by (Used in) Operating Activities</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="NetCashProvidedByUsedInOperatingActivities" xlink:title="label: NetCashProvidedByUsedInOperatingActivities to label_NetCashProvidedByUsedInOperatingActivities" xlink:to="label_NetCashProvidedByUsedInOperatingActivities_2" xlink:type="arc" />
    <link:label id="label_NetCashProvidedByUsedInOperatingActivities" xlink:label="label_NetCashProvidedByUsedInOperatingActivities" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:title="label_NetCashProvidedByUsedInOperatingActivities" xlink:type="resource" xml:lang="en-US">Net cash provided by operating activities</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="NetCashProvidedByUsedInOperatingActivities" xlink:title="label: NetCashProvidedByUsedInOperatingActivities to label_NetCashProvidedByUsedInOperatingActivities" xlink:to="label_NetCashProvidedByUsedInOperatingActivities" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_CashAndCashEquivalentsPeriodIncreaseDecrease" xlink:label="CashAndCashEquivalentsPeriodIncreaseDecrease" xlink:title="CashAndCashEquivalentsPeriodIncreaseDecrease" xlink:type="locator" />
    <link:label id="label_CashAndCashEquivalentsPeriodIncreaseDecrease_2" xlink:label="label_CashAndCashEquivalentsPeriodIncreaseDecrease_2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_CashAndCashEquivalentsPeriodIncreaseDecrease" xlink:type="resource" xml:lang="en-US">Cash and Cash Equivalents, Period Increase (Decrease)</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="CashAndCashEquivalentsPeriodIncreaseDecrease" xlink:title="label: CashAndCashEquivalentsPeriodIncreaseDecrease to label_CashAndCashEquivalentsPeriodIncreaseDecrease" xlink:to="label_CashAndCashEquivalentsPeriodIncreaseDecrease_2" xlink:type="arc" />
    <link:label id="label_CashAndCashEquivalentsPeriodIncreaseDecrease" xlink:label="label_CashAndCashEquivalentsPeriodIncreaseDecrease" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:title="label_CashAndCashEquivalentsPeriodIncreaseDecrease" xlink:type="resource" xml:lang="en-US">Net (decrease) increase in cash and cash equivalents</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="CashAndCashEquivalentsPeriodIncreaseDecrease" xlink:title="label: CashAndCashEquivalentsPeriodIncreaseDecrease to label_CashAndCashEquivalentsPeriodIncreaseDecrease" xlink:to="label_CashAndCashEquivalentsPeriodIncreaseDecrease" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_ProceedsFromStockPlans" xlink:label="ProceedsFromStockPlans" xlink:title="ProceedsFromStockPlans" xlink:type="locator" />
    <link:label id="label_ProceedsFromStockPlans_2" xlink:label="label_ProceedsFromStockPlans_2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_ProceedsFromStockPlans" xlink:type="resource" xml:lang="en-US">Proceeds from Stock Plans</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="ProceedsFromStockPlans" xlink:title="label: ProceedsFromStockPlans to label_ProceedsFromStockPlans" xlink:to="label_ProceedsFromStockPlans_2" xlink:type="arc" />
    <link:label id="label_ProceedsFromStockPlans" xlink:label="label_ProceedsFromStockPlans" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_ProceedsFromStockPlans" xlink:type="resource" xml:lang="en-US">Proceeds from issuance of common stock to employees</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="ProceedsFromStockPlans" xlink:title="label: ProceedsFromStockPlans to label_ProceedsFromStockPlans" xlink:to="label_ProceedsFromStockPlans" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_InvestmentIncomeNonoperating" xlink:label="InvestmentIncomeNonoperating" xlink:title="InvestmentIncomeNonoperating" xlink:type="locator" />
    <link:label id="label_InvestmentIncomeNonoperating" xlink:label="label_InvestmentIncomeNonoperating" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_InvestmentIncomeNonoperating" xlink:type="resource" xml:lang="en-US">Investment Income, Nonoperating</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="InvestmentIncomeNonoperating" xlink:title="label: InvestmentIncomeNonoperating to label_InvestmentIncomeNonoperating" xlink:to="label_InvestmentIncomeNonoperating" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_OperatingIncomeLoss" xlink:label="OperatingIncomeLoss" xlink:title="OperatingIncomeLoss" xlink:type="locator" />
    <link:label id="label_OperatingIncomeLoss_2" xlink:label="label_OperatingIncomeLoss_2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_OperatingIncomeLoss" xlink:type="resource" xml:lang="en-US">Operating Income (Loss)</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="OperatingIncomeLoss" xlink:title="label: OperatingIncomeLoss to label_OperatingIncomeLoss" xlink:to="label_OperatingIncomeLoss_2" xlink:type="arc" />
    <link:label id="label_OperatingIncomeLoss" xlink:label="label_OperatingIncomeLoss" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:title="label_OperatingIncomeLoss" xlink:type="resource" xml:lang="en-US">Operating income</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="OperatingIncomeLoss" xlink:title="label: OperatingIncomeLoss to label_OperatingIncomeLoss" xlink:to="label_OperatingIncomeLoss" xlink:type="arc" />
    <link:label id="label_OperatingIncomeLoss_3" xlink:label="label_OperatingIncomeLoss_3" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_OperatingIncomeLoss" xlink:type="resource" xml:lang="en-US">Operating income (loss)</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="OperatingIncomeLoss" xlink:title="label: OperatingIncomeLoss to label_OperatingIncomeLoss" xlink:to="label_OperatingIncomeLoss_3" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_RevenuesAbstract" xlink:label="RevenuesAbstract" xlink:title="RevenuesAbstract" xlink:type="locator" />
    <link:label id="label_RevenuesAbstract" xlink:label="label_RevenuesAbstract" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_RevenuesAbstract" xlink:type="resource" xml:lang="en-US">Net revenues</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="RevenuesAbstract" xlink:title="label: RevenuesAbstract to label_RevenuesAbstract" xlink:to="label_RevenuesAbstract" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_Revenues" xlink:label="Revenues" xlink:title="Revenues" xlink:type="locator" />
    <link:label id="label_Revenues_2" xlink:label="label_Revenues_2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_Revenues" xlink:type="resource" xml:lang="en-US">Revenues</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="Revenues" xlink:title="label: Revenues to label_Revenues" xlink:to="label_Revenues_2" xlink:type="arc" />
    <link:label id="label_Revenues" xlink:label="label_Revenues" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:title="label_Revenues" xlink:type="resource" xml:lang="en-US">Total net revenues</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="Revenues" xlink:title="label: Revenues to label_Revenues" xlink:to="label_Revenues" xlink:type="arc" />
    <link:label id="label_Revenues_3" xlink:label="label_Revenues_3" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_Revenues" xlink:type="resource" xml:lang="en-US">Net revenues</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="Revenues" xlink:title="label: Revenues to label_Revenues" xlink:to="label_Revenues_3" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_OtherComprehensiveIncomeForeignCurrencyTransactionAndTranslationAdjustmentNetOfTaxPeriodIncreaseDecrease" xlink:label="OtherComprehensiveIncomeForeignCurrencyTransactionAndTranslationAdjustmentNetOfTaxPeriodIncreaseDecrease" xlink:title="OtherComprehensiveIncomeForeignCurrencyTransactionAndTranslationAdjustmentNetOfTaxPeriodIncreaseDecrease" xlink:type="locator" />
    <link:label id="label_OtherComprehensiveIncomeForeignCurrencyTransactionAndTranslationAdjustmentNetOfTaxPeriodIncreaseDecrease_2" xlink:label="label_OtherComprehensiveIncomeForeignCurrencyTransactionAndTranslationAdjustmentNetOfTaxPeriodIncreaseDecrease_2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_OtherComprehensiveIncomeForeignCurrencyTransactionAndTranslationAdjustmentNetOfTaxPeriodIncreaseDecrease" xlink:type="resource" xml:lang="en-US">Other Comprehensive Income, Foreign Currency Transaction and Translation Adjustment, Net of Tax</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="OtherComprehensiveIncomeForeignCurrencyTransactionAndTranslationAdjustmentNetOfTaxPeriodIncreaseDecrease" xlink:title="label: OtherComprehensiveIncomeForeignCurrencyTransactionAndTranslationAdjustmentNetOfTaxPeriodIncreaseDecrease to label_OtherComprehensiveIncomeForeignCurrencyTransactionAndTranslationAdjustmentNetOfTaxPeriodIncreaseDecrease" xlink:to="label_OtherComprehensiveIncomeForeignCurrencyTransactionAndTranslationAdjustmentNetOfTaxPeriodIncreaseDecrease_2" xlink:type="arc" />
    <link:label id="label_OtherComprehensiveIncomeForeignCurrencyTransactionAndTranslationAdjustmentNetOfTaxPeriodIncreaseDecrease" xlink:label="label_OtherComprehensiveIncomeForeignCurrencyTransactionAndTranslationAdjustmentNetOfTaxPeriodIncreaseDecrease" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_OtherComprehensiveIncomeForeignCurrencyTransactionAndTranslationAdjustmentNetOfTaxPeriodIncreaseDecrease" xlink:type="resource" xml:lang="en-US">Foreign currency translation adjustment</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="OtherComprehensiveIncomeForeignCurrencyTransactionAndTranslationAdjustmentNetOfTaxPeriodIncreaseDecrease" xlink:title="label: OtherComprehensiveIncomeForeignCurrencyTransactionAndTranslationAdjustmentNetOfTaxPeriodIncreaseDecrease to label_OtherComprehensiveIncomeForeignCurrencyTransactionAndTranslationAdjustmentNetOfTaxPeriodIncreaseDecrease" xlink:to="label_OtherComprehensiveIncomeForeignCurrencyTransactionAndTranslationAdjustmentNetOfTaxPeriodIncreaseDecrease" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_OtherAssetsCurrent" xlink:label="OtherAssetsCurrent" xlink:title="OtherAssetsCurrent" xlink:type="locator" />
    <link:label id="label_OtherAssetsCurrent_2" xlink:label="label_OtherAssetsCurrent_2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_OtherAssetsCurrent" xlink:type="resource" xml:lang="en-US">Other Assets, Current</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="OtherAssetsCurrent" xlink:title="label: OtherAssetsCurrent to label_OtherAssetsCurrent" xlink:to="label_OtherAssetsCurrent_2" xlink:type="arc" />
    <link:label id="label_OtherAssetsCurrent" xlink:label="label_OtherAssetsCurrent" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_OtherAssetsCurrent" xlink:type="resource" xml:lang="en-US">Other current assets</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="OtherAssetsCurrent" xlink:title="label: OtherAssetsCurrent to label_OtherAssetsCurrent" xlink:to="label_OtherAssetsCurrent" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_ProceedsFromMaturitiesPrepaymentsAndCallsOfAvailableForSaleSecurities" xlink:label="ProceedsFromMaturitiesPrepaymentsAndCallsOfAvailableForSaleSecurities" xlink:title="ProceedsFromMaturitiesPrepaymentsAndCallsOfAvailableForSaleSecurities" xlink:type="locator" />
    <link:label id="label_ProceedsFromMaturitiesPrepaymentsAndCallsOfAvailableForSaleSecurities_2" xlink:label="label_ProceedsFromMaturitiesPrepaymentsAndCallsOfAvailableForSaleSecurities_2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_ProceedsFromMaturitiesPrepaymentsAndCallsOfAvailableForSaleSecurities" xlink:type="resource" xml:lang="en-US">Proceeds from Maturities, Prepayments and Calls of Available-for-sale Securities</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="ProceedsFromMaturitiesPrepaymentsAndCallsOfAvailableForSaleSecurities" xlink:title="label: ProceedsFromMaturitiesPrepaymentsAndCallsOfAvailableForSaleSecurities to label_ProceedsFromMaturitiesPrepaymentsAndCallsOfAvailableForSaleSecurities" xlink:to="label_ProceedsFromMaturitiesPrepaymentsAndCallsOfAvailableForSaleSecurities_2" xlink:type="arc" />
    <link:label id="label_ProceedsFromMaturitiesPrepaymentsAndCallsOfAvailableForSaleSecurities" xlink:label="label_ProceedsFromMaturitiesPrepaymentsAndCallsOfAvailableForSaleSecurities" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_ProceedsFromMaturitiesPrepaymentsAndCallsOfAvailableForSaleSecurities" xlink:type="resource" xml:lang="en-US">Proceeds from maturities of investments</link:label>
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    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_ProceedsFromSaleOfShortTermInvestments" xlink:label="ProceedsFromSaleOfShortTermInvestments" xlink:title="ProceedsFromSaleOfShortTermInvestments" xlink:type="locator" />
    <link:label id="label_ProceedsFromSaleOfShortTermInvestments_2" xlink:label="label_ProceedsFromSaleOfShortTermInvestments_2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_ProceedsFromSaleOfShortTermInvestments" xlink:type="resource" xml:lang="en-US">Proceeds from Sale of Short-term Investments</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="ProceedsFromSaleOfShortTermInvestments" xlink:title="label: ProceedsFromSaleOfShortTermInvestments to label_ProceedsFromSaleOfShortTermInvestments" xlink:to="label_ProceedsFromSaleOfShortTermInvestments_2" xlink:type="arc" />
    <link:label id="label_ProceedsFromSaleOfShortTermInvestments" xlink:label="label_ProceedsFromSaleOfShortTermInvestments" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_ProceedsFromSaleOfShortTermInvestments" xlink:type="resource" xml:lang="en-US">Proceeds from sale of investments</link:label>
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    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_PropertyPlantAndEquipmentNet" xlink:label="PropertyPlantAndEquipmentNet" xlink:title="PropertyPlantAndEquipmentNet" xlink:type="locator" />
    <link:label id="label_PropertyPlantAndEquipmentNet_2" xlink:label="label_PropertyPlantAndEquipmentNet_2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_PropertyPlantAndEquipmentNet" xlink:type="resource" xml:lang="en-US">Property, Plant and Equipment, Net</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="PropertyPlantAndEquipmentNet" xlink:title="label: PropertyPlantAndEquipmentNet to label_PropertyPlantAndEquipmentNet" xlink:to="label_PropertyPlantAndEquipmentNet_2" xlink:type="arc" />
    <link:label id="label_PropertyPlantAndEquipmentNet" xlink:label="label_PropertyPlantAndEquipmentNet" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_PropertyPlantAndEquipmentNet" xlink:type="resource" xml:lang="en-US">Property and equipment, net</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="PropertyPlantAndEquipmentNet" xlink:title="label: PropertyPlantAndEquipmentNet to label_PropertyPlantAndEquipmentNet" xlink:to="label_PropertyPlantAndEquipmentNet" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_PaymentsToAcquirePropertyPlantAndEquipment" xlink:label="PaymentsToAcquirePropertyPlantAndEquipment" xlink:title="PaymentsToAcquirePropertyPlantAndEquipment" xlink:type="locator" />
    <link:label id="label_PaymentsToAcquirePropertyPlantAndEquipment_2" xlink:label="label_PaymentsToAcquirePropertyPlantAndEquipment_2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_PaymentsToAcquirePropertyPlantAndEquipment" xlink:type="resource" xml:lang="en-US">Payments to Acquire Property, Plant, and Equipment</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="PaymentsToAcquirePropertyPlantAndEquipment" xlink:title="label: PaymentsToAcquirePropertyPlantAndEquipment to label_PaymentsToAcquirePropertyPlantAndEquipment" xlink:to="label_PaymentsToAcquirePropertyPlantAndEquipment_2" xlink:type="arc" />
    <link:label id="label_PaymentsToAcquirePropertyPlantAndEquipment" xlink:label="label_PaymentsToAcquirePropertyPlantAndEquipment" xlink:role="http://xbrl.us/us-gaap/role/label/negated" xlink:title="label_PaymentsToAcquirePropertyPlantAndEquipment" xlink:type="resource" xml:lang="en-US">Capital expenditures</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="PaymentsToAcquirePropertyPlantAndEquipment" xlink:title="label: PaymentsToAcquirePropertyPlantAndEquipment to label_PaymentsToAcquirePropertyPlantAndEquipment" xlink:to="label_PaymentsToAcquirePropertyPlantAndEquipment" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_RelatedPartyTransactionsDisclosureTextBlock" xlink:label="RelatedPartyTransactionsDisclosureTextBlock" xlink:title="RelatedPartyTransactionsDisclosureTextBlock" xlink:type="locator" />
    <link:label id="label_RelatedPartyTransactionsDisclosureTextBlock_2" xlink:label="label_RelatedPartyTransactionsDisclosureTextBlock_2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_RelatedPartyTransactionsDisclosureTextBlock" xlink:type="resource" xml:lang="en-US">Related Party Transactions Disclosure [Text Block]</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="RelatedPartyTransactionsDisclosureTextBlock" xlink:title="label: RelatedPartyTransactionsDisclosureTextBlock to label_RelatedPartyTransactionsDisclosureTextBlock" xlink:to="label_RelatedPartyTransactionsDisclosureTextBlock_2" xlink:type="arc" />
    <link:label id="label_RelatedPartyTransactionsDisclosureTextBlock" xlink:label="label_RelatedPartyTransactionsDisclosureTextBlock" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_RelatedPartyTransactionsDisclosureTextBlock" xlink:type="resource" xml:lang="en-US">Related party transactions</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="RelatedPartyTransactionsDisclosureTextBlock" xlink:title="label: RelatedPartyTransactionsDisclosureTextBlock to label_RelatedPartyTransactionsDisclosureTextBlock" xlink:to="label_RelatedPartyTransactionsDisclosureTextBlock" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_PaymentsForRepurchaseOfCommonStock" xlink:label="PaymentsForRepurchaseOfCommonStock" xlink:title="PaymentsForRepurchaseOfCommonStock" xlink:type="locator" />
    <link:label id="label_PaymentsForRepurchaseOfCommonStock_2" xlink:label="label_PaymentsForRepurchaseOfCommonStock_2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_PaymentsForRepurchaseOfCommonStock" xlink:type="resource" xml:lang="en-US">Payments for Repurchase of Common Stock</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="PaymentsForRepurchaseOfCommonStock" xlink:title="label: PaymentsForRepurchaseOfCommonStock to label_PaymentsForRepurchaseOfCommonStock" xlink:to="label_PaymentsForRepurchaseOfCommonStock_2" xlink:type="arc" />
    <link:label id="label_PaymentsForRepurchaseOfCommonStock" xlink:label="label_PaymentsForRepurchaseOfCommonStock" xlink:role="http://xbrl.us/us-gaap/role/label/negated" xlink:title="label_PaymentsForRepurchaseOfCommonStock" xlink:type="resource" xml:lang="en-US">Repurchase of common stock</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="PaymentsForRepurchaseOfCommonStock" xlink:title="label: PaymentsForRepurchaseOfCommonStock to label_PaymentsForRepurchaseOfCommonStock" xlink:to="label_PaymentsForRepurchaseOfCommonStock" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_RestructuringCharges" xlink:label="RestructuringCharges" xlink:title="RestructuringCharges" xlink:type="locator" />
    <link:label id="label_RestructuringCharges_2" xlink:label="label_RestructuringCharges_2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_RestructuringCharges" xlink:type="resource" xml:lang="en-US">Restructuring Charges</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="RestructuringCharges" xlink:title="label: RestructuringCharges to label_RestructuringCharges" xlink:to="label_RestructuringCharges_2" xlink:type="arc" />
    <link:label id="label_RestructuringCharges" xlink:label="label_RestructuringCharges" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_RestructuringCharges" xlink:type="resource" xml:lang="en-US">Restructuring</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="RestructuringCharges" xlink:title="label: RestructuringCharges to label_RestructuringCharges" xlink:to="label_RestructuringCharges" xlink:type="arc" />
    <link:label id="label_RestructuringCharges_3" xlink:label="label_RestructuringCharges_3" xlink:role="http://xbrl.us/us-gaap/role/label/negated" xlink:title="label_RestructuringCharges" xlink:type="resource" xml:lang="en-US">Restructuring</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="RestructuringCharges" xlink:title="label: RestructuringCharges to label_RestructuringCharges" xlink:to="label_RestructuringCharges_3" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_RetainedEarningsAccumulatedDeficit" xlink:label="RetainedEarningsAccumulatedDeficit" xlink:title="RetainedEarningsAccumulatedDeficit" xlink:type="locator" />
    <link:label id="label_RetainedEarningsAccumulatedDeficit_2" xlink:label="label_RetainedEarningsAccumulatedDeficit_2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_RetainedEarningsAccumulatedDeficit" xlink:type="resource" xml:lang="en-US">Retained Earnings (Accumulated Deficit).</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="RetainedEarningsAccumulatedDeficit" xlink:title="label: RetainedEarningsAccumulatedDeficit to label_RetainedEarningsAccumulatedDeficit" xlink:to="label_RetainedEarningsAccumulatedDeficit_2" xlink:type="arc" />
    <link:label id="label_RetainedEarningsAccumulatedDeficit" xlink:label="label_RetainedEarningsAccumulatedDeficit" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_RetainedEarningsAccumulatedDeficit" xlink:type="resource" xml:lang="en-US">Retained earnings (accumulated deficit)</link:label>
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    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_SalesRevenueGoodsNet" xlink:label="SalesRevenueGoodsNet" xlink:title="SalesRevenueGoodsNet" xlink:type="locator" />
    <link:label id="label_SalesRevenueGoodsNet_2" xlink:label="label_SalesRevenueGoodsNet_2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_SalesRevenueGoodsNet" xlink:type="resource" xml:lang="en-US">Sales Revenue, Goods, Net</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="SalesRevenueGoodsNet" xlink:title="label: SalesRevenueGoodsNet to label_SalesRevenueGoodsNet" xlink:to="label_SalesRevenueGoodsNet_2" xlink:type="arc" />
    <link:label id="label_SalesRevenueGoodsNet" xlink:label="label_SalesRevenueGoodsNet" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_SalesRevenueGoodsNet" xlink:type="resource" xml:lang="en-US">Product sales</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="SalesRevenueGoodsNet" xlink:title="label: SalesRevenueGoodsNet to label_SalesRevenueGoodsNet" xlink:to="label_SalesRevenueGoodsNet" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_InventoryDisclosureTextBlock" xlink:label="InventoryDisclosureTextBlock" xlink:title="InventoryDisclosureTextBlock" xlink:type="locator" />
    <link:label id="label_InventoryDisclosureTextBlock_2" xlink:label="label_InventoryDisclosureTextBlock_2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_InventoryDisclosureTextBlock" xlink:type="resource" xml:lang="en-US">Inventory Disclosure [Text Block]</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="InventoryDisclosureTextBlock" xlink:title="label: InventoryDisclosureTextBlock to label_InventoryDisclosureTextBlock" xlink:to="label_InventoryDisclosureTextBlock_2" xlink:type="arc" />
    <link:label id="label_InventoryDisclosureTextBlock" xlink:label="label_InventoryDisclosureTextBlock" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_InventoryDisclosureTextBlock" xlink:type="resource" xml:lang="en-US">Inventories</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="InventoryDisclosureTextBlock" xlink:title="label: InventoryDisclosureTextBlock to label_InventoryDisclosureTextBlock" xlink:to="label_InventoryDisclosureTextBlock" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_ScheduleOfGoodwillTextBlock" xlink:label="ScheduleOfGoodwillTextBlock" xlink:title="ScheduleOfGoodwillTextBlock" xlink:type="locator" />
    <link:label id="label_ScheduleOfGoodwillTextBlock_2" xlink:label="label_ScheduleOfGoodwillTextBlock_2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_ScheduleOfGoodwillTextBlock" xlink:type="resource" xml:lang="en-US">Schedule of Goodwill [Text Block]</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="ScheduleOfGoodwillTextBlock" xlink:title="label: ScheduleOfGoodwillTextBlock to label_ScheduleOfGoodwillTextBlock" xlink:to="label_ScheduleOfGoodwillTextBlock_2" xlink:type="arc" />
    <link:label id="label_ScheduleOfGoodwillTextBlock" xlink:label="label_ScheduleOfGoodwillTextBlock" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_ScheduleOfGoodwillTextBlock" xlink:type="resource" xml:lang="en-US">Goodwill</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="ScheduleOfGoodwillTextBlock" xlink:title="label: ScheduleOfGoodwillTextBlock to label_ScheduleOfGoodwillTextBlock" xlink:to="label_ScheduleOfGoodwillTextBlock" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_SellingAndMarketingExpense" xlink:label="SellingAndMarketingExpense" xlink:title="SellingAndMarketingExpense" xlink:type="locator" />
    <link:label id="label_SellingAndMarketingExpense_2" xlink:label="label_SellingAndMarketingExpense_2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_SellingAndMarketingExpense" xlink:type="resource" xml:lang="en-US">Selling and Marketing Expense</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="SellingAndMarketingExpense" xlink:title="label: SellingAndMarketingExpense to label_SellingAndMarketingExpense" xlink:to="label_SellingAndMarketingExpense_2" xlink:type="arc" />
    <link:label id="label_SellingAndMarketingExpense" xlink:label="label_SellingAndMarketingExpense" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_SellingAndMarketingExpense" xlink:type="resource" xml:lang="en-US">Sales and marketing</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="SellingAndMarketingExpense" xlink:title="label: SellingAndMarketingExpense to label_SellingAndMarketingExpense" xlink:to="label_SellingAndMarketingExpense" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_SignificantAccountingPoliciesTextBlock" xlink:label="SignificantAccountingPoliciesTextBlock" xlink:title="SignificantAccountingPoliciesTextBlock" xlink:type="locator" />
    <link:label id="label_SignificantAccountingPoliciesTextBlock_2" xlink:label="label_SignificantAccountingPoliciesTextBlock_2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_SignificantAccountingPoliciesTextBlock" xlink:type="resource" xml:lang="en-US">Significant Accounting Policies [Text Block]</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="SignificantAccountingPoliciesTextBlock" xlink:title="label: SignificantAccountingPoliciesTextBlock to label_SignificantAccountingPoliciesTextBlock" xlink:to="label_SignificantAccountingPoliciesTextBlock_2" xlink:type="arc" />
    <link:label id="label_SignificantAccountingPoliciesTextBlock" xlink:label="label_SignificantAccountingPoliciesTextBlock" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_SignificantAccountingPoliciesTextBlock" xlink:type="resource" xml:lang="en-US">Summary of significant accounting policies</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="SignificantAccountingPoliciesTextBlock" xlink:title="label: SignificantAccountingPoliciesTextBlock to label_SignificantAccountingPoliciesTextBlock" xlink:to="label_SignificantAccountingPoliciesTextBlock" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_AssetsCurrentAbstract" xlink:label="AssetsCurrentAbstract" xlink:title="AssetsCurrentAbstract" xlink:type="locator" />
    <link:label id="label_AssetsCurrentAbstract" xlink:label="label_AssetsCurrentAbstract" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_AssetsCurrentAbstract" xlink:type="resource" xml:lang="en-US">Current assets:</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="AssetsCurrentAbstract" xlink:title="label: AssetsCurrentAbstract to label_AssetsCurrentAbstract" xlink:to="label_AssetsCurrentAbstract" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_AssetsCurrent" xlink:label="AssetsCurrent" xlink:title="AssetsCurrent" xlink:type="locator" />
    <link:label id="label_AssetsCurrent_2" xlink:label="label_AssetsCurrent_2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_AssetsCurrent" xlink:type="resource" xml:lang="en-US">Assets, Current</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="AssetsCurrent" xlink:title="label: AssetsCurrent to label_AssetsCurrent" xlink:to="label_AssetsCurrent_2" xlink:type="arc" />
    <link:label id="label_AssetsCurrent" xlink:label="label_AssetsCurrent" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:title="label_AssetsCurrent" xlink:type="resource" xml:lang="en-US">Total current assets</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="AssetsCurrent" xlink:title="label: AssetsCurrent to label_AssetsCurrent" xlink:to="label_AssetsCurrent" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_TreasuryStockMember" xlink:label="TreasuryStockMember" xlink:title="TreasuryStockMember" xlink:type="locator" />
    <link:label id="label_TreasuryStockMember" xlink:label="label_TreasuryStockMember" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_TreasuryStockMember" xlink:type="resource" xml:lang="en-US">Treasury Stock</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="TreasuryStockMember" xlink:title="label: TreasuryStockMember to label_TreasuryStockMember" xlink:to="label_TreasuryStockMember" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_UnrealizedGainLossOnSecurities" xlink:label="UnrealizedGainLossOnSecurities" xlink:title="UnrealizedGainLossOnSecurities" xlink:type="locator" />
    <link:label id="label_UnrealizedGainLossOnSecurities_2" xlink:label="label_UnrealizedGainLossOnSecurities_2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_UnrealizedGainLossOnSecurities" xlink:type="resource" xml:lang="en-US">Unrealized Gain (Loss) on Securities</link:label>
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    <link:label id="label_UnrealizedGainLossOnSecurities" xlink:label="label_UnrealizedGainLossOnSecurities" xlink:role="http://xbrl.us/us-gaap/role/label/negated" xlink:title="label_UnrealizedGainLossOnSecurities" xlink:type="resource" xml:lang="en-US">Unrealized gain on auction rate securities classified as trading securities</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="UnrealizedGainLossOnSecurities" xlink:title="label: UnrealizedGainLossOnSecurities to label_UnrealizedGainLossOnSecurities" xlink:to="label_UnrealizedGainLossOnSecurities" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_WeightedAverageNumberOfDilutedSharesOutstanding" xlink:label="WeightedAverageNumberOfDilutedSharesOutstanding" xlink:title="WeightedAverageNumberOfDilutedSharesOutstanding" xlink:type="locator" />
    <link:label id="label_WeightedAverageNumberOfDilutedSharesOutstanding_2" xlink:label="label_WeightedAverageNumberOfDilutedSharesOutstanding_2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_WeightedAverageNumberOfDilutedSharesOutstanding" xlink:type="resource" xml:lang="en-US">Weighted Average Number of Shares Outstanding, Diluted</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="WeightedAverageNumberOfDilutedSharesOutstanding" xlink:title="label: WeightedAverageNumberOfDilutedSharesOutstanding to label_WeightedAverageNumberOfDilutedSharesOutstanding" xlink:to="label_WeightedAverageNumberOfDilutedSharesOutstanding_2" xlink:type="arc" />
    <link:label id="label_WeightedAverageNumberOfDilutedSharesOutstanding" xlink:label="label_WeightedAverageNumberOfDilutedSharesOutstanding" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_WeightedAverageNumberOfDilutedSharesOutstanding" xlink:type="resource" xml:lang="en-US">Diluted (in shares)</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="WeightedAverageNumberOfDilutedSharesOutstanding" xlink:title="label: WeightedAverageNumberOfDilutedSharesOutstanding to label_WeightedAverageNumberOfDilutedSharesOutstanding" xlink:to="label_WeightedAverageNumberOfDilutedSharesOutstanding" xlink:type="arc" />
    <link:label id="label_WeightedAverageNumberOfDilutedSharesOutstanding_3" xlink:label="label_WeightedAverageNumberOfDilutedSharesOutstanding_3" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:title="label_WeightedAverageNumberOfDilutedSharesOutstanding" xlink:type="resource" xml:lang="en-US">Denominator for diluted earnings per common share - weighted-average common shares outstanding plus dilutive effect of employee stock options (in shares)</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="WeightedAverageNumberOfDilutedSharesOutstanding" xlink:title="label: WeightedAverageNumberOfDilutedSharesOutstanding to label_WeightedAverageNumberOfDilutedSharesOutstanding" xlink:to="label_WeightedAverageNumberOfDilutedSharesOutstanding_3" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_WeightedAverageNumberOfSharesOutstandingBasic" xlink:label="WeightedAverageNumberOfSharesOutstandingBasic" xlink:title="WeightedAverageNumberOfSharesOutstandingBasic" xlink:type="locator" />
    <link:label id="label_WeightedAverageNumberOfSharesOutstandingBasic_2" xlink:label="label_WeightedAverageNumberOfSharesOutstandingBasic_2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_WeightedAverageNumberOfSharesOutstandingBasic" xlink:type="resource" xml:lang="en-US">Weighted Average Number of Shares Outstanding, Basic</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="WeightedAverageNumberOfSharesOutstandingBasic" xlink:title="label: WeightedAverageNumberOfSharesOutstandingBasic to label_WeightedAverageNumberOfSharesOutstandingBasic" xlink:to="label_WeightedAverageNumberOfSharesOutstandingBasic_2" xlink:type="arc" />
    <link:label id="label_WeightedAverageNumberOfSharesOutstandingBasic" xlink:label="label_WeightedAverageNumberOfSharesOutstandingBasic" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_WeightedAverageNumberOfSharesOutstandingBasic" xlink:type="resource" xml:lang="en-US">Basic (in shares)</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="WeightedAverageNumberOfSharesOutstandingBasic" xlink:title="label: WeightedAverageNumberOfSharesOutstandingBasic to label_WeightedAverageNumberOfSharesOutstandingBasic" xlink:to="label_WeightedAverageNumberOfSharesOutstandingBasic" xlink:type="arc" />
    <link:label id="label_WeightedAverageNumberOfSharesOutstandingBasic_3" xlink:label="label_WeightedAverageNumberOfSharesOutstandingBasic_3" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:title="label_WeightedAverageNumberOfSharesOutstandingBasic" xlink:type="resource" xml:lang="en-US">Denominator for basic earnings per common share - weighted-average common shares outstanding (in shares)</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="WeightedAverageNumberOfSharesOutstandingBasic" xlink:title="label: WeightedAverageNumberOfSharesOutstandingBasic to label_WeightedAverageNumberOfSharesOutstandingBasic" xlink:to="label_WeightedAverageNumberOfSharesOutstandingBasic_3" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_CommonStockMember" xlink:label="CommonStockMember" xlink:title="CommonStockMember" xlink:type="locator" />
    <link:label id="label_CommonStockMember" xlink:label="label_CommonStockMember" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_CommonStockMember" xlink:type="resource" xml:lang="en-US">Common Stock</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="CommonStockMember" xlink:title="label: CommonStockMember to label_CommonStockMember" xlink:to="label_CommonStockMember" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_ResearchAndDevelopmentExpense" xlink:label="ResearchAndDevelopmentExpense" xlink:title="ResearchAndDevelopmentExpense" xlink:type="locator" />
    <link:label id="label_ResearchAndDevelopmentExpense_2" xlink:label="label_ResearchAndDevelopmentExpense_2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_ResearchAndDevelopmentExpense" xlink:type="resource" xml:lang="en-US">Research and Development Expense</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="ResearchAndDevelopmentExpense" xlink:title="label: ResearchAndDevelopmentExpense to label_ResearchAndDevelopmentExpense" xlink:to="label_ResearchAndDevelopmentExpense_2" xlink:type="arc" />
    <link:label id="label_ResearchAndDevelopmentExpense" xlink:label="label_ResearchAndDevelopmentExpense" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_ResearchAndDevelopmentExpense" xlink:type="resource" xml:lang="en-US">Product development</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="ResearchAndDevelopmentExpense" xlink:title="label: ResearchAndDevelopmentExpense to label_ResearchAndDevelopmentExpense" xlink:to="label_ResearchAndDevelopmentExpense" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_AvailableForSaleSecuritiesDebtSecuritiesNoncurrent" xlink:label="AvailableForSaleSecuritiesDebtSecuritiesNoncurrent" xlink:title="AvailableForSaleSecuritiesDebtSecuritiesNoncurrent" xlink:type="locator" />
    <link:label id="label_AvailableForSaleSecuritiesDebtSecuritiesNoncurrent_2" xlink:label="label_AvailableForSaleSecuritiesDebtSecuritiesNoncurrent_2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_AvailableForSaleSecuritiesDebtSecuritiesNoncurrent" xlink:type="resource" xml:lang="en-US">Available-for-sale Securities, Debt Securities, Noncurrent</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="AvailableForSaleSecuritiesDebtSecuritiesNoncurrent" xlink:title="label: AvailableForSaleSecuritiesDebtSecuritiesNoncurrent to label_AvailableForSaleSecuritiesDebtSecuritiesNoncurrent" xlink:to="label_AvailableForSaleSecuritiesDebtSecuritiesNoncurrent_2" xlink:type="arc" />
    <link:label id="label_AvailableForSaleSecuritiesDebtSecuritiesNoncurrent" xlink:label="label_AvailableForSaleSecuritiesDebtSecuritiesNoncurrent" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_AvailableForSaleSecuritiesDebtSecuritiesNoncurrent" xlink:type="resource" xml:lang="en-US">Long-term investments</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="AvailableForSaleSecuritiesDebtSecuritiesNoncurrent" xlink:title="label: AvailableForSaleSecuritiesDebtSecuritiesNoncurrent to label_AvailableForSaleSecuritiesDebtSecuritiesNoncurrent" xlink:to="label_AvailableForSaleSecuritiesDebtSecuritiesNoncurrent" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_Assets" xlink:label="Assets" xlink:title="Assets" xlink:type="locator" />
    <link:label id="label_Assets_2" xlink:label="label_Assets_2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_Assets" xlink:type="resource" xml:lang="en-US">Assets, Total</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="Assets" xlink:title="label: Assets to label_Assets" xlink:to="label_Assets_2" xlink:type="arc" />
    <link:label id="label_Assets" xlink:label="label_Assets" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:title="label_Assets" xlink:type="resource" xml:lang="en-US">Total assets</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="Assets" xlink:title="label: Assets to label_Assets" xlink:to="label_Assets" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_IntangibleAssetsDisclosureTextBlock" xlink:label="IntangibleAssetsDisclosureTextBlock" xlink:title="IntangibleAssetsDisclosureTextBlock" xlink:type="locator" />
    <link:label id="label_IntangibleAssetsDisclosureTextBlock_2" xlink:label="label_IntangibleAssetsDisclosureTextBlock_2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_IntangibleAssetsDisclosureTextBlock" xlink:type="resource" xml:lang="en-US">Intangible Assets Disclosure [Text Block]</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="IntangibleAssetsDisclosureTextBlock" xlink:title="label: IntangibleAssetsDisclosureTextBlock to label_IntangibleAssetsDisclosureTextBlock" xlink:to="label_IntangibleAssetsDisclosureTextBlock_2" xlink:type="arc" />
    <link:label id="label_IntangibleAssetsDisclosureTextBlock" xlink:label="label_IntangibleAssetsDisclosureTextBlock" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_IntangibleAssetsDisclosureTextBlock" xlink:type="resource" xml:lang="en-US">Intangible assets, net</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="IntangibleAssetsDisclosureTextBlock" xlink:title="label: IntangibleAssetsDisclosureTextBlock to label_IntangibleAssetsDisclosureTextBlock" xlink:to="label_IntangibleAssetsDisclosureTextBlock" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_OtherLiabilitiesNoncurrent" xlink:label="OtherLiabilitiesNoncurrent" xlink:title="OtherLiabilitiesNoncurrent" xlink:type="locator" />
    <link:label id="label_OtherLiabilitiesNoncurrent_2" xlink:label="label_OtherLiabilitiesNoncurrent_2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_OtherLiabilitiesNoncurrent" xlink:type="resource" xml:lang="en-US">Other Liabilities, Noncurrent</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="OtherLiabilitiesNoncurrent" xlink:title="label: OtherLiabilitiesNoncurrent to label_OtherLiabilitiesNoncurrent" xlink:to="label_OtherLiabilitiesNoncurrent_2" xlink:type="arc" />
    <link:label id="label_OtherLiabilitiesNoncurrent" xlink:label="label_OtherLiabilitiesNoncurrent" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_OtherLiabilitiesNoncurrent" xlink:type="resource" xml:lang="en-US">Other liabilities</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="OtherLiabilitiesNoncurrent" xlink:title="label: OtherLiabilitiesNoncurrent to label_OtherLiabilitiesNoncurrent" xlink:to="label_OtherLiabilitiesNoncurrent" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_DeferredTaxAssetsNetNoncurrent" xlink:label="DeferredTaxAssetsNetNoncurrent" xlink:title="DeferredTaxAssetsNetNoncurrent" xlink:type="locator" />
    <link:label id="label_DeferredTaxAssetsNetNoncurrent" xlink:label="label_DeferredTaxAssetsNetNoncurrent" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_DeferredTaxAssetsNetNoncurrent" xlink:type="resource" xml:lang="en-US">Deferred income taxes, net</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="DeferredTaxAssetsNetNoncurrent" xlink:title="label: DeferredTaxAssetsNetNoncurrent to label_DeferredTaxAssetsNetNoncurrent" xlink:to="label_DeferredTaxAssetsNetNoncurrent" xlink:type="arc" />
    <link:label id="label_DeferredTaxAssetsNetNoncurrent_2" xlink:label="label_DeferredTaxAssetsNetNoncurrent_2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_DeferredTaxAssetsNetNoncurrent" xlink:type="resource" xml:lang="en-US">Deferred Tax Assets, Net, Noncurrent</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="DeferredTaxAssetsNetNoncurrent" xlink:title="label: DeferredTaxAssetsNetNoncurrent to label_DeferredTaxAssetsNetNoncurrent" xlink:to="label_DeferredTaxAssetsNetNoncurrent_2" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_DisclosureOfCompensationRelatedCostsShareBasedPaymentsTextBlock" xlink:label="DisclosureOfCompensationRelatedCostsShareBasedPaymentsTextBlock" xlink:title="DisclosureOfCompensationRelatedCostsShareBasedPaymentsTextBlock" xlink:type="locator" />
    <link:label id="label_DisclosureOfCompensationRelatedCostsShareBasedPaymentsTextBlock_2" xlink:label="label_DisclosureOfCompensationRelatedCostsShareBasedPaymentsTextBlock_2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_DisclosureOfCompensationRelatedCostsShareBasedPaymentsTextBlock" xlink:type="resource" xml:lang="en-US">Disclosure of Compensation Related Costs, Share-based Payments [Text Block]</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="DisclosureOfCompensationRelatedCostsShareBasedPaymentsTextBlock" xlink:title="label: DisclosureOfCompensationRelatedCostsShareBasedPaymentsTextBlock to label_DisclosureOfCompensationRelatedCostsShareBasedPaymentsTextBlock" xlink:to="label_DisclosureOfCompensationRelatedCostsShareBasedPaymentsTextBlock_2" xlink:type="arc" />
    <link:label id="label_DisclosureOfCompensationRelatedCostsShareBasedPaymentsTextBlock" xlink:label="label_DisclosureOfCompensationRelatedCostsShareBasedPaymentsTextBlock" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_DisclosureOfCompensationRelatedCostsShareBasedPaymentsTextBlock" xlink:type="resource" xml:lang="en-US">Stock-Based Compensation</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="DisclosureOfCompensationRelatedCostsShareBasedPaymentsTextBlock" xlink:title="label: DisclosureOfCompensationRelatedCostsShareBasedPaymentsTextBlock to label_DisclosureOfCompensationRelatedCostsShareBasedPaymentsTextBlock" xlink:to="label_DisclosureOfCompensationRelatedCostsShareBasedPaymentsTextBlock" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_DeferredTaxAssetsNetCurrent" xlink:label="DeferredTaxAssetsNetCurrent" xlink:title="DeferredTaxAssetsNetCurrent" xlink:type="locator" />
    <link:label id="label_DeferredTaxAssetsNetCurrent_2" xlink:label="label_DeferredTaxAssetsNetCurrent_2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_DeferredTaxAssetsNetCurrent" xlink:type="resource" xml:lang="en-US">Deferred Tax Assets, Net, Current</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="DeferredTaxAssetsNetCurrent" xlink:title="label: DeferredTaxAssetsNetCurrent to label_DeferredTaxAssetsNetCurrent" xlink:to="label_DeferredTaxAssetsNetCurrent_2" xlink:type="arc" />
    <link:label id="label_DeferredTaxAssetsNetCurrent" xlink:label="label_DeferredTaxAssetsNetCurrent" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_DeferredTaxAssetsNetCurrent" xlink:type="resource" xml:lang="en-US">Deferred income taxes, net</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="DeferredTaxAssetsNetCurrent" xlink:title="label: DeferredTaxAssetsNetCurrent to label_DeferredTaxAssetsNetCurrent" xlink:to="label_DeferredTaxAssetsNetCurrent" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_DeferredTaxLiabilitiesNoncurrent" xlink:label="DeferredTaxLiabilitiesNoncurrent" xlink:title="DeferredTaxLiabilitiesNoncurrent" xlink:type="locator" />
    <link:label id="label_DeferredTaxLiabilitiesNoncurrent_2" xlink:label="label_DeferredTaxLiabilitiesNoncurrent_2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_DeferredTaxLiabilitiesNoncurrent" xlink:type="resource" xml:lang="en-US">Deferred Tax Liabilities, Noncurrent</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="DeferredTaxLiabilitiesNoncurrent" xlink:title="label: DeferredTaxLiabilitiesNoncurrent to label_DeferredTaxLiabilitiesNoncurrent" xlink:to="label_DeferredTaxLiabilitiesNoncurrent_2" xlink:type="arc" />
    <link:label id="label_DeferredTaxLiabilitiesNoncurrent" xlink:label="label_DeferredTaxLiabilitiesNoncurrent" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_DeferredTaxLiabilitiesNoncurrent" xlink:type="resource" xml:lang="en-US">Deferred income taxes, net</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="DeferredTaxLiabilitiesNoncurrent" xlink:title="label: DeferredTaxLiabilitiesNoncurrent to label_DeferredTaxLiabilitiesNoncurrent" xlink:to="label_DeferredTaxLiabilitiesNoncurrent" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_AssetsAbstract" xlink:label="AssetsAbstract" xlink:title="AssetsAbstract" xlink:type="locator" />
    <link:label id="label_AssetsAbstract" xlink:label="label_AssetsAbstract" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_AssetsAbstract" xlink:type="resource" xml:lang="en-US">Assets</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="AssetsAbstract" xlink:title="label: AssetsAbstract to label_AssetsAbstract" xlink:to="label_AssetsAbstract" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_FairValueMeasurementInputsDisclosureTextBlock" xlink:label="FairValueMeasurementInputsDisclosureTextBlock" xlink:title="FairValueMeasurementInputsDisclosureTextBlock" xlink:type="locator" />
    <link:label id="label_FairValueMeasurementInputsDisclosureTextBlock_2" xlink:label="label_FairValueMeasurementInputsDisclosureTextBlock_2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_FairValueMeasurementInputsDisclosureTextBlock" xlink:type="resource" xml:lang="en-US">Fair Value, Measurement Inputs, Disclosure [Text Block]</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="FairValueMeasurementInputsDisclosureTextBlock" xlink:title="label: FairValueMeasurementInputsDisclosureTextBlock to label_FairValueMeasurementInputsDisclosureTextBlock" xlink:to="label_FairValueMeasurementInputsDisclosureTextBlock_2" xlink:type="arc" />
    <link:label id="label_FairValueMeasurementInputsDisclosureTextBlock" xlink:label="label_FairValueMeasurementInputsDisclosureTextBlock" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_FairValueMeasurementInputsDisclosureTextBlock" xlink:type="resource" xml:lang="en-US">Fair value measurements</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="FairValueMeasurementInputsDisclosureTextBlock" xlink:title="label: FairValueMeasurementInputsDisclosureTextBlock to label_FairValueMeasurementInputsDisclosureTextBlock" xlink:to="label_FairValueMeasurementInputsDisclosureTextBlock" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_TreasuryStockValue" xlink:label="TreasuryStockValue" xlink:title="TreasuryStockValue" xlink:type="locator" />
    <link:label id="label_TreasuryStockValue_2" xlink:label="label_TreasuryStockValue_2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_TreasuryStockValue" xlink:type="resource" xml:lang="en-US">Treasury Stock, Value</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="TreasuryStockValue" xlink:title="label: TreasuryStockValue to label_TreasuryStockValue" xlink:to="label_TreasuryStockValue_2" xlink:type="arc" />
    <link:label id="label_TreasuryStockValue" xlink:label="label_TreasuryStockValue" xlink:role="http://xbrl.us/us-gaap/role/label/negated" xlink:title="label_TreasuryStockValue" xlink:type="resource" xml:lang="en-US">Less: Treasury stock, at cost, 146,059,301 and 113,686,498 at June 30, 2010 and December 31, 2009, respectively</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="TreasuryStockValue" xlink:title="label: TreasuryStockValue to label_TreasuryStockValue" xlink:to="label_TreasuryStockValue" xlink:type="arc" />
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    <link:label id="label_CommonStockSharesIssued" xlink:label="label_CommonStockSharesIssued" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_CommonStockSharesIssued" xlink:type="resource" xml:lang="en-US">Common stock, shares issued</link:label>
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    <link:label id="label_OtherAssetsNoncurrent" xlink:label="label_OtherAssetsNoncurrent" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_OtherAssetsNoncurrent" xlink:type="resource" xml:lang="en-US">Other assets</link:label>
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    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_StockIssuedDuringPeriodValueShareBasedCompensation" xlink:label="StockIssuedDuringPeriodValueShareBasedCompensation" xlink:title="StockIssuedDuringPeriodValueShareBasedCompensation" xlink:type="locator" />
    <link:label id="label_StockIssuedDuringPeriodValueShareBasedCompensation_2" xlink:label="label_StockIssuedDuringPeriodValueShareBasedCompensation_2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_StockIssuedDuringPeriodValueShareBasedCompensation" xlink:type="resource" xml:lang="en-US">Stock Issued During Period, Value, Share-based Compensation</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="StockIssuedDuringPeriodValueShareBasedCompensation" xlink:title="label: StockIssuedDuringPeriodValueShareBasedCompensation to label_StockIssuedDuringPeriodValueShareBasedCompensation" xlink:to="label_StockIssuedDuringPeriodValueShareBasedCompensation_2" xlink:type="arc" />
    <link:label id="label_StockIssuedDuringPeriodValueShareBasedCompensation" xlink:label="label_StockIssuedDuringPeriodValueShareBasedCompensation" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_StockIssuedDuringPeriodValueShareBasedCompensation" xlink:type="resource" xml:lang="en-US">Issuance of common stock pursuant to employee stock options and restricted stock rights</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="StockIssuedDuringPeriodValueShareBasedCompensation" xlink:title="label: StockIssuedDuringPeriodValueShareBasedCompensation to label_StockIssuedDuringPeriodValueShareBasedCompensation" xlink:to="label_StockIssuedDuringPeriodValueShareBasedCompensation" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_StockRepurchasedAndRetiredDuringPeriodValue" xlink:label="StockRepurchasedAndRetiredDuringPeriodValue" xlink:title="StockRepurchasedAndRetiredDuringPeriodValue" xlink:type="locator" />
    <link:label id="label_StockRepurchasedAndRetiredDuringPeriodValue" xlink:label="label_StockRepurchasedAndRetiredDuringPeriodValue" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_StockRepurchasedAndRetiredDuringPeriodValue" xlink:type="resource" xml:lang="en-US">Tender offer (see Note 1)</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="StockRepurchasedAndRetiredDuringPeriodValue" xlink:title="label: StockRepurchasedAndRetiredDuringPeriodValue to label_StockRepurchasedAndRetiredDuringPeriodValue" xlink:to="label_StockRepurchasedAndRetiredDuringPeriodValue" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_StockIssuedDuringPeriodSharesShareBasedCompensation" xlink:label="StockIssuedDuringPeriodSharesShareBasedCompensation" xlink:title="StockIssuedDuringPeriodSharesShareBasedCompensation" xlink:type="locator" />
    <link:label id="label_StockIssuedDuringPeriodSharesShareBasedCompensation_2" xlink:label="label_StockIssuedDuringPeriodSharesShareBasedCompensation_2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_StockIssuedDuringPeriodSharesShareBasedCompensation" xlink:type="resource" xml:lang="en-US">Stock Issued During Period, Shares, Share-based Compensation</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="StockIssuedDuringPeriodSharesShareBasedCompensation" xlink:title="label: StockIssuedDuringPeriodSharesShareBasedCompensation to label_StockIssuedDuringPeriodSharesShareBasedCompensation" xlink:to="label_StockIssuedDuringPeriodSharesShareBasedCompensation_2" xlink:type="arc" />
    <link:label id="label_StockIssuedDuringPeriodSharesShareBasedCompensation" xlink:label="label_StockIssuedDuringPeriodSharesShareBasedCompensation" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_StockIssuedDuringPeriodSharesShareBasedCompensation" xlink:type="resource" xml:lang="en-US">Issuance of common stock pursuant to employee stock options and restricted stock rights (in shares)</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="StockIssuedDuringPeriodSharesShareBasedCompensation" xlink:title="label: StockIssuedDuringPeriodSharesShareBasedCompensation to label_StockIssuedDuringPeriodSharesShareBasedCompensation" xlink:to="label_StockIssuedDuringPeriodSharesShareBasedCompensation" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_TreasuryStockSharesAcquired" xlink:label="TreasuryStockSharesAcquired" xlink:title="TreasuryStockSharesAcquired" xlink:type="locator" />
    <link:label id="label_TreasuryStockSharesAcquired_2" xlink:label="label_TreasuryStockSharesAcquired_2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_TreasuryStockSharesAcquired" xlink:type="resource" xml:lang="en-US">Treasury Stock, Shares, Acquired</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="TreasuryStockSharesAcquired" xlink:title="label: TreasuryStockSharesAcquired to label_TreasuryStockSharesAcquired" xlink:to="label_TreasuryStockSharesAcquired_2" xlink:type="arc" />
    <link:label id="label_TreasuryStockSharesAcquired" xlink:label="label_TreasuryStockSharesAcquired" xlink:role="http://xbrl.us/us-gaap/role/label/negated" xlink:title="label_TreasuryStockSharesAcquired" xlink:type="resource" xml:lang="en-US">Shares repurchased (in shares)</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="TreasuryStockSharesAcquired" xlink:title="label: TreasuryStockSharesAcquired to label_TreasuryStockSharesAcquired" xlink:to="label_TreasuryStockSharesAcquired" xlink:type="arc" />
    <link:label id="label_TreasuryStockSharesAcquired_3" xlink:label="label_TreasuryStockSharesAcquired_3" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_TreasuryStockSharesAcquired" xlink:type="resource" xml:lang="en-US">Shares of common stock agreed to repurchase (in shares)</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="TreasuryStockSharesAcquired" xlink:title="label: TreasuryStockSharesAcquired to label_TreasuryStockSharesAcquired" xlink:to="label_TreasuryStockSharesAcquired_3" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_CostsAndExpensesAbstract" xlink:label="CostsAndExpensesAbstract" xlink:title="CostsAndExpensesAbstract" xlink:type="locator" />
    <link:label id="label_CostsAndExpensesAbstract" xlink:label="label_CostsAndExpensesAbstract" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_CostsAndExpensesAbstract" xlink:type="resource" xml:lang="en-US">Costs and expenses</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="CostsAndExpensesAbstract" xlink:title="label: CostsAndExpensesAbstract to label_CostsAndExpensesAbstract" xlink:to="label_CostsAndExpensesAbstract" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_CostsAndExpenses" xlink:label="CostsAndExpenses" xlink:title="CostsAndExpenses" xlink:type="locator" />
    <link:label id="label_CostsAndExpenses_2" xlink:label="label_CostsAndExpenses_2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_CostsAndExpenses" xlink:type="resource" xml:lang="en-US">Total Costs and Expenses</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="CostsAndExpenses" xlink:title="label: CostsAndExpenses to label_CostsAndExpenses" xlink:to="label_CostsAndExpenses_2" xlink:type="arc" />
    <link:label id="label_CostsAndExpenses" xlink:label="label_CostsAndExpenses" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:title="label_CostsAndExpenses" xlink:type="resource" xml:lang="en-US">Total costs and expenses</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="CostsAndExpenses" xlink:title="label: CostsAndExpenses to label_CostsAndExpenses" xlink:to="label_CostsAndExpenses" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_TreasuryStockValueAcquiredCostMethod" xlink:label="TreasuryStockValueAcquiredCostMethod" xlink:title="TreasuryStockValueAcquiredCostMethod" xlink:type="locator" />
    <link:label id="label_TreasuryStockValueAcquiredCostMethod_2" xlink:label="label_TreasuryStockValueAcquiredCostMethod_2" xlink:role="http://xbrl.us/us-gaap/role/label/negated" xlink:title="label_TreasuryStockValueAcquiredCostMethod" xlink:type="resource" xml:lang="en-US">Shares repurchased</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="TreasuryStockValueAcquiredCostMethod" xlink:title="label: TreasuryStockValueAcquiredCostMethod to label_TreasuryStockValueAcquiredCostMethod" xlink:to="label_TreasuryStockValueAcquiredCostMethod_2" xlink:type="arc" />
    <link:label id="label_TreasuryStockValueAcquiredCostMethod" xlink:label="label_TreasuryStockValueAcquiredCostMethod" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_TreasuryStockValueAcquiredCostMethod" xlink:type="resource" xml:lang="en-US">Treasury Stock, Value, Acquired, Cost Method</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="TreasuryStockValueAcquiredCostMethod" xlink:title="label: TreasuryStockValueAcquiredCostMethod to label_TreasuryStockValueAcquiredCostMethod" xlink:to="label_TreasuryStockValueAcquiredCostMethod" xlink:type="arc" />
    <link:label id="label_TreasuryStockValueAcquiredCostMethod_3" xlink:label="label_TreasuryStockValueAcquiredCostMethod_3" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_TreasuryStockValueAcquiredCostMethod" xlink:type="resource" xml:lang="en-US">Shares of common stock agreed to repurchase</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="TreasuryStockValueAcquiredCostMethod" xlink:title="label: TreasuryStockValueAcquiredCostMethod to label_TreasuryStockValueAcquiredCostMethod" xlink:to="label_TreasuryStockValueAcquiredCostMethod_3" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_AdjustmentsToAdditionalPaidInCapitalTaxEffectFromShareBasedCompensation" xlink:label="AdjustmentsToAdditionalPaidInCapitalTaxEffectFromShareBasedCompensation" xlink:title="AdjustmentsToAdditionalPaidInCapitalTaxEffectFromShareBasedCompensation" xlink:type="locator" />
    <link:label id="label_AdjustmentsToAdditionalPaidInCapitalTaxEffectFromShareBasedCompensation_2" xlink:label="label_AdjustmentsToAdditionalPaidInCapitalTaxEffectFromShareBasedCompensation_2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_AdjustmentsToAdditionalPaidInCapitalTaxEffectFromShareBasedCompensation" xlink:type="resource" xml:lang="en-US">Adjustments to Additional Paid in Capital, Tax Effect from Share-based Compensation</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="AdjustmentsToAdditionalPaidInCapitalTaxEffectFromShareBasedCompensation" xlink:title="label: AdjustmentsToAdditionalPaidInCapitalTaxEffectFromShareBasedCompensation to label_AdjustmentsToAdditionalPaidInCapitalTaxEffectFromShareBasedCompensation" xlink:to="label_AdjustmentsToAdditionalPaidInCapitalTaxEffectFromShareBasedCompensation_2" xlink:type="arc" />
    <link:label id="label_AdjustmentsToAdditionalPaidInCapitalTaxEffectFromShareBasedCompensation" xlink:label="label_AdjustmentsToAdditionalPaidInCapitalTaxEffectFromShareBasedCompensation" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_AdjustmentsToAdditionalPaidInCapitalTaxEffectFromShareBasedCompensation" xlink:type="resource" xml:lang="en-US">Tax effect from stock plans</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="AdjustmentsToAdditionalPaidInCapitalTaxEffectFromShareBasedCompensation" xlink:title="label: AdjustmentsToAdditionalPaidInCapitalTaxEffectFromShareBasedCompensation to label_AdjustmentsToAdditionalPaidInCapitalTaxEffectFromShareBasedCompensation" xlink:to="label_AdjustmentsToAdditionalPaidInCapitalTaxEffectFromShareBasedCompensation" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_SharesIssued" xlink:label="SharesIssued" xlink:title="SharesIssued" xlink:type="locator" />
    <link:label id="label_SharesIssued_3" xlink:label="label_SharesIssued_3" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_SharesIssued" xlink:type="resource" xml:lang="en-US">Shares, Issued</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="SharesIssued" xlink:title="label: SharesIssued to label_SharesIssued" xlink:to="label_SharesIssued_3" xlink:type="arc" />
    <link:label id="label_SharesIssued" xlink:label="label_SharesIssued" xlink:role="http://www.xbrl.org/2003/role/periodStartLabel" xlink:title="label_SharesIssued" xlink:type="resource" xml:lang="en-US">Balance (in shares)</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="SharesIssued" xlink:title="label: SharesIssued to label_SharesIssued" xlink:to="label_SharesIssued" xlink:type="arc" />
    <link:label id="label_SharesIssued_2" xlink:label="label_SharesIssued_2" xlink:role="http://www.xbrl.org/2003/role/periodEndLabel" xlink:title="label_SharesIssued" xlink:type="resource" xml:lang="en-US">Balance (in shares)</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="SharesIssued" xlink:title="label: SharesIssued to label_SharesIssued" xlink:to="label_SharesIssued_2" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_ProfitLoss" xlink:label="ProfitLoss" xlink:title="ProfitLoss" xlink:type="locator" />
    <link:label id="label_ProfitLoss_4" xlink:label="label_ProfitLoss_4" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_ProfitLoss" xlink:type="resource" xml:lang="en-US">Net Income (Loss), Including Portion Attributable to Noncontrolling Interest</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="ProfitLoss" xlink:title="label: ProfitLoss to label_ProfitLoss" xlink:to="label_ProfitLoss_4" xlink:type="arc" />
    <link:label id="label_ProfitLoss" xlink:label="label_ProfitLoss" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:title="label_ProfitLoss" xlink:type="resource" xml:lang="en-US">Net income</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="ProfitLoss" xlink:title="label: ProfitLoss to label_ProfitLoss" xlink:to="label_ProfitLoss" xlink:type="arc" />
    <link:label id="label_ProfitLoss_2" xlink:label="label_ProfitLoss_2" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_ProfitLoss" xlink:type="resource" xml:lang="en-US">Net income</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="ProfitLoss" xlink:title="label: ProfitLoss to label_ProfitLoss" xlink:to="label_ProfitLoss_2" xlink:type="arc" />
    <link:label id="label_ProfitLoss_3" xlink:label="label_ProfitLoss_3" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:title="label_ProfitLoss" xlink:type="resource" xml:lang="en-US">Consolidated net income</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="ProfitLoss" xlink:title="label: ProfitLoss to label_ProfitLoss" xlink:to="label_ProfitLoss_3" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_WeightedAverageNumberOfSharesOutstandingAbstract" xlink:label="WeightedAverageNumberOfSharesOutstandingAbstract" xlink:title="WeightedAverageNumberOfSharesOutstandingAbstract" xlink:type="locator" />
    <link:label id="label_WeightedAverageNumberOfSharesOutstandingAbstract" xlink:label="label_WeightedAverageNumberOfSharesOutstandingAbstract" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_WeightedAverageNumberOfSharesOutstandingAbstract" xlink:type="resource" xml:lang="en-US">Weighted-average shares outstanding</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="WeightedAverageNumberOfSharesOutstandingAbstract" xlink:title="label: WeightedAverageNumberOfSharesOutstandingAbstract to label_WeightedAverageNumberOfSharesOutstandingAbstract" xlink:to="label_WeightedAverageNumberOfSharesOutstandingAbstract" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_StockholdersEquityIncludingPortionAttributableToNoncontrollingInterestAbstract" xlink:label="StockholdersEquityIncludingPortionAttributableToNoncontrollingInterestAbstract" xlink:title="StockholdersEquityIncludingPortionAttributableToNoncontrollingInterestAbstract" xlink:type="locator" />
    <link:label id="label_StockholdersEquityIncludingPortionAttributableToNoncontrollingInterestAbstract" xlink:label="label_StockholdersEquityIncludingPortionAttributableToNoncontrollingInterestAbstract" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_StockholdersEquityIncludingPortionAttributableToNoncontrollingInterestAbstract" xlink:type="resource" xml:lang="en-US">Shareholders' equity:</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="StockholdersEquityIncludingPortionAttributableToNoncontrollingInterestAbstract" xlink:title="label: StockholdersEquityIncludingPortionAttributableToNoncontrollingInterestAbstract to label_StockholdersEquityIncludingPortionAttributableToNoncontrollingInterestAbstract" xlink:to="label_StockholdersEquityIncludingPortionAttributableToNoncontrollingInterestAbstract" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_StockholdersEquityIncludingPortionAttributableToNoncontrollingInterest" xlink:label="StockholdersEquityIncludingPortionAttributableToNoncontrollingInterest" xlink:title="StockholdersEquityIncludingPortionAttributableToNoncontrollingInterest" xlink:type="locator" />
    <link:label id="label_StockholdersEquityIncludingPortionAttributableToNoncontrollingInterest_4" xlink:label="label_StockholdersEquityIncludingPortionAttributableToNoncontrollingInterest_4" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_StockholdersEquityIncludingPortionAttributableToNoncontrollingInterest" xlink:type="resource" xml:lang="en-US">Stockholders' Equity, Including Portion Attributable to Noncontrolling Interest</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="StockholdersEquityIncludingPortionAttributableToNoncontrollingInterest" xlink:title="label: StockholdersEquityIncludingPortionAttributableToNoncontrollingInterest to label_StockholdersEquityIncludingPortionAttributableToNoncontrollingInterest" xlink:to="label_StockholdersEquityIncludingPortionAttributableToNoncontrollingInterest_4" xlink:type="arc" />
    <link:label id="label_StockholdersEquityIncludingPortionAttributableToNoncontrollingInterest" xlink:label="label_StockholdersEquityIncludingPortionAttributableToNoncontrollingInterest" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:title="label_StockholdersEquityIncludingPortionAttributableToNoncontrollingInterest" xlink:type="resource" xml:lang="en-US">Total shareholders' equity</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="StockholdersEquityIncludingPortionAttributableToNoncontrollingInterest" xlink:title="label: StockholdersEquityIncludingPortionAttributableToNoncontrollingInterest to label_StockholdersEquityIncludingPortionAttributableToNoncontrollingInterest" xlink:to="label_StockholdersEquityIncludingPortionAttributableToNoncontrollingInterest" xlink:type="arc" />
    <link:label id="label_StockholdersEquityIncludingPortionAttributableToNoncontrollingInterest_2" xlink:label="label_StockholdersEquityIncludingPortionAttributableToNoncontrollingInterest_2" xlink:role="http://www.xbrl.org/2003/role/periodStartLabel" xlink:title="label_StockholdersEquityIncludingPortionAttributableToNoncontrollingInterest" xlink:type="resource" xml:lang="en-US">Balance</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="StockholdersEquityIncludingPortionAttributableToNoncontrollingInterest" xlink:title="label: StockholdersEquityIncludingPortionAttributableToNoncontrollingInterest to label_StockholdersEquityIncludingPortionAttributableToNoncontrollingInterest" xlink:to="label_StockholdersEquityIncludingPortionAttributableToNoncontrollingInterest_2" xlink:type="arc" />
    <link:label id="label_StockholdersEquityIncludingPortionAttributableToNoncontrollingInterest_3" xlink:label="label_StockholdersEquityIncludingPortionAttributableToNoncontrollingInterest_3" xlink:role="http://www.xbrl.org/2003/role/periodEndLabel" xlink:title="label_StockholdersEquityIncludingPortionAttributableToNoncontrollingInterest" xlink:type="resource" xml:lang="en-US">Balance</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="StockholdersEquityIncludingPortionAttributableToNoncontrollingInterest" xlink:title="label: StockholdersEquityIncludingPortionAttributableToNoncontrollingInterest to label_StockholdersEquityIncludingPortionAttributableToNoncontrollingInterest" xlink:to="label_StockholdersEquityIncludingPortionAttributableToNoncontrollingInterest_3" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_AccountsPayableCurrent" xlink:label="AccountsPayableCurrent" xlink:title="AccountsPayableCurrent" xlink:type="locator" />
    <link:label id="label_AccountsPayableCurrent_2" xlink:label="label_AccountsPayableCurrent_2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_AccountsPayableCurrent" xlink:type="resource" xml:lang="en-US">Accounts Payable, Current</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="AccountsPayableCurrent" xlink:title="label: AccountsPayableCurrent to label_AccountsPayableCurrent" xlink:to="label_AccountsPayableCurrent_2" xlink:type="arc" />
    <link:label id="label_AccountsPayableCurrent" xlink:label="label_AccountsPayableCurrent" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_AccountsPayableCurrent" xlink:type="resource" xml:lang="en-US">Accounts payable</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="AccountsPayableCurrent" xlink:title="label: AccountsPayableCurrent to label_AccountsPayableCurrent" xlink:to="label_AccountsPayableCurrent" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_AccruedLiabilitiesCurrent" xlink:label="AccruedLiabilitiesCurrent" xlink:title="AccruedLiabilitiesCurrent" xlink:type="locator" />
    <link:label id="label_AccruedLiabilitiesCurrent_2" xlink:label="label_AccruedLiabilitiesCurrent_2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_AccruedLiabilitiesCurrent" xlink:type="resource" xml:lang="en-US">Accrued Liabilities, Current</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="AccruedLiabilitiesCurrent" xlink:title="label: AccruedLiabilitiesCurrent to label_AccruedLiabilitiesCurrent" xlink:to="label_AccruedLiabilitiesCurrent_2" xlink:type="arc" />
    <link:label id="label_AccruedLiabilitiesCurrent" xlink:label="label_AccruedLiabilitiesCurrent" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_AccruedLiabilitiesCurrent" xlink:type="resource" xml:lang="en-US">Accrued expenses and other liabilities</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="AccruedLiabilitiesCurrent" xlink:title="label: AccruedLiabilitiesCurrent to label_AccruedLiabilitiesCurrent" xlink:to="label_AccruedLiabilitiesCurrent" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_CommitmentsAndContingencies2009" xlink:label="CommitmentsAndContingencies2009" xlink:title="CommitmentsAndContingencies2009" xlink:type="locator" />
    <link:label id="label_CommitmentsAndContingencies2009_2" xlink:label="label_CommitmentsAndContingencies2009_2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_CommitmentsAndContingencies2009" xlink:type="resource" xml:lang="en-US">Commitments and Contingencies.</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="CommitmentsAndContingencies2009" xlink:title="label: CommitmentsAndContingencies2009 to label_CommitmentsAndContingencies2009" xlink:to="label_CommitmentsAndContingencies2009_2" xlink:type="arc" />
    <link:label id="label_CommitmentsAndContingencies2009" xlink:label="label_CommitmentsAndContingencies2009" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_CommitmentsAndContingencies2009" xlink:type="resource" xml:lang="en-US">Commitments and contingencies (Note 12)</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="CommitmentsAndContingencies2009" xlink:title="label: CommitmentsAndContingencies2009 to label_CommitmentsAndContingencies2009" xlink:to="label_CommitmentsAndContingencies2009" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_AdjustmentsToReconcileNetIncomeLossToCashProvidedByUsedInOperatingActivitiesAbstract" xlink:label="AdjustmentsToReconcileNetIncomeLossToCashProvidedByUsedInOperatingActivitiesAbstract" xlink:title="AdjustmentsToReconcileNetIncomeLossToCashProvidedByUsedInOperatingActivitiesAbstract" xlink:type="locator" />
    <link:label id="label_AdjustmentsToReconcileNetIncomeLossToCashProvidedByUsedInOperatingActivitiesAbstract" xlink:label="label_AdjustmentsToReconcileNetIncomeLossToCashProvidedByUsedInOperatingActivitiesAbstract" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_AdjustmentsToReconcileNetIncomeLossToCashProvidedByUsedInOperatingActivitiesAbstract" xlink:type="resource" xml:lang="en-US">Adjustments to reconcile net income to net cash provided by operating activities:</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="AdjustmentsToReconcileNetIncomeLossToCashProvidedByUsedInOperatingActivitiesAbstract" xlink:title="label: AdjustmentsToReconcileNetIncomeLossToCashProvidedByUsedInOperatingActivitiesAbstract to label_AdjustmentsToReconcileNetIncomeLossToCashProvidedByUsedInOperatingActivitiesAbstract" xlink:to="label_AdjustmentsToReconcileNetIncomeLossToCashProvidedByUsedInOperatingActivitiesAbstract" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_AdjustmentsToAdditionalPaidInCapitalSharebasedCompensationRequisiteServicePeriodRecognitionValue" xlink:label="AdjustmentsToAdditionalPaidInCapitalSharebasedCompensationRequisiteServicePeriodRecognitionValue" xlink:title="AdjustmentsToAdditionalPaidInCapitalSharebasedCompensationRequisiteServicePeriodRecognitionValue" xlink:type="locator" />
    <link:label id="label_AdjustmentsToAdditionalPaidInCapitalSharebasedCompensationRequisiteServicePeriodRecognitionValue_2" xlink:label="label_AdjustmentsToAdditionalPaidInCapitalSharebasedCompensationRequisiteServicePeriodRecognitionValue_2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_AdjustmentsToAdditionalPaidInCapitalSharebasedCompensationRequisiteServicePeriodRecognitionValue" xlink:type="resource" xml:lang="en-US">Adjustments to Additional Paid in Capital, Share-based Compensation, Requisite Service Period Recognition, Value</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="AdjustmentsToAdditionalPaidInCapitalSharebasedCompensationRequisiteServicePeriodRecognitionValue" xlink:title="label: AdjustmentsToAdditionalPaidInCapitalSharebasedCompensationRequisiteServicePeriodRecognitionValue to label_AdjustmentsToAdditionalPaidInCapitalSharebasedCompensationRequisiteServicePeriodRecognitionValue" xlink:to="label_AdjustmentsToAdditionalPaidInCapitalSharebasedCompensationRequisiteServicePeriodRecognitionValue_2" xlink:type="arc" />
    <link:label id="label_AdjustmentsToAdditionalPaidInCapitalSharebasedCompensationRequisiteServicePeriodRecognitionValue" xlink:label="label_AdjustmentsToAdditionalPaidInCapitalSharebasedCompensationRequisiteServicePeriodRecognitionValue" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_AdjustmentsToAdditionalPaidInCapitalSharebasedCompensationRequisiteServicePeriodRecognitionValue" xlink:type="resource" xml:lang="en-US">Stock-based compensation expense related to employee stock options and restricted stock rights</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="AdjustmentsToAdditionalPaidInCapitalSharebasedCompensationRequisiteServicePeriodRecognitionValue" xlink:title="label: AdjustmentsToAdditionalPaidInCapitalSharebasedCompensationRequisiteServicePeriodRecognitionValue to label_AdjustmentsToAdditionalPaidInCapitalSharebasedCompensationRequisiteServicePeriodRecognitionValue" xlink:to="label_AdjustmentsToAdditionalPaidInCapitalSharebasedCompensationRequisiteServicePeriodRecognitionValue" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_NetIncomeLossAbstract" xlink:label="NetIncomeLossAbstract" xlink:title="NetIncomeLossAbstract" xlink:type="locator" />
    <link:label id="label_NetIncomeLossAbstract" xlink:label="label_NetIncomeLossAbstract" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_NetIncomeLossAbstract" xlink:type="resource" xml:lang="en-US">Net income (loss)</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="NetIncomeLossAbstract" xlink:title="label: NetIncomeLossAbstract to label_NetIncomeLossAbstract" xlink:to="label_NetIncomeLossAbstract" xlink:type="arc" />
    <link:label id="label_NetIncomeLossAbstract_2" xlink:label="label_NetIncomeLossAbstract_2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_NetIncomeLossAbstract" xlink:type="resource" xml:lang="en-US">Net income (loss)</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="NetIncomeLossAbstract" xlink:title="label: NetIncomeLossAbstract to label_NetIncomeLossAbstract" xlink:to="label_NetIncomeLossAbstract_2" xlink:type="arc" />
    <link:loc xlink:href="atvi-20100630.xsd#atvi_SubscriptionLicensingAndOtherRevenues" xlink:label="SubscriptionLicensingAndOtherRevenues" xlink:title="SubscriptionLicensingAndOtherRevenues" xlink:type="locator" />
    <link:label id="label_SubscriptionLicensingAndOtherRevenues" xlink:label="label_SubscriptionLicensingAndOtherRevenues" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_SubscriptionLicensingAndOtherRevenues" xlink:type="resource" xml:lang="en-US">Subscription, Licensing and Other Revenues</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="SubscriptionLicensingAndOtherRevenues" xlink:title="label: SubscriptionLicensingAndOtherRevenues to label_SubscriptionLicensingAndOtherRevenues" xlink:to="label_SubscriptionLicensingAndOtherRevenues" xlink:type="arc" />
    <link:label id="label_SubscriptionLicensingAndOtherRevenues_2" xlink:label="label_SubscriptionLicensingAndOtherRevenues_2" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:title="label_SubscriptionLicensingAndOtherRevenues" xlink:type="resource" xml:lang="en-US">Revenues associated with the sale of subscriptions via packaged software and prepaid subscription card payments by licensees, and other ancillary revenues recognized ratably over the subscription or licensing period.</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="SubscriptionLicensingAndOtherRevenues" xlink:title="label: SubscriptionLicensingAndOtherRevenues to label_SubscriptionLicensingAndOtherRevenues" xlink:to="label_SubscriptionLicensingAndOtherRevenues_2" xlink:type="arc" />
    <link:label id="label_SubscriptionLicensingAndOtherRevenues_3" xlink:label="label_SubscriptionLicensingAndOtherRevenues_3" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_SubscriptionLicensingAndOtherRevenues" xlink:type="resource" xml:lang="en-US">Subscription, licensing, and other revenues</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="SubscriptionLicensingAndOtherRevenues" xlink:title="label: SubscriptionLicensingAndOtherRevenues to label_SubscriptionLicensingAndOtherRevenues" xlink:to="label_SubscriptionLicensingAndOtherRevenues_3" xlink:type="arc" />
    <link:loc xlink:href="atvi-20100630.xsd#atvi_CostOfSalesProductCosts" xlink:label="CostOfSalesProductCosts" xlink:title="CostOfSalesProductCosts" xlink:type="locator" />
    <link:label id="label_CostOfSalesProductCosts" xlink:label="label_CostOfSalesProductCosts" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_CostOfSalesProductCosts" xlink:type="resource" xml:lang="en-US">Cost of Sales, Product Costs</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="CostOfSalesProductCosts" xlink:title="label: CostOfSalesProductCosts to label_CostOfSalesProductCosts" xlink:to="label_CostOfSalesProductCosts" xlink:type="arc" />
    <link:label id="label_CostOfSalesProductCosts_2" xlink:label="label_CostOfSalesProductCosts_2" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:title="label_CostOfSalesProductCosts" xlink:type="resource" xml:lang="en-US">Total costs related to goods produced and sold during the reporting period, excluding costs related to software royalties and amortization; intellectual licenses; and massively multi-player online role-playing games.</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="CostOfSalesProductCosts" xlink:title="label: CostOfSalesProductCosts to label_CostOfSalesProductCosts" xlink:to="label_CostOfSalesProductCosts_2" xlink:type="arc" />
    <link:label id="label_CostOfSalesProductCosts_3" xlink:label="label_CostOfSalesProductCosts_3" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_CostOfSalesProductCosts" xlink:type="resource" xml:lang="en-US">Cost of sales - product costs</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="CostOfSalesProductCosts" xlink:title="label: CostOfSalesProductCosts to label_CostOfSalesProductCosts" xlink:to="label_CostOfSalesProductCosts_3" xlink:type="arc" />
    <link:loc xlink:href="atvi-20100630.xsd#atvi_CostOfSalesSoftwareRoyaltiesAndAmortization" xlink:label="CostOfSalesSoftwareRoyaltiesAndAmortization" xlink:title="CostOfSalesSoftwareRoyaltiesAndAmortization" xlink:type="locator" />
    <link:label id="label_CostOfSalesSoftwareRoyaltiesAndAmortization" xlink:label="label_CostOfSalesSoftwareRoyaltiesAndAmortization" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_CostOfSalesSoftwareRoyaltiesAndAmortization" xlink:type="resource" xml:lang="en-US">Cost of Sales, Software Royalties and Amortization</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="CostOfSalesSoftwareRoyaltiesAndAmortization" xlink:title="label: CostOfSalesSoftwareRoyaltiesAndAmortization to label_CostOfSalesSoftwareRoyaltiesAndAmortization" xlink:to="label_CostOfSalesSoftwareRoyaltiesAndAmortization" xlink:type="arc" />
    <link:label id="label_CostOfSalesSoftwareRoyaltiesAndAmortization_2" xlink:label="label_CostOfSalesSoftwareRoyaltiesAndAmortization_2" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_CostOfSalesSoftwareRoyaltiesAndAmortization" xlink:type="resource" xml:lang="en-US">Cost of sales - software royalties and amortization</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="CostOfSalesSoftwareRoyaltiesAndAmortization" xlink:title="label: CostOfSalesSoftwareRoyaltiesAndAmortization to label_CostOfSalesSoftwareRoyaltiesAndAmortization" xlink:to="label_CostOfSalesSoftwareRoyaltiesAndAmortization_2" xlink:type="arc" />
    <link:label id="label_CostOfSalesSoftwareRoyaltiesAndAmortization_3" xlink:label="label_CostOfSalesSoftwareRoyaltiesAndAmortization_3" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:title="label_CostOfSalesSoftwareRoyaltiesAndAmortization" xlink:type="resource" xml:lang="en-US">The amount of expense recognized in the current period that reflects the allocation of the costs of software development over the expected benefit period of such assets.</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="CostOfSalesSoftwareRoyaltiesAndAmortization" xlink:title="label: CostOfSalesSoftwareRoyaltiesAndAmortization to label_CostOfSalesSoftwareRoyaltiesAndAmortization" xlink:to="label_CostOfSalesSoftwareRoyaltiesAndAmortization_3" xlink:type="arc" />
    <link:loc xlink:href="atvi-20100630.xsd#atvi_CostOfSalesIntellectualPropertyLicenses" xlink:label="CostOfSalesIntellectualPropertyLicenses" xlink:title="CostOfSalesIntellectualPropertyLicenses" xlink:type="locator" />
    <link:label id="label_CostOfSalesIntellectualPropertyLicenses" xlink:label="label_CostOfSalesIntellectualPropertyLicenses" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_CostOfSalesIntellectualPropertyLicenses" xlink:type="resource" xml:lang="en-US">Cost of Sales, Intellectual Property Licenses</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="CostOfSalesIntellectualPropertyLicenses" xlink:title="label: CostOfSalesIntellectualPropertyLicenses to label_CostOfSalesIntellectualPropertyLicenses" xlink:to="label_CostOfSalesIntellectualPropertyLicenses" xlink:type="arc" />
    <link:label id="label_CostOfSalesIntellectualPropertyLicenses_2" xlink:label="label_CostOfSalesIntellectualPropertyLicenses_2" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:title="label_CostOfSalesIntellectualPropertyLicenses" xlink:type="resource" xml:lang="en-US">The amount of expense recognized in the current period that reflects the allocation of the costs of intellectual property licenses over the expected benefit period of such assets.</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="CostOfSalesIntellectualPropertyLicenses" xlink:title="label: CostOfSalesIntellectualPropertyLicenses to label_CostOfSalesIntellectualPropertyLicenses" xlink:to="label_CostOfSalesIntellectualPropertyLicenses_2" xlink:type="arc" />
    <link:label id="label_CostOfSalesIntellectualPropertyLicenses_3" xlink:label="label_CostOfSalesIntellectualPropertyLicenses_3" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_CostOfSalesIntellectualPropertyLicenses" xlink:type="resource" xml:lang="en-US">Cost of sales - intellectual property licenses</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="CostOfSalesIntellectualPropertyLicenses" xlink:title="label: CostOfSalesIntellectualPropertyLicenses to label_CostOfSalesIntellectualPropertyLicenses" xlink:to="label_CostOfSalesIntellectualPropertyLicenses_3" xlink:type="arc" />
    <link:loc xlink:href="atvi-20100630.xsd#atvi_CostOfSalesMassivelyMultiplayerOnlineGame" xlink:label="CostOfSalesMassivelyMultiplayerOnlineGame" xlink:title="CostOfSalesMassivelyMultiplayerOnlineGame" xlink:type="locator" />
    <link:label id="label_CostOfSalesMassivelyMultiplayerOnlineGame" xlink:label="label_CostOfSalesMassivelyMultiplayerOnlineGame" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_CostOfSalesMassivelyMultiplayerOnlineGame" xlink:type="resource" xml:lang="en-US">Cost of Sales, Massively, Multiplayer, Online Game</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="CostOfSalesMassivelyMultiplayerOnlineGame" xlink:title="label: CostOfSalesMassivelyMultiplayerOnlineGame to label_CostOfSalesMassivelyMultiplayerOnlineGame" xlink:to="label_CostOfSalesMassivelyMultiplayerOnlineGame" xlink:type="arc" />
    <link:label id="label_CostOfSalesMassivelyMultiplayerOnlineGame_2" xlink:label="label_CostOfSalesMassivelyMultiplayerOnlineGame_2" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:title="label_CostOfSalesMassivelyMultiplayerOnlineGame" xlink:type="resource" xml:lang="en-US">Costs incurred and are directly related to generating revenues in fulfilling customer subscriptions to massively multi-player online role-playing games.</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="CostOfSalesMassivelyMultiplayerOnlineGame" xlink:title="label: CostOfSalesMassivelyMultiplayerOnlineGame to label_CostOfSalesMassivelyMultiplayerOnlineGame" xlink:to="label_CostOfSalesMassivelyMultiplayerOnlineGame_2" xlink:type="arc" />
    <link:label id="label_CostOfSalesMassivelyMultiplayerOnlineGame_3" xlink:label="label_CostOfSalesMassivelyMultiplayerOnlineGame_3" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_CostOfSalesMassivelyMultiplayerOnlineGame" xlink:type="resource" xml:lang="en-US">Cost of sales - massively multi-player online role-playing game ("MMORPG")</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="CostOfSalesMassivelyMultiplayerOnlineGame" xlink:title="label: CostOfSalesMassivelyMultiplayerOnlineGame to label_CostOfSalesMassivelyMultiplayerOnlineGame" xlink:to="label_CostOfSalesMassivelyMultiplayerOnlineGame_3" xlink:type="arc" />
    <link:loc xlink:href="atvi-20100630.xsd#atvi_SoftwareDevelopmentCurrent" xlink:label="SoftwareDevelopmentCurrent" xlink:title="SoftwareDevelopmentCurrent" xlink:type="locator" />
    <link:label id="label_SoftwareDevelopmentCurrent_2" xlink:label="label_SoftwareDevelopmentCurrent_2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_SoftwareDevelopmentCurrent" xlink:type="resource" xml:lang="en-US">Software Development, Current</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="SoftwareDevelopmentCurrent" xlink:title="label: SoftwareDevelopmentCurrent to label_SoftwareDevelopmentCurrent" xlink:to="label_SoftwareDevelopmentCurrent_2" xlink:type="arc" />
    <link:label id="label_SoftwareDevelopmentCurrent_3" xlink:label="label_SoftwareDevelopmentCurrent_3" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:title="label_SoftwareDevelopmentCurrent" xlink:type="resource" xml:lang="en-US">The current portion of capitalization of certain software development costs incurred after technological feasibility of the software is established.</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="SoftwareDevelopmentCurrent" xlink:title="label: SoftwareDevelopmentCurrent to label_SoftwareDevelopmentCurrent" xlink:to="label_SoftwareDevelopmentCurrent_3" xlink:type="arc" />
    <link:label id="label_SoftwareDevelopmentCurrent" xlink:label="label_SoftwareDevelopmentCurrent" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_SoftwareDevelopmentCurrent" xlink:type="resource" xml:lang="en-US">Software development</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="SoftwareDevelopmentCurrent" xlink:title="label: SoftwareDevelopmentCurrent to label_SoftwareDevelopmentCurrent" xlink:to="label_SoftwareDevelopmentCurrent" xlink:type="arc" />
    <link:loc xlink:href="atvi-20100630.xsd#atvi_IntellectualPropertyLicensesCurrent" xlink:label="IntellectualPropertyLicensesCurrent" xlink:title="IntellectualPropertyLicensesCurrent" xlink:type="locator" />
    <link:label id="label_IntellectualPropertyLicensesCurrent_2" xlink:label="label_IntellectualPropertyLicensesCurrent_2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_IntellectualPropertyLicensesCurrent" xlink:type="resource" xml:lang="en-US">Intellectual Property Licenses, Current</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="IntellectualPropertyLicensesCurrent" xlink:title="label: IntellectualPropertyLicensesCurrent to label_IntellectualPropertyLicensesCurrent" xlink:to="label_IntellectualPropertyLicensesCurrent_2" xlink:type="arc" />
    <link:label id="label_IntellectualPropertyLicensesCurrent_3" xlink:label="label_IntellectualPropertyLicensesCurrent_3" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:title="label_IntellectualPropertyLicensesCurrent" xlink:type="resource" xml:lang="en-US">The current portion of intellectual property license costs, which represent license fees paid to intellectual property rights holders for use of their trademarks, copyrights, software, technology, music, or other intellectual property or proprietary rights.</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="IntellectualPropertyLicensesCurrent" xlink:title="label: IntellectualPropertyLicensesCurrent to label_IntellectualPropertyLicensesCurrent" xlink:to="label_IntellectualPropertyLicensesCurrent_3" xlink:type="arc" />
    <link:label id="label_IntellectualPropertyLicensesCurrent" xlink:label="label_IntellectualPropertyLicensesCurrent" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_IntellectualPropertyLicensesCurrent" xlink:type="resource" xml:lang="en-US">Intellectual property licenses</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="IntellectualPropertyLicensesCurrent" xlink:title="label: IntellectualPropertyLicensesCurrent to label_IntellectualPropertyLicensesCurrent" xlink:to="label_IntellectualPropertyLicensesCurrent" xlink:type="arc" />
    <link:loc xlink:href="atvi-20100630.xsd#atvi_SoftwareDevelopmentNoncurrent" xlink:label="SoftwareDevelopmentNoncurrent" xlink:title="SoftwareDevelopmentNoncurrent" xlink:type="locator" />
    <link:label id="label_SoftwareDevelopmentNoncurrent_2" xlink:label="label_SoftwareDevelopmentNoncurrent_2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_SoftwareDevelopmentNoncurrent" xlink:type="resource" xml:lang="en-US">Software Development, Noncurrent</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="SoftwareDevelopmentNoncurrent" xlink:title="label: SoftwareDevelopmentNoncurrent to label_SoftwareDevelopmentNoncurrent" xlink:to="label_SoftwareDevelopmentNoncurrent_2" xlink:type="arc" />
    <link:label id="label_SoftwareDevelopmentNoncurrent_3" xlink:label="label_SoftwareDevelopmentNoncurrent_3" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:title="label_SoftwareDevelopmentNoncurrent" xlink:type="resource" xml:lang="en-US">The noncurrent portion of capitalization of certain software development costs incurred after technological feasibility of the software is established.</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="SoftwareDevelopmentNoncurrent" xlink:title="label: SoftwareDevelopmentNoncurrent to label_SoftwareDevelopmentNoncurrent" xlink:to="label_SoftwareDevelopmentNoncurrent_3" xlink:type="arc" />
    <link:label id="label_SoftwareDevelopmentNoncurrent" xlink:label="label_SoftwareDevelopmentNoncurrent" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_SoftwareDevelopmentNoncurrent" xlink:type="resource" xml:lang="en-US">Software development</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="SoftwareDevelopmentNoncurrent" xlink:title="label: SoftwareDevelopmentNoncurrent to label_SoftwareDevelopmentNoncurrent" xlink:to="label_SoftwareDevelopmentNoncurrent" xlink:type="arc" />
    <link:loc xlink:href="atvi-20100630.xsd#atvi_IntellectualPropertyLicensesNoncurrent" xlink:label="IntellectualPropertyLicensesNoncurrent" xlink:title="IntellectualPropertyLicensesNoncurrent" xlink:type="locator" />
    <link:label id="label_IntellectualPropertyLicensesNoncurrent_2" xlink:label="label_IntellectualPropertyLicensesNoncurrent_2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_IntellectualPropertyLicensesNoncurrent" xlink:type="resource" xml:lang="en-US">Intellectual Property Licenses, Noncurrent</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="IntellectualPropertyLicensesNoncurrent" xlink:title="label: IntellectualPropertyLicensesNoncurrent to label_IntellectualPropertyLicensesNoncurrent" xlink:to="label_IntellectualPropertyLicensesNoncurrent_2" xlink:type="arc" />
    <link:label id="label_IntellectualPropertyLicensesNoncurrent_3" xlink:label="label_IntellectualPropertyLicensesNoncurrent_3" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:title="label_IntellectualPropertyLicensesNoncurrent" xlink:type="resource" xml:lang="en-US">The noncurrent portion of intellectual property license costs, which represent license fees paid to intellectual property rights holders for use of their trademarks, copyrights, software, technology, music, or other intellectual property or proprietary rights.</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="IntellectualPropertyLicensesNoncurrent" xlink:title="label: IntellectualPropertyLicensesNoncurrent to label_IntellectualPropertyLicensesNoncurrent" xlink:to="label_IntellectualPropertyLicensesNoncurrent_3" xlink:type="arc" />
    <link:label id="label_IntellectualPropertyLicensesNoncurrent" xlink:label="label_IntellectualPropertyLicensesNoncurrent" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_IntellectualPropertyLicensesNoncurrent" xlink:type="resource" xml:lang="en-US">Intellectual property licenses</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="IntellectualPropertyLicensesNoncurrent" xlink:title="label: IntellectualPropertyLicensesNoncurrent to label_IntellectualPropertyLicensesNoncurrent" xlink:to="label_IntellectualPropertyLicensesNoncurrent" xlink:type="arc" />
    <link:loc xlink:href="atvi-20100630.xsd#atvi_AmortizationAndWriteOffsOfCapitalizedSoftwareDevelopmentCostsAndIntellectualPropertyLicenses" xlink:label="AmortizationAndWriteOffsOfCapitalizedSoftwareDevelopmentCostsAndIntellectualPropertyLicenses" xlink:title="AmortizationAndWriteOffsOfCapitalizedSoftwareDevelopmentCostsAndIntellectualPropertyLicenses" xlink:type="locator" />
    <link:label id="label_AmortizationAndWriteOffsOfCapitalizedSoftwareDevelopmentCostsAndIntellectualPropertyLicenses" xlink:label="label_AmortizationAndWriteOffsOfCapitalizedSoftwareDevelopmentCostsAndIntellectualPropertyLicenses" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_AmortizationAndWriteOffsOfCapitalizedSoftwareDevelopmentCostsAndIntellectualPropertyLicenses" xlink:type="resource" xml:lang="en-US">Amortization and write-off of capitalized software development costs and intellectual property licenses</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="AmortizationAndWriteOffsOfCapitalizedSoftwareDevelopmentCostsAndIntellectualPropertyLicenses" xlink:title="label: AmortizationAndWriteOffsOfCapitalizedSoftwareDevelopmentCostsAndIntellectualPropertyLicenses to label_AmortizationAndWriteOffsOfCapitalizedSoftwareDevelopmentCostsAndIntellectualPropertyLicenses" xlink:to="label_AmortizationAndWriteOffsOfCapitalizedSoftwareDevelopmentCostsAndIntellectualPropertyLicenses" xlink:type="arc" />
    <link:label id="label_AmortizationAndWriteOffsOfCapitalizedSoftwareDevelopmentCostsAndIntellectualPropertyLicenses_2" xlink:label="label_AmortizationAndWriteOffsOfCapitalizedSoftwareDevelopmentCostsAndIntellectualPropertyLicenses_2" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:title="label_AmortizationAndWriteOffsOfCapitalizedSoftwareDevelopmentCostsAndIntellectualPropertyLicenses" xlink:type="resource" xml:lang="en-US">Amortization and write-offs of capitalized software development costs and intellectual property licenses.</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="AmortizationAndWriteOffsOfCapitalizedSoftwareDevelopmentCostsAndIntellectualPropertyLicenses" xlink:title="label: AmortizationAndWriteOffsOfCapitalizedSoftwareDevelopmentCostsAndIntellectualPropertyLicenses to label_AmortizationAndWriteOffsOfCapitalizedSoftwareDevelopmentCostsAndIntellectualPropertyLicenses" xlink:to="label_AmortizationAndWriteOffsOfCapitalizedSoftwareDevelopmentCostsAndIntellectualPropertyLicenses_2" xlink:type="arc" />
    <link:label id="label_AmortizationAndWriteOffsOfCapitalizedSoftwareDevelopmentCostsAndIntellectualPropertyLicenses_3" xlink:label="label_AmortizationAndWriteOffsOfCapitalizedSoftwareDevelopmentCostsAndIntellectualPropertyLicenses_3" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_AmortizationAndWriteOffsOfCapitalizedSoftwareDevelopmentCostsAndIntellectualPropertyLicenses" xlink:type="resource" xml:lang="en-US">Amortization and write-off of capitalized software development costs and intellectual property licenses</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="AmortizationAndWriteOffsOfCapitalizedSoftwareDevelopmentCostsAndIntellectualPropertyLicenses" xlink:title="label: AmortizationAndWriteOffsOfCapitalizedSoftwareDevelopmentCostsAndIntellectualPropertyLicenses to label_AmortizationAndWriteOffsOfCapitalizedSoftwareDevelopmentCostsAndIntellectualPropertyLicenses" xlink:to="label_AmortizationAndWriteOffsOfCapitalizedSoftwareDevelopmentCostsAndIntellectualPropertyLicenses_3" xlink:type="arc" />
    <link:loc xlink:href="atvi-20100630.xsd#atvi_IncreaseDecreaseInSoftwareDevelopmentAndIntellectualPropertyLicenses" xlink:label="IncreaseDecreaseInSoftwareDevelopmentAndIntellectualPropertyLicenses" xlink:title="IncreaseDecreaseInSoftwareDevelopmentAndIntellectualPropertyLicenses" xlink:type="locator" />
    <link:label id="label_IncreaseDecreaseInSoftwareDevelopmentAndIntellectualPropertyLicenses_2" xlink:label="label_IncreaseDecreaseInSoftwareDevelopmentAndIntellectualPropertyLicenses_2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_IncreaseDecreaseInSoftwareDevelopmentAndIntellectualPropertyLicenses" xlink:type="resource" xml:lang="en-US">Increase (Decrease) in Software Development and Intellectual Property Licenses</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="IncreaseDecreaseInSoftwareDevelopmentAndIntellectualPropertyLicenses" xlink:title="label: IncreaseDecreaseInSoftwareDevelopmentAndIntellectualPropertyLicenses to label_IncreaseDecreaseInSoftwareDevelopmentAndIntellectualPropertyLicenses" xlink:to="label_IncreaseDecreaseInSoftwareDevelopmentAndIntellectualPropertyLicenses_2" xlink:type="arc" />
    <link:label id="label_IncreaseDecreaseInSoftwareDevelopmentAndIntellectualPropertyLicenses_3" xlink:label="label_IncreaseDecreaseInSoftwareDevelopmentAndIntellectualPropertyLicenses_3" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:title="label_IncreaseDecreaseInSoftwareDevelopmentAndIntellectualPropertyLicenses" xlink:type="resource" xml:lang="en-US">Increase and decrease in software development and intellectual property licenses.</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="IncreaseDecreaseInSoftwareDevelopmentAndIntellectualPropertyLicenses" xlink:title="label: IncreaseDecreaseInSoftwareDevelopmentAndIntellectualPropertyLicenses to label_IncreaseDecreaseInSoftwareDevelopmentAndIntellectualPropertyLicenses" xlink:to="label_IncreaseDecreaseInSoftwareDevelopmentAndIntellectualPropertyLicenses_3" xlink:type="arc" />
    <link:label id="label_IncreaseDecreaseInSoftwareDevelopmentAndIntellectualPropertyLicenses" xlink:label="label_IncreaseDecreaseInSoftwareDevelopmentAndIntellectualPropertyLicenses" xlink:role="http://xbrl.us/us-gaap/role/label/negated" xlink:title="label_IncreaseDecreaseInSoftwareDevelopmentAndIntellectualPropertyLicenses" xlink:type="resource" xml:lang="en-US">Software development and intellectual property licenses</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="IncreaseDecreaseInSoftwareDevelopmentAndIntellectualPropertyLicenses" xlink:title="label: IncreaseDecreaseInSoftwareDevelopmentAndIntellectualPropertyLicenses to label_IncreaseDecreaseInSoftwareDevelopmentAndIntellectualPropertyLicenses" xlink:to="label_IncreaseDecreaseInSoftwareDevelopmentAndIntellectualPropertyLicenses" xlink:type="arc" />
    <link:loc xlink:href="atvi-20100630.xsd#atvi_PaymentsForNetCashTransfersToAffiliatedCompanies" xlink:label="PaymentsForNetCashTransfersToAffiliatedCompanies" xlink:title="PaymentsForNetCashTransfersToAffiliatedCompanies" xlink:type="locator" />
    <link:label id="label_PaymentsForNetCashTransfersToAffiliatedCompanies" xlink:label="label_PaymentsForNetCashTransfersToAffiliatedCompanies" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_PaymentsForNetCashTransfersToAffiliatedCompanies" xlink:type="resource" xml:lang="en-US">Payments for Net Cash Transfers to Affiliated Companies</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="PaymentsForNetCashTransfersToAffiliatedCompanies" xlink:title="label: PaymentsForNetCashTransfersToAffiliatedCompanies to label_PaymentsForNetCashTransfersToAffiliatedCompanies" xlink:to="label_PaymentsForNetCashTransfersToAffiliatedCompanies" xlink:type="arc" />
    <link:label id="label_PaymentsForNetCashTransfersToAffiliatedCompanies_2" xlink:label="label_PaymentsForNetCashTransfersToAffiliatedCompanies_2" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:title="label_PaymentsForNetCashTransfersToAffiliatedCompanies" xlink:type="resource" xml:lang="en-US">Net cash transfers to parent and affiliated companies</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="PaymentsForNetCashTransfersToAffiliatedCompanies" xlink:title="label: PaymentsForNetCashTransfersToAffiliatedCompanies to label_PaymentsForNetCashTransfersToAffiliatedCompanies" xlink:to="label_PaymentsForNetCashTransfersToAffiliatedCompanies_2" xlink:type="arc" />
    <link:label id="label_PaymentsForNetCashTransfersToAffiliatedCompanies_3" xlink:label="label_PaymentsForNetCashTransfersToAffiliatedCompanies_3" xlink:role="http://xbrl.us/us-gaap/role/label/negated" xlink:title="label_PaymentsForNetCashTransfersToAffiliatedCompanies" xlink:type="resource" xml:lang="en-US">Net cash transfers to Vivendi and affiliated companies</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="PaymentsForNetCashTransfersToAffiliatedCompanies" xlink:title="label: PaymentsForNetCashTransfersToAffiliatedCompanies to label_PaymentsForNetCashTransfersToAffiliatedCompanies" xlink:to="label_PaymentsForNetCashTransfersToAffiliatedCompanies_3" xlink:type="arc" />
    <link:loc xlink:href="atvi-20100630.xsd#atvi_DocumentAndEntityInformationAbstract" xlink:label="DocumentAndEntityInformationAbstract" xlink:title="DocumentAndEntityInformationAbstract" xlink:type="locator" />
    <link:label id="label_DocumentAndEntityInformationAbstract" xlink:label="label_DocumentAndEntityInformationAbstract" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_DocumentAndEntityInformationAbstract" xlink:type="resource" xml:lang="en-US">Document and Entity Information</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="DocumentAndEntityInformationAbstract" xlink:title="label: DocumentAndEntityInformationAbstract to label_DocumentAndEntityInformationAbstract" xlink:to="label_DocumentAndEntityInformationAbstract" xlink:type="arc" />
    <link:loc xlink:href="atvi-20100630.xsd#atvi_SoftwareDevelopmentCostsAndIntellectualPropertyLicensesTextBlock" xlink:label="SoftwareDevelopmentCostsAndIntellectualPropertyLicensesTextBlock" xlink:title="SoftwareDevelopmentCostsAndIntellectualPropertyLicensesTextBlock" xlink:type="locator" />
    <link:label id="label_SoftwareDevelopmentCostsAndIntellectualPropertyLicensesTextBlock" xlink:label="label_SoftwareDevelopmentCostsAndIntellectualPropertyLicensesTextBlock" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_SoftwareDevelopmentCostsAndIntellectualPropertyLicensesTextBlock" xlink:type="resource" xml:lang="en-US">Software Development Costs and Intellectual Property Licenses [Text block]</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="SoftwareDevelopmentCostsAndIntellectualPropertyLicensesTextBlock" xlink:title="label: SoftwareDevelopmentCostsAndIntellectualPropertyLicensesTextBlock to label_SoftwareDevelopmentCostsAndIntellectualPropertyLicensesTextBlock" xlink:to="label_SoftwareDevelopmentCostsAndIntellectualPropertyLicensesTextBlock" xlink:type="arc" />
    <link:label id="label_SoftwareDevelopmentCostsAndIntellectualPropertyLicensesTextBlock_2" xlink:label="label_SoftwareDevelopmentCostsAndIntellectualPropertyLicensesTextBlock_2" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:title="label_SoftwareDevelopmentCostsAndIntellectualPropertyLicensesTextBlock" xlink:type="resource" xml:lang="en-US">Includes disclosure of software development costs and intellectual property license costs. This element may be used as a single block of text to encapsulate the entire disclosure including data and tables.</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="SoftwareDevelopmentCostsAndIntellectualPropertyLicensesTextBlock" xlink:title="label: SoftwareDevelopmentCostsAndIntellectualPropertyLicensesTextBlock to label_SoftwareDevelopmentCostsAndIntellectualPropertyLicensesTextBlock" xlink:to="label_SoftwareDevelopmentCostsAndIntellectualPropertyLicensesTextBlock_2" xlink:type="arc" />
    <link:label id="label_SoftwareDevelopmentCostsAndIntellectualPropertyLicensesTextBlock_3" xlink:label="label_SoftwareDevelopmentCostsAndIntellectualPropertyLicensesTextBlock_3" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_SoftwareDevelopmentCostsAndIntellectualPropertyLicensesTextBlock" xlink:type="resource" xml:lang="en-US">Software development and intellectual property licenses</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="SoftwareDevelopmentCostsAndIntellectualPropertyLicensesTextBlock" xlink:title="label: SoftwareDevelopmentCostsAndIntellectualPropertyLicensesTextBlock to label_SoftwareDevelopmentCostsAndIntellectualPropertyLicensesTextBlock" xlink:to="label_SoftwareDevelopmentCostsAndIntellectualPropertyLicensesTextBlock_3" xlink:type="arc" />
    <link:loc xlink:href="atvi-20100630.xsd#atvi_InvestmentIncomeNetTextBlock" xlink:label="InvestmentIncomeNetTextBlock" xlink:title="InvestmentIncomeNetTextBlock" xlink:type="locator" />
    <link:label id="label_InvestmentIncomeNetTextBlock" xlink:label="label_InvestmentIncomeNetTextBlock" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_InvestmentIncomeNetTextBlock" xlink:type="resource" xml:lang="en-US">Investment Income, Net [Text Block]</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="InvestmentIncomeNetTextBlock" xlink:title="label: InvestmentIncomeNetTextBlock to label_InvestmentIncomeNetTextBlock" xlink:to="label_InvestmentIncomeNetTextBlock" xlink:type="arc" />
    <link:label id="label_InvestmentIncomeNetTextBlock_2" xlink:label="label_InvestmentIncomeNetTextBlock_2" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:title="label_InvestmentIncomeNetTextBlock" xlink:type="resource" xml:lang="en-US">This item represents the aggregate amount of income from investments not considered a component of the entity's core operations.</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="InvestmentIncomeNetTextBlock" xlink:title="label: InvestmentIncomeNetTextBlock to label_InvestmentIncomeNetTextBlock" xlink:to="label_InvestmentIncomeNetTextBlock_2" xlink:type="arc" />
    <link:label id="label_InvestmentIncomeNetTextBlock_3" xlink:label="label_InvestmentIncomeNetTextBlock_3" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_InvestmentIncomeNetTextBlock" xlink:type="resource" xml:lang="en-US">Investment and other income (loss), net</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="InvestmentIncomeNetTextBlock" xlink:title="label: InvestmentIncomeNetTextBlock to label_InvestmentIncomeNetTextBlock" xlink:to="label_InvestmentIncomeNetTextBlock_3" xlink:type="arc" />
    <link:loc xlink:href="atvi-20100630.xsd#atvi_RestructuringTextBlock" xlink:label="RestructuringTextBlock" xlink:title="RestructuringTextBlock" xlink:type="locator" />
    <link:label id="label_RestructuringTextBlock" xlink:label="label_RestructuringTextBlock" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_RestructuringTextBlock" xlink:type="resource" xml:lang="en-US">Restructuring</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="RestructuringTextBlock" xlink:title="label: RestructuringTextBlock to label_RestructuringTextBlock" xlink:to="label_RestructuringTextBlock" xlink:type="arc" />
    <link:label id="label_RestructuringTextBlock_2" xlink:label="label_RestructuringTextBlock_2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_RestructuringTextBlock" xlink:type="resource" xml:lang="en-US">Restructuring [Text Block]</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="RestructuringTextBlock" xlink:title="label: RestructuringTextBlock to label_RestructuringTextBlock" xlink:to="label_RestructuringTextBlock_2" xlink:type="arc" />
    <link:label id="label_RestructuringTextBlock_3" xlink:label="label_RestructuringTextBlock_3" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:title="label_RestructuringTextBlock" xlink:type="resource" xml:lang="en-US">Description of restructuring activities including exit and disposal activities, which should include facts and circumstances leading to the plan, the expected plan completion date, the major types of costs associated with the plan activities, total expected costs, the accrual balance at the end of the period, and the periods over which the remaining accrual will be settled.</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="RestructuringTextBlock" xlink:title="label: RestructuringTextBlock to label_RestructuringTextBlock" xlink:to="label_RestructuringTextBlock_3" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_Goodwill" xlink:label="Goodwill" xlink:title="Goodwill" xlink:type="locator" />
    <link:label id="label_Goodwill_2" xlink:label="label_Goodwill_2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_Goodwill" xlink:type="resource" xml:lang="en-US">Goodwill:</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="Goodwill" xlink:title="label: Goodwill to label_Goodwill" xlink:to="label_Goodwill_2" xlink:type="arc" />
    <link:label id="label_Goodwill" xlink:label="label_Goodwill" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_Goodwill" xlink:type="resource" xml:lang="en-US">Goodwill</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="Goodwill" xlink:title="label: Goodwill to label_Goodwill" xlink:to="label_Goodwill" xlink:type="arc" />
    <link:label id="label_Goodwill_3" xlink:label="label_Goodwill_4" xlink:role="http://www.xbrl.org/2003/role/periodEndLabel" xlink:title="label_Goodwill" xlink:type="resource" xml:lang="en-US">Goodwill, balance at end of period</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="Goodwill" xlink:title="label: Goodwill to label_Goodwill" xlink:to="label_Goodwill_4" xlink:type="arc" />
    <link:label id="label_Goodwill_4" xlink:label="label_Goodwill_3" xlink:role="http://www.xbrl.org/2003/role/periodStartLabel" xlink:title="label_Goodwill" xlink:type="resource" xml:lang="en-US">Goodwill, balance at beginning of period</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="Goodwill" xlink:title="label: Goodwill to label_Goodwill" xlink:to="label_Goodwill_3" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_StockIssuedDuringPeriodValueAcquisitions" xlink:label="StockIssuedDuringPeriodValueAcquisitions" xlink:title="StockIssuedDuringPeriodValueAcquisitions" xlink:type="locator" />
    <link:label id="label_StockIssuedDuringPeriodValueAcquisitions_2" xlink:label="label_StockIssuedDuringPeriodValueAcquisitions_2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_StockIssuedDuringPeriodValueAcquisitions" xlink:type="resource" xml:lang="en-US">Stock Issued During Period, Value, Acquisitions</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="StockIssuedDuringPeriodValueAcquisitions" xlink:title="label: StockIssuedDuringPeriodValueAcquisitions to label_StockIssuedDuringPeriodValueAcquisitions" xlink:to="label_StockIssuedDuringPeriodValueAcquisitions_2" xlink:type="arc" />
    <link:label id="label_StockIssuedDuringPeriodValueAcquisitions" xlink:label="label_StockIssuedDuringPeriodValueAcquisitions" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_StockIssuedDuringPeriodValueAcquisitions" xlink:type="resource" xml:lang="en-US">Purchase consideration upon the business combination</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="StockIssuedDuringPeriodValueAcquisitions" xlink:title="label: StockIssuedDuringPeriodValueAcquisitions to label_StockIssuedDuringPeriodValueAcquisitions" xlink:to="label_StockIssuedDuringPeriodValueAcquisitions" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_ComprehensiveIncomeNetOfTaxIncludingPortionAttributableToNoncontrollingInterest" xlink:label="ComprehensiveIncomeNetOfTaxIncludingPortionAttributableToNoncontrollingInterest" xlink:title="ComprehensiveIncomeNetOfTaxIncludingPortionAttributableToNoncontrollingInterest" xlink:type="locator" />
    <link:label id="label_ComprehensiveIncomeNetOfTaxIncludingPortionAttributableToNoncontrollingInterest_2" xlink:label="label_ComprehensiveIncomeNetOfTaxIncludingPortionAttributableToNoncontrollingInterest_2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_ComprehensiveIncomeNetOfTaxIncludingPortionAttributableToNoncontrollingInterest" xlink:type="resource" xml:lang="en-US">Comprehensive Income, Net of Tax, Including Portion Attributable to Noncontrolling Interest</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="ComprehensiveIncomeNetOfTaxIncludingPortionAttributableToNoncontrollingInterest" xlink:title="label: ComprehensiveIncomeNetOfTaxIncludingPortionAttributableToNoncontrollingInterest to label_ComprehensiveIncomeNetOfTaxIncludingPortionAttributableToNoncontrollingInterest" xlink:to="label_ComprehensiveIncomeNetOfTaxIncludingPortionAttributableToNoncontrollingInterest_2" xlink:type="arc" />
    <link:label id="label_ComprehensiveIncomeNetOfTaxIncludingPortionAttributableToNoncontrollingInterest" xlink:label="label_ComprehensiveIncomeNetOfTaxIncludingPortionAttributableToNoncontrollingInterest" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:title="label_ComprehensiveIncomeNetOfTaxIncludingPortionAttributableToNoncontrollingInterest" xlink:type="resource" xml:lang="en-US">Total comprehensive income</link:label>
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    <link:label id="label_ComprehensiveIncomeNetOfTaxIncludingPortionAttributableToNoncontrollingInterestAbstract" xlink:label="label_ComprehensiveIncomeNetOfTaxIncludingPortionAttributableToNoncontrollingInterestAbstract" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_ComprehensiveIncomeNetOfTaxIncludingPortionAttributableToNoncontrollingInterestAbstract" xlink:type="resource" xml:lang="en-US">Components of comprehensive income:</link:label>
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    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_StatementOfFinancialPositionAbstract" xlink:label="StatementOfFinancialPositionAbstract" xlink:title="StatementOfFinancialPositionAbstract" xlink:type="locator" />
    <link:label id="label_StatementOfFinancialPositionAbstract" xlink:label="label_StatementOfFinancialPositionAbstract" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_StatementOfFinancialPositionAbstract" xlink:type="resource" xml:lang="en-US">CONDENSED CONSOLIDATED BALANCE SHEETS</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="StatementOfFinancialPositionAbstract" xlink:title="label: StatementOfFinancialPositionAbstract to label_StatementOfFinancialPositionAbstract" xlink:to="label_StatementOfFinancialPositionAbstract" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_IncomeStatementAbstract" xlink:label="IncomeStatementAbstract" xlink:title="IncomeStatementAbstract" xlink:type="locator" />
    <link:label id="label_IncomeStatementAbstract" xlink:label="label_IncomeStatementAbstract" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_IncomeStatementAbstract" xlink:type="resource" xml:lang="en-US">CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="IncomeStatementAbstract" xlink:title="label: IncomeStatementAbstract to label_IncomeStatementAbstract" xlink:to="label_IncomeStatementAbstract" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_StatementOfCashFlowsAbstract" xlink:label="StatementOfCashFlowsAbstract" xlink:title="StatementOfCashFlowsAbstract" xlink:type="locator" />
    <link:label id="label_StatementOfCashFlowsAbstract" xlink:label="label_StatementOfCashFlowsAbstract" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_StatementOfCashFlowsAbstract" xlink:type="resource" xml:lang="en-US">CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="StatementOfCashFlowsAbstract" xlink:title="label: StatementOfCashFlowsAbstract to label_StatementOfCashFlowsAbstract" xlink:to="label_StatementOfCashFlowsAbstract" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_StatementOfStockholdersEquityAbstract" xlink:label="StatementOfStockholdersEquityAbstract" xlink:title="StatementOfStockholdersEquityAbstract" xlink:type="locator" />
    <link:label id="label_StatementOfStockholdersEquityAbstract" xlink:label="label_StatementOfStockholdersEquityAbstract" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_StatementOfStockholdersEquityAbstract" xlink:type="resource" xml:lang="en-US">CONDENSED CONSOLIDATED STATEMENT OF CHANGES IN SHAREHOLDERS' EQUITY</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="StatementOfStockholdersEquityAbstract" xlink:title="label: StatementOfStockholdersEquityAbstract to label_StatementOfStockholdersEquityAbstract" xlink:to="label_StatementOfStockholdersEquityAbstract" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_LiabilitiesAndStockholdersEquityAbstract" xlink:label="LiabilitiesAndStockholdersEquityAbstract" xlink:title="LiabilitiesAndStockholdersEquityAbstract" xlink:type="locator" />
    <link:label id="label_LiabilitiesAndStockholdersEquityAbstract" xlink:label="label_LiabilitiesAndStockholdersEquityAbstract" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_LiabilitiesAndStockholdersEquityAbstract" xlink:type="resource" xml:lang="en-US">Liabilities and Shareholders' Equity</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="LiabilitiesAndStockholdersEquityAbstract" xlink:title="label: LiabilitiesAndStockholdersEquityAbstract to label_LiabilitiesAndStockholdersEquityAbstract" xlink:to="label_LiabilitiesAndStockholdersEquityAbstract" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_StatementTable" xlink:label="StatementTable" xlink:title="StatementTable" xlink:type="locator" />
    <link:label id="label_StatementTable" xlink:label="label_StatementTable" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_StatementTable" xlink:type="resource" xml:lang="en-US">Statement [Table]</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="StatementTable" xlink:title="label: StatementTable to label_StatementTable" xlink:to="label_StatementTable" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_StatementLineItems" xlink:label="StatementLineItems" xlink:title="StatementLineItems" xlink:type="locator" />
    <link:label id="label_StatementLineItems" xlink:label="label_StatementLineItems" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_StatementLineItems" xlink:type="resource" xml:lang="en-US">Statement</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="StatementLineItems" xlink:title="label: StatementLineItems to label_StatementLineItems" xlink:to="label_StatementLineItems" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_IncreaseDecreaseInStockholdersEquityRollForward" xlink:label="IncreaseDecreaseInStockholdersEquityRollForward" xlink:title="IncreaseDecreaseInStockholdersEquityRollForward" xlink:type="locator" />
    <link:label id="label_IncreaseDecreaseInStockholdersEquityRollForward" xlink:label="label_IncreaseDecreaseInStockholdersEquityRollForward" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_IncreaseDecreaseInStockholdersEquityRollForward" xlink:type="resource" xml:lang="en-US">Increase (Decrease) in Stockholders' Equity</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="IncreaseDecreaseInStockholdersEquityRollForward" xlink:title="label: IncreaseDecreaseInStockholdersEquityRollForward to label_IncreaseDecreaseInStockholdersEquityRollForward" xlink:to="label_IncreaseDecreaseInStockholdersEquityRollForward" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_StatementEquityComponentsAxis" xlink:label="StatementEquityComponentsAxis" xlink:title="StatementEquityComponentsAxis" xlink:type="locator" />
    <link:label id="label_StatementEquityComponentsAxis" xlink:label="label_StatementEquityComponentsAxis" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_StatementEquityComponentsAxis" xlink:type="resource" xml:lang="en-US">Statement, Equity Components [Axis]</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="StatementEquityComponentsAxis" xlink:title="label: StatementEquityComponentsAxis to label_StatementEquityComponentsAxis" xlink:to="label_StatementEquityComponentsAxis" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_EquityComponentDomain" xlink:label="EquityComponentDomain" xlink:title="EquityComponentDomain" xlink:type="locator" />
    <link:label id="label_EquityComponentDomain" xlink:label="label_EquityComponentDomain" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_EquityComponentDomain" xlink:type="resource" xml:lang="en-US">Equity Component [Domain]</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="EquityComponentDomain" xlink:title="label: EquityComponentDomain to label_EquityComponentDomain" xlink:to="label_EquityComponentDomain" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_IncreaseDecreaseInRestrictedCash" xlink:label="IncreaseDecreaseInRestrictedCash" xlink:title="IncreaseDecreaseInRestrictedCash" xlink:type="locator" />
    <link:label id="label_IncreaseDecreaseInRestrictedCash_2" xlink:label="label_IncreaseDecreaseInRestrictedCash_2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_IncreaseDecreaseInRestrictedCash" xlink:type="resource" xml:lang="en-US">Increase (Decrease) in Restricted Cash</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="IncreaseDecreaseInRestrictedCash" xlink:title="label: IncreaseDecreaseInRestrictedCash to label_IncreaseDecreaseInRestrictedCash" xlink:to="label_IncreaseDecreaseInRestrictedCash_2" xlink:type="arc" />
    <link:label id="label_IncreaseDecreaseInRestrictedCash" xlink:label="label_IncreaseDecreaseInRestrictedCash" xlink:role="http://xbrl.us/us-gaap/role/label/negated" xlink:title="label_IncreaseDecreaseInRestrictedCash" xlink:type="resource" xml:lang="en-US">(Increase) decrease in restricted cash</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="IncreaseDecreaseInRestrictedCash" xlink:title="label: IncreaseDecreaseInRestrictedCash to label_IncreaseDecreaseInRestrictedCash" xlink:to="label_IncreaseDecreaseInRestrictedCash" xlink:type="arc" />
    <link:loc xlink:href="atvi-20100630.xsd#atvi_InvestmentsExcludingInvestmentIncomeDisclosureTextBlock" xlink:label="InvestmentsExcludingInvestmentIncomeDisclosureTextBlock" xlink:title="InvestmentsExcludingInvestmentIncomeDisclosureTextBlock" xlink:type="locator" />
    <link:label id="label_InvestmentsExcludingInvestmentIncomeDisclosureTextBlock" xlink:label="label_InvestmentsExcludingInvestmentIncomeDisclosureTextBlock" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_InvestmentsExcludingInvestmentIncomeDisclosureTextBlock" xlink:type="resource" xml:lang="en-US">Investments Excluding Investment Income Disclosure [Text Block]</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="InvestmentsExcludingInvestmentIncomeDisclosureTextBlock" xlink:title="label: InvestmentsExcludingInvestmentIncomeDisclosureTextBlock to label_InvestmentsExcludingInvestmentIncomeDisclosureTextBlock" xlink:to="label_InvestmentsExcludingInvestmentIncomeDisclosureTextBlock" xlink:type="arc" />
    <link:label id="label_InvestmentsExcludingInvestmentIncomeDisclosureTextBlock_2" xlink:label="label_InvestmentsExcludingInvestmentIncomeDisclosureTextBlock_2" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_InvestmentsExcludingInvestmentIncomeDisclosureTextBlock" xlink:type="resource" xml:lang="en-US">Investments</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="InvestmentsExcludingInvestmentIncomeDisclosureTextBlock" xlink:title="label: InvestmentsExcludingInvestmentIncomeDisclosureTextBlock to label_InvestmentsExcludingInvestmentIncomeDisclosureTextBlock" xlink:to="label_InvestmentsExcludingInvestmentIncomeDisclosureTextBlock_2" xlink:type="arc" />
    <link:label id="label_InvestmentsExcludingInvestmentIncomeDisclosureTextBlock_3" xlink:label="label_InvestmentsExcludingInvestmentIncomeDisclosureTextBlock_3" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:title="label_InvestmentsExcludingInvestmentIncomeDisclosureTextBlock" xlink:type="resource" xml:lang="en-US">This disclosure includes information about available-for-Sale Investments and trading Investments excluding investment income disclosure.</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="InvestmentsExcludingInvestmentIncomeDisclosureTextBlock" xlink:title="label: InvestmentsExcludingInvestmentIncomeDisclosureTextBlock to label_InvestmentsExcludingInvestmentIncomeDisclosureTextBlock" xlink:to="label_InvestmentsExcludingInvestmentIncomeDisclosureTextBlock_3" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_TaxBenefitFromStockOptionsExercised" xlink:label="TaxBenefitFromStockOptionsExercised" xlink:title="TaxBenefitFromStockOptionsExercised" xlink:type="locator" />
    <link:label id="label_TaxBenefitFromStockOptionsExercised_2" xlink:label="label_TaxBenefitFromStockOptionsExercised_2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_TaxBenefitFromStockOptionsExercised" xlink:type="resource" xml:lang="en-US">Tax Benefit from Stock Options Exercised</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="TaxBenefitFromStockOptionsExercised" xlink:title="label: TaxBenefitFromStockOptionsExercised to label_TaxBenefitFromStockOptionsExercised" xlink:to="label_TaxBenefitFromStockOptionsExercised_2" xlink:type="arc" />
    <link:label id="label_TaxBenefitFromStockOptionsExercised" xlink:label="label_TaxBenefitFromStockOptionsExercised" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_TaxBenefitFromStockOptionsExercised" xlink:type="resource" xml:lang="en-US">Tax shortfall from employee stock option exercises</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="TaxBenefitFromStockOptionsExercised" xlink:title="label: TaxBenefitFromStockOptionsExercised to label_TaxBenefitFromStockOptionsExercised" xlink:to="label_TaxBenefitFromStockOptionsExercised" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_IndefiniteLivedIntangibleAssetsExcludingGoodwill" xlink:label="IndefiniteLivedIntangibleAssetsExcludingGoodwill" xlink:title="IndefiniteLivedIntangibleAssetsExcludingGoodwill" xlink:type="locator" />
    <link:label id="label_IndefiniteLivedIntangibleAssetsExcludingGoodwill_2" xlink:label="label_IndefiniteLivedIntangibleAssetsExcludingGoodwill_2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_IndefiniteLivedIntangibleAssetsExcludingGoodwill" xlink:type="resource" xml:lang="en-US">Indefinite-Lived Intangible Assets (Excluding Goodwill)</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="IndefiniteLivedIntangibleAssetsExcludingGoodwill" xlink:title="label: IndefiniteLivedIntangibleAssetsExcludingGoodwill to label_IndefiniteLivedIntangibleAssetsExcludingGoodwill" xlink:to="label_IndefiniteLivedIntangibleAssetsExcludingGoodwill_2" xlink:type="arc" />
    <link:label id="label_IndefiniteLivedIntangibleAssetsExcludingGoodwill" xlink:label="label_IndefiniteLivedIntangibleAssetsExcludingGoodwill" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_IndefiniteLivedIntangibleAssetsExcludingGoodwill" xlink:type="resource" xml:lang="en-US">Trademark and trade names</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="IndefiniteLivedIntangibleAssetsExcludingGoodwill" xlink:title="label: IndefiniteLivedIntangibleAssetsExcludingGoodwill to label_IndefiniteLivedIntangibleAssetsExcludingGoodwill" xlink:to="label_IndefiniteLivedIntangibleAssetsExcludingGoodwill" xlink:type="arc" />
    <link:loc xlink:href="atvi-20100630.xsd#atvi_AccountsReceivableAllowance" xlink:label="AccountsReceivableAllowance" xlink:title="AccountsReceivableAllowance" xlink:type="locator" />
    <link:label id="label_AccountsReceivableAllowance" xlink:label="label_AccountsReceivableAllowance" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_AccountsReceivableAllowance" xlink:type="resource" xml:lang="en-US">Accounts receivable, allowances (in dollars)</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="AccountsReceivableAllowance" xlink:title="label: AccountsReceivableAllowance to label_AccountsReceivableAllowance" xlink:to="label_AccountsReceivableAllowance" xlink:type="arc" />
    <link:label id="label_AccountsReceivableAllowance_2" xlink:label="label_AccountsReceivableAllowance_2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_AccountsReceivableAllowance" xlink:type="resource" xml:lang="en-US">Accounts Receivable, Allowance</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="AccountsReceivableAllowance" xlink:title="label: AccountsReceivableAllowance to label_AccountsReceivableAllowance" xlink:to="label_AccountsReceivableAllowance_2" xlink:type="arc" />
    <link:label id="label_AccountsReceivableAllowance_3" xlink:label="label_AccountsReceivableAllowance_3" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:title="label_AccountsReceivableAllowance" xlink:type="resource" xml:lang="en-US">A provision for trade and other receivables due to an Entity within one year (or the normal operating cycle, whichever is longer) that are expected to be uncollectible, an estimate for product returns, and an estimate for price protection.</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="AccountsReceivableAllowance" xlink:title="label: AccountsReceivableAllowance to label_AccountsReceivableAllowance" xlink:to="label_AccountsReceivableAllowance_3" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_AssetImpairmentCharges" xlink:label="AssetImpairmentCharges" xlink:title="AssetImpairmentCharges" xlink:type="locator" />
    <link:label id="label_AssetImpairmentCharges_2" xlink:label="label_AssetImpairmentCharges_2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_AssetImpairmentCharges" xlink:type="resource" xml:lang="en-US">Asset Impairment Charges</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="AssetImpairmentCharges" xlink:title="label: AssetImpairmentCharges to label_AssetImpairmentCharges" xlink:to="label_AssetImpairmentCharges_2" xlink:type="arc" />
    <link:label id="label_AssetImpairmentCharges" xlink:label="label_AssetImpairmentCharges" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_AssetImpairmentCharges" xlink:type="resource" xml:lang="en-US">Impairment</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="AssetImpairmentCharges" xlink:title="label: AssetImpairmentCharges to label_AssetImpairmentCharges" xlink:to="label_AssetImpairmentCharges" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_ProceedsFromIssuanceOfCommonStock" xlink:label="ProceedsFromIssuanceOfCommonStock" xlink:title="ProceedsFromIssuanceOfCommonStock" xlink:type="locator" />
    <link:label id="label_ProceedsFromIssuanceOfCommonStock_2" xlink:label="label_ProceedsFromIssuanceOfCommonStock_2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_ProceedsFromIssuanceOfCommonStock" xlink:type="resource" xml:lang="en-US">Proceeds from Issuance of Common Stock</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="ProceedsFromIssuanceOfCommonStock" xlink:title="label: ProceedsFromIssuanceOfCommonStock to label_ProceedsFromIssuanceOfCommonStock" xlink:to="label_ProceedsFromIssuanceOfCommonStock_2" xlink:type="arc" />
    <link:label id="label_ProceedsFromIssuanceOfCommonStock" xlink:label="label_ProceedsFromIssuanceOfCommonStock" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_ProceedsFromIssuanceOfCommonStock" xlink:type="resource" xml:lang="en-US">Issuance of additional common stock related to the Business Combination</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="ProceedsFromIssuanceOfCommonStock" xlink:title="label: ProceedsFromIssuanceOfCommonStock to label_ProceedsFromIssuanceOfCommonStock" xlink:to="label_ProceedsFromIssuanceOfCommonStock" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_PaymentsToAcquireShortTermInvestments" xlink:label="PaymentsToAcquireShortTermInvestments" xlink:title="PaymentsToAcquireShortTermInvestments" xlink:type="locator" />
    <link:label id="label_PaymentsToAcquireShortTermInvestments_2" xlink:label="label_PaymentsToAcquireShortTermInvestments_2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_PaymentsToAcquireShortTermInvestments" xlink:type="resource" xml:lang="en-US">Payments to Acquire Short-term Investments</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="PaymentsToAcquireShortTermInvestments" xlink:title="label: PaymentsToAcquireShortTermInvestments to label_PaymentsToAcquireShortTermInvestments" xlink:to="label_PaymentsToAcquireShortTermInvestments_2" xlink:type="arc" />
    <link:label id="label_PaymentsToAcquireShortTermInvestments" xlink:label="label_PaymentsToAcquireShortTermInvestments" xlink:role="http://xbrl.us/us-gaap/role/label/negated" xlink:title="label_PaymentsToAcquireShortTermInvestments" xlink:type="resource" xml:lang="en-US">Purchases of short-term investments</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="PaymentsToAcquireShortTermInvestments" xlink:title="label: PaymentsToAcquireShortTermInvestments to label_PaymentsToAcquireShortTermInvestments" xlink:to="label_PaymentsToAcquireShortTermInvestments" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_StockIssuedDuringPeriodSharesAcquisitions" xlink:label="StockIssuedDuringPeriodSharesAcquisitions" xlink:title="StockIssuedDuringPeriodSharesAcquisitions" xlink:type="locator" />
    <link:label id="label_StockIssuedDuringPeriodSharesAcquisitions_2" xlink:label="label_StockIssuedDuringPeriodSharesAcquisitions_2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_StockIssuedDuringPeriodSharesAcquisitions" xlink:type="resource" xml:lang="en-US">Stock Issued During Period, Shares, Acquisitions</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="StockIssuedDuringPeriodSharesAcquisitions" xlink:title="label: StockIssuedDuringPeriodSharesAcquisitions to label_StockIssuedDuringPeriodSharesAcquisitions" xlink:to="label_StockIssuedDuringPeriodSharesAcquisitions_2" xlink:type="arc" />
    <link:label id="label_StockIssuedDuringPeriodSharesAcquisitions" xlink:label="label_StockIssuedDuringPeriodSharesAcquisitions" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_StockIssuedDuringPeriodSharesAcquisitions" xlink:type="resource" xml:lang="en-US">Purchase consideration upon the business combination (in shares)</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="StockIssuedDuringPeriodSharesAcquisitions" xlink:title="label: StockIssuedDuringPeriodSharesAcquisitions to label_StockIssuedDuringPeriodSharesAcquisitions" xlink:to="label_StockIssuedDuringPeriodSharesAcquisitions" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_PaymentsOfDistributionsToAffiliates" xlink:label="PaymentsOfDistributionsToAffiliates" xlink:title="PaymentsOfDistributionsToAffiliates" xlink:type="locator" />
    <link:label id="label_PaymentsOfDistributionsToAffiliates_2" xlink:label="label_PaymentsOfDistributionsToAffiliates_2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_PaymentsOfDistributionsToAffiliates" xlink:type="resource" xml:lang="en-US">Payments of Distributions to Affiliates</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="PaymentsOfDistributionsToAffiliates" xlink:title="label: PaymentsOfDistributionsToAffiliates to label_PaymentsOfDistributionsToAffiliates" xlink:to="label_PaymentsOfDistributionsToAffiliates_2" xlink:type="arc" />
    <link:label id="label_PaymentsOfDistributionsToAffiliates" xlink:label="label_PaymentsOfDistributionsToAffiliates" xlink:role="http://xbrl.us/us-gaap/role/label/negated" xlink:title="label_PaymentsOfDistributionsToAffiliates" xlink:type="resource" xml:lang="en-US">Return of capital</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="PaymentsOfDistributionsToAffiliates" xlink:title="label: PaymentsOfDistributionsToAffiliates to label_PaymentsOfDistributionsToAffiliates" xlink:to="label_PaymentsOfDistributionsToAffiliates" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_PaymentsForRepurchaseOfOtherEquity" xlink:label="PaymentsForRepurchaseOfOtherEquity" xlink:title="PaymentsForRepurchaseOfOtherEquity" xlink:type="locator" />
    <link:label id="label_PaymentsForRepurchaseOfOtherEquity_2" xlink:label="label_PaymentsForRepurchaseOfOtherEquity_2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_PaymentsForRepurchaseOfOtherEquity" xlink:type="resource" xml:lang="en-US">Payments for Repurchase of Other Equity</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="PaymentsForRepurchaseOfOtherEquity" xlink:title="label: PaymentsForRepurchaseOfOtherEquity to label_PaymentsForRepurchaseOfOtherEquity" xlink:to="label_PaymentsForRepurchaseOfOtherEquity_2" xlink:type="arc" />
    <link:label id="label_PaymentsForRepurchaseOfOtherEquity" xlink:label="label_PaymentsForRepurchaseOfOtherEquity" xlink:role="http://xbrl.us/us-gaap/role/label/negated" xlink:title="label_PaymentsForRepurchaseOfOtherEquity" xlink:type="resource" xml:lang="en-US">Repurchase of common stock through tender offer</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="PaymentsForRepurchaseOfOtherEquity" xlink:title="label: PaymentsForRepurchaseOfOtherEquity to label_PaymentsForRepurchaseOfOtherEquity" xlink:to="label_PaymentsForRepurchaseOfOtherEquity" xlink:type="arc" />
    <link:loc xlink:href="atvi-20100630.xsd#atvi_InvestmentIncomeAndOtherNet" xlink:label="InvestmentIncomeAndOtherNet" xlink:title="InvestmentIncomeAndOtherNet" xlink:type="locator" />
    <link:label id="label_InvestmentIncomeAndOtherNet" xlink:label="label_InvestmentIncomeAndOtherNet" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_InvestmentIncomeAndOtherNet" xlink:type="resource" xml:lang="en-US">Investment Income and Other, Net</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="InvestmentIncomeAndOtherNet" xlink:title="label: InvestmentIncomeAndOtherNet to label_InvestmentIncomeAndOtherNet" xlink:to="label_InvestmentIncomeAndOtherNet" xlink:type="arc" />
    <link:label id="label_InvestmentIncomeAndOtherNet_2" xlink:label="label_InvestmentIncomeAndOtherNet_2" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_InvestmentIncomeAndOtherNet" xlink:type="resource" xml:lang="en-US">Investment and other income, net</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="InvestmentIncomeAndOtherNet" xlink:title="label: InvestmentIncomeAndOtherNet to label_InvestmentIncomeAndOtherNet" xlink:to="label_InvestmentIncomeAndOtherNet_2" xlink:type="arc" />
    <link:label id="label_InvestmentIncomeAndOtherNet_3" xlink:label="label_InvestmentIncomeAndOtherNet_3" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:title="label_InvestmentIncomeAndOtherNet" xlink:type="resource" xml:lang="en-US">The aggregate amount of income from investments (for example, dividends) not considered a component of the entity's core operations and the sum of all other revenue and income recognized by the entity in the period not otherwise specified in the income statement.</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="InvestmentIncomeAndOtherNet" xlink:title="label: InvestmentIncomeAndOtherNet to label_InvestmentIncomeAndOtherNet" xlink:to="label_InvestmentIncomeAndOtherNet_3" xlink:type="arc" />
    <link:label id="label_InvestmentIncomeAndOtherNet_4" xlink:label="label_InvestmentIncomeAndOtherNet_4" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:title="label_InvestmentIncomeAndOtherNet" xlink:type="resource" xml:lang="en-US">Investment and other income, net</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="InvestmentIncomeAndOtherNet" xlink:title="label: InvestmentIncomeAndOtherNet to label_InvestmentIncomeAndOtherNet" xlink:to="label_InvestmentIncomeAndOtherNet_4" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_ComprehensiveIncomeMember" xlink:label="ComprehensiveIncomeMember" xlink:title="ComprehensiveIncomeMember" xlink:type="locator" />
    <link:label id="label_ComprehensiveIncomeMember" xlink:label="label_ComprehensiveIncomeMember" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_ComprehensiveIncomeMember" xlink:type="resource" xml:lang="en-US">Comprehensive income</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="ComprehensiveIncomeMember" xlink:title="label: ComprehensiveIncomeMember to label_ComprehensiveIncomeMember" xlink:to="label_ComprehensiveIncomeMember" xlink:type="arc" />
    <link:loc xlink:href="atvi-20100630.xsd#atvi_RecentlyIssuedAccountingPronouncementsDisclosureTextBlock" xlink:label="RecentlyIssuedAccountingPronouncementsDisclosureTextBlock" xlink:title="RecentlyIssuedAccountingPronouncementsDisclosureTextBlock" xlink:type="locator" />
    <link:label id="label_RecentlyIssuedAccountingPronouncementsDisclosureTextBlock" xlink:label="label_RecentlyIssuedAccountingPronouncementsDisclosureTextBlock" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_RecentlyIssuedAccountingPronouncementsDisclosureTextBlock" xlink:type="resource" xml:lang="en-US">Recently Issued Accounting Pronouncements Disclosure [Text Block]</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="RecentlyIssuedAccountingPronouncementsDisclosureTextBlock" xlink:title="label: RecentlyIssuedAccountingPronouncementsDisclosureTextBlock to label_RecentlyIssuedAccountingPronouncementsDisclosureTextBlock" xlink:to="label_RecentlyIssuedAccountingPronouncementsDisclosureTextBlock" xlink:type="arc" />
    <link:label id="label_RecentlyIssuedAccountingPronouncementsDisclosureTextBlock_2" xlink:label="label_RecentlyIssuedAccountingPronouncementsDisclosureTextBlock_2" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_RecentlyIssuedAccountingPronouncementsDisclosureTextBlock" xlink:type="resource" xml:lang="en-US">Recently issued accounting pronouncements</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="RecentlyIssuedAccountingPronouncementsDisclosureTextBlock" xlink:title="label: RecentlyIssuedAccountingPronouncementsDisclosureTextBlock to label_RecentlyIssuedAccountingPronouncementsDisclosureTextBlock" xlink:to="label_RecentlyIssuedAccountingPronouncementsDisclosureTextBlock_2" xlink:type="arc" />
    <link:label id="label_RecentlyIssuedAccountingPronouncementsDisclosureTextBlock_3" xlink:label="label_RecentlyIssuedAccountingPronouncementsDisclosureTextBlock_3" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:title="label_RecentlyIssuedAccountingPronouncementsDisclosureTextBlock" xlink:type="resource" xml:lang="en-US">Represents disclosure in a single block of text of new accounting pronouncements that have been issued but not yet adopted. An entity's disclosure should (1) describe the new pronouncement, the date that adoption is required and the date that the entity plans to adopt, if earlier; (2) discuss the methods of adoption allowed by the pronouncement and the method expected to be utilized by the entity, if determined; (3) discuss the impact that adoption of the pronouncement is expected to have on the financial statements of the entity, unless such impact is not known or reasonably estimable (in which case, a statement to that effect should be made) and; (4) disclose the potentia
l impact of other significant matters that the entity believes might result from the adoption of the pronouncement (for example, technical violations of debt covenant agreements and planned or intended changes in business practices.)</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="RecentlyIssuedAccountingPronouncementsDisclosureTextBlock" xlink:title="label: RecentlyIssuedAccountingPronouncementsDisclosureTextBlock to label_RecentlyIssuedAccountingPronouncementsDisclosureTextBlock" xlink:to="label_RecentlyIssuedAccountingPronouncementsDisclosureTextBlock_3" xlink:type="arc" />
    <link:loc xlink:href="atvi-20100630.xsd#atvi_NumberOfOperatingSegments" xlink:label="NumberOfOperatingSegments" xlink:title="NumberOfOperatingSegments" xlink:type="locator" />
    <link:label id="label_NumberOfOperatingSegments" xlink:label="label_NumberOfOperatingSegments" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_NumberOfOperatingSegments" xlink:type="resource" xml:lang="en-US">Number of operating segments</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="NumberOfOperatingSegments" xlink:title="label: NumberOfOperatingSegments to label_NumberOfOperatingSegments" xlink:to="label_NumberOfOperatingSegments" xlink:type="arc" />
    <link:label id="label_NumberOfOperatingSegments_2" xlink:label="label_NumberOfOperatingSegments_2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_NumberOfOperatingSegments" xlink:type="resource" xml:lang="en-US">Number Of Operating Segments</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="NumberOfOperatingSegments" xlink:title="label: NumberOfOperatingSegments to label_NumberOfOperatingSegments" xlink:to="label_NumberOfOperatingSegments_2" xlink:type="arc" />
    <link:label id="label_NumberOfOperatingSegments_3" xlink:label="label_NumberOfOperatingSegments_3" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:title="label_NumberOfOperatingSegments" xlink:type="resource" xml:lang="en-US">The number of operating segments.</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="NumberOfOperatingSegments" xlink:title="label: NumberOfOperatingSegments to label_NumberOfOperatingSegments" xlink:to="label_NumberOfOperatingSegments_3" xlink:type="arc" />
    <link:loc xlink:href="atvi-20100630.xsd#atvi_LicensingTermGamesAffiliatedCompanyInChina" xlink:label="LicensingTermGamesAffiliatedCompanyInChina" xlink:title="LicensingTermGamesAffiliatedCompanyInChina" xlink:type="locator" />
    <link:label id="label_LicensingTermGamesAffiliatedCompanyInChina" xlink:label="label_LicensingTermGamesAffiliatedCompanyInChina" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_LicensingTermGamesAffiliatedCompanyInChina" xlink:type="resource" xml:lang="en-US">Term of licensing arrangements with NetEase.com in China, for certain games</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="LicensingTermGamesAffiliatedCompanyInChina" xlink:title="label: LicensingTermGamesAffiliatedCompanyInChina to label_LicensingTermGamesAffiliatedCompanyInChina" xlink:to="label_LicensingTermGamesAffiliatedCompanyInChina" xlink:type="arc" />
    <link:label id="label_LicensingTermGamesAffiliatedCompanyInChina_2" xlink:label="label_LicensingTermGamesAffiliatedCompanyInChina_2" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:title="label_LicensingTermGamesAffiliatedCompanyInChina" xlink:type="resource" xml:lang="en-US">The term of the licensing arrangements with an affiliated company in China, related to certain games.</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="LicensingTermGamesAffiliatedCompanyInChina" xlink:title="label: LicensingTermGamesAffiliatedCompanyInChina to label_LicensingTermGamesAffiliatedCompanyInChina" xlink:to="label_LicensingTermGamesAffiliatedCompanyInChina_2" xlink:type="arc" />
    <link:label id="label_LicensingTermGamesAffiliatedCompanyInChina_3" xlink:label="label_LicensingTermGamesAffiliatedCompanyInChina_3" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_LicensingTermGamesAffiliatedCompanyInChina" xlink:type="resource" xml:lang="en-US">Licensing Term Games Affiliated Company in China</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="LicensingTermGamesAffiliatedCompanyInChina" xlink:title="label: LicensingTermGamesAffiliatedCompanyInChina to label_LicensingTermGamesAffiliatedCompanyInChina" xlink:to="label_LicensingTermGamesAffiliatedCompanyInChina_3" xlink:type="arc" />
    <link:loc xlink:href="atvi-20100630.xsd#atvi_ImmaterialErrorCorrectionBalanceSheetImpactAccountsReceivableAndAccountsPayableDecrease" xlink:label="ImmaterialErrorCorrectionBalanceSheetImpactAccountsReceivableAndAccountsPayableDecrease" xlink:title="ImmaterialErrorCorrectionBalanceSheetImpactAccountsReceivableAndAccountsPayableDecrease" xlink:type="locator" />
    <link:label id="label_ImmaterialErrorCorrectionBalanceSheetImpactAccountsReceivableAndAccountsPayableDecrease" xlink:label="label_ImmaterialErrorCorrectionBalanceSheetImpactAccountsReceivableAndAccountsPayableDecrease" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_ImmaterialErrorCorrectionBalanceSheetImpactAccountsReceivableAndAccountsPayableDecrease" xlink:type="resource" xml:lang="en-US">Immaterial Error Correction Balance Sheet Impact Accounts Receivable and Accounts Payable Decrease</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="ImmaterialErrorCorrectionBalanceSheetImpactAccountsReceivableAndAccountsPayableDecrease" xlink:title="label: ImmaterialErrorCorrectionBalanceSheetImpactAccountsReceivableAndAccountsPayableDecrease to label_ImmaterialErrorCorrectionBalanceSheetImpactAccountsReceivableAndAccountsPayableDecrease" xlink:to="label_ImmaterialErrorCorrectionBalanceSheetImpactAccountsReceivableAndAccountsPayableDecrease" xlink:type="arc" />
    <link:label id="label_ImmaterialErrorCorrectionBalanceSheetImpactAccountsReceivableAndAccountsPayableDecrease_2" xlink:label="label_ImmaterialErrorCorrectionBalanceSheetImpactAccountsReceivableAndAccountsPayableDecrease_2" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:title="label_ImmaterialErrorCorrectionBalanceSheetImpactAccountsReceivableAndAccountsPayableDecrease" xlink:type="resource" xml:lang="en-US">The amount by which accounts receivable was reduced and the amount by which accounts payable was reduced on the balance sheet, due to the effect of corrections of prior year errors in the current year financial statements when the effect of the prior year error was immaterial to the prior year financial statements and the current year correction is immaterial to the current year financial statements.</link:label>
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    <link:label id="label_ImmaterialErrorCorrectionBalanceSheetImpactAccountsReceivableAndAccountsPayableDecrease_3" xlink:label="label_ImmaterialErrorCorrectionBalanceSheetImpactAccountsReceivableAndAccountsPayableDecrease_3" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_ImmaterialErrorCorrectionBalanceSheetImpactAccountsReceivableAndAccountsPayableDecrease" xlink:type="resource" xml:lang="en-US">Balance sheet, reduction of accounts receivable and accounts payable due to immaterial error correction</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="ImmaterialErrorCorrectionBalanceSheetImpactAccountsReceivableAndAccountsPayableDecrease" xlink:title="label: ImmaterialErrorCorrectionBalanceSheetImpactAccountsReceivableAndAccountsPayableDecrease to label_ImmaterialErrorCorrectionBalanceSheetImpactAccountsReceivableAndAccountsPayableDecrease" xlink:to="label_ImmaterialErrorCorrectionBalanceSheetImpactAccountsReceivableAndAccountsPayableDecrease_3" xlink:type="arc" />
    <link:loc xlink:href="atvi-20100630.xsd#atvi_ImmaterialErrorCorrectionCashFlowImpactChangeInAccountsReceivableIncreaseChangeInAccountsPayableDecrease" xlink:label="ImmaterialErrorCorrectionCashFlowImpactChangeInAccountsReceivableIncreaseChangeInAccountsPayableDecrease" xlink:title="ImmaterialErrorCorrectionCashFlowImpactChangeInAccountsReceivableIncreaseChangeInAccountsPayableDecrease" xlink:type="locator" />
    <link:label id="label_ImmaterialErrorCorrectionCashFlowImpactChangeInAccountsReceivableIncreaseChangeInAccountsPayableDecrease" xlink:label="label_ImmaterialErrorCorrectionCashFlowImpactChangeInAccountsReceivableIncreaseChangeInAccountsPayableDecrease" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_ImmaterialErrorCorrectionCashFlowImpactChangeInAccountsReceivableIncreaseChangeInAccountsPayableDecrease" xlink:type="resource" xml:lang="en-US">Immaterial Error Correction Cash Flow Impact Change in Accounts Receivable Increase Change in Accounts Payable Decrease</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="ImmaterialErrorCorrectionCashFlowImpactChangeInAccountsReceivableIncreaseChangeInAccountsPayableDecrease" xlink:title="label: ImmaterialErrorCorrectionCashFlowImpactChangeInAccountsReceivableIncreaseChangeInAccountsPayableDecrease to label_ImmaterialErrorCorrectionCashFlowImpactChangeInAccountsReceivableIncreaseChangeInAccountsPayableDecrease" xlink:to="label_ImmaterialErrorCorrectionCashFlowImpactChangeInAccountsReceivableIncreaseChangeInAccountsPayableDecrease" xlink:type="arc" />
    <link:label id="label_ImmaterialErrorCorrectionCashFlowImpactChangeInAccountsReceivableIncreaseChangeInAccountsPayableDecrease_2" xlink:label="label_ImmaterialErrorCorrectionCashFlowImpactChangeInAccountsReceivableIncreaseChangeInAccountsPayableDecrease_2" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:title="label_ImmaterialErrorCorrectionCashFlowImpactChangeInAccountsReceivableIncreaseChangeInAccountsPayableDecrease" xlink:type="resource" xml:lang="en-US">The amount by which the change in accounts receivable was increased and the amount by which the change in accounts payable was decreased on the statement of cash flows, due to the effect of corrections of prior year errors in the current year financial statements when the effect of the prior year error was immaterial to the prior year financial statements and the current year correction is immaterial to the current year financial statements.</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="ImmaterialErrorCorrectionCashFlowImpactChangeInAccountsReceivableIncreaseChangeInAccountsPayableDecrease" xlink:title="label: ImmaterialErrorCorrectionCashFlowImpactChangeInAccountsReceivableIncreaseChangeInAccountsPayableDecrease to label_ImmaterialErrorCorrectionCashFlowImpactChangeInAccountsReceivableIncreaseChangeInAccountsPayableDecrease" xlink:to="label_ImmaterialErrorCorrectionCashFlowImpactChangeInAccountsReceivableIncreaseChangeInAccountsPayableDecrease_2" xlink:type="arc" />
    <link:label id="label_ImmaterialErrorCorrectionCashFlowImpactChangeInAccountsReceivableIncreaseChangeInAccountsPayableDecrease_3" xlink:label="label_ImmaterialErrorCorrectionCashFlowImpactChangeInAccountsReceivableIncreaseChangeInAccountsPayableDecrease_3" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_ImmaterialErrorCorrectionCashFlowImpactChangeInAccountsReceivableIncreaseChangeInAccountsPayableDecrease" xlink:type="resource" xml:lang="en-US">Statement of cash flows, increase in change in accounts receivable and decrease in change in accounts payable due to immaterial error correction</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="ImmaterialErrorCorrectionCashFlowImpactChangeInAccountsReceivableIncreaseChangeInAccountsPayableDecrease" xlink:title="label: ImmaterialErrorCorrectionCashFlowImpactChangeInAccountsReceivableIncreaseChangeInAccountsPayableDecrease to label_ImmaterialErrorCorrectionCashFlowImpactChangeInAccountsReceivableIncreaseChangeInAccountsPayableDecrease" xlink:to="label_ImmaterialErrorCorrectionCashFlowImpactChangeInAccountsReceivableIncreaseChangeInAccountsPayableDecrease_3" xlink:type="arc" />
    <link:loc xlink:href="atvi-20100630.xsd#atvi_SummaryOfSignificantAccountingPoliciesDisclosureAbstract" xlink:label="SummaryOfSignificantAccountingPoliciesDisclosureAbstract" xlink:title="SummaryOfSignificantAccountingPoliciesDisclosureAbstract" xlink:type="locator" />
    <link:label id="label_SummaryOfSignificantAccountingPoliciesDisclosureAbstract" xlink:label="label_SummaryOfSignificantAccountingPoliciesDisclosureAbstract" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_SummaryOfSignificantAccountingPoliciesDisclosureAbstract" xlink:type="resource" xml:lang="en-US">Summary of significant accounting policies</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="SummaryOfSignificantAccountingPoliciesDisclosureAbstract" xlink:title="label: SummaryOfSignificantAccountingPoliciesDisclosureAbstract to label_SummaryOfSignificantAccountingPoliciesDisclosureAbstract" xlink:to="label_SummaryOfSignificantAccountingPoliciesDisclosureAbstract" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_TradingSecuritiesDebtCurrent" xlink:label="TradingSecuritiesDebtCurrent" xlink:title="TradingSecuritiesDebtCurrent" xlink:type="locator" />
    <link:label id="label_TradingSecuritiesDebtCurrent_2" xlink:label="label_TradingSecuritiesDebtCurrent_2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_TradingSecuritiesDebtCurrent" xlink:type="resource" xml:lang="en-US">Trading Securities, Debt, Current</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="TradingSecuritiesDebtCurrent" xlink:title="label: TradingSecuritiesDebtCurrent to label_TradingSecuritiesDebtCurrent" xlink:to="label_TradingSecuritiesDebtCurrent_2" xlink:type="arc" />
    <link:label id="label_TradingSecuritiesDebtCurrent" xlink:label="label_TradingSecuritiesDebtCurrent" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_TradingSecuritiesDebtCurrent" xlink:type="resource" xml:lang="en-US">Auction rate securities classified as trading</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="TradingSecuritiesDebtCurrent" xlink:title="label: TradingSecuritiesDebtCurrent to label_TradingSecuritiesDebtCurrent" xlink:to="label_TradingSecuritiesDebtCurrent" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_FinancialInstrumentsOwnedUSGovernmentAndAgencyObligationsAtFairValue" xlink:label="FinancialInstrumentsOwnedUSGovernmentAndAgencyObligationsAtFairValue" xlink:title="FinancialInstrumentsOwnedUSGovernmentAndAgencyObligationsAtFairValue" xlink:type="locator" />
    <link:label id="label_FinancialInstrumentsOwnedUSGovernmentAndAgencyObligationsAtFairValue_2" xlink:label="label_FinancialInstrumentsOwnedUSGovernmentAndAgencyObligationsAtFairValue_2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_FinancialInstrumentsOwnedUSGovernmentAndAgencyObligationsAtFairValue" xlink:type="resource" xml:lang="en-US">Financial Instruments, Owned, US Government and Agency Obligations, at Fair Value</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="FinancialInstrumentsOwnedUSGovernmentAndAgencyObligationsAtFairValue" xlink:title="label: FinancialInstrumentsOwnedUSGovernmentAndAgencyObligationsAtFairValue to label_FinancialInstrumentsOwnedUSGovernmentAndAgencyObligationsAtFairValue" xlink:to="label_FinancialInstrumentsOwnedUSGovernmentAndAgencyObligationsAtFairValue_2" xlink:type="arc" />
    <link:label id="label_FinancialInstrumentsOwnedUSGovernmentAndAgencyObligationsAtFairValue" xlink:label="label_FinancialInstrumentsOwnedUSGovernmentAndAgencyObligationsAtFairValue" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_FinancialInstrumentsOwnedUSGovernmentAndAgencyObligationsAtFairValue" xlink:type="resource" xml:lang="en-US">U.S. Government agency securities</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="FinancialInstrumentsOwnedUSGovernmentAndAgencyObligationsAtFairValue" xlink:title="label: FinancialInstrumentsOwnedUSGovernmentAndAgencyObligationsAtFairValue to label_FinancialInstrumentsOwnedUSGovernmentAndAgencyObligationsAtFairValue" xlink:to="label_FinancialInstrumentsOwnedUSGovernmentAndAgencyObligationsAtFairValue" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_RestrictedCashAndCashEquivalentsAtCarryingValue" xlink:label="RestrictedCashAndCashEquivalentsAtCarryingValue" xlink:title="RestrictedCashAndCashEquivalentsAtCarryingValue" xlink:type="locator" />
    <link:label id="label_RestrictedCashAndCashEquivalentsAtCarryingValue_2" xlink:label="label_RestrictedCashAndCashEquivalentsAtCarryingValue_2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_RestrictedCashAndCashEquivalentsAtCarryingValue" xlink:type="resource" xml:lang="en-US">Restricted Cash and Cash Equivalents, Current</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="RestrictedCashAndCashEquivalentsAtCarryingValue" xlink:title="label: RestrictedCashAndCashEquivalentsAtCarryingValue to label_RestrictedCashAndCashEquivalentsAtCarryingValue" xlink:to="label_RestrictedCashAndCashEquivalentsAtCarryingValue_2" xlink:type="arc" />
    <link:label id="label_RestrictedCashAndCashEquivalentsAtCarryingValue" xlink:label="label_RestrictedCashAndCashEquivalentsAtCarryingValue" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_RestrictedCashAndCashEquivalentsAtCarryingValue" xlink:type="resource" xml:lang="en-US">Restricted cash</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="RestrictedCashAndCashEquivalentsAtCarryingValue" xlink:title="label: RestrictedCashAndCashEquivalentsAtCarryingValue to label_RestrictedCashAndCashEquivalentsAtCarryingValue" xlink:to="label_RestrictedCashAndCashEquivalentsAtCarryingValue" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_MortgageBackedSecuritiesHeldToMaturityFairValueDisclosure" xlink:label="MortgageBackedSecuritiesHeldToMaturityFairValueDisclosure" xlink:title="MortgageBackedSecuritiesHeldToMaturityFairValueDisclosure" xlink:type="locator" />
    <link:label id="label_MortgageBackedSecuritiesHeldToMaturityFairValueDisclosure_2" xlink:label="label_MortgageBackedSecuritiesHeldToMaturityFairValueDisclosure_2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_MortgageBackedSecuritiesHeldToMaturityFairValueDisclosure" xlink:type="resource" xml:lang="en-US">Mortgage-backed Securities Held-to-maturity, Fair Value Disclosure</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="MortgageBackedSecuritiesHeldToMaturityFairValueDisclosure" xlink:title="label: MortgageBackedSecuritiesHeldToMaturityFairValueDisclosure to label_MortgageBackedSecuritiesHeldToMaturityFairValueDisclosure" xlink:to="label_MortgageBackedSecuritiesHeldToMaturityFairValueDisclosure_2" xlink:type="arc" />
    <link:label id="label_MortgageBackedSecuritiesHeldToMaturityFairValueDisclosure" xlink:label="label_MortgageBackedSecuritiesHeldToMaturityFairValueDisclosure" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_MortgageBackedSecuritiesHeldToMaturityFairValueDisclosure" xlink:type="resource" xml:lang="en-US">Mortgage-backed securities</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="MortgageBackedSecuritiesHeldToMaturityFairValueDisclosure" xlink:title="label: MortgageBackedSecuritiesHeldToMaturityFairValueDisclosure to label_MortgageBackedSecuritiesHeldToMaturityFairValueDisclosure" xlink:to="label_MortgageBackedSecuritiesHeldToMaturityFairValueDisclosure" xlink:type="arc" />
    <link:loc xlink:href="atvi-20100630.xsd#atvi_InventoriesDisclosureAbstract" xlink:label="InventoriesDisclosureAbstract" xlink:title="InventoriesDisclosureAbstract" xlink:type="locator" />
    <link:label id="label_InventoriesDisclosureAbstract" xlink:label="label_InventoriesDisclosureAbstract" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_InventoriesDisclosureAbstract" xlink:type="resource" xml:lang="en-US">Inventories</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="InventoriesDisclosureAbstract" xlink:title="label: InventoriesDisclosureAbstract to label_InventoriesDisclosureAbstract" xlink:to="label_InventoriesDisclosureAbstract" xlink:type="arc" />
    <link:loc xlink:href="atvi-20100630.xsd#atvi_ScheduleOfInventoryDisclosureTextBlock" xlink:label="ScheduleOfInventoryDisclosureTextBlock" xlink:title="ScheduleOfInventoryDisclosureTextBlock" xlink:type="locator" />
    <link:label id="label_ScheduleOfInventoryDisclosureTextBlock" xlink:label="label_ScheduleOfInventoryDisclosureTextBlock" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_ScheduleOfInventoryDisclosureTextBlock" xlink:type="resource" xml:lang="en-US">Schedule of Inventory Disclosure [Text Block]</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="ScheduleOfInventoryDisclosureTextBlock" xlink:title="label: ScheduleOfInventoryDisclosureTextBlock to label_ScheduleOfInventoryDisclosureTextBlock" xlink:to="label_ScheduleOfInventoryDisclosureTextBlock" xlink:type="arc" />
    <link:label id="label_ScheduleOfInventoryDisclosureTextBlock_2" xlink:label="label_ScheduleOfInventoryDisclosureTextBlock_2" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:title="label_ScheduleOfInventoryDisclosureTextBlock" xlink:type="resource" xml:lang="en-US">Schedule of the components of inventories.</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="ScheduleOfInventoryDisclosureTextBlock" xlink:title="label: ScheduleOfInventoryDisclosureTextBlock to label_ScheduleOfInventoryDisclosureTextBlock" xlink:to="label_ScheduleOfInventoryDisclosureTextBlock_2" xlink:type="arc" />
    <link:label id="label_ScheduleOfInventoryDisclosureTextBlock_3" xlink:label="label_ScheduleOfInventoryDisclosureTextBlock_3" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_ScheduleOfInventoryDisclosureTextBlock" xlink:type="resource" xml:lang="en-US">Schedule of inventories</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="ScheduleOfInventoryDisclosureTextBlock" xlink:title="label: ScheduleOfInventoryDisclosureTextBlock to label_ScheduleOfInventoryDisclosureTextBlock" xlink:to="label_ScheduleOfInventoryDisclosureTextBlock_3" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_InventoryFinishedGoodsNetOfReserves" xlink:label="InventoryFinishedGoodsNetOfReserves" xlink:title="InventoryFinishedGoodsNetOfReserves" xlink:type="locator" />
    <link:label id="label_InventoryFinishedGoodsNetOfReserves_2" xlink:label="label_InventoryFinishedGoodsNetOfReserves_2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_InventoryFinishedGoodsNetOfReserves" xlink:type="resource" xml:lang="en-US">Inventory, Finished Goods, Net of Reserves</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="InventoryFinishedGoodsNetOfReserves" xlink:title="label: InventoryFinishedGoodsNetOfReserves to label_InventoryFinishedGoodsNetOfReserves" xlink:to="label_InventoryFinishedGoodsNetOfReserves_2" xlink:type="arc" />
    <link:label id="label_InventoryFinishedGoodsNetOfReserves" xlink:label="label_InventoryFinishedGoodsNetOfReserves" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_InventoryFinishedGoodsNetOfReserves" xlink:type="resource" xml:lang="en-US">Finished goods</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="InventoryFinishedGoodsNetOfReserves" xlink:title="label: InventoryFinishedGoodsNetOfReserves to label_InventoryFinishedGoodsNetOfReserves" xlink:to="label_InventoryFinishedGoodsNetOfReserves" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_InventoryRawMaterialsNetOfReserves" xlink:label="InventoryRawMaterialsNetOfReserves" xlink:title="InventoryRawMaterialsNetOfReserves" xlink:type="locator" />
    <link:label id="label_InventoryRawMaterialsNetOfReserves_2" xlink:label="label_InventoryRawMaterialsNetOfReserves_2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_InventoryRawMaterialsNetOfReserves" xlink:type="resource" xml:lang="en-US">Inventory, Raw Materials, Net of Reserves</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="InventoryRawMaterialsNetOfReserves" xlink:title="label: InventoryRawMaterialsNetOfReserves to label_InventoryRawMaterialsNetOfReserves" xlink:to="label_InventoryRawMaterialsNetOfReserves_2" xlink:type="arc" />
    <link:label id="label_InventoryRawMaterialsNetOfReserves" xlink:label="label_InventoryRawMaterialsNetOfReserves" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_InventoryRawMaterialsNetOfReserves" xlink:type="resource" xml:lang="en-US">Purchased parts and components</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="InventoryRawMaterialsNetOfReserves" xlink:title="label: InventoryRawMaterialsNetOfReserves to label_InventoryRawMaterialsNetOfReserves" xlink:to="label_InventoryRawMaterialsNetOfReserves" xlink:type="arc" />
    <link:loc xlink:href="atvi-20100630.xsd#atvi_GoodwillDisclosureAbstract" xlink:label="GoodwillDisclosureAbstract" xlink:title="GoodwillDisclosureAbstract" xlink:type="locator" />
    <link:label id="label_GoodwillDisclosureAbstract" xlink:label="label_GoodwillDisclosureAbstract" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_GoodwillDisclosureAbstract" xlink:type="resource" xml:lang="en-US">Goodwill</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="GoodwillDisclosureAbstract" xlink:title="label: GoodwillDisclosureAbstract to label_GoodwillDisclosureAbstract" xlink:to="label_GoodwillDisclosureAbstract" xlink:type="arc" />
    <link:loc xlink:href="atvi-20100630.xsd#atvi_ScheduleOfGoodwillActivityTextBlock" xlink:label="ScheduleOfGoodwillActivityTextBlock" xlink:title="ScheduleOfGoodwillActivityTextBlock" xlink:type="locator" />
    <link:label id="label_ScheduleOfGoodwillActivityTextBlock" xlink:label="label_ScheduleOfGoodwillActivityTextBlock" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_ScheduleOfGoodwillActivityTextBlock" xlink:type="resource" xml:lang="en-US">Schedule of Goodwill Activity [Text Block]</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="ScheduleOfGoodwillActivityTextBlock" xlink:title="label: ScheduleOfGoodwillActivityTextBlock to label_ScheduleOfGoodwillActivityTextBlock" xlink:to="label_ScheduleOfGoodwillActivityTextBlock" xlink:type="arc" />
    <link:label id="label_ScheduleOfGoodwillActivityTextBlock_2" xlink:label="label_ScheduleOfGoodwillActivityTextBlock_2" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_ScheduleOfGoodwillActivityTextBlock" xlink:type="resource" xml:lang="en-US">Schedule of goodwill activity</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="ScheduleOfGoodwillActivityTextBlock" xlink:title="label: ScheduleOfGoodwillActivityTextBlock to label_ScheduleOfGoodwillActivityTextBlock" xlink:to="label_ScheduleOfGoodwillActivityTextBlock_2" xlink:type="arc" />
    <link:label id="label_ScheduleOfGoodwillActivityTextBlock_3" xlink:label="label_ScheduleOfGoodwillActivityTextBlock_3" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:title="label_ScheduleOfGoodwillActivityTextBlock" xlink:type="resource" xml:lang="en-US">The schedule disclosing the changes of goodwill during the period.</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="ScheduleOfGoodwillActivityTextBlock" xlink:title="label: ScheduleOfGoodwillActivityTextBlock to label_ScheduleOfGoodwillActivityTextBlock" xlink:to="label_ScheduleOfGoodwillActivityTextBlock_3" xlink:type="arc" />
    <link:loc xlink:href="atvi-20100630.xsd#atvi_ActivisionMember" xlink:label="ActivisionMember" xlink:title="ActivisionMember" xlink:type="locator" />
    <link:label id="label_ActivisionMember" xlink:label="label_ActivisionMember" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_ActivisionMember" xlink:type="resource" xml:lang="en-US">Activision</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="ActivisionMember" xlink:title="label: ActivisionMember to label_ActivisionMember" xlink:to="label_ActivisionMember" xlink:type="arc" />
    <link:label id="label_ActivisionMember_2" xlink:label="label_ActivisionMember_2" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:title="label_ActivisionMember" xlink:type="resource" xml:lang="en-US">The Activision reportable segment of the entity.</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="ActivisionMember" xlink:title="label: ActivisionMember to label_ActivisionMember" xlink:to="label_ActivisionMember_2" xlink:type="arc" />
    <link:loc xlink:href="atvi-20100630.xsd#atvi_BlizzardMember" xlink:label="BlizzardMember" xlink:title="BlizzardMember" xlink:type="locator" />
    <link:label id="label_BlizzardMember" xlink:label="label_BlizzardMember" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_BlizzardMember" xlink:type="resource" xml:lang="en-US">Blizzard</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="BlizzardMember" xlink:title="label: BlizzardMember to label_BlizzardMember" xlink:to="label_BlizzardMember" xlink:type="arc" />
    <link:label id="label_BlizzardMember_2" xlink:label="label_BlizzardMember_2" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:title="label_BlizzardMember" xlink:type="resource" xml:lang="en-US">The Blizzard reportable segment of the entity.</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="BlizzardMember" xlink:title="label: BlizzardMember to label_BlizzardMember" xlink:to="label_BlizzardMember_2" xlink:type="arc" />
    <link:loc xlink:href="atvi-20100630.xsd#atvi_DistributionMember" xlink:label="DistributionMember" xlink:title="DistributionMember" xlink:type="locator" />
    <link:label id="label_DistributionMember" xlink:label="label_DistributionMember" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_DistributionMember" xlink:type="resource" xml:lang="en-US">Distribution</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="DistributionMember" xlink:title="label: DistributionMember to label_DistributionMember" xlink:to="label_DistributionMember" xlink:type="arc" />
    <link:label id="label_DistributionMember_2" xlink:label="label_DistributionMember_2" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:title="label_DistributionMember" xlink:type="resource" xml:lang="en-US">The Distribution reportable segment of the entity.</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="DistributionMember" xlink:title="label: DistributionMember to label_DistributionMember" xlink:to="label_DistributionMember_2" xlink:type="arc" />
    <link:loc xlink:href="atvi-20100630.xsd#atvi_GoodwillIssuanceOfContingentConsideration" xlink:label="GoodwillIssuanceOfContingentConsideration" xlink:title="GoodwillIssuanceOfContingentConsideration" xlink:type="locator" />
    <link:label id="label_GoodwillIssuanceOfContingentConsideration" xlink:label="label_GoodwillIssuanceOfContingentConsideration" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_GoodwillIssuanceOfContingentConsideration" xlink:type="resource" xml:lang="en-US">Goodwill Issuance of Contingent Consideration</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="GoodwillIssuanceOfContingentConsideration" xlink:title="label: GoodwillIssuanceOfContingentConsideration to label_GoodwillIssuanceOfContingentConsideration" xlink:to="label_GoodwillIssuanceOfContingentConsideration" xlink:type="arc" />
    <link:label id="label_GoodwillIssuanceOfContingentConsideration_2" xlink:label="label_GoodwillIssuanceOfContingentConsideration_2" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_GoodwillIssuanceOfContingentConsideration" xlink:type="resource" xml:lang="en-US">Issuance of contingent consideration</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="GoodwillIssuanceOfContingentConsideration" xlink:title="label: GoodwillIssuanceOfContingentConsideration to label_GoodwillIssuanceOfContingentConsideration" xlink:to="label_GoodwillIssuanceOfContingentConsideration_2" xlink:type="arc" />
    <link:label id="label_GoodwillIssuanceOfContingentConsideration_3" xlink:label="label_GoodwillIssuanceOfContingentConsideration_3" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:title="label_GoodwillIssuanceOfContingentConsideration" xlink:type="resource" xml:lang="en-US">Reflects net changes to the recorded value of goodwill due to the issuance of contingent consideration.</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="GoodwillIssuanceOfContingentConsideration" xlink:title="label: GoodwillIssuanceOfContingentConsideration to label_GoodwillIssuanceOfContingentConsideration" xlink:to="label_GoodwillIssuanceOfContingentConsideration_3" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_GoodwillAcquiredDuringPeriod" xlink:label="GoodwillAcquiredDuringPeriod" xlink:title="GoodwillAcquiredDuringPeriod" xlink:type="locator" />
    <link:label id="label_GoodwillAcquiredDuringPeriod_2" xlink:label="label_GoodwillAcquiredDuringPeriod_2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_GoodwillAcquiredDuringPeriod" xlink:type="resource" xml:lang="en-US">Goodwill, Acquired During Period</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="GoodwillAcquiredDuringPeriod" xlink:title="label: GoodwillAcquiredDuringPeriod to label_GoodwillAcquiredDuringPeriod" xlink:to="label_GoodwillAcquiredDuringPeriod_2" xlink:type="arc" />
    <link:label id="label_GoodwillAcquiredDuringPeriod" xlink:label="label_GoodwillAcquiredDuringPeriod" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_GoodwillAcquiredDuringPeriod" xlink:type="resource" xml:lang="en-US">Goodwill acquired</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="GoodwillAcquiredDuringPeriod" xlink:title="label: GoodwillAcquiredDuringPeriod to label_GoodwillAcquiredDuringPeriod" xlink:to="label_GoodwillAcquiredDuringPeriod" xlink:type="arc" />
    <link:loc xlink:href="atvi-20100630.xsd#atvi_GoodwillPurchaseAccountingAdjustments" xlink:label="GoodwillPurchaseAccountingAdjustments" xlink:title="GoodwillPurchaseAccountingAdjustments" xlink:type="locator" />
    <link:label id="label_GoodwillPurchaseAccountingAdjustments" xlink:label="label_GoodwillPurchaseAccountingAdjustments" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_GoodwillPurchaseAccountingAdjustments" xlink:type="resource" xml:lang="en-US">Goodwill Purchase Accounting Adjustments</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="GoodwillPurchaseAccountingAdjustments" xlink:title="label: GoodwillPurchaseAccountingAdjustments to label_GoodwillPurchaseAccountingAdjustments" xlink:to="label_GoodwillPurchaseAccountingAdjustments" xlink:type="arc" />
    <link:label id="label_GoodwillPurchaseAccountingAdjustments_2" xlink:label="label_GoodwillPurchaseAccountingAdjustments_2" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_GoodwillPurchaseAccountingAdjustments" xlink:type="resource" xml:lang="en-US">Purchase accounting adjustments</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="GoodwillPurchaseAccountingAdjustments" xlink:title="label: GoodwillPurchaseAccountingAdjustments to label_GoodwillPurchaseAccountingAdjustments" xlink:to="label_GoodwillPurchaseAccountingAdjustments_2" xlink:type="arc" />
    <link:label id="label_GoodwillPurchaseAccountingAdjustments_3" xlink:label="label_GoodwillPurchaseAccountingAdjustments_3" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:title="label_GoodwillPurchaseAccountingAdjustments" xlink:type="resource" xml:lang="en-US">Reflects net changes to the recorded value of goodwill for purchase accounting adjustments.</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="GoodwillPurchaseAccountingAdjustments" xlink:title="label: GoodwillPurchaseAccountingAdjustments to label_GoodwillPurchaseAccountingAdjustments" xlink:to="label_GoodwillPurchaseAccountingAdjustments_3" xlink:type="arc" />
    <link:loc xlink:href="atvi-20100630.xsd#atvi_TaxBenefitCreditedToGoodwill" xlink:label="TaxBenefitCreditedToGoodwill" xlink:title="TaxBenefitCreditedToGoodwill" xlink:type="locator" />
    <link:label id="label_TaxBenefitCreditedToGoodwill" xlink:label="label_TaxBenefitCreditedToGoodwill" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_TaxBenefitCreditedToGoodwill" xlink:type="resource" xml:lang="en-US">Tax Benefit Credited to Goodwill</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="TaxBenefitCreditedToGoodwill" xlink:title="label: TaxBenefitCreditedToGoodwill to label_TaxBenefitCreditedToGoodwill" xlink:to="label_TaxBenefitCreditedToGoodwill" xlink:type="arc" />
    <link:label id="label_TaxBenefitCreditedToGoodwill_2" xlink:label="label_TaxBenefitCreditedToGoodwill_2" xlink:role="http://xbrl.us/us-gaap/role/label/negated" xlink:title="label_TaxBenefitCreditedToGoodwill" xlink:type="resource" xml:lang="en-US">Tax benefit credited to goodwill</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="TaxBenefitCreditedToGoodwill" xlink:title="label: TaxBenefitCreditedToGoodwill to label_TaxBenefitCreditedToGoodwill" xlink:to="label_TaxBenefitCreditedToGoodwill_2" xlink:type="arc" />
    <link:label id="label_TaxBenefitCreditedToGoodwill_3" xlink:label="label_TaxBenefitCreditedToGoodwill_3" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:title="label_TaxBenefitCreditedToGoodwill" xlink:type="resource" xml:lang="en-US">The tax deduction resulting from the exercise of stock options that were outstanding and vested at the consummation of a business combination and included in the purchase price to the extent that the tax deduction did not exceed the fair value of those options.</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="TaxBenefitCreditedToGoodwill" xlink:title="label: TaxBenefitCreditedToGoodwill to label_TaxBenefitCreditedToGoodwill" xlink:to="label_TaxBenefitCreditedToGoodwill_3" xlink:type="arc" />
    <link:loc xlink:href="atvi-20100630.xsd#atvi_EffectOfForeignExchangeChangedOnGoodwill" xlink:label="EffectOfForeignExchangeChangedOnGoodwill" xlink:title="EffectOfForeignExchangeChangedOnGoodwill" xlink:type="locator" />
    <link:label id="label_EffectOfForeignExchangeChangedOnGoodwill" xlink:label="label_EffectOfForeignExchangeChangedOnGoodwill" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_EffectOfForeignExchangeChangedOnGoodwill" xlink:type="resource" xml:lang="en-US">Effect of Foreign Exchange Changed on Goodwill</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="EffectOfForeignExchangeChangedOnGoodwill" xlink:title="label: EffectOfForeignExchangeChangedOnGoodwill to label_EffectOfForeignExchangeChangedOnGoodwill" xlink:to="label_EffectOfForeignExchangeChangedOnGoodwill" xlink:type="arc" />
    <link:label id="label_EffectOfForeignExchangeChangedOnGoodwill_2" xlink:label="label_EffectOfForeignExchangeChangedOnGoodwill_2" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_EffectOfForeignExchangeChangedOnGoodwill" xlink:type="resource" xml:lang="en-US">Foreign exchange</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="EffectOfForeignExchangeChangedOnGoodwill" xlink:title="label: EffectOfForeignExchangeChangedOnGoodwill to label_EffectOfForeignExchangeChangedOnGoodwill" xlink:to="label_EffectOfForeignExchangeChangedOnGoodwill_2" xlink:type="arc" />
    <link:label id="label_EffectOfForeignExchangeChangedOnGoodwill_3" xlink:label="label_EffectOfForeignExchangeChangedOnGoodwill_3" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:title="label_EffectOfForeignExchangeChangedOnGoodwill" xlink:type="resource" xml:lang="en-US">Reflects net changes to the recorded value of goodwill for foreign currency translation adjustments.</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="EffectOfForeignExchangeChangedOnGoodwill" xlink:title="label: EffectOfForeignExchangeChangedOnGoodwill to label_EffectOfForeignExchangeChangedOnGoodwill" xlink:to="label_EffectOfForeignExchangeChangedOnGoodwill_3" xlink:type="arc" />
    <link:loc xlink:href="atvi-20100630.xsd#atvi_IntangibleAssetsNetDisclosureAbstract" xlink:label="IntangibleAssetsNetDisclosureAbstract" xlink:title="IntangibleAssetsNetDisclosureAbstract" xlink:type="locator" />
    <link:label id="label_IntangibleAssetsNetDisclosureAbstract" xlink:label="label_IntangibleAssetsNetDisclosureAbstract" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_IntangibleAssetsNetDisclosureAbstract" xlink:type="resource" xml:lang="en-US">Intangible assets, net</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="IntangibleAssetsNetDisclosureAbstract" xlink:title="label: IntangibleAssetsNetDisclosureAbstract to label_IntangibleAssetsNetDisclosureAbstract" xlink:to="label_IntangibleAssetsNetDisclosureAbstract" xlink:type="arc" />
    <link:loc xlink:href="atvi-20100630.xsd#atvi_ScheduleOfFiniteLivedAndIndefiniteLivedIntangibleAssetsByMajorClassTextBlock" xlink:label="ScheduleOfFiniteLivedAndIndefiniteLivedIntangibleAssetsByMajorClassTextBlock" xlink:title="ScheduleOfFiniteLivedAndIndefiniteLivedIntangibleAssetsByMajorClassTextBlock" xlink:type="locator" />
    <link:label id="label_ScheduleOfFiniteLivedAndIndefiniteLivedIntangibleAssetsByMajorClassTextBlock" xlink:label="label_ScheduleOfFiniteLivedAndIndefiniteLivedIntangibleAssetsByMajorClassTextBlock" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_ScheduleOfFiniteLivedAndIndefiniteLivedIntangibleAssetsByMajorClassTextBlock" xlink:type="resource" xml:lang="en-US">Schedule of finite lived and indefinite lived intangible assets by major class</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="ScheduleOfFiniteLivedAndIndefiniteLivedIntangibleAssetsByMajorClassTextBlock" xlink:title="label: ScheduleOfFiniteLivedAndIndefiniteLivedIntangibleAssetsByMajorClassTextBlock to label_ScheduleOfFiniteLivedAndIndefiniteLivedIntangibleAssetsByMajorClassTextBlock" xlink:to="label_ScheduleOfFiniteLivedAndIndefiniteLivedIntangibleAssetsByMajorClassTextBlock" xlink:type="arc" />
    <link:label id="label_ScheduleOfFiniteLivedAndIndefiniteLivedIntangibleAssetsByMajorClassTextBlock_2" xlink:label="label_ScheduleOfFiniteLivedAndIndefiniteLivedIntangibleAssetsByMajorClassTextBlock_2" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:title="label_ScheduleOfFiniteLivedAndIndefiniteLivedIntangibleAssetsByMajorClassTextBlock" xlink:type="resource" xml:lang="en-US">Disclosure of the carrying value of intangible assets subject to amortization and not subject to amortization, excluding goodwill, in total and by major class. A major class is composed of intangible assets that can be grouped together because they are similar, either by their nature or by their use in the operations of the company.</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="ScheduleOfFiniteLivedAndIndefiniteLivedIntangibleAssetsByMajorClassTextBlock" xlink:title="label: ScheduleOfFiniteLivedAndIndefiniteLivedIntangibleAssetsByMajorClassTextBlock to label_ScheduleOfFiniteLivedAndIndefiniteLivedIntangibleAssetsByMajorClassTextBlock" xlink:to="label_ScheduleOfFiniteLivedAndIndefiniteLivedIntangibleAssetsByMajorClassTextBlock_2" xlink:type="arc" />
    <link:label id="label_ScheduleOfFiniteLivedAndIndefiniteLivedIntangibleAssetsByMajorClassTextBlock_3" xlink:label="label_ScheduleOfFiniteLivedAndIndefiniteLivedIntangibleAssetsByMajorClassTextBlock_3" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_ScheduleOfFiniteLivedAndIndefiniteLivedIntangibleAssetsByMajorClassTextBlock" xlink:type="resource" xml:lang="en-US">Schedule of Finite Lived and Indefinite Lived Intangible Assets by Major Class [Text Block]</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="ScheduleOfFiniteLivedAndIndefiniteLivedIntangibleAssetsByMajorClassTextBlock" xlink:title="label: ScheduleOfFiniteLivedAndIndefiniteLivedIntangibleAssetsByMajorClassTextBlock to label_ScheduleOfFiniteLivedAndIndefiniteLivedIntangibleAssetsByMajorClassTextBlock" xlink:to="label_ScheduleOfFiniteLivedAndIndefiniteLivedIntangibleAssetsByMajorClassTextBlock_3" xlink:type="arc" />
    <link:loc xlink:href="atvi-20100630.xsd#atvi_ScheduleOfFiniteLivedIntangibleAssetsFutureAmortizationExpenseTextBlock" xlink:label="ScheduleOfFiniteLivedIntangibleAssetsFutureAmortizationExpenseTextBlock" xlink:title="ScheduleOfFiniteLivedIntangibleAssetsFutureAmortizationExpenseTextBlock" xlink:type="locator" />
    <link:label id="label_ScheduleOfFiniteLivedIntangibleAssetsFutureAmortizationExpenseTextBlock" xlink:label="label_ScheduleOfFiniteLivedIntangibleAssetsFutureAmortizationExpenseTextBlock" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_ScheduleOfFiniteLivedIntangibleAssetsFutureAmortizationExpenseTextBlock" xlink:type="resource" xml:lang="en-US">Schedule of Finite Lived Intangible Assets Future Amortization Expense [Text Block]</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="ScheduleOfFiniteLivedIntangibleAssetsFutureAmortizationExpenseTextBlock" xlink:title="label: ScheduleOfFiniteLivedIntangibleAssetsFutureAmortizationExpenseTextBlock to label_ScheduleOfFiniteLivedIntangibleAssetsFutureAmortizationExpenseTextBlock" xlink:to="label_ScheduleOfFiniteLivedIntangibleAssetsFutureAmortizationExpenseTextBlock" xlink:type="arc" />
    <link:label id="label_ScheduleOfFiniteLivedIntangibleAssetsFutureAmortizationExpenseTextBlock_2" xlink:label="label_ScheduleOfFiniteLivedIntangibleAssetsFutureAmortizationExpenseTextBlock_2" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_ScheduleOfFiniteLivedIntangibleAssetsFutureAmortizationExpenseTextBlock" xlink:type="resource" xml:lang="en-US">Schedule of finite lived intangible assets, future amortization expense</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="ScheduleOfFiniteLivedIntangibleAssetsFutureAmortizationExpenseTextBlock" xlink:title="label: ScheduleOfFiniteLivedIntangibleAssetsFutureAmortizationExpenseTextBlock to label_ScheduleOfFiniteLivedIntangibleAssetsFutureAmortizationExpenseTextBlock" xlink:to="label_ScheduleOfFiniteLivedIntangibleAssetsFutureAmortizationExpenseTextBlock_2" xlink:type="arc" />
    <link:label id="label_ScheduleOfFiniteLivedIntangibleAssetsFutureAmortizationExpenseTextBlock_3" xlink:label="label_ScheduleOfFiniteLivedIntangibleAssetsFutureAmortizationExpenseTextBlock_3" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:title="label_ScheduleOfFiniteLivedIntangibleAssetsFutureAmortizationExpenseTextBlock" xlink:type="resource" xml:lang="en-US">Disclosure of the estimated future amortization of finite-lived assets (i.e., assets subject to amortization).</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="ScheduleOfFiniteLivedIntangibleAssetsFutureAmortizationExpenseTextBlock" xlink:title="label: ScheduleOfFiniteLivedIntangibleAssetsFutureAmortizationExpenseTextBlock to label_ScheduleOfFiniteLivedIntangibleAssetsFutureAmortizationExpenseTextBlock" xlink:to="label_ScheduleOfFiniteLivedIntangibleAssetsFutureAmortizationExpenseTextBlock_3" xlink:type="arc" />
    <link:loc xlink:href="atvi-20100630.xsd#atvi_ScheduleOfFiniteLivedAndIndefiniteLivedIntangibleAssetsByMajorClassTable" xlink:label="ScheduleOfFiniteLivedAndIndefiniteLivedIntangibleAssetsByMajorClassTable" xlink:title="ScheduleOfFiniteLivedAndIndefiniteLivedIntangibleAssetsByMajorClassTable" xlink:type="locator" />
    <link:label id="label_ScheduleOfFiniteLivedAndIndefiniteLivedIntangibleAssetsByMajorClassTable" xlink:label="label_ScheduleOfFiniteLivedAndIndefiniteLivedIntangibleAssetsByMajorClassTable" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:title="label_ScheduleOfFiniteLivedAndIndefiniteLivedIntangibleAssetsByMajorClassTable" xlink:type="resource" xml:lang="en-US">Disclosure of the details of intangible assets subject to amortization and not subject to amortization, excluding goodwill, in total and by major class. A major class is composed of intangible assets that can be grouped together because they are similar, either by their nature or by their use in the operations of the company.</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="ScheduleOfFiniteLivedAndIndefiniteLivedIntangibleAssetsByMajorClassTable" xlink:title="label: ScheduleOfFiniteLivedAndIndefiniteLivedIntangibleAssetsByMajorClassTable to label_ScheduleOfFiniteLivedAndIndefiniteLivedIntangibleAssetsByMajorClassTable" xlink:to="label_ScheduleOfFiniteLivedAndIndefiniteLivedIntangibleAssetsByMajorClassTable" xlink:type="arc" />
    <link:label id="label_ScheduleOfFiniteLivedAndIndefiniteLivedIntangibleAssetsByMajorClassTable_2" xlink:label="label_ScheduleOfFiniteLivedAndIndefiniteLivedIntangibleAssetsByMajorClassTable_2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_ScheduleOfFiniteLivedAndIndefiniteLivedIntangibleAssetsByMajorClassTable" xlink:type="resource" xml:lang="en-US">Schedule of Definite-Lived and Indefinite Lived Intangible Assets by Major Class [Table]</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="ScheduleOfFiniteLivedAndIndefiniteLivedIntangibleAssetsByMajorClassTable" xlink:title="label: ScheduleOfFiniteLivedAndIndefiniteLivedIntangibleAssetsByMajorClassTable to label_ScheduleOfFiniteLivedAndIndefiniteLivedIntangibleAssetsByMajorClassTable" xlink:to="label_ScheduleOfFiniteLivedAndIndefiniteLivedIntangibleAssetsByMajorClassTable_2" xlink:type="arc" />
    <link:loc xlink:href="atvi-20100630.xsd#atvi_FiniteLivedAndIndefiniteLivedIntangibleAssetsByMajorClassAxis" xlink:label="FiniteLivedAndIndefiniteLivedIntangibleAssetsByMajorClassAxis" xlink:title="FiniteLivedAndIndefiniteLivedIntangibleAssetsByMajorClassAxis" xlink:type="locator" />
    <link:label id="label_FiniteLivedAndIndefiniteLivedIntangibleAssetsByMajorClassAxis" xlink:label="label_FiniteLivedAndIndefiniteLivedIntangibleAssetsByMajorClassAxis" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_FiniteLivedAndIndefiniteLivedIntangibleAssetsByMajorClassAxis" xlink:type="resource" xml:lang="en-US">Definite-Lived and Indefinite Lived Intangible Assets by Major Class [Axis]</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="FiniteLivedAndIndefiniteLivedIntangibleAssetsByMajorClassAxis" xlink:title="label: FiniteLivedAndIndefiniteLivedIntangibleAssetsByMajorClassAxis to label_FiniteLivedAndIndefiniteLivedIntangibleAssetsByMajorClassAxis" xlink:to="label_FiniteLivedAndIndefiniteLivedIntangibleAssetsByMajorClassAxis" xlink:type="arc" />
    <link:label id="label_FiniteLivedAndIndefiniteLivedIntangibleAssetsByMajorClassAxis_2" xlink:label="label_FiniteLivedAndIndefiniteLivedIntangibleAssetsByMajorClassAxis_2" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:title="label_FiniteLivedAndIndefiniteLivedIntangibleAssetsByMajorClassAxis" xlink:type="resource" xml:lang="en-US">Schedule of intangible assets subject to amortization and not subject to amortization, excluding goodwill, in total and by major class. A major class is composed of intangible assets that can be grouped together because they are similar, either by their nature or by their use in the operations of the company.</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="FiniteLivedAndIndefiniteLivedIntangibleAssetsByMajorClassAxis" xlink:title="label: FiniteLivedAndIndefiniteLivedIntangibleAssetsByMajorClassAxis to label_FiniteLivedAndIndefiniteLivedIntangibleAssetsByMajorClassAxis" xlink:to="label_FiniteLivedAndIndefiniteLivedIntangibleAssetsByMajorClassAxis_2" xlink:type="arc" />
    <link:loc xlink:href="atvi-20100630.xsd#atvi_FiniteLivedAndIndefiniteLivedIntangibleAssetsByMajorClassDomain" xlink:label="FiniteLivedAndIndefiniteLivedIntangibleAssetsByMajorClassDomain" xlink:title="FiniteLivedAndIndefiniteLivedIntangibleAssetsByMajorClassDomain" xlink:type="locator" />
    <link:label id="label_FiniteLivedAndIndefiniteLivedIntangibleAssetsByMajorClassDomain" xlink:label="label_FiniteLivedAndIndefiniteLivedIntangibleAssetsByMajorClassDomain" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_FiniteLivedAndIndefiniteLivedIntangibleAssetsByMajorClassDomain" xlink:type="resource" xml:lang="en-US">Definite-Lived and Indefinite Lived Intangible Assets by Major Class [Domain]</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="FiniteLivedAndIndefiniteLivedIntangibleAssetsByMajorClassDomain" xlink:title="label: FiniteLivedAndIndefiniteLivedIntangibleAssetsByMajorClassDomain to label_FiniteLivedAndIndefiniteLivedIntangibleAssetsByMajorClassDomain" xlink:to="label_FiniteLivedAndIndefiniteLivedIntangibleAssetsByMajorClassDomain" xlink:type="arc" />
    <link:label id="label_FiniteLivedAndIndefiniteLivedIntangibleAssetsByMajorClassDomain_2" xlink:label="label_FiniteLivedAndIndefiniteLivedIntangibleAssetsByMajorClassDomain_2" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:title="label_FiniteLivedAndIndefiniteLivedIntangibleAssetsByMajorClassDomain" xlink:type="resource" xml:lang="en-US">The major class of finite-lived and indefinite-lived intangible asset, excluding goodwill. A major class is composed of intangible assets that can be grouped together because they are similar, either by their nature or by their use in the operations of the company.</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="FiniteLivedAndIndefiniteLivedIntangibleAssetsByMajorClassDomain" xlink:title="label: FiniteLivedAndIndefiniteLivedIntangibleAssetsByMajorClassDomain to label_FiniteLivedAndIndefiniteLivedIntangibleAssetsByMajorClassDomain" xlink:to="label_FiniteLivedAndIndefiniteLivedIntangibleAssetsByMajorClassDomain_2" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_LicensingAgreementsMember" xlink:label="LicensingAgreementsMember" xlink:title="LicensingAgreementsMember" xlink:type="locator" />
    <link:label id="label_LicensingAgreementsMember" xlink:label="label_LicensingAgreementsMember" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_LicensingAgreementsMember" xlink:type="resource" xml:lang="en-US">License agreements</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="LicensingAgreementsMember" xlink:title="label: LicensingAgreementsMember to label_LicensingAgreementsMember" xlink:to="label_LicensingAgreementsMember" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_SoftwareDevelopmentMember" xlink:label="SoftwareDevelopmentMember" xlink:title="SoftwareDevelopmentMember" xlink:type="locator" />
    <link:label id="label_SoftwareDevelopmentMember" xlink:label="label_SoftwareDevelopmentMember" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_SoftwareDevelopmentMember" xlink:type="resource" xml:lang="en-US">Developed software</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="SoftwareDevelopmentMember" xlink:title="label: SoftwareDevelopmentMember to label_SoftwareDevelopmentMember" xlink:to="label_SoftwareDevelopmentMember" xlink:type="arc" />
    <link:loc xlink:href="atvi-20100630.xsd#atvi_GameEnginesMember" xlink:label="GameEnginesMember" xlink:title="GameEnginesMember" xlink:type="locator" />
    <link:label id="label_GameEnginesMember" xlink:label="label_GameEnginesMember" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_GameEnginesMember" xlink:type="resource" xml:lang="en-US">Game engines</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="GameEnginesMember" xlink:title="label: GameEnginesMember to label_GameEnginesMember" xlink:to="label_GameEnginesMember" xlink:type="arc" />
    <link:label id="label_GameEnginesMember_2" xlink:label="label_GameEnginesMember_2" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:title="label_GameEnginesMember" xlink:type="resource" xml:lang="en-US">Game engines.</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="GameEnginesMember" xlink:title="label: GameEnginesMember to label_GameEnginesMember" xlink:to="label_GameEnginesMember_2" xlink:type="arc" />
    <link:loc xlink:href="atvi-20100630.xsd#atvi_InternallyDevelopedFranchisesMember" xlink:label="InternallyDevelopedFranchisesMember" xlink:title="InternallyDevelopedFranchisesMember" xlink:type="locator" />
    <link:label id="label_InternallyDevelopedFranchisesMember" xlink:label="label_InternallyDevelopedFranchisesMember" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_InternallyDevelopedFranchisesMember" xlink:type="resource" xml:lang="en-US">Internally developed franchises</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="InternallyDevelopedFranchisesMember" xlink:title="label: InternallyDevelopedFranchisesMember to label_InternallyDevelopedFranchisesMember" xlink:to="label_InternallyDevelopedFranchisesMember" xlink:type="arc" />
    <link:label id="label_InternallyDevelopedFranchisesMember_3" xlink:label="label_InternallyDevelopedFranchisesMember_3" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:title="label_InternallyDevelopedFranchisesMember" xlink:type="resource" xml:lang="en-US">Internally developed franchises.</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="InternallyDevelopedFranchisesMember" xlink:title="label: InternallyDevelopedFranchisesMember to label_InternallyDevelopedFranchisesMember" xlink:to="label_InternallyDevelopedFranchisesMember_3" xlink:type="arc" />
    <link:loc xlink:href="atvi-20100630.xsd#atvi_FavorableLeasesMember" xlink:label="FavorableLeasesMember" xlink:title="FavorableLeasesMember" xlink:type="locator" />
    <link:label id="label_FavorableLeasesMember" xlink:label="label_FavorableLeasesMember" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_FavorableLeasesMember" xlink:type="resource" xml:lang="en-US">Favorable leases</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="FavorableLeasesMember" xlink:title="label: FavorableLeasesMember to label_FavorableLeasesMember" xlink:to="label_FavorableLeasesMember" xlink:type="arc" />
    <link:label id="label_FavorableLeasesMember_3" xlink:label="label_FavorableLeasesMember_3" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:title="label_FavorableLeasesMember" xlink:type="resource" xml:lang="en-US">Favorable leases.</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="FavorableLeasesMember" xlink:title="label: FavorableLeasesMember to label_FavorableLeasesMember" xlink:to="label_FavorableLeasesMember_3" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_DistributionRightsMember" xlink:label="DistributionRightsMember" xlink:title="DistributionRightsMember" xlink:type="locator" />
    <link:label id="label_DistributionRightsMember" xlink:label="label_DistributionRightsMember" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_DistributionRightsMember" xlink:type="resource" xml:lang="en-US">Distribution agreements</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="DistributionRightsMember" xlink:title="label: DistributionRightsMember to label_DistributionRightsMember" xlink:to="label_DistributionRightsMember" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_TrademarksMember" xlink:label="TrademarksMember" xlink:title="TrademarksMember" xlink:type="locator" />
    <link:label id="label_TrademarksMember" xlink:label="label_TrademarksMember" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_TrademarksMember" xlink:type="resource" xml:lang="en-US">Activision trademark</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="TrademarksMember" xlink:title="label: TrademarksMember to label_TrademarksMember" xlink:to="label_TrademarksMember" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_TradeNamesMember" xlink:label="TradeNamesMember" xlink:title="TradeNamesMember" xlink:type="locator" />
    <link:label id="label_TradeNamesMember" xlink:label="label_TradeNamesMember" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_TradeNamesMember" xlink:type="resource" xml:lang="en-US">Acquired trade names</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="TradeNamesMember" xlink:title="label: TradeNamesMember to label_TradeNamesMember" xlink:to="label_TradeNamesMember" xlink:type="arc" />
    <link:loc xlink:href="atvi-20100630.xsd#atvi_OtherIntangiblesMember" xlink:label="OtherIntangiblesMember" xlink:title="OtherIntangiblesMember" xlink:type="locator" />
    <link:label id="label_OtherIntangiblesMember" xlink:label="label_OtherIntangiblesMember" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_OtherIntangiblesMember" xlink:type="resource" xml:lang="en-US">Other intangibles</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="OtherIntangiblesMember" xlink:title="label: OtherIntangiblesMember to label_OtherIntangiblesMember" xlink:to="label_OtherIntangiblesMember" xlink:type="arc" />
    <link:label id="label_OtherIntangiblesMember_3" xlink:label="label_OtherIntangiblesMember_3" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:title="label_OtherIntangiblesMember" xlink:type="resource" xml:lang="en-US">Intangible assets not otherwise specified in the taxonomy.</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="OtherIntangiblesMember" xlink:title="label: OtherIntangiblesMember to label_OtherIntangiblesMember" xlink:to="label_OtherIntangiblesMember_3" xlink:type="arc" />
    <link:loc xlink:href="atvi-20100630.xsd#atvi_FiniteLivedAndIndefiniteLivedIntangibleAssetsLineItems" xlink:label="FiniteLivedAndIndefiniteLivedIntangibleAssetsLineItems" xlink:title="FiniteLivedAndIndefiniteLivedIntangibleAssetsLineItems" xlink:type="locator" />
    <link:label id="label_FiniteLivedAndIndefiniteLivedIntangibleAssetsLineItems" xlink:label="label_FiniteLivedAndIndefiniteLivedIntangibleAssetsLineItems" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_FiniteLivedAndIndefiniteLivedIntangibleAssetsLineItems" xlink:type="resource" xml:lang="en-US">Definite-Lived and Indefinite Lived Intangible Assets.</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="FiniteLivedAndIndefiniteLivedIntangibleAssetsLineItems" xlink:title="label: FiniteLivedAndIndefiniteLivedIntangibleAssetsLineItems to label_FiniteLivedAndIndefiniteLivedIntangibleAssetsLineItems" xlink:to="label_FiniteLivedAndIndefiniteLivedIntangibleAssetsLineItems" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_FiniteLivedIntangibleAssetsUsefulLifeMinimum" xlink:label="FiniteLivedIntangibleAssetsUsefulLifeMinimum" xlink:title="FiniteLivedIntangibleAssetsUsefulLifeMinimum" xlink:type="locator" />
    <link:label id="label_FiniteLivedIntangibleAssetsUsefulLifeMinimum_2" xlink:label="label_FiniteLivedIntangibleAssetsUsefulLifeMinimum_2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_FiniteLivedIntangibleAssetsUsefulLifeMinimum" xlink:type="resource" xml:lang="en-US">Definite-Lived Intangible Assets, Useful Life, Minimum</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="FiniteLivedIntangibleAssetsUsefulLifeMinimum" xlink:title="label: FiniteLivedIntangibleAssetsUsefulLifeMinimum to label_FiniteLivedIntangibleAssetsUsefulLifeMinimum" xlink:to="label_FiniteLivedIntangibleAssetsUsefulLifeMinimum_2" xlink:type="arc" />
    <link:label id="label_FiniteLivedIntangibleAssetsUsefulLifeMinimum" xlink:label="label_FiniteLivedIntangibleAssetsUsefulLifeMinimum" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_FiniteLivedIntangibleAssetsUsefulLifeMinimum" xlink:type="resource" xml:lang="en-US">Estimated useful life, minimum (in years)</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="FiniteLivedIntangibleAssetsUsefulLifeMinimum" xlink:title="label: FiniteLivedIntangibleAssetsUsefulLifeMinimum to label_FiniteLivedIntangibleAssetsUsefulLifeMinimum" xlink:to="label_FiniteLivedIntangibleAssetsUsefulLifeMinimum" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_IntangibleAssetsNetExcludingGoodwill" xlink:label="IntangibleAssetsNetExcludingGoodwill" xlink:title="IntangibleAssetsNetExcludingGoodwill" xlink:type="locator" />
    <link:label id="label_IntangibleAssetsNetExcludingGoodwill_2" xlink:label="label_IntangibleAssetsNetExcludingGoodwill_2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_IntangibleAssetsNetExcludingGoodwill" xlink:type="resource" xml:lang="en-US">Intangible Assets, Net (Excluding Goodwill)</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="IntangibleAssetsNetExcludingGoodwill" xlink:title="label: IntangibleAssetsNetExcludingGoodwill to label_IntangibleAssetsNetExcludingGoodwill" xlink:to="label_IntangibleAssetsNetExcludingGoodwill_2" xlink:type="arc" />
    <link:label id="label_IntangibleAssetsNetExcludingGoodwill" xlink:label="label_IntangibleAssetsNetExcludingGoodwill" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:title="label_IntangibleAssetsNetExcludingGoodwill" xlink:type="resource" xml:lang="en-US">Net carrying amount, intangible assets</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="IntangibleAssetsNetExcludingGoodwill" xlink:title="label: IntangibleAssetsNetExcludingGoodwill to label_IntangibleAssetsNetExcludingGoodwill" xlink:to="label_IntangibleAssetsNetExcludingGoodwill" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_IndefiniteLivedIntangibleAssets" xlink:label="IndefiniteLivedIntangibleAssets" xlink:title="IndefiniteLivedIntangibleAssets" xlink:type="locator" />
    <link:label id="label_IndefiniteLivedIntangibleAssets_2" xlink:label="label_IndefiniteLivedIntangibleAssets_2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_IndefiniteLivedIntangibleAssets" xlink:type="resource" xml:lang="en-US">Indefinite-lived Intangible Assets</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="IndefiniteLivedIntangibleAssets" xlink:title="label: IndefiniteLivedIntangibleAssets to label_IndefiniteLivedIntangibleAssets" xlink:to="label_IndefiniteLivedIntangibleAssets_2" xlink:type="arc" />
    <link:label id="label_IndefiniteLivedIntangibleAssets" xlink:label="label_IndefiniteLivedIntangibleAssets" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_IndefiniteLivedIntangibleAssets" xlink:type="resource" xml:lang="en-US">Carrying amount, indefinite-lived intangible assets</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="IndefiniteLivedIntangibleAssets" xlink:title="label: IndefiniteLivedIntangibleAssets to label_IndefiniteLivedIntangibleAssets" xlink:to="label_IndefiniteLivedIntangibleAssets" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_FiniteLivedIntangibleAssetsAccumulatedAmortization" xlink:label="FiniteLivedIntangibleAssetsAccumulatedAmortization" xlink:title="FiniteLivedIntangibleAssetsAccumulatedAmortization" xlink:type="locator" />
    <link:label id="label_FiniteLivedIntangibleAssetsAccumulatedAmortization_2" xlink:label="label_FiniteLivedIntangibleAssetsAccumulatedAmortization_2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_FiniteLivedIntangibleAssetsAccumulatedAmortization" xlink:type="resource" xml:lang="en-US">Definite-Lived Intangible Assets, Accumulated Amortization</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="FiniteLivedIntangibleAssetsAccumulatedAmortization" xlink:title="label: FiniteLivedIntangibleAssetsAccumulatedAmortization to label_FiniteLivedIntangibleAssetsAccumulatedAmortization" xlink:to="label_FiniteLivedIntangibleAssetsAccumulatedAmortization_2" xlink:type="arc" />
    <link:label id="label_FiniteLivedIntangibleAssetsAccumulatedAmortization" xlink:label="label_FiniteLivedIntangibleAssetsAccumulatedAmortization" xlink:role="http://xbrl.us/us-gaap/role/label/negated" xlink:title="label_FiniteLivedIntangibleAssetsAccumulatedAmortization" xlink:type="resource" xml:lang="en-US">Accumulated amortization, definite-lived intangible assets</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="FiniteLivedIntangibleAssetsAccumulatedAmortization" xlink:title="label: FiniteLivedIntangibleAssetsAccumulatedAmortization to label_FiniteLivedIntangibleAssetsAccumulatedAmortization" xlink:to="label_FiniteLivedIntangibleAssetsAccumulatedAmortization" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_FiniteLivedIntangibleAssetsGross" xlink:label="FiniteLivedIntangibleAssetsGross" xlink:title="FiniteLivedIntangibleAssetsGross" xlink:type="locator" />
    <link:label id="label_FiniteLivedIntangibleAssetsGross_2" xlink:label="label_FiniteLivedIntangibleAssetsGross_2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_FiniteLivedIntangibleAssetsGross" xlink:type="resource" xml:lang="en-US">Definite-Lived Intangible Assets, Gross</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="FiniteLivedIntangibleAssetsGross" xlink:title="label: FiniteLivedIntangibleAssetsGross to label_FiniteLivedIntangibleAssetsGross" xlink:to="label_FiniteLivedIntangibleAssetsGross_2" xlink:type="arc" />
    <link:label id="label_FiniteLivedIntangibleAssetsGross" xlink:label="label_FiniteLivedIntangibleAssetsGross" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_FiniteLivedIntangibleAssetsGross" xlink:type="resource" xml:lang="en-US">Gross carrying amount, definite-lived intangible assets</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="FiniteLivedIntangibleAssetsGross" xlink:title="label: FiniteLivedIntangibleAssetsGross to label_FiniteLivedIntangibleAssetsGross" xlink:to="label_FiniteLivedIntangibleAssetsGross" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_FiniteLivedIntangibleAssetsUsefulLifeMaximum" xlink:label="FiniteLivedIntangibleAssetsUsefulLifeMaximum" xlink:title="FiniteLivedIntangibleAssetsUsefulLifeMaximum" xlink:type="locator" />
    <link:label id="label_FiniteLivedIntangibleAssetsUsefulLifeMaximum_2" xlink:label="label_FiniteLivedIntangibleAssetsUsefulLifeMaximum_2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_FiniteLivedIntangibleAssetsUsefulLifeMaximum" xlink:type="resource" xml:lang="en-US">Definite-Lived Intangible Assets, Useful Life, Maximum</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="FiniteLivedIntangibleAssetsUsefulLifeMaximum" xlink:title="label: FiniteLivedIntangibleAssetsUsefulLifeMaximum to label_FiniteLivedIntangibleAssetsUsefulLifeMaximum" xlink:to="label_FiniteLivedIntangibleAssetsUsefulLifeMaximum_2" xlink:type="arc" />
    <link:label id="label_FiniteLivedIntangibleAssetsUsefulLifeMaximum" xlink:label="label_FiniteLivedIntangibleAssetsUsefulLifeMaximum" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_FiniteLivedIntangibleAssetsUsefulLifeMaximum" xlink:type="resource" xml:lang="en-US">Estimated useful life, maximum (in years)</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="FiniteLivedIntangibleAssetsUsefulLifeMaximum" xlink:title="label: FiniteLivedIntangibleAssetsUsefulLifeMaximum to label_FiniteLivedIntangibleAssetsUsefulLifeMaximum" xlink:to="label_FiniteLivedIntangibleAssetsUsefulLifeMaximum" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_SegmentBusinessDomain" xlink:label="SegmentBusinessDomain" xlink:title="SegmentBusinessDomain" xlink:type="locator" />
    <link:label id="label_SegmentBusinessDomain" xlink:label="label_SegmentBusinessDomain" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_SegmentBusinessDomain" xlink:type="resource" xml:lang="en-US">Operating Segments, Total</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="SegmentBusinessDomain" xlink:title="label: SegmentBusinessDomain to label_SegmentBusinessDomain" xlink:to="label_SegmentBusinessDomain" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_AmortizationOfDeferredChargesAbstract" xlink:label="AmortizationOfDeferredChargesAbstract" xlink:title="AmortizationOfDeferredChargesAbstract" xlink:type="locator" />
    <link:label id="label_AmortizationOfDeferredChargesAbstract" xlink:label="label_AmortizationOfDeferredChargesAbstract" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_AmortizationOfDeferredChargesAbstract" xlink:type="resource" xml:lang="en-US">Amortization expense disclosure</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="AmortizationOfDeferredChargesAbstract" xlink:title="label: AmortizationOfDeferredChargesAbstract to label_AmortizationOfDeferredChargesAbstract" xlink:to="label_AmortizationOfDeferredChargesAbstract" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_AmortizationOfIntangibleAssets" xlink:label="AmortizationOfIntangibleAssets" xlink:title="AmortizationOfIntangibleAssets" xlink:type="locator" />
    <link:label id="label_AmortizationOfIntangibleAssets_2" xlink:label="label_AmortizationOfIntangibleAssets_2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_AmortizationOfIntangibleAssets" xlink:type="resource" xml:lang="en-US">Amortization of Intangible Assets</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="AmortizationOfIntangibleAssets" xlink:title="label: AmortizationOfIntangibleAssets to label_AmortizationOfIntangibleAssets" xlink:to="label_AmortizationOfIntangibleAssets_2" xlink:type="arc" />
    <link:label id="label_AmortizationOfIntangibleAssets" xlink:label="label_AmortizationOfIntangibleAssets" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_AmortizationOfIntangibleAssets" xlink:type="resource" xml:lang="en-US">Amortization expense</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="AmortizationOfIntangibleAssets" xlink:title="label: AmortizationOfIntangibleAssets to label_AmortizationOfIntangibleAssets" xlink:to="label_AmortizationOfIntangibleAssets" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_FiniteLivedIntangibleAssetsFutureAmortizationExpenseAbstract" xlink:label="FiniteLivedIntangibleAssetsFutureAmortizationExpenseAbstract" xlink:title="FiniteLivedIntangibleAssetsFutureAmortizationExpenseAbstract" xlink:type="locator" />
    <link:label id="label_FiniteLivedIntangibleAssetsFutureAmortizationExpenseAbstract" xlink:label="label_FiniteLivedIntangibleAssetsFutureAmortizationExpenseAbstract" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_FiniteLivedIntangibleAssetsFutureAmortizationExpenseAbstract" xlink:type="resource" xml:lang="en-US">Definite-lived intangible assets, future amortization expense disclosure</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="FiniteLivedIntangibleAssetsFutureAmortizationExpenseAbstract" xlink:title="label: FiniteLivedIntangibleAssetsFutureAmortizationExpenseAbstract to label_FiniteLivedIntangibleAssetsFutureAmortizationExpenseAbstract" xlink:to="label_FiniteLivedIntangibleAssetsFutureAmortizationExpenseAbstract" xlink:type="arc" />
    <link:loc xlink:href="atvi-20100630.xsd#atvi_FutureAmortizationExpenseRemainderCurrentYear" xlink:label="FutureAmortizationExpenseRemainderCurrentYear" xlink:title="FutureAmortizationExpenseRemainderCurrentYear" xlink:type="locator" />
    <link:label id="label_FutureAmortizationExpenseRemainderCurrentYear" xlink:label="label_FutureAmortizationExpenseRemainderCurrentYear" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_FutureAmortizationExpenseRemainderCurrentYear" xlink:type="resource" xml:lang="en-US">2010 (remaining six months)</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="FutureAmortizationExpenseRemainderCurrentYear" xlink:title="label: FutureAmortizationExpenseRemainderCurrentYear to label_FutureAmortizationExpenseRemainderCurrentYear" xlink:to="label_FutureAmortizationExpenseRemainderCurrentYear" xlink:type="arc" />
    <link:label id="label_FutureAmortizationExpenseRemainderCurrentYear_2" xlink:label="label_FutureAmortizationExpenseRemainderCurrentYear_2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_FutureAmortizationExpenseRemainderCurrentYear" xlink:type="resource" xml:lang="en-US">Future Amortization Expense Remainder Current Year</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="FutureAmortizationExpenseRemainderCurrentYear" xlink:title="label: FutureAmortizationExpenseRemainderCurrentYear to label_FutureAmortizationExpenseRemainderCurrentYear" xlink:to="label_FutureAmortizationExpenseRemainderCurrentYear_2" xlink:type="arc" />
    <link:label id="label_FutureAmortizationExpenseRemainderCurrentYear_3" xlink:label="label_FutureAmortizationExpenseRemainderCurrentYear_3" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:title="label_FutureAmortizationExpenseRemainderCurrentYear" xlink:type="resource" xml:lang="en-US">The estimated future amortization for the remainder of the current period.</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="FutureAmortizationExpenseRemainderCurrentYear" xlink:title="label: FutureAmortizationExpenseRemainderCurrentYear to label_FutureAmortizationExpenseRemainderCurrentYear" xlink:to="label_FutureAmortizationExpenseRemainderCurrentYear_3" xlink:type="arc" />
    <link:loc xlink:href="atvi-20100630.xsd#atvi_FutureAmortizationExpenseThereafter" xlink:label="FutureAmortizationExpenseThereafter" xlink:title="FutureAmortizationExpenseThereafter" xlink:type="locator" />
    <link:label id="label_FutureAmortizationExpenseThereafter" xlink:label="label_FutureAmortizationExpenseThereafter" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_FutureAmortizationExpenseThereafter" xlink:type="resource" xml:lang="en-US">Future Amortization Expense Thereafter</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="FutureAmortizationExpenseThereafter" xlink:title="label: FutureAmortizationExpenseThereafter to label_FutureAmortizationExpenseThereafter" xlink:to="label_FutureAmortizationExpenseThereafter" xlink:type="arc" />
    <link:label id="label_FutureAmortizationExpenseThereafter_2" xlink:label="label_FutureAmortizationExpenseThereafter_2" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_FutureAmortizationExpenseThereafter" xlink:type="resource" xml:lang="en-US">Thereafter</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="FutureAmortizationExpenseThereafter" xlink:title="label: FutureAmortizationExpenseThereafter to label_FutureAmortizationExpenseThereafter" xlink:to="label_FutureAmortizationExpenseThereafter_2" xlink:type="arc" />
    <link:label id="label_FutureAmortizationExpenseThereafter_3" xlink:label="label_FutureAmortizationExpenseThereafter_3" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:title="label_FutureAmortizationExpenseThereafter" xlink:type="resource" xml:lang="en-US">The amount of amortization expense on intangible assets expected to be recognized subsequent to the fourth twelve-month period following the balance sheet date.</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="FutureAmortizationExpenseThereafter" xlink:title="label: FutureAmortizationExpenseThereafter to label_FutureAmortizationExpenseThereafter" xlink:to="label_FutureAmortizationExpenseThereafter_3" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_FutureAmortizationExpenseYearOne" xlink:label="FutureAmortizationExpenseYearOne" xlink:title="FutureAmortizationExpenseYearOne" xlink:type="locator" />
    <link:label id="label_FutureAmortizationExpenseYearOne_2" xlink:label="label_FutureAmortizationExpenseYearOne_2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_FutureAmortizationExpenseYearOne" xlink:type="resource" xml:lang="en-US">Future Amortization Expense, Year One</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="FutureAmortizationExpenseYearOne" xlink:title="label: FutureAmortizationExpenseYearOne to label_FutureAmortizationExpenseYearOne" xlink:to="label_FutureAmortizationExpenseYearOne_2" xlink:type="arc" />
    <link:label id="label_FutureAmortizationExpenseYearOne" xlink:label="label_FutureAmortizationExpenseYearOne" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_FutureAmortizationExpenseYearOne" xlink:type="resource" xml:lang="en-US">2011</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="FutureAmortizationExpenseYearOne" xlink:title="label: FutureAmortizationExpenseYearOne to label_FutureAmortizationExpenseYearOne" xlink:to="label_FutureAmortizationExpenseYearOne" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_FutureAmortizationExpenseYearTwo" xlink:label="FutureAmortizationExpenseYearTwo" xlink:title="FutureAmortizationExpenseYearTwo" xlink:type="locator" />
    <link:label id="label_FutureAmortizationExpenseYearTwo_2" xlink:label="label_FutureAmortizationExpenseYearTwo_2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_FutureAmortizationExpenseYearTwo" xlink:type="resource" xml:lang="en-US">Future Amortization Expense, Year Two</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="FutureAmortizationExpenseYearTwo" xlink:title="label: FutureAmortizationExpenseYearTwo to label_FutureAmortizationExpenseYearTwo" xlink:to="label_FutureAmortizationExpenseYearTwo_2" xlink:type="arc" />
    <link:label id="label_FutureAmortizationExpenseYearTwo" xlink:label="label_FutureAmortizationExpenseYearTwo" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_FutureAmortizationExpenseYearTwo" xlink:type="resource" xml:lang="en-US">2012</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="FutureAmortizationExpenseYearTwo" xlink:title="label: FutureAmortizationExpenseYearTwo to label_FutureAmortizationExpenseYearTwo" xlink:to="label_FutureAmortizationExpenseYearTwo" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_FutureAmortizationExpenseYearThree" xlink:label="FutureAmortizationExpenseYearThree" xlink:title="FutureAmortizationExpenseYearThree" xlink:type="locator" />
    <link:label id="label_FutureAmortizationExpenseYearThree_2" xlink:label="label_FutureAmortizationExpenseYearThree_2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_FutureAmortizationExpenseYearThree" xlink:type="resource" xml:lang="en-US">Future Amortization Expense, Year Three</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="FutureAmortizationExpenseYearThree" xlink:title="label: FutureAmortizationExpenseYearThree to label_FutureAmortizationExpenseYearThree" xlink:to="label_FutureAmortizationExpenseYearThree_2" xlink:type="arc" />
    <link:label id="label_FutureAmortizationExpenseYearThree" xlink:label="label_FutureAmortizationExpenseYearThree" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_FutureAmortizationExpenseYearThree" xlink:type="resource" xml:lang="en-US">2013</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="FutureAmortizationExpenseYearThree" xlink:title="label: FutureAmortizationExpenseYearThree to label_FutureAmortizationExpenseYearThree" xlink:to="label_FutureAmortizationExpenseYearThree" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_FutureAmortizationExpenseYearFour" xlink:label="FutureAmortizationExpenseYearFour" xlink:title="FutureAmortizationExpenseYearFour" xlink:type="locator" />
    <link:label id="label_FutureAmortizationExpenseYearFour_2" xlink:label="label_FutureAmortizationExpenseYearFour_2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_FutureAmortizationExpenseYearFour" xlink:type="resource" xml:lang="en-US">Future Amortization Expense, Year Four</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="FutureAmortizationExpenseYearFour" xlink:title="label: FutureAmortizationExpenseYearFour to label_FutureAmortizationExpenseYearFour" xlink:to="label_FutureAmortizationExpenseYearFour_2" xlink:type="arc" />
    <link:label id="label_FutureAmortizationExpenseYearFour" xlink:label="label_FutureAmortizationExpenseYearFour" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_FutureAmortizationExpenseYearFour" xlink:type="resource" xml:lang="en-US">2014</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="FutureAmortizationExpenseYearFour" xlink:title="label: FutureAmortizationExpenseYearFour to label_FutureAmortizationExpenseYearFour" xlink:to="label_FutureAmortizationExpenseYearFour" xlink:type="arc" />
    <link:loc xlink:href="atvi-20100630.xsd#atvi_IncomeTaxesDisclosureAbstract" xlink:label="IncomeTaxesDisclosureAbstract" xlink:title="IncomeTaxesDisclosureAbstract" xlink:type="locator" />
    <link:label id="label_IncomeTaxesDisclosureAbstract" xlink:label="label_IncomeTaxesDisclosureAbstract" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_IncomeTaxesDisclosureAbstract" xlink:type="resource" xml:lang="en-US">Income taxes.</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="IncomeTaxesDisclosureAbstract" xlink:title="label: IncomeTaxesDisclosureAbstract to label_IncomeTaxesDisclosureAbstract" xlink:to="label_IncomeTaxesDisclosureAbstract" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_EffectiveIncomeTaxRateContinuingOperations" xlink:label="EffectiveIncomeTaxRateContinuingOperations" xlink:title="EffectiveIncomeTaxRateContinuingOperations" xlink:type="locator" />
    <link:label id="label_EffectiveIncomeTaxRateContinuingOperations_2" xlink:label="label_EffectiveIncomeTaxRateContinuingOperations_2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_EffectiveIncomeTaxRateContinuingOperations" xlink:type="resource" xml:lang="en-US">Effective Income Tax Rate, Continuing Operations</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="EffectiveIncomeTaxRateContinuingOperations" xlink:title="label: EffectiveIncomeTaxRateContinuingOperations to label_EffectiveIncomeTaxRateContinuingOperations" xlink:to="label_EffectiveIncomeTaxRateContinuingOperations_2" xlink:type="arc" />
    <link:label id="label_EffectiveIncomeTaxRateContinuingOperations" xlink:label="label_EffectiveIncomeTaxRateContinuingOperations" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_EffectiveIncomeTaxRateContinuingOperations" xlink:type="resource" xml:lang="en-US">Effective income tax rate (percent in hundredths)</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="EffectiveIncomeTaxRateContinuingOperations" xlink:title="label: EffectiveIncomeTaxRateContinuingOperations to label_EffectiveIncomeTaxRateContinuingOperations" xlink:to="label_EffectiveIncomeTaxRateContinuingOperations" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_EffectiveIncomeTaxRateReconciliationAtFederalStatutoryIncomeTaxRate" xlink:label="EffectiveIncomeTaxRateReconciliationAtFederalStatutoryIncomeTaxRate" xlink:title="EffectiveIncomeTaxRateReconciliationAtFederalStatutoryIncomeTaxRate" xlink:type="locator" />
    <link:label id="label_EffectiveIncomeTaxRateReconciliationAtFederalStatutoryIncomeTaxRate_2" xlink:label="label_EffectiveIncomeTaxRateReconciliationAtFederalStatutoryIncomeTaxRate_2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_EffectiveIncomeTaxRateReconciliationAtFederalStatutoryIncomeTaxRate" xlink:type="resource" xml:lang="en-US">Effective Income Tax Rate Reconciliation, at Federal Statutory Income Tax Rate</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="EffectiveIncomeTaxRateReconciliationAtFederalStatutoryIncomeTaxRate" xlink:title="label: EffectiveIncomeTaxRateReconciliationAtFederalStatutoryIncomeTaxRate to label_EffectiveIncomeTaxRateReconciliationAtFederalStatutoryIncomeTaxRate" xlink:to="label_EffectiveIncomeTaxRateReconciliationAtFederalStatutoryIncomeTaxRate_2" xlink:type="arc" />
    <link:label id="label_EffectiveIncomeTaxRateReconciliationAtFederalStatutoryIncomeTaxRate" xlink:label="label_EffectiveIncomeTaxRateReconciliationAtFederalStatutoryIncomeTaxRate" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_EffectiveIncomeTaxRateReconciliationAtFederalStatutoryIncomeTaxRate" xlink:type="resource" xml:lang="en-US">Statutory income tax rate (percent in hundredths)</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="EffectiveIncomeTaxRateReconciliationAtFederalStatutoryIncomeTaxRate" xlink:title="label: EffectiveIncomeTaxRateReconciliationAtFederalStatutoryIncomeTaxRate to label_EffectiveIncomeTaxRateReconciliationAtFederalStatutoryIncomeTaxRate" xlink:to="label_EffectiveIncomeTaxRateReconciliationAtFederalStatutoryIncomeTaxRate" xlink:type="arc" />
    <link:loc xlink:href="atvi-20100630.xsd#atvi_ForeignNetOperatingLossValuationAllowance" xlink:label="ForeignNetOperatingLossValuationAllowance" xlink:title="ForeignNetOperatingLossValuationAllowance" xlink:type="locator" />
    <link:label id="label_ForeignNetOperatingLossValuationAllowance" xlink:label="label_ForeignNetOperatingLossValuationAllowance" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_ForeignNetOperatingLossValuationAllowance" xlink:type="resource" xml:lang="en-US">Foreign net operating loss valuation allowance</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="ForeignNetOperatingLossValuationAllowance" xlink:title="label: ForeignNetOperatingLossValuationAllowance to label_ForeignNetOperatingLossValuationAllowance" xlink:to="label_ForeignNetOperatingLossValuationAllowance" xlink:type="arc" />
    <link:label id="label_ForeignNetOperatingLossValuationAllowance_2" xlink:label="label_ForeignNetOperatingLossValuationAllowance_2" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:title="label_ForeignNetOperatingLossValuationAllowance" xlink:type="resource" xml:lang="en-US">The portion of the valuation allowance pertaining to the deferred tax asset representing potential future taxable deductions from foreign net operating loss carry forwards for which it is more likely than not that a tax benefit will not be realized.</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="ForeignNetOperatingLossValuationAllowance" xlink:title="label: ForeignNetOperatingLossValuationAllowance to label_ForeignNetOperatingLossValuationAllowance" xlink:to="label_ForeignNetOperatingLossValuationAllowance_2" xlink:type="arc" />
    <link:label id="label_ForeignNetOperatingLossValuationAllowance_3" xlink:label="label_ForeignNetOperatingLossValuationAllowance_3" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_ForeignNetOperatingLossValuationAllowance" xlink:type="resource" xml:lang="en-US">Foreign Net Operating Loss Valuation Allowance</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="ForeignNetOperatingLossValuationAllowance" xlink:title="label: ForeignNetOperatingLossValuationAllowance to label_ForeignNetOperatingLossValuationAllowance" xlink:to="label_ForeignNetOperatingLossValuationAllowance_3" xlink:type="arc" />
    <link:loc xlink:href="atvi-20100630.xsd#atvi_IncreaseDecreaseOperatingLossCarryforwardsValuationAllowance" xlink:label="IncreaseDecreaseOperatingLossCarryforwardsValuationAllowance" xlink:title="IncreaseDecreaseOperatingLossCarryforwardsValuationAllowance" xlink:type="locator" />
    <link:label id="label_IncreaseDecreaseOperatingLossCarryforwardsValuationAllowance" xlink:label="label_IncreaseDecreaseOperatingLossCarryforwardsValuationAllowance" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_IncreaseDecreaseOperatingLossCarryforwardsValuationAllowance" xlink:type="resource" xml:lang="en-US">Increase (Decrease) Operating Loss Carry forwards Valuation Allowance</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="IncreaseDecreaseOperatingLossCarryforwardsValuationAllowance" xlink:title="label: IncreaseDecreaseOperatingLossCarryforwardsValuationAllowance to label_IncreaseDecreaseOperatingLossCarryforwardsValuationAllowance" xlink:to="label_IncreaseDecreaseOperatingLossCarryforwardsValuationAllowance" xlink:type="arc" />
    <link:label id="label_IncreaseDecreaseOperatingLossCarryforwardsValuationAllowance_2" xlink:label="label_IncreaseDecreaseOperatingLossCarryforwardsValuationAllowance_2" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_IncreaseDecreaseOperatingLossCarryforwardsValuationAllowance" xlink:type="resource" xml:lang="en-US">Increase or decrease in operating loss carryforwards valuation allowance</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="IncreaseDecreaseOperatingLossCarryforwardsValuationAllowance" xlink:title="label: IncreaseDecreaseOperatingLossCarryforwardsValuationAllowance to label_IncreaseDecreaseOperatingLossCarryforwardsValuationAllowance" xlink:to="label_IncreaseDecreaseOperatingLossCarryforwardsValuationAllowance_2" xlink:type="arc" />
    <link:label id="label_IncreaseDecreaseOperatingLossCarryforwardsValuationAllowance_3" xlink:label="label_IncreaseDecreaseOperatingLossCarryforwardsValuationAllowance_3" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:title="label_IncreaseDecreaseOperatingLossCarryforwardsValuationAllowance" xlink:type="resource" xml:lang="en-US">Decrease (increase) in operating loss carry forward allowance resulting from the realization of net operating losses through taxable income.</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="IncreaseDecreaseOperatingLossCarryforwardsValuationAllowance" xlink:title="label: IncreaseDecreaseOperatingLossCarryforwardsValuationAllowance to label_IncreaseDecreaseOperatingLossCarryforwardsValuationAllowance" xlink:to="label_IncreaseDecreaseOperatingLossCarryforwardsValuationAllowance_3" xlink:type="arc" />
    <link:loc xlink:href="atvi-20100630.xsd#atvi_IncreaseDecreaseDeferredTaxLiabilities" xlink:label="IncreaseDecreaseDeferredTaxLiabilities" xlink:title="IncreaseDecreaseDeferredTaxLiabilities" xlink:type="locator" />
    <link:label id="label_IncreaseDecreaseDeferredTaxLiabilities" xlink:label="label_IncreaseDecreaseDeferredTaxLiabilities" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_IncreaseDecreaseDeferredTaxLiabilities" xlink:type="resource" xml:lang="en-US">Increase Decrease Deferred Tax Liabilities</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="IncreaseDecreaseDeferredTaxLiabilities" xlink:title="label: IncreaseDecreaseDeferredTaxLiabilities to label_IncreaseDecreaseDeferredTaxLiabilities" xlink:to="label_IncreaseDecreaseDeferredTaxLiabilities" xlink:type="arc" />
    <link:label id="label_IncreaseDecreaseDeferredTaxLiabilities_2" xlink:label="label_IncreaseDecreaseDeferredTaxLiabilities_2" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_IncreaseDecreaseDeferredTaxLiabilities" xlink:type="resource" xml:lang="en-US">Increase or decrease in deferred tax liabilities</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="IncreaseDecreaseDeferredTaxLiabilities" xlink:title="label: IncreaseDecreaseDeferredTaxLiabilities to label_IncreaseDecreaseDeferredTaxLiabilities" xlink:to="label_IncreaseDecreaseDeferredTaxLiabilities_2" xlink:type="arc" />
    <link:label id="label_IncreaseDecreaseDeferredTaxLiabilities_3" xlink:label="label_IncreaseDecreaseDeferredTaxLiabilities_3" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:title="label_IncreaseDecreaseDeferredTaxLiabilities" xlink:type="resource" xml:lang="en-US">Decrease (increase) in net deferred tax liabilities.</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="IncreaseDecreaseDeferredTaxLiabilities" xlink:title="label: IncreaseDecreaseDeferredTaxLiabilities to label_IncreaseDecreaseDeferredTaxLiabilities" xlink:to="label_IncreaseDecreaseDeferredTaxLiabilities_3" xlink:type="arc" />
    <link:loc xlink:href="atvi-20100630.xsd#atvi_InternallyDevelopedSoftwareCosts" xlink:label="InternallyDevelopedSoftwareCosts" xlink:title="InternallyDevelopedSoftwareCosts" xlink:type="locator" />
    <link:label id="label_InternallyDevelopedSoftwareCosts" xlink:label="label_InternallyDevelopedSoftwareCosts" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_InternallyDevelopedSoftwareCosts" xlink:type="resource" xml:lang="en-US">Internally developed software costs</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="InternallyDevelopedSoftwareCosts" xlink:title="label: InternallyDevelopedSoftwareCosts to label_InternallyDevelopedSoftwareCosts" xlink:to="label_InternallyDevelopedSoftwareCosts" xlink:type="arc" />
    <link:label id="label_InternallyDevelopedSoftwareCosts_2" xlink:label="label_InternallyDevelopedSoftwareCosts_2" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:title="label_InternallyDevelopedSoftwareCosts" xlink:type="resource" xml:lang="en-US">Capitalization of certain internally developed software costs incurrred after technological feasibility of the software is established.</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="InternallyDevelopedSoftwareCosts" xlink:title="label: InternallyDevelopedSoftwareCosts to label_InternallyDevelopedSoftwareCosts" xlink:to="label_InternallyDevelopedSoftwareCosts_2" xlink:type="arc" />
    <link:label id="label_InternallyDevelopedSoftwareCosts_3" xlink:label="label_InternallyDevelopedSoftwareCosts_3" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_InternallyDevelopedSoftwareCosts" xlink:type="resource" xml:lang="en-US">Internally Developed Software Costs</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="InternallyDevelopedSoftwareCosts" xlink:title="label: InternallyDevelopedSoftwareCosts to label_InternallyDevelopedSoftwareCosts" xlink:to="label_InternallyDevelopedSoftwareCosts_3" xlink:type="arc" />
    <link:loc xlink:href="atvi-20100630.xsd#atvi_SoftwareCostsPaymentsMadeToThirdPartyDevelopers" xlink:label="SoftwareCostsPaymentsMadeToThirdPartyDevelopers" xlink:title="SoftwareCostsPaymentsMadeToThirdPartyDevelopers" xlink:type="locator" />
    <link:label id="label_SoftwareCostsPaymentsMadeToThirdPartyDevelopers" xlink:label="label_SoftwareCostsPaymentsMadeToThirdPartyDevelopers" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_SoftwareCostsPaymentsMadeToThirdPartyDevelopers" xlink:type="resource" xml:lang="en-US">Software Costs Payments Made To Third Party Developers</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="SoftwareCostsPaymentsMadeToThirdPartyDevelopers" xlink:title="label: SoftwareCostsPaymentsMadeToThirdPartyDevelopers to label_SoftwareCostsPaymentsMadeToThirdPartyDevelopers" xlink:to="label_SoftwareCostsPaymentsMadeToThirdPartyDevelopers" xlink:type="arc" />
    <link:label id="label_SoftwareCostsPaymentsMadeToThirdPartyDevelopers_2" xlink:label="label_SoftwareCostsPaymentsMadeToThirdPartyDevelopers_2" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_SoftwareCostsPaymentsMadeToThirdPartyDevelopers" xlink:type="resource" xml:lang="en-US">Payments made to third-party software developers</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="SoftwareCostsPaymentsMadeToThirdPartyDevelopers" xlink:title="label: SoftwareCostsPaymentsMadeToThirdPartyDevelopers to label_SoftwareCostsPaymentsMadeToThirdPartyDevelopers" xlink:to="label_SoftwareCostsPaymentsMadeToThirdPartyDevelopers_2" xlink:type="arc" />
    <link:label id="label_SoftwareCostsPaymentsMadeToThirdPartyDevelopers_3" xlink:label="label_SoftwareCostsPaymentsMadeToThirdPartyDevelopers_3" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:title="label_SoftwareCostsPaymentsMadeToThirdPartyDevelopers" xlink:type="resource" xml:lang="en-US">Capitalized software costs resulting from payments made to third-party software developers.</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="SoftwareCostsPaymentsMadeToThirdPartyDevelopers" xlink:title="label: SoftwareCostsPaymentsMadeToThirdPartyDevelopers to label_SoftwareCostsPaymentsMadeToThirdPartyDevelopers" xlink:to="label_SoftwareCostsPaymentsMadeToThirdPartyDevelopers_3" xlink:type="arc" />
    <link:loc xlink:href="atvi-20100630.xsd#atvi_CapitalizedIntellectualPropertyLicenses" xlink:label="CapitalizedIntellectualPropertyLicenses" xlink:title="CapitalizedIntellectualPropertyLicenses" xlink:type="locator" />
    <link:label id="label_CapitalizedIntellectualPropertyLicenses" xlink:label="label_CapitalizedIntellectualPropertyLicenses" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_CapitalizedIntellectualPropertyLicenses" xlink:type="resource" xml:lang="en-US">Capitalized Intellectual Property Licenses</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="CapitalizedIntellectualPropertyLicenses" xlink:title="label: CapitalizedIntellectualPropertyLicenses to label_CapitalizedIntellectualPropertyLicenses" xlink:to="label_CapitalizedIntellectualPropertyLicenses" xlink:type="arc" />
    <link:label id="label_CapitalizedIntellectualPropertyLicenses_2" xlink:label="label_CapitalizedIntellectualPropertyLicenses_2" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_CapitalizedIntellectualPropertyLicenses" xlink:type="resource" xml:lang="en-US">Intellectual property licenses</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="CapitalizedIntellectualPropertyLicenses" xlink:title="label: CapitalizedIntellectualPropertyLicenses to label_CapitalizedIntellectualPropertyLicenses" xlink:to="label_CapitalizedIntellectualPropertyLicenses_2" xlink:type="arc" />
    <link:label id="label_CapitalizedIntellectualPropertyLicenses_3" xlink:label="label_CapitalizedIntellectualPropertyLicenses_3" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:title="label_CapitalizedIntellectualPropertyLicenses" xlink:type="resource" xml:lang="en-US">Intellectual property license costs represent license fees paid to intellectual property rights holders for use of their trademarks, copyrights, software, technology, music, or other intellectual property or proprietary rights.</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="CapitalizedIntellectualPropertyLicenses" xlink:title="label: CapitalizedIntellectualPropertyLicenses to label_CapitalizedIntellectualPropertyLicenses" xlink:to="label_CapitalizedIntellectualPropertyLicenses_3" xlink:type="arc" />
    <link:loc xlink:href="atvi-20100630.xsd#atvi_CapitalizedSoftwareDevelopmentCostsAndIntellectualPropertyLicensesWriteoffAndImpairment" xlink:label="CapitalizedSoftwareDevelopmentCostsAndIntellectualPropertyLicensesWriteoffAndImpairment" xlink:title="CapitalizedSoftwareDevelopmentCostsAndIntellectualPropertyLicensesWriteoffAndImpairment" xlink:type="locator" />
    <link:label id="label_CapitalizedSoftwareDevelopmentCostsAndIntellectualPropertyLicensesWriteoffAndImpairment" xlink:label="label_CapitalizedSoftwareDevelopmentCostsAndIntellectualPropertyLicensesWriteoffAndImpairment" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_CapitalizedSoftwareDevelopmentCostsAndIntellectualPropertyLicensesWriteoffAndImpairment" xlink:type="resource" xml:lang="en-US">Capitalized Software Development Costs and Intellectual Property Licenses Write-off and Impairment</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="CapitalizedSoftwareDevelopmentCostsAndIntellectualPropertyLicensesWriteoffAndImpairment" xlink:title="label: CapitalizedSoftwareDevelopmentCostsAndIntellectualPropertyLicensesWriteoffAndImpairment to label_CapitalizedSoftwareDevelopmentCostsAndIntellectualPropertyLicensesWriteoffAndImpairment" xlink:to="label_CapitalizedSoftwareDevelopmentCostsAndIntellectualPropertyLicensesWriteoffAndImpairment" xlink:type="arc" />
    <link:label id="label_CapitalizedSoftwareDevelopmentCostsAndIntellectualPropertyLicensesWriteoffAndImpairment_2" xlink:label="label_CapitalizedSoftwareDevelopmentCostsAndIntellectualPropertyLicensesWriteoffAndImpairment_2" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_CapitalizedSoftwareDevelopmentCostsAndIntellectualPropertyLicensesWriteoffAndImpairment" xlink:type="resource" xml:lang="en-US">Write-offs and impairments</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="CapitalizedSoftwareDevelopmentCostsAndIntellectualPropertyLicensesWriteoffAndImpairment" xlink:title="label: CapitalizedSoftwareDevelopmentCostsAndIntellectualPropertyLicensesWriteoffAndImpairment to label_CapitalizedSoftwareDevelopmentCostsAndIntellectualPropertyLicensesWriteoffAndImpairment" xlink:to="label_CapitalizedSoftwareDevelopmentCostsAndIntellectualPropertyLicensesWriteoffAndImpairment_2" xlink:type="arc" />
    <link:label id="label_CapitalizedSoftwareDevelopmentCostsAndIntellectualPropertyLicensesWriteoffAndImpairment_3" xlink:label="label_CapitalizedSoftwareDevelopmentCostsAndIntellectualPropertyLicensesWriteoffAndImpairment_3" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:title="label_CapitalizedSoftwareDevelopmentCostsAndIntellectualPropertyLicensesWriteoffAndImpairment" xlink:type="resource" xml:lang="en-US">The write-offs and impairment of capitalized software development costs and intellectual property licenses.</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="CapitalizedSoftwareDevelopmentCostsAndIntellectualPropertyLicensesWriteoffAndImpairment" xlink:title="label: CapitalizedSoftwareDevelopmentCostsAndIntellectualPropertyLicensesWriteoffAndImpairment to label_CapitalizedSoftwareDevelopmentCostsAndIntellectualPropertyLicensesWriteoffAndImpairment" xlink:to="label_CapitalizedSoftwareDevelopmentCostsAndIntellectualPropertyLicensesWriteoffAndImpairment_3" xlink:type="arc" />
    <link:loc xlink:href="atvi-20100630.xsd#atvi_CapitalizedSoftwareDevelopmentCostsAndIntellectualPropertyLicensesAmortization" xlink:label="CapitalizedSoftwareDevelopmentCostsAndIntellectualPropertyLicensesAmortization" xlink:title="CapitalizedSoftwareDevelopmentCostsAndIntellectualPropertyLicensesAmortization" xlink:type="locator" />
    <link:label id="label_CapitalizedSoftwareDevelopmentCostsAndIntellectualPropertyLicensesAmortization" xlink:label="label_CapitalizedSoftwareDevelopmentCostsAndIntellectualPropertyLicensesAmortization" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_CapitalizedSoftwareDevelopmentCostsAndIntellectualPropertyLicensesAmortization" xlink:type="resource" xml:lang="en-US">Capitalized Software Development Costs and Intellectual Property Licenses Amortization</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="CapitalizedSoftwareDevelopmentCostsAndIntellectualPropertyLicensesAmortization" xlink:title="label: CapitalizedSoftwareDevelopmentCostsAndIntellectualPropertyLicensesAmortization to label_CapitalizedSoftwareDevelopmentCostsAndIntellectualPropertyLicensesAmortization" xlink:to="label_CapitalizedSoftwareDevelopmentCostsAndIntellectualPropertyLicensesAmortization" xlink:type="arc" />
    <link:label id="label_CapitalizedSoftwareDevelopmentCostsAndIntellectualPropertyLicensesAmortization_2" xlink:label="label_CapitalizedSoftwareDevelopmentCostsAndIntellectualPropertyLicensesAmortization_2" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_CapitalizedSoftwareDevelopmentCostsAndIntellectualPropertyLicensesAmortization" xlink:type="resource" xml:lang="en-US">Amortization of capitalized software development costs and intellectual property licenses</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="CapitalizedSoftwareDevelopmentCostsAndIntellectualPropertyLicensesAmortization" xlink:title="label: CapitalizedSoftwareDevelopmentCostsAndIntellectualPropertyLicensesAmortization to label_CapitalizedSoftwareDevelopmentCostsAndIntellectualPropertyLicensesAmortization" xlink:to="label_CapitalizedSoftwareDevelopmentCostsAndIntellectualPropertyLicensesAmortization_2" xlink:type="arc" />
    <link:label id="label_CapitalizedSoftwareDevelopmentCostsAndIntellectualPropertyLicensesAmortization_3" xlink:label="label_CapitalizedSoftwareDevelopmentCostsAndIntellectualPropertyLicensesAmortization_3" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:title="label_CapitalizedSoftwareDevelopmentCostsAndIntellectualPropertyLicensesAmortization" xlink:type="resource" xml:lang="en-US">The amortization of capitalized software development costs and intellectual property licenses.</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="CapitalizedSoftwareDevelopmentCostsAndIntellectualPropertyLicensesAmortization" xlink:title="label: CapitalizedSoftwareDevelopmentCostsAndIntellectualPropertyLicensesAmortization to label_CapitalizedSoftwareDevelopmentCostsAndIntellectualPropertyLicensesAmortization" xlink:to="label_CapitalizedSoftwareDevelopmentCostsAndIntellectualPropertyLicensesAmortization_3" xlink:type="arc" />
    <link:loc xlink:href="atvi-20100630.xsd#atvi_RestructuringDisclosureAbstract" xlink:label="RestructuringDisclosureAbstract" xlink:title="RestructuringDisclosureAbstract" xlink:type="locator" />
    <link:label id="label_RestructuringDisclosureAbstract" xlink:label="label_RestructuringDisclosureAbstract" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_RestructuringDisclosureAbstract" xlink:type="resource" xml:lang="en-US">Restructuring.</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="RestructuringDisclosureAbstract" xlink:title="label: RestructuringDisclosureAbstract to label_RestructuringDisclosureAbstract" xlink:to="label_RestructuringDisclosureAbstract" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_ScheduleOfRestructuringReserveByTypeOfCostTextBlock" xlink:label="ScheduleOfRestructuringReserveByTypeOfCostTextBlock" xlink:title="ScheduleOfRestructuringReserveByTypeOfCostTextBlock" xlink:type="locator" />
    <link:label id="label_ScheduleOfRestructuringReserveByTypeOfCostTextBlock_2" xlink:label="label_ScheduleOfRestructuringReserveByTypeOfCostTextBlock_2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_ScheduleOfRestructuringReserveByTypeOfCostTextBlock" xlink:type="resource" xml:lang="en-US">Schedule of Restructuring Reserve by Type of Cost [Text Block]</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="ScheduleOfRestructuringReserveByTypeOfCostTextBlock" xlink:title="label: ScheduleOfRestructuringReserveByTypeOfCostTextBlock to label_ScheduleOfRestructuringReserveByTypeOfCostTextBlock" xlink:to="label_ScheduleOfRestructuringReserveByTypeOfCostTextBlock_2" xlink:type="arc" />
    <link:label id="label_ScheduleOfRestructuringReserveByTypeOfCostTextBlock" xlink:label="label_ScheduleOfRestructuringReserveByTypeOfCostTextBlock" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_ScheduleOfRestructuringReserveByTypeOfCostTextBlock" xlink:type="resource" xml:lang="en-US">Restructuring reserve by type of cost</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="ScheduleOfRestructuringReserveByTypeOfCostTextBlock" xlink:title="label: ScheduleOfRestructuringReserveByTypeOfCostTextBlock to label_ScheduleOfRestructuringReserveByTypeOfCostTextBlock" xlink:to="label_ScheduleOfRestructuringReserveByTypeOfCostTextBlock" xlink:type="arc" />
    <link:loc xlink:href="atvi-20100630.xsd#atvi_ScheduleOfRestructuringReservesAndRestructuringChargesByOperatingSegmentTextBlock" xlink:label="ScheduleOfRestructuringReservesAndRestructuringChargesByOperatingSegmentTextBlock" xlink:title="ScheduleOfRestructuringReservesAndRestructuringChargesByOperatingSegmentTextBlock" xlink:type="locator" />
    <link:label id="label_ScheduleOfRestructuringReservesAndRestructuringChargesByOperatingSegmentTextBlock" xlink:label="label_ScheduleOfRestructuringReservesAndRestructuringChargesByOperatingSegmentTextBlock" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_ScheduleOfRestructuringReservesAndRestructuringChargesByOperatingSegmentTextBlock" xlink:type="resource" xml:lang="en-US">Schedule Of Restructuring Reserves And Restructuring Charges By Operating Segment [Text Block]</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="ScheduleOfRestructuringReservesAndRestructuringChargesByOperatingSegmentTextBlock" xlink:title="label: ScheduleOfRestructuringReservesAndRestructuringChargesByOperatingSegmentTextBlock to label_ScheduleOfRestructuringReservesAndRestructuringChargesByOperatingSegmentTextBlock" xlink:to="label_ScheduleOfRestructuringReservesAndRestructuringChargesByOperatingSegmentTextBlock" xlink:type="arc" />
    <link:label id="label_ScheduleOfRestructuringReservesAndRestructuringChargesByOperatingSegmentTextBlock_2" xlink:label="label_ScheduleOfRestructuringReservesAndRestructuringChargesByOperatingSegmentTextBlock_2" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_ScheduleOfRestructuringReservesAndRestructuringChargesByOperatingSegmentTextBlock" xlink:type="resource" xml:lang="en-US">Restructuring reserve and restructuring charges by segment</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="ScheduleOfRestructuringReservesAndRestructuringChargesByOperatingSegmentTextBlock" xlink:title="label: ScheduleOfRestructuringReservesAndRestructuringChargesByOperatingSegmentTextBlock to label_ScheduleOfRestructuringReservesAndRestructuringChargesByOperatingSegmentTextBlock" xlink:to="label_ScheduleOfRestructuringReservesAndRestructuringChargesByOperatingSegmentTextBlock_2" xlink:type="arc" />
    <link:label id="label_ScheduleOfRestructuringReservesAndRestructuringChargesByOperatingSegmentTextBlock_3" xlink:label="label_ScheduleOfRestructuringReservesAndRestructuringChargesByOperatingSegmentTextBlock_3" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:title="label_ScheduleOfRestructuringReservesAndRestructuringChargesByOperatingSegmentTextBlock" xlink:type="resource" xml:lang="en-US">Disclosure of an entity's restructuring reserve and the restructuring charges during the period associated with the exit from or disposal of business activities or restructurings by operating segment.</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="ScheduleOfRestructuringReservesAndRestructuringChargesByOperatingSegmentTextBlock" xlink:title="label: ScheduleOfRestructuringReservesAndRestructuringChargesByOperatingSegmentTextBlock to label_ScheduleOfRestructuringReservesAndRestructuringChargesByOperatingSegmentTextBlock" xlink:to="label_ScheduleOfRestructuringReservesAndRestructuringChargesByOperatingSegmentTextBlock_3" xlink:type="arc" />
    <link:loc xlink:href="atvi-20100630.xsd#atvi_ScheduleOfRestructuringReserveByTypeOfRestructuringBySegmentTable" xlink:label="ScheduleOfRestructuringReserveByTypeOfRestructuringBySegmentTable" xlink:title="ScheduleOfRestructuringReserveByTypeOfRestructuringBySegmentTable" xlink:type="locator" />
    <link:label id="label_ScheduleOfRestructuringReserveByTypeOfRestructuringBySegmentTable" xlink:label="label_ScheduleOfRestructuringReserveByTypeOfRestructuringBySegmentTable" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_ScheduleOfRestructuringReserveByTypeOfRestructuringBySegmentTable" xlink:type="resource" xml:lang="en-US">Schedule of Restructuring Reserve by Type of Restructuring by Segment [Table]</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="ScheduleOfRestructuringReserveByTypeOfRestructuringBySegmentTable" xlink:title="label: ScheduleOfRestructuringReserveByTypeOfRestructuringBySegmentTable to label_ScheduleOfRestructuringReserveByTypeOfRestructuringBySegmentTable" xlink:to="label_ScheduleOfRestructuringReserveByTypeOfRestructuringBySegmentTable" xlink:type="arc" />
    <link:label id="label_ScheduleOfRestructuringReserveByTypeOfRestructuringBySegmentTable_2" xlink:label="label_ScheduleOfRestructuringReserveByTypeOfRestructuringBySegmentTable_2" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:title="label_ScheduleOfRestructuringReserveByTypeOfRestructuringBySegmentTable" xlink:type="resource" xml:lang="en-US">An entity's restructuring reserve and the changes to that reserve by segment and by major type of cost during the period associated with the exit from or disposal of business activities or restructurings.</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="ScheduleOfRestructuringReserveByTypeOfRestructuringBySegmentTable" xlink:title="label: ScheduleOfRestructuringReserveByTypeOfRestructuringBySegmentTable to label_ScheduleOfRestructuringReserveByTypeOfRestructuringBySegmentTable" xlink:to="label_ScheduleOfRestructuringReserveByTypeOfRestructuringBySegmentTable_2" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_EmployeeSeveranceMember" xlink:label="EmployeeSeveranceMember" xlink:title="EmployeeSeveranceMember" xlink:type="locator" />
    <link:label id="label_EmployeeSeveranceMember" xlink:label="label_EmployeeSeveranceMember" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_EmployeeSeveranceMember" xlink:type="resource" xml:lang="en-US">Severance</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="EmployeeSeveranceMember" xlink:title="label: EmployeeSeveranceMember to label_EmployeeSeveranceMember" xlink:to="label_EmployeeSeveranceMember" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_FacilityClosingMember" xlink:label="FacilityClosingMember" xlink:title="FacilityClosingMember" xlink:type="locator" />
    <link:label id="label_FacilityClosingMember" xlink:label="label_FacilityClosingMember" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_FacilityClosingMember" xlink:type="resource" xml:lang="en-US">Facilities costs</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="FacilityClosingMember" xlink:title="label: FacilityClosingMember to label_FacilityClosingMember" xlink:to="label_FacilityClosingMember" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_RestructuringReservePeriodExpense" xlink:label="RestructuringReservePeriodExpense" xlink:title="RestructuringReservePeriodExpense" xlink:type="locator" />
    <link:label id="label_RestructuringReservePeriodExpense_2" xlink:label="label_RestructuringReservePeriodExpense_2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_RestructuringReservePeriodExpense" xlink:type="resource" xml:lang="en-US">Restructuring Reserve, Period Expense</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="RestructuringReservePeriodExpense" xlink:title="label: RestructuringReservePeriodExpense to label_RestructuringReservePeriodExpense" xlink:to="label_RestructuringReservePeriodExpense_2" xlink:type="arc" />
    <link:label id="label_RestructuringReservePeriodExpense" xlink:label="label_RestructuringReservePeriodExpense" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_RestructuringReservePeriodExpense" xlink:type="resource" xml:lang="en-US">Costs charged to expense</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="RestructuringReservePeriodExpense" xlink:title="label: RestructuringReservePeriodExpense to label_RestructuringReservePeriodExpense" xlink:to="label_RestructuringReservePeriodExpense" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_RestructuringReserve" xlink:label="RestructuringReserve" xlink:title="RestructuringReserve" xlink:type="locator" />
    <link:label id="label_RestructuringReserve_4" xlink:label="label_RestructuringReserve_4" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_RestructuringReserve" xlink:type="resource" xml:lang="en-US">Restructuring Reserve</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="RestructuringReserve" xlink:title="label: RestructuringReserve to label_RestructuringReserve" xlink:to="label_RestructuringReserve_4" xlink:type="arc" />
    <link:label id="label_RestructuringReserve" xlink:label="label_RestructuringReserve" xlink:role="http://www.xbrl.org/2003/role/periodStartLabel" xlink:title="label_RestructuringReserve" xlink:type="resource" xml:lang="en-US">Balance at</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="RestructuringReserve" xlink:title="label: RestructuringReserve to label_RestructuringReserve" xlink:to="label_RestructuringReserve" xlink:type="arc" />
    <link:label id="label_RestructuringReserve_2" xlink:label="label_RestructuringReserve_2" xlink:role="http://www.xbrl.org/2003/role/periodEndLabel" xlink:title="label_RestructuringReserve" xlink:type="resource" xml:lang="en-US">Balance at</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="RestructuringReserve" xlink:title="label: RestructuringReserve to label_RestructuringReserve" xlink:to="label_RestructuringReserve_2" xlink:type="arc" />
    <link:label id="label_RestructuringReserve_3" xlink:label="label_RestructuringReserve_3" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_RestructuringReserve" xlink:type="resource" xml:lang="en-US">Restructuring Reserve</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="RestructuringReserve" xlink:title="label: RestructuringReserve to label_RestructuringReserve" xlink:to="label_RestructuringReserve_3" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_RestructuringReserveSettledWithCash" xlink:label="RestructuringReserveSettledWithCash" xlink:title="RestructuringReserveSettledWithCash" xlink:type="locator" />
    <link:label id="label_RestructuringReserveSettledWithCash_2" xlink:label="label_RestructuringReserveSettledWithCash_2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_RestructuringReserveSettledWithCash" xlink:type="resource" xml:lang="en-US">Restructuring Reserve, Settled with Cash</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="RestructuringReserveSettledWithCash" xlink:title="label: RestructuringReserveSettledWithCash to label_RestructuringReserveSettledWithCash" xlink:to="label_RestructuringReserveSettledWithCash_2" xlink:type="arc" />
    <link:label id="label_RestructuringReserveSettledWithCash" xlink:label="label_RestructuringReserveSettledWithCash" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_RestructuringReserveSettledWithCash" xlink:type="resource" xml:lang="en-US">Costs paid or otherwise settled</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="RestructuringReserveSettledWithCash" xlink:title="label: RestructuringReserveSettledWithCash to label_RestructuringReserveSettledWithCash" xlink:to="label_RestructuringReserveSettledWithCash" xlink:type="arc" />
    <link:loc xlink:href="atvi-20100630.xsd#atvi_RestructuringReserveForeignExchangeAndOther" xlink:label="RestructuringReserveForeignExchangeAndOther" xlink:title="RestructuringReserveForeignExchangeAndOther" xlink:type="locator" />
    <link:label id="label_RestructuringReserveForeignExchangeAndOther" xlink:label="label_RestructuringReserveForeignExchangeAndOther" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_RestructuringReserveForeignExchangeAndOther" xlink:type="resource" xml:lang="en-US">Restructuring Reserve Foreign Exchange and Other</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="RestructuringReserveForeignExchangeAndOther" xlink:title="label: RestructuringReserveForeignExchangeAndOther to label_RestructuringReserveForeignExchangeAndOther" xlink:to="label_RestructuringReserveForeignExchangeAndOther" xlink:type="arc" />
    <link:label id="label_RestructuringReserveForeignExchangeAndOther_2" xlink:label="label_RestructuringReserveForeignExchangeAndOther_2" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_RestructuringReserveForeignExchangeAndOther" xlink:type="resource" xml:lang="en-US">Foreign exchange and other</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="RestructuringReserveForeignExchangeAndOther" xlink:title="label: RestructuringReserveForeignExchangeAndOther to label_RestructuringReserveForeignExchangeAndOther" xlink:to="label_RestructuringReserveForeignExchangeAndOther_2" xlink:type="arc" />
    <link:loc xlink:href="atvi-20100630.xsd#atvi_AggregateSegmentMember" xlink:label="AggregateSegmentMember" xlink:title="AggregateSegmentMember" xlink:type="locator" />
    <link:label id="label_AggregateSegmentMember" xlink:label="label_AggregateSegmentMember" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_AggregateSegmentMember" xlink:type="resource" xml:lang="en-US">Operating segments total</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="AggregateSegmentMember" xlink:title="label: AggregateSegmentMember to label_AggregateSegmentMember" xlink:to="label_AggregateSegmentMember" xlink:type="arc" />
    <link:label id="label_AggregateSegmentMember_3" xlink:label="label_AggregateSegmentMember_3" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:title="label_AggregateSegmentMember" xlink:type="resource" xml:lang="en-US">The aggregate of the reportable segments.</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="AggregateSegmentMember" xlink:title="label: AggregateSegmentMember to label_AggregateSegmentMember" xlink:to="label_AggregateSegmentMember_3" xlink:type="arc" />
    <link:loc xlink:href="atvi-20100630.xsd#atvi_ScheduleOfComprehensiveIncomeLossTextBlock" xlink:label="ScheduleOfComprehensiveIncomeLossTextBlock" xlink:title="ScheduleOfComprehensiveIncomeLossTextBlock" xlink:type="locator" />
    <link:label id="label_ScheduleOfComprehensiveIncomeLossTextBlock" xlink:label="label_ScheduleOfComprehensiveIncomeLossTextBlock" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_ScheduleOfComprehensiveIncomeLossTextBlock" xlink:type="resource" xml:lang="en-US">Schedule of Comprehensive Income (Loss) [Text Block]</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="ScheduleOfComprehensiveIncomeLossTextBlock" xlink:title="label: ScheduleOfComprehensiveIncomeLossTextBlock to label_ScheduleOfComprehensiveIncomeLossTextBlock" xlink:to="label_ScheduleOfComprehensiveIncomeLossTextBlock" xlink:type="arc" />
    <link:label id="label_ScheduleOfComprehensiveIncomeLossTextBlock_2" xlink:label="label_ScheduleOfComprehensiveIncomeLossTextBlock_2" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_ScheduleOfComprehensiveIncomeLossTextBlock" xlink:type="resource" xml:lang="en-US">Schedule of comprehensive income loss</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="ScheduleOfComprehensiveIncomeLossTextBlock" xlink:title="label: ScheduleOfComprehensiveIncomeLossTextBlock to label_ScheduleOfComprehensiveIncomeLossTextBlock" xlink:to="label_ScheduleOfComprehensiveIncomeLossTextBlock_2" xlink:type="arc" />
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    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_AccumulatedOtherComprehensiveIncomeLossAvailableForSaleSecuritiesAdjustmentNetOfTax" xlink:label="AccumulatedOtherComprehensiveIncomeLossAvailableForSaleSecuritiesAdjustmentNetOfTax" xlink:title="AccumulatedOtherComprehensiveIncomeLossAvailableForSaleSecuritiesAdjustmentNetOfTax" xlink:type="locator" />
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    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="InterestExpense" xlink:title="label: InterestExpense to label_InterestExpense" xlink:to="label_InterestExpense" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_GainLossOnSaleOfInvestments" xlink:label="GainLossOnSaleOfInvestments" xlink:title="GainLossOnSaleOfInvestments" xlink:type="locator" />
    <link:label id="label_GainLossOnSaleOfInvestments_2" xlink:label="label_GainLossOnSaleOfInvestments_2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_GainLossOnSaleOfInvestments" xlink:type="resource" xml:lang="en-US">Gain (Loss) on Sale of Investments</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="GainLossOnSaleOfInvestments" xlink:title="label: GainLossOnSaleOfInvestments to label_GainLossOnSaleOfInvestments" xlink:to="label_GainLossOnSaleOfInvestments_2" xlink:type="arc" />
    <link:label id="label_GainLossOnSaleOfInvestments" xlink:label="label_GainLossOnSaleOfInvestments" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_GainLossOnSaleOfInvestments" xlink:type="resource" xml:lang="en-US">Net unrealized gain on investments</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="GainLossOnSaleOfInvestments" xlink:title="label: GainLossOnSaleOfInvestments to label_GainLossOnSaleOfInvestments" xlink:to="label_GainLossOnSaleOfInvestments" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_TradingSecuritiesUnrealizedHoldingGain" xlink:label="TradingSecuritiesUnrealizedHoldingGain" xlink:title="TradingSecuritiesUnrealizedHoldingGain" xlink:type="locator" />
    <link:label id="label_TradingSecuritiesUnrealizedHoldingGain_2" xlink:label="label_TradingSecuritiesUnrealizedHoldingGain_2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_TradingSecuritiesUnrealizedHoldingGain" xlink:type="resource" xml:lang="en-US">Trading Securities, Unrealized Holding Gain</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="TradingSecuritiesUnrealizedHoldingGain" xlink:title="label: TradingSecuritiesUnrealizedHoldingGain to label_TradingSecuritiesUnrealizedHoldingGain" xlink:to="label_TradingSecuritiesUnrealizedHoldingGain_2" xlink:type="arc" />
    <link:label id="label_TradingSecuritiesUnrealizedHoldingGain" xlink:label="label_TradingSecuritiesUnrealizedHoldingGain" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_TradingSecuritiesUnrealizedHoldingGain" xlink:type="resource" xml:lang="en-US">Unrealized gain on trading securities</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="TradingSecuritiesUnrealizedHoldingGain" xlink:title="label: TradingSecuritiesUnrealizedHoldingGain to label_TradingSecuritiesUnrealizedHoldingGain" xlink:to="label_TradingSecuritiesUnrealizedHoldingGain" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_UnrealizedGainLossOnDerivatives" xlink:label="UnrealizedGainLossOnDerivatives" xlink:title="UnrealizedGainLossOnDerivatives" xlink:type="locator" />
    <link:label id="label_UnrealizedGainLossOnDerivatives_2" xlink:label="label_UnrealizedGainLossOnDerivatives_2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_UnrealizedGainLossOnDerivatives" xlink:type="resource" xml:lang="en-US">Unrealized Gain (Loss) on Derivatives</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="UnrealizedGainLossOnDerivatives" xlink:title="label: UnrealizedGainLossOnDerivatives to label_UnrealizedGainLossOnDerivatives" xlink:to="label_UnrealizedGainLossOnDerivatives_2" xlink:type="arc" />
    <link:label id="label_UnrealizedGainLossOnDerivatives" xlink:label="label_UnrealizedGainLossOnDerivatives" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_UnrealizedGainLossOnDerivatives" xlink:type="resource" xml:lang="en-US">Unrealized loss on put option from UBS</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="UnrealizedGainLossOnDerivatives" xlink:title="label: UnrealizedGainLossOnDerivatives to label_UnrealizedGainLossOnDerivatives" xlink:to="label_UnrealizedGainLossOnDerivatives" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_FairValueLiabilitiesMeasuredOnRecurringBasisGainLossIncludedInInvestmentIncome" xlink:label="FairValueLiabilitiesMeasuredOnRecurringBasisGainLossIncludedInInvestmentIncome" xlink:title="FairValueLiabilitiesMeasuredOnRecurringBasisGainLossIncludedInInvestmentIncome" xlink:type="locator" />
    <link:label id="label_FairValueLiabilitiesMeasuredOnRecurringBasisGainLossIncludedInInvestmentIncome_2" xlink:label="label_FairValueLiabilitiesMeasuredOnRecurringBasisGainLossIncludedInInvestmentIncome_2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_FairValueLiabilitiesMeasuredOnRecurringBasisGainLossIncludedInInvestmentIncome" xlink:type="resource" xml:lang="en-US">Fair Value, Liabilities Measured on Recurring Basis, Gain (Loss) Included in Investment Income</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="FairValueLiabilitiesMeasuredOnRecurringBasisGainLossIncludedInInvestmentIncome" xlink:title="label: FairValueLiabilitiesMeasuredOnRecurringBasisGainLossIncludedInInvestmentIncome to label_FairValueLiabilitiesMeasuredOnRecurringBasisGainLossIncludedInInvestmentIncome" xlink:to="label_FairValueLiabilitiesMeasuredOnRecurringBasisGainLossIncludedInInvestmentIncome_2" xlink:type="arc" />
    <link:label id="label_FairValueLiabilitiesMeasuredOnRecurringBasisGainLossIncludedInInvestmentIncome" xlink:label="label_FairValueLiabilitiesMeasuredOnRecurringBasisGainLossIncludedInInvestmentIncome" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_FairValueLiabilitiesMeasuredOnRecurringBasisGainLossIncludedInInvestmentIncome" xlink:type="resource" xml:lang="en-US">Change in fair value of other financial liability</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="FairValueLiabilitiesMeasuredOnRecurringBasisGainLossIncludedInInvestmentIncome" xlink:title="label: FairValueLiabilitiesMeasuredOnRecurringBasisGainLossIncludedInInvestmentIncome to label_FairValueLiabilitiesMeasuredOnRecurringBasisGainLossIncludedInInvestmentIncome" xlink:to="label_FairValueLiabilitiesMeasuredOnRecurringBasisGainLossIncludedInInvestmentIncome" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_ScheduleOfSegmentReportingInformationBySegmentTextBlock" xlink:label="ScheduleOfSegmentReportingInformationBySegmentTextBlock" xlink:title="ScheduleOfSegmentReportingInformationBySegmentTextBlock" xlink:type="locator" />
    <link:label id="label_ScheduleOfSegmentReportingInformationBySegmentTextBlock_2" xlink:label="label_ScheduleOfSegmentReportingInformationBySegmentTextBlock_2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_ScheduleOfSegmentReportingInformationBySegmentTextBlock" xlink:type="resource" xml:lang="en-US">Schedule of Segment Reporting Information, by Segment [Text Block]</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="ScheduleOfSegmentReportingInformationBySegmentTextBlock" xlink:title="label: ScheduleOfSegmentReportingInformationBySegmentTextBlock to label_ScheduleOfSegmentReportingInformationBySegmentTextBlock" xlink:to="label_ScheduleOfSegmentReportingInformationBySegmentTextBlock_2" xlink:type="arc" />
    <link:label id="label_ScheduleOfSegmentReportingInformationBySegmentTextBlock" xlink:label="label_ScheduleOfSegmentReportingInformationBySegmentTextBlock" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_ScheduleOfSegmentReportingInformationBySegmentTextBlock" xlink:type="resource" xml:lang="en-US">Segment reporting information</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="ScheduleOfSegmentReportingInformationBySegmentTextBlock" xlink:title="label: ScheduleOfSegmentReportingInformationBySegmentTextBlock to label_ScheduleOfSegmentReportingInformationBySegmentTextBlock" xlink:to="label_ScheduleOfSegmentReportingInformationBySegmentTextBlock" xlink:type="arc" />
    <link:loc xlink:href="atvi-20100630.xsd#atvi_ScheduleOfRevenueFromExternalCustomersByGeographicAreaTextBlock" xlink:label="ScheduleOfRevenueFromExternalCustomersByGeographicAreaTextBlock" xlink:title="ScheduleOfRevenueFromExternalCustomersByGeographicAreaTextBlock" xlink:type="locator" />
    <link:label id="label_ScheduleOfRevenueFromExternalCustomersByGeographicAreaTextBlock" xlink:label="label_ScheduleOfRevenueFromExternalCustomersByGeographicAreaTextBlock" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_ScheduleOfRevenueFromExternalCustomersByGeographicAreaTextBlock" xlink:type="resource" xml:lang="en-US">Revenues by geographic region</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="ScheduleOfRevenueFromExternalCustomersByGeographicAreaTextBlock" xlink:title="label: ScheduleOfRevenueFromExternalCustomersByGeographicAreaTextBlock to label_ScheduleOfRevenueFromExternalCustomersByGeographicAreaTextBlock" xlink:to="label_ScheduleOfRevenueFromExternalCustomersByGeographicAreaTextBlock" xlink:type="arc" />
    <link:label id="label_ScheduleOfRevenueFromExternalCustomersByGeographicAreaTextBlock_2" xlink:label="label_ScheduleOfRevenueFromExternalCustomersByGeographicAreaTextBlock_2" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:title="label_ScheduleOfRevenueFromExternalCustomersByGeographicAreaTextBlock" xlink:type="resource" xml:lang="en-US">The disclosure of net revenues from external customers by geographic region.</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="ScheduleOfRevenueFromExternalCustomersByGeographicAreaTextBlock" xlink:title="label: ScheduleOfRevenueFromExternalCustomersByGeographicAreaTextBlock to label_ScheduleOfRevenueFromExternalCustomersByGeographicAreaTextBlock" xlink:to="label_ScheduleOfRevenueFromExternalCustomersByGeographicAreaTextBlock_2" xlink:type="arc" />
    <link:label id="label_ScheduleOfRevenueFromExternalCustomersByGeographicAreaTextBlock_3" xlink:label="label_ScheduleOfRevenueFromExternalCustomersByGeographicAreaTextBlock_3" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_ScheduleOfRevenueFromExternalCustomersByGeographicAreaTextBlock" xlink:type="resource" xml:lang="en-US">Schedule of Revenue from External Customers by Geographic Area [Text Block]</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="ScheduleOfRevenueFromExternalCustomersByGeographicAreaTextBlock" xlink:title="label: ScheduleOfRevenueFromExternalCustomersByGeographicAreaTextBlock to label_ScheduleOfRevenueFromExternalCustomersByGeographicAreaTextBlock" xlink:to="label_ScheduleOfRevenueFromExternalCustomersByGeographicAreaTextBlock_3" xlink:type="arc" />
    <link:loc xlink:href="atvi-20100630.xsd#atvi_ConcentrationRiskSingleCustomerPercent" xlink:label="ConcentrationRiskSingleCustomerPercent" xlink:title="ConcentrationRiskSingleCustomerPercent" xlink:type="locator" />
    <link:label id="label_ConcentrationRiskSingleCustomerPercent" xlink:label="label_ConcentrationRiskSingleCustomerPercent" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_ConcentrationRiskSingleCustomerPercent" xlink:type="resource" xml:lang="en-US">No single customer accounted for more than, percentage of consolidated net revenue (in hundredths)</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="ConcentrationRiskSingleCustomerPercent" xlink:title="label: ConcentrationRiskSingleCustomerPercent to label_ConcentrationRiskSingleCustomerPercent" xlink:to="label_ConcentrationRiskSingleCustomerPercent" xlink:type="arc" />
    <link:label id="label_ConcentrationRiskSingleCustomerPercent_2" xlink:label="label_ConcentrationRiskSingleCustomerPercent_2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_ConcentrationRiskSingleCustomerPercent" xlink:type="resource" xml:lang="en-US">Concentration Risk Single Customer Percent</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="ConcentrationRiskSingleCustomerPercent" xlink:title="label: ConcentrationRiskSingleCustomerPercent to label_ConcentrationRiskSingleCustomerPercent" xlink:to="label_ConcentrationRiskSingleCustomerPercent_2" xlink:type="arc" />
    <link:label id="label_ConcentrationRiskSingleCustomerPercent_3" xlink:label="label_ConcentrationRiskSingleCustomerPercent_3" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:title="label_ConcentrationRiskSingleCustomerPercent" xlink:type="resource" xml:lang="en-US">The percentage of consolidated net revenues for which the entity did not have any single external customer that accounted for an amount in excess of the percentage.</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="ConcentrationRiskSingleCustomerPercent" xlink:title="label: ConcentrationRiskSingleCustomerPercent to label_ConcentrationRiskSingleCustomerPercent" xlink:to="label_ConcentrationRiskSingleCustomerPercent_3" xlink:type="arc" />
    <link:loc xlink:href="atvi-20100630.xsd#atvi_RevenueBySegmentByGeographicalRegionByPlatformTable" xlink:label="RevenueBySegmentByGeographicalRegionByPlatformTable" xlink:title="RevenueBySegmentByGeographicalRegionByPlatformTable" xlink:type="locator" />
    <link:label id="label_RevenueBySegmentByGeographicalRegionByPlatformTable" xlink:label="label_RevenueBySegmentByGeographicalRegionByPlatformTable" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_RevenueBySegmentByGeographicalRegionByPlatformTable" xlink:type="resource" xml:lang="en-US">Revenue by Segment by Geographical Region by Platform [Table]</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="RevenueBySegmentByGeographicalRegionByPlatformTable" xlink:title="label: RevenueBySegmentByGeographicalRegionByPlatformTable to label_RevenueBySegmentByGeographicalRegionByPlatformTable" xlink:to="label_RevenueBySegmentByGeographicalRegionByPlatformTable" xlink:type="arc" />
    <link:label id="label_RevenueBySegmentByGeographicalRegionByPlatformTable_2" xlink:label="label_RevenueBySegmentByGeographicalRegionByPlatformTable_2" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:title="label_RevenueBySegmentByGeographicalRegionByPlatformTable" xlink:type="resource" xml:lang="en-US">A schedule disclosing net revenues by reportable segment, by geographical information and by platform.</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="RevenueBySegmentByGeographicalRegionByPlatformTable" xlink:title="label: RevenueBySegmentByGeographicalRegionByPlatformTable to label_RevenueBySegmentByGeographicalRegionByPlatformTable" xlink:to="label_RevenueBySegmentByGeographicalRegionByPlatformTable_2" xlink:type="arc" />
    <link:loc xlink:href="atvi-20100630.xsd#atvi_AggregateGeographicalMember" xlink:label="AggregateGeographicalMember" xlink:title="AggregateGeographicalMember" xlink:type="locator" />
    <link:label id="label_AggregateGeographicalMember" xlink:label="label_AggregateGeographicalMember" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_AggregateGeographicalMember" xlink:type="resource" xml:lang="en-US">Total geographic region</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="AggregateGeographicalMember" xlink:title="label: AggregateGeographicalMember to label_AggregateGeographicalMember" xlink:to="label_AggregateGeographicalMember" xlink:type="arc" />
    <link:label id="label_AggregateGeographicalMember_3" xlink:label="label_AggregateGeographicalMember_3" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:title="label_AggregateGeographicalMember" xlink:type="resource" xml:lang="en-US">The aggregate of items categorized by geographical region.</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="AggregateGeographicalMember" xlink:title="label: AggregateGeographicalMember to label_AggregateGeographicalMember" xlink:to="label_AggregateGeographicalMember_3" xlink:type="arc" />
    <link:loc xlink:href="atvi-20100630.xsd#atvi_NorthAmericaMember" xlink:label="NorthAmericaMember" xlink:title="NorthAmericaMember" xlink:type="locator" />
    <link:label id="label_NorthAmericaMember" xlink:label="label_NorthAmericaMember" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:title="label_NorthAmericaMember" xlink:type="resource" xml:lang="en-US">The North America geographical region.</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="NorthAmericaMember" xlink:title="label: NorthAmericaMember to label_NorthAmericaMember" xlink:to="label_NorthAmericaMember" xlink:type="arc" />
    <link:label id="label_NorthAmericaMember_3" xlink:label="label_NorthAmericaMember_3" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_NorthAmericaMember" xlink:type="resource" xml:lang="en-US">North America</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="NorthAmericaMember" xlink:title="label: NorthAmericaMember to label_NorthAmericaMember" xlink:to="label_NorthAmericaMember_3" xlink:type="arc" />
    <link:loc xlink:href="atvi-20100630.xsd#atvi_EuropeMember" xlink:label="EuropeMember" xlink:title="EuropeMember" xlink:type="locator" />
    <link:label id="label_EuropeMember" xlink:label="label_EuropeMember" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_EuropeMember" xlink:type="resource" xml:lang="en-US">Europe</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="EuropeMember" xlink:title="label: EuropeMember to label_EuropeMember" xlink:to="label_EuropeMember" xlink:type="arc" />
    <link:label id="label_EuropeMember_2" xlink:label="label_EuropeMember_2" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:title="label_EuropeMember" xlink:type="resource" xml:lang="en-US">The Europe geographical region.</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="EuropeMember" xlink:title="label: EuropeMember to label_EuropeMember" xlink:to="label_EuropeMember_2" xlink:type="arc" />
    <link:loc xlink:href="atvi-20100630.xsd#atvi_AsiaPacificMember" xlink:label="AsiaPacificMember" xlink:title="AsiaPacificMember" xlink:type="locator" />
    <link:label id="label_AsiaPacificMember" xlink:label="label_AsiaPacificMember" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_AsiaPacificMember" xlink:type="resource" xml:lang="en-US">Asia Pacific</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="AsiaPacificMember" xlink:title="label: AsiaPacificMember to label_AsiaPacificMember" xlink:to="label_AsiaPacificMember" xlink:type="arc" />
    <link:label id="label_AsiaPacificMember_3" xlink:label="label_AsiaPacificMember_3" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:title="label_AsiaPacificMember" xlink:type="resource" xml:lang="en-US">The Asia Pacific geographical region.</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="AsiaPacificMember" xlink:title="label: AsiaPacificMember to label_AsiaPacificMember" xlink:to="label_AsiaPacificMember_3" xlink:type="arc" />
    <link:loc xlink:href="atvi-20100630.xsd#atvi_AggregatePlatformMember" xlink:label="AggregatePlatformMember" xlink:title="AggregatePlatformMember" xlink:type="locator" />
    <link:label id="label_AggregatePlatformMember" xlink:label="label_AggregatePlatformMember" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_AggregatePlatformMember" xlink:type="resource" xml:lang="en-US">Total platform</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="AggregatePlatformMember" xlink:title="label: AggregatePlatformMember to label_AggregatePlatformMember" xlink:to="label_AggregatePlatformMember" xlink:type="arc" />
    <link:label id="label_AggregatePlatformMember_3" xlink:label="label_AggregatePlatformMember_3" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:title="label_AggregatePlatformMember" xlink:type="resource" xml:lang="en-US">The aggregate of items categorized by platform.</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="AggregatePlatformMember" xlink:title="label: AggregatePlatformMember to label_AggregatePlatformMember" xlink:to="label_AggregatePlatformMember_3" xlink:type="arc" />
    <link:loc xlink:href="atvi-20100630.xsd#atvi_MMORPGMember" xlink:label="MMORPGMember" xlink:title="MMORPGMember" xlink:type="locator" />
    <link:label id="label_MMORPGMember" xlink:label="label_MMORPGMember" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_MMORPGMember" xlink:type="resource" xml:lang="en-US">MMORPG</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="MMORPGMember" xlink:title="label: MMORPGMember to label_MMORPGMember" xlink:to="label_MMORPGMember" xlink:type="arc" />
    <link:label id="label_MMORPGMember_3" xlink:label="label_MMORPGMember_3" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:title="label_MMORPGMember" xlink:type="resource" xml:lang="en-US">The subscription-based massively multi-player online role-playing game platform.</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="MMORPGMember" xlink:title="label: MMORPGMember to label_MMORPGMember" xlink:to="label_MMORPGMember_3" xlink:type="arc" />
    <link:loc xlink:href="atvi-20100630.xsd#atvi_ConsoleMember" xlink:label="ConsoleMember" xlink:title="ConsoleMember" xlink:type="locator" />
    <link:label id="label_ConsoleMember" xlink:label="label_ConsoleMember" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_ConsoleMember" xlink:type="resource" xml:lang="en-US">Console</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="ConsoleMember" xlink:title="label: ConsoleMember to label_ConsoleMember" xlink:to="label_ConsoleMember" xlink:type="arc" />
    <link:label id="label_ConsoleMember_3" xlink:label="label_ConsoleMember_3" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:title="label_ConsoleMember" xlink:type="resource" xml:lang="en-US">The console product platform.</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="ConsoleMember" xlink:title="label: ConsoleMember to label_ConsoleMember" xlink:to="label_ConsoleMember_3" xlink:type="arc" />
    <link:loc xlink:href="atvi-20100630.xsd#atvi_HandheldMember" xlink:label="HandheldMember" xlink:title="HandheldMember" xlink:type="locator" />
    <link:label id="label_HandheldMember" xlink:label="label_HandheldMember" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_HandheldMember" xlink:type="resource" xml:lang="en-US">Hand-held</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="HandheldMember" xlink:title="label: HandheldMember to label_HandheldMember" xlink:to="label_HandheldMember" xlink:type="arc" />
    <link:label id="label_HandheldMember_3" xlink:label="label_HandheldMember_3" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:title="label_HandheldMember" xlink:type="resource" xml:lang="en-US">The handheld devices platform.</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="HandheldMember" xlink:title="label: HandheldMember to label_HandheldMember" xlink:to="label_HandheldMember_3" xlink:type="arc" />
    <link:loc xlink:href="atvi-20100630.xsd#atvi_PCAndOtherMember" xlink:label="PCAndOtherMember" xlink:title="PCAndOtherMember" xlink:type="locator" />
    <link:label id="label_PCAndOtherMember" xlink:label="label_PCAndOtherMember" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_PCAndOtherMember" xlink:type="resource" xml:lang="en-US">PC and other</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="PCAndOtherMember" xlink:title="label: PCAndOtherMember to label_PCAndOtherMember" xlink:to="label_PCAndOtherMember" xlink:type="arc" />
    <link:label id="label_PCAndOtherMember_3" xlink:label="label_PCAndOtherMember_3" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:title="label_PCAndOtherMember" xlink:type="resource" xml:lang="en-US">The personal computer platform and other items not separately categorized by platform.</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="PCAndOtherMember" xlink:title="label: PCAndOtherMember to label_PCAndOtherMember" xlink:to="label_PCAndOtherMember_3" xlink:type="arc" />
    <link:loc xlink:href="atvi-20100630.xsd#atvi_RevenueBySegmentByGeographicalRegionByPlatformLineItems" xlink:label="RevenueBySegmentByGeographicalRegionByPlatformLineItems" xlink:title="RevenueBySegmentByGeographicalRegionByPlatformLineItems" xlink:type="locator" />
    <link:label id="label_RevenueBySegmentByGeographicalRegionByPlatformLineItems" xlink:label="label_RevenueBySegmentByGeographicalRegionByPlatformLineItems" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:title="label_RevenueBySegmentByGeographicalRegionByPlatformLineItems" xlink:type="resource" xml:lang="en-US">Line items represent financial concepts included in a table. These concepts are used to disclose reportable information associated with domain members defined in one or many axes to the table.</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="RevenueBySegmentByGeographicalRegionByPlatformLineItems" xlink:title="label: RevenueBySegmentByGeographicalRegionByPlatformLineItems to label_RevenueBySegmentByGeographicalRegionByPlatformLineItems" xlink:to="label_RevenueBySegmentByGeographicalRegionByPlatformLineItems" xlink:type="arc" />
    <link:label id="label_RevenueBySegmentByGeographicalRegionByPlatformLineItems_2" xlink:label="label_RevenueBySegmentByGeographicalRegionByPlatformLineItems_2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_RevenueBySegmentByGeographicalRegionByPlatformLineItems" xlink:type="resource" xml:lang="en-US">Revenue by Segment by Geographical Region by Platform</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="RevenueBySegmentByGeographicalRegionByPlatformLineItems" xlink:title="label: RevenueBySegmentByGeographicalRegionByPlatformLineItems to label_RevenueBySegmentByGeographicalRegionByPlatformLineItems" xlink:to="label_RevenueBySegmentByGeographicalRegionByPlatformLineItems_2" xlink:type="arc" />
    <link:loc xlink:href="atvi-20100630.xsd#atvi_DeferralOfNetRevenuesAndRelatedCostOfSalesRevenueImpact" xlink:label="DeferralOfNetRevenuesAndRelatedCostOfSalesRevenueImpact" xlink:title="DeferralOfNetRevenuesAndRelatedCostOfSalesRevenueImpact" xlink:type="locator" />
    <link:label id="label_DeferralOfNetRevenuesAndRelatedCostOfSalesRevenueImpact" xlink:label="label_DeferralOfNetRevenuesAndRelatedCostOfSalesRevenueImpact" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_DeferralOfNetRevenuesAndRelatedCostOfSalesRevenueImpact" xlink:type="resource" xml:lang="en-US">Deferral of Net Revenues and Related Cost of Sales Revenue Impact</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="DeferralOfNetRevenuesAndRelatedCostOfSalesRevenueImpact" xlink:title="label: DeferralOfNetRevenuesAndRelatedCostOfSalesRevenueImpact to label_DeferralOfNetRevenuesAndRelatedCostOfSalesRevenueImpact" xlink:to="label_DeferralOfNetRevenuesAndRelatedCostOfSalesRevenueImpact" xlink:type="arc" />
    <link:label id="label_DeferralOfNetRevenuesAndRelatedCostOfSalesRevenueImpact_2" xlink:label="label_DeferralOfNetRevenuesAndRelatedCostOfSalesRevenueImpact_2" xlink:role="http://xbrl.us/us-gaap/role/label/negated" xlink:title="label_DeferralOfNetRevenuesAndRelatedCostOfSalesRevenueImpact" xlink:type="resource" xml:lang="en-US">Net effect from deferral of net revenues</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="DeferralOfNetRevenuesAndRelatedCostOfSalesRevenueImpact" xlink:title="label: DeferralOfNetRevenuesAndRelatedCostOfSalesRevenueImpact to label_DeferralOfNetRevenuesAndRelatedCostOfSalesRevenueImpact" xlink:to="label_DeferralOfNetRevenuesAndRelatedCostOfSalesRevenueImpact_2" xlink:type="arc" />
    <link:label id="label_DeferralOfNetRevenuesAndRelatedCostOfSalesRevenueImpact_3" xlink:label="label_DeferralOfNetRevenuesAndRelatedCostOfSalesRevenueImpact_3" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:title="label_DeferralOfNetRevenuesAndRelatedCostOfSalesRevenueImpact" xlink:type="resource" xml:lang="en-US">Impact of the net effect from the deferral of net revenues in reconciling total segment net revenues to consolidated net revenues.</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="DeferralOfNetRevenuesAndRelatedCostOfSalesRevenueImpact" xlink:title="label: DeferralOfNetRevenuesAndRelatedCostOfSalesRevenueImpact to label_DeferralOfNetRevenuesAndRelatedCostOfSalesRevenueImpact" xlink:to="label_DeferralOfNetRevenuesAndRelatedCostOfSalesRevenueImpact_3" xlink:type="arc" />
    <link:loc xlink:href="atvi-20100630.xsd#atvi_OtherNoncoreRevenue" xlink:label="OtherNoncoreRevenue" xlink:title="OtherNoncoreRevenue" xlink:type="locator" />
    <link:label id="label_OtherNoncoreRevenue" xlink:label="label_OtherNoncoreRevenue" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_OtherNoncoreRevenue" xlink:type="resource" xml:lang="en-US">Other Noncore Revenue</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="OtherNoncoreRevenue" xlink:title="label: OtherNoncoreRevenue to label_OtherNoncoreRevenue" xlink:to="label_OtherNoncoreRevenue" xlink:type="arc" />
    <link:label id="label_OtherNoncoreRevenue_2" xlink:label="label_OtherNoncoreRevenue_2" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_OtherNoncoreRevenue" xlink:type="resource" xml:lang="en-US">Other</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="OtherNoncoreRevenue" xlink:title="label: OtherNoncoreRevenue to label_OtherNoncoreRevenue" xlink:to="label_OtherNoncoreRevenue_2" xlink:type="arc" />
    <link:label id="label_OtherNoncoreRevenue_3" xlink:label="label_OtherNoncoreRevenue_3" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:title="label_OtherNoncoreRevenue" xlink:type="resource" xml:lang="en-US">Revenue from non-core activities of the entity.</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="OtherNoncoreRevenue" xlink:title="label: OtherNoncoreRevenue to label_OtherNoncoreRevenue" xlink:to="label_OtherNoncoreRevenue_3" xlink:type="arc" />
    <link:loc xlink:href="atvi-20100630.xsd#atvi_DeferralOfNetRevenuesAndRelatedCostOfSalesOperatingIncomeImpact" xlink:label="DeferralOfNetRevenuesAndRelatedCostOfSalesOperatingIncomeImpact" xlink:title="DeferralOfNetRevenuesAndRelatedCostOfSalesOperatingIncomeImpact" xlink:type="locator" />
    <link:label id="label_DeferralOfNetRevenuesAndRelatedCostOfSalesOperatingIncomeImpact" xlink:label="label_DeferralOfNetRevenuesAndRelatedCostOfSalesOperatingIncomeImpact" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_DeferralOfNetRevenuesAndRelatedCostOfSalesOperatingIncomeImpact" xlink:type="resource" xml:lang="en-US">Deferral of Net Revenues and Related Cost of Sales Operating Income Impact</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="DeferralOfNetRevenuesAndRelatedCostOfSalesOperatingIncomeImpact" xlink:title="label: DeferralOfNetRevenuesAndRelatedCostOfSalesOperatingIncomeImpact to label_DeferralOfNetRevenuesAndRelatedCostOfSalesOperatingIncomeImpact" xlink:to="label_DeferralOfNetRevenuesAndRelatedCostOfSalesOperatingIncomeImpact" xlink:type="arc" />
    <link:label id="label_DeferralOfNetRevenuesAndRelatedCostOfSalesOperatingIncomeImpact_2" xlink:label="label_DeferralOfNetRevenuesAndRelatedCostOfSalesOperatingIncomeImpact_2" xlink:role="http://xbrl.us/us-gaap/role/label/negated" xlink:title="label_DeferralOfNetRevenuesAndRelatedCostOfSalesOperatingIncomeImpact" xlink:type="resource" xml:lang="en-US">Net effect from deferral of net revenues and related cost of sales</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="DeferralOfNetRevenuesAndRelatedCostOfSalesOperatingIncomeImpact" xlink:title="label: DeferralOfNetRevenuesAndRelatedCostOfSalesOperatingIncomeImpact to label_DeferralOfNetRevenuesAndRelatedCostOfSalesOperatingIncomeImpact" xlink:to="label_DeferralOfNetRevenuesAndRelatedCostOfSalesOperatingIncomeImpact_2" xlink:type="arc" />
    <link:label id="label_DeferralOfNetRevenuesAndRelatedCostOfSalesOperatingIncomeImpact_3" xlink:label="label_DeferralOfNetRevenuesAndRelatedCostOfSalesOperatingIncomeImpact_3" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:title="label_DeferralOfNetRevenuesAndRelatedCostOfSalesOperatingIncomeImpact" xlink:type="resource" xml:lang="en-US">Impact of the net effect from deferral of net revenues and related cost of sales in reconciling total segment net revenues to consolidated net revenues.</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="DeferralOfNetRevenuesAndRelatedCostOfSalesOperatingIncomeImpact" xlink:title="label: DeferralOfNetRevenuesAndRelatedCostOfSalesOperatingIncomeImpact to label_DeferralOfNetRevenuesAndRelatedCostOfSalesOperatingIncomeImpact" xlink:to="label_DeferralOfNetRevenuesAndRelatedCostOfSalesOperatingIncomeImpact_3" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_AllocatedShareBasedCompensationExpense" xlink:label="AllocatedShareBasedCompensationExpense" xlink:title="AllocatedShareBasedCompensationExpense" xlink:type="locator" />
    <link:label id="label_AllocatedShareBasedCompensationExpense" xlink:label="label_AllocatedShareBasedCompensationExpense" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_AllocatedShareBasedCompensationExpense" xlink:type="resource" xml:lang="en-US">Allocated Share-based Compensation Expense</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="AllocatedShareBasedCompensationExpense" xlink:title="label: AllocatedShareBasedCompensationExpense to label_AllocatedShareBasedCompensationExpense" xlink:to="label_AllocatedShareBasedCompensationExpense" xlink:type="arc" />
    <link:label id="label_AllocatedShareBasedCompensationExpense_2" xlink:label="label_AllocatedShareBasedCompensationExpense_2" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_AllocatedShareBasedCompensationExpense" xlink:type="resource" xml:lang="en-US">Stock-based compensation expense before income taxes</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="AllocatedShareBasedCompensationExpense" xlink:title="label: AllocatedShareBasedCompensationExpense to label_AllocatedShareBasedCompensationExpense" xlink:to="label_AllocatedShareBasedCompensationExpense_2" xlink:type="arc" />
    <link:loc xlink:href="atvi-20100630.xsd#atvi_AmortizationIntangibleAssetsAndPurchasePriceAccountingRelatedAdjustments" xlink:label="AmortizationIntangibleAssetsAndPurchasePriceAccountingRelatedAdjustments" xlink:title="AmortizationIntangibleAssetsAndPurchasePriceAccountingRelatedAdjustments" xlink:type="locator" />
    <link:label id="label_AmortizationIntangibleAssetsAndPurchasePriceAccountingRelatedAdjustments" xlink:label="label_AmortizationIntangibleAssetsAndPurchasePriceAccountingRelatedAdjustments" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_AmortizationIntangibleAssetsAndPurchasePriceAccountingRelatedAdjustments" xlink:type="resource" xml:lang="en-US">Amortization Intangible Assets and Purchase Price Accounting Related Adjustments</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="AmortizationIntangibleAssetsAndPurchasePriceAccountingRelatedAdjustments" xlink:title="label: AmortizationIntangibleAssetsAndPurchasePriceAccountingRelatedAdjustments to label_AmortizationIntangibleAssetsAndPurchasePriceAccountingRelatedAdjustments" xlink:to="label_AmortizationIntangibleAssetsAndPurchasePriceAccountingRelatedAdjustments" xlink:type="arc" />
    <link:label id="label_AmortizationIntangibleAssetsAndPurchasePriceAccountingRelatedAdjustments_2" xlink:label="label_AmortizationIntangibleAssetsAndPurchasePriceAccountingRelatedAdjustments_2" xlink:role="http://xbrl.us/us-gaap/role/label/negated" xlink:title="label_AmortizationIntangibleAssetsAndPurchasePriceAccountingRelatedAdjustments" xlink:type="resource" xml:lang="en-US">Amortization of intangible assets and purchase price accounting related adjustments</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="AmortizationIntangibleAssetsAndPurchasePriceAccountingRelatedAdjustments" xlink:title="label: AmortizationIntangibleAssetsAndPurchasePriceAccountingRelatedAdjustments to label_AmortizationIntangibleAssetsAndPurchasePriceAccountingRelatedAdjustments" xlink:to="label_AmortizationIntangibleAssetsAndPurchasePriceAccountingRelatedAdjustments_2" xlink:type="arc" />
    <link:label id="label_AmortizationIntangibleAssetsAndPurchasePriceAccountingRelatedAdjustments_3" xlink:label="label_AmortizationIntangibleAssetsAndPurchasePriceAccountingRelatedAdjustments_3" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:title="label_AmortizationIntangibleAssetsAndPurchasePriceAccountingRelatedAdjustments" xlink:type="resource" xml:lang="en-US">Amortization of intangible assets and purchase price accounting related adjustments.</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="AmortizationIntangibleAssetsAndPurchasePriceAccountingRelatedAdjustments" xlink:title="label: AmortizationIntangibleAssetsAndPurchasePriceAccountingRelatedAdjustments to label_AmortizationIntangibleAssetsAndPurchasePriceAccountingRelatedAdjustments" xlink:to="label_AmortizationIntangibleAssetsAndPurchasePriceAccountingRelatedAdjustments_3" xlink:type="arc" />
    <link:loc xlink:href="atvi-20100630.xsd#atvi_IntegrationAndTransactionCosts" xlink:label="IntegrationAndTransactionCosts" xlink:title="IntegrationAndTransactionCosts" xlink:type="locator" />
    <link:label id="label_IntegrationAndTransactionCosts" xlink:label="label_IntegrationAndTransactionCosts" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_IntegrationAndTransactionCosts" xlink:type="resource" xml:lang="en-US">Integration and Transaction Costs</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="IntegrationAndTransactionCosts" xlink:title="label: IntegrationAndTransactionCosts to label_IntegrationAndTransactionCosts" xlink:to="label_IntegrationAndTransactionCosts" xlink:type="arc" />
    <link:label id="label_IntegrationAndTransactionCosts_2" xlink:label="label_IntegrationAndTransactionCosts_2" xlink:role="http://xbrl.us/us-gaap/role/label/negated" xlink:title="label_IntegrationAndTransactionCosts" xlink:type="resource" xml:lang="en-US">Integration and transactions costs</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="IntegrationAndTransactionCosts" xlink:title="label: IntegrationAndTransactionCosts to label_IntegrationAndTransactionCosts" xlink:to="label_IntegrationAndTransactionCosts_2" xlink:type="arc" />
    <link:label id="label_IntegrationAndTransactionCosts_3" xlink:label="label_IntegrationAndTransactionCosts_3" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:title="label_IntegrationAndTransactionCosts" xlink:type="resource" xml:lang="en-US">Integration and transactions costs.</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="IntegrationAndTransactionCosts" xlink:title="label: IntegrationAndTransactionCosts to label_IntegrationAndTransactionCosts" xlink:to="label_IntegrationAndTransactionCosts_3" xlink:type="arc" />
    <link:loc xlink:href="atvi-20100630.xsd#atvi_OtherNoncoreOperatingIncomeLoss" xlink:label="OtherNoncoreOperatingIncomeLoss" xlink:title="OtherNoncoreOperatingIncomeLoss" xlink:type="locator" />
    <link:label id="label_OtherNoncoreOperatingIncomeLoss" xlink:label="label_OtherNoncoreOperatingIncomeLoss" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_OtherNoncoreOperatingIncomeLoss" xlink:type="resource" xml:lang="en-US">Other Noncore Operating Income Loss</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="OtherNoncoreOperatingIncomeLoss" xlink:title="label: OtherNoncoreOperatingIncomeLoss to label_OtherNoncoreOperatingIncomeLoss" xlink:to="label_OtherNoncoreOperatingIncomeLoss" xlink:type="arc" />
    <link:label id="label_OtherNoncoreOperatingIncomeLoss_2" xlink:label="label_OtherNoncoreOperatingIncomeLoss_2" xlink:role="http://xbrl.us/us-gaap/role/label/negated" xlink:title="label_OtherNoncoreOperatingIncomeLoss" xlink:type="resource" xml:lang="en-US">Other</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="OtherNoncoreOperatingIncomeLoss" xlink:title="label: OtherNoncoreOperatingIncomeLoss to label_OtherNoncoreOperatingIncomeLoss" xlink:to="label_OtherNoncoreOperatingIncomeLoss_2" xlink:type="arc" />
    <link:label id="label_OtherNoncoreOperatingIncomeLoss_3" xlink:label="label_OtherNoncoreOperatingIncomeLoss_3" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:title="label_OtherNoncoreOperatingIncomeLoss" xlink:type="resource" xml:lang="en-US">The operating income or loss from non-core activities of the entity.</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="OtherNoncoreOperatingIncomeLoss" xlink:title="label: OtherNoncoreOperatingIncomeLoss to label_OtherNoncoreOperatingIncomeLoss" xlink:to="label_OtherNoncoreOperatingIncomeLoss_3" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_InvestmentIncomeTextBlock" xlink:label="InvestmentIncomeTextBlock" xlink:title="InvestmentIncomeTextBlock" xlink:type="locator" />
    <link:label id="label_InvestmentIncomeTextBlock_2" xlink:label="label_InvestmentIncomeTextBlock_2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_InvestmentIncomeTextBlock" xlink:type="resource" xml:lang="en-US">Investment Income [Text Block]</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="InvestmentIncomeTextBlock" xlink:title="label: InvestmentIncomeTextBlock to label_InvestmentIncomeTextBlock" xlink:to="label_InvestmentIncomeTextBlock_2" xlink:type="arc" />
    <link:label id="label_InvestmentIncomeTextBlock" xlink:label="label_InvestmentIncomeTextBlock" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_InvestmentIncomeTextBlock" xlink:type="resource" xml:lang="en-US">Investment and other income, net</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="InvestmentIncomeTextBlock" xlink:title="label: InvestmentIncomeTextBlock to label_InvestmentIncomeTextBlock" xlink:to="label_InvestmentIncomeTextBlock" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_RestructuringReserveRollForward" xlink:label="RestructuringReserveRollForward" xlink:title="RestructuringReserveRollForward" xlink:type="locator" />
    <link:label id="label_RestructuringReserveRollForward" xlink:label="label_RestructuringReserveRollForward" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_RestructuringReserveRollForward" xlink:type="resource" xml:lang="en-US">Restructuring Reserve Roll Forward</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="RestructuringReserveRollForward" xlink:title="label: RestructuringReserveRollForward to label_RestructuringReserveRollForward" xlink:to="label_RestructuringReserveRollForward" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_OtherComprehensiveIncomeForeignCurrencyTransactionAndTranslationAdjustmentNetOfTaxPeriodIncreaseDecreaseAbstract" xlink:label="OtherComprehensiveIncomeForeignCurrencyTransactionAndTranslationAdjustmentNetOfTaxPeriodIncreaseDecreaseAbstract" xlink:title="OtherComprehensiveIncomeForeignCurrencyTransactionAndTranslationAdjustmentNetOfTaxPeriodIncreaseDecreaseAbstract" xlink:type="locator" />
    <link:label id="label_OtherComprehensiveIncomeForeignCurrencyTransactionAndTranslationAdjustmentNetOfTaxPeriodIncreaseDecreaseAbstract" xlink:label="label_OtherComprehensiveIncomeForeignCurrencyTransactionAndTranslationAdjustmentNetOfTaxPeriodIncreaseDecreaseAbstract" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_OtherComprehensiveIncomeForeignCurrencyTransactionAndTranslationAdjustmentNetOfTaxPeriodIncreaseDecreaseAbstract" xlink:type="resource" xml:lang="en-US">Other Comprehensive Income Foreign Currency Transaction And Translation Adjustment Net Of Tax Period Increase Decrease Abstract</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="OtherComprehensiveIncomeForeignCurrencyTransactionAndTranslationAdjustmentNetOfTaxPeriodIncreaseDecreaseAbstract" xlink:title="label: OtherComprehensiveIncomeForeignCurrencyTransactionAndTranslationAdjustmentNetOfTaxPeriodIncreaseDecreaseAbstract to label_OtherComprehensiveIncomeForeignCurrencyTransactionAndTranslationAdjustmentNetOfTaxPeriodIncreaseDecreaseAbstract" xlink:to="label_OtherComprehensiveIncomeForeignCurrencyTransactionAndTranslationAdjustmentNetOfTaxPeriodIncreaseDecreaseAbstract" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_OtherComprehensiveIncomeAvailableForSaleSecuritiesAdjustmentNetOfTaxPeriodIncreaseDecreaseAbstract" xlink:label="OtherComprehensiveIncomeAvailableForSaleSecuritiesAdjustmentNetOfTaxPeriodIncreaseDecreaseAbstract" xlink:title="OtherComprehensiveIncomeAvailableForSaleSecuritiesAdjustmentNetOfTaxPeriodIncreaseDecreaseAbstract" xlink:type="locator" />
    <link:label id="label_OtherComprehensiveIncomeAvailableForSaleSecuritiesAdjustmentNetOfTaxPeriodIncreaseDecreaseAbstract" xlink:label="label_OtherComprehensiveIncomeAvailableForSaleSecuritiesAdjustmentNetOfTaxPeriodIncreaseDecreaseAbstract" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_OtherComprehensiveIncomeAvailableForSaleSecuritiesAdjustmentNetOfTaxPeriodIncreaseDecreaseAbstract" xlink:type="resource" xml:lang="en-US">Other Comprehensive Income Available For Sale Securities Adjustment Net Of Tax Period Increase Decrease Abstract</link:label>
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    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_OtherComprehensiveIncomeLossNetOfTaxPortionAttributableToParentAbstract" xlink:label="OtherComprehensiveIncomeLossNetOfTaxPortionAttributableToParentAbstract" xlink:title="OtherComprehensiveIncomeLossNetOfTaxPortionAttributableToParentAbstract" xlink:type="locator" />
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    <link:loc xlink:href="atvi-20100630.xsd#atvi_FiniteLivedIntangibleAssetsFutureAmortizationExpenseSubsequentToBalanceSheetDate" xlink:label="FiniteLivedIntangibleAssetsFutureAmortizationExpenseSubsequentToBalanceSheetDate" xlink:title="FiniteLivedIntangibleAssetsFutureAmortizationExpenseSubsequentToBalanceSheetDate" xlink:type="locator" />
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    <link:loc xlink:href="atvi-20100630.xsd#atvi_OtherNoncoreMember" xlink:label="OtherNoncoreMember" xlink:title="OtherNoncoreMember" xlink:type="locator" />
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    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="OtherNoncoreMember" xlink:title="label: OtherNoncoreMember to label_OtherNoncoreMember" xlink:to="label_OtherNoncoreMember_2" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_GainLossOnForeignCurrencyDerivativesRecordedInEarningsNet" xlink:label="GainLossOnForeignCurrencyDerivativesRecordedInEarningsNet" xlink:title="GainLossOnForeignCurrencyDerivativesRecordedInEarningsNet" xlink:type="locator" />
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    <link:loc xlink:href="atvi-20100630.xsd#atvi_CommitmentsAndContingenciesDisclosureAbstract" xlink:label="CommitmentsAndContingenciesDisclosureAbstract" xlink:title="CommitmentsAndContingenciesDisclosureAbstract" xlink:type="locator" />
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    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="CommitmentsAndContingenciesDisclosureAbstract" xlink:title="label: CommitmentsAndContingenciesDisclosureAbstract to label_CommitmentsAndContingenciesDisclosureAbstract" xlink:to="label_CommitmentsAndContingenciesDisclosureAbstract" xlink:type="arc" />
    <link:loc xlink:href="atvi-20100630.xsd#atvi_RecentlyIssuedAccountingPronouncementsDisclosureAbstract" xlink:label="RecentlyIssuedAccountingPronouncementsDisclosureAbstract" xlink:title="RecentlyIssuedAccountingPronouncementsDisclosureAbstract" xlink:type="locator" />
    <link:label id="label_RecentlyIssuedAccountingPronouncementsDisclosureAbstract" xlink:label="label_RecentlyIssuedAccountingPronouncementsDisclosureAbstract" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_RecentlyIssuedAccountingPronouncementsDisclosureAbstract" xlink:type="resource" xml:lang="en-US">Recently issued accounting pronouncements</link:label>
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    <link:loc xlink:href="atvi-20100630.xsd#atvi_InvestmentsDisclosureAbstract" xlink:label="InvestmentsDisclosureAbstract" xlink:title="InvestmentsDisclosureAbstract" xlink:type="locator" />
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    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="InvestmentsDisclosureAbstract" xlink:title="label: InvestmentsDisclosureAbstract to label_InvestmentsDisclosureAbstract" xlink:to="label_InvestmentsDisclosureAbstract" xlink:type="arc" />
    <link:loc xlink:href="atvi-20100630.xsd#atvi_FairValueMeasurementsDisclosureAbstract" xlink:label="FairValueMeasurementsDisclosureAbstract" xlink:title="FairValueMeasurementsDisclosureAbstract" xlink:type="locator" />
    <link:label id="label_FairValueMeasurementsDisclosureAbstract" xlink:label="label_FairValueMeasurementsDisclosureAbstract" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_FairValueMeasurementsDisclosureAbstract" xlink:type="resource" xml:lang="en-US">Fair value measurements</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="FairValueMeasurementsDisclosureAbstract" xlink:title="label: FairValueMeasurementsDisclosureAbstract to label_FairValueMeasurementsDisclosureAbstract" xlink:to="label_FairValueMeasurementsDisclosureAbstract" xlink:type="arc" />
    <link:loc xlink:href="atvi-20100630.xsd#atvi_CapitalTransactionsDisclosureAbstract" xlink:label="CapitalTransactionsDisclosureAbstract" xlink:title="CapitalTransactionsDisclosureAbstract" xlink:type="locator" />
    <link:label id="label_CapitalTransactionsDisclosureAbstract" xlink:label="label_CapitalTransactionsDisclosureAbstract" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_CapitalTransactionsDisclosureAbstract" xlink:type="resource" xml:lang="en-US">Capital transactions</link:label>
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    <link:loc xlink:href="atvi-20100630.xsd#atvi_RelatedPartyTransactionsDisclosureAbstract" xlink:label="RelatedPartyTransactionsDisclosureAbstract" xlink:title="RelatedPartyTransactionsDisclosureAbstract" xlink:type="locator" />
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    <link:loc xlink:href="atvi-20100630.xsd#atvi_AvailableForSaleSecuritiesContinuousUnrealizedLossPositionAndFairValueTextBlock" xlink:label="AvailableForSaleSecuritiesContinuousUnrealizedLossPositionAndFairValueTextBlock" xlink:title="AvailableForSaleSecuritiesContinuousUnrealizedLossPositionAndFairValueTextBlock" xlink:type="locator" />
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    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="AvailableForSaleSecuritiesContinuousUnrealizedLossPositionAndFairValueTextBlock" xlink:title="label: AvailableForSaleSecuritiesContinuousUnrealizedLossPositionAndFairValueTextBlock to label_AvailableForSaleSecuritiesContinuousUnrealizedLossPositionAndFairValueTextBlock" xlink:to="label_AvailableForSaleSecuritiesContinuousUnrealizedLossPositionAndFairValueTextBlock_2" xlink:type="arc" />
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    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="AvailableForSaleSecuritiesContinuousUnrealizedLossPositionAndFairValueTextBlock" xlink:title="label: AvailableForSaleSecuritiesContinuousUnrealizedLossPositionAndFairValueTextBlock to label_AvailableForSaleSecuritiesContinuousUnrealizedLossPositionAndFairValueTextBlock" xlink:to="label_AvailableForSaleSecuritiesContinuousUnrealizedLossPositionAndFairValueTextBlock_3" xlink:type="arc" />
    <link:loc xlink:href="atvi-20100630.xsd#atvi_AvailableForSaleSecuritiesContractuallyStatedMaturitiesTextBlock" xlink:label="AvailableForSaleSecuritiesContractuallyStatedMaturitiesTextBlock" xlink:title="AvailableForSaleSecuritiesContractuallyStatedMaturitiesTextBlock" xlink:type="locator" />
    <link:label id="label_AvailableForSaleSecuritiesContractuallyStatedMaturitiesTextBlock" xlink:label="label_AvailableForSaleSecuritiesContractuallyStatedMaturitiesTextBlock" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_AvailableForSaleSecuritiesContractuallyStatedMaturitiesTextBlock" xlink:type="resource" xml:lang="en-US">Available for Sale Securities Contractually Stated Maturities [Text Block]</link:label>
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    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="AvailableForSaleSecuritiesContractuallyStatedMaturitiesTextBlock" xlink:title="label: AvailableForSaleSecuritiesContractuallyStatedMaturitiesTextBlock to label_AvailableForSaleSecuritiesContractuallyStatedMaturitiesTextBlock" xlink:to="label_AvailableForSaleSecuritiesContractuallyStatedMaturitiesTextBlock_2" xlink:type="arc" />
    <link:label id="label_AvailableForSaleSecuritiesContractuallyStatedMaturitiesTextBlock_3" xlink:label="label_AvailableForSaleSecuritiesContractuallyStatedMaturitiesTextBlock_3" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_AvailableForSaleSecuritiesContractuallyStatedMaturitiesTextBlock" xlink:type="resource" xml:lang="en-US">Available-for-sale investments, contractually stated maturities</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="AvailableForSaleSecuritiesContractuallyStatedMaturitiesTextBlock" xlink:title="label: AvailableForSaleSecuritiesContractuallyStatedMaturitiesTextBlock to label_AvailableForSaleSecuritiesContractuallyStatedMaturitiesTextBlock" xlink:to="label_AvailableForSaleSecuritiesContractuallyStatedMaturitiesTextBlock_3" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_AvailableForSaleSecuritiesTextBlock" xlink:label="AvailableForSaleSecuritiesTextBlock" xlink:title="AvailableForSaleSecuritiesTextBlock" xlink:type="locator" />
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    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="AvailableForSaleSecuritiesTextBlock" xlink:title="label: AvailableForSaleSecuritiesTextBlock to label_AvailableForSaleSecuritiesTextBlock" xlink:to="label_AvailableForSaleSecuritiesTextBlock_2" xlink:type="arc" />
    <link:label id="label_AvailableForSaleSecuritiesTextBlock" xlink:label="label_AvailableForSaleSecuritiesTextBlock" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_AvailableForSaleSecuritiesTextBlock" xlink:type="resource" xml:lang="en-US">Available-for-sale investments</link:label>
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    <link:loc xlink:href="atvi-20100630.xsd#atvi_FairValueAssetsAndLiabilitiesMeasuredOnRecurringBasisTextBlock" xlink:label="FairValueAssetsAndLiabilitiesMeasuredOnRecurringBasisTextBlock" xlink:title="FairValueAssetsAndLiabilitiesMeasuredOnRecurringBasisTextBlock" xlink:type="locator" />
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    <link:loc xlink:href="atvi-20100630.xsd#atvi_FairValueAssetsAndLiabilitiesMeasuredOnRecurringBasisUnobservableInputReconciliationTextBlock" xlink:label="FairValueAssetsAndLiabilitiesMeasuredOnRecurringBasisUnobservableInputReconciliationTextBlock" xlink:title="FairValueAssetsAndLiabilitiesMeasuredOnRecurringBasisUnobservableInputReconciliationTextBlock" xlink:type="locator" />
    <link:label id="label_FairValueAssetsAndLiabilitiesMeasuredOnRecurringBasisUnobservableInputReconciliationTextBlock" xlink:label="label_FairValueAssetsAndLiabilitiesMeasuredOnRecurringBasisUnobservableInputReconciliationTextBlock" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_FairValueAssetsAndLiabilitiesMeasuredOnRecurringBasisUnobservableInputReconciliationTextBlock" xlink:type="resource" xml:lang="en-US">Fair Value Assets and Liabilities Measured on Recurring Basis Unobservable Input Reconciliation [Text Block]</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="FairValueAssetsAndLiabilitiesMeasuredOnRecurringBasisUnobservableInputReconciliationTextBlock" xlink:title="label: FairValueAssetsAndLiabilitiesMeasuredOnRecurringBasisUnobservableInputReconciliationTextBlock to label_FairValueAssetsAndLiabilitiesMeasuredOnRecurringBasisUnobservableInputReconciliationTextBlock" xlink:to="label_FairValueAssetsAndLiabilitiesMeasuredOnRecurringBasisUnobservableInputReconciliationTextBlock" xlink:type="arc" />
    <link:label id="label_FairValueAssetsAndLiabilitiesMeasuredOnRecurringBasisUnobservableInputReconciliationTextBlock_2" xlink:label="label_FairValueAssetsAndLiabilitiesMeasuredOnRecurringBasisUnobservableInputReconciliationTextBlock_2" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:title="label_FairValueAssetsAndLiabilitiesMeasuredOnRecurringBasisUnobservableInputReconciliationTextBlock" xlink:type="resource" xml:lang="en-US">This element represents, for the fair value measurement of assets and liabilities using significant unobservable inputs (Level 3), a reconciliation of the beginning and ending balances, separately presenting changes during the period attributable to the following: (1) total gains or losses for the period (realized and unrealized), segregating those gains or losses included in earnings (or changes in net assets), and a description of where those gains or losses included in earnings (or changes in net assets) are reported in the statement of income (or activities); (2) 
purchases, sales, issuances, and settlements (net); and (3) transfers in and transfers out of Level 3 (for example, transfers due to changes in the observability of significant inputs).</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="FairValueAssetsAndLiabilitiesMeasuredOnRecurringBasisUnobservableInputReconciliationTextBlock" xlink:title="label: FairValueAssetsAndLiabilitiesMeasuredOnRecurringBasisUnobservableInputReconciliationTextBlock to label_FairValueAssetsAndLiabilitiesMeasuredOnRecurringBasisUnobservableInputReconciliationTextBlock" xlink:to="label_FairValueAssetsAndLiabilitiesMeasuredOnRecurringBasisUnobservableInputReconciliationTextBlock_2" xlink:type="arc" />
    <link:label id="label_FairValueAssetsAndLiabilitiesMeasuredOnRecurringBasisUnobservableInputReconciliationTextBlock_3" xlink:label="label_FairValueAssetsAndLiabilitiesMeasuredOnRecurringBasisUnobservableInputReconciliationTextBlock_3" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_FairValueAssetsAndLiabilitiesMeasuredOnRecurringBasisUnobservableInputReconciliationTextBlock" xlink:type="resource" xml:lang="en-US">Fair value, assets and liabilities measured on a recurring basis, Level 3 reconciliation</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="FairValueAssetsAndLiabilitiesMeasuredOnRecurringBasisUnobservableInputReconciliationTextBlock" xlink:title="label: FairValueAssetsAndLiabilitiesMeasuredOnRecurringBasisUnobservableInputReconciliationTextBlock to label_FairValueAssetsAndLiabilitiesMeasuredOnRecurringBasisUnobservableInputReconciliationTextBlock" xlink:to="label_FairValueAssetsAndLiabilitiesMeasuredOnRecurringBasisUnobservableInputReconciliationTextBlock_3" xlink:type="arc" />
    <link:loc xlink:href="atvi-20100630.xsd#atvi_ScheduleOfRestrictedStockActivityTextBlock" xlink:label="ScheduleOfRestrictedStockActivityTextBlock" xlink:title="ScheduleOfRestrictedStockActivityTextBlock" xlink:type="locator" />
    <link:label id="label_ScheduleOfRestrictedStockActivityTextBlock" xlink:label="label_ScheduleOfRestrictedStockActivityTextBlock" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_ScheduleOfRestrictedStockActivityTextBlock" xlink:type="resource" xml:lang="en-US">Schedule of Restricted Stock Activity [Text Block]</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="ScheduleOfRestrictedStockActivityTextBlock" xlink:title="label: ScheduleOfRestrictedStockActivityTextBlock to label_ScheduleOfRestrictedStockActivityTextBlock" xlink:to="label_ScheduleOfRestrictedStockActivityTextBlock" xlink:type="arc" />
    <link:label id="label_ScheduleOfRestrictedStockActivityTextBlock_2" xlink:label="label_ScheduleOfRestrictedStockActivityTextBlock_2" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:title="label_ScheduleOfRestrictedStockActivityTextBlock" xlink:type="resource" xml:lang="en-US">Disclosure of activity and weighted-average grant date fair value of restricted stock (including restricted stock units, restricted stock, and performance shares) during the period.</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="ScheduleOfRestrictedStockActivityTextBlock" xlink:title="label: ScheduleOfRestrictedStockActivityTextBlock to label_ScheduleOfRestrictedStockActivityTextBlock" xlink:to="label_ScheduleOfRestrictedStockActivityTextBlock_2" xlink:type="arc" />
    <link:label id="label_ScheduleOfRestrictedStockActivityTextBlock_3" xlink:label="label_ScheduleOfRestrictedStockActivityTextBlock_3" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_ScheduleOfRestrictedStockActivityTextBlock" xlink:type="resource" xml:lang="en-US">Schedule Of Restricted Stock Activity</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="ScheduleOfRestrictedStockActivityTextBlock" xlink:title="label: ScheduleOfRestrictedStockActivityTextBlock to label_ScheduleOfRestrictedStockActivityTextBlock" xlink:to="label_ScheduleOfRestrictedStockActivityTextBlock_3" xlink:type="arc" />
    <link:loc xlink:href="atvi-20100630.xsd#atvi_ScheduleOfStockOptionActivityTextBlock" xlink:label="ScheduleOfStockOptionActivityTextBlock" xlink:title="ScheduleOfStockOptionActivityTextBlock" xlink:type="locator" />
    <link:label id="label_ScheduleOfStockOptionActivityTextBlock" xlink:label="label_ScheduleOfStockOptionActivityTextBlock" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_ScheduleOfStockOptionActivityTextBlock" xlink:type="resource" xml:lang="en-US">Schedule of Stock Option Activity [Text Block]</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="ScheduleOfStockOptionActivityTextBlock" xlink:title="label: ScheduleOfStockOptionActivityTextBlock to label_ScheduleOfStockOptionActivityTextBlock" xlink:to="label_ScheduleOfStockOptionActivityTextBlock" xlink:type="arc" />
    <link:label id="label_ScheduleOfStockOptionActivityTextBlock_2" xlink:label="label_ScheduleOfStockOptionActivityTextBlock_2" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:title="label_ScheduleOfStockOptionActivityTextBlock" xlink:type="resource" xml:lang="en-US">Disclosure of activity and weighted-average grant date fair value of stock options during the period.</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="ScheduleOfStockOptionActivityTextBlock" xlink:title="label: ScheduleOfStockOptionActivityTextBlock to label_ScheduleOfStockOptionActivityTextBlock" xlink:to="label_ScheduleOfStockOptionActivityTextBlock_2" xlink:type="arc" />
    <link:label id="label_ScheduleOfStockOptionActivityTextBlock_3" xlink:label="label_ScheduleOfStockOptionActivityTextBlock_3" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_ScheduleOfStockOptionActivityTextBlock" xlink:type="resource" xml:lang="en-US">Schedule Of Stock Option Activity</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="ScheduleOfStockOptionActivityTextBlock" xlink:title="label: ScheduleOfStockOptionActivityTextBlock to label_ScheduleOfStockOptionActivityTextBlock" xlink:to="label_ScheduleOfStockOptionActivityTextBlock_3" xlink:type="arc" />
    <link:loc xlink:href="atvi-20100630.xsd#atvi_ScheduleOfShareBasedCompensationArrangementFairValueAssumptionsAndMethodologyBinomialLatticeTextBlock" xlink:label="ScheduleOfShareBasedCompensationArrangementFairValueAssumptionsAndMethodologyBinomialLatticeTextBlock" xlink:title="ScheduleOfShareBasedCompensationArrangementFairValueAssumptionsAndMethodologyBinomialLatticeTextBlock" xlink:type="locator" />
    <link:label id="label_ScheduleOfShareBasedCompensationArrangementFairValueAssumptionsAndMethodologyBinomialLatticeTextBlock" xlink:label="label_ScheduleOfShareBasedCompensationArrangementFairValueAssumptionsAndMethodologyBinomialLatticeTextBlock" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_ScheduleOfShareBasedCompensationArrangementFairValueAssumptionsAndMethodologyBinomialLatticeTextBlock" xlink:type="resource" xml:lang="en-US">Schedule of Share Based Compensation Arrangement Fair Value Assumptions and Methodology Binomial Lattice [Text Block]</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="ScheduleOfShareBasedCompensationArrangementFairValueAssumptionsAndMethodologyBinomialLatticeTextBlock" xlink:title="label: ScheduleOfShareBasedCompensationArrangementFairValueAssumptionsAndMethodologyBinomialLatticeTextBlock to label_ScheduleOfShareBasedCompensationArrangementFairValueAssumptionsAndMethodologyBinomialLatticeTextBlock" xlink:to="label_ScheduleOfShareBasedCompensationArrangementFairValueAssumptionsAndMethodologyBinomialLatticeTextBlock" xlink:type="arc" />
    <link:label id="label_ScheduleOfShareBasedCompensationArrangementFairValueAssumptionsAndMethodologyBinomialLatticeTextBlock_2" xlink:label="label_ScheduleOfShareBasedCompensationArrangementFairValueAssumptionsAndMethodologyBinomialLatticeTextBlock_2" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:title="label_ScheduleOfShareBasedCompensationArrangementFairValueAssumptionsAndMethodologyBinomialLatticeTextBlock" xlink:type="resource" xml:lang="en-US">Disclosure of the weighted-average assumptions and weighted-average fair value at grant date using the binomial-lattice model.</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="ScheduleOfShareBasedCompensationArrangementFairValueAssumptionsAndMethodologyBinomialLatticeTextBlock" xlink:title="label: ScheduleOfShareBasedCompensationArrangementFairValueAssumptionsAndMethodologyBinomialLatticeTextBlock to label_ScheduleOfShareBasedCompensationArrangementFairValueAssumptionsAndMethodologyBinomialLatticeTextBlock" xlink:to="label_ScheduleOfShareBasedCompensationArrangementFairValueAssumptionsAndMethodologyBinomialLatticeTextBlock_2" xlink:type="arc" />
    <link:label id="label_ScheduleOfShareBasedCompensationArrangementFairValueAssumptionsAndMethodologyBinomialLatticeTextBlock_3" xlink:label="label_ScheduleOfShareBasedCompensationArrangementFairValueAssumptionsAndMethodologyBinomialLatticeTextBlock_3" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_ScheduleOfShareBasedCompensationArrangementFairValueAssumptionsAndMethodologyBinomialLatticeTextBlock" xlink:type="resource" xml:lang="en-US">Schedule Of Share Based Compensation Arrangement Fair Value Assumptions And Methodology Binomial Lattice</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="ScheduleOfShareBasedCompensationArrangementFairValueAssumptionsAndMethodologyBinomialLatticeTextBlock" xlink:title="label: ScheduleOfShareBasedCompensationArrangementFairValueAssumptionsAndMethodologyBinomialLatticeTextBlock to label_ScheduleOfShareBasedCompensationArrangementFairValueAssumptionsAndMethodologyBinomialLatticeTextBlock" xlink:to="label_ScheduleOfShareBasedCompensationArrangementFairValueAssumptionsAndMethodologyBinomialLatticeTextBlock_3" xlink:type="arc" />
    <link:loc xlink:href="atvi-20100630.xsd#atvi_ScheduleOfShareBasedCompensationCapitalizedInSoftwareDevelopmentTextBlock" xlink:label="ScheduleOfShareBasedCompensationCapitalizedInSoftwareDevelopmentTextBlock" xlink:title="ScheduleOfShareBasedCompensationCapitalizedInSoftwareDevelopmentTextBlock" xlink:type="locator" />
    <link:label id="label_ScheduleOfShareBasedCompensationCapitalizedInSoftwareDevelopmentTextBlock" xlink:label="label_ScheduleOfShareBasedCompensationCapitalizedInSoftwareDevelopmentTextBlock" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_ScheduleOfShareBasedCompensationCapitalizedInSoftwareDevelopmentTextBlock" xlink:type="resource" xml:lang="en-US">Schedule of Share-based Compensation Capitalized in Software Development [Text Block]</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="ScheduleOfShareBasedCompensationCapitalizedInSoftwareDevelopmentTextBlock" xlink:title="label: ScheduleOfShareBasedCompensationCapitalizedInSoftwareDevelopmentTextBlock to label_ScheduleOfShareBasedCompensationCapitalizedInSoftwareDevelopmentTextBlock" xlink:to="label_ScheduleOfShareBasedCompensationCapitalizedInSoftwareDevelopmentTextBlock" xlink:type="arc" />
    <link:label id="label_ScheduleOfShareBasedCompensationCapitalizedInSoftwareDevelopmentTextBlock_2" xlink:label="label_ScheduleOfShareBasedCompensationCapitalizedInSoftwareDevelopmentTextBlock_2" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:title="label_ScheduleOfShareBasedCompensationCapitalizedInSoftwareDevelopmentTextBlock" xlink:type="resource" xml:lang="en-US">Disclosure of stock-based compensation included as a component of software development.</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="ScheduleOfShareBasedCompensationCapitalizedInSoftwareDevelopmentTextBlock" xlink:title="label: ScheduleOfShareBasedCompensationCapitalizedInSoftwareDevelopmentTextBlock to label_ScheduleOfShareBasedCompensationCapitalizedInSoftwareDevelopmentTextBlock" xlink:to="label_ScheduleOfShareBasedCompensationCapitalizedInSoftwareDevelopmentTextBlock_2" xlink:type="arc" />
    <link:label id="label_ScheduleOfShareBasedCompensationCapitalizedInSoftwareDevelopmentTextBlock_3" xlink:label="label_ScheduleOfShareBasedCompensationCapitalizedInSoftwareDevelopmentTextBlock_3" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_ScheduleOfShareBasedCompensationCapitalizedInSoftwareDevelopmentTextBlock" xlink:type="resource" xml:lang="en-US">Schedule Of Share Based Compensation Capitalized In Software Development</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="ScheduleOfShareBasedCompensationCapitalizedInSoftwareDevelopmentTextBlock" xlink:title="label: ScheduleOfShareBasedCompensationCapitalizedInSoftwareDevelopmentTextBlock to label_ScheduleOfShareBasedCompensationCapitalizedInSoftwareDevelopmentTextBlock" xlink:to="label_ScheduleOfShareBasedCompensationCapitalizedInSoftwareDevelopmentTextBlock_3" xlink:type="arc" />
    <link:loc xlink:href="atvi-20100630.xsd#atvi_ScheduleOfEarningsPerShareBasicAndDilutedByCommonClassTextBlock" xlink:label="ScheduleOfEarningsPerShareBasicAndDilutedByCommonClassTextBlock" xlink:title="ScheduleOfEarningsPerShareBasicAndDilutedByCommonClassTextBlock" xlink:type="locator" />
    <link:label id="label_ScheduleOfEarningsPerShareBasicAndDilutedByCommonClassTextBlock" xlink:label="label_ScheduleOfEarningsPerShareBasicAndDilutedByCommonClassTextBlock" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_ScheduleOfEarningsPerShareBasicAndDilutedByCommonClassTextBlock" xlink:type="resource" xml:lang="en-US">Schedule of Earnings Per Share Basic and Diluted by Common Class [Text Block]</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="ScheduleOfEarningsPerShareBasicAndDilutedByCommonClassTextBlock" xlink:title="label: ScheduleOfEarningsPerShareBasicAndDilutedByCommonClassTextBlock to label_ScheduleOfEarningsPerShareBasicAndDilutedByCommonClassTextBlock" xlink:to="label_ScheduleOfEarningsPerShareBasicAndDilutedByCommonClassTextBlock" xlink:type="arc" />
    <link:label id="label_ScheduleOfEarningsPerShareBasicAndDilutedByCommonClassTextBlock_2" xlink:label="label_ScheduleOfEarningsPerShareBasicAndDilutedByCommonClassTextBlock_2" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:title="label_ScheduleOfEarningsPerShareBasicAndDilutedByCommonClassTextBlock" xlink:type="resource" xml:lang="en-US">This element may be used to capture the complete disclosure pertaining to an entity's basic and diluted earnings per share.</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="ScheduleOfEarningsPerShareBasicAndDilutedByCommonClassTextBlock" xlink:title="label: ScheduleOfEarningsPerShareBasicAndDilutedByCommonClassTextBlock to label_ScheduleOfEarningsPerShareBasicAndDilutedByCommonClassTextBlock" xlink:to="label_ScheduleOfEarningsPerShareBasicAndDilutedByCommonClassTextBlock_2" xlink:type="arc" />
    <link:label id="label_ScheduleOfEarningsPerShareBasicAndDilutedByCommonClassTextBlock_3" xlink:label="label_ScheduleOfEarningsPerShareBasicAndDilutedByCommonClassTextBlock_3" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_ScheduleOfEarningsPerShareBasicAndDilutedByCommonClassTextBlock" xlink:type="resource" xml:lang="en-US">Schedule of computation of earnings per share</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="ScheduleOfEarningsPerShareBasicAndDilutedByCommonClassTextBlock" xlink:title="label: ScheduleOfEarningsPerShareBasicAndDilutedByCommonClassTextBlock to label_ScheduleOfEarningsPerShareBasicAndDilutedByCommonClassTextBlock" xlink:to="label_ScheduleOfEarningsPerShareBasicAndDilutedByCommonClassTextBlock_3" xlink:type="arc" />
    <link:loc xlink:href="atvi-20100630.xsd#atvi_TaxableAuctionRateSecuritiesMember" xlink:label="TaxableAuctionRateSecuritiesMember" xlink:title="TaxableAuctionRateSecuritiesMember" xlink:type="locator" />
    <link:label id="label_TaxableAuctionRateSecuritiesMember_2" xlink:label="label_TaxableAuctionRateSecuritiesMember_2" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:title="label_TaxableAuctionRateSecuritiesMember" xlink:type="resource" xml:lang="en-US">Taxable auction rate securities.</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="TaxableAuctionRateSecuritiesMember" xlink:title="label: TaxableAuctionRateSecuritiesMember to label_TaxableAuctionRateSecuritiesMember" xlink:to="label_TaxableAuctionRateSecuritiesMember_2" xlink:type="arc" />
    <link:label id="label_TaxableAuctionRateSecuritiesMember" xlink:label="label_TaxableAuctionRateSecuritiesMember" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_TaxableAuctionRateSecuritiesMember" xlink:type="resource" xml:lang="en-US">Taxable auction rate securities</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="TaxableAuctionRateSecuritiesMember" xlink:title="label: TaxableAuctionRateSecuritiesMember to label_TaxableAuctionRateSecuritiesMember" xlink:to="label_TaxableAuctionRateSecuritiesMember" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_AuctionRateSecuritiesMember" xlink:label="AuctionRateSecuritiesMember" xlink:title="AuctionRateSecuritiesMember" xlink:type="locator" />
    <link:label id="label_AuctionRateSecuritiesMember" xlink:label="label_AuctionRateSecuritiesMember" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_AuctionRateSecuritiesMember" xlink:type="resource" xml:lang="en-US">ARS</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="AuctionRateSecuritiesMember" xlink:title="label: AuctionRateSecuritiesMember to label_AuctionRateSecuritiesMember" xlink:to="label_AuctionRateSecuritiesMember" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_USGovernmentAgenciesDebtSecuritiesMember" xlink:label="USGovernmentAgenciesDebtSecuritiesMember" xlink:title="USGovernmentAgenciesDebtSecuritiesMember" xlink:type="locator" />
    <link:label id="label_USGovernmentAgenciesDebtSecuritiesMember" xlink:label="label_USGovernmentAgenciesDebtSecuritiesMember" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_USGovernmentAgenciesDebtSecuritiesMember" xlink:type="resource" xml:lang="en-US">U.S. government agency securities</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="USGovernmentAgenciesDebtSecuritiesMember" xlink:title="label: USGovernmentAgenciesDebtSecuritiesMember to label_USGovernmentAgenciesDebtSecuritiesMember" xlink:to="label_USGovernmentAgenciesDebtSecuritiesMember" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_MortgageBackedSecuritiesMember" xlink:label="MortgageBackedSecuritiesMember" xlink:title="MortgageBackedSecuritiesMember" xlink:type="locator" />
    <link:label id="label_MortgageBackedSecuritiesMember" xlink:label="label_MortgageBackedSecuritiesMember" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_MortgageBackedSecuritiesMember" xlink:type="resource" xml:lang="en-US">Mortgage-backed securities</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="MortgageBackedSecuritiesMember" xlink:title="label: MortgageBackedSecuritiesMember to label_MortgageBackedSecuritiesMember" xlink:to="label_MortgageBackedSecuritiesMember" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_AvailableForSaleSecuritiesBalanceSheetReportedAmountsAbstract" xlink:label="AvailableForSaleSecuritiesBalanceSheetReportedAmountsAbstract" xlink:title="AvailableForSaleSecuritiesBalanceSheetReportedAmountsAbstract" xlink:type="locator" />
    <link:label id="label_AvailableForSaleSecuritiesBalanceSheetReportedAmountsAbstract" xlink:label="label_AvailableForSaleSecuritiesBalanceSheetReportedAmountsAbstract" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_AvailableForSaleSecuritiesBalanceSheetReportedAmountsAbstract" xlink:type="resource" xml:lang="en-US">Available-for-sale investments, balance sheet</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="AvailableForSaleSecuritiesBalanceSheetReportedAmountsAbstract" xlink:title="label: AvailableForSaleSecuritiesBalanceSheetReportedAmountsAbstract to label_AvailableForSaleSecuritiesBalanceSheetReportedAmountsAbstract" xlink:to="label_AvailableForSaleSecuritiesBalanceSheetReportedAmountsAbstract" xlink:type="arc" />
    <link:loc xlink:href="atvi-20100630.xsd#atvi_AvailableForSaleSecuritiesUnrealizedLossGross" xlink:label="AvailableForSaleSecuritiesUnrealizedLossGross" xlink:title="AvailableForSaleSecuritiesUnrealizedLossGross" xlink:type="locator" />
    <link:label id="label_AvailableForSaleSecuritiesUnrealizedLossGross" xlink:label="label_AvailableForSaleSecuritiesUnrealizedLossGross" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_AvailableForSaleSecuritiesUnrealizedLossGross" xlink:type="resource" xml:lang="en-US">Available for Sale Securities Unrealized Loss Gross</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="AvailableForSaleSecuritiesUnrealizedLossGross" xlink:title="label: AvailableForSaleSecuritiesUnrealizedLossGross to label_AvailableForSaleSecuritiesUnrealizedLossGross" xlink:to="label_AvailableForSaleSecuritiesUnrealizedLossGross" xlink:type="arc" />
    <link:label id="label_AvailableForSaleSecuritiesUnrealizedLossGross_2" xlink:label="label_AvailableForSaleSecuritiesUnrealizedLossGross_2" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:title="label_AvailableForSaleSecuritiesUnrealizedLossGross" xlink:type="resource" xml:lang="en-US">This item represents the gross unrealized losses for securities which are categorized neither as held-to-maturity nor trading securities. Such gross unrealized losses are the excess of the carrying value of the Available-for-sale Securities over their fair value as of the reporting date.</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="AvailableForSaleSecuritiesUnrealizedLossGross" xlink:title="label: AvailableForSaleSecuritiesUnrealizedLossGross to label_AvailableForSaleSecuritiesUnrealizedLossGross" xlink:to="label_AvailableForSaleSecuritiesUnrealizedLossGross_2" xlink:type="arc" />
    <link:label id="label_AvailableForSaleSecuritiesUnrealizedLossGross_3" xlink:label="label_AvailableForSaleSecuritiesUnrealizedLossGross_3" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_AvailableForSaleSecuritiesUnrealizedLossGross" xlink:type="resource" xml:lang="en-US">Gross unrealized losses</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="AvailableForSaleSecuritiesUnrealizedLossGross" xlink:title="label: AvailableForSaleSecuritiesUnrealizedLossGross to label_AvailableForSaleSecuritiesUnrealizedLossGross" xlink:to="label_AvailableForSaleSecuritiesUnrealizedLossGross_3" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_AvailableForSaleSecuritiesAmortizedCost" xlink:label="AvailableForSaleSecuritiesAmortizedCost" xlink:title="AvailableForSaleSecuritiesAmortizedCost" xlink:type="locator" />
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    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_AvailableForSaleSecuritiesContinuousUnrealizedLossPosition12MonthsOrLongerAggregateLosses" xlink:label="AvailableForSaleSecuritiesContinuousUnrealizedLossPosition12MonthsOrLongerAggregateLosses" xlink:title="AvailableForSaleSecuritiesContinuousUnrealizedLossPosition12MonthsOrLongerAggregateLosses" xlink:type="locator" />
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    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_AvailableForSaleSecuritiesContinuousUnrealizedLossPositionTwelveMonthsOrLongerFairValue" xlink:label="AvailableForSaleSecuritiesContinuousUnrealizedLossPositionTwelveMonthsOrLongerFairValue" xlink:title="AvailableForSaleSecuritiesContinuousUnrealizedLossPositionTwelveMonthsOrLongerFairValue" xlink:type="locator" />
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    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_AvailableForSaleSecuritiesContinuousUnrealizedLossPositionAggregateLosses" xlink:label="AvailableForSaleSecuritiesContinuousUnrealizedLossPositionAggregateLosses" xlink:title="AvailableForSaleSecuritiesContinuousUnrealizedLossPositionAggregateLosses" xlink:type="locator" />
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    <link:label id="label_AvailableForSaleSecuritiesContinuousUnrealizedLossPositionAggregateLosses" xlink:label="label_AvailableForSaleSecuritiesContinuousUnrealizedLossPositionAggregateLosses" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:title="label_AvailableForSaleSecuritiesContinuousUnrealizedLossPositionAggregateLosses" xlink:type="resource" xml:lang="en-US">Continuous unrealized loss position, aggregate unrealized losses</link:label>
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    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_AvailableForSaleSecuritiesContinuousUnrealizedLossPositionFairValue" xlink:label="AvailableForSaleSecuritiesContinuousUnrealizedLossPositionFairValue" xlink:title="AvailableForSaleSecuritiesContinuousUnrealizedLossPositionFairValue" xlink:type="locator" />
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    <link:loc xlink:href="atvi-20100630.xsd#atvi_AvailableForSaleSecuritiesPercentageOfMorganStanleySmithBarneyOwnedByMorganStanley" xlink:label="AvailableForSaleSecuritiesPercentageOfMorganStanleySmithBarneyOwnedByMorganStanley" xlink:title="AvailableForSaleSecuritiesPercentageOfMorganStanleySmithBarneyOwnedByMorganStanley" xlink:type="locator" />
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    <link:label id="label_AvailableForSaleSecuritiesDebtMaturitiesWithoutSingleMaturityDateAmortizedCost" xlink:label="label_AvailableForSaleSecuritiesDebtMaturitiesWithoutSingleMaturityDateAmortizedCost" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_AvailableForSaleSecuritiesDebtMaturitiesWithoutSingleMaturityDateAmortizedCost" xlink:type="resource" xml:lang="en-US">Amortized cost, Mortgage-backed securities (not due at a single maturity date)</link:label>
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    <link:label id="label_AvailableForSaleSecuritiesDebtMaturitiesAfterTenYearsAmortizedCost_2" xlink:label="label_AvailableForSaleSecuritiesDebtMaturitiesAfterTenYearsAmortizedCost_2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_AvailableForSaleSecuritiesDebtMaturitiesAfterTenYearsAmortizedCost" xlink:type="resource" xml:lang="en-US">Available-for-sale Securities, Debt Maturities, after Ten Years, Amortized Cost</link:label>
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    <link:label id="label_AvailableForSaleSecuritiesDebtMaturitiesAfterTenYearsAmortizedCost" xlink:label="label_AvailableForSaleSecuritiesDebtMaturitiesAfterTenYearsAmortizedCost" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_AvailableForSaleSecuritiesDebtMaturitiesAfterTenYearsAmortizedCost" xlink:type="resource" xml:lang="en-US">Amortized cost, Due after ten years</link:label>
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    <link:label id="label_AvailableForSaleSecuritiesDebtMaturitiesWithinOneYearFairValue_2" xlink:label="label_AvailableForSaleSecuritiesDebtMaturitiesWithinOneYearFairValue_2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_AvailableForSaleSecuritiesDebtMaturitiesWithinOneYearFairValue" xlink:type="resource" xml:lang="en-US">Available-for-sale Securities, Debt Maturities, within One Year, Fair Value</link:label>
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    <link:label id="label_AvailableForSaleSecuritiesDebtMaturitiesWithinOneYearFairValue" xlink:label="label_AvailableForSaleSecuritiesDebtMaturitiesWithinOneYearFairValue" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_AvailableForSaleSecuritiesDebtMaturitiesWithinOneYearFairValue" xlink:type="resource" xml:lang="en-US">Fair value, U.S. government agency securities due in 1 year or less</link:label>
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    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_AvailableForSaleSecuritiesDebtMaturitiesWithoutSingleMaturityDateFairValue" xlink:label="AvailableForSaleSecuritiesDebtMaturitiesWithoutSingleMaturityDateFairValue" xlink:title="AvailableForSaleSecuritiesDebtMaturitiesWithoutSingleMaturityDateFairValue" xlink:type="locator" />
    <link:label id="label_AvailableForSaleSecuritiesDebtMaturitiesWithoutSingleMaturityDateFairValue_2" xlink:label="label_AvailableForSaleSecuritiesDebtMaturitiesWithoutSingleMaturityDateFairValue_2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_AvailableForSaleSecuritiesDebtMaturitiesWithoutSingleMaturityDateFairValue" xlink:type="resource" xml:lang="en-US">Available-for-sale Securities, Debt Maturities, without Single Maturity Date, Fair Value</link:label>
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    <link:label id="label_AvailableForSaleSecuritiesDebtMaturitiesWithoutSingleMaturityDateFairValue" xlink:label="label_AvailableForSaleSecuritiesDebtMaturitiesWithoutSingleMaturityDateFairValue" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_AvailableForSaleSecuritiesDebtMaturitiesWithoutSingleMaturityDateFairValue" xlink:type="resource" xml:lang="en-US">Fair value, Mortgage-backed securities (not due at a single maturity date)</link:label>
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    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_AvailableForSaleSecuritiesDebtMaturitiesAfterTenYearsFairValue" xlink:label="AvailableForSaleSecuritiesDebtMaturitiesAfterTenYearsFairValue" xlink:title="AvailableForSaleSecuritiesDebtMaturitiesAfterTenYearsFairValue" xlink:type="locator" />
    <link:label id="label_AvailableForSaleSecuritiesDebtMaturitiesAfterTenYearsFairValue_2" xlink:label="label_AvailableForSaleSecuritiesDebtMaturitiesAfterTenYearsFairValue_2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_AvailableForSaleSecuritiesDebtMaturitiesAfterTenYearsFairValue" xlink:type="resource" xml:lang="en-US">Available-for-sale Securities, Debt Maturities, after Ten Years, Fair Value</link:label>
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    <link:label id="label_AvailableForSaleSecuritiesDebtMaturitiesAfterTenYearsFairValue" xlink:label="label_AvailableForSaleSecuritiesDebtMaturitiesAfterTenYearsFairValue" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_AvailableForSaleSecuritiesDebtMaturitiesAfterTenYearsFairValue" xlink:type="resource" xml:lang="en-US">Fair value, Due after ten years</link:label>
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    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_TradingSecuritiesAbstract" xlink:label="TradingSecuritiesAbstract" xlink:title="TradingSecuritiesAbstract" xlink:type="locator" />
    <link:label id="label_TradingSecuritiesAbstract" xlink:label="label_TradingSecuritiesAbstract" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_TradingSecuritiesAbstract" xlink:type="resource" xml:lang="en-US">Trading investments</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="TradingSecuritiesAbstract" xlink:title="label: TradingSecuritiesAbstract to label_TradingSecuritiesAbstract" xlink:to="label_TradingSecuritiesAbstract" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_AvailableForSaleSecuritiesTransfersToTradingGrossLosses" xlink:label="AvailableForSaleSecuritiesTransfersToTradingGrossLosses" xlink:title="AvailableForSaleSecuritiesTransfersToTradingGrossLosses" xlink:type="locator" />
    <link:label id="label_AvailableForSaleSecuritiesTransfersToTradingGrossLosses_2" xlink:label="label_AvailableForSaleSecuritiesTransfersToTradingGrossLosses_2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_AvailableForSaleSecuritiesTransfersToTradingGrossLosses" xlink:type="resource" xml:lang="en-US">Available-for-sale Securities, Transfers to Trading, Gross Losses</link:label>
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    <link:loc xlink:href="atvi-20100630.xsd#atvi_TradingSecuritiesUnrealizedHoldingLossAfterTransferToTrading" xlink:label="TradingSecuritiesUnrealizedHoldingLossAfterTransferToTrading" xlink:title="TradingSecuritiesUnrealizedHoldingLossAfterTransferToTrading" xlink:type="locator" />
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    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_TradingSecuritiesUnrealizedHoldingLoss" xlink:label="TradingSecuritiesUnrealizedHoldingLoss" xlink:title="TradingSecuritiesUnrealizedHoldingLoss" xlink:type="locator" />
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    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_TradingSecuritiesDebt" xlink:label="TradingSecuritiesDebt" xlink:title="TradingSecuritiesDebt" xlink:type="locator" />
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    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="FairValueAssetsAndLiabilitiesMeasuredOnRecurringBasisDisclosureItemsDomain" xlink:title="label: FairValueAssetsAndLiabilitiesMeasuredOnRecurringBasisDisclosureItemsDomain to label_FairValueAssetsAndLiabilitiesMeasuredOnRecurringBasisDisclosureItemsDomain" xlink:to="label_FairValueAssetsAndLiabilitiesMeasuredOnRecurringBasisDisclosureItemsDomain" xlink:type="arc" />
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    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="FairValueAssetsAndLiabilitiesMeasuredOnRecurringBasisDisclosureItemsDomain" xlink:title="label: FairValueAssetsAndLiabilitiesMeasuredOnRecurringBasisDisclosureItemsDomain to label_FairValueAssetsAndLiabilitiesMeasuredOnRecurringBasisDisclosureItemsDomain" xlink:to="label_FairValueAssetsAndLiabilitiesMeasuredOnRecurringBasisDisclosureItemsDomain_2" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_EstimateOfFairValueFairValueDisclosureMember" xlink:label="EstimateOfFairValueFairValueDisclosureMember" xlink:title="EstimateOfFairValueFairValueDisclosureMember" xlink:type="locator" />
    <link:label id="label_EstimateOfFairValueFairValueDisclosureMember" xlink:label="label_EstimateOfFairValueFairValueDisclosureMember" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_EstimateOfFairValueFairValueDisclosureMember" xlink:type="resource" xml:lang="en-US">Fair value</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="EstimateOfFairValueFairValueDisclosureMember" xlink:title="label: EstimateOfFairValueFairValueDisclosureMember to label_EstimateOfFairValueFairValueDisclosureMember" xlink:to="label_EstimateOfFairValueFairValueDisclosureMember" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_FairValueInputsLevel3Member" xlink:label="FairValueInputsLevel3Member" xlink:title="FairValueInputsLevel3Member" xlink:type="locator" />
    <link:label id="label_FairValueInputsLevel3Member" xlink:label="label_FairValueInputsLevel3Member" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_FairValueInputsLevel3Member" xlink:type="resource" xml:lang="en-US">Fair value measurements using significant unobservable inputs (Level 3)</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="FairValueInputsLevel3Member" xlink:title="label: FairValueInputsLevel3Member to label_FairValueInputsLevel3Member" xlink:to="label_FairValueInputsLevel3Member" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_FairValueInputsLevel2Member" xlink:label="FairValueInputsLevel2Member" xlink:title="FairValueInputsLevel2Member" xlink:type="locator" />
    <link:label id="label_FairValueInputsLevel2Member" xlink:label="label_FairValueInputsLevel2Member" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_FairValueInputsLevel2Member" xlink:type="resource" xml:lang="en-US">Fair value measurements using significant other observable inputs (Level 2)</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="FairValueInputsLevel2Member" xlink:title="label: FairValueInputsLevel2Member to label_FairValueInputsLevel2Member" xlink:to="label_FairValueInputsLevel2Member" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_FairValueInputsLevel1Member" xlink:label="FairValueInputsLevel1Member" xlink:title="FairValueInputsLevel1Member" xlink:type="locator" />
    <link:label id="label_FairValueInputsLevel1Member" xlink:label="label_FairValueInputsLevel1Member" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_FairValueInputsLevel1Member" xlink:type="resource" xml:lang="en-US">Fair value measurements using quoted prices in active markets for identical financial instruments (Level 1)</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="FairValueInputsLevel1Member" xlink:title="label: FairValueInputsLevel1Member to label_FairValueInputsLevel1Member" xlink:to="label_FairValueInputsLevel1Member" xlink:type="arc" />
    <link:loc xlink:href="atvi-20100630.xsd#atvi_FairValueAssetsAndLiabilitiesMeasuredOnRecurringBasisFinancialStatementCaptionsLineItems" xlink:label="FairValueAssetsAndLiabilitiesMeasuredOnRecurringBasisFinancialStatementCaptionsLineItems" xlink:title="FairValueAssetsAndLiabilitiesMeasuredOnRecurringBasisFinancialStatementCaptionsLineItems" xlink:type="locator" />
    <link:label id="label_FairValueAssetsAndLiabilitiesMeasuredOnRecurringBasisFinancialStatementCaptionsLineItems" xlink:label="label_FairValueAssetsAndLiabilitiesMeasuredOnRecurringBasisFinancialStatementCaptionsLineItems" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:title="label_FairValueAssetsAndLiabilitiesMeasuredOnRecurringBasisFinancialStatementCaptionsLineItems" xlink:type="resource" xml:lang="en-US">Line items represent financial concepts included in a table. These concepts are used to disclose reportable information associated with domain members defined in one or many axes to the table.</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="FairValueAssetsAndLiabilitiesMeasuredOnRecurringBasisFinancialStatementCaptionsLineItems" xlink:title="label: FairValueAssetsAndLiabilitiesMeasuredOnRecurringBasisFinancialStatementCaptionsLineItems to label_FairValueAssetsAndLiabilitiesMeasuredOnRecurringBasisFinancialStatementCaptionsLineItems" xlink:to="label_FairValueAssetsAndLiabilitiesMeasuredOnRecurringBasisFinancialStatementCaptionsLineItems" xlink:type="arc" />
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    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="FairValueAssetsAndLiabilitiesMeasuredOnRecurringBasisFinancialStatementCaptionsLineItems" xlink:title="label: FairValueAssetsAndLiabilitiesMeasuredOnRecurringBasisFinancialStatementCaptionsLineItems to label_FairValueAssetsAndLiabilitiesMeasuredOnRecurringBasisFinancialStatementCaptionsLineItems" xlink:to="label_FairValueAssetsAndLiabilitiesMeasuredOnRecurringBasisFinancialStatementCaptionsLineItems_2" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_FinancialInstrumentsFinancialAssetsBalanceSheetGroupingsAbstract" xlink:label="FinancialInstrumentsFinancialAssetsBalanceSheetGroupingsAbstract" xlink:title="FinancialInstrumentsFinancialAssetsBalanceSheetGroupingsAbstract" xlink:type="locator" />
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    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_FairValueAssetsMeasuredOnRecurringBasisCashAndCashEquivalents" xlink:label="FairValueAssetsMeasuredOnRecurringBasisCashAndCashEquivalents" xlink:title="FairValueAssetsMeasuredOnRecurringBasisCashAndCashEquivalents" xlink:type="locator" />
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    <link:loc xlink:href="atvi-20100630.xsd#atvi_FairValueAssetsMeasuredOnRecurringBasisMortgagebackedSecurities" xlink:label="FairValueAssetsMeasuredOnRecurringBasisMortgagebackedSecurities" xlink:title="FairValueAssetsMeasuredOnRecurringBasisMortgagebackedSecurities" xlink:type="locator" />
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    <link:label id="label_FairValueAssetsMeasuredOnRecurringBasisMortgagebackedSecurities_2" xlink:label="label_FairValueAssetsMeasuredOnRecurringBasisMortgagebackedSecurities_2" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:title="label_FairValueAssetsMeasuredOnRecurringBasisMortgagebackedSecurities" xlink:type="resource" xml:lang="en-US">This element represents mortgage-backed securities measured at fair value on a recurring basis.</link:label>
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    <link:loc xlink:href="atvi-20100630.xsd#atvi_FairValueAssetsMeasuredOnRecurringBasisAuctionRateSecuritiesAvailableForSale" xlink:label="FairValueAssetsMeasuredOnRecurringBasisAuctionRateSecuritiesAvailableForSale" xlink:title="FairValueAssetsMeasuredOnRecurringBasisAuctionRateSecuritiesAvailableForSale" xlink:type="locator" />
    <link:label id="label_FairValueAssetsMeasuredOnRecurringBasisAuctionRateSecuritiesAvailableForSale" xlink:label="label_FairValueAssetsMeasuredOnRecurringBasisAuctionRateSecuritiesAvailableForSale" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:title="label_FairValueAssetsMeasuredOnRecurringBasisAuctionRateSecuritiesAvailableForSale" xlink:type="resource" xml:lang="en-US">This element represents auction rate securities that are available-for-sale securities (neither classified as trading or held-to-maturity securities) measured at fair value on a recurring basis.</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="FairValueAssetsMeasuredOnRecurringBasisAuctionRateSecuritiesAvailableForSale" xlink:title="label: FairValueAssetsMeasuredOnRecurringBasisAuctionRateSecuritiesAvailableForSale to label_FairValueAssetsMeasuredOnRecurringBasisAuctionRateSecuritiesAvailableForSale" xlink:to="label_FairValueAssetsMeasuredOnRecurringBasisAuctionRateSecuritiesAvailableForSale" xlink:type="arc" />
    <link:label id="label_FairValueAssetsMeasuredOnRecurringBasisAuctionRateSecuritiesAvailableForSale_2" xlink:label="label_FairValueAssetsMeasuredOnRecurringBasisAuctionRateSecuritiesAvailableForSale_2" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_FairValueAssetsMeasuredOnRecurringBasisAuctionRateSecuritiesAvailableForSale" xlink:type="resource" xml:lang="en-US">ARS held through Morgan Stanley Smith Barney LLC</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="FairValueAssetsMeasuredOnRecurringBasisAuctionRateSecuritiesAvailableForSale" xlink:title="label: FairValueAssetsMeasuredOnRecurringBasisAuctionRateSecuritiesAvailableForSale to label_FairValueAssetsMeasuredOnRecurringBasisAuctionRateSecuritiesAvailableForSale" xlink:to="label_FairValueAssetsMeasuredOnRecurringBasisAuctionRateSecuritiesAvailableForSale_2" xlink:type="arc" />
    <link:label id="label_FairValueAssetsMeasuredOnRecurringBasisAuctionRateSecuritiesAvailableForSale_3" xlink:label="label_FairValueAssetsMeasuredOnRecurringBasisAuctionRateSecuritiesAvailableForSale_3" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_FairValueAssetsMeasuredOnRecurringBasisAuctionRateSecuritiesAvailableForSale" xlink:type="resource" xml:lang="en-US">Fair Value Assets Measured on Recurring Basis Auction Rate Securities Available for Sale</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="FairValueAssetsMeasuredOnRecurringBasisAuctionRateSecuritiesAvailableForSale" xlink:title="label: FairValueAssetsMeasuredOnRecurringBasisAuctionRateSecuritiesAvailableForSale to label_FairValueAssetsMeasuredOnRecurringBasisAuctionRateSecuritiesAvailableForSale" xlink:to="label_FairValueAssetsMeasuredOnRecurringBasisAuctionRateSecuritiesAvailableForSale_3" xlink:type="arc" />
    <link:loc xlink:href="atvi-20100630.xsd#atvi_FairValueAssetsMeasuredOnRecurringBasisPutOption" xlink:label="FairValueAssetsMeasuredOnRecurringBasisPutOption" xlink:title="FairValueAssetsMeasuredOnRecurringBasisPutOption" xlink:type="locator" />
    <link:label id="label_FairValueAssetsMeasuredOnRecurringBasisPutOption" xlink:label="label_FairValueAssetsMeasuredOnRecurringBasisPutOption" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_FairValueAssetsMeasuredOnRecurringBasisPutOption" xlink:type="resource" xml:lang="en-US">Fair Value Assets Measured on Recurring Basis Put Option</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="FairValueAssetsMeasuredOnRecurringBasisPutOption" xlink:title="label: FairValueAssetsMeasuredOnRecurringBasisPutOption to label_FairValueAssetsMeasuredOnRecurringBasisPutOption" xlink:to="label_FairValueAssetsMeasuredOnRecurringBasisPutOption" xlink:type="arc" />
    <link:label id="label_FairValueAssetsMeasuredOnRecurringBasisPutOption_2" xlink:label="label_FairValueAssetsMeasuredOnRecurringBasisPutOption_2" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:title="label_FairValueAssetsMeasuredOnRecurringBasisPutOption" xlink:type="resource" xml:lang="en-US">This element represents put options measured at fair value on a recurring basis.</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="FairValueAssetsMeasuredOnRecurringBasisPutOption" xlink:title="label: FairValueAssetsMeasuredOnRecurringBasisPutOption to label_FairValueAssetsMeasuredOnRecurringBasisPutOption" xlink:to="label_FairValueAssetsMeasuredOnRecurringBasisPutOption_2" xlink:type="arc" />
    <link:label id="label_FairValueAssetsMeasuredOnRecurringBasisPutOption_3" xlink:label="label_FairValueAssetsMeasuredOnRecurringBasisPutOption_3" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_FairValueAssetsMeasuredOnRecurringBasisPutOption" xlink:type="resource" xml:lang="en-US">ARS rights from UBS</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="FairValueAssetsMeasuredOnRecurringBasisPutOption" xlink:title="label: FairValueAssetsMeasuredOnRecurringBasisPutOption to label_FairValueAssetsMeasuredOnRecurringBasisPutOption" xlink:to="label_FairValueAssetsMeasuredOnRecurringBasisPutOption_3" xlink:type="arc" />
    <link:loc xlink:href="atvi-20100630.xsd#atvi_FairValueAssetsMeasuredOnRecurringBasisAssets" xlink:label="FairValueAssetsMeasuredOnRecurringBasisAssets" xlink:title="FairValueAssetsMeasuredOnRecurringBasisAssets" xlink:type="locator" />
    <link:label id="label_FairValueAssetsMeasuredOnRecurringBasisAssets" xlink:label="label_FairValueAssetsMeasuredOnRecurringBasisAssets" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_FairValueAssetsMeasuredOnRecurringBasisAssets" xlink:type="resource" xml:lang="en-US">Fair Value Assets Measured on Recurring Basis Assets</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="FairValueAssetsMeasuredOnRecurringBasisAssets" xlink:title="label: FairValueAssetsMeasuredOnRecurringBasisAssets to label_FairValueAssetsMeasuredOnRecurringBasisAssets" xlink:to="label_FairValueAssetsMeasuredOnRecurringBasisAssets" xlink:type="arc" />
    <link:label id="label_FairValueAssetsMeasuredOnRecurringBasisAssets_2" xlink:label="label_FairValueAssetsMeasuredOnRecurringBasisAssets_2" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:title="label_FairValueAssetsMeasuredOnRecurringBasisAssets" xlink:type="resource" xml:lang="en-US">This element represents the aggregate of assets measured at fair value on a recurring basis.</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="FairValueAssetsMeasuredOnRecurringBasisAssets" xlink:title="label: FairValueAssetsMeasuredOnRecurringBasisAssets to label_FairValueAssetsMeasuredOnRecurringBasisAssets" xlink:to="label_FairValueAssetsMeasuredOnRecurringBasisAssets_2" xlink:type="arc" />
    <link:label id="label_FairValueAssetsMeasuredOnRecurringBasisAssets_3" xlink:label="label_FairValueAssetsMeasuredOnRecurringBasisAssets_3" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:title="label_FairValueAssetsMeasuredOnRecurringBasisAssets" xlink:type="resource" xml:lang="en-US">Total financial assets at fair value</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="FairValueAssetsMeasuredOnRecurringBasisAssets" xlink:title="label: FairValueAssetsMeasuredOnRecurringBasisAssets to label_FairValueAssetsMeasuredOnRecurringBasisAssets" xlink:to="label_FairValueAssetsMeasuredOnRecurringBasisAssets_3" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_FinancialInstrumentsFinancialLiabilitiesBalanceSheetGroupingsAbstract" xlink:label="FinancialInstrumentsFinancialLiabilitiesBalanceSheetGroupingsAbstract" xlink:title="FinancialInstrumentsFinancialLiabilitiesBalanceSheetGroupingsAbstract" xlink:type="locator" />
    <link:label id="label_FinancialInstrumentsFinancialLiabilitiesBalanceSheetGroupingsAbstract" xlink:label="label_FinancialInstrumentsFinancialLiabilitiesBalanceSheetGroupingsAbstract" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_FinancialInstrumentsFinancialLiabilitiesBalanceSheetGroupingsAbstract" xlink:type="resource" xml:lang="en-US">Financial liabilities</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="FinancialInstrumentsFinancialLiabilitiesBalanceSheetGroupingsAbstract" xlink:title="label: FinancialInstrumentsFinancialLiabilitiesBalanceSheetGroupingsAbstract to label_FinancialInstrumentsFinancialLiabilitiesBalanceSheetGroupingsAbstract" xlink:to="label_FinancialInstrumentsFinancialLiabilitiesBalanceSheetGroupingsAbstract" xlink:type="arc" />
    <link:loc xlink:href="atvi-20100630.xsd#atvi_FairValueLiabilitiesMeasuredOnRecurringBasisOtherFinancialLiability" xlink:label="FairValueLiabilitiesMeasuredOnRecurringBasisOtherFinancialLiability" xlink:title="FairValueLiabilitiesMeasuredOnRecurringBasisOtherFinancialLiability" xlink:type="locator" />
    <link:label id="label_FairValueLiabilitiesMeasuredOnRecurringBasisOtherFinancialLiability" xlink:label="label_FairValueLiabilitiesMeasuredOnRecurringBasisOtherFinancialLiability" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_FairValueLiabilitiesMeasuredOnRecurringBasisOtherFinancialLiability" xlink:type="resource" xml:lang="en-US">Fair Value Liabilities Measured on Recurring Basis other Financial Liability</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="FairValueLiabilitiesMeasuredOnRecurringBasisOtherFinancialLiability" xlink:title="label: FairValueLiabilitiesMeasuredOnRecurringBasisOtherFinancialLiability to label_FairValueLiabilitiesMeasuredOnRecurringBasisOtherFinancialLiability" xlink:to="label_FairValueLiabilitiesMeasuredOnRecurringBasisOtherFinancialLiability" xlink:type="arc" />
    <link:label id="label_FairValueLiabilitiesMeasuredOnRecurringBasisOtherFinancialLiability_2" xlink:label="label_FairValueLiabilitiesMeasuredOnRecurringBasisOtherFinancialLiability_2" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:title="label_FairValueLiabilitiesMeasuredOnRecurringBasisOtherFinancialLiability" xlink:type="resource" xml:lang="en-US">This element represents other financial liabilities measured at fair value on a recurring basis.</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="FairValueLiabilitiesMeasuredOnRecurringBasisOtherFinancialLiability" xlink:title="label: FairValueLiabilitiesMeasuredOnRecurringBasisOtherFinancialLiability to label_FairValueLiabilitiesMeasuredOnRecurringBasisOtherFinancialLiability" xlink:to="label_FairValueLiabilitiesMeasuredOnRecurringBasisOtherFinancialLiability_2" xlink:type="arc" />
    <link:label id="label_FairValueLiabilitiesMeasuredOnRecurringBasisOtherFinancialLiability_3" xlink:label="label_FairValueLiabilitiesMeasuredOnRecurringBasisOtherFinancialLiability_3" xlink:role="http://xbrl.us/us-gaap/role/label/negated" xlink:title="label_FairValueLiabilitiesMeasuredOnRecurringBasisOtherFinancialLiability" xlink:type="resource" xml:lang="en-US">Other financial liability</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="FairValueLiabilitiesMeasuredOnRecurringBasisOtherFinancialLiability" xlink:title="label: FairValueLiabilitiesMeasuredOnRecurringBasisOtherFinancialLiability to label_FairValueLiabilitiesMeasuredOnRecurringBasisOtherFinancialLiability" xlink:to="label_FairValueLiabilitiesMeasuredOnRecurringBasisOtherFinancialLiability_3" xlink:type="arc" />
    <link:loc xlink:href="atvi-20100630.xsd#atvi_FairValueLiabilitiesMeasuredOnRecurringBasisLiabilities" xlink:label="FairValueLiabilitiesMeasuredOnRecurringBasisLiabilities" xlink:title="FairValueLiabilitiesMeasuredOnRecurringBasisLiabilities" xlink:type="locator" />
    <link:label id="label_FairValueLiabilitiesMeasuredOnRecurringBasisLiabilities" xlink:label="label_FairValueLiabilitiesMeasuredOnRecurringBasisLiabilities" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_FairValueLiabilitiesMeasuredOnRecurringBasisLiabilities" xlink:type="resource" xml:lang="en-US">Fair Value Liabilities Measured on Recurring Basis Liabilities</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="FairValueLiabilitiesMeasuredOnRecurringBasisLiabilities" xlink:title="label: FairValueLiabilitiesMeasuredOnRecurringBasisLiabilities to label_FairValueLiabilitiesMeasuredOnRecurringBasisLiabilities" xlink:to="label_FairValueLiabilitiesMeasuredOnRecurringBasisLiabilities" xlink:type="arc" />
    <link:label id="label_FairValueLiabilitiesMeasuredOnRecurringBasisLiabilities_2" xlink:label="label_FairValueLiabilitiesMeasuredOnRecurringBasisLiabilities_2" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:title="label_FairValueLiabilitiesMeasuredOnRecurringBasisLiabilities" xlink:type="resource" xml:lang="en-US">This element represents the aggregate of liabilities measured at fair value on a recurring basis.</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="FairValueLiabilitiesMeasuredOnRecurringBasisLiabilities" xlink:title="label: FairValueLiabilitiesMeasuredOnRecurringBasisLiabilities to label_FairValueLiabilitiesMeasuredOnRecurringBasisLiabilities" xlink:to="label_FairValueLiabilitiesMeasuredOnRecurringBasisLiabilities_2" xlink:type="arc" />
    <link:label id="label_FairValueLiabilitiesMeasuredOnRecurringBasisLiabilities_3" xlink:label="label_FairValueLiabilitiesMeasuredOnRecurringBasisLiabilities_3" xlink:role="http://xbrl.us/us-gaap/role/label/negatedTotal" xlink:title="label_FairValueLiabilitiesMeasuredOnRecurringBasisLiabilities" xlink:type="resource" xml:lang="en-US">Total financial liabilities at fair value</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="FairValueLiabilitiesMeasuredOnRecurringBasisLiabilities" xlink:title="label: FairValueLiabilitiesMeasuredOnRecurringBasisLiabilities to label_FairValueLiabilitiesMeasuredOnRecurringBasisLiabilities" xlink:to="label_FairValueLiabilitiesMeasuredOnRecurringBasisLiabilities_3" xlink:type="arc" />
    <link:loc xlink:href="atvi-20100630.xsd#atvi_FairValueAssetsMeasuredOnRecurringBasisAuctionRateSecurities" xlink:label="FairValueAssetsMeasuredOnRecurringBasisAuctionRateSecurities" xlink:title="FairValueAssetsMeasuredOnRecurringBasisAuctionRateSecurities" xlink:type="locator" />
    <link:label id="label_FairValueAssetsMeasuredOnRecurringBasisAuctionRateSecurities" xlink:label="label_FairValueAssetsMeasuredOnRecurringBasisAuctionRateSecurities" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_FairValueAssetsMeasuredOnRecurringBasisAuctionRateSecurities" xlink:type="resource" xml:lang="en-US">Fair Value Assets Measured on Recurring Basis Auction Rate Securities</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="FairValueAssetsMeasuredOnRecurringBasisAuctionRateSecurities" xlink:title="label: FairValueAssetsMeasuredOnRecurringBasisAuctionRateSecurities to label_FairValueAssetsMeasuredOnRecurringBasisAuctionRateSecurities" xlink:to="label_FairValueAssetsMeasuredOnRecurringBasisAuctionRateSecurities" xlink:type="arc" />
    <link:label id="label_FairValueAssetsMeasuredOnRecurringBasisAuctionRateSecurities_2" xlink:label="label_FairValueAssetsMeasuredOnRecurringBasisAuctionRateSecurities_2" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:title="label_FairValueAssetsMeasuredOnRecurringBasisAuctionRateSecurities" xlink:type="resource" xml:lang="en-US">This element represents auction rate securities measured at fair value on a recurring basis.</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="FairValueAssetsMeasuredOnRecurringBasisAuctionRateSecurities" xlink:title="label: FairValueAssetsMeasuredOnRecurringBasisAuctionRateSecurities to label_FairValueAssetsMeasuredOnRecurringBasisAuctionRateSecurities" xlink:to="label_FairValueAssetsMeasuredOnRecurringBasisAuctionRateSecurities_2" xlink:type="arc" />
    <link:label id="label_FairValueAssetsMeasuredOnRecurringBasisAuctionRateSecurities_3" xlink:label="label_FairValueAssetsMeasuredOnRecurringBasisAuctionRateSecurities_3" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_FairValueAssetsMeasuredOnRecurringBasisAuctionRateSecurities" xlink:type="resource" xml:lang="en-US">Auction rate securities held through UBS and Citigroup, Inc.</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="FairValueAssetsMeasuredOnRecurringBasisAuctionRateSecurities" xlink:title="label: FairValueAssetsMeasuredOnRecurringBasisAuctionRateSecurities to label_FairValueAssetsMeasuredOnRecurringBasisAuctionRateSecurities" xlink:to="label_FairValueAssetsMeasuredOnRecurringBasisAuctionRateSecurities_3" xlink:type="arc" />
    <link:loc xlink:href="atvi-20100630.xsd#atvi_FairValueAssetsMeasuredOnRecurringBasisForeignExchangeContracts" xlink:label="FairValueAssetsMeasuredOnRecurringBasisForeignExchangeContracts" xlink:title="FairValueAssetsMeasuredOnRecurringBasisForeignExchangeContracts" xlink:type="locator" />
    <link:label id="label_FairValueAssetsMeasuredOnRecurringBasisForeignExchangeContracts" xlink:label="label_FairValueAssetsMeasuredOnRecurringBasisForeignExchangeContracts" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_FairValueAssetsMeasuredOnRecurringBasisForeignExchangeContracts" xlink:type="resource" xml:lang="en-US">Fair Value Assets Measured on Recurring Basis Foreign Exchange Contracts</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="FairValueAssetsMeasuredOnRecurringBasisForeignExchangeContracts" xlink:title="label: FairValueAssetsMeasuredOnRecurringBasisForeignExchangeContracts to label_FairValueAssetsMeasuredOnRecurringBasisForeignExchangeContracts" xlink:to="label_FairValueAssetsMeasuredOnRecurringBasisForeignExchangeContracts" xlink:type="arc" />
    <link:label id="label_FairValueAssetsMeasuredOnRecurringBasisForeignExchangeContracts_2" xlink:label="label_FairValueAssetsMeasuredOnRecurringBasisForeignExchangeContracts_2" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:title="label_FairValueAssetsMeasuredOnRecurringBasisForeignExchangeContracts" xlink:type="resource" xml:lang="en-US">This element represents foreign exchange derivative contract assets measured at fair value on a recurring basis.</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="FairValueAssetsMeasuredOnRecurringBasisForeignExchangeContracts" xlink:title="label: FairValueAssetsMeasuredOnRecurringBasisForeignExchangeContracts to label_FairValueAssetsMeasuredOnRecurringBasisForeignExchangeContracts" xlink:to="label_FairValueAssetsMeasuredOnRecurringBasisForeignExchangeContracts_2" xlink:type="arc" />
    <link:label id="label_FairValueAssetsMeasuredOnRecurringBasisForeignExchangeContracts_3" xlink:label="label_FairValueAssetsMeasuredOnRecurringBasisForeignExchangeContracts_3" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_FairValueAssetsMeasuredOnRecurringBasisForeignExchangeContracts" xlink:type="resource" xml:lang="en-US">Foreign exchange contract derivatives, assets</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="FairValueAssetsMeasuredOnRecurringBasisForeignExchangeContracts" xlink:title="label: FairValueAssetsMeasuredOnRecurringBasisForeignExchangeContracts to label_FairValueAssetsMeasuredOnRecurringBasisForeignExchangeContracts" xlink:to="label_FairValueAssetsMeasuredOnRecurringBasisForeignExchangeContracts_3" xlink:type="arc" />
    <link:loc xlink:href="atvi-20100630.xsd#atvi_FairValueLiabilitiesMeasuredOnRecurringBasisForeignExchangeContracts" xlink:label="FairValueLiabilitiesMeasuredOnRecurringBasisForeignExchangeContracts" xlink:title="FairValueLiabilitiesMeasuredOnRecurringBasisForeignExchangeContracts" xlink:type="locator" />
    <link:label id="label_FairValueLiabilitiesMeasuredOnRecurringBasisForeignExchangeContracts" xlink:label="label_FairValueLiabilitiesMeasuredOnRecurringBasisForeignExchangeContracts" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_FairValueLiabilitiesMeasuredOnRecurringBasisForeignExchangeContracts" xlink:type="resource" xml:lang="en-US">Fair Value Liabilities Measured on Recurring Basis Foreign Exchange Contracts</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="FairValueLiabilitiesMeasuredOnRecurringBasisForeignExchangeContracts" xlink:title="label: FairValueLiabilitiesMeasuredOnRecurringBasisForeignExchangeContracts to label_FairValueLiabilitiesMeasuredOnRecurringBasisForeignExchangeContracts" xlink:to="label_FairValueLiabilitiesMeasuredOnRecurringBasisForeignExchangeContracts" xlink:type="arc" />
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    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="FairValueLiabilitiesMeasuredOnRecurringBasisForeignExchangeContracts" xlink:title="label: FairValueLiabilitiesMeasuredOnRecurringBasisForeignExchangeContracts to label_FairValueLiabilitiesMeasuredOnRecurringBasisForeignExchangeContracts" xlink:to="label_FairValueLiabilitiesMeasuredOnRecurringBasisForeignExchangeContracts_2" xlink:type="arc" />
    <link:label id="label_FairValueLiabilitiesMeasuredOnRecurringBasisForeignExchangeContracts_3" xlink:label="label_FairValueLiabilitiesMeasuredOnRecurringBasisForeignExchangeContracts_3" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_FairValueLiabilitiesMeasuredOnRecurringBasisForeignExchangeContracts" xlink:type="resource" xml:lang="en-US">Foreign exchange contract derivatives, liabilities</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="FairValueLiabilitiesMeasuredOnRecurringBasisForeignExchangeContracts" xlink:title="label: FairValueLiabilitiesMeasuredOnRecurringBasisForeignExchangeContracts to label_FairValueLiabilitiesMeasuredOnRecurringBasisForeignExchangeContracts" xlink:to="label_FairValueLiabilitiesMeasuredOnRecurringBasisForeignExchangeContracts_3" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_FairValueLiabilitiesMeasuredOnRecurringBasisGainLossIncludedInEarningsAbstract" xlink:label="FairValueLiabilitiesMeasuredOnRecurringBasisGainLossIncludedInEarningsAbstract" xlink:title="FairValueLiabilitiesMeasuredOnRecurringBasisGainLossIncludedInEarningsAbstract" xlink:type="locator" />
    <link:label id="label_FairValueLiabilitiesMeasuredOnRecurringBasisGainLossIncludedInEarningsAbstract" xlink:label="label_FairValueLiabilitiesMeasuredOnRecurringBasisGainLossIncludedInEarningsAbstract" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_FairValueLiabilitiesMeasuredOnRecurringBasisGainLossIncludedInEarningsAbstract" xlink:type="resource" xml:lang="en-US">Liabilities measured at fair value on a recurring basis, gain loss included in earnings</link:label>
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    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_IncrementalCommonSharesAttributableToShareBasedPaymentArrangements" xlink:label="IncrementalCommonSharesAttributableToShareBasedPaymentArrangements" xlink:title="IncrementalCommonSharesAttributableToShareBasedPaymentArrangements" xlink:type="locator" />
    <link:label id="label_IncrementalCommonSharesAttributableToShareBasedPaymentArrangements_2" xlink:label="label_IncrementalCommonSharesAttributableToShareBasedPaymentArrangements_2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_IncrementalCommonSharesAttributableToShareBasedPaymentArrangements" xlink:type="resource" xml:lang="en-US">Incremental Common Shares Attributable to Share-based Payment Arrangements</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="IncrementalCommonSharesAttributableToShareBasedPaymentArrangements" xlink:title="label: IncrementalCommonSharesAttributableToShareBasedPaymentArrangements to label_IncrementalCommonSharesAttributableToShareBasedPaymentArrangements" xlink:to="label_IncrementalCommonSharesAttributableToShareBasedPaymentArrangements_2" xlink:type="arc" />
    <link:label id="label_IncrementalCommonSharesAttributableToShareBasedPaymentArrangements" xlink:label="label_IncrementalCommonSharesAttributableToShareBasedPaymentArrangements" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_IncrementalCommonSharesAttributableToShareBasedPaymentArrangements" xlink:type="resource" xml:lang="en-US">Employee stock options (in shares)</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="IncrementalCommonSharesAttributableToShareBasedPaymentArrangements" xlink:title="label: IncrementalCommonSharesAttributableToShareBasedPaymentArrangements to label_IncrementalCommonSharesAttributableToShareBasedPaymentArrangements" xlink:to="label_IncrementalCommonSharesAttributableToShareBasedPaymentArrangements" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_IncrementalCommonSharesAttributableToParticipatingNonvestedSharesWithNonForfeitableDividendRights" xlink:label="IncrementalCommonSharesAttributableToParticipatingNonvestedSharesWithNonForfeitableDividendRights" xlink:title="IncrementalCommonSharesAttributableToParticipatingNonvestedSharesWithNonForfeitableDividendRights" xlink:type="locator" />
    <link:label id="label_IncrementalCommonSharesAttributableToParticipatingNonvestedSharesWithNonForfeitableDividendRights_2" xlink:label="label_IncrementalCommonSharesAttributableToParticipatingNonvestedSharesWithNonForfeitableDividendRights_2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_IncrementalCommonSharesAttributableToParticipatingNonvestedSharesWithNonForfeitableDividendRights" xlink:type="resource" xml:lang="en-US">Incremental Common Shares Attributable to Participating Nonvested Shares with Non-forfeitable Dividend Rights</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="IncrementalCommonSharesAttributableToParticipatingNonvestedSharesWithNonForfeitableDividendRights" xlink:title="label: IncrementalCommonSharesAttributableToParticipatingNonvestedSharesWithNonForfeitableDividendRights to label_IncrementalCommonSharesAttributableToParticipatingNonvestedSharesWithNonForfeitableDividendRights" xlink:to="label_IncrementalCommonSharesAttributableToParticipatingNonvestedSharesWithNonForfeitableDividendRights_2" xlink:type="arc" />
    <link:label id="label_IncrementalCommonSharesAttributableToParticipatingNonvestedSharesWithNonForfeitableDividendRights" xlink:label="label_IncrementalCommonSharesAttributableToParticipatingNonvestedSharesWithNonForfeitableDividendRights" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_IncrementalCommonSharesAttributableToParticipatingNonvestedSharesWithNonForfeitableDividendRights" xlink:type="resource" xml:lang="en-US">Common stock weighted-average shares, unvested restricted stock rights (in shares)</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="IncrementalCommonSharesAttributableToParticipatingNonvestedSharesWithNonForfeitableDividendRights" xlink:title="label: IncrementalCommonSharesAttributableToParticipatingNonvestedSharesWithNonForfeitableDividendRights to label_IncrementalCommonSharesAttributableToParticipatingNonvestedSharesWithNonForfeitableDividendRights" xlink:to="label_IncrementalCommonSharesAttributableToParticipatingNonvestedSharesWithNonForfeitableDividendRights" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareAmount" xlink:label="AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareAmount" xlink:title="AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareAmount" xlink:type="locator" />
    <link:label id="label_AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareAmount_2" xlink:label="label_AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareAmount_2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareAmount" xlink:type="resource" xml:lang="en-US">Antidilutive Securities Excluded from Computation of Earnings Per Share Amount</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareAmount" xlink:title="label: AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareAmount to label_AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareAmount" xlink:to="label_AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareAmount_2" xlink:type="arc" />
    <link:label id="label_AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareAmount" xlink:label="label_AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareAmount" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareAmount" xlink:type="resource" xml:lang="en-US">Antidilutive securities excluded from computation of diluted earnings per share (in shares)</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareAmount" xlink:title="label: AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareAmount to label_AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareAmount" xlink:to="label_AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareAmount" xlink:type="arc" />
    <link:loc xlink:href="atvi-20100630.xsd#atvi_ShareRepurchaseProgramAuthorizedValue" xlink:label="ShareRepurchaseProgramAuthorizedValue" xlink:title="ShareRepurchaseProgramAuthorizedValue" xlink:type="locator" />
    <link:label id="label_ShareRepurchaseProgramAuthorizedValue" xlink:label="label_ShareRepurchaseProgramAuthorizedValue" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_ShareRepurchaseProgramAuthorizedValue" xlink:type="resource" xml:lang="en-US">Share Repurchase Program Authorized Value</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="ShareRepurchaseProgramAuthorizedValue" xlink:title="label: ShareRepurchaseProgramAuthorizedValue to label_ShareRepurchaseProgramAuthorizedValue" xlink:to="label_ShareRepurchaseProgramAuthorizedValue" xlink:type="arc" />
    <link:label id="label_ShareRepurchaseProgramAuthorizedValue_2" xlink:label="label_ShareRepurchaseProgramAuthorizedValue_2" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:title="label_ShareRepurchaseProgramAuthorizedValue" xlink:type="resource" xml:lang="en-US">Amount of a share repurchase program authorized during the period by the entity's Board of Directors, under which the entity may repurchase its common stock.</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="ShareRepurchaseProgramAuthorizedValue" xlink:title="label: ShareRepurchaseProgramAuthorizedValue to label_ShareRepurchaseProgramAuthorizedValue" xlink:to="label_ShareRepurchaseProgramAuthorizedValue_2" xlink:type="arc" />
    <link:label id="label_ShareRepurchaseProgramAuthorizedValue_3" xlink:label="label_ShareRepurchaseProgramAuthorizedValue_3" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_ShareRepurchaseProgramAuthorizedValue" xlink:type="resource" xml:lang="en-US">Share repurchase, amount authorized in period</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="ShareRepurchaseProgramAuthorizedValue" xlink:title="label: ShareRepurchaseProgramAuthorizedValue to label_ShareRepurchaseProgramAuthorizedValue" xlink:to="label_ShareRepurchaseProgramAuthorizedValue_3" xlink:type="arc" />
    <link:loc xlink:href="atvi-20100630.xsd#atvi_ShareRepurchaseProgramAuthorizedValueCumulative" xlink:label="ShareRepurchaseProgramAuthorizedValueCumulative" xlink:title="ShareRepurchaseProgramAuthorizedValueCumulative" xlink:type="locator" />
    <link:label id="label_ShareRepurchaseProgramAuthorizedValueCumulative" xlink:label="label_ShareRepurchaseProgramAuthorizedValueCumulative" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_ShareRepurchaseProgramAuthorizedValueCumulative" xlink:type="resource" xml:lang="en-US">Share Repurchase Program Authorized Value Cumulative</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="ShareRepurchaseProgramAuthorizedValueCumulative" xlink:title="label: ShareRepurchaseProgramAuthorizedValueCumulative to label_ShareRepurchaseProgramAuthorizedValueCumulative" xlink:to="label_ShareRepurchaseProgramAuthorizedValueCumulative" xlink:type="arc" />
    <link:label id="label_ShareRepurchaseProgramAuthorizedValueCumulative_2" xlink:label="label_ShareRepurchaseProgramAuthorizedValueCumulative_2" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:title="label_ShareRepurchaseProgramAuthorizedValueCumulative" xlink:type="resource" xml:lang="en-US">The cumulative amount authorized as of the balance sheet date by the entity's Board of Directors, for a stock repurchase program under which the entity may repurchase its common stock.</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="ShareRepurchaseProgramAuthorizedValueCumulative" xlink:title="label: ShareRepurchaseProgramAuthorizedValueCumulative to label_ShareRepurchaseProgramAuthorizedValueCumulative" xlink:to="label_ShareRepurchaseProgramAuthorizedValueCumulative_2" xlink:type="arc" />
    <link:label id="label_ShareRepurchaseProgramAuthorizedValueCumulative_3" xlink:label="label_ShareRepurchaseProgramAuthorizedValueCumulative_3" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_ShareRepurchaseProgramAuthorizedValueCumulative" xlink:type="resource" xml:lang="en-US">Share repurchase, cumulative amount authorized</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="ShareRepurchaseProgramAuthorizedValueCumulative" xlink:title="label: ShareRepurchaseProgramAuthorizedValueCumulative to label_ShareRepurchaseProgramAuthorizedValueCumulative" xlink:to="label_ShareRepurchaseProgramAuthorizedValueCumulative_3" xlink:type="arc" />
    <link:loc xlink:href="atvi-20100630.xsd#atvi_PaymentsForRepurchaseOfCommonStockCumulative" xlink:label="PaymentsForRepurchaseOfCommonStockCumulative" xlink:title="PaymentsForRepurchaseOfCommonStockCumulative" xlink:type="locator" />
    <link:label id="label_PaymentsForRepurchaseOfCommonStockCumulative" xlink:label="label_PaymentsForRepurchaseOfCommonStockCumulative" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_PaymentsForRepurchaseOfCommonStockCumulative" xlink:type="resource" xml:lang="en-US">Payments for Repurchase of Common Stock Cumulative</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="PaymentsForRepurchaseOfCommonStockCumulative" xlink:title="label: PaymentsForRepurchaseOfCommonStockCumulative to label_PaymentsForRepurchaseOfCommonStockCumulative" xlink:to="label_PaymentsForRepurchaseOfCommonStockCumulative" xlink:type="arc" />
    <link:label id="label_PaymentsForRepurchaseOfCommonStockCumulative_2" xlink:label="label_PaymentsForRepurchaseOfCommonStockCumulative_2" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:title="label_PaymentsForRepurchaseOfCommonStockCumulative" xlink:type="resource" xml:lang="en-US">The cumulative amount paid as of the balance sheet date for repurchase of common stock under the stock repurchase program.</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="PaymentsForRepurchaseOfCommonStockCumulative" xlink:title="label: PaymentsForRepurchaseOfCommonStockCumulative to label_PaymentsForRepurchaseOfCommonStockCumulative" xlink:to="label_PaymentsForRepurchaseOfCommonStockCumulative_2" xlink:type="arc" />
    <link:label id="label_PaymentsForRepurchaseOfCommonStockCumulative_3" xlink:label="label_PaymentsForRepurchaseOfCommonStockCumulative_3" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_PaymentsForRepurchaseOfCommonStockCumulative" xlink:type="resource" xml:lang="en-US">Share repurchase, cumulative stock repurchases</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="PaymentsForRepurchaseOfCommonStockCumulative" xlink:title="label: PaymentsForRepurchaseOfCommonStockCumulative to label_PaymentsForRepurchaseOfCommonStockCumulative" xlink:to="label_PaymentsForRepurchaseOfCommonStockCumulative_3" xlink:type="arc" />
    <link:loc xlink:href="atvi-20100630.xsd#atvi_ShareRepurchaseProgramAvailableForUtilization" xlink:label="ShareRepurchaseProgramAvailableForUtilization" xlink:title="ShareRepurchaseProgramAvailableForUtilization" xlink:type="locator" />
    <link:label id="label_ShareRepurchaseProgramAvailableForUtilization" xlink:label="label_ShareRepurchaseProgramAvailableForUtilization" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_ShareRepurchaseProgramAvailableForUtilization" xlink:type="resource" xml:lang="en-US">Share Repurchase Program Available for Utilization</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="ShareRepurchaseProgramAvailableForUtilization" xlink:title="label: ShareRepurchaseProgramAvailableForUtilization to label_ShareRepurchaseProgramAvailableForUtilization" xlink:to="label_ShareRepurchaseProgramAvailableForUtilization" xlink:type="arc" />
    <link:label id="label_ShareRepurchaseProgramAvailableForUtilization_2" xlink:label="label_ShareRepurchaseProgramAvailableForUtilization_2" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:title="label_ShareRepurchaseProgramAvailableForUtilization" xlink:type="resource" xml:lang="en-US">The remaining amount available as of the balance sheet date for utilization under the share repurchase program authorized by the entity's Board of Directors.</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="ShareRepurchaseProgramAvailableForUtilization" xlink:title="label: ShareRepurchaseProgramAvailableForUtilization to label_ShareRepurchaseProgramAvailableForUtilization" xlink:to="label_ShareRepurchaseProgramAvailableForUtilization_2" xlink:type="arc" />
    <link:label id="label_ShareRepurchaseProgramAvailableForUtilization_3" xlink:label="label_ShareRepurchaseProgramAvailableForUtilization_3" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_ShareRepurchaseProgramAvailableForUtilization" xlink:type="resource" xml:lang="en-US">Share repurchase, amount available for utilization</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="ShareRepurchaseProgramAvailableForUtilization" xlink:title="label: ShareRepurchaseProgramAvailableForUtilization to label_ShareRepurchaseProgramAvailableForUtilization" xlink:to="label_ShareRepurchaseProgramAvailableForUtilization_3" xlink:type="arc" />
    <link:loc xlink:href="atvi-20100630.xsd#atvi_NotionalAmountOfDerivativesByDerivativeInstrumentAxis" xlink:label="NotionalAmountOfDerivativesByDerivativeInstrumentAxis" xlink:title="NotionalAmountOfDerivativesByDerivativeInstrumentAxis" xlink:type="locator" />
    <link:label id="label_NotionalAmountOfDerivativesByDerivativeInstrumentAxis" xlink:label="label_NotionalAmountOfDerivativesByDerivativeInstrumentAxis" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:title="label_NotionalAmountOfDerivativesByDerivativeInstrumentAxis" xlink:type="resource" xml:lang="en-US">Notional amount of derivatives by type of derivative instrument in the related party transactions.</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="NotionalAmountOfDerivativesByDerivativeInstrumentAxis" xlink:title="label: NotionalAmountOfDerivativesByDerivativeInstrumentAxis to label_NotionalAmountOfDerivativesByDerivativeInstrumentAxis" xlink:to="label_NotionalAmountOfDerivativesByDerivativeInstrumentAxis" xlink:type="arc" />
    <link:label id="label_NotionalAmountOfDerivativesByDerivativeInstrumentAxis_2" xlink:label="label_NotionalAmountOfDerivativesByDerivativeInstrumentAxis_2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_NotionalAmountOfDerivativesByDerivativeInstrumentAxis" xlink:type="resource" xml:lang="en-US">Notional Amount of Derivatives by Derivative Instrument [Axis]</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="NotionalAmountOfDerivativesByDerivativeInstrumentAxis" xlink:title="label: NotionalAmountOfDerivativesByDerivativeInstrumentAxis to label_NotionalAmountOfDerivativesByDerivativeInstrumentAxis" xlink:to="label_NotionalAmountOfDerivativesByDerivativeInstrumentAxis_2" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_CurrencySwapMember" xlink:label="CurrencySwapMember" xlink:title="CurrencySwapMember" xlink:type="locator" />
    <link:label id="label_CurrencySwapMember" xlink:label="label_CurrencySwapMember" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_CurrencySwapMember" xlink:type="resource" xml:lang="en-US">Foreign exchange swap with Vivendi as principal counterparty</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="CurrencySwapMember" xlink:title="label: CurrencySwapMember to label_CurrencySwapMember" xlink:to="label_CurrencySwapMember" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_ForeignExchangeForwardMember" xlink:label="ForeignExchangeForwardMember" xlink:title="ForeignExchangeForwardMember" xlink:type="locator" />
    <link:label id="label_ForeignExchangeForwardMember" xlink:label="label_ForeignExchangeForwardMember" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_ForeignExchangeForwardMember" xlink:type="resource" xml:lang="en-US">Forward foreign exchange contract with Vivendi as principal counterparty</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="ForeignExchangeForwardMember" xlink:title="label: ForeignExchangeForwardMember to label_ForeignExchangeForwardMember" xlink:to="label_ForeignExchangeForwardMember" xlink:type="arc" />
    <link:loc xlink:href="atvi-20100630.xsd#atvi_NotionalAmountOfDerivativesLineItems" xlink:label="NotionalAmountOfDerivativesLineItems" xlink:title="NotionalAmountOfDerivativesLineItems" xlink:type="locator" />
    <link:label id="label_NotionalAmountOfDerivativesLineItems" xlink:label="label_NotionalAmountOfDerivativesLineItems" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_NotionalAmountOfDerivativesLineItems" xlink:type="resource" xml:lang="en-US">Related party transactions, treasury</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="NotionalAmountOfDerivativesLineItems" xlink:title="label: NotionalAmountOfDerivativesLineItems to label_NotionalAmountOfDerivativesLineItems" xlink:to="label_NotionalAmountOfDerivativesLineItems" xlink:type="arc" />
    <link:label id="label_NotionalAmountOfDerivativesLineItems_2" xlink:label="label_NotionalAmountOfDerivativesLineItems_2" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:title="label_NotionalAmountOfDerivativesLineItems" xlink:type="resource" xml:lang="en-US">Notional amount of foreign currency derivatives</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="NotionalAmountOfDerivativesLineItems" xlink:title="label: NotionalAmountOfDerivativesLineItems to label_NotionalAmountOfDerivativesLineItems" xlink:to="label_NotionalAmountOfDerivativesLineItems_2" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_NotionalAmountOfForeignCurrencyDerivatives" xlink:label="NotionalAmountOfForeignCurrencyDerivatives" xlink:title="NotionalAmountOfForeignCurrencyDerivatives" xlink:type="locator" />
    <link:label id="label_NotionalAmountOfForeignCurrencyDerivatives" xlink:label="label_NotionalAmountOfForeignCurrencyDerivatives" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_NotionalAmountOfForeignCurrencyDerivatives" xlink:type="resource" xml:lang="en-US">Notional Amount Of Foreign Currency Derivatives</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="NotionalAmountOfForeignCurrencyDerivatives" xlink:title="label: NotionalAmountOfForeignCurrencyDerivatives to label_NotionalAmountOfForeignCurrencyDerivatives" xlink:to="label_NotionalAmountOfForeignCurrencyDerivatives" xlink:type="arc" />
    <link:label id="label_NotionalAmountOfForeignCurrencyDerivatives_2" xlink:label="label_NotionalAmountOfForeignCurrencyDerivatives_2" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_NotionalAmountOfForeignCurrencyDerivatives" xlink:type="resource" xml:lang="en-US">Notional amount of foreign currency derivatives</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="NotionalAmountOfForeignCurrencyDerivatives" xlink:title="label: NotionalAmountOfForeignCurrencyDerivatives to label_NotionalAmountOfForeignCurrencyDerivatives" xlink:to="label_NotionalAmountOfForeignCurrencyDerivatives_2" xlink:type="arc" />
    <link:loc xlink:href="atvi-20100630.xsd#atvi_ScheduleEmployeeServiceShareBasedCompensationUnrecognizedCompensationAndDeferredCompensationByAwardTable" xlink:label="ScheduleEmployeeServiceShareBasedCompensationUnrecognizedCompensationAndDeferredCompensationByAwardTable" xlink:title="ScheduleEmployeeServiceShareBasedCompensationUnrecognizedCompensationAndDeferredCompensationByAwardTable" xlink:type="locator" />
    <link:label id="label_ScheduleEmployeeServiceShareBasedCompensationUnrecognizedCompensationAndDeferredCompensationByAwardTable" xlink:label="label_ScheduleEmployeeServiceShareBasedCompensationUnrecognizedCompensationAndDeferredCompensationByAwardTable" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_ScheduleEmployeeServiceShareBasedCompensationUnrecognizedCompensationAndDeferredCompensationByAwardTable" xlink:type="resource" xml:lang="en-US">Schedule Employee Service Share Based Compensation Unrecognized Compensation And Deferred Compensation By Award [Table]</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="ScheduleEmployeeServiceShareBasedCompensationUnrecognizedCompensationAndDeferredCompensationByAwardTable" xlink:title="label: ScheduleEmployeeServiceShareBasedCompensationUnrecognizedCompensationAndDeferredCompensationByAwardTable to label_ScheduleEmployeeServiceShareBasedCompensationUnrecognizedCompensationAndDeferredCompensationByAwardTable" xlink:to="label_ScheduleEmployeeServiceShareBasedCompensationUnrecognizedCompensationAndDeferredCompensationByAwardTable" xlink:type="arc" />
    <link:label id="label_ScheduleEmployeeServiceShareBasedCompensationUnrecognizedCompensationAndDeferredCompensationByAwardTable_2" xlink:label="label_ScheduleEmployeeServiceShareBasedCompensationUnrecognizedCompensationAndDeferredCompensationByAwardTable_2" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:title="label_ScheduleEmployeeServiceShareBasedCompensationUnrecognizedCompensationAndDeferredCompensationByAwardTable" xlink:type="resource" xml:lang="en-US">Disclosure of the unrecognized compensation costs and deferred compensation costs by award type.</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="ScheduleEmployeeServiceShareBasedCompensationUnrecognizedCompensationAndDeferredCompensationByAwardTable" xlink:title="label: ScheduleEmployeeServiceShareBasedCompensationUnrecognizedCompensationAndDeferredCompensationByAwardTable to label_ScheduleEmployeeServiceShareBasedCompensationUnrecognizedCompensationAndDeferredCompensationByAwardTable" xlink:to="label_ScheduleEmployeeServiceShareBasedCompensationUnrecognizedCompensationAndDeferredCompensationByAwardTable_2" xlink:type="arc" />
    <link:loc xlink:href="atvi-20100630.xsd#atvi_ScheduleEmployeeServiceShareBasedCompensationUnrecognizedCompensationAndDeferredCompensationByAwardAxis" xlink:label="ScheduleEmployeeServiceShareBasedCompensationUnrecognizedCompensationAndDeferredCompensationByAwardAxis" xlink:title="ScheduleEmployeeServiceShareBasedCompensationUnrecognizedCompensationAndDeferredCompensationByAwardAxis" xlink:type="locator" />
    <link:label id="label_ScheduleEmployeeServiceShareBasedCompensationUnrecognizedCompensationAndDeferredCompensationByAwardAxis" xlink:label="label_ScheduleEmployeeServiceShareBasedCompensationUnrecognizedCompensationAndDeferredCompensationByAwardAxis" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_ScheduleEmployeeServiceShareBasedCompensationUnrecognizedCompensationAndDeferredCompensationByAwardAxis" xlink:type="resource" xml:lang="en-US">Schedule Employee Service Share Based Compensation Unrecognized Compensation And Deferred Compensation By Award [Axis]</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="ScheduleEmployeeServiceShareBasedCompensationUnrecognizedCompensationAndDeferredCompensationByAwardAxis" xlink:title="label: ScheduleEmployeeServiceShareBasedCompensationUnrecognizedCompensationAndDeferredCompensationByAwardAxis to label_ScheduleEmployeeServiceShareBasedCompensationUnrecognizedCompensationAndDeferredCompensationByAwardAxis" xlink:to="label_ScheduleEmployeeServiceShareBasedCompensationUnrecognizedCompensationAndDeferredCompensationByAwardAxis" xlink:type="arc" />
    <link:label id="label_ScheduleEmployeeServiceShareBasedCompensationUnrecognizedCompensationAndDeferredCompensationByAwardAxis_2" xlink:label="label_ScheduleEmployeeServiceShareBasedCompensationUnrecognizedCompensationAndDeferredCompensationByAwardAxis_2" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:title="label_ScheduleEmployeeServiceShareBasedCompensationUnrecognizedCompensationAndDeferredCompensationByAwardAxis" xlink:type="resource" xml:lang="en-US">Unrecognized compensation costs and deferred compensation costs by award type.</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="ScheduleEmployeeServiceShareBasedCompensationUnrecognizedCompensationAndDeferredCompensationByAwardAxis" xlink:title="label: ScheduleEmployeeServiceShareBasedCompensationUnrecognizedCompensationAndDeferredCompensationByAwardAxis to label_ScheduleEmployeeServiceShareBasedCompensationUnrecognizedCompensationAndDeferredCompensationByAwardAxis" xlink:to="label_ScheduleEmployeeServiceShareBasedCompensationUnrecognizedCompensationAndDeferredCompensationByAwardAxis_2" xlink:type="arc" />
    <link:loc xlink:href="atvi-20100630.xsd#atvi_RestrictedStockRightsMember" xlink:label="RestrictedStockRightsMember" xlink:title="RestrictedStockRightsMember" xlink:type="locator" />
    <link:label id="label_RestrictedStockRightsMember" xlink:label="label_RestrictedStockRightsMember" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:title="label_RestrictedStockRightsMember" xlink:type="resource" xml:lang="en-US">Restricted stock are shares of stock for which sale is contractually or governmentally restricted for a given period of time.</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="RestrictedStockRightsMember" xlink:title="label: RestrictedStockRightsMember to label_RestrictedStockRightsMember" xlink:to="label_RestrictedStockRightsMember" xlink:type="arc" />
    <link:label id="label_RestrictedStockRightsMember_3" xlink:label="label_RestrictedStockRightsMember_3" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_RestrictedStockRightsMember" xlink:type="resource" xml:lang="en-US">Restricted Stock Rights</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="RestrictedStockRightsMember" xlink:title="label: RestrictedStockRightsMember to label_RestrictedStockRightsMember" xlink:to="label_RestrictedStockRightsMember_3" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_EmployeeStockOptionMember" xlink:label="EmployeeStockOptionMember" xlink:title="EmployeeStockOptionMember" xlink:type="locator" />
    <link:label id="label_EmployeeStockOptionMember" xlink:label="label_EmployeeStockOptionMember" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_EmployeeStockOptionMember" xlink:type="resource" xml:lang="en-US">Stock Option Plan</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="EmployeeStockOptionMember" xlink:title="label: EmployeeStockOptionMember to label_EmployeeStockOptionMember" xlink:to="label_EmployeeStockOptionMember" xlink:type="arc" />
    <link:loc xlink:href="atvi-20100630.xsd#atvi_BlizzardEquityPlanMember" xlink:label="BlizzardEquityPlanMember" xlink:title="BlizzardEquityPlanMember" xlink:type="locator" />
    <link:label id="label_BlizzardEquityPlanMember" xlink:label="label_BlizzardEquityPlanMember" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:title="label_BlizzardEquityPlanMember" xlink:type="resource" xml:lang="en-US">Blizzard Equity Plan ("BEP") is an equity incentive plan denominated in U.S. dollars. Under the BEP restricted shares of Blizzard stock and other cash settled awards were granted to certain key executives and employees of Blizzard.</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="BlizzardEquityPlanMember" xlink:title="label: BlizzardEquityPlanMember to label_BlizzardEquityPlanMember" xlink:to="label_BlizzardEquityPlanMember" xlink:type="arc" />
    <link:label id="label_BlizzardEquityPlanMember_2" xlink:label="label_BlizzardEquityPlanMember_2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_BlizzardEquityPlanMember" xlink:type="resource" xml:lang="en-US">Blizzard Equity Plan</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="BlizzardEquityPlanMember" xlink:title="label: BlizzardEquityPlanMember to label_BlizzardEquityPlanMember" xlink:to="label_BlizzardEquityPlanMember_2" xlink:type="arc" />
    <link:loc xlink:href="atvi-20100630.xsd#atvi_VivendiCorporatePlanMember" xlink:label="VivendiCorporatePlanMember" xlink:title="VivendiCorporatePlanMember" xlink:type="locator" />
    <link:label id="label_VivendiCorporatePlanMember" xlink:label="label_VivendiCorporatePlanMember" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:title="label_VivendiCorporatePlanMember" xlink:type="resource" xml:lang="en-US">The Vivendi Corporate Plan.</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="VivendiCorporatePlanMember" xlink:title="label: VivendiCorporatePlanMember to label_VivendiCorporatePlanMember" xlink:to="label_VivendiCorporatePlanMember" xlink:type="arc" />
    <link:label id="label_VivendiCorporatePlanMember_2" xlink:label="label_VivendiCorporatePlanMember_2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_VivendiCorporatePlanMember" xlink:type="resource" xml:lang="en-US">Vivendi Corporate Plan</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="VivendiCorporatePlanMember" xlink:title="label: VivendiCorporatePlanMember to label_VivendiCorporatePlanMember" xlink:to="label_VivendiCorporatePlanMember_2" xlink:type="arc" />
    <link:loc xlink:href="atvi-20100630.xsd#atvi_EmployeeServiceShareBasedCompensationUnrecognizedCompensationLineItems" xlink:label="EmployeeServiceShareBasedCompensationUnrecognizedCompensationLineItems" xlink:title="EmployeeServiceShareBasedCompensationUnrecognizedCompensationLineItems" xlink:type="locator" />
    <link:label id="label_EmployeeServiceShareBasedCompensationUnrecognizedCompensationLineItems" xlink:label="label_EmployeeServiceShareBasedCompensationUnrecognizedCompensationLineItems" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_EmployeeServiceShareBasedCompensationUnrecognizedCompensationLineItems" xlink:type="resource" xml:lang="en-US">Unrecognized compensation information</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="EmployeeServiceShareBasedCompensationUnrecognizedCompensationLineItems" xlink:title="label: EmployeeServiceShareBasedCompensationUnrecognizedCompensationLineItems to label_EmployeeServiceShareBasedCompensationUnrecognizedCompensationLineItems" xlink:to="label_EmployeeServiceShareBasedCompensationUnrecognizedCompensationLineItems" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_EmployeeServiceShareBasedCompensationUnrecognizedCompensationCostsOnNonvestedAwards" xlink:label="EmployeeServiceShareBasedCompensationUnrecognizedCompensationCostsOnNonvestedAwards" xlink:title="EmployeeServiceShareBasedCompensationUnrecognizedCompensationCostsOnNonvestedAwards" xlink:type="locator" />
    <link:label id="label_EmployeeServiceShareBasedCompensationUnrecognizedCompensationCostsOnNonvestedAwards_2" xlink:label="label_EmployeeServiceShareBasedCompensationUnrecognizedCompensationCostsOnNonvestedAwards_2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_EmployeeServiceShareBasedCompensationUnrecognizedCompensationCostsOnNonvestedAwards" xlink:type="resource" xml:lang="en-US">Employee Service Share-based Compensation, Unrecognized Compensation Costs on Nonvested Awards</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="EmployeeServiceShareBasedCompensationUnrecognizedCompensationCostsOnNonvestedAwards" xlink:title="label: EmployeeServiceShareBasedCompensationUnrecognizedCompensationCostsOnNonvestedAwards to label_EmployeeServiceShareBasedCompensationUnrecognizedCompensationCostsOnNonvestedAwards" xlink:to="label_EmployeeServiceShareBasedCompensationUnrecognizedCompensationCostsOnNonvestedAwards_2" xlink:type="arc" />
    <link:label id="label_EmployeeServiceShareBasedCompensationUnrecognizedCompensationCostsOnNonvestedAwards" xlink:label="label_EmployeeServiceShareBasedCompensationUnrecognizedCompensationCostsOnNonvestedAwards" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_EmployeeServiceShareBasedCompensationUnrecognizedCompensationCostsOnNonvestedAwards" xlink:type="resource" xml:lang="en-US">Stock-based compensation, unrecognized compensation</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="EmployeeServiceShareBasedCompensationUnrecognizedCompensationCostsOnNonvestedAwards" xlink:title="label: EmployeeServiceShareBasedCompensationUnrecognizedCompensationCostsOnNonvestedAwards to label_EmployeeServiceShareBasedCompensationUnrecognizedCompensationCostsOnNonvestedAwards" xlink:to="label_EmployeeServiceShareBasedCompensationUnrecognizedCompensationCostsOnNonvestedAwards" xlink:type="arc" />
    <link:loc xlink:href="atvi-20100630.xsd#atvi_EmployeeServiceShareBasedCompensationUnrecognizedCompensationCostsOnNonvestedAwardsWeightedAveragePeriodOfRecognitionTerm" xlink:label="EmployeeServiceShareBasedCompensationUnrecognizedCompensationCostsOnNonvestedAwardsWeightedAveragePeriodOfRecognitionTerm" xlink:title="EmployeeServiceShareBasedCompensationUnrecognizedCompensationCostsOnNonvestedAwardsWeightedAveragePeriodOfRecognitionTerm" xlink:type="locator" />
    <link:label id="label_EmployeeServiceShareBasedCompensationUnrecognizedCompensationCostsOnNonvestedAwardsWeightedAveragePeriodOfRecognitionTerm" xlink:label="label_EmployeeServiceShareBasedCompensationUnrecognizedCompensationCostsOnNonvestedAwardsWeightedAveragePeriodOfRecognitionTerm" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_EmployeeServiceShareBasedCompensationUnrecognizedCompensationCostsOnNonvestedAwardsWeightedAveragePeriodOfRecognitionTerm" xlink:type="resource" xml:lang="en-US">Employee Service Share-based Compensation Unrecognized Compensation Costs on Nonvested Awards Weighted Average Period of Recognition Term</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="EmployeeServiceShareBasedCompensationUnrecognizedCompensationCostsOnNonvestedAwardsWeightedAveragePeriodOfRecognitionTerm" xlink:title="label: EmployeeServiceShareBasedCompensationUnrecognizedCompensationCostsOnNonvestedAwardsWeightedAveragePeriodOfRecognitionTerm to label_EmployeeServiceShareBasedCompensationUnrecognizedCompensationCostsOnNonvestedAwardsWeightedAveragePeriodOfRecognitionTerm" xlink:to="label_EmployeeServiceShareBasedCompensationUnrecognizedCompensationCostsOnNonvestedAwardsWeightedAveragePeriodOfRecognitionTerm" xlink:type="arc" />
    <link:label id="label_EmployeeServiceShareBasedCompensationUnrecognizedCompensationCostsOnNonvestedAwardsWeightedAveragePeriodOfRecognitionTerm_2" xlink:label="label_EmployeeServiceShareBasedCompensationUnrecognizedCompensationCostsOnNonvestedAwardsWeightedAveragePeriodOfRecognitionTerm_2" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:title="label_EmployeeServiceShareBasedCompensationUnrecognizedCompensationCostsOnNonvestedAwardsWeightedAveragePeriodOfRecognitionTerm" xlink:type="resource" xml:lang="en-US">The weighted average period over which unrecognized share-based compensation costs are expected to be reported. The period may be expressed in various terms, such as the number of months or years.</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="EmployeeServiceShareBasedCompensationUnrecognizedCompensationCostsOnNonvestedAwardsWeightedAveragePeriodOfRecognitionTerm" xlink:title="label: EmployeeServiceShareBasedCompensationUnrecognizedCompensationCostsOnNonvestedAwardsWeightedAveragePeriodOfRecognitionTerm to label_EmployeeServiceShareBasedCompensationUnrecognizedCompensationCostsOnNonvestedAwardsWeightedAveragePeriodOfRecognitionTerm" xlink:to="label_EmployeeServiceShareBasedCompensationUnrecognizedCompensationCostsOnNonvestedAwardsWeightedAveragePeriodOfRecognitionTerm_2" xlink:type="arc" />
    <link:label id="label_EmployeeServiceShareBasedCompensationUnrecognizedCompensationCostsOnNonvestedAwardsWeightedAveragePeriodOfRecognitionTerm_3" xlink:label="label_EmployeeServiceShareBasedCompensationUnrecognizedCompensationCostsOnNonvestedAwardsWeightedAveragePeriodOfRecognitionTerm_3" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_EmployeeServiceShareBasedCompensationUnrecognizedCompensationCostsOnNonvestedAwardsWeightedAveragePeriodOfRecognitionTerm" xlink:type="resource" xml:lang="en-US">Stock-based compensation, unrecognized compensation weighted-average period of recognition</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="EmployeeServiceShareBasedCompensationUnrecognizedCompensationCostsOnNonvestedAwardsWeightedAveragePeriodOfRecognitionTerm" xlink:title="label: EmployeeServiceShareBasedCompensationUnrecognizedCompensationCostsOnNonvestedAwardsWeightedAveragePeriodOfRecognitionTerm to label_EmployeeServiceShareBasedCompensationUnrecognizedCompensationCostsOnNonvestedAwardsWeightedAveragePeriodOfRecognitionTerm" xlink:to="label_EmployeeServiceShareBasedCompensationUnrecognizedCompensationCostsOnNonvestedAwardsWeightedAveragePeriodOfRecognitionTerm_3" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_DeferredCompensationLiabilityAbstract" xlink:label="DeferredCompensationLiabilityAbstract" xlink:title="DeferredCompensationLiabilityAbstract" xlink:type="locator" />
    <link:label id="label_DeferredCompensationLiabilityAbstract" xlink:label="label_DeferredCompensationLiabilityAbstract" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_DeferredCompensationLiabilityAbstract" xlink:type="resource" xml:lang="en-US">Deferred compensation</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="DeferredCompensationLiabilityAbstract" xlink:title="label: DeferredCompensationLiabilityAbstract to label_DeferredCompensationLiabilityAbstract" xlink:to="label_DeferredCompensationLiabilityAbstract" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_DeferredCompensationShareBasedArrangementsLiabilityCurrent" xlink:label="DeferredCompensationShareBasedArrangementsLiabilityCurrent" xlink:title="DeferredCompensationShareBasedArrangementsLiabilityCurrent" xlink:type="locator" />
    <link:label id="label_DeferredCompensationShareBasedArrangementsLiabilityCurrent_2" xlink:label="label_DeferredCompensationShareBasedArrangementsLiabilityCurrent_2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_DeferredCompensationShareBasedArrangementsLiabilityCurrent" xlink:type="resource" xml:lang="en-US">Deferred Compensation Share-based Arrangements, Liability, Current</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="DeferredCompensationShareBasedArrangementsLiabilityCurrent" xlink:title="label: DeferredCompensationShareBasedArrangementsLiabilityCurrent to label_DeferredCompensationShareBasedArrangementsLiabilityCurrent" xlink:to="label_DeferredCompensationShareBasedArrangementsLiabilityCurrent_2" xlink:type="arc" />
    <link:label id="label_DeferredCompensationShareBasedArrangementsLiabilityCurrent" xlink:label="label_DeferredCompensationShareBasedArrangementsLiabilityCurrent" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_DeferredCompensationShareBasedArrangementsLiabilityCurrent" xlink:type="resource" xml:lang="en-US">Amount included in accrued expenses and other liabilities related to the plan</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="DeferredCompensationShareBasedArrangementsLiabilityCurrent" xlink:title="label: DeferredCompensationShareBasedArrangementsLiabilityCurrent to label_DeferredCompensationShareBasedArrangementsLiabilityCurrent" xlink:to="label_DeferredCompensationShareBasedArrangementsLiabilityCurrent" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_DeferredCompensationSharebasedArrangementsLiabilityClassifiedNoncurrent" xlink:label="DeferredCompensationSharebasedArrangementsLiabilityClassifiedNoncurrent" xlink:title="DeferredCompensationSharebasedArrangementsLiabilityClassifiedNoncurrent" xlink:type="locator" />
    <link:label id="label_DeferredCompensationSharebasedArrangementsLiabilityClassifiedNoncurrent_2" xlink:label="label_DeferredCompensationSharebasedArrangementsLiabilityClassifiedNoncurrent_2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_DeferredCompensationSharebasedArrangementsLiabilityClassifiedNoncurrent" xlink:type="resource" xml:lang="en-US">Deferred Compensation Share-based Arrangements, Liability, Classified, Noncurrent</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="DeferredCompensationSharebasedArrangementsLiabilityClassifiedNoncurrent" xlink:title="label: DeferredCompensationSharebasedArrangementsLiabilityClassifiedNoncurrent to label_DeferredCompensationSharebasedArrangementsLiabilityClassifiedNoncurrent" xlink:to="label_DeferredCompensationSharebasedArrangementsLiabilityClassifiedNoncurrent_2" xlink:type="arc" />
    <link:label id="label_DeferredCompensationSharebasedArrangementsLiabilityClassifiedNoncurrent" xlink:label="label_DeferredCompensationSharebasedArrangementsLiabilityClassifiedNoncurrent" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_DeferredCompensationSharebasedArrangementsLiabilityClassifiedNoncurrent" xlink:type="resource" xml:lang="en-US">Amount included in other liabilities related to the plan</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="DeferredCompensationSharebasedArrangementsLiabilityClassifiedNoncurrent" xlink:title="label: DeferredCompensationSharebasedArrangementsLiabilityClassifiedNoncurrent to label_DeferredCompensationSharebasedArrangementsLiabilityClassifiedNoncurrent" xlink:to="label_DeferredCompensationSharebasedArrangementsLiabilityClassifiedNoncurrent" xlink:type="arc" />
    <link:loc xlink:href="atvi-20100630.xsd#atvi_CostOfSalesSoftwareRoyaltiesAndAmortizationMember" xlink:label="CostOfSalesSoftwareRoyaltiesAndAmortizationMember" xlink:title="CostOfSalesSoftwareRoyaltiesAndAmortizationMember" xlink:type="locator" />
    <link:label id="label_CostOfSalesSoftwareRoyaltiesAndAmortizationMember" xlink:label="label_CostOfSalesSoftwareRoyaltiesAndAmortizationMember" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:title="label_CostOfSalesSoftwareRoyaltiesAndAmortizationMember" xlink:type="resource" xml:lang="en-US">Cost of sales for software royalties and amortization.</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="CostOfSalesSoftwareRoyaltiesAndAmortizationMember" xlink:title="label: CostOfSalesSoftwareRoyaltiesAndAmortizationMember to label_CostOfSalesSoftwareRoyaltiesAndAmortizationMember" xlink:to="label_CostOfSalesSoftwareRoyaltiesAndAmortizationMember" xlink:type="arc" />
    <link:label id="label_CostOfSalesSoftwareRoyaltiesAndAmortizationMember_2" xlink:label="label_CostOfSalesSoftwareRoyaltiesAndAmortizationMember_2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_CostOfSalesSoftwareRoyaltiesAndAmortizationMember" xlink:type="resource" xml:lang="en-US">Cost of sales - software royalties and amortization</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="CostOfSalesSoftwareRoyaltiesAndAmortizationMember" xlink:title="label: CostOfSalesSoftwareRoyaltiesAndAmortizationMember to label_CostOfSalesSoftwareRoyaltiesAndAmortizationMember" xlink:to="label_CostOfSalesSoftwareRoyaltiesAndAmortizationMember_2" xlink:type="arc" />
    <link:loc xlink:href="atvi-20100630.xsd#atvi_ProductDevelopmentMember" xlink:label="ProductDevelopmentMember" xlink:title="ProductDevelopmentMember" xlink:type="locator" />
    <link:label id="label_ProductDevelopmentMember" xlink:label="label_ProductDevelopmentMember" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:title="label_ProductDevelopmentMember" xlink:type="resource" xml:lang="en-US">Costs of product development.</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="ProductDevelopmentMember" xlink:title="label: ProductDevelopmentMember to label_ProductDevelopmentMember" xlink:to="label_ProductDevelopmentMember" xlink:type="arc" />
    <link:label id="label_ProductDevelopmentMember_2" xlink:label="label_ProductDevelopmentMember_2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_ProductDevelopmentMember" xlink:type="resource" xml:lang="en-US">Product development</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="ProductDevelopmentMember" xlink:title="label: ProductDevelopmentMember to label_ProductDevelopmentMember" xlink:to="label_ProductDevelopmentMember_2" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_SellingAndMarketingExpenseMember" xlink:label="SellingAndMarketingExpenseMember" xlink:title="SellingAndMarketingExpenseMember" xlink:type="locator" />
    <link:label id="label_SellingAndMarketingExpenseMember" xlink:label="label_SellingAndMarketingExpenseMember" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_SellingAndMarketingExpenseMember" xlink:type="resource" xml:lang="en-US">Sales and marketing</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="SellingAndMarketingExpenseMember" xlink:title="label: SellingAndMarketingExpenseMember to label_SellingAndMarketingExpenseMember" xlink:to="label_SellingAndMarketingExpenseMember" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_GeneralAndAdministrativeExpenseMember" xlink:label="GeneralAndAdministrativeExpenseMember" xlink:title="GeneralAndAdministrativeExpenseMember" xlink:type="locator" />
    <link:label id="label_GeneralAndAdministrativeExpenseMember" xlink:label="label_GeneralAndAdministrativeExpenseMember" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_GeneralAndAdministrativeExpenseMember" xlink:type="resource" xml:lang="en-US">General and administrative</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="GeneralAndAdministrativeExpenseMember" xlink:title="label: GeneralAndAdministrativeExpenseMember to label_GeneralAndAdministrativeExpenseMember" xlink:to="label_GeneralAndAdministrativeExpenseMember" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_RestructuringChargesMember" xlink:label="RestructuringChargesMember" xlink:title="RestructuringChargesMember" xlink:type="locator" />
    <link:label id="label_RestructuringChargesMember" xlink:label="label_RestructuringChargesMember" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_RestructuringChargesMember" xlink:type="resource" xml:lang="en-US">Restructuring</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="RestructuringChargesMember" xlink:title="label: RestructuringChargesMember to label_RestructuringChargesMember" xlink:to="label_RestructuringChargesMember" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_EmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsLineItems" xlink:label="EmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsLineItems" xlink:title="EmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsLineItems" xlink:type="locator" />
    <link:label id="label_EmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsLineItems" xlink:label="label_EmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsLineItems" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_EmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsLineItems" xlink:type="resource" xml:lang="en-US">Stock-based compensation expense, income statement information</link:label>
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    <link:loc xlink:href="atvi-20100630.xsd#atvi_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsWeightedAverageVolatilityRateHigh" xlink:label="ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsWeightedAverageVolatilityRateHigh" xlink:title="ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsWeightedAverageVolatilityRateHigh" xlink:type="locator" />
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    <link:loc xlink:href="atvi-20100630.xsd#atvi_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsAccuracyAbstract" xlink:label="ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsAccuracyAbstract" xlink:title="ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsAccuracyAbstract" xlink:type="locator" />
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    <link:loc xlink:href="atvi-20100630.xsd#atvi_ShareBasedCompensationArrangementByShareBasedPaymentAwardStockbasedCompensationCapitalizedSoftwareDevelopmentRollforward" xlink:label="ShareBasedCompensationArrangementByShareBasedPaymentAwardStockbasedCompensationCapitalizedSoftwareDevelopmentRollforward" xlink:title="ShareBasedCompensationArrangementByShareBasedPaymentAwardStockbasedCompensationCapitalizedSoftwareDevelopmentRollforward" xlink:type="locator" />
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    <link:loc xlink:href="atvi-20100630.xsd#atvi_ShareBasedCompensationIncludedInSoftwareDevelopmentNoncurrent" xlink:label="ShareBasedCompensationIncludedInSoftwareDevelopmentNoncurrent" xlink:title="ShareBasedCompensationIncludedInSoftwareDevelopmentNoncurrent" xlink:type="locator" />
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    <link:label id="label_EmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsAmortizationOfCapitalizedAmount_2" xlink:label="label_EmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsAmortizationOfCapitalizedAmount_2" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:title="label_EmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsAmortizationOfCapitalizedAmount" xlink:type="resource" xml:lang="en-US">Amortization of capitalized share-based compensation.</link:label>
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    <link:label id="label_EmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsAmortizationOfCapitalizedAmount_3" xlink:label="label_EmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsAmortizationOfCapitalizedAmount_3" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_EmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsAmortizationOfCapitalizedAmount" xlink:type="resource" xml:lang="en-US">Amortization of capitalized stock-based compensation expense</link:label>
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    <link:label id="label_ScheduleOfStockBasedCompensationExpenseTextBlock" xlink:label="label_ScheduleOfStockBasedCompensationExpenseTextBlock" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:title="label_ScheduleOfStockBasedCompensationExpenseTextBlock" xlink:type="resource" xml:lang="en-US">Disclosure of stock-based compensation expense.</link:label>
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    <link:label id="label_ScheduleOfStockBasedCompensationExpenseTextBlock_3" xlink:label="label_ScheduleOfStockBasedCompensationExpenseTextBlock_3" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_ScheduleOfStockBasedCompensationExpenseTextBlock" xlink:type="resource" xml:lang="en-US">Schedule of Stock-based Compensation Expense [Text Block]</link:label>
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    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="TradingSecuritiesDebtRollForward" xlink:title="label: TradingSecuritiesDebtRollForward to label_TradingSecuritiesDebtRollForward" xlink:to="label_TradingSecuritiesDebtRollForward" xlink:type="arc" />
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    <link:label id="label_AllocatedShareBasedCompensationExpenseSegmentReportingReconciliation_3" xlink:label="label_AllocatedShareBasedCompensationExpenseSegmentReportingReconciliation_3" xlink:role="http://xbrl.us/us-gaap/role/label/negated" xlink:title="label_AllocatedShareBasedCompensationExpenseSegmentReportingReconciliation" xlink:type="resource" xml:lang="en-US">Stock-based compensation expense</link:label>
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    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_ScheduleOfAvailableForSaleSecuritiesTable" xlink:label="ScheduleOfAvailableForSaleSecuritiesTable" xlink:title="ScheduleOfAvailableForSaleSecuritiesTable" xlink:type="locator" />
    <link:label id="label_ScheduleOfAvailableForSaleSecuritiesTable" xlink:label="label_ScheduleOfAvailableForSaleSecuritiesTable" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_ScheduleOfAvailableForSaleSecuritiesTable" xlink:type="resource" xml:lang="en-US">Schedule of Available-for-sale Securities [Table]</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="ScheduleOfAvailableForSaleSecuritiesTable" xlink:title="label: ScheduleOfAvailableForSaleSecuritiesTable to label_ScheduleOfAvailableForSaleSecuritiesTable" xlink:to="label_ScheduleOfAvailableForSaleSecuritiesTable" xlink:type="arc" />
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    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="ScheduleOfAvailableForSaleSecuritiesMajorTypesOfDebtAndEquitySecuritiesAxis" xlink:title="label: ScheduleOfAvailableForSaleSecuritiesMajorTypesOfDebtAndEquitySecuritiesAxis to label_ScheduleOfAvailableForSaleSecuritiesMajorTypesOfDebtAndEquitySecuritiesAxis" xlink:to="label_ScheduleOfAvailableForSaleSecuritiesMajorTypesOfDebtAndEquitySecuritiesAxis" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_MajorTypesOfDebtAndEquitySecuritiesDomain" xlink:label="MajorTypesOfDebtAndEquitySecuritiesDomain" xlink:title="MajorTypesOfDebtAndEquitySecuritiesDomain" xlink:type="locator" />
    <link:label id="label_MajorTypesOfDebtAndEquitySecuritiesDomain" xlink:label="label_MajorTypesOfDebtAndEquitySecuritiesDomain" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_MajorTypesOfDebtAndEquitySecuritiesDomain" xlink:type="resource" xml:lang="en-US">Major Types of Debt and Equity Securities [Domain]</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="MajorTypesOfDebtAndEquitySecuritiesDomain" xlink:title="label: MajorTypesOfDebtAndEquitySecuritiesDomain to label_MajorTypesOfDebtAndEquitySecuritiesDomain" xlink:to="label_MajorTypesOfDebtAndEquitySecuritiesDomain" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_ScheduleOfAvailableForSaleSecuritiesLineItems" xlink:label="ScheduleOfAvailableForSaleSecuritiesLineItems" xlink:title="ScheduleOfAvailableForSaleSecuritiesLineItems" xlink:type="locator" />
    <link:label id="label_ScheduleOfAvailableForSaleSecuritiesLineItems" xlink:label="label_ScheduleOfAvailableForSaleSecuritiesLineItems" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_ScheduleOfAvailableForSaleSecuritiesLineItems" xlink:type="resource" xml:lang="en-US">Schedule of Available-for-sale Securities [Line Items]</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="ScheduleOfAvailableForSaleSecuritiesLineItems" xlink:title="label: ScheduleOfAvailableForSaleSecuritiesLineItems to label_ScheduleOfAvailableForSaleSecuritiesLineItems" xlink:to="label_ScheduleOfAvailableForSaleSecuritiesLineItems" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_ScheduleOfEmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsTable" xlink:label="ScheduleOfEmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsTable" xlink:title="ScheduleOfEmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsTable" xlink:type="locator" />
    <link:label id="label_ScheduleOfEmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsTable" xlink:label="label_ScheduleOfEmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsTable" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_ScheduleOfEmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsTable" xlink:type="resource" xml:lang="en-US">Schedule of Employee Service Share-based Compensation, Allocation of Recognized Period Costs [Table]</link:label>
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    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_ScheduleOfEmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsByReportLineAxis" xlink:label="ScheduleOfEmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsByReportLineAxis" xlink:title="ScheduleOfEmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsByReportLineAxis" xlink:type="locator" />
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    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="ScheduleOfEmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsByReportLineAxis" xlink:title="label: ScheduleOfEmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsByReportLineAxis to label_ScheduleOfEmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsByReportLineAxis" xlink:to="label_ScheduleOfEmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsByReportLineAxis" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_EmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsReportLineDomain" xlink:label="EmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsReportLineDomain" xlink:title="EmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsReportLineDomain" xlink:type="locator" />
    <link:label id="label_EmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsReportLineDomain" xlink:label="label_EmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsReportLineDomain" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_EmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsReportLineDomain" xlink:type="resource" xml:lang="en-US">Employee Service Share-based Compensation, Allocation of Recognized Period Costs, Report Line [Domain]</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="EmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsReportLineDomain" xlink:title="label: EmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsReportLineDomain to label_EmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsReportLineDomain" xlink:to="label_EmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsReportLineDomain" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain" xlink:label="ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain" xlink:title="ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain" xlink:type="locator" />
    <link:label id="label_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain" xlink:label="label_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain" xlink:type="resource" xml:lang="en-US">Share-based Compensation Arrangements by Share-based Payment Award, Award Type and Plan Name [Domain]</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain" xlink:title="label: ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain to label_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain" xlink:to="label_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_DerivativeTable" xlink:label="DerivativeTable" xlink:title="DerivativeTable" xlink:type="locator" />
    <link:label id="label_DerivativeTable" xlink:label="label_DerivativeTable" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_DerivativeTable" xlink:type="resource" xml:lang="en-US">Derivative [Table]</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="DerivativeTable" xlink:title="label: DerivativeTable to label_DerivativeTable" xlink:to="label_DerivativeTable" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_DerivativeNameDomain" xlink:label="DerivativeNameDomain" xlink:title="DerivativeNameDomain" xlink:type="locator" />
    <link:label id="label_DerivativeNameDomain" xlink:label="label_DerivativeNameDomain" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_DerivativeNameDomain" xlink:type="resource" xml:lang="en-US">Derivative, Name [Domain]</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="DerivativeNameDomain" xlink:title="label: DerivativeNameDomain to label_DerivativeNameDomain" xlink:to="label_DerivativeNameDomain" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_ScheduleOfGoodwillTable" xlink:label="ScheduleOfGoodwillTable" xlink:title="ScheduleOfGoodwillTable" xlink:type="locator" />
    <link:label id="label_ScheduleOfGoodwillTable" xlink:label="label_ScheduleOfGoodwillTable" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_ScheduleOfGoodwillTable" xlink:type="resource" xml:lang="en-US">Schedule of Goodwill [Table]</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="ScheduleOfGoodwillTable" xlink:title="label: ScheduleOfGoodwillTable to label_ScheduleOfGoodwillTable" xlink:to="label_ScheduleOfGoodwillTable" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_StatementBusinessSegmentsAxis" xlink:label="StatementBusinessSegmentsAxis" xlink:title="StatementBusinessSegmentsAxis" xlink:type="locator" />
    <link:label id="label_StatementBusinessSegmentsAxis" xlink:label="label_StatementBusinessSegmentsAxis" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_StatementBusinessSegmentsAxis" xlink:type="resource" xml:lang="en-US">Statement, Business Segments [Axis]</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="StatementBusinessSegmentsAxis" xlink:title="label: StatementBusinessSegmentsAxis to label_StatementBusinessSegmentsAxis" xlink:to="label_StatementBusinessSegmentsAxis" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_GoodwillLineItems" xlink:label="GoodwillLineItems" xlink:title="GoodwillLineItems" xlink:type="locator" />
    <link:label id="label_GoodwillLineItems" xlink:label="label_GoodwillLineItems" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_GoodwillLineItems" xlink:type="resource" xml:lang="en-US">Goodwill Line Items</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="GoodwillLineItems" xlink:title="label: GoodwillLineItems to label_GoodwillLineItems" xlink:to="label_GoodwillLineItems" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_RestructuringReserveLineItems" xlink:label="RestructuringReserveLineItems" xlink:title="RestructuringReserveLineItems" xlink:type="locator" />
    <link:label id="label_RestructuringReserveLineItems" xlink:label="label_RestructuringReserveLineItems" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_RestructuringReserveLineItems" xlink:type="resource" xml:lang="en-US">Restructuring Reserve [Line Items]</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="RestructuringReserveLineItems" xlink:title="label: RestructuringReserveLineItems to label_RestructuringReserveLineItems" xlink:to="label_RestructuringReserveLineItems" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_StatementGeographicalAxis" xlink:label="StatementGeographicalAxis" xlink:title="StatementGeographicalAxis" xlink:type="locator" />
    <link:label id="label_StatementGeographicalAxis" xlink:label="label_StatementGeographicalAxis" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_StatementGeographicalAxis" xlink:type="resource" xml:lang="en-US">Statement, Geographical [Axis]</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="StatementGeographicalAxis" xlink:title="label: StatementGeographicalAxis to label_StatementGeographicalAxis" xlink:to="label_StatementGeographicalAxis" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_SegmentGeographicalDomain" xlink:label="SegmentGeographicalDomain" xlink:title="SegmentGeographicalDomain" xlink:type="locator" />
    <link:label id="label_SegmentGeographicalDomain" xlink:label="label_SegmentGeographicalDomain" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_SegmentGeographicalDomain" xlink:type="resource" xml:lang="en-US">Segment, Geographical [Domain]</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="SegmentGeographicalDomain" xlink:title="label: SegmentGeographicalDomain to label_SegmentGeographicalDomain" xlink:to="label_SegmentGeographicalDomain" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_ProductOrServiceAxis" xlink:label="ProductOrServiceAxis" xlink:title="ProductOrServiceAxis" xlink:type="locator" />
    <link:label id="label_ProductOrServiceAxis" xlink:label="label_ProductOrServiceAxis" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_ProductOrServiceAxis" xlink:type="resource" xml:lang="en-US">Products and Services [Axis]</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="ProductOrServiceAxis" xlink:title="label: ProductOrServiceAxis to label_ProductOrServiceAxis" xlink:to="label_ProductOrServiceAxis" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_ProductOrServiceNameDomain" xlink:label="ProductOrServiceNameDomain" xlink:title="ProductOrServiceNameDomain" xlink:type="locator" />
    <link:label id="label_ProductOrServiceNameDomain" xlink:label="label_ProductOrServiceNameDomain" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_ProductOrServiceNameDomain" xlink:type="resource" xml:lang="en-US">Product and Service, Name [Domain]</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="ProductOrServiceNameDomain" xlink:title="label: ProductOrServiceNameDomain to label_ProductOrServiceNameDomain" xlink:to="label_ProductOrServiceNameDomain" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_ReconciliationOfOperatingProfitLossFromSegmentsToConsolidatedTable" xlink:label="ReconciliationOfOperatingProfitLossFromSegmentsToConsolidatedTable" xlink:title="ReconciliationOfOperatingProfitLossFromSegmentsToConsolidatedTable" xlink:type="locator" />
    <link:label id="label_ReconciliationOfOperatingProfitLossFromSegmentsToConsolidatedTable" xlink:label="label_ReconciliationOfOperatingProfitLossFromSegmentsToConsolidatedTable" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_ReconciliationOfOperatingProfitLossFromSegmentsToConsolidatedTable" xlink:type="resource" xml:lang="en-US">Reconciliation of Operating Profit (Loss) from Segments to Consolidated [Table]</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="ReconciliationOfOperatingProfitLossFromSegmentsToConsolidatedTable" xlink:title="label: ReconciliationOfOperatingProfitLossFromSegmentsToConsolidatedTable to label_ReconciliationOfOperatingProfitLossFromSegmentsToConsolidatedTable" xlink:to="label_ReconciliationOfOperatingProfitLossFromSegmentsToConsolidatedTable" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_SegmentReportingReconcilingItemForOperatingProfitLossFromSegmentToConsolidatedLineItems" xlink:label="SegmentReportingReconcilingItemForOperatingProfitLossFromSegmentToConsolidatedLineItems" xlink:title="SegmentReportingReconcilingItemForOperatingProfitLossFromSegmentToConsolidatedLineItems" xlink:type="locator" />
    <link:label id="label_SegmentReportingReconcilingItemForOperatingProfitLossFromSegmentToConsolidatedLineItems" xlink:label="label_SegmentReportingReconcilingItemForOperatingProfitLossFromSegmentToConsolidatedLineItems" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_SegmentReportingReconcilingItemForOperatingProfitLossFromSegmentToConsolidatedLineItems" xlink:type="resource" xml:lang="en-US">Segment Reporting, Reconciling Item for Operating Profit (Loss) from Segment to Consolidated</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="SegmentReportingReconcilingItemForOperatingProfitLossFromSegmentToConsolidatedLineItems" xlink:title="label: SegmentReportingReconcilingItemForOperatingProfitLossFromSegmentToConsolidatedLineItems to label_SegmentReportingReconcilingItemForOperatingProfitLossFromSegmentToConsolidatedLineItems" xlink:to="label_SegmentReportingReconcilingItemForOperatingProfitLossFromSegmentToConsolidatedLineItems" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_RestructuringReserveByTypeOfRestructuringAxis" xlink:label="RestructuringReserveByTypeOfRestructuringAxis" xlink:title="RestructuringReserveByTypeOfRestructuringAxis" xlink:type="locator" />
    <link:label id="label_RestructuringReserveByTypeOfRestructuringAxis" xlink:label="label_RestructuringReserveByTypeOfRestructuringAxis" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_RestructuringReserveByTypeOfRestructuringAxis" xlink:type="resource" xml:lang="en-US">Restructuring Reserve, by Type of Restructuring [Axis]</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="RestructuringReserveByTypeOfRestructuringAxis" xlink:title="label: RestructuringReserveByTypeOfRestructuringAxis to label_RestructuringReserveByTypeOfRestructuringAxis" xlink:to="label_RestructuringReserveByTypeOfRestructuringAxis" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_TypeOfRestructuringDomain" xlink:label="TypeOfRestructuringDomain" xlink:title="TypeOfRestructuringDomain" xlink:type="locator" />
    <link:label id="label_TypeOfRestructuringDomain" xlink:label="label_TypeOfRestructuringDomain" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_TypeOfRestructuringDomain" xlink:type="resource" xml:lang="en-US">Type of Restructuring [Domain]</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="TypeOfRestructuringDomain" xlink:title="label: TypeOfRestructuringDomain to label_TypeOfRestructuringDomain" xlink:to="label_TypeOfRestructuringDomain" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_ImpairmentOfIntangibleAssetsFinitelived" xlink:label="ImpairmentOfIntangibleAssetsFinitelived" xlink:title="ImpairmentOfIntangibleAssetsFinitelived" xlink:type="locator" />
    <link:label id="label_ImpairmentOfIntangibleAssetsFinitelived_2" xlink:label="label_ImpairmentOfIntangibleAssetsFinitelived_2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_ImpairmentOfIntangibleAssetsFinitelived" xlink:type="resource" xml:lang="en-US">Impairment of Intangible Assets, Finite-lived</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="ImpairmentOfIntangibleAssetsFinitelived" xlink:title="label: ImpairmentOfIntangibleAssetsFinitelived to label_ImpairmentOfIntangibleAssetsFinitelived" xlink:to="label_ImpairmentOfIntangibleAssetsFinitelived_2" xlink:type="arc" />
    <link:label id="label_ImpairmentOfIntangibleAssetsFinitelived" xlink:label="label_ImpairmentOfIntangibleAssetsFinitelived" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_ImpairmentOfIntangibleAssetsFinitelived" xlink:type="resource" xml:lang="en-US">Impairment of intangible assets</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="ImpairmentOfIntangibleAssetsFinitelived" xlink:title="label: ImpairmentOfIntangibleAssetsFinitelived to label_ImpairmentOfIntangibleAssetsFinitelived" xlink:to="label_ImpairmentOfIntangibleAssetsFinitelived" xlink:type="arc" />
    <link:label id="label_ImpairmentOfIntangibleAssetsFinitelived_3" xlink:label="label_ImpairmentOfIntangibleAssetsFinitelived_3" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:title="label_ImpairmentOfIntangibleAssetsFinitelived" xlink:type="resource" xml:lang="en-US">Impairment charges</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="ImpairmentOfIntangibleAssetsFinitelived" xlink:title="label: ImpairmentOfIntangibleAssetsFinitelived to label_ImpairmentOfIntangibleAssetsFinitelived" xlink:to="label_ImpairmentOfIntangibleAssetsFinitelived_3" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_CommonStockDividendsPerShareDeclared" xlink:label="CommonStockDividendsPerShareDeclared" xlink:title="CommonStockDividendsPerShareDeclared" xlink:type="locator" />
    <link:label id="label_CommonStockDividendsPerShareDeclared_2" xlink:label="label_CommonStockDividendsPerShareDeclared_2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_CommonStockDividendsPerShareDeclared" xlink:type="resource" xml:lang="en-US">Common Stock, Dividends, Per Share, Declared</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="CommonStockDividendsPerShareDeclared" xlink:title="label: CommonStockDividendsPerShareDeclared to label_CommonStockDividendsPerShareDeclared" xlink:to="label_CommonStockDividendsPerShareDeclared_2" xlink:type="arc" />
    <link:label id="label_CommonStockDividendsPerShareDeclared" xlink:label="label_CommonStockDividendsPerShareDeclared" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_CommonStockDividendsPerShareDeclared" xlink:type="resource" xml:lang="en-US">Dividends per common share (in dollars per share)</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="CommonStockDividendsPerShareDeclared" xlink:title="label: CommonStockDividendsPerShareDeclared to label_CommonStockDividendsPerShareDeclared" xlink:to="label_CommonStockDividendsPerShareDeclared" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_GainLossOnDispositionOfAssets" xlink:label="GainLossOnDispositionOfAssets" xlink:title="GainLossOnDispositionOfAssets" xlink:type="locator" />
    <link:label id="label_GainLossOnDispositionOfAssets" xlink:label="label_GainLossOnDispositionOfAssets" xlink:role="http://xbrl.us/us-gaap/role/label/negated" xlink:title="label_GainLossOnDispositionOfAssets" xlink:type="resource" xml:lang="en-US">Loss on disposal of property and equipment (see Note 8)</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="GainLossOnDispositionOfAssets" xlink:title="label: GainLossOnDispositionOfAssets to label_GainLossOnDispositionOfAssets" xlink:to="label_GainLossOnDispositionOfAssets" xlink:type="arc" />
    <link:label id="label_GainLossOnDispositionOfAssets_2" xlink:label="label_GainLossOnDispositionOfAssets_2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_GainLossOnDispositionOfAssets" xlink:type="resource" xml:lang="en-US">Gain (Loss) on Disposition of Assets</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="GainLossOnDispositionOfAssets" xlink:title="label: GainLossOnDispositionOfAssets to label_GainLossOnDispositionOfAssets" xlink:to="label_GainLossOnDispositionOfAssets_2" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_ProceedsFromSaleOfProductiveAssets" xlink:label="ProceedsFromSaleOfProductiveAssets" xlink:title="ProceedsFromSaleOfProductiveAssets" xlink:type="locator" />
    <link:label id="label_ProceedsFromSaleOfProductiveAssets" xlink:label="label_ProceedsFromSaleOfProductiveAssets" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_ProceedsFromSaleOfProductiveAssets" xlink:type="resource" xml:lang="en-US">Proceeds from Sale of Productive Assets</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="ProceedsFromSaleOfProductiveAssets" xlink:title="label: ProceedsFromSaleOfProductiveAssets to label_ProceedsFromSaleOfProductiveAssets" xlink:to="label_ProceedsFromSaleOfProductiveAssets" xlink:type="arc" />
    <link:label id="label_ProceedsFromSaleOfProductiveAssets_2" xlink:label="label_ProceedsFromSaleOfProductiveAssets_2" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_ProceedsFromSaleOfProductiveAssets" xlink:type="resource" xml:lang="en-US">Net proceeds from disposal of assets-restructuring (see Note 8)</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="ProceedsFromSaleOfProductiveAssets" xlink:title="label: ProceedsFromSaleOfProductiveAssets to label_ProceedsFromSaleOfProductiveAssets" xlink:to="label_ProceedsFromSaleOfProductiveAssets_2" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_ProceedsFromSaleOfAvailableForSaleSecurities" xlink:label="ProceedsFromSaleOfAvailableForSaleSecurities" xlink:title="ProceedsFromSaleOfAvailableForSaleSecurities" xlink:type="locator" />
    <link:label id="label_ProceedsFromSaleOfAvailableForSaleSecurities_2" xlink:label="label_ProceedsFromSaleOfAvailableForSaleSecurities_2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_ProceedsFromSaleOfAvailableForSaleSecurities" xlink:type="resource" xml:lang="en-US">Proceeds from Sale of Available-for-sale Securities</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="ProceedsFromSaleOfAvailableForSaleSecurities" xlink:title="label: ProceedsFromSaleOfAvailableForSaleSecurities to label_ProceedsFromSaleOfAvailableForSaleSecurities" xlink:to="label_ProceedsFromSaleOfAvailableForSaleSecurities_2" xlink:type="arc" />
    <link:label id="label_ProceedsFromSaleOfAvailableForSaleSecurities" xlink:label="label_ProceedsFromSaleOfAvailableForSaleSecurities" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_ProceedsFromSaleOfAvailableForSaleSecurities" xlink:type="resource" xml:lang="en-US">Proceeds from sale of available-for-sale investments</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="ProceedsFromSaleOfAvailableForSaleSecurities" xlink:title="label: ProceedsFromSaleOfAvailableForSaleSecurities to label_ProceedsFromSaleOfAvailableForSaleSecurities" xlink:to="label_ProceedsFromSaleOfAvailableForSaleSecurities" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_OtherPaymentsToAcquireBusinesses" xlink:label="OtherPaymentsToAcquireBusinesses" xlink:title="OtherPaymentsToAcquireBusinesses" xlink:type="locator" />
    <link:label id="label_OtherPaymentsToAcquireBusinesses_2" xlink:label="label_OtherPaymentsToAcquireBusinesses_2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_OtherPaymentsToAcquireBusinesses" xlink:type="resource" xml:lang="en-US">Other Payments to Acquire Businesses</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="OtherPaymentsToAcquireBusinesses" xlink:title="label: OtherPaymentsToAcquireBusinesses to label_OtherPaymentsToAcquireBusinesses" xlink:to="label_OtherPaymentsToAcquireBusinesses_2" xlink:type="arc" />
    <link:label id="label_OtherPaymentsToAcquireBusinesses" xlink:label="label_OtherPaymentsToAcquireBusinesses" xlink:role="http://xbrl.us/us-gaap/role/label/negated" xlink:title="label_OtherPaymentsToAcquireBusinesses" xlink:type="resource" xml:lang="en-US">Payment of contingent consideration</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="OtherPaymentsToAcquireBusinesses" xlink:title="label: OtherPaymentsToAcquireBusinesses to label_OtherPaymentsToAcquireBusinesses" xlink:to="label_OtherPaymentsToAcquireBusinesses" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_RepaymentsOfRelatedPartyDebt" xlink:label="RepaymentsOfRelatedPartyDebt" xlink:title="RepaymentsOfRelatedPartyDebt" xlink:type="locator" />
    <link:label id="label_RepaymentsOfRelatedPartyDebt" xlink:label="label_RepaymentsOfRelatedPartyDebt" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_RepaymentsOfRelatedPartyDebt" xlink:type="resource" xml:lang="en-US">Repayments of Related Party Debt</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="RepaymentsOfRelatedPartyDebt" xlink:title="label: RepaymentsOfRelatedPartyDebt to label_RepaymentsOfRelatedPartyDebt" xlink:to="label_RepaymentsOfRelatedPartyDebt" xlink:type="arc" />
    <link:label id="label_RepaymentsOfRelatedPartyDebt_2" xlink:label="label_RepaymentsOfRelatedPartyDebt_2" xlink:role="http://xbrl.us/us-gaap/role/label/negated" xlink:title="label_RepaymentsOfRelatedPartyDebt" xlink:type="resource" xml:lang="en-US">Settlement of payable to Vivendi</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="RepaymentsOfRelatedPartyDebt" xlink:title="label: RepaymentsOfRelatedPartyDebt to label_RepaymentsOfRelatedPartyDebt" xlink:to="label_RepaymentsOfRelatedPartyDebt_2" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_StockholdersEquityPeriodIncreaseDecrease" xlink:label="StockholdersEquityPeriodIncreaseDecrease" xlink:title="StockholdersEquityPeriodIncreaseDecrease" xlink:type="locator" />
    <link:label id="label_StockholdersEquityPeriodIncreaseDecrease" xlink:label="label_StockholdersEquityPeriodIncreaseDecrease" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_StockholdersEquityPeriodIncreaseDecrease" xlink:type="resource" xml:lang="en-US">Stockholders' Equity, Period Increase (Decrease)</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="StockholdersEquityPeriodIncreaseDecrease" xlink:title="label: StockholdersEquityPeriodIncreaseDecrease to label_StockholdersEquityPeriodIncreaseDecrease" xlink:to="label_StockholdersEquityPeriodIncreaseDecrease" xlink:type="arc" />
    <link:loc xlink:href="atvi-20100630.xsd#atvi_IssuanceOfContingentConsiderationsValue" xlink:label="IssuanceOfContingentConsiderationsValue" xlink:title="IssuanceOfContingentConsiderationsValue" xlink:type="locator" />
    <link:label id="label_IssuanceOfContingentConsiderationsValue" xlink:label="label_IssuanceOfContingentConsiderationsValue" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_IssuanceOfContingentConsiderationsValue" xlink:type="resource" xml:lang="en-US">Issuance of contingent considerations</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="IssuanceOfContingentConsiderationsValue" xlink:title="label: IssuanceOfContingentConsiderationsValue to label_IssuanceOfContingentConsiderationsValue" xlink:to="label_IssuanceOfContingentConsiderationsValue" xlink:type="arc" />
    <link:label id="label_IssuanceOfContingentConsiderationsValue_2" xlink:label="label_IssuanceOfContingentConsiderationsValue_2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_IssuanceOfContingentConsiderationsValue" xlink:type="resource" xml:lang="en-US">Issuance of Contingent Considerations, Value</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="IssuanceOfContingentConsiderationsValue" xlink:title="label: IssuanceOfContingentConsiderationsValue to label_IssuanceOfContingentConsiderationsValue" xlink:to="label_IssuanceOfContingentConsiderationsValue_2" xlink:type="arc" />
    <link:label id="label_IssuanceOfContingentConsiderationsValue_3" xlink:label="label_IssuanceOfContingentConsiderationsValue_3" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:title="label_IssuanceOfContingentConsiderationsValue" xlink:type="resource" xml:lang="en-US">Value of stock issued pursuant to the contingent consideration terms of a business combination agreement.</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="IssuanceOfContingentConsiderationsValue" xlink:title="label: IssuanceOfContingentConsiderationsValue to label_IssuanceOfContingentConsiderationsValue" xlink:to="label_IssuanceOfContingentConsiderationsValue_3" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_DividendsCommonStockCash" xlink:label="DividendsCommonStockCash" xlink:title="DividendsCommonStockCash" xlink:type="locator" />
    <link:label id="label_DividendsCommonStockCash_2" xlink:label="label_DividendsCommonStockCash_2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_DividendsCommonStockCash" xlink:type="resource" xml:lang="en-US">Dividends, Common Stock, Cash</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="DividendsCommonStockCash" xlink:title="label: DividendsCommonStockCash to label_DividendsCommonStockCash" xlink:to="label_DividendsCommonStockCash_2" xlink:type="arc" />
    <link:label id="label_DividendsCommonStockCash" xlink:label="label_DividendsCommonStockCash" xlink:role="http://xbrl.us/us-gaap/role/label/negated" xlink:title="label_DividendsCommonStockCash" xlink:type="resource" xml:lang="en-US">Dividends ($0.15 per common share)</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="DividendsCommonStockCash" xlink:title="label: DividendsCommonStockCash to label_DividendsCommonStockCash" xlink:to="label_DividendsCommonStockCash" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_StockIssuedDuringPeriodSharesPeriodIncreaseDecrease" xlink:label="StockIssuedDuringPeriodSharesPeriodIncreaseDecrease" xlink:title="StockIssuedDuringPeriodSharesPeriodIncreaseDecrease" xlink:type="locator" />
    <link:label id="label_StockIssuedDuringPeriodSharesPeriodIncreaseDecrease" xlink:label="label_StockIssuedDuringPeriodSharesPeriodIncreaseDecrease" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_StockIssuedDuringPeriodSharesPeriodIncreaseDecrease" xlink:type="resource" xml:lang="en-US">Stock Issued During Period, Shares, Period Increase (Decrease)</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="StockIssuedDuringPeriodSharesPeriodIncreaseDecrease" xlink:title="label: StockIssuedDuringPeriodSharesPeriodIncreaseDecrease to label_StockIssuedDuringPeriodSharesPeriodIncreaseDecrease" xlink:to="label_StockIssuedDuringPeriodSharesPeriodIncreaseDecrease" xlink:type="arc" />
    <link:loc xlink:href="atvi-20100630.xsd#atvi_AdditionalCommonStockIssuedDuringPeriodValueRelatedToBusinessCombination" xlink:label="AdditionalCommonStockIssuedDuringPeriodValueRelatedToBusinessCombination" xlink:title="AdditionalCommonStockIssuedDuringPeriodValueRelatedToBusinessCombination" xlink:type="locator" />
    <link:label id="label_AdditionalCommonStockIssuedDuringPeriodValueRelatedToBusinessCombination" xlink:label="label_AdditionalCommonStockIssuedDuringPeriodValueRelatedToBusinessCombination" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_AdditionalCommonStockIssuedDuringPeriodValueRelatedToBusinessCombination" xlink:type="resource" xml:lang="en-US">Additional Common Stock Issued During Period, Value, Related to Business Combination</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="AdditionalCommonStockIssuedDuringPeriodValueRelatedToBusinessCombination" xlink:title="label: AdditionalCommonStockIssuedDuringPeriodValueRelatedToBusinessCombination to label_AdditionalCommonStockIssuedDuringPeriodValueRelatedToBusinessCombination" xlink:to="label_AdditionalCommonStockIssuedDuringPeriodValueRelatedToBusinessCombination" xlink:type="arc" />
    <link:label id="label_AdditionalCommonStockIssuedDuringPeriodValueRelatedToBusinessCombination_2" xlink:label="label_AdditionalCommonStockIssuedDuringPeriodValueRelatedToBusinessCombination_2" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_AdditionalCommonStockIssuedDuringPeriodValueRelatedToBusinessCombination" xlink:type="resource" xml:lang="en-US">Issuance of additional common stock related to the Business Combination (see Note 1)</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="AdditionalCommonStockIssuedDuringPeriodValueRelatedToBusinessCombination" xlink:title="label: AdditionalCommonStockIssuedDuringPeriodValueRelatedToBusinessCombination to label_AdditionalCommonStockIssuedDuringPeriodValueRelatedToBusinessCombination" xlink:to="label_AdditionalCommonStockIssuedDuringPeriodValueRelatedToBusinessCombination_2" xlink:type="arc" />
    <link:label id="label_AdditionalCommonStockIssuedDuringPeriodValueRelatedToBusinessCombination_3" xlink:label="label_AdditionalCommonStockIssuedDuringPeriodValueRelatedToBusinessCombination_3" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:title="label_AdditionalCommonStockIssuedDuringPeriodValueRelatedToBusinessCombination" xlink:type="resource" xml:lang="en-US">The issuance of additional common stock related to a business combination.</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="AdditionalCommonStockIssuedDuringPeriodValueRelatedToBusinessCombination" xlink:title="label: AdditionalCommonStockIssuedDuringPeriodValueRelatedToBusinessCombination to label_AdditionalCommonStockIssuedDuringPeriodValueRelatedToBusinessCombination" xlink:to="label_AdditionalCommonStockIssuedDuringPeriodValueRelatedToBusinessCombination_3" xlink:type="arc" />
    <link:loc xlink:href="atvi-20100630.xsd#atvi_AdditionalCommonStockIssuedDuringPeriodSharesRelatedToBusinessCombination" xlink:label="AdditionalCommonStockIssuedDuringPeriodSharesRelatedToBusinessCombination" xlink:title="AdditionalCommonStockIssuedDuringPeriodSharesRelatedToBusinessCombination" xlink:type="locator" />
    <link:label id="label_AdditionalCommonStockIssuedDuringPeriodSharesRelatedToBusinessCombination_3" xlink:label="label_AdditionalCommonStockIssuedDuringPeriodSharesRelatedToBusinessCombination_3" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_AdditionalCommonStockIssuedDuringPeriodSharesRelatedToBusinessCombination" xlink:type="resource" xml:lang="en-US">Additional Common Stock Issued During Period, Shares, Related to Business Combination</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="AdditionalCommonStockIssuedDuringPeriodSharesRelatedToBusinessCombination" xlink:title="label: AdditionalCommonStockIssuedDuringPeriodSharesRelatedToBusinessCombination to label_AdditionalCommonStockIssuedDuringPeriodSharesRelatedToBusinessCombination" xlink:to="label_AdditionalCommonStockIssuedDuringPeriodSharesRelatedToBusinessCombination_3" xlink:type="arc" />
    <link:label id="label_AdditionalCommonStockIssuedDuringPeriodSharesRelatedToBusinessCombination" xlink:label="label_AdditionalCommonStockIssuedDuringPeriodSharesRelatedToBusinessCombination" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_AdditionalCommonStockIssuedDuringPeriodSharesRelatedToBusinessCombination" xlink:type="resource" xml:lang="en-US">Issuance of additional common stock related to the Business Combination (see Note 1) (in shares)</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="AdditionalCommonStockIssuedDuringPeriodSharesRelatedToBusinessCombination" xlink:title="label: AdditionalCommonStockIssuedDuringPeriodSharesRelatedToBusinessCombination to label_AdditionalCommonStockIssuedDuringPeriodSharesRelatedToBusinessCombination" xlink:to="label_AdditionalCommonStockIssuedDuringPeriodSharesRelatedToBusinessCombination" xlink:type="arc" />
    <link:label id="label_AdditionalCommonStockIssuedDuringPeriodSharesRelatedToBusinessCombination_2" xlink:label="label_AdditionalCommonStockIssuedDuringPeriodSharesRelatedToBusinessCombination_2" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:title="label_AdditionalCommonStockIssuedDuringPeriodSharesRelatedToBusinessCombination" xlink:type="resource" xml:lang="en-US">The issuance of additional common stock related to a business combination.</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="AdditionalCommonStockIssuedDuringPeriodSharesRelatedToBusinessCombination" xlink:title="label: AdditionalCommonStockIssuedDuringPeriodSharesRelatedToBusinessCombination to label_AdditionalCommonStockIssuedDuringPeriodSharesRelatedToBusinessCombination" xlink:to="label_AdditionalCommonStockIssuedDuringPeriodSharesRelatedToBusinessCombination_2" xlink:type="arc" />
    <link:loc xlink:href="atvi-20100630.xsd#atvi_AdjustmentsToAdditionalPaidInCapitalTenderOffer" xlink:label="AdjustmentsToAdditionalPaidInCapitalTenderOffer" xlink:title="AdjustmentsToAdditionalPaidInCapitalTenderOffer" xlink:type="locator" />
    <link:label id="label_AdjustmentsToAdditionalPaidInCapitalTenderOffer" xlink:label="label_AdjustmentsToAdditionalPaidInCapitalTenderOffer" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_AdjustmentsToAdditionalPaidInCapitalTenderOffer" xlink:type="resource" xml:lang="en-US">Adjustments to Additional Paid in Capital, Tender Offer</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="AdjustmentsToAdditionalPaidInCapitalTenderOffer" xlink:title="label: AdjustmentsToAdditionalPaidInCapitalTenderOffer to label_AdjustmentsToAdditionalPaidInCapitalTenderOffer" xlink:to="label_AdjustmentsToAdditionalPaidInCapitalTenderOffer" xlink:type="arc" />
    <link:label id="label_AdjustmentsToAdditionalPaidInCapitalTenderOffer_2" xlink:label="label_AdjustmentsToAdditionalPaidInCapitalTenderOffer_2" xlink:role="http://xbrl.us/us-gaap/role/label/negated" xlink:title="label_AdjustmentsToAdditionalPaidInCapitalTenderOffer" xlink:type="resource" xml:lang="en-US">Tender offer (see Note 1)</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="AdjustmentsToAdditionalPaidInCapitalTenderOffer" xlink:title="label: AdjustmentsToAdditionalPaidInCapitalTenderOffer to label_AdjustmentsToAdditionalPaidInCapitalTenderOffer" xlink:to="label_AdjustmentsToAdditionalPaidInCapitalTenderOffer_2" xlink:type="arc" />
    <link:label id="label_AdjustmentsToAdditionalPaidInCapitalTenderOffer_3" xlink:label="label_AdjustmentsToAdditionalPaidInCapitalTenderOffer_3" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:title="label_AdjustmentsToAdditionalPaidInCapitalTenderOffer" xlink:type="resource" xml:lang="en-US">Adjustments to additional paid in capital resulting from a tender offer.</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="AdjustmentsToAdditionalPaidInCapitalTenderOffer" xlink:title="label: AdjustmentsToAdditionalPaidInCapitalTenderOffer to label_AdjustmentsToAdditionalPaidInCapitalTenderOffer" xlink:to="label_AdjustmentsToAdditionalPaidInCapitalTenderOffer_3" xlink:type="arc" />
    <link:loc xlink:href="atvi-20100630.xsd#atvi_SettlementOfPayableToAcquirer" xlink:label="SettlementOfPayableToAcquirer" xlink:title="SettlementOfPayableToAcquirer" xlink:type="locator" />
    <link:label id="label_SettlementOfPayableToAcquirer" xlink:label="label_SettlementOfPayableToAcquirer" xlink:role="http://xbrl.us/us-gaap/role/label/negated" xlink:title="label_SettlementOfPayableToAcquirer" xlink:type="resource" xml:lang="en-US">Settlement of payable to Vivendi (see Note 23)</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="SettlementOfPayableToAcquirer" xlink:title="label: SettlementOfPayableToAcquirer to label_SettlementOfPayableToAcquirer" xlink:to="label_SettlementOfPayableToAcquirer" xlink:type="arc" />
    <link:label id="label_SettlementOfPayableToAcquirer_2" xlink:label="label_SettlementOfPayableToAcquirer_2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_SettlementOfPayableToAcquirer" xlink:type="resource" xml:lang="en-US">Settlement of Payable to Acquirer</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="SettlementOfPayableToAcquirer" xlink:title="label: SettlementOfPayableToAcquirer to label_SettlementOfPayableToAcquirer" xlink:to="label_SettlementOfPayableToAcquirer_2" xlink:type="arc" />
    <link:label id="label_SettlementOfPayableToAcquirer_3" xlink:label="label_SettlementOfPayableToAcquirer_3" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:title="label_SettlementOfPayableToAcquirer" xlink:type="resource" xml:lang="en-US">Represents a settlement of a payable between a parent and its subsidiary.</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="SettlementOfPayableToAcquirer" xlink:title="label: SettlementOfPayableToAcquirer to label_SettlementOfPayableToAcquirer" xlink:to="label_SettlementOfPayableToAcquirer_3" xlink:type="arc" />
    <link:loc xlink:href="atvi-20100630.xsd#atvi_AdjustmentsToAdditionalPaidInCapitalNetTransferToRelatedParty" xlink:label="AdjustmentsToAdditionalPaidInCapitalNetTransferToRelatedParty" xlink:title="AdjustmentsToAdditionalPaidInCapitalNetTransferToRelatedParty" xlink:type="locator" />
    <link:label id="label_AdjustmentsToAdditionalPaidInCapitalNetTransferToRelatedParty" xlink:label="label_AdjustmentsToAdditionalPaidInCapitalNetTransferToRelatedParty" xlink:role="http://xbrl.us/us-gaap/role/label/negated" xlink:title="label_AdjustmentsToAdditionalPaidInCapitalNetTransferToRelatedParty" xlink:type="resource" xml:lang="en-US">Net transfers to Vivendi</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="AdjustmentsToAdditionalPaidInCapitalNetTransferToRelatedParty" xlink:title="label: AdjustmentsToAdditionalPaidInCapitalNetTransferToRelatedParty to label_AdjustmentsToAdditionalPaidInCapitalNetTransferToRelatedParty" xlink:to="label_AdjustmentsToAdditionalPaidInCapitalNetTransferToRelatedParty" xlink:type="arc" />
    <link:label id="label_AdjustmentsToAdditionalPaidInCapitalNetTransferToRelatedParty_2" xlink:label="label_AdjustmentsToAdditionalPaidInCapitalNetTransferToRelatedParty_2" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:title="label_AdjustmentsToAdditionalPaidInCapitalNetTransferToRelatedParty" xlink:type="resource" xml:lang="en-US">Represents net cash transfers between a parent and its subsidiary.</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="AdjustmentsToAdditionalPaidInCapitalNetTransferToRelatedParty" xlink:title="label: AdjustmentsToAdditionalPaidInCapitalNetTransferToRelatedParty to label_AdjustmentsToAdditionalPaidInCapitalNetTransferToRelatedParty" xlink:to="label_AdjustmentsToAdditionalPaidInCapitalNetTransferToRelatedParty_2" xlink:type="arc" />
    <link:label id="label_AdjustmentsToAdditionalPaidInCapitalNetTransferToRelatedParty_3" xlink:label="label_AdjustmentsToAdditionalPaidInCapitalNetTransferToRelatedParty_3" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_AdjustmentsToAdditionalPaidInCapitalNetTransferToRelatedParty" xlink:type="resource" xml:lang="en-US">Adjustments to Additional Paid in Capital Net Transfer to Related Party</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="AdjustmentsToAdditionalPaidInCapitalNetTransferToRelatedParty" xlink:title="label: AdjustmentsToAdditionalPaidInCapitalNetTransferToRelatedParty to label_AdjustmentsToAdditionalPaidInCapitalNetTransferToRelatedParty" xlink:to="label_AdjustmentsToAdditionalPaidInCapitalNetTransferToRelatedParty_3" xlink:type="arc" />
    <link:loc xlink:href="atvi-20100630.xsd#atvi_IssuanceOfContingentConsiderationsShares" xlink:label="IssuanceOfContingentConsiderationsShares" xlink:title="IssuanceOfContingentConsiderationsShares" xlink:type="locator" />
    <link:label id="label_IssuanceOfContingentConsiderationsShares" xlink:label="label_IssuanceOfContingentConsiderationsShares" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_IssuanceOfContingentConsiderationsShares" xlink:type="resource" xml:lang="en-US">Issuance of Contingent Considerations, Shares</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="IssuanceOfContingentConsiderationsShares" xlink:title="label: IssuanceOfContingentConsiderationsShares to label_IssuanceOfContingentConsiderationsShares" xlink:to="label_IssuanceOfContingentConsiderationsShares" xlink:type="arc" />
    <link:label id="label_IssuanceOfContingentConsiderationsShares_2" xlink:label="label_IssuanceOfContingentConsiderationsShares_2" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_IssuanceOfContingentConsiderationsShares" xlink:type="resource" xml:lang="en-US">Issuance of contingent considerations (in shares)</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="IssuanceOfContingentConsiderationsShares" xlink:title="label: IssuanceOfContingentConsiderationsShares to label_IssuanceOfContingentConsiderationsShares" xlink:to="label_IssuanceOfContingentConsiderationsShares_2" xlink:type="arc" />
    <link:label id="label_IssuanceOfContingentConsiderationsShares_3" xlink:label="label_IssuanceOfContingentConsiderationsShares_3" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:title="label_IssuanceOfContingentConsiderationsShares" xlink:type="resource" xml:lang="en-US">Number of shares of stock issued pursuant to the contingent consideration terms of a business combination agreement.</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="IssuanceOfContingentConsiderationsShares" xlink:title="label: IssuanceOfContingentConsiderationsShares to label_IssuanceOfContingentConsiderationsShares" xlink:to="label_IssuanceOfContingentConsiderationsShares_3" xlink:type="arc" />
    <link:loc xlink:href="atvi-20100630.xsd#atvi_OtherEquityPayableToRelatedPartyMember" xlink:label="OtherEquityPayableToRelatedPartyMember" xlink:title="OtherEquityPayableToRelatedPartyMember" xlink:type="locator" />
    <link:label id="label_OtherEquityPayableToRelatedPartyMember" xlink:label="label_OtherEquityPayableToRelatedPartyMember" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_OtherEquityPayableToRelatedPartyMember" xlink:type="resource" xml:lang="en-US">Net Payable to Vivendi</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="OtherEquityPayableToRelatedPartyMember" xlink:title="label: OtherEquityPayableToRelatedPartyMember to label_OtherEquityPayableToRelatedPartyMember" xlink:to="label_OtherEquityPayableToRelatedPartyMember" xlink:type="arc" />
    <link:label id="label_OtherEquityPayableToRelatedPartyMember_2" xlink:label="label_OtherEquityPayableToRelatedPartyMember_2" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:title="label_OtherEquityPayableToRelatedPartyMember" xlink:type="resource" xml:lang="en-US">Net payable due to related party as a result of business combination.</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="OtherEquityPayableToRelatedPartyMember" xlink:title="label: OtherEquityPayableToRelatedPartyMember to label_OtherEquityPayableToRelatedPartyMember" xlink:to="label_OtherEquityPayableToRelatedPartyMember_2" xlink:type="arc" />
    <link:loc xlink:href="atvi-20100630.xsd#atvi_InvestmentAndOtherIncomeLossNetDisclosureAbstract" xlink:label="InvestmentAndOtherIncomeLossNetDisclosureAbstract" xlink:title="InvestmentAndOtherIncomeLossNetDisclosureAbstract" xlink:type="locator" />
    <link:label id="label_InvestmentAndOtherIncomeLossNetDisclosureAbstract" xlink:label="label_InvestmentAndOtherIncomeLossNetDisclosureAbstract" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_InvestmentAndOtherIncomeLossNetDisclosureAbstract" xlink:type="resource" xml:lang="en-US">Investment and other income (loss), net</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="InvestmentAndOtherIncomeLossNetDisclosureAbstract" xlink:title="label: InvestmentAndOtherIncomeLossNetDisclosureAbstract to label_InvestmentAndOtherIncomeLossNetDisclosureAbstract" xlink:to="label_InvestmentAndOtherIncomeLossNetDisclosureAbstract" xlink:type="arc" />
    <link:loc xlink:href="atvi-20100630.xsd#atvi_RelatedPartiesTransactionsDisclosureAbstract" xlink:label="RelatedPartiesTransactionsDisclosureAbstract" xlink:title="RelatedPartiesTransactionsDisclosureAbstract" xlink:type="locator" />
    <link:label id="label_RelatedPartiesTransactionsDisclosureAbstract" xlink:label="label_RelatedPartiesTransactionsDisclosureAbstract" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_RelatedPartiesTransactionsDisclosureAbstract" xlink:type="resource" xml:lang="en-US">Related party transactions</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="RelatedPartiesTransactionsDisclosureAbstract" xlink:title="label: RelatedPartiesTransactionsDisclosureAbstract to label_RelatedPartiesTransactionsDisclosureAbstract" xlink:to="label_RelatedPartiesTransactionsDisclosureAbstract" xlink:type="arc" />
    <link:loc xlink:href="atvi-20100630.xsd#atvi_ValuationAndQualifyingAccountsAbstract" xlink:label="ValuationAndQualifyingAccountsAbstract" xlink:title="ValuationAndQualifyingAccountsAbstract" xlink:type="locator" />
    <link:label id="label_ValuationAndQualifyingAccountsAbstract" xlink:label="label_ValuationAndQualifyingAccountsAbstract" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_ValuationAndQualifyingAccountsAbstract" xlink:type="resource" xml:lang="en-US">SCHEDULE II VALUATION AND QUALIFYING ACCOUNTS</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="ValuationAndQualifyingAccountsAbstract" xlink:title="label: ValuationAndQualifyingAccountsAbstract to label_ValuationAndQualifyingAccountsAbstract" xlink:to="label_ValuationAndQualifyingAccountsAbstract" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_ScheduleOfValuationAndQualifyingAccountsDisclosureTextBlock" xlink:label="ScheduleOfValuationAndQualifyingAccountsDisclosureTextBlock" xlink:title="ScheduleOfValuationAndQualifyingAccountsDisclosureTextBlock" xlink:type="locator" />
    <link:label id="label_ScheduleOfValuationAndQualifyingAccountsDisclosureTextBlock" xlink:label="label_ScheduleOfValuationAndQualifyingAccountsDisclosureTextBlock" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_ScheduleOfValuationAndQualifyingAccountsDisclosureTextBlock" xlink:type="resource" xml:lang="en-US">SCHEDULE II VALUATION AND QUALIFYING ACCOUNTS</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="ScheduleOfValuationAndQualifyingAccountsDisclosureTextBlock" xlink:title="label: ScheduleOfValuationAndQualifyingAccountsDisclosureTextBlock to label_ScheduleOfValuationAndQualifyingAccountsDisclosureTextBlock" xlink:to="label_ScheduleOfValuationAndQualifyingAccountsDisclosureTextBlock" xlink:type="arc" />
    <link:label id="label_ScheduleOfValuationAndQualifyingAccountsDisclosureTextBlock_2" xlink:label="label_ScheduleOfValuationAndQualifyingAccountsDisclosureTextBlock_2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_ScheduleOfValuationAndQualifyingAccountsDisclosureTextBlock" xlink:type="resource" xml:lang="en-US">Schedule of Valuation and Qualifying Accounts Disclosure [Text Block]</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="ScheduleOfValuationAndQualifyingAccountsDisclosureTextBlock" xlink:title="label: ScheduleOfValuationAndQualifyingAccountsDisclosureTextBlock to label_ScheduleOfValuationAndQualifyingAccountsDisclosureTextBlock" xlink:to="label_ScheduleOfValuationAndQualifyingAccountsDisclosureTextBlock_2" xlink:type="arc" />
    <link:loc xlink:href="atvi-20100630.xsd#atvi_PropertyAndEquipmentNetDisclosureAbstract" xlink:label="PropertyAndEquipmentNetDisclosureAbstract" xlink:title="PropertyAndEquipmentNetDisclosureAbstract" xlink:type="locator" />
    <link:label id="label_PropertyAndEquipmentNetDisclosureAbstract" xlink:label="label_PropertyAndEquipmentNetDisclosureAbstract" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_PropertyAndEquipmentNetDisclosureAbstract" xlink:type="resource" xml:lang="en-US">Property and Equipment, Net</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="PropertyAndEquipmentNetDisclosureAbstract" xlink:title="label: PropertyAndEquipmentNetDisclosureAbstract to label_PropertyAndEquipmentNetDisclosureAbstract" xlink:to="label_PropertyAndEquipmentNetDisclosureAbstract" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_PropertyPlantAndEquipmentDisclosureTextBlock" xlink:label="PropertyPlantAndEquipmentDisclosureTextBlock" xlink:title="PropertyPlantAndEquipmentDisclosureTextBlock" xlink:type="locator" />
    <link:label id="label_PropertyPlantAndEquipmentDisclosureTextBlock" xlink:label="label_PropertyPlantAndEquipmentDisclosureTextBlock" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_PropertyPlantAndEquipmentDisclosureTextBlock" xlink:type="resource" xml:lang="en-US">Property, Plant and Equipment Disclosure [Text Block]</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="PropertyPlantAndEquipmentDisclosureTextBlock" xlink:title="label: PropertyPlantAndEquipmentDisclosureTextBlock to label_PropertyPlantAndEquipmentDisclosureTextBlock" xlink:to="label_PropertyPlantAndEquipmentDisclosureTextBlock" xlink:type="arc" />
    <link:label id="label_PropertyPlantAndEquipmentDisclosureTextBlock_2" xlink:label="label_PropertyPlantAndEquipmentDisclosureTextBlock_2" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_PropertyPlantAndEquipmentDisclosureTextBlock" xlink:type="resource" xml:lang="en-US">Property and Equipment, Net</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="PropertyPlantAndEquipmentDisclosureTextBlock" xlink:title="label: PropertyPlantAndEquipmentDisclosureTextBlock to label_PropertyPlantAndEquipmentDisclosureTextBlock" xlink:to="label_PropertyPlantAndEquipmentDisclosureTextBlock_2" xlink:type="arc" />
    <link:loc xlink:href="atvi-20100630.xsd#atvi_CurrentAccruedExpensesAndOtherLiabilitiesDisclosureAbstract" xlink:label="CurrentAccruedExpensesAndOtherLiabilitiesDisclosureAbstract" xlink:title="CurrentAccruedExpensesAndOtherLiabilitiesDisclosureAbstract" xlink:type="locator" />
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    <link:loc xlink:href="atvi-20100630.xsd#atvi_SupplementalCashFlowInformationDisclosureAbstract" xlink:label="SupplementalCashFlowInformationDisclosureAbstract" xlink:title="SupplementalCashFlowInformationDisclosureAbstract" xlink:type="locator" />
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    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="SupplementalCashFlowInformationDisclosureAbstract" xlink:title="label: SupplementalCashFlowInformationDisclosureAbstract to label_SupplementalCashFlowInformationDisclosureAbstract" xlink:to="label_SupplementalCashFlowInformationDisclosureAbstract" xlink:type="arc" />
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    <link:label id="label_CashFlowSupplementalDisclosuresTextBlock" xlink:label="label_CashFlowSupplementalDisclosuresTextBlock" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_CashFlowSupplementalDisclosuresTextBlock" xlink:type="resource" xml:lang="en-US">Supplemental Cash Flow Information</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="CashFlowSupplementalDisclosuresTextBlock" xlink:title="label: CashFlowSupplementalDisclosuresTextBlock to label_CashFlowSupplementalDisclosuresTextBlock" xlink:to="label_CashFlowSupplementalDisclosuresTextBlock" xlink:type="arc" />
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    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="CashFlowSupplementalDisclosuresTextBlock" xlink:title="label: CashFlowSupplementalDisclosuresTextBlock to label_CashFlowSupplementalDisclosuresTextBlock" xlink:to="label_CashFlowSupplementalDisclosuresTextBlock_2" xlink:type="arc" />
    <link:loc xlink:href="atvi-20100630.xsd#atvi_QuarterlyFinancialAndMarketInformationDisclosureAbstract" xlink:label="QuarterlyFinancialAndMarketInformationDisclosureAbstract" xlink:title="QuarterlyFinancialAndMarketInformationDisclosureAbstract" xlink:type="locator" />
    <link:label id="label_QuarterlyFinancialAndMarketInformationDisclosureAbstract" xlink:label="label_QuarterlyFinancialAndMarketInformationDisclosureAbstract" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_QuarterlyFinancialAndMarketInformationDisclosureAbstract" xlink:type="resource" xml:lang="en-US">Quarterly Financial and Market Information</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="QuarterlyFinancialAndMarketInformationDisclosureAbstract" xlink:title="label: QuarterlyFinancialAndMarketInformationDisclosureAbstract to label_QuarterlyFinancialAndMarketInformationDisclosureAbstract" xlink:to="label_QuarterlyFinancialAndMarketInformationDisclosureAbstract" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_QuarterlyFinancialInformationTextBlock" xlink:label="QuarterlyFinancialInformationTextBlock" xlink:title="QuarterlyFinancialInformationTextBlock" xlink:type="locator" />
    <link:label id="label_QuarterlyFinancialInformationTextBlock" xlink:label="label_QuarterlyFinancialInformationTextBlock" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_QuarterlyFinancialInformationTextBlock" xlink:type="resource" xml:lang="en-US">Quarterly Financial Information [Text Block]</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="QuarterlyFinancialInformationTextBlock" xlink:title="label: QuarterlyFinancialInformationTextBlock to label_QuarterlyFinancialInformationTextBlock" xlink:to="label_QuarterlyFinancialInformationTextBlock" xlink:type="arc" />
    <link:label id="label_QuarterlyFinancialInformationTextBlock_2" xlink:label="label_QuarterlyFinancialInformationTextBlock_2" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_QuarterlyFinancialInformationTextBlock" xlink:type="resource" xml:lang="en-US">Quarterly Financial and Market Information</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="QuarterlyFinancialInformationTextBlock" xlink:title="label: QuarterlyFinancialInformationTextBlock to label_QuarterlyFinancialInformationTextBlock" xlink:to="label_QuarterlyFinancialInformationTextBlock_2" xlink:type="arc" />
    <link:loc xlink:href="atvi-20100630.xsd#atvi_AcquisitionsDisclosureAbstract" xlink:label="AcquisitionsDisclosureAbstract" xlink:title="AcquisitionsDisclosureAbstract" xlink:type="locator" />
    <link:label id="label_AcquisitionsDisclosureAbstract" xlink:label="label_AcquisitionsDisclosureAbstract" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_AcquisitionsDisclosureAbstract" xlink:type="resource" xml:lang="en-US">Acquisitions</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="AcquisitionsDisclosureAbstract" xlink:title="label: AcquisitionsDisclosureAbstract to label_AcquisitionsDisclosureAbstract" xlink:to="label_AcquisitionsDisclosureAbstract" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_BusinessCombinationDisclosureTextBlock" xlink:label="BusinessCombinationDisclosureTextBlock" xlink:title="BusinessCombinationDisclosureTextBlock" xlink:type="locator" />
    <link:label id="label_BusinessCombinationDisclosureTextBlock_2" xlink:label="label_BusinessCombinationDisclosureTextBlock_2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_BusinessCombinationDisclosureTextBlock" xlink:type="resource" xml:lang="en-US">Business Combination Disclosure [Text Block]</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="BusinessCombinationDisclosureTextBlock" xlink:title="label: BusinessCombinationDisclosureTextBlock to label_BusinessCombinationDisclosureTextBlock" xlink:to="label_BusinessCombinationDisclosureTextBlock_2" xlink:type="arc" />
    <link:label id="label_BusinessCombinationDisclosureTextBlock" xlink:label="label_BusinessCombinationDisclosureTextBlock" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_BusinessCombinationDisclosureTextBlock" xlink:type="resource" xml:lang="en-US">Acquisitions</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="BusinessCombinationDisclosureTextBlock" xlink:title="label: BusinessCombinationDisclosureTextBlock to label_BusinessCombinationDisclosureTextBlock" xlink:to="label_BusinessCombinationDisclosureTextBlock" xlink:type="arc" />
    <link:loc xlink:href="atvi-20100630.xsd#atvi_CashAndCashEquivalentsDisclosureAbstract" xlink:label="CashAndCashEquivalentsDisclosureAbstract" xlink:title="CashAndCashEquivalentsDisclosureAbstract" xlink:type="locator" />
    <link:label id="label_CashAndCashEquivalentsDisclosureAbstract" xlink:label="label_CashAndCashEquivalentsDisclosureAbstract" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_CashAndCashEquivalentsDisclosureAbstract" xlink:type="resource" xml:lang="en-US">Cash and Cash Equivalents</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="CashAndCashEquivalentsDisclosureAbstract" xlink:title="label: CashAndCashEquivalentsDisclosureAbstract to label_CashAndCashEquivalentsDisclosureAbstract" xlink:to="label_CashAndCashEquivalentsDisclosureAbstract" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_CashAndCashEquivalentsDisclosureTextBlock" xlink:label="CashAndCashEquivalentsDisclosureTextBlock" xlink:title="CashAndCashEquivalentsDisclosureTextBlock" xlink:type="locator" />
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    <link:label id="label_CashAndCashEquivalentsDisclosureTextBlock" xlink:label="label_CashAndCashEquivalentsDisclosureTextBlock" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_CashAndCashEquivalentsDisclosureTextBlock" xlink:type="resource" xml:lang="en-US">Cash and Cash Equivalents</link:label>
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    <link:loc xlink:href="atvi-20100630.xsd#atvi_SubsequentEventsDisclosureAbstract" xlink:label="SubsequentEventsDisclosureAbstract" xlink:title="SubsequentEventsDisclosureAbstract" xlink:type="locator" />
    <link:label id="label_SubsequentEventsDisclosureAbstract" xlink:label="label_SubsequentEventsDisclosureAbstract" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_SubsequentEventsDisclosureAbstract" xlink:type="resource" xml:lang="en-US">Subsequent events</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="SubsequentEventsDisclosureAbstract" xlink:title="label: SubsequentEventsDisclosureAbstract to label_SubsequentEventsDisclosureAbstract" xlink:to="label_SubsequentEventsDisclosureAbstract" xlink:type="arc" />
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    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="ScheduleOfSubsequentEventsTextBlock" xlink:title="label: ScheduleOfSubsequentEventsTextBlock to label_ScheduleOfSubsequentEventsTextBlock" xlink:to="label_ScheduleOfSubsequentEventsTextBlock_2" xlink:type="arc" />
    <link:label id="label_ScheduleOfSubsequentEventsTextBlock" xlink:label="label_ScheduleOfSubsequentEventsTextBlock" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_ScheduleOfSubsequentEventsTextBlock" xlink:type="resource" xml:lang="en-US">Subsequent events</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="ScheduleOfSubsequentEventsTextBlock" xlink:title="label: ScheduleOfSubsequentEventsTextBlock to label_ScheduleOfSubsequentEventsTextBlock" xlink:to="label_ScheduleOfSubsequentEventsTextBlock" xlink:type="arc" />
    <link:loc xlink:href="atvi-20100630.xsd#atvi_VariableInterestEntityDisclosureAbstract" xlink:label="VariableInterestEntityDisclosureAbstract" xlink:title="VariableInterestEntityDisclosureAbstract" xlink:type="locator" />
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    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="VariableInterestEntityDisclosureAbstract" xlink:title="label: VariableInterestEntityDisclosureAbstract to label_VariableInterestEntityDisclosureAbstract" xlink:to="label_VariableInterestEntityDisclosureAbstract" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_ScheduleOfVariableInterestEntitiesTextBlock" xlink:label="ScheduleOfVariableInterestEntitiesTextBlock" xlink:title="ScheduleOfVariableInterestEntitiesTextBlock" xlink:type="locator" />
    <link:label id="label_ScheduleOfVariableInterestEntitiesTextBlock" xlink:label="label_ScheduleOfVariableInterestEntitiesTextBlock" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_ScheduleOfVariableInterestEntitiesTextBlock" xlink:type="resource" xml:lang="en-US">Variable Interest Entity</link:label>
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    <link:loc xlink:href="atvi-20100630.xsd#atvi_DescriptionOfBusinessAndBusinessCombinationDisclosureAbstract" xlink:label="DescriptionOfBusinessAndBusinessCombinationDisclosureAbstract" xlink:title="DescriptionOfBusinessAndBusinessCombinationDisclosureAbstract" xlink:type="locator" />
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    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_OrganizationConsolidationAndPresentationOfFinancialStatementsDisclosureTextBlock" xlink:label="OrganizationConsolidationAndPresentationOfFinancialStatementsDisclosureTextBlock" xlink:title="OrganizationConsolidationAndPresentationOfFinancialStatementsDisclosureTextBlock" xlink:type="locator" />
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    <link:loc xlink:href="atvi-20100630.xsd#atvi_ComprehensiveIncomeLossAndAccumulatedOtherComprehensiveIncomeLossDisclosureAbstract" xlink:label="ComprehensiveIncomeLossAndAccumulatedOtherComprehensiveIncomeLossDisclosureAbstract" xlink:title="ComprehensiveIncomeLossAndAccumulatedOtherComprehensiveIncomeLossDisclosureAbstract" xlink:type="locator" />
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    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_ComprehensiveIncomeNoteTextBlock" xlink:label="ComprehensiveIncomeNoteTextBlock" xlink:title="ComprehensiveIncomeNoteTextBlock" xlink:type="locator" />
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    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="ComprehensiveIncomeNoteTextBlock" xlink:title="label: ComprehensiveIncomeNoteTextBlock to label_ComprehensiveIncomeNoteTextBlock" xlink:to="label_ComprehensiveIncomeNoteTextBlock_2" xlink:type="arc" />
    <link:label id="label_ComprehensiveIncomeNoteTextBlock" xlink:label="label_ComprehensiveIncomeNoteTextBlock" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_ComprehensiveIncomeNoteTextBlock" xlink:type="resource" xml:lang="en-US">Comprehensive income and accumulated other comprehensive loss</link:label>
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    <link:loc xlink:href="atvi-20100630.xsd#atvi_OperatingSegmentsAndGeographicAreaDisclosureAbstract" xlink:label="OperatingSegmentsAndGeographicAreaDisclosureAbstract" xlink:title="OperatingSegmentsAndGeographicAreaDisclosureAbstract" xlink:type="locator" />
    <link:label id="label_OperatingSegmentsAndGeographicAreaDisclosureAbstract" xlink:label="label_OperatingSegmentsAndGeographicAreaDisclosureAbstract" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_OperatingSegmentsAndGeographicAreaDisclosureAbstract" xlink:type="resource" xml:lang="en-US">Operating segments and geographic region</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="OperatingSegmentsAndGeographicAreaDisclosureAbstract" xlink:title="label: OperatingSegmentsAndGeographicAreaDisclosureAbstract to label_OperatingSegmentsAndGeographicAreaDisclosureAbstract" xlink:to="label_OperatingSegmentsAndGeographicAreaDisclosureAbstract" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_SegmentReportingDisclosureTextBlock" xlink:label="SegmentReportingDisclosureTextBlock" xlink:title="SegmentReportingDisclosureTextBlock" xlink:type="locator" />
    <link:label id="label_SegmentReportingDisclosureTextBlock_2" xlink:label="label_SegmentReportingDisclosureTextBlock_2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_SegmentReportingDisclosureTextBlock" xlink:type="resource" xml:lang="en-US">Segment Reporting Disclosure [Text Block]</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="SegmentReportingDisclosureTextBlock" xlink:title="label: SegmentReportingDisclosureTextBlock to label_SegmentReportingDisclosureTextBlock" xlink:to="label_SegmentReportingDisclosureTextBlock_2" xlink:type="arc" />
    <link:label id="label_SegmentReportingDisclosureTextBlock" xlink:label="label_SegmentReportingDisclosureTextBlock" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_SegmentReportingDisclosureTextBlock" xlink:type="resource" xml:lang="en-US">Operating segments and geographic region</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="SegmentReportingDisclosureTextBlock" xlink:title="label: SegmentReportingDisclosureTextBlock to label_SegmentReportingDisclosureTextBlock" xlink:to="label_SegmentReportingDisclosureTextBlock" xlink:type="arc" />
    <link:loc xlink:href="atvi-20100630.xsd#atvi_ComputationOfEarningsPerBasicDilutedCommonShareDisclosureAbstract" xlink:label="ComputationOfEarningsPerBasicDilutedCommonShareDisclosureAbstract" xlink:title="ComputationOfEarningsPerBasicDilutedCommonShareDisclosureAbstract" xlink:type="locator" />
    <link:label id="label_ComputationOfEarningsPerBasicDilutedCommonShareDisclosureAbstract" xlink:label="label_ComputationOfEarningsPerBasicDilutedCommonShareDisclosureAbstract" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_ComputationOfEarningsPerBasicDilutedCommonShareDisclosureAbstract" xlink:type="resource" xml:lang="en-US">Computation of basic/diluted earnings per common share.</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="ComputationOfEarningsPerBasicDilutedCommonShareDisclosureAbstract" xlink:title="label: ComputationOfEarningsPerBasicDilutedCommonShareDisclosureAbstract to label_ComputationOfEarningsPerBasicDilutedCommonShareDisclosureAbstract" xlink:to="label_ComputationOfEarningsPerBasicDilutedCommonShareDisclosureAbstract" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_EarningsPerShareTextBlock" xlink:label="EarningsPerShareTextBlock" xlink:title="EarningsPerShareTextBlock" xlink:type="locator" />
    <link:label id="label_EarningsPerShareTextBlock_2" xlink:label="label_EarningsPerShareTextBlock_2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_EarningsPerShareTextBlock" xlink:type="resource" xml:lang="en-US">Earnings Per Share [Text Block]</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="EarningsPerShareTextBlock" xlink:title="label: EarningsPerShareTextBlock to label_EarningsPerShareTextBlock" xlink:to="label_EarningsPerShareTextBlock_2" xlink:type="arc" />
    <link:label id="label_EarningsPerShareTextBlock" xlink:label="label_EarningsPerShareTextBlock" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_EarningsPerShareTextBlock" xlink:type="resource" xml:lang="en-US">Computation of basic/diluted earnings per common share</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="EarningsPerShareTextBlock" xlink:title="label: EarningsPerShareTextBlock to label_EarningsPerShareTextBlock" xlink:to="label_EarningsPerShareTextBlock" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_AccumulatedOtherComprehensiveIncomeLossNetOfTaxAbstract" xlink:label="AccumulatedOtherComprehensiveIncomeLossNetOfTaxAbstract" xlink:title="AccumulatedOtherComprehensiveIncomeLossNetOfTaxAbstract" xlink:type="locator" />
    <link:label id="label_AccumulatedOtherComprehensiveIncomeLossNetOfTaxAbstract" xlink:label="label_AccumulatedOtherComprehensiveIncomeLossNetOfTaxAbstract" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_AccumulatedOtherComprehensiveIncomeLossNetOfTaxAbstract" xlink:type="resource" xml:lang="en-US">Accumulated other comprehensive loss.</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="AccumulatedOtherComprehensiveIncomeLossNetOfTaxAbstract" xlink:title="label: AccumulatedOtherComprehensiveIncomeLossNetOfTaxAbstract to label_AccumulatedOtherComprehensiveIncomeLossNetOfTaxAbstract" xlink:to="label_AccumulatedOtherComprehensiveIncomeLossNetOfTaxAbstract" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_OtherCashEquivalentsAtCarryingValue" xlink:label="OtherCashEquivalentsAtCarryingValue" xlink:title="OtherCashEquivalentsAtCarryingValue" xlink:type="locator" />
    <link:label id="label_OtherCashEquivalentsAtCarryingValue" xlink:label="label_OtherCashEquivalentsAtCarryingValue" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_OtherCashEquivalentsAtCarryingValue" xlink:type="resource" xml:lang="en-US">Securities with original maturities of three months or less</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="OtherCashEquivalentsAtCarryingValue" xlink:title="label: OtherCashEquivalentsAtCarryingValue to label_OtherCashEquivalentsAtCarryingValue" xlink:to="label_OtherCashEquivalentsAtCarryingValue" xlink:type="arc" />
    <link:label id="label_OtherCashEquivalentsAtCarryingValue_2" xlink:label="label_OtherCashEquivalentsAtCarryingValue_2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_OtherCashEquivalentsAtCarryingValue" xlink:type="resource" xml:lang="en-US">Other Cash Equivalents at Carrying Value</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="OtherCashEquivalentsAtCarryingValue" xlink:title="label: OtherCashEquivalentsAtCarryingValue to label_OtherCashEquivalentsAtCarryingValue" xlink:to="label_OtherCashEquivalentsAtCarryingValue_2" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_MoneyMarketFundsAtCarryingValue" xlink:label="MoneyMarketFundsAtCarryingValue" xlink:title="MoneyMarketFundsAtCarryingValue" xlink:type="locator" />
    <link:label id="label_MoneyMarketFundsAtCarryingValue" xlink:label="label_MoneyMarketFundsAtCarryingValue" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_MoneyMarketFundsAtCarryingValue" xlink:type="resource" xml:lang="en-US">Money market funds</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="MoneyMarketFundsAtCarryingValue" xlink:title="label: MoneyMarketFundsAtCarryingValue to label_MoneyMarketFundsAtCarryingValue" xlink:to="label_MoneyMarketFundsAtCarryingValue" xlink:type="arc" />
    <link:label id="label_MoneyMarketFundsAtCarryingValue_2" xlink:label="label_MoneyMarketFundsAtCarryingValue_2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_MoneyMarketFundsAtCarryingValue" xlink:type="resource" xml:lang="en-US">Money Market Funds at Carrying Value</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="MoneyMarketFundsAtCarryingValue" xlink:title="label: MoneyMarketFundsAtCarryingValue to label_MoneyMarketFundsAtCarryingValue" xlink:to="label_MoneyMarketFundsAtCarryingValue_2" xlink:type="arc" />
    <link:loc xlink:href="atvi-20100630.xsd#atvi_CashAndTimeDepositsAtCarryingValue" xlink:label="CashAndTimeDepositsAtCarryingValue" xlink:title="CashAndTimeDepositsAtCarryingValue" xlink:type="locator" />
    <link:label id="label_CashAndTimeDepositsAtCarryingValue" xlink:label="label_CashAndTimeDepositsAtCarryingValue" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_CashAndTimeDepositsAtCarryingValue" xlink:type="resource" xml:lang="en-US">Cash and Time Deposits at Carrying Value</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="CashAndTimeDepositsAtCarryingValue" xlink:title="label: CashAndTimeDepositsAtCarryingValue to label_CashAndTimeDepositsAtCarryingValue" xlink:to="label_CashAndTimeDepositsAtCarryingValue" xlink:type="arc" />
    <link:label id="label_CashAndTimeDepositsAtCarryingValue_2" xlink:label="label_CashAndTimeDepositsAtCarryingValue_2" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_CashAndTimeDepositsAtCarryingValue" xlink:type="resource" xml:lang="en-US">Cash and time deposits</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="CashAndTimeDepositsAtCarryingValue" xlink:title="label: CashAndTimeDepositsAtCarryingValue to label_CashAndTimeDepositsAtCarryingValue" xlink:to="label_CashAndTimeDepositsAtCarryingValue_2" xlink:type="arc" />
    <link:label id="label_CashAndTimeDepositsAtCarryingValue_3" xlink:label="label_CashAndTimeDepositsAtCarryingValue_3" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:title="label_CashAndTimeDepositsAtCarryingValue" xlink:type="resource" xml:lang="en-US">This element represents unrestricted cash available for day-to-day operating needs and any certificate of deposit or savings account held by a bank or other financial institution for a short-term specified period of time. Because of their short-term, time deposits are considered highly liquid investments that are both readily convertible to known amounts of cash and so near their maturity that they present insignificant risk of changes in value because of changes in interest rates. Generally, only investments with original maturities of three months or less qualify under that definition. Original maturity means original maturity to the entity holding the investment. For example, both a three-month US Treasury bill and a three-year Treasury n
ote purchased three months from maturity qualify as cash equivalents. However, a Treasury note purchased three-years ago does not become a cash equivalent when its remaining maturity is three months.</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="CashAndTimeDepositsAtCarryingValue" xlink:title="label: CashAndTimeDepositsAtCarryingValue to label_CashAndTimeDepositsAtCarryingValue" xlink:to="label_CashAndTimeDepositsAtCarryingValue_3" xlink:type="arc" />
    <link:loc xlink:href="atvi-20100630.xsd#atvi_ScheduleOfCashAndCashEquivalentsAtCarryingValueDisclosureTextBlock" xlink:label="ScheduleOfCashAndCashEquivalentsAtCarryingValueDisclosureTextBlock" xlink:title="ScheduleOfCashAndCashEquivalentsAtCarryingValueDisclosureTextBlock" xlink:type="locator" />
    <link:label id="label_ScheduleOfCashAndCashEquivalentsAtCarryingValueDisclosureTextBlock" xlink:label="label_ScheduleOfCashAndCashEquivalentsAtCarryingValueDisclosureTextBlock" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_ScheduleOfCashAndCashEquivalentsAtCarryingValueDisclosureTextBlock" xlink:type="resource" xml:lang="en-US">Schedule of Cash and Cash Equivalents at Carrying Value Disclosure [Text Block]</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="ScheduleOfCashAndCashEquivalentsAtCarryingValueDisclosureTextBlock" xlink:title="label: ScheduleOfCashAndCashEquivalentsAtCarryingValueDisclosureTextBlock to label_ScheduleOfCashAndCashEquivalentsAtCarryingValueDisclosureTextBlock" xlink:to="label_ScheduleOfCashAndCashEquivalentsAtCarryingValueDisclosureTextBlock" xlink:type="arc" />
    <link:label id="label_ScheduleOfCashAndCashEquivalentsAtCarryingValueDisclosureTextBlock_2" xlink:label="label_ScheduleOfCashAndCashEquivalentsAtCarryingValueDisclosureTextBlock_2" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_ScheduleOfCashAndCashEquivalentsAtCarryingValueDisclosureTextBlock" xlink:type="resource" xml:lang="en-US">Summarizes the components of cash and cash equivalents</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="ScheduleOfCashAndCashEquivalentsAtCarryingValueDisclosureTextBlock" xlink:title="label: ScheduleOfCashAndCashEquivalentsAtCarryingValueDisclosureTextBlock to label_ScheduleOfCashAndCashEquivalentsAtCarryingValueDisclosureTextBlock" xlink:to="label_ScheduleOfCashAndCashEquivalentsAtCarryingValueDisclosureTextBlock_2" xlink:type="arc" />
    <link:label id="label_ScheduleOfCashAndCashEquivalentsAtCarryingValueDisclosureTextBlock_3" xlink:label="label_ScheduleOfCashAndCashEquivalentsAtCarryingValueDisclosureTextBlock_3" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:title="label_ScheduleOfCashAndCashEquivalentsAtCarryingValueDisclosureTextBlock" xlink:type="resource" xml:lang="en-US">This element represents schedule of cash and cash equivalents footnote disclosure, which may include the types of deposits and money market instruments, applicable carrying amounts and compensating balance arrangements.</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="ScheduleOfCashAndCashEquivalentsAtCarryingValueDisclosureTextBlock" xlink:title="label: ScheduleOfCashAndCashEquivalentsAtCarryingValueDisclosureTextBlock to label_ScheduleOfCashAndCashEquivalentsAtCarryingValueDisclosureTextBlock" xlink:to="label_ScheduleOfCashAndCashEquivalentsAtCarryingValueDisclosureTextBlock_3" xlink:type="arc" />
    <link:loc xlink:href="atvi-20100630.xsd#atvi_AmortizationWriteOffAndImpairmentOfSoftwareDevelopmentCostsAndIntellectualPropertyLicensesTextBlock" xlink:label="AmortizationWriteOffAndImpairmentOfSoftwareDevelopmentCostsAndIntellectualPropertyLicensesTextBlock" xlink:title="AmortizationWriteOffAndImpairmentOfSoftwareDevelopmentCostsAndIntellectualPropertyLicensesTextBlock" xlink:type="locator" />
    <link:label id="label_AmortizationWriteOffAndImpairmentOfSoftwareDevelopmentCostsAndIntellectualPropertyLicensesTextBlock" xlink:label="label_AmortizationWriteOffAndImpairmentOfSoftwareDevelopmentCostsAndIntellectualPropertyLicensesTextBlock" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_AmortizationWriteOffAndImpairmentOfSoftwareDevelopmentCostsAndIntellectualPropertyLicensesTextBlock" xlink:type="resource" xml:lang="en-US">Amortization Write-off and Impairment of Software Development Costs and Intellectual Property Licenses [Text Block]</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="AmortizationWriteOffAndImpairmentOfSoftwareDevelopmentCostsAndIntellectualPropertyLicensesTextBlock" xlink:title="label: AmortizationWriteOffAndImpairmentOfSoftwareDevelopmentCostsAndIntellectualPropertyLicensesTextBlock to label_AmortizationWriteOffAndImpairmentOfSoftwareDevelopmentCostsAndIntellectualPropertyLicensesTextBlock" xlink:to="label_AmortizationWriteOffAndImpairmentOfSoftwareDevelopmentCostsAndIntellectualPropertyLicensesTextBlock" xlink:type="arc" />
    <link:label id="label_AmortizationWriteOffAndImpairmentOfSoftwareDevelopmentCostsAndIntellectualPropertyLicensesTextBlock_2" xlink:label="label_AmortizationWriteOffAndImpairmentOfSoftwareDevelopmentCostsAndIntellectualPropertyLicensesTextBlock_2" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_AmortizationWriteOffAndImpairmentOfSoftwareDevelopmentCostsAndIntellectualPropertyLicensesTextBlock" xlink:type="resource" xml:lang="en-US">Amortization, write-offs and impairments</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="AmortizationWriteOffAndImpairmentOfSoftwareDevelopmentCostsAndIntellectualPropertyLicensesTextBlock" xlink:title="label: AmortizationWriteOffAndImpairmentOfSoftwareDevelopmentCostsAndIntellectualPropertyLicensesTextBlock to label_AmortizationWriteOffAndImpairmentOfSoftwareDevelopmentCostsAndIntellectualPropertyLicensesTextBlock" xlink:to="label_AmortizationWriteOffAndImpairmentOfSoftwareDevelopmentCostsAndIntellectualPropertyLicensesTextBlock_2" xlink:type="arc" />
    <link:label id="label_AmortizationWriteOffAndImpairmentOfSoftwareDevelopmentCostsAndIntellectualPropertyLicensesTextBlock_3" xlink:label="label_AmortizationWriteOffAndImpairmentOfSoftwareDevelopmentCostsAndIntellectualPropertyLicensesTextBlock_3" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:title="label_AmortizationWriteOffAndImpairmentOfSoftwareDevelopmentCostsAndIntellectualPropertyLicensesTextBlock" xlink:type="resource" xml:lang="en-US">This element represents amortization, write-off and impairment of software development costs and intellectual property licenses.</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="AmortizationWriteOffAndImpairmentOfSoftwareDevelopmentCostsAndIntellectualPropertyLicensesTextBlock" xlink:title="label: AmortizationWriteOffAndImpairmentOfSoftwareDevelopmentCostsAndIntellectualPropertyLicensesTextBlock to label_AmortizationWriteOffAndImpairmentOfSoftwareDevelopmentCostsAndIntellectualPropertyLicensesTextBlock" xlink:to="label_AmortizationWriteOffAndImpairmentOfSoftwareDevelopmentCostsAndIntellectualPropertyLicensesTextBlock_3" xlink:type="arc" />
    <link:loc xlink:href="atvi-20100630.xsd#atvi_ScheduleOfSoftwareDevelopmentCostsAndIntellectualPropertyLicensesTextBlock" xlink:label="ScheduleOfSoftwareDevelopmentCostsAndIntellectualPropertyLicensesTextBlock" xlink:title="ScheduleOfSoftwareDevelopmentCostsAndIntellectualPropertyLicensesTextBlock" xlink:type="locator" />
    <link:label id="label_ScheduleOfSoftwareDevelopmentCostsAndIntellectualPropertyLicensesTextBlock" xlink:label="label_ScheduleOfSoftwareDevelopmentCostsAndIntellectualPropertyLicensesTextBlock" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_ScheduleOfSoftwareDevelopmentCostsAndIntellectualPropertyLicensesTextBlock" xlink:type="resource" xml:lang="en-US">Schedule of Software Development Costs and Intellectual Property Licenses [Text Block]</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="ScheduleOfSoftwareDevelopmentCostsAndIntellectualPropertyLicensesTextBlock" xlink:title="label: ScheduleOfSoftwareDevelopmentCostsAndIntellectualPropertyLicensesTextBlock to label_ScheduleOfSoftwareDevelopmentCostsAndIntellectualPropertyLicensesTextBlock" xlink:to="label_ScheduleOfSoftwareDevelopmentCostsAndIntellectualPropertyLicensesTextBlock" xlink:type="arc" />
    <link:label id="label_ScheduleOfSoftwareDevelopmentCostsAndIntellectualPropertyLicensesTextBlock_2" xlink:label="label_ScheduleOfSoftwareDevelopmentCostsAndIntellectualPropertyLicensesTextBlock_2" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_ScheduleOfSoftwareDevelopmentCostsAndIntellectualPropertyLicensesTextBlock" xlink:type="resource" xml:lang="en-US">Summarizes the components of software development and intellectual property licenses</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="ScheduleOfSoftwareDevelopmentCostsAndIntellectualPropertyLicensesTextBlock" xlink:title="label: ScheduleOfSoftwareDevelopmentCostsAndIntellectualPropertyLicensesTextBlock to label_ScheduleOfSoftwareDevelopmentCostsAndIntellectualPropertyLicensesTextBlock" xlink:to="label_ScheduleOfSoftwareDevelopmentCostsAndIntellectualPropertyLicensesTextBlock_2" xlink:type="arc" />
    <link:label id="label_ScheduleOfSoftwareDevelopmentCostsAndIntellectualPropertyLicensesTextBlock_3" xlink:label="label_ScheduleOfSoftwareDevelopmentCostsAndIntellectualPropertyLicensesTextBlock_3" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:title="label_ScheduleOfSoftwareDevelopmentCostsAndIntellectualPropertyLicensesTextBlock" xlink:type="resource" xml:lang="en-US">This element represents schedule of software development costs and intellectual property licenses.</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="ScheduleOfSoftwareDevelopmentCostsAndIntellectualPropertyLicensesTextBlock" xlink:title="label: ScheduleOfSoftwareDevelopmentCostsAndIntellectualPropertyLicensesTextBlock to label_ScheduleOfSoftwareDevelopmentCostsAndIntellectualPropertyLicensesTextBlock" xlink:to="label_ScheduleOfSoftwareDevelopmentCostsAndIntellectualPropertyLicensesTextBlock_3" xlink:type="arc" />
    <link:loc xlink:href="atvi-20100630.xsd#atvi_SoftwareDevelopmentCosts" xlink:label="SoftwareDevelopmentCosts" xlink:title="SoftwareDevelopmentCosts" xlink:type="locator" />
    <link:label id="label_SoftwareDevelopmentCosts" xlink:label="label_SoftwareDevelopmentCosts" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:title="label_SoftwareDevelopmentCosts" xlink:type="resource" xml:lang="en-US">Total software development costs</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="SoftwareDevelopmentCosts" xlink:title="label: SoftwareDevelopmentCosts to label_SoftwareDevelopmentCosts" xlink:to="label_SoftwareDevelopmentCosts" xlink:type="arc" />
    <link:label id="label_SoftwareDevelopmentCosts_2" xlink:label="label_SoftwareDevelopmentCosts_2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_SoftwareDevelopmentCosts" xlink:type="resource" xml:lang="en-US">Software Development Costs</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="SoftwareDevelopmentCosts" xlink:title="label: SoftwareDevelopmentCosts to label_SoftwareDevelopmentCosts" xlink:to="label_SoftwareDevelopmentCosts_2" xlink:type="arc" />
    <link:label id="label_SoftwareDevelopmentCosts_3" xlink:label="label_SoftwareDevelopmentCosts_3" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:title="label_SoftwareDevelopmentCosts" xlink:type="resource" xml:lang="en-US">Capitalization of certain software development costs incurred after technological feasibility of the software is established.</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="SoftwareDevelopmentCosts" xlink:title="label: SoftwareDevelopmentCosts to label_SoftwareDevelopmentCosts" xlink:to="label_SoftwareDevelopmentCosts_3" xlink:type="arc" />
    <link:loc xlink:href="atvi-20100630.xsd#atvi_DistributedEarningsToCommonShareholders" xlink:label="DistributedEarningsToCommonShareholders" xlink:title="DistributedEarningsToCommonShareholders" xlink:type="locator" />
    <link:label id="label_DistributedEarningsToCommonShareholders" xlink:label="label_DistributedEarningsToCommonShareholders" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_DistributedEarningsToCommonShareholders" xlink:type="resource" xml:lang="en-US">Distributed Earnings to Common Shareholders</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="DistributedEarningsToCommonShareholders" xlink:title="label: DistributedEarningsToCommonShareholders to label_DistributedEarningsToCommonShareholders" xlink:to="label_DistributedEarningsToCommonShareholders" xlink:type="arc" />
    <link:label id="label_DistributedEarningsToCommonShareholders_2" xlink:label="label_DistributedEarningsToCommonShareholders_2" xlink:role="http://xbrl.us/us-gaap/role/label/negated" xlink:title="label_DistributedEarningsToCommonShareholders" xlink:type="resource" xml:lang="en-US">Less: Distributed earnings to common shareholders</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="DistributedEarningsToCommonShareholders" xlink:title="label: DistributedEarningsToCommonShareholders to label_DistributedEarningsToCommonShareholders" xlink:to="label_DistributedEarningsToCommonShareholders_2" xlink:type="arc" />
    <link:label id="label_DistributedEarningsToCommonShareholders_3" xlink:label="label_DistributedEarningsToCommonShareholders_3" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_DistributedEarningsToCommonShareholders" xlink:type="resource" xml:lang="en-US">Add back: Distributed earnings to common shareholders</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="DistributedEarningsToCommonShareholders" xlink:title="label: DistributedEarningsToCommonShareholders to label_DistributedEarningsToCommonShareholders" xlink:to="label_DistributedEarningsToCommonShareholders_3" xlink:type="arc" />
    <link:label id="label_DistributedEarningsToCommonShareholders_4" xlink:label="label_DistributedEarningsToCommonShareholders_4" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:title="label_DistributedEarningsToCommonShareholders" xlink:type="resource" xml:lang="en-US">This element represents distributed earnings to common shareholders.</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="DistributedEarningsToCommonShareholders" xlink:title="label: DistributedEarningsToCommonShareholders to label_DistributedEarningsToCommonShareholders" xlink:to="label_DistributedEarningsToCommonShareholders_4" xlink:type="arc" />
    <link:loc xlink:href="atvi-20100630.xsd#atvi_DistributedEarningsToUnvestedShareBasedAwardsParticipatingSecuritiesEPSNumeratorAdjustment" xlink:label="DistributedEarningsToUnvestedShareBasedAwardsParticipatingSecuritiesEPSNumeratorAdjustment" xlink:title="DistributedEarningsToUnvestedShareBasedAwardsParticipatingSecuritiesEPSNumeratorAdjustment" xlink:type="locator" />
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    <link:label id="label_DistributedEarningsToUnvestedShareBasedAwardsParticipatingSecuritiesEPSNumeratorAdjustment_3" xlink:label="label_DistributedEarningsToUnvestedShareBasedAwardsParticipatingSecuritiesEPSNumeratorAdjustment_3" xlink:role="http://xbrl.us/us-gaap/role/label/negated" xlink:title="label_DistributedEarningsToUnvestedShareBasedAwardsParticipatingSecuritiesEPSNumeratorAdjustment" xlink:type="resource" xml:lang="en-US">Less: Distributed earnings to unvested share-based awards that participate in earnings</link:label>
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    <link:label id="label_DistributedEarningsToUnvestedShareBasedAwardsParticipatingSecuritiesEPSNumeratorAdjustment" xlink:label="label_DistributedEarningsToUnvestedShareBasedAwardsParticipatingSecuritiesEPSNumeratorAdjustment" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:title="label_DistributedEarningsToUnvestedShareBasedAwardsParticipatingSecuritiesEPSNumeratorAdjustment" xlink:type="resource" xml:lang="en-US">The distributed earnings to unvested share-based awards that participate in earnings.</link:label>
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    <link:loc xlink:href="atvi-20100630.xsd#atvi_UndistributedEarningsLoss" xlink:label="UndistributedEarningsLoss" xlink:title="UndistributedEarningsLoss" xlink:type="locator" />
    <link:label id="label_UndistributedEarningsLoss" xlink:label="label_UndistributedEarningsLoss" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_UndistributedEarningsLoss" xlink:type="resource" xml:lang="en-US">Undistributed Earnings (Loss)</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="UndistributedEarningsLoss" xlink:title="label: UndistributedEarningsLoss to label_UndistributedEarningsLoss" xlink:to="label_UndistributedEarningsLoss" xlink:type="arc" />
    <link:label id="label_UndistributedEarningsLoss_2" xlink:label="label_UndistributedEarningsLoss_2" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:title="label_UndistributedEarningsLoss" xlink:type="resource" xml:lang="en-US">Undistributed earnings</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="UndistributedEarningsLoss" xlink:title="label: UndistributedEarningsLoss to label_UndistributedEarningsLoss" xlink:to="label_UndistributedEarningsLoss_2" xlink:type="arc" />
    <link:label id="label_UndistributedEarningsLoss_3" xlink:label="label_UndistributedEarningsLoss_3" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:title="label_UndistributedEarningsLoss" xlink:type="resource" xml:lang="en-US">This element represents undistributed earnings or loss.</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="UndistributedEarningsLoss" xlink:title="label: UndistributedEarningsLoss to label_UndistributedEarningsLoss" xlink:to="label_UndistributedEarningsLoss_3" xlink:type="arc" />
    <link:loc xlink:href="atvi-20100630.xsd#atvi_UndistributedEarningsToUnvestedShareBasedAwardsParticipatingSecuritiesEPSNumeratorAdjustment" xlink:label="UndistributedEarningsToUnvestedShareBasedAwardsParticipatingSecuritiesEPSNumeratorAdjustment" xlink:title="UndistributedEarningsToUnvestedShareBasedAwardsParticipatingSecuritiesEPSNumeratorAdjustment" xlink:type="locator" />
    <link:label id="label_UndistributedEarningsToUnvestedShareBasedAwardsParticipatingSecuritiesEPSNumeratorAdjustment_2" xlink:label="label_UndistributedEarningsToUnvestedShareBasedAwardsParticipatingSecuritiesEPSNumeratorAdjustment_2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_UndistributedEarningsToUnvestedShareBasedAwardsParticipatingSecuritiesEPSNumeratorAdjustment" xlink:type="resource" xml:lang="en-US">Undistributed Earnings to Unvested Share-based Awards Participating Securities EPS Numerator Adjustment</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="UndistributedEarningsToUnvestedShareBasedAwardsParticipatingSecuritiesEPSNumeratorAdjustment" xlink:title="label: UndistributedEarningsToUnvestedShareBasedAwardsParticipatingSecuritiesEPSNumeratorAdjustment to label_UndistributedEarningsToUnvestedShareBasedAwardsParticipatingSecuritiesEPSNumeratorAdjustment" xlink:to="label_UndistributedEarningsToUnvestedShareBasedAwardsParticipatingSecuritiesEPSNumeratorAdjustment_2" xlink:type="arc" />
    <link:label id="label_UndistributedEarningsToUnvestedShareBasedAwardsParticipatingSecuritiesEPSNumeratorAdjustment_3" xlink:label="label_UndistributedEarningsToUnvestedShareBasedAwardsParticipatingSecuritiesEPSNumeratorAdjustment_3" xlink:role="http://xbrl.us/us-gaap/role/label/negated" xlink:title="label_UndistributedEarningsToUnvestedShareBasedAwardsParticipatingSecuritiesEPSNumeratorAdjustment" xlink:type="resource" xml:lang="en-US">Less: Undistributed earnings allocated to unvested share-based awards that participate in earnings</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="UndistributedEarningsToUnvestedShareBasedAwardsParticipatingSecuritiesEPSNumeratorAdjustment" xlink:title="label: UndistributedEarningsToUnvestedShareBasedAwardsParticipatingSecuritiesEPSNumeratorAdjustment to label_UndistributedEarningsToUnvestedShareBasedAwardsParticipatingSecuritiesEPSNumeratorAdjustment" xlink:to="label_UndistributedEarningsToUnvestedShareBasedAwardsParticipatingSecuritiesEPSNumeratorAdjustment_3" xlink:type="arc" />
    <link:label id="label_UndistributedEarningsToUnvestedShareBasedAwardsParticipatingSecuritiesEPSNumeratorAdjustment" xlink:label="label_UndistributedEarningsToUnvestedShareBasedAwardsParticipatingSecuritiesEPSNumeratorAdjustment" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:title="label_UndistributedEarningsToUnvestedShareBasedAwardsParticipatingSecuritiesEPSNumeratorAdjustment" xlink:type="resource" xml:lang="en-US">The undistributed earnings allocated to unvested share-based awards that participate in earnings.</link:label>
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    <link:loc xlink:href="atvi-20100630.xsd#atvi_UndistributedEarningsAllocatedToCommonShareholders" xlink:label="UndistributedEarningsAllocatedToCommonShareholders" xlink:title="UndistributedEarningsAllocatedToCommonShareholders" xlink:type="locator" />
    <link:label id="label_UndistributedEarningsAllocatedToCommonShareholders" xlink:label="label_UndistributedEarningsAllocatedToCommonShareholders" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_UndistributedEarningsAllocatedToCommonShareholders" xlink:type="resource" xml:lang="en-US">Undistributed Earnings Allocated to Common Shareholders</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="UndistributedEarningsAllocatedToCommonShareholders" xlink:title="label: UndistributedEarningsAllocatedToCommonShareholders to label_UndistributedEarningsAllocatedToCommonShareholders" xlink:to="label_UndistributedEarningsAllocatedToCommonShareholders" xlink:type="arc" />
    <link:label id="label_UndistributedEarningsAllocatedToCommonShareholders_2" xlink:label="label_UndistributedEarningsAllocatedToCommonShareholders_2" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:title="label_UndistributedEarningsAllocatedToCommonShareholders" xlink:type="resource" xml:lang="en-US">Undistributed earnings allocated to common shareholders</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="UndistributedEarningsAllocatedToCommonShareholders" xlink:title="label: UndistributedEarningsAllocatedToCommonShareholders to label_UndistributedEarningsAllocatedToCommonShareholders" xlink:to="label_UndistributedEarningsAllocatedToCommonShareholders_2" xlink:type="arc" />
    <link:label id="label_UndistributedEarningsAllocatedToCommonShareholders_3" xlink:label="label_UndistributedEarningsAllocatedToCommonShareholders_3" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:title="label_UndistributedEarningsAllocatedToCommonShareholders" xlink:type="resource" xml:lang="en-US">This element represents undistributed earnings to common shareholders.</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="UndistributedEarningsAllocatedToCommonShareholders" xlink:title="label: UndistributedEarningsAllocatedToCommonShareholders to label_UndistributedEarningsAllocatedToCommonShareholders" xlink:to="label_UndistributedEarningsAllocatedToCommonShareholders_3" xlink:type="arc" />
    <link:loc xlink:href="atvi-20100630.xsd#atvi_FairValueAssetsMeasuredOnRecurringBasisMoneyMarketFunds" xlink:label="FairValueAssetsMeasuredOnRecurringBasisMoneyMarketFunds" xlink:title="FairValueAssetsMeasuredOnRecurringBasisMoneyMarketFunds" xlink:type="locator" />
    <link:label id="label_FairValueAssetsMeasuredOnRecurringBasisMoneyMarketFunds" xlink:label="label_FairValueAssetsMeasuredOnRecurringBasisMoneyMarketFunds" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_FairValueAssetsMeasuredOnRecurringBasisMoneyMarketFunds" xlink:type="resource" xml:lang="en-US">Fair Value Assets Measured on Recurring Basis Money Market Funds</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="FairValueAssetsMeasuredOnRecurringBasisMoneyMarketFunds" xlink:title="label: FairValueAssetsMeasuredOnRecurringBasisMoneyMarketFunds to label_FairValueAssetsMeasuredOnRecurringBasisMoneyMarketFunds" xlink:to="label_FairValueAssetsMeasuredOnRecurringBasisMoneyMarketFunds" xlink:type="arc" />
    <link:label id="label_FairValueAssetsMeasuredOnRecurringBasisMoneyMarketFunds_2" xlink:label="label_FairValueAssetsMeasuredOnRecurringBasisMoneyMarketFunds_2" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_FairValueAssetsMeasuredOnRecurringBasisMoneyMarketFunds" xlink:type="resource" xml:lang="en-US">Money market funds</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="FairValueAssetsMeasuredOnRecurringBasisMoneyMarketFunds" xlink:title="label: FairValueAssetsMeasuredOnRecurringBasisMoneyMarketFunds to label_FairValueAssetsMeasuredOnRecurringBasisMoneyMarketFunds" xlink:to="label_FairValueAssetsMeasuredOnRecurringBasisMoneyMarketFunds_2" xlink:type="arc" />
    <link:label id="label_FairValueAssetsMeasuredOnRecurringBasisMoneyMarketFunds_3" xlink:label="label_FairValueAssetsMeasuredOnRecurringBasisMoneyMarketFunds_3" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:title="label_FairValueAssetsMeasuredOnRecurringBasisMoneyMarketFunds" xlink:type="resource" xml:lang="en-US">This element represents money market funds measured at fair value on a recurring basis.</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="FairValueAssetsMeasuredOnRecurringBasisMoneyMarketFunds" xlink:title="label: FairValueAssetsMeasuredOnRecurringBasisMoneyMarketFunds to label_FairValueAssetsMeasuredOnRecurringBasisMoneyMarketFunds" xlink:to="label_FairValueAssetsMeasuredOnRecurringBasisMoneyMarketFunds_3" xlink:type="arc" />
    <link:loc xlink:href="atvi-20100630.xsd#atvi_FairValueAssetsMeasuredOnRecurringBasisOtherCashEquivalents" xlink:label="FairValueAssetsMeasuredOnRecurringBasisOtherCashEquivalents" xlink:title="FairValueAssetsMeasuredOnRecurringBasisOtherCashEquivalents" xlink:type="locator" />
    <link:label id="label_FairValueAssetsMeasuredOnRecurringBasisOtherCashEquivalents" xlink:label="label_FairValueAssetsMeasuredOnRecurringBasisOtherCashEquivalents" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_FairValueAssetsMeasuredOnRecurringBasisOtherCashEquivalents" xlink:type="resource" xml:lang="en-US">Fair Value Assets Measured on Recurring Basis Other Cash Equivalents</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="FairValueAssetsMeasuredOnRecurringBasisOtherCashEquivalents" xlink:title="label: FairValueAssetsMeasuredOnRecurringBasisOtherCashEquivalents to label_FairValueAssetsMeasuredOnRecurringBasisOtherCashEquivalents" xlink:to="label_FairValueAssetsMeasuredOnRecurringBasisOtherCashEquivalents" xlink:type="arc" />
    <link:label id="label_FairValueAssetsMeasuredOnRecurringBasisOtherCashEquivalents_2" xlink:label="label_FairValueAssetsMeasuredOnRecurringBasisOtherCashEquivalents_2" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_FairValueAssetsMeasuredOnRecurringBasisOtherCashEquivalents" xlink:type="resource" xml:lang="en-US">U.S. treasuries with original maturities of three months or less</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="FairValueAssetsMeasuredOnRecurringBasisOtherCashEquivalents" xlink:title="label: FairValueAssetsMeasuredOnRecurringBasisOtherCashEquivalents to label_FairValueAssetsMeasuredOnRecurringBasisOtherCashEquivalents" xlink:to="label_FairValueAssetsMeasuredOnRecurringBasisOtherCashEquivalents_2" xlink:type="arc" />
    <link:label id="label_FairValueAssetsMeasuredOnRecurringBasisOtherCashEquivalents_3" xlink:label="label_FairValueAssetsMeasuredOnRecurringBasisOtherCashEquivalents_3" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:title="label_FairValueAssetsMeasuredOnRecurringBasisOtherCashEquivalents" xlink:type="resource" xml:lang="en-US">This element represents other cash equivalents measured at fair value on a recurring basis.</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="FairValueAssetsMeasuredOnRecurringBasisOtherCashEquivalents" xlink:title="label: FairValueAssetsMeasuredOnRecurringBasisOtherCashEquivalents to label_FairValueAssetsMeasuredOnRecurringBasisOtherCashEquivalents" xlink:to="label_FairValueAssetsMeasuredOnRecurringBasisOtherCashEquivalents_3" xlink:type="arc" />
    <link:loc xlink:href="atvi-20100630.xsd#atvi_FairValueAssetsAndFairValueLiabilitiesMeasuredOnRecurringBasisUnobservableInputReconciliationTable" xlink:label="FairValueAssetsAndFairValueLiabilitiesMeasuredOnRecurringBasisUnobservableInputReconciliationTable" xlink:title="FairValueAssetsAndFairValueLiabilitiesMeasuredOnRecurringBasisUnobservableInputReconciliationTable" xlink:type="locator" />
    <link:label id="label_FairValueAssetsAndFairValueLiabilitiesMeasuredOnRecurringBasisUnobservableInputReconciliationTable" xlink:label="label_FairValueAssetsAndFairValueLiabilitiesMeasuredOnRecurringBasisUnobservableInputReconciliationTable" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_FairValueAssetsAndFairValueLiabilitiesMeasuredOnRecurringBasisUnobservableInputReconciliationTable" xlink:type="resource" xml:lang="en-US">Fair Value Assets and Fair Value Liabilities Measured on Recurring Basis Unobservable Input Reconciliation [Table]</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="FairValueAssetsAndFairValueLiabilitiesMeasuredOnRecurringBasisUnobservableInputReconciliationTable" xlink:title="label: FairValueAssetsAndFairValueLiabilitiesMeasuredOnRecurringBasisUnobservableInputReconciliationTable to label_FairValueAssetsAndFairValueLiabilitiesMeasuredOnRecurringBasisUnobservableInputReconciliationTable" xlink:to="label_FairValueAssetsAndFairValueLiabilitiesMeasuredOnRecurringBasisUnobservableInputReconciliationTable" xlink:type="arc" />
    <link:label id="label_FairValueAssetsAndFairValueLiabilitiesMeasuredOnRecurringBasisUnobservableInputReconciliationTable_2" xlink:label="label_FairValueAssetsAndFairValueLiabilitiesMeasuredOnRecurringBasisUnobservableInputReconciliationTable_2" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:title="label_FairValueAssetsAndFairValueLiabilitiesMeasuredOnRecurringBasisUnobservableInputReconciliationTable" xlink:type="resource" xml:lang="en-US">Summarization of information required and determined to be provided for purposes of reconciling beginning and ending balances of fair value measurements of assets and liabilities using significant unobservable inputs (Level 3). Such reconciliation, separately presenting changes during the period, at a minimum, may include: (1) total gains or losses for the period (realized and unrealized), segregating those gains or losses included in earnings (or changes in net assets), and a description of where those gains or losses included in earnings (or changes i
n net assets) are reported in the statement of income (or activities); (2) purchases, sales, issuances, and settlements (net); and (3) transfers in and transfers out of Level 3 (for example, transfers due to changes in the observability of significant inputs).</link:label>
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    <link:loc xlink:href="atvi-20100630.xsd#atvi_FairValueAssetsAndFairValueLiabilitiesMeasuredOnRecurringBasisUnobservableInputReconciliationTypesAxis" xlink:label="FairValueAssetsAndFairValueLiabilitiesMeasuredOnRecurringBasisUnobservableInputReconciliationTypesAxis" xlink:title="FairValueAssetsAndFairValueLiabilitiesMeasuredOnRecurringBasisUnobservableInputReconciliationTypesAxis" xlink:type="locator" />
    <link:label id="label_FairValueAssetsAndFairValueLiabilitiesMeasuredOnRecurringBasisUnobservableInputReconciliationTypesAxis" xlink:label="label_FairValueAssetsAndFairValueLiabilitiesMeasuredOnRecurringBasisUnobservableInputReconciliationTypesAxis" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_FairValueAssetsAndFairValueLiabilitiesMeasuredOnRecurringBasisUnobservableInputReconciliationTypesAxis" xlink:type="resource" xml:lang="en-US">Fair Value Assets and Fair Value Liabilities Measured on Recurring Basis Unobservable Input Reconciliation Types [Axis]</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="FairValueAssetsAndFairValueLiabilitiesMeasuredOnRecurringBasisUnobservableInputReconciliationTypesAxis" xlink:title="label: FairValueAssetsAndFairValueLiabilitiesMeasuredOnRecurringBasisUnobservableInputReconciliationTypesAxis to label_FairValueAssetsAndFairValueLiabilitiesMeasuredOnRecurringBasisUnobservableInputReconciliationTypesAxis" xlink:to="label_FairValueAssetsAndFairValueLiabilitiesMeasuredOnRecurringBasisUnobservableInputReconciliationTypesAxis" xlink:type="arc" />
    <link:label id="label_FairValueAssetsAndFairValueLiabilitiesMeasuredOnRecurringBasisUnobservableInputReconciliationTypesAxis_2" xlink:label="label_FairValueAssetsAndFairValueLiabilitiesMeasuredOnRecurringBasisUnobservableInputReconciliationTypesAxis_2" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:title="label_FairValueAssetsAndFairValueLiabilitiesMeasuredOnRecurringBasisUnobservableInputReconciliationTypesAxis" xlink:type="resource" xml:lang="en-US">This element represents a number of concepts which are required or determined to be provided for purposes of reconciling beginning and ending balances of fair value measurements of assets and liabilities using significant unobservable inputs (Level 3). Such reconciliation, separately presenting changes during the period, at a minimum, may include: (1) total gains or losses for the period (realized and unrealized), segregating those gains or losses included in earnings (or changes in net assets), and a description of where those gains or loss
es included in earnings (or changes in net assets) are reported in the statement of income (or activities); (2) purchases, sales, issuances, and settlements (net); and (3) transfers in and transfers out of Level 3 (for example, transfers due to changes in the observability of significant inputs).</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="FairValueAssetsAndFairValueLiabilitiesMeasuredOnRecurringBasisUnobservableInputReconciliationTypesAxis" xlink:title="label: FairValueAssetsAndFairValueLiabilitiesMeasuredOnRecurringBasisUnobservableInputReconciliationTypesAxis to label_FairValueAssetsAndFairValueLiabilitiesMeasuredOnRecurringBasisUnobservableInputReconciliationTypesAxis" xlink:to="label_FairValueAssetsAndFairValueLiabilitiesMeasuredOnRecurringBasisUnobservableInputReconciliationTypesAxis_2" xlink:type="arc" />
    <link:loc xlink:href="atvi-20100630.xsd#atvi_FairValueAssetsAndFairValueLiabilitiesMeasuredOnRecurringBasisUnobservableInputReconciliationTypesDomain" xlink:label="FairValueAssetsAndFairValueLiabilitiesMeasuredOnRecurringBasisUnobservableInputReconciliationTypesDomain" xlink:title="FairValueAssetsAndFairValueLiabilitiesMeasuredOnRecurringBasisUnobservableInputReconciliationTypesDomain" xlink:type="locator" />
    <link:label id="label_FairValueAssetsAndFairValueLiabilitiesMeasuredOnRecurringBasisUnobservableInputReconciliationTypesDomain" xlink:label="label_FairValueAssetsAndFairValueLiabilitiesMeasuredOnRecurringBasisUnobservableInputReconciliationTypesDomain" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_FairValueAssetsAndFairValueLiabilitiesMeasuredOnRecurringBasisUnobservableInputReconciliationTypesDomain" xlink:type="resource" xml:lang="en-US">Fair Value Assets and Fair Value Liabilities Measured on Recurring Basis Unobservable Input Reconciliation Types [Domain]</link:label>
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    <link:label id="label_FairValueAssetsAndFairValueLiabilitiesMeasuredOnRecurringBasisUnobservableInputReconciliationTypesDomain_2" xlink:label="label_FairValueAssetsAndFairValueLiabilitiesMeasuredOnRecurringBasisUnobservableInputReconciliationTypesDomain_2" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:title="label_FairValueAssetsAndFairValueLiabilitiesMeasuredOnRecurringBasisUnobservableInputReconciliationTypesDomain" xlink:type="resource" xml:lang="en-US">This element provides general categories of investment (assets) and investment (liabilities) for which the fair value measurement of assets and liabilities using significant unobservable inputs (Level 3), a reconciliation of the beginning and ending balances, separately presenting changes during the period attributable to the following: (1) total gains or losses for the period (realized and unrealized), segregating those gains or losses included in earnings (or changes in net assets), and a description of where those gains or losses in
cluded in earnings (or changes in net assets) are reported in the statement of income (or activities); (2) purchases, sales, issuances, and settlements (net); and (3) transfers in and transfers out of Level 3 (for example, transfers due to changes in the observability of significant inputs).</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="FairValueAssetsAndFairValueLiabilitiesMeasuredOnRecurringBasisUnobservableInputReconciliationTypesDomain" xlink:title="label: FairValueAssetsAndFairValueLiabilitiesMeasuredOnRecurringBasisUnobservableInputReconciliationTypesDomain to label_FairValueAssetsAndFairValueLiabilitiesMeasuredOnRecurringBasisUnobservableInputReconciliationTypesDomain" xlink:to="label_FairValueAssetsAndFairValueLiabilitiesMeasuredOnRecurringBasisUnobservableInputReconciliationTypesDomain_2" xlink:type="arc" />
    <link:loc xlink:href="atvi-20100630.xsd#atvi_FairValueAssetsAndFairValueLiabilitiesMeasuredOnRecurringBasisUnobservableInputReconciliationAssetAndLiabilityLineItem" xlink:label="FairValueAssetsAndFairValueLiabilitiesMeasuredOnRecurringBasisUnobservableInputReconciliationAssetAndLiabilityLineItem" xlink:title="FairValueAssetsAndFairValueLiabilitiesMeasuredOnRecurringBasisUnobservableInputReconciliationAssetAndLiabilityLineItem" xlink:type="locator" />
    <link:label id="label_FairValueAssetsAndFairValueLiabilitiesMeasuredOnRecurringBasisUnobservableInputReconciliationAssetAndLiabilityLineItem" xlink:label="label_FairValueAssetsAndFairValueLiabilitiesMeasuredOnRecurringBasisUnobservableInputReconciliationAssetAndLiabilityLineItem" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_FairValueAssetsAndFairValueLiabilitiesMeasuredOnRecurringBasisUnobservableInputReconciliationAssetAndLiabilityLineItem" xlink:type="resource" xml:lang="en-US">Fair Value Assets and Fair Value Liabilities Measured on Recurring Basis Unobservable Input Reconciliation Asset and Liability</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="FairValueAssetsAndFairValueLiabilitiesMeasuredOnRecurringBasisUnobservableInputReconciliationAssetAndLiabilityLineItem" xlink:title="label: FairValueAssetsAndFairValueLiabilitiesMeasuredOnRecurringBasisUnobservableInputReconciliationAssetAndLiabilityLineItem to label_FairValueAssetsAndFairValueLiabilitiesMeasuredOnRecurringBasisUnobservableInputReconciliationAssetAndLiabilityLineItem" xlink:to="label_FairValueAssetsAndFairValueLiabilitiesMeasuredOnRecurringBasisUnobservableInputReconciliationAssetAndLiabilityLineItem" xlink:type="arc" />
    <link:loc xlink:href="atvi-20100630.xsd#atvi_PercentageOfAssetsMeasuredOnRecurringBasisAtFairValueUsingSignificantUnobservableInputs" xlink:label="PercentageOfAssetsMeasuredOnRecurringBasisAtFairValueUsingSignificantUnobservableInputs" xlink:title="PercentageOfAssetsMeasuredOnRecurringBasisAtFairValueUsingSignificantUnobservableInputs" xlink:type="locator" />
    <link:label id="label_PercentageOfAssetsMeasuredOnRecurringBasisAtFairValueUsingSignificantUnobservableInputs" xlink:label="label_PercentageOfAssetsMeasuredOnRecurringBasisAtFairValueUsingSignificantUnobservableInputs" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_PercentageOfAssetsMeasuredOnRecurringBasisAtFairValueUsingSignificantUnobservableInputs" xlink:type="resource" xml:lang="en-US">Percentage of Assets Measured on Recurring Basis at Fair Value Using Significant Unobservable Inputs</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="PercentageOfAssetsMeasuredOnRecurringBasisAtFairValueUsingSignificantUnobservableInputs" xlink:title="label: PercentageOfAssetsMeasuredOnRecurringBasisAtFairValueUsingSignificantUnobservableInputs to label_PercentageOfAssetsMeasuredOnRecurringBasisAtFairValueUsingSignificantUnobservableInputs" xlink:to="label_PercentageOfAssetsMeasuredOnRecurringBasisAtFairValueUsingSignificantUnobservableInputs" xlink:type="arc" />
    <link:label id="label_PercentageOfAssetsMeasuredOnRecurringBasisAtFairValueUsingSignificantUnobservableInputs_2" xlink:label="label_PercentageOfAssetsMeasuredOnRecurringBasisAtFairValueUsingSignificantUnobservableInputs_2" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_PercentageOfAssetsMeasuredOnRecurringBasisAtFairValueUsingSignificantUnobservableInputs" xlink:type="resource" xml:lang="en-US">Percentage of assets measured on recurring basis at fair value using significant unobservable inputs (in hundredths)</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="PercentageOfAssetsMeasuredOnRecurringBasisAtFairValueUsingSignificantUnobservableInputs" xlink:title="label: PercentageOfAssetsMeasuredOnRecurringBasisAtFairValueUsingSignificantUnobservableInputs to label_PercentageOfAssetsMeasuredOnRecurringBasisAtFairValueUsingSignificantUnobservableInputs" xlink:to="label_PercentageOfAssetsMeasuredOnRecurringBasisAtFairValueUsingSignificantUnobservableInputs_2" xlink:type="arc" />
    <link:label id="label_PercentageOfAssetsMeasuredOnRecurringBasisAtFairValueUsingSignificantUnobservableInputs_3" xlink:label="label_PercentageOfAssetsMeasuredOnRecurringBasisAtFairValueUsingSignificantUnobservableInputs_3" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:title="label_PercentageOfAssetsMeasuredOnRecurringBasisAtFairValueUsingSignificantUnobservableInputs" xlink:type="resource" xml:lang="en-US">This element represents percentage of assets measured on recurring basis at fair value using significant unobservable Inputs.</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="PercentageOfAssetsMeasuredOnRecurringBasisAtFairValueUsingSignificantUnobservableInputs" xlink:title="label: PercentageOfAssetsMeasuredOnRecurringBasisAtFairValueUsingSignificantUnobservableInputs to label_PercentageOfAssetsMeasuredOnRecurringBasisAtFairValueUsingSignificantUnobservableInputs" xlink:to="label_PercentageOfAssetsMeasuredOnRecurringBasisAtFairValueUsingSignificantUnobservableInputs_3" xlink:type="arc" />
    <link:loc xlink:href="atvi-20100630.xsd#atvi_FairValueAssetsMeasuredOnNonrecurringBasisIntangibleAssets" xlink:label="FairValueAssetsMeasuredOnNonrecurringBasisIntangibleAssets" xlink:title="FairValueAssetsMeasuredOnNonrecurringBasisIntangibleAssets" xlink:type="locator" />
    <link:label id="label_FairValueAssetsMeasuredOnNonrecurringBasisIntangibleAssets_2" xlink:label="label_FairValueAssetsMeasuredOnNonrecurringBasisIntangibleAssets_2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_FairValueAssetsMeasuredOnNonrecurringBasisIntangibleAssets" xlink:type="resource" xml:lang="en-US">Fair Value Assets Measured on Nonrecurring Basis Intangible Assets</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="FairValueAssetsMeasuredOnNonrecurringBasisIntangibleAssets" xlink:title="label: FairValueAssetsMeasuredOnNonrecurringBasisIntangibleAssets to label_FairValueAssetsMeasuredOnNonrecurringBasisIntangibleAssets" xlink:to="label_FairValueAssetsMeasuredOnNonrecurringBasisIntangibleAssets_2" xlink:type="arc" />
    <link:label id="label_FairValueAssetsMeasuredOnNonrecurringBasisIntangibleAssets_3" xlink:label="label_FairValueAssetsMeasuredOnNonrecurringBasisIntangibleAssets_3" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_FairValueAssetsMeasuredOnNonrecurringBasisIntangibleAssets" xlink:type="resource" xml:lang="en-US">Intangible assets, net</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="FairValueAssetsMeasuredOnNonrecurringBasisIntangibleAssets" xlink:title="label: FairValueAssetsMeasuredOnNonrecurringBasisIntangibleAssets to label_FairValueAssetsMeasuredOnNonrecurringBasisIntangibleAssets" xlink:to="label_FairValueAssetsMeasuredOnNonrecurringBasisIntangibleAssets_3" xlink:type="arc" />
    <link:label id="label_FairValueAssetsMeasuredOnNonrecurringBasisIntangibleAssets" xlink:label="label_FairValueAssetsMeasuredOnNonrecurringBasisIntangibleAssets" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:title="label_FairValueAssetsMeasuredOnNonrecurringBasisIntangibleAssets" xlink:type="resource" xml:lang="en-US">The amount of net intangible assets measured at fair value on a nonrecurring basis.</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="FairValueAssetsMeasuredOnNonrecurringBasisIntangibleAssets" xlink:title="label: FairValueAssetsMeasuredOnNonrecurringBasisIntangibleAssets to label_FairValueAssetsMeasuredOnNonrecurringBasisIntangibleAssets" xlink:to="label_FairValueAssetsMeasuredOnNonrecurringBasisIntangibleAssets" xlink:type="arc" />
    <link:loc xlink:href="atvi-20100630.xsd#atvi_FairValueAssetsMeasuredOnNonrecurringBasisAssets" xlink:label="FairValueAssetsMeasuredOnNonrecurringBasisAssets" xlink:title="FairValueAssetsMeasuredOnNonrecurringBasisAssets" xlink:type="locator" />
    <link:label id="label_FairValueAssetsMeasuredOnNonrecurringBasisAssets_2" xlink:label="label_FairValueAssetsMeasuredOnNonrecurringBasisAssets_2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_FairValueAssetsMeasuredOnNonrecurringBasisAssets" xlink:type="resource" xml:lang="en-US">Fair Value Assets Measured on Nonrecurring Basis Assets</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="FairValueAssetsMeasuredOnNonrecurringBasisAssets" xlink:title="label: FairValueAssetsMeasuredOnNonrecurringBasisAssets to label_FairValueAssetsMeasuredOnNonrecurringBasisAssets" xlink:to="label_FairValueAssetsMeasuredOnNonrecurringBasisAssets_2" xlink:type="arc" />
    <link:label id="label_FairValueAssetsMeasuredOnNonrecurringBasisAssets_3" xlink:label="label_FairValueAssetsMeasuredOnNonrecurringBasisAssets_3" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:title="label_FairValueAssetsMeasuredOnNonrecurringBasisAssets" xlink:type="resource" xml:lang="en-US">Total non-financial assets at fair value</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="FairValueAssetsMeasuredOnNonrecurringBasisAssets" xlink:title="label: FairValueAssetsMeasuredOnNonrecurringBasisAssets to label_FairValueAssetsMeasuredOnNonrecurringBasisAssets" xlink:to="label_FairValueAssetsMeasuredOnNonrecurringBasisAssets_3" xlink:type="arc" />
    <link:label id="label_FairValueAssetsMeasuredOnNonrecurringBasisAssets" xlink:label="label_FairValueAssetsMeasuredOnNonrecurringBasisAssets" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:title="label_FairValueAssetsMeasuredOnNonrecurringBasisAssets" xlink:type="resource" xml:lang="en-US">The amount of non-financial assets measured at fair value on a nonrecurring basis.</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="FairValueAssetsMeasuredOnNonrecurringBasisAssets" xlink:title="label: FairValueAssetsMeasuredOnNonrecurringBasisAssets to label_FairValueAssetsMeasuredOnNonrecurringBasisAssets" xlink:to="label_FairValueAssetsMeasuredOnNonrecurringBasisAssets" xlink:type="arc" />
    <link:loc xlink:href="atvi-20100630.xsd#atvi_FiniteLivedAndIndefiniteLivedIntangibleAssetsByMajorClassAbstract" xlink:label="FiniteLivedAndIndefiniteLivedIntangibleAssetsByMajorClassAbstract" xlink:title="FiniteLivedAndIndefiniteLivedIntangibleAssetsByMajorClassAbstract" xlink:type="locator" />
    <link:label id="label_FiniteLivedAndIndefiniteLivedIntangibleAssetsByMajorClassAbstract" xlink:label="label_FiniteLivedAndIndefiniteLivedIntangibleAssetsByMajorClassAbstract" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_FiniteLivedAndIndefiniteLivedIntangibleAssetsByMajorClassAbstract" xlink:type="resource" xml:lang="en-US">Finite-Lived and Indefinite-Lived Intangible Assets by Major Class</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="FiniteLivedAndIndefiniteLivedIntangibleAssetsByMajorClassAbstract" xlink:title="label: FiniteLivedAndIndefiniteLivedIntangibleAssetsByMajorClassAbstract to label_FiniteLivedAndIndefiniteLivedIntangibleAssetsByMajorClassAbstract" xlink:to="label_FiniteLivedAndIndefiniteLivedIntangibleAssetsByMajorClassAbstract" xlink:type="arc" />
    <link:loc xlink:href="atvi-20100630.xsd#atvi_FiniteLivedAndIndefiniteLivedIntangibleAssetsByMajorClassTable" xlink:label="FiniteLivedAndIndefiniteLivedIntangibleAssetsByMajorClassTable" xlink:title="FiniteLivedAndIndefiniteLivedIntangibleAssetsByMajorClassTable" xlink:type="locator" />
    <link:label id="label_FiniteLivedAndIndefiniteLivedIntangibleAssetsByMajorClassTable" xlink:label="label_FiniteLivedAndIndefiniteLivedIntangibleAssetsByMajorClassTable" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_FiniteLivedAndIndefiniteLivedIntangibleAssetsByMajorClassTable" xlink:type="resource" xml:lang="en-US">Finite-Lived and Indefinite-Lived Intangible Assets by Major Class [Table]</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="FiniteLivedAndIndefiniteLivedIntangibleAssetsByMajorClassTable" xlink:title="label: FiniteLivedAndIndefiniteLivedIntangibleAssetsByMajorClassTable to label_FiniteLivedAndIndefiniteLivedIntangibleAssetsByMajorClassTable" xlink:to="label_FiniteLivedAndIndefiniteLivedIntangibleAssetsByMajorClassTable" xlink:type="arc" />
    <link:label id="label_FiniteLivedAndIndefiniteLivedIntangibleAssetsByMajorClassTable_2" xlink:label="label_FiniteLivedAndIndefiniteLivedIntangibleAssetsByMajorClassTable_2" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:title="label_FiniteLivedAndIndefiniteLivedIntangibleAssetsByMajorClassTable" xlink:type="resource" xml:lang="en-US">Disclosure of the carrying value of finite-lived intangible asset and indefinite-lived intangible asset by major class.</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="FiniteLivedAndIndefiniteLivedIntangibleAssetsByMajorClassTable" xlink:title="label: FiniteLivedAndIndefiniteLivedIntangibleAssetsByMajorClassTable to label_FiniteLivedAndIndefiniteLivedIntangibleAssetsByMajorClassTable" xlink:to="label_FiniteLivedAndIndefiniteLivedIntangibleAssetsByMajorClassTable_2" xlink:type="arc" />
    <link:loc xlink:href="atvi-20100630.xsd#atvi_VivendiMember" xlink:label="VivendiMember" xlink:title="VivendiMember" xlink:type="locator" />
    <link:label id="label_VivendiMember" xlink:label="label_VivendiMember" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_VivendiMember" xlink:type="resource" xml:lang="en-US">Vivendi</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="VivendiMember" xlink:title="label: VivendiMember to label_VivendiMember" xlink:to="label_VivendiMember" xlink:type="arc" />
    <link:label id="label_VivendiMember_2" xlink:label="label_VivendiMember_2" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:title="label_VivendiMember" xlink:type="resource" xml:lang="en-US">This element represents Vivendi which is the principal counterparty of the entity.</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="VivendiMember" xlink:title="label: VivendiMember to label_VivendiMember" xlink:to="label_VivendiMember_2" xlink:type="arc" />
    <link:loc xlink:href="atvi-20100630.xsd#atvi_InfinityWardMember" xlink:label="InfinityWardMember" xlink:title="InfinityWardMember" xlink:type="locator" />
    <link:label id="label_InfinityWardMember" xlink:label="label_InfinityWardMember" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_InfinityWardMember" xlink:type="resource" xml:lang="en-US">Infinity Ward</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="InfinityWardMember" xlink:title="label: InfinityWardMember to label_InfinityWardMember" xlink:to="label_InfinityWardMember" xlink:type="arc" />
    <link:label id="label_InfinityWardMember_2" xlink:label="label_InfinityWardMember_2" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:title="label_InfinityWardMember" xlink:type="resource" xml:lang="en-US">This element represents legal proceedings related to Infinity Ward.</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="InfinityWardMember" xlink:title="label: InfinityWardMember to label_InfinityWardMember" xlink:to="label_InfinityWardMember_2" xlink:type="arc" />
    <link:loc xlink:href="atvi-20100630.xsd#atvi_WestAndZampellaMember" xlink:label="WestAndZampellaMember" xlink:title="WestAndZampellaMember" xlink:type="locator" />
    <link:label id="label_WestAndZampellaMember" xlink:label="label_WestAndZampellaMember" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_WestAndZampellaMember" xlink:type="resource" xml:lang="en-US">West and Zampella</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="WestAndZampellaMember" xlink:title="label: WestAndZampellaMember to label_WestAndZampellaMember" xlink:to="label_WestAndZampellaMember" xlink:type="arc" />
    <link:label id="label_WestAndZampellaMember_2" xlink:label="label_WestAndZampellaMember_2" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:title="label_WestAndZampellaMember" xlink:type="resource" xml:lang="en-US">This element represents legal proceedings related to the former employees Jason West and Vince Zampella.</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="WestAndZampellaMember" xlink:title="label: WestAndZampellaMember to label_WestAndZampellaMember" xlink:to="label_WestAndZampellaMember_2" xlink:type="arc" />
    <link:loc xlink:href="atvi-20100630.xsd#atvi_LossContingencyClaimsAmount" xlink:label="LossContingencyClaimsAmount" xlink:title="LossContingencyClaimsAmount" xlink:type="locator" />
    <link:label id="label_LossContingencyClaimsAmount" xlink:label="label_LossContingencyClaimsAmount" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_LossContingencyClaimsAmount" xlink:type="resource" xml:lang="en-US">Loss Contingency Claims Amount</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="LossContingencyClaimsAmount" xlink:title="label: LossContingencyClaimsAmount to label_LossContingencyClaimsAmount" xlink:to="label_LossContingencyClaimsAmount" xlink:type="arc" />
    <link:label id="label_LossContingencyClaimsAmount_2" xlink:label="label_LossContingencyClaimsAmount_2" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_LossContingencyClaimsAmount" xlink:type="resource" xml:lang="en-US">Minimum amount of damages sought by plaintiff, including punitive damages, and declaratory relief</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="LossContingencyClaimsAmount" xlink:title="label: LossContingencyClaimsAmount to label_LossContingencyClaimsAmount" xlink:to="label_LossContingencyClaimsAmount_2" xlink:type="arc" />
    <link:label id="label_LossContingencyClaimsAmount_3" xlink:label="label_LossContingencyClaimsAmount_3" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:title="label_LossContingencyClaimsAmount" xlink:type="resource" xml:lang="en-US">The amount of damages sought by the plaintiff against the entity related to legal proceedings.</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="LossContingencyClaimsAmount" xlink:title="label: LossContingencyClaimsAmount to label_LossContingencyClaimsAmount" xlink:to="label_LossContingencyClaimsAmount_3" xlink:type="arc" />
    <link:loc xlink:href="atvi-20100630.xsd#atvi_ARSRightsFromUBSMember" xlink:label="ARSRightsFromUBSMember" xlink:title="ARSRightsFromUBSMember" xlink:type="locator" />
    <link:label id="label_ARSRightsFromUBSMember" xlink:label="label_ARSRightsFromUBSMember" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_ARSRightsFromUBSMember" xlink:type="resource" xml:lang="en-US">ARS rights from UBS</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="ARSRightsFromUBSMember" xlink:title="label: ARSRightsFromUBSMember to label_ARSRightsFromUBSMember" xlink:to="label_ARSRightsFromUBSMember" xlink:type="arc" />
    <link:label id="label_ARSRightsFromUBSMember_2" xlink:label="label_ARSRightsFromUBSMember_2" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:title="label_ARSRightsFromUBSMember" xlink:type="resource" xml:lang="en-US">This element represents ARS rights from UBS.</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="ARSRightsFromUBSMember" xlink:title="label: ARSRightsFromUBSMember to label_ARSRightsFromUBSMember" xlink:to="label_ARSRightsFromUBSMember_2" xlink:type="arc" />
    <link:loc xlink:href="atvi-20100630.xsd#atvi_OtherFinancialLiabilitiesMember" xlink:label="OtherFinancialLiabilitiesMember" xlink:title="OtherFinancialLiabilitiesMember" xlink:type="locator" />
    <link:label id="label_OtherFinancialLiabilitiesMember" xlink:label="label_OtherFinancialLiabilitiesMember" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_OtherFinancialLiabilitiesMember" xlink:type="resource" xml:lang="en-US">Other financial liabilities</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="OtherFinancialLiabilitiesMember" xlink:title="label: OtherFinancialLiabilitiesMember to label_OtherFinancialLiabilitiesMember" xlink:to="label_OtherFinancialLiabilitiesMember" xlink:type="arc" />
    <link:label id="label_OtherFinancialLiabilitiesMember_2" xlink:label="label_OtherFinancialLiabilitiesMember_2" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:title="label_OtherFinancialLiabilitiesMember" xlink:type="resource" xml:lang="en-US">This element represents other financial liabilities.</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="OtherFinancialLiabilitiesMember" xlink:title="label: OtherFinancialLiabilitiesMember to label_OtherFinancialLiabilitiesMember" xlink:to="label_OtherFinancialLiabilitiesMember_2" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisAssetGainLossIncludedInEarnings" xlink:label="FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisAssetGainLossIncludedInEarnings" xlink:title="FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisAssetGainLossIncludedInEarnings" xlink:type="locator" />
    <link:label id="label_FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisAssetGainLossIncludedInEarnings" xlink:label="label_FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisAssetGainLossIncludedInEarnings" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisAssetGainLossIncludedInEarnings" xlink:type="resource" xml:lang="en-US">Total gains or (losses) (realized/unrealized) included in investment and other income, net</link:label>
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    <link:label id="label_FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisAssetGainLossIncludedInEarnings_2" xlink:label="label_FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisAssetGainLossIncludedInEarnings_2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisAssetGainLossIncludedInEarnings" xlink:type="resource" xml:lang="en-US">Fair Value Measurement with Unobservable Inputs Reconciliation Recurring Basis Asset Gain (Loss) Included in Earnings</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisAssetGainLossIncludedInEarnings" xlink:title="label: FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisAssetGainLossIncludedInEarnings to label_FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisAssetGainLossIncludedInEarnings" xlink:to="label_FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisAssetGainLossIncludedInEarnings_2" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisAssetGainLossIncludedInOtherComprehensiveIncome" xlink:label="FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisAssetGainLossIncludedInOtherComprehensiveIncome" xlink:title="FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisAssetGainLossIncludedInOtherComprehensiveIncome" xlink:type="locator" />
    <link:label id="label_FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisAssetGainLossIncludedInOtherComprehensiveIncome" xlink:label="label_FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisAssetGainLossIncludedInOtherComprehensiveIncome" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisAssetGainLossIncludedInOtherComprehensiveIncome" xlink:type="resource" xml:lang="en-US">Total gains or (losses) (realized/unrealized) Included in other comprehensive loss</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisAssetGainLossIncludedInOtherComprehensiveIncome" xlink:title="label: FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisAssetGainLossIncludedInOtherComprehensiveIncome to label_FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisAssetGainLossIncludedInOtherComprehensiveIncome" xlink:to="label_FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisAssetGainLossIncludedInOtherComprehensiveIncome" xlink:type="arc" />
    <link:label id="label_FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisAssetGainLossIncludedInOtherComprehensiveIncome_2" xlink:label="label_FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisAssetGainLossIncludedInOtherComprehensiveIncome_2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisAssetGainLossIncludedInOtherComprehensiveIncome" xlink:type="resource" xml:lang="en-US">Fair Value Measurement with Unobservable Inputs Reconciliation Recurring Basis Asset Gain (Loss) Included in Other Comprehensive Income</link:label>
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    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_FairValueAssetsMeasuredOnNonrecurringBasisGainsLossesMember" xlink:label="FairValueAssetsMeasuredOnNonrecurringBasisGainsLossesMember" xlink:title="FairValueAssetsMeasuredOnNonrecurringBasisGainsLossesMember" xlink:type="locator" />
    <link:label id="label_FairValueAssetsMeasuredOnNonrecurringBasisGainsLossesMember" xlink:label="label_FairValueAssetsMeasuredOnNonrecurringBasisGainsLossesMember" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_FairValueAssetsMeasuredOnNonrecurringBasisGainsLossesMember" xlink:type="resource" xml:lang="en-US">Total Losses</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="FairValueAssetsMeasuredOnNonrecurringBasisGainsLossesMember" xlink:title="label: FairValueAssetsMeasuredOnNonrecurringBasisGainsLossesMember to label_FairValueAssetsMeasuredOnNonrecurringBasisGainsLossesMember" xlink:to="label_FairValueAssetsMeasuredOnNonrecurringBasisGainsLossesMember" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_FairValueAssetsMeasuredOnNonrecurringBasisFinancialStatementCaptionsLineItems" xlink:label="FairValueAssetsMeasuredOnNonrecurringBasisFinancialStatementCaptionsLineItems" xlink:title="FairValueAssetsMeasuredOnNonrecurringBasisFinancialStatementCaptionsLineItems" xlink:type="locator" />
    <link:label id="label_FairValueAssetsMeasuredOnNonrecurringBasisFinancialStatementCaptionsLineItems" xlink:label="label_FairValueAssetsMeasuredOnNonrecurringBasisFinancialStatementCaptionsLineItems" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_FairValueAssetsMeasuredOnNonrecurringBasisFinancialStatementCaptionsLineItems" xlink:type="resource" xml:lang="en-US">Non-financial assets:</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="FairValueAssetsMeasuredOnNonrecurringBasisFinancialStatementCaptionsLineItems" xlink:title="label: FairValueAssetsMeasuredOnNonrecurringBasisFinancialStatementCaptionsLineItems to label_FairValueAssetsMeasuredOnNonrecurringBasisFinancialStatementCaptionsLineItems" xlink:to="label_FairValueAssetsMeasuredOnNonrecurringBasisFinancialStatementCaptionsLineItems" xlink:type="arc" />
    <link:loc xlink:href="atvi-20100630.xsd#atvi_AmortizationWriteOffsAndImpairmentsAbstract" xlink:label="AmortizationWriteOffsAndImpairmentsAbstract" xlink:title="AmortizationWriteOffsAndImpairmentsAbstract" xlink:type="locator" />
    <link:label id="label_AmortizationWriteOffsAndImpairmentsAbstract" xlink:label="label_AmortizationWriteOffsAndImpairmentsAbstract" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_AmortizationWriteOffsAndImpairmentsAbstract" xlink:type="resource" xml:lang="en-US">Amortization, write-offs and impairments:</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="AmortizationWriteOffsAndImpairmentsAbstract" xlink:title="label: AmortizationWriteOffsAndImpairmentsAbstract to label_AmortizationWriteOffsAndImpairmentsAbstract" xlink:to="label_AmortizationWriteOffsAndImpairmentsAbstract" xlink:type="arc" />
    <link:loc xlink:href="atvi-20100630.xsd#atvi_SoftwareDevelopmentAndIntellectualPropertyLicensesAbstract" xlink:label="SoftwareDevelopmentAndIntellectualPropertyLicensesAbstract" xlink:title="SoftwareDevelopmentAndIntellectualPropertyLicensesAbstract" xlink:type="locator" />
    <link:label id="label_SoftwareDevelopmentAndIntellectualPropertyLicensesAbstract" xlink:label="label_SoftwareDevelopmentAndIntellectualPropertyLicensesAbstract" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_SoftwareDevelopmentAndIntellectualPropertyLicensesAbstract" xlink:type="resource" xml:lang="en-US">Software development and intellectual property licenses:</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="SoftwareDevelopmentAndIntellectualPropertyLicensesAbstract" xlink:title="label: SoftwareDevelopmentAndIntellectualPropertyLicensesAbstract to label_SoftwareDevelopmentAndIntellectualPropertyLicensesAbstract" xlink:to="label_SoftwareDevelopmentAndIntellectualPropertyLicensesAbstract" xlink:type="arc" />
    <link:loc xlink:href="atvi-20100630.xsd#atvi_AdjustmentsToAdditionalPaidInCapitalAdjustmentToPriorReturnOfCapital" xlink:label="AdjustmentsToAdditionalPaidInCapitalAdjustmentToPriorReturnOfCapital" xlink:title="AdjustmentsToAdditionalPaidInCapitalAdjustmentToPriorReturnOfCapital" xlink:type="locator" />
    <link:label id="label_AdjustmentsToAdditionalPaidInCapitalAdjustmentToPriorReturnOfCapital_4" xlink:label="label_AdjustmentsToAdditionalPaidInCapitalAdjustmentToPriorReturnOfCapital_4" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_AdjustmentsToAdditionalPaidInCapitalAdjustmentToPriorReturnOfCapital" xlink:type="resource" xml:lang="en-US">Adjustments to Additional Paid in Capital, Adjustment to Prior Return of Capital</link:label>
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    <link:label id="label_AdjustmentsToAdditionalPaidInCapitalAdjustmentToPriorReturnOfCapital_5" xlink:label="label_AdjustmentsToAdditionalPaidInCapitalAdjustmentToPriorReturnOfCapital_5" xlink:role="http://xbrl.us/us-gaap/role/label/negated" xlink:title="label_AdjustmentsToAdditionalPaidInCapitalAdjustmentToPriorReturnOfCapital" xlink:type="resource" xml:lang="en-US">Return of capital</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="AdjustmentsToAdditionalPaidInCapitalAdjustmentToPriorReturnOfCapital" xlink:title="label: AdjustmentsToAdditionalPaidInCapitalAdjustmentToPriorReturnOfCapital to label_AdjustmentsToAdditionalPaidInCapitalAdjustmentToPriorReturnOfCapital" xlink:to="label_AdjustmentsToAdditionalPaidInCapitalAdjustmentToPriorReturnOfCapital_5" xlink:type="arc" />
    <link:label id="label_AdjustmentsToAdditionalPaidInCapitalAdjustmentToPriorReturnOfCapital_6" xlink:label="label_AdjustmentsToAdditionalPaidInCapitalAdjustmentToPriorReturnOfCapital_6" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:title="label_AdjustmentsToAdditionalPaidInCapitalAdjustmentToPriorReturnOfCapital" xlink:type="resource" xml:lang="en-US">This element represents the difference between the amount of taxes paid based on the method of allocation (i.e. a stand-alone taxpayer) and the actual amount of taxes due (and settled) based on the filing of tax returns and is accounted for as a return of capital.</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="AdjustmentsToAdditionalPaidInCapitalAdjustmentToPriorReturnOfCapital" xlink:title="label: AdjustmentsToAdditionalPaidInCapitalAdjustmentToPriorReturnOfCapital to label_AdjustmentsToAdditionalPaidInCapitalAdjustmentToPriorReturnOfCapital" xlink:to="label_AdjustmentsToAdditionalPaidInCapitalAdjustmentToPriorReturnOfCapital_6" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_FairValueAssetsMeasuredOnRecurringBasisUnobservableInputReconciliationCalculationRollForward" xlink:label="FairValueAssetsMeasuredOnRecurringBasisUnobservableInputReconciliationCalculationRollForward" xlink:title="FairValueAssetsMeasuredOnRecurringBasisUnobservableInputReconciliationCalculationRollForward" xlink:type="locator" />
    <link:label id="label_FairValueAssetsMeasuredOnRecurringBasisUnobservableInputReconciliationCalculationRollForward" xlink:label="label_FairValueAssetsMeasuredOnRecurringBasisUnobservableInputReconciliationCalculationRollForward" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_FairValueAssetsMeasuredOnRecurringBasisUnobservableInputReconciliationCalculationRollForward" xlink:type="resource" xml:lang="en-US">Fair Value Assets Measured on Recurring Basis Unobservable Input Reconciliation Asset</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="FairValueAssetsMeasuredOnRecurringBasisUnobservableInputReconciliationCalculationRollForward" xlink:title="label: FairValueAssetsMeasuredOnRecurringBasisUnobservableInputReconciliationCalculationRollForward to label_FairValueAssetsMeasuredOnRecurringBasisUnobservableInputReconciliationCalculationRollForward" xlink:to="label_FairValueAssetsMeasuredOnRecurringBasisUnobservableInputReconciliationCalculationRollForward" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_FairValueLiabilitiesMeasuredOnRecurringBasisUnobservableInputReconciliationCalculationRollForward" xlink:label="FairValueLiabilitiesMeasuredOnRecurringBasisUnobservableInputReconciliationCalculationRollForward" xlink:title="FairValueLiabilitiesMeasuredOnRecurringBasisUnobservableInputReconciliationCalculationRollForward" xlink:type="locator" />
    <link:label id="label_FairValueLiabilitiesMeasuredOnRecurringBasisUnobservableInputReconciliationCalculationRollForward" xlink:label="label_FairValueLiabilitiesMeasuredOnRecurringBasisUnobservableInputReconciliationCalculationRollForward" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_FairValueLiabilitiesMeasuredOnRecurringBasisUnobservableInputReconciliationCalculationRollForward" xlink:type="resource" xml:lang="en-US">Fair Value Liabilities Measured on Recurring Basis Unobservable Input Reconciliation Liability</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="FairValueLiabilitiesMeasuredOnRecurringBasisUnobservableInputReconciliationCalculationRollForward" xlink:title="label: FairValueLiabilitiesMeasuredOnRecurringBasisUnobservableInputReconciliationCalculationRollForward to label_FairValueLiabilitiesMeasuredOnRecurringBasisUnobservableInputReconciliationCalculationRollForward" xlink:to="label_FairValueLiabilitiesMeasuredOnRecurringBasisUnobservableInputReconciliationCalculationRollForward" xlink:type="arc" />
    <link:loc xlink:href="atvi-20100630.xsd#atvi_RestructuringChargesOperatingSegmentImpact" xlink:label="RestructuringChargesOperatingSegmentImpact" xlink:title="RestructuringChargesOperatingSegmentImpact" xlink:type="locator" />
    <link:label id="label_RestructuringChargesOperatingSegmentImpact" xlink:label="label_RestructuringChargesOperatingSegmentImpact" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_RestructuringChargesOperatingSegmentImpact" xlink:type="resource" xml:lang="en-US">Restructuring Charges Operating Segment Impact</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="RestructuringChargesOperatingSegmentImpact" xlink:title="label: RestructuringChargesOperatingSegmentImpact to label_RestructuringChargesOperatingSegmentImpact" xlink:to="label_RestructuringChargesOperatingSegmentImpact" xlink:type="arc" />
    <link:label id="label_RestructuringChargesOperatingSegmentImpact_2" xlink:label="label_RestructuringChargesOperatingSegmentImpact_2" xlink:role="http://xbrl.us/us-gaap/role/label/negated" xlink:title="label_RestructuringChargesOperatingSegmentImpact" xlink:type="resource" xml:lang="en-US">Restructuring</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="RestructuringChargesOperatingSegmentImpact" xlink:title="label: RestructuringChargesOperatingSegmentImpact to label_RestructuringChargesOperatingSegmentImpact" xlink:to="label_RestructuringChargesOperatingSegmentImpact_2" xlink:type="arc" />
    <link:label id="label_RestructuringChargesOperatingSegmentImpact_3" xlink:label="label_RestructuringChargesOperatingSegmentImpact_3" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:title="label_RestructuringChargesOperatingSegmentImpact" xlink:type="resource" xml:lang="en-US">The amount of restructuring charges during the period to reconcile total income (loss) from operations from reportable segments, to the entity's consolidated operating income (loss).</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="RestructuringChargesOperatingSegmentImpact" xlink:title="label: RestructuringChargesOperatingSegmentImpact to label_RestructuringChargesOperatingSegmentImpact" xlink:to="label_RestructuringChargesOperatingSegmentImpact_3" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_LossContingencyRangeOfPossibleLossMinimum" xlink:label="LossContingencyRangeOfPossibleLossMinimum" xlink:title="LossContingencyRangeOfPossibleLossMinimum" xlink:type="locator" />
    <link:label id="label_LossContingencyRangeOfPossibleLossMinimum" xlink:label="label_LossContingencyRangeOfPossibleLossMinimum" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_LossContingencyRangeOfPossibleLossMinimum" xlink:type="resource" xml:lang="en-US">Bonuses and other compensation allegedly owed, minimum</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="LossContingencyRangeOfPossibleLossMinimum" xlink:title="label: LossContingencyRangeOfPossibleLossMinimum to label_LossContingencyRangeOfPossibleLossMinimum" xlink:to="label_LossContingencyRangeOfPossibleLossMinimum" xlink:type="arc" />
    <link:label id="label_LossContingencyRangeOfPossibleLossMinimum_2" xlink:label="label_LossContingencyRangeOfPossibleLossMinimum_2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_LossContingencyRangeOfPossibleLossMinimum" xlink:type="resource" xml:lang="en-US">Loss Contingency Range of Possible Loss Minimum</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="LossContingencyRangeOfPossibleLossMinimum" xlink:title="label: LossContingencyRangeOfPossibleLossMinimum to label_LossContingencyRangeOfPossibleLossMinimum" xlink:to="label_LossContingencyRangeOfPossibleLossMinimum_2" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_LossContingencyRangeOfPossibleLossMaximum" xlink:label="LossContingencyRangeOfPossibleLossMaximum" xlink:title="LossContingencyRangeOfPossibleLossMaximum" xlink:type="locator" />
    <link:label id="label_LossContingencyRangeOfPossibleLossMaximum" xlink:label="label_LossContingencyRangeOfPossibleLossMaximum" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_LossContingencyRangeOfPossibleLossMaximum" xlink:type="resource" xml:lang="en-US">Bonuses and other compensation allegedly owed, maximum</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="LossContingencyRangeOfPossibleLossMaximum" xlink:title="label: LossContingencyRangeOfPossibleLossMaximum to label_LossContingencyRangeOfPossibleLossMaximum" xlink:to="label_LossContingencyRangeOfPossibleLossMaximum" xlink:type="arc" />
    <link:label id="label_LossContingencyRangeOfPossibleLossMaximum_2" xlink:label="label_LossContingencyRangeOfPossibleLossMaximum_2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_LossContingencyRangeOfPossibleLossMaximum" xlink:type="resource" xml:lang="en-US">Loss Contingency Range of Possible Loss Maximum</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="LossContingencyRangeOfPossibleLossMaximum" xlink:title="label: LossContingencyRangeOfPossibleLossMaximum to label_LossContingencyRangeOfPossibleLossMaximum" xlink:to="label_LossContingencyRangeOfPossibleLossMaximum_2" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_FairValueAssetsMeasuredOnNonrecurringBasisTextBlock" xlink:label="FairValueAssetsMeasuredOnNonrecurringBasisTextBlock" xlink:title="FairValueAssetsMeasuredOnNonrecurringBasisTextBlock" xlink:type="locator" />
    <link:label id="label_FairValueAssetsMeasuredOnNonrecurringBasisTextBlock" xlink:label="label_FairValueAssetsMeasuredOnNonrecurringBasisTextBlock" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_FairValueAssetsMeasuredOnNonrecurringBasisTextBlock" xlink:type="resource" xml:lang="en-US">Fair value, assets and liabilities measured on a nonrecurring basis</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="FairValueAssetsMeasuredOnNonrecurringBasisTextBlock" xlink:title="label: FairValueAssetsMeasuredOnNonrecurringBasisTextBlock to label_FairValueAssetsMeasuredOnNonrecurringBasisTextBlock" xlink:to="label_FairValueAssetsMeasuredOnNonrecurringBasisTextBlock" xlink:type="arc" />
    <link:label id="label_FairValueAssetsMeasuredOnNonrecurringBasisTextBlock_2" xlink:label="label_FairValueAssetsMeasuredOnNonrecurringBasisTextBlock_2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_FairValueAssetsMeasuredOnNonrecurringBasisTextBlock" xlink:type="resource" xml:lang="en-US">Fair Value Assets Measured on Nonrecurring Basis [Text Block]</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="FairValueAssetsMeasuredOnNonrecurringBasisTextBlock" xlink:title="label: FairValueAssetsMeasuredOnNonrecurringBasisTextBlock to label_FairValueAssetsMeasuredOnNonrecurringBasisTextBlock" xlink:to="label_FairValueAssetsMeasuredOnNonrecurringBasisTextBlock_2" xlink:type="arc" />
    <link:loc xlink:href="atvi-20100630.xsd#atvi_ShareRepurchaseProgramTable" xlink:label="ShareRepurchaseProgramTable" xlink:title="ShareRepurchaseProgramTable" xlink:type="locator" />
    <link:label id="label_ShareRepurchaseProgramTable" xlink:label="label_ShareRepurchaseProgramTable" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_ShareRepurchaseProgramTable" xlink:type="resource" xml:lang="en-US">Share Repurchase Program [Table]</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="ShareRepurchaseProgramTable" xlink:title="label: ShareRepurchaseProgramTable to label_ShareRepurchaseProgramTable" xlink:to="label_ShareRepurchaseProgramTable" xlink:type="arc" />
    <link:label id="label_ShareRepurchaseProgramTable_2" xlink:label="label_ShareRepurchaseProgramTable_2" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:title="label_ShareRepurchaseProgramTable" xlink:type="resource" xml:lang="en-US">Summarization of share repurchase programs.</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="ShareRepurchaseProgramTable" xlink:title="label: ShareRepurchaseProgramTable to label_ShareRepurchaseProgramTable" xlink:to="label_ShareRepurchaseProgramTable_2" xlink:type="arc" />
    <link:loc xlink:href="atvi-20100630.xsd#atvi_ShareRepurchaseProgramAxis" xlink:label="ShareRepurchaseProgramAxis" xlink:title="ShareRepurchaseProgramAxis" xlink:type="locator" />
    <link:label id="label_ShareRepurchaseProgramAxis" xlink:label="label_ShareRepurchaseProgramAxis" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_ShareRepurchaseProgramAxis" xlink:type="resource" xml:lang="en-US">Share Repurchase Program [Axis]</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="ShareRepurchaseProgramAxis" xlink:title="label: ShareRepurchaseProgramAxis to label_ShareRepurchaseProgramAxis" xlink:to="label_ShareRepurchaseProgramAxis" xlink:type="arc" />
    <link:label id="label_ShareRepurchaseProgramAxis_2" xlink:label="label_ShareRepurchaseProgramAxis_2" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:title="label_ShareRepurchaseProgramAxis" xlink:type="resource" xml:lang="en-US">This element represents a number of share repurchase programs.</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="ShareRepurchaseProgramAxis" xlink:title="label: ShareRepurchaseProgramAxis to label_ShareRepurchaseProgramAxis" xlink:to="label_ShareRepurchaseProgramAxis_2" xlink:type="arc" />
    <link:loc xlink:href="atvi-20100630.xsd#atvi_ShareRepurchaseProgramDomain" xlink:label="ShareRepurchaseProgramDomain" xlink:title="ShareRepurchaseProgramDomain" xlink:type="locator" />
    <link:label id="label_ShareRepurchaseProgramDomain" xlink:label="label_ShareRepurchaseProgramDomain" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_ShareRepurchaseProgramDomain" xlink:type="resource" xml:lang="en-US">Share Repurchase Program [Domain]</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="ShareRepurchaseProgramDomain" xlink:title="label: ShareRepurchaseProgramDomain to label_ShareRepurchaseProgramDomain" xlink:to="label_ShareRepurchaseProgramDomain" xlink:type="arc" />
    <link:label id="label_ShareRepurchaseProgramDomain_2" xlink:label="label_ShareRepurchaseProgramDomain_2" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:title="label_ShareRepurchaseProgramDomain" xlink:type="resource" xml:lang="en-US">This element provides general categories of share repurchase programs.</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="ShareRepurchaseProgramDomain" xlink:title="label: ShareRepurchaseProgramDomain to label_ShareRepurchaseProgramDomain" xlink:to="label_ShareRepurchaseProgramDomain_2" xlink:type="arc" />
    <link:loc xlink:href="atvi-20100630.xsd#atvi_NewShareRepurchaseProgramMember" xlink:label="NewShareRepurchaseProgramMember" xlink:title="NewShareRepurchaseProgramMember" xlink:type="locator" />
    <link:label id="label_NewShareRepurchaseProgramMember" xlink:label="label_NewShareRepurchaseProgramMember" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_NewShareRepurchaseProgramMember" xlink:type="resource" xml:lang="en-US">New Share Repurchase Program</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="NewShareRepurchaseProgramMember" xlink:title="label: NewShareRepurchaseProgramMember to label_NewShareRepurchaseProgramMember" xlink:to="label_NewShareRepurchaseProgramMember" xlink:type="arc" />
    <link:label id="label_NewShareRepurchaseProgramMember_2" xlink:label="label_NewShareRepurchaseProgramMember_2" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:title="label_NewShareRepurchaseProgramMember" xlink:type="resource" xml:lang="en-US">This element represents a later stock repurchase program.</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="NewShareRepurchaseProgramMember" xlink:title="label: NewShareRepurchaseProgramMember to label_NewShareRepurchaseProgramMember" xlink:to="label_NewShareRepurchaseProgramMember_2" xlink:type="arc" />
    <link:loc xlink:href="atvi-20100630.xsd#atvi_ShareRepurchaseProgramMember" xlink:label="ShareRepurchaseProgramMember" xlink:title="ShareRepurchaseProgramMember" xlink:type="locator" />
    <link:label id="label_ShareRepurchaseProgramMember" xlink:label="label_ShareRepurchaseProgramMember" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_ShareRepurchaseProgramMember" xlink:type="resource" xml:lang="en-US">Share Repurchase Program</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="ShareRepurchaseProgramMember" xlink:title="label: ShareRepurchaseProgramMember to label_ShareRepurchaseProgramMember" xlink:to="label_ShareRepurchaseProgramMember" xlink:type="arc" />
    <link:label id="label_ShareRepurchaseProgramMember_2" xlink:label="label_ShareRepurchaseProgramMember_2" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:title="label_ShareRepurchaseProgramMember" xlink:type="resource" xml:lang="en-US">This element represents an earlier stock repurchase program.</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="ShareRepurchaseProgramMember" xlink:title="label: ShareRepurchaseProgramMember to label_ShareRepurchaseProgramMember" xlink:to="label_ShareRepurchaseProgramMember_2" xlink:type="arc" />
    <link:loc xlink:href="atvi-20100630.xsd#atvi_ShareRepurchaseProgramLineItems" xlink:label="ShareRepurchaseProgramLineItems" xlink:title="ShareRepurchaseProgramLineItems" xlink:type="locator" />
    <link:label id="label_ShareRepurchaseProgramLineItems" xlink:label="label_ShareRepurchaseProgramLineItems" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_ShareRepurchaseProgramLineItems" xlink:type="resource" xml:lang="en-US">Share Repurchase Program.</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="ShareRepurchaseProgramLineItems" xlink:title="label: ShareRepurchaseProgramLineItems to label_ShareRepurchaseProgramLineItems" xlink:to="label_ShareRepurchaseProgramLineItems" xlink:type="arc" />
    <link:loc xlink:href="atvi-20100630.xsd#atvi_StockBasedCompensationDisclosureAbstract" xlink:label="StockBasedCompensationDisclosureAbstract" xlink:title="StockBasedCompensationDisclosureAbstract" xlink:type="locator" />
    <link:label id="label_StockBasedCompensationDisclosureAbstract_2" xlink:label="label_StockBasedCompensationDisclosureAbstract_2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_StockBasedCompensationDisclosureAbstract" xlink:type="resource" xml:lang="en-US">Stock-based compensation disclosure</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="StockBasedCompensationDisclosureAbstract" xlink:title="label: StockBasedCompensationDisclosureAbstract to label_StockBasedCompensationDisclosureAbstract" xlink:to="label_StockBasedCompensationDisclosureAbstract_2" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_OtherComprehensiveIncomeAvailableForSaleSecuritiesTax" xlink:label="OtherComprehensiveIncomeAvailableForSaleSecuritiesTax" xlink:title="OtherComprehensiveIncomeAvailableForSaleSecuritiesTax" xlink:type="locator" />
    <link:label id="label_OtherComprehensiveIncomeAvailableForSaleSecuritiesTax" xlink:label="label_OtherComprehensiveIncomeAvailableForSaleSecuritiesTax" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_OtherComprehensiveIncomeAvailableForSaleSecuritiesTax" xlink:type="resource" xml:lang="en-US">Unrealized depreciation on investments, deferred income taxes</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="OtherComprehensiveIncomeAvailableForSaleSecuritiesTax" xlink:title="label: OtherComprehensiveIncomeAvailableForSaleSecuritiesTax to label_OtherComprehensiveIncomeAvailableForSaleSecuritiesTax" xlink:to="label_OtherComprehensiveIncomeAvailableForSaleSecuritiesTax" xlink:type="arc" />
    <link:label id="label_OtherComprehensiveIncomeAvailableForSaleSecuritiesTax_2" xlink:label="label_OtherComprehensiveIncomeAvailableForSaleSecuritiesTax_2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_OtherComprehensiveIncomeAvailableForSaleSecuritiesTax" xlink:type="resource" xml:lang="en-US">Other Comprehensive Income Available for Sale Securities Tax</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="OtherComprehensiveIncomeAvailableForSaleSecuritiesTax" xlink:title="label: OtherComprehensiveIncomeAvailableForSaleSecuritiesTax to label_OtherComprehensiveIncomeAvailableForSaleSecuritiesTax" xlink:to="label_OtherComprehensiveIncomeAvailableForSaleSecuritiesTax_2" xlink:type="arc" />
    <link:loc xlink:href="atvi-20100630.xsd#atvi_FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisLiability" xlink:label="FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisLiability" xlink:title="FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisLiability" xlink:type="locator" />
    <link:label id="label_FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisLiability" xlink:label="label_FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisLiability" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisLiability" xlink:type="resource" xml:lang="en-US">Fair Value Measurement with Unobservable Inputs Reconciliation Recurring Basis Liability</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisLiability" xlink:title="label: FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisLiability to label_FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisLiability" xlink:to="label_FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisLiability" xlink:type="arc" />
    <link:label id="label_FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisLiability_2" xlink:label="label_FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisLiability_2" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:title="label_FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisLiability" xlink:type="resource" xml:lang="en-US">This element represents a liability measured at fair value using significant unobservable inputs (Level 3) which is required for reconciliation purposes of beginning and ending balances.</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisLiability" xlink:title="label: FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisLiability to label_FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisLiability" xlink:to="label_FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisLiability_2" xlink:type="arc" />
    <link:label id="label_FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisLiability_3" xlink:label="label_FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisLiability_3" xlink:role="http://www.xbrl.org/2003/role/periodStartLabel" xlink:title="label_FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisLiability" xlink:type="resource" xml:lang="en-US">Level 3 measurement reconciliation, recurring basis, fair value liabilities beginning balance</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisLiability" xlink:title="label: FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisLiability to label_FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisLiability" xlink:to="label_FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisLiability_3" xlink:type="arc" />
    <link:label id="label_FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisLiability_4" xlink:label="label_FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisLiability_4" xlink:role="http://www.xbrl.org/2003/role/periodEndLabel" xlink:title="label_FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisLiability" xlink:type="resource" xml:lang="en-US">Level 3 measurement reconciliation, recurring basis, fair value liabilities ending balance</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisLiability" xlink:title="label: FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisLiability to label_FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisLiability" xlink:to="label_FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisLiability_4" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_FairValueAssetsMeasuredOnNonrecurringBasisDisclosureItemsAxis" xlink:label="FairValueAssetsMeasuredOnNonrecurringBasisDisclosureItemsAxis" xlink:title="FairValueAssetsMeasuredOnNonrecurringBasisDisclosureItemsAxis" xlink:type="locator" />
    <link:label id="label_FairValueAssetsMeasuredOnNonrecurringBasisDisclosureItemsAxis" xlink:label="label_FairValueAssetsMeasuredOnNonrecurringBasisDisclosureItemsAxis" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_FairValueAssetsMeasuredOnNonrecurringBasisDisclosureItemsAxis" xlink:type="resource" xml:lang="en-US">Fair Value Assets Measured on Nonrecurring Basis Disclosure Items [Axis]</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="FairValueAssetsMeasuredOnNonrecurringBasisDisclosureItemsAxis" xlink:title="label: FairValueAssetsMeasuredOnNonrecurringBasisDisclosureItemsAxis to label_FairValueAssetsMeasuredOnNonrecurringBasisDisclosureItemsAxis" xlink:to="label_FairValueAssetsMeasuredOnNonrecurringBasisDisclosureItemsAxis" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_LossContingenciesByNatureOfContingencyAxis" xlink:label="LossContingenciesByNatureOfContingencyAxis" xlink:title="LossContingenciesByNatureOfContingencyAxis" xlink:type="locator" />
    <link:label id="label_LossContingenciesByNatureOfContingencyAxis" xlink:label="label_LossContingenciesByNatureOfContingencyAxis" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_LossContingenciesByNatureOfContingencyAxis" xlink:type="resource" xml:lang="en-US">Loss Contingencies by Nature of Contingency [Axis]</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="LossContingenciesByNatureOfContingencyAxis" xlink:title="label: LossContingenciesByNatureOfContingencyAxis to label_LossContingenciesByNatureOfContingencyAxis" xlink:to="label_LossContingenciesByNatureOfContingencyAxis" xlink:type="arc" />
    <link:loc xlink:href="atvi-20100630.xsd#atvi_SignificantOwnershipOfEntityStockPercent" xlink:label="SignificantOwnershipOfEntityStockPercent" xlink:title="SignificantOwnershipOfEntityStockPercent" xlink:type="locator" />
    <link:label id="label_SignificantOwnershipOfEntityStockPercent" xlink:label="label_SignificantOwnershipOfEntityStockPercent" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_SignificantOwnershipOfEntityStockPercent" xlink:type="resource" xml:lang="en-US">Significant Ownership Of Entity Stock Percent</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="SignificantOwnershipOfEntityStockPercent" xlink:title="label: SignificantOwnershipOfEntityStockPercent to label_SignificantOwnershipOfEntityStockPercent" xlink:to="label_SignificantOwnershipOfEntityStockPercent" xlink:type="arc" />
    <link:label id="label_SignificantOwnershipOfEntityStockPercent_2" xlink:label="label_SignificantOwnershipOfEntityStockPercent_2" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_SignificantOwnershipOfEntityStockPercent" xlink:type="resource" xml:lang="en-US">Percent of Activision Blizzard common stock owned by Vivendi (in hundredths)</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="SignificantOwnershipOfEntityStockPercent" xlink:title="label: SignificantOwnershipOfEntityStockPercent to label_SignificantOwnershipOfEntityStockPercent" xlink:to="label_SignificantOwnershipOfEntityStockPercent_2" xlink:type="arc" />
    <link:label id="label_SignificantOwnershipOfEntityStockPercent_3" xlink:label="label_SignificantOwnershipOfEntityStockPercent_3" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:title="label_SignificantOwnershipOfEntityStockPercent" xlink:type="resource" xml:lang="en-US">The percentage of the entity's common stock that is owned by a specific company, and which represents a significant ownership percentage.</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="SignificantOwnershipOfEntityStockPercent" xlink:title="label: SignificantOwnershipOfEntityStockPercent to label_SignificantOwnershipOfEntityStockPercent" xlink:to="label_SignificantOwnershipOfEntityStockPercent_3" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_LossContingenciesTable" xlink:label="LossContingenciesTable" xlink:title="LossContingenciesTable" xlink:type="locator" />
    <link:label id="label_LossContingenciesTable" xlink:label="label_LossContingenciesTable" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_LossContingenciesTable" xlink:type="resource" xml:lang="en-US">Loss Contingencies [Table]</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="LossContingenciesTable" xlink:title="label: LossContingenciesTable to label_LossContingenciesTable" xlink:to="label_LossContingenciesTable" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_LossContingencyNatureDomain" xlink:label="LossContingencyNatureDomain" xlink:title="LossContingencyNatureDomain" xlink:type="locator" />
    <link:label id="label_LossContingencyNatureDomain" xlink:label="label_LossContingencyNatureDomain" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_LossContingencyNatureDomain" xlink:type="resource" xml:lang="en-US">Loss Contingency, Nature [Domain]</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="LossContingencyNatureDomain" xlink:title="label: LossContingencyNatureDomain to label_LossContingencyNatureDomain" xlink:to="label_LossContingencyNatureDomain" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_FairValueAssetsMeasuredOnNonrecurringBasisAbstract" xlink:label="FairValueAssetsMeasuredOnNonrecurringBasisAbstract" xlink:title="FairValueAssetsMeasuredOnNonrecurringBasisAbstract" xlink:type="locator" />
    <link:label id="label_FairValueAssetsMeasuredOnNonrecurringBasisAbstract" xlink:label="label_FairValueAssetsMeasuredOnNonrecurringBasisAbstract" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_FairValueAssetsMeasuredOnNonrecurringBasisAbstract" xlink:type="resource" xml:lang="en-US">Fair Value, Assets and Liabilities Measured on Nonrecurring Basis [Abstract]</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="FairValueAssetsMeasuredOnNonrecurringBasisAbstract" xlink:title="label: FairValueAssetsMeasuredOnNonrecurringBasisAbstract to label_FairValueAssetsMeasuredOnNonrecurringBasisAbstract" xlink:to="label_FairValueAssetsMeasuredOnNonrecurringBasisAbstract" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_FairValueAssetsMeasuredOnNonrecurringBasisTable" xlink:label="FairValueAssetsMeasuredOnNonrecurringBasisTable" xlink:title="FairValueAssetsMeasuredOnNonrecurringBasisTable" xlink:type="locator" />
    <link:label id="label_FairValueAssetsMeasuredOnNonrecurringBasisTable" xlink:label="label_FairValueAssetsMeasuredOnNonrecurringBasisTable" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_FairValueAssetsMeasuredOnNonrecurringBasisTable" xlink:type="resource" xml:lang="en-US">Fair Value, Assets and Liabilities Measured on Nonrecurring Basis [Table]</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="FairValueAssetsMeasuredOnNonrecurringBasisTable" xlink:title="label: FairValueAssetsMeasuredOnNonrecurringBasisTable to label_FairValueAssetsMeasuredOnNonrecurringBasisTable" xlink:to="label_FairValueAssetsMeasuredOnNonrecurringBasisTable" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_FairValueAssetsMeasuredOnNonrecurringBasisDisclosureItemsDomain" xlink:label="FairValueAssetsMeasuredOnNonrecurringBasisDisclosureItemsDomain" xlink:title="FairValueAssetsMeasuredOnNonrecurringBasisDisclosureItemsDomain" xlink:type="locator" />
    <link:label id="label_FairValueAssetsMeasuredOnNonrecurringBasisDisclosureItemsDomain" xlink:label="label_FairValueAssetsMeasuredOnNonrecurringBasisDisclosureItemsDomain" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_FairValueAssetsMeasuredOnNonrecurringBasisDisclosureItemsDomain" xlink:type="resource" xml:lang="en-US">Fair Value, Assets and Liabilities Measured on Nonrecurring Basis, Disclosure Items [Domain]</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="FairValueAssetsMeasuredOnNonrecurringBasisDisclosureItemsDomain" xlink:title="label: FairValueAssetsMeasuredOnNonrecurringBasisDisclosureItemsDomain to label_FairValueAssetsMeasuredOnNonrecurringBasisDisclosureItemsDomain" xlink:to="label_FairValueAssetsMeasuredOnNonrecurringBasisDisclosureItemsDomain" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_PaymentsOfDividendsCommonStock" xlink:label="PaymentsOfDividendsCommonStock" xlink:title="PaymentsOfDividendsCommonStock" xlink:type="locator" />
    <link:label id="label_PaymentsOfDividendsCommonStock" xlink:label="label_PaymentsOfDividendsCommonStock" xlink:role="http://xbrl.us/us-gaap/role/label/negated" xlink:title="label_PaymentsOfDividendsCommonStock" xlink:type="resource" xml:lang="en-US">Dividends paid</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="PaymentsOfDividendsCommonStock" xlink:title="label: PaymentsOfDividendsCommonStock to label_PaymentsOfDividendsCommonStock" xlink:to="label_PaymentsOfDividendsCommonStock" xlink:type="arc" />
    <link:label id="label_PaymentsOfDividendsCommonStock_2" xlink:label="label_PaymentsOfDividendsCommonStock_2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_PaymentsOfDividendsCommonStock" xlink:type="resource" xml:lang="en-US">Payments of Dividends Common Stock</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="PaymentsOfDividendsCommonStock" xlink:title="label: PaymentsOfDividendsCommonStock to label_PaymentsOfDividendsCommonStock" xlink:to="label_PaymentsOfDividendsCommonStock_2" xlink:type="arc" />
    <link:label id="label_PaymentsOfDividendsCommonStock_3" xlink:label="label_PaymentsOfDividendsCommonStock_3" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_PaymentsOfDividendsCommonStock" xlink:type="resource" xml:lang="en-US">Cash dividend payment</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="PaymentsOfDividendsCommonStock" xlink:title="label: PaymentsOfDividendsCommonStock to label_PaymentsOfDividendsCommonStock" xlink:to="label_PaymentsOfDividendsCommonStock_3" xlink:type="arc" />
    <link:loc xlink:href="atvi-20100630.xsd#atvi_ComputationOfBasicDilutedEarningsPerCommonShareDisclosureAbstract" xlink:label="ComputationOfBasicDilutedEarningsPerCommonShareDisclosureAbstract" xlink:title="ComputationOfBasicDilutedEarningsPerCommonShareDisclosureAbstract" xlink:type="locator" />
    <link:label id="label_ComputationOfBasicDilutedEarningsPerCommonShareDisclosureAbstract" xlink:label="label_ComputationOfBasicDilutedEarningsPerCommonShareDisclosureAbstract" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_ComputationOfBasicDilutedEarningsPerCommonShareDisclosureAbstract" xlink:type="resource" xml:lang="en-US">Computation of basic/diluted earnings per common share</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="ComputationOfBasicDilutedEarningsPerCommonShareDisclosureAbstract" xlink:title="label: ComputationOfBasicDilutedEarningsPerCommonShareDisclosureAbstract to label_ComputationOfBasicDilutedEarningsPerCommonShareDisclosureAbstract" xlink:to="label_ComputationOfBasicDilutedEarningsPerCommonShareDisclosureAbstract" xlink:type="arc" />
    <link:label id="label_ComputationOfBasicDilutedEarningsPerCommonShareDisclosureAbstract_2" xlink:label="label_ComputationOfBasicDilutedEarningsPerCommonShareDisclosureAbstract_2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_ComputationOfBasicDilutedEarningsPerCommonShareDisclosureAbstract" xlink:type="resource" xml:lang="en-US">Computation of basic/diluted earnings per common share</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="ComputationOfBasicDilutedEarningsPerCommonShareDisclosureAbstract" xlink:title="label: ComputationOfBasicDilutedEarningsPerCommonShareDisclosureAbstract to label_ComputationOfBasicDilutedEarningsPerCommonShareDisclosureAbstract" xlink:to="label_ComputationOfBasicDilutedEarningsPerCommonShareDisclosureAbstract_2" xlink:type="arc" />
    <link:loc xlink:href="atvi-20100630.xsd#atvi_IncomeTaxesTaxDisclosureAbstract" xlink:label="IncomeTaxesTaxDisclosureAbstract" xlink:title="IncomeTaxesTaxDisclosureAbstract" xlink:type="locator" />
    <link:label id="label_IncomeTaxesTaxDisclosureAbstract" xlink:label="label_IncomeTaxesTaxDisclosureAbstract" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_IncomeTaxesTaxDisclosureAbstract" xlink:type="resource" xml:lang="en-US">Income taxes</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="IncomeTaxesTaxDisclosureAbstract" xlink:title="label: IncomeTaxesTaxDisclosureAbstract to label_IncomeTaxesTaxDisclosureAbstract" xlink:to="label_IncomeTaxesTaxDisclosureAbstract" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_StatementScenarioAxis" xlink:label="StatementScenarioAxis" xlink:title="StatementScenarioAxis" xlink:type="locator" />
    <link:label id="label_StatementScenarioAxis" xlink:label="label_StatementScenarioAxis" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_StatementScenarioAxis" xlink:type="resource" xml:lang="en-US">Statement, Scenario [Axis]</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="StatementScenarioAxis" xlink:title="label: StatementScenarioAxis to label_StatementScenarioAxis" xlink:to="label_StatementScenarioAxis" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_ScenarioUnspecifiedDomain" xlink:label="ScenarioUnspecifiedDomain" xlink:title="ScenarioUnspecifiedDomain" xlink:type="locator" />
    <link:label id="label_ScenarioUnspecifiedDomain" xlink:label="label_ScenarioUnspecifiedDomain" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_ScenarioUnspecifiedDomain" xlink:type="resource" xml:lang="en-US">Scenario, Unspecified [Domain]</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="ScenarioUnspecifiedDomain" xlink:title="label: ScenarioUnspecifiedDomain to label_ScenarioUnspecifiedDomain" xlink:to="label_ScenarioUnspecifiedDomain" xlink:type="arc" />
    <link:loc xlink:href="atvi-20100630.xsd#atvi_SoftwareDevelopmentCostsAndIntellectualPropertyLicensesDisclosureAbstract" xlink:label="SoftwareDevelopmentCostsAndIntellectualPropertyLicensesDisclosureAbstract" xlink:title="SoftwareDevelopmentCostsAndIntellectualPropertyLicensesDisclosureAbstract" xlink:type="locator" />
    <link:label id="label_SoftwareDevelopmentCostsAndIntellectualPropertyLicensesDisclosureAbstract" xlink:label="label_SoftwareDevelopmentCostsAndIntellectualPropertyLicensesDisclosureAbstract" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_SoftwareDevelopmentCostsAndIntellectualPropertyLicensesDisclosureAbstract" xlink:type="resource" xml:lang="en-US">Software development and intellectual property licenses</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="SoftwareDevelopmentCostsAndIntellectualPropertyLicensesDisclosureAbstract" xlink:title="label: SoftwareDevelopmentCostsAndIntellectualPropertyLicensesDisclosureAbstract to label_SoftwareDevelopmentCostsAndIntellectualPropertyLicensesDisclosureAbstract" xlink:to="label_SoftwareDevelopmentCostsAndIntellectualPropertyLicensesDisclosureAbstract" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_ImpairmentOfIntangibleAssetsExcludingGoodwill" xlink:label="ImpairmentOfIntangibleAssetsExcludingGoodwill" xlink:title="ImpairmentOfIntangibleAssetsExcludingGoodwill" xlink:type="locator" />
    <link:label id="label_ImpairmentOfIntangibleAssetsExcludingGoodwill_2" xlink:label="label_ImpairmentOfIntangibleAssetsExcludingGoodwill_2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_ImpairmentOfIntangibleAssetsExcludingGoodwill" xlink:type="resource" xml:lang="en-US">Impairment of Intangible Assets (Excluding Goodwill)</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="ImpairmentOfIntangibleAssetsExcludingGoodwill" xlink:title="label: ImpairmentOfIntangibleAssetsExcludingGoodwill to label_ImpairmentOfIntangibleAssetsExcludingGoodwill" xlink:to="label_ImpairmentOfIntangibleAssetsExcludingGoodwill_2" xlink:type="arc" />
    <link:label id="label_ImpairmentOfIntangibleAssetsExcludingGoodwill" xlink:label="label_ImpairmentOfIntangibleAssetsExcludingGoodwill" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_ImpairmentOfIntangibleAssetsExcludingGoodwill" xlink:type="resource" xml:lang="en-US">Impairment charges for the period</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="ImpairmentOfIntangibleAssetsExcludingGoodwill" xlink:title="label: ImpairmentOfIntangibleAssetsExcludingGoodwill to label_ImpairmentOfIntangibleAssetsExcludingGoodwill" xlink:to="label_ImpairmentOfIntangibleAssetsExcludingGoodwill" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_CommitmentsDisclosureTextBlock" xlink:label="CommitmentsDisclosureTextBlock" xlink:title="CommitmentsDisclosureTextBlock" xlink:type="locator" />
    <link:label id="label_CommitmentsDisclosureTextBlock_2" xlink:label="label_CommitmentsDisclosureTextBlock_2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_CommitmentsDisclosureTextBlock" xlink:type="resource" xml:lang="en-US">Commitments Disclosure [Text Block]</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="CommitmentsDisclosureTextBlock" xlink:title="label: CommitmentsDisclosureTextBlock to label_CommitmentsDisclosureTextBlock" xlink:to="label_CommitmentsDisclosureTextBlock_2" xlink:type="arc" />
    <link:label id="label_CommitmentsDisclosureTextBlock" xlink:label="label_CommitmentsDisclosureTextBlock" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_CommitmentsDisclosureTextBlock" xlink:type="resource" xml:lang="en-US">Schedule of future minimum commitments assuming all contractual provisions are met under non-cancelable operating lease agreements</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="CommitmentsDisclosureTextBlock" xlink:title="label: CommitmentsDisclosureTextBlock to label_CommitmentsDisclosureTextBlock" xlink:to="label_CommitmentsDisclosureTextBlock" xlink:type="arc" />
    <link:loc xlink:href="atvi-20100630.xsd#atvi_ContractualObligationsNonCancelableOperatingLeaseMember" xlink:label="ContractualObligationsNonCancelableOperatingLeaseMember" xlink:title="ContractualObligationsNonCancelableOperatingLeaseMember" xlink:type="locator" />
    <link:label id="label_ContractualObligationsNonCancelableOperatingLeaseMember" xlink:label="label_ContractualObligationsNonCancelableOperatingLeaseMember" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_ContractualObligationsNonCancelableOperatingLeaseMember" xlink:type="resource" xml:lang="en-US">Total Contractual Obligations</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="ContractualObligationsNonCancelableOperatingLeaseMember" xlink:title="label: ContractualObligationsNonCancelableOperatingLeaseMember to label_ContractualObligationsNonCancelableOperatingLeaseMember" xlink:to="label_ContractualObligationsNonCancelableOperatingLeaseMember" xlink:type="arc" />
    <link:label id="label_ContractualObligationsNonCancelableOperatingLeaseMember_2" xlink:label="label_ContractualObligationsNonCancelableOperatingLeaseMember_2" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:title="label_ContractualObligationsNonCancelableOperatingLeaseMember" xlink:type="resource" xml:lang="en-US">This element represents the contractual arrangements with third parties for non-cancelable operating lease agreements, for development of products, and for the rights to intellectual property.</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="ContractualObligationsNonCancelableOperatingLeaseMember" xlink:title="label: ContractualObligationsNonCancelableOperatingLeaseMember to label_ContractualObligationsNonCancelableOperatingLeaseMember" xlink:to="label_ContractualObligationsNonCancelableOperatingLeaseMember_2" xlink:type="arc" />
    <link:loc xlink:href="atvi-20100630.xsd#atvi_FacilityAndEquipmentLeasesMember" xlink:label="FacilityAndEquipmentLeasesMember" xlink:title="FacilityAndEquipmentLeasesMember" xlink:type="locator" />
    <link:label id="label_FacilityAndEquipmentLeasesMember" xlink:label="label_FacilityAndEquipmentLeasesMember" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_FacilityAndEquipmentLeasesMember" xlink:type="resource" xml:lang="en-US">Facility and equipment leases</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="FacilityAndEquipmentLeasesMember" xlink:title="label: FacilityAndEquipmentLeasesMember to label_FacilityAndEquipmentLeasesMember" xlink:to="label_FacilityAndEquipmentLeasesMember" xlink:type="arc" />
    <link:label id="label_FacilityAndEquipmentLeasesMember_2" xlink:label="label_FacilityAndEquipmentLeasesMember_2" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:title="label_FacilityAndEquipmentLeasesMember" xlink:type="resource" xml:lang="en-US">This element represents the contractual agreements with third parties for non-cancelable operating lease agreements for facility and equipment.</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="FacilityAndEquipmentLeasesMember" xlink:title="label: FacilityAndEquipmentLeasesMember to label_FacilityAndEquipmentLeasesMember" xlink:to="label_FacilityAndEquipmentLeasesMember_2" xlink:type="arc" />
    <link:loc xlink:href="atvi-20100630.xsd#atvi_DeveloperAndIntellectualPropertiesMember" xlink:label="DeveloperAndIntellectualPropertiesMember" xlink:title="DeveloperAndIntellectualPropertiesMember" xlink:type="locator" />
    <link:label id="label_DeveloperAndIntellectualPropertiesMember" xlink:label="label_DeveloperAndIntellectualPropertiesMember" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_DeveloperAndIntellectualPropertiesMember" xlink:type="resource" xml:lang="en-US">Developer and Intellectual Properties</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="DeveloperAndIntellectualPropertiesMember" xlink:title="label: DeveloperAndIntellectualPropertiesMember to label_DeveloperAndIntellectualPropertiesMember" xlink:to="label_DeveloperAndIntellectualPropertiesMember" xlink:type="arc" />
    <link:label id="label_DeveloperAndIntellectualPropertiesMember_2" xlink:label="label_DeveloperAndIntellectualPropertiesMember_2" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:title="label_DeveloperAndIntellectualPropertiesMember" xlink:type="resource" xml:lang="en-US">This element represents the contractual arrangements with third parties for the development of products and for the rights to intellectual property.</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="DeveloperAndIntellectualPropertiesMember" xlink:title="label: DeveloperAndIntellectualPropertiesMember to label_DeveloperAndIntellectualPropertiesMember" xlink:to="label_DeveloperAndIntellectualPropertiesMember_2" xlink:type="arc" />
    <link:loc xlink:href="atvi-20100630.xsd#atvi_MarketingCommitmentsMember" xlink:label="MarketingCommitmentsMember" xlink:title="MarketingCommitmentsMember" xlink:type="locator" />
    <link:label id="label_MarketingCommitmentsMember" xlink:label="label_MarketingCommitmentsMember" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_MarketingCommitmentsMember" xlink:type="resource" xml:lang="en-US">Marketing</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="MarketingCommitmentsMember" xlink:title="label: MarketingCommitmentsMember to label_MarketingCommitmentsMember" xlink:to="label_MarketingCommitmentsMember" xlink:type="arc" />
    <link:label id="label_MarketingCommitmentsMember_2" xlink:label="label_MarketingCommitmentsMember_2" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:title="label_MarketingCommitmentsMember" xlink:type="resource" xml:lang="en-US">This element represents the contractual obligation to provide marketing support for the related game(s) which is to be developed or in which the intellectual property will be utilized.</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="MarketingCommitmentsMember" xlink:title="label: MarketingCommitmentsMember to label_MarketingCommitmentsMember" xlink:to="label_MarketingCommitmentsMember_2" xlink:type="arc" />
    <link:loc xlink:href="atvi-20100630.xsd#atvi_ContractualObligationsFutureMinimumPaymentsDueCurrent" xlink:label="ContractualObligationsFutureMinimumPaymentsDueCurrent" xlink:title="ContractualObligationsFutureMinimumPaymentsDueCurrent" xlink:type="locator" />
    <link:label id="label_ContractualObligationsFutureMinimumPaymentsDueCurrent" xlink:label="label_ContractualObligationsFutureMinimumPaymentsDueCurrent" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_ContractualObligationsFutureMinimumPaymentsDueCurrent" xlink:type="resource" xml:lang="en-US">Contractual Obligations Future Minimum Payments Due Current</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="ContractualObligationsFutureMinimumPaymentsDueCurrent" xlink:title="label: ContractualObligationsFutureMinimumPaymentsDueCurrent to label_ContractualObligationsFutureMinimumPaymentsDueCurrent" xlink:to="label_ContractualObligationsFutureMinimumPaymentsDueCurrent" xlink:type="arc" />
    <link:label id="label_ContractualObligationsFutureMinimumPaymentsDueCurrent_2" xlink:label="label_ContractualObligationsFutureMinimumPaymentsDueCurrent_2" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_ContractualObligationsFutureMinimumPaymentsDueCurrent" xlink:type="resource" xml:lang="en-US">2010 (remaining six months)</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="ContractualObligationsFutureMinimumPaymentsDueCurrent" xlink:title="label: ContractualObligationsFutureMinimumPaymentsDueCurrent to label_ContractualObligationsFutureMinimumPaymentsDueCurrent" xlink:to="label_ContractualObligationsFutureMinimumPaymentsDueCurrent_2" xlink:type="arc" />
    <link:label id="label_ContractualObligationsFutureMinimumPaymentsDueCurrent_3" xlink:label="label_ContractualObligationsFutureMinimumPaymentsDueCurrent_3" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:title="label_ContractualObligationsFutureMinimumPaymentsDueCurrent" xlink:type="resource" xml:lang="en-US">This element represents the future minimum commitments for contractual obligations for payments that are due within one year of the balance sheet date (or due during the remainder of the current fiscal year if the balance sheet date is not a fiscal year end).</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="ContractualObligationsFutureMinimumPaymentsDueCurrent" xlink:title="label: ContractualObligationsFutureMinimumPaymentsDueCurrent to label_ContractualObligationsFutureMinimumPaymentsDueCurrent" xlink:to="label_ContractualObligationsFutureMinimumPaymentsDueCurrent_3" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_LongTermPurchaseCommitmentLineItems" xlink:label="LongTermPurchaseCommitmentLineItems" xlink:title="LongTermPurchaseCommitmentLineItems" xlink:type="locator" />
    <link:label id="label_LongTermPurchaseCommitmentLineItems" xlink:label="label_LongTermPurchaseCommitmentLineItems" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_LongTermPurchaseCommitmentLineItems" xlink:type="resource" xml:lang="en-US">Commitments</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="LongTermPurchaseCommitmentLineItems" xlink:title="label: LongTermPurchaseCommitmentLineItems to label_LongTermPurchaseCommitmentLineItems" xlink:to="label_LongTermPurchaseCommitmentLineItems" xlink:type="arc" />
    <link:loc xlink:href="atvi-20100630.xsd#atvi_ContractualObligationsFutureMinimumPaymentsDueInTwoYears" xlink:label="ContractualObligationsFutureMinimumPaymentsDueInTwoYears" xlink:title="ContractualObligationsFutureMinimumPaymentsDueInTwoYears" xlink:type="locator" />
    <link:label id="label_ContractualObligationsFutureMinimumPaymentsDueInTwoYears" xlink:label="label_ContractualObligationsFutureMinimumPaymentsDueInTwoYears" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_ContractualObligationsFutureMinimumPaymentsDueInTwoYears" xlink:type="resource" xml:lang="en-US">Contractual Obligations Future Minimum Payments Due in Two Years</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="ContractualObligationsFutureMinimumPaymentsDueInTwoYears" xlink:title="label: ContractualObligationsFutureMinimumPaymentsDueInTwoYears to label_ContractualObligationsFutureMinimumPaymentsDueInTwoYears" xlink:to="label_ContractualObligationsFutureMinimumPaymentsDueInTwoYears" xlink:type="arc" />
    <link:label id="label_ContractualObligationsFutureMinimumPaymentsDueInTwoYears_2" xlink:label="label_ContractualObligationsFutureMinimumPaymentsDueInTwoYears_2" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_ContractualObligationsFutureMinimumPaymentsDueInTwoYears" xlink:type="resource" xml:lang="en-US">2011</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="ContractualObligationsFutureMinimumPaymentsDueInTwoYears" xlink:title="label: ContractualObligationsFutureMinimumPaymentsDueInTwoYears to label_ContractualObligationsFutureMinimumPaymentsDueInTwoYears" xlink:to="label_ContractualObligationsFutureMinimumPaymentsDueInTwoYears_2" xlink:type="arc" />
    <link:label id="label_ContractualObligationsFutureMinimumPaymentsDueInTwoYears_3" xlink:label="label_ContractualObligationsFutureMinimumPaymentsDueInTwoYears_3" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:title="label_ContractualObligationsFutureMinimumPaymentsDueInTwoYears" xlink:type="resource" xml:lang="en-US">This element represents the future minimum commitments for contractual obligations for payments that are due during the second fiscal year after the balance sheet date (or due during the first full fiscal year following the balance sheet date if the balance sheet date is not a fiscal year end).</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="ContractualObligationsFutureMinimumPaymentsDueInTwoYears" xlink:title="label: ContractualObligationsFutureMinimumPaymentsDueInTwoYears to label_ContractualObligationsFutureMinimumPaymentsDueInTwoYears" xlink:to="label_ContractualObligationsFutureMinimumPaymentsDueInTwoYears_3" xlink:type="arc" />
    <link:loc xlink:href="atvi-20100630.xsd#atvi_ContractualObligationsFutureMinimumPaymentsDueInThreeYears" xlink:label="ContractualObligationsFutureMinimumPaymentsDueInThreeYears" xlink:title="ContractualObligationsFutureMinimumPaymentsDueInThreeYears" xlink:type="locator" />
    <link:label id="label_ContractualObligationsFutureMinimumPaymentsDueInThreeYears" xlink:label="label_ContractualObligationsFutureMinimumPaymentsDueInThreeYears" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_ContractualObligationsFutureMinimumPaymentsDueInThreeYears" xlink:type="resource" xml:lang="en-US">Contractual Obligations Future Minimum Payments Due in Three Years</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="ContractualObligationsFutureMinimumPaymentsDueInThreeYears" xlink:title="label: ContractualObligationsFutureMinimumPaymentsDueInThreeYears to label_ContractualObligationsFutureMinimumPaymentsDueInThreeYears" xlink:to="label_ContractualObligationsFutureMinimumPaymentsDueInThreeYears" xlink:type="arc" />
    <link:label id="label_ContractualObligationsFutureMinimumPaymentsDueInThreeYears_2" xlink:label="label_ContractualObligationsFutureMinimumPaymentsDueInThreeYears_2" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_ContractualObligationsFutureMinimumPaymentsDueInThreeYears" xlink:type="resource" xml:lang="en-US">2012</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="ContractualObligationsFutureMinimumPaymentsDueInThreeYears" xlink:title="label: ContractualObligationsFutureMinimumPaymentsDueInThreeYears to label_ContractualObligationsFutureMinimumPaymentsDueInThreeYears" xlink:to="label_ContractualObligationsFutureMinimumPaymentsDueInThreeYears_2" xlink:type="arc" />
    <link:label id="label_ContractualObligationsFutureMinimumPaymentsDueInThreeYears_3" xlink:label="label_ContractualObligationsFutureMinimumPaymentsDueInThreeYears_3" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:title="label_ContractualObligationsFutureMinimumPaymentsDueInThreeYears" xlink:type="resource" xml:lang="en-US">This element represents the future minimum commitments for contractual obligations for payments that are due during the third fiscal year after the balance sheet date (or due during the second full fiscal year following the balance sheet date if the balance sheet date is not a fiscal year end).</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="ContractualObligationsFutureMinimumPaymentsDueInThreeYears" xlink:title="label: ContractualObligationsFutureMinimumPaymentsDueInThreeYears to label_ContractualObligationsFutureMinimumPaymentsDueInThreeYears" xlink:to="label_ContractualObligationsFutureMinimumPaymentsDueInThreeYears_3" xlink:type="arc" />
    <link:loc xlink:href="atvi-20100630.xsd#atvi_ContractualObligationsFutureMinimumPaymentsDueInFourYears" xlink:label="ContractualObligationsFutureMinimumPaymentsDueInFourYears" xlink:title="ContractualObligationsFutureMinimumPaymentsDueInFourYears" xlink:type="locator" />
    <link:label id="label_ContractualObligationsFutureMinimumPaymentsDueInFourYears" xlink:label="label_ContractualObligationsFutureMinimumPaymentsDueInFourYears" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_ContractualObligationsFutureMinimumPaymentsDueInFourYears" xlink:type="resource" xml:lang="en-US">Contractual Obligations Future Minimum Payments Due in Four Years</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="ContractualObligationsFutureMinimumPaymentsDueInFourYears" xlink:title="label: ContractualObligationsFutureMinimumPaymentsDueInFourYears to label_ContractualObligationsFutureMinimumPaymentsDueInFourYears" xlink:to="label_ContractualObligationsFutureMinimumPaymentsDueInFourYears" xlink:type="arc" />
    <link:label id="label_ContractualObligationsFutureMinimumPaymentsDueInFourYears_2" xlink:label="label_ContractualObligationsFutureMinimumPaymentsDueInFourYears_2" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_ContractualObligationsFutureMinimumPaymentsDueInFourYears" xlink:type="resource" xml:lang="en-US">2013</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="ContractualObligationsFutureMinimumPaymentsDueInFourYears" xlink:title="label: ContractualObligationsFutureMinimumPaymentsDueInFourYears to label_ContractualObligationsFutureMinimumPaymentsDueInFourYears" xlink:to="label_ContractualObligationsFutureMinimumPaymentsDueInFourYears_2" xlink:type="arc" />
    <link:label id="label_ContractualObligationsFutureMinimumPaymentsDueInFourYears_3" xlink:label="label_ContractualObligationsFutureMinimumPaymentsDueInFourYears_3" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:title="label_ContractualObligationsFutureMinimumPaymentsDueInFourYears" xlink:type="resource" xml:lang="en-US">This element represents the future minimum commitments for contractual obligations for payments that are due during the fourth fiscal year after the balance sheet date (or due during the third full fiscal year following the balance sheet date if the balance sheet date is not a fiscal year end).</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="ContractualObligationsFutureMinimumPaymentsDueInFourYears" xlink:title="label: ContractualObligationsFutureMinimumPaymentsDueInFourYears to label_ContractualObligationsFutureMinimumPaymentsDueInFourYears" xlink:to="label_ContractualObligationsFutureMinimumPaymentsDueInFourYears_3" xlink:type="arc" />
    <link:loc xlink:href="atvi-20100630.xsd#atvi_ContractualObligationsFutureMinimumPaymentsDueInFiveYears" xlink:label="ContractualObligationsFutureMinimumPaymentsDueInFiveYears" xlink:title="ContractualObligationsFutureMinimumPaymentsDueInFiveYears" xlink:type="locator" />
    <link:label id="label_ContractualObligationsFutureMinimumPaymentsDueInFiveYears" xlink:label="label_ContractualObligationsFutureMinimumPaymentsDueInFiveYears" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_ContractualObligationsFutureMinimumPaymentsDueInFiveYears" xlink:type="resource" xml:lang="en-US">Contractual Obligations Future Minimum Payments Due in Five Years</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="ContractualObligationsFutureMinimumPaymentsDueInFiveYears" xlink:title="label: ContractualObligationsFutureMinimumPaymentsDueInFiveYears to label_ContractualObligationsFutureMinimumPaymentsDueInFiveYears" xlink:to="label_ContractualObligationsFutureMinimumPaymentsDueInFiveYears" xlink:type="arc" />
    <link:label id="label_ContractualObligationsFutureMinimumPaymentsDueInFiveYears_2" xlink:label="label_ContractualObligationsFutureMinimumPaymentsDueInFiveYears_2" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_ContractualObligationsFutureMinimumPaymentsDueInFiveYears" xlink:type="resource" xml:lang="en-US">2014</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="ContractualObligationsFutureMinimumPaymentsDueInFiveYears" xlink:title="label: ContractualObligationsFutureMinimumPaymentsDueInFiveYears to label_ContractualObligationsFutureMinimumPaymentsDueInFiveYears" xlink:to="label_ContractualObligationsFutureMinimumPaymentsDueInFiveYears_2" xlink:type="arc" />
    <link:label id="label_ContractualObligationsFutureMinimumPaymentsDueInFiveYears_3" xlink:label="label_ContractualObligationsFutureMinimumPaymentsDueInFiveYears_3" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:title="label_ContractualObligationsFutureMinimumPaymentsDueInFiveYears" xlink:type="resource" xml:lang="en-US">This element represents the future minimum commitments for contractual obligations for payments that are due during the fifth fiscal year after the balance sheet date (or due during the fourth full fiscal year following the balance sheet date if the balance sheet date is not a fiscal year end).</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="ContractualObligationsFutureMinimumPaymentsDueInFiveYears" xlink:title="label: ContractualObligationsFutureMinimumPaymentsDueInFiveYears to label_ContractualObligationsFutureMinimumPaymentsDueInFiveYears" xlink:to="label_ContractualObligationsFutureMinimumPaymentsDueInFiveYears_3" xlink:type="arc" />
    <link:loc xlink:href="atvi-20100630.xsd#atvi_ContractualObligationsFutureMinimumPaymentsDueThereafter" xlink:label="ContractualObligationsFutureMinimumPaymentsDueThereafter" xlink:title="ContractualObligationsFutureMinimumPaymentsDueThereafter" xlink:type="locator" />
    <link:label id="label_ContractualObligationsFutureMinimumPaymentsDueThereafter" xlink:label="label_ContractualObligationsFutureMinimumPaymentsDueThereafter" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_ContractualObligationsFutureMinimumPaymentsDueThereafter" xlink:type="resource" xml:lang="en-US">Contractual Obligations Future Minimum Payments Due Thereafter</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="ContractualObligationsFutureMinimumPaymentsDueThereafter" xlink:title="label: ContractualObligationsFutureMinimumPaymentsDueThereafter to label_ContractualObligationsFutureMinimumPaymentsDueThereafter" xlink:to="label_ContractualObligationsFutureMinimumPaymentsDueThereafter" xlink:type="arc" />
    <link:label id="label_ContractualObligationsFutureMinimumPaymentsDueThereafter_2" xlink:label="label_ContractualObligationsFutureMinimumPaymentsDueThereafter_2" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_ContractualObligationsFutureMinimumPaymentsDueThereafter" xlink:type="resource" xml:lang="en-US">Thereafter</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="ContractualObligationsFutureMinimumPaymentsDueThereafter" xlink:title="label: ContractualObligationsFutureMinimumPaymentsDueThereafter to label_ContractualObligationsFutureMinimumPaymentsDueThereafter" xlink:to="label_ContractualObligationsFutureMinimumPaymentsDueThereafter_2" xlink:type="arc" />
    <link:label id="label_ContractualObligationsFutureMinimumPaymentsDueThereafter_3" xlink:label="label_ContractualObligationsFutureMinimumPaymentsDueThereafter_3" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:title="label_ContractualObligationsFutureMinimumPaymentsDueThereafter" xlink:type="resource" xml:lang="en-US">This element represents the future minimum commitments for contractual obligations for payments that are due after the fifth fiscal year after the balance sheet date (or due after the fourth full fiscal year following the balance sheet date if the balance sheet date is not a fiscal year end).</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="ContractualObligationsFutureMinimumPaymentsDueThereafter" xlink:title="label: ContractualObligationsFutureMinimumPaymentsDueThereafter to label_ContractualObligationsFutureMinimumPaymentsDueThereafter" xlink:to="label_ContractualObligationsFutureMinimumPaymentsDueThereafter_3" xlink:type="arc" />
    <link:loc xlink:href="atvi-20100630.xsd#atvi_ContractualObligationsFutureMinimumPaymentsDue" xlink:label="ContractualObligationsFutureMinimumPaymentsDue" xlink:title="ContractualObligationsFutureMinimumPaymentsDue" xlink:type="locator" />
    <link:label id="label_ContractualObligationsFutureMinimumPaymentsDue" xlink:label="label_ContractualObligationsFutureMinimumPaymentsDue" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_ContractualObligationsFutureMinimumPaymentsDue" xlink:type="resource" xml:lang="en-US">Contractual Obligations Future Minimum Payments Due</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="ContractualObligationsFutureMinimumPaymentsDue" xlink:title="label: ContractualObligationsFutureMinimumPaymentsDue to label_ContractualObligationsFutureMinimumPaymentsDue" xlink:to="label_ContractualObligationsFutureMinimumPaymentsDue" xlink:type="arc" />
    <link:label id="label_ContractualObligationsFutureMinimumPaymentsDue_2" xlink:label="label_ContractualObligationsFutureMinimumPaymentsDue_2" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:title="label_ContractualObligationsFutureMinimumPaymentsDue" xlink:type="resource" xml:lang="en-US">Total</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="ContractualObligationsFutureMinimumPaymentsDue" xlink:title="label: ContractualObligationsFutureMinimumPaymentsDue to label_ContractualObligationsFutureMinimumPaymentsDue" xlink:to="label_ContractualObligationsFutureMinimumPaymentsDue_2" xlink:type="arc" />
    <link:label id="label_ContractualObligationsFutureMinimumPaymentsDue_3" xlink:label="label_ContractualObligationsFutureMinimumPaymentsDue_3" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:title="label_ContractualObligationsFutureMinimumPaymentsDue" xlink:type="resource" xml:lang="en-US">This element represents the future minimum commitments for contractual obligations.</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="ContractualObligationsFutureMinimumPaymentsDue" xlink:title="label: ContractualObligationsFutureMinimumPaymentsDue to label_ContractualObligationsFutureMinimumPaymentsDue" xlink:to="label_ContractualObligationsFutureMinimumPaymentsDue_3" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_UnrecognizedTaxBenefits" xlink:label="UnrecognizedTaxBenefits" xlink:title="UnrecognizedTaxBenefits" xlink:type="locator" />
    <link:label id="label_UnrecognizedTaxBenefits_2" xlink:label="label_UnrecognizedTaxBenefits_2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_UnrecognizedTaxBenefits" xlink:type="resource" xml:lang="en-US">Unrecognized Tax Benefits</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="UnrecognizedTaxBenefits" xlink:title="label: UnrecognizedTaxBenefits to label_UnrecognizedTaxBenefits" xlink:to="label_UnrecognizedTaxBenefits_2" xlink:type="arc" />
    <link:label id="label_UnrecognizedTaxBenefits" xlink:label="label_UnrecognizedTaxBenefits" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_UnrecognizedTaxBenefits" xlink:type="resource" xml:lang="en-US">Unrecognized tax benefits</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="UnrecognizedTaxBenefits" xlink:title="label: UnrecognizedTaxBenefits to label_UnrecognizedTaxBenefits" xlink:to="label_UnrecognizedTaxBenefits" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_LongTermPurchaseCommitmentTable" xlink:label="LongTermPurchaseCommitmentTable" xlink:title="LongTermPurchaseCommitmentTable" xlink:type="locator" />
    <link:label id="label_LongTermPurchaseCommitmentTable" xlink:label="label_LongTermPurchaseCommitmentTable" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_LongTermPurchaseCommitmentTable" xlink:type="resource" xml:lang="en-US">Long Term Purchase Commitment [Table]</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="LongTermPurchaseCommitmentTable" xlink:title="label: LongTermPurchaseCommitmentTable to label_LongTermPurchaseCommitmentTable" xlink:to="label_LongTermPurchaseCommitmentTable" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_LongTermPurchaseCommitmentByCategoryOfItemPurchasedAxis" xlink:label="LongTermPurchaseCommitmentByCategoryOfItemPurchasedAxis" xlink:title="LongTermPurchaseCommitmentByCategoryOfItemPurchasedAxis" xlink:type="locator" />
    <link:label id="label_LongTermPurchaseCommitmentByCategoryOfItemPurchasedAxis" xlink:label="label_LongTermPurchaseCommitmentByCategoryOfItemPurchasedAxis" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_LongTermPurchaseCommitmentByCategoryOfItemPurchasedAxis" xlink:type="resource" xml:lang="en-US">Long Term Purchase Commitment by Category of Item Purchased [Axis]</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="LongTermPurchaseCommitmentByCategoryOfItemPurchasedAxis" xlink:title="label: LongTermPurchaseCommitmentByCategoryOfItemPurchasedAxis to label_LongTermPurchaseCommitmentByCategoryOfItemPurchasedAxis" xlink:to="label_LongTermPurchaseCommitmentByCategoryOfItemPurchasedAxis" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_LongTermPurchaseCommitmentCategoryOfItemPurchasedDomain" xlink:label="LongTermPurchaseCommitmentCategoryOfItemPurchasedDomain" xlink:title="LongTermPurchaseCommitmentCategoryOfItemPurchasedDomain" xlink:type="locator" />
    <link:label id="label_LongTermPurchaseCommitmentCategoryOfItemPurchasedDomain" xlink:label="label_LongTermPurchaseCommitmentCategoryOfItemPurchasedDomain" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_LongTermPurchaseCommitmentCategoryOfItemPurchasedDomain" xlink:type="resource" xml:lang="en-US">Long Term Purchase Commitment Category of Item Purchased [Domain]</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="LongTermPurchaseCommitmentCategoryOfItemPurchasedDomain" xlink:title="label: LongTermPurchaseCommitmentCategoryOfItemPurchasedDomain to label_LongTermPurchaseCommitmentCategoryOfItemPurchasedDomain" xlink:to="label_LongTermPurchaseCommitmentCategoryOfItemPurchasedDomain" xlink:type="arc" />
    <link:loc xlink:href="atvi-20100630.xsd#atvi_NumberOfExternalCustomersThatAccountFor10PercentOfConsolidatedRevenues" xlink:label="NumberOfExternalCustomersThatAccountFor10PercentOfConsolidatedRevenues" xlink:title="NumberOfExternalCustomersThatAccountFor10PercentOfConsolidatedRevenues" xlink:type="locator" />
    <link:label id="label_NumberOfExternalCustomersThatAccountFor10PercentOfConsolidatedRevenues" xlink:label="label_NumberOfExternalCustomersThatAccountFor10PercentOfConsolidatedRevenues" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_NumberOfExternalCustomersThatAccountFor10PercentOfConsolidatedRevenues" xlink:type="resource" xml:lang="en-US">Number of External Customers That Account for 10 Percent of Consolidated Revenues</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="NumberOfExternalCustomersThatAccountFor10PercentOfConsolidatedRevenues" xlink:title="label: NumberOfExternalCustomersThatAccountFor10PercentOfConsolidatedRevenues to label_NumberOfExternalCustomersThatAccountFor10PercentOfConsolidatedRevenues" xlink:to="label_NumberOfExternalCustomersThatAccountFor10PercentOfConsolidatedRevenues" xlink:type="arc" />
    <link:label id="label_NumberOfExternalCustomersThatAccountFor10PercentOfConsolidatedRevenues_2" xlink:label="label_NumberOfExternalCustomersThatAccountFor10PercentOfConsolidatedRevenues_2" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:title="label_NumberOfExternalCustomersThatAccountFor10PercentOfConsolidatedRevenues" xlink:type="resource" xml:lang="en-US">This element represents the number of external customers that accounted for 10 percent of consolidated net revenues.</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="NumberOfExternalCustomersThatAccountFor10PercentOfConsolidatedRevenues" xlink:title="label: NumberOfExternalCustomersThatAccountFor10PercentOfConsolidatedRevenues to label_NumberOfExternalCustomersThatAccountFor10PercentOfConsolidatedRevenues" xlink:to="label_NumberOfExternalCustomersThatAccountFor10PercentOfConsolidatedRevenues_2" xlink:type="arc" />
    <link:label id="label_NumberOfExternalCustomersThatAccountFor10PercentOfConsolidatedRevenues_3" xlink:label="label_NumberOfExternalCustomersThatAccountFor10PercentOfConsolidatedRevenues_3" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_NumberOfExternalCustomersThatAccountFor10PercentOfConsolidatedRevenues" xlink:type="resource" xml:lang="en-US">Number of external customers accounted for 10% of consolidated net revenues</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="NumberOfExternalCustomersThatAccountFor10PercentOfConsolidatedRevenues" xlink:title="label: NumberOfExternalCustomersThatAccountFor10PercentOfConsolidatedRevenues to label_NumberOfExternalCustomersThatAccountFor10PercentOfConsolidatedRevenues" xlink:to="label_NumberOfExternalCustomersThatAccountFor10PercentOfConsolidatedRevenues_3" xlink:type="arc" />
    <link:loc xlink:href="atvi-20100630.xsd#atvi_NumberOfExternalCustomersThatAccountFor8PercentOfConsolidatedRevenues" xlink:label="NumberOfExternalCustomersThatAccountFor8PercentOfConsolidatedRevenues" xlink:title="NumberOfExternalCustomersThatAccountFor8PercentOfConsolidatedRevenues" xlink:type="locator" />
    <link:label id="label_NumberOfExternalCustomersThatAccountFor8PercentOfConsolidatedRevenues" xlink:label="label_NumberOfExternalCustomersThatAccountFor8PercentOfConsolidatedRevenues" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_NumberOfExternalCustomersThatAccountFor8PercentOfConsolidatedRevenues" xlink:type="resource" xml:lang="en-US">Number of External Customers That Account for 8 Percent of Consolidated Revenues</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="NumberOfExternalCustomersThatAccountFor8PercentOfConsolidatedRevenues" xlink:title="label: NumberOfExternalCustomersThatAccountFor8PercentOfConsolidatedRevenues to label_NumberOfExternalCustomersThatAccountFor8PercentOfConsolidatedRevenues" xlink:to="label_NumberOfExternalCustomersThatAccountFor8PercentOfConsolidatedRevenues" xlink:type="arc" />
    <link:label id="label_NumberOfExternalCustomersThatAccountFor8PercentOfConsolidatedRevenues_2" xlink:label="label_NumberOfExternalCustomersThatAccountFor8PercentOfConsolidatedRevenues_2" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:title="label_NumberOfExternalCustomersThatAccountFor8PercentOfConsolidatedRevenues" xlink:type="resource" xml:lang="en-US">This element represents the number of external customers that accounted for 8 percent of consolidated net revenues.</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="NumberOfExternalCustomersThatAccountFor8PercentOfConsolidatedRevenues" xlink:title="label: NumberOfExternalCustomersThatAccountFor8PercentOfConsolidatedRevenues to label_NumberOfExternalCustomersThatAccountFor8PercentOfConsolidatedRevenues" xlink:to="label_NumberOfExternalCustomersThatAccountFor8PercentOfConsolidatedRevenues_2" xlink:type="arc" />
    <link:label id="label_NumberOfExternalCustomersThatAccountFor8PercentOfConsolidatedRevenues_3" xlink:label="label_NumberOfExternalCustomersThatAccountFor8PercentOfConsolidatedRevenues_3" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_NumberOfExternalCustomersThatAccountFor8PercentOfConsolidatedRevenues" xlink:type="resource" xml:lang="en-US">Number of external customers accounted for 8% of consolidated net revenues</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="NumberOfExternalCustomersThatAccountFor8PercentOfConsolidatedRevenues" xlink:title="label: NumberOfExternalCustomersThatAccountFor8PercentOfConsolidatedRevenues to label_NumberOfExternalCustomersThatAccountFor8PercentOfConsolidatedRevenues" xlink:to="label_NumberOfExternalCustomersThatAccountFor8PercentOfConsolidatedRevenues_3" xlink:type="arc" />
    <link:loc xlink:href="atvi-20100630.xsd#atvi_NumberOfExternalCustomersThatAccountFor14PercentOfGrossAccountsReceivable" xlink:label="NumberOfExternalCustomersThatAccountFor14PercentOfGrossAccountsReceivable" xlink:title="NumberOfExternalCustomersThatAccountFor14PercentOfGrossAccountsReceivable" xlink:type="locator" />
    <link:label id="label_NumberOfExternalCustomersThatAccountFor14PercentOfGrossAccountsReceivable" xlink:label="label_NumberOfExternalCustomersThatAccountFor14PercentOfGrossAccountsReceivable" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_NumberOfExternalCustomersThatAccountFor14PercentOfGrossAccountsReceivable" xlink:type="resource" xml:lang="en-US">Number of External Customers That Account for 14 Percent of Gross Accounts Receivable</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="NumberOfExternalCustomersThatAccountFor14PercentOfGrossAccountsReceivable" xlink:title="label: NumberOfExternalCustomersThatAccountFor14PercentOfGrossAccountsReceivable to label_NumberOfExternalCustomersThatAccountFor14PercentOfGrossAccountsReceivable" xlink:to="label_NumberOfExternalCustomersThatAccountFor14PercentOfGrossAccountsReceivable" xlink:type="arc" />
    <link:label id="label_NumberOfExternalCustomersThatAccountFor14PercentOfGrossAccountsReceivable_2" xlink:label="label_NumberOfExternalCustomersThatAccountFor14PercentOfGrossAccountsReceivable_2" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:title="label_NumberOfExternalCustomersThatAccountFor14PercentOfGrossAccountsReceivable" xlink:type="resource" xml:lang="en-US">This element represents the number of external customers that accounted for 14 percent of gross accounts receivable.</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="NumberOfExternalCustomersThatAccountFor14PercentOfGrossAccountsReceivable" xlink:title="label: NumberOfExternalCustomersThatAccountFor14PercentOfGrossAccountsReceivable to label_NumberOfExternalCustomersThatAccountFor14PercentOfGrossAccountsReceivable" xlink:to="label_NumberOfExternalCustomersThatAccountFor14PercentOfGrossAccountsReceivable_2" xlink:type="arc" />
    <link:label id="label_NumberOfExternalCustomersThatAccountFor14PercentOfGrossAccountsReceivable_3" xlink:label="label_NumberOfExternalCustomersThatAccountFor14PercentOfGrossAccountsReceivable_3" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_NumberOfExternalCustomersThatAccountFor14PercentOfGrossAccountsReceivable" xlink:type="resource" xml:lang="en-US">Number of external customers accounted for 14% of consolidated gross accounts receivable</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="NumberOfExternalCustomersThatAccountFor14PercentOfGrossAccountsReceivable" xlink:title="label: NumberOfExternalCustomersThatAccountFor14PercentOfGrossAccountsReceivable to label_NumberOfExternalCustomersThatAccountFor14PercentOfGrossAccountsReceivable" xlink:to="label_NumberOfExternalCustomersThatAccountFor14PercentOfGrossAccountsReceivable_3" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_NetRealizedOrUnrealizedGainLossOnTradingSecurities" xlink:label="NetRealizedOrUnrealizedGainLossOnTradingSecurities" xlink:title="NetRealizedOrUnrealizedGainLossOnTradingSecurities" xlink:type="locator" />
    <link:label id="label_NetRealizedOrUnrealizedGainLossOnTradingSecurities" xlink:label="label_NetRealizedOrUnrealizedGainLossOnTradingSecurities" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_NetRealizedOrUnrealizedGainLossOnTradingSecurities" xlink:type="resource" xml:lang="en-US">Net Realized or Unrealized Gain (Loss) on Trading Securities</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="NetRealizedOrUnrealizedGainLossOnTradingSecurities" xlink:title="label: NetRealizedOrUnrealizedGainLossOnTradingSecurities to label_NetRealizedOrUnrealizedGainLossOnTradingSecurities" xlink:to="label_NetRealizedOrUnrealizedGainLossOnTradingSecurities" xlink:type="arc" />
    <link:label id="label_NetRealizedOrUnrealizedGainLossOnTradingSecurities_2" xlink:label="label_NetRealizedOrUnrealizedGainLossOnTradingSecurities_2" xlink:role="http://xbrl.us/us-gaap/role/label/negated" xlink:title="label_NetRealizedOrUnrealizedGainLossOnTradingSecurities" xlink:type="resource" xml:lang="en-US">Gain on auction rate securities ("ARS") classified as trading securities</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="NetRealizedOrUnrealizedGainLossOnTradingSecurities" xlink:title="label: NetRealizedOrUnrealizedGainLossOnTradingSecurities to label_NetRealizedOrUnrealizedGainLossOnTradingSecurities" xlink:to="label_NetRealizedOrUnrealizedGainLossOnTradingSecurities_2" xlink:type="arc" />
    <link:loc xlink:href="atvi-20100630.xsd#atvi_NetRealizedOrUnrealizedGainLossOnRights" xlink:label="NetRealizedOrUnrealizedGainLossOnRights" xlink:title="NetRealizedOrUnrealizedGainLossOnRights" xlink:type="locator" />
    <link:label id="label_NetRealizedOrUnrealizedGainLossOnRights" xlink:label="label_NetRealizedOrUnrealizedGainLossOnRights" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_NetRealizedOrUnrealizedGainLossOnRights" xlink:type="resource" xml:lang="en-US">Net Realized or Unrealized Gain (Loss) on Rights</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="NetRealizedOrUnrealizedGainLossOnRights" xlink:title="label: NetRealizedOrUnrealizedGainLossOnRights to label_NetRealizedOrUnrealizedGainLossOnRights" xlink:to="label_NetRealizedOrUnrealizedGainLossOnRights" xlink:type="arc" />
    <link:label id="label_NetRealizedOrUnrealizedGainLossOnRights_2" xlink:label="label_NetRealizedOrUnrealizedGainLossOnRights_2" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:title="label_NetRealizedOrUnrealizedGainLossOnRights" xlink:type="resource" xml:lang="en-US">Net realized or unrealized gains or losses related to rights that do not meet the definition of a derivative instrument.</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="NetRealizedOrUnrealizedGainLossOnRights" xlink:title="label: NetRealizedOrUnrealizedGainLossOnRights to label_NetRealizedOrUnrealizedGainLossOnRights" xlink:to="label_NetRealizedOrUnrealizedGainLossOnRights_2" xlink:type="arc" />
    <link:label id="label_NetRealizedOrUnrealizedGainLossOnRights_3" xlink:label="label_NetRealizedOrUnrealizedGainLossOnRights_3" xlink:role="http://xbrl.us/us-gaap/role/label/negated" xlink:title="label_NetRealizedOrUnrealizedGainLossOnRights" xlink:type="resource" xml:lang="en-US">Loss on ARS rights from UBS</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="NetRealizedOrUnrealizedGainLossOnRights" xlink:title="label: NetRealizedOrUnrealizedGainLossOnRights to label_NetRealizedOrUnrealizedGainLossOnRights" xlink:to="label_NetRealizedOrUnrealizedGainLossOnRights_3" xlink:type="arc" />
    <link:loc xlink:href="atvi-20100630.xsd#atvi_ScheduleOfNetRevenuesFromExternalCustomersByPlatformTextBlock" xlink:label="ScheduleOfNetRevenuesFromExternalCustomersByPlatformTextBlock" xlink:title="ScheduleOfNetRevenuesFromExternalCustomersByPlatformTextBlock" xlink:type="locator" />
    <link:label id="label_ScheduleOfNetRevenuesFromExternalCustomersByPlatformTextBlock" xlink:label="label_ScheduleOfNetRevenuesFromExternalCustomersByPlatformTextBlock" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:title="label_ScheduleOfNetRevenuesFromExternalCustomersByPlatformTextBlock" xlink:type="resource" xml:lang="en-US">The disclosure of net revenues from external customers by platform.</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="ScheduleOfNetRevenuesFromExternalCustomersByPlatformTextBlock" xlink:title="label: ScheduleOfNetRevenuesFromExternalCustomersByPlatformTextBlock to label_ScheduleOfNetRevenuesFromExternalCustomersByPlatformTextBlock" xlink:to="label_ScheduleOfNetRevenuesFromExternalCustomersByPlatformTextBlock" xlink:type="arc" />
    <link:label id="label_ScheduleOfNetRevenuesFromExternalCustomersByPlatformTextBlock_2" xlink:label="label_ScheduleOfNetRevenuesFromExternalCustomersByPlatformTextBlock_2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_ScheduleOfNetRevenuesFromExternalCustomersByPlatformTextBlock" xlink:type="resource" xml:lang="en-US">Schedule of Net Revenues from External Customers by Platform [Text Block]</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="ScheduleOfNetRevenuesFromExternalCustomersByPlatformTextBlock" xlink:title="label: ScheduleOfNetRevenuesFromExternalCustomersByPlatformTextBlock to label_ScheduleOfNetRevenuesFromExternalCustomersByPlatformTextBlock" xlink:to="label_ScheduleOfNetRevenuesFromExternalCustomersByPlatformTextBlock_2" xlink:type="arc" />
    <link:label id="label_ScheduleOfNetRevenuesFromExternalCustomersByPlatformTextBlock_3" xlink:label="label_ScheduleOfNetRevenuesFromExternalCustomersByPlatformTextBlock_3" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_ScheduleOfNetRevenuesFromExternalCustomersByPlatformTextBlock" xlink:type="resource" xml:lang="en-US">Revenues by platform</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="ScheduleOfNetRevenuesFromExternalCustomersByPlatformTextBlock" xlink:title="label: ScheduleOfNetRevenuesFromExternalCustomersByPlatformTextBlock to label_ScheduleOfNetRevenuesFromExternalCustomersByPlatformTextBlock" xlink:to="label_ScheduleOfNetRevenuesFromExternalCustomersByPlatformTextBlock_3" xlink:type="arc" />
    <link:loc xlink:href="atvi-20100630.xsd#atvi_AccumulatedImpairmentChargesIntangibleAssetsExcludingGoodwill" xlink:label="AccumulatedImpairmentChargesIntangibleAssetsExcludingGoodwill" xlink:title="AccumulatedImpairmentChargesIntangibleAssetsExcludingGoodwill" xlink:type="locator" />
    <link:label id="label_AccumulatedImpairmentChargesIntangibleAssetsExcludingGoodwill" xlink:label="label_AccumulatedImpairmentChargesIntangibleAssetsExcludingGoodwill" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:title="label_AccumulatedImpairmentChargesIntangibleAssetsExcludingGoodwill" xlink:type="resource" xml:lang="en-US">The accumulated amount of impairment charges of intangible assets, excluding goodwill, as of the balance sheet date.</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="AccumulatedImpairmentChargesIntangibleAssetsExcludingGoodwill" xlink:title="label: AccumulatedImpairmentChargesIntangibleAssetsExcludingGoodwill to label_AccumulatedImpairmentChargesIntangibleAssetsExcludingGoodwill" xlink:to="label_AccumulatedImpairmentChargesIntangibleAssetsExcludingGoodwill" xlink:type="arc" />
    <link:label id="label_AccumulatedImpairmentChargesIntangibleAssetsExcludingGoodwill_2" xlink:label="label_AccumulatedImpairmentChargesIntangibleAssetsExcludingGoodwill_2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_AccumulatedImpairmentChargesIntangibleAssetsExcludingGoodwill" xlink:type="resource" xml:lang="en-US">Accumulated Impairment Charges Intangible Assets Excluding Goodwill</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="AccumulatedImpairmentChargesIntangibleAssetsExcludingGoodwill" xlink:title="label: AccumulatedImpairmentChargesIntangibleAssetsExcludingGoodwill to label_AccumulatedImpairmentChargesIntangibleAssetsExcludingGoodwill" xlink:to="label_AccumulatedImpairmentChargesIntangibleAssetsExcludingGoodwill_2" xlink:type="arc" />
    <link:label id="label_AccumulatedImpairmentChargesIntangibleAssetsExcludingGoodwill_3" xlink:label="label_AccumulatedImpairmentChargesIntangibleAssetsExcludingGoodwill_3" xlink:role="http://xbrl.us/us-gaap/role/label/negated" xlink:title="label_AccumulatedImpairmentChargesIntangibleAssetsExcludingGoodwill" xlink:type="resource" xml:lang="en-US">Impairment charge</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="AccumulatedImpairmentChargesIntangibleAssetsExcludingGoodwill" xlink:title="label: AccumulatedImpairmentChargesIntangibleAssetsExcludingGoodwill to label_AccumulatedImpairmentChargesIntangibleAssetsExcludingGoodwill" xlink:to="label_AccumulatedImpairmentChargesIntangibleAssetsExcludingGoodwill_3" xlink:type="arc" />
    <link:loc xlink:href="atvi-20100630.xsd#atvi_IntangibleAssetsExcludingGoodwillGrossCarryingAmount" xlink:label="IntangibleAssetsExcludingGoodwillGrossCarryingAmount" xlink:title="IntangibleAssetsExcludingGoodwillGrossCarryingAmount" xlink:type="locator" />
    <link:label id="label_IntangibleAssetsExcludingGoodwillGrossCarryingAmount" xlink:label="label_IntangibleAssetsExcludingGoodwillGrossCarryingAmount" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:title="label_IntangibleAssetsExcludingGoodwillGrossCarryingAmount" xlink:type="resource" xml:lang="en-US">The total gross carrying amount of finite-lived and indefinite-lived intangible assets, excluding goodwill.</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="IntangibleAssetsExcludingGoodwillGrossCarryingAmount" xlink:title="label: IntangibleAssetsExcludingGoodwillGrossCarryingAmount to label_IntangibleAssetsExcludingGoodwillGrossCarryingAmount" xlink:to="label_IntangibleAssetsExcludingGoodwillGrossCarryingAmount" xlink:type="arc" />
    <link:label id="label_IntangibleAssetsExcludingGoodwillGrossCarryingAmount_2" xlink:label="label_IntangibleAssetsExcludingGoodwillGrossCarryingAmount_2" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:title="label_IntangibleAssetsExcludingGoodwillGrossCarryingAmount" xlink:type="resource" xml:lang="en-US">Gross carrying amount, intangible assets excluding goodwill</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="IntangibleAssetsExcludingGoodwillGrossCarryingAmount" xlink:title="label: IntangibleAssetsExcludingGoodwillGrossCarryingAmount to label_IntangibleAssetsExcludingGoodwillGrossCarryingAmount" xlink:to="label_IntangibleAssetsExcludingGoodwillGrossCarryingAmount_2" xlink:type="arc" />
    <link:label id="label_IntangibleAssetsExcludingGoodwillGrossCarryingAmount_3" xlink:label="label_IntangibleAssetsExcludingGoodwillGrossCarryingAmount_3" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_IntangibleAssetsExcludingGoodwillGrossCarryingAmount" xlink:type="resource" xml:lang="en-US">Intangible Assets Excluding Goodwill Gross Carrying Amount</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="IntangibleAssetsExcludingGoodwillGrossCarryingAmount" xlink:title="label: IntangibleAssetsExcludingGoodwillGrossCarryingAmount to label_IntangibleAssetsExcludingGoodwillGrossCarryingAmount" xlink:to="label_IntangibleAssetsExcludingGoodwillGrossCarryingAmount_3" xlink:type="arc" />
    <link:loc xlink:href="atvi-20100630.xsd#atvi_FairValueAssetsStillHeldMeasuredOnRecurringBasisChangeInUnrealizedGainLossIncludedInEarnings" xlink:label="FairValueAssetsStillHeldMeasuredOnRecurringBasisChangeInUnrealizedGainLossIncludedInEarnings" xlink:title="FairValueAssetsStillHeldMeasuredOnRecurringBasisChangeInUnrealizedGainLossIncludedInEarnings" xlink:type="locator" />
    <link:label id="label_FairValueAssetsStillHeldMeasuredOnRecurringBasisChangeInUnrealizedGainLossIncludedInEarnings" xlink:label="label_FairValueAssetsStillHeldMeasuredOnRecurringBasisChangeInUnrealizedGainLossIncludedInEarnings" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_FairValueAssetsStillHeldMeasuredOnRecurringBasisChangeInUnrealizedGainLossIncludedInEarnings" xlink:type="resource" xml:lang="en-US">Fair Value Assets Still Held Measured on Recurring Basis Change in Unrealized Gain (Loss) Included in Earnings</link:label>
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    <link:label id="label_FairValueAssetsStillHeldMeasuredOnRecurringBasisChangeInUnrealizedGainLossIncludedInEarnings_2" xlink:label="label_FairValueAssetsStillHeldMeasuredOnRecurringBasisChangeInUnrealizedGainLossIncludedInEarnings_2" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:title="label_FairValueAssetsStillHeldMeasuredOnRecurringBasisChangeInUnrealizedGainLossIncludedInEarnings" xlink:type="resource" xml:lang="en-US">This item represents the amount of the total change in unrealized (holding) gains or losses for the period which are included in the statement of income. Such unrealized (holding) gains or losses relate to those assets still held at the reporting date for which fair value is measured on a recurring basis using significant unobservable inputs (Level 3).</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="FairValueAssetsStillHeldMeasuredOnRecurringBasisChangeInUnrealizedGainLossIncludedInEarnings" xlink:title="label: FairValueAssetsStillHeldMeasuredOnRecurringBasisChangeInUnrealizedGainLossIncludedInEarnings to label_FairValueAssetsStillHeldMeasuredOnRecurringBasisChangeInUnrealizedGainLossIncludedInEarnings" xlink:to="label_FairValueAssetsStillHeldMeasuredOnRecurringBasisChangeInUnrealizedGainLossIncludedInEarnings_2" xlink:type="arc" />
    <link:label id="label_FairValueAssetsStillHeldMeasuredOnRecurringBasisChangeInUnrealizedGainLossIncludedInEarnings_3" xlink:label="label_FairValueAssetsStillHeldMeasuredOnRecurringBasisChangeInUnrealizedGainLossIncludedInEarnings_3" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_FairValueAssetsStillHeldMeasuredOnRecurringBasisChangeInUnrealizedGainLossIncludedInEarnings" xlink:type="resource" xml:lang="en-US">The amount of total gains or (losses) for the period included in investment and other income, net attributable to the change in unrealized gains or losses relating to assets and liabilities still held at June 30, 2009</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="FairValueAssetsStillHeldMeasuredOnRecurringBasisChangeInUnrealizedGainLossIncludedInEarnings" xlink:title="label: FairValueAssetsStillHeldMeasuredOnRecurringBasisChangeInUnrealizedGainLossIncludedInEarnings to label_FairValueAssetsStillHeldMeasuredOnRecurringBasisChangeInUnrealizedGainLossIncludedInEarnings" xlink:to="label_FairValueAssetsStillHeldMeasuredOnRecurringBasisChangeInUnrealizedGainLossIncludedInEarnings_3" xlink:type="arc" />
    <link:loc xlink:href="atvi-20100630.xsd#atvi_PlatformRevenues" xlink:label="PlatformRevenues" xlink:title="PlatformRevenues" xlink:type="locator" />
    <link:label id="label_PlatformRevenues" xlink:label="label_PlatformRevenues" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:title="label_PlatformRevenues" xlink:type="resource" xml:lang="en-US">Aggregate platform revenue recognized during the period.</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="PlatformRevenues" xlink:title="label: PlatformRevenues to label_PlatformRevenues" xlink:to="label_PlatformRevenues" xlink:type="arc" />
    <link:label id="label_PlatformRevenues_2" xlink:label="label_PlatformRevenues_2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_PlatformRevenues" xlink:type="resource" xml:lang="en-US">Platform Revenues</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="PlatformRevenues" xlink:title="label: PlatformRevenues to label_PlatformRevenues" xlink:to="label_PlatformRevenues_2" xlink:type="arc" />
    <link:label id="label_PlatformRevenues_3" xlink:label="label_PlatformRevenues_3" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_PlatformRevenues" xlink:type="resource" xml:lang="en-US">Total platform net revenues</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="PlatformRevenues" xlink:title="label: PlatformRevenues to label_PlatformRevenues" xlink:to="label_PlatformRevenues_3" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_SegmentReportingSegmentOperatingProfitLoss" xlink:label="SegmentReportingSegmentOperatingProfitLoss" xlink:title="SegmentReportingSegmentOperatingProfitLoss" xlink:type="locator" />
    <link:label id="label_SegmentReportingSegmentOperatingProfitLoss" xlink:label="label_SegmentReportingSegmentOperatingProfitLoss" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_SegmentReportingSegmentOperatingProfitLoss" xlink:type="resource" xml:lang="en-US">Segment Reporting, Segment Operating Profit (Loss)</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="SegmentReportingSegmentOperatingProfitLoss" xlink:title="label: SegmentReportingSegmentOperatingProfitLoss to label_SegmentReportingSegmentOperatingProfitLoss" xlink:to="label_SegmentReportingSegmentOperatingProfitLoss" xlink:type="arc" />
    <link:label id="label_SegmentReportingSegmentOperatingProfitLoss_2" xlink:label="label_SegmentReportingSegmentOperatingProfitLoss_2" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_SegmentReportingSegmentOperatingProfitLoss" xlink:type="resource" xml:lang="en-US">Operating segments total</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="SegmentReportingSegmentOperatingProfitLoss" xlink:title="label: SegmentReportingSegmentOperatingProfitLoss to label_SegmentReportingSegmentOperatingProfitLoss" xlink:to="label_SegmentReportingSegmentOperatingProfitLoss_2" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_EntityWideDisclosureOnGeographicAreasRevenueFromExternalCustomersAttributedToIndividualForeignCountriesAmount" xlink:label="EntityWideDisclosureOnGeographicAreasRevenueFromExternalCustomersAttributedToIndividualForeignCountriesAmount" xlink:title="EntityWideDisclosureOnGeographicAreasRevenueFromExternalCustomersAttributedToIndividualForeignCountriesAmount" xlink:type="locator" />
    <link:label id="label_EntityWideDisclosureOnGeographicAreasRevenueFromExternalCustomersAttributedToIndividualForeignCountriesAmount" xlink:label="label_EntityWideDisclosureOnGeographicAreasRevenueFromExternalCustomersAttributedToIndividualForeignCountriesAmount" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_EntityWideDisclosureOnGeographicAreasRevenueFromExternalCustomersAttributedToIndividualForeignCountriesAmount" xlink:type="resource" xml:lang="en-US">Entity-Wide Disclosure on Geographic Areas, Revenue from External Customers Attributed to Individual Foreign Countries, Amount</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="EntityWideDisclosureOnGeographicAreasRevenueFromExternalCustomersAttributedToIndividualForeignCountriesAmount" xlink:title="label: EntityWideDisclosureOnGeographicAreasRevenueFromExternalCustomersAttributedToIndividualForeignCountriesAmount to label_EntityWideDisclosureOnGeographicAreasRevenueFromExternalCustomersAttributedToIndividualForeignCountriesAmount" xlink:to="label_EntityWideDisclosureOnGeographicAreasRevenueFromExternalCustomersAttributedToIndividualForeignCountriesAmount" xlink:type="arc" />
    <link:label id="label_EntityWideDisclosureOnGeographicAreasRevenueFromExternalCustomersAttributedToIndividualForeignCountriesAmount_2" xlink:label="label_EntityWideDisclosureOnGeographicAreasRevenueFromExternalCustomersAttributedToIndividualForeignCountriesAmount_2" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_EntityWideDisclosureOnGeographicAreasRevenueFromExternalCustomersAttributedToIndividualForeignCountriesAmount" xlink:type="resource" xml:lang="en-US">Total geographic region net revenues</link:label>
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    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_OperatingLeasesFutureMinimumPaymentsDueCurrent" xlink:label="OperatingLeasesFutureMinimumPaymentsDueCurrent" xlink:title="OperatingLeasesFutureMinimumPaymentsDueCurrent" xlink:type="locator" />
    <link:label id="label_OperatingLeasesFutureMinimumPaymentsDueCurrent_2" xlink:label="label_OperatingLeasesFutureMinimumPaymentsDueCurrent_2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_OperatingLeasesFutureMinimumPaymentsDueCurrent" xlink:type="resource" xml:lang="en-US">Operating Leases, Future Minimum Payments Due, Current</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="OperatingLeasesFutureMinimumPaymentsDueCurrent" xlink:title="label: OperatingLeasesFutureMinimumPaymentsDueCurrent to label_OperatingLeasesFutureMinimumPaymentsDueCurrent" xlink:to="label_OperatingLeasesFutureMinimumPaymentsDueCurrent_2" xlink:type="arc" />
    <link:label id="label_OperatingLeasesFutureMinimumPaymentsDueCurrent" xlink:label="label_OperatingLeasesFutureMinimumPaymentsDueCurrent" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_OperatingLeasesFutureMinimumPaymentsDueCurrent" xlink:type="resource" xml:lang="en-US">2010 (remaining six months)</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="OperatingLeasesFutureMinimumPaymentsDueCurrent" xlink:title="label: OperatingLeasesFutureMinimumPaymentsDueCurrent to label_OperatingLeasesFutureMinimumPaymentsDueCurrent" xlink:to="label_OperatingLeasesFutureMinimumPaymentsDueCurrent" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_OperatingLeasesFutureMinimumPaymentsDueInTwoYears" xlink:label="OperatingLeasesFutureMinimumPaymentsDueInTwoYears" xlink:title="OperatingLeasesFutureMinimumPaymentsDueInTwoYears" xlink:type="locator" />
    <link:label id="label_OperatingLeasesFutureMinimumPaymentsDueInTwoYears_2" xlink:label="label_OperatingLeasesFutureMinimumPaymentsDueInTwoYears_2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_OperatingLeasesFutureMinimumPaymentsDueInTwoYears" xlink:type="resource" xml:lang="en-US">Operating Leases, Future Minimum Payments, Due in Two Years</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="OperatingLeasesFutureMinimumPaymentsDueInTwoYears" xlink:title="label: OperatingLeasesFutureMinimumPaymentsDueInTwoYears to label_OperatingLeasesFutureMinimumPaymentsDueInTwoYears" xlink:to="label_OperatingLeasesFutureMinimumPaymentsDueInTwoYears_2" xlink:type="arc" />
    <link:label id="label_OperatingLeasesFutureMinimumPaymentsDueInTwoYears" xlink:label="label_OperatingLeasesFutureMinimumPaymentsDueInTwoYears" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_OperatingLeasesFutureMinimumPaymentsDueInTwoYears" xlink:type="resource" xml:lang="en-US">2011</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="OperatingLeasesFutureMinimumPaymentsDueInTwoYears" xlink:title="label: OperatingLeasesFutureMinimumPaymentsDueInTwoYears to label_OperatingLeasesFutureMinimumPaymentsDueInTwoYears" xlink:to="label_OperatingLeasesFutureMinimumPaymentsDueInTwoYears" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_OperatingLeasesFutureMinimumPaymentsDueInThreeYears" xlink:label="OperatingLeasesFutureMinimumPaymentsDueInThreeYears" xlink:title="OperatingLeasesFutureMinimumPaymentsDueInThreeYears" xlink:type="locator" />
    <link:label id="label_OperatingLeasesFutureMinimumPaymentsDueInThreeYears_2" xlink:label="label_OperatingLeasesFutureMinimumPaymentsDueInThreeYears_2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_OperatingLeasesFutureMinimumPaymentsDueInThreeYears" xlink:type="resource" xml:lang="en-US">Operating Leases, Future Minimum Payments, Due in Three Years</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="OperatingLeasesFutureMinimumPaymentsDueInThreeYears" xlink:title="label: OperatingLeasesFutureMinimumPaymentsDueInThreeYears to label_OperatingLeasesFutureMinimumPaymentsDueInThreeYears" xlink:to="label_OperatingLeasesFutureMinimumPaymentsDueInThreeYears_2" xlink:type="arc" />
    <link:label id="label_OperatingLeasesFutureMinimumPaymentsDueInThreeYears" xlink:label="label_OperatingLeasesFutureMinimumPaymentsDueInThreeYears" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_OperatingLeasesFutureMinimumPaymentsDueInThreeYears" xlink:type="resource" xml:lang="en-US">2012</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="OperatingLeasesFutureMinimumPaymentsDueInThreeYears" xlink:title="label: OperatingLeasesFutureMinimumPaymentsDueInThreeYears to label_OperatingLeasesFutureMinimumPaymentsDueInThreeYears" xlink:to="label_OperatingLeasesFutureMinimumPaymentsDueInThreeYears" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_OperatingLeasesFutureMinimumPaymentsDueInFourYears" xlink:label="OperatingLeasesFutureMinimumPaymentsDueInFourYears" xlink:title="OperatingLeasesFutureMinimumPaymentsDueInFourYears" xlink:type="locator" />
    <link:label id="label_OperatingLeasesFutureMinimumPaymentsDueInFourYears_2" xlink:label="label_OperatingLeasesFutureMinimumPaymentsDueInFourYears_2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_OperatingLeasesFutureMinimumPaymentsDueInFourYears" xlink:type="resource" xml:lang="en-US">Operating Leases, Future Minimum Payments, Due in Four Years</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="OperatingLeasesFutureMinimumPaymentsDueInFourYears" xlink:title="label: OperatingLeasesFutureMinimumPaymentsDueInFourYears to label_OperatingLeasesFutureMinimumPaymentsDueInFourYears" xlink:to="label_OperatingLeasesFutureMinimumPaymentsDueInFourYears_2" xlink:type="arc" />
    <link:label id="label_OperatingLeasesFutureMinimumPaymentsDueInFourYears" xlink:label="label_OperatingLeasesFutureMinimumPaymentsDueInFourYears" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_OperatingLeasesFutureMinimumPaymentsDueInFourYears" xlink:type="resource" xml:lang="en-US">2013</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="OperatingLeasesFutureMinimumPaymentsDueInFourYears" xlink:title="label: OperatingLeasesFutureMinimumPaymentsDueInFourYears to label_OperatingLeasesFutureMinimumPaymentsDueInFourYears" xlink:to="label_OperatingLeasesFutureMinimumPaymentsDueInFourYears" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_OperatingLeasesFutureMinimumPaymentsDueInFiveYears" xlink:label="OperatingLeasesFutureMinimumPaymentsDueInFiveYears" xlink:title="OperatingLeasesFutureMinimumPaymentsDueInFiveYears" xlink:type="locator" />
    <link:label id="label_OperatingLeasesFutureMinimumPaymentsDueInFiveYears_2" xlink:label="label_OperatingLeasesFutureMinimumPaymentsDueInFiveYears_2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_OperatingLeasesFutureMinimumPaymentsDueInFiveYears" xlink:type="resource" xml:lang="en-US">Operating Leases, Future Minimum Payments, Due in Five Years</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="OperatingLeasesFutureMinimumPaymentsDueInFiveYears" xlink:title="label: OperatingLeasesFutureMinimumPaymentsDueInFiveYears to label_OperatingLeasesFutureMinimumPaymentsDueInFiveYears" xlink:to="label_OperatingLeasesFutureMinimumPaymentsDueInFiveYears_2" xlink:type="arc" />
    <link:label id="label_OperatingLeasesFutureMinimumPaymentsDueInFiveYears" xlink:label="label_OperatingLeasesFutureMinimumPaymentsDueInFiveYears" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_OperatingLeasesFutureMinimumPaymentsDueInFiveYears" xlink:type="resource" xml:lang="en-US">2014</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="OperatingLeasesFutureMinimumPaymentsDueInFiveYears" xlink:title="label: OperatingLeasesFutureMinimumPaymentsDueInFiveYears to label_OperatingLeasesFutureMinimumPaymentsDueInFiveYears" xlink:to="label_OperatingLeasesFutureMinimumPaymentsDueInFiveYears" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_OperatingLeasesFutureMinimumPaymentsDueThereafter" xlink:label="OperatingLeasesFutureMinimumPaymentsDueThereafter" xlink:title="OperatingLeasesFutureMinimumPaymentsDueThereafter" xlink:type="locator" />
    <link:label id="label_OperatingLeasesFutureMinimumPaymentsDueThereafter_2" xlink:label="label_OperatingLeasesFutureMinimumPaymentsDueThereafter_2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_OperatingLeasesFutureMinimumPaymentsDueThereafter" xlink:type="resource" xml:lang="en-US">Operating Leases, Future Minimum Payments, Due Thereafter</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="OperatingLeasesFutureMinimumPaymentsDueThereafter" xlink:title="label: OperatingLeasesFutureMinimumPaymentsDueThereafter to label_OperatingLeasesFutureMinimumPaymentsDueThereafter" xlink:to="label_OperatingLeasesFutureMinimumPaymentsDueThereafter_2" xlink:type="arc" />
    <link:label id="label_OperatingLeasesFutureMinimumPaymentsDueThereafter" xlink:label="label_OperatingLeasesFutureMinimumPaymentsDueThereafter" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_OperatingLeasesFutureMinimumPaymentsDueThereafter" xlink:type="resource" xml:lang="en-US">Thereafter</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="OperatingLeasesFutureMinimumPaymentsDueThereafter" xlink:title="label: OperatingLeasesFutureMinimumPaymentsDueThereafter to label_OperatingLeasesFutureMinimumPaymentsDueThereafter" xlink:to="label_OperatingLeasesFutureMinimumPaymentsDueThereafter" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_OperatingLeasesFutureMinimumPaymentsDue" xlink:label="OperatingLeasesFutureMinimumPaymentsDue" xlink:title="OperatingLeasesFutureMinimumPaymentsDue" xlink:type="locator" />
    <link:label id="label_OperatingLeasesFutureMinimumPaymentsDue_2" xlink:label="label_OperatingLeasesFutureMinimumPaymentsDue_2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_OperatingLeasesFutureMinimumPaymentsDue" xlink:type="resource" xml:lang="en-US">Operating Leases, Future Minimum Payments Due</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="OperatingLeasesFutureMinimumPaymentsDue" xlink:title="label: OperatingLeasesFutureMinimumPaymentsDue to label_OperatingLeasesFutureMinimumPaymentsDue" xlink:to="label_OperatingLeasesFutureMinimumPaymentsDue_2" xlink:type="arc" />
    <link:label id="label_OperatingLeasesFutureMinimumPaymentsDue" xlink:label="label_OperatingLeasesFutureMinimumPaymentsDue" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:title="label_OperatingLeasesFutureMinimumPaymentsDue" xlink:type="resource" xml:lang="en-US">Total</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="OperatingLeasesFutureMinimumPaymentsDue" xlink:title="label: OperatingLeasesFutureMinimumPaymentsDue to label_OperatingLeasesFutureMinimumPaymentsDue" xlink:to="label_OperatingLeasesFutureMinimumPaymentsDue" xlink:type="arc" />
    <link:loc xlink:href="atvi-20100630.xsd#atvi_LossContingencyClaimsAmountRangeMinimum" xlink:label="LossContingencyClaimsAmountRangeMinimum" xlink:title="LossContingencyClaimsAmountRangeMinimum" xlink:type="locator" />
    <link:label id="label_LossContingencyClaimsAmountRangeMinimum" xlink:label="label_LossContingencyClaimsAmountRangeMinimum" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_LossContingencyClaimsAmountRangeMinimum" xlink:type="resource" xml:lang="en-US">Loss Contingency Claims Amount Range Minimum</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="LossContingencyClaimsAmountRangeMinimum" xlink:title="label: LossContingencyClaimsAmountRangeMinimum to label_LossContingencyClaimsAmountRangeMinimum" xlink:to="label_LossContingencyClaimsAmountRangeMinimum" xlink:type="arc" />
    <link:label id="label_LossContingencyClaimsAmountRangeMinimum_2" xlink:label="label_LossContingencyClaimsAmountRangeMinimum_2" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:title="label_LossContingencyClaimsAmountRangeMinimum" xlink:type="resource" xml:lang="en-US">The lower end of the range of the plaintiff's claim against the entity related to legal proceedings.</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="LossContingencyClaimsAmountRangeMinimum" xlink:title="label: LossContingencyClaimsAmountRangeMinimum to label_LossContingencyClaimsAmountRangeMinimum" xlink:to="label_LossContingencyClaimsAmountRangeMinimum_2" xlink:type="arc" />
    <link:label id="label_LossContingencyClaimsAmountRangeMinimum_3" xlink:label="label_LossContingencyClaimsAmountRangeMinimum_3" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_LossContingencyClaimsAmountRangeMinimum" xlink:type="resource" xml:lang="en-US">Bonuses and other compensation allegedly owed, minimum</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="LossContingencyClaimsAmountRangeMinimum" xlink:title="label: LossContingencyClaimsAmountRangeMinimum to label_LossContingencyClaimsAmountRangeMinimum" xlink:to="label_LossContingencyClaimsAmountRangeMinimum_3" xlink:type="arc" />
    <link:loc xlink:href="atvi-20100630.xsd#atvi_LossContingencyClaimsAmountRangeMaximum" xlink:label="LossContingencyClaimsAmountRangeMaximum" xlink:title="LossContingencyClaimsAmountRangeMaximum" xlink:type="locator" />
    <link:label id="label_LossContingencyClaimsAmountRangeMaximum" xlink:label="label_LossContingencyClaimsAmountRangeMaximum" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_LossContingencyClaimsAmountRangeMaximum" xlink:type="resource" xml:lang="en-US">Loss Contingency Claims Amount Range Maximum</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="LossContingencyClaimsAmountRangeMaximum" xlink:title="label: LossContingencyClaimsAmountRangeMaximum to label_LossContingencyClaimsAmountRangeMaximum" xlink:to="label_LossContingencyClaimsAmountRangeMaximum" xlink:type="arc" />
    <link:label id="label_LossContingencyClaimsAmountRangeMaximum_2" xlink:label="label_LossContingencyClaimsAmountRangeMaximum_2" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:title="label_LossContingencyClaimsAmountRangeMaximum" xlink:type="resource" xml:lang="en-US">The upper end of the range of the plaintiff's claim against the entity related to legal proceedings.</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="LossContingencyClaimsAmountRangeMaximum" xlink:title="label: LossContingencyClaimsAmountRangeMaximum to label_LossContingencyClaimsAmountRangeMaximum" xlink:to="label_LossContingencyClaimsAmountRangeMaximum_2" xlink:type="arc" />
    <link:label id="label_LossContingencyClaimsAmountRangeMaximum_3" xlink:label="label_LossContingencyClaimsAmountRangeMaximum_3" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_LossContingencyClaimsAmountRangeMaximum" xlink:type="resource" xml:lang="en-US">Bonuses and other compensation allegedly owed, maximum</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="LossContingencyClaimsAmountRangeMaximum" xlink:title="label: LossContingencyClaimsAmountRangeMaximum to label_LossContingencyClaimsAmountRangeMaximum" xlink:to="label_LossContingencyClaimsAmountRangeMaximum_3" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_PaymentsToAcquireProductiveAssets" xlink:label="PaymentsToAcquireProductiveAssets" xlink:title="PaymentsToAcquireProductiveAssets" xlink:type="locator" />
    <link:label id="label_PaymentsToAcquireProductiveAssets" xlink:label="label_PaymentsToAcquireProductiveAssets" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_PaymentsToAcquireProductiveAssets" xlink:type="resource" xml:lang="en-US">Payments to Acquire Productive Assets, Total</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="PaymentsToAcquireProductiveAssets" xlink:title="label: PaymentsToAcquireProductiveAssets to label_PaymentsToAcquireProductiveAssets" xlink:to="label_PaymentsToAcquireProductiveAssets" xlink:type="arc" />
    <link:label id="label_PaymentsToAcquireProductiveAssets_2" xlink:label="label_PaymentsToAcquireProductiveAssets_2" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_PaymentsToAcquireProductiveAssets" xlink:type="resource" xml:lang="en-US">Capital expenditures</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="PaymentsToAcquireProductiveAssets" xlink:title="label: PaymentsToAcquireProductiveAssets to label_PaymentsToAcquireProductiveAssets" xlink:to="label_PaymentsToAcquireProductiveAssets_2" xlink:type="arc" />
    <link:loc xlink:href="atvi-20100630.xsd#atvi_UnsettledFunds" xlink:label="UnsettledFunds" xlink:title="UnsettledFunds" xlink:type="locator" />
    <link:label id="label_UnsettledFunds" xlink:label="label_UnsettledFunds" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_UnsettledFunds" xlink:type="resource" xml:lang="en-US">Unsettled Funds</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="UnsettledFunds" xlink:title="label: UnsettledFunds to label_UnsettledFunds" xlink:to="label_UnsettledFunds" xlink:type="arc" />
    <link:label id="label_UnsettledFunds_2" xlink:label="label_UnsettledFunds_2" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_UnsettledFunds" xlink:type="resource" xml:lang="en-US">Unsettled funds for sale of securities held with UBS</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="UnsettledFunds" xlink:title="label: UnsettledFunds to label_UnsettledFunds" xlink:to="label_UnsettledFunds_2" xlink:type="arc" />
    <link:label id="label_UnsettledFunds_3" xlink:label="label_UnsettledFunds_3" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:title="label_UnsettledFunds" xlink:type="resource" xml:lang="en-US">The amount of unsettled funds as of the balance sheet date related to the sale of securities.</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="UnsettledFunds" xlink:title="label: UnsettledFunds to label_UnsettledFunds" xlink:to="label_UnsettledFunds_3" xlink:type="arc" />
    <link:loc xlink:href="atvi-20100630.xsd#atvi_UnsecuredCreditAgreementTerminatedAfterBalanceSheetDate" xlink:label="UnsecuredCreditAgreementTerminatedAfterBalanceSheetDate" xlink:title="UnsecuredCreditAgreementTerminatedAfterBalanceSheetDate" xlink:type="locator" />
    <link:label id="label_UnsecuredCreditAgreementTerminatedAfterBalanceSheetDate" xlink:label="label_UnsecuredCreditAgreementTerminatedAfterBalanceSheetDate" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_UnsecuredCreditAgreementTerminatedAfterBalanceSheetDate" xlink:type="resource" xml:lang="en-US">Unsecured Credit Agreement Terminated After Balance Sheet Date</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="UnsecuredCreditAgreementTerminatedAfterBalanceSheetDate" xlink:title="label: UnsecuredCreditAgreementTerminatedAfterBalanceSheetDate to label_UnsecuredCreditAgreementTerminatedAfterBalanceSheetDate" xlink:to="label_UnsecuredCreditAgreementTerminatedAfterBalanceSheetDate" xlink:type="arc" />
    <link:label id="label_UnsecuredCreditAgreementTerminatedAfterBalanceSheetDate_2" xlink:label="label_UnsecuredCreditAgreementTerminatedAfterBalanceSheetDate_2" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_UnsecuredCreditAgreementTerminatedAfterBalanceSheetDate" xlink:type="resource" xml:lang="en-US">Unsecured credit agreement terminated July 23, 2010, revolving credit facility amount</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="UnsecuredCreditAgreementTerminatedAfterBalanceSheetDate" xlink:title="label: UnsecuredCreditAgreementTerminatedAfterBalanceSheetDate to label_UnsecuredCreditAgreementTerminatedAfterBalanceSheetDate" xlink:to="label_UnsecuredCreditAgreementTerminatedAfterBalanceSheetDate_2" xlink:type="arc" />
    <link:label id="label_UnsecuredCreditAgreementTerminatedAfterBalanceSheetDate_3" xlink:label="label_UnsecuredCreditAgreementTerminatedAfterBalanceSheetDate_3" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:title="label_UnsecuredCreditAgreementTerminatedAfterBalanceSheetDate" xlink:type="resource" xml:lang="en-US">The amount of a revolving credit facility included in an unsecured credit agreement that was terminated after the balance sheet date.</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="UnsecuredCreditAgreementTerminatedAfterBalanceSheetDate" xlink:title="label: UnsecuredCreditAgreementTerminatedAfterBalanceSheetDate to label_UnsecuredCreditAgreementTerminatedAfterBalanceSheetDate" xlink:to="label_UnsecuredCreditAgreementTerminatedAfterBalanceSheetDate_3" xlink:type="arc" />
    <link:loc xlink:href="atvi-20100630.xsd#atvi_CommitmentsAndContingenciesLineItems" xlink:label="CommitmentsAndContingenciesLineItems" xlink:title="CommitmentsAndContingenciesLineItems" xlink:type="locator" />
    <link:label id="label_CommitmentsAndContingenciesLineItems" xlink:label="label_CommitmentsAndContingenciesLineItems" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_CommitmentsAndContingenciesLineItems" xlink:type="resource" xml:lang="en-US">Commitments and contingencies:</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="CommitmentsAndContingenciesLineItems" xlink:title="label: CommitmentsAndContingenciesLineItems to label_CommitmentsAndContingenciesLineItems" xlink:to="label_CommitmentsAndContingenciesLineItems" xlink:type="arc" />
    <link:label id="label_CommitmentsAndContingenciesLineItems_2" xlink:label="label_CommitmentsAndContingenciesLineItems_2" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:title="label_CommitmentsAndContingenciesLineItems" xlink:type="resource" xml:lang="en-US">Commitments and contingencies Line Items</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="CommitmentsAndContingenciesLineItems" xlink:title="label: CommitmentsAndContingenciesLineItems to label_CommitmentsAndContingenciesLineItems" xlink:to="label_CommitmentsAndContingenciesLineItems_2" xlink:type="arc" />
    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_GoodwillRollForward" xlink:label="GoodwillRollForward" xlink:title="GoodwillRollForward" xlink:type="locator" />
    <link:label id="label_GoodwillRollForward" xlink:label="label_GoodwillRollForward" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_GoodwillRollForward" xlink:type="resource" xml:lang="en-US">Changes in carrying amount of goodwill</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="GoodwillRollForward" xlink:title="label: GoodwillRollForward to label_GoodwillRollForward" xlink:to="label_GoodwillRollForward" xlink:type="arc" />
    <link:loc xlink:href="atvi-20100630.xsd#atvi_DescriptionOfBusinessAndBasisOfConsolidationAndPresentationLineItems" xlink:label="DescriptionOfBusinessAndBasisOfConsolidationAndPresentationLineItems" xlink:title="DescriptionOfBusinessAndBasisOfConsolidationAndPresentationLineItems" xlink:type="locator" />
    <link:label id="label_DescriptionOfBusinessAndBasisOfConsolidationAndPresentationLineItems" xlink:label="label_DescriptionOfBusinessAndBasisOfConsolidationAndPresentationLineItems" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_DescriptionOfBusinessAndBasisOfConsolidationAndPresentationLineItems" xlink:type="resource" xml:lang="en-US">Description Of Business And Basis Of Consolidation And Presentation</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="DescriptionOfBusinessAndBasisOfConsolidationAndPresentationLineItems" xlink:title="label: DescriptionOfBusinessAndBasisOfConsolidationAndPresentationLineItems to label_DescriptionOfBusinessAndBasisOfConsolidationAndPresentationLineItems" xlink:to="label_DescriptionOfBusinessAndBasisOfConsolidationAndPresentationLineItems" xlink:type="arc" />
    <link:loc xlink:href="atvi-20100630.xsd#atvi_DescriptionOfBusinessAndBasisOfConsolidationAndPresentationTable" xlink:label="DescriptionOfBusinessAndBasisOfConsolidationAndPresentationTable" xlink:title="DescriptionOfBusinessAndBasisOfConsolidationAndPresentationTable" xlink:type="locator" />
    <link:label id="label_DescriptionOfBusinessAndBasisOfConsolidationAndPresentationTable" xlink:label="label_DescriptionOfBusinessAndBasisOfConsolidationAndPresentationTable" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_DescriptionOfBusinessAndBasisOfConsolidationAndPresentationTable" xlink:type="resource" xml:lang="en-US">Description Of Business And Basis Of Consolidation And Presentation Table</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="DescriptionOfBusinessAndBasisOfConsolidationAndPresentationTable" xlink:title="label: DescriptionOfBusinessAndBasisOfConsolidationAndPresentationTable to label_DescriptionOfBusinessAndBasisOfConsolidationAndPresentationTable" xlink:to="label_DescriptionOfBusinessAndBasisOfConsolidationAndPresentationTable" xlink:type="arc" />
    <link:loc xlink:href="atvi-20100630.xsd#atvi_FiniteLivedAndIndefiniteLivedIntangibleAssetsAbstract" xlink:label="FiniteLivedAndIndefiniteLivedIntangibleAssetsAbstract" xlink:title="FiniteLivedAndIndefiniteLivedIntangibleAssetsAbstract" xlink:type="locator" />
    <link:label id="label_FiniteLivedAndIndefiniteLivedIntangibleAssetsAbstract" xlink:label="label_FiniteLivedAndIndefiniteLivedIntangibleAssetsAbstract" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_FiniteLivedAndIndefiniteLivedIntangibleAssetsAbstract" xlink:type="resource" xml:lang="en-US">Definite-Lived and Indefinite Lived Intangible Assets</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="FiniteLivedAndIndefiniteLivedIntangibleAssetsAbstract" xlink:title="label: FiniteLivedAndIndefiniteLivedIntangibleAssetsAbstract to label_FiniteLivedAndIndefiniteLivedIntangibleAssetsAbstract" xlink:to="label_FiniteLivedAndIndefiniteLivedIntangibleAssetsAbstract" xlink:type="arc" />
    <link:loc xlink:href="atvi-20100630.xsd#atvi_IndefiniteLivedIntangibleAssetsAbstract" xlink:label="IndefiniteLivedIntangibleAssetsAbstract" xlink:title="IndefiniteLivedIntangibleAssetsAbstract" xlink:type="locator" />
    <link:label id="label_IndefiniteLivedIntangibleAssetsAbstract" xlink:label="label_IndefiniteLivedIntangibleAssetsAbstract" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_IndefiniteLivedIntangibleAssetsAbstract" xlink:type="resource" xml:lang="en-US">Indefinite Lived Intangible Assets</link:label>
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    <link:loc xlink:href="atvi-20100630.xsd#atvi_FairValueAssetsMeasuredOnRecurringBasisUSTreasuriesAndGovernmentAgencySecurities" xlink:label="FairValueAssetsMeasuredOnRecurringBasisUSTreasuriesAndGovernmentAgencySecurities" xlink:title="FairValueAssetsMeasuredOnRecurringBasisUSTreasuriesAndGovernmentAgencySecurities" xlink:type="locator" />
    <link:label id="label_FairValueAssetsMeasuredOnRecurringBasisUSTreasuriesAndGovernmentAgencySecurities" xlink:label="label_FairValueAssetsMeasuredOnRecurringBasisUSTreasuriesAndGovernmentAgencySecurities" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:title="label_FairValueAssetsMeasuredOnRecurringBasisUSTreasuriesAndGovernmentAgencySecurities" xlink:type="resource" xml:lang="en-US">This element represents U.S. treasuries and government sponsored agency securities measured at fair value on a recurring basis.</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="FairValueAssetsMeasuredOnRecurringBasisUSTreasuriesAndGovernmentAgencySecurities" xlink:title="label: FairValueAssetsMeasuredOnRecurringBasisUSTreasuriesAndGovernmentAgencySecurities to label_FairValueAssetsMeasuredOnRecurringBasisUSTreasuriesAndGovernmentAgencySecurities" xlink:to="label_FairValueAssetsMeasuredOnRecurringBasisUSTreasuriesAndGovernmentAgencySecurities" xlink:type="arc" />
    <link:label id="label_FairValueAssetsMeasuredOnRecurringBasisUSTreasuriesAndGovernmentAgencySecurities_2" xlink:label="label_FairValueAssetsMeasuredOnRecurringBasisUSTreasuriesAndGovernmentAgencySecurities_2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_FairValueAssetsMeasuredOnRecurringBasisUSTreasuriesAndGovernmentAgencySecurities" xlink:type="resource" xml:lang="en-US">Fair Value Assets Measured on Recurring Basis US Treasuries And Government Agency Securities</link:label>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="FairValueAssetsMeasuredOnRecurringBasisUSTreasuriesAndGovernmentAgencySecurities" xlink:title="label: FairValueAssetsMeasuredOnRecurringBasisUSTreasuriesAndGovernmentAgencySecurities to label_FairValueAssetsMeasuredOnRecurringBasisUSTreasuriesAndGovernmentAgencySecurities" xlink:to="label_FairValueAssetsMeasuredOnRecurringBasisUSTreasuriesAndGovernmentAgencySecurities_2" xlink:type="arc" />
    <link:label id="label_FairValueAssetsMeasuredOnRecurringBasisUSTreasuriesAndGovernmentAgencySecurities_3" xlink:label="label_FairValueAssetsMeasuredOnRecurringBasisUSTreasuriesAndGovernmentAgencySecurities_3" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_FairValueAssetsMeasuredOnRecurringBasisUSTreasuriesAndGovernmentAgencySecurities" xlink:type="resource" xml:lang="en-US">U.S. treasuries and government sponsored agency debt securities</link:label>
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    <link:loc xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_SegmentReportingSegmentRevenue" xlink:label="SegmentReportingSegmentRevenue" xlink:title="SegmentReportingSegmentRevenue" xlink:type="locator" />
    <link:label id="label_SegmentReportingSegmentRevenue" xlink:label="label_SegmentReportingSegmentRevenue" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:title="label_SegmentReportingSegmentRevenue" xlink:type="resource" xml:lang="en-US">Operating segments total</link:label>
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    <link:label id="label_SegmentReportingSegmentRevenue_2" xlink:label="label_SegmentReportingSegmentRevenue_2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_SegmentReportingSegmentRevenue" xlink:type="resource" xml:lang="en-US">Segment Reporting Revenue</link:label>
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    <link:label id="label_BackgroundAndBasisOfPresentationAbstract" xlink:label="label_BackgroundAndBasisOfPresentationAbstract" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_BackgroundAndBasisOfPresentationAbstract" xlink:type="resource" xml:lang="en-US">Background and basis of presentation disclosure</link:label>
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    <link:label id="label_AdjustmentsToAdditionalPaidInCapitalAdjustmentToPriorReturnOfCapital_3" xlink:label="label_AdjustmentsToAdditionalPaidInCapitalAdjustmentToPriorReturnOfCapital_3" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:title="label_AdjustmentsToAdditionalPaidInCapitalAdjustmentToPriorReturnOfCapital" xlink:type="resource" xml:lang="en-US">This element represents the difference between the amount of taxes paid based on the method of allocation (i.e. a stand-alone taxpayer) and the actual amount of taxes due (and settled) based on the filing of tax returns and is accounted for as a return of capital.</link:label>
    <link:label id="label_StockBasedCompensationDisclosureAbstract" xlink:label="label_StockBasedCompensationDisclosureAbstract" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_StockBasedCompensationDisclosureAbstract" xlink:type="resource" xml:lang="en-US">Stock-Based Compensation</link:label>
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