<?xml version="1.0" encoding="US-ASCII"?>
<!--XBRL Document Created with Wdesk from Workiva-->
<!-- -->
<link:linkbase xsi:schemaLocation="http://www.xbrl.org/2003/linkbase http://www.xbrl.org/2003/xbrl-linkbase-2003-12-31.xsd" xmlns:link="http://www.xbrl.org/2003/linkbase" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
  <link:roleRef roleURI="http://www.activision.com/role/AccumulatedOtherComprehensiveIncomeLoss" xlink:href="atvi-20161231.xsd#AccumulatedOtherComprehensiveIncomeLoss" xlink:type="simple" />
  <link:roleRef roleURI="http://www.activision.com/role/AccumulatedOtherComprehensiveIncomeLossDetails" xlink:href="atvi-20161231.xsd#AccumulatedOtherComprehensiveIncomeLossDetails" xlink:type="simple" />
  <link:roleRef roleURI="http://www.activision.com/role/AccumulatedOtherComprehensiveIncomeLossTables" xlink:href="atvi-20161231.xsd#AccumulatedOtherComprehensiveIncomeLossTables" xlink:type="simple" />
  <link:roleRef roleURI="http://www.activision.com/role/Acquisitions" xlink:href="atvi-20161231.xsd#Acquisitions" xlink:type="simple" />
  <link:roleRef roleURI="http://www.activision.com/role/AcquisitionsNarrativeDetails" xlink:href="atvi-20161231.xsd#AcquisitionsNarrativeDetails" xlink:type="simple" />
  <link:roleRef roleURI="http://www.activision.com/role/AcquisitionsPreliminaryPurchasePriceAllocationDetails" xlink:href="atvi-20161231.xsd#AcquisitionsPreliminaryPurchasePriceAllocationDetails" xlink:type="simple" />
  <link:roleRef roleURI="http://www.activision.com/role/AcquisitionsProFormaInformationDetails" xlink:href="atvi-20161231.xsd#AcquisitionsProFormaInformationDetails" xlink:type="simple" />
  <link:roleRef roleURI="http://www.activision.com/role/AcquisitionsPurchasePriceCompositionDetails" xlink:href="atvi-20161231.xsd#AcquisitionsPurchasePriceCompositionDetails" xlink:type="simple" />
  <link:roleRef roleURI="http://www.activision.com/role/AcquisitionsTables" xlink:href="atvi-20161231.xsd#AcquisitionsTables" xlink:type="simple" />
  <link:roleRef roleURI="http://www.activision.com/role/CapitalTransactions" xlink:href="atvi-20161231.xsd#CapitalTransactions" xlink:type="simple" />
  <link:roleRef roleURI="http://www.activision.com/role/CapitalTransactionsDividendsDetails" xlink:href="atvi-20161231.xsd#CapitalTransactionsDividendsDetails" xlink:type="simple" />
  <link:roleRef roleURI="http://www.activision.com/role/CapitalTransactionsRepurchaseProgramsDetails" xlink:href="atvi-20161231.xsd#CapitalTransactionsRepurchaseProgramsDetails" xlink:type="simple" />
  <link:roleRef roleURI="http://www.activision.com/role/CashAndCashEquivalents" xlink:href="atvi-20161231.xsd#CashAndCashEquivalents" xlink:type="simple" />
  <link:roleRef roleURI="http://www.activision.com/role/CashAndCashEquivalentsDetails" xlink:href="atvi-20161231.xsd#CashAndCashEquivalentsDetails" xlink:type="simple" />
  <link:roleRef roleURI="http://www.activision.com/role/CashAndCashEquivalentsTables" xlink:href="atvi-20161231.xsd#CashAndCashEquivalentsTables" xlink:type="simple" />
  <link:roleRef roleURI="http://www.activision.com/role/CommitmentsAndContingencies" xlink:href="atvi-20161231.xsd#CommitmentsAndContingencies" xlink:type="simple" />
  <link:roleRef roleURI="http://www.activision.com/role/CommitmentsAndContingenciesFutureMinimumCommitmentsDetails" xlink:href="atvi-20161231.xsd#CommitmentsAndContingenciesFutureMinimumCommitmentsDetails" xlink:type="simple" />
  <link:roleRef roleURI="http://www.activision.com/role/CommitmentsAndContingenciesNarrativeDetails" xlink:href="atvi-20161231.xsd#CommitmentsAndContingenciesNarrativeDetails" xlink:type="simple" />
  <link:roleRef roleURI="http://www.activision.com/role/CommitmentsAndContingenciesTables" xlink:href="atvi-20161231.xsd#CommitmentsAndContingenciesTables" xlink:type="simple" />
  <link:roleRef roleURI="http://www.activision.com/role/ComputationOfBasicDilutedEarningsPerCommonShare" xlink:href="atvi-20161231.xsd#ComputationOfBasicDilutedEarningsPerCommonShare" xlink:type="simple" />
  <link:roleRef roleURI="http://www.activision.com/role/ComputationOfBasicDilutedEarningsPerCommonShareDetails" xlink:href="atvi-20161231.xsd#ComputationOfBasicDilutedEarningsPerCommonShareDetails" xlink:type="simple" />
  <link:roleRef roleURI="http://www.activision.com/role/ComputationOfBasicDilutedEarningsPerCommonShareNarrativeDetails" xlink:href="atvi-20161231.xsd#ComputationOfBasicDilutedEarningsPerCommonShareNarrativeDetails" xlink:type="simple" />
  <link:roleRef roleURI="http://www.activision.com/role/ComputationOfPerBasicDilutedEarningsCommonShareTables" xlink:href="atvi-20161231.xsd#ComputationOfPerBasicDilutedEarningsCommonShareTables" xlink:type="simple" />
  <link:roleRef roleURI="http://www.activision.com/role/ConsolidatedBalanceSheets" xlink:href="atvi-20161231.xsd#ConsolidatedBalanceSheets" xlink:type="simple" />
  <link:roleRef roleURI="http://www.activision.com/role/ConsolidatedBalanceSheetsParenthetical" xlink:href="atvi-20161231.xsd#ConsolidatedBalanceSheetsParenthetical" xlink:type="simple" />
  <link:roleRef roleURI="http://www.activision.com/role/ConsolidatedStatementsOfCashFlows" xlink:href="atvi-20161231.xsd#ConsolidatedStatementsOfCashFlows" xlink:type="simple" />
  <link:roleRef roleURI="http://www.activision.com/role/ConsolidatedStatementsOfChangesInShareholdersEquity" xlink:href="atvi-20161231.xsd#ConsolidatedStatementsOfChangesInShareholdersEquity" xlink:type="simple" />
  <link:roleRef roleURI="http://www.activision.com/role/ConsolidatedStatementsOfChangesInShareholdersEquityParenthetical" xlink:href="atvi-20161231.xsd#ConsolidatedStatementsOfChangesInShareholdersEquityParenthetical" xlink:type="simple" />
  <link:roleRef roleURI="http://www.activision.com/role/ConsolidatedStatementsOfComprehensiveIncome" xlink:href="atvi-20161231.xsd#ConsolidatedStatementsOfComprehensiveIncome" xlink:type="simple" />
  <link:roleRef roleURI="http://www.activision.com/role/ConsolidatedStatementsOfOperations" xlink:href="atvi-20161231.xsd#ConsolidatedStatementsOfOperations" xlink:type="simple" />
  <link:roleRef roleURI="http://www.activision.com/role/Debt" xlink:href="atvi-20161231.xsd#Debt" xlink:type="simple" />
  <link:roleRef roleURI="http://www.activision.com/role/DebtCreditFacilitiesDetails" xlink:href="atvi-20161231.xsd#DebtCreditFacilitiesDetails" xlink:type="simple" />
  <link:roleRef roleURI="http://www.activision.com/role/DebtDebtFairValueDetails" xlink:href="atvi-20161231.xsd#DebtDebtFairValueDetails" xlink:type="simple" />
  <link:roleRef roleURI="http://www.activision.com/role/DebtScheduleOfMaturitiesDetails" xlink:href="atvi-20161231.xsd#DebtScheduleOfMaturitiesDetails" xlink:type="simple" />
  <link:roleRef roleURI="http://www.activision.com/role/DebtSummaryOfDebtDetails" xlink:href="atvi-20161231.xsd#DebtSummaryOfDebtDetails" xlink:type="simple" />
  <link:roleRef roleURI="http://www.activision.com/role/DebtTables" xlink:href="atvi-20161231.xsd#DebtTables" xlink:type="simple" />
  <link:roleRef roleURI="http://www.activision.com/role/DebtUnsecuredSeniorNotesAndDeferredFinancingCostsDetails" xlink:href="atvi-20161231.xsd#DebtUnsecuredSeniorNotesAndDeferredFinancingCostsDetails" xlink:type="simple" />
  <link:roleRef roleURI="http://www.activision.com/role/DescriptionOfBusiness" xlink:href="atvi-20161231.xsd#DescriptionOfBusiness" xlink:type="simple" />
  <link:roleRef roleURI="http://www.activision.com/role/DescriptionOfBusinessDetails" xlink:href="atvi-20161231.xsd#DescriptionOfBusinessDetails" xlink:type="simple" />
  <link:roleRef roleURI="http://www.activision.com/role/DocumentAndEntityInformation" xlink:href="atvi-20161231.xsd#DocumentAndEntityInformation" xlink:type="simple" />
  <link:roleRef roleURI="http://www.activision.com/role/FairValueMeasurements" xlink:href="atvi-20161231.xsd#FairValueMeasurements" xlink:type="simple" />
  <link:roleRef roleURI="http://www.activision.com/role/FairValueMeasurementsForeignCurrencyForwardContractsDetails" xlink:href="atvi-20161231.xsd#FairValueMeasurementsForeignCurrencyForwardContractsDetails" xlink:type="simple" />
  <link:roleRef roleURI="http://www.activision.com/role/FairValueMeasurementsNonRecurringBasisDetails" xlink:href="atvi-20161231.xsd#FairValueMeasurementsNonRecurringBasisDetails" xlink:type="simple" />
  <link:roleRef roleURI="http://www.activision.com/role/FairValueMeasurementsRecurringBasisDetails" xlink:href="atvi-20161231.xsd#FairValueMeasurementsRecurringBasisDetails" xlink:type="simple" />
  <link:roleRef roleURI="http://www.activision.com/role/FairValueMeasurementsTables" xlink:href="atvi-20161231.xsd#FairValueMeasurementsTables" xlink:type="simple" />
  <link:roleRef roleURI="http://www.activision.com/role/Goodwill" xlink:href="atvi-20161231.xsd#Goodwill" xlink:type="simple" />
  <link:roleRef roleURI="http://www.activision.com/role/GoodwillDetails" xlink:href="atvi-20161231.xsd#GoodwillDetails" xlink:type="simple" />
  <link:roleRef roleURI="http://www.activision.com/role/GoodwillTables" xlink:href="atvi-20161231.xsd#GoodwillTables" xlink:type="simple" />
  <link:roleRef roleURI="http://www.activision.com/role/IncomeTaxes" xlink:href="atvi-20161231.xsd#IncomeTaxes" xlink:type="simple" />
  <link:roleRef roleURI="http://www.activision.com/role/IncomeTaxesComponentsOfNetDeferredTaxAssetsLiabilitiesDetails" xlink:href="atvi-20161231.xsd#IncomeTaxesComponentsOfNetDeferredTaxAssetsLiabilitiesDetails" xlink:type="simple" />
  <link:roleRef roleURI="http://www.activision.com/role/IncomeTaxesEffectiveTaxRateReconciliationDetails" xlink:href="atvi-20161231.xsd#IncomeTaxesEffectiveTaxRateReconciliationDetails" xlink:type="simple" />
  <link:roleRef roleURI="http://www.activision.com/role/IncomeTaxesIncomeLossBeforeIncomeTaxesAndIncomeTaxExpenseBenefitDetails" xlink:href="atvi-20161231.xsd#IncomeTaxesIncomeLossBeforeIncomeTaxesAndIncomeTaxExpenseBenefitDetails" xlink:type="simple" />
  <link:roleRef roleURI="http://www.activision.com/role/IncomeTaxesNarrativeDetails" xlink:href="atvi-20161231.xsd#IncomeTaxesNarrativeDetails" xlink:type="simple" />
  <link:roleRef roleURI="http://www.activision.com/role/IncomeTaxesReconciliationOfTotalGrossUnrecognizedTaxBenefitsDetails" xlink:href="atvi-20161231.xsd#IncomeTaxesReconciliationOfTotalGrossUnrecognizedTaxBenefitsDetails" xlink:type="simple" />
  <link:roleRef roleURI="http://www.activision.com/role/IncomeTaxesTables" xlink:href="atvi-20161231.xsd#IncomeTaxesTables" xlink:type="simple" />
  <link:roleRef roleURI="http://www.activision.com/role/IntangibleAssetsNet" xlink:href="atvi-20161231.xsd#IntangibleAssetsNet" xlink:type="simple" />
  <link:roleRef roleURI="http://www.activision.com/role/IntangibleAssetsNetDetails" xlink:href="atvi-20161231.xsd#IntangibleAssetsNetDetails" xlink:type="simple" />
  <link:roleRef roleURI="http://www.activision.com/role/IntangibleAssetsNetFutureAmortizationScheduleDetails" xlink:href="atvi-20161231.xsd#IntangibleAssetsNetFutureAmortizationScheduleDetails" xlink:type="simple" />
  <link:roleRef roleURI="http://www.activision.com/role/IntangibleAssetsNetTables" xlink:href="atvi-20161231.xsd#IntangibleAssetsNetTables" xlink:type="simple" />
  <link:roleRef roleURI="http://www.activision.com/role/InventoriesNet" xlink:href="atvi-20161231.xsd#InventoriesNet" xlink:type="simple" />
  <link:roleRef roleURI="http://www.activision.com/role/InventoriesNetDetails" xlink:href="atvi-20161231.xsd#InventoriesNetDetails" xlink:type="simple" />
  <link:roleRef roleURI="http://www.activision.com/role/InventoriesNetTables" xlink:href="atvi-20161231.xsd#InventoriesNetTables" xlink:type="simple" />
  <link:roleRef roleURI="http://www.activision.com/role/OperatingSegmentsAndGeographicRegion" xlink:href="atvi-20161231.xsd#OperatingSegmentsAndGeographicRegion" xlink:type="simple" />
  <link:roleRef roleURI="http://www.activision.com/role/OperatingSegmentsAndGeographicRegionDetails" xlink:href="atvi-20161231.xsd#OperatingSegmentsAndGeographicRegionDetails" xlink:type="simple" />
  <link:roleRef roleURI="http://www.activision.com/role/OperatingSegmentsAndGeographicRegionTables" xlink:href="atvi-20161231.xsd#OperatingSegmentsAndGeographicRegionTables" xlink:type="simple" />
  <link:roleRef roleURI="http://www.activision.com/role/OtherCurrentAssetsAndCurrentAccruedExpensesAndOtherLiabilities" xlink:href="atvi-20161231.xsd#OtherCurrentAssetsAndCurrentAccruedExpensesAndOtherLiabilities" xlink:type="simple" />
  <link:roleRef roleURI="http://www.activision.com/role/OtherCurrentAssetsAndCurrentAccruedExpensesAndOtherLiabilitiesDetails" xlink:href="atvi-20161231.xsd#OtherCurrentAssetsAndCurrentAccruedExpensesAndOtherLiabilitiesDetails" xlink:type="simple" />
  <link:roleRef roleURI="http://www.activision.com/role/PropertyAndEquipmentNet" xlink:href="atvi-20161231.xsd#PropertyAndEquipmentNet" xlink:type="simple" />
  <link:roleRef roleURI="http://www.activision.com/role/PropertyAndEquipmentNetDetails" xlink:href="atvi-20161231.xsd#PropertyAndEquipmentNetDetails" xlink:type="simple" />
  <link:roleRef roleURI="http://www.activision.com/role/PropertyAndEquipmentNetTables" xlink:href="atvi-20161231.xsd#PropertyAndEquipmentNetTables" xlink:type="simple" />
  <link:roleRef roleURI="http://www.activision.com/role/QuarterlyFinancialInformationUnaudited" xlink:href="atvi-20161231.xsd#QuarterlyFinancialInformationUnaudited" xlink:type="simple" />
  <link:roleRef roleURI="http://www.activision.com/role/QuarterlyFinancialInformationUnauditedDetails" xlink:href="atvi-20161231.xsd#QuarterlyFinancialInformationUnauditedDetails" xlink:type="simple" />
  <link:roleRef roleURI="http://www.activision.com/role/QuarterlyFinancialInformationUnauditedQuarterlyFinancialInformationUnauditedAdjustmentsDetails" xlink:href="atvi-20161231.xsd#QuarterlyFinancialInformationUnauditedQuarterlyFinancialInformationUnauditedAdjustmentsDetails" xlink:type="simple" />
  <link:roleRef roleURI="http://www.activision.com/role/QuarterlyFinancialInformationUnauditedTables" xlink:href="atvi-20161231.xsd#QuarterlyFinancialInformationUnauditedTables" xlink:type="simple" />
  <link:roleRef roleURI="http://www.activision.com/role/RecentlyIssuedAccountingPronouncements" xlink:href="atvi-20161231.xsd#RecentlyIssuedAccountingPronouncements" xlink:type="simple" />
  <link:roleRef roleURI="http://www.activision.com/role/RecentlyIssuedAccountingPronouncementsDetails" xlink:href="atvi-20161231.xsd#RecentlyIssuedAccountingPronouncementsDetails" xlink:type="simple" />
  <link:roleRef roleURI="http://www.activision.com/role/RelatedPartyTransactions" xlink:href="atvi-20161231.xsd#RelatedPartyTransactions" xlink:type="simple" />
  <link:roleRef roleURI="http://www.activision.com/role/RelatedPartyTransactionsDetails" xlink:href="atvi-20161231.xsd#RelatedPartyTransactionsDetails" xlink:type="simple" />
  <link:roleRef roleURI="http://www.activision.com/role/ScheduleIiValuationAndQualifyingAccounts" xlink:href="atvi-20161231.xsd#ScheduleIiValuationAndQualifyingAccounts" xlink:type="simple" />
  <link:roleRef roleURI="http://www.activision.com/role/ScheduleIiValuationAndQualifyingAccountsDetails" xlink:href="atvi-20161231.xsd#ScheduleIiValuationAndQualifyingAccountsDetails" xlink:type="simple" />
  <link:roleRef roleURI="http://www.activision.com/role/ShareBasedCompensation" xlink:href="atvi-20161231.xsd#ShareBasedCompensation" xlink:type="simple" />
  <link:roleRef roleURI="http://www.activision.com/role/ShareBasedCompensationEquityIncentivePlansDetails" xlink:href="atvi-20161231.xsd#ShareBasedCompensationEquityIncentivePlansDetails" xlink:type="simple" />
  <link:roleRef roleURI="http://www.activision.com/role/ShareBasedCompensationMethodAndAssumptionsOnValuationOfStockOptionsAndAwardsDetails" xlink:href="atvi-20161231.xsd#ShareBasedCompensationMethodAndAssumptionsOnValuationOfStockOptionsAndAwardsDetails" xlink:type="simple" />
  <link:roleRef roleURI="http://www.activision.com/role/ShareBasedCompensationRestrictedStockUnitsAndRestrictedStockAwardsActivitiesDetails" xlink:href="atvi-20161231.xsd#ShareBasedCompensationRestrictedStockUnitsAndRestrictedStockAwardsActivitiesDetails" xlink:type="simple" />
  <link:roleRef roleURI="http://www.activision.com/role/ShareBasedCompensationStockBasedCompensationExpenseDetails" xlink:href="atvi-20161231.xsd#ShareBasedCompensationStockBasedCompensationExpenseDetails" xlink:type="simple" />
  <link:roleRef roleURI="http://www.activision.com/role/ShareBasedCompensationStockOptionActivitiesDetails" xlink:href="atvi-20161231.xsd#ShareBasedCompensationStockOptionActivitiesDetails" xlink:type="simple" />
  <link:roleRef roleURI="http://www.activision.com/role/ShareBasedCompensationTables" xlink:href="atvi-20161231.xsd#ShareBasedCompensationTables" xlink:type="simple" />
  <link:roleRef roleURI="http://www.activision.com/role/SoftwareDevelopmentAndIntellectualPropertyLicenses" xlink:href="atvi-20161231.xsd#SoftwareDevelopmentAndIntellectualPropertyLicenses" xlink:type="simple" />
  <link:roleRef roleURI="http://www.activision.com/role/SoftwareDevelopmentAndIntellectualPropertyLicensesDetails" xlink:href="atvi-20161231.xsd#SoftwareDevelopmentAndIntellectualPropertyLicensesDetails" xlink:type="simple" />
  <link:roleRef roleURI="http://www.activision.com/role/SoftwareDevelopmentAndIntellectualPropertyLicensesTables" xlink:href="atvi-20161231.xsd#SoftwareDevelopmentAndIntellectualPropertyLicensesTables" xlink:type="simple" />
  <link:roleRef roleURI="http://www.activision.com/role/SummaryOfSignificantAccountingPolicies" xlink:href="atvi-20161231.xsd#SummaryOfSignificantAccountingPolicies" xlink:type="simple" />
  <link:roleRef roleURI="http://www.activision.com/role/SummaryOfSignificantAccountingPoliciesDetails" xlink:href="atvi-20161231.xsd#SummaryOfSignificantAccountingPoliciesDetails" xlink:type="simple" />
  <link:roleRef roleURI="http://www.activision.com/role/SummaryOfSignificantAccountingPoliciesEstimatedServicePeriodAndAdvertisingExpensesDetails" xlink:href="atvi-20161231.xsd#SummaryOfSignificantAccountingPoliciesEstimatedServicePeriodAndAdvertisingExpensesDetails" xlink:type="simple" />
  <link:roleRef roleURI="http://www.activision.com/role/SummaryOfSignificantAccountingPoliciesGoodwillAndOtherIndefiniteLivedAssetsDetails" xlink:href="atvi-20161231.xsd#SummaryOfSignificantAccountingPoliciesGoodwillAndOtherIndefiniteLivedAssetsDetails" xlink:type="simple" />
  <link:roleRef roleURI="http://www.activision.com/role/SummaryOfSignificantAccountingPoliciesLongLivedAssetsDetails" xlink:href="atvi-20161231.xsd#SummaryOfSignificantAccountingPoliciesLongLivedAssetsDetails" xlink:type="simple" />
  <link:roleRef roleURI="http://www.activision.com/role/SummaryOfSignificantAccountingPoliciesPolicies" xlink:href="atvi-20161231.xsd#SummaryOfSignificantAccountingPoliciesPolicies" xlink:type="simple" />
  <link:roleRef roleURI="http://www.activision.com/role/SupplementalCashFlowInformation" xlink:href="atvi-20161231.xsd#SupplementalCashFlowInformation" xlink:type="simple" />
  <link:roleRef roleURI="http://www.activision.com/role/SupplementalCashFlowInformationDetails" xlink:href="atvi-20161231.xsd#SupplementalCashFlowInformationDetails" xlink:type="simple" />
  <link:roleRef roleURI="http://www.activision.com/role/SupplementalCashFlowInformationTables" xlink:href="atvi-20161231.xsd#SupplementalCashFlowInformationTables" xlink:type="simple" />
  <link:roleRef roleURI="http://www.xbrl.org/2009/role/negatedLabel" xlink:href="http://www.xbrl.org/lrr/role/negated-2009-12-16.xsd#negatedLabel" xlink:type="simple" />
  <link:roleRef roleURI="http://www.xbrl.org/2009/role/negatedNetLabel" xlink:href="http://www.xbrl.org/lrr/role/negated-2009-12-16.xsd#negatedNetLabel" xlink:type="simple" />
  <link:roleRef roleURI="http://www.xbrl.org/2009/role/negatedPeriodEndLabel" xlink:href="http://www.xbrl.org/lrr/role/negated-2009-12-16.xsd#negatedPeriodEndLabel" xlink:type="simple" />
  <link:roleRef roleURI="http://www.xbrl.org/2009/role/negatedPeriodStartLabel" xlink:href="http://www.xbrl.org/lrr/role/negated-2009-12-16.xsd#negatedPeriodStartLabel" xlink:type="simple" />
  <link:roleRef roleURI="http://www.xbrl.org/2009/role/negatedTerseLabel" xlink:href="http://www.xbrl.org/lrr/role/negated-2009-12-16.xsd#negatedTerseLabel" xlink:type="simple" />
  <link:roleRef roleURI="http://www.xbrl.org/2009/role/negatedTotalLabel" xlink:href="http://www.xbrl.org/lrr/role/negated-2009-12-16.xsd#negatedTotalLabel" xlink:type="simple" />
  <link:roleRef roleURI="http://www.xbrl.org/2009/role/netLabel" xlink:href="http://www.xbrl.org/lrr/role/net-2009-12-16.xsd#netLabel" xlink:type="simple" />
  <link:presentationLink xlink:role="http://www.activision.com/role/AccumulatedOtherComprehensiveIncomeLoss" xlink:type="extended">
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_AccumulatedOtherComprehensiveIncomeLossNetOfTaxAbstract" xlink:label="loc_us-gaap_AccumulatedOtherComprehensiveIncomeLossNetOfTaxAbstract_E3E4A088DE9CB95DBF88B712ACB2C8A8" xlink:type="locator" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ComprehensiveIncomeNoteTextBlock" xlink:label="loc_us-gaap_ComprehensiveIncomeNoteTextBlock_94595ADDAFF3CDF05A7DB712ACB24251" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_AccumulatedOtherComprehensiveIncomeLossNetOfTaxAbstract_E3E4A088DE9CB95DBF88B712ACB2C8A8" xlink:to="loc_us-gaap_ComprehensiveIncomeNoteTextBlock_94595ADDAFF3CDF05A7DB712ACB24251" xlink:type="arc" />
  </link:presentationLink>
  <link:presentationLink xlink:role="http://www.activision.com/role/AccumulatedOtherComprehensiveIncomeLossDetails" xlink:type="extended">
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_AccumulatedOtherComprehensiveIncomeLossNetOfTaxAbstract" xlink:label="loc_us-gaap_AccumulatedOtherComprehensiveIncomeLossNetOfTaxAbstract_0723F6AE57D499B3ACBF6E925D446DF9" xlink:type="locator" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_AccumulatedOtherComprehensiveIncomeLossTable" xlink:label="loc_us-gaap_AccumulatedOtherComprehensiveIncomeLossTable_EB5FD2A81BD43763B0F76E925D44C77C" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_AccumulatedOtherComprehensiveIncomeLossNetOfTaxAbstract_0723F6AE57D499B3ACBF6E925D446DF9" xlink:to="loc_us-gaap_AccumulatedOtherComprehensiveIncomeLossTable_EB5FD2A81BD43763B0F76E925D44C77C" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_StatementEquityComponentsAxis" xlink:label="loc_us-gaap_StatementEquityComponentsAxis_2BF8B874A481F02BB79A6E925D4494E2" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_AccumulatedOtherComprehensiveIncomeLossTable_EB5FD2A81BD43763B0F76E925D44C77C" xlink:to="loc_us-gaap_StatementEquityComponentsAxis_2BF8B874A481F02BB79A6E925D4494E2" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_EquityComponentDomain" xlink:label="loc_us-gaap_EquityComponentDomain_F9893690FBC4A07B9CBF6E925D44A33E" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_StatementEquityComponentsAxis_2BF8B874A481F02BB79A6E925D4494E2" xlink:to="loc_us-gaap_EquityComponentDomain_F9893690FBC4A07B9CBF6E925D44A33E" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_AccumulatedOtherComprehensiveIncomeMember" xlink:label="loc_us-gaap_AccumulatedOtherComprehensiveIncomeMember_25410583F876D6ED42676E925D45BC11" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_EquityComponentDomain_F9893690FBC4A07B9CBF6E925D44A33E" xlink:to="loc_us-gaap_AccumulatedOtherComprehensiveIncomeMember_25410583F876D6ED42676E925D45BC11" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_AccumulatedTranslationAdjustmentMember" xlink:label="loc_us-gaap_AccumulatedTranslationAdjustmentMember_591C8539FE21F8C674D66E925D452B66" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_AccumulatedOtherComprehensiveIncomeMember_25410583F876D6ED42676E925D45BC11" xlink:to="loc_us-gaap_AccumulatedTranslationAdjustmentMember_591C8539FE21F8C674D66E925D452B66" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_AccumulatedNetUnrealizedInvestmentGainLossMember" xlink:label="loc_us-gaap_AccumulatedNetUnrealizedInvestmentGainLossMember_CFA0117D8761A0FC84A26E925D455318" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_AccumulatedOtherComprehensiveIncomeMember_25410583F876D6ED42676E925D45BC11" xlink:to="loc_us-gaap_AccumulatedNetUnrealizedInvestmentGainLossMember_CFA0117D8761A0FC84A26E925D455318" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_AccumulatedNetGainLossFromDesignatedOrQualifyingCashFlowHedgesMember" xlink:label="loc_us-gaap_AccumulatedNetGainLossFromDesignatedOrQualifyingCashFlowHedgesMember_ECC6165B871EC135F7226E925D46FCCA" xlink:type="locator" />
    <link:presentationArc order="3" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_AccumulatedOtherComprehensiveIncomeMember_25410583F876D6ED42676E925D45BC11" xlink:to="loc_us-gaap_AccumulatedNetGainLossFromDesignatedOrQualifyingCashFlowHedgesMember_ECC6165B871EC135F7226E925D46FCCA" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_AccumulatedOtherComprehensiveIncomeLossLineItems" xlink:label="loc_us-gaap_AccumulatedOtherComprehensiveIncomeLossLineItems_32C39DD9D824B018946B6E925D464373" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_AccumulatedOtherComprehensiveIncomeLossTable_EB5FD2A81BD43763B0F76E925D44C77C" xlink:to="loc_us-gaap_AccumulatedOtherComprehensiveIncomeLossLineItems_32C39DD9D824B018946B6E925D464373" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_AOCIAttributableToParentNetOfTaxRollForward" xlink:label="loc_us-gaap_AOCIAttributableToParentNetOfTaxRollForward_F47542DCBABE74ACA8646E925D460D41" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_AccumulatedOtherComprehensiveIncomeLossLineItems_32C39DD9D824B018946B6E925D464373" xlink:to="loc_us-gaap_AOCIAttributableToParentNetOfTaxRollForward_F47542DCBABE74ACA8646E925D460D41" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_StockholdersEquity" xlink:label="loc_us-gaap_StockholdersEquity_2E25DAFB84FE6A5FE2026E925D464BBE" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/periodStartLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_AOCIAttributableToParentNetOfTaxRollForward_F47542DCBABE74ACA8646E925D460D41" xlink:to="loc_us-gaap_StockholdersEquity_2E25DAFB84FE6A5FE2026E925D464BBE" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_OciBeforeReclassificationsNetOfTaxAttributableToParent" xlink:label="loc_us-gaap_OciBeforeReclassificationsNetOfTaxAttributableToParent_0E73B11E63CDEA67052A6E925D531C5F" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_AOCIAttributableToParentNetOfTaxRollForward_F47542DCBABE74ACA8646E925D460D41" xlink:to="loc_us-gaap_OciBeforeReclassificationsNetOfTaxAttributableToParent_0E73B11E63CDEA67052A6E925D531C5F" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ReclassificationFromAociCurrentPeriodNetOfTaxAttributableToParent" xlink:label="loc_us-gaap_ReclassificationFromAociCurrentPeriodNetOfTaxAttributableToParent_FC02DE0C5FCD6E8248EB6E925D53CF9F" xlink:type="locator" />
    <link:presentationArc order="3" preferredLabel="http://www.xbrl.org/2009/role/negatedTerseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_AOCIAttributableToParentNetOfTaxRollForward_F47542DCBABE74ACA8646E925D460D41" xlink:to="loc_us-gaap_ReclassificationFromAociCurrentPeriodNetOfTaxAttributableToParent_FC02DE0C5FCD6E8248EB6E925D53CF9F" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_StockholdersEquity" xlink:label="loc_us-gaap_StockholdersEquity_0C5EF6F858B1C119EE256E925D53D2A2" xlink:type="locator" />
    <link:presentationArc order="4" preferredLabel="http://www.xbrl.org/2003/role/periodEndLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_AOCIAttributableToParentNetOfTaxRollForward_F47542DCBABE74ACA8646E925D460D41" xlink:to="loc_us-gaap_StockholdersEquity_0C5EF6F858B1C119EE256E925D53D2A2" xlink:type="arc" />
  </link:presentationLink>
  <link:presentationLink xlink:role="http://www.activision.com/role/AccumulatedOtherComprehensiveIncomeLossTables" xlink:type="extended">
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_AccumulatedOtherComprehensiveIncomeLossNetOfTaxAbstract" xlink:label="loc_us-gaap_AccumulatedOtherComprehensiveIncomeLossNetOfTaxAbstract_78BA74DA55D009BA5095B712ACFD84AB" xlink:type="locator" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ScheduleOfAccumulatedOtherComprehensiveIncomeLossTableTextBlock" xlink:label="loc_us-gaap_ScheduleOfAccumulatedOtherComprehensiveIncomeLossTableTextBlock_A260BE5EBD1C379BE6DDB712ACFD3003" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_AccumulatedOtherComprehensiveIncomeLossNetOfTaxAbstract_78BA74DA55D009BA5095B712ACFD84AB" xlink:to="loc_us-gaap_ScheduleOfAccumulatedOtherComprehensiveIncomeLossTableTextBlock_A260BE5EBD1C379BE6DDB712ACFD3003" xlink:type="arc" />
  </link:presentationLink>
  <link:presentationLink xlink:role="http://www.activision.com/role/Acquisitions" xlink:type="extended">
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_BusinessCombinationsAbstract" xlink:label="loc_us-gaap_BusinessCombinationsAbstract_C8EE98A7B1AC6F4F61CEB712AEE11C94" xlink:type="locator" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_BusinessCombinationDisclosureTextBlock" xlink:label="loc_us-gaap_BusinessCombinationDisclosureTextBlock_4B2E3355A782824C2881B712AEE13890" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_BusinessCombinationsAbstract_C8EE98A7B1AC6F4F61CEB712AEE11C94" xlink:to="loc_us-gaap_BusinessCombinationDisclosureTextBlock_4B2E3355A782824C2881B712AEE13890" xlink:type="arc" />
  </link:presentationLink>
  <link:presentationLink xlink:role="http://www.activision.com/role/AcquisitionsNarrativeDetails" xlink:type="extended">
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_BusinessCombinationsAbstract" xlink:label="loc_us-gaap_BusinessCombinationsAbstract_947B6C8EFEE127C028C767FB2B3E3703" xlink:type="locator" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ScheduleOfBusinessAcquisitionsByAcquisitionTable" xlink:label="loc_us-gaap_ScheduleOfBusinessAcquisitionsByAcquisitionTable_9CE7C06A44061F5AF30767FB2B3E5B41" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_BusinessCombinationsAbstract_947B6C8EFEE127C028C767FB2B3E3703" xlink:to="loc_us-gaap_ScheduleOfBusinessAcquisitionsByAcquisitionTable_9CE7C06A44061F5AF30767FB2B3E5B41" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_BusinessAcquisitionAxis" xlink:label="loc_us-gaap_BusinessAcquisitionAxis_43DA5650CF423E180C1A67FB2B3EBFF1" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ScheduleOfBusinessAcquisitionsByAcquisitionTable_9CE7C06A44061F5AF30767FB2B3E5B41" xlink:to="loc_us-gaap_BusinessAcquisitionAxis_43DA5650CF423E180C1A67FB2B3EBFF1" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_BusinessAcquisitionAcquireeDomain" xlink:label="loc_us-gaap_BusinessAcquisitionAcquireeDomain_26C66F8298AC541D58E067FB2B3EB0A1" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_BusinessAcquisitionAxis_43DA5650CF423E180C1A67FB2B3EBFF1" xlink:to="loc_us-gaap_BusinessAcquisitionAcquireeDomain_26C66F8298AC541D58E067FB2B3EB0A1" xlink:type="arc" />
    <link:loc xlink:href="atvi-20161231.xsd#atvi_KingDigitalEntertainmentMember" xlink:label="loc_atvi_KingDigitalEntertainmentMember_3ABB1638A4C33E71AFB967FB2B3EB334" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_BusinessAcquisitionAcquireeDomain_26C66F8298AC541D58E067FB2B3EB0A1" xlink:to="loc_atvi_KingDigitalEntertainmentMember_3ABB1638A4C33E71AFB967FB2B3EB334" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_IncomeStatementLocationAxis" xlink:label="loc_us-gaap_IncomeStatementLocationAxis_33C8679EFDB073D907A967FB2B3ECD85" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ScheduleOfBusinessAcquisitionsByAcquisitionTable_9CE7C06A44061F5AF30767FB2B3E5B41" xlink:to="loc_us-gaap_IncomeStatementLocationAxis_33C8679EFDB073D907A967FB2B3ECD85" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_IncomeStatementLocationDomain" xlink:label="loc_us-gaap_IncomeStatementLocationDomain_A377F269C9E77666A0BD67FB2B3EF486" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_IncomeStatementLocationAxis_33C8679EFDB073D907A967FB2B3ECD85" xlink:to="loc_us-gaap_IncomeStatementLocationDomain_A377F269C9E77666A0BD67FB2B3EF486" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_GeneralAndAdministrativeExpenseMember" xlink:label="loc_us-gaap_GeneralAndAdministrativeExpenseMember_073D06B1CE5387ECCA3A67FB2B3E1D58" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_IncomeStatementLocationDomain_A377F269C9E77666A0BD67FB2B3EF486" xlink:to="loc_us-gaap_GeneralAndAdministrativeExpenseMember_073D06B1CE5387ECCA3A67FB2B3E1D58" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_BalanceSheetLocationAxis" xlink:label="loc_us-gaap_BalanceSheetLocationAxis_FF03A5B0774D573B789067FB2B3EB098" xlink:type="locator" />
    <link:presentationArc order="3" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ScheduleOfBusinessAcquisitionsByAcquisitionTable_9CE7C06A44061F5AF30767FB2B3E5B41" xlink:to="loc_us-gaap_BalanceSheetLocationAxis_FF03A5B0774D573B789067FB2B3EB098" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_BalanceSheetLocationDomain" xlink:label="loc_us-gaap_BalanceSheetLocationDomain_290A9055084BF9E720A567FB2B3E7D1A" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_BalanceSheetLocationAxis_FF03A5B0774D573B789067FB2B3EB098" xlink:to="loc_us-gaap_BalanceSheetLocationDomain_290A9055084BF9E720A567FB2B3E7D1A" xlink:type="arc" />
    <link:loc xlink:href="atvi-20161231.xsd#atvi_LongTermDebtExcludingCurrentMaturitiesMember" xlink:label="loc_atvi_LongTermDebtExcludingCurrentMaturitiesMember_7BB79526E3A0AFF871A967FB2B3E42B4" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_BalanceSheetLocationDomain_290A9055084BF9E720A567FB2B3E7D1A" xlink:to="loc_atvi_LongTermDebtExcludingCurrentMaturitiesMember_7BB79526E3A0AFF871A967FB2B3E42B4" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_AwardTypeAxis" xlink:label="loc_us-gaap_AwardTypeAxis_1CD19B31A95832CD4F1A67FB2B3E0186" xlink:type="locator" />
    <link:presentationArc order="4" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ScheduleOfBusinessAcquisitionsByAcquisitionTable_9CE7C06A44061F5AF30767FB2B3E5B41" xlink:to="loc_us-gaap_AwardTypeAxis_1CD19B31A95832CD4F1A67FB2B3E0186" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain_6C1D4574D3A4D30CB85E67FB2B3E1639" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_AwardTypeAxis_1CD19B31A95832CD4F1A67FB2B3E0186" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain_6C1D4574D3A4D30CB85E67FB2B3E1639" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_EmployeeStockOptionMember" xlink:label="loc_us-gaap_EmployeeStockOptionMember_46CD8F819A05DB4191C167FB2B3F7D45" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/verboseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain_6C1D4574D3A4D30CB85E67FB2B3E1639" xlink:to="loc_us-gaap_EmployeeStockOptionMember_46CD8F819A05DB4191C167FB2B3F7D45" xlink:type="arc" />
    <link:loc xlink:href="atvi-20161231.xsd#atvi_EquityAwardMember" xlink:label="loc_atvi_EquityAwardMember_1DAAD5F86118D9654A3967FB2B3FDC9F" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain_6C1D4574D3A4D30CB85E67FB2B3E1639" xlink:to="loc_atvi_EquityAwardMember_1DAAD5F86118D9654A3967FB2B3FDC9F" xlink:type="arc" />
    <link:loc xlink:href="atvi-20161231.xsd#atvi_DeferredCashAwardsMember" xlink:label="loc_atvi_DeferredCashAwardsMember_D6CF0545949DC80C462567FB2B3F4EB9" xlink:type="locator" />
    <link:presentationArc order="3" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain_6C1D4574D3A4D30CB85E67FB2B3E1639" xlink:to="loc_atvi_DeferredCashAwardsMember_D6CF0545949DC80C462567FB2B3F4EB9" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_RangeAxis" xlink:label="loc_us-gaap_RangeAxis_707DC612F3F95E45966267FB2B3F018C" xlink:type="locator" />
    <link:presentationArc order="5" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ScheduleOfBusinessAcquisitionsByAcquisitionTable_9CE7C06A44061F5AF30767FB2B3E5B41" xlink:to="loc_us-gaap_RangeAxis_707DC612F3F95E45966267FB2B3F018C" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_RangeMember" xlink:label="loc_us-gaap_RangeMember_5D1D8A27442EF6C100F667FB2B3FCE39" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_RangeAxis_707DC612F3F95E45966267FB2B3F018C" xlink:to="loc_us-gaap_RangeMember_5D1D8A27442EF6C100F667FB2B3FCE39" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_MinimumMember" xlink:label="loc_us-gaap_MinimumMember_57D2BBCCFA28871614DA67FB2B3FA03F" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_RangeMember_5D1D8A27442EF6C100F667FB2B3FCE39" xlink:to="loc_us-gaap_MinimumMember_57D2BBCCFA28871614DA67FB2B3FA03F" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_MaximumMember" xlink:label="loc_us-gaap_MaximumMember_F4AA48C04CEF72A84D3667FB2B3F2E35" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_RangeMember_5D1D8A27442EF6C100F667FB2B3FCE39" xlink:to="loc_us-gaap_MaximumMember_F4AA48C04CEF72A84D3667FB2B3F2E35" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_CounterpartyNameAxis" xlink:label="loc_us-gaap_CounterpartyNameAxis_9A0EEABD1F2B85315ED467FB2B3F2612" xlink:type="locator" />
    <link:presentationArc order="6" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ScheduleOfBusinessAcquisitionsByAcquisitionTable_9CE7C06A44061F5AF30767FB2B3E5B41" xlink:to="loc_us-gaap_CounterpartyNameAxis_9A0EEABD1F2B85315ED467FB2B3F2612" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_RepurchaseAgreementCounterpartyNameDomain" xlink:label="loc_us-gaap_RepurchaseAgreementCounterpartyNameDomain_4A79E005AB90095E49E367FB2B3F5ADC" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_CounterpartyNameAxis_9A0EEABD1F2B85315ED467FB2B3F2612" xlink:to="loc_us-gaap_RepurchaseAgreementCounterpartyNameDomain_4A79E005AB90095E49E367FB2B3F5ADC" xlink:type="arc" />
    <link:loc xlink:href="atvi-20161231.xsd#atvi_NonstopGamesOyMember" xlink:label="loc_atvi_NonstopGamesOyMember_9FDFC62876124AD7F76167FB2B3F0074" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_RepurchaseAgreementCounterpartyNameDomain_4A79E005AB90095E49E367FB2B3F5ADC" xlink:to="loc_atvi_NonstopGamesOyMember_9FDFC62876124AD7F76167FB2B3F0074" xlink:type="arc" />
    <link:loc xlink:href="atvi-20161231.xsd#atvi_Z2LiveIncMember" xlink:label="loc_atvi_Z2LiveIncMember_D721794D4F05C7A2133D67FB2B3FB7AE" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_RepurchaseAgreementCounterpartyNameDomain_4A79E005AB90095E49E367FB2B3F5ADC" xlink:to="loc_atvi_Z2LiveIncMember_D721794D4F05C7A2133D67FB2B3FB7AE" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_NonrecurringAdjustmentAxis" xlink:label="loc_us-gaap_NonrecurringAdjustmentAxis_E42D64C8EF5B70CE3E3067FB2B3F75C9" xlink:type="locator" />
    <link:presentationArc order="7" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ScheduleOfBusinessAcquisitionsByAcquisitionTable_9CE7C06A44061F5AF30767FB2B3E5B41" xlink:to="loc_us-gaap_NonrecurringAdjustmentAxis_E42D64C8EF5B70CE3E3067FB2B3F75C9" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_NonrecurringAdjustmentDomain" xlink:label="loc_us-gaap_NonrecurringAdjustmentDomain_4B1301803DC75D0F15B767FB2B3F9CA0" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_NonrecurringAdjustmentAxis_E42D64C8EF5B70CE3E3067FB2B3F75C9" xlink:to="loc_us-gaap_NonrecurringAdjustmentDomain_4B1301803DC75D0F15B767FB2B3F9CA0" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_AcquisitionRelatedCostsMember" xlink:label="loc_us-gaap_AcquisitionRelatedCostsMember_6EBF54D24068459BC3C067FB2B3F2BD7" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_NonrecurringAdjustmentDomain_4B1301803DC75D0F15B767FB2B3F9CA0" xlink:to="loc_us-gaap_AcquisitionRelatedCostsMember_6EBF54D24068459BC3C067FB2B3F2BD7" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_BusinessAcquisitionLineItems" xlink:label="loc_us-gaap_BusinessAcquisitionLineItems_01F0E6197BC9F476EADF67FB2B3F7E98" xlink:type="locator" />
    <link:presentationArc order="8" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ScheduleOfBusinessAcquisitionsByAcquisitionTable_9CE7C06A44061F5AF30767FB2B3E5B41" xlink:to="loc_us-gaap_BusinessAcquisitionLineItems_01F0E6197BC9F476EADF67FB2B3F7E98" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_BusinessCombinationConsiderationTransferred1" xlink:label="loc_us-gaap_BusinessCombinationConsiderationTransferred1_F58FDD4A9FF6C69F0A7767FB2B3F5F0F" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_BusinessAcquisitionLineItems_01F0E6197BC9F476EADF67FB2B3F7E98" xlink:to="loc_us-gaap_BusinessCombinationConsiderationTransferred1_F58FDD4A9FF6C69F0A7767FB2B3F5F0F" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_PaymentsToAcquireBusinessesGross" xlink:label="loc_us-gaap_PaymentsToAcquireBusinessesGross_EFD0329BCE7E3BD6D2B567FB2B407934" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_BusinessAcquisitionLineItems_01F0E6197BC9F476EADF67FB2B3F7E98" xlink:to="loc_us-gaap_PaymentsToAcquireBusinessesGross_EFD0329BCE7E3BD6D2B567FB2B407934" xlink:type="arc" />
    <link:loc xlink:href="atvi-20161231.xsd#atvi_BusinessCombinationConsiderationTransferredCashFromNewDebt" xlink:label="loc_atvi_BusinessCombinationConsiderationTransferredCashFromNewDebt_4AF53E17A915A8B03CE067FB2B406824" xlink:type="locator" />
    <link:presentationArc order="3" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_BusinessAcquisitionLineItems_01F0E6197BC9F476EADF67FB2B3F7E98" xlink:to="loc_atvi_BusinessCombinationConsiderationTransferredCashFromNewDebt_4AF53E17A915A8B03CE067FB2B406824" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_Goodwill" xlink:label="loc_us-gaap_Goodwill_1EDAB4A34FCD3C47644567FB2B402937" xlink:type="locator" />
    <link:presentationArc order="4" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_BusinessAcquisitionLineItems_01F0E6197BC9F476EADF67FB2B3F7E98" xlink:to="loc_us-gaap_Goodwill_1EDAB4A34FCD3C47644567FB2B402937" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_BusinessAcquisitionCostOfAcquiredEntityTransactionCosts" xlink:label="loc_us-gaap_BusinessAcquisitionCostOfAcquiredEntityTransactionCosts_FC7DA21F9A789C58865767FB2B40669F" xlink:type="locator" />
    <link:presentationArc order="5" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_BusinessAcquisitionLineItems_01F0E6197BC9F476EADF67FB2B3F7E98" xlink:to="loc_us-gaap_BusinessAcquisitionCostOfAcquiredEntityTransactionCosts_FC7DA21F9A789C58865767FB2B40669F" xlink:type="arc" />
    <link:loc xlink:href="atvi-20161231.xsd#atvi_DebtDiscountAndIssuanceCosts" xlink:label="loc_atvi_DebtDiscountAndIssuanceCosts_F5C1718005826CC2BE0867FB2B406FB1" xlink:type="locator" />
    <link:presentationArc order="6" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_BusinessAcquisitionLineItems_01F0E6197BC9F476EADF67FB2B3F7E98" xlink:to="loc_atvi_DebtDiscountAndIssuanceCosts_F5C1718005826CC2BE0867FB2B406FB1" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_BusinessAcquisitionEquityInterestsIssuedOrIssuableNumberOfSharesIssued" xlink:label="loc_us-gaap_BusinessAcquisitionEquityInterestsIssuedOrIssuableNumberOfSharesIssued_DC72D4B72FB813D1321467FB2B401935" xlink:type="locator" />
    <link:presentationArc order="7" preferredLabel="http://www.xbrl.org/2009/role/netLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_BusinessAcquisitionLineItems_01F0E6197BC9F476EADF67FB2B3F7E98" xlink:to="loc_us-gaap_BusinessAcquisitionEquityInterestsIssuedOrIssuableNumberOfSharesIssued_DC72D4B72FB813D1321467FB2B401935" xlink:type="arc" />
    <link:loc xlink:href="atvi-20161231.xsd#atvi_BusinessCombinationConsiderationTransferredPaymentsForFairValueOfOptionsAndAwardsAssumed" xlink:label="loc_atvi_BusinessCombinationConsiderationTransferredPaymentsForFairValueOfOptionsAndAwardsAssumed_8EBE14786A6BFF1A065167FB2B40019F" xlink:type="locator" />
    <link:presentationArc order="8" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_BusinessAcquisitionLineItems_01F0E6197BC9F476EADF67FB2B3F7E98" xlink:to="loc_atvi_BusinessCombinationConsiderationTransferredPaymentsForFairValueOfOptionsAndAwardsAssumed_8EBE14786A6BFF1A065167FB2B40019F" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognized" xlink:label="loc_us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognized_3342BA76D6CF2D87261B67FB2B405019" xlink:type="locator" />
    <link:presentationArc order="9" preferredLabel="http://www.xbrl.org/2003/role/verboseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_BusinessAcquisitionLineItems_01F0E6197BC9F476EADF67FB2B3F7E98" xlink:to="loc_us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognized_3342BA76D6CF2D87261B67FB2B405019" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognizedPeriodForRecognition1" xlink:label="loc_us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognizedPeriodForRecognition1_7B7A6EE0C0024F4780FB67FB2B40E497" xlink:type="locator" />
    <link:presentationArc order="10" preferredLabel="http://www.xbrl.org/2003/role/verboseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_BusinessAcquisitionLineItems_01F0E6197BC9F476EADF67FB2B3F7E98" xlink:to="loc_us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognizedPeriodForRecognition1_7B7A6EE0C0024F4780FB67FB2B40E497" xlink:type="arc" />
    <link:loc xlink:href="atvi-20161231.xsd#atvi_FairValueAssumptionsWeightedAverageCostOfCapital" xlink:label="loc_atvi_FairValueAssumptionsWeightedAverageCostOfCapital_8FD62AE350B3FC3825C667FB2B40ED49" xlink:type="locator" />
    <link:presentationArc order="11" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_BusinessAcquisitionLineItems_01F0E6197BC9F476EADF67FB2B3F7E98" xlink:to="loc_atvi_FairValueAssumptionsWeightedAverageCostOfCapital_8FD62AE350B3FC3825C667FB2B40ED49" xlink:type="arc" />
    <link:loc xlink:href="atvi-20161231.xsd#atvi_FairValueAssumptionsLongTermRevenueDecayRates" xlink:label="loc_atvi_FairValueAssumptionsLongTermRevenueDecayRates_2A1CE45DB2C4838AA52067FB2B40B45D" xlink:type="locator" />
    <link:presentationArc order="12" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_BusinessAcquisitionLineItems_01F0E6197BC9F476EADF67FB2B3F7E98" xlink:to="loc_atvi_FairValueAssumptionsLongTermRevenueDecayRates_2A1CE45DB2C4838AA52067FB2B40B45D" xlink:type="arc" />
    <link:loc xlink:href="atvi-20161231.xsd#atvi_FairValueAssumptionsRoyaltyRate" xlink:label="loc_atvi_FairValueAssumptionsRoyaltyRate_845054F5E2B7D68AF0F167FB2B404CE2" xlink:type="locator" />
    <link:presentationArc order="13" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_BusinessAcquisitionLineItems_01F0E6197BC9F476EADF67FB2B3F7E98" xlink:to="loc_atvi_FairValueAssumptionsRoyaltyRate_845054F5E2B7D68AF0F167FB2B404CE2" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_BusinessAcquisitionPurchasePriceAllocationGoodwillExpectedTaxDeductibleAmount" xlink:label="loc_us-gaap_BusinessAcquisitionPurchasePriceAllocationGoodwillExpectedTaxDeductibleAmount_64A7AC28E07C9E07B80067FB2B405AFC" xlink:type="locator" />
    <link:presentationArc order="14" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_BusinessAcquisitionLineItems_01F0E6197BC9F476EADF67FB2B3F7E98" xlink:to="loc_us-gaap_BusinessAcquisitionPurchasePriceAllocationGoodwillExpectedTaxDeductibleAmount_64A7AC28E07C9E07B80067FB2B405AFC" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedContingentLiability" xlink:label="loc_us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedContingentLiability_3A34A9D9C9EB5CCDEE0667FB2B40E259" xlink:type="locator" />
    <link:presentationArc order="15" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_BusinessAcquisitionLineItems_01F0E6197BC9F476EADF67FB2B3F7E98" xlink:to="loc_us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedContingentLiability_3A34A9D9C9EB5CCDEE0667FB2B40E259" xlink:type="arc" />
  </link:presentationLink>
  <link:presentationLink xlink:role="http://www.activision.com/role/AcquisitionsPreliminaryPurchasePriceAllocationDetails" xlink:type="extended">
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_BusinessCombinationsAbstract" xlink:label="loc_us-gaap_BusinessCombinationsAbstract_BD197B273E0ECC80D7D467667BDC0413" xlink:type="locator" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ScheduleOfBusinessAcquisitionsByAcquisitionTable" xlink:label="loc_us-gaap_ScheduleOfBusinessAcquisitionsByAcquisitionTable_3AC2045AFB61E7EDF25C67667BDE6FF4" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_BusinessCombinationsAbstract_BD197B273E0ECC80D7D467667BDC0413" xlink:to="loc_us-gaap_ScheduleOfBusinessAcquisitionsByAcquisitionTable_3AC2045AFB61E7EDF25C67667BDE6FF4" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_BusinessAcquisitionAxis" xlink:label="loc_us-gaap_BusinessAcquisitionAxis_8D49F47694F2B2C2F40167667BDFEBFD" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ScheduleOfBusinessAcquisitionsByAcquisitionTable_3AC2045AFB61E7EDF25C67667BDE6FF4" xlink:to="loc_us-gaap_BusinessAcquisitionAxis_8D49F47694F2B2C2F40167667BDFEBFD" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_BusinessAcquisitionAcquireeDomain" xlink:label="loc_us-gaap_BusinessAcquisitionAcquireeDomain_1B01287CA589DFD980BC67667BDFEB82" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_BusinessAcquisitionAxis_8D49F47694F2B2C2F40167667BDFEBFD" xlink:to="loc_us-gaap_BusinessAcquisitionAcquireeDomain_1B01287CA589DFD980BC67667BDFEB82" xlink:type="arc" />
    <link:loc xlink:href="atvi-20161231.xsd#atvi_KingDigitalEntertainmentMember" xlink:label="loc_atvi_KingDigitalEntertainmentMember_F6C5CF56557CE0B069A967667BE059FE" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_BusinessAcquisitionAcquireeDomain_1B01287CA589DFD980BC67667BDFEB82" xlink:to="loc_atvi_KingDigitalEntertainmentMember_F6C5CF56557CE0B069A967667BE059FE" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_RangeAxis" xlink:label="loc_us-gaap_RangeAxis_1212F0DB6DBF60F4E3ED67667BE06E9A" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ScheduleOfBusinessAcquisitionsByAcquisitionTable_3AC2045AFB61E7EDF25C67667BDE6FF4" xlink:to="loc_us-gaap_RangeAxis_1212F0DB6DBF60F4E3ED67667BE06E9A" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_RangeMember" xlink:label="loc_us-gaap_RangeMember_A22AAD2341E23004B1C867667BE0C448" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_RangeAxis_1212F0DB6DBF60F4E3ED67667BE06E9A" xlink:to="loc_us-gaap_RangeMember_A22AAD2341E23004B1C867667BE0C448" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_MinimumMember" xlink:label="loc_us-gaap_MinimumMember_8753BF35FA3019BAEB7A67667BE091A8" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_RangeMember_A22AAD2341E23004B1C867667BE0C448" xlink:to="loc_us-gaap_MinimumMember_8753BF35FA3019BAEB7A67667BE091A8" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_MaximumMember" xlink:label="loc_us-gaap_MaximumMember_3425131AFEC748E72F0067667BE01BAF" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_RangeMember_A22AAD2341E23004B1C867667BE0C448" xlink:to="loc_us-gaap_MaximumMember_3425131AFEC748E72F0067667BE01BAF" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis" xlink:label="loc_us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis_154ED659D744CA4447A567667BE0BF00" xlink:type="locator" />
    <link:presentationArc order="3" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ScheduleOfBusinessAcquisitionsByAcquisitionTable_3AC2045AFB61E7EDF25C67667BDE6FF4" xlink:to="loc_us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis_154ED659D744CA4447A567667BE0BF00" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_FiniteLivedIntangibleAssetsMajorClassNameDomain" xlink:label="loc_us-gaap_FiniteLivedIntangibleAssetsMajorClassNameDomain_E85B0B7ECC201590CBD167667BE0C676" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis_154ED659D744CA4447A567667BE0BF00" xlink:to="loc_us-gaap_FiniteLivedIntangibleAssetsMajorClassNameDomain_E85B0B7ECC201590CBD167667BE0C676" xlink:type="arc" />
    <link:loc xlink:href="atvi-20161231.xsd#atvi_InternallyDevelopedFranchisesMember" xlink:label="loc_atvi_InternallyDevelopedFranchisesMember_E72C41F0A186573753F067667BE0EB4F" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_FiniteLivedIntangibleAssetsMajorClassNameDomain_E85B0B7ECC201590CBD167667BE0C676" xlink:to="loc_atvi_InternallyDevelopedFranchisesMember_E72C41F0A186573753F067667BE0EB4F" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_CustomerRelatedIntangibleAssetsMember" xlink:label="loc_us-gaap_CustomerRelatedIntangibleAssetsMember_2E7230C3186C6C73C67167667BE036E1" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_FiniteLivedIntangibleAssetsMajorClassNameDomain_E85B0B7ECC201590CBD167667BE0C676" xlink:to="loc_us-gaap_CustomerRelatedIntangibleAssetsMember_2E7230C3186C6C73C67167667BE036E1" xlink:type="arc" />
    <link:loc xlink:href="atvi-20161231.xsd#atvi_DevelopedSoftwareMember" xlink:label="loc_atvi_DevelopedSoftwareMember_C3E9546914BEEF41AEAF67667BE1AFF3" xlink:type="locator" />
    <link:presentationArc order="3" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_FiniteLivedIntangibleAssetsMajorClassNameDomain_E85B0B7ECC201590CBD167667BE0C676" xlink:to="loc_atvi_DevelopedSoftwareMember_C3E9546914BEEF41AEAF67667BE1AFF3" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_TradeNamesMember" xlink:label="loc_us-gaap_TradeNamesMember_76EA67782B23B4E23ADD67667BE1BB50" xlink:type="locator" />
    <link:presentationArc order="4" preferredLabel="http://www.xbrl.org/2003/role/verboseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_FiniteLivedIntangibleAssetsMajorClassNameDomain_E85B0B7ECC201590CBD167667BE0C676" xlink:to="loc_us-gaap_TradeNamesMember_76EA67782B23B4E23ADD67667BE1BB50" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_BusinessAcquisitionLineItems" xlink:label="loc_us-gaap_BusinessAcquisitionLineItems_55D7AEEA8F380384AC5467667BE15482" xlink:type="locator" />
    <link:presentationArc order="4" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ScheduleOfBusinessAcquisitionsByAcquisitionTable_3AC2045AFB61E7EDF25C67667BDE6FF4" xlink:to="loc_us-gaap_BusinessAcquisitionLineItems_55D7AEEA8F380384AC5467667BE15482" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedCashAndEquivalents" xlink:label="loc_us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedCashAndEquivalents_4F168DB5DB966A7C54BE67667BE1413E" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_BusinessAcquisitionLineItems_55D7AEEA8F380384AC5467667BE15482" xlink:to="loc_us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedCashAndEquivalents_4F168DB5DB966A7C54BE67667BE1413E" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedCurrentAssetsReceivables" xlink:label="loc_us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedCurrentAssetsReceivables_E28FB866350D6D254BCC67667BE1A49E" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_BusinessAcquisitionLineItems_55D7AEEA8F380384AC5467667BE15482" xlink:to="loc_us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedCurrentAssetsReceivables_E28FB866350D6D254BCC67667BE1A49E" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedCurrentAssetsOther" xlink:label="loc_us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedCurrentAssetsOther_62274CE774270E2F811F67667BE13967" xlink:type="locator" />
    <link:presentationArc order="3" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_BusinessAcquisitionLineItems_55D7AEEA8F380384AC5467667BE15482" xlink:to="loc_us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedCurrentAssetsOther_62274CE774270E2F811F67667BE13967" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedPropertyPlantAndEquipment" xlink:label="loc_us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedPropertyPlantAndEquipment_77F216F98710CCA4FDD067667BE18D87" xlink:type="locator" />
    <link:presentationArc order="4" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_BusinessAcquisitionLineItems_55D7AEEA8F380384AC5467667BE15482" xlink:to="loc_us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedPropertyPlantAndEquipment_77F216F98710CCA4FDD067667BE18D87" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedDeferredTaxAssets" xlink:label="loc_us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedDeferredTaxAssets_9BB44CC1382FFC7AAD2C67667BE19C9A" xlink:type="locator" />
    <link:presentationArc order="5" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_BusinessAcquisitionLineItems_55D7AEEA8F380384AC5467667BE15482" xlink:to="loc_us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedDeferredTaxAssets_9BB44CC1382FFC7AAD2C67667BE19C9A" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedOtherNoncurrentAssets" xlink:label="loc_us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedOtherNoncurrentAssets_9522FCFFED1475C4590567667BE16C6F" xlink:type="locator" />
    <link:presentationArc order="6" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_BusinessAcquisitionLineItems_55D7AEEA8F380384AC5467667BE15482" xlink:to="loc_us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedOtherNoncurrentAssets_9522FCFFED1475C4590567667BE16C6F" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedCurrentLiabilitiesAccountsPayable" xlink:label="loc_us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedCurrentLiabilitiesAccountsPayable_29A8B4C6C28080BDA07167667BE14D07" xlink:type="locator" />
    <link:presentationArc order="7" preferredLabel="http://www.xbrl.org/2009/role/negatedTerseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_BusinessAcquisitionLineItems_55D7AEEA8F380384AC5467667BE15482" xlink:to="loc_us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedCurrentLiabilitiesAccountsPayable_29A8B4C6C28080BDA07167667BE14D07" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedCurrentLiabilitiesOther" xlink:label="loc_us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedCurrentLiabilitiesOther_F99685E64C367F7318FF67667BE166D5" xlink:type="locator" />
    <link:presentationArc order="8" preferredLabel="http://www.xbrl.org/2009/role/negatedTerseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_BusinessAcquisitionLineItems_55D7AEEA8F380384AC5467667BE15482" xlink:to="loc_us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedCurrentLiabilitiesOther_F99685E64C367F7318FF67667BE166D5" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedNoncurrentLiabilitiesOther" xlink:label="loc_us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedNoncurrentLiabilitiesOther_A8C5D2686AE9B35DCA1F67667BE1125C" xlink:type="locator" />
    <link:presentationArc order="9" preferredLabel="http://www.xbrl.org/2009/role/negatedTerseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_BusinessAcquisitionLineItems_55D7AEEA8F380384AC5467667BE15482" xlink:to="loc_us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedNoncurrentLiabilitiesOther_A8C5D2686AE9B35DCA1F67667BE1125C" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedDeferredTaxLiabilities" xlink:label="loc_us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedDeferredTaxLiabilities_F49E940CDAADA9CF840367667BE19F3C" xlink:type="locator" />
    <link:presentationArc order="10" preferredLabel="http://www.xbrl.org/2009/role/negatedTerseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_BusinessAcquisitionLineItems_55D7AEEA8F380384AC5467667BE15482" xlink:to="loc_us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedDeferredTaxLiabilities_F49E940CDAADA9CF840367667BE19F3C" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedIntangibles" xlink:label="loc_us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedIntangibles_3299A296492473A812E167667BE1956F" xlink:type="locator" />
    <link:presentationArc order="11" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_BusinessAcquisitionLineItems_55D7AEEA8F380384AC5467667BE15482" xlink:to="loc_us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedIntangibles_3299A296492473A812E167667BE1956F" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_Goodwill" xlink:label="loc_us-gaap_Goodwill_FCAB1A8731710D5031B967667BE11078" xlink:type="locator" />
    <link:presentationArc order="12" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_BusinessAcquisitionLineItems_55D7AEEA8F380384AC5467667BE15482" xlink:to="loc_us-gaap_Goodwill_FCAB1A8731710D5031B967667BE11078" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredGoodwillAndLiabilitiesAssumedNet" xlink:label="loc_us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredGoodwillAndLiabilitiesAssumedNet_8467B765736F6DAF614A67667BE175E4" xlink:type="locator" />
    <link:presentationArc order="13" preferredLabel="http://www.xbrl.org/2003/role/totalLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_BusinessAcquisitionLineItems_55D7AEEA8F380384AC5467667BE15482" xlink:to="loc_us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredGoodwillAndLiabilitiesAssumedNet_8467B765736F6DAF614A67667BE175E4" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_PropertyPlantAndEquipmentUsefulLife" xlink:label="loc_us-gaap_PropertyPlantAndEquipmentUsefulLife_C82812D058A9EB9B81EC67667BE1471D" xlink:type="locator" />
    <link:presentationArc order="14" preferredLabel="http://www.xbrl.org/2003/role/verboseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_BusinessAcquisitionLineItems_55D7AEEA8F380384AC5467667BE15482" xlink:to="loc_us-gaap_PropertyPlantAndEquipmentUsefulLife_C82812D058A9EB9B81EC67667BE1471D" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_FiniteLivedIntangibleAssetUsefulLife" xlink:label="loc_us-gaap_FiniteLivedIntangibleAssetUsefulLife_E88840D8263BA79608DA67667BE2048E" xlink:type="locator" />
    <link:presentationArc order="15" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_BusinessAcquisitionLineItems_55D7AEEA8F380384AC5467667BE15482" xlink:to="loc_us-gaap_FiniteLivedIntangibleAssetUsefulLife_E88840D8263BA79608DA67667BE2048E" xlink:type="arc" />
  </link:presentationLink>
  <link:presentationLink xlink:role="http://www.activision.com/role/AcquisitionsProFormaInformationDetails" xlink:type="extended">
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_BusinessCombinationsAbstract" xlink:label="loc_us-gaap_BusinessCombinationsAbstract_7F089A9A2DE60DE9E0B1B712AE603599" xlink:type="locator" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ScheduleOfBusinessAcquisitionsByAcquisitionTable" xlink:label="loc_us-gaap_ScheduleOfBusinessAcquisitionsByAcquisitionTable_78F4344CDE9573C1AE2DB712AE604116" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_BusinessCombinationsAbstract_7F089A9A2DE60DE9E0B1B712AE603599" xlink:to="loc_us-gaap_ScheduleOfBusinessAcquisitionsByAcquisitionTable_78F4344CDE9573C1AE2DB712AE604116" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_NonrecurringAdjustmentAxis" xlink:label="loc_us-gaap_NonrecurringAdjustmentAxis_C9ACFC6E0C61DE8A4E1AB712AE603024" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ScheduleOfBusinessAcquisitionsByAcquisitionTable_78F4344CDE9573C1AE2DB712AE604116" xlink:to="loc_us-gaap_NonrecurringAdjustmentAxis_C9ACFC6E0C61DE8A4E1AB712AE603024" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_NonrecurringAdjustmentDomain" xlink:label="loc_us-gaap_NonrecurringAdjustmentDomain_75F9A89F264969CBB808B712AE60F893" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_NonrecurringAdjustmentAxis_C9ACFC6E0C61DE8A4E1AB712AE603024" xlink:to="loc_us-gaap_NonrecurringAdjustmentDomain_75F9A89F264969CBB808B712AE60F893" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_AcquisitionRelatedCostsMember" xlink:label="loc_us-gaap_AcquisitionRelatedCostsMember_52550AE8104D6533D537B712AE60E1A6" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_NonrecurringAdjustmentDomain_75F9A89F264969CBB808B712AE60F893" xlink:to="loc_us-gaap_AcquisitionRelatedCostsMember_52550AE8104D6533D537B712AE60E1A6" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_BusinessAcquisitionAxis" xlink:label="loc_us-gaap_BusinessAcquisitionAxis_4132D79C1461BE3F21D2B712AE60B136" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ScheduleOfBusinessAcquisitionsByAcquisitionTable_78F4344CDE9573C1AE2DB712AE604116" xlink:to="loc_us-gaap_BusinessAcquisitionAxis_4132D79C1461BE3F21D2B712AE60B136" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_BusinessAcquisitionAcquireeDomain" xlink:label="loc_us-gaap_BusinessAcquisitionAcquireeDomain_56DE083DE1BCFD0CFFCBB712AE60BE71" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_BusinessAcquisitionAxis_4132D79C1461BE3F21D2B712AE60B136" xlink:to="loc_us-gaap_BusinessAcquisitionAcquireeDomain_56DE083DE1BCFD0CFFCBB712AE60BE71" xlink:type="arc" />
    <link:loc xlink:href="atvi-20161231.xsd#atvi_KingDigitalEntertainmentMember" xlink:label="loc_atvi_KingDigitalEntertainmentMember_D521624BE0CE5EFE8E4EB712AE60F8B0" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_BusinessAcquisitionAcquireeDomain_56DE083DE1BCFD0CFFCBB712AE60BE71" xlink:to="loc_atvi_KingDigitalEntertainmentMember_D521624BE0CE5EFE8E4EB712AE60F8B0" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_BusinessAcquisitionLineItems" xlink:label="loc_us-gaap_BusinessAcquisitionLineItems_540DCCC2C3522C79C6CEB712AE6079BB" xlink:type="locator" />
    <link:presentationArc order="3" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ScheduleOfBusinessAcquisitionsByAcquisitionTable_78F4344CDE9573C1AE2DB712AE604116" xlink:to="loc_us-gaap_BusinessAcquisitionLineItems_540DCCC2C3522C79C6CEB712AE6079BB" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_BusinessCombinationProFormaInformationRevenueOfAcquireeSinceAcquisitionDateActual" xlink:label="loc_us-gaap_BusinessCombinationProFormaInformationRevenueOfAcquireeSinceAcquisitionDateActual_A52EF4480B28E6AE73B8B712AE606004" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_BusinessAcquisitionLineItems_540DCCC2C3522C79C6CEB712AE6079BB" xlink:to="loc_us-gaap_BusinessCombinationProFormaInformationRevenueOfAcquireeSinceAcquisitionDateActual_A52EF4480B28E6AE73B8B712AE606004" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_BusinessCombinationProFormaInformationEarningsOrLossOfAcquireeSinceAcquisitionDateActual" xlink:label="loc_us-gaap_BusinessCombinationProFormaInformationEarningsOrLossOfAcquireeSinceAcquisitionDateActual_68A7A85E1F2349C5592CB712AE612FF6" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_BusinessAcquisitionLineItems_540DCCC2C3522C79C6CEB712AE6079BB" xlink:to="loc_us-gaap_BusinessCombinationProFormaInformationEarningsOrLossOfAcquireeSinceAcquisitionDateActual_68A7A85E1F2349C5592CB712AE612FF6" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_BusinessAcquisitionCostOfAcquiredEntityTransactionCosts" xlink:label="loc_us-gaap_BusinessAcquisitionCostOfAcquiredEntityTransactionCosts_BFFB53E4361DE5131B06B712AE61B3E8" xlink:type="locator" />
    <link:presentationArc order="3" preferredLabel="http://www.xbrl.org/2003/role/verboseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_BusinessAcquisitionLineItems_540DCCC2C3522C79C6CEB712AE6079BB" xlink:to="loc_us-gaap_BusinessAcquisitionCostOfAcquiredEntityTransactionCosts_BFFB53E4361DE5131B06B712AE61B3E8" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_BusinessAcquisitionsProFormaRevenue" xlink:label="loc_us-gaap_BusinessAcquisitionsProFormaRevenue_5EAED1798B93E0FCD768B712AE611BA3" xlink:type="locator" />
    <link:presentationArc order="4" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_BusinessAcquisitionLineItems_540DCCC2C3522C79C6CEB712AE6079BB" xlink:to="loc_us-gaap_BusinessAcquisitionsProFormaRevenue_5EAED1798B93E0FCD768B712AE611BA3" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_BusinessAcquisitionsProFormaNetIncomeLoss" xlink:label="loc_us-gaap_BusinessAcquisitionsProFormaNetIncomeLoss_AD6AA39A51B867786A64B712AE6133E9" xlink:type="locator" />
    <link:presentationArc order="5" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_BusinessAcquisitionLineItems_540DCCC2C3522C79C6CEB712AE6079BB" xlink:to="loc_us-gaap_BusinessAcquisitionsProFormaNetIncomeLoss_AD6AA39A51B867786A64B712AE6133E9" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_BusinessAcquisitionProFormaEarningsPerShareBasic" xlink:label="loc_us-gaap_BusinessAcquisitionProFormaEarningsPerShareBasic_1F47AF2B222455944B2EB712AE61850D" xlink:type="locator" />
    <link:presentationArc order="6" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_BusinessAcquisitionLineItems_540DCCC2C3522C79C6CEB712AE6079BB" xlink:to="loc_us-gaap_BusinessAcquisitionProFormaEarningsPerShareBasic_1F47AF2B222455944B2EB712AE61850D" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_BusinessAcquisitionProFormaEarningsPerShareDiluted" xlink:label="loc_us-gaap_BusinessAcquisitionProFormaEarningsPerShareDiluted_4A51BE9671767C1C7523B712AE613601" xlink:type="locator" />
    <link:presentationArc order="7" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_BusinessAcquisitionLineItems_540DCCC2C3522C79C6CEB712AE6079BB" xlink:to="loc_us-gaap_BusinessAcquisitionProFormaEarningsPerShareDiluted_4A51BE9671767C1C7523B712AE613601" xlink:type="arc" />
  </link:presentationLink>
  <link:presentationLink xlink:role="http://www.activision.com/role/AcquisitionsPurchasePriceCompositionDetails" xlink:type="extended">
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_BusinessCombinationsAbstract" xlink:label="loc_us-gaap_BusinessCombinationsAbstract_176F070C702023572C63B712AF49F60C" xlink:type="locator" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ScheduleOfBusinessAcquisitionsByAcquisitionTable" xlink:label="loc_us-gaap_ScheduleOfBusinessAcquisitionsByAcquisitionTable_3758C3E4F14FCFAF837AB712AF49A1B9" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_BusinessCombinationsAbstract_176F070C702023572C63B712AF49F60C" xlink:to="loc_us-gaap_ScheduleOfBusinessAcquisitionsByAcquisitionTable_3758C3E4F14FCFAF837AB712AF49A1B9" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_BusinessAcquisitionAxis" xlink:label="loc_us-gaap_BusinessAcquisitionAxis_A1D8C1C7FF17AC802C93B712AF49266A" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ScheduleOfBusinessAcquisitionsByAcquisitionTable_3758C3E4F14FCFAF837AB712AF49A1B9" xlink:to="loc_us-gaap_BusinessAcquisitionAxis_A1D8C1C7FF17AC802C93B712AF49266A" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_BusinessAcquisitionAcquireeDomain" xlink:label="loc_us-gaap_BusinessAcquisitionAcquireeDomain_1C83AD69F9502A14CA35B712AF490C49" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_BusinessAcquisitionAxis_A1D8C1C7FF17AC802C93B712AF49266A" xlink:to="loc_us-gaap_BusinessAcquisitionAcquireeDomain_1C83AD69F9502A14CA35B712AF490C49" xlink:type="arc" />
    <link:loc xlink:href="atvi-20161231.xsd#atvi_KingDigitalEntertainmentMember" xlink:label="loc_atvi_KingDigitalEntertainmentMember_4F8B3347A1E90A544E2DB712AF4ABBDC" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_BusinessAcquisitionAcquireeDomain_1C83AD69F9502A14CA35B712AF490C49" xlink:to="loc_atvi_KingDigitalEntertainmentMember_4F8B3347A1E90A544E2DB712AF4ABBDC" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_RangeAxis" xlink:label="loc_us-gaap_RangeAxis_EDC27B260C92BC5049CBB712AF4AA940" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ScheduleOfBusinessAcquisitionsByAcquisitionTable_3758C3E4F14FCFAF837AB712AF49A1B9" xlink:to="loc_us-gaap_RangeAxis_EDC27B260C92BC5049CBB712AF4AA940" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_RangeMember" xlink:label="loc_us-gaap_RangeMember_E9FCEBE2B2966A6460B7B712AF4ADF24" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_RangeAxis_EDC27B260C92BC5049CBB712AF4AA940" xlink:to="loc_us-gaap_RangeMember_E9FCEBE2B2966A6460B7B712AF4ADF24" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_MinimumMember" xlink:label="loc_us-gaap_MinimumMember_73C7C714E4AC7A9E57A9B712AF4A687A" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_RangeMember_E9FCEBE2B2966A6460B7B712AF4ADF24" xlink:to="loc_us-gaap_MinimumMember_73C7C714E4AC7A9E57A9B712AF4A687A" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_MaximumMember" xlink:label="loc_us-gaap_MaximumMember_A871D1C80325AC1D8BB8B712AF4A980A" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_RangeMember_E9FCEBE2B2966A6460B7B712AF4ADF24" xlink:to="loc_us-gaap_MaximumMember_A871D1C80325AC1D8BB8B712AF4A980A" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_BusinessAcquisitionLineItems" xlink:label="loc_us-gaap_BusinessAcquisitionLineItems_2EB8EE20A8E7EF54D8E4B712AF4AEBF0" xlink:type="locator" />
    <link:presentationArc order="3" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ScheduleOfBusinessAcquisitionsByAcquisitionTable_3758C3E4F14FCFAF837AB712AF49A1B9" xlink:to="loc_us-gaap_BusinessAcquisitionLineItems_2EB8EE20A8E7EF54D8E4B712AF4AEBF0" xlink:type="arc" />
    <link:loc xlink:href="atvi-20161231.xsd#atvi_BusinessCombinationConsiderationTransferredPaymentsToSettleVestedOptionsAndAwards" xlink:label="loc_atvi_BusinessCombinationConsiderationTransferredPaymentsToSettleVestedOptionsAndAwards_8A57488B506F6C252911B712AF4A40D2" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_BusinessAcquisitionLineItems_2EB8EE20A8E7EF54D8E4B712AF4AEBF0" xlink:to="loc_atvi_BusinessCombinationConsiderationTransferredPaymentsToSettleVestedOptionsAndAwards_8A57488B506F6C252911B712AF4A40D2" xlink:type="arc" />
    <link:loc xlink:href="atvi-20161231.xsd#atvi_BusinessCombinationConsiderationTransferredPaymentsForFairValueOfOptionsAndAwardsAssumed" xlink:label="loc_atvi_BusinessCombinationConsiderationTransferredPaymentsForFairValueOfOptionsAndAwardsAssumed_8A90EC0AA8BB355A440FB712AF4A3556" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_BusinessAcquisitionLineItems_2EB8EE20A8E7EF54D8E4B712AF4AEBF0" xlink:to="loc_atvi_BusinessCombinationConsiderationTransferredPaymentsForFairValueOfOptionsAndAwardsAssumed_8A90EC0AA8BB355A440FB712AF4A3556" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_BusinessCombinationConsiderationTransferred1" xlink:label="loc_us-gaap_BusinessCombinationConsiderationTransferred1_470AC9C84352E3804EC4B712AF4A9E7B" xlink:type="locator" />
    <link:presentationArc order="3" preferredLabel="http://www.xbrl.org/2003/role/totalLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_BusinessAcquisitionLineItems_2EB8EE20A8E7EF54D8E4B712AF4AEBF0" xlink:to="loc_us-gaap_BusinessCombinationConsiderationTransferred1_470AC9C84352E3804EC4B712AF4A9E7B" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_BusinessAcquisitionSharePrice" xlink:label="loc_us-gaap_BusinessAcquisitionSharePrice_1022452F6C9D29948448B712AF4AFC9E" xlink:type="locator" />
    <link:presentationArc order="4" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_BusinessAcquisitionLineItems_2EB8EE20A8E7EF54D8E4B712AF4AEBF0" xlink:to="loc_us-gaap_BusinessAcquisitionSharePrice_1022452F6C9D29948448B712AF4AFC9E" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_FairValueAssumptionsExpectedVolatilityRate" xlink:label="loc_us-gaap_FairValueAssumptionsExpectedVolatilityRate_9726F636393E62FBE076B712AF4A36F0" xlink:type="locator" />
    <link:presentationArc order="5" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_BusinessAcquisitionLineItems_2EB8EE20A8E7EF54D8E4B712AF4AEBF0" xlink:to="loc_us-gaap_FairValueAssumptionsExpectedVolatilityRate_9726F636393E62FBE076B712AF4A36F0" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_FairValueAssumptionsExpectedTerm" xlink:label="loc_us-gaap_FairValueAssumptionsExpectedTerm_0AFEA926DF3CF360B011B712AF4A3131" xlink:type="locator" />
    <link:presentationArc order="6" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_BusinessAcquisitionLineItems_2EB8EE20A8E7EF54D8E4B712AF4AEBF0" xlink:to="loc_us-gaap_FairValueAssumptionsExpectedTerm_0AFEA926DF3CF360B011B712AF4A3131" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_FairValueAssumptionsExpectedDividendRate" xlink:label="loc_us-gaap_FairValueAssumptionsExpectedDividendRate_85E60752886E3BDBF62CB712AF4AD0D6" xlink:type="locator" />
    <link:presentationArc order="7" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_BusinessAcquisitionLineItems_2EB8EE20A8E7EF54D8E4B712AF4AEBF0" xlink:to="loc_us-gaap_FairValueAssumptionsExpectedDividendRate_85E60752886E3BDBF62CB712AF4AD0D6" xlink:type="arc" />
  </link:presentationLink>
  <link:presentationLink xlink:role="http://www.activision.com/role/AcquisitionsTables" xlink:type="extended">
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_BusinessCombinationsAbstract" xlink:label="loc_us-gaap_BusinessCombinationsAbstract_FBFD7972E83F4B8CD61A667A5AEE3721" xlink:type="locator" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ScheduleOfBusinessAcquisitionsByAcquisitionTextBlock" xlink:label="loc_us-gaap_ScheduleOfBusinessAcquisitionsByAcquisitionTextBlock_240C914C5623F3375E4F667A5AF4BEC0" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_BusinessCombinationsAbstract_FBFD7972E83F4B8CD61A667A5AEE3721" xlink:to="loc_us-gaap_ScheduleOfBusinessAcquisitionsByAcquisitionTextBlock_240C914C5623F3375E4F667A5AF4BEC0" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ScheduleOfRecognizedIdentifiedAssetsAcquiredAndLiabilitiesAssumedTableTextBlock" xlink:label="loc_us-gaap_ScheduleOfRecognizedIdentifiedAssetsAcquiredAndLiabilitiesAssumedTableTextBlock_1095FC010EBEB911CFDB667A5AF451B0" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_BusinessCombinationsAbstract_FBFD7972E83F4B8CD61A667A5AEE3721" xlink:to="loc_us-gaap_ScheduleOfRecognizedIdentifiedAssetsAcquiredAndLiabilitiesAssumedTableTextBlock_1095FC010EBEB911CFDB667A5AF451B0" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_BusinessAcquisitionProFormaInformationTextBlock" xlink:label="loc_us-gaap_BusinessAcquisitionProFormaInformationTextBlock_E1F31CE267AD58D322F8667A5AF4E053" xlink:type="locator" />
    <link:presentationArc order="3" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_BusinessCombinationsAbstract_FBFD7972E83F4B8CD61A667A5AEE3721" xlink:to="loc_us-gaap_BusinessAcquisitionProFormaInformationTextBlock_E1F31CE267AD58D322F8667A5AF4E053" xlink:type="arc" />
  </link:presentationLink>
  <link:presentationLink xlink:role="http://www.activision.com/role/CapitalTransactions" xlink:type="extended">
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_EquityAbstract" xlink:label="loc_us-gaap_EquityAbstract_4A980AFC69EC6C47D515B712AD048906" xlink:type="locator" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_TreasuryStockTextBlock" xlink:label="loc_us-gaap_TreasuryStockTextBlock_044A8C2EBD6078A38D97B712AD047591" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_EquityAbstract_4A980AFC69EC6C47D515B712AD048906" xlink:to="loc_us-gaap_TreasuryStockTextBlock_044A8C2EBD6078A38D97B712AD047591" xlink:type="arc" />
  </link:presentationLink>
  <link:presentationLink xlink:role="http://www.activision.com/role/CapitalTransactionsDividendsDetails" xlink:type="extended">
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_EquityAbstract" xlink:label="loc_us-gaap_EquityAbstract_4C277CDF7B199BE9BAE44EA535EAFED2" xlink:type="locator" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_DividendsPayableTable" xlink:label="loc_us-gaap_DividendsPayableTable_DEF28759BA5442DDFF054EA535EA438C" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_EquityAbstract_4C277CDF7B199BE9BAE44EA535EAFED2" xlink:to="loc_us-gaap_DividendsPayableTable_DEF28759BA5442DDFF054EA535EA438C" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_SubsequentEventTypeAxis" xlink:label="loc_us-gaap_SubsequentEventTypeAxis_3D5FBE2DD3A77851AF5E4EA535EA36C6" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_DividendsPayableTable_DEF28759BA5442DDFF054EA535EA438C" xlink:to="loc_us-gaap_SubsequentEventTypeAxis_3D5FBE2DD3A77851AF5E4EA535EA36C6" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_SubsequentEventTypeDomain" xlink:label="loc_us-gaap_SubsequentEventTypeDomain_94903E0869B06F2C3AED4EA535EA062F" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_SubsequentEventTypeAxis_3D5FBE2DD3A77851AF5E4EA535EA36C6" xlink:to="loc_us-gaap_SubsequentEventTypeDomain_94903E0869B06F2C3AED4EA535EA062F" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_SubsequentEventMember" xlink:label="loc_us-gaap_SubsequentEventMember_AAAFDD2E4D70A087EBA04EA535EA8F35" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_SubsequentEventTypeDomain_94903E0869B06F2C3AED4EA535EA062F" xlink:to="loc_us-gaap_SubsequentEventMember_AAAFDD2E4D70A087EBA04EA535EA8F35" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_DividendsPayableLineItems" xlink:label="loc_us-gaap_DividendsPayableLineItems_6AFD1FC94E237F1CB6824EA535EAFB31" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_DividendsPayableTable_DEF28759BA5442DDFF054EA535EA438C" xlink:to="loc_us-gaap_DividendsPayableLineItems_6AFD1FC94E237F1CB6824EA535EAFB31" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_CommonStockDividendsPerShareDeclared" xlink:label="loc_us-gaap_CommonStockDividendsPerShareDeclared_B0E0FA8307D4F79BC38B4EA535EAB50F" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_DividendsPayableLineItems_6AFD1FC94E237F1CB6824EA535EAFB31" xlink:to="loc_us-gaap_CommonStockDividendsPerShareDeclared_B0E0FA8307D4F79BC38B4EA535EAB50F" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_PaymentsOfDividendsCommonStock" xlink:label="loc_us-gaap_PaymentsOfDividendsCommonStock_13D9CB9E6A9E76887A964EA535EA2146" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_EquityAbstract_4C277CDF7B199BE9BAE44EA535EAFED2" xlink:to="loc_us-gaap_PaymentsOfDividendsCommonStock_13D9CB9E6A9E76887A964EA535EA2146" xlink:type="arc" />
    <link:loc xlink:href="atvi-20161231.xsd#atvi_PaymentsOfDividendsRestrictedStockUnits" xlink:label="loc_atvi_PaymentsOfDividendsRestrictedStockUnits_B8CE7E6D1B505C6FD7C44EA535EAFE01" xlink:type="locator" />
    <link:presentationArc order="3" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_EquityAbstract_4C277CDF7B199BE9BAE44EA535EAFED2" xlink:to="loc_atvi_PaymentsOfDividendsRestrictedStockUnits_B8CE7E6D1B505C6FD7C44EA535EAFE01" xlink:type="arc" />
  </link:presentationLink>
  <link:presentationLink xlink:role="http://www.activision.com/role/CapitalTransactionsRepurchaseProgramsDetails" xlink:type="extended">
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_EquityAbstract" xlink:label="loc_us-gaap_EquityAbstract_F6F73697D86AB94C240C3F018B05AECD" xlink:type="locator" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ClassOfTreasuryStockTable" xlink:label="loc_us-gaap_ClassOfTreasuryStockTable_ABF717010352FE6972063F018B057422" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_EquityAbstract_F6F73697D86AB94C240C3F018B05AECD" xlink:to="loc_us-gaap_ClassOfTreasuryStockTable_ABF717010352FE6972063F018B057422" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_SubsequentEventTypeAxis" xlink:label="loc_us-gaap_SubsequentEventTypeAxis_81DCFF407CC547DB23BA3F018B0543B8" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ClassOfTreasuryStockTable_ABF717010352FE6972063F018B057422" xlink:to="loc_us-gaap_SubsequentEventTypeAxis_81DCFF407CC547DB23BA3F018B0543B8" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_SubsequentEventTypeDomain" xlink:label="loc_us-gaap_SubsequentEventTypeDomain_2FF452A5167BDFCE705A3F018B05308F" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_SubsequentEventTypeAxis_81DCFF407CC547DB23BA3F018B0543B8" xlink:to="loc_us-gaap_SubsequentEventTypeDomain_2FF452A5167BDFCE705A3F018B05308F" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_SubsequentEventMember" xlink:label="loc_us-gaap_SubsequentEventMember_0CFCBE98B757F1B8D5B03F018B06E743" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_SubsequentEventTypeDomain_2FF452A5167BDFCE705A3F018B05308F" xlink:to="loc_us-gaap_SubsequentEventMember_0CFCBE98B757F1B8D5B03F018B06E743" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ShareRepurchaseProgramAxis" xlink:label="loc_us-gaap_ShareRepurchaseProgramAxis_89486FA8283A3658DEC53F018B06F3CB" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ClassOfTreasuryStockTable_ABF717010352FE6972063F018B057422" xlink:to="loc_us-gaap_ShareRepurchaseProgramAxis_89486FA8283A3658DEC53F018B06F3CB" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ShareRepurchaseProgramDomain" xlink:label="loc_us-gaap_ShareRepurchaseProgramDomain_74ACF9E669F5CAB42F823F018B066BF7" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ShareRepurchaseProgramAxis_89486FA8283A3658DEC53F018B06F3CB" xlink:to="loc_us-gaap_ShareRepurchaseProgramDomain_74ACF9E669F5CAB42F823F018B066BF7" xlink:type="arc" />
    <link:loc xlink:href="atvi-20161231.xsd#atvi_ShareRepurchaseProgram2017Member" xlink:label="loc_atvi_ShareRepurchaseProgram2017Member_BEE45217B3650CC1BAD83F0548CE6694" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ShareRepurchaseProgramDomain_74ACF9E669F5CAB42F823F018B066BF7" xlink:to="loc_atvi_ShareRepurchaseProgram2017Member_BEE45217B3650CC1BAD83F0548CE6694" xlink:type="arc" />
    <link:loc xlink:href="atvi-20161231.xsd#atvi_ShareRepurchaseProgram2015Member" xlink:label="loc_atvi_ShareRepurchaseProgram2015Member_E4735D105BB632F268333F018B06507C" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ShareRepurchaseProgramDomain_74ACF9E669F5CAB42F823F018B066BF7" xlink:to="loc_atvi_ShareRepurchaseProgram2015Member_E4735D105BB632F268333F018B06507C" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_EquityClassOfTreasuryStockLineItems" xlink:label="loc_us-gaap_EquityClassOfTreasuryStockLineItems_3647A146C73AB7371A5D3F018B06EDB8" xlink:type="locator" />
    <link:presentationArc order="3" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ClassOfTreasuryStockTable_ABF717010352FE6972063F018B057422" xlink:to="loc_us-gaap_EquityClassOfTreasuryStockLineItems_3647A146C73AB7371A5D3F018B06EDB8" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_StockRepurchaseProgramAuthorizedAmount1" xlink:label="loc_us-gaap_StockRepurchaseProgramAuthorizedAmount1_68FE5D9FA3A9683F0A973F018B062393" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_EquityClassOfTreasuryStockLineItems_3647A146C73AB7371A5D3F018B06EDB8" xlink:to="loc_us-gaap_StockRepurchaseProgramAuthorizedAmount1_68FE5D9FA3A9683F0A973F018B062393" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_TreasuryStockValueAcquiredCostMethod" xlink:label="loc_us-gaap_TreasuryStockValueAcquiredCostMethod_EC017AB9579D4397DE6C3F018B06FBBB" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_EquityClassOfTreasuryStockLineItems_3647A146C73AB7371A5D3F018B06EDB8" xlink:to="loc_us-gaap_TreasuryStockValueAcquiredCostMethod_EC017AB9579D4397DE6C3F018B06FBBB" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_TreasuryStockSharesAcquired" xlink:label="loc_us-gaap_TreasuryStockSharesAcquired_08945DD4BF5A179E0D273F018B06E705" xlink:type="locator" />
    <link:presentationArc order="3" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_EquityClassOfTreasuryStockLineItems_3647A146C73AB7371A5D3F018B06EDB8" xlink:to="loc_us-gaap_TreasuryStockSharesAcquired_08945DD4BF5A179E0D273F018B06E705" xlink:type="arc" />
  </link:presentationLink>
  <link:presentationLink xlink:role="http://www.activision.com/role/CashAndCashEquivalents" xlink:type="extended">
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_CashAndCashEquivalentsAbstract" xlink:label="loc_us-gaap_CashAndCashEquivalentsAbstract_FF9F16B7C2725F8F3C99B712AFDAF97E" xlink:type="locator" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_CashAndCashEquivalentsDisclosureTextBlock" xlink:label="loc_us-gaap_CashAndCashEquivalentsDisclosureTextBlock_6B7B09A28176D5F0FBFCB712AFDAAA5F" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_CashAndCashEquivalentsAbstract_FF9F16B7C2725F8F3C99B712AFDAF97E" xlink:to="loc_us-gaap_CashAndCashEquivalentsDisclosureTextBlock_6B7B09A28176D5F0FBFCB712AFDAAA5F" xlink:type="arc" />
  </link:presentationLink>
  <link:presentationLink xlink:role="http://www.activision.com/role/CashAndCashEquivalentsDetails" xlink:type="extended">
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_CashAndCashEquivalentsAbstract" xlink:label="loc_us-gaap_CashAndCashEquivalentsAbstract_62E6EB7C552191900021B712AF039580" xlink:type="locator" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_Cash" xlink:label="loc_us-gaap_Cash_AC68DBDD649E78F700ADB712AF037EC7" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_CashAndCashEquivalentsAbstract_62E6EB7C552191900021B712AF039580" xlink:to="loc_us-gaap_Cash_AC68DBDD649E78F700ADB712AF037EC7" xlink:type="arc" />
    <link:loc xlink:href="atvi-20161231.xsd#atvi_ForeignGovernmentTreasuryBills" xlink:label="loc_atvi_ForeignGovernmentTreasuryBills_10491C9410B63DA54224B712AF031F8D" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_CashAndCashEquivalentsAbstract_62E6EB7C552191900021B712AF039580" xlink:to="loc_atvi_ForeignGovernmentTreasuryBills_10491C9410B63DA54224B712AF031F8D" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_MoneyMarketFundsAtCarryingValue" xlink:label="loc_us-gaap_MoneyMarketFundsAtCarryingValue_C02A9174F262E0753FD7B712AF033A3C" xlink:type="locator" />
    <link:presentationArc order="3" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_CashAndCashEquivalentsAbstract_62E6EB7C552191900021B712AF039580" xlink:to="loc_us-gaap_MoneyMarketFundsAtCarryingValue_C02A9174F262E0753FD7B712AF033A3C" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_CashAndCashEquivalentsAtCarryingValue" xlink:label="loc_us-gaap_CashAndCashEquivalentsAtCarryingValue_B5A5A9295E94FCB80566B712AF0391A0" xlink:type="locator" />
    <link:presentationArc order="4" preferredLabel="http://www.xbrl.org/2003/role/totalLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_CashAndCashEquivalentsAbstract_62E6EB7C552191900021B712AF039580" xlink:to="loc_us-gaap_CashAndCashEquivalentsAtCarryingValue_B5A5A9295E94FCB80566B712AF0391A0" xlink:type="arc" />
  </link:presentationLink>
  <link:presentationLink xlink:role="http://www.activision.com/role/CashAndCashEquivalentsTables" xlink:type="extended">
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_CashAndCashEquivalentsAbstract" xlink:label="loc_us-gaap_CashAndCashEquivalentsAbstract_906CFDF087E5A0A7D327B712AF069645" xlink:type="locator" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ScheduleOfCashAndCashEquivalentsTableTextBlock" xlink:label="loc_us-gaap_ScheduleOfCashAndCashEquivalentsTableTextBlock_ABC0A43A048E9D802156B712AF069F37" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_CashAndCashEquivalentsAbstract_906CFDF087E5A0A7D327B712AF069645" xlink:to="loc_us-gaap_ScheduleOfCashAndCashEquivalentsTableTextBlock_ABC0A43A048E9D802156B712AF069F37" xlink:type="arc" />
  </link:presentationLink>
  <link:presentationLink xlink:role="http://www.activision.com/role/CommitmentsAndContingencies" xlink:type="extended">
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_CommitmentsAndContingenciesDisclosureAbstract" xlink:label="loc_us-gaap_CommitmentsAndContingenciesDisclosureAbstract_7B877FCC3F3C5DCDE3E7B712AC8FBA95" xlink:type="locator" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_CommitmentsAndContingenciesDisclosureTextBlock" xlink:label="loc_us-gaap_CommitmentsAndContingenciesDisclosureTextBlock_60BF1A370EDFB2D995AEB712AC8F0924" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_CommitmentsAndContingenciesDisclosureAbstract_7B877FCC3F3C5DCDE3E7B712AC8FBA95" xlink:to="loc_us-gaap_CommitmentsAndContingenciesDisclosureTextBlock_60BF1A370EDFB2D995AEB712AC8F0924" xlink:type="arc" />
  </link:presentationLink>
  <link:presentationLink xlink:role="http://www.activision.com/role/CommitmentsAndContingenciesFutureMinimumCommitmentsDetails" xlink:type="extended">
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_CommitmentsAndContingenciesDisclosureAbstract" xlink:label="loc_us-gaap_CommitmentsAndContingenciesDisclosureAbstract_237555B3EF40995680B65F7BBDF44D96" xlink:type="locator" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_LongTermPurchaseCommitmentTable" xlink:label="loc_us-gaap_LongTermPurchaseCommitmentTable_A63B58B68C6EDE295B695F7BBDF4BDE9" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_CommitmentsAndContingenciesDisclosureAbstract_237555B3EF40995680B65F7BBDF44D96" xlink:to="loc_us-gaap_LongTermPurchaseCommitmentTable_A63B58B68C6EDE295B695F7BBDF4BDE9" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_LongTermPurchaseCommitmentByCategoryOfItemPurchasedAxis" xlink:label="loc_us-gaap_LongTermPurchaseCommitmentByCategoryOfItemPurchasedAxis_16A10AACF2111EC068C35F7BBDF4F82C" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_LongTermPurchaseCommitmentTable_A63B58B68C6EDE295B695F7BBDF4BDE9" xlink:to="loc_us-gaap_LongTermPurchaseCommitmentByCategoryOfItemPurchasedAxis_16A10AACF2111EC068C35F7BBDF4F82C" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_LongTermPurchaseCommitmentCategoryOfItemPurchasedDomain" xlink:label="loc_us-gaap_LongTermPurchaseCommitmentCategoryOfItemPurchasedDomain_B245F9D739CDE61828535F7BBDF475A5" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_LongTermPurchaseCommitmentByCategoryOfItemPurchasedAxis_16A10AACF2111EC068C35F7BBDF4F82C" xlink:to="loc_us-gaap_LongTermPurchaseCommitmentCategoryOfItemPurchasedDomain_B245F9D739CDE61828535F7BBDF475A5" xlink:type="arc" />
    <link:loc xlink:href="atvi-20161231.xsd#atvi_ContractualObligationsNonCancelableOperatingLeaseMember" xlink:label="loc_atvi_ContractualObligationsNonCancelableOperatingLeaseMember_002E8A98AC58AB5FEC495F7BBDF4E0BA" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_LongTermPurchaseCommitmentCategoryOfItemPurchasedDomain_B245F9D739CDE61828535F7BBDF475A5" xlink:to="loc_atvi_ContractualObligationsNonCancelableOperatingLeaseMember_002E8A98AC58AB5FEC495F7BBDF4E0BA" xlink:type="arc" />
    <link:loc xlink:href="atvi-20161231.xsd#atvi_FacilityAndEquipmentLeasesMember" xlink:label="loc_atvi_FacilityAndEquipmentLeasesMember_EC2E49448AC5F5CC48EF5F7BBDF4EF95" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_atvi_ContractualObligationsNonCancelableOperatingLeaseMember_002E8A98AC58AB5FEC495F7BBDF4E0BA" xlink:to="loc_atvi_FacilityAndEquipmentLeasesMember_EC2E49448AC5F5CC48EF5F7BBDF4EF95" xlink:type="arc" />
    <link:loc xlink:href="atvi-20161231.xsd#atvi_DeveloperAndIntellectualPropertiesMember" xlink:label="loc_atvi_DeveloperAndIntellectualPropertiesMember_F5E74AF10A7FBA7EFC155F7BBDF405E8" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_atvi_ContractualObligationsNonCancelableOperatingLeaseMember_002E8A98AC58AB5FEC495F7BBDF4E0BA" xlink:to="loc_atvi_DeveloperAndIntellectualPropertiesMember_F5E74AF10A7FBA7EFC155F7BBDF405E8" xlink:type="arc" />
    <link:loc xlink:href="atvi-20161231.xsd#atvi_MarketingCommitmentsMember" xlink:label="loc_atvi_MarketingCommitmentsMember_5D0BCDEE3AB947C4A1405F7BBDF4F4B2" xlink:type="locator" />
    <link:presentationArc order="3" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_atvi_ContractualObligationsNonCancelableOperatingLeaseMember_002E8A98AC58AB5FEC495F7BBDF4E0BA" xlink:to="loc_atvi_MarketingCommitmentsMember_5D0BCDEE3AB947C4A1405F7BBDF4F4B2" xlink:type="arc" />
    <link:loc xlink:href="atvi-20161231.xsd#atvi_LongTermDebtObligationsMember" xlink:label="loc_atvi_LongTermDebtObligationsMember_DFA5D641F5086CAA81415F7BBDF4AEFD" xlink:type="locator" />
    <link:presentationArc order="4" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_atvi_ContractualObligationsNonCancelableOperatingLeaseMember_002E8A98AC58AB5FEC495F7BBDF4E0BA" xlink:to="loc_atvi_LongTermDebtObligationsMember_DFA5D641F5086CAA81415F7BBDF4AEFD" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_LongTermPurchaseCommitmentLineItems" xlink:label="loc_us-gaap_LongTermPurchaseCommitmentLineItems_E24C906585661D291DFB5F7BBDF4FEF8" xlink:type="locator" />
    <link:presentationArc order="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_LongTermPurchaseCommitmentTable_A63B58B68C6EDE295B695F7BBDF4BDE9" xlink:to="loc_us-gaap_LongTermPurchaseCommitmentLineItems_E24C906585661D291DFB5F7BBDF4FEF8" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ContractualObligationDueInNextTwelveMonths" xlink:label="loc_us-gaap_ContractualObligationDueInNextTwelveMonths_CF26D8508C26B24676025F7BBDF41777" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_LongTermPurchaseCommitmentLineItems_E24C906585661D291DFB5F7BBDF4FEF8" xlink:to="loc_us-gaap_ContractualObligationDueInNextTwelveMonths_CF26D8508C26B24676025F7BBDF41777" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ContractualObligationDueInSecondYear" xlink:label="loc_us-gaap_ContractualObligationDueInSecondYear_3F69E97575FF37FBDBA15F7BBDF48E76" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_LongTermPurchaseCommitmentLineItems_E24C906585661D291DFB5F7BBDF4FEF8" xlink:to="loc_us-gaap_ContractualObligationDueInSecondYear_3F69E97575FF37FBDBA15F7BBDF48E76" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ContractualObligationDueInThirdYear" xlink:label="loc_us-gaap_ContractualObligationDueInThirdYear_668611D8423B3218DC615F7BBDF4284B" xlink:type="locator" />
    <link:presentationArc order="3" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_LongTermPurchaseCommitmentLineItems_E24C906585661D291DFB5F7BBDF4FEF8" xlink:to="loc_us-gaap_ContractualObligationDueInThirdYear_668611D8423B3218DC615F7BBDF4284B" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ContractualObligationDueInFourthYear" xlink:label="loc_us-gaap_ContractualObligationDueInFourthYear_6B17D77F4B04BB84B97B5F7BBDF47BEF" xlink:type="locator" />
    <link:presentationArc order="4" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_LongTermPurchaseCommitmentLineItems_E24C906585661D291DFB5F7BBDF4FEF8" xlink:to="loc_us-gaap_ContractualObligationDueInFourthYear_6B17D77F4B04BB84B97B5F7BBDF47BEF" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ContractualObligationDueInFifthYear" xlink:label="loc_us-gaap_ContractualObligationDueInFifthYear_5009C0F0EFD2C4DCB1535F7BBDF4F57B" xlink:type="locator" />
    <link:presentationArc order="5" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_LongTermPurchaseCommitmentLineItems_E24C906585661D291DFB5F7BBDF4FEF8" xlink:to="loc_us-gaap_ContractualObligationDueInFifthYear_5009C0F0EFD2C4DCB1535F7BBDF4F57B" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ContractualObligationDueAfterFifthYear" xlink:label="loc_us-gaap_ContractualObligationDueAfterFifthYear_17D5233AB73EF548DF1E5F7BBDF4797F" xlink:type="locator" />
    <link:presentationArc order="6" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_LongTermPurchaseCommitmentLineItems_E24C906585661D291DFB5F7BBDF4FEF8" xlink:to="loc_us-gaap_ContractualObligationDueAfterFifthYear_17D5233AB73EF548DF1E5F7BBDF4797F" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ContractualObligation" xlink:label="loc_us-gaap_ContractualObligation_2B1F68A2484F238CFC1F5F7BBDF46955" xlink:type="locator" />
    <link:presentationArc order="7" preferredLabel="http://www.xbrl.org/2003/role/totalLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_LongTermPurchaseCommitmentLineItems_E24C906585661D291DFB5F7BBDF4FEF8" xlink:to="loc_us-gaap_ContractualObligation_2B1F68A2484F238CFC1F5F7BBDF46955" xlink:type="arc" />
    <link:loc xlink:href="atvi-20161231.xsd#atvi_UnrecognizedTaxBenefitsNet" xlink:label="loc_atvi_UnrecognizedTaxBenefitsNet_4FA462955B46336F76AA5F7BBDF4830F" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_CommitmentsAndContingenciesDisclosureAbstract_237555B3EF40995680B65F7BBDF44D96" xlink:to="loc_atvi_UnrecognizedTaxBenefitsNet_4FA462955B46336F76AA5F7BBDF4830F" xlink:type="arc" />
  </link:presentationLink>
  <link:presentationLink xlink:role="http://www.activision.com/role/CommitmentsAndContingenciesNarrativeDetails" xlink:type="extended">
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_CommitmentsAndContingenciesDisclosureAbstract" xlink:label="loc_us-gaap_CommitmentsAndContingenciesDisclosureAbstract_1FAD229135DA13EA122847B6DAB73A2D" xlink:type="locator" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_LossContingenciesTable" xlink:label="loc_us-gaap_LossContingenciesTable_6D2FC9BFF427D63BD9F047B6DAB79364" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_CommitmentsAndContingenciesDisclosureAbstract_1FAD229135DA13EA122847B6DAB73A2D" xlink:to="loc_us-gaap_LossContingenciesTable_6D2FC9BFF427D63BD9F047B6DAB79364" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_DebtInstrumentAxis" xlink:label="loc_us-gaap_DebtInstrumentAxis_03FC40B1208B6702AF4D47B6DAB711CE" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_LossContingenciesTable_6D2FC9BFF427D63BD9F047B6DAB79364" xlink:to="loc_us-gaap_DebtInstrumentAxis_03FC40B1208B6702AF4D47B6DAB711CE" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_DebtInstrumentNameDomain" xlink:label="loc_us-gaap_DebtInstrumentNameDomain_DA11F0537748694F682E47B6DAB751C6" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_DebtInstrumentAxis_03FC40B1208B6702AF4D47B6DAB711CE" xlink:to="loc_us-gaap_DebtInstrumentNameDomain_DA11F0537748694F682E47B6DAB751C6" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_RevolvingCreditFacilityMember" xlink:label="loc_us-gaap_RevolvingCreditFacilityMember_48A4C174169585FECD2047B6DAB7B7FA" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_DebtInstrumentNameDomain_DA11F0537748694F682E47B6DAB751C6" xlink:to="loc_us-gaap_RevolvingCreditFacilityMember_48A4C174169585FECD2047B6DAB7B7FA" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_LitigationCaseAxis" xlink:label="loc_us-gaap_LitigationCaseAxis_53C3C04877FDFE63AABC47B6DAB7414B" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_LossContingenciesTable_6D2FC9BFF427D63BD9F047B6DAB79364" xlink:to="loc_us-gaap_LitigationCaseAxis_53C3C04877FDFE63AABC47B6DAB7414B" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_LitigationCaseTypeDomain" xlink:label="loc_us-gaap_LitigationCaseTypeDomain_F5D5F05C362DEA9DBA8747B6DAB72322" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_LitigationCaseAxis_53C3C04877FDFE63AABC47B6DAB7414B" xlink:to="loc_us-gaap_LitigationCaseTypeDomain_F5D5F05C362DEA9DBA8747B6DAB72322" xlink:type="arc" />
    <link:loc xlink:href="atvi-20161231.xsd#atvi_PacchiaCaseMember" xlink:label="loc_atvi_PacchiaCaseMember_AF805168BF2336ED803247B6DAB8E445" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_LitigationCaseTypeDomain_F5D5F05C362DEA9DBA8747B6DAB72322" xlink:to="loc_atvi_PacchiaCaseMember_AF805168BF2336ED803247B6DAB8E445" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_LossContingenciesLineItems" xlink:label="loc_us-gaap_LossContingenciesLineItems_AE17D0241568FDFA5D2147B6DAB80509" xlink:type="locator" />
    <link:presentationArc order="3" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_LossContingenciesTable_6D2FC9BFF427D63BD9F047B6DAB79364" xlink:to="loc_us-gaap_LossContingenciesLineItems_AE17D0241568FDFA5D2147B6DAB80509" xlink:type="arc" />
    <link:loc xlink:href="atvi-20161231.xsd#atvi_AvailabilityForLettersOfCredit" xlink:label="loc_atvi_AvailabilityForLettersOfCredit_8D708CB56C79993BDA9747B6DAB85C8D" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_LossContingenciesLineItems_AE17D0241568FDFA5D2147B6DAB80509" xlink:to="loc_atvi_AvailabilityForLettersOfCredit_8D708CB56C79993BDA9747B6DAB85C8D" xlink:type="arc" />
    <link:loc xlink:href="atvi-20161231.xsd#atvi_PaymentsFromSettlementFund" xlink:label="loc_atvi_PaymentsFromSettlementFund_B8AF8DB89D247E4DB4F147B6DAB89EC0" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_LossContingenciesLineItems_AE17D0241568FDFA5D2147B6DAB80509" xlink:to="loc_atvi_PaymentsFromSettlementFund_B8AF8DB89D247E4DB4F147B6DAB89EC0" xlink:type="arc" />
  </link:presentationLink>
  <link:presentationLink xlink:role="http://www.activision.com/role/CommitmentsAndContingenciesTables" xlink:type="extended">
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_CommitmentsAndContingenciesDisclosureAbstract" xlink:label="loc_us-gaap_CommitmentsAndContingenciesDisclosureAbstract_A22D3451BABCE7E10188B712AFD630C5" xlink:type="locator" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ContractualObligationFiscalYearMaturityScheduleTableTextBlock" xlink:label="loc_us-gaap_ContractualObligationFiscalYearMaturityScheduleTableTextBlock_AC9B86E9E12B972DF63DB712AFD6DA98" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_CommitmentsAndContingenciesDisclosureAbstract_A22D3451BABCE7E10188B712AFD630C5" xlink:to="loc_us-gaap_ContractualObligationFiscalYearMaturityScheduleTableTextBlock_AC9B86E9E12B972DF63DB712AFD6DA98" xlink:type="arc" />
  </link:presentationLink>
  <link:presentationLink xlink:role="http://www.activision.com/role/ComputationOfBasicDilutedEarningsPerCommonShare" xlink:type="extended">
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_EarningsPerShareAbstract" xlink:label="loc_us-gaap_EarningsPerShareAbstract_70533762AE00FFC46C47B712AF32ED9A" xlink:type="locator" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_EarningsPerShareTextBlock" xlink:label="loc_us-gaap_EarningsPerShareTextBlock_D49C41E83C6F482271A7B712AF32D874" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_EarningsPerShareAbstract_70533762AE00FFC46C47B712AF32ED9A" xlink:to="loc_us-gaap_EarningsPerShareTextBlock_D49C41E83C6F482271A7B712AF32D874" xlink:type="arc" />
  </link:presentationLink>
  <link:presentationLink xlink:role="http://www.activision.com/role/ComputationOfBasicDilutedEarningsPerCommonShareDetails" xlink:type="extended">
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_EarningsPerShareAbstract" xlink:label="loc_us-gaap_EarningsPerShareAbstract_98FAEAF3662073777DA649B7454650B8" xlink:type="locator" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_NetIncomeLossAvailableToCommonStockholdersBasicAbstract" xlink:label="loc_us-gaap_NetIncomeLossAvailableToCommonStockholdersBasicAbstract_5F00CE253B56B83F2A0349B745461724" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_EarningsPerShareAbstract_98FAEAF3662073777DA649B7454650B8" xlink:to="loc_us-gaap_NetIncomeLossAvailableToCommonStockholdersBasicAbstract_5F00CE253B56B83F2A0349B745461724" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_NetIncomeLoss" xlink:label="loc_us-gaap_NetIncomeLoss_EB78E2F923E164E13A5449B74546F9B7" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/verboseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_NetIncomeLossAvailableToCommonStockholdersBasicAbstract_5F00CE253B56B83F2A0349B745461724" xlink:to="loc_us-gaap_NetIncomeLoss_EB78E2F923E164E13A5449B74546F9B7" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_DistributedEarnings" xlink:label="loc_us-gaap_DistributedEarnings_9726739CA02909CF51DA49B74556ADBA" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2009/role/negatedLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_NetIncomeLossAvailableToCommonStockholdersBasicAbstract_5F00CE253B56B83F2A0349B745461724" xlink:to="loc_us-gaap_DistributedEarnings_9726739CA02909CF51DA49B74556ADBA" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_UndistributedEarningsLossAllocatedToParticipatingSecuritiesBasic" xlink:label="loc_us-gaap_UndistributedEarningsLossAllocatedToParticipatingSecuritiesBasic_905B37190BE965CF553349B745565385" xlink:type="locator" />
    <link:presentationArc order="3" preferredLabel="http://www.xbrl.org/2009/role/negatedLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_NetIncomeLossAvailableToCommonStockholdersBasicAbstract_5F00CE253B56B83F2A0349B745461724" xlink:to="loc_us-gaap_UndistributedEarningsLossAllocatedToParticipatingSecuritiesBasic_905B37190BE965CF553349B745565385" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_NetIncomeLossAvailableToCommonStockholdersBasic" xlink:label="loc_us-gaap_NetIncomeLossAvailableToCommonStockholdersBasic_A4CA9CFFD99082E2C36949B74556B0FA" xlink:type="locator" />
    <link:presentationArc order="4" preferredLabel="http://www.xbrl.org/2003/role/totalLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_NetIncomeLossAvailableToCommonStockholdersBasicAbstract_5F00CE253B56B83F2A0349B745461724" xlink:to="loc_us-gaap_NetIncomeLossAvailableToCommonStockholdersBasic_A4CA9CFFD99082E2C36949B74556B0FA" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_EarningsPerShareDilutedOtherDisclosuresAbstract" xlink:label="loc_us-gaap_EarningsPerShareDilutedOtherDisclosuresAbstract_04F682242B288D950B6949B745563939" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_EarningsPerShareAbstract_98FAEAF3662073777DA649B7454650B8" xlink:to="loc_us-gaap_EarningsPerShareDilutedOtherDisclosuresAbstract_04F682242B288D950B6949B745563939" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_WeightedAverageNumberOfSharesOutstandingBasic" xlink:label="loc_us-gaap_WeightedAverageNumberOfSharesOutstandingBasic_18D3E04A95C647613D8B49B74556F7DD" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/verboseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_EarningsPerShareDilutedOtherDisclosuresAbstract_04F682242B288D950B6949B745563939" xlink:to="loc_us-gaap_WeightedAverageNumberOfSharesOutstandingBasic_18D3E04A95C647613D8B49B74556F7DD" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_IncrementalCommonSharesAttributableToShareBasedPaymentArrangements" xlink:label="loc_us-gaap_IncrementalCommonSharesAttributableToShareBasedPaymentArrangements_808B8AB73501D656325849B745560C05" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_EarningsPerShareDilutedOtherDisclosuresAbstract_04F682242B288D950B6949B745563939" xlink:to="loc_us-gaap_IncrementalCommonSharesAttributableToShareBasedPaymentArrangements_808B8AB73501D656325849B745560C05" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_WeightedAverageNumberOfDilutedSharesOutstanding" xlink:label="loc_us-gaap_WeightedAverageNumberOfDilutedSharesOutstanding_40F59ACB80FA7BD05F4249B74556ECD6" xlink:type="locator" />
    <link:presentationArc order="3" preferredLabel="http://www.xbrl.org/2003/role/totalLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_EarningsPerShareDilutedOtherDisclosuresAbstract_04F682242B288D950B6949B745563939" xlink:to="loc_us-gaap_WeightedAverageNumberOfDilutedSharesOutstanding_40F59ACB80FA7BD05F4249B74556ECD6" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_EarningsPerShareBasic" xlink:label="loc_us-gaap_EarningsPerShareBasic_6BF32E0130B0E728802249B745561C29" xlink:type="locator" />
    <link:presentationArc order="3" preferredLabel="http://www.xbrl.org/2003/role/verboseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_EarningsPerShareAbstract_98FAEAF3662073777DA649B7454650B8" xlink:to="loc_us-gaap_EarningsPerShareBasic_6BF32E0130B0E728802249B745561C29" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_EarningsPerShareDiluted" xlink:label="loc_us-gaap_EarningsPerShareDiluted_1FE227BF282B473A8E6B49B745562D83" xlink:type="locator" />
    <link:presentationArc order="4" preferredLabel="http://www.xbrl.org/2003/role/verboseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_EarningsPerShareAbstract_98FAEAF3662073777DA649B7454650B8" xlink:to="loc_us-gaap_EarningsPerShareDiluted_1FE227BF282B473A8E6B49B745562D83" xlink:type="arc" />
  </link:presentationLink>
  <link:presentationLink xlink:role="http://www.activision.com/role/ComputationOfBasicDilutedEarningsPerCommonShareNarrativeDetails" xlink:type="extended">
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_EarningsPerShareAbstract" xlink:label="loc_us-gaap_EarningsPerShareAbstract_3F05C1C5B0F4D0835E736E83BCA534E7" xlink:type="locator" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_IncrementalCommonSharesAttributableToParticipatingNonvestedSharesWithNonForfeitableDividendRights" xlink:label="loc_us-gaap_IncrementalCommonSharesAttributableToParticipatingNonvestedSharesWithNonForfeitableDividendRights_9573533DDDD35B4F98146E83BCAA4B5E" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_EarningsPerShareAbstract_3F05C1C5B0F4D0835E736E83BCA534E7" xlink:to="loc_us-gaap_IncrementalCommonSharesAttributableToParticipatingNonvestedSharesWithNonForfeitableDividendRights_9573533DDDD35B4F98146E83BCAA4B5E" xlink:type="arc" />
    <link:loc xlink:href="atvi-20161231.xsd#atvi_ContingentlyIssuableSharesPerformanceCriteria" xlink:label="loc_atvi_ContingentlyIssuableSharesPerformanceCriteria_CE3C1515F40479B6E52B6E83BCABF128" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_EarningsPerShareAbstract_3F05C1C5B0F4D0835E736E83BCA534E7" xlink:to="loc_atvi_ContingentlyIssuableSharesPerformanceCriteria_CE3C1515F40479B6E52B6E83BCABF128" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ScheduleOfAntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareTable" xlink:label="loc_us-gaap_ScheduleOfAntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareTable_DA9010206EDE60AFC8706E83BCABF203" xlink:type="locator" />
    <link:presentationArc order="3" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_EarningsPerShareAbstract_3F05C1C5B0F4D0835E736E83BCA534E7" xlink:to="loc_us-gaap_ScheduleOfAntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareTable_DA9010206EDE60AFC8706E83BCABF203" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareByAntidilutiveSecuritiesAxis" xlink:label="loc_us-gaap_AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareByAntidilutiveSecuritiesAxis_EFB164D13418B1057D2C6E83BCAB3172" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ScheduleOfAntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareTable_DA9010206EDE60AFC8706E83BCABF203" xlink:to="loc_us-gaap_AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareByAntidilutiveSecuritiesAxis_EFB164D13418B1057D2C6E83BCAB3172" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_AntidilutiveSecuritiesNameDomain" xlink:label="loc_us-gaap_AntidilutiveSecuritiesNameDomain_738208D30E54B60825EC6E83BCAB8B77" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareByAntidilutiveSecuritiesAxis_EFB164D13418B1057D2C6E83BCAB3172" xlink:to="loc_us-gaap_AntidilutiveSecuritiesNameDomain_738208D30E54B60825EC6E83BCAB8B77" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_StockOptionMember" xlink:label="loc_us-gaap_StockOptionMember_0FAA70E421526EA27A4D6E83BCAB4327" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_AntidilutiveSecuritiesNameDomain_738208D30E54B60825EC6E83BCAB8B77" xlink:to="loc_us-gaap_StockOptionMember_0FAA70E421526EA27A4D6E83BCAB4327" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareLineItems" xlink:label="loc_us-gaap_AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareLineItems_A3DC846BD889C1A5E0706E83BCABEB91" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ScheduleOfAntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareTable_DA9010206EDE60AFC8706E83BCABF203" xlink:to="loc_us-gaap_AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareLineItems_A3DC846BD889C1A5E0706E83BCABEB91" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareAmount" xlink:label="loc_us-gaap_AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareAmount_A9EBF623953A7747679F6E83BCAB4EB3" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareLineItems_A3DC846BD889C1A5E0706E83BCABEB91" xlink:to="loc_us-gaap_AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareAmount_A9EBF623953A7747679F6E83BCAB4EB3" xlink:type="arc" />
  </link:presentationLink>
  <link:presentationLink xlink:role="http://www.activision.com/role/ComputationOfPerBasicDilutedEarningsCommonShareTables" xlink:type="extended">
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_EarningsPerShareAbstract" xlink:label="loc_us-gaap_EarningsPerShareAbstract_FDBBE659E56DE3769E40B712AED512E5" xlink:type="locator" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ScheduleOfEarningsPerShareBasicAndDilutedTableTextBlock" xlink:label="loc_us-gaap_ScheduleOfEarningsPerShareBasicAndDilutedTableTextBlock_3ECC860D47BD7E44040AB712AED5FDC9" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_EarningsPerShareAbstract_FDBBE659E56DE3769E40B712AED512E5" xlink:to="loc_us-gaap_ScheduleOfEarningsPerShareBasicAndDilutedTableTextBlock_3ECC860D47BD7E44040AB712AED5FDC9" xlink:type="arc" />
  </link:presentationLink>
  <link:presentationLink xlink:role="http://www.activision.com/role/ConsolidatedBalanceSheets" xlink:type="extended">
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_StatementOfFinancialPositionAbstract" xlink:label="loc_us-gaap_StatementOfFinancialPositionAbstract_CEE8682062F284F463DF6D133A1D7881" xlink:type="locator" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_AssetsAbstract" xlink:label="loc_us-gaap_AssetsAbstract_1EFB0C642E91EB6D2E1D6D133A1FDB7C" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_StatementOfFinancialPositionAbstract_CEE8682062F284F463DF6D133A1D7881" xlink:to="loc_us-gaap_AssetsAbstract_1EFB0C642E91EB6D2E1D6D133A1FDB7C" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_AssetsCurrentAbstract" xlink:label="loc_us-gaap_AssetsCurrentAbstract_C99D2E1BD10C228EAA356D133A1F13ED" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_AssetsAbstract_1EFB0C642E91EB6D2E1D6D133A1FDB7C" xlink:to="loc_us-gaap_AssetsCurrentAbstract_C99D2E1BD10C228EAA356D133A1F13ED" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_CashAndCashEquivalentsAtCarryingValue" xlink:label="loc_us-gaap_CashAndCashEquivalentsAtCarryingValue_129CB6A8D73E06C75DEA6D133A1FEDA1" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_AssetsCurrentAbstract_C99D2E1BD10C228EAA356D133A1F13ED" xlink:to="loc_us-gaap_CashAndCashEquivalentsAtCarryingValue_129CB6A8D73E06C75DEA6D133A1FEDA1" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_AccountsReceivableNetCurrent" xlink:label="loc_us-gaap_AccountsReceivableNetCurrent_0F2545C032F0D9BC524C6D133A20BB0F" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2003/role/verboseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_AssetsCurrentAbstract_C99D2E1BD10C228EAA356D133A1F13ED" xlink:to="loc_us-gaap_AccountsReceivableNetCurrent_0F2545C032F0D9BC524C6D133A20BB0F" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_InventoryNet" xlink:label="loc_us-gaap_InventoryNet_887834706FDB05C94E5D6D133A209F5B" xlink:type="locator" />
    <link:presentationArc order="3" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_AssetsCurrentAbstract_C99D2E1BD10C228EAA356D133A1F13ED" xlink:to="loc_us-gaap_InventoryNet_887834706FDB05C94E5D6D133A209F5B" xlink:type="arc" />
    <link:loc xlink:href="atvi-20161231.xsd#atvi_SoftwareDevelopmentCurrent" xlink:label="loc_atvi_SoftwareDevelopmentCurrent_B12D53B51F1D0DEC03946D133A203AF1" xlink:type="locator" />
    <link:presentationArc order="4" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_AssetsCurrentAbstract_C99D2E1BD10C228EAA356D133A1F13ED" xlink:to="loc_atvi_SoftwareDevelopmentCurrent_B12D53B51F1D0DEC03946D133A203AF1" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_OtherAssetsCurrent" xlink:label="loc_us-gaap_OtherAssetsCurrent_47F70B4A6A160387660D6D133A20213F" xlink:type="locator" />
    <link:presentationArc order="5" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_AssetsCurrentAbstract_C99D2E1BD10C228EAA356D133A1F13ED" xlink:to="loc_us-gaap_OtherAssetsCurrent_47F70B4A6A160387660D6D133A20213F" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_AssetsCurrent" xlink:label="loc_us-gaap_AssetsCurrent_0B8358E3C06360AE82446D133A20D8AC" xlink:type="locator" />
    <link:presentationArc order="6" preferredLabel="http://www.xbrl.org/2003/role/totalLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_AssetsCurrentAbstract_C99D2E1BD10C228EAA356D133A1F13ED" xlink:to="loc_us-gaap_AssetsCurrent_0B8358E3C06360AE82446D133A20D8AC" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_RestrictedCashAndCashEquivalentsNoncurrent" xlink:label="loc_us-gaap_RestrictedCashAndCashEquivalentsNoncurrent_334DAEA0CD21A821610A6D133A2069A5" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_AssetsAbstract_1EFB0C642E91EB6D2E1D6D133A1FDB7C" xlink:to="loc_us-gaap_RestrictedCashAndCashEquivalentsNoncurrent_334DAEA0CD21A821610A6D133A2069A5" xlink:type="arc" />
    <link:loc xlink:href="atvi-20161231.xsd#atvi_SoftwareDevelopmentNoncurrent" xlink:label="loc_atvi_SoftwareDevelopmentNoncurrent_253AA6B422E9AB9F2A5E6D133A21A4AD" xlink:type="locator" />
    <link:presentationArc order="3" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_AssetsAbstract_1EFB0C642E91EB6D2E1D6D133A1FDB7C" xlink:to="loc_atvi_SoftwareDevelopmentNoncurrent_253AA6B422E9AB9F2A5E6D133A21A4AD" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_PropertyPlantAndEquipmentNet" xlink:label="loc_us-gaap_PropertyPlantAndEquipmentNet_F7031AD132007749B4E46D133A217796" xlink:type="locator" />
    <link:presentationArc order="4" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_AssetsAbstract_1EFB0C642E91EB6D2E1D6D133A1FDB7C" xlink:to="loc_us-gaap_PropertyPlantAndEquipmentNet_F7031AD132007749B4E46D133A217796" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_DeferredIncomeTaxAssetsNet" xlink:label="loc_us-gaap_DeferredIncomeTaxAssetsNet_BB40CEB185D52B74A34E6D133A21691F" xlink:type="locator" />
    <link:presentationArc order="5" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_AssetsAbstract_1EFB0C642E91EB6D2E1D6D133A1FDB7C" xlink:to="loc_us-gaap_DeferredIncomeTaxAssetsNet_BB40CEB185D52B74A34E6D133A21691F" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_OtherAssetsNoncurrent" xlink:label="loc_us-gaap_OtherAssetsNoncurrent_E1FF3A0DDEABDB8003F26D133A21F82D" xlink:type="locator" />
    <link:presentationArc order="6" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_AssetsAbstract_1EFB0C642E91EB6D2E1D6D133A1FDB7C" xlink:to="loc_us-gaap_OtherAssetsNoncurrent_E1FF3A0DDEABDB8003F26D133A21F82D" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_IntangibleAssetsNetExcludingGoodwill" xlink:label="loc_us-gaap_IntangibleAssetsNetExcludingGoodwill_BFD931975D2AF947BF3A6D133A21D336" xlink:type="locator" />
    <link:presentationArc order="7" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_AssetsAbstract_1EFB0C642E91EB6D2E1D6D133A1FDB7C" xlink:to="loc_us-gaap_IntangibleAssetsNetExcludingGoodwill_BFD931975D2AF947BF3A6D133A21D336" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_Goodwill" xlink:label="loc_us-gaap_Goodwill_CDA1FF3D79AE7D1997C06D133A2219F9" xlink:type="locator" />
    <link:presentationArc order="8" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_AssetsAbstract_1EFB0C642E91EB6D2E1D6D133A1FDB7C" xlink:to="loc_us-gaap_Goodwill_CDA1FF3D79AE7D1997C06D133A2219F9" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_Assets" xlink:label="loc_us-gaap_Assets_642E7DBC6D819B80C2096D133A225C4C" xlink:type="locator" />
    <link:presentationArc order="9" preferredLabel="http://www.xbrl.org/2003/role/totalLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_AssetsAbstract_1EFB0C642E91EB6D2E1D6D133A1FDB7C" xlink:to="loc_us-gaap_Assets_642E7DBC6D819B80C2096D133A225C4C" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_LiabilitiesAndStockholdersEquityAbstract" xlink:label="loc_us-gaap_LiabilitiesAndStockholdersEquityAbstract_4692E2A98B23A2470C156D133A222F8E" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_StatementOfFinancialPositionAbstract_CEE8682062F284F463DF6D133A1D7881" xlink:to="loc_us-gaap_LiabilitiesAndStockholdersEquityAbstract_4692E2A98B23A2470C156D133A222F8E" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_LiabilitiesCurrentAbstract" xlink:label="loc_us-gaap_LiabilitiesCurrentAbstract_9AABE05F919F4D3E935F6D133A2255C2" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_LiabilitiesAndStockholdersEquityAbstract_4692E2A98B23A2470C156D133A222F8E" xlink:to="loc_us-gaap_LiabilitiesCurrentAbstract_9AABE05F919F4D3E935F6D133A2255C2" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_AccountsPayableCurrent" xlink:label="loc_us-gaap_AccountsPayableCurrent_4F68067ABDA4BA64CA176D133A22CC77" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_LiabilitiesCurrentAbstract_9AABE05F919F4D3E935F6D133A2255C2" xlink:to="loc_us-gaap_AccountsPayableCurrent_4F68067ABDA4BA64CA176D133A22CC77" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_DeferredRevenueCurrent" xlink:label="loc_us-gaap_DeferredRevenueCurrent_DE9CD01AFC72D48DB17C6D133A22FDE7" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_LiabilitiesCurrentAbstract_9AABE05F919F4D3E935F6D133A2255C2" xlink:to="loc_us-gaap_DeferredRevenueCurrent_DE9CD01AFC72D48DB17C6D133A22FDE7" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_AccruedLiabilitiesCurrent" xlink:label="loc_us-gaap_AccruedLiabilitiesCurrent_F306064C6D5483EFE3D46D133A234914" xlink:type="locator" />
    <link:presentationArc order="3" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_LiabilitiesCurrentAbstract_9AABE05F919F4D3E935F6D133A2255C2" xlink:to="loc_us-gaap_AccruedLiabilitiesCurrent_F306064C6D5483EFE3D46D133A234914" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_LiabilitiesCurrent" xlink:label="loc_us-gaap_LiabilitiesCurrent_995D95B2CC7EA91A9FA66D133A232491" xlink:type="locator" />
    <link:presentationArc order="4" preferredLabel="http://www.xbrl.org/2003/role/totalLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_LiabilitiesCurrentAbstract_9AABE05F919F4D3E935F6D133A2255C2" xlink:to="loc_us-gaap_LiabilitiesCurrent_995D95B2CC7EA91A9FA66D133A232491" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_LongTermDebtNoncurrent" xlink:label="loc_us-gaap_LongTermDebtNoncurrent_66B61269AC8DDE8F8DD16D133A23910B" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2003/role/verboseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_LiabilitiesAndStockholdersEquityAbstract_4692E2A98B23A2470C156D133A222F8E" xlink:to="loc_us-gaap_LongTermDebtNoncurrent_66B61269AC8DDE8F8DD16D133A23910B" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_DeferredIncomeTaxLiabilitiesNet" xlink:label="loc_us-gaap_DeferredIncomeTaxLiabilitiesNet_19CA25B92956E548529D6D133A2332F9" xlink:type="locator" />
    <link:presentationArc order="3" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_LiabilitiesAndStockholdersEquityAbstract_4692E2A98B23A2470C156D133A222F8E" xlink:to="loc_us-gaap_DeferredIncomeTaxLiabilitiesNet_19CA25B92956E548529D6D133A2332F9" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_OtherLiabilitiesNoncurrent" xlink:label="loc_us-gaap_OtherLiabilitiesNoncurrent_FB3879D47AE19DD1A21D6D133A2302DC" xlink:type="locator" />
    <link:presentationArc order="4" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_LiabilitiesAndStockholdersEquityAbstract_4692E2A98B23A2470C156D133A222F8E" xlink:to="loc_us-gaap_OtherLiabilitiesNoncurrent_FB3879D47AE19DD1A21D6D133A2302DC" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_Liabilities" xlink:label="loc_us-gaap_Liabilities_644602770950F30F45286D133A24282C" xlink:type="locator" />
    <link:presentationArc order="5" preferredLabel="http://www.xbrl.org/2003/role/totalLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_LiabilitiesAndStockholdersEquityAbstract_4692E2A98B23A2470C156D133A222F8E" xlink:to="loc_us-gaap_Liabilities_644602770950F30F45286D133A24282C" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_CommitmentsAndContingencies" xlink:label="loc_us-gaap_CommitmentsAndContingencies_2F0FADD77FBAE2A57F656D133A24C1EB" xlink:type="locator" />
    <link:presentationArc order="6" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_LiabilitiesAndStockholdersEquityAbstract_4692E2A98B23A2470C156D133A222F8E" xlink:to="loc_us-gaap_CommitmentsAndContingencies_2F0FADD77FBAE2A57F656D133A24C1EB" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_StockholdersEquityAbstract" xlink:label="loc_us-gaap_StockholdersEquityAbstract_753E2A37E20083B223976D133A245354" xlink:type="locator" />
    <link:presentationArc order="7" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_LiabilitiesAndStockholdersEquityAbstract_4692E2A98B23A2470C156D133A222F8E" xlink:to="loc_us-gaap_StockholdersEquityAbstract_753E2A37E20083B223976D133A245354" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_CommonStockValue" xlink:label="loc_us-gaap_CommonStockValue_9940B40CDD0967D0F6106D133A240895" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/verboseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_StockholdersEquityAbstract_753E2A37E20083B223976D133A245354" xlink:to="loc_us-gaap_CommonStockValue_9940B40CDD0967D0F6106D133A240895" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_AdditionalPaidInCapitalCommonStock" xlink:label="loc_us-gaap_AdditionalPaidInCapitalCommonStock_BB9351B965616D4F72EE6D133A25D74C" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_StockholdersEquityAbstract_753E2A37E20083B223976D133A245354" xlink:to="loc_us-gaap_AdditionalPaidInCapitalCommonStock_BB9351B965616D4F72EE6D133A25D74C" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_TreasuryStockValue" xlink:label="loc_us-gaap_TreasuryStockValue_40FB105F560C572C26F86D133A251266" xlink:type="locator" />
    <link:presentationArc order="3" preferredLabel="http://www.xbrl.org/2009/role/negatedLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_StockholdersEquityAbstract_753E2A37E20083B223976D133A245354" xlink:to="loc_us-gaap_TreasuryStockValue_40FB105F560C572C26F86D133A251266" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_RetainedEarningsAccumulatedDeficit" xlink:label="loc_us-gaap_RetainedEarningsAccumulatedDeficit_3AB46F4D77927718CF856D133A2560BB" xlink:type="locator" />
    <link:presentationArc order="4" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_StockholdersEquityAbstract_753E2A37E20083B223976D133A245354" xlink:to="loc_us-gaap_RetainedEarningsAccumulatedDeficit_3AB46F4D77927718CF856D133A2560BB" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_AccumulatedOtherComprehensiveIncomeLossNetOfTax" xlink:label="loc_us-gaap_AccumulatedOtherComprehensiveIncomeLossNetOfTax_C8AAFA15E6CD6F3AB8236D133A25DA3D" xlink:type="locator" />
    <link:presentationArc order="5" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_StockholdersEquityAbstract_753E2A37E20083B223976D133A245354" xlink:to="loc_us-gaap_AccumulatedOtherComprehensiveIncomeLossNetOfTax_C8AAFA15E6CD6F3AB8236D133A25DA3D" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_StockholdersEquity" xlink:label="loc_us-gaap_StockholdersEquity_A2E34F875BC3609D55AA6D133A256240" xlink:type="locator" />
    <link:presentationArc order="6" preferredLabel="http://www.xbrl.org/2003/role/totalLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_StockholdersEquityAbstract_753E2A37E20083B223976D133A245354" xlink:to="loc_us-gaap_StockholdersEquity_A2E34F875BC3609D55AA6D133A256240" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_LiabilitiesAndStockholdersEquity" xlink:label="loc_us-gaap_LiabilitiesAndStockholdersEquity_54252CBE767972FAC40C6D133A2571DE" xlink:type="locator" />
    <link:presentationArc order="8" preferredLabel="http://www.xbrl.org/2003/role/totalLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_LiabilitiesAndStockholdersEquityAbstract_4692E2A98B23A2470C156D133A222F8E" xlink:to="loc_us-gaap_LiabilitiesAndStockholdersEquity_54252CBE767972FAC40C6D133A2571DE" xlink:type="arc" />
  </link:presentationLink>
  <link:presentationLink xlink:role="http://www.activision.com/role/ConsolidatedBalanceSheetsParenthetical" xlink:type="extended">
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_StatementOfFinancialPositionAbstract" xlink:label="loc_us-gaap_StatementOfFinancialPositionAbstract_14B48A6B6102C6B3734E5CB110D79395" xlink:type="locator" />
    <link:loc xlink:href="atvi-20161231.xsd#atvi_AccountsReceivableAllowance" xlink:label="loc_atvi_AccountsReceivableAllowance_E67CD0A83BCAEC7632B45CB110D743CA" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_StatementOfFinancialPositionAbstract_14B48A6B6102C6B3734E5CB110D79395" xlink:to="loc_atvi_AccountsReceivableAllowance_E67CD0A83BCAEC7632B45CB110D743CA" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_CommonStockParOrStatedValuePerShare" xlink:label="loc_us-gaap_CommonStockParOrStatedValuePerShare_9CE441582C52FD07AD735CB110D7B47C" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_StatementOfFinancialPositionAbstract_14B48A6B6102C6B3734E5CB110D79395" xlink:to="loc_us-gaap_CommonStockParOrStatedValuePerShare_9CE441582C52FD07AD735CB110D7B47C" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_CommonStockSharesAuthorized" xlink:label="loc_us-gaap_CommonStockSharesAuthorized_DC458073581A6C1F9EE85CB110D73723" xlink:type="locator" />
    <link:presentationArc order="3" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_StatementOfFinancialPositionAbstract_14B48A6B6102C6B3734E5CB110D79395" xlink:to="loc_us-gaap_CommonStockSharesAuthorized_DC458073581A6C1F9EE85CB110D73723" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_CommonStockSharesIssued" xlink:label="loc_us-gaap_CommonStockSharesIssued_BA8D20F95CD15616B15E5CB110D78C83" xlink:type="locator" />
    <link:presentationArc order="4" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_StatementOfFinancialPositionAbstract_14B48A6B6102C6B3734E5CB110D79395" xlink:to="loc_us-gaap_CommonStockSharesIssued_BA8D20F95CD15616B15E5CB110D78C83" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_TreasuryStockShares" xlink:label="loc_us-gaap_TreasuryStockShares_1D66A4C3ED192402ABB85CB110D7860E" xlink:type="locator" />
    <link:presentationArc order="5" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_StatementOfFinancialPositionAbstract_14B48A6B6102C6B3734E5CB110D79395" xlink:to="loc_us-gaap_TreasuryStockShares_1D66A4C3ED192402ABB85CB110D7860E" xlink:type="arc" />
  </link:presentationLink>
  <link:presentationLink xlink:role="http://www.activision.com/role/ConsolidatedStatementsOfCashFlows" xlink:type="extended">
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_StatementOfCashFlowsAbstract" xlink:label="loc_us-gaap_StatementOfCashFlowsAbstract_2C39C3C45143D48D1F09682039E65C7A" xlink:type="locator" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_NetCashProvidedByUsedInOperatingActivitiesContinuingOperationsAbstract" xlink:label="loc_us-gaap_NetCashProvidedByUsedInOperatingActivitiesContinuingOperationsAbstract_F384FCD7310D2124B4CD682039EB9A0F" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_StatementOfCashFlowsAbstract_2C39C3C45143D48D1F09682039E65C7A" xlink:to="loc_us-gaap_NetCashProvidedByUsedInOperatingActivitiesContinuingOperationsAbstract_F384FCD7310D2124B4CD682039EB9A0F" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_NetIncomeLoss" xlink:label="loc_us-gaap_NetIncomeLoss_36AA995AB5ACE7E05C94682039EC9DE5" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/totalLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_NetCashProvidedByUsedInOperatingActivitiesContinuingOperationsAbstract_F384FCD7310D2124B4CD682039EB9A0F" xlink:to="loc_us-gaap_NetIncomeLoss_36AA995AB5ACE7E05C94682039EC9DE5" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_AdjustmentsToReconcileNetIncomeLossToCashProvidedByUsedInOperatingActivitiesAbstract" xlink:label="loc_us-gaap_AdjustmentsToReconcileNetIncomeLossToCashProvidedByUsedInOperatingActivitiesAbstract_3F49C022F0A72DA9A7AB682039ECBC0F" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_NetCashProvidedByUsedInOperatingActivitiesContinuingOperationsAbstract_F384FCD7310D2124B4CD682039EB9A0F" xlink:to="loc_us-gaap_AdjustmentsToReconcileNetIncomeLossToCashProvidedByUsedInOperatingActivitiesAbstract_3F49C022F0A72DA9A7AB682039ECBC0F" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_DeferredIncomeTaxExpenseBenefit" xlink:label="loc_us-gaap_DeferredIncomeTaxExpenseBenefit_94A0DCC67C3612DC585A682039EC1330" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_AdjustmentsToReconcileNetIncomeLossToCashProvidedByUsedInOperatingActivitiesAbstract_3F49C022F0A72DA9A7AB682039ECBC0F" xlink:to="loc_us-gaap_DeferredIncomeTaxExpenseBenefit_94A0DCC67C3612DC585A682039EC1330" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_InventoryWriteDown" xlink:label="loc_us-gaap_InventoryWriteDown_F9A06AF5730AB56EF88A682039EC4B2B" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_AdjustmentsToReconcileNetIncomeLossToCashProvidedByUsedInOperatingActivitiesAbstract_3F49C022F0A72DA9A7AB682039ECBC0F" xlink:to="loc_us-gaap_InventoryWriteDown_F9A06AF5730AB56EF88A682039EC4B2B" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_DepreciationAndAmortization" xlink:label="loc_us-gaap_DepreciationAndAmortization_413697922666A641223B682039EC2D5B" xlink:type="locator" />
    <link:presentationArc order="3" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_AdjustmentsToReconcileNetIncomeLossToCashProvidedByUsedInOperatingActivitiesAbstract_3F49C022F0A72DA9A7AB682039ECBC0F" xlink:to="loc_us-gaap_DepreciationAndAmortization_413697922666A641223B682039EC2D5B" xlink:type="arc" />
    <link:loc xlink:href="atvi-20161231.xsd#atvi_AmortizationOfCapitalizedSoftwareDevelopmentCostsAndIntellectualPropertyLicenses" xlink:label="loc_atvi_AmortizationOfCapitalizedSoftwareDevelopmentCostsAndIntellectualPropertyLicenses_9F8F74D3F102BA6F2C12682039EC8CCF" xlink:type="locator" />
    <link:presentationArc order="4" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_AdjustmentsToReconcileNetIncomeLossToCashProvidedByUsedInOperatingActivitiesAbstract_3F49C022F0A72DA9A7AB682039ECBC0F" xlink:to="loc_atvi_AmortizationOfCapitalizedSoftwareDevelopmentCostsAndIntellectualPropertyLicenses_9F8F74D3F102BA6F2C12682039EC8CCF" xlink:type="arc" />
    <link:loc xlink:href="atvi-20161231.xsd#atvi_PaymentsOfDebtExtinguishmentCostsOperatingActivitiesCashFlowStatement" xlink:label="loc_atvi_PaymentsOfDebtExtinguishmentCostsOperatingActivitiesCashFlowStatement_3BF3126B7E53CD2E98C6682039EC026F" xlink:type="locator" />
    <link:presentationArc order="5" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_AdjustmentsToReconcileNetIncomeLossToCashProvidedByUsedInOperatingActivitiesAbstract_3F49C022F0A72DA9A7AB682039ECBC0F" xlink:to="loc_atvi_PaymentsOfDebtExtinguishmentCostsOperatingActivitiesCashFlowStatement_3BF3126B7E53CD2E98C6682039EC026F" xlink:type="arc" />
    <link:loc xlink:href="atvi-20161231.xsd#atvi_AmortizationOfFinancingCostsDiscountsAndWriteOffOfDeferredCosts" xlink:label="loc_atvi_AmortizationOfFinancingCostsDiscountsAndWriteOffOfDeferredCosts_EBF339BC44412F377B31682039EC0325" xlink:type="locator" />
    <link:presentationArc order="6" preferredLabel="http://www.xbrl.org/2009/role/negatedTerseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_AdjustmentsToReconcileNetIncomeLossToCashProvidedByUsedInOperatingActivitiesAbstract_3F49C022F0A72DA9A7AB682039ECBC0F" xlink:to="loc_atvi_AmortizationOfFinancingCostsDiscountsAndWriteOffOfDeferredCosts_EBF339BC44412F377B31682039EC0325" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ShareBasedCompensation" xlink:label="loc_us-gaap_ShareBasedCompensation_A6843ADC4B5117243F22682039EC7436" xlink:type="locator" />
    <link:presentationArc order="7" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_AdjustmentsToReconcileNetIncomeLossToCashProvidedByUsedInOperatingActivitiesAbstract_3F49C022F0A72DA9A7AB682039ECBC0F" xlink:to="loc_us-gaap_ShareBasedCompensation_A6843ADC4B5117243F22682039EC7436" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_OtherOperatingActivitiesCashFlowStatement" xlink:label="loc_us-gaap_OtherOperatingActivitiesCashFlowStatement_328F1D5767B1070EE607682039ECEBDA" xlink:type="locator" />
    <link:presentationArc order="8" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_AdjustmentsToReconcileNetIncomeLossToCashProvidedByUsedInOperatingActivitiesAbstract_3F49C022F0A72DA9A7AB682039ECBC0F" xlink:to="loc_us-gaap_OtherOperatingActivitiesCashFlowStatement_328F1D5767B1070EE607682039ECEBDA" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_IncreaseDecreaseInOperatingAssetsAbstract" xlink:label="loc_us-gaap_IncreaseDecreaseInOperatingAssetsAbstract_03C0A83CE241CAF8186B682039EDBAA1" xlink:type="locator" />
    <link:presentationArc order="3" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_NetCashProvidedByUsedInOperatingActivitiesContinuingOperationsAbstract_F384FCD7310D2124B4CD682039EB9A0F" xlink:to="loc_us-gaap_IncreaseDecreaseInOperatingAssetsAbstract_03C0A83CE241CAF8186B682039EDBAA1" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_IncreaseDecreaseInAccountsReceivable" xlink:label="loc_us-gaap_IncreaseDecreaseInAccountsReceivable_DA50F9B2987EFE85D7EE682039EDC978" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2009/role/negatedLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_IncreaseDecreaseInOperatingAssetsAbstract_03C0A83CE241CAF8186B682039EDBAA1" xlink:to="loc_us-gaap_IncreaseDecreaseInAccountsReceivable_DA50F9B2987EFE85D7EE682039EDC978" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_IncreaseDecreaseInInventories" xlink:label="loc_us-gaap_IncreaseDecreaseInInventories_DD75F7FD88742A531502682039EDD0B6" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2009/role/negatedLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_IncreaseDecreaseInOperatingAssetsAbstract_03C0A83CE241CAF8186B682039EDBAA1" xlink:to="loc_us-gaap_IncreaseDecreaseInInventories_DD75F7FD88742A531502682039EDD0B6" xlink:type="arc" />
    <link:loc xlink:href="atvi-20161231.xsd#atvi_IncreaseDecreaseInSoftwareDevelopmentAndIntellectualPropertyLicenses" xlink:label="loc_atvi_IncreaseDecreaseInSoftwareDevelopmentAndIntellectualPropertyLicenses_1B4A4A81F321234C39D7682039ED20E1" xlink:type="locator" />
    <link:presentationArc order="3" preferredLabel="http://www.xbrl.org/2009/role/negatedLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_IncreaseDecreaseInOperatingAssetsAbstract_03C0A83CE241CAF8186B682039EDBAA1" xlink:to="loc_atvi_IncreaseDecreaseInSoftwareDevelopmentAndIntellectualPropertyLicenses_1B4A4A81F321234C39D7682039ED20E1" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_IncreaseDecreaseInOtherOperatingAssets" xlink:label="loc_us-gaap_IncreaseDecreaseInOtherOperatingAssets_5957736660782F0D701C682039F2B8DD" xlink:type="locator" />
    <link:presentationArc order="4" preferredLabel="http://www.xbrl.org/2009/role/negatedLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_IncreaseDecreaseInOperatingAssetsAbstract_03C0A83CE241CAF8186B682039EDBAA1" xlink:to="loc_us-gaap_IncreaseDecreaseInOtherOperatingAssets_5957736660782F0D701C682039F2B8DD" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_IncreaseDecreaseInDeferredRevenue" xlink:label="loc_us-gaap_IncreaseDecreaseInDeferredRevenue_2B2B356502482C29796F682039F2B196" xlink:type="locator" />
    <link:presentationArc order="5" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_IncreaseDecreaseInOperatingAssetsAbstract_03C0A83CE241CAF8186B682039EDBAA1" xlink:to="loc_us-gaap_IncreaseDecreaseInDeferredRevenue_2B2B356502482C29796F682039F2B196" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_IncreaseDecreaseInAccountsPayable" xlink:label="loc_us-gaap_IncreaseDecreaseInAccountsPayable_BE860E2847708156CBE0682039F29EC4" xlink:type="locator" />
    <link:presentationArc order="6" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_IncreaseDecreaseInOperatingAssetsAbstract_03C0A83CE241CAF8186B682039EDBAA1" xlink:to="loc_us-gaap_IncreaseDecreaseInAccountsPayable_BE860E2847708156CBE0682039F29EC4" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_IncreaseDecreaseInAccruedLiabilities" xlink:label="loc_us-gaap_IncreaseDecreaseInAccruedLiabilities_AA20F1B5B5E24D22C51F682039F21BA0" xlink:type="locator" />
    <link:presentationArc order="7" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_IncreaseDecreaseInOperatingAssetsAbstract_03C0A83CE241CAF8186B682039EDBAA1" xlink:to="loc_us-gaap_IncreaseDecreaseInAccruedLiabilities_AA20F1B5B5E24D22C51F682039F21BA0" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_NetCashProvidedByUsedInOperatingActivities" xlink:label="loc_us-gaap_NetCashProvidedByUsedInOperatingActivities_B3D528416733A866D9F5682039F3AF8B" xlink:type="locator" />
    <link:presentationArc order="4" preferredLabel="http://www.xbrl.org/2003/role/totalLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_NetCashProvidedByUsedInOperatingActivitiesContinuingOperationsAbstract_F384FCD7310D2124B4CD682039EB9A0F" xlink:to="loc_us-gaap_NetCashProvidedByUsedInOperatingActivities_B3D528416733A866D9F5682039F3AF8B" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_NetCashProvidedByUsedInInvestingActivitiesContinuingOperationsAbstract" xlink:label="loc_us-gaap_NetCashProvidedByUsedInInvestingActivitiesContinuingOperationsAbstract_4F9B4181F744FBE724DA682039F3E624" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_StatementOfCashFlowsAbstract_2C39C3C45143D48D1F09682039E65C7A" xlink:to="loc_us-gaap_NetCashProvidedByUsedInInvestingActivitiesContinuingOperationsAbstract_4F9B4181F744FBE724DA682039F3E624" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ProceedsFromSaleAndMaturityOfAvailableForSaleSecurities" xlink:label="loc_us-gaap_ProceedsFromSaleAndMaturityOfAvailableForSaleSecurities_0A9E0DF50B291E6A793B682039F38B6A" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_NetCashProvidedByUsedInInvestingActivitiesContinuingOperationsAbstract_4F9B4181F744FBE724DA682039F3E624" xlink:to="loc_us-gaap_ProceedsFromSaleAndMaturityOfAvailableForSaleSecurities_0A9E0DF50B291E6A793B682039F38B6A" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_PaymentsToAcquireAvailableForSaleSecurities" xlink:label="loc_us-gaap_PaymentsToAcquireAvailableForSaleSecurities_BF39B19C72D9935AE41B682039F3C73B" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2009/role/negatedLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_NetCashProvidedByUsedInInvestingActivitiesContinuingOperationsAbstract_4F9B4181F744FBE724DA682039F3E624" xlink:to="loc_us-gaap_PaymentsToAcquireAvailableForSaleSecurities_BF39B19C72D9935AE41B682039F3C73B" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_PaymentsToAcquireBusinessesNetOfCashAcquired" xlink:label="loc_us-gaap_PaymentsToAcquireBusinessesNetOfCashAcquired_1D4ADEAEB13F9E915004682039F32C28" xlink:type="locator" />
    <link:presentationArc order="3" preferredLabel="http://www.xbrl.org/2009/role/negatedTerseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_NetCashProvidedByUsedInInvestingActivitiesContinuingOperationsAbstract_4F9B4181F744FBE724DA682039F3E624" xlink:to="loc_us-gaap_PaymentsToAcquireBusinessesNetOfCashAcquired_1D4ADEAEB13F9E915004682039F32C28" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_IncreaseDecreaseInRestrictedCash" xlink:label="loc_us-gaap_IncreaseDecreaseInRestrictedCash_0209D168D781BC70CABD682039F35471" xlink:type="locator" />
    <link:presentationArc order="4" preferredLabel="http://www.xbrl.org/2009/role/negatedLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_NetCashProvidedByUsedInInvestingActivitiesContinuingOperationsAbstract_4F9B4181F744FBE724DA682039F3E624" xlink:to="loc_us-gaap_IncreaseDecreaseInRestrictedCash_0209D168D781BC70CABD682039F35471" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_PaymentsToAcquirePropertyPlantAndEquipment" xlink:label="loc_us-gaap_PaymentsToAcquirePropertyPlantAndEquipment_714244A0DFA7094DB5DA682039F30572" xlink:type="locator" />
    <link:presentationArc order="5" preferredLabel="http://www.xbrl.org/2009/role/negatedLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_NetCashProvidedByUsedInInvestingActivitiesContinuingOperationsAbstract_4F9B4181F744FBE724DA682039F3E624" xlink:to="loc_us-gaap_PaymentsToAcquirePropertyPlantAndEquipment_714244A0DFA7094DB5DA682039F30572" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_PaymentsForProceedsFromOtherInvestingActivities" xlink:label="loc_us-gaap_PaymentsForProceedsFromOtherInvestingActivities_762A4A6110A26644CDF3682039F3730C" xlink:type="locator" />
    <link:presentationArc order="6" preferredLabel="http://www.xbrl.org/2009/role/negatedLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_NetCashProvidedByUsedInInvestingActivitiesContinuingOperationsAbstract_4F9B4181F744FBE724DA682039F3E624" xlink:to="loc_us-gaap_PaymentsForProceedsFromOtherInvestingActivities_762A4A6110A26644CDF3682039F3730C" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_NetCashProvidedByUsedInInvestingActivities" xlink:label="loc_us-gaap_NetCashProvidedByUsedInInvestingActivities_C091A301EE505D517616682039F3E0F2" xlink:type="locator" />
    <link:presentationArc order="7" preferredLabel="http://www.xbrl.org/2003/role/totalLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_NetCashProvidedByUsedInInvestingActivitiesContinuingOperationsAbstract_4F9B4181F744FBE724DA682039F3E624" xlink:to="loc_us-gaap_NetCashProvidedByUsedInInvestingActivities_C091A301EE505D517616682039F3E0F2" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_NetCashProvidedByUsedInFinancingActivitiesContinuingOperationsAbstract" xlink:label="loc_us-gaap_NetCashProvidedByUsedInFinancingActivitiesContinuingOperationsAbstract_4F85FE5E05B49DBFB623682039F392DA" xlink:type="locator" />
    <link:presentationArc order="3" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_StatementOfCashFlowsAbstract_2C39C3C45143D48D1F09682039E65C7A" xlink:to="loc_us-gaap_NetCashProvidedByUsedInFinancingActivitiesContinuingOperationsAbstract_4F85FE5E05B49DBFB623682039F392DA" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ProceedsFromStockPlans" xlink:label="loc_us-gaap_ProceedsFromStockPlans_1D0D334FD0D0837A9A5E682039F44D99" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_NetCashProvidedByUsedInFinancingActivitiesContinuingOperationsAbstract_4F85FE5E05B49DBFB623682039F392DA" xlink:to="loc_us-gaap_ProceedsFromStockPlans_1D0D334FD0D0837A9A5E682039F44D99" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_PaymentsRelatedToTaxWithholdingForShareBasedCompensation" xlink:label="loc_us-gaap_PaymentsRelatedToTaxWithholdingForShareBasedCompensation_CF633219636966EA873A682039F4C9D5" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2009/role/negatedLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_NetCashProvidedByUsedInFinancingActivitiesContinuingOperationsAbstract_4F85FE5E05B49DBFB623682039F392DA" xlink:to="loc_us-gaap_PaymentsRelatedToTaxWithholdingForShareBasedCompensation_CF633219636966EA873A682039F4C9D5" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_PaymentsOfDividendsCommonStock" xlink:label="loc_us-gaap_PaymentsOfDividendsCommonStock_3143B98299063288D767682039F430A4" xlink:type="locator" />
    <link:presentationArc order="3" preferredLabel="http://www.xbrl.org/2009/role/negatedLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_NetCashProvidedByUsedInFinancingActivitiesContinuingOperationsAbstract_4F85FE5E05B49DBFB623682039F392DA" xlink:to="loc_us-gaap_PaymentsOfDividendsCommonStock_3143B98299063288D767682039F430A4" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ProceedsFromIssuanceOfLongTermDebt" xlink:label="loc_us-gaap_ProceedsFromIssuanceOfLongTermDebt_A7E01D458586CB6E17C6682039F48CA2" xlink:type="locator" />
    <link:presentationArc order="4" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_NetCashProvidedByUsedInFinancingActivitiesContinuingOperationsAbstract_4F85FE5E05B49DBFB623682039F392DA" xlink:to="loc_us-gaap_ProceedsFromIssuanceOfLongTermDebt_A7E01D458586CB6E17C6682039F48CA2" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_RepaymentsOfLongTermDebt" xlink:label="loc_us-gaap_RepaymentsOfLongTermDebt_7643869C5F8A186CA498682039F4928E" xlink:type="locator" />
    <link:presentationArc order="5" preferredLabel="http://www.xbrl.org/2009/role/negatedLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_NetCashProvidedByUsedInFinancingActivitiesContinuingOperationsAbstract_4F85FE5E05B49DBFB623682039F392DA" xlink:to="loc_us-gaap_RepaymentsOfLongTermDebt_7643869C5F8A186CA498682039F4928E" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_PaymentsOfFinancingCosts" xlink:label="loc_us-gaap_PaymentsOfFinancingCosts_9C3E894998CC98B1717D682039F41CC6" xlink:type="locator" />
    <link:presentationArc order="6" preferredLabel="http://www.xbrl.org/2009/role/negatedLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_NetCashProvidedByUsedInFinancingActivitiesContinuingOperationsAbstract_4F85FE5E05B49DBFB623682039F392DA" xlink:to="loc_us-gaap_PaymentsOfFinancingCosts_9C3E894998CC98B1717D682039F41CC6" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_PaymentsOfDebtExtinguishmentCosts" xlink:label="loc_us-gaap_PaymentsOfDebtExtinguishmentCosts_6346976D294C8B975B18682039F410AA" xlink:type="locator" />
    <link:presentationArc order="7" preferredLabel="http://www.xbrl.org/2009/role/negatedLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_NetCashProvidedByUsedInFinancingActivitiesContinuingOperationsAbstract_4F85FE5E05B49DBFB623682039F392DA" xlink:to="loc_us-gaap_PaymentsOfDebtExtinguishmentCosts_6346976D294C8B975B18682039F410AA" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ProceedsFromPaymentsForOtherFinancingActivities" xlink:label="loc_us-gaap_ProceedsFromPaymentsForOtherFinancingActivities_E5E27C1813DEBB9B61A5682039F4F168" xlink:type="locator" />
    <link:presentationArc order="8" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_NetCashProvidedByUsedInFinancingActivitiesContinuingOperationsAbstract_4F85FE5E05B49DBFB623682039F392DA" xlink:to="loc_us-gaap_ProceedsFromPaymentsForOtherFinancingActivities_E5E27C1813DEBB9B61A5682039F4F168" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_NetCashProvidedByUsedInFinancingActivities" xlink:label="loc_us-gaap_NetCashProvidedByUsedInFinancingActivities_7DD54A27841522306FA1682039FB4A45" xlink:type="locator" />
    <link:presentationArc order="9" preferredLabel="http://www.xbrl.org/2003/role/totalLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_NetCashProvidedByUsedInFinancingActivitiesContinuingOperationsAbstract_4F85FE5E05B49DBFB623682039F392DA" xlink:to="loc_us-gaap_NetCashProvidedByUsedInFinancingActivities_7DD54A27841522306FA1682039FB4A45" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_EffectOfExchangeRateOnCashAndCashEquivalentsContinuingOperations" xlink:label="loc_us-gaap_EffectOfExchangeRateOnCashAndCashEquivalentsContinuingOperations_100BC69D3CA637BD9F27682039FB743F" xlink:type="locator" />
    <link:presentationArc order="4" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_StatementOfCashFlowsAbstract_2C39C3C45143D48D1F09682039E65C7A" xlink:to="loc_us-gaap_EffectOfExchangeRateOnCashAndCashEquivalentsContinuingOperations_100BC69D3CA637BD9F27682039FB743F" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_CashAndCashEquivalentsPeriodIncreaseDecrease" xlink:label="loc_us-gaap_CashAndCashEquivalentsPeriodIncreaseDecrease_799506F6D55DC15F688E682039FB9E86" xlink:type="locator" />
    <link:presentationArc order="5" preferredLabel="http://www.xbrl.org/2003/role/totalLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_StatementOfCashFlowsAbstract_2C39C3C45143D48D1F09682039E65C7A" xlink:to="loc_us-gaap_CashAndCashEquivalentsPeriodIncreaseDecrease_799506F6D55DC15F688E682039FB9E86" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_CashAndCashEquivalentsAtCarryingValue" xlink:label="loc_us-gaap_CashAndCashEquivalentsAtCarryingValue_AEB62C75E1AB5924BE2C682039FBEED8" xlink:type="locator" />
    <link:presentationArc order="6" preferredLabel="http://www.xbrl.org/2003/role/periodStartLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_StatementOfCashFlowsAbstract_2C39C3C45143D48D1F09682039E65C7A" xlink:to="loc_us-gaap_CashAndCashEquivalentsAtCarryingValue_AEB62C75E1AB5924BE2C682039FBEED8" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_CashAndCashEquivalentsAtCarryingValue" xlink:label="loc_us-gaap_CashAndCashEquivalentsAtCarryingValue_DBCAE6CF05592B38E3C6682039FCF17E" xlink:type="locator" />
    <link:presentationArc order="7" preferredLabel="http://www.xbrl.org/2003/role/periodEndLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_StatementOfCashFlowsAbstract_2C39C3C45143D48D1F09682039E65C7A" xlink:to="loc_us-gaap_CashAndCashEquivalentsAtCarryingValue_DBCAE6CF05592B38E3C6682039FCF17E" xlink:type="arc" />
  </link:presentationLink>
  <link:presentationLink xlink:role="http://www.activision.com/role/ConsolidatedStatementsOfChangesInShareholdersEquity" xlink:type="extended">
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_StatementOfStockholdersEquityAbstract" xlink:label="loc_us-gaap_StatementOfStockholdersEquityAbstract_D533BBC2F6295A8C2CFF5CF20B08BEB3" xlink:type="locator" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_StatementTable" xlink:label="loc_us-gaap_StatementTable_FC70A4FA9D3554F6FCC95CF20B08AC07" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_StatementOfStockholdersEquityAbstract_D533BBC2F6295A8C2CFF5CF20B08BEB3" xlink:to="loc_us-gaap_StatementTable_FC70A4FA9D3554F6FCC95CF20B08AC07" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_StatementEquityComponentsAxis" xlink:label="loc_us-gaap_StatementEquityComponentsAxis_E58FB93DDBEBF49A7B775CF20B088ACF" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_StatementTable_FC70A4FA9D3554F6FCC95CF20B08AC07" xlink:to="loc_us-gaap_StatementEquityComponentsAxis_E58FB93DDBEBF49A7B775CF20B088ACF" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_EquityComponentDomain" xlink:label="loc_us-gaap_EquityComponentDomain_C555A24650D14B7992305CF20B08ECDB" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_StatementEquityComponentsAxis_E58FB93DDBEBF49A7B775CF20B088ACF" xlink:to="loc_us-gaap_EquityComponentDomain_C555A24650D14B7992305CF20B08ECDB" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_CommonStockMember" xlink:label="loc_us-gaap_CommonStockMember_2EE9CE95AE64D1ECE2715CF20B08E3B5" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_EquityComponentDomain_C555A24650D14B7992305CF20B08ECDB" xlink:to="loc_us-gaap_CommonStockMember_2EE9CE95AE64D1ECE2715CF20B08E3B5" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_TreasuryStockMember" xlink:label="loc_us-gaap_TreasuryStockMember_C28C333546B18ED9AC5B5CF20B08281B" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_EquityComponentDomain_C555A24650D14B7992305CF20B08ECDB" xlink:to="loc_us-gaap_TreasuryStockMember_C28C333546B18ED9AC5B5CF20B08281B" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_AdditionalPaidInCapitalMember" xlink:label="loc_us-gaap_AdditionalPaidInCapitalMember_B00861DCBA3EBDB862A95CF20B080F8F" xlink:type="locator" />
    <link:presentationArc order="3" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_EquityComponentDomain_C555A24650D14B7992305CF20B08ECDB" xlink:to="loc_us-gaap_AdditionalPaidInCapitalMember_B00861DCBA3EBDB862A95CF20B080F8F" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_RetainedEarningsMember" xlink:label="loc_us-gaap_RetainedEarningsMember_866461F863A41FC02EBF5CF20B08C982" xlink:type="locator" />
    <link:presentationArc order="4" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_EquityComponentDomain_C555A24650D14B7992305CF20B08ECDB" xlink:to="loc_us-gaap_RetainedEarningsMember_866461F863A41FC02EBF5CF20B08C982" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_AccumulatedOtherComprehensiveIncomeMember" xlink:label="loc_us-gaap_AccumulatedOtherComprehensiveIncomeMember_8E72D6E188C24DB479485CF20B08E109" xlink:type="locator" />
    <link:presentationArc order="5" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_EquityComponentDomain_C555A24650D14B7992305CF20B08ECDB" xlink:to="loc_us-gaap_AccumulatedOtherComprehensiveIncomeMember_8E72D6E188C24DB479485CF20B08E109" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_StatementLineItems" xlink:label="loc_us-gaap_StatementLineItems_00A4BE10C5A5561A6B765CF20B08A476" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_StatementTable_FC70A4FA9D3554F6FCC95CF20B08AC07" xlink:to="loc_us-gaap_StatementLineItems_00A4BE10C5A5561A6B765CF20B08A476" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_IncreaseDecreaseInStockholdersEquityRollForward" xlink:label="loc_us-gaap_IncreaseDecreaseInStockholdersEquityRollForward_DA5B7571855044CF0A385CF20B086276" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_StatementLineItems_00A4BE10C5A5561A6B765CF20B08A476" xlink:to="loc_us-gaap_IncreaseDecreaseInStockholdersEquityRollForward_DA5B7571855044CF0A385CF20B086276" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_StockholdersEquity" xlink:label="loc_us-gaap_StockholdersEquity_BE86D3E2238C640601925CF20B089CDB" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/periodStartLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_IncreaseDecreaseInStockholdersEquityRollForward_DA5B7571855044CF0A385CF20B086276" xlink:to="loc_us-gaap_StockholdersEquity_BE86D3E2238C640601925CF20B089CDB" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_SharesIssued" xlink:label="loc_us-gaap_SharesIssued_AFBDB1563BD6878FC75E5CF20B08167A" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2003/role/periodStartLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_IncreaseDecreaseInStockholdersEquityRollForward_DA5B7571855044CF0A385CF20B086276" xlink:to="loc_us-gaap_SharesIssued_AFBDB1563BD6878FC75E5CF20B08167A" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ComprehensiveIncomeNetOfTaxAbstract" xlink:label="loc_us-gaap_ComprehensiveIncomeNetOfTaxAbstract_9CB81966139F4B764CCC5CF20B082716" xlink:type="locator" />
    <link:presentationArc order="3" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_IncreaseDecreaseInStockholdersEquityRollForward_DA5B7571855044CF0A385CF20B086276" xlink:to="loc_us-gaap_ComprehensiveIncomeNetOfTaxAbstract_9CB81966139F4B764CCC5CF20B082716" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_NetIncomeLoss" xlink:label="loc_us-gaap_NetIncomeLoss_D70292E27F95A238FE745CF20B08B3E1" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/totalLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ComprehensiveIncomeNetOfTaxAbstract_9CB81966139F4B764CCC5CF20B082716" xlink:to="loc_us-gaap_NetIncomeLoss_D70292E27F95A238FE745CF20B08B3E1" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_OtherComprehensiveIncomeLossNetOfTax" xlink:label="loc_us-gaap_OtherComprehensiveIncomeLossNetOfTax_2675B4C9EB6ECD74F6B75CF20B0815C4" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ComprehensiveIncomeNetOfTaxAbstract_9CB81966139F4B764CCC5CF20B082716" xlink:to="loc_us-gaap_OtherComprehensiveIncomeLossNetOfTax_2675B4C9EB6ECD74F6B75CF20B0815C4" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_StockIssuedDuringPeriodValueShareBasedCompensationGross" xlink:label="loc_us-gaap_StockIssuedDuringPeriodValueShareBasedCompensationGross_DA5A3058B63E3112742C5CF20B088DB7" xlink:type="locator" />
    <link:presentationArc order="4" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_IncreaseDecreaseInStockholdersEquityRollForward_DA5B7571855044CF0A385CF20B086276" xlink:to="loc_us-gaap_StockIssuedDuringPeriodValueShareBasedCompensationGross_DA5A3058B63E3112742C5CF20B088DB7" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_StockIssuedDuringPeriodSharesShareBasedCompensationGross" xlink:label="loc_us-gaap_StockIssuedDuringPeriodSharesShareBasedCompensationGross_D502C745DA445E10CA4F5CF20B087F31" xlink:type="locator" />
    <link:presentationArc order="5" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_IncreaseDecreaseInStockholdersEquityRollForward_DA5B7571855044CF0A385CF20B086276" xlink:to="loc_us-gaap_StockIssuedDuringPeriodSharesShareBasedCompensationGross_D502C745DA445E10CA4F5CF20B087F31" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_StockIssuedDuringPeriodValueRestrictedStockAwardGross" xlink:label="loc_us-gaap_StockIssuedDuringPeriodValueRestrictedStockAwardGross_5F052AEB4AF08606BA495CF20B0893BF" xlink:type="locator" />
    <link:presentationArc order="6" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_IncreaseDecreaseInStockholdersEquityRollForward_DA5B7571855044CF0A385CF20B086276" xlink:to="loc_us-gaap_StockIssuedDuringPeriodValueRestrictedStockAwardGross_5F052AEB4AF08606BA495CF20B0893BF" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_StockIssuedDuringPeriodSharesRestrictedStockAwardGross" xlink:label="loc_us-gaap_StockIssuedDuringPeriodSharesRestrictedStockAwardGross_45F99DF340E5F0EB217A5CF20B08C684" xlink:type="locator" />
    <link:presentationArc order="7" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_IncreaseDecreaseInStockholdersEquityRollForward_DA5B7571855044CF0A385CF20B086276" xlink:to="loc_us-gaap_StockIssuedDuringPeriodSharesRestrictedStockAwardGross_45F99DF340E5F0EB217A5CF20B08C684" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_AdjustmentsRelatedToTaxWithholdingForShareBasedCompensation" xlink:label="loc_us-gaap_AdjustmentsRelatedToTaxWithholdingForShareBasedCompensation_7FCE0D06101CEACA5FE05CF20B0842AF" xlink:type="locator" />
    <link:presentationArc order="8" preferredLabel="http://www.xbrl.org/2009/role/negatedLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_IncreaseDecreaseInStockholdersEquityRollForward_DA5B7571855044CF0A385CF20B086276" xlink:to="loc_us-gaap_AdjustmentsRelatedToTaxWithholdingForShareBasedCompensation_7FCE0D06101CEACA5FE05CF20B0842AF" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_SharesPaidForTaxWithholdingForShareBasedCompensation" xlink:label="loc_us-gaap_SharesPaidForTaxWithholdingForShareBasedCompensation_0C868F8E33540A251CF05CF20B08E295" xlink:type="locator" />
    <link:presentationArc order="9" preferredLabel="http://www.xbrl.org/2009/role/negatedLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_IncreaseDecreaseInStockholdersEquityRollForward_DA5B7571855044CF0A385CF20B086276" xlink:to="loc_us-gaap_SharesPaidForTaxWithholdingForShareBasedCompensation_0C868F8E33540A251CF05CF20B08E295" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_AdjustmentsToAdditionalPaidInCapitalTaxEffectFromShareBasedCompensation" xlink:label="loc_us-gaap_AdjustmentsToAdditionalPaidInCapitalTaxEffectFromShareBasedCompensation_0EE2E03924BDB667C8E65CF20B08A7B9" xlink:type="locator" />
    <link:presentationArc order="10" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_IncreaseDecreaseInStockholdersEquityRollForward_DA5B7571855044CF0A385CF20B086276" xlink:to="loc_us-gaap_AdjustmentsToAdditionalPaidInCapitalTaxEffectFromShareBasedCompensation_0EE2E03924BDB667C8E65CF20B08A7B9" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_AdjustmentsToAdditionalPaidInCapitalSharebasedCompensationRequisiteServicePeriodRecognitionValue" xlink:label="loc_us-gaap_AdjustmentsToAdditionalPaidInCapitalSharebasedCompensationRequisiteServicePeriodRecognitionValue_F8B2F95645486D8E7B125CF20B083AF1" xlink:type="locator" />
    <link:presentationArc order="11" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_IncreaseDecreaseInStockholdersEquityRollForward_DA5B7571855044CF0A385CF20B086276" xlink:to="loc_us-gaap_AdjustmentsToAdditionalPaidInCapitalSharebasedCompensationRequisiteServicePeriodRecognitionValue_F8B2F95645486D8E7B125CF20B083AF1" xlink:type="arc" />
    <link:loc xlink:href="atvi-20161231.xsd#atvi_AdjustmentsToAdditionalPaidInCapitalShareBasedCompensationAcquiredInPeriod" xlink:label="loc_atvi_AdjustmentsToAdditionalPaidInCapitalShareBasedCompensationAcquiredInPeriod_5110D28043CFC1DB057F5CF20B08719C" xlink:type="locator" />
    <link:presentationArc order="12" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_IncreaseDecreaseInStockholdersEquityRollForward_DA5B7571855044CF0A385CF20B086276" xlink:to="loc_atvi_AdjustmentsToAdditionalPaidInCapitalShareBasedCompensationAcquiredInPeriod_5110D28043CFC1DB057F5CF20B08719C" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_DividendsCommonStockCash" xlink:label="loc_us-gaap_DividendsCommonStockCash_E1E81626F7FC752F77855CF20B085293" xlink:type="locator" />
    <link:presentationArc order="13" preferredLabel="http://www.xbrl.org/2009/role/negatedLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_IncreaseDecreaseInStockholdersEquityRollForward_DA5B7571855044CF0A385CF20B086276" xlink:to="loc_us-gaap_DividendsCommonStockCash_E1E81626F7FC752F77855CF20B085293" xlink:type="arc" />
    <link:loc xlink:href="atvi-20161231.xsd#atvi_AdjustmentsToTreasurySharesRelatedToRepurchasesOfStock" xlink:label="loc_atvi_AdjustmentsToTreasurySharesRelatedToRepurchasesOfStock_BE4D54EDCAB7D6C882E15CF20B08A38B" xlink:type="locator" />
    <link:presentationArc order="14" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_IncreaseDecreaseInStockholdersEquityRollForward_DA5B7571855044CF0A385CF20B086276" xlink:to="loc_atvi_AdjustmentsToTreasurySharesRelatedToRepurchasesOfStock_BE4D54EDCAB7D6C882E15CF20B08A38B" xlink:type="arc" />
    <link:loc xlink:href="atvi-20161231.xsd#atvi_AdjustmentsToShareholdersEquityRelatedToSettlement" xlink:label="loc_atvi_AdjustmentsToShareholdersEquityRelatedToSettlement_5CDEF2210FF740922CEA5CF20B085465" xlink:type="locator" />
    <link:presentationArc order="15" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_IncreaseDecreaseInStockholdersEquityRollForward_DA5B7571855044CF0A385CF20B086276" xlink:to="loc_atvi_AdjustmentsToShareholdersEquityRelatedToSettlement_5CDEF2210FF740922CEA5CF20B085465" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_StockholdersEquity" xlink:label="loc_us-gaap_StockholdersEquity_E99FA6BCE88F6D17920B5CF20B0886C8" xlink:type="locator" />
    <link:presentationArc order="16" preferredLabel="http://www.xbrl.org/2003/role/periodEndLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_IncreaseDecreaseInStockholdersEquityRollForward_DA5B7571855044CF0A385CF20B086276" xlink:to="loc_us-gaap_StockholdersEquity_E99FA6BCE88F6D17920B5CF20B0886C8" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_SharesIssued" xlink:label="loc_us-gaap_SharesIssued_F13950A0C0A339E968725CF20B082F91" xlink:type="locator" />
    <link:presentationArc order="17" preferredLabel="http://www.xbrl.org/2003/role/periodEndLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_IncreaseDecreaseInStockholdersEquityRollForward_DA5B7571855044CF0A385CF20B086276" xlink:to="loc_us-gaap_SharesIssued_F13950A0C0A339E968725CF20B082F91" xlink:type="arc" />
  </link:presentationLink>
  <link:presentationLink xlink:role="http://www.activision.com/role/ConsolidatedStatementsOfChangesInShareholdersEquityParenthetical" xlink:type="extended">
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_StatementOfStockholdersEquityAbstract" xlink:label="loc_us-gaap_StatementOfStockholdersEquityAbstract_755EEAFDDB7FD5F694DFB712AF233308" xlink:type="locator" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_CommonStockDividendsPerShareDeclared" xlink:label="loc_us-gaap_CommonStockDividendsPerShareDeclared_D99B1ACC2CFF56D9D1F7B712AF24BEE1" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_StatementOfStockholdersEquityAbstract_755EEAFDDB7FD5F694DFB712AF233308" xlink:to="loc_us-gaap_CommonStockDividendsPerShareDeclared_D99B1ACC2CFF56D9D1F7B712AF24BEE1" xlink:type="arc" />
  </link:presentationLink>
  <link:presentationLink xlink:role="http://www.activision.com/role/ConsolidatedStatementsOfComprehensiveIncome" xlink:type="extended">
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_StatementOfIncomeAndComprehensiveIncomeAbstract" xlink:label="loc_us-gaap_StatementOfIncomeAndComprehensiveIncomeAbstract_0A6B42DC825A1816FBDE49B746361C9B" xlink:type="locator" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_NetIncomeLoss" xlink:label="loc_us-gaap_NetIncomeLoss_ED47F96D6C4E150092D849B746362188" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/totalLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_StatementOfIncomeAndComprehensiveIncomeAbstract_0A6B42DC825A1816FBDE49B746361C9B" xlink:to="loc_us-gaap_NetIncomeLoss_ED47F96D6C4E150092D849B746362188" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_OtherComprehensiveIncomeLossNetOfTaxPeriodIncreaseDecreaseAbstract" xlink:label="loc_us-gaap_OtherComprehensiveIncomeLossNetOfTaxPeriodIncreaseDecreaseAbstract_2DC0FBC956FEE47F403D49B746367C6A" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_StatementOfIncomeAndComprehensiveIncomeAbstract_0A6B42DC825A1816FBDE49B746361C9B" xlink:to="loc_us-gaap_OtherComprehensiveIncomeLossNetOfTaxPeriodIncreaseDecreaseAbstract_2DC0FBC956FEE47F403D49B746367C6A" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_OtherComprehensiveIncomeLossForeignCurrencyTransactionAndTranslationAdjustmentNetOfTax" xlink:label="loc_us-gaap_OtherComprehensiveIncomeLossForeignCurrencyTransactionAndTranslationAdjustmentNetOfTax_776D8FA18B84445CA0F749B746366578" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_OtherComprehensiveIncomeLossNetOfTaxPeriodIncreaseDecreaseAbstract_2DC0FBC956FEE47F403D49B746367C6A" xlink:to="loc_us-gaap_OtherComprehensiveIncomeLossForeignCurrencyTransactionAndTranslationAdjustmentNetOfTax_776D8FA18B84445CA0F749B746366578" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_OtherComprehensiveIncomeUnrealizedGainLossOnDerivativesArisingDuringPeriodNetOfTax" xlink:label="loc_us-gaap_OtherComprehensiveIncomeUnrealizedGainLossOnDerivativesArisingDuringPeriodNetOfTax_50F00047746EA413E12049B7463677CB" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_OtherComprehensiveIncomeLossNetOfTaxPeriodIncreaseDecreaseAbstract_2DC0FBC956FEE47F403D49B746367C6A" xlink:to="loc_us-gaap_OtherComprehensiveIncomeUnrealizedGainLossOnDerivativesArisingDuringPeriodNetOfTax_50F00047746EA413E12049B7463677CB" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_OtherComprehensiveIncomeLossNetOfTax" xlink:label="loc_us-gaap_OtherComprehensiveIncomeLossNetOfTax_C63CF464DB65C264866C49B746369123" xlink:type="locator" />
    <link:presentationArc order="3" preferredLabel="http://www.xbrl.org/2003/role/totalLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_OtherComprehensiveIncomeLossNetOfTaxPeriodIncreaseDecreaseAbstract_2DC0FBC956FEE47F403D49B746367C6A" xlink:to="loc_us-gaap_OtherComprehensiveIncomeLossNetOfTax_C63CF464DB65C264866C49B746369123" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ComprehensiveIncomeNetOfTaxIncludingPortionAttributableToNoncontrollingInterest" xlink:label="loc_us-gaap_ComprehensiveIncomeNetOfTaxIncludingPortionAttributableToNoncontrollingInterest_DEBD0E8AD26D3A31282049B746369D0E" xlink:type="locator" />
    <link:presentationArc order="3" preferredLabel="http://www.xbrl.org/2003/role/totalLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_StatementOfIncomeAndComprehensiveIncomeAbstract_0A6B42DC825A1816FBDE49B746361C9B" xlink:to="loc_us-gaap_ComprehensiveIncomeNetOfTaxIncludingPortionAttributableToNoncontrollingInterest_DEBD0E8AD26D3A31282049B746369D0E" xlink:type="arc" />
  </link:presentationLink>
  <link:presentationLink xlink:role="http://www.activision.com/role/ConsolidatedStatementsOfOperations" xlink:type="extended">
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_IncomeStatementAbstract" xlink:label="loc_us-gaap_IncomeStatementAbstract_351C33A1D1E94CCCCFB54257FA17550E" xlink:type="locator" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_RevenuesAbstract" xlink:label="loc_us-gaap_RevenuesAbstract_FAD1EEF427E77CDA9ADC4257FA17BD9C" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_IncomeStatementAbstract_351C33A1D1E94CCCCFB54257FA17550E" xlink:to="loc_us-gaap_RevenuesAbstract_FAD1EEF427E77CDA9ADC4257FA17BD9C" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_SalesRevenueGoodsNet" xlink:label="loc_us-gaap_SalesRevenueGoodsNet_9BFF700E530527B1BBE04257FA1884A7" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_RevenuesAbstract_FAD1EEF427E77CDA9ADC4257FA17BD9C" xlink:to="loc_us-gaap_SalesRevenueGoodsNet_9BFF700E530527B1BBE04257FA1884A7" xlink:type="arc" />
    <link:loc xlink:href="atvi-20161231.xsd#atvi_SubscriptionLicensingAndOtherRevenues" xlink:label="loc_atvi_SubscriptionLicensingAndOtherRevenues_89C49FFD838173AA23F74257FA181A2C" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_RevenuesAbstract_FAD1EEF427E77CDA9ADC4257FA17BD9C" xlink:to="loc_atvi_SubscriptionLicensingAndOtherRevenues_89C49FFD838173AA23F74257FA181A2C" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_Revenues" xlink:label="loc_us-gaap_Revenues_D121A20644CC2C7360054257FA185C6D" xlink:type="locator" />
    <link:presentationArc order="3" preferredLabel="http://www.xbrl.org/2003/role/totalLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_RevenuesAbstract_FAD1EEF427E77CDA9ADC4257FA17BD9C" xlink:to="loc_us-gaap_Revenues_D121A20644CC2C7360054257FA185C6D" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_CostsAndExpensesAbstract" xlink:label="loc_us-gaap_CostsAndExpensesAbstract_46B4C925D03B1392D93D4257FA18FEBA" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_IncomeStatementAbstract_351C33A1D1E94CCCCFB54257FA17550E" xlink:to="loc_us-gaap_CostsAndExpensesAbstract_46B4C925D03B1392D93D4257FA18FEBA" xlink:type="arc" />
    <link:loc xlink:href="atvi-20161231.xsd#atvi_CostofRevenuesProductSalesProductCosts" xlink:label="loc_atvi_CostofRevenuesProductSalesProductCosts_DBC3463A8D992D17235B4257FA18F3F4" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_CostsAndExpensesAbstract_46B4C925D03B1392D93D4257FA18FEBA" xlink:to="loc_atvi_CostofRevenuesProductSalesProductCosts_DBC3463A8D992D17235B4257FA18F3F4" xlink:type="arc" />
    <link:loc xlink:href="atvi-20161231.xsd#atvi_CostofRevenuesProductSalesSWRoyaltiesAmortizationandIPLicenses" xlink:label="loc_atvi_CostofRevenuesProductSalesSWRoyaltiesAmortizationandIPLicenses_4BAC1F0F034D5C842CA74257FA18B3C5" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_CostsAndExpensesAbstract_46B4C925D03B1392D93D4257FA18FEBA" xlink:to="loc_atvi_CostofRevenuesProductSalesSWRoyaltiesAmortizationandIPLicenses_4BAC1F0F034D5C842CA74257FA18B3C5" xlink:type="arc" />
    <link:loc xlink:href="atvi-20161231.xsd#atvi_CostofRevenuesSubscriptionLicensingandOtherGameOperationsandDistributionCosts" xlink:label="loc_atvi_CostofRevenuesSubscriptionLicensingandOtherGameOperationsandDistributionCosts_2E71EAE726FDD64397684257FA1846D3" xlink:type="locator" />
    <link:presentationArc order="3" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_CostsAndExpensesAbstract_46B4C925D03B1392D93D4257FA18FEBA" xlink:to="loc_atvi_CostofRevenuesSubscriptionLicensingandOtherGameOperationsandDistributionCosts_2E71EAE726FDD64397684257FA1846D3" xlink:type="arc" />
    <link:loc xlink:href="atvi-20161231.xsd#atvi_CostofRevenuesSubscriptionLicensingandOtherSWRoyaltiesAmortizationandIPLicenses" xlink:label="loc_atvi_CostofRevenuesSubscriptionLicensingandOtherSWRoyaltiesAmortizationandIPLicenses_43AF672D9EBE4AFDAF7A4257FA18E93D" xlink:type="locator" />
    <link:presentationArc order="4" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_CostsAndExpensesAbstract_46B4C925D03B1392D93D4257FA18FEBA" xlink:to="loc_atvi_CostofRevenuesSubscriptionLicensingandOtherSWRoyaltiesAmortizationandIPLicenses_43AF672D9EBE4AFDAF7A4257FA18E93D" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ResearchAndDevelopmentExpense" xlink:label="loc_us-gaap_ResearchAndDevelopmentExpense_5DFEB0D19D8A9DB473794257FA1844A6" xlink:type="locator" />
    <link:presentationArc order="5" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_CostsAndExpensesAbstract_46B4C925D03B1392D93D4257FA18FEBA" xlink:to="loc_us-gaap_ResearchAndDevelopmentExpense_5DFEB0D19D8A9DB473794257FA1844A6" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_SellingAndMarketingExpense" xlink:label="loc_us-gaap_SellingAndMarketingExpense_99289C104B816738D2364257FA185B58" xlink:type="locator" />
    <link:presentationArc order="6" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_CostsAndExpensesAbstract_46B4C925D03B1392D93D4257FA18FEBA" xlink:to="loc_us-gaap_SellingAndMarketingExpense_99289C104B816738D2364257FA185B58" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_GeneralAndAdministrativeExpense" xlink:label="loc_us-gaap_GeneralAndAdministrativeExpense_690060719CE90749D0E24257FA19A898" xlink:type="locator" />
    <link:presentationArc order="7" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_CostsAndExpensesAbstract_46B4C925D03B1392D93D4257FA18FEBA" xlink:to="loc_us-gaap_GeneralAndAdministrativeExpense_690060719CE90749D0E24257FA19A898" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_CostsAndExpenses" xlink:label="loc_us-gaap_CostsAndExpenses_F8864F93D3BF9E815B4F4257FA19D660" xlink:type="locator" />
    <link:presentationArc order="8" preferredLabel="http://www.xbrl.org/2003/role/totalLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_CostsAndExpensesAbstract_46B4C925D03B1392D93D4257FA18FEBA" xlink:to="loc_us-gaap_CostsAndExpenses_F8864F93D3BF9E815B4F4257FA19D660" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_OperatingIncomeLoss" xlink:label="loc_us-gaap_OperatingIncomeLoss_EEFA5FA37D3F5B59481C4257FA192A56" xlink:type="locator" />
    <link:presentationArc order="3" preferredLabel="http://www.xbrl.org/2003/role/totalLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_IncomeStatementAbstract_351C33A1D1E94CCCCFB54257FA17550E" xlink:to="loc_us-gaap_OperatingIncomeLoss_EEFA5FA37D3F5B59481C4257FA192A56" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_OtherNonoperatingIncomeExpense" xlink:label="loc_us-gaap_OtherNonoperatingIncomeExpense_F10FDBE07AA29E3ADAED4257FA196708" xlink:type="locator" />
    <link:presentationArc order="4" preferredLabel="http://www.xbrl.org/2009/role/negatedTerseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_IncomeStatementAbstract_351C33A1D1E94CCCCFB54257FA17550E" xlink:to="loc_us-gaap_OtherNonoperatingIncomeExpense_F10FDBE07AA29E3ADAED4257FA196708" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_GainsLossesOnExtinguishmentOfDebt" xlink:label="loc_us-gaap_GainsLossesOnExtinguishmentOfDebt_47E3E520AF05F1BF1F604257FA19B677" xlink:type="locator" />
    <link:presentationArc order="5" preferredLabel="http://www.xbrl.org/2009/role/negatedTerseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_IncomeStatementAbstract_351C33A1D1E94CCCCFB54257FA17550E" xlink:to="loc_us-gaap_GainsLossesOnExtinguishmentOfDebt_47E3E520AF05F1BF1F604257FA19B677" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesMinorityInterestAndIncomeLossFromEquityMethodInvestments" xlink:label="loc_us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesMinorityInterestAndIncomeLossFromEquityMethodInvestments_6E8440BAC5F73DB8F5B24257FA19AAFA" xlink:type="locator" />
    <link:presentationArc order="6" preferredLabel="http://www.xbrl.org/2003/role/totalLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_IncomeStatementAbstract_351C33A1D1E94CCCCFB54257FA17550E" xlink:to="loc_us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesMinorityInterestAndIncomeLossFromEquityMethodInvestments_6E8440BAC5F73DB8F5B24257FA19AAFA" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_IncomeTaxExpenseBenefit" xlink:label="loc_us-gaap_IncomeTaxExpenseBenefit_3F02D9A031B97D4337AE4257FA19077F" xlink:type="locator" />
    <link:presentationArc order="7" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_IncomeStatementAbstract_351C33A1D1E94CCCCFB54257FA17550E" xlink:to="loc_us-gaap_IncomeTaxExpenseBenefit_3F02D9A031B97D4337AE4257FA19077F" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_NetIncomeLoss" xlink:label="loc_us-gaap_NetIncomeLoss_EFEDF866410D2EF5EB114257FA19070A" xlink:type="locator" />
    <link:presentationArc order="8" preferredLabel="http://www.xbrl.org/2003/role/totalLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_IncomeStatementAbstract_351C33A1D1E94CCCCFB54257FA17550E" xlink:to="loc_us-gaap_NetIncomeLoss_EFEDF866410D2EF5EB114257FA19070A" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_EarningsPerShareAbstract" xlink:label="loc_us-gaap_EarningsPerShareAbstract_E586BC3D3DAE7B90AE6D4257FA1922A7" xlink:type="locator" />
    <link:presentationArc order="9" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_IncomeStatementAbstract_351C33A1D1E94CCCCFB54257FA17550E" xlink:to="loc_us-gaap_EarningsPerShareAbstract_E586BC3D3DAE7B90AE6D4257FA1922A7" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_EarningsPerShareBasic" xlink:label="loc_us-gaap_EarningsPerShareBasic_CEE5AA41DB40F60B61394257FA19B940" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_EarningsPerShareAbstract_E586BC3D3DAE7B90AE6D4257FA1922A7" xlink:to="loc_us-gaap_EarningsPerShareBasic_CEE5AA41DB40F60B61394257FA19B940" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_EarningsPerShareDiluted" xlink:label="loc_us-gaap_EarningsPerShareDiluted_53E70137737FE893F6E94257FA198D61" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_EarningsPerShareAbstract_E586BC3D3DAE7B90AE6D4257FA1922A7" xlink:to="loc_us-gaap_EarningsPerShareDiluted_53E70137737FE893F6E94257FA198D61" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_WeightedAverageNumberOfSharesOutstandingAbstract" xlink:label="loc_us-gaap_WeightedAverageNumberOfSharesOutstandingAbstract_07A1E50EF7602ED5AE804257FA19566A" xlink:type="locator" />
    <link:presentationArc order="10" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_IncomeStatementAbstract_351C33A1D1E94CCCCFB54257FA17550E" xlink:to="loc_us-gaap_WeightedAverageNumberOfSharesOutstandingAbstract_07A1E50EF7602ED5AE804257FA19566A" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_WeightedAverageNumberOfSharesOutstandingBasic" xlink:label="loc_us-gaap_WeightedAverageNumberOfSharesOutstandingBasic_5B833CA1B19498CB63CA4257FA1A6960" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_WeightedAverageNumberOfSharesOutstandingAbstract_07A1E50EF7602ED5AE804257FA19566A" xlink:to="loc_us-gaap_WeightedAverageNumberOfSharesOutstandingBasic_5B833CA1B19498CB63CA4257FA1A6960" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_WeightedAverageNumberOfDilutedSharesOutstanding" xlink:label="loc_us-gaap_WeightedAverageNumberOfDilutedSharesOutstanding_F4AB5F60E1F18DEBBE794257FA1AF8FE" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_WeightedAverageNumberOfSharesOutstandingAbstract_07A1E50EF7602ED5AE804257FA19566A" xlink:to="loc_us-gaap_WeightedAverageNumberOfDilutedSharesOutstanding_F4AB5F60E1F18DEBBE794257FA1AF8FE" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_CommonStockDividendsPerShareDeclared" xlink:label="loc_us-gaap_CommonStockDividendsPerShareDeclared_8C5458008190DA7385F54257FA1A6CA2" xlink:type="locator" />
    <link:presentationArc order="11" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_IncomeStatementAbstract_351C33A1D1E94CCCCFB54257FA17550E" xlink:to="loc_us-gaap_CommonStockDividendsPerShareDeclared_8C5458008190DA7385F54257FA1A6CA2" xlink:type="arc" />
  </link:presentationLink>
  <link:presentationLink xlink:role="http://www.activision.com/role/Debt" xlink:type="extended">
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_DebtDisclosureAbstract" xlink:label="loc_us-gaap_DebtDisclosureAbstract_C59BE2B8E0C3D29ED0D6B712AFF9E3FA" xlink:type="locator" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_DebtDisclosureTextBlock" xlink:label="loc_us-gaap_DebtDisclosureTextBlock_07A222C50D1FBB927906B712AFF99EBC" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_DebtDisclosureAbstract_C59BE2B8E0C3D29ED0D6B712AFF9E3FA" xlink:to="loc_us-gaap_DebtDisclosureTextBlock_07A222C50D1FBB927906B712AFF99EBC" xlink:type="arc" />
  </link:presentationLink>
  <link:presentationLink xlink:role="http://www.activision.com/role/DebtCreditFacilitiesDetails" xlink:type="extended">
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_DebtDisclosureAbstract" xlink:label="loc_us-gaap_DebtDisclosureAbstract_C87565D9C70A5899734F68E86B1A9B0B" xlink:type="locator" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_DebtInstrumentTable" xlink:label="loc_us-gaap_DebtInstrumentTable_A4F09E43ED790253909968E86B1AEBBC" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_DebtDisclosureAbstract_C87565D9C70A5899734F68E86B1A9B0B" xlink:to="loc_us-gaap_DebtInstrumentTable_A4F09E43ED790253909968E86B1AEBBC" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_SubsequentEventTypeAxis" xlink:label="loc_us-gaap_SubsequentEventTypeAxis_C6329D65A30A6DBF636468E86B1A9E69" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_DebtInstrumentTable_A4F09E43ED790253909968E86B1AEBBC" xlink:to="loc_us-gaap_SubsequentEventTypeAxis_C6329D65A30A6DBF636468E86B1A9E69" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_SubsequentEventTypeDomain" xlink:label="loc_us-gaap_SubsequentEventTypeDomain_3D8B7DF06362F375803568E86B1AFBBF" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_SubsequentEventTypeAxis_C6329D65A30A6DBF636468E86B1A9E69" xlink:to="loc_us-gaap_SubsequentEventTypeDomain_3D8B7DF06362F375803568E86B1AFBBF" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_SubsequentEventMember" xlink:label="loc_us-gaap_SubsequentEventMember_5ADB587FFD8517FDBEBF68E86B1BAA2A" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_SubsequentEventTypeDomain_3D8B7DF06362F375803568E86B1AFBBF" xlink:to="loc_us-gaap_SubsequentEventMember_5ADB587FFD8517FDBEBF68E86B1BAA2A" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_LongtermDebtTypeAxis" xlink:label="loc_us-gaap_LongtermDebtTypeAxis_1575B0E88989A905136C68E86B1BA958" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_DebtInstrumentTable_A4F09E43ED790253909968E86B1AEBBC" xlink:to="loc_us-gaap_LongtermDebtTypeAxis_1575B0E88989A905136C68E86B1BA958" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_LongtermDebtTypeDomain" xlink:label="loc_us-gaap_LongtermDebtTypeDomain_E7354FCC1E7896485EE968E86B1B727D" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_LongtermDebtTypeAxis_1575B0E88989A905136C68E86B1BA958" xlink:to="loc_us-gaap_LongtermDebtTypeDomain_E7354FCC1E7896485EE968E86B1B727D" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_LineOfCreditMember" xlink:label="loc_us-gaap_LineOfCreditMember_0E7203EC0AFF2962C97768E86B1B25D8" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_LongtermDebtTypeDomain_E7354FCC1E7896485EE968E86B1B727D" xlink:to="loc_us-gaap_LineOfCreditMember_0E7203EC0AFF2962C97768E86B1B25D8" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_CreditFacilityAxis" xlink:label="loc_us-gaap_CreditFacilityAxis_59AD95099D0AC81AD57868E86B1B749D" xlink:type="locator" />
    <link:presentationArc order="3" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_DebtInstrumentTable_A4F09E43ED790253909968E86B1AEBBC" xlink:to="loc_us-gaap_CreditFacilityAxis_59AD95099D0AC81AD57868E86B1B749D" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_CreditFacilityDomain" xlink:label="loc_us-gaap_CreditFacilityDomain_23C428DC6E8FDF7FA8F868E86B1B2729" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_CreditFacilityAxis_59AD95099D0AC81AD57868E86B1B749D" xlink:to="loc_us-gaap_CreditFacilityDomain_23C428DC6E8FDF7FA8F868E86B1B2729" xlink:type="arc" />
    <link:loc xlink:href="atvi-20161231.xsd#atvi_OriginalTermLoanMember" xlink:label="loc_atvi_OriginalTermLoanMember_E6F3B320A2AB991150BF68E86B1B3096" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_CreditFacilityDomain_23C428DC6E8FDF7FA8F868E86B1B2729" xlink:to="loc_atvi_OriginalTermLoanMember_E6F3B320A2AB991150BF68E86B1B3096" xlink:type="arc" />
    <link:loc xlink:href="atvi-20161231.xsd#atvi_OriginalRevolvingCreditFacilityMember" xlink:label="loc_atvi_OriginalRevolvingCreditFacilityMember_F9A251226C2BE78207E469098EFA1D84" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_CreditFacilityDomain_23C428DC6E8FDF7FA8F868E86B1B2729" xlink:to="loc_atvi_OriginalRevolvingCreditFacilityMember_F9A251226C2BE78207E469098EFA1D84" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_RevolvingCreditFacilityMember" xlink:label="loc_us-gaap_RevolvingCreditFacilityMember_035DE4D885066DEF2ACF68E86B1BCCBB" xlink:type="locator" />
    <link:presentationArc order="3" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_CreditFacilityDomain_23C428DC6E8FDF7FA8F868E86B1B2729" xlink:to="loc_us-gaap_RevolvingCreditFacilityMember_035DE4D885066DEF2ACF68E86B1BCCBB" xlink:type="arc" />
    <link:loc xlink:href="atvi-20161231.xsd#atvi_OriginalTrancheATermLoanMember" xlink:label="loc_atvi_OriginalTrancheATermLoanMember_FD8E306DAEC66D0F996D690C3BD18032" xlink:type="locator" />
    <link:presentationArc order="4" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_CreditFacilityDomain_23C428DC6E8FDF7FA8F868E86B1B2729" xlink:to="loc_atvi_OriginalTrancheATermLoanMember_FD8E306DAEC66D0F996D690C3BD18032" xlink:type="arc" />
    <link:loc xlink:href="atvi-20161231.xsd#atvi_TrancheATermLoanMember" xlink:label="loc_atvi_TrancheATermLoanMember_F0F69AFF4F27A097AE8F68E86B1B58E2" xlink:type="locator" />
    <link:presentationArc order="5" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_CreditFacilityDomain_23C428DC6E8FDF7FA8F868E86B1B2729" xlink:to="loc_atvi_TrancheATermLoanMember_F0F69AFF4F27A097AE8F68E86B1B58E2" xlink:type="arc" />
    <link:loc xlink:href="atvi-20161231.xsd#atvi_IncrementalTrancheATermLoanMember" xlink:label="loc_atvi_IncrementalTrancheATermLoanMember_78E9A8CC0780117BBE0668E86B1B9830" xlink:type="locator" />
    <link:presentationArc order="6" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_CreditFacilityDomain_23C428DC6E8FDF7FA8F868E86B1B2729" xlink:to="loc_atvi_IncrementalTrancheATermLoanMember_78E9A8CC0780117BBE0668E86B1B9830" xlink:type="arc" />
    <link:loc xlink:href="atvi-20161231.xsd#atvi_A2016TrancheATermLoanMember" xlink:label="loc_atvi_A2016TrancheATermLoanMember_E8B4DD36382A5CB31C0D68E86B1B010A" xlink:type="locator" />
    <link:presentationArc order="7" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_CreditFacilityDomain_23C428DC6E8FDF7FA8F868E86B1B2729" xlink:to="loc_atvi_A2016TrancheATermLoanMember_E8B4DD36382A5CB31C0D68E86B1B010A" xlink:type="arc" />
    <link:loc xlink:href="atvi-20161231.xsd#atvi_A2017TrancheATermLoanMember" xlink:label="loc_atvi_A2017TrancheATermLoanMember_7584F2C6581949BDEFED68E86B1B66D6" xlink:type="locator" />
    <link:presentationArc order="8" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_CreditFacilityDomain_23C428DC6E8FDF7FA8F868E86B1B2729" xlink:to="loc_atvi_A2017TrancheATermLoanMember_7584F2C6581949BDEFED68E86B1B66D6" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_DebtInstrumentAxis" xlink:label="loc_us-gaap_DebtInstrumentAxis_FC57C34760EA40DFD78A68E86B1BCA96" xlink:type="locator" />
    <link:presentationArc order="4" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_DebtInstrumentTable_A4F09E43ED790253909968E86B1AEBBC" xlink:to="loc_us-gaap_DebtInstrumentAxis_FC57C34760EA40DFD78A68E86B1BCA96" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_DebtInstrumentNameDomain" xlink:label="loc_us-gaap_DebtInstrumentNameDomain_FA833054B125F71CF01868E86B1BBBEF" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_DebtInstrumentAxis_FC57C34760EA40DFD78A68E86B1BCA96" xlink:to="loc_us-gaap_DebtInstrumentNameDomain_FA833054B125F71CF01868E86B1BBBEF" xlink:type="arc" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_DebtInstrumentNameDomain_FA833054B125F71CF01868E86B1BBBEF" xlink:to="loc_atvi_OriginalTermLoanMember_E6F3B320A2AB991150BF68E86B1B3096" xlink:type="arc" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_DebtInstrumentNameDomain_FA833054B125F71CF01868E86B1BBBEF" xlink:to="loc_us-gaap_RevolvingCreditFacilityMember_035DE4D885066DEF2ACF68E86B1BCCBB" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_VariableRateAxis" xlink:label="loc_us-gaap_VariableRateAxis_1B8FA8BB8909A9BB78DE68E86B1CC73F" xlink:type="locator" />
    <link:presentationArc order="5" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_DebtInstrumentTable_A4F09E43ED790253909968E86B1AEBBC" xlink:to="loc_us-gaap_VariableRateAxis_1B8FA8BB8909A9BB78DE68E86B1CC73F" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_VariableRateDomain" xlink:label="loc_us-gaap_VariableRateDomain_7AE21EC578E2A56A9C7168E86B1C9B6D" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_VariableRateAxis_1B8FA8BB8909A9BB78DE68E86B1CC73F" xlink:to="loc_us-gaap_VariableRateDomain_7AE21EC578E2A56A9C7168E86B1C9B6D" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_FederalFundsEffectiveSwapRateMember" xlink:label="loc_us-gaap_FederalFundsEffectiveSwapRateMember_2D9F1743F2F37FDCDD7468E86B1C9879" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_VariableRateDomain_7AE21EC578E2A56A9C7168E86B1C9B6D" xlink:to="loc_us-gaap_FederalFundsEffectiveSwapRateMember_2D9F1743F2F37FDCDD7468E86B1C9879" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_LondonInterbankOfferedRateLIBORMember" xlink:label="loc_us-gaap_LondonInterbankOfferedRateLIBORMember_02665D7B241E957E593368E86B1CE137" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_VariableRateDomain_7AE21EC578E2A56A9C7168E86B1C9B6D" xlink:to="loc_us-gaap_LondonInterbankOfferedRateLIBORMember_02665D7B241E957E593368E86B1CE137" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_BaseRateMember" xlink:label="loc_us-gaap_BaseRateMember_2084671D3EACB9DA09F168E86B1C74F8" xlink:type="locator" />
    <link:presentationArc order="3" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_VariableRateDomain_7AE21EC578E2A56A9C7168E86B1C9B6D" xlink:to="loc_us-gaap_BaseRateMember_2084671D3EACB9DA09F168E86B1C74F8" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_RangeAxis" xlink:label="loc_us-gaap_RangeAxis_AB280927F043DA13A03D68E86B1CD2DE" xlink:type="locator" />
    <link:presentationArc order="6" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_DebtInstrumentTable_A4F09E43ED790253909968E86B1AEBBC" xlink:to="loc_us-gaap_RangeAxis_AB280927F043DA13A03D68E86B1CD2DE" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_RangeMember" xlink:label="loc_us-gaap_RangeMember_5727AA2627BB6A09943F68E86B1CFFD4" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_RangeAxis_AB280927F043DA13A03D68E86B1CD2DE" xlink:to="loc_us-gaap_RangeMember_5727AA2627BB6A09943F68E86B1CFFD4" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_MinimumMember" xlink:label="loc_us-gaap_MinimumMember_216DF1E270C3D72794F368E86B1CB1D8" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_RangeMember_5727AA2627BB6A09943F68E86B1CFFD4" xlink:to="loc_us-gaap_MinimumMember_216DF1E270C3D72794F368E86B1CB1D8" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_MaximumMember" xlink:label="loc_us-gaap_MaximumMember_B0148EF4B2032837E0C668E86B1CB645" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_RangeMember_5727AA2627BB6A09943F68E86B1CFFD4" xlink:to="loc_us-gaap_MaximumMember_B0148EF4B2032837E0C668E86B1CB645" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_StatementScenarioAxis" xlink:label="loc_us-gaap_StatementScenarioAxis_8EE533EBF8A2509C152168E86B1CDC87" xlink:type="locator" />
    <link:presentationArc order="7" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_DebtInstrumentTable_A4F09E43ED790253909968E86B1AEBBC" xlink:to="loc_us-gaap_StatementScenarioAxis_8EE533EBF8A2509C152168E86B1CDC87" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ScenarioUnspecifiedDomain" xlink:label="loc_us-gaap_ScenarioUnspecifiedDomain_60252A31D3C18363E1D568E86B1C96F6" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_StatementScenarioAxis_8EE533EBF8A2509C152168E86B1CDC87" xlink:to="loc_us-gaap_ScenarioUnspecifiedDomain_60252A31D3C18363E1D568E86B1C96F6" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ScenarioForecastMember" xlink:label="loc_us-gaap_ScenarioForecastMember_F8B02033C00EB6248C6B68E86B1C6630" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ScenarioUnspecifiedDomain_60252A31D3C18363E1D568E86B1C96F6" xlink:to="loc_us-gaap_ScenarioForecastMember_F8B02033C00EB6248C6B68E86B1C6630" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_DebtInstrumentLineItems" xlink:label="loc_us-gaap_DebtInstrumentLineItems_5F66C9D4ADA7A717DD5868E86B1CE05C" xlink:type="locator" />
    <link:presentationArc order="8" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_DebtInstrumentTable_A4F09E43ED790253909968E86B1AEBBC" xlink:to="loc_us-gaap_DebtInstrumentLineItems_5F66C9D4ADA7A717DD5868E86B1CE05C" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_LineOfCreditFacilityMaximumBorrowingCapacity" xlink:label="loc_us-gaap_LineOfCreditFacilityMaximumBorrowingCapacity_94C75A3D76DC03B435A168E86B1D9087" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/verboseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_DebtInstrumentLineItems_5F66C9D4ADA7A717DD5868E86B1CE05C" xlink:to="loc_us-gaap_LineOfCreditFacilityMaximumBorrowingCapacity_94C75A3D76DC03B435A168E86B1D9087" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_DebtInstrumentCarryingAmount" xlink:label="loc_us-gaap_DebtInstrumentCarryingAmount_5E56E25B2B875E839DEB68E86B1D0A1A" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2003/role/verboseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_DebtInstrumentLineItems_5F66C9D4ADA7A717DD5868E86B1CE05C" xlink:to="loc_us-gaap_DebtInstrumentCarryingAmount_5E56E25B2B875E839DEB68E86B1D0A1A" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_RepaymentsOfLongTermDebt" xlink:label="loc_us-gaap_RepaymentsOfLongTermDebt_71225487CBB4E4E1F5F068E86B1D56DC" xlink:type="locator" />
    <link:presentationArc order="3" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_DebtInstrumentLineItems_5F66C9D4ADA7A717DD5868E86B1CE05C" xlink:to="loc_us-gaap_RepaymentsOfLongTermDebt_71225487CBB4E4E1F5F068E86B1D56DC" xlink:type="arc" />
    <link:loc xlink:href="atvi-20161231.xsd#atvi_WriteOffOfUnamortizedDiscountPremiumAndDeferredDebtIssuanceCosts" xlink:label="loc_atvi_WriteOffOfUnamortizedDiscountPremiumAndDeferredDebtIssuanceCosts_B9A8C215A29BE01C0D0D68E86B1D6F8F" xlink:type="locator" />
    <link:presentationArc order="4" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_DebtInstrumentLineItems_5F66C9D4ADA7A717DD5868E86B1CE05C" xlink:to="loc_atvi_WriteOffOfUnamortizedDiscountPremiumAndDeferredDebtIssuanceCosts_B9A8C215A29BE01C0D0D68E86B1D6F8F" xlink:type="arc" />
    <link:loc xlink:href="atvi-20161231.xsd#atvi_AvailabilityForLettersOfCredit" xlink:label="loc_atvi_AvailabilityForLettersOfCredit_25D8DD149EEB7D1095E168E86B1DC452" xlink:type="locator" />
    <link:presentationArc order="5" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_DebtInstrumentLineItems_5F66C9D4ADA7A717DD5868E86B1CE05C" xlink:to="loc_atvi_AvailabilityForLettersOfCredit_25D8DD149EEB7D1095E168E86B1DC452" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_LineOfCredit" xlink:label="loc_us-gaap_LineOfCredit_538DEB7B9CAFA743F91768E86B1DCD57" xlink:type="locator" />
    <link:presentationArc order="6" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_DebtInstrumentLineItems_5F66C9D4ADA7A717DD5868E86B1CE05C" xlink:to="loc_us-gaap_LineOfCredit_538DEB7B9CAFA743F91768E86B1DCD57" xlink:type="arc" />
    <link:loc xlink:href="atvi-20161231.xsd#atvi_DebtInstrumentBaseRateMargin" xlink:label="loc_atvi_DebtInstrumentBaseRateMargin_19012096C0DD6130639368E86B1D406B" xlink:type="locator" />
    <link:presentationArc order="7" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_DebtInstrumentLineItems_5F66C9D4ADA7A717DD5868E86B1CE05C" xlink:to="loc_atvi_DebtInstrumentBaseRateMargin_19012096C0DD6130639368E86B1D406B" xlink:type="arc" />
    <link:loc xlink:href="atvi-20161231.xsd#atvi_DebtInstrumentVariableRateInterestFloor" xlink:label="loc_atvi_DebtInstrumentVariableRateInterestFloor_1782A4D3275D7A74066468E86B1D1681" xlink:type="locator" />
    <link:presentationArc order="8" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_DebtInstrumentLineItems_5F66C9D4ADA7A717DD5868E86B1CE05C" xlink:to="loc_atvi_DebtInstrumentVariableRateInterestFloor_1782A4D3275D7A74066468E86B1D1681" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_DebtInstrumentBasisSpreadOnVariableRate1" xlink:label="loc_us-gaap_DebtInstrumentBasisSpreadOnVariableRate1_F1636FC175C45344852268E86B1D6AB0" xlink:type="locator" />
    <link:presentationArc order="9" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_DebtInstrumentLineItems_5F66C9D4ADA7A717DD5868E86B1CE05C" xlink:to="loc_us-gaap_DebtInstrumentBasisSpreadOnVariableRate1_F1636FC175C45344852268E86B1D6AB0" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_LineOfCreditFacilityInterestRateAtPeriodEnd" xlink:label="loc_us-gaap_LineOfCreditFacilityInterestRateAtPeriodEnd_29B90A106466D6D7939268E86B1D901E" xlink:type="locator" />
    <link:presentationArc order="10" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_DebtInstrumentLineItems_5F66C9D4ADA7A717DD5868E86B1CE05C" xlink:to="loc_us-gaap_LineOfCreditFacilityInterestRateAtPeriodEnd_29B90A106466D6D7939268E86B1D901E" xlink:type="arc" />
    <link:loc xlink:href="atvi-20161231.xsd#atvi_DebtInstrumentPeriodicPaymentPercentage" xlink:label="loc_atvi_DebtInstrumentPeriodicPaymentPercentage_8CE0BEDD60386FF78C2668E86B1D46EB" xlink:type="locator" />
    <link:presentationArc order="11" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_DebtInstrumentLineItems_5F66C9D4ADA7A717DD5868E86B1CE05C" xlink:to="loc_atvi_DebtInstrumentPeriodicPaymentPercentage_8CE0BEDD60386FF78C2668E86B1D46EB" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_DebtInstrumentPeriodicPayment" xlink:label="loc_us-gaap_DebtInstrumentPeriodicPayment_57B30991F9E2DD06020A68E86B1D4C15" xlink:type="locator" />
    <link:presentationArc order="12" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_DebtInstrumentLineItems_5F66C9D4ADA7A717DD5868E86B1CE05C" xlink:to="loc_us-gaap_DebtInstrumentPeriodicPayment_57B30991F9E2DD06020A68E86B1D4C15" xlink:type="arc" />
    <link:loc xlink:href="atvi-20161231.xsd#atvi_DebtInstrumentCovenantConsolidatedTotalNetDebtRatioMaximum" xlink:label="loc_atvi_DebtInstrumentCovenantConsolidatedTotalNetDebtRatioMaximum_9BA76E5AA411A5C35B4468E86B1DEFD0" xlink:type="locator" />
    <link:presentationArc order="13" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_DebtInstrumentLineItems_5F66C9D4ADA7A717DD5868E86B1CE05C" xlink:to="loc_atvi_DebtInstrumentCovenantConsolidatedTotalNetDebtRatioMaximum_9BA76E5AA411A5C35B4468E86B1DEFD0" xlink:type="arc" />
    <link:loc xlink:href="atvi-20161231.xsd#atvi_DebtInstrumentCovenantConsolidatedTotalNetDebtRatioContingentMaximum" xlink:label="loc_atvi_DebtInstrumentCovenantConsolidatedTotalNetDebtRatioContingentMaximum_A981736E40B0D61B813668E86B1D0488" xlink:type="locator" />
    <link:presentationArc order="14" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_DebtInstrumentLineItems_5F66C9D4ADA7A717DD5868E86B1CE05C" xlink:to="loc_atvi_DebtInstrumentCovenantConsolidatedTotalNetDebtRatioContingentMaximum_A981736E40B0D61B813668E86B1D0488" xlink:type="arc" />
    <link:loc xlink:href="atvi-20161231.xsd#atvi_PledgedAssetsAsAPercentageOfTotalAssets" xlink:label="loc_atvi_PledgedAssetsAsAPercentageOfTotalAssets_A95605B076F59B6CCE9868E86B1D9D35" xlink:type="locator" />
    <link:presentationArc order="15" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_DebtInstrumentLineItems_5F66C9D4ADA7A717DD5868E86B1CE05C" xlink:to="loc_atvi_PledgedAssetsAsAPercentageOfTotalAssets_A95605B076F59B6CCE9868E86B1D9D35" xlink:type="arc" />
    <link:loc xlink:href="atvi-20161231.xsd#atvi_ExtinguishmentofDebtAuthorizedAmount" xlink:label="loc_atvi_ExtinguishmentofDebtAuthorizedAmount_BA7CB19214F694F536B168E86B1DAA71" xlink:type="locator" />
    <link:presentationArc order="16" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_DebtInstrumentLineItems_5F66C9D4ADA7A717DD5868E86B1CE05C" xlink:to="loc_atvi_ExtinguishmentofDebtAuthorizedAmount_BA7CB19214F694F536B168E86B1DAA71" xlink:type="arc" />
  </link:presentationLink>
  <link:presentationLink xlink:role="http://www.activision.com/role/DebtDebtFairValueDetails" xlink:type="extended">
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_DebtDisclosureAbstract" xlink:label="loc_us-gaap_DebtDisclosureAbstract_DF6598995DBFA438713668E86B0201D6" xlink:type="locator" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_DebtInstrumentTable" xlink:label="loc_us-gaap_DebtInstrumentTable_46AC61731E2A903BBFD568E86B029ABF" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_DebtDisclosureAbstract_DF6598995DBFA438713668E86B0201D6" xlink:to="loc_us-gaap_DebtInstrumentTable_46AC61731E2A903BBFD568E86B029ABF" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_FairValueByFairValueHierarchyLevelAxis" xlink:label="loc_us-gaap_FairValueByFairValueHierarchyLevelAxis_BE1960ECFAC0E74613C068E86B02572B" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_DebtInstrumentTable_46AC61731E2A903BBFD568E86B029ABF" xlink:to="loc_us-gaap_FairValueByFairValueHierarchyLevelAxis_BE1960ECFAC0E74613C068E86B02572B" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_FairValueMeasurementsFairValueHierarchyDomain" xlink:label="loc_us-gaap_FairValueMeasurementsFairValueHierarchyDomain_35A802E30B675EE79F6068E86B02DC7F" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_FairValueByFairValueHierarchyLevelAxis_BE1960ECFAC0E74613C068E86B02572B" xlink:to="loc_us-gaap_FairValueMeasurementsFairValueHierarchyDomain_35A802E30B675EE79F6068E86B02DC7F" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_FairValueInputsLevel2Member" xlink:label="loc_us-gaap_FairValueInputsLevel2Member_E91C380702C69848E3E068E86B021E17" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_FairValueMeasurementsFairValueHierarchyDomain_35A802E30B675EE79F6068E86B02DC7F" xlink:to="loc_us-gaap_FairValueInputsLevel2Member_E91C380702C69848E3E068E86B021E17" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_LongtermDebtTypeAxis" xlink:label="loc_us-gaap_LongtermDebtTypeAxis_8E963197A2F313F029EC68E86B0232A4" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_DebtInstrumentTable_46AC61731E2A903BBFD568E86B029ABF" xlink:to="loc_us-gaap_LongtermDebtTypeAxis_8E963197A2F313F029EC68E86B0232A4" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_LongtermDebtTypeDomain" xlink:label="loc_us-gaap_LongtermDebtTypeDomain_4A13B88FB8526802F6DD68E86B022189" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_LongtermDebtTypeAxis_8E963197A2F313F029EC68E86B0232A4" xlink:to="loc_us-gaap_LongtermDebtTypeDomain_4A13B88FB8526802F6DD68E86B022189" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_UnsecuredDebtMember" xlink:label="loc_us-gaap_UnsecuredDebtMember_0042DE671C0B634EEECC68E86B02A62A" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_LongtermDebtTypeDomain_4A13B88FB8526802F6DD68E86B022189" xlink:to="loc_us-gaap_UnsecuredDebtMember_0042DE671C0B634EEECC68E86B02A62A" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_DebtInstrumentAxis" xlink:label="loc_us-gaap_DebtInstrumentAxis_86E187B42F0A59AB677D68E86B037F8A" xlink:type="locator" />
    <link:presentationArc order="3" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_DebtInstrumentTable_46AC61731E2A903BBFD568E86B029ABF" xlink:to="loc_us-gaap_DebtInstrumentAxis_86E187B42F0A59AB677D68E86B037F8A" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_DebtInstrumentNameDomain" xlink:label="loc_us-gaap_DebtInstrumentNameDomain_6F4945417ED2EDC11BC168E86B03421F" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_DebtInstrumentAxis_86E187B42F0A59AB677D68E86B037F8A" xlink:to="loc_us-gaap_DebtInstrumentNameDomain_6F4945417ED2EDC11BC168E86B03421F" xlink:type="arc" />
    <link:loc xlink:href="atvi-20161231.xsd#atvi_A2023NotesMember" xlink:label="loc_atvi_A2023NotesMember_15869E6FA84A4F2013B268E86B03D780" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_DebtInstrumentNameDomain_6F4945417ED2EDC11BC168E86B03421F" xlink:to="loc_atvi_A2023NotesMember_15869E6FA84A4F2013B268E86B03D780" xlink:type="arc" />
    <link:loc xlink:href="atvi-20161231.xsd#atvi_New2021NotesMember" xlink:label="loc_atvi_New2021NotesMember_D70AD9F05BFF9186E7A968E86B031318" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_DebtInstrumentNameDomain_6F4945417ED2EDC11BC168E86B03421F" xlink:to="loc_atvi_New2021NotesMember_D70AD9F05BFF9186E7A968E86B031318" xlink:type="arc" />
    <link:loc xlink:href="atvi-20161231.xsd#atvi_A2026NotesMember" xlink:label="loc_atvi_A2026NotesMember_10A0078E8F761875519D68E86B03F00F" xlink:type="locator" />
    <link:presentationArc order="3" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_DebtInstrumentNameDomain_6F4945417ED2EDC11BC168E86B03421F" xlink:to="loc_atvi_A2026NotesMember_10A0078E8F761875519D68E86B03F00F" xlink:type="arc" />
    <link:loc xlink:href="atvi-20161231.xsd#atvi_Original2021NotesMember" xlink:label="loc_atvi_Original2021NotesMember_4AFD2D782E1F79D75EDE68E86B03C2A6" xlink:type="locator" />
    <link:presentationArc order="4" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_DebtInstrumentNameDomain_6F4945417ED2EDC11BC168E86B03421F" xlink:to="loc_atvi_Original2021NotesMember_4AFD2D782E1F79D75EDE68E86B03C2A6" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_DebtInstrumentLineItems" xlink:label="loc_us-gaap_DebtInstrumentLineItems_29381460187F9CA7BD3968E86B03DD11" xlink:type="locator" />
    <link:presentationArc order="4" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_DebtInstrumentTable_46AC61731E2A903BBFD568E86B029ABF" xlink:to="loc_us-gaap_DebtInstrumentLineItems_29381460187F9CA7BD3968E86B03DD11" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_LongTermDebtFairValue" xlink:label="loc_us-gaap_LongTermDebtFairValue_8EB235354781BD5B402568E86B03DE3F" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_DebtInstrumentLineItems_29381460187F9CA7BD3968E86B03DD11" xlink:to="loc_us-gaap_LongTermDebtFairValue_8EB235354781BD5B402568E86B03DE3F" xlink:type="arc" />
  </link:presentationLink>
  <link:presentationLink xlink:role="http://www.activision.com/role/DebtScheduleOfMaturitiesDetails" xlink:type="extended">
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_DebtDisclosureAbstract" xlink:label="loc_us-gaap_DebtDisclosureAbstract_A47E1AE33D6DD2502B4F4E3AF28302F0" xlink:type="locator" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_MaturitiesOfLongTermDebtAbstract" xlink:label="loc_us-gaap_MaturitiesOfLongTermDebtAbstract_E593522C248E327117904E3AF2844679" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_DebtDisclosureAbstract_A47E1AE33D6DD2502B4F4E3AF28302F0" xlink:to="loc_us-gaap_MaturitiesOfLongTermDebtAbstract_E593522C248E327117904E3AF2844679" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalInNextTwelveMonths" xlink:label="loc_us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalInNextTwelveMonths_4D8B800B98517540420B4E3AF28524AC" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_MaturitiesOfLongTermDebtAbstract_E593522C248E327117904E3AF2844679" xlink:to="loc_us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalInNextTwelveMonths_4D8B800B98517540420B4E3AF28524AC" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalInYearTwo" xlink:label="loc_us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalInYearTwo_3865B41D5E181DCF57424E3AF285494C" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_MaturitiesOfLongTermDebtAbstract_E593522C248E327117904E3AF2844679" xlink:to="loc_us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalInYearTwo_3865B41D5E181DCF57424E3AF285494C" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalInYearThree" xlink:label="loc_us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalInYearThree_E2F62769AF69F002D7A04E3AF285A7E1" xlink:type="locator" />
    <link:presentationArc order="3" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_MaturitiesOfLongTermDebtAbstract_E593522C248E327117904E3AF2844679" xlink:to="loc_us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalInYearThree_E2F62769AF69F002D7A04E3AF285A7E1" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalInYearFour" xlink:label="loc_us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalInYearFour_6AA987C9D51F4116D2034E3AF285B36F" xlink:type="locator" />
    <link:presentationArc order="4" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_MaturitiesOfLongTermDebtAbstract_E593522C248E327117904E3AF2844679" xlink:to="loc_us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalInYearFour_6AA987C9D51F4116D2034E3AF285B36F" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalInYearFive" xlink:label="loc_us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalInYearFive_1C240CB09C856BD4EB344E3AF285077E" xlink:type="locator" />
    <link:presentationArc order="5" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_MaturitiesOfLongTermDebtAbstract_E593522C248E327117904E3AF2844679" xlink:to="loc_us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalInYearFive_1C240CB09C856BD4EB344E3AF285077E" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalAfterYearFive" xlink:label="loc_us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalAfterYearFive_087933483D39C20E4A624E3AF285C39B" xlink:type="locator" />
    <link:presentationArc order="6" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_MaturitiesOfLongTermDebtAbstract_E593522C248E327117904E3AF2844679" xlink:to="loc_us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalAfterYearFive_087933483D39C20E4A624E3AF285C39B" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_DebtInstrumentCarryingAmount" xlink:label="loc_us-gaap_DebtInstrumentCarryingAmount_49FCFD4B869ABE2F66274E3AF285F6D8" xlink:type="locator" />
    <link:presentationArc order="7" preferredLabel="http://www.xbrl.org/2003/role/totalLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_MaturitiesOfLongTermDebtAbstract_E593522C248E327117904E3AF2844679" xlink:to="loc_us-gaap_DebtInstrumentCarryingAmount_49FCFD4B869ABE2F66274E3AF285F6D8" xlink:type="arc" />
  </link:presentationLink>
  <link:presentationLink xlink:role="http://www.activision.com/role/DebtSummaryOfDebtDetails" xlink:type="extended">
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_DebtDisclosureAbstract" xlink:label="loc_us-gaap_DebtDisclosureAbstract_F63F660DFD0246DC60DE68E86B093BBE" xlink:type="locator" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_DebtInstrumentTable" xlink:label="loc_us-gaap_DebtInstrumentTable_4EFC2D12B8B312C164EA68E86B09050B" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_DebtDisclosureAbstract_F63F660DFD0246DC60DE68E86B093BBE" xlink:to="loc_us-gaap_DebtInstrumentTable_4EFC2D12B8B312C164EA68E86B09050B" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_LongtermDebtTypeAxis" xlink:label="loc_us-gaap_LongtermDebtTypeAxis_553A4F8960E629BE6D2F68E86B09FCBF" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_DebtInstrumentTable_4EFC2D12B8B312C164EA68E86B09050B" xlink:to="loc_us-gaap_LongtermDebtTypeAxis_553A4F8960E629BE6D2F68E86B09FCBF" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_LongtermDebtTypeDomain" xlink:label="loc_us-gaap_LongtermDebtTypeDomain_F01CB5AC60C2F178F80468E86B09F35C" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_LongtermDebtTypeAxis_553A4F8960E629BE6D2F68E86B09FCBF" xlink:to="loc_us-gaap_LongtermDebtTypeDomain_F01CB5AC60C2F178F80468E86B09F35C" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_LineOfCreditMember" xlink:label="loc_us-gaap_LineOfCreditMember_F305A80C2949AEAF572568E86B09D4DC" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_LongtermDebtTypeDomain_F01CB5AC60C2F178F80468E86B09F35C" xlink:to="loc_us-gaap_LineOfCreditMember_F305A80C2949AEAF572568E86B09D4DC" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_UnsecuredDebtMember" xlink:label="loc_us-gaap_UnsecuredDebtMember_7F82A810A2160FCAA40768E86B09E054" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_LongtermDebtTypeDomain_F01CB5AC60C2F178F80468E86B09F35C" xlink:to="loc_us-gaap_UnsecuredDebtMember_7F82A810A2160FCAA40768E86B09E054" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_DebtInstrumentAxis" xlink:label="loc_us-gaap_DebtInstrumentAxis_60A19750ECDC5A79D30968E86B090E90" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_DebtInstrumentTable_4EFC2D12B8B312C164EA68E86B09050B" xlink:to="loc_us-gaap_DebtInstrumentAxis_60A19750ECDC5A79D30968E86B090E90" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_DebtInstrumentNameDomain" xlink:label="loc_us-gaap_DebtInstrumentNameDomain_ACFDDB6894334AA3F10D68E86B0917EB" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_DebtInstrumentAxis_60A19750ECDC5A79D30968E86B090E90" xlink:to="loc_us-gaap_DebtInstrumentNameDomain_ACFDDB6894334AA3F10D68E86B0917EB" xlink:type="arc" />
    <link:loc xlink:href="atvi-20161231.xsd#atvi_OriginalTermLoanMember" xlink:label="loc_atvi_OriginalTermLoanMember_01FD03725BD75AD6C80368E86B09F0DB" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_DebtInstrumentNameDomain_ACFDDB6894334AA3F10D68E86B0917EB" xlink:to="loc_atvi_OriginalTermLoanMember_01FD03725BD75AD6C80368E86B09F0DB" xlink:type="arc" />
    <link:loc xlink:href="atvi-20161231.xsd#atvi_A2016TrancheATermLoanMember" xlink:label="loc_atvi_A2016TrancheATermLoanMember_5AF424BA50C12CC91B1568E86B0AB954" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_DebtInstrumentNameDomain_ACFDDB6894334AA3F10D68E86B0917EB" xlink:to="loc_atvi_A2016TrancheATermLoanMember_5AF424BA50C12CC91B1568E86B0AB954" xlink:type="arc" />
    <link:loc xlink:href="atvi-20161231.xsd#atvi_New2021NotesMember" xlink:label="loc_atvi_New2021NotesMember_6E98E988F1F65E8B3BFD68E86B0A8EAE" xlink:type="locator" />
    <link:presentationArc order="3" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_DebtInstrumentNameDomain_ACFDDB6894334AA3F10D68E86B0917EB" xlink:to="loc_atvi_New2021NotesMember_6E98E988F1F65E8B3BFD68E86B0A8EAE" xlink:type="arc" />
    <link:loc xlink:href="atvi-20161231.xsd#atvi_Original2021NotesMember" xlink:label="loc_atvi_Original2021NotesMember_3BBF430FFD4663D3C3F568E86B0A87D1" xlink:type="locator" />
    <link:presentationArc order="4" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_DebtInstrumentNameDomain_ACFDDB6894334AA3F10D68E86B0917EB" xlink:to="loc_atvi_Original2021NotesMember_3BBF430FFD4663D3C3F568E86B0A87D1" xlink:type="arc" />
    <link:loc xlink:href="atvi-20161231.xsd#atvi_A2023NotesMember" xlink:label="loc_atvi_A2023NotesMember_ECC289FB77BD97E31FF268E86B0A6D09" xlink:type="locator" />
    <link:presentationArc order="5" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_DebtInstrumentNameDomain_ACFDDB6894334AA3F10D68E86B0917EB" xlink:to="loc_atvi_A2023NotesMember_ECC289FB77BD97E31FF268E86B0A6D09" xlink:type="arc" />
    <link:loc xlink:href="atvi-20161231.xsd#atvi_A2026NotesMember" xlink:label="loc_atvi_A2026NotesMember_9D05CA7AEB497C877FD468E86B0A361B" xlink:type="locator" />
    <link:presentationArc order="6" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_DebtInstrumentNameDomain_ACFDDB6894334AA3F10D68E86B0917EB" xlink:to="loc_atvi_A2026NotesMember_9D05CA7AEB497C877FD468E86B0A361B" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_DebtInstrumentLineItems" xlink:label="loc_us-gaap_DebtInstrumentLineItems_0A26397A585536545EDE68E86B0A3B95" xlink:type="locator" />
    <link:presentationArc order="3" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_DebtInstrumentTable_4EFC2D12B8B312C164EA68E86B09050B" xlink:to="loc_us-gaap_DebtInstrumentLineItems_0A26397A585536545EDE68E86B0A3B95" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_DebtInstrumentCarryingAmount" xlink:label="loc_us-gaap_DebtInstrumentCarryingAmount_B2A5DFC924A646A959B368E86B0A103F" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_DebtInstrumentLineItems_0A26397A585536545EDE68E86B0A3B95" xlink:to="loc_us-gaap_DebtInstrumentCarryingAmount_B2A5DFC924A646A959B368E86B0A103F" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_DebtInstrumentUnamortizedDiscountPremiumAndDebtIssuanceCostsNet" xlink:label="loc_us-gaap_DebtInstrumentUnamortizedDiscountPremiumAndDebtIssuanceCostsNet_8C87794F6F774E79486D68E86B0AA2F4" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2009/role/negatedTerseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_DebtInstrumentLineItems_0A26397A585536545EDE68E86B0A3B95" xlink:to="loc_us-gaap_DebtInstrumentUnamortizedDiscountPremiumAndDebtIssuanceCostsNet_8C87794F6F774E79486D68E86B0AA2F4" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_LongTermDebt" xlink:label="loc_us-gaap_LongTermDebt_FB905095B0D80D85DC0968E86B0A87CC" xlink:type="locator" />
    <link:presentationArc order="3" preferredLabel="http://www.xbrl.org/2003/role/totalLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_DebtInstrumentLineItems_0A26397A585536545EDE68E86B0A3B95" xlink:to="loc_us-gaap_LongTermDebt_FB905095B0D80D85DC0968E86B0A87CC" xlink:type="arc" />
  </link:presentationLink>
  <link:presentationLink xlink:role="http://www.activision.com/role/DebtTables" xlink:type="extended">
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_DebtDisclosureAbstract" xlink:label="loc_us-gaap_DebtDisclosureAbstract_1E53E702664A1798A7F8B712AEBD3899" xlink:type="locator" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ScheduleOfDebtTableTextBlock" xlink:label="loc_us-gaap_ScheduleOfDebtTableTextBlock_5B9C724A16290FA7D464B712AEBE5CE2" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_DebtDisclosureAbstract_1E53E702664A1798A7F8B712AEBD3899" xlink:to="loc_us-gaap_ScheduleOfDebtTableTextBlock_5B9C724A16290FA7D464B712AEBE5CE2" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ScheduleOfMaturitiesOfLongTermDebtTableTextBlock" xlink:label="loc_us-gaap_ScheduleOfMaturitiesOfLongTermDebtTableTextBlock_61DD118A8E2641017ADEB712AEBE4EC5" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_DebtDisclosureAbstract_1E53E702664A1798A7F8B712AEBD3899" xlink:to="loc_us-gaap_ScheduleOfMaturitiesOfLongTermDebtTableTextBlock_61DD118A8E2641017ADEB712AEBE4EC5" xlink:type="arc" />
  </link:presentationLink>
  <link:presentationLink xlink:role="http://www.activision.com/role/DebtUnsecuredSeniorNotesAndDeferredFinancingCostsDetails" xlink:type="extended">
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_DebtDisclosureAbstract" xlink:label="loc_us-gaap_DebtDisclosureAbstract_0919A8482B57AE734D9668E86B101491" xlink:type="locator" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_DebtInstrumentTable" xlink:label="loc_us-gaap_DebtInstrumentTable_8A223E9A4B3A3E13610868E86B102ABA" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_DebtDisclosureAbstract_0919A8482B57AE734D9668E86B101491" xlink:to="loc_us-gaap_DebtInstrumentTable_8A223E9A4B3A3E13610868E86B102ABA" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_LongtermDebtTypeAxis" xlink:label="loc_us-gaap_LongtermDebtTypeAxis_8A51F1A539D0CFF9968968E86B10B416" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_DebtInstrumentTable_8A223E9A4B3A3E13610868E86B102ABA" xlink:to="loc_us-gaap_LongtermDebtTypeAxis_8A51F1A539D0CFF9968968E86B10B416" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_LongtermDebtTypeDomain" xlink:label="loc_us-gaap_LongtermDebtTypeDomain_3B57472E7F4F3118811968E86B10B8AD" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_LongtermDebtTypeAxis_8A51F1A539D0CFF9968968E86B10B416" xlink:to="loc_us-gaap_LongtermDebtTypeDomain_3B57472E7F4F3118811968E86B10B8AD" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_UnsecuredDebtMember" xlink:label="loc_us-gaap_UnsecuredDebtMember_0D45F7A09C98AB82E07868E86B10C6BE" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_LongtermDebtTypeDomain_3B57472E7F4F3118811968E86B10B8AD" xlink:to="loc_us-gaap_UnsecuredDebtMember_0D45F7A09C98AB82E07868E86B10C6BE" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_LineOfCreditMember" xlink:label="loc_us-gaap_LineOfCreditMember_C9A84A7C3CEA0431CDF068E86B106740" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_LongtermDebtTypeDomain_3B57472E7F4F3118811968E86B10B8AD" xlink:to="loc_us-gaap_LineOfCreditMember_C9A84A7C3CEA0431CDF068E86B106740" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_DebtInstrumentAxis" xlink:label="loc_us-gaap_DebtInstrumentAxis_014A386104CFAA47610068E86B102656" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_DebtInstrumentTable_8A223E9A4B3A3E13610868E86B102ABA" xlink:to="loc_us-gaap_DebtInstrumentAxis_014A386104CFAA47610068E86B102656" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_DebtInstrumentNameDomain" xlink:label="loc_us-gaap_DebtInstrumentNameDomain_752CB0F5DA2CCC84531268E86B108FDA" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_DebtInstrumentAxis_014A386104CFAA47610068E86B102656" xlink:to="loc_us-gaap_DebtInstrumentNameDomain_752CB0F5DA2CCC84531268E86B108FDA" xlink:type="arc" />
    <link:loc xlink:href="atvi-20161231.xsd#atvi_Original2021NotesMember" xlink:label="loc_atvi_Original2021NotesMember_D6F951847C8D7A48C26368E86B1082E1" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_DebtInstrumentNameDomain_752CB0F5DA2CCC84531268E86B108FDA" xlink:to="loc_atvi_Original2021NotesMember_D6F951847C8D7A48C26368E86B1082E1" xlink:type="arc" />
    <link:loc xlink:href="atvi-20161231.xsd#atvi_A2023NotesMember" xlink:label="loc_atvi_A2023NotesMember_D963B0B26E89510F901368E86B110737" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_DebtInstrumentNameDomain_752CB0F5DA2CCC84531268E86B108FDA" xlink:to="loc_atvi_A2023NotesMember_D963B0B26E89510F901368E86B110737" xlink:type="arc" />
    <link:loc xlink:href="atvi-20161231.xsd#atvi_New2021NotesMember" xlink:label="loc_atvi_New2021NotesMember_B7EFC7A243D3199C1DF768E86B11179C" xlink:type="locator" />
    <link:presentationArc order="3" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_DebtInstrumentNameDomain_752CB0F5DA2CCC84531268E86B108FDA" xlink:to="loc_atvi_New2021NotesMember_B7EFC7A243D3199C1DF768E86B11179C" xlink:type="arc" />
    <link:loc xlink:href="atvi-20161231.xsd#atvi_A2026NotesMember" xlink:label="loc_atvi_A2026NotesMember_8556D178C014FE6BEB7768E86B11AFAD" xlink:type="locator" />
    <link:presentationArc order="4" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_DebtInstrumentNameDomain_752CB0F5DA2CCC84531268E86B108FDA" xlink:to="loc_atvi_A2026NotesMember_8556D178C014FE6BEB7768E86B11AFAD" xlink:type="arc" />
    <link:loc xlink:href="atvi-20161231.xsd#atvi_Original2021and2023NotesMember" xlink:label="loc_atvi_Original2021and2023NotesMember_78C1BFACAC8F011BB6896903C609AC41" xlink:type="locator" />
    <link:presentationArc order="5" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_DebtInstrumentNameDomain_752CB0F5DA2CCC84531268E86B108FDA" xlink:to="loc_atvi_Original2021and2023NotesMember_78C1BFACAC8F011BB6896903C609AC41" xlink:type="arc" />
    <link:loc xlink:href="atvi-20161231.xsd#atvi_New2021and2026NotesMember" xlink:label="loc_atvi_New2021and2026NotesMember_9FFE1C821EDC33D563AF68E86B11F677" xlink:type="locator" />
    <link:presentationArc order="6" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_DebtInstrumentNameDomain_752CB0F5DA2CCC84531268E86B108FDA" xlink:to="loc_atvi_New2021and2026NotesMember_9FFE1C821EDC33D563AF68E86B11F677" xlink:type="arc" />
    <link:loc xlink:href="atvi-20161231.xsd#atvi_TrancheATermLoanMember" xlink:label="loc_atvi_TrancheATermLoanMember_E7EFA62D546822A9E45968E86B11100B" xlink:type="locator" />
    <link:presentationArc order="7" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_DebtInstrumentNameDomain_752CB0F5DA2CCC84531268E86B108FDA" xlink:to="loc_atvi_TrancheATermLoanMember_E7EFA62D546822A9E45968E86B11100B" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_BalanceSheetLocationAxis" xlink:label="loc_us-gaap_BalanceSheetLocationAxis_EEBE531B6498DE8F403B68E86B11DBD2" xlink:type="locator" />
    <link:presentationArc order="3" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_DebtInstrumentTable_8A223E9A4B3A3E13610868E86B102ABA" xlink:to="loc_us-gaap_BalanceSheetLocationAxis_EEBE531B6498DE8F403B68E86B11DBD2" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_BalanceSheetLocationDomain" xlink:label="loc_us-gaap_BalanceSheetLocationDomain_134BC21D71B7CE339E8568E86B11C58A" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_BalanceSheetLocationAxis_EEBE531B6498DE8F403B68E86B11DBD2" xlink:to="loc_us-gaap_BalanceSheetLocationDomain_134BC21D71B7CE339E8568E86B11C58A" xlink:type="arc" />
    <link:loc xlink:href="atvi-20161231.xsd#atvi_LongTermDebtExcludingCurrentMaturitiesMember" xlink:label="loc_atvi_LongTermDebtExcludingCurrentMaturitiesMember_4900C4A131CD0426357A68E86B112E4E" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_BalanceSheetLocationDomain_134BC21D71B7CE339E8568E86B11C58A" xlink:to="loc_atvi_LongTermDebtExcludingCurrentMaturitiesMember_4900C4A131CD0426357A68E86B112E4E" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_FairValueByFairValueHierarchyLevelAxis" xlink:label="loc_us-gaap_FairValueByFairValueHierarchyLevelAxis_2FB260EFF931DD90006C68E86B11984D" xlink:type="locator" />
    <link:presentationArc order="4" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_DebtInstrumentTable_8A223E9A4B3A3E13610868E86B102ABA" xlink:to="loc_us-gaap_FairValueByFairValueHierarchyLevelAxis_2FB260EFF931DD90006C68E86B11984D" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_FairValueMeasurementsFairValueHierarchyDomain" xlink:label="loc_us-gaap_FairValueMeasurementsFairValueHierarchyDomain_3B5EFCE7666BECBB785F68E86B111813" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_FairValueByFairValueHierarchyLevelAxis_2FB260EFF931DD90006C68E86B11984D" xlink:to="loc_us-gaap_FairValueMeasurementsFairValueHierarchyDomain_3B5EFCE7666BECBB785F68E86B111813" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_FairValueInputsLevel2Member" xlink:label="loc_us-gaap_FairValueInputsLevel2Member_91719B93DA28A7218F8668E86B114C6C" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_FairValueMeasurementsFairValueHierarchyDomain_3B5EFCE7666BECBB785F68E86B111813" xlink:to="loc_us-gaap_FairValueInputsLevel2Member_91719B93DA28A7218F8668E86B114C6C" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_DebtInstrumentLineItems" xlink:label="loc_us-gaap_DebtInstrumentLineItems_331B3A50259F988D1B0368E86B118408" xlink:type="locator" />
    <link:presentationArc order="5" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_DebtInstrumentTable_8A223E9A4B3A3E13610868E86B102ABA" xlink:to="loc_us-gaap_DebtInstrumentLineItems_331B3A50259F988D1B0368E86B118408" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_DebtInstrumentCarryingAmount" xlink:label="loc_us-gaap_DebtInstrumentCarryingAmount_70F5D711EF3AF1E5E5BA68E86B117E07" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/verboseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_DebtInstrumentLineItems_331B3A50259F988D1B0368E86B118408" xlink:to="loc_us-gaap_DebtInstrumentCarryingAmount_70F5D711EF3AF1E5E5BA68E86B117E07" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_DebtInstrumentInterestRateStatedPercentage" xlink:label="loc_us-gaap_DebtInstrumentInterestRateStatedPercentage_0C1AE6A99A9E1F1BFF7568E86B11085F" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_DebtInstrumentLineItems_331B3A50259F988D1B0368E86B118408" xlink:to="loc_us-gaap_DebtInstrumentInterestRateStatedPercentage_0C1AE6A99A9E1F1BFF7568E86B11085F" xlink:type="arc" />
    <link:loc xlink:href="atvi-20161231.xsd#atvi_DebtInstrumentRedemptionPricePlusMakeWholePremiumAndAccruedAndUnpaidInterestPercentage" xlink:label="loc_atvi_DebtInstrumentRedemptionPricePlusMakeWholePremiumAndAccruedAndUnpaidInterestPercentage_0E9AEBD06F345560B3A168E86B11FA9A" xlink:type="locator" />
    <link:presentationArc order="3" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_DebtInstrumentLineItems_331B3A50259F988D1B0368E86B118408" xlink:to="loc_atvi_DebtInstrumentRedemptionPricePlusMakeWholePremiumAndAccruedAndUnpaidInterestPercentage_0E9AEBD06F345560B3A168E86B11FA9A" xlink:type="arc" />
    <link:loc xlink:href="atvi-20161231.xsd#atvi_MaximumPercentageofOutstandingNotesThatCanbeRedeemed" xlink:label="loc_atvi_MaximumPercentageofOutstandingNotesThatCanbeRedeemed_6AA19EC3B3EC0800908168E86B11B316" xlink:type="locator" />
    <link:presentationArc order="4" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_DebtInstrumentLineItems_331B3A50259F988D1B0368E86B118408" xlink:to="loc_atvi_MaximumPercentageofOutstandingNotesThatCanbeRedeemed_6AA19EC3B3EC0800908168E86B11B316" xlink:type="arc" />
    <link:loc xlink:href="atvi-20161231.xsd#atvi_DebtInstrumentRedemptionPricePlusAccruedAndUnpaidInterestPercentage" xlink:label="loc_atvi_DebtInstrumentRedemptionPricePlusAccruedAndUnpaidInterestPercentage_0A08174E9AE71114082568E86B11A237" xlink:type="locator" />
    <link:presentationArc order="5" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_DebtInstrumentLineItems_331B3A50259F988D1B0368E86B118408" xlink:to="loc_atvi_DebtInstrumentRedemptionPricePlusAccruedAndUnpaidInterestPercentage_0A08174E9AE71114082568E86B11A237" xlink:type="arc" />
    <link:loc xlink:href="atvi-20161231.xsd#atvi_PercentageOfPrincipalRepayableToOptionHoldersUponCertainCriteria" xlink:label="loc_atvi_PercentageOfPrincipalRepayableToOptionHoldersUponCertainCriteria_492F63091AA63D15D9DE68E86B112F24" xlink:type="locator" />
    <link:presentationArc order="6" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_DebtInstrumentLineItems_331B3A50259F988D1B0368E86B118408" xlink:to="loc_atvi_PercentageOfPrincipalRepayableToOptionHoldersUponCertainCriteria_492F63091AA63D15D9DE68E86B112F24" xlink:type="arc" />
    <link:loc xlink:href="atvi-20161231.xsd#atvi_ExtinguishmentOfTotalDebtAmount" xlink:label="loc_atvi_ExtinguishmentOfTotalDebtAmount_A4D0F714B73FEFDD4FD968E86B12922A" xlink:type="locator" />
    <link:presentationArc order="7" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_DebtInstrumentLineItems_331B3A50259F988D1B0368E86B118408" xlink:to="loc_atvi_ExtinguishmentOfTotalDebtAmount_A4D0F714B73FEFDD4FD968E86B12922A" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_GainsLossesOnExtinguishmentOfDebt" xlink:label="loc_us-gaap_GainsLossesOnExtinguishmentOfDebt_D7594C4877AA36072A4E68E86B12C203" xlink:type="locator" />
    <link:presentationArc order="8" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_DebtInstrumentLineItems_331B3A50259F988D1B0368E86B118408" xlink:to="loc_us-gaap_GainsLossesOnExtinguishmentOfDebt_D7594C4877AA36072A4E68E86B12C203" xlink:type="arc" />
    <link:loc xlink:href="atvi-20161231.xsd#atvi_DebtPremiumPaid" xlink:label="loc_atvi_DebtPremiumPaid_490AAFCD23F44CAB2CC268E86B12EC4F" xlink:type="locator" />
    <link:presentationArc order="9" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_DebtInstrumentLineItems_331B3A50259F988D1B0368E86B118408" xlink:to="loc_atvi_DebtPremiumPaid_490AAFCD23F44CAB2CC268E86B12EC4F" xlink:type="arc" />
    <link:loc xlink:href="atvi-20161231.xsd#atvi_WriteOffOfUnamortizedDiscountPremiumAndDeferredDebtIssuanceCosts" xlink:label="loc_atvi_WriteOffOfUnamortizedDiscountPremiumAndDeferredDebtIssuanceCosts_5C09A073B02B2A5BA33C68E86B1220FB" xlink:type="locator" />
    <link:presentationArc order="10" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_DebtInstrumentLineItems_331B3A50259F988D1B0368E86B118408" xlink:to="loc_atvi_WriteOffOfUnamortizedDiscountPremiumAndDeferredDebtIssuanceCosts_5C09A073B02B2A5BA33C68E86B1220FB" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_InterestPayableCurrentAndNoncurrent" xlink:label="loc_us-gaap_InterestPayableCurrentAndNoncurrent_D05FC635CA958F2F01DF68E86B12F2ED" xlink:type="locator" />
    <link:presentationArc order="11" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_DebtInstrumentLineItems_331B3A50259F988D1B0368E86B118408" xlink:to="loc_us-gaap_InterestPayableCurrentAndNoncurrent_D05FC635CA958F2F01DF68E86B12F2ED" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_DebtInstrumentUnamortizedDiscountPremiumAndDebtIssuanceCostsNet" xlink:label="loc_us-gaap_DebtInstrumentUnamortizedDiscountPremiumAndDebtIssuanceCostsNet_7B4EE64A41B1D8D50F8868E86B12F949" xlink:type="locator" />
    <link:presentationArc order="12" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_DebtInstrumentLineItems_331B3A50259F988D1B0368E86B118408" xlink:to="loc_us-gaap_DebtInstrumentUnamortizedDiscountPremiumAndDebtIssuanceCostsNet_7B4EE64A41B1D8D50F8868E86B12F949" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_InterestExpenseDebtExcludingAmortization" xlink:label="loc_us-gaap_InterestExpenseDebtExcludingAmortization_13CA19F7B10A290A1F6468E86B12D79D" xlink:type="locator" />
    <link:presentationArc order="13" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_DebtInstrumentLineItems_331B3A50259F988D1B0368E86B118408" xlink:to="loc_us-gaap_InterestExpenseDebtExcludingAmortization_13CA19F7B10A290A1F6468E86B12D79D" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_AmortizationOfFinancingCostsAndDiscounts" xlink:label="loc_us-gaap_AmortizationOfFinancingCostsAndDiscounts_6DB3AB43B4623BF117B868E86B12DF51" xlink:type="locator" />
    <link:presentationArc order="14" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_DebtInstrumentLineItems_331B3A50259F988D1B0368E86B118408" xlink:to="loc_us-gaap_AmortizationOfFinancingCostsAndDiscounts_6DB3AB43B4623BF117B868E86B12DF51" xlink:type="arc" />
  </link:presentationLink>
  <link:presentationLink xlink:role="http://www.activision.com/role/DescriptionOfBusiness" xlink:type="extended">
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_OrganizationConsolidationAndPresentationOfFinancialStatementsAbstract" xlink:label="loc_us-gaap_OrganizationConsolidationAndPresentationOfFinancialStatementsAbstract_3D52E94D2C2672D53CADB712AFE49F21" xlink:type="locator" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_NatureOfOperations" xlink:label="loc_us-gaap_NatureOfOperations_5D98970AD7A9E0715BB6B712AFE46845" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_OrganizationConsolidationAndPresentationOfFinancialStatementsAbstract_3D52E94D2C2672D53CADB712AFE49F21" xlink:to="loc_us-gaap_NatureOfOperations_5D98970AD7A9E0715BB6B712AFE46845" xlink:type="arc" />
  </link:presentationLink>
  <link:presentationLink xlink:role="http://www.activision.com/role/DescriptionOfBusinessDetails" xlink:type="extended">
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_OrganizationConsolidationAndPresentationOfFinancialStatementsAbstract" xlink:label="loc_us-gaap_OrganizationConsolidationAndPresentationOfFinancialStatementsAbstract_1BDE03C20DD7DCBA39464EA031DF2A2C" xlink:type="locator" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_SegmentReportingAbstract" xlink:label="loc_us-gaap_SegmentReportingAbstract_15A939F4C8ED3544175E4EA506810775" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_OrganizationConsolidationAndPresentationOfFinancialStatementsAbstract_1BDE03C20DD7DCBA39464EA031DF2A2C" xlink:to="loc_us-gaap_SegmentReportingAbstract_15A939F4C8ED3544175E4EA506810775" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_NumberOfReportableSegments" xlink:label="loc_us-gaap_NumberOfReportableSegments_A45D100FB056CF56D8C64EA031EFF13B" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_SegmentReportingAbstract_15A939F4C8ED3544175E4EA506810775" xlink:to="loc_us-gaap_NumberOfReportableSegments_A45D100FB056CF56D8C64EA031EFF13B" xlink:type="arc" />
  </link:presentationLink>
  <link:presentationLink xlink:role="http://www.activision.com/role/DocumentAndEntityInformation" xlink:type="extended">
    <link:loc xlink:href="atvi-20161231.xsd#atvi_DocumentAndEntityInformationAbstract" xlink:label="loc_atvi_DocumentAndEntityInformationAbstract_1C5608DA6451D6EB6AD6B712AEDFBF81" xlink:type="locator" />
    <link:loc xlink:href="http://xbrl.sec.gov/dei/2014/dei-2014-01-31.xsd#dei_EntityRegistrantName" xlink:label="loc_dei_EntityRegistrantName_2887A1EBACCF837D574AB712AEDF9AC1" xlink:type="locator" />
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_atvi_DocumentAndEntityInformationAbstract_1C5608DA6451D6EB6AD6B712AEDFBF81" xlink:to="loc_dei_EntityRegistrantName_2887A1EBACCF837D574AB712AEDF9AC1" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.sec.gov/dei/2014/dei-2014-01-31.xsd#dei_EntityCentralIndexKey" xlink:label="loc_dei_EntityCentralIndexKey_FB408831613F538052F0B712AEDF6A07" xlink:type="locator" />
    <link:presentationArc order="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_atvi_DocumentAndEntityInformationAbstract_1C5608DA6451D6EB6AD6B712AEDFBF81" xlink:to="loc_dei_EntityCentralIndexKey_FB408831613F538052F0B712AEDF6A07" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.sec.gov/dei/2014/dei-2014-01-31.xsd#dei_DocumentPeriodEndDate" xlink:label="loc_dei_DocumentPeriodEndDate_E220984831905C74A57AB712AEDF2509" xlink:type="locator" />
    <link:presentationArc order="3" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_atvi_DocumentAndEntityInformationAbstract_1C5608DA6451D6EB6AD6B712AEDFBF81" xlink:to="loc_dei_DocumentPeriodEndDate_E220984831905C74A57AB712AEDF2509" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.sec.gov/dei/2014/dei-2014-01-31.xsd#dei_DocumentType" xlink:label="loc_dei_DocumentType_3C7007DE36AA1C9E3E7DB712AEDF78FF" xlink:type="locator" />
    <link:presentationArc order="4" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_atvi_DocumentAndEntityInformationAbstract_1C5608DA6451D6EB6AD6B712AEDFBF81" xlink:to="loc_dei_DocumentType_3C7007DE36AA1C9E3E7DB712AEDF78FF" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.sec.gov/dei/2014/dei-2014-01-31.xsd#dei_AmendmentFlag" xlink:label="loc_dei_AmendmentFlag_95D0F0D9988486FFEA04B712AEDF1F6D" xlink:type="locator" />
    <link:presentationArc order="5" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_atvi_DocumentAndEntityInformationAbstract_1C5608DA6451D6EB6AD6B712AEDFBF81" xlink:to="loc_dei_AmendmentFlag_95D0F0D9988486FFEA04B712AEDF1F6D" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.sec.gov/dei/2014/dei-2014-01-31.xsd#dei_CurrentFiscalYearEndDate" xlink:label="loc_dei_CurrentFiscalYearEndDate_63AE1AD31A1DEA854F07B712AEDFAD86" xlink:type="locator" />
    <link:presentationArc order="6" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_atvi_DocumentAndEntityInformationAbstract_1C5608DA6451D6EB6AD6B712AEDFBF81" xlink:to="loc_dei_CurrentFiscalYearEndDate_63AE1AD31A1DEA854F07B712AEDFAD86" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.sec.gov/dei/2014/dei-2014-01-31.xsd#dei_EntityWellKnownSeasonedIssuer" xlink:label="loc_dei_EntityWellKnownSeasonedIssuer_AC76F00BB99DA42AA5D3B712AEDFCC57" xlink:type="locator" />
    <link:presentationArc order="7" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_atvi_DocumentAndEntityInformationAbstract_1C5608DA6451D6EB6AD6B712AEDFBF81" xlink:to="loc_dei_EntityWellKnownSeasonedIssuer_AC76F00BB99DA42AA5D3B712AEDFCC57" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.sec.gov/dei/2014/dei-2014-01-31.xsd#dei_EntityVoluntaryFilers" xlink:label="loc_dei_EntityVoluntaryFilers_634ADD889F00424EA78EB712AEDF180A" xlink:type="locator" />
    <link:presentationArc order="8" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_atvi_DocumentAndEntityInformationAbstract_1C5608DA6451D6EB6AD6B712AEDFBF81" xlink:to="loc_dei_EntityVoluntaryFilers_634ADD889F00424EA78EB712AEDF180A" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.sec.gov/dei/2014/dei-2014-01-31.xsd#dei_EntityCurrentReportingStatus" xlink:label="loc_dei_EntityCurrentReportingStatus_6837503B95BD0225B08EB712AEDF0EEA" xlink:type="locator" />
    <link:presentationArc order="9" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_atvi_DocumentAndEntityInformationAbstract_1C5608DA6451D6EB6AD6B712AEDFBF81" xlink:to="loc_dei_EntityCurrentReportingStatus_6837503B95BD0225B08EB712AEDF0EEA" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.sec.gov/dei/2014/dei-2014-01-31.xsd#dei_EntityFilerCategory" xlink:label="loc_dei_EntityFilerCategory_339A8C62976309C97986B712AEDFF9B0" xlink:type="locator" />
    <link:presentationArc order="10" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_atvi_DocumentAndEntityInformationAbstract_1C5608DA6451D6EB6AD6B712AEDFBF81" xlink:to="loc_dei_EntityFilerCategory_339A8C62976309C97986B712AEDFF9B0" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.sec.gov/dei/2014/dei-2014-01-31.xsd#dei_EntityPublicFloat" xlink:label="loc_dei_EntityPublicFloat_A1601AF76EB6F441DB64B712AEDF3D11" xlink:type="locator" />
    <link:presentationArc order="11" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_atvi_DocumentAndEntityInformationAbstract_1C5608DA6451D6EB6AD6B712AEDFBF81" xlink:to="loc_dei_EntityPublicFloat_A1601AF76EB6F441DB64B712AEDF3D11" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.sec.gov/dei/2014/dei-2014-01-31.xsd#dei_EntityCommonStockSharesOutstanding" xlink:label="loc_dei_EntityCommonStockSharesOutstanding_51AF87F851BEB389404CB712AEDF9DDE" xlink:type="locator" />
    <link:presentationArc order="12" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_atvi_DocumentAndEntityInformationAbstract_1C5608DA6451D6EB6AD6B712AEDFBF81" xlink:to="loc_dei_EntityCommonStockSharesOutstanding_51AF87F851BEB389404CB712AEDF9DDE" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.sec.gov/dei/2014/dei-2014-01-31.xsd#dei_DocumentFiscalYearFocus" xlink:label="loc_dei_DocumentFiscalYearFocus_736714C34AEC62C49A6FB712AEDFA60B" xlink:type="locator" />
    <link:presentationArc order="13" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_atvi_DocumentAndEntityInformationAbstract_1C5608DA6451D6EB6AD6B712AEDFBF81" xlink:to="loc_dei_DocumentFiscalYearFocus_736714C34AEC62C49A6FB712AEDFA60B" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.sec.gov/dei/2014/dei-2014-01-31.xsd#dei_DocumentFiscalPeriodFocus" xlink:label="loc_dei_DocumentFiscalPeriodFocus_99D99A22C7923A4CF051B712AEDF06EF" xlink:type="locator" />
    <link:presentationArc order="14" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_atvi_DocumentAndEntityInformationAbstract_1C5608DA6451D6EB6AD6B712AEDFBF81" xlink:to="loc_dei_DocumentFiscalPeriodFocus_99D99A22C7923A4CF051B712AEDF06EF" xlink:type="arc" />
  </link:presentationLink>
  <link:presentationLink xlink:role="http://www.activision.com/role/FairValueMeasurements" xlink:type="extended">
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_FairValueDisclosuresAbstract" xlink:label="loc_us-gaap_FairValueDisclosuresAbstract_DD5ED3536332DB839E87B712AFD75B6F" xlink:type="locator" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_FairValueDisclosuresTextBlock" xlink:label="loc_us-gaap_FairValueDisclosuresTextBlock_C05037E8428E2FBE3721B712AFD78DE5" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_FairValueDisclosuresAbstract_DD5ED3536332DB839E87B712AFD75B6F" xlink:to="loc_us-gaap_FairValueDisclosuresTextBlock_C05037E8428E2FBE3721B712AFD78DE5" xlink:type="arc" />
  </link:presentationLink>
  <link:presentationLink xlink:role="http://www.activision.com/role/FairValueMeasurementsForeignCurrencyForwardContractsDetails" xlink:type="extended">
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_FairValueDisclosuresAbstract" xlink:label="loc_us-gaap_FairValueDisclosuresAbstract_1404920980AC0B2A59E271664F741B76" xlink:type="locator" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_FairValuesDerivativesBalanceSheetLocationByDerivativeContractTypeByHedgingDesignationTable" xlink:label="loc_us-gaap_FairValuesDerivativesBalanceSheetLocationByDerivativeContractTypeByHedgingDesignationTable_706AAA5DE171AC7A89E671664F74B84D" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_FairValueDisclosuresAbstract_1404920980AC0B2A59E271664F741B76" xlink:to="loc_us-gaap_FairValuesDerivativesBalanceSheetLocationByDerivativeContractTypeByHedgingDesignationTable_706AAA5DE171AC7A89E671664F74B84D" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_DerivativeInstrumentRiskAxis" xlink:label="loc_us-gaap_DerivativeInstrumentRiskAxis_62D058E721BFFF77364B71664F74EAC5" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_FairValuesDerivativesBalanceSheetLocationByDerivativeContractTypeByHedgingDesignationTable_706AAA5DE171AC7A89E671664F74B84D" xlink:to="loc_us-gaap_DerivativeInstrumentRiskAxis_62D058E721BFFF77364B71664F74EAC5" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_DerivativeContractTypeDomain" xlink:label="loc_us-gaap_DerivativeContractTypeDomain_E3F2B257ECE489B128E771664F7493FF" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_DerivativeInstrumentRiskAxis_62D058E721BFFF77364B71664F74EAC5" xlink:to="loc_us-gaap_DerivativeContractTypeDomain_E3F2B257ECE489B128E771664F7493FF" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ForeignExchangeForwardMember" xlink:label="loc_us-gaap_ForeignExchangeForwardMember_543B6144AF990CCDBED671664F74B35C" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_DerivativeContractTypeDomain_E3F2B257ECE489B128E771664F7493FF" xlink:to="loc_us-gaap_ForeignExchangeForwardMember_543B6144AF990CCDBED671664F74B35C" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_HedgingDesignationAxis" xlink:label="loc_us-gaap_HedgingDesignationAxis_E0E6CF5523DA3F45CEDC71664F74EFDA" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_FairValuesDerivativesBalanceSheetLocationByDerivativeContractTypeByHedgingDesignationTable_706AAA5DE171AC7A89E671664F74B84D" xlink:to="loc_us-gaap_HedgingDesignationAxis_E0E6CF5523DA3F45CEDC71664F74EFDA" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_HedgingDesignationDomain" xlink:label="loc_us-gaap_HedgingDesignationDomain_74AA5C2E9AE998B842CA71664F74808D" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_HedgingDesignationAxis_E0E6CF5523DA3F45CEDC71664F74EFDA" xlink:to="loc_us-gaap_HedgingDesignationDomain_74AA5C2E9AE998B842CA71664F74808D" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_NondesignatedMember" xlink:label="loc_us-gaap_NondesignatedMember_2257C6B8F181D2C924E571664F747C74" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_HedgingDesignationDomain_74AA5C2E9AE998B842CA71664F74808D" xlink:to="loc_us-gaap_NondesignatedMember_2257C6B8F181D2C924E571664F747C74" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_DesignatedAsHedgingInstrumentMember" xlink:label="loc_us-gaap_DesignatedAsHedgingInstrumentMember_E9AACCD47AF966F68B2871664F748658" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_HedgingDesignationDomain_74AA5C2E9AE998B842CA71664F74808D" xlink:to="loc_us-gaap_DesignatedAsHedgingInstrumentMember_E9AACCD47AF966F68B2871664F748658" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_DerivativeInstrumentsGainLossByHedgingRelationshipAxis" xlink:label="loc_us-gaap_DerivativeInstrumentsGainLossByHedgingRelationshipAxis_BD9063580D2428DEA80571664F74B507" xlink:type="locator" />
    <link:presentationArc order="3" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_FairValuesDerivativesBalanceSheetLocationByDerivativeContractTypeByHedgingDesignationTable_706AAA5DE171AC7A89E671664F74B84D" xlink:to="loc_us-gaap_DerivativeInstrumentsGainLossByHedgingRelationshipAxis_BD9063580D2428DEA80571664F74B507" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_HedgingRelationshipDomain" xlink:label="loc_us-gaap_HedgingRelationshipDomain_8FAE2E2BAF8DDA4E495B71664F7585BC" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_DerivativeInstrumentsGainLossByHedgingRelationshipAxis_BD9063580D2428DEA80571664F74B507" xlink:to="loc_us-gaap_HedgingRelationshipDomain_8FAE2E2BAF8DDA4E495B71664F7585BC" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_CashFlowHedgingMember" xlink:label="loc_us-gaap_CashFlowHedgingMember_DCEECC7F03A2CF22708071664F759747" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_HedgingRelationshipDomain_8FAE2E2BAF8DDA4E495B71664F7585BC" xlink:to="loc_us-gaap_CashFlowHedgingMember_DCEECC7F03A2CF22708071664F759747" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_DerivativesFairValueLineItems" xlink:label="loc_us-gaap_DerivativesFairValueLineItems_4A0BEBE80D751C1D47AD71664F756B7A" xlink:type="locator" />
    <link:presentationArc order="4" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_FairValuesDerivativesBalanceSheetLocationByDerivativeContractTypeByHedgingDesignationTable_706AAA5DE171AC7A89E671664F74B84D" xlink:to="loc_us-gaap_DerivativesFairValueLineItems_4A0BEBE80D751C1D47AD71664F756B7A" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.sec.gov/invest/2013/invest-2013-01-31.xsd#invest_DerivativeNotionalAmount" xlink:label="loc_invest_DerivativeNotionalAmount_EE988C7574025E47EFC071664F757B60" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_DerivativesFairValueLineItems_4A0BEBE80D751C1D47AD71664F756B7A" xlink:to="loc_invest_DerivativeNotionalAmount_EE988C7574025E47EFC071664F757B60" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_DerivativeFairValueOfDerivativeNet" xlink:label="loc_us-gaap_DerivativeFairValueOfDerivativeNet_FE564A4B0505B41F57CC71664F755C1C" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_DerivativesFairValueLineItems_4A0BEBE80D751C1D47AD71664F756B7A" xlink:to="loc_us-gaap_DerivativeFairValueOfDerivativeNet_FE564A4B0505B41F57CC71664F755C1C" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_GainLossOnDiscontinuationOfForeignCurrencyCashFlowHedgeDueToForecastedTransactionProbableOfNotOccurringNet" xlink:label="loc_us-gaap_GainLossOnDiscontinuationOfForeignCurrencyCashFlowHedgeDueToForecastedTransactionProbableOfNotOccurringNet_BE0EBFD606090D71A01E71664F7596A9" xlink:type="locator" />
    <link:presentationArc order="3" preferredLabel="http://www.xbrl.org/2009/role/negatedTerseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_DerivativesFairValueLineItems_4A0BEBE80D751C1D47AD71664F756B7A" xlink:to="loc_us-gaap_GainLossOnDiscontinuationOfForeignCurrencyCashFlowHedgeDueToForecastedTransactionProbableOfNotOccurringNet_BE0EBFD606090D71A01E71664F7596A9" xlink:type="arc" />
    <link:loc xlink:href="atvi-20161231.xsd#atvi_DerivativeInstrumentsDedesignatedCashFlowHedgeNotionalAmount" xlink:label="loc_atvi_DerivativeInstrumentsDedesignatedCashFlowHedgeNotionalAmount_9964731C3192673C0F4D71664F751987" xlink:type="locator" />
    <link:presentationArc order="4" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_DerivativesFairValueLineItems_4A0BEBE80D751C1D47AD71664F756B7A" xlink:to="loc_atvi_DerivativeInstrumentsDedesignatedCashFlowHedgeNotionalAmount_9964731C3192673C0F4D71664F751987" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_CashFlowHedgeGainLossToBeReclassifiedWithinTwelveMonths" xlink:label="loc_us-gaap_CashFlowHedgeGainLossToBeReclassifiedWithinTwelveMonths_1625CE0AE6C79174D66B71664F75BD7E" xlink:type="locator" />
    <link:presentationArc order="5" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_DerivativesFairValueLineItems_4A0BEBE80D751C1D47AD71664F756B7A" xlink:to="loc_us-gaap_CashFlowHedgeGainLossToBeReclassifiedWithinTwelveMonths_1625CE0AE6C79174D66B71664F75BD7E" xlink:type="arc" />
    <link:loc xlink:href="atvi-20161231.xsd#atvi_DeferredCashFlowHedgeGainLosstobeReclassifiedwithinTwelveMonths" xlink:label="loc_atvi_DeferredCashFlowHedgeGainLosstobeReclassifiedwithinTwelveMonths_ED86D0DE6E75D276104571664F75BECF" xlink:type="locator" />
    <link:presentationArc order="6" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_DerivativesFairValueLineItems_4A0BEBE80D751C1D47AD71664F756B7A" xlink:to="loc_atvi_DeferredCashFlowHedgeGainLosstobeReclassifiedwithinTwelveMonths_ED86D0DE6E75D276104571664F75BECF" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_GainLossOnCashFlowHedgeIneffectivenessNet" xlink:label="loc_us-gaap_GainLossOnCashFlowHedgeIneffectivenessNet_6C7510999A8095480CE471664F75EEC9" xlink:type="locator" />
    <link:presentationArc order="7" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_DerivativesFairValueLineItems_4A0BEBE80D751C1D47AD71664F756B7A" xlink:to="loc_us-gaap_GainLossOnCashFlowHedgeIneffectivenessNet_6C7510999A8095480CE471664F75EEC9" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_DerivativeRemainingMaturity1" xlink:label="loc_us-gaap_DerivativeRemainingMaturity1_FBF2C2C547DBEE73545D71664F75F6A9" xlink:type="locator" />
    <link:presentationArc order="8" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_DerivativesFairValueLineItems_4A0BEBE80D751C1D47AD71664F756B7A" xlink:to="loc_us-gaap_DerivativeRemainingMaturity1_FBF2C2C547DBEE73545D71664F75F6A9" xlink:type="arc" />
  </link:presentationLink>
  <link:presentationLink xlink:role="http://www.activision.com/role/FairValueMeasurementsNonRecurringBasisDetails" xlink:type="extended">
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_FairValueDisclosuresAbstract" xlink:label="loc_us-gaap_FairValueDisclosuresAbstract_343F886CFFC889EA110D44FFEE30CC15" xlink:type="locator" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisAbstract" xlink:label="loc_us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisAbstract_BD33489782DC1D1DB88644FFEE3056BE" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_FairValueDisclosuresAbstract_343F886CFFC889EA110D44FFEE30CC15" xlink:to="loc_us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisAbstract_BD33489782DC1D1DB88644FFEE3056BE" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisTable" xlink:label="loc_us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisTable_6A6F5EB81D81D3D5E8DD44FFEE30748B" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisAbstract_BD33489782DC1D1DB88644FFEE3056BE" xlink:to="loc_us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisTable_6A6F5EB81D81D3D5E8DD44FFEE30748B" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_FairValueByMeasurementFrequencyAxis" xlink:label="loc_us-gaap_FairValueByMeasurementFrequencyAxis_90CB1878FA21AD2C41B844FFEE308D4C" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisTable_6A6F5EB81D81D3D5E8DD44FFEE30748B" xlink:to="loc_us-gaap_FairValueByMeasurementFrequencyAxis_90CB1878FA21AD2C41B844FFEE308D4C" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_FairValueMeasurementFrequencyDomain" xlink:label="loc_us-gaap_FairValueMeasurementFrequencyDomain_ADA85248B4A634BA759944FFEE30CEF4" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_FairValueByMeasurementFrequencyAxis_90CB1878FA21AD2C41B844FFEE308D4C" xlink:to="loc_us-gaap_FairValueMeasurementFrequencyDomain_ADA85248B4A634BA759944FFEE30CEF4" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_FairValueMeasurementsNonrecurringMember" xlink:label="loc_us-gaap_FairValueMeasurementsNonrecurringMember_A7DB4286C46AD0D002FF44FFEE30C176" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_FairValueMeasurementFrequencyDomain_ADA85248B4A634BA759944FFEE30CEF4" xlink:to="loc_us-gaap_FairValueMeasurementsNonrecurringMember_A7DB4286C46AD0D002FF44FFEE30C176" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisLineItems" xlink:label="loc_us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisLineItems_01F81918006B8D1DFE6A44FFEE308785" xlink:type="locator" />
    <link:presentationArc order="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisTable_6A6F5EB81D81D3D5E8DD44FFEE30748B" xlink:to="loc_us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisLineItems_01F81918006B8D1DFE6A44FFEE308785" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_AssetImpairmentCharges" xlink:label="loc_us-gaap_AssetImpairmentCharges_CE48123227BE5CD05AF44500347CB984" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisLineItems_01F81918006B8D1DFE6A44FFEE308785" xlink:to="loc_us-gaap_AssetImpairmentCharges_CE48123227BE5CD05AF44500347CB984" xlink:type="arc" />
  </link:presentationLink>
  <link:presentationLink xlink:role="http://www.activision.com/role/FairValueMeasurementsRecurringBasisDetails" xlink:type="extended">
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_FairValueDisclosuresAbstract" xlink:label="loc_us-gaap_FairValueDisclosuresAbstract_77BC2B2A5BD5C9BB36D76D13730C3F07" xlink:type="locator" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisTable" xlink:label="loc_us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisTable_62159ED29C46359CC3046D13730C0E92" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_FairValueDisclosuresAbstract_77BC2B2A5BD5C9BB36D76D13730C3F07" xlink:to="loc_us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisTable_62159ED29C46359CC3046D13730C0E92" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_FairValueByMeasurementFrequencyAxis" xlink:label="loc_us-gaap_FairValueByMeasurementFrequencyAxis_9DF622713DB68DD6C8E36D13730CEF18" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisTable_62159ED29C46359CC3046D13730C0E92" xlink:to="loc_us-gaap_FairValueByMeasurementFrequencyAxis_9DF622713DB68DD6C8E36D13730CEF18" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_FairValueMeasurementFrequencyDomain" xlink:label="loc_us-gaap_FairValueMeasurementFrequencyDomain_6A551F422BF179CD78CD6D13730C5FAF" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_FairValueByMeasurementFrequencyAxis_9DF622713DB68DD6C8E36D13730CEF18" xlink:to="loc_us-gaap_FairValueMeasurementFrequencyDomain_6A551F422BF179CD78CD6D13730C5FAF" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_FairValueMeasurementsRecurringMember" xlink:label="loc_us-gaap_FairValueMeasurementsRecurringMember_BF0AF38EDB511A43117D6D13730C8C0E" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_FairValueMeasurementFrequencyDomain_6A551F422BF179CD78CD6D13730C5FAF" xlink:to="loc_us-gaap_FairValueMeasurementsRecurringMember_BF0AF38EDB511A43117D6D13730C8C0E" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_FairValueByFairValueHierarchyLevelAxis" xlink:label="loc_us-gaap_FairValueByFairValueHierarchyLevelAxis_DA78C9FDEC0567A8C7CC6D13730CD7DD" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisTable_62159ED29C46359CC3046D13730C0E92" xlink:to="loc_us-gaap_FairValueByFairValueHierarchyLevelAxis_DA78C9FDEC0567A8C7CC6D13730CD7DD" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_FairValueMeasurementsFairValueHierarchyDomain" xlink:label="loc_us-gaap_FairValueMeasurementsFairValueHierarchyDomain_5FBB1D029A3FD61E50B36D13730CF58A" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_FairValueByFairValueHierarchyLevelAxis_DA78C9FDEC0567A8C7CC6D13730CD7DD" xlink:to="loc_us-gaap_FairValueMeasurementsFairValueHierarchyDomain_5FBB1D029A3FD61E50B36D13730CF58A" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_FairValueInputsLevel1Member" xlink:label="loc_us-gaap_FairValueInputsLevel1Member_594787F57060FFF3392D6D13730CE440" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_FairValueMeasurementsFairValueHierarchyDomain_5FBB1D029A3FD61E50B36D13730CF58A" xlink:to="loc_us-gaap_FairValueInputsLevel1Member_594787F57060FFF3392D6D13730CE440" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_FairValueInputsLevel2Member" xlink:label="loc_us-gaap_FairValueInputsLevel2Member_BFCA232ABE22AA9B891F6D13730C566A" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_FairValueMeasurementsFairValueHierarchyDomain_5FBB1D029A3FD61E50B36D13730CF58A" xlink:to="loc_us-gaap_FairValueInputsLevel2Member_BFCA232ABE22AA9B891F6D13730C566A" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_FairValueInputsLevel3Member" xlink:label="loc_us-gaap_FairValueInputsLevel3Member_ED7FB9F7C5A7BD2976C76D13730C4656" xlink:type="locator" />
    <link:presentationArc order="3" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_FairValueMeasurementsFairValueHierarchyDomain_5FBB1D029A3FD61E50B36D13730CF58A" xlink:to="loc_us-gaap_FairValueInputsLevel3Member_ED7FB9F7C5A7BD2976C76D13730C4656" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_HedgingDesignationAxis" xlink:label="loc_us-gaap_HedgingDesignationAxis_1F2CEB5CD658E44158936D13730C77AA" xlink:type="locator" />
    <link:presentationArc order="3" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisTable_62159ED29C46359CC3046D13730C0E92" xlink:to="loc_us-gaap_HedgingDesignationAxis_1F2CEB5CD658E44158936D13730C77AA" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_HedgingDesignationDomain" xlink:label="loc_us-gaap_HedgingDesignationDomain_2A812DB5A27EACC82CD46D13730CDEB5" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_HedgingDesignationAxis_1F2CEB5CD658E44158936D13730C77AA" xlink:to="loc_us-gaap_HedgingDesignationDomain_2A812DB5A27EACC82CD46D13730CDEB5" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_NondesignatedMember" xlink:label="loc_us-gaap_NondesignatedMember_F533067A7A24CE40D3576D13730C60A0" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_HedgingDesignationDomain_2A812DB5A27EACC82CD46D13730CDEB5" xlink:to="loc_us-gaap_NondesignatedMember_F533067A7A24CE40D3576D13730C60A0" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_DesignatedAsHedgingInstrumentMember" xlink:label="loc_us-gaap_DesignatedAsHedgingInstrumentMember_41F5F19FC7F8E826DBE66D13730D7788" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_HedgingDesignationDomain_2A812DB5A27EACC82CD46D13730CDEB5" xlink:to="loc_us-gaap_DesignatedAsHedgingInstrumentMember_41F5F19FC7F8E826DBE66D13730D7788" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_InvestmentTypeAxis" xlink:label="loc_us-gaap_InvestmentTypeAxis_205E86765CFC085FA8056D13730D83DD" xlink:type="locator" />
    <link:presentationArc order="4" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisTable_62159ED29C46359CC3046D13730C0E92" xlink:to="loc_us-gaap_InvestmentTypeAxis_205E86765CFC085FA8056D13730D83DD" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_InvestmentTypeCategorizationMember" xlink:label="loc_us-gaap_InvestmentTypeCategorizationMember_7349D31B19E7C5B3DB1E6D13730D724A" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_InvestmentTypeAxis_205E86765CFC085FA8056D13730D83DD" xlink:to="loc_us-gaap_InvestmentTypeCategorizationMember_7349D31B19E7C5B3DB1E6D13730D724A" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_MoneyMarketFundsMember" xlink:label="loc_us-gaap_MoneyMarketFundsMember_5B1A8A6200E5B21A7FC76D13730D7930" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_InvestmentTypeCategorizationMember_7349D31B19E7C5B3DB1E6D13730D724A" xlink:to="loc_us-gaap_MoneyMarketFundsMember_5B1A8A6200E5B21A7FC76D13730D7930" xlink:type="arc" />
    <link:loc xlink:href="atvi-20161231.xsd#atvi_ForeignGovernmentTreasuryBillsMember" xlink:label="loc_atvi_ForeignGovernmentTreasuryBillsMember_F0C010AC4181568E97496D13730D056D" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_InvestmentTypeCategorizationMember_7349D31B19E7C5B3DB1E6D13730D724A" xlink:to="loc_atvi_ForeignGovernmentTreasuryBillsMember_F0C010AC4181568E97496D13730D056D" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ForeignExchangeForwardMember" xlink:label="loc_us-gaap_ForeignExchangeForwardMember_5D7A7C5F642E92B46BAC6D13730D753B" xlink:type="locator" />
    <link:presentationArc order="3" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_InvestmentTypeCategorizationMember_7349D31B19E7C5B3DB1E6D13730D724A" xlink:to="loc_us-gaap_ForeignExchangeForwardMember_5D7A7C5F642E92B46BAC6D13730D753B" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_AuctionRateSecuritiesMember" xlink:label="loc_us-gaap_AuctionRateSecuritiesMember_EC730E59B20408CB54036D13730D848F" xlink:type="locator" />
    <link:presentationArc order="4" preferredLabel="http://www.xbrl.org/2003/role/verboseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_InvestmentTypeCategorizationMember_7349D31B19E7C5B3DB1E6D13730D724A" xlink:to="loc_us-gaap_AuctionRateSecuritiesMember_EC730E59B20408CB54036D13730D848F" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisLineItems" xlink:label="loc_us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisLineItems_C7272B85E9B709BDB8B96D13730D94FB" xlink:type="locator" />
    <link:presentationArc order="5" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisTable_62159ED29C46359CC3046D13730C0E92" xlink:to="loc_us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisLineItems_C7272B85E9B709BDB8B96D13730D94FB" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_AssetsFairValueDisclosureRecurring" xlink:label="loc_us-gaap_AssetsFairValueDisclosureRecurring_BC8C1142389C65E6CEAA6D13730D623B" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisLineItems_C7272B85E9B709BDB8B96D13730D94FB" xlink:to="loc_us-gaap_AssetsFairValueDisclosureRecurring_BC8C1142389C65E6CEAA6D13730D623B" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringBasisGainLossIncludedInEarningsAbstract" xlink:label="loc_us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringBasisGainLossIncludedInEarningsAbstract_009493A72DD7025163C16D13730D8EC7" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisLineItems_C7272B85E9B709BDB8B96D13730D94FB" xlink:to="loc_us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringBasisGainLossIncludedInEarningsAbstract_009493A72DD7025163C16D13730D8EC7" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_LiabilitiesFairValueDisclosureRecurring" xlink:label="loc_us-gaap_LiabilitiesFairValueDisclosureRecurring_E91E7BF99BEE5A751B8A6D13730DD60E" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2009/role/negatedTerseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringBasisGainLossIncludedInEarningsAbstract_009493A72DD7025163C16D13730D8EC7" xlink:to="loc_us-gaap_LiabilitiesFairValueDisclosureRecurring_E91E7BF99BEE5A751B8A6D13730DD60E" xlink:type="arc" />
  </link:presentationLink>
  <link:presentationLink xlink:role="http://www.activision.com/role/FairValueMeasurementsTables" xlink:type="extended">
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_FairValueDisclosuresAbstract" xlink:label="loc_us-gaap_FairValueDisclosuresAbstract_CA37E6AAF9480A2C8486B712AFEBAA17" xlink:type="locator" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_FairValueAssetsMeasuredOnRecurringAndNonrecurringBasisTableTextBlock" xlink:label="loc_us-gaap_FairValueAssetsMeasuredOnRecurringAndNonrecurringBasisTableTextBlock_A05BF0F6747C28DB8E5DB712AFEB1AAC" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_FairValueDisclosuresAbstract_CA37E6AAF9480A2C8486B712AFEBAA17" xlink:to="loc_us-gaap_FairValueAssetsMeasuredOnRecurringAndNonrecurringBasisTableTextBlock_A05BF0F6747C28DB8E5DB712AFEB1AAC" xlink:type="arc" />
  </link:presentationLink>
  <link:presentationLink xlink:role="http://www.activision.com/role/Goodwill" xlink:type="extended">
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_GoodwillAndIntangibleAssetsDisclosureAbstract" xlink:label="loc_us-gaap_GoodwillAndIntangibleAssetsDisclosureAbstract_D38EFB8384C8E22937BCB712AF04FC7B" xlink:type="locator" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_GoodwillDisclosureTextBlock" xlink:label="loc_us-gaap_GoodwillDisclosureTextBlock_AA5D00B9E443247C9D50B712AF044169" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_GoodwillAndIntangibleAssetsDisclosureAbstract_D38EFB8384C8E22937BCB712AF04FC7B" xlink:to="loc_us-gaap_GoodwillDisclosureTextBlock_AA5D00B9E443247C9D50B712AF044169" xlink:type="arc" />
  </link:presentationLink>
  <link:presentationLink xlink:role="http://www.activision.com/role/GoodwillDetails" xlink:type="extended">
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_GoodwillAndIntangibleAssetsDisclosureAbstract" xlink:label="loc_us-gaap_GoodwillAndIntangibleAssetsDisclosureAbstract_04542B253839C7F3E12F3F018C9CDDB7" xlink:type="locator" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ScheduleOfGoodwillTable" xlink:label="loc_us-gaap_ScheduleOfGoodwillTable_BB53D7A13185B5E476143F018C9C86EA" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_GoodwillAndIntangibleAssetsDisclosureAbstract_04542B253839C7F3E12F3F018C9CDDB7" xlink:to="loc_us-gaap_ScheduleOfGoodwillTable_BB53D7A13185B5E476143F018C9C86EA" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_StatementBusinessSegmentsAxis" xlink:label="loc_us-gaap_StatementBusinessSegmentsAxis_46B7ED571E6F1C0163AE3F018C9DD511" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ScheduleOfGoodwillTable_BB53D7A13185B5E476143F018C9C86EA" xlink:to="loc_us-gaap_StatementBusinessSegmentsAxis_46B7ED571E6F1C0163AE3F018C9DD511" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_SegmentDomain" xlink:label="loc_us-gaap_SegmentDomain_CFDFC9CEB0FEE07693923F018C9DAC49" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_StatementBusinessSegmentsAxis_46B7ED571E6F1C0163AE3F018C9DD511" xlink:to="loc_us-gaap_SegmentDomain_CFDFC9CEB0FEE07693923F018C9DAC49" xlink:type="arc" />
    <link:loc xlink:href="atvi-20161231.xsd#atvi_ActivisionMember" xlink:label="loc_atvi_ActivisionMember_CD9898747367FEAF49AC3F018C9D1F95" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_SegmentDomain_CFDFC9CEB0FEE07693923F018C9DAC49" xlink:to="loc_atvi_ActivisionMember_CD9898747367FEAF49AC3F018C9D1F95" xlink:type="arc" />
    <link:loc xlink:href="atvi-20161231.xsd#atvi_BlizzardMember" xlink:label="loc_atvi_BlizzardMember_51072C9CE52076B7AB143F018C9D571E" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_SegmentDomain_CFDFC9CEB0FEE07693923F018C9DAC49" xlink:to="loc_atvi_BlizzardMember_51072C9CE52076B7AB143F018C9D571E" xlink:type="arc" />
    <link:loc xlink:href="atvi-20161231.xsd#atvi_KingDigitalEntertainmentMember" xlink:label="loc_atvi_KingDigitalEntertainmentMember_77CFF5E84715154818143F018C9D0E6B" xlink:type="locator" />
    <link:presentationArc order="3" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_SegmentDomain_CFDFC9CEB0FEE07693923F018C9DAC49" xlink:to="loc_atvi_KingDigitalEntertainmentMember_77CFF5E84715154818143F018C9D0E6B" xlink:type="arc" />
    <link:loc xlink:href="atvi-20161231.xsd#atvi_OtherOperatingSegmentsAndCorporateNonSegmentMember" xlink:label="loc_atvi_OtherOperatingSegmentsAndCorporateNonSegmentMember_867D7B160B42B76191E23F018C9D34C1" xlink:type="locator" />
    <link:presentationArc order="4" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_SegmentDomain_CFDFC9CEB0FEE07693923F018C9DAC49" xlink:to="loc_atvi_OtherOperatingSegmentsAndCorporateNonSegmentMember_867D7B160B42B76191E23F018C9D34C1" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_GoodwillLineItems" xlink:label="loc_us-gaap_GoodwillLineItems_C6A12EB2ECAF49FBE3773F018C9DF65A" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ScheduleOfGoodwillTable_BB53D7A13185B5E476143F018C9C86EA" xlink:to="loc_us-gaap_GoodwillLineItems_C6A12EB2ECAF49FBE3773F018C9DF65A" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_GoodwillRollForward" xlink:label="loc_us-gaap_GoodwillRollForward_3FA531CFA2680452CA3A3F018C9D4048" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_GoodwillLineItems_C6A12EB2ECAF49FBE3773F018C9DF65A" xlink:to="loc_us-gaap_GoodwillRollForward_3FA531CFA2680452CA3A3F018C9D4048" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_Goodwill" xlink:label="loc_us-gaap_Goodwill_C67270BF01AE6B58C7163F018C9E9A5D" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/periodStartLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_GoodwillRollForward_3FA531CFA2680452CA3A3F018C9D4048" xlink:to="loc_us-gaap_Goodwill_C67270BF01AE6B58C7163F018C9E9A5D" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_GoodwillAcquiredDuringPeriod" xlink:label="loc_us-gaap_GoodwillAcquiredDuringPeriod_ACCCA7E2AE501094F1543F018C9E5295" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_GoodwillRollForward_3FA531CFA2680452CA3A3F018C9D4048" xlink:to="loc_us-gaap_GoodwillAcquiredDuringPeriod_ACCCA7E2AE501094F1543F018C9E5295" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_GoodwillOtherIncreaseDecrease" xlink:label="loc_us-gaap_GoodwillOtherIncreaseDecrease_2B06822497AD7866D10B3F018C9E6C1F" xlink:type="locator" />
    <link:presentationArc order="3" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_GoodwillRollForward_3FA531CFA2680452CA3A3F018C9D4048" xlink:to="loc_us-gaap_GoodwillOtherIncreaseDecrease_2B06822497AD7866D10B3F018C9E6C1F" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_Goodwill" xlink:label="loc_us-gaap_Goodwill_A782A6D11B1DF018B71B3F018C9EB605" xlink:type="locator" />
    <link:presentationArc order="4" preferredLabel="http://www.xbrl.org/2003/role/periodEndLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_GoodwillRollForward_3FA531CFA2680452CA3A3F018C9D4048" xlink:to="loc_us-gaap_Goodwill_A782A6D11B1DF018B71B3F018C9EB605" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_GoodwillImpairedAccumulatedImpairmentLoss" xlink:label="loc_us-gaap_GoodwillImpairedAccumulatedImpairmentLoss_A307C5D80FCB11A45FF73F018C9EE136" xlink:type="locator" />
    <link:presentationArc order="5" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_GoodwillRollForward_3FA531CFA2680452CA3A3F018C9D4048" xlink:to="loc_us-gaap_GoodwillImpairedAccumulatedImpairmentLoss_A307C5D80FCB11A45FF73F018C9EE136" xlink:type="arc" />
  </link:presentationLink>
  <link:presentationLink xlink:role="http://www.activision.com/role/GoodwillTables" xlink:type="extended">
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_GoodwillAndIntangibleAssetsDisclosureAbstract" xlink:label="loc_us-gaap_GoodwillAndIntangibleAssetsDisclosureAbstract_E7CB498EC40AB4F7AD02B712AFE653FE" xlink:type="locator" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ScheduleOfGoodwillTextBlock" xlink:label="loc_us-gaap_ScheduleOfGoodwillTextBlock_641CF67A014E7DCBFC64B712AFE643B0" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_GoodwillAndIntangibleAssetsDisclosureAbstract_E7CB498EC40AB4F7AD02B712AFE653FE" xlink:to="loc_us-gaap_ScheduleOfGoodwillTextBlock_641CF67A014E7DCBFC64B712AFE643B0" xlink:type="arc" />
  </link:presentationLink>
  <link:presentationLink xlink:role="http://www.activision.com/role/IncomeTaxes" xlink:type="extended">
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_IncomeTaxDisclosureAbstract" xlink:label="loc_us-gaap_IncomeTaxDisclosureAbstract_BBC75CF27B742C1F7832B712AFD46217" xlink:type="locator" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_IncomeTaxDisclosureTextBlock" xlink:label="loc_us-gaap_IncomeTaxDisclosureTextBlock_DF11DDD7DF5A631F5E48B712AFD48288" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_IncomeTaxDisclosureAbstract_BBC75CF27B742C1F7832B712AFD46217" xlink:to="loc_us-gaap_IncomeTaxDisclosureTextBlock_DF11DDD7DF5A631F5E48B712AFD48288" xlink:type="arc" />
  </link:presentationLink>
  <link:presentationLink xlink:role="http://www.activision.com/role/IncomeTaxesComponentsOfNetDeferredTaxAssetsLiabilitiesDetails" xlink:type="extended">
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_IncomeTaxDisclosureAbstract" xlink:label="loc_us-gaap_IncomeTaxDisclosureAbstract_ABD224321F8B994BDED86478716E5DFE" xlink:type="locator" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ComponentsOfDeferredTaxAssetsAndLiabilitiesAbstract" xlink:label="loc_us-gaap_ComponentsOfDeferredTaxAssetsAndLiabilitiesAbstract_54C8A1009928883402F46478716E1A45" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_IncomeTaxDisclosureAbstract_ABD224321F8B994BDED86478716E5DFE" xlink:to="loc_us-gaap_ComponentsOfDeferredTaxAssetsAndLiabilitiesAbstract_54C8A1009928883402F46478716E1A45" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ComponentsOfDeferredTaxAssetsAbstract" xlink:label="loc_us-gaap_ComponentsOfDeferredTaxAssetsAbstract_4C39191E328B1A7A1EF76478716E5931" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ComponentsOfDeferredTaxAssetsAndLiabilitiesAbstract_54C8A1009928883402F46478716E1A45" xlink:to="loc_us-gaap_ComponentsOfDeferredTaxAssetsAbstract_4C39191E328B1A7A1EF76478716E5931" xlink:type="arc" />
    <link:loc xlink:href="atvi-20161231.xsd#atvi_DeferredTaxAssetsAllowancesForSalesReturnsAndPriceProtection" xlink:label="loc_atvi_DeferredTaxAssetsAllowancesForSalesReturnsAndPriceProtection_5D8880D7F9F219A4147A6478716FF42B" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ComponentsOfDeferredTaxAssetsAbstract_4C39191E328B1A7A1EF76478716E5931" xlink:to="loc_atvi_DeferredTaxAssetsAllowancesForSalesReturnsAndPriceProtection_5D8880D7F9F219A4147A6478716FF42B" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_DeferredTaxAssetsInventory" xlink:label="loc_us-gaap_DeferredTaxAssetsInventory_CF7D86ADBCF48C0C898C6478716FA2AF" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ComponentsOfDeferredTaxAssetsAbstract_4C39191E328B1A7A1EF76478716E5931" xlink:to="loc_us-gaap_DeferredTaxAssetsInventory_CF7D86ADBCF48C0C898C6478716FA2AF" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_DeferredTaxAssetsTaxDeferredExpenseReservesAndAccrualsAccruedLiabilities" xlink:label="loc_us-gaap_DeferredTaxAssetsTaxDeferredExpenseReservesAndAccrualsAccruedLiabilities_E3EA22A0ECCF29B402D16478716F18E2" xlink:type="locator" />
    <link:presentationArc order="3" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ComponentsOfDeferredTaxAssetsAbstract_4C39191E328B1A7A1EF76478716E5931" xlink:to="loc_us-gaap_DeferredTaxAssetsTaxDeferredExpenseReservesAndAccrualsAccruedLiabilities_E3EA22A0ECCF29B402D16478716F18E2" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_DeferredTaxAssetsDeferredIncome" xlink:label="loc_us-gaap_DeferredTaxAssetsDeferredIncome_5D3F8FEE29F03002F4BC6478716FD178" xlink:type="locator" />
    <link:presentationArc order="4" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ComponentsOfDeferredTaxAssetsAbstract_4C39191E328B1A7A1EF76478716E5931" xlink:to="loc_us-gaap_DeferredTaxAssetsDeferredIncome_5D3F8FEE29F03002F4BC6478716FD178" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_DeferredTaxAssetsTaxCreditCarryforwards" xlink:label="loc_us-gaap_DeferredTaxAssetsTaxCreditCarryforwards_A26233D1B5FFAD883BE46478716F9820" xlink:type="locator" />
    <link:presentationArc order="5" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ComponentsOfDeferredTaxAssetsAbstract_4C39191E328B1A7A1EF76478716E5931" xlink:to="loc_us-gaap_DeferredTaxAssetsTaxCreditCarryforwards_A26233D1B5FFAD883BE46478716F9820" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_DeferredTaxAssetsOperatingLossCarryforwards" xlink:label="loc_us-gaap_DeferredTaxAssetsOperatingLossCarryforwards_40FB0F4BD8C05DF21E036478716FDEA5" xlink:type="locator" />
    <link:presentationArc order="6" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ComponentsOfDeferredTaxAssetsAbstract_4C39191E328B1A7A1EF76478716E5931" xlink:to="loc_us-gaap_DeferredTaxAssetsOperatingLossCarryforwards_40FB0F4BD8C05DF21E036478716FDEA5" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_DeferredTaxAssetsTaxDeferredExpenseCompensationAndBenefitsShareBasedCompensationCost" xlink:label="loc_us-gaap_DeferredTaxAssetsTaxDeferredExpenseCompensationAndBenefitsShareBasedCompensationCost_17B0A443A1AE8F7FA92C6478716F0302" xlink:type="locator" />
    <link:presentationArc order="7" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ComponentsOfDeferredTaxAssetsAbstract_4C39191E328B1A7A1EF76478716E5931" xlink:to="loc_us-gaap_DeferredTaxAssetsTaxDeferredExpenseCompensationAndBenefitsShareBasedCompensationCost_17B0A443A1AE8F7FA92C6478716F0302" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_DeferredTaxAssetsGoodwillAndIntangibleAssets" xlink:label="loc_us-gaap_DeferredTaxAssetsGoodwillAndIntangibleAssets_146E2A75F75B574C178A6478716F4DD3" xlink:type="locator" />
    <link:presentationArc order="8" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ComponentsOfDeferredTaxAssetsAbstract_4C39191E328B1A7A1EF76478716E5931" xlink:to="loc_us-gaap_DeferredTaxAssetsGoodwillAndIntangibleAssets_146E2A75F75B574C178A6478716F4DD3" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_DeferredTaxAssetsOther" xlink:label="loc_us-gaap_DeferredTaxAssetsOther_81280803DF08FBDA520D6478716FD9A3" xlink:type="locator" />
    <link:presentationArc order="9" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ComponentsOfDeferredTaxAssetsAbstract_4C39191E328B1A7A1EF76478716E5931" xlink:to="loc_us-gaap_DeferredTaxAssetsOther_81280803DF08FBDA520D6478716FD9A3" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_DeferredTaxAssetsGross" xlink:label="loc_us-gaap_DeferredTaxAssetsGross_CCAE2CF35E53F94ACCA36478716F6DD4" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2003/role/totalLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ComponentsOfDeferredTaxAssetsAndLiabilitiesAbstract_54C8A1009928883402F46478716E1A45" xlink:to="loc_us-gaap_DeferredTaxAssetsGross_CCAE2CF35E53F94ACCA36478716F6DD4" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_DeferredTaxAssetsValuationAllowance" xlink:label="loc_us-gaap_DeferredTaxAssetsValuationAllowance_FF468036241D7B5200BD6478716FC103" xlink:type="locator" />
    <link:presentationArc order="3" preferredLabel="http://www.xbrl.org/2009/role/negatedLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ComponentsOfDeferredTaxAssetsAndLiabilitiesAbstract_54C8A1009928883402F46478716E1A45" xlink:to="loc_us-gaap_DeferredTaxAssetsValuationAllowance_FF468036241D7B5200BD6478716FC103" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_DeferredTaxAssetsNet" xlink:label="loc_us-gaap_DeferredTaxAssetsNet_686A661C57ECE19037C96478716F6770" xlink:type="locator" />
    <link:presentationArc order="4" preferredLabel="http://www.xbrl.org/2003/role/totalLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ComponentsOfDeferredTaxAssetsAndLiabilitiesAbstract_54C8A1009928883402F46478716E1A45" xlink:to="loc_us-gaap_DeferredTaxAssetsNet_686A661C57ECE19037C96478716F6770" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ComponentsOfDeferredTaxLiabilitiesAbstract" xlink:label="loc_us-gaap_ComponentsOfDeferredTaxLiabilitiesAbstract_8759FE4A0A1FD7C85B096478716FF9DC" xlink:type="locator" />
    <link:presentationArc order="5" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ComponentsOfDeferredTaxAssetsAndLiabilitiesAbstract_54C8A1009928883402F46478716E1A45" xlink:to="loc_us-gaap_ComponentsOfDeferredTaxLiabilitiesAbstract_8759FE4A0A1FD7C85B096478716FF9DC" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_DeferredTaxLiabilitiesGoodwillAndIntangibleAssetsIntangibleAssets" xlink:label="loc_us-gaap_DeferredTaxLiabilitiesGoodwillAndIntangibleAssetsIntangibleAssets_FEE12F97CDC13A1A83676478716F7A8D" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2009/role/negatedLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ComponentsOfDeferredTaxLiabilitiesAbstract_8759FE4A0A1FD7C85B096478716FF9DC" xlink:to="loc_us-gaap_DeferredTaxLiabilitiesGoodwillAndIntangibleAssetsIntangibleAssets_FEE12F97CDC13A1A83676478716F7A8D" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_DeferredTaxLiabilitiesPrepaidExpenses" xlink:label="loc_us-gaap_DeferredTaxLiabilitiesPrepaidExpenses_110DB2016B0EAF9635F26478716F9E91" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2009/role/negatedLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ComponentsOfDeferredTaxLiabilitiesAbstract_8759FE4A0A1FD7C85B096478716FF9DC" xlink:to="loc_us-gaap_DeferredTaxLiabilitiesPrepaidExpenses_110DB2016B0EAF9635F26478716F9E91" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_DeferredTaxLiabilitiesDeferredExpenseCapitalizedSoftware" xlink:label="loc_us-gaap_DeferredTaxLiabilitiesDeferredExpenseCapitalizedSoftware_907B618893922E6648856478716F2FCB" xlink:type="locator" />
    <link:presentationArc order="3" preferredLabel="http://www.xbrl.org/2009/role/negatedLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ComponentsOfDeferredTaxLiabilitiesAbstract_8759FE4A0A1FD7C85B096478716FF9DC" xlink:to="loc_us-gaap_DeferredTaxLiabilitiesDeferredExpenseCapitalizedSoftware_907B618893922E6648856478716F2FCB" xlink:type="arc" />
    <link:loc xlink:href="atvi-20161231.xsd#atvi_DeferredTaxLiabilitiesStateTaxes" xlink:label="loc_atvi_DeferredTaxLiabilitiesStateTaxes_7180F4DC61B6608FEA1D6478716FAFC1" xlink:type="locator" />
    <link:presentationArc order="4" preferredLabel="http://www.xbrl.org/2009/role/negatedTerseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ComponentsOfDeferredTaxLiabilitiesAbstract_8759FE4A0A1FD7C85B096478716FF9DC" xlink:to="loc_atvi_DeferredTaxLiabilitiesStateTaxes_7180F4DC61B6608FEA1D6478716FAFC1" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_DeferredTaxLiabilitiesOther" xlink:label="loc_us-gaap_DeferredTaxLiabilitiesOther_DC006E03D3EEB309A50D6478716FD2A6" xlink:type="locator" />
    <link:presentationArc order="5" preferredLabel="http://www.xbrl.org/2009/role/negatedTerseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ComponentsOfDeferredTaxLiabilitiesAbstract_8759FE4A0A1FD7C85B096478716FF9DC" xlink:to="loc_us-gaap_DeferredTaxLiabilitiesOther_DC006E03D3EEB309A50D6478716FD2A6" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_DeferredTaxLiabilities" xlink:label="loc_us-gaap_DeferredTaxLiabilities_48C75734F0E96B70FA216478716FE789" xlink:type="locator" />
    <link:presentationArc order="6" preferredLabel="http://www.xbrl.org/2009/role/negatedTotalLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ComponentsOfDeferredTaxLiabilitiesAbstract_8759FE4A0A1FD7C85B096478716FF9DC" xlink:to="loc_us-gaap_DeferredTaxLiabilities_48C75734F0E96B70FA216478716FE789" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_DeferredTaxAssetsLiabilitiesNet" xlink:label="loc_us-gaap_DeferredTaxAssetsLiabilitiesNet_F067056735F954F20D8B64787170579D" xlink:type="locator" />
    <link:presentationArc order="6" preferredLabel="http://www.xbrl.org/2003/role/totalLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ComponentsOfDeferredTaxAssetsAndLiabilitiesAbstract_54C8A1009928883402F46478716E1A45" xlink:to="loc_us-gaap_DeferredTaxAssetsLiabilitiesNet_F067056735F954F20D8B64787170579D" xlink:type="arc" />
  </link:presentationLink>
  <link:presentationLink xlink:role="http://www.activision.com/role/IncomeTaxesEffectiveTaxRateReconciliationDetails" xlink:type="extended">
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_IncomeTaxDisclosureAbstract" xlink:label="loc_us-gaap_IncomeTaxDisclosureAbstract_FA5E1F1A3B013578F3D869164B1F04DE" xlink:type="locator" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_EffectiveIncomeTaxRateContinuingOperationsTaxRateReconciliationAbstract" xlink:label="loc_us-gaap_EffectiveIncomeTaxRateContinuingOperationsTaxRateReconciliationAbstract_8E45AB147CFCAB1343C769164B1F8A23" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_IncomeTaxDisclosureAbstract_FA5E1F1A3B013578F3D869164B1F04DE" xlink:to="loc_us-gaap_EffectiveIncomeTaxRateContinuingOperationsTaxRateReconciliationAbstract_8E45AB147CFCAB1343C769164B1F8A23" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_IncomeTaxReconciliationIncomeTaxExpenseBenefitAtFederalStatutoryIncomeTaxRate" xlink:label="loc_us-gaap_IncomeTaxReconciliationIncomeTaxExpenseBenefitAtFederalStatutoryIncomeTaxRate_A738F5B86EEC00481C1169164B1F2D9F" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_EffectiveIncomeTaxRateContinuingOperationsTaxRateReconciliationAbstract_8E45AB147CFCAB1343C769164B1F8A23" xlink:to="loc_us-gaap_IncomeTaxReconciliationIncomeTaxExpenseBenefitAtFederalStatutoryIncomeTaxRate_A738F5B86EEC00481C1169164B1F2D9F" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_EffectiveIncomeTaxRateReconciliationAtFederalStatutoryIncomeTaxRate" xlink:label="loc_us-gaap_EffectiveIncomeTaxRateReconciliationAtFederalStatutoryIncomeTaxRate_A2C94BBC55FED91E52AD69164B1F7457" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_EffectiveIncomeTaxRateContinuingOperationsTaxRateReconciliationAbstract_8E45AB147CFCAB1343C769164B1F8A23" xlink:to="loc_us-gaap_EffectiveIncomeTaxRateReconciliationAtFederalStatutoryIncomeTaxRate_A2C94BBC55FED91E52AD69164B1F7457" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_IncomeTaxReconciliationStateAndLocalIncomeTaxes" xlink:label="loc_us-gaap_IncomeTaxReconciliationStateAndLocalIncomeTaxes_225A774F0F200A7BF90069164B1F242E" xlink:type="locator" />
    <link:presentationArc order="3" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_EffectiveIncomeTaxRateContinuingOperationsTaxRateReconciliationAbstract_8E45AB147CFCAB1343C769164B1F8A23" xlink:to="loc_us-gaap_IncomeTaxReconciliationStateAndLocalIncomeTaxes_225A774F0F200A7BF90069164B1F242E" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_EffectiveIncomeTaxRateReconciliationStateAndLocalIncomeTaxes" xlink:label="loc_us-gaap_EffectiveIncomeTaxRateReconciliationStateAndLocalIncomeTaxes_89EFCCE21A3F0D9E1A2269164B1F7D81" xlink:type="locator" />
    <link:presentationArc order="4" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_EffectiveIncomeTaxRateContinuingOperationsTaxRateReconciliationAbstract_8E45AB147CFCAB1343C769164B1F8A23" xlink:to="loc_us-gaap_EffectiveIncomeTaxRateReconciliationStateAndLocalIncomeTaxes_89EFCCE21A3F0D9E1A2269164B1F7D81" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_IncomeTaxReconciliationTaxCreditsResearch" xlink:label="loc_us-gaap_IncomeTaxReconciliationTaxCreditsResearch_CA4D210DFC7E235B1F2A69164B1FEC98" xlink:type="locator" />
    <link:presentationArc order="5" preferredLabel="http://www.xbrl.org/2009/role/negatedLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_EffectiveIncomeTaxRateContinuingOperationsTaxRateReconciliationAbstract_8E45AB147CFCAB1343C769164B1F8A23" xlink:to="loc_us-gaap_IncomeTaxReconciliationTaxCreditsResearch_CA4D210DFC7E235B1F2A69164B1FEC98" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_EffectiveIncomeTaxRateReconciliationTaxCreditsResearch" xlink:label="loc_us-gaap_EffectiveIncomeTaxRateReconciliationTaxCreditsResearch_059AE2B3045B22688A6269164B1FE876" xlink:type="locator" />
    <link:presentationArc order="6" preferredLabel="http://www.xbrl.org/2009/role/negatedTerseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_EffectiveIncomeTaxRateContinuingOperationsTaxRateReconciliationAbstract_8E45AB147CFCAB1343C769164B1F8A23" xlink:to="loc_us-gaap_EffectiveIncomeTaxRateReconciliationTaxCreditsResearch_059AE2B3045B22688A6269164B1FE876" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_IncomeTaxReconciliationForeignIncomeTaxRateDifferential" xlink:label="loc_us-gaap_IncomeTaxReconciliationForeignIncomeTaxRateDifferential_9DCE8013FFB8FE81B1E069164B1FE845" xlink:type="locator" />
    <link:presentationArc order="7" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_EffectiveIncomeTaxRateContinuingOperationsTaxRateReconciliationAbstract_8E45AB147CFCAB1343C769164B1F8A23" xlink:to="loc_us-gaap_IncomeTaxReconciliationForeignIncomeTaxRateDifferential_9DCE8013FFB8FE81B1E069164B1FE845" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_EffectiveIncomeTaxRateReconciliationForeignIncomeTaxRateDifferential" xlink:label="loc_us-gaap_EffectiveIncomeTaxRateReconciliationForeignIncomeTaxRateDifferential_091EF1844A3E3D9A654769164B1FEE93" xlink:type="locator" />
    <link:presentationArc order="8" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_EffectiveIncomeTaxRateContinuingOperationsTaxRateReconciliationAbstract_8E45AB147CFCAB1343C769164B1F8A23" xlink:to="loc_us-gaap_EffectiveIncomeTaxRateReconciliationForeignIncomeTaxRateDifferential_091EF1844A3E3D9A654769164B1FEE93" xlink:type="arc" />
    <link:loc xlink:href="atvi-20161231.xsd#atvi_IncomeTaxReconciliationChangeInTaxReserve" xlink:label="loc_atvi_IncomeTaxReconciliationChangeInTaxReserve_85F8DE8612BD6C564AEF69164B1F0D4E" xlink:type="locator" />
    <link:presentationArc order="9" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_EffectiveIncomeTaxRateContinuingOperationsTaxRateReconciliationAbstract_8E45AB147CFCAB1343C769164B1F8A23" xlink:to="loc_atvi_IncomeTaxReconciliationChangeInTaxReserve_85F8DE8612BD6C564AEF69164B1F0D4E" xlink:type="arc" />
    <link:loc xlink:href="atvi-20161231.xsd#atvi_EffectiveIncomeTaxRateReconciliationChangeInTaxReserve" xlink:label="loc_atvi_EffectiveIncomeTaxRateReconciliationChangeInTaxReserve_E2931FA71620786DEBE669164B1F7115" xlink:type="locator" />
    <link:presentationArc order="10" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_EffectiveIncomeTaxRateContinuingOperationsTaxRateReconciliationAbstract_8E45AB147CFCAB1343C769164B1F8A23" xlink:to="loc_atvi_EffectiveIncomeTaxRateReconciliationChangeInTaxReserve_E2931FA71620786DEBE669164B1F7115" xlink:type="arc" />
    <link:loc xlink:href="atvi-20161231.xsd#atvi_NetOperatingLossTaxAttributeReceivedFromPurchaseTransaction" xlink:label="loc_atvi_NetOperatingLossTaxAttributeReceivedFromPurchaseTransaction_32B71509212885E8F25269164B1F0F9D" xlink:type="locator" />
    <link:presentationArc order="11" preferredLabel="http://www.xbrl.org/2009/role/negatedLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_EffectiveIncomeTaxRateContinuingOperationsTaxRateReconciliationAbstract_8E45AB147CFCAB1343C769164B1F8A23" xlink:to="loc_atvi_NetOperatingLossTaxAttributeReceivedFromPurchaseTransaction_32B71509212885E8F25269164B1F0F9D" xlink:type="arc" />
    <link:loc xlink:href="atvi-20161231.xsd#atvi_EffectiveIncomeTaxRateNOLPurchaseTransaction" xlink:label="loc_atvi_EffectiveIncomeTaxRateNOLPurchaseTransaction_A40EB629E1C3FBF290B369164B1F24C2" xlink:type="locator" />
    <link:presentationArc order="12" preferredLabel="http://www.xbrl.org/2009/role/negatedTerseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_EffectiveIncomeTaxRateContinuingOperationsTaxRateReconciliationAbstract_8E45AB147CFCAB1343C769164B1F8A23" xlink:to="loc_atvi_EffectiveIncomeTaxRateNOLPurchaseTransaction_A40EB629E1C3FBF290B369164B1F24C2" xlink:type="arc" />
    <link:loc xlink:href="atvi-20161231.xsd#atvi_EffectiveIncomeTaxRateReconciliationSharebasedCompensationExcessTaxBenefitAmount" xlink:label="loc_atvi_EffectiveIncomeTaxRateReconciliationSharebasedCompensationExcessTaxBenefitAmount_FD40A7483A2AC002237269164B1FAAE5" xlink:type="locator" />
    <link:presentationArc order="13" preferredLabel="http://www.xbrl.org/2009/role/negatedTerseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_EffectiveIncomeTaxRateContinuingOperationsTaxRateReconciliationAbstract_8E45AB147CFCAB1343C769164B1F8A23" xlink:to="loc_atvi_EffectiveIncomeTaxRateReconciliationSharebasedCompensationExcessTaxBenefitAmount_FD40A7483A2AC002237269164B1FAAE5" xlink:type="arc" />
    <link:loc xlink:href="atvi-20161231.xsd#atvi_EffectiveIncomeTaxRateReconciliationSharebasedCompensationExcessTaxBenefitPercent" xlink:label="loc_atvi_EffectiveIncomeTaxRateReconciliationSharebasedCompensationExcessTaxBenefitPercent_802CE9BA8BEA5CD915D269164B1FB56E" xlink:type="locator" />
    <link:presentationArc order="14" preferredLabel="http://www.xbrl.org/2009/role/negatedTerseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_EffectiveIncomeTaxRateContinuingOperationsTaxRateReconciliationAbstract_8E45AB147CFCAB1343C769164B1F8A23" xlink:to="loc_atvi_EffectiveIncomeTaxRateReconciliationSharebasedCompensationExcessTaxBenefitPercent_802CE9BA8BEA5CD915D269164B1FB56E" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_IncomeTaxReconciliationOtherAdjustments" xlink:label="loc_us-gaap_IncomeTaxReconciliationOtherAdjustments_33AEB002131F67A1FEE069164B1F8EDB" xlink:type="locator" />
    <link:presentationArc order="15" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_EffectiveIncomeTaxRateContinuingOperationsTaxRateReconciliationAbstract_8E45AB147CFCAB1343C769164B1F8A23" xlink:to="loc_us-gaap_IncomeTaxReconciliationOtherAdjustments_33AEB002131F67A1FEE069164B1F8EDB" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_EffectiveIncomeTaxRateReconciliationOtherAdjustments" xlink:label="loc_us-gaap_EffectiveIncomeTaxRateReconciliationOtherAdjustments_496D2722102E05E18ECD69164B1FF59D" xlink:type="locator" />
    <link:presentationArc order="16" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_EffectiveIncomeTaxRateContinuingOperationsTaxRateReconciliationAbstract_8E45AB147CFCAB1343C769164B1F8A23" xlink:to="loc_us-gaap_EffectiveIncomeTaxRateReconciliationOtherAdjustments_496D2722102E05E18ECD69164B1FF59D" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_IncomeTaxExpenseBenefit" xlink:label="loc_us-gaap_IncomeTaxExpenseBenefit_D27DDD60B19EFBC431B269164B1FF28C" xlink:type="locator" />
    <link:presentationArc order="17" preferredLabel="http://www.xbrl.org/2003/role/totalLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_EffectiveIncomeTaxRateContinuingOperationsTaxRateReconciliationAbstract_8E45AB147CFCAB1343C769164B1F8A23" xlink:to="loc_us-gaap_IncomeTaxExpenseBenefit_D27DDD60B19EFBC431B269164B1FF28C" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_EffectiveIncomeTaxRateContinuingOperations" xlink:label="loc_us-gaap_EffectiveIncomeTaxRateContinuingOperations_BE17BDB6F63AA9F1CA4D69164B1F69B7" xlink:type="locator" />
    <link:presentationArc order="18" preferredLabel="http://www.xbrl.org/2003/role/totalLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_EffectiveIncomeTaxRateContinuingOperationsTaxRateReconciliationAbstract_8E45AB147CFCAB1343C769164B1F8A23" xlink:to="loc_us-gaap_EffectiveIncomeTaxRateContinuingOperations_BE17BDB6F63AA9F1CA4D69164B1F69B7" xlink:type="arc" />
  </link:presentationLink>
  <link:presentationLink xlink:role="http://www.activision.com/role/IncomeTaxesIncomeLossBeforeIncomeTaxesAndIncomeTaxExpenseBenefitDetails" xlink:type="extended">
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_IncomeTaxDisclosureAbstract" xlink:label="loc_us-gaap_IncomeTaxDisclosureAbstract_9E38F191F34CCF1FD7AF6E83BD87597E" xlink:type="locator" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesMinorityInterestAndIncomeLossFromEquityMethodInvestmentsAbstract" xlink:label="loc_us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesMinorityInterestAndIncomeLossFromEquityMethodInvestmentsAbstract_FAB7F1743BFA89D799C06E83BD875E28" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_IncomeTaxDisclosureAbstract_9E38F191F34CCF1FD7AF6E83BD87597E" xlink:to="loc_us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesMinorityInterestAndIncomeLossFromEquityMethodInvestmentsAbstract_FAB7F1743BFA89D799C06E83BD875E28" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesDomestic" xlink:label="loc_us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesDomestic_836C7F405449C893DC506E83BD8767C7" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesMinorityInterestAndIncomeLossFromEquityMethodInvestmentsAbstract_FAB7F1743BFA89D799C06E83BD875E28" xlink:to="loc_us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesDomestic_836C7F405449C893DC506E83BD8767C7" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesForeign" xlink:label="loc_us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesForeign_8E21205CF0E23F4B644C6E83BD8DC1B3" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesMinorityInterestAndIncomeLossFromEquityMethodInvestmentsAbstract_FAB7F1743BFA89D799C06E83BD875E28" xlink:to="loc_us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesForeign_8E21205CF0E23F4B644C6E83BD8DC1B3" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesMinorityInterestAndIncomeLossFromEquityMethodInvestments" xlink:label="loc_us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesMinorityInterestAndIncomeLossFromEquityMethodInvestments_ED524C90B9C593B1E91A6E83BD8D2619" xlink:type="locator" />
    <link:presentationArc order="3" preferredLabel="http://www.xbrl.org/2003/role/totalLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesMinorityInterestAndIncomeLossFromEquityMethodInvestmentsAbstract_FAB7F1743BFA89D799C06E83BD875E28" xlink:to="loc_us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesMinorityInterestAndIncomeLossFromEquityMethodInvestments_ED524C90B9C593B1E91A6E83BD8D2619" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_IncomeTaxExpenseBenefitContinuingOperationsAbstract" xlink:label="loc_us-gaap_IncomeTaxExpenseBenefitContinuingOperationsAbstract_3799F9B5518A0F004EE96E83BD8DA862" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_IncomeTaxDisclosureAbstract_9E38F191F34CCF1FD7AF6E83BD87597E" xlink:to="loc_us-gaap_IncomeTaxExpenseBenefitContinuingOperationsAbstract_3799F9B5518A0F004EE96E83BD8DA862" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_CurrentIncomeTaxExpenseBenefitContinuingOperationsAbstract" xlink:label="loc_us-gaap_CurrentIncomeTaxExpenseBenefitContinuingOperationsAbstract_7604B08A86080F15DF836E83BD8D539F" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_IncomeTaxExpenseBenefitContinuingOperationsAbstract_3799F9B5518A0F004EE96E83BD8DA862" xlink:to="loc_us-gaap_CurrentIncomeTaxExpenseBenefitContinuingOperationsAbstract_7604B08A86080F15DF836E83BD8D539F" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_CurrentFederalTaxExpenseBenefit" xlink:label="loc_us-gaap_CurrentFederalTaxExpenseBenefit_B83A5F7C6CD54E364FFA6E83BD8D0C36" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_CurrentIncomeTaxExpenseBenefitContinuingOperationsAbstract_7604B08A86080F15DF836E83BD8D539F" xlink:to="loc_us-gaap_CurrentFederalTaxExpenseBenefit_B83A5F7C6CD54E364FFA6E83BD8D0C36" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_CurrentStateAndLocalTaxExpenseBenefit" xlink:label="loc_us-gaap_CurrentStateAndLocalTaxExpenseBenefit_30A60B52D1D6B4B17A746E83BD8D9B8A" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_CurrentIncomeTaxExpenseBenefitContinuingOperationsAbstract_7604B08A86080F15DF836E83BD8D539F" xlink:to="loc_us-gaap_CurrentStateAndLocalTaxExpenseBenefit_30A60B52D1D6B4B17A746E83BD8D9B8A" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_CurrentForeignTaxExpenseBenefit" xlink:label="loc_us-gaap_CurrentForeignTaxExpenseBenefit_CABD78A30C21D0979C256E83BD8D1192" xlink:type="locator" />
    <link:presentationArc order="3" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_CurrentIncomeTaxExpenseBenefitContinuingOperationsAbstract_7604B08A86080F15DF836E83BD8D539F" xlink:to="loc_us-gaap_CurrentForeignTaxExpenseBenefit_CABD78A30C21D0979C256E83BD8D1192" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_CurrentIncomeTaxExpenseBenefit" xlink:label="loc_us-gaap_CurrentIncomeTaxExpenseBenefit_19B8B2AF7239CE66CF556E83BD8DB1D2" xlink:type="locator" />
    <link:presentationArc order="4" preferredLabel="http://www.xbrl.org/2003/role/totalLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_CurrentIncomeTaxExpenseBenefitContinuingOperationsAbstract_7604B08A86080F15DF836E83BD8D539F" xlink:to="loc_us-gaap_CurrentIncomeTaxExpenseBenefit_19B8B2AF7239CE66CF556E83BD8DB1D2" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_DeferredIncomeTaxExpenseBenefitContinuingOperationsAbstract" xlink:label="loc_us-gaap_DeferredIncomeTaxExpenseBenefitContinuingOperationsAbstract_95B41F119B577B8C20EC6E83BD8D49BC" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_IncomeTaxExpenseBenefitContinuingOperationsAbstract_3799F9B5518A0F004EE96E83BD8DA862" xlink:to="loc_us-gaap_DeferredIncomeTaxExpenseBenefitContinuingOperationsAbstract_95B41F119B577B8C20EC6E83BD8D49BC" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_DeferredFederalIncomeTaxExpenseBenefit" xlink:label="loc_us-gaap_DeferredFederalIncomeTaxExpenseBenefit_AE6D46AA494B1DC770596E83BD8D8736" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_DeferredIncomeTaxExpenseBenefitContinuingOperationsAbstract_95B41F119B577B8C20EC6E83BD8D49BC" xlink:to="loc_us-gaap_DeferredFederalIncomeTaxExpenseBenefit_AE6D46AA494B1DC770596E83BD8D8736" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_DeferredStateAndLocalIncomeTaxExpenseBenefit" xlink:label="loc_us-gaap_DeferredStateAndLocalIncomeTaxExpenseBenefit_37D5C3B3A105B8DF75EC6E83BD8D4870" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_DeferredIncomeTaxExpenseBenefitContinuingOperationsAbstract_95B41F119B577B8C20EC6E83BD8D49BC" xlink:to="loc_us-gaap_DeferredStateAndLocalIncomeTaxExpenseBenefit_37D5C3B3A105B8DF75EC6E83BD8D4870" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_DeferredForeignIncomeTaxExpenseBenefit" xlink:label="loc_us-gaap_DeferredForeignIncomeTaxExpenseBenefit_11C502EF1C676014F1F46E83BD8D6E2C" xlink:type="locator" />
    <link:presentationArc order="3" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_DeferredIncomeTaxExpenseBenefitContinuingOperationsAbstract_95B41F119B577B8C20EC6E83BD8D49BC" xlink:to="loc_us-gaap_DeferredForeignIncomeTaxExpenseBenefit_11C502EF1C676014F1F46E83BD8D6E2C" xlink:type="arc" />
    <link:loc xlink:href="atvi-20161231.xsd#atvi_DeferredIncomeTaxExpenseBenefitNetOfValuationReserve" xlink:label="loc_atvi_DeferredIncomeTaxExpenseBenefitNetOfValuationReserve_349FE07564736D09A01E6E83BD8D8045" xlink:type="locator" />
    <link:presentationArc order="4" preferredLabel="http://www.xbrl.org/2003/role/totalLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_DeferredIncomeTaxExpenseBenefitContinuingOperationsAbstract_95B41F119B577B8C20EC6E83BD8D49BC" xlink:to="loc_atvi_DeferredIncomeTaxExpenseBenefitNetOfValuationReserve_349FE07564736D09A01E6E83BD8D8045" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_IncomeTaxExpenseBenefit" xlink:label="loc_us-gaap_IncomeTaxExpenseBenefit_2A4D38A42B87C55882076E83BD8E2E7E" xlink:type="locator" />
    <link:presentationArc order="3" preferredLabel="http://www.xbrl.org/2003/role/totalLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_IncomeTaxExpenseBenefitContinuingOperationsAbstract_3799F9B5518A0F004EE96E83BD8DA862" xlink:to="loc_us-gaap_IncomeTaxExpenseBenefit_2A4D38A42B87C55882076E83BD8E2E7E" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_AdjustmentsToAdditionalPaidInCapitalAbstract" xlink:label="loc_us-gaap_AdjustmentsToAdditionalPaidInCapitalAbstract_F7E27668FA8FB68C80E96E83BD8E4BDF" xlink:type="locator" />
    <link:presentationArc order="4" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_IncomeTaxExpenseBenefitContinuingOperationsAbstract_3799F9B5518A0F004EE96E83BD8DA862" xlink:to="loc_us-gaap_AdjustmentsToAdditionalPaidInCapitalAbstract_F7E27668FA8FB68C80E96E83BD8E4BDF" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_AdjustmentsToAdditionalPaidInCapitalTaxEffectFromShareBasedCompensation" xlink:label="loc_us-gaap_AdjustmentsToAdditionalPaidInCapitalTaxEffectFromShareBasedCompensation_0278C7523161D7DBF0B36E88D47C7718" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/verboseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_AdjustmentsToAdditionalPaidInCapitalAbstract_F7E27668FA8FB68C80E96E83BD8E4BDF" xlink:to="loc_us-gaap_AdjustmentsToAdditionalPaidInCapitalTaxEffectFromShareBasedCompensation_0278C7523161D7DBF0B36E88D47C7718" xlink:type="arc" />
  </link:presentationLink>
  <link:presentationLink xlink:role="http://www.activision.com/role/IncomeTaxesNarrativeDetails" xlink:type="extended">
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_IncomeTaxDisclosureAbstract" xlink:label="loc_us-gaap_IncomeTaxDisclosureAbstract_CBB0A23FFC3E04CD9D9E54A284570876" xlink:type="locator" />
    <link:loc xlink:href="atvi-20161231.xsd#atvi_IncomeTaxesTable" xlink:label="loc_atvi_IncomeTaxesTable_27E5C2FC3422300E68CD54A284576CF2" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_IncomeTaxDisclosureAbstract_CBB0A23FFC3E04CD9D9E54A284570876" xlink:to="loc_atvi_IncomeTaxesTable_27E5C2FC3422300E68CD54A284576CF2" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_CounterpartyNameAxis" xlink:label="loc_us-gaap_CounterpartyNameAxis_035D673A33BAD591FD0754A2845708B1" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_atvi_IncomeTaxesTable_27E5C2FC3422300E68CD54A284576CF2" xlink:to="loc_us-gaap_CounterpartyNameAxis_035D673A33BAD591FD0754A2845708B1" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_RepurchaseAgreementCounterpartyNameDomain" xlink:label="loc_us-gaap_RepurchaseAgreementCounterpartyNameDomain_761BDCA12EC34FF9750454A28458E322" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_CounterpartyNameAxis_035D673A33BAD591FD0754A2845708B1" xlink:to="loc_us-gaap_RepurchaseAgreementCounterpartyNameDomain_761BDCA12EC34FF9750454A28458E322" xlink:type="arc" />
    <link:loc xlink:href="atvi-20161231.xsd#atvi_NewVHMember" xlink:label="loc_atvi_NewVHMember_6433734439AA4A0C6C5D54A28459C25A" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_RepurchaseAgreementCounterpartyNameDomain_761BDCA12EC34FF9750454A28458E322" xlink:to="loc_atvi_NewVHMember_6433734439AA4A0C6C5D54A28459C25A" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_StatementScenarioAxis" xlink:label="loc_us-gaap_StatementScenarioAxis_1A0E0471FEA11F51D83554A284599BEE" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_atvi_IncomeTaxesTable_27E5C2FC3422300E68CD54A284576CF2" xlink:to="loc_us-gaap_StatementScenarioAxis_1A0E0471FEA11F51D83554A284599BEE" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ScenarioUnspecifiedDomain" xlink:label="loc_us-gaap_ScenarioUnspecifiedDomain_FBC2A8298E2C29CA7C2154A2845925BC" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_StatementScenarioAxis_1A0E0471FEA11F51D83554A284599BEE" xlink:to="loc_us-gaap_ScenarioUnspecifiedDomain_FBC2A8298E2C29CA7C2154A2845925BC" xlink:type="arc" />
    <link:loc xlink:href="atvi-20161231.xsd#atvi_ExpectedMember" xlink:label="loc_atvi_ExpectedMember_1F83E350E0C250ECA56F54A28459708E" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ScenarioUnspecifiedDomain_FBC2A8298E2C29CA7C2154A2845925BC" xlink:to="loc_atvi_ExpectedMember_1F83E350E0C250ECA56F54A28459708E" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_TaxCreditCarryforwardAxis" xlink:label="loc_us-gaap_TaxCreditCarryforwardAxis_D930018B617033011A6654A2845919EA" xlink:type="locator" />
    <link:presentationArc order="3" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_atvi_IncomeTaxesTable_27E5C2FC3422300E68CD54A284576CF2" xlink:to="loc_us-gaap_TaxCreditCarryforwardAxis_D930018B617033011A6654A2845919EA" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_TaxCreditCarryforwardNameDomain" xlink:label="loc_us-gaap_TaxCreditCarryforwardNameDomain_914D8F209D05682B4EE554A2845932DE" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_TaxCreditCarryforwardAxis_D930018B617033011A6654A2845919EA" xlink:to="loc_us-gaap_TaxCreditCarryforwardNameDomain_914D8F209D05682B4EE554A2845932DE" xlink:type="arc" />
    <link:loc xlink:href="atvi-20161231.xsd#atvi_FederalMember" xlink:label="loc_atvi_FederalMember_303ED8FAC4E4502F181854A2845AB6F0" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_TaxCreditCarryforwardNameDomain_914D8F209D05682B4EE554A2845932DE" xlink:to="loc_atvi_FederalMember_303ED8FAC4E4502F181854A2845AB6F0" xlink:type="arc" />
    <link:loc xlink:href="atvi-20161231.xsd#atvi_StateMember" xlink:label="loc_atvi_StateMember_EDC7A3289C61BF91CA6254A2845A9E07" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_TaxCreditCarryforwardNameDomain_914D8F209D05682B4EE554A2845932DE" xlink:to="loc_atvi_StateMember_EDC7A3289C61BF91CA6254A2845A9E07" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_BusinessAcquisitionAxis" xlink:label="loc_us-gaap_BusinessAcquisitionAxis_1730AA84B69BD771955454A2845A586F" xlink:type="locator" />
    <link:presentationArc order="4" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_atvi_IncomeTaxesTable_27E5C2FC3422300E68CD54A284576CF2" xlink:to="loc_us-gaap_BusinessAcquisitionAxis_1730AA84B69BD771955454A2845A586F" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_BusinessAcquisitionAcquireeDomain" xlink:label="loc_us-gaap_BusinessAcquisitionAcquireeDomain_E786C37DE6CC6317770D54A2845A99A9" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_BusinessAcquisitionAxis_1730AA84B69BD771955454A2845A586F" xlink:to="loc_us-gaap_BusinessAcquisitionAcquireeDomain_E786C37DE6CC6317770D54A2845A99A9" xlink:type="arc" />
    <link:loc xlink:href="atvi-20161231.xsd#atvi_KingDigitalEntertainmentMember" xlink:label="loc_atvi_KingDigitalEntertainmentMember_D9CB0DD5573872E50C9054A2845AB146" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/verboseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_BusinessAcquisitionAcquireeDomain_E786C37DE6CC6317770D54A2845A99A9" xlink:to="loc_atvi_KingDigitalEntertainmentMember_D9CB0DD5573872E50C9054A2845AB146" xlink:type="arc" />
    <link:loc xlink:href="atvi-20161231.xsd#atvi_IncomeTaxLineItems" xlink:label="loc_atvi_IncomeTaxLineItems_1A267045B0EAC88266C154A2845B1ED7" xlink:type="locator" />
    <link:presentationArc order="5" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_atvi_IncomeTaxesTable_27E5C2FC3422300E68CD54A284576CF2" xlink:to="loc_atvi_IncomeTaxLineItems_1A267045B0EAC88266C154A2845B1ED7" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_OperatingLossCarryforwards" xlink:label="loc_us-gaap_OperatingLossCarryforwards_5C6FA40782D40B15DA8F54A2845CB82D" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_atvi_IncomeTaxLineItems_1A267045B0EAC88266C154A2845B1ED7" xlink:to="loc_us-gaap_OperatingLossCarryforwards_5C6FA40782D40B15DA8F54A2845CB82D" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_IncomeTaxExpenseBenefit" xlink:label="loc_us-gaap_IncomeTaxExpenseBenefit_70CAFE3E6B860FAE8E6E54A2845CFAEC" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_atvi_IncomeTaxLineItems_1A267045B0EAC88266C154A2845B1ED7" xlink:to="loc_us-gaap_IncomeTaxExpenseBenefit_70CAFE3E6B860FAE8E6E54A2845CFAEC" xlink:type="arc" />
    <link:loc xlink:href="atvi-20161231.xsd#atvi_NOLIndemnificationAmount" xlink:label="loc_atvi_NOLIndemnificationAmount_BEE8A49B2880BEB7D2B354A2845C36D8" xlink:type="locator" />
    <link:presentationArc order="3" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_atvi_IncomeTaxLineItems_1A267045B0EAC88266C154A2845B1ED7" xlink:to="loc_atvi_NOLIndemnificationAmount_BEE8A49B2880BEB7D2B354A2845C36D8" xlink:type="arc" />
    <link:loc xlink:href="atvi-20161231.xsd#atvi_NetOperatingLossUtilizedCumulative" xlink:label="loc_atvi_NetOperatingLossUtilizedCumulative_4467BF2C639B03B6254554A2845C8F29" xlink:type="locator" />
    <link:presentationArc order="4" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_atvi_IncomeTaxLineItems_1A267045B0EAC88266C154A2845B1ED7" xlink:to="loc_atvi_NetOperatingLossUtilizedCumulative_4467BF2C639B03B6254554A2845C8F29" xlink:type="arc" />
    <link:loc xlink:href="atvi-20161231.xsd#atvi_IndemnificationAssetRecordedInOtherAssets" xlink:label="loc_atvi_IndemnificationAssetRecordedInOtherAssets_BE42C5456122037D644354A2845CDDC2" xlink:type="locator" />
    <link:presentationArc order="5" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_atvi_IncomeTaxLineItems_1A267045B0EAC88266C154A2845B1ED7" xlink:to="loc_atvi_IndemnificationAssetRecordedInOtherAssets_BE42C5456122037D644354A2845CDDC2" xlink:type="arc" />
    <link:loc xlink:href="atvi-20161231.xsd#atvi_IndemnificationAssetRecordedInTreasuryStock" xlink:label="loc_atvi_IndemnificationAssetRecordedInTreasuryStock_B6FB124042D217CF42DD54A2845CDC22" xlink:type="locator" />
    <link:presentationArc order="6" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_atvi_IncomeTaxLineItems_1A267045B0EAC88266C154A2845B1ED7" xlink:to="loc_atvi_IndemnificationAssetRecordedInTreasuryStock_B6FB124042D217CF42DD54A2845CDC22" xlink:type="arc" />
    <link:loc xlink:href="atvi-20161231.xsd#atvi_NetOperatingLossUtilized" xlink:label="loc_atvi_NetOperatingLossUtilized_11C903862541DB5E99B754A2845C32CE" xlink:type="locator" />
    <link:presentationArc order="7" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_atvi_IncomeTaxLineItems_1A267045B0EAC88266C154A2845B1ED7" xlink:to="loc_atvi_NetOperatingLossUtilized_11C903862541DB5E99B754A2845C32CE" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_OperatingLossCarryforwardsValuationAllowance" xlink:label="loc_us-gaap_OperatingLossCarryforwardsValuationAllowance_C8E91AA767ED37B597A554A2845C03CC" xlink:type="locator" />
    <link:presentationArc order="8" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_atvi_IncomeTaxLineItems_1A267045B0EAC88266C154A2845B1ED7" xlink:to="loc_us-gaap_OperatingLossCarryforwardsValuationAllowance_C8E91AA767ED37B597A554A2845C03CC" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_TaxCreditCarryforwardAmount" xlink:label="loc_us-gaap_TaxCreditCarryforwardAmount_D241B7E3BA52C8B7B48954A2845D9622" xlink:type="locator" />
    <link:presentationArc order="9" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_atvi_IncomeTaxLineItems_1A267045B0EAC88266C154A2845B1ED7" xlink:to="loc_us-gaap_TaxCreditCarryforwardAmount_D241B7E3BA52C8B7B48954A2845D9622" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_DeferredTaxAssetsOperatingLossCarryforwardsStateAndLocal" xlink:label="loc_us-gaap_DeferredTaxAssetsOperatingLossCarryforwardsStateAndLocal_F2EC6158C8DD4653554554A2845D9AB4" xlink:type="locator" />
    <link:presentationArc order="10" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_atvi_IncomeTaxLineItems_1A267045B0EAC88266C154A2845B1ED7" xlink:to="loc_us-gaap_DeferredTaxAssetsOperatingLossCarryforwardsStateAndLocal_F2EC6158C8DD4653554554A2845D9AB4" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_DeferredTaxAssetsOperatingLossCarryforwardsForeign" xlink:label="loc_us-gaap_DeferredTaxAssetsOperatingLossCarryforwardsForeign_23F6DF7E5E39A931509F54A2845D8604" xlink:type="locator" />
    <link:presentationArc order="11" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_atvi_IncomeTaxLineItems_1A267045B0EAC88266C154A2845B1ED7" xlink:to="loc_us-gaap_DeferredTaxAssetsOperatingLossCarryforwardsForeign_23F6DF7E5E39A931509F54A2845D8604" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_UndistributedEarningsOfForeignSubsidiaries" xlink:label="loc_us-gaap_UndistributedEarningsOfForeignSubsidiaries_F45468A1BD6C5D319AB254A2845D0664" xlink:type="locator" />
    <link:presentationArc order="12" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_atvi_IncomeTaxLineItems_1A267045B0EAC88266C154A2845B1ED7" xlink:to="loc_us-gaap_UndistributedEarningsOfForeignSubsidiaries_F45468A1BD6C5D319AB254A2845D0664" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_UnrecognizedTaxBenefitsIncreasesResultingFromAcquisition" xlink:label="loc_us-gaap_UnrecognizedTaxBenefitsIncreasesResultingFromAcquisition_3267378E78A55899765354A2845E601C" xlink:type="locator" />
    <link:presentationArc order="13" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_atvi_IncomeTaxLineItems_1A267045B0EAC88266C154A2845B1ED7" xlink:to="loc_us-gaap_UnrecognizedTaxBenefitsIncreasesResultingFromAcquisition_3267378E78A55899765354A2845E601C" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_UnrecognizedTaxBenefits" xlink:label="loc_us-gaap_UnrecognizedTaxBenefits_B71EE6CC0F15268AEC0554A2845ED783" xlink:type="locator" />
    <link:presentationArc order="14" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_atvi_IncomeTaxLineItems_1A267045B0EAC88266C154A2845B1ED7" xlink:to="loc_us-gaap_UnrecognizedTaxBenefits_B71EE6CC0F15268AEC0554A2845ED783" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_UnrecognizedTaxBenefitsThatWouldImpactEffectiveTaxRate" xlink:label="loc_us-gaap_UnrecognizedTaxBenefitsThatWouldImpactEffectiveTaxRate_7D40C6F2AEBD1CE99D9D54A2845E2742" xlink:type="locator" />
    <link:presentationArc order="15" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_atvi_IncomeTaxLineItems_1A267045B0EAC88266C154A2845B1ED7" xlink:to="loc_us-gaap_UnrecognizedTaxBenefitsThatWouldImpactEffectiveTaxRate_7D40C6F2AEBD1CE99D9D54A2845E2742" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_UnrecognizedTaxBenefitsIncomeTaxPenaltiesAndInterestAccrued" xlink:label="loc_us-gaap_UnrecognizedTaxBenefitsIncomeTaxPenaltiesAndInterestAccrued_8DC366A6A11960BAF7F754A2845EF3B6" xlink:type="locator" />
    <link:presentationArc order="16" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_atvi_IncomeTaxLineItems_1A267045B0EAC88266C154A2845B1ED7" xlink:to="loc_us-gaap_UnrecognizedTaxBenefitsIncomeTaxPenaltiesAndInterestAccrued_8DC366A6A11960BAF7F754A2845EF3B6" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_UnrecognizedTaxBenefitsInterestOnIncomeTaxesExpense" xlink:label="loc_us-gaap_UnrecognizedTaxBenefitsInterestOnIncomeTaxesExpense_DC00F9DC8648CCDBBEAE54A2845E2D22" xlink:type="locator" />
    <link:presentationArc order="17" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_atvi_IncomeTaxLineItems_1A267045B0EAC88266C154A2845B1ED7" xlink:to="loc_us-gaap_UnrecognizedTaxBenefitsInterestOnIncomeTaxesExpense_DC00F9DC8648CCDBBEAE54A2845E2D22" xlink:type="arc" />
  </link:presentationLink>
  <link:presentationLink xlink:role="http://www.activision.com/role/IncomeTaxesReconciliationOfTotalGrossUnrecognizedTaxBenefitsDetails" xlink:type="extended">
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_IncomeTaxDisclosureAbstract" xlink:label="loc_us-gaap_IncomeTaxDisclosureAbstract_44FE4328DB0DF1AF8E3FC193E0E87FFC" xlink:type="locator" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ReconciliationOfUnrecognizedTaxBenefitsExcludingAmountsPertainingToExaminedTaxReturnsRollForward" xlink:label="loc_us-gaap_ReconciliationOfUnrecognizedTaxBenefitsExcludingAmountsPertainingToExaminedTaxReturnsRollForward_6AA5FE1713299E227604C193E0E8CD04" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_IncomeTaxDisclosureAbstract_44FE4328DB0DF1AF8E3FC193E0E87FFC" xlink:to="loc_us-gaap_ReconciliationOfUnrecognizedTaxBenefitsExcludingAmountsPertainingToExaminedTaxReturnsRollForward_6AA5FE1713299E227604C193E0E8CD04" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_UnrecognizedTaxBenefits" xlink:label="loc_us-gaap_UnrecognizedTaxBenefits_8B58CF8B866E99321E1BC193E0E8362E" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/periodStartLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ReconciliationOfUnrecognizedTaxBenefitsExcludingAmountsPertainingToExaminedTaxReturnsRollForward_6AA5FE1713299E227604C193E0E8CD04" xlink:to="loc_us-gaap_UnrecognizedTaxBenefits_8B58CF8B866E99321E1BC193E0E8362E" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_UnrecognizedTaxBenefitsIncreasesResultingFromPriorPeriodTaxPositions" xlink:label="loc_us-gaap_UnrecognizedTaxBenefitsIncreasesResultingFromPriorPeriodTaxPositions_B6C648B62781BEA7BCAEC193E0E82FEB" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ReconciliationOfUnrecognizedTaxBenefitsExcludingAmountsPertainingToExaminedTaxReturnsRollForward_6AA5FE1713299E227604C193E0E8CD04" xlink:to="loc_us-gaap_UnrecognizedTaxBenefitsIncreasesResultingFromPriorPeriodTaxPositions_B6C648B62781BEA7BCAEC193E0E82FEB" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_UnrecognizedTaxBenefitsDecreasesResultingFromPriorPeriodTaxPositions" xlink:label="loc_us-gaap_UnrecognizedTaxBenefitsDecreasesResultingFromPriorPeriodTaxPositions_BA9E665AB66AAEDBB78EC193E0E8793F" xlink:type="locator" />
    <link:presentationArc order="3" preferredLabel="http://www.xbrl.org/2009/role/negatedLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ReconciliationOfUnrecognizedTaxBenefitsExcludingAmountsPertainingToExaminedTaxReturnsRollForward_6AA5FE1713299E227604C193E0E8CD04" xlink:to="loc_us-gaap_UnrecognizedTaxBenefitsDecreasesResultingFromPriorPeriodTaxPositions_BA9E665AB66AAEDBB78EC193E0E8793F" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_UnrecognizedTaxBenefitsIncreasesResultingFromCurrentPeriodTaxPositions" xlink:label="loc_us-gaap_UnrecognizedTaxBenefitsIncreasesResultingFromCurrentPeriodTaxPositions_DB1B23C6BFB01384555EC193E0E873B5" xlink:type="locator" />
    <link:presentationArc order="4" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ReconciliationOfUnrecognizedTaxBenefitsExcludingAmountsPertainingToExaminedTaxReturnsRollForward_6AA5FE1713299E227604C193E0E8CD04" xlink:to="loc_us-gaap_UnrecognizedTaxBenefitsIncreasesResultingFromCurrentPeriodTaxPositions_DB1B23C6BFB01384555EC193E0E873B5" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_UnrecognizedTaxBenefitsIncreasesResultingFromSettlementsWithTaxingAuthorities" xlink:label="loc_us-gaap_UnrecognizedTaxBenefitsIncreasesResultingFromSettlementsWithTaxingAuthorities_9EAAC94E6627EDFB75F6C193E0E983E8" xlink:type="locator" />
    <link:presentationArc order="5" preferredLabel="http://www.xbrl.org/2009/role/negatedTerseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ReconciliationOfUnrecognizedTaxBenefitsExcludingAmountsPertainingToExaminedTaxReturnsRollForward_6AA5FE1713299E227604C193E0E8CD04" xlink:to="loc_us-gaap_UnrecognizedTaxBenefitsIncreasesResultingFromSettlementsWithTaxingAuthorities_9EAAC94E6627EDFB75F6C193E0E983E8" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_UnrecognizedTaxBenefitsReductionsResultingFromLapseOfApplicableStatuteOfLimitations" xlink:label="loc_us-gaap_UnrecognizedTaxBenefitsReductionsResultingFromLapseOfApplicableStatuteOfLimitations_DEED8E8CE80DAA598135C193E0E996FE" xlink:type="locator" />
    <link:presentationArc order="6" preferredLabel="http://www.xbrl.org/2009/role/negatedLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ReconciliationOfUnrecognizedTaxBenefitsExcludingAmountsPertainingToExaminedTaxReturnsRollForward_6AA5FE1713299E227604C193E0E8CD04" xlink:to="loc_us-gaap_UnrecognizedTaxBenefitsReductionsResultingFromLapseOfApplicableStatuteOfLimitations_DEED8E8CE80DAA598135C193E0E996FE" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_UnrecognizedTaxBenefits" xlink:label="loc_us-gaap_UnrecognizedTaxBenefits_27A23D5E533DE2080517C193E0E93B59" xlink:type="locator" />
    <link:presentationArc order="7" preferredLabel="http://www.xbrl.org/2003/role/periodEndLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ReconciliationOfUnrecognizedTaxBenefitsExcludingAmountsPertainingToExaminedTaxReturnsRollForward_6AA5FE1713299E227604C193E0E8CD04" xlink:to="loc_us-gaap_UnrecognizedTaxBenefits_27A23D5E533DE2080517C193E0E93B59" xlink:type="arc" />
  </link:presentationLink>
  <link:presentationLink xlink:role="http://www.activision.com/role/IncomeTaxesTables" xlink:type="extended">
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_IncomeTaxDisclosureAbstract" xlink:label="loc_us-gaap_IncomeTaxDisclosureAbstract_084ED782E90CF70B2233B712AF00B808" xlink:type="locator" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ScheduleOfComponentsOfIncomeTaxExpenseBenefitTableTextBlock" xlink:label="loc_us-gaap_ScheduleOfComponentsOfIncomeTaxExpenseBenefitTableTextBlock_9815409DB1282CDC8214B712AF009B11" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_IncomeTaxDisclosureAbstract_084ED782E90CF70B2233B712AF00B808" xlink:to="loc_us-gaap_ScheduleOfComponentsOfIncomeTaxExpenseBenefitTableTextBlock_9815409DB1282CDC8214B712AF009B11" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ScheduleOfEffectiveIncomeTaxRateReconciliationTableTextBlock" xlink:label="loc_us-gaap_ScheduleOfEffectiveIncomeTaxRateReconciliationTableTextBlock_7B1CAEAA1480E553C79DB712AF008867" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_IncomeTaxDisclosureAbstract_084ED782E90CF70B2233B712AF00B808" xlink:to="loc_us-gaap_ScheduleOfEffectiveIncomeTaxRateReconciliationTableTextBlock_7B1CAEAA1480E553C79DB712AF008867" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ScheduleOfDeferredTaxAssetsAndLiabilitiesTableTextBlock" xlink:label="loc_us-gaap_ScheduleOfDeferredTaxAssetsAndLiabilitiesTableTextBlock_FB22EDE47E570E0E0F46B712AF00FC23" xlink:type="locator" />
    <link:presentationArc order="3" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_IncomeTaxDisclosureAbstract_084ED782E90CF70B2233B712AF00B808" xlink:to="loc_us-gaap_ScheduleOfDeferredTaxAssetsAndLiabilitiesTableTextBlock_FB22EDE47E570E0E0F46B712AF00FC23" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_SummaryOfIncomeTaxContingenciesTextBlock" xlink:label="loc_us-gaap_SummaryOfIncomeTaxContingenciesTextBlock_B03B18E759616BC97DADB712AF000CFA" xlink:type="locator" />
    <link:presentationArc order="4" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_IncomeTaxDisclosureAbstract_084ED782E90CF70B2233B712AF00B808" xlink:to="loc_us-gaap_SummaryOfIncomeTaxContingenciesTextBlock_B03B18E759616BC97DADB712AF000CFA" xlink:type="arc" />
  </link:presentationLink>
  <link:presentationLink xlink:role="http://www.activision.com/role/IntangibleAssetsNet" xlink:type="extended">
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_IntangibleAssetsNetExcludingGoodwillAbstract" xlink:label="loc_us-gaap_IntangibleAssetsNetExcludingGoodwillAbstract_16DC122679E919EA1685B712AEB71110" xlink:type="locator" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_IntangibleAssetsDisclosureTextBlock" xlink:label="loc_us-gaap_IntangibleAssetsDisclosureTextBlock_7E25C5CDC42086360623B712AEB77E5D" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_IntangibleAssetsNetExcludingGoodwillAbstract_16DC122679E919EA1685B712AEB71110" xlink:to="loc_us-gaap_IntangibleAssetsDisclosureTextBlock_7E25C5CDC42086360623B712AEB77E5D" xlink:type="arc" />
  </link:presentationLink>
  <link:presentationLink xlink:role="http://www.activision.com/role/IntangibleAssetsNetDetails" xlink:type="extended">
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_IntangibleAssetsNetExcludingGoodwillAbstract" xlink:label="loc_us-gaap_IntangibleAssetsNetExcludingGoodwillAbstract_4451D16F78413C94BB626DC078ABA1ED" xlink:type="locator" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_IntangibleAssetsNetExcludingGoodwill" xlink:label="loc_us-gaap_IntangibleAssetsNetExcludingGoodwill_807D72A85D7ACEF0DE286DC078B2F4CC" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/totalLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_IntangibleAssetsNetExcludingGoodwillAbstract_4451D16F78413C94BB626DC078ABA1ED" xlink:to="loc_us-gaap_IntangibleAssetsNetExcludingGoodwill_807D72A85D7ACEF0DE286DC078B2F4CC" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ScheduleOfAcquiredFiniteLivedIntangibleAssetByMajorClassTable" xlink:label="loc_us-gaap_ScheduleOfAcquiredFiniteLivedIntangibleAssetByMajorClassTable_7CED8CA0F69D8C5284FB6DC078ABFAA6" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_IntangibleAssetsNetExcludingGoodwillAbstract_4451D16F78413C94BB626DC078ABA1ED" xlink:to="loc_us-gaap_ScheduleOfAcquiredFiniteLivedIntangibleAssetByMajorClassTable_7CED8CA0F69D8C5284FB6DC078ABFAA6" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis" xlink:label="loc_us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis_EF5C14F3F4C8F18F35B76DC078ABF029" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ScheduleOfAcquiredFiniteLivedIntangibleAssetByMajorClassTable_7CED8CA0F69D8C5284FB6DC078ABFAA6" xlink:to="loc_us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis_EF5C14F3F4C8F18F35B76DC078ABF029" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_FiniteLivedIntangibleAssetsMajorClassNameDomain" xlink:label="loc_us-gaap_FiniteLivedIntangibleAssetsMajorClassNameDomain_07782C8DAB52E4A833686DC078AB429E" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis_EF5C14F3F4C8F18F35B76DC078ABF029" xlink:to="loc_us-gaap_FiniteLivedIntangibleAssetsMajorClassNameDomain_07782C8DAB52E4A833686DC078AB429E" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_LicensingAgreementsMember" xlink:label="loc_us-gaap_LicensingAgreementsMember_72E25A64530A2DD53CB96DC078AB3944" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_FiniteLivedIntangibleAssetsMajorClassNameDomain_07782C8DAB52E4A833686DC078AB429E" xlink:to="loc_us-gaap_LicensingAgreementsMember_72E25A64530A2DD53CB96DC078AB3944" xlink:type="arc" />
    <link:loc xlink:href="atvi-20161231.xsd#atvi_InternallyDevelopedFranchisesMember" xlink:label="loc_atvi_InternallyDevelopedFranchisesMember_D1B7653D0D050A12931D6DC078AB9F9C" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_FiniteLivedIntangibleAssetsMajorClassNameDomain_07782C8DAB52E4A833686DC078AB429E" xlink:to="loc_atvi_InternallyDevelopedFranchisesMember_D1B7653D0D050A12931D6DC078AB9F9C" xlink:type="arc" />
    <link:loc xlink:href="atvi-20161231.xsd#atvi_DevelopedSoftwareMember" xlink:label="loc_atvi_DevelopedSoftwareMember_57EEDDEC1D364AD03B1E6DC078ABE05A" xlink:type="locator" />
    <link:presentationArc order="3" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_FiniteLivedIntangibleAssetsMajorClassNameDomain_07782C8DAB52E4A833686DC078AB429E" xlink:to="loc_atvi_DevelopedSoftwareMember_57EEDDEC1D364AD03B1E6DC078ABE05A" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_CustomerRelatedIntangibleAssetsMember" xlink:label="loc_us-gaap_CustomerRelatedIntangibleAssetsMember_51F13BD646D9732AD1956DC078ABCD90" xlink:type="locator" />
    <link:presentationArc order="4" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_FiniteLivedIntangibleAssetsMajorClassNameDomain_07782C8DAB52E4A833686DC078AB429E" xlink:to="loc_us-gaap_CustomerRelatedIntangibleAssetsMember_51F13BD646D9732AD1956DC078ABCD90" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_TradeNamesMember" xlink:label="loc_us-gaap_TradeNamesMember_15F5FDB9865BDB9B08DE6DC078AB12A5" xlink:type="locator" />
    <link:presentationArc order="5" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_FiniteLivedIntangibleAssetsMajorClassNameDomain_07782C8DAB52E4A833686DC078AB429E" xlink:to="loc_us-gaap_TradeNamesMember_15F5FDB9865BDB9B08DE6DC078AB12A5" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_OtherIntangibleAssetsMember" xlink:label="loc_us-gaap_OtherIntangibleAssetsMember_F0FB61F3C5E46093297A6DC078AB4CF7" xlink:type="locator" />
    <link:presentationArc order="6" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_FiniteLivedIntangibleAssetsMajorClassNameDomain_07782C8DAB52E4A833686DC078AB429E" xlink:to="loc_us-gaap_OtherIntangibleAssetsMember_F0FB61F3C5E46093297A6DC078AB4CF7" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_RangeAxis" xlink:label="loc_us-gaap_RangeAxis_E825CE62EEEC135F10A66DC078AB36AD" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ScheduleOfAcquiredFiniteLivedIntangibleAssetByMajorClassTable_7CED8CA0F69D8C5284FB6DC078ABFAA6" xlink:to="loc_us-gaap_RangeAxis_E825CE62EEEC135F10A66DC078AB36AD" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_RangeMember" xlink:label="loc_us-gaap_RangeMember_BF4682152D44AAB1C03A6DC078AB18D1" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_RangeAxis_E825CE62EEEC135F10A66DC078AB36AD" xlink:to="loc_us-gaap_RangeMember_BF4682152D44AAB1C03A6DC078AB18D1" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_MinimumMember" xlink:label="loc_us-gaap_MinimumMember_9A0AFD720BA808700AB86DC078ABAB0E" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_RangeMember_BF4682152D44AAB1C03A6DC078AB18D1" xlink:to="loc_us-gaap_MinimumMember_9A0AFD720BA808700AB86DC078ABAB0E" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_MaximumMember" xlink:label="loc_us-gaap_MaximumMember_5F47EB803A2EA67C45026DC078ACD3C5" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_RangeMember_BF4682152D44AAB1C03A6DC078AB18D1" xlink:to="loc_us-gaap_MaximumMember_5F47EB803A2EA67C45026DC078ACD3C5" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_AcquiredFiniteLivedIntangibleAssetsLineItems" xlink:label="loc_us-gaap_AcquiredFiniteLivedIntangibleAssetsLineItems_E5D9C733616D1BBA5BA96DC078AC3453" xlink:type="locator" />
    <link:presentationArc order="3" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ScheduleOfAcquiredFiniteLivedIntangibleAssetByMajorClassTable_7CED8CA0F69D8C5284FB6DC078ABFAA6" xlink:to="loc_us-gaap_AcquiredFiniteLivedIntangibleAssetsLineItems_E5D9C733616D1BBA5BA96DC078AC3453" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_FiniteLivedIntangibleAssetUsefulLife" xlink:label="loc_us-gaap_FiniteLivedIntangibleAssetUsefulLife_CC4AAFC4250AD583A6D26DC078B182B3" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_AcquiredFiniteLivedIntangibleAssetsLineItems_E5D9C733616D1BBA5BA96DC078AC3453" xlink:to="loc_us-gaap_FiniteLivedIntangibleAssetUsefulLife_CC4AAFC4250AD583A6D26DC078B182B3" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_FiniteLivedIntangibleAssetsGross" xlink:label="loc_us-gaap_FiniteLivedIntangibleAssetsGross_AB54E7E5E2374F7DABF16DC078B14A31" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_AcquiredFiniteLivedIntangibleAssetsLineItems_E5D9C733616D1BBA5BA96DC078AC3453" xlink:to="loc_us-gaap_FiniteLivedIntangibleAssetsGross_AB54E7E5E2374F7DABF16DC078B14A31" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_FiniteLivedIntangibleAssetsAccumulatedAmortization" xlink:label="loc_us-gaap_FiniteLivedIntangibleAssetsAccumulatedAmortization_D3F2A8DAD5EC1FF638A26DC078B18ECC" xlink:type="locator" />
    <link:presentationArc order="3" preferredLabel="http://www.xbrl.org/2009/role/negatedLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_AcquiredFiniteLivedIntangibleAssetsLineItems_E5D9C733616D1BBA5BA96DC078AC3453" xlink:to="loc_us-gaap_FiniteLivedIntangibleAssetsAccumulatedAmortization_D3F2A8DAD5EC1FF638A26DC078B18ECC" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_FiniteLivedIntangibleAssetsNet" xlink:label="loc_us-gaap_FiniteLivedIntangibleAssetsNet_507F253F3CFB00BBC47E6DC078B14672" xlink:type="locator" />
    <link:presentationArc order="4" preferredLabel="http://www.xbrl.org/2003/role/totalLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_AcquiredFiniteLivedIntangibleAssetsLineItems_E5D9C733616D1BBA5BA96DC078AC3453" xlink:to="loc_us-gaap_FiniteLivedIntangibleAssetsNet_507F253F3CFB00BBC47E6DC078B14672" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ScheduleOfAcquiredIndefiniteLivedIntangibleAssetsByMajorClassTable" xlink:label="loc_us-gaap_ScheduleOfAcquiredIndefiniteLivedIntangibleAssetsByMajorClassTable_67BDAE691C33EAB7BB346DC078B1C39C" xlink:type="locator" />
    <link:presentationArc order="3" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_IntangibleAssetsNetExcludingGoodwillAbstract_4451D16F78413C94BB626DC078ABA1ED" xlink:to="loc_us-gaap_ScheduleOfAcquiredIndefiniteLivedIntangibleAssetsByMajorClassTable_67BDAE691C33EAB7BB346DC078B1C39C" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_IndefiniteLivedIntangibleAssetsByMajorClassAxis" xlink:label="loc_us-gaap_IndefiniteLivedIntangibleAssetsByMajorClassAxis_B8E9A16824DC4F0E34496DC078B1E2B8" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ScheduleOfAcquiredIndefiniteLivedIntangibleAssetsByMajorClassTable_67BDAE691C33EAB7BB346DC078B1C39C" xlink:to="loc_us-gaap_IndefiniteLivedIntangibleAssetsByMajorClassAxis_B8E9A16824DC4F0E34496DC078B1E2B8" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_IndefiniteLivedIntangibleAssetsMajorClassNameDomain" xlink:label="loc_us-gaap_IndefiniteLivedIntangibleAssetsMajorClassNameDomain_8996C474700736CD410B6DC078B138D3" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_IndefiniteLivedIntangibleAssetsByMajorClassAxis_B8E9A16824DC4F0E34496DC078B1E2B8" xlink:to="loc_us-gaap_IndefiniteLivedIntangibleAssetsMajorClassNameDomain_8996C474700736CD410B6DC078B138D3" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_TrademarksMember" xlink:label="loc_us-gaap_TrademarksMember_C83B85FEB56F25647E4C6DC078B1856E" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_IndefiniteLivedIntangibleAssetsMajorClassNameDomain_8996C474700736CD410B6DC078B138D3" xlink:to="loc_us-gaap_TrademarksMember_C83B85FEB56F25647E4C6DC078B1856E" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_TradeNamesMember" xlink:label="loc_us-gaap_TradeNamesMember_50E02C37504E6A1E88FD6DC078B11E51" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2003/role/verboseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_IndefiniteLivedIntangibleAssetsMajorClassNameDomain_8996C474700736CD410B6DC078B138D3" xlink:to="loc_us-gaap_TradeNamesMember_50E02C37504E6A1E88FD6DC078B11E51" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_AcquiredIndefiniteLivedIntangibleAssetsLineItems" xlink:label="loc_us-gaap_AcquiredIndefiniteLivedIntangibleAssetsLineItems_8A61A3A95727427362906DC078B1CD2F" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ScheduleOfAcquiredIndefiniteLivedIntangibleAssetsByMajorClassTable_67BDAE691C33EAB7BB346DC078B1C39C" xlink:to="loc_us-gaap_AcquiredIndefiniteLivedIntangibleAssetsLineItems_8A61A3A95727427362906DC078B1CD2F" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_IndefiniteLivedIntangibleAssetsExcludingGoodwill" xlink:label="loc_us-gaap_IndefiniteLivedIntangibleAssetsExcludingGoodwill_FC0AC32957A9F94FC5A16DC078B11A73" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/positiveLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_AcquiredIndefiniteLivedIntangibleAssetsLineItems_8A61A3A95727427362906DC078B1CD2F" xlink:to="loc_us-gaap_IndefiniteLivedIntangibleAssetsExcludingGoodwill_FC0AC32957A9F94FC5A16DC078B11A73" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_AmortizationOfDeferredChargesAbstract" xlink:label="loc_us-gaap_AmortizationOfDeferredChargesAbstract_4FBC392EDBA49F29716E6DC078B2CFEA" xlink:type="locator" />
    <link:presentationArc order="4" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_IntangibleAssetsNetExcludingGoodwillAbstract_4451D16F78413C94BB626DC078ABA1ED" xlink:to="loc_us-gaap_AmortizationOfDeferredChargesAbstract_4FBC392EDBA49F29716E6DC078B2CFEA" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_AmortizationOfIntangibleAssets" xlink:label="loc_us-gaap_AmortizationOfIntangibleAssets_169ED41C031F74D884DA6DC078B23B77" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_AmortizationOfDeferredChargesAbstract_4FBC392EDBA49F29716E6DC078B2CFEA" xlink:to="loc_us-gaap_AmortizationOfIntangibleAssets_169ED41C031F74D884DA6DC078B23B77" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ImpairmentOfIntangibleAssetsExcludingGoodwill" xlink:label="loc_us-gaap_ImpairmentOfIntangibleAssetsExcludingGoodwill_AB8CA08E36B00848689C6DC078B27210" xlink:type="locator" />
    <link:presentationArc order="5" preferredLabel="http://www.xbrl.org/2009/role/negatedLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_IntangibleAssetsNetExcludingGoodwillAbstract_4451D16F78413C94BB626DC078ABA1ED" xlink:to="loc_us-gaap_ImpairmentOfIntangibleAssetsExcludingGoodwill_AB8CA08E36B00848689C6DC078B27210" xlink:type="arc" />
  </link:presentationLink>
  <link:presentationLink xlink:role="http://www.activision.com/role/IntangibleAssetsNetFutureAmortizationScheduleDetails" xlink:type="extended">
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_IntangibleAssetsNetExcludingGoodwillAbstract" xlink:label="loc_us-gaap_IntangibleAssetsNetExcludingGoodwillAbstract_87131E5D74CC37AABE2F3DD13500FD4D" xlink:type="locator" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_FiniteLivedIntangibleAssetsFutureAmortizationExpenseAbstract" xlink:label="loc_us-gaap_FiniteLivedIntangibleAssetsFutureAmortizationExpenseAbstract_683E1870ECF7AE856E8B3D76800B9D4C" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_IntangibleAssetsNetExcludingGoodwillAbstract_87131E5D74CC37AABE2F3DD13500FD4D" xlink:to="loc_us-gaap_FiniteLivedIntangibleAssetsFutureAmortizationExpenseAbstract_683E1870ECF7AE856E8B3D76800B9D4C" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseNextTwelveMonths" xlink:label="loc_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseNextTwelveMonths_3CD7AEAFC7D6EA7310693D76800B08BA" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_FiniteLivedIntangibleAssetsFutureAmortizationExpenseAbstract_683E1870ECF7AE856E8B3D76800B9D4C" xlink:to="loc_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseNextTwelveMonths_3CD7AEAFC7D6EA7310693D76800B08BA" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseYearTwo" xlink:label="loc_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseYearTwo_7496FE982B73CE2EDAF13D76800CD12C" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_FiniteLivedIntangibleAssetsFutureAmortizationExpenseAbstract_683E1870ECF7AE856E8B3D76800B9D4C" xlink:to="loc_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseYearTwo_7496FE982B73CE2EDAF13D76800CD12C" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseYearThree" xlink:label="loc_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseYearThree_CEAA459CE0F72D1554BD3D76800C0A65" xlink:type="locator" />
    <link:presentationArc order="3" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_FiniteLivedIntangibleAssetsFutureAmortizationExpenseAbstract_683E1870ECF7AE856E8B3D76800B9D4C" xlink:to="loc_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseYearThree_CEAA459CE0F72D1554BD3D76800C0A65" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseYearFour" xlink:label="loc_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseYearFour_51ED9285DAD92372FFD83D76800C9E26" xlink:type="locator" />
    <link:presentationArc order="4" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_FiniteLivedIntangibleAssetsFutureAmortizationExpenseAbstract_683E1870ECF7AE856E8B3D76800B9D4C" xlink:to="loc_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseYearFour_51ED9285DAD92372FFD83D76800C9E26" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseYearFive" xlink:label="loc_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseYearFive_C929B29FB0C11C84A8DB3D76800C16A1" xlink:type="locator" />
    <link:presentationArc order="5" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_FiniteLivedIntangibleAssetsFutureAmortizationExpenseAbstract_683E1870ECF7AE856E8B3D76800B9D4C" xlink:to="loc_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseYearFive_C929B29FB0C11C84A8DB3D76800C16A1" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseAfterYearFive" xlink:label="loc_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseAfterYearFive_5E31B335CDAF926CCC083D76800C9123" xlink:type="locator" />
    <link:presentationArc order="6" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_FiniteLivedIntangibleAssetsFutureAmortizationExpenseAbstract_683E1870ECF7AE856E8B3D76800B9D4C" xlink:to="loc_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseAfterYearFive_5E31B335CDAF926CCC083D76800C9123" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_FiniteLivedIntangibleAssetsNet" xlink:label="loc_us-gaap_FiniteLivedIntangibleAssetsNet_C94D6D7900BA9AFC08C53D76800C55B0" xlink:type="locator" />
    <link:presentationArc order="7" preferredLabel="http://www.xbrl.org/2003/role/totalLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_FiniteLivedIntangibleAssetsFutureAmortizationExpenseAbstract_683E1870ECF7AE856E8B3D76800B9D4C" xlink:to="loc_us-gaap_FiniteLivedIntangibleAssetsNet_C94D6D7900BA9AFC08C53D76800C55B0" xlink:type="arc" />
  </link:presentationLink>
  <link:presentationLink xlink:role="http://www.activision.com/role/IntangibleAssetsNetTables" xlink:type="extended">
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_IntangibleAssetsNetExcludingGoodwillAbstract" xlink:label="loc_us-gaap_IntangibleAssetsNetExcludingGoodwillAbstract_76511CFEE30022CB90EFB712AF4F93C9" xlink:type="locator" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ScheduleOfFiniteLivedIntangibleAssetsTableTextBlock" xlink:label="loc_us-gaap_ScheduleOfFiniteLivedIntangibleAssetsTableTextBlock_FCCE706FAC7E333F400EB712AF4F8F32" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_IntangibleAssetsNetExcludingGoodwillAbstract_76511CFEE30022CB90EFB712AF4F93C9" xlink:to="loc_us-gaap_ScheduleOfFiniteLivedIntangibleAssetsTableTextBlock_FCCE706FAC7E333F400EB712AF4F8F32" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ScheduleOfIndefiniteLivedIntangibleAssetsTableTextBlock" xlink:label="loc_us-gaap_ScheduleOfIndefiniteLivedIntangibleAssetsTableTextBlock_3A1719E43129A75CCB30B712AF4FD0AC" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_IntangibleAssetsNetExcludingGoodwillAbstract_76511CFEE30022CB90EFB712AF4F93C9" xlink:to="loc_us-gaap_ScheduleOfIndefiniteLivedIntangibleAssetsTableTextBlock_3A1719E43129A75CCB30B712AF4FD0AC" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ScheduleofFiniteLivedIntangibleAssetsFutureAmortizationExpenseTableTextBlock" xlink:label="loc_us-gaap_ScheduleofFiniteLivedIntangibleAssetsFutureAmortizationExpenseTableTextBlock_49C2F17AAC8D5F880907B712AF4F1036" xlink:type="locator" />
    <link:presentationArc order="3" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_IntangibleAssetsNetExcludingGoodwillAbstract_76511CFEE30022CB90EFB712AF4F93C9" xlink:to="loc_us-gaap_ScheduleofFiniteLivedIntangibleAssetsFutureAmortizationExpenseTableTextBlock_49C2F17AAC8D5F880907B712AF4F1036" xlink:type="arc" />
  </link:presentationLink>
  <link:presentationLink xlink:role="http://www.activision.com/role/InventoriesNet" xlink:type="extended">
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_InventoryDisclosureAbstract" xlink:label="loc_us-gaap_InventoryDisclosureAbstract_49E8144BF0D7CAD9C2C0B712AD32F98A" xlink:type="locator" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_InventoryDisclosureTextBlock" xlink:label="loc_us-gaap_InventoryDisclosureTextBlock_B48B03286D8F52A251D3B712AD321835" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_InventoryDisclosureAbstract_49E8144BF0D7CAD9C2C0B712AD32F98A" xlink:to="loc_us-gaap_InventoryDisclosureTextBlock_B48B03286D8F52A251D3B712AD321835" xlink:type="arc" />
  </link:presentationLink>
  <link:presentationLink xlink:role="http://www.activision.com/role/InventoriesNetDetails" xlink:type="extended">
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_InventoryDisclosureAbstract" xlink:label="loc_us-gaap_InventoryDisclosureAbstract_35AED3E915F4AED3B589B712AD393A66" xlink:type="locator" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_InventoryFinishedGoodsNetOfReserves" xlink:label="loc_us-gaap_InventoryFinishedGoodsNetOfReserves_4FEE3A8659C6C57BD86DB712AD39F918" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_InventoryDisclosureAbstract_35AED3E915F4AED3B589B712AD393A66" xlink:to="loc_us-gaap_InventoryFinishedGoodsNetOfReserves_4FEE3A8659C6C57BD86DB712AD39F918" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_InventoryRawMaterialsNetOfReserves" xlink:label="loc_us-gaap_InventoryRawMaterialsNetOfReserves_35FA52A0A348A4E3BA33B712AD39DB32" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_InventoryDisclosureAbstract_35AED3E915F4AED3B589B712AD393A66" xlink:to="loc_us-gaap_InventoryRawMaterialsNetOfReserves_35FA52A0A348A4E3BA33B712AD39DB32" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_InventoryNet" xlink:label="loc_us-gaap_InventoryNet_EB2A0F43A54A49B59CEFB712AD39F58D" xlink:type="locator" />
    <link:presentationArc order="3" preferredLabel="http://www.xbrl.org/2003/role/totalLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_InventoryDisclosureAbstract_35AED3E915F4AED3B589B712AD393A66" xlink:to="loc_us-gaap_InventoryNet_EB2A0F43A54A49B59CEFB712AD39F58D" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_InventoryValuationReserves" xlink:label="loc_us-gaap_InventoryValuationReserves_391283150178E53D2020B712AD39BD35" xlink:type="locator" />
    <link:presentationArc order="4" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_InventoryDisclosureAbstract_35AED3E915F4AED3B589B712AD393A66" xlink:to="loc_us-gaap_InventoryValuationReserves_391283150178E53D2020B712AD39BD35" xlink:type="arc" />
  </link:presentationLink>
  <link:presentationLink xlink:role="http://www.activision.com/role/InventoriesNetTables" xlink:type="extended">
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_InventoryDisclosureAbstract" xlink:label="loc_us-gaap_InventoryDisclosureAbstract_47C211697AFBCA400879B712ACA1475F" xlink:type="locator" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ScheduleOfInventoryCurrentTableTextBlock" xlink:label="loc_us-gaap_ScheduleOfInventoryCurrentTableTextBlock_539255E40788FBCD05B9B712ACA1F694" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_InventoryDisclosureAbstract_47C211697AFBCA400879B712ACA1475F" xlink:to="loc_us-gaap_ScheduleOfInventoryCurrentTableTextBlock_539255E40788FBCD05B9B712ACA1F694" xlink:type="arc" />
  </link:presentationLink>
  <link:presentationLink xlink:role="http://www.activision.com/role/OperatingSegmentsAndGeographicRegion" xlink:type="extended">
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_SegmentReportingAbstract" xlink:label="loc_us-gaap_SegmentReportingAbstract_166B1F65F12A65DCCDBFB712ACB4D2A7" xlink:type="locator" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_SegmentReportingDisclosureTextBlock" xlink:label="loc_us-gaap_SegmentReportingDisclosureTextBlock_A3883C44FF73D52A90A6B712ACB4CCD8" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_SegmentReportingAbstract_166B1F65F12A65DCCDBFB712ACB4D2A7" xlink:to="loc_us-gaap_SegmentReportingDisclosureTextBlock_A3883C44FF73D52A90A6B712ACB4CCD8" xlink:type="arc" />
  </link:presentationLink>
  <link:presentationLink xlink:role="http://www.activision.com/role/OperatingSegmentsAndGeographicRegionDetails" xlink:type="extended">
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_SegmentReportingAbstract" xlink:label="loc_us-gaap_SegmentReportingAbstract_7043C258ABD58AD7E3366D6D895B1048" xlink:type="locator" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_NumberOfReportableSegments" xlink:label="loc_us-gaap_NumberOfReportableSegments_BA76AF4E3DC98B1C49BB6D6D895BCA7F" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_SegmentReportingAbstract_7043C258ABD58AD7E3366D6D895B1048" xlink:to="loc_us-gaap_NumberOfReportableSegments_BA76AF4E3DC98B1C49BB6D6D895BCA7F" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ScheduleOfSegmentReportingInformationBySegmentTable" xlink:label="loc_us-gaap_ScheduleOfSegmentReportingInformationBySegmentTable_8FB3C676AA1A470F75A66D6D895B3456" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_SegmentReportingAbstract_7043C258ABD58AD7E3366D6D895B1048" xlink:to="loc_us-gaap_ScheduleOfSegmentReportingInformationBySegmentTable_8FB3C676AA1A470F75A66D6D895B3456" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ConsolidationItemsAxis" xlink:label="loc_us-gaap_ConsolidationItemsAxis_F9E643336D0D5D4B92AC6D6D895BE0FE" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ScheduleOfSegmentReportingInformationBySegmentTable_8FB3C676AA1A470F75A66D6D895B3456" xlink:to="loc_us-gaap_ConsolidationItemsAxis_F9E643336D0D5D4B92AC6D6D895BE0FE" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ConsolidationItemsDomain" xlink:label="loc_us-gaap_ConsolidationItemsDomain_3F8592DC6FF99AF3CFEB6D6D895BD743" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ConsolidationItemsAxis_F9E643336D0D5D4B92AC6D6D895BE0FE" xlink:to="loc_us-gaap_ConsolidationItemsDomain_3F8592DC6FF99AF3CFEB6D6D895BD743" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_OperatingSegmentsMember" xlink:label="loc_us-gaap_OperatingSegmentsMember_67BED05261DE39A386296D6D895C6C7C" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ConsolidationItemsDomain_3F8592DC6FF99AF3CFEB6D6D895BD743" xlink:to="loc_us-gaap_OperatingSegmentsMember_67BED05261DE39A386296D6D895C6C7C" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_MaterialReconcilingItemsMember" xlink:label="loc_us-gaap_MaterialReconcilingItemsMember_8A4D194099864B1529866D6D895CA63F" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ConsolidationItemsDomain_3F8592DC6FF99AF3CFEB6D6D895BD743" xlink:to="loc_us-gaap_MaterialReconcilingItemsMember_8A4D194099864B1529866D6D895CA63F" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_StatementBusinessSegmentsAxis" xlink:label="loc_us-gaap_StatementBusinessSegmentsAxis_2F21C79EEE672E2BAAD76D6D895C08E0" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ScheduleOfSegmentReportingInformationBySegmentTable_8FB3C676AA1A470F75A66D6D895B3456" xlink:to="loc_us-gaap_StatementBusinessSegmentsAxis_2F21C79EEE672E2BAAD76D6D895C08E0" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_SegmentDomain" xlink:label="loc_us-gaap_SegmentDomain_C9515036218CF541B1946D6D895CF998" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_StatementBusinessSegmentsAxis_2F21C79EEE672E2BAAD76D6D895C08E0" xlink:to="loc_us-gaap_SegmentDomain_C9515036218CF541B1946D6D895CF998" xlink:type="arc" />
    <link:loc xlink:href="atvi-20161231.xsd#atvi_ActivisionMember" xlink:label="loc_atvi_ActivisionMember_0A2AA6C2BA7C43C7B00A6D6D895CFD75" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_SegmentDomain_C9515036218CF541B1946D6D895CF998" xlink:to="loc_atvi_ActivisionMember_0A2AA6C2BA7C43C7B00A6D6D895CFD75" xlink:type="arc" />
    <link:loc xlink:href="atvi-20161231.xsd#atvi_BlizzardMember" xlink:label="loc_atvi_BlizzardMember_3F5575B2BD9BB653FED46D6D895CE464" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_SegmentDomain_C9515036218CF541B1946D6D895CF998" xlink:to="loc_atvi_BlizzardMember_3F5575B2BD9BB653FED46D6D895CE464" xlink:type="arc" />
    <link:loc xlink:href="atvi-20161231.xsd#atvi_KingDigitalEntertainmentMember" xlink:label="loc_atvi_KingDigitalEntertainmentMember_548EC5F18CE61FCD82FD6D6D895C296F" xlink:type="locator" />
    <link:presentationArc order="3" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_SegmentDomain_C9515036218CF541B1946D6D895CF998" xlink:to="loc_atvi_KingDigitalEntertainmentMember_548EC5F18CE61FCD82FD6D6D895C296F" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_CorporateAndOtherMember" xlink:label="loc_us-gaap_CorporateAndOtherMember_948C53AFA3BD58332C4D6D6D895C0D2E" xlink:type="locator" />
    <link:presentationArc order="4" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_SegmentDomain_C9515036218CF541B1946D6D895CF998" xlink:to="loc_us-gaap_CorporateAndOtherMember_948C53AFA3BD58332C4D6D6D895C0D2E" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ConcentrationRiskByTypeAxis" xlink:label="loc_us-gaap_ConcentrationRiskByTypeAxis_827D9D5B056C6DDA375E6D6D895CB5BA" xlink:type="locator" />
    <link:presentationArc order="3" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ScheduleOfSegmentReportingInformationBySegmentTable_8FB3C676AA1A470F75A66D6D895B3456" xlink:to="loc_us-gaap_ConcentrationRiskByTypeAxis_827D9D5B056C6DDA375E6D6D895CB5BA" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ConcentrationRiskTypeDomain" xlink:label="loc_us-gaap_ConcentrationRiskTypeDomain_D7518B88B1C2EDB31F156D6D895CB4A8" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ConcentrationRiskByTypeAxis_827D9D5B056C6DDA375E6D6D895CB5BA" xlink:to="loc_us-gaap_ConcentrationRiskTypeDomain_D7518B88B1C2EDB31F156D6D895CB4A8" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_GeographicConcentrationRiskMember" xlink:label="loc_us-gaap_GeographicConcentrationRiskMember_6248B17EF943EF40A7246D6D895C6F13" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ConcentrationRiskTypeDomain_D7518B88B1C2EDB31F156D6D895CB4A8" xlink:to="loc_us-gaap_GeographicConcentrationRiskMember_6248B17EF943EF40A7246D6D895C6F13" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ConcentrationRiskByBenchmarkAxis" xlink:label="loc_us-gaap_ConcentrationRiskByBenchmarkAxis_7199D05EFCC63EF1CF7B6D6D895C1E5C" xlink:type="locator" />
    <link:presentationArc order="4" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ScheduleOfSegmentReportingInformationBySegmentTable_8FB3C676AA1A470F75A66D6D895B3456" xlink:to="loc_us-gaap_ConcentrationRiskByBenchmarkAxis_7199D05EFCC63EF1CF7B6D6D895C1E5C" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ConcentrationRiskBenchmarkDomain" xlink:label="loc_us-gaap_ConcentrationRiskBenchmarkDomain_23FE5F247B8FE48380D06D6D895C175C" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ConcentrationRiskByBenchmarkAxis_7199D05EFCC63EF1CF7B6D6D895C1E5C" xlink:to="loc_us-gaap_ConcentrationRiskBenchmarkDomain_23FE5F247B8FE48380D06D6D895C175C" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_SalesRevenueNetMember" xlink:label="loc_us-gaap_SalesRevenueNetMember_BB3A36CD49FB99D837006D6D895C7397" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ConcentrationRiskBenchmarkDomain_23FE5F247B8FE48380D06D6D895C175C" xlink:to="loc_us-gaap_SalesRevenueNetMember_BB3A36CD49FB99D837006D6D895C7397" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_StatementGeographicalAxis" xlink:label="loc_us-gaap_StatementGeographicalAxis_33209E343C36FD6CEC4E6D6D895C0EF5" xlink:type="locator" />
    <link:presentationArc order="5" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ScheduleOfSegmentReportingInformationBySegmentTable_8FB3C676AA1A470F75A66D6D895B3456" xlink:to="loc_us-gaap_StatementGeographicalAxis_33209E343C36FD6CEC4E6D6D895C0EF5" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_SegmentGeographicalDomain" xlink:label="loc_us-gaap_SegmentGeographicalDomain_9E740CC45282B25387F36D6D895C8359" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_StatementGeographicalAxis_33209E343C36FD6CEC4E6D6D895C0EF5" xlink:to="loc_us-gaap_SegmentGeographicalDomain_9E740CC45282B25387F36D6D895C8359" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_AmericasMember" xlink:label="loc_us-gaap_AmericasMember_9F65CC2D9C5D532C9FA16D6D895CDA15" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_SegmentGeographicalDomain_9E740CC45282B25387F36D6D895C8359" xlink:to="loc_us-gaap_AmericasMember_9F65CC2D9C5D532C9FA16D6D895CDA15" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_EMEAMember" xlink:label="loc_us-gaap_EMEAMember_A2675A6B7B30A75AAABA6D6D895C3AFE" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_SegmentGeographicalDomain_9E740CC45282B25387F36D6D895C8359" xlink:to="loc_us-gaap_EMEAMember_A2675A6B7B30A75AAABA6D6D895C3AFE" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_AsiaPacificMember" xlink:label="loc_us-gaap_AsiaPacificMember_1E52724603357546B72D6D6D895CC7E3" xlink:type="locator" />
    <link:presentationArc order="3" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_SegmentGeographicalDomain_9E740CC45282B25387F36D6D895C8359" xlink:to="loc_us-gaap_AsiaPacificMember_1E52724603357546B72D6D6D895CC7E3" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.sec.gov/country/2016/country-2016-01-31.xsd#country_US" xlink:label="loc_country_US_E4023D0743EF55D747E06D6D895CD7E2" xlink:type="locator" />
    <link:presentationArc order="4" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_SegmentGeographicalDomain_9E740CC45282B25387F36D6D895C8359" xlink:to="loc_country_US_E4023D0743EF55D747E06D6D895CD7E2" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.sec.gov/country/2016/country-2016-01-31.xsd#country_GB" xlink:label="loc_country_GB_092DC7CC08B189F7D6806D6D895C3489" xlink:type="locator" />
    <link:presentationArc order="5" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_SegmentGeographicalDomain_9E740CC45282B25387F36D6D895C8359" xlink:to="loc_country_GB_092DC7CC08B189F7D6806D6D895C3489" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.sec.gov/country/2016/country-2016-01-31.xsd#country_FR" xlink:label="loc_country_FR_30322A48EB01B050D3BC6D6D895D4692" xlink:type="locator" />
    <link:presentationArc order="6" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_SegmentGeographicalDomain_9E740CC45282B25387F36D6D895C8359" xlink:to="loc_country_FR_30322A48EB01B050D3BC6D6D895D4692" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ProductOrServiceAxis" xlink:label="loc_us-gaap_ProductOrServiceAxis_7B04220E4A6F681B1DEB6D6D895D7C83" xlink:type="locator" />
    <link:presentationArc order="6" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ScheduleOfSegmentReportingInformationBySegmentTable_8FB3C676AA1A470F75A66D6D895B3456" xlink:to="loc_us-gaap_ProductOrServiceAxis_7B04220E4A6F681B1DEB6D6D895D7C83" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ProductsAndServicesDomain" xlink:label="loc_us-gaap_ProductsAndServicesDomain_4A03F701FF59481EB4426D6D895D7A22" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ProductOrServiceAxis_7B04220E4A6F681B1DEB6D6D895D7C83" xlink:to="loc_us-gaap_ProductsAndServicesDomain_4A03F701FF59481EB4426D6D895D7A22" xlink:type="arc" />
    <link:loc xlink:href="atvi-20161231.xsd#atvi_ConsoleMember" xlink:label="loc_atvi_ConsoleMember_68713062192D4713662B6D6D895D25A5" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ProductsAndServicesDomain_4A03F701FF59481EB4426D6D895D7A22" xlink:to="loc_atvi_ConsoleMember_68713062192D4713662B6D6D895D25A5" xlink:type="arc" />
    <link:loc xlink:href="atvi-20161231.xsd#atvi_PCMember" xlink:label="loc_atvi_PCMember_B2A043F116636EBFC2706D6D895DC805" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ProductsAndServicesDomain_4A03F701FF59481EB4426D6D895D7A22" xlink:to="loc_atvi_PCMember_B2A043F116636EBFC2706D6D895DC805" xlink:type="arc" />
    <link:loc xlink:href="atvi-20161231.xsd#atvi_MobileAndAncillaryPlatformsMember" xlink:label="loc_atvi_MobileAndAncillaryPlatformsMember_F1480E8A6A6DDDE407106D6D895D6083" xlink:type="locator" />
    <link:presentationArc order="3" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ProductsAndServicesDomain_4A03F701FF59481EB4426D6D895D7A22" xlink:to="loc_atvi_MobileAndAncillaryPlatformsMember_F1480E8A6A6DDDE407106D6D895D6083" xlink:type="arc" />
    <link:loc xlink:href="atvi-20161231.xsd#atvi_OtherPlatformMember" xlink:label="loc_atvi_OtherPlatformMember_2B3202437F6C0F34A4F16D6D895DABCF" xlink:type="locator" />
    <link:presentationArc order="4" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ProductsAndServicesDomain_4A03F701FF59481EB4426D6D895D7A22" xlink:to="loc_atvi_OtherPlatformMember_2B3202437F6C0F34A4F16D6D895DABCF" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_RelatedPartyTransactionsByRelatedPartyAxis" xlink:label="loc_us-gaap_RelatedPartyTransactionsByRelatedPartyAxis_05D77B02153431A2AC4B6D6D895D4A1D" xlink:type="locator" />
    <link:presentationArc order="7" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ScheduleOfSegmentReportingInformationBySegmentTable_8FB3C676AA1A470F75A66D6D895B3456" xlink:to="loc_us-gaap_RelatedPartyTransactionsByRelatedPartyAxis_05D77B02153431A2AC4B6D6D895D4A1D" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_RelatedPartyDomain" xlink:label="loc_us-gaap_RelatedPartyDomain_86617403FB2381B6CAE76D6D895D49B6" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_RelatedPartyTransactionsByRelatedPartyAxis_05D77B02153431A2AC4B6D6D895D4A1D" xlink:to="loc_us-gaap_RelatedPartyDomain_86617403FB2381B6CAE76D6D895D49B6" xlink:type="arc" />
    <link:loc xlink:href="atvi-20161231.xsd#atvi_ActivisionBlizzardMember" xlink:label="loc_atvi_ActivisionBlizzardMember_6D93440F7242F7809A646D6D895D9831" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_RelatedPartyDomain_86617403FB2381B6CAE76D6D895D49B6" xlink:to="loc_atvi_ActivisionBlizzardMember_6D93440F7242F7809A646D6D895D9831" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_SegmentReportingInformationLineItems" xlink:label="loc_us-gaap_SegmentReportingInformationLineItems_8D2539A2DB2A6A6CB4D86D6D895D1697" xlink:type="locator" />
    <link:presentationArc order="8" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ScheduleOfSegmentReportingInformationBySegmentTable_8FB3C676AA1A470F75A66D6D895B3456" xlink:to="loc_us-gaap_SegmentReportingInformationLineItems_8D2539A2DB2A6A6CB4D86D6D895D1697" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_TreasuryStockValueAcquiredCostMethod" xlink:label="loc_us-gaap_TreasuryStockValueAcquiredCostMethod_17C96C45C364F33C66CC6D6D895D1FBB" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/verboseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_SegmentReportingInformationLineItems_8D2539A2DB2A6A6CB4D86D6D895D1697" xlink:to="loc_us-gaap_TreasuryStockValueAcquiredCostMethod_17C96C45C364F33C66CC6D6D895D1FBB" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_Revenues" xlink:label="loc_us-gaap_Revenues_3012C202D15ABF31F0286D6D895DACEE" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_SegmentReportingInformationLineItems_8D2539A2DB2A6A6CB4D86D6D895D1697" xlink:to="loc_us-gaap_Revenues_3012C202D15ABF31F0286D6D895DACEE" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_OperatingIncomeLoss" xlink:label="loc_us-gaap_OperatingIncomeLoss_B88AD10DA50D678029D86D6D895D52A7" xlink:type="locator" />
    <link:presentationArc order="3" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_SegmentReportingInformationLineItems_8D2539A2DB2A6A6CB4D86D6D895D1697" xlink:to="loc_us-gaap_OperatingIncomeLoss_B88AD10DA50D678029D86D6D895D52A7" xlink:type="arc" />
    <link:loc xlink:href="atvi-20161231.xsd#atvi_DeferralOfNetRevenuesAndRelatedCostOfSalesRevenueImpact" xlink:label="loc_atvi_DeferralOfNetRevenuesAndRelatedCostOfSalesRevenueImpact_A3E7580D519354049FB76D6D895DBDEC" xlink:type="locator" />
    <link:presentationArc order="4" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_SegmentReportingInformationLineItems_8D2539A2DB2A6A6CB4D86D6D895D1697" xlink:to="loc_atvi_DeferralOfNetRevenuesAndRelatedCostOfSalesRevenueImpact_A3E7580D519354049FB76D6D895DBDEC" xlink:type="arc" />
    <link:loc xlink:href="atvi-20161231.xsd#atvi_DeferralOfNetRevenuesAndRelatedCostOfSalesOperatingIncomeImpact" xlink:label="loc_atvi_DeferralOfNetRevenuesAndRelatedCostOfSalesOperatingIncomeImpact_6CD3F8ECB418C207DE846D6D895D4DC4" xlink:type="locator" />
    <link:presentationArc order="5" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_SegmentReportingInformationLineItems_8D2539A2DB2A6A6CB4D86D6D895D1697" xlink:to="loc_atvi_DeferralOfNetRevenuesAndRelatedCostOfSalesOperatingIncomeImpact_6CD3F8ECB418C207DE846D6D895D4DC4" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_AllocatedShareBasedCompensationExpense" xlink:label="loc_us-gaap_AllocatedShareBasedCompensationExpense_70BC1585DA29F640441D6D6D895DF99B" xlink:type="locator" />
    <link:presentationArc order="6" preferredLabel="http://www.xbrl.org/2009/role/negatedLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_SegmentReportingInformationLineItems_8D2539A2DB2A6A6CB4D86D6D895D1697" xlink:to="loc_us-gaap_AllocatedShareBasedCompensationExpense_70BC1585DA29F640441D6D6D895DF99B" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_AmortizationOfIntangibleAssets" xlink:label="loc_us-gaap_AmortizationOfIntangibleAssets_D12020D749963FB6A4D56D6D895D9F98" xlink:type="locator" />
    <link:presentationArc order="7" preferredLabel="http://www.xbrl.org/2009/role/negatedLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_SegmentReportingInformationLineItems_8D2539A2DB2A6A6CB4D86D6D895D1697" xlink:to="loc_us-gaap_AmortizationOfIntangibleAssets_D12020D749963FB6A4D56D6D895D9F98" xlink:type="arc" />
    <link:loc xlink:href="atvi-20161231.xsd#atvi_FeesAndOtherExpensesRelatedToAcquisitions" xlink:label="loc_atvi_FeesAndOtherExpensesRelatedToAcquisitions_8AAECA7042C34E7A113C6D6D895DF430" xlink:type="locator" />
    <link:presentationArc order="8" preferredLabel="http://www.xbrl.org/2009/role/negatedLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_SegmentReportingInformationLineItems_8D2539A2DB2A6A6CB4D86D6D895D1697" xlink:to="loc_atvi_FeesAndOtherExpensesRelatedToAcquisitions_8AAECA7042C34E7A113C6D6D895DF430" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_OtherNonoperatingIncomeExpense" xlink:label="loc_us-gaap_OtherNonoperatingIncomeExpense_4E75C4246396F53B72626D6D895DB7D4" xlink:type="locator" />
    <link:presentationArc order="9" preferredLabel="http://www.xbrl.org/2009/role/negatedTerseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_SegmentReportingInformationLineItems_8D2539A2DB2A6A6CB4D86D6D895D1697" xlink:to="loc_us-gaap_OtherNonoperatingIncomeExpense_4E75C4246396F53B72626D6D895DB7D4" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_GainsLossesOnExtinguishmentOfDebt" xlink:label="loc_us-gaap_GainsLossesOnExtinguishmentOfDebt_E867B6EE8C04E78556CD6D6D895DEBEA" xlink:type="locator" />
    <link:presentationArc order="10" preferredLabel="http://www.xbrl.org/2009/role/negatedTerseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_SegmentReportingInformationLineItems_8D2539A2DB2A6A6CB4D86D6D895D1697" xlink:to="loc_us-gaap_GainsLossesOnExtinguishmentOfDebt_E867B6EE8C04E78556CD6D6D895DEBEA" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesMinorityInterestAndIncomeLossFromEquityMethodInvestments" xlink:label="loc_us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesMinorityInterestAndIncomeLossFromEquityMethodInvestments_13D6D3FF80657F7BE93A6D6D895D4687" xlink:type="locator" />
    <link:presentationArc order="11" preferredLabel="http://www.xbrl.org/2003/role/totalLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_SegmentReportingInformationLineItems_8D2539A2DB2A6A6CB4D86D6D895D1697" xlink:to="loc_us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesMinorityInterestAndIncomeLossFromEquityMethodInvestments_13D6D3FF80657F7BE93A6D6D895D4687" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_TreasuryStockSharesAcquired" xlink:label="loc_us-gaap_TreasuryStockSharesAcquired_E1BEEADFC36AB834B2D46D6D895DB93E" xlink:type="locator" />
    <link:presentationArc order="12" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_SegmentReportingInformationLineItems_8D2539A2DB2A6A6CB4D86D6D895D1697" xlink:to="loc_us-gaap_TreasuryStockSharesAcquired_E1BEEADFC36AB834B2D46D6D895DB93E" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ConcentrationRiskPercentage1" xlink:label="loc_us-gaap_ConcentrationRiskPercentage1_719B40CA5784814B30B06D6D895E2F4E" xlink:type="locator" />
    <link:presentationArc order="13" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_SegmentReportingInformationLineItems_8D2539A2DB2A6A6CB4D86D6D895D1697" xlink:to="loc_us-gaap_ConcentrationRiskPercentage1_719B40CA5784814B30B06D6D895E2F4E" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_PropertyPlantAndEquipmentNet" xlink:label="loc_us-gaap_PropertyPlantAndEquipmentNet_E7AA7CEE4F4D21B6E7B36D6D895EF406" xlink:type="locator" />
    <link:presentationArc order="14" preferredLabel="http://www.xbrl.org/2003/role/verboseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_SegmentReportingInformationLineItems_8D2539A2DB2A6A6CB4D86D6D895D1697" xlink:to="loc_us-gaap_PropertyPlantAndEquipmentNet_E7AA7CEE4F4D21B6E7B36D6D895EF406" xlink:type="arc" />
  </link:presentationLink>
  <link:presentationLink xlink:role="http://www.activision.com/role/OperatingSegmentsAndGeographicRegionTables" xlink:type="extended">
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_SegmentReportingAbstract" xlink:label="loc_us-gaap_SegmentReportingAbstract_FA8A4C6034797DDAEDA666A2C86B1114" xlink:type="locator" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ScheduleOfSegmentReportingInformationBySegmentTextBlock" xlink:label="loc_us-gaap_ScheduleOfSegmentReportingInformationBySegmentTextBlock_F9C70F5DF9A7C932D1D966A2C86B4C1F" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_SegmentReportingAbstract_FA8A4C6034797DDAEDA666A2C86B1114" xlink:to="loc_us-gaap_ScheduleOfSegmentReportingInformationBySegmentTextBlock_F9C70F5DF9A7C932D1D966A2C86B4C1F" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_RevenueFromExternalCustomersByGeographicAreasTableTextBlock" xlink:label="loc_us-gaap_RevenueFromExternalCustomersByGeographicAreasTableTextBlock_64A8F75FF335E51F766C66A2C86B83FD" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_SegmentReportingAbstract_FA8A4C6034797DDAEDA666A2C86B1114" xlink:to="loc_us-gaap_RevenueFromExternalCustomersByGeographicAreasTableTextBlock_64A8F75FF335E51F766C66A2C86B83FD" xlink:type="arc" />
    <link:loc xlink:href="atvi-20161231.xsd#atvi_ScheduleofNetRevenuesfromExternalCustomersbyPlatformTableTextBlock" xlink:label="loc_atvi_ScheduleofNetRevenuesfromExternalCustomersbyPlatformTableTextBlock_D2191EB0E0912E74D27866A2C86B0475" xlink:type="locator" />
    <link:presentationArc order="3" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_SegmentReportingAbstract_FA8A4C6034797DDAEDA666A2C86B1114" xlink:to="loc_atvi_ScheduleofNetRevenuesfromExternalCustomersbyPlatformTableTextBlock_D2191EB0E0912E74D27866A2C86B0475" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ScheduleOfEntityWideDisclosureOnGeographicAreasLongLivedAssetsInIndividualForeignCountriesByCountryTextBlock" xlink:label="loc_us-gaap_ScheduleOfEntityWideDisclosureOnGeographicAreasLongLivedAssetsInIndividualForeignCountriesByCountryTextBlock_1A403EF1CFCD0706DE4B66A2C86B905F" xlink:type="locator" />
    <link:presentationArc order="4" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_SegmentReportingAbstract_FA8A4C6034797DDAEDA666A2C86B1114" xlink:to="loc_us-gaap_ScheduleOfEntityWideDisclosureOnGeographicAreasLongLivedAssetsInIndividualForeignCountriesByCountryTextBlock_1A403EF1CFCD0706DE4B66A2C86B905F" xlink:type="arc" />
  </link:presentationLink>
  <link:presentationLink xlink:role="http://www.activision.com/role/OtherCurrentAssetsAndCurrentAccruedExpensesAndOtherLiabilities" xlink:type="extended">
    <link:loc xlink:href="atvi-20161231.xsd#atvi_OtherCurrentAssetsAndCurrentAccruedExpensesAndOtherLiabilitiesDisclosureAbstract" xlink:label="loc_atvi_OtherCurrentAssetsAndCurrentAccruedExpensesAndOtherLiabilitiesDisclosureAbstract_F6F609C4DD78B57AF53EB712AFED4080" xlink:type="locator" />
    <link:loc xlink:href="atvi-20161231.xsd#atvi_OtherCurrentAssetsAndCurrentAccruedExpensesAndOtherLiabilitiesDisclosureTextBlock" xlink:label="loc_atvi_OtherCurrentAssetsAndCurrentAccruedExpensesAndOtherLiabilitiesDisclosureTextBlock_B593F4D845CE23A0B993B712AFED335A" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_atvi_OtherCurrentAssetsAndCurrentAccruedExpensesAndOtherLiabilitiesDisclosureAbstract_F6F609C4DD78B57AF53EB712AFED4080" xlink:to="loc_atvi_OtherCurrentAssetsAndCurrentAccruedExpensesAndOtherLiabilitiesDisclosureTextBlock_B593F4D845CE23A0B993B712AFED335A" xlink:type="arc" />
  </link:presentationLink>
  <link:presentationLink xlink:role="http://www.activision.com/role/OtherCurrentAssetsAndCurrentAccruedExpensesAndOtherLiabilitiesDetails" xlink:type="extended">
    <link:loc xlink:href="atvi-20161231.xsd#atvi_OtherCurrentAssetsAndCurrentAccruedExpensesAndOtherLiabilitiesDisclosureAbstract" xlink:label="loc_atvi_OtherCurrentAssetsAndCurrentAccruedExpensesAndOtherLiabilitiesDisclosureAbstract_B668B70B1A0A0C98B3176D137312CD1D" xlink:type="locator" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_DeferredCostsCurrentAbstract" xlink:label="loc_us-gaap_DeferredCostsCurrentAbstract_02E653AE05CAA840C76C6D137313034F" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_atvi_OtherCurrentAssetsAndCurrentAccruedExpensesAndOtherLiabilitiesDisclosureAbstract_B668B70B1A0A0C98B3176D137312CD1D" xlink:to="loc_us-gaap_DeferredCostsCurrentAbstract_02E653AE05CAA840C76C6D137313034F" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_DeferredCostsCurrent" xlink:label="loc_us-gaap_DeferredCostsCurrent_758CC8D2FF6A741A334D6D13731349F3" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_DeferredCostsCurrentAbstract_02E653AE05CAA840C76C6D137313034F" xlink:to="loc_us-gaap_DeferredCostsCurrent_758CC8D2FF6A741A334D6D13731349F3" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_AccruedLiabilitiesCurrentAbstract" xlink:label="loc_us-gaap_AccruedLiabilitiesCurrentAbstract_1AFC2B5AD5EBBE3488AB6D1373138757" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_atvi_OtherCurrentAssetsAndCurrentAccruedExpensesAndOtherLiabilitiesDisclosureAbstract_B668B70B1A0A0C98B3176D137312CD1D" xlink:to="loc_us-gaap_AccruedLiabilitiesCurrentAbstract_1AFC2B5AD5EBBE3488AB6D1373138757" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_EmployeeRelatedLiabilitiesCurrent" xlink:label="loc_us-gaap_EmployeeRelatedLiabilitiesCurrent_F0DFB90D5FE1CB8FA2F16D137313F0E6" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_AccruedLiabilitiesCurrentAbstract_1AFC2B5AD5EBBE3488AB6D1373138757" xlink:to="loc_us-gaap_EmployeeRelatedLiabilitiesCurrent_F0DFB90D5FE1CB8FA2F16D137313F0E6" xlink:type="arc" />
  </link:presentationLink>
  <link:presentationLink xlink:role="http://www.activision.com/role/PropertyAndEquipmentNet" xlink:type="extended">
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_PropertyPlantAndEquipmentAbstract" xlink:label="loc_us-gaap_PropertyPlantAndEquipmentAbstract_B70C492256C49B5997EDB712AF4C4EAF" xlink:type="locator" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_PropertyPlantAndEquipmentDisclosureTextBlock" xlink:label="loc_us-gaap_PropertyPlantAndEquipmentDisclosureTextBlock_36215D2B09903E4A2332B712AF4C44F4" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_PropertyPlantAndEquipmentAbstract_B70C492256C49B5997EDB712AF4C4EAF" xlink:to="loc_us-gaap_PropertyPlantAndEquipmentDisclosureTextBlock_36215D2B09903E4A2332B712AF4C44F4" xlink:type="arc" />
  </link:presentationLink>
  <link:presentationLink xlink:role="http://www.activision.com/role/PropertyAndEquipmentNetDetails" xlink:type="extended">
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_PropertyPlantAndEquipmentAbstract" xlink:label="loc_us-gaap_PropertyPlantAndEquipmentAbstract_DB5D6C40320FC0C82DA4B712ADA0C108" xlink:type="locator" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ScheduleOfPropertyPlantAndEquipmentTable" xlink:label="loc_us-gaap_ScheduleOfPropertyPlantAndEquipmentTable_A58488BB067E24390294B712ADA053ED" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_PropertyPlantAndEquipmentAbstract_DB5D6C40320FC0C82DA4B712ADA0C108" xlink:to="loc_us-gaap_ScheduleOfPropertyPlantAndEquipmentTable_A58488BB067E24390294B712ADA053ED" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_PropertyPlantAndEquipmentByTypeAxis" xlink:label="loc_us-gaap_PropertyPlantAndEquipmentByTypeAxis_D6DE27908AF37A500DE8B712ADA0C64C" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ScheduleOfPropertyPlantAndEquipmentTable_A58488BB067E24390294B712ADA053ED" xlink:to="loc_us-gaap_PropertyPlantAndEquipmentByTypeAxis_D6DE27908AF37A500DE8B712ADA0C64C" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_PropertyPlantAndEquipmentTypeDomain" xlink:label="loc_us-gaap_PropertyPlantAndEquipmentTypeDomain_C5F1185655F185719AF8B712ADA06047" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_PropertyPlantAndEquipmentByTypeAxis_D6DE27908AF37A500DE8B712ADA0C64C" xlink:to="loc_us-gaap_PropertyPlantAndEquipmentTypeDomain_C5F1185655F185719AF8B712ADA06047" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_LandMember" xlink:label="loc_us-gaap_LandMember_AE78B40E0497B2D61D01B712ADA04A62" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_PropertyPlantAndEquipmentTypeDomain_C5F1185655F185719AF8B712ADA06047" xlink:to="loc_us-gaap_LandMember_AE78B40E0497B2D61D01B712ADA04A62" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_BuildingMember" xlink:label="loc_us-gaap_BuildingMember_6ACC27CED73329C7238FB712ADA08B7B" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_PropertyPlantAndEquipmentTypeDomain_C5F1185655F185719AF8B712ADA06047" xlink:to="loc_us-gaap_BuildingMember_6ACC27CED73329C7238FB712ADA08B7B" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_LeaseholdsAndLeaseholdImprovementsMember" xlink:label="loc_us-gaap_LeaseholdsAndLeaseholdImprovementsMember_046F84E7D80ED165EB60B712ADA07B07" xlink:type="locator" />
    <link:presentationArc order="3" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_PropertyPlantAndEquipmentTypeDomain_C5F1185655F185719AF8B712ADA06047" xlink:to="loc_us-gaap_LeaseholdsAndLeaseholdImprovementsMember_046F84E7D80ED165EB60B712ADA07B07" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ComputerEquipmentMember" xlink:label="loc_us-gaap_ComputerEquipmentMember_FC6ACE82DDC4BFDF5B43B712ADA09C0F" xlink:type="locator" />
    <link:presentationArc order="4" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_PropertyPlantAndEquipmentTypeDomain_C5F1185655F185719AF8B712ADA06047" xlink:to="loc_us-gaap_ComputerEquipmentMember_FC6ACE82DDC4BFDF5B43B712ADA09C0F" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_FurnitureAndFixturesMember" xlink:label="loc_us-gaap_FurnitureAndFixturesMember_DFA9746F05F67198043AB712ADA0A798" xlink:type="locator" />
    <link:presentationArc order="5" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_PropertyPlantAndEquipmentTypeDomain_C5F1185655F185719AF8B712ADA06047" xlink:to="loc_us-gaap_FurnitureAndFixturesMember_DFA9746F05F67198043AB712ADA0A798" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_PropertyPlantAndEquipmentLineItems" xlink:label="loc_us-gaap_PropertyPlantAndEquipmentLineItems_AED75FD40FAD0CF44A9EB712ADA098B2" xlink:type="locator" />
    <link:presentationArc order="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ScheduleOfPropertyPlantAndEquipmentTable_A58488BB067E24390294B712ADA053ED" xlink:to="loc_us-gaap_PropertyPlantAndEquipmentLineItems_AED75FD40FAD0CF44A9EB712ADA098B2" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_PropertyPlantAndEquipmentGross" xlink:label="loc_us-gaap_PropertyPlantAndEquipmentGross_A050F6B4357949E0C3D4B712ADA16D94" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_PropertyPlantAndEquipmentLineItems_AED75FD40FAD0CF44A9EB712ADA098B2" xlink:to="loc_us-gaap_PropertyPlantAndEquipmentGross_A050F6B4357949E0C3D4B712ADA16D94" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_AccumulatedDepreciationDepletionAndAmortizationPropertyPlantAndEquipment" xlink:label="loc_us-gaap_AccumulatedDepreciationDepletionAndAmortizationPropertyPlantAndEquipment_2994925FA6D23427729EB712ADA10C04" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2009/role/negatedLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_PropertyPlantAndEquipmentLineItems_AED75FD40FAD0CF44A9EB712ADA098B2" xlink:to="loc_us-gaap_AccumulatedDepreciationDepletionAndAmortizationPropertyPlantAndEquipment_2994925FA6D23427729EB712ADA10C04" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_PropertyPlantAndEquipmentNet" xlink:label="loc_us-gaap_PropertyPlantAndEquipmentNet_BB0AC78A20DF4F84F214B712ADA196BC" xlink:type="locator" />
    <link:presentationArc order="3" preferredLabel="http://www.xbrl.org/2003/role/totalLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_PropertyPlantAndEquipmentLineItems_AED75FD40FAD0CF44A9EB712ADA098B2" xlink:to="loc_us-gaap_PropertyPlantAndEquipmentNet_BB0AC78A20DF4F84F214B712ADA196BC" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_Depreciation" xlink:label="loc_us-gaap_Depreciation_F9BB9BB410D4BCA15F5DB712ADA157EF" xlink:type="locator" />
    <link:presentationArc order="4" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_PropertyPlantAndEquipmentLineItems_AED75FD40FAD0CF44A9EB712ADA098B2" xlink:to="loc_us-gaap_Depreciation_F9BB9BB410D4BCA15F5DB712ADA157EF" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_OperatingLeasesRentExpenseNet" xlink:label="loc_us-gaap_OperatingLeasesRentExpenseNet_70E0B28907E9ACD525B1B712ADA1DDBA" xlink:type="locator" />
    <link:presentationArc order="5" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_PropertyPlantAndEquipmentLineItems_AED75FD40FAD0CF44A9EB712ADA098B2" xlink:to="loc_us-gaap_OperatingLeasesRentExpenseNet_70E0B28907E9ACD525B1B712ADA1DDBA" xlink:type="arc" />
  </link:presentationLink>
  <link:presentationLink xlink:role="http://www.activision.com/role/PropertyAndEquipmentNetTables" xlink:type="extended">
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_PropertyPlantAndEquipmentAbstract" xlink:label="loc_us-gaap_PropertyPlantAndEquipmentAbstract_A633404BF5483203946FB712AF4D1464" xlink:type="locator" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_PropertyPlantAndEquipmentTextBlock" xlink:label="loc_us-gaap_PropertyPlantAndEquipmentTextBlock_139CF19075BA5FB25F70B712AF4D97C2" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_PropertyPlantAndEquipmentAbstract_A633404BF5483203946FB712AF4D1464" xlink:to="loc_us-gaap_PropertyPlantAndEquipmentTextBlock_139CF19075BA5FB25F70B712AF4D97C2" xlink:type="arc" />
  </link:presentationLink>
  <link:presentationLink xlink:role="http://www.activision.com/role/QuarterlyFinancialInformationUnaudited" xlink:type="extended">
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_QuarterlyFinancialInformationDisclosureAbstract" xlink:label="loc_us-gaap_QuarterlyFinancialInformationDisclosureAbstract_379EB97BA44B1A17F3E2B712AFA8A797" xlink:type="locator" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_QuarterlyFinancialInformationTextBlock" xlink:label="loc_us-gaap_QuarterlyFinancialInformationTextBlock_CA14429F39565369C132B712AFA841AD" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_QuarterlyFinancialInformationDisclosureAbstract_379EB97BA44B1A17F3E2B712AFA8A797" xlink:to="loc_us-gaap_QuarterlyFinancialInformationTextBlock_CA14429F39565369C132B712AFA841AD" xlink:type="arc" />
  </link:presentationLink>
  <link:presentationLink xlink:role="http://www.activision.com/role/QuarterlyFinancialInformationUnauditedDetails" xlink:type="extended">
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_QuarterlyFinancialInformationDisclosureAbstract" xlink:label="loc_us-gaap_QuarterlyFinancialInformationDisclosureAbstract_067C5927DD4C1FF069B344A63BDC88B9" xlink:type="locator" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_Revenues" xlink:label="loc_us-gaap_Revenues_8C349B0C4A1B324606D044A63BDD0BF4" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_QuarterlyFinancialInformationDisclosureAbstract_067C5927DD4C1FF069B344A63BDC88B9" xlink:to="loc_us-gaap_Revenues_8C349B0C4A1B324606D044A63BDD0BF4" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_CostOfRevenue" xlink:label="loc_us-gaap_CostOfRevenue_F26275571AEDAD987C2F44A63BDD982F" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_QuarterlyFinancialInformationDisclosureAbstract_067C5927DD4C1FF069B344A63BDC88B9" xlink:to="loc_us-gaap_CostOfRevenue_F26275571AEDAD987C2F44A63BDD982F" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_OperatingIncomeLoss" xlink:label="loc_us-gaap_OperatingIncomeLoss_4CD89D5957F25E1F93B944A63BDD0DD6" xlink:type="locator" />
    <link:presentationArc order="3" preferredLabel="http://www.xbrl.org/2003/role/verboseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_QuarterlyFinancialInformationDisclosureAbstract_067C5927DD4C1FF069B344A63BDC88B9" xlink:to="loc_us-gaap_OperatingIncomeLoss_4CD89D5957F25E1F93B944A63BDD0DD6" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_NetIncomeLoss" xlink:label="loc_us-gaap_NetIncomeLoss_CEA9958E99E16A7F725B44A63BDEA002" xlink:type="locator" />
    <link:presentationArc order="4" preferredLabel="http://www.xbrl.org/2003/role/totalLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_QuarterlyFinancialInformationDisclosureAbstract_067C5927DD4C1FF069B344A63BDC88B9" xlink:to="loc_us-gaap_NetIncomeLoss_CEA9958E99E16A7F725B44A63BDEA002" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_EarningsPerShareBasic" xlink:label="loc_us-gaap_EarningsPerShareBasic_FDDBDE099D134CE3CFD244A63BDEECA6" xlink:type="locator" />
    <link:presentationArc order="5" preferredLabel="http://www.xbrl.org/2003/role/verboseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_QuarterlyFinancialInformationDisclosureAbstract_067C5927DD4C1FF069B344A63BDC88B9" xlink:to="loc_us-gaap_EarningsPerShareBasic_FDDBDE099D134CE3CFD244A63BDEECA6" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_EarningsPerShareDiluted" xlink:label="loc_us-gaap_EarningsPerShareDiluted_CCEB5F0275736199732544A63BDE992B" xlink:type="locator" />
    <link:presentationArc order="6" preferredLabel="http://www.xbrl.org/2003/role/verboseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_QuarterlyFinancialInformationDisclosureAbstract_067C5927DD4C1FF069B344A63BDC88B9" xlink:to="loc_us-gaap_EarningsPerShareDiluted_CCEB5F0275736199732544A63BDE992B" xlink:type="arc" />
  </link:presentationLink>
  <link:presentationLink xlink:role="http://www.activision.com/role/QuarterlyFinancialInformationUnauditedQuarterlyFinancialInformationUnauditedAdjustmentsDetails" xlink:type="extended">
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_QuarterlyFinancialInformationDisclosureAbstract" xlink:label="loc_us-gaap_QuarterlyFinancialInformationDisclosureAbstract_CA08FD2B5C9AF8E0446068C6A24CE188" xlink:type="locator" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_NewAccountingPronouncementsOrChangeInAccountingPrincipleTable" xlink:label="loc_us-gaap_NewAccountingPronouncementsOrChangeInAccountingPrincipleTable_FDD3788F2C471656352F68C6A24EF7E4" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_QuarterlyFinancialInformationDisclosureAbstract_CA08FD2B5C9AF8E0446068C6A24CE188" xlink:to="loc_us-gaap_NewAccountingPronouncementsOrChangeInAccountingPrincipleTable_FDD3788F2C471656352F68C6A24EF7E4" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_AdjustmentsForNewAccountingPronouncementsAxis" xlink:label="loc_us-gaap_AdjustmentsForNewAccountingPronouncementsAxis_754AB79F2E9E93CC58BB68C6A24F5A39" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_NewAccountingPronouncementsOrChangeInAccountingPrincipleTable_FDD3788F2C471656352F68C6A24EF7E4" xlink:to="loc_us-gaap_AdjustmentsForNewAccountingPronouncementsAxis_754AB79F2E9E93CC58BB68C6A24F5A39" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_TypeOfAdoptionMember" xlink:label="loc_us-gaap_TypeOfAdoptionMember_ADE23533A7E7A41088EC68C6A24F1DD9" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_AdjustmentsForNewAccountingPronouncementsAxis_754AB79F2E9E93CC58BB68C6A24F5A39" xlink:to="loc_us-gaap_TypeOfAdoptionMember_ADE23533A7E7A41088EC68C6A24F1DD9" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_AdjustmentsForNewAccountingPrincipleEarlyAdoptionMember" xlink:label="loc_us-gaap_AdjustmentsForNewAccountingPrincipleEarlyAdoptionMember_AAAFBF742FBAD55E0DB268C6A24F80E0" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_TypeOfAdoptionMember_ADE23533A7E7A41088EC68C6A24F1DD9" xlink:to="loc_us-gaap_AdjustmentsForNewAccountingPrincipleEarlyAdoptionMember_AAAFBF742FBAD55E0DB268C6A24F80E0" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_NewAccountingPronouncementEarlyAdoptionAxis" xlink:label="loc_us-gaap_NewAccountingPronouncementEarlyAdoptionAxis_B3A3E3C70633F7D8D6F968C8FA6F2F55" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_NewAccountingPronouncementsOrChangeInAccountingPrincipleTable_FDD3788F2C471656352F68C6A24EF7E4" xlink:to="loc_us-gaap_NewAccountingPronouncementEarlyAdoptionAxis_B3A3E3C70633F7D8D6F968C8FA6F2F55" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_NewAccountingPrinciplesEarlyAdoptionMember" xlink:label="loc_us-gaap_NewAccountingPrinciplesEarlyAdoptionMember_D1DD0D0B2E6FD31BD7EC68C8FC4E16C1" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_NewAccountingPronouncementEarlyAdoptionAxis_B3A3E3C70633F7D8D6F968C8FA6F2F55" xlink:to="loc_us-gaap_NewAccountingPrinciplesEarlyAdoptionMember_D1DD0D0B2E6FD31BD7EC68C8FC4E16C1" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_NewAccountingPronouncementEarlyAdoptionEffectMember" xlink:label="loc_us-gaap_NewAccountingPronouncementEarlyAdoptionEffectMember_18518DA0AB93FD2B886268C97C338DC7" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_NewAccountingPrinciplesEarlyAdoptionMember_D1DD0D0B2E6FD31BD7EC68C8FC4E16C1" xlink:to="loc_us-gaap_NewAccountingPronouncementEarlyAdoptionEffectMember_18518DA0AB93FD2B886268C97C338DC7" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_NewAccountingPronouncementsOrChangeInAccountingPrincipleLineItems" xlink:label="loc_us-gaap_NewAccountingPronouncementsOrChangeInAccountingPrincipleLineItems_0C67B66791DECA57BCF868C6A2503814" xlink:type="locator" />
    <link:presentationArc order="3" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_NewAccountingPronouncementsOrChangeInAccountingPrincipleTable_FDD3788F2C471656352F68C6A24EF7E4" xlink:to="loc_us-gaap_NewAccountingPronouncementsOrChangeInAccountingPrincipleLineItems_0C67B66791DECA57BCF868C6A2503814" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_NetIncomeLoss" xlink:label="loc_us-gaap_NetIncomeLoss_A3A8085889C996B60C4A68C6A250DC9E" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_NewAccountingPronouncementsOrChangeInAccountingPrincipleLineItems_0C67B66791DECA57BCF868C6A2503814" xlink:to="loc_us-gaap_NetIncomeLoss_A3A8085889C996B60C4A68C6A250DC9E" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_EarningsPerShareBasic" xlink:label="loc_us-gaap_EarningsPerShareBasic_F79D6B40EC40CC1DE71468C6A250B8DC" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2003/role/verboseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_NewAccountingPronouncementsOrChangeInAccountingPrincipleLineItems_0C67B66791DECA57BCF868C6A2503814" xlink:to="loc_us-gaap_EarningsPerShareBasic_F79D6B40EC40CC1DE71468C6A250B8DC" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_EarningsPerShareDiluted" xlink:label="loc_us-gaap_EarningsPerShareDiluted_AB2E87E1BA881411430D68C6A250D948" xlink:type="locator" />
    <link:presentationArc order="3" preferredLabel="http://www.xbrl.org/2003/role/verboseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_NewAccountingPronouncementsOrChangeInAccountingPrincipleLineItems_0C67B66791DECA57BCF868C6A2503814" xlink:to="loc_us-gaap_EarningsPerShareDiluted_AB2E87E1BA881411430D68C6A250D948" xlink:type="arc" />
  </link:presentationLink>
  <link:presentationLink xlink:role="http://www.activision.com/role/QuarterlyFinancialInformationUnauditedTables" xlink:type="extended">
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_QuarterlyFinancialInformationDisclosureAbstract" xlink:label="loc_us-gaap_QuarterlyFinancialInformationDisclosureAbstract_A1355E0FD504DF6E46BEB712AE99D20B" xlink:type="locator" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ScheduleOfQuarterlyFinancialInformationTableTextBlock" xlink:label="loc_us-gaap_ScheduleOfQuarterlyFinancialInformationTableTextBlock_458AC953AB05A2A944B4B712AE99E3FA" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_QuarterlyFinancialInformationDisclosureAbstract_A1355E0FD504DF6E46BEB712AE99D20B" xlink:to="loc_us-gaap_ScheduleOfQuarterlyFinancialInformationTableTextBlock_458AC953AB05A2A944B4B712AE99E3FA" xlink:type="arc" />
  </link:presentationLink>
  <link:presentationLink xlink:role="http://www.activision.com/role/RecentlyIssuedAccountingPronouncements" xlink:type="extended">
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_NewAccountingPronouncementsAndChangesInAccountingPrinciplesAbstract" xlink:label="loc_us-gaap_NewAccountingPronouncementsAndChangesInAccountingPrinciplesAbstract_4BA83FE910D1A3E8FCCEB712AF30E98E" xlink:type="locator" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_DescriptionOfNewAccountingPronouncementsNotYetAdopted" xlink:label="loc_us-gaap_DescriptionOfNewAccountingPronouncementsNotYetAdopted_4CA67E31081B2AC030EEB712AF3064E5" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_NewAccountingPronouncementsAndChangesInAccountingPrinciplesAbstract_4BA83FE910D1A3E8FCCEB712AF30E98E" xlink:to="loc_us-gaap_DescriptionOfNewAccountingPronouncementsNotYetAdopted_4CA67E31081B2AC030EEB712AF3064E5" xlink:type="arc" />
  </link:presentationLink>
  <link:presentationLink xlink:role="http://www.activision.com/role/RecentlyIssuedAccountingPronouncementsDetails" xlink:type="extended">
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_NewAccountingPronouncementsAndChangesInAccountingPrinciplesAbstract" xlink:label="loc_us-gaap_NewAccountingPronouncementsAndChangesInAccountingPrinciplesAbstract_80DFD4BF0B08405A0F346D66228EBBEB" xlink:type="locator" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_NewAccountingPronouncementsOrChangeInAccountingPrincipleTable" xlink:label="loc_us-gaap_NewAccountingPronouncementsOrChangeInAccountingPrincipleTable_A8EF43EDA445E163750C6D66228E71D3" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_NewAccountingPronouncementsAndChangesInAccountingPrinciplesAbstract_80DFD4BF0B08405A0F346D66228EBBEB" xlink:to="loc_us-gaap_NewAccountingPronouncementsOrChangeInAccountingPrincipleTable_A8EF43EDA445E163750C6D66228E71D3" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_AdjustmentsForNewAccountingPronouncementsAxis" xlink:label="loc_us-gaap_AdjustmentsForNewAccountingPronouncementsAxis_D80CCE3BF636A46538936D66228EAB48" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_NewAccountingPronouncementsOrChangeInAccountingPrincipleTable_A8EF43EDA445E163750C6D66228E71D3" xlink:to="loc_us-gaap_AdjustmentsForNewAccountingPronouncementsAxis_D80CCE3BF636A46538936D66228EAB48" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_TypeOfAdoptionMember" xlink:label="loc_us-gaap_TypeOfAdoptionMember_8F2383A5C07D0326CEBA6D66228EBC8B" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_AdjustmentsForNewAccountingPronouncementsAxis_D80CCE3BF636A46538936D66228EAB48" xlink:to="loc_us-gaap_TypeOfAdoptionMember_8F2383A5C07D0326CEBA6D66228EBC8B" xlink:type="arc" />
    <link:loc xlink:href="atvi-20161231.xsd#atvi_AdjustmentsForASU201609Member" xlink:label="loc_atvi_AdjustmentsForASU201609Member_C53DD40C310F3EC1FA356D66228E7DB4" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_TypeOfAdoptionMember_8F2383A5C07D0326CEBA6D66228EBC8B" xlink:to="loc_atvi_AdjustmentsForASU201609Member_C53DD40C310F3EC1FA356D66228E7DB4" xlink:type="arc" />
    <link:loc xlink:href="atvi-20161231.xsd#atvi_AdjustmentsForASU201615Member" xlink:label="loc_atvi_AdjustmentsForASU201615Member_140E7B14AAD322EC29896D66228E6B3B" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_TypeOfAdoptionMember_8F2383A5C07D0326CEBA6D66228EBC8B" xlink:to="loc_atvi_AdjustmentsForASU201615Member_140E7B14AAD322EC29896D66228E6B3B" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_NewAccountingPronouncementEarlyAdoptionAxis" xlink:label="loc_us-gaap_NewAccountingPronouncementEarlyAdoptionAxis_B284A84B692A9A311E576D66228E4AB8" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_NewAccountingPronouncementsOrChangeInAccountingPrincipleTable_A8EF43EDA445E163750C6D66228E71D3" xlink:to="loc_us-gaap_NewAccountingPronouncementEarlyAdoptionAxis_B284A84B692A9A311E576D66228E4AB8" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_NewAccountingPrinciplesEarlyAdoptionMember" xlink:label="loc_us-gaap_NewAccountingPrinciplesEarlyAdoptionMember_764351A1D8B362828BD26D66228E8E6F" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_NewAccountingPronouncementEarlyAdoptionAxis_B284A84B692A9A311E576D66228E4AB8" xlink:to="loc_us-gaap_NewAccountingPrinciplesEarlyAdoptionMember_764351A1D8B362828BD26D66228E8E6F" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_NewAccountingPronouncementEarlyAdoptionEffectMember" xlink:label="loc_us-gaap_NewAccountingPronouncementEarlyAdoptionEffectMember_5DF6DEABA4318F0AA1726D66228EDF58" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_NewAccountingPrinciplesEarlyAdoptionMember_764351A1D8B362828BD26D66228E8E6F" xlink:to="loc_us-gaap_NewAccountingPronouncementEarlyAdoptionEffectMember_5DF6DEABA4318F0AA1726D66228EDF58" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_StatementScenarioAxis" xlink:label="loc_us-gaap_StatementScenarioAxis_7A7637C373BCD74B39266D66228E218F" xlink:type="locator" />
    <link:presentationArc order="3" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_NewAccountingPronouncementsOrChangeInAccountingPrincipleTable_A8EF43EDA445E163750C6D66228E71D3" xlink:to="loc_us-gaap_StatementScenarioAxis_7A7637C373BCD74B39266D66228E218F" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ScenarioUnspecifiedDomain" xlink:label="loc_us-gaap_ScenarioUnspecifiedDomain_B16BE707698DB9D628B76D66228E92B6" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_StatementScenarioAxis_7A7637C373BCD74B39266D66228E218F" xlink:to="loc_us-gaap_ScenarioUnspecifiedDomain_B16BE707698DB9D628B76D66228E92B6" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ProFormaMember" xlink:label="loc_us-gaap_ProFormaMember_B3A9A6305759844F4DD36D66228EFB48" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ScenarioUnspecifiedDomain_B16BE707698DB9D628B76D66228E92B6" xlink:to="loc_us-gaap_ProFormaMember_B3A9A6305759844F4DD36D66228EFB48" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_NewAccountingPronouncementsOrChangeInAccountingPrincipleLineItems" xlink:label="loc_us-gaap_NewAccountingPronouncementsOrChangeInAccountingPrincipleLineItems_A36AE5693BC2C5500A196D66228E4E39" xlink:type="locator" />
    <link:presentationArc order="4" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_NewAccountingPronouncementsOrChangeInAccountingPrincipleTable_A8EF43EDA445E163750C6D66228E71D3" xlink:to="loc_us-gaap_NewAccountingPronouncementsOrChangeInAccountingPrincipleLineItems_A36AE5693BC2C5500A196D66228E4E39" xlink:type="arc" />
    <link:loc xlink:href="atvi-20161231.xsd#atvi_EffectiveIncomeTaxRateReconciliationSharebasedCompensationExcessTaxBenefitAmount" xlink:label="loc_atvi_EffectiveIncomeTaxRateReconciliationSharebasedCompensationExcessTaxBenefitAmount_69AF72E5ED36F19C3FF56D66228EFC94" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_NewAccountingPronouncementsOrChangeInAccountingPrincipleLineItems_A36AE5693BC2C5500A196D66228E4E39" xlink:to="loc_atvi_EffectiveIncomeTaxRateReconciliationSharebasedCompensationExcessTaxBenefitAmount_69AF72E5ED36F19C3FF56D66228EFC94" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_NetCashProvidedByUsedInOperatingActivities" xlink:label="loc_us-gaap_NetCashProvidedByUsedInOperatingActivities_F388467D70F8480272986D66228ED708" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2003/role/verboseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_NewAccountingPronouncementsOrChangeInAccountingPrincipleLineItems_A36AE5693BC2C5500A196D66228E4E39" xlink:to="loc_us-gaap_NetCashProvidedByUsedInOperatingActivities_F388467D70F8480272986D66228ED708" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_NetCashProvidedByUsedInFinancingActivities" xlink:label="loc_us-gaap_NetCashProvidedByUsedInFinancingActivities_619C7D1E18D46647540D6D66228E3FDB" xlink:type="locator" />
    <link:presentationArc order="3" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_NewAccountingPronouncementsOrChangeInAccountingPrincipleLineItems_A36AE5693BC2C5500A196D66228E4E39" xlink:to="loc_us-gaap_NetCashProvidedByUsedInFinancingActivities_619C7D1E18D46647540D6D66228E3FDB" xlink:type="arc" />
    <link:loc xlink:href="atvi-20161231.xsd#atvi_DebtPremiumPaid" xlink:label="loc_atvi_DebtPremiumPaid_0967099FC068858D375E6D66228EB629" xlink:type="locator" />
    <link:presentationArc order="4" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_NewAccountingPronouncementsOrChangeInAccountingPrincipleLineItems_A36AE5693BC2C5500A196D66228E4E39" xlink:to="loc_atvi_DebtPremiumPaid_0967099FC068858D375E6D66228EB629" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_IncreaseDecreaseInRestrictedCash" xlink:label="loc_us-gaap_IncreaseDecreaseInRestrictedCash_85DB178060C524883C7C6D66228EA9AE" xlink:type="locator" />
    <link:presentationArc order="5" preferredLabel="http://www.xbrl.org/2009/role/negatedTerseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_NewAccountingPronouncementsOrChangeInAccountingPrincipleLineItems_A36AE5693BC2C5500A196D66228E4E39" xlink:to="loc_us-gaap_IncreaseDecreaseInRestrictedCash_85DB178060C524883C7C6D66228EA9AE" xlink:type="arc" />
  </link:presentationLink>
  <link:presentationLink xlink:role="http://www.activision.com/role/RelatedPartyTransactions" xlink:type="extended">
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_RelatedPartyTransactionsAbstract" xlink:label="loc_us-gaap_RelatedPartyTransactionsAbstract_F24F61DB9D2135AA12C6B712ADA880F6" xlink:type="locator" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_RelatedPartyTransactionsDisclosureTextBlock" xlink:label="loc_us-gaap_RelatedPartyTransactionsDisclosureTextBlock_F41AA0093B86899650F1B712ADA8B351" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_RelatedPartyTransactionsAbstract_F24F61DB9D2135AA12C6B712ADA880F6" xlink:to="loc_us-gaap_RelatedPartyTransactionsDisclosureTextBlock_F41AA0093B86899650F1B712ADA8B351" xlink:type="arc" />
  </link:presentationLink>
  <link:presentationLink xlink:role="http://www.activision.com/role/RelatedPartyTransactionsDetails" xlink:type="extended">
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_RelatedPartyTransactionsAbstract" xlink:label="loc_us-gaap_RelatedPartyTransactionsAbstract_9049E7AA9FB0EA8264F56CFE0D104FA6" xlink:type="locator" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ScheduleOfRelatedPartyTransactionsByRelatedPartyTable" xlink:label="loc_us-gaap_ScheduleOfRelatedPartyTransactionsByRelatedPartyTable_6B3AC34186D55DD9A4516CFE0D104ED1" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_RelatedPartyTransactionsAbstract_9049E7AA9FB0EA8264F56CFE0D104FA6" xlink:to="loc_us-gaap_ScheduleOfRelatedPartyTransactionsByRelatedPartyTable_6B3AC34186D55DD9A4516CFE0D104ED1" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_SubsequentEventTypeAxis" xlink:label="loc_us-gaap_SubsequentEventTypeAxis_0081F9061F6E6BDC86DE6CFE0D10414D" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ScheduleOfRelatedPartyTransactionsByRelatedPartyTable_6B3AC34186D55DD9A4516CFE0D104ED1" xlink:to="loc_us-gaap_SubsequentEventTypeAxis_0081F9061F6E6BDC86DE6CFE0D10414D" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_SubsequentEventTypeDomain" xlink:label="loc_us-gaap_SubsequentEventTypeDomain_D0D9BB861BF19E4D2BBC6CFE0D11C0F1" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_SubsequentEventTypeAxis_0081F9061F6E6BDC86DE6CFE0D10414D" xlink:to="loc_us-gaap_SubsequentEventTypeDomain_D0D9BB861BF19E4D2BBC6CFE0D11C0F1" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_SubsequentEventMember" xlink:label="loc_us-gaap_SubsequentEventMember_1065FDC72D1336F720716CFE0D11C2A0" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_SubsequentEventTypeDomain_D0D9BB861BF19E4D2BBC6CFE0D11C0F1" xlink:to="loc_us-gaap_SubsequentEventMember_1065FDC72D1336F720716CFE0D11C2A0" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_RelatedPartyTransactionsByRelatedPartyAxis" xlink:label="loc_us-gaap_RelatedPartyTransactionsByRelatedPartyAxis_9D08CD9D00739A127FE36CFE0D11527B" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ScheduleOfRelatedPartyTransactionsByRelatedPartyTable_6B3AC34186D55DD9A4516CFE0D104ED1" xlink:to="loc_us-gaap_RelatedPartyTransactionsByRelatedPartyAxis_9D08CD9D00739A127FE36CFE0D11527B" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_RelatedPartyDomain" xlink:label="loc_us-gaap_RelatedPartyDomain_E85EAE2361AA79978A4F6CFE0D11A607" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_RelatedPartyTransactionsByRelatedPartyAxis_9D08CD9D00739A127FE36CFE0D11527B" xlink:to="loc_us-gaap_RelatedPartyDomain_E85EAE2361AA79978A4F6CFE0D11A607" xlink:type="arc" />
    <link:loc xlink:href="atvi-20161231.xsd#atvi_VivendiGamesMember" xlink:label="loc_atvi_VivendiGamesMember_1DBAEC5297B613FFD16C6CFE0D11F777" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_RelatedPartyDomain_E85EAE2361AA79978A4F6CFE0D11A607" xlink:to="loc_atvi_VivendiGamesMember_1DBAEC5297B613FFD16C6CFE0D11F777" xlink:type="arc" />
    <link:loc xlink:href="atvi-20161231.xsd#atvi_ASACMember" xlink:label="loc_atvi_ASACMember_F84AE10612385571C5166CFE0D118451" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_RelatedPartyDomain_E85EAE2361AA79978A4F6CFE0D11A607" xlink:to="loc_atvi_ASACMember_F84AE10612385571C5166CFE0D118451" xlink:type="arc" />
    <link:loc xlink:href="atvi-20161231.xsd#atvi_ASACGPMember" xlink:label="loc_atvi_ASACGPMember_06C2E781EF80470956A96CFE0D12EC0B" xlink:type="locator" />
    <link:presentationArc order="3" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_RelatedPartyDomain_E85EAE2361AA79978A4F6CFE0D11A607" xlink:to="loc_atvi_ASACGPMember_06C2E781EF80470956A96CFE0D12EC0B" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_RelatedPartyTransactionLineItems" xlink:label="loc_us-gaap_RelatedPartyTransactionLineItems_B33DE742298E379E2B0B6CFE0D125625" xlink:type="locator" />
    <link:presentationArc order="3" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ScheduleOfRelatedPartyTransactionsByRelatedPartyTable_6B3AC34186D55DD9A4516CFE0D104ED1" xlink:to="loc_us-gaap_RelatedPartyTransactionLineItems_B33DE742298E379E2B0B6CFE0D125625" xlink:type="arc" />
    <link:loc xlink:href="atvi-20161231.xsd#atvi_StockSoldByShareholderShares" xlink:label="loc_atvi_StockSoldByShareholderShares_F610B8B2874BDF30997E6CFE0D12DB17" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/verboseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_RelatedPartyTransactionLineItems_B33DE742298E379E2B0B6CFE0D125625" xlink:to="loc_atvi_StockSoldByShareholderShares_F610B8B2874BDF30997E6CFE0D12DB17" xlink:type="arc" />
    <link:loc xlink:href="atvi-20161231.xsd#atvi_SignificantOwnershipOfEntityStockShares" xlink:label="loc_atvi_SignificantOwnershipOfEntityStockShares_288A9A79E56DCC95F70B6CFE0D12FBE7" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_RelatedPartyTransactionLineItems_B33DE742298E379E2B0B6CFE0D125625" xlink:to="loc_atvi_SignificantOwnershipOfEntityStockShares_288A9A79E56DCC95F70B6CFE0D12FBE7" xlink:type="arc" />
    <link:loc xlink:href="atvi-20161231.xsd#atvi_SignificantOwnershipOfEntityStockPercent" xlink:label="loc_atvi_SignificantOwnershipOfEntityStockPercent_5E5B3955094666608E506CFE0D12DA99" xlink:type="locator" />
    <link:presentationArc order="3" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_RelatedPartyTransactionLineItems_B33DE742298E379E2B0B6CFE0D125625" xlink:to="loc_atvi_SignificantOwnershipOfEntityStockPercent_5E5B3955094666608E506CFE0D12DA99" xlink:type="arc" />
    <link:loc xlink:href="atvi-20161231.xsd#atvi_StockDistributedByShareholderShares" xlink:label="loc_atvi_StockDistributedByShareholderShares_C2369B84B9F335EEFF136CFE0D12D573" xlink:type="locator" />
    <link:presentationArc order="4" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_RelatedPartyTransactionLineItems_B33DE742298E379E2B0B6CFE0D125625" xlink:to="loc_atvi_StockDistributedByShareholderShares_C2369B84B9F335EEFF136CFE0D12D573" xlink:type="arc" />
    <link:loc xlink:href="atvi-20161231.xsd#atvi_StockSoldByShareholderShares" xlink:label="loc_atvi_StockSoldByShareholderShares_9DB0460F4620BB3D81346CFE0D12BDC8" xlink:type="locator" />
    <link:presentationArc order="5" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_RelatedPartyTransactionLineItems_B33DE742298E379E2B0B6CFE0D125625" xlink:to="loc_atvi_StockSoldByShareholderShares_9DB0460F4620BB3D81346CFE0D12BDC8" xlink:type="arc" />
  </link:presentationLink>
  <link:presentationLink xlink:role="http://www.activision.com/role/ScheduleIiValuationAndQualifyingAccounts" xlink:type="extended">
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ValuationAndQualifyingAccountsAbstract" xlink:label="loc_us-gaap_ValuationAndQualifyingAccountsAbstract_7EBB0E90D5FB09E832C1B712ACB17C9A" xlink:type="locator" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ScheduleOfValuationAndQualifyingAccountsDisclosureTextBlock" xlink:label="loc_us-gaap_ScheduleOfValuationAndQualifyingAccountsDisclosureTextBlock_24B85A0BAC43F0D23C68B712ACB13A97" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ValuationAndQualifyingAccountsAbstract_7EBB0E90D5FB09E832C1B712ACB17C9A" xlink:to="loc_us-gaap_ScheduleOfValuationAndQualifyingAccountsDisclosureTextBlock_24B85A0BAC43F0D23C68B712ACB13A97" xlink:type="arc" />
  </link:presentationLink>
  <link:presentationLink xlink:role="http://www.activision.com/role/ScheduleIiValuationAndQualifyingAccountsDetails" xlink:type="extended">
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ValuationAndQualifyingAccountsAbstract" xlink:label="loc_us-gaap_ValuationAndQualifyingAccountsAbstract_ECDE351CEC936C47377EB712AED87DAE" xlink:type="locator" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ValuationAndQualifyingAccountsDisclosureTable" xlink:label="loc_us-gaap_ValuationAndQualifyingAccountsDisclosureTable_E965A942CE4A98465047B712AED85A27" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ValuationAndQualifyingAccountsAbstract_ECDE351CEC936C47377EB712AED87DAE" xlink:to="loc_us-gaap_ValuationAndQualifyingAccountsDisclosureTable_E965A942CE4A98465047B712AED85A27" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ValuationAllowancesAndReservesTypeAxis" xlink:label="loc_us-gaap_ValuationAllowancesAndReservesTypeAxis_B0755BBC29507321A984B712AED905CD" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ValuationAndQualifyingAccountsDisclosureTable_E965A942CE4A98465047B712AED85A27" xlink:to="loc_us-gaap_ValuationAllowancesAndReservesTypeAxis_B0755BBC29507321A984B712AED905CD" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ValuationAllowancesAndReservesDomain" xlink:label="loc_us-gaap_ValuationAllowancesAndReservesDomain_AA23F3DC1647048DEE20B712AED9AACD" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ValuationAllowancesAndReservesTypeAxis_B0755BBC29507321A984B712AED905CD" xlink:to="loc_us-gaap_ValuationAllowancesAndReservesDomain_AA23F3DC1647048DEE20B712AED9AACD" xlink:type="arc" />
    <link:loc xlink:href="atvi-20161231.xsd#atvi_AllowanceForSalesReturnsPriceProtectionAndOtherAllowanceMember" xlink:label="loc_atvi_AllowanceForSalesReturnsPriceProtectionAndOtherAllowanceMember_99C856C693B75A3A29D0B712AED985E3" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ValuationAllowancesAndReservesDomain_AA23F3DC1647048DEE20B712AED9AACD" xlink:to="loc_atvi_AllowanceForSalesReturnsPriceProtectionAndOtherAllowanceMember_99C856C693B75A3A29D0B712AED985E3" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_AllowanceForDoubtfulAccountsMember" xlink:label="loc_us-gaap_AllowanceForDoubtfulAccountsMember_D18221AC631DBB079447B712AED9A07B" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ValuationAllowancesAndReservesDomain_AA23F3DC1647048DEE20B712AED9AACD" xlink:to="loc_us-gaap_AllowanceForDoubtfulAccountsMember_D18221AC631DBB079447B712AED9A07B" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ValuationAndQualifyingAccountsDisclosureLineItems" xlink:label="loc_us-gaap_ValuationAndQualifyingAccountsDisclosureLineItems_C3D4BD7AFF97FDA54951B712AED93486" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ValuationAndQualifyingAccountsDisclosureTable_E965A942CE4A98465047B712AED85A27" xlink:to="loc_us-gaap_ValuationAndQualifyingAccountsDisclosureLineItems_C3D4BD7AFF97FDA54951B712AED93486" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_MovementInValuationAllowancesAndReservesRollForward" xlink:label="loc_us-gaap_MovementInValuationAllowancesAndReservesRollForward_BD48CDEA1275D97DD4B6B712AED9B608" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ValuationAndQualifyingAccountsDisclosureLineItems_C3D4BD7AFF97FDA54951B712AED93486" xlink:to="loc_us-gaap_MovementInValuationAllowancesAndReservesRollForward_BD48CDEA1275D97DD4B6B712AED9B608" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ValuationAllowancesAndReservesBalance" xlink:label="loc_us-gaap_ValuationAllowancesAndReservesBalance_24C612C542238E1D5F24B712AED959D0" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/periodStartLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_MovementInValuationAllowancesAndReservesRollForward_BD48CDEA1275D97DD4B6B712AED9B608" xlink:to="loc_us-gaap_ValuationAllowancesAndReservesBalance_24C612C542238E1D5F24B712AED959D0" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ValuationAllowancesAndReservesChargedToCostAndExpense" xlink:label="loc_us-gaap_ValuationAllowancesAndReservesChargedToCostAndExpense_BF835D3FAD24EB7A7180B712AED91E81" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_MovementInValuationAllowancesAndReservesRollForward_BD48CDEA1275D97DD4B6B712AED9B608" xlink:to="loc_us-gaap_ValuationAllowancesAndReservesChargedToCostAndExpense_BF835D3FAD24EB7A7180B712AED91E81" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ValuationAllowancesAndReservesDeductions" xlink:label="loc_us-gaap_ValuationAllowancesAndReservesDeductions_C0A1BCE555EC9EDB32ACB712AED98C03" xlink:type="locator" />
    <link:presentationArc order="3" preferredLabel="http://www.xbrl.org/2009/role/negatedLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_MovementInValuationAllowancesAndReservesRollForward_BD48CDEA1275D97DD4B6B712AED9B608" xlink:to="loc_us-gaap_ValuationAllowancesAndReservesDeductions_C0A1BCE555EC9EDB32ACB712AED98C03" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ValuationAllowancesAndReservesBalance" xlink:label="loc_us-gaap_ValuationAllowancesAndReservesBalance_DA74E742A881C708173DB712AED9E6FC" xlink:type="locator" />
    <link:presentationArc order="4" preferredLabel="http://www.xbrl.org/2003/role/periodEndLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_MovementInValuationAllowancesAndReservesRollForward_BD48CDEA1275D97DD4B6B712AED9B608" xlink:to="loc_us-gaap_ValuationAllowancesAndReservesBalance_DA74E742A881C708173DB712AED9E6FC" xlink:type="arc" />
  </link:presentationLink>
  <link:presentationLink xlink:role="http://www.activision.com/role/ShareBasedCompensation" xlink:type="extended">
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_DisclosureOfCompensationRelatedCostsSharebasedPaymentsAbstract" xlink:label="loc_us-gaap_DisclosureOfCompensationRelatedCostsSharebasedPaymentsAbstract_8E9005F9784D997C689F49A2F7E5B449" xlink:type="locator" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_DisclosureOfCompensationRelatedCostsShareBasedPaymentsTextBlock" xlink:label="loc_us-gaap_DisclosureOfCompensationRelatedCostsShareBasedPaymentsTextBlock_425C28F8342F5E9AA25149A2F7E52531" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_DisclosureOfCompensationRelatedCostsSharebasedPaymentsAbstract_8E9005F9784D997C689F49A2F7E5B449" xlink:to="loc_us-gaap_DisclosureOfCompensationRelatedCostsShareBasedPaymentsTextBlock_425C28F8342F5E9AA25149A2F7E52531" xlink:type="arc" />
  </link:presentationLink>
  <link:presentationLink xlink:role="http://www.activision.com/role/ShareBasedCompensationEquityIncentivePlansDetails" xlink:type="extended">
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_DisclosureOfCompensationRelatedCostsSharebasedPaymentsAbstract" xlink:label="loc_us-gaap_DisclosureOfCompensationRelatedCostsSharebasedPaymentsAbstract_6EDCF3BA80155C5D110149A2F7D671AB" xlink:type="locator" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ScheduleOfShareBasedCompensationArrangementsByShareBasedPaymentAwardTable" xlink:label="loc_us-gaap_ScheduleOfShareBasedCompensationArrangementsByShareBasedPaymentAwardTable_B5F0C418146AEF66164B49A2F7D68E84" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_DisclosureOfCompensationRelatedCostsSharebasedPaymentsAbstract_6EDCF3BA80155C5D110149A2F7D671AB" xlink:to="loc_us-gaap_ScheduleOfShareBasedCompensationArrangementsByShareBasedPaymentAwardTable_B5F0C418146AEF66164B49A2F7D68E84" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_AwardTypeAxis" xlink:label="loc_us-gaap_AwardTypeAxis_A4AD3AA10099D17BC58249A2F7D6C541" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ScheduleOfShareBasedCompensationArrangementsByShareBasedPaymentAwardTable_B5F0C418146AEF66164B49A2F7D68E84" xlink:to="loc_us-gaap_AwardTypeAxis_A4AD3AA10099D17BC58249A2F7D6C541" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain_90B868DED4A75CEC3A5A49A2F7D6F00B" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_AwardTypeAxis_A4AD3AA10099D17BC58249A2F7D6C541" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain_90B868DED4A75CEC3A5A49A2F7D6F00B" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_EmployeeStockOptionMember" xlink:label="loc_us-gaap_EmployeeStockOptionMember_6A40B994E4CB04B7BA8449A2F7D68DFE" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain_90B868DED4A75CEC3A5A49A2F7D6F00B" xlink:to="loc_us-gaap_EmployeeStockOptionMember_6A40B994E4CB04B7BA8449A2F7D68DFE" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_RestrictedStockMember" xlink:label="loc_us-gaap_RestrictedStockMember_DAA485EA16824040F98849A2F7D6785D" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain_90B868DED4A75CEC3A5A49A2F7D6F00B" xlink:to="loc_us-gaap_RestrictedStockMember_DAA485EA16824040F98849A2F7D6785D" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_RangeAxis" xlink:label="loc_us-gaap_RangeAxis_18B53ED0EAE7DDD4307B49A2F7D646DF" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ScheduleOfShareBasedCompensationArrangementsByShareBasedPaymentAwardTable_B5F0C418146AEF66164B49A2F7D68E84" xlink:to="loc_us-gaap_RangeAxis_18B53ED0EAE7DDD4307B49A2F7D646DF" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_RangeMember" xlink:label="loc_us-gaap_RangeMember_566A500C31F2235C6B8249A2F7D618B8" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_RangeAxis_18B53ED0EAE7DDD4307B49A2F7D646DF" xlink:to="loc_us-gaap_RangeMember_566A500C31F2235C6B8249A2F7D618B8" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_MinimumMember" xlink:label="loc_us-gaap_MinimumMember_489494DBCB08ADE7A90649A2F7D6A9C3" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_RangeMember_566A500C31F2235C6B8249A2F7D618B8" xlink:to="loc_us-gaap_MinimumMember_489494DBCB08ADE7A90649A2F7D6A9C3" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_MaximumMember" xlink:label="loc_us-gaap_MaximumMember_1C40EE643743E1EE7AA649A2F7D67912" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_RangeMember_566A500C31F2235C6B8249A2F7D618B8" xlink:to="loc_us-gaap_MaximumMember_1C40EE643743E1EE7AA649A2F7D67912" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_F46D3CD7674DA9F0A9B749A2F7D6C83A" xlink:type="locator" />
    <link:presentationArc order="3" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ScheduleOfShareBasedCompensationArrangementsByShareBasedPaymentAwardTable_B5F0C418146AEF66164B49A2F7D68E84" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_F46D3CD7674DA9F0A9B749A2F7D6C83A" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardAwardVestingPeriod1" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardAwardVestingPeriod1_D1E0E49215BE4AA9973949A2F7D66369" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_F46D3CD7674DA9F0A9B749A2F7D6C83A" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardAwardVestingPeriod1_D1E0E49215BE4AA9973949A2F7D66369" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardExpirationPeriod" xlink:label="loc_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardExpirationPeriod_A6FD28E166EB2ACADB6A49A2F7D672B5" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_F46D3CD7674DA9F0A9B749A2F7D6C83A" xlink:to="loc_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardExpirationPeriod_A6FD28E166EB2ACADB6A49A2F7D672B5" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardNumberOfSharesAvailableForGrant" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardNumberOfSharesAvailableForGrant_77C50D51B19457B29D4D49A2F7D635D5" xlink:type="locator" />
    <link:presentationArc order="3" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_F46D3CD7674DA9F0A9B749A2F7D6C83A" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardNumberOfSharesAvailableForGrant_77C50D51B19457B29D4D49A2F7D635D5" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_CommonStockCapitalSharesReservedForFutureIssuance" xlink:label="loc_us-gaap_CommonStockCapitalSharesReservedForFutureIssuance_C3B6ECFFF5249F2AFD7749A2F7D6365E" xlink:type="locator" />
    <link:presentationArc order="4" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_F46D3CD7674DA9F0A9B749A2F7D6C83A" xlink:to="loc_us-gaap_CommonStockCapitalSharesReservedForFutureIssuance_C3B6ECFFF5249F2AFD7749A2F7D6365E" xlink:type="arc" />
  </link:presentationLink>
  <link:presentationLink xlink:role="http://www.activision.com/role/ShareBasedCompensationMethodAndAssumptionsOnValuationOfStockOptionsAndAwardsDetails" xlink:type="extended">
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_DisclosureOfCompensationRelatedCostsSharebasedPaymentsAbstract" xlink:label="loc_us-gaap_DisclosureOfCompensationRelatedCostsSharebasedPaymentsAbstract_A1D2716E32790950CA158186BB29F5D0" xlink:type="locator" />
    <link:loc xlink:href="atvi-20161231.xsd#atvi_ScheduleofSharebasedCompensationAssumptionsTable" xlink:label="loc_atvi_ScheduleofSharebasedCompensationAssumptionsTable_D24345B05576A104327C8186BB292D88" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_DisclosureOfCompensationRelatedCostsSharebasedPaymentsAbstract_A1D2716E32790950CA158186BB29F5D0" xlink:to="loc_atvi_ScheduleofSharebasedCompensationAssumptionsTable_D24345B05576A104327C8186BB292D88" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_AwardTypeAxis" xlink:label="loc_us-gaap_AwardTypeAxis_7DE22B6BEFB2079D6C9C8186BB291BAA" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_atvi_ScheduleofSharebasedCompensationAssumptionsTable_D24345B05576A104327C8186BB292D88" xlink:to="loc_us-gaap_AwardTypeAxis_7DE22B6BEFB2079D6C9C8186BB291BAA" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain_AB1F23538F0AFD5B9A428186BB297B4D" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_AwardTypeAxis_7DE22B6BEFB2079D6C9C8186BB291BAA" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain_AB1F23538F0AFD5B9A428186BB297B4D" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_EmployeeStockOptionMember" xlink:label="loc_us-gaap_EmployeeStockOptionMember_21BBFB6497BE684063DF8186BB297A97" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain_AB1F23538F0AFD5B9A428186BB297B4D" xlink:to="loc_us-gaap_EmployeeStockOptionMember_21BBFB6497BE684063DF8186BB297A97" xlink:type="arc" />
    <link:loc xlink:href="atvi-20161231.xsd#atvi_ScheduleofSharebasedCompensationAssumptionsLineItems" xlink:label="loc_atvi_ScheduleofSharebasedCompensationAssumptionsLineItems_88B575A9120120DD96318186BB295A5D" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_atvi_ScheduleofSharebasedCompensationAssumptionsTable_D24345B05576A104327C8186BB292D88" xlink:to="loc_atvi_ScheduleofSharebasedCompensationAssumptionsLineItems_88B575A9120120DD96318186BB295A5D" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardFairValueAssumptionsExpectedTerm1" xlink:label="loc_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardFairValueAssumptionsExpectedTerm1_5BC365394305B09B89918186BB29C9B0" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_atvi_ScheduleofSharebasedCompensationAssumptionsLineItems_88B575A9120120DD96318186BB295A5D" xlink:to="loc_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardFairValueAssumptionsExpectedTerm1_5BC365394305B09B89918186BB29C9B0" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsRiskFreeInterestRate" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsRiskFreeInterestRate_4727ABE70EA3718383078186BB29DE4D" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_atvi_ScheduleofSharebasedCompensationAssumptionsLineItems_88B575A9120120DD96318186BB295A5D" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsRiskFreeInterestRate_4727ABE70EA3718383078186BB29DE4D" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsWeightedAverageVolatilityRate" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsWeightedAverageVolatilityRate_CA842FA81212669737548186BB29827A" xlink:type="locator" />
    <link:presentationArc order="3" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_atvi_ScheduleofSharebasedCompensationAssumptionsLineItems_88B575A9120120DD96318186BB295A5D" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsWeightedAverageVolatilityRate_CA842FA81212669737548186BB29827A" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedDividendRate" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedDividendRate_3638FE725FDE53A839088186BB293FE2" xlink:type="locator" />
    <link:presentationArc order="4" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_atvi_ScheduleofSharebasedCompensationAssumptionsLineItems_88B575A9120120DD96318186BB295A5D" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedDividendRate_3638FE725FDE53A839088186BB293FE2" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodWeightedAverageGrantDateFairValue" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodWeightedAverageGrantDateFairValue_619EB1725EAA68470DC38186BB29C74B" xlink:type="locator" />
    <link:presentationArc order="5" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_atvi_ScheduleofSharebasedCompensationAssumptionsLineItems_88B575A9120120DD96318186BB295A5D" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodWeightedAverageGrantDateFairValue_619EB1725EAA68470DC38186BB29C74B" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedVolatilityRateMinimum" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedVolatilityRateMinimum_C1A779F31FA2AA04C8EF8186BB297CE2" xlink:type="locator" />
    <link:presentationArc order="6" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_atvi_ScheduleofSharebasedCompensationAssumptionsLineItems_88B575A9120120DD96318186BB295A5D" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedVolatilityRateMinimum_C1A779F31FA2AA04C8EF8186BB297CE2" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedVolatilityRateMaximum" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedVolatilityRateMaximum_9CC17BB940848A48D1DD8186BB29793F" xlink:type="locator" />
    <link:presentationArc order="7" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_atvi_ScheduleofSharebasedCompensationAssumptionsLineItems_88B575A9120120DD96318186BB295A5D" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedVolatilityRateMaximum_9CC17BB940848A48D1DD8186BB29793F" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognized" xlink:label="loc_us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognized_00994421244569B3CD5F8186BB292DF9" xlink:type="locator" />
    <link:presentationArc order="8" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_atvi_ScheduleofSharebasedCompensationAssumptionsLineItems_88B575A9120120DD96318186BB295A5D" xlink:to="loc_us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognized_00994421244569B3CD5F8186BB292DF9" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognizedPeriodForRecognition1" xlink:label="loc_us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognizedPeriodForRecognition1_E6210FB6F19C236320798186BB29AB1D" xlink:type="locator" />
    <link:presentationArc order="9" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_atvi_ScheduleofSharebasedCompensationAssumptionsLineItems_88B575A9120120DD96318186BB295A5D" xlink:to="loc_us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognizedPeriodForRecognition1_E6210FB6F19C236320798186BB29AB1D" xlink:type="arc" />
  </link:presentationLink>
  <link:presentationLink xlink:role="http://www.activision.com/role/ShareBasedCompensationRestrictedStockUnitsAndRestrictedStockAwardsActivitiesDetails" xlink:type="extended">
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_DisclosureOfCompensationRelatedCostsSharebasedPaymentsAbstract" xlink:label="loc_us-gaap_DisclosureOfCompensationRelatedCostsSharebasedPaymentsAbstract_11A3D6E14E1306D92D2C690C07BA08D9" xlink:type="locator" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ScheduleOfShareBasedCompensationArrangementsByShareBasedPaymentAwardTable" xlink:label="loc_us-gaap_ScheduleOfShareBasedCompensationArrangementsByShareBasedPaymentAwardTable_6B9FA091B1FD1E9E46D3690C07BAA488" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_DisclosureOfCompensationRelatedCostsSharebasedPaymentsAbstract_11A3D6E14E1306D92D2C690C07BA08D9" xlink:to="loc_us-gaap_ScheduleOfShareBasedCompensationArrangementsByShareBasedPaymentAwardTable_6B9FA091B1FD1E9E46D3690C07BAA488" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_AwardTypeAxis" xlink:label="loc_us-gaap_AwardTypeAxis_531DE90D0A7A564C02F2690C07BA9CD2" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ScheduleOfShareBasedCompensationArrangementsByShareBasedPaymentAwardTable_6B9FA091B1FD1E9E46D3690C07BAA488" xlink:to="loc_us-gaap_AwardTypeAxis_531DE90D0A7A564C02F2690C07BA9CD2" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain_354DA615F35AFA98FD35690C07BA844B" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_AwardTypeAxis_531DE90D0A7A564C02F2690C07BA9CD2" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain_354DA615F35AFA98FD35690C07BA844B" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_RestrictedStockMember" xlink:label="loc_us-gaap_RestrictedStockMember_1270095BC8D5EE5FEC23690C07BA35D0" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain_354DA615F35AFA98FD35690C07BA844B" xlink:to="loc_us-gaap_RestrictedStockMember_1270095BC8D5EE5FEC23690C07BA35D0" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_PerformanceSharesMember" xlink:label="loc_us-gaap_PerformanceSharesMember_E133E56B852CD61CEFA6690C07BAAF4A" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain_354DA615F35AFA98FD35690C07BA844B" xlink:to="loc_us-gaap_PerformanceSharesMember_E133E56B852CD61CEFA6690C07BAAF4A" xlink:type="arc" />
    <link:loc xlink:href="atvi-20161231.xsd#atvi_EmployeeStockOptionAndRestrictedStockMember" xlink:label="loc_atvi_EmployeeStockOptionAndRestrictedStockMember_8D540D10C7FD4D125DF3690C07BA9D39" xlink:type="locator" />
    <link:presentationArc order="3" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain_354DA615F35AFA98FD35690C07BA844B" xlink:to="loc_atvi_EmployeeStockOptionAndRestrictedStockMember_8D540D10C7FD4D125DF3690C07BA9D39" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_D5CAC8EFAEE65782080F690C07BAD414" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ScheduleOfShareBasedCompensationArrangementsByShareBasedPaymentAwardTable_6B9FA091B1FD1E9E46D3690C07BAA488" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_D5CAC8EFAEE65782080F690C07BAD414" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedRollForward" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedRollForward_E84976101986580A0E79690C07BA0536" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_D5CAC8EFAEE65782080F690C07BAD414" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedRollForward_E84976101986580A0E79690C07BA0536" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedNumber" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedNumber_8621D4E656776F773B0F690C07BA38B7" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/periodStartLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedRollForward_E84976101986580A0E79690C07BA0536" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedNumber_8621D4E656776F773B0F690C07BA38B7" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriod" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriod_A599C8290021C0BE7ED8690C07BA8470" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedRollForward_E84976101986580A0E79690C07BA0536" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriod_A599C8290021C0BE7ED8690C07BA8470" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_BusinessAcquisitionEquityInterestsIssuedOrIssuableNumberOfSharesIssued" xlink:label="loc_us-gaap_BusinessAcquisitionEquityInterestsIssuedOrIssuableNumberOfSharesIssued_FB837E289ACDE5CBAB1E690C07BA71AB" xlink:type="locator" />
    <link:presentationArc order="3" preferredLabel="http://www.xbrl.org/2003/role/verboseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedRollForward_E84976101986580A0E79690C07BA0536" xlink:to="loc_us-gaap_BusinessAcquisitionEquityInterestsIssuedOrIssuableNumberOfSharesIssued_FB837E289ACDE5CBAB1E690C07BA71AB" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsVestedInPeriod" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsVestedInPeriod_819155A74DD52E0B3419690C07BA8D40" xlink:type="locator" />
    <link:presentationArc order="4" preferredLabel="http://www.xbrl.org/2009/role/negatedLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedRollForward_E84976101986580A0E79690C07BA0536" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsVestedInPeriod_819155A74DD52E0B3419690C07BA8D40" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsForfeitedInPeriod" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsForfeitedInPeriod_D03A7D6793D11C07F642690C07BA55A8" xlink:type="locator" />
    <link:presentationArc order="5" preferredLabel="http://www.xbrl.org/2009/role/negatedLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedRollForward_E84976101986580A0E79690C07BA0536" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsForfeitedInPeriod_D03A7D6793D11C07F642690C07BA55A8" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedNumber" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedNumber_A73051C8E0855B0AACA4690C07BAE509" xlink:type="locator" />
    <link:presentationArc order="6" preferredLabel="http://www.xbrl.org/2003/role/periodEndLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedRollForward_E84976101986580A0E79690C07BA0536" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedNumber_A73051C8E0855B0AACA4690C07BAE509" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsAdditionalDisclosuresAbstract" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsAdditionalDisclosuresAbstract_A6D7E9E52FB29119D097690C07BAD819" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_D5CAC8EFAEE65782080F690C07BAD414" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsAdditionalDisclosuresAbstract_A6D7E9E52FB29119D097690C07BAD819" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedWeightedAverageGrantDateFairValue" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedWeightedAverageGrantDateFairValue_35FA096E689AC8B3A831690C07BA27A0" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/periodStartLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsAdditionalDisclosuresAbstract_A6D7E9E52FB29119D097690C07BAD819" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedWeightedAverageGrantDateFairValue_35FA096E689AC8B3A831690C07BA27A0" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriodWeightedAverageGrantDateFairValue" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriodWeightedAverageGrantDateFairValue_22C5FFF204476AF3CA4E690C07BA819B" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsAdditionalDisclosuresAbstract_A6D7E9E52FB29119D097690C07BAD819" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriodWeightedAverageGrantDateFairValue_22C5FFF204476AF3CA4E690C07BA819B" xlink:type="arc" />
    <link:loc xlink:href="atvi-20161231.xsd#atvi_SharebasedCompensationArrangementbySharebasedPaymentAwardEquityInstrumentsOtherthanOptionsAssumedinPeriodWeightedAverageGrantDateFairValue" xlink:label="loc_atvi_SharebasedCompensationArrangementbySharebasedPaymentAwardEquityInstrumentsOtherthanOptionsAssumedinPeriodWeightedAverageGrantDateFairValue_1E895485DB17D4613063690C07BAD8C8" xlink:type="locator" />
    <link:presentationArc order="3" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsAdditionalDisclosuresAbstract_A6D7E9E52FB29119D097690C07BAD819" xlink:to="loc_atvi_SharebasedCompensationArrangementbySharebasedPaymentAwardEquityInstrumentsOtherthanOptionsAssumedinPeriodWeightedAverageGrantDateFairValue_1E895485DB17D4613063690C07BAD8C8" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsVestedInPeriodWeightedAverageGrantDateFairValue" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsVestedInPeriodWeightedAverageGrantDateFairValue_2D3B22C687C749C11627690C07BAE158" xlink:type="locator" />
    <link:presentationArc order="4" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsAdditionalDisclosuresAbstract_A6D7E9E52FB29119D097690C07BAD819" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsVestedInPeriodWeightedAverageGrantDateFairValue_2D3B22C687C749C11627690C07BAE158" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsForfeituresWeightedAverageGrantDateFairValue" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsForfeituresWeightedAverageGrantDateFairValue_E41A8B8978E6E6032D6F690C07BA1F30" xlink:type="locator" />
    <link:presentationArc order="5" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsAdditionalDisclosuresAbstract_A6D7E9E52FB29119D097690C07BAD819" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsForfeituresWeightedAverageGrantDateFairValue_E41A8B8978E6E6032D6F690C07BA1F30" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedWeightedAverageGrantDateFairValue" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedWeightedAverageGrantDateFairValue_A42AB9FBCB4B739AFD5A690C07BA3AE2" xlink:type="locator" />
    <link:presentationArc order="6" preferredLabel="http://www.xbrl.org/2003/role/periodEndLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsAdditionalDisclosuresAbstract_A6D7E9E52FB29119D097690C07BAD819" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedWeightedAverageGrantDateFairValue_A42AB9FBCB4B739AFD5A690C07BA3AE2" xlink:type="arc" />
    <link:loc xlink:href="atvi-20161231.xsd#atvi_EmployeeServiceShareBasedCompensationNonvestedAwardsCompensationNotYetRecognizedShareBasedAwardsOtherThanOptionsGrantedButNotAccountedFor" xlink:label="loc_atvi_EmployeeServiceShareBasedCompensationNonvestedAwardsCompensationNotYetRecognizedShareBasedAwardsOtherThanOptionsGrantedButNotAccountedFor_3695A2D7F5D57DBCF201690C07BA3D5B" xlink:type="locator" />
    <link:presentationArc order="3" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_D5CAC8EFAEE65782080F690C07BAD414" xlink:to="loc_atvi_EmployeeServiceShareBasedCompensationNonvestedAwardsCompensationNotYetRecognizedShareBasedAwardsOtherThanOptionsGrantedButNotAccountedFor_3695A2D7F5D57DBCF201690C07BA3D5B" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognized" xlink:label="loc_us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognized_E58647F65962A4919FE6690C07BAD4E5" xlink:type="locator" />
    <link:presentationArc order="4" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_D5CAC8EFAEE65782080F690C07BAD414" xlink:to="loc_us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognized_E58647F65962A4919FE6690C07BAD4E5" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognizedPeriodForRecognition1" xlink:label="loc_us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognizedPeriodForRecognition1_8D7C6238D4B56D7CC1D7690C07BA831B" xlink:type="locator" />
    <link:presentationArc order="5" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_D5CAC8EFAEE65782080F690C07BAD414" xlink:to="loc_us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognizedPeriodForRecognition1_8D7C6238D4B56D7CC1D7690C07BA831B" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsVestedInPeriodTotalFairValue" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsVestedInPeriodTotalFairValue_E7E6C2743A4F917DFA8D690C07BA659E" xlink:type="locator" />
    <link:presentationArc order="6" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_D5CAC8EFAEE65782080F690C07BAD414" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsVestedInPeriodTotalFairValue_E7E6C2743A4F917DFA8D690C07BA659E" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_EmployeeServiceShareBasedCompensationTaxBenefitRealizedFromExerciseOfStockOptions" xlink:label="loc_us-gaap_EmployeeServiceShareBasedCompensationTaxBenefitRealizedFromExerciseOfStockOptions_FD95F16979C49F090124690C07BA8203" xlink:type="locator" />
    <link:presentationArc order="7" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_D5CAC8EFAEE65782080F690C07BAD414" xlink:to="loc_us-gaap_EmployeeServiceShareBasedCompensationTaxBenefitRealizedFromExerciseOfStockOptions_FD95F16979C49F090124690C07BA8203" xlink:type="arc" />
    <link:loc xlink:href="atvi-20161231.xsd#atvi_EmployeeServiceShareBasedCompensationNonvestedAwardsCompensationNotYetRecognizedShareBasedAwardsOtherThanOptionsGrantedWithoutGrantDate" xlink:label="loc_atvi_EmployeeServiceShareBasedCompensationNonvestedAwardsCompensationNotYetRecognizedShareBasedAwardsOtherThanOptionsGrantedWithoutGrantDate_38B72DB405EF458C9222690C07BA258E" xlink:type="locator" />
    <link:presentationArc order="8" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_D5CAC8EFAEE65782080F690C07BAD414" xlink:to="loc_atvi_EmployeeServiceShareBasedCompensationNonvestedAwardsCompensationNotYetRecognizedShareBasedAwardsOtherThanOptionsGrantedWithoutGrantDate_38B72DB405EF458C9222690C07BA258E" xlink:type="arc" />
  </link:presentationLink>
  <link:presentationLink xlink:role="http://www.activision.com/role/ShareBasedCompensationStockBasedCompensationExpenseDetails" xlink:type="extended">
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_DisclosureOfCompensationRelatedCostsSharebasedPaymentsAbstract" xlink:label="loc_us-gaap_DisclosureOfCompensationRelatedCostsSharebasedPaymentsAbstract_972A37201DFA6DE99E936758E647530A" xlink:type="locator" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ScheduleOfEmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsTable" xlink:label="loc_us-gaap_ScheduleOfEmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsTable_08153D0F07277C960E106758E64C6CFC" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_DisclosureOfCompensationRelatedCostsSharebasedPaymentsAbstract_972A37201DFA6DE99E936758E647530A" xlink:to="loc_us-gaap_ScheduleOfEmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsTable_08153D0F07277C960E106758E64C6CFC" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_IncomeStatementLocationAxis" xlink:label="loc_us-gaap_IncomeStatementLocationAxis_6061E174DBFD683757456758E64C7D4C" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ScheduleOfEmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsTable_08153D0F07277C960E106758E64C6CFC" xlink:to="loc_us-gaap_IncomeStatementLocationAxis_6061E174DBFD683757456758E64C7D4C" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_IncomeStatementLocationDomain" xlink:label="loc_us-gaap_IncomeStatementLocationDomain_A2E0920920CB1146008A6758E64CFB9A" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_IncomeStatementLocationAxis_6061E174DBFD683757456758E64C7D4C" xlink:to="loc_us-gaap_IncomeStatementLocationDomain_A2E0920920CB1146008A6758E64CFB9A" xlink:type="arc" />
    <link:loc xlink:href="atvi-20161231.xsd#atvi_CostofRevenuesProductSalesSoftwareRoyaltiesAmortizationandIntellectualPropertyLicensesMember" xlink:label="loc_atvi_CostofRevenuesProductSalesSoftwareRoyaltiesAmortizationandIntellectualPropertyLicensesMember_565D3652214527019A456758E64DBB32" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_IncomeStatementLocationDomain_A2E0920920CB1146008A6758E64CFB9A" xlink:to="loc_atvi_CostofRevenuesProductSalesSoftwareRoyaltiesAmortizationandIntellectualPropertyLicensesMember_565D3652214527019A456758E64DBB32" xlink:type="arc" />
    <link:loc xlink:href="atvi-20161231.xsd#atvi_CostofRevenuesSubscriptionLicensingandOtherGameOperationsandDistributionCostsMember" xlink:label="loc_atvi_CostofRevenuesSubscriptionLicensingandOtherGameOperationsandDistributionCostsMember_4E0617D8BD1BC7C33F656758E64E605A" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_IncomeStatementLocationDomain_A2E0920920CB1146008A6758E64CFB9A" xlink:to="loc_atvi_CostofRevenuesSubscriptionLicensingandOtherGameOperationsandDistributionCostsMember_4E0617D8BD1BC7C33F656758E64E605A" xlink:type="arc" />
    <link:loc xlink:href="atvi-20161231.xsd#atvi_CostofRevenuesSubscriptionLicensingandOtherSoftwareRoyaltiesAmortizationandIntellectualPropertyLicensesMember" xlink:label="loc_atvi_CostofRevenuesSubscriptionLicensingandOtherSoftwareRoyaltiesAmortizationandIntellectualPropertyLicensesMember_346AA0DC25F480E94FB16758E64F6882" xlink:type="locator" />
    <link:presentationArc order="3" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_IncomeStatementLocationDomain_A2E0920920CB1146008A6758E64CFB9A" xlink:to="loc_atvi_CostofRevenuesSubscriptionLicensingandOtherSoftwareRoyaltiesAmortizationandIntellectualPropertyLicensesMember_346AA0DC25F480E94FB16758E64F6882" xlink:type="arc" />
    <link:loc xlink:href="atvi-20161231.xsd#atvi_BusinessDevelopmentsMember" xlink:label="loc_atvi_BusinessDevelopmentsMember_BE1F50D84E2D5752326F6758E64F521E" xlink:type="locator" />
    <link:presentationArc order="4" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_IncomeStatementLocationDomain_A2E0920920CB1146008A6758E64CFB9A" xlink:to="loc_atvi_BusinessDevelopmentsMember_BE1F50D84E2D5752326F6758E64F521E" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_SellingAndMarketingExpenseMember" xlink:label="loc_us-gaap_SellingAndMarketingExpenseMember_470A1DB2E11893F610BC6758E64F08E8" xlink:type="locator" />
    <link:presentationArc order="5" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_IncomeStatementLocationDomain_A2E0920920CB1146008A6758E64CFB9A" xlink:to="loc_us-gaap_SellingAndMarketingExpenseMember_470A1DB2E11893F610BC6758E64F08E8" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_GeneralAndAdministrativeExpenseMember" xlink:label="loc_us-gaap_GeneralAndAdministrativeExpenseMember_2357CF89A0C2A5D381CA6758E64F1B55" xlink:type="locator" />
    <link:presentationArc order="6" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_IncomeStatementLocationDomain_A2E0920920CB1146008A6758E64CFB9A" xlink:to="loc_us-gaap_GeneralAndAdministrativeExpenseMember_2357CF89A0C2A5D381CA6758E64F1B55" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_EmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsLineItems" xlink:label="loc_us-gaap_EmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsLineItems_16D7E12E73895AB15C6D6758E64FCFE4" xlink:type="locator" />
    <link:presentationArc order="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ScheduleOfEmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsTable_08153D0F07277C960E106758E64C6CFC" xlink:to="loc_us-gaap_EmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsLineItems_16D7E12E73895AB15C6D6758E64FCFE4" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_AllocatedShareBasedCompensationExpense" xlink:label="loc_us-gaap_AllocatedShareBasedCompensationExpense_2207A9FE162D83EE31736758E64FCA60" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_EmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsLineItems_16D7E12E73895AB15C6D6758E64FCFE4" xlink:to="loc_us-gaap_AllocatedShareBasedCompensationExpense_2207A9FE162D83EE31736758E64FCA60" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_EmployeeServiceShareBasedCompensationTaxBenefitFromCompensationExpense" xlink:label="loc_us-gaap_EmployeeServiceShareBasedCompensationTaxBenefitFromCompensationExpense_0A44D3B03E18AED27A8C6758E64F067C" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2009/role/negatedLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_EmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsLineItems_16D7E12E73895AB15C6D6758E64FCFE4" xlink:to="loc_us-gaap_EmployeeServiceShareBasedCompensationTaxBenefitFromCompensationExpense_0A44D3B03E18AED27A8C6758E64F067C" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_AllocatedShareBasedCompensationExpenseNetOfTax" xlink:label="loc_us-gaap_AllocatedShareBasedCompensationExpenseNetOfTax_E0D94B946B5FA5C351D96758E64F65B6" xlink:type="locator" />
    <link:presentationArc order="3" preferredLabel="http://www.xbrl.org/2003/role/totalLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_EmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsLineItems_16D7E12E73895AB15C6D6758E64FCFE4" xlink:to="loc_us-gaap_AllocatedShareBasedCompensationExpenseNetOfTax_E0D94B946B5FA5C351D96758E64F65B6" xlink:type="arc" />
    <link:loc xlink:href="atvi-20161231.xsd#atvi_SharebasedCompensationIncludedinSoftwareDevelopmentNoncurrentRollForward" xlink:label="loc_atvi_SharebasedCompensationIncludedinSoftwareDevelopmentNoncurrentRollForward_84B9971EFD4CC99668D26758E64F80B7" xlink:type="locator" />
    <link:presentationArc order="4" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_EmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsLineItems_16D7E12E73895AB15C6D6758E64FCFE4" xlink:to="loc_atvi_SharebasedCompensationIncludedinSoftwareDevelopmentNoncurrentRollForward_84B9971EFD4CC99668D26758E64F80B7" xlink:type="arc" />
    <link:loc xlink:href="atvi-20161231.xsd#atvi_ShareBasedCompensationIncludedInSoftwareDevelopmentNoncurrent" xlink:label="loc_atvi_ShareBasedCompensationIncludedInSoftwareDevelopmentNoncurrent_B745EF9630C0CBCB680A6758E64F77CF" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/periodStartLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_atvi_SharebasedCompensationIncludedinSoftwareDevelopmentNoncurrentRollForward_84B9971EFD4CC99668D26758E64F80B7" xlink:to="loc_atvi_ShareBasedCompensationIncludedInSoftwareDevelopmentNoncurrent_B745EF9630C0CBCB680A6758E64F77CF" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_EmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsCapitalizedAmount" xlink:label="loc_us-gaap_EmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsCapitalizedAmount_0A36AC9F6EC0D3BEC6C66758E6500D7C" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_atvi_SharebasedCompensationIncludedinSoftwareDevelopmentNoncurrentRollForward_84B9971EFD4CC99668D26758E64F80B7" xlink:to="loc_us-gaap_EmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsCapitalizedAmount_0A36AC9F6EC0D3BEC6C66758E6500D7C" xlink:type="arc" />
    <link:loc xlink:href="atvi-20161231.xsd#atvi_EmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsAmortizationOfCapitalizedAmount" xlink:label="loc_atvi_EmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsAmortizationOfCapitalizedAmount_B2A406C05E25826050D46758E6501474" xlink:type="locator" />
    <link:presentationArc order="3" preferredLabel="http://www.xbrl.org/2009/role/negatedLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_atvi_SharebasedCompensationIncludedinSoftwareDevelopmentNoncurrentRollForward_84B9971EFD4CC99668D26758E64F80B7" xlink:to="loc_atvi_EmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsAmortizationOfCapitalizedAmount_B2A406C05E25826050D46758E6501474" xlink:type="arc" />
    <link:loc xlink:href="atvi-20161231.xsd#atvi_ShareBasedCompensationIncludedInSoftwareDevelopmentNoncurrent" xlink:label="loc_atvi_ShareBasedCompensationIncludedInSoftwareDevelopmentNoncurrent_5BFE162F4D1FD26FA2316758E650B8C1" xlink:type="locator" />
    <link:presentationArc order="4" preferredLabel="http://www.xbrl.org/2003/role/periodEndLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_atvi_SharebasedCompensationIncludedinSoftwareDevelopmentNoncurrentRollForward_84B9971EFD4CC99668D26758E64F80B7" xlink:to="loc_atvi_ShareBasedCompensationIncludedInSoftwareDevelopmentNoncurrent_5BFE162F4D1FD26FA2316758E650B8C1" xlink:type="arc" />
  </link:presentationLink>
  <link:presentationLink xlink:role="http://www.activision.com/role/ShareBasedCompensationStockOptionActivitiesDetails" xlink:type="extended">
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_DisclosureOfCompensationRelatedCostsSharebasedPaymentsAbstract" xlink:label="loc_us-gaap_DisclosureOfCompensationRelatedCostsSharebasedPaymentsAbstract_CC1DBB2D7949E68FC9B2690E72DCB74D" xlink:type="locator" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ScheduleOfShareBasedCompensationArrangementsByShareBasedPaymentAwardTable" xlink:label="loc_us-gaap_ScheduleOfShareBasedCompensationArrangementsByShareBasedPaymentAwardTable_F50CAF75F4E0412351DC690E72DC0F6C" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_DisclosureOfCompensationRelatedCostsSharebasedPaymentsAbstract_CC1DBB2D7949E68FC9B2690E72DCB74D" xlink:to="loc_us-gaap_ScheduleOfShareBasedCompensationArrangementsByShareBasedPaymentAwardTable_F50CAF75F4E0412351DC690E72DC0F6C" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_AwardTypeAxis" xlink:label="loc_us-gaap_AwardTypeAxis_6CC891E6B63F4ADC1897690E72DCAF4E" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ScheduleOfShareBasedCompensationArrangementsByShareBasedPaymentAwardTable_F50CAF75F4E0412351DC690E72DC0F6C" xlink:to="loc_us-gaap_AwardTypeAxis_6CC891E6B63F4ADC1897690E72DCAF4E" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain_9740015D52C728AB18D1690E72DC0BC8" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_AwardTypeAxis_6CC891E6B63F4ADC1897690E72DCAF4E" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain_9740015D52C728AB18D1690E72DC0BC8" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_EmployeeStockOptionMember" xlink:label="loc_us-gaap_EmployeeStockOptionMember_76712388090928650735690E72DC4C15" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain_9740015D52C728AB18D1690E72DC0BC8" xlink:to="loc_us-gaap_EmployeeStockOptionMember_76712388090928650735690E72DC4C15" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_8695EA7D27F83A52062A690E72DCCF30" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ScheduleOfShareBasedCompensationArrangementsByShareBasedPaymentAwardTable_F50CAF75F4E0412351DC690E72DC0F6C" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_8695EA7D27F83A52062A690E72DCCF30" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingRollForward" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingRollForward_D34559565639EC39D93E690E72DCA5D4" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_8695EA7D27F83A52062A690E72DCCF30" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingRollForward_D34559565639EC39D93E690E72DCA5D4" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingNumber" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingNumber_B9D17896211CB0002828690E72DC49D4" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/periodStartLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingRollForward_D34559565639EC39D93E690E72DCA5D4" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingNumber_B9D17896211CB0002828690E72DC49D4" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriod" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriod_BAC18F7E717B8032ADF1690E72DC71DE" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingRollForward_D34559565639EC39D93E690E72DCA5D4" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriod_BAC18F7E717B8032ADF1690E72DC71DE" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_BusinessAcquisitionEquityInterestsIssuedOrIssuableNumberOfSharesIssued" xlink:label="loc_us-gaap_BusinessAcquisitionEquityInterestsIssuedOrIssuableNumberOfSharesIssued_0D56960768EDCA24F0AD690E72DC559F" xlink:type="locator" />
    <link:presentationArc order="3" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingRollForward_D34559565639EC39D93E690E72DCA5D4" xlink:to="loc_us-gaap_BusinessAcquisitionEquityInterestsIssuedOrIssuableNumberOfSharesIssued_0D56960768EDCA24F0AD690E72DC559F" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_StockIssuedDuringPeriodSharesStockOptionsExercised" xlink:label="loc_us-gaap_StockIssuedDuringPeriodSharesStockOptionsExercised_2BA8B8AFE8EF1502A805690E72DC5CD7" xlink:type="locator" />
    <link:presentationArc order="4" preferredLabel="http://www.xbrl.org/2009/role/negatedLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingRollForward_D34559565639EC39D93E690E72DCA5D4" xlink:to="loc_us-gaap_StockIssuedDuringPeriodSharesStockOptionsExercised_2BA8B8AFE8EF1502A805690E72DC5CD7" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsForfeituresInPeriod" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsForfeituresInPeriod_A6A903605B1FE5D18C53690E72DCE09C" xlink:type="locator" />
    <link:presentationArc order="5" preferredLabel="http://www.xbrl.org/2009/role/negatedLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingRollForward_D34559565639EC39D93E690E72DCA5D4" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsForfeituresInPeriod_A6A903605B1FE5D18C53690E72DCE09C" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExpirationsInPeriod" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExpirationsInPeriod_46580986416C278F4B21690E72DC423E" xlink:type="locator" />
    <link:presentationArc order="6" preferredLabel="http://www.xbrl.org/2009/role/negatedLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingRollForward_D34559565639EC39D93E690E72DCA5D4" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExpirationsInPeriod_46580986416C278F4B21690E72DC423E" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingNumber" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingNumber_ECB553C0DAA298BFEBF1690E72DCCC0D" xlink:type="locator" />
    <link:presentationArc order="7" preferredLabel="http://www.xbrl.org/2003/role/periodEndLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingRollForward_D34559565639EC39D93E690E72DCA5D4" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingNumber_ECB553C0DAA298BFEBF1690E72DCCC0D" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestOutstandingNumber" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestOutstandingNumber_A0A7CC34914E2C733E22690E72DCBA27" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_8695EA7D27F83A52062A690E72DCCF30" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestOutstandingNumber_A0A7CC34914E2C733E22690E72DCBA27" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestExercisableNumber" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestExercisableNumber_327270082EA2CD985A03690E72DCFC07" xlink:type="locator" />
    <link:presentationArc order="3" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_8695EA7D27F83A52062A690E72DCCF30" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestExercisableNumber_327270082EA2CD985A03690E72DCFC07" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageExercisePriceRollforward" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageExercisePriceRollforward_91C62677EF194858580F690E72DC50D1" xlink:type="locator" />
    <link:presentationArc order="4" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_8695EA7D27F83A52062A690E72DCCF30" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageExercisePriceRollforward_91C62677EF194858580F690E72DC50D1" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageExercisePrice" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageExercisePrice_4F6C773468E97A48EBC7690E72DCBD21" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/periodStartLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageExercisePriceRollforward_91C62677EF194858580F690E72DC50D1" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageExercisePrice_4F6C773468E97A48EBC7690E72DCBD21" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsGrantsInPeriodWeightedAverageExercisePrice" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsGrantsInPeriodWeightedAverageExercisePrice_37F1730131323F539F2C690E72DC84D5" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageExercisePriceRollforward_91C62677EF194858580F690E72DC50D1" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsGrantsInPeriodWeightedAverageExercisePrice_37F1730131323F539F2C690E72DC84D5" xlink:type="arc" />
    <link:loc xlink:href="atvi-20161231.xsd#atvi_SharebasedCompensationArrangementsbySharebasedPaymentAwardOptionsAssumedinPeriodWeightedAverageExercisePrice" xlink:label="loc_atvi_SharebasedCompensationArrangementsbySharebasedPaymentAwardOptionsAssumedinPeriodWeightedAverageExercisePrice_86AC8D08B2FBAA809C95690E72DC5C9B" xlink:type="locator" />
    <link:presentationArc order="3" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageExercisePriceRollforward_91C62677EF194858580F690E72DC50D1" xlink:to="loc_atvi_SharebasedCompensationArrangementsbySharebasedPaymentAwardOptionsAssumedinPeriodWeightedAverageExercisePrice_86AC8D08B2FBAA809C95690E72DC5C9B" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsExercisesInPeriodWeightedAverageExercisePrice" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsExercisesInPeriodWeightedAverageExercisePrice_A55DC85C0AC339EE4A24690E72DC1D9D" xlink:type="locator" />
    <link:presentationArc order="4" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageExercisePriceRollforward_91C62677EF194858580F690E72DC50D1" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsExercisesInPeriodWeightedAverageExercisePrice_A55DC85C0AC339EE4A24690E72DC1D9D" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsForfeituresInPeriodWeightedAverageExercisePrice" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsForfeituresInPeriodWeightedAverageExercisePrice_84919998F24C5D07DF06690E72DC98EB" xlink:type="locator" />
    <link:presentationArc order="5" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageExercisePriceRollforward_91C62677EF194858580F690E72DC50D1" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsForfeituresInPeriodWeightedAverageExercisePrice_84919998F24C5D07DF06690E72DC98EB" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsExpirationsInPeriodWeightedAverageExercisePrice" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsExpirationsInPeriodWeightedAverageExercisePrice_B391951DD792663CD0B0690E72DCAB7A" xlink:type="locator" />
    <link:presentationArc order="6" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageExercisePriceRollforward_91C62677EF194858580F690E72DC50D1" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsExpirationsInPeriodWeightedAverageExercisePrice_B391951DD792663CD0B0690E72DCAB7A" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageExercisePrice" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageExercisePrice_0B4EBD2A146730D8FE71690E72DCC190" xlink:type="locator" />
    <link:presentationArc order="7" preferredLabel="http://www.xbrl.org/2003/role/periodEndLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageExercisePriceRollforward_91C62677EF194858580F690E72DC50D1" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageExercisePrice_0B4EBD2A146730D8FE71690E72DCC190" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestOutstandingWeightedAverageExercisePrice" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestOutstandingWeightedAverageExercisePrice_D3BD6BAC0062FCAAAE9E690E72DC7ECB" xlink:type="locator" />
    <link:presentationArc order="5" preferredLabel="http://www.xbrl.org/2003/role/verboseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_8695EA7D27F83A52062A690E72DCCF30" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestOutstandingWeightedAverageExercisePrice_D3BD6BAC0062FCAAAE9E690E72DC7ECB" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestExercisableWeightedAverageExercisePrice" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestExercisableWeightedAverageExercisePrice_B59BA12E9621994231F8690E72DC5F47" xlink:type="locator" />
    <link:presentationArc order="6" preferredLabel="http://www.xbrl.org/2003/role/verboseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_8695EA7D27F83A52062A690E72DCCF30" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestExercisableWeightedAverageExercisePrice_B59BA12E9621994231F8690E72DC5F47" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsOutstandingWeightedAverageRemainingContractualTerm2" xlink:label="loc_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsOutstandingWeightedAverageRemainingContractualTerm2_CEE77510A2C06ABB3A96690E72DCEC67" xlink:type="locator" />
    <link:presentationArc order="7" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_8695EA7D27F83A52062A690E72DCCF30" xlink:to="loc_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsOutstandingWeightedAverageRemainingContractualTerm2_CEE77510A2C06ABB3A96690E72DCEC67" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsVestedAndExpectedToVestOutstandingWeightedAverageRemainingContractualTerm1" xlink:label="loc_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsVestedAndExpectedToVestOutstandingWeightedAverageRemainingContractualTerm1_3754754DAEE98A353F81690E72DC5C31" xlink:type="locator" />
    <link:presentationArc order="8" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_8695EA7D27F83A52062A690E72DCCF30" xlink:to="loc_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsVestedAndExpectedToVestOutstandingWeightedAverageRemainingContractualTerm1_3754754DAEE98A353F81690E72DC5C31" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsVestedAndExpectedToVestExercisableWeightedAverageRemainingContractualTerm1" xlink:label="loc_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsVestedAndExpectedToVestExercisableWeightedAverageRemainingContractualTerm1_17F522EA69E3411C6C53690E72DC5EDD" xlink:type="locator" />
    <link:presentationArc order="9" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_8695EA7D27F83A52062A690E72DCCF30" xlink:to="loc_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsVestedAndExpectedToVestExercisableWeightedAverageRemainingContractualTerm1_17F522EA69E3411C6C53690E72DC5EDD" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingIntrinsicValue" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingIntrinsicValue_A983B5DD4AEA52CCB334690E72DCA4B4" xlink:type="locator" />
    <link:presentationArc order="10" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_8695EA7D27F83A52062A690E72DCCF30" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingIntrinsicValue_A983B5DD4AEA52CCB334690E72DCA4B4" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestOutstandingAggregateIntrinsicValue" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestOutstandingAggregateIntrinsicValue_899387DAFC7FB530FB8F690E72DC9041" xlink:type="locator" />
    <link:presentationArc order="11" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_8695EA7D27F83A52062A690E72DCCF30" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestOutstandingAggregateIntrinsicValue_899387DAFC7FB530FB8F690E72DC9041" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestExercisableAggregateIntrinsicValue" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestExercisableAggregateIntrinsicValue_8882EEC3363FFFB332DD690E72DCAD9A" xlink:type="locator" />
    <link:presentationArc order="12" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_8695EA7D27F83A52062A690E72DCCF30" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestExercisableAggregateIntrinsicValue_8882EEC3363FFFB332DD690E72DCAD9A" xlink:type="arc" />
    <link:loc xlink:href="atvi-20161231.xsd#atvi_EmployeeServiceShareBasedCompensationNonvestedAwardsCompensationNotYetRecognizedShareBasedAwardsOtherThanOptionsGrantedButNotAccountedFor" xlink:label="loc_atvi_EmployeeServiceShareBasedCompensationNonvestedAwardsCompensationNotYetRecognizedShareBasedAwardsOtherThanOptionsGrantedButNotAccountedFor_B084180984F16691EE79690E72DC3A7C" xlink:type="locator" />
    <link:presentationArc order="13" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_8695EA7D27F83A52062A690E72DCCF30" xlink:to="loc_atvi_EmployeeServiceShareBasedCompensationNonvestedAwardsCompensationNotYetRecognizedShareBasedAwardsOtherThanOptionsGrantedButNotAccountedFor_B084180984F16691EE79690E72DC3A7C" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisesInPeriodTotalIntrinsicValue" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisesInPeriodTotalIntrinsicValue_6BA0A4AAE7A0DE47B4E8690E72DC02A5" xlink:type="locator" />
    <link:presentationArc order="14" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_8695EA7D27F83A52062A690E72DCCF30" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisesInPeriodTotalIntrinsicValue_6BA0A4AAE7A0DE47B4E8690E72DC02A5" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsVestedInPeriodFairValue1" xlink:label="loc_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsVestedInPeriodFairValue1_0F15EFD9A0CFB1A7CEA3690E72DC2E15" xlink:type="locator" />
    <link:presentationArc order="15" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_8695EA7D27F83A52062A690E72DCCF30" xlink:to="loc_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsVestedInPeriodFairValue1_0F15EFD9A0CFB1A7CEA3690E72DC2E15" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognized" xlink:label="loc_us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognized_683970E555C4F2C64C54690E72DCD004" xlink:type="locator" />
    <link:presentationArc order="16" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_8695EA7D27F83A52062A690E72DCCF30" xlink:to="loc_us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognized_683970E555C4F2C64C54690E72DCD004" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognizedPeriodForRecognition1" xlink:label="loc_us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognizedPeriodForRecognition1_E3754B084AEB6465C217690E72DC637D" xlink:type="locator" />
    <link:presentationArc order="17" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_8695EA7D27F83A52062A690E72DCCF30" xlink:to="loc_us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognizedPeriodForRecognition1_E3754B084AEB6465C217690E72DC637D" xlink:type="arc" />
  </link:presentationLink>
  <link:presentationLink xlink:role="http://www.activision.com/role/ShareBasedCompensationTables" xlink:type="extended">
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_DisclosureOfCompensationRelatedCostsSharebasedPaymentsAbstract" xlink:label="loc_us-gaap_DisclosureOfCompensationRelatedCostsSharebasedPaymentsAbstract_3DB9385F16D52594B0BD817BC4EFE95E" xlink:type="locator" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ScheduleOfShareBasedPaymentAwardStockOptionsValuationAssumptionsTableTextBlock" xlink:label="loc_us-gaap_ScheduleOfShareBasedPaymentAwardStockOptionsValuationAssumptionsTableTextBlock_358EF3C241D4DA5BD77F817BC4EF1F10" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_DisclosureOfCompensationRelatedCostsSharebasedPaymentsAbstract_3DB9385F16D52594B0BD817BC4EFE95E" xlink:to="loc_us-gaap_ScheduleOfShareBasedPaymentAwardStockOptionsValuationAssumptionsTableTextBlock_358EF3C241D4DA5BD77F817BC4EF1F10" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ScheduleOfShareBasedCompensationStockOptionsActivityTableTextBlock" xlink:label="loc_us-gaap_ScheduleOfShareBasedCompensationStockOptionsActivityTableTextBlock_A51FC7B14D6B107C339A817BC4EFBF2E" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_DisclosureOfCompensationRelatedCostsSharebasedPaymentsAbstract_3DB9385F16D52594B0BD817BC4EFE95E" xlink:to="loc_us-gaap_ScheduleOfShareBasedCompensationStockOptionsActivityTableTextBlock_A51FC7B14D6B107C339A817BC4EFBF2E" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ScheduleOfShareBasedCompensationRestrictedStockUnitsAwardActivityTableTextBlock" xlink:label="loc_us-gaap_ScheduleOfShareBasedCompensationRestrictedStockUnitsAwardActivityTableTextBlock_A03877CD56EE30118B37817BC4EFB45F" xlink:type="locator" />
    <link:presentationArc order="3" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_DisclosureOfCompensationRelatedCostsSharebasedPaymentsAbstract_3DB9385F16D52594B0BD817BC4EFE95E" xlink:to="loc_us-gaap_ScheduleOfShareBasedCompensationRestrictedStockUnitsAwardActivityTableTextBlock_A03877CD56EE30118B37817BC4EFB45F" xlink:type="arc" />
    <link:loc xlink:href="atvi-20161231.xsd#atvi_ScheduleofEmployeeServiceSharebasedCompensationAllocationofRecognizedPeriodCostsIncomeStatementTableTextBlock" xlink:label="loc_atvi_ScheduleofEmployeeServiceSharebasedCompensationAllocationofRecognizedPeriodCostsIncomeStatementTableTextBlock_729D35070353516752C8817BC4F011CF" xlink:type="locator" />
    <link:presentationArc order="4" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_DisclosureOfCompensationRelatedCostsSharebasedPaymentsAbstract_3DB9385F16D52594B0BD817BC4EFE95E" xlink:to="loc_atvi_ScheduleofEmployeeServiceSharebasedCompensationAllocationofRecognizedPeriodCostsIncomeStatementTableTextBlock_729D35070353516752C8817BC4F011CF" xlink:type="arc" />
    <link:loc xlink:href="atvi-20161231.xsd#atvi_ScheduleofEmployeeServiceSharebasedCompensationAllocationofRecognizedPeriodCostsBalanceSheetTableTextBlock" xlink:label="loc_atvi_ScheduleofEmployeeServiceSharebasedCompensationAllocationofRecognizedPeriodCostsBalanceSheetTableTextBlock_D933456A0DDFEE946943817BC4F06A7B" xlink:type="locator" />
    <link:presentationArc order="5" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_DisclosureOfCompensationRelatedCostsSharebasedPaymentsAbstract_3DB9385F16D52594B0BD817BC4EFE95E" xlink:to="loc_atvi_ScheduleofEmployeeServiceSharebasedCompensationAllocationofRecognizedPeriodCostsBalanceSheetTableTextBlock_D933456A0DDFEE946943817BC4F06A7B" xlink:type="arc" />
  </link:presentationLink>
  <link:presentationLink xlink:role="http://www.activision.com/role/SoftwareDevelopmentAndIntellectualPropertyLicenses" xlink:type="extended">
    <link:loc xlink:href="atvi-20161231.xsd#atvi_SoftwareDevelopmentCostsAndIntellectualPropertyLicensesDisclosureAbstract" xlink:label="loc_atvi_SoftwareDevelopmentCostsAndIntellectualPropertyLicensesDisclosureAbstract_AA4C02E62A967231CAB2B712AE6ABCE8" xlink:type="locator" />
    <link:loc xlink:href="atvi-20161231.xsd#atvi_SoftwareDevelopmentCostsAndIntellectualPropertyLicensesTextBlock" xlink:label="loc_atvi_SoftwareDevelopmentCostsAndIntellectualPropertyLicensesTextBlock_8E45650A7C926ECBDF0AB712AE6A7573" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_atvi_SoftwareDevelopmentCostsAndIntellectualPropertyLicensesDisclosureAbstract_AA4C02E62A967231CAB2B712AE6ABCE8" xlink:to="loc_atvi_SoftwareDevelopmentCostsAndIntellectualPropertyLicensesTextBlock_8E45650A7C926ECBDF0AB712AE6A7573" xlink:type="arc" />
  </link:presentationLink>
  <link:presentationLink xlink:role="http://www.activision.com/role/SoftwareDevelopmentAndIntellectualPropertyLicensesDetails" xlink:type="extended">
    <link:loc xlink:href="atvi-20161231.xsd#atvi_SoftwareDevelopmentCostsAndIntellectualPropertyLicensesDisclosureAbstract" xlink:label="loc_atvi_SoftwareDevelopmentCostsAndIntellectualPropertyLicensesDisclosureAbstract_ACAE219C11C0179DD71F1524351AF5D4" xlink:type="locator" />
    <link:loc xlink:href="atvi-20161231.xsd#atvi_SoftwareDevelopmentAndIntellectualPropertyLicensesAbstract" xlink:label="loc_atvi_SoftwareDevelopmentAndIntellectualPropertyLicensesAbstract_1878EE206F1DF757B0A11524351A7161" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_atvi_SoftwareDevelopmentCostsAndIntellectualPropertyLicensesDisclosureAbstract_ACAE219C11C0179DD71F1524351AF5D4" xlink:to="loc_atvi_SoftwareDevelopmentAndIntellectualPropertyLicensesAbstract_1878EE206F1DF757B0A11524351A7161" xlink:type="arc" />
    <link:loc xlink:href="atvi-20161231.xsd#atvi_InternallyDevelopedSoftwareCosts" xlink:label="loc_atvi_InternallyDevelopedSoftwareCosts_2C1B7B257E161E3DFEE71524351AF53B" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_atvi_SoftwareDevelopmentAndIntellectualPropertyLicensesAbstract_1878EE206F1DF757B0A11524351A7161" xlink:to="loc_atvi_InternallyDevelopedSoftwareCosts_2C1B7B257E161E3DFEE71524351AF53B" xlink:type="arc" />
    <link:loc xlink:href="atvi-20161231.xsd#atvi_SoftwareCostsPaymentsMadeToThirdPartyDevelopers" xlink:label="loc_atvi_SoftwareCostsPaymentsMadeToThirdPartyDevelopers_4A37320799178E3CF1C41524351ADA89" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_atvi_SoftwareDevelopmentAndIntellectualPropertyLicensesAbstract_1878EE206F1DF757B0A11524351A7161" xlink:to="loc_atvi_SoftwareCostsPaymentsMadeToThirdPartyDevelopers_4A37320799178E3CF1C41524351ADA89" xlink:type="arc" />
    <link:loc xlink:href="atvi-20161231.xsd#atvi_SoftwareDevelopmentCosts" xlink:label="loc_atvi_SoftwareDevelopmentCosts_6FCD0FA0E21354BA04891524351A75AF" xlink:type="locator" />
    <link:presentationArc order="3" preferredLabel="http://www.xbrl.org/2003/role/totalLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_atvi_SoftwareDevelopmentAndIntellectualPropertyLicensesAbstract_1878EE206F1DF757B0A11524351A7161" xlink:to="loc_atvi_SoftwareDevelopmentCosts_6FCD0FA0E21354BA04891524351A75AF" xlink:type="arc" />
    <link:loc xlink:href="atvi-20161231.xsd#atvi_CapitalizedIntellectualPropertyLicenses" xlink:label="loc_atvi_CapitalizedIntellectualPropertyLicenses_F88946CDD8ECAB0954861524351A3E8B" xlink:type="locator" />
    <link:presentationArc order="4" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_atvi_SoftwareDevelopmentAndIntellectualPropertyLicensesAbstract_1878EE206F1DF757B0A11524351A7161" xlink:to="loc_atvi_CapitalizedIntellectualPropertyLicenses_F88946CDD8ECAB0954861524351A3E8B" xlink:type="arc" />
    <link:loc xlink:href="atvi-20161231.xsd#atvi_AmortizationWriteOffsAndImpairmentsAbstract" xlink:label="loc_atvi_AmortizationWriteOffsAndImpairmentsAbstract_EBB52AA07B5C7021CAE31524351A1C79" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_atvi_SoftwareDevelopmentCostsAndIntellectualPropertyLicensesDisclosureAbstract_ACAE219C11C0179DD71F1524351AF5D4" xlink:to="loc_atvi_AmortizationWriteOffsAndImpairmentsAbstract_EBB52AA07B5C7021CAE31524351A1C79" xlink:type="arc" />
    <link:loc xlink:href="atvi-20161231.xsd#atvi_CapitalizedSoftwareDevelopmentCostsAndIntellectualPropertyLicensesAmortization" xlink:label="loc_atvi_CapitalizedSoftwareDevelopmentCostsAndIntellectualPropertyLicensesAmortization_25C2CECB1B86BE6F6D6D1524351AE721" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_atvi_AmortizationWriteOffsAndImpairmentsAbstract_EBB52AA07B5C7021CAE31524351A1C79" xlink:to="loc_atvi_CapitalizedSoftwareDevelopmentCostsAndIntellectualPropertyLicensesAmortization_25C2CECB1B86BE6F6D6D1524351AE721" xlink:type="arc" />
  </link:presentationLink>
  <link:presentationLink xlink:role="http://www.activision.com/role/SoftwareDevelopmentAndIntellectualPropertyLicensesTables" xlink:type="extended">
    <link:loc xlink:href="atvi-20161231.xsd#atvi_SoftwareDevelopmentCostsAndIntellectualPropertyLicensesDisclosureAbstract" xlink:label="loc_atvi_SoftwareDevelopmentCostsAndIntellectualPropertyLicensesDisclosureAbstract_441BD4F51C1239B9F26AB712AFD11A82" xlink:type="locator" />
    <link:loc xlink:href="atvi-20161231.xsd#atvi_ScheduleofSoftwareDevelopmentCostsandIntellectualPropertyLicensesTableTextBlock" xlink:label="loc_atvi_ScheduleofSoftwareDevelopmentCostsandIntellectualPropertyLicensesTableTextBlock_02B2FC4ABD7DE63575D5B712AFD16FF2" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_atvi_SoftwareDevelopmentCostsAndIntellectualPropertyLicensesDisclosureAbstract_441BD4F51C1239B9F26AB712AFD11A82" xlink:to="loc_atvi_ScheduleofSoftwareDevelopmentCostsandIntellectualPropertyLicensesTableTextBlock_02B2FC4ABD7DE63575D5B712AFD16FF2" xlink:type="arc" />
    <link:loc xlink:href="atvi-20161231.xsd#atvi_AmortizationofSoftwareDevelopmentCostsandIntellectualPropertyLicensesTableTextBlock" xlink:label="loc_atvi_AmortizationofSoftwareDevelopmentCostsandIntellectualPropertyLicensesTableTextBlock_605792964EC2CB6B4A5EB712AFD186CF" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_atvi_SoftwareDevelopmentCostsAndIntellectualPropertyLicensesDisclosureAbstract_441BD4F51C1239B9F26AB712AFD11A82" xlink:to="loc_atvi_AmortizationofSoftwareDevelopmentCostsandIntellectualPropertyLicensesTableTextBlock_605792964EC2CB6B4A5EB712AFD186CF" xlink:type="arc" />
  </link:presentationLink>
  <link:presentationLink xlink:role="http://www.activision.com/role/SummaryOfSignificantAccountingPolicies" xlink:type="extended">
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_AccountingPoliciesAbstract" xlink:label="loc_us-gaap_AccountingPoliciesAbstract_5D45643C038979908690B712AE51E3B2" xlink:type="locator" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_SignificantAccountingPoliciesTextBlock" xlink:label="loc_us-gaap_SignificantAccountingPoliciesTextBlock_2B01C3CE79FE6BD4EDFFB712AE5199E4" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_AccountingPoliciesAbstract_5D45643C038979908690B712AE51E3B2" xlink:to="loc_us-gaap_SignificantAccountingPoliciesTextBlock_2B01C3CE79FE6BD4EDFFB712AE5199E4" xlink:type="arc" />
  </link:presentationLink>
  <link:presentationLink xlink:role="http://www.activision.com/role/SummaryOfSignificantAccountingPoliciesDetails" xlink:type="extended">
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_AccountingPoliciesAbstract" xlink:label="loc_us-gaap_AccountingPoliciesAbstract_78590F69F60FA4D649036CFEDC1E7F61" xlink:type="locator" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_RestrictedCashAndInvestmentsAbstract" xlink:label="loc_us-gaap_RestrictedCashAndInvestmentsAbstract_AEDA64F591F851DC6F216CFEDC1E2CEA" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_AccountingPoliciesAbstract_78590F69F60FA4D649036CFEDC1E7F61" xlink:to="loc_us-gaap_RestrictedCashAndInvestmentsAbstract_AEDA64F591F851DC6F216CFEDC1E2CEA" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_RestrictedCashAndCashEquivalentsNoncurrent" xlink:label="loc_us-gaap_RestrictedCashAndCashEquivalentsNoncurrent_7417F5D81FA9F401CB296CFEDC1E9F72" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/verboseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_RestrictedCashAndInvestmentsAbstract_AEDA64F591F851DC6F216CFEDC1E2CEA" xlink:to="loc_us-gaap_RestrictedCashAndCashEquivalentsNoncurrent_7417F5D81FA9F401CB296CFEDC1E9F72" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_DerivativeInstrumentDetailAbstract" xlink:label="loc_us-gaap_DerivativeInstrumentDetailAbstract_7BC3A28177EA17A793966CFEDC1F866B" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_AccountingPoliciesAbstract_78590F69F60FA4D649036CFEDC1E7F61" xlink:to="loc_us-gaap_DerivativeInstrumentDetailAbstract_7BC3A28177EA17A793966CFEDC1F866B" xlink:type="arc" />
    <link:loc xlink:href="atvi-20161231.xsd#atvi_ForeignExchangeForwardContractMaximumContractualTerm" xlink:label="loc_atvi_ForeignExchangeForwardContractMaximumContractualTerm_0E926DD14378F3EEE6A36CFEDC1F3648" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_DerivativeInstrumentDetailAbstract_7BC3A28177EA17A793966CFEDC1F866B" xlink:to="loc_atvi_ForeignExchangeForwardContractMaximumContractualTerm_0E926DD14378F3EEE6A36CFEDC1F3648" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ConcentrationRiskTable" xlink:label="loc_us-gaap_ConcentrationRiskTable_8AE10C144841981113D86CFEDC1F4D29" xlink:type="locator" />
    <link:presentationArc order="3" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_AccountingPoliciesAbstract_78590F69F60FA4D649036CFEDC1E7F61" xlink:to="loc_us-gaap_ConcentrationRiskTable_8AE10C144841981113D86CFEDC1F4D29" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_RangeAxis" xlink:label="loc_us-gaap_RangeAxis_36368DBFEA820DFC64576CFEDC1F0B61" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ConcentrationRiskTable_8AE10C144841981113D86CFEDC1F4D29" xlink:to="loc_us-gaap_RangeAxis_36368DBFEA820DFC64576CFEDC1F0B61" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_RangeMember" xlink:label="loc_us-gaap_RangeMember_5751D607FFD8FD1055FF6CFEDC1F89B3" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_RangeAxis_36368DBFEA820DFC64576CFEDC1F0B61" xlink:to="loc_us-gaap_RangeMember_5751D607FFD8FD1055FF6CFEDC1F89B3" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_MinimumMember" xlink:label="loc_us-gaap_MinimumMember_2F20367D84A165547E426CFEDC1FB3D3" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_RangeMember_5751D607FFD8FD1055FF6CFEDC1F89B3" xlink:to="loc_us-gaap_MinimumMember_2F20367D84A165547E426CFEDC1FB3D3" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_MaximumMember" xlink:label="loc_us-gaap_MaximumMember_BA23953930D090C840F86CFEDC1F7626" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_RangeMember_5751D607FFD8FD1055FF6CFEDC1F89B3" xlink:to="loc_us-gaap_MaximumMember_BA23953930D090C840F86CFEDC1F7626" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_MajorCustomersAxis" xlink:label="loc_us-gaap_MajorCustomersAxis_C1D94DE132C43AC72E3B6CFEDC1F7D09" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ConcentrationRiskTable_8AE10C144841981113D86CFEDC1F4D29" xlink:to="loc_us-gaap_MajorCustomersAxis_C1D94DE132C43AC72E3B6CFEDC1F7D09" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_NameOfMajorCustomerDomain" xlink:label="loc_us-gaap_NameOfMajorCustomerDomain_72EC75F27C271C7E80496CFEDC1F871B" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_MajorCustomersAxis_C1D94DE132C43AC72E3B6CFEDC1F7D09" xlink:to="loc_us-gaap_NameOfMajorCustomerDomain_72EC75F27C271C7E80496CFEDC1F871B" xlink:type="arc" />
    <link:loc xlink:href="atvi-20161231.xsd#atvi_SonyMember" xlink:label="loc_atvi_SonyMember_5B2D219149974FE57B606CFEDC1F21B8" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_NameOfMajorCustomerDomain_72EC75F27C271C7E80496CFEDC1F871B" xlink:to="loc_atvi_SonyMember_5B2D219149974FE57B606CFEDC1F21B8" xlink:type="arc" />
    <link:loc xlink:href="atvi-20161231.xsd#atvi_AppleMember" xlink:label="loc_atvi_AppleMember_72D00868C0030867632F6CFEDC1F9D23" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_NameOfMajorCustomerDomain_72EC75F27C271C7E80496CFEDC1F871B" xlink:to="loc_atvi_AppleMember_72D00868C0030867632F6CFEDC1F9D23" xlink:type="arc" />
    <link:loc xlink:href="atvi-20161231.xsd#atvi_MicrosoftMember" xlink:label="loc_atvi_MicrosoftMember_8D0B66D051F07BC9675E6CFEDC1F4A91" xlink:type="locator" />
    <link:presentationArc order="3" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_NameOfMajorCustomerDomain_72EC75F27C271C7E80496CFEDC1F871B" xlink:to="loc_atvi_MicrosoftMember_8D0B66D051F07BC9675E6CFEDC1F4A91" xlink:type="arc" />
    <link:loc xlink:href="atvi-20161231.xsd#atvi_WalMartMember" xlink:label="loc_atvi_WalMartMember_C1CB021D4523DD8E23216CFEDC1FE8DB" xlink:type="locator" />
    <link:presentationArc order="4" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_NameOfMajorCustomerDomain_72EC75F27C271C7E80496CFEDC1F871B" xlink:to="loc_atvi_WalMartMember_C1CB021D4523DD8E23216CFEDC1FE8DB" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ConcentrationRiskByBenchmarkAxis" xlink:label="loc_us-gaap_ConcentrationRiskByBenchmarkAxis_90D4FF1B3DB624A61E7F6CFEDC20FFDE" xlink:type="locator" />
    <link:presentationArc order="3" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ConcentrationRiskTable_8AE10C144841981113D86CFEDC1F4D29" xlink:to="loc_us-gaap_ConcentrationRiskByBenchmarkAxis_90D4FF1B3DB624A61E7F6CFEDC20FFDE" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ConcentrationRiskBenchmarkDomain" xlink:label="loc_us-gaap_ConcentrationRiskBenchmarkDomain_E82BBC9A5DA38018A19F6CFEDC20B68A" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ConcentrationRiskByBenchmarkAxis_90D4FF1B3DB624A61E7F6CFEDC20FFDE" xlink:to="loc_us-gaap_ConcentrationRiskBenchmarkDomain_E82BBC9A5DA38018A19F6CFEDC20B68A" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_SalesRevenueGoodsNetMember" xlink:label="loc_us-gaap_SalesRevenueGoodsNetMember_08BE3BB8F8269FB67ECF6CFEDC204225" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ConcentrationRiskBenchmarkDomain_E82BBC9A5DA38018A19F6CFEDC20B68A" xlink:to="loc_us-gaap_SalesRevenueGoodsNetMember_08BE3BB8F8269FB67ECF6CFEDC204225" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_AccountsReceivableMember" xlink:label="loc_us-gaap_AccountsReceivableMember_A1023F00211E523F37C66CFEDC201CE7" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ConcentrationRiskBenchmarkDomain_E82BBC9A5DA38018A19F6CFEDC20B68A" xlink:to="loc_us-gaap_AccountsReceivableMember_A1023F00211E523F37C66CFEDC201CE7" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ConcentrationRiskLineItems" xlink:label="loc_us-gaap_ConcentrationRiskLineItems_011161FD97275984CE0B6CFEDC20EA07" xlink:type="locator" />
    <link:presentationArc order="4" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ConcentrationRiskTable_8AE10C144841981113D86CFEDC1F4D29" xlink:to="loc_us-gaap_ConcentrationRiskLineItems_011161FD97275984CE0B6CFEDC20EA07" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ConcentrationRiskPercentage1" xlink:label="loc_us-gaap_ConcentrationRiskPercentage1_23FB3D58FBD5C047BEF46CFEDC207726" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ConcentrationRiskLineItems_011161FD97275984CE0B6CFEDC20EA07" xlink:to="loc_us-gaap_ConcentrationRiskPercentage1_23FB3D58FBD5C047BEF46CFEDC207726" xlink:type="arc" />
    <link:loc xlink:href="atvi-20161231.xsd#atvi_CapitalizedSoftwareDevelopmentCostsAmortizationPeriod" xlink:label="loc_atvi_CapitalizedSoftwareDevelopmentCostsAmortizationPeriod_83DB433DB1D0CD15AD796CFEDC204C7A" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ConcentrationRiskLineItems_011161FD97275984CE0B6CFEDC20EA07" xlink:to="loc_atvi_CapitalizedSoftwareDevelopmentCostsAmortizationPeriod_83DB433DB1D0CD15AD796CFEDC204C7A" xlink:type="arc" />
  </link:presentationLink>
  <link:presentationLink xlink:role="http://www.activision.com/role/SummaryOfSignificantAccountingPoliciesEstimatedServicePeriodAndAdvertisingExpensesDetails" xlink:type="extended">
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_AccountingPoliciesAbstract" xlink:label="loc_us-gaap_AccountingPoliciesAbstract_7D31A52B319483B7081EC193E1E66B0D" xlink:type="locator" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_RevenueRecognitionAbstract" xlink:label="loc_us-gaap_RevenueRecognitionAbstract_4E44350BFE87C7D9A7DEC193E1E635C4" xlink:type="locator" />
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_AccountingPoliciesAbstract_7D31A52B319483B7081EC193E1E66B0D" xlink:to="loc_us-gaap_RevenueRecognitionAbstract_4E44350BFE87C7D9A7DEC193E1E635C4" xlink:type="arc" />
    <link:loc xlink:href="atvi-20161231.xsd#atvi_EstimatedServicePeriod" xlink:label="loc_atvi_EstimatedServicePeriod_8657CFA2B69E29B6F602C193E1E6BDC0" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_RevenueRecognitionAbstract_4E44350BFE87C7D9A7DEC193E1E635C4" xlink:to="loc_atvi_EstimatedServicePeriod_8657CFA2B69E29B6F602C193E1E6BDC0" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_MarketingAndAdvertisingExpenseAbstract" xlink:label="loc_us-gaap_MarketingAndAdvertisingExpenseAbstract_0FBCA44497F6F24AECAAC193E1E6E330" xlink:type="locator" />
    <link:presentationArc order="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_AccountingPoliciesAbstract_7D31A52B319483B7081EC193E1E66B0D" xlink:to="loc_us-gaap_MarketingAndAdvertisingExpenseAbstract_0FBCA44497F6F24AECAAC193E1E6E330" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_AdvertisingExpense" xlink:label="loc_us-gaap_AdvertisingExpense_052BB0F8A4B63A5D0F69C193E1E633AC" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_MarketingAndAdvertisingExpenseAbstract_0FBCA44497F6F24AECAAC193E1E6E330" xlink:to="loc_us-gaap_AdvertisingExpense_052BB0F8A4B63A5D0F69C193E1E633AC" xlink:type="arc" />
  </link:presentationLink>
  <link:presentationLink xlink:role="http://www.activision.com/role/SummaryOfSignificantAccountingPoliciesGoodwillAndOtherIndefiniteLivedAssetsDetails" xlink:type="extended">
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_AccountingPoliciesAbstract" xlink:label="loc_us-gaap_AccountingPoliciesAbstract_8118CCD889F9F9C757F11F1614897FAF" xlink:type="locator" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ScheduleOfIndefiniteLivedIntangibleAssetsTable" xlink:label="loc_us-gaap_ScheduleOfIndefiniteLivedIntangibleAssetsTable_C0B27BABF2CA6D85BCDB1F1614893DF2" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_AccountingPoliciesAbstract_8118CCD889F9F9C757F11F1614897FAF" xlink:to="loc_us-gaap_ScheduleOfIndefiniteLivedIntangibleAssetsTable_C0B27BABF2CA6D85BCDB1F1614893DF2" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_IndefiniteLivedIntangibleAssetsByMajorClassAxis" xlink:label="loc_us-gaap_IndefiniteLivedIntangibleAssetsByMajorClassAxis_A6395626C64AC512CA331F16148ABDF5" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ScheduleOfIndefiniteLivedIntangibleAssetsTable_C0B27BABF2CA6D85BCDB1F1614893DF2" xlink:to="loc_us-gaap_IndefiniteLivedIntangibleAssetsByMajorClassAxis_A6395626C64AC512CA331F16148ABDF5" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_IndefiniteLivedIntangibleAssetsMajorClassNameDomain" xlink:label="loc_us-gaap_IndefiniteLivedIntangibleAssetsMajorClassNameDomain_318F1AAF90A90B19387D1F16148AC390" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_IndefiniteLivedIntangibleAssetsByMajorClassAxis_A6395626C64AC512CA331F16148ABDF5" xlink:to="loc_us-gaap_IndefiniteLivedIntangibleAssetsMajorClassNameDomain_318F1AAF90A90B19387D1F16148AC390" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_TradeNamesMember" xlink:label="loc_us-gaap_TradeNamesMember_3FC81BF331D6C376B1E21F16148A6EE8" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_IndefiniteLivedIntangibleAssetsMajorClassNameDomain_318F1AAF90A90B19387D1F16148AC390" xlink:to="loc_us-gaap_TradeNamesMember_3FC81BF331D6C376B1E21F16148A6EE8" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_IndefiniteLivedIntangibleAssetsByMajorClassLineItems" xlink:label="loc_us-gaap_IndefiniteLivedIntangibleAssetsByMajorClassLineItems_95C0B8AF7B5ACFA9302E1F16148A49ED" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ScheduleOfIndefiniteLivedIntangibleAssetsTable_C0B27BABF2CA6D85BCDB1F1614893DF2" xlink:to="loc_us-gaap_IndefiniteLivedIntangibleAssetsByMajorClassLineItems_95C0B8AF7B5ACFA9302E1F16148A49ED" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_GoodwillImpairmentLoss" xlink:label="loc_us-gaap_GoodwillImpairmentLoss_BB65C385DECC9F2484171F16148AB3D1" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_IndefiniteLivedIntangibleAssetsByMajorClassLineItems_95C0B8AF7B5ACFA9302E1F16148A49ED" xlink:to="loc_us-gaap_GoodwillImpairmentLoss_BB65C385DECC9F2484171F16148AB3D1" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ImpairmentOfIntangibleAssetsExcludingGoodwill" xlink:label="loc_us-gaap_ImpairmentOfIntangibleAssetsExcludingGoodwill_822570A4FCCB989B5C961F16148B5CF3" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_IndefiniteLivedIntangibleAssetsByMajorClassLineItems_95C0B8AF7B5ACFA9302E1F16148A49ED" xlink:to="loc_us-gaap_ImpairmentOfIntangibleAssetsExcludingGoodwill_822570A4FCCB989B5C961F16148B5CF3" xlink:type="arc" />
  </link:presentationLink>
  <link:presentationLink xlink:role="http://www.activision.com/role/SummaryOfSignificantAccountingPoliciesLongLivedAssetsDetails" xlink:type="extended">
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_AccountingPoliciesAbstract" xlink:label="loc_us-gaap_AccountingPoliciesAbstract_87E26730F9C7670E221FC193E1EA71B7" xlink:type="locator" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ScheduleOfPropertyPlantAndEquipmentTable" xlink:label="loc_us-gaap_ScheduleOfPropertyPlantAndEquipmentTable_85C89193EA2276838D10C193E1EA62D8" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_AccountingPoliciesAbstract_87E26730F9C7670E221FC193E1EA71B7" xlink:to="loc_us-gaap_ScheduleOfPropertyPlantAndEquipmentTable_85C89193EA2276838D10C193E1EA62D8" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_PropertyPlantAndEquipmentByTypeAxis" xlink:label="loc_us-gaap_PropertyPlantAndEquipmentByTypeAxis_8F15B4A6BB3F5B55EE09C193E1EA4718" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ScheduleOfPropertyPlantAndEquipmentTable_85C89193EA2276838D10C193E1EA62D8" xlink:to="loc_us-gaap_PropertyPlantAndEquipmentByTypeAxis_8F15B4A6BB3F5B55EE09C193E1EA4718" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_PropertyPlantAndEquipmentTypeDomain" xlink:label="loc_us-gaap_PropertyPlantAndEquipmentTypeDomain_3E14A466A59B4B4A3069C193E1EBB0CB" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_PropertyPlantAndEquipmentByTypeAxis_8F15B4A6BB3F5B55EE09C193E1EA4718" xlink:to="loc_us-gaap_PropertyPlantAndEquipmentTypeDomain_3E14A466A59B4B4A3069C193E1EBB0CB" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_BuildingMember" xlink:label="loc_us-gaap_BuildingMember_381105687C5757EF94C0C193E1EB9671" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_PropertyPlantAndEquipmentTypeDomain_3E14A466A59B4B4A3069C193E1EBB0CB" xlink:to="loc_us-gaap_BuildingMember_381105687C5757EF94C0C193E1EB9671" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ComputerEquipmentMember" xlink:label="loc_us-gaap_ComputerEquipmentMember_DC33C492788BEA173C6CC193E1EBD35A" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_PropertyPlantAndEquipmentTypeDomain_3E14A466A59B4B4A3069C193E1EBB0CB" xlink:to="loc_us-gaap_ComputerEquipmentMember_DC33C492788BEA173C6CC193E1EBD35A" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_OfficeEquipmentMember" xlink:label="loc_us-gaap_OfficeEquipmentMember_04DD3567FAEFC11C9F70C193E1EB86F3" xlink:type="locator" />
    <link:presentationArc order="3" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_PropertyPlantAndEquipmentTypeDomain_3E14A466A59B4B4A3069C193E1EBB0CB" xlink:to="loc_us-gaap_OfficeEquipmentMember_04DD3567FAEFC11C9F70C193E1EB86F3" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_RangeAxis" xlink:label="loc_us-gaap_RangeAxis_C51569F1E7264F824D5DC193E1EB3061" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ScheduleOfPropertyPlantAndEquipmentTable_85C89193EA2276838D10C193E1EA62D8" xlink:to="loc_us-gaap_RangeAxis_C51569F1E7264F824D5DC193E1EB3061" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_RangeMember" xlink:label="loc_us-gaap_RangeMember_59D83355EC8C38FFF4C0C193E1EB3626" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_RangeAxis_C51569F1E7264F824D5DC193E1EB3061" xlink:to="loc_us-gaap_RangeMember_59D83355EC8C38FFF4C0C193E1EB3626" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_MinimumMember" xlink:label="loc_us-gaap_MinimumMember_94DB81021927E695215AC193E1EBDAF2" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_RangeMember_59D83355EC8C38FFF4C0C193E1EB3626" xlink:to="loc_us-gaap_MinimumMember_94DB81021927E695215AC193E1EBDAF2" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_MaximumMember" xlink:label="loc_us-gaap_MaximumMember_02ACCB3AFF13B1E3A394C193E1EBDE3C" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_RangeMember_59D83355EC8C38FFF4C0C193E1EB3626" xlink:to="loc_us-gaap_MaximumMember_02ACCB3AFF13B1E3A394C193E1EBDE3C" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_PropertyPlantAndEquipmentLineItems" xlink:label="loc_us-gaap_PropertyPlantAndEquipmentLineItems_B430281BB28E7602A034C193E1EBB86A" xlink:type="locator" />
    <link:presentationArc order="3" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ScheduleOfPropertyPlantAndEquipmentTable_85C89193EA2276838D10C193E1EA62D8" xlink:to="loc_us-gaap_PropertyPlantAndEquipmentLineItems_B430281BB28E7602A034C193E1EBB86A" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_PropertyPlantAndEquipmentUsefulLife" xlink:label="loc_us-gaap_PropertyPlantAndEquipmentUsefulLife_CED1B455FBA0A54F6427C193E1EB5B9F" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_PropertyPlantAndEquipmentLineItems_B430281BB28E7602A034C193E1EBB86A" xlink:to="loc_us-gaap_PropertyPlantAndEquipmentUsefulLife_CED1B455FBA0A54F6427C193E1EB5B9F" xlink:type="arc" />
  </link:presentationLink>
  <link:presentationLink xlink:role="http://www.activision.com/role/SummaryOfSignificantAccountingPoliciesPolicies" xlink:type="extended">
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_AccountingPoliciesAbstract" xlink:label="loc_us-gaap_AccountingPoliciesAbstract_0006AAB4B1A4C94F5119682174C173BD" xlink:type="locator" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ConsolidationPolicyTextBlock" xlink:label="loc_us-gaap_ConsolidationPolicyTextBlock_BDA17EDAEAE4B71A8658682174C14A8F" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_AccountingPoliciesAbstract_0006AAB4B1A4C94F5119682174C173BD" xlink:to="loc_us-gaap_ConsolidationPolicyTextBlock_BDA17EDAEAE4B71A8658682174C14A8F" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_CostOfSalesPolicyTextBlock" xlink:label="loc_us-gaap_CostOfSalesPolicyTextBlock_E9A0F918537000673E96682174C10AC3" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_AccountingPoliciesAbstract_0006AAB4B1A4C94F5119682174C173BD" xlink:to="loc_us-gaap_CostOfSalesPolicyTextBlock_E9A0F918537000673E96682174C10AC3" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_CashAndCashEquivalentsUnrestrictedCashAndCashEquivalentsPolicy" xlink:label="loc_us-gaap_CashAndCashEquivalentsUnrestrictedCashAndCashEquivalentsPolicy_F260EF5ACE4797AD2605682174C18738" xlink:type="locator" />
    <link:presentationArc order="3" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_AccountingPoliciesAbstract_0006AAB4B1A4C94F5119682174C173BD" xlink:to="loc_us-gaap_CashAndCashEquivalentsUnrestrictedCashAndCashEquivalentsPolicy_F260EF5ACE4797AD2605682174C18738" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_MarketableSecuritiesAvailableForSaleSecuritiesPolicy" xlink:label="loc_us-gaap_MarketableSecuritiesAvailableForSaleSecuritiesPolicy_98B0A738F77D226AE475682174C14E9D" xlink:type="locator" />
    <link:presentationArc order="4" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_AccountingPoliciesAbstract_0006AAB4B1A4C94F5119682174C173BD" xlink:to="loc_us-gaap_MarketableSecuritiesAvailableForSaleSecuritiesPolicy_98B0A738F77D226AE475682174C14E9D" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_CashAndCashEquivalentsRestrictedCashAndCashEquivalentsPolicy" xlink:label="loc_us-gaap_CashAndCashEquivalentsRestrictedCashAndCashEquivalentsPolicy_1006AFF2E5181D40CF3E682174C12D17" xlink:type="locator" />
    <link:presentationArc order="5" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_AccountingPoliciesAbstract_0006AAB4B1A4C94F5119682174C173BD" xlink:to="loc_us-gaap_CashAndCashEquivalentsRestrictedCashAndCashEquivalentsPolicy_1006AFF2E5181D40CF3E682174C12D17" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_FairValueOfFinancialInstrumentsPolicy" xlink:label="loc_us-gaap_FairValueOfFinancialInstrumentsPolicy_3794B34851D07B31F2DE682174C1B7CD" xlink:type="locator" />
    <link:presentationArc order="6" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_AccountingPoliciesAbstract_0006AAB4B1A4C94F5119682174C173BD" xlink:to="loc_us-gaap_FairValueOfFinancialInstrumentsPolicy_3794B34851D07B31F2DE682174C1B7CD" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ConcentrationRiskCreditRisk" xlink:label="loc_us-gaap_ConcentrationRiskCreditRisk_817E8F70AE50BDCCDB3F682174C1FBE2" xlink:type="locator" />
    <link:presentationArc order="7" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_AccountingPoliciesAbstract_0006AAB4B1A4C94F5119682174C173BD" xlink:to="loc_us-gaap_ConcentrationRiskCreditRisk_817E8F70AE50BDCCDB3F682174C1FBE2" xlink:type="arc" />
    <link:loc xlink:href="atvi-20161231.xsd#atvi_SoftwareDevelopmentCostsAndIntellectualPropertyLicensesPolicyTextBlock" xlink:label="loc_atvi_SoftwareDevelopmentCostsAndIntellectualPropertyLicensesPolicyTextBlock_79FD85055F412CA51CB5682174C19E73" xlink:type="locator" />
    <link:presentationArc order="8" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_AccountingPoliciesAbstract_0006AAB4B1A4C94F5119682174C173BD" xlink:to="loc_atvi_SoftwareDevelopmentCostsAndIntellectualPropertyLicensesPolicyTextBlock_79FD85055F412CA51CB5682174C19E73" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_InventoryPolicyTextBlock" xlink:label="loc_us-gaap_InventoryPolicyTextBlock_3B5C178284752A40064D682174C25258" xlink:type="locator" />
    <link:presentationArc order="9" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_AccountingPoliciesAbstract_0006AAB4B1A4C94F5119682174C173BD" xlink:to="loc_us-gaap_InventoryPolicyTextBlock_3B5C178284752A40064D682174C25258" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_PropertyPlantAndEquipmentPolicyTextBlock" xlink:label="loc_us-gaap_PropertyPlantAndEquipmentPolicyTextBlock_F5209B00217858345348682174C2366B" xlink:type="locator" />
    <link:presentationArc order="10" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_AccountingPoliciesAbstract_0006AAB4B1A4C94F5119682174C173BD" xlink:to="loc_us-gaap_PropertyPlantAndEquipmentPolicyTextBlock_F5209B00217858345348682174C2366B" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_GoodwillAndIntangibleAssetsIntangibleAssetsIndefiniteLivedPolicy" xlink:label="loc_us-gaap_GoodwillAndIntangibleAssetsIntangibleAssetsIndefiniteLivedPolicy_CF164B21D0E3FBD15E7B682174C2EC58" xlink:type="locator" />
    <link:presentationArc order="11" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_AccountingPoliciesAbstract_0006AAB4B1A4C94F5119682174C173BD" xlink:to="loc_us-gaap_GoodwillAndIntangibleAssetsIntangibleAssetsIndefiniteLivedPolicy_CF164B21D0E3FBD15E7B682174C2EC58" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_IntangibleAssetsFiniteLivedPolicy" xlink:label="loc_us-gaap_IntangibleAssetsFiniteLivedPolicy_213D0C946A04F5A0C9DB682174C2EA33" xlink:type="locator" />
    <link:presentationArc order="12" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_AccountingPoliciesAbstract_0006AAB4B1A4C94F5119682174C173BD" xlink:to="loc_us-gaap_IntangibleAssetsFiniteLivedPolicy_213D0C946A04F5A0C9DB682174C2EA33" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_RevenueRecognitionPolicyTextBlock" xlink:label="loc_us-gaap_RevenueRecognitionPolicyTextBlock_420BA96D92DF0B53A885682174C2A1B7" xlink:type="locator" />
    <link:presentationArc order="13" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_AccountingPoliciesAbstract_0006AAB4B1A4C94F5119682174C173BD" xlink:to="loc_us-gaap_RevenueRecognitionPolicyTextBlock_420BA96D92DF0B53A885682174C2A1B7" xlink:type="arc" />
    <link:loc xlink:href="atvi-20161231.xsd#atvi_AllowancesForReturnsPriceProtectionDoubtfulAccountsAndInventoryObsolescencePolicyTextBlock" xlink:label="loc_atvi_AllowancesForReturnsPriceProtectionDoubtfulAccountsAndInventoryObsolescencePolicyTextBlock_8B20D11453308DBF4C92682174C27D6F" xlink:type="locator" />
    <link:presentationArc order="14" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_AccountingPoliciesAbstract_0006AAB4B1A4C94F5119682174C173BD" xlink:to="loc_atvi_AllowancesForReturnsPriceProtectionDoubtfulAccountsAndInventoryObsolescencePolicyTextBlock_8B20D11453308DBF4C92682174C27D6F" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ShippingAndHandlingCostPolicyTextBlock" xlink:label="loc_us-gaap_ShippingAndHandlingCostPolicyTextBlock_AB2F9E8B6490E79B35F3682174C23635" xlink:type="locator" />
    <link:presentationArc order="15" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_AccountingPoliciesAbstract_0006AAB4B1A4C94F5119682174C173BD" xlink:to="loc_us-gaap_ShippingAndHandlingCostPolicyTextBlock_AB2F9E8B6490E79B35F3682174C23635" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_AdvertisingCostsPolicyTextBlock" xlink:label="loc_us-gaap_AdvertisingCostsPolicyTextBlock_E9D67C9E51B007C93226682174C273DD" xlink:type="locator" />
    <link:presentationArc order="16" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_AccountingPoliciesAbstract_0006AAB4B1A4C94F5119682174C173BD" xlink:to="loc_us-gaap_AdvertisingCostsPolicyTextBlock_E9D67C9E51B007C93226682174C273DD" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_IncomeTaxPolicyTextBlock" xlink:label="loc_us-gaap_IncomeTaxPolicyTextBlock_E48C14D49BDCF395775F682174C28590" xlink:type="locator" />
    <link:presentationArc order="17" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_AccountingPoliciesAbstract_0006AAB4B1A4C94F5119682174C173BD" xlink:to="loc_us-gaap_IncomeTaxPolicyTextBlock_E48C14D49BDCF395775F682174C28590" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ForeignCurrencyTransactionsAndTranslationsPolicyTextBlock" xlink:label="loc_us-gaap_ForeignCurrencyTransactionsAndTranslationsPolicyTextBlock_2A0CB50A569EA774CB05682174C27961" xlink:type="locator" />
    <link:presentationArc order="18" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_AccountingPoliciesAbstract_0006AAB4B1A4C94F5119682174C173BD" xlink:to="loc_us-gaap_ForeignCurrencyTransactionsAndTranslationsPolicyTextBlock_2A0CB50A569EA774CB05682174C27961" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_EarningsPerSharePolicyTextBlock" xlink:label="loc_us-gaap_EarningsPerSharePolicyTextBlock_08E5C656679C45ECBBAE682174C23813" xlink:type="locator" />
    <link:presentationArc order="19" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_AccountingPoliciesAbstract_0006AAB4B1A4C94F5119682174C173BD" xlink:to="loc_us-gaap_EarningsPerSharePolicyTextBlock_08E5C656679C45ECBBAE682174C23813" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ShareBasedCompensationOptionAndIncentivePlansPolicy" xlink:label="loc_us-gaap_ShareBasedCompensationOptionAndIncentivePlansPolicy_B01B945D463369FD66FB682174C28C40" xlink:type="locator" />
    <link:presentationArc order="20" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_AccountingPoliciesAbstract_0006AAB4B1A4C94F5119682174C173BD" xlink:to="loc_us-gaap_ShareBasedCompensationOptionAndIncentivePlansPolicy_B01B945D463369FD66FB682174C28C40" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_CommitmentsAndContingenciesPolicyTextBlock" xlink:label="loc_us-gaap_CommitmentsAndContingenciesPolicyTextBlock_E172C96D6E18B1482594682174C2956F" xlink:type="locator" />
    <link:presentationArc order="21" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_AccountingPoliciesAbstract_0006AAB4B1A4C94F5119682174C173BD" xlink:to="loc_us-gaap_CommitmentsAndContingenciesPolicyTextBlock_E172C96D6E18B1482594682174C2956F" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_NewAccountingPronouncementsPolicyPolicyTextBlock" xlink:label="loc_us-gaap_NewAccountingPronouncementsPolicyPolicyTextBlock_C8C4E9F0B5F146CC3C90682174C28185" xlink:type="locator" />
    <link:presentationArc order="22" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_AccountingPoliciesAbstract_0006AAB4B1A4C94F5119682174C173BD" xlink:to="loc_us-gaap_NewAccountingPronouncementsPolicyPolicyTextBlock_C8C4E9F0B5F146CC3C90682174C28185" xlink:type="arc" />
  </link:presentationLink>
  <link:presentationLink xlink:role="http://www.activision.com/role/SupplementalCashFlowInformation" xlink:type="extended">
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_SupplementalCashFlowElementsAbstract" xlink:label="loc_us-gaap_SupplementalCashFlowElementsAbstract_50868191402BF3196DC9B712AC8D991F" xlink:type="locator" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_CashFlowSupplementalDisclosuresTextBlock" xlink:label="loc_us-gaap_CashFlowSupplementalDisclosuresTextBlock_81F70765086C279879A9B712AC8D583B" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_SupplementalCashFlowElementsAbstract_50868191402BF3196DC9B712AC8D991F" xlink:to="loc_us-gaap_CashFlowSupplementalDisclosuresTextBlock_81F70765086C279879A9B712AC8D583B" xlink:type="arc" />
  </link:presentationLink>
  <link:presentationLink xlink:role="http://www.activision.com/role/SupplementalCashFlowInformationDetails" xlink:type="extended">
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_SupplementalCashFlowElementsAbstract" xlink:label="loc_us-gaap_SupplementalCashFlowElementsAbstract_CE79672DC20E3D8F7F23152433FEA551" xlink:type="locator" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_IncomeTaxesPaidNet" xlink:label="loc_us-gaap_IncomeTaxesPaidNet_CB282DF65144B9BEB014152433FEFE5B" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_SupplementalCashFlowElementsAbstract_CE79672DC20E3D8F7F23152433FEA551" xlink:to="loc_us-gaap_IncomeTaxesPaidNet_CB282DF65144B9BEB014152433FEFE5B" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_InterestPaid" xlink:label="loc_us-gaap_InterestPaid_4D2D3415B24C9F77808A152433FE6E4A" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_SupplementalCashFlowElementsAbstract_CE79672DC20E3D8F7F23152433FEA551" xlink:to="loc_us-gaap_InterestPaid_4D2D3415B24C9F77808A152433FE6E4A" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_OtherSignificantNoncashTransactionValueOfConsiderationGiven1" xlink:label="loc_us-gaap_OtherSignificantNoncashTransactionValueOfConsiderationGiven1_F8A5DF90998C1EBEBC1E1525871466B0" xlink:type="locator" />
    <link:presentationArc order="3" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_SupplementalCashFlowElementsAbstract_CE79672DC20E3D8F7F23152433FEA551" xlink:to="loc_us-gaap_OtherSignificantNoncashTransactionValueOfConsiderationGiven1_F8A5DF90998C1EBEBC1E1525871466B0" xlink:type="arc" />
  </link:presentationLink>
  <link:presentationLink xlink:role="http://www.activision.com/role/SupplementalCashFlowInformationTables" xlink:type="extended">
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_SupplementalCashFlowElementsAbstract" xlink:label="loc_us-gaap_SupplementalCashFlowElementsAbstract_E14AD9259AF6BC9C5F1FB712ACA0AA8A" xlink:type="locator" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ScheduleOfCashFlowSupplementalDisclosuresTableTextBlock" xlink:label="loc_us-gaap_ScheduleOfCashFlowSupplementalDisclosuresTableTextBlock_A5B56397BA5D66856AB6B712ACA0DD56" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_SupplementalCashFlowElementsAbstract_E14AD9259AF6BC9C5F1FB712ACA0AA8A" xlink:to="loc_us-gaap_ScheduleOfCashFlowSupplementalDisclosuresTableTextBlock_A5B56397BA5D66856AB6B712ACA0DD56" xlink:type="arc" />
  </link:presentationLink>
</link:linkbase>
