<?xml version="1.0" encoding="US-ASCII"?>
<!--XBRL Document Created with Wdesk from Workiva-->
<!-- -->
<link:linkbase xsi:schemaLocation="http://www.xbrl.org/2003/linkbase http://www.xbrl.org/2003/xbrl-linkbase-2003-12-31.xsd" xmlns:link="http://www.xbrl.org/2003/linkbase" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
  <link:roleRef roleURI="http://www.xbrl.org/2009/role/negatedPeriodStartLabel" xlink:href="http://www.xbrl.org/lrr/role/negated-2009-12-16.xsd#negatedPeriodStartLabel" xlink:type="simple" />
  <link:roleRef roleURI="http://www.xbrl.org/2009/role/netLabel" xlink:href="http://www.xbrl.org/lrr/role/net-2009-12-16.xsd#netLabel" xlink:type="simple" />
  <link:roleRef roleURI="http://www.xbrl.org/2009/role/negatedNetLabel" xlink:href="http://www.xbrl.org/lrr/role/negated-2009-12-16.xsd#negatedNetLabel" xlink:type="simple" />
  <link:roleRef roleURI="http://www.xbrl.org/2009/role/negatedTerseLabel" xlink:href="http://www.xbrl.org/lrr/role/negated-2009-12-16.xsd#negatedTerseLabel" xlink:type="simple" />
  <link:roleRef roleURI="http://www.xbrl.org/2009/role/negatedPeriodEndLabel" xlink:href="http://www.xbrl.org/lrr/role/negated-2009-12-16.xsd#negatedPeriodEndLabel" xlink:type="simple" />
  <link:roleRef roleURI="http://www.xbrl.org/2009/role/negatedLabel" xlink:href="http://www.xbrl.org/lrr/role/negated-2009-12-16.xsd#negatedLabel" xlink:type="simple" />
  <link:roleRef roleURI="http://www.xbrl.org/2009/role/negatedTotalLabel" xlink:href="http://www.xbrl.org/lrr/role/negated-2009-12-16.xsd#negatedTotalLabel" xlink:type="simple" />
  <link:labelLink xlink:role="http://www.xbrl.org/2003/role/link" xlink:type="extended">
    <link:label id="lab_us-gaap_GoodwillAndIntangibleAssetsDisclosureAbstract_CE3448542BE03A0810055CA3077CB453_label_en-US" xlink:label="lab_us-gaap_GoodwillAndIntangibleAssetsDisclosureAbstract_CE3448542BE03A0810055CA3077CB453" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Goodwill and Intangible Assets Disclosure [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_GoodwillAndIntangibleAssetsDisclosureAbstract" xlink:label="loc_us-gaap_GoodwillAndIntangibleAssetsDisclosureAbstract_CE3448542BE03A0810055CA3077CB453" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_GoodwillAndIntangibleAssetsDisclosureAbstract_CE3448542BE03A0810055CA3077CB453" xlink:to="lab_us-gaap_GoodwillAndIntangibleAssetsDisclosureAbstract_CE3448542BE03A0810055CA3077CB453" xlink:type="arc" />
    <link:label id="lab_us-gaap_ScheduleOfGoodwillTable_D6205BA203B2E9738E5B5CA3077C4AFE_terseLabel_en-US" xlink:label="lab_us-gaap_ScheduleOfGoodwillTable_D6205BA203B2E9738E5B5CA3077C4AFE" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Schedule of Goodwill [Table]</link:label>
    <link:label id="lab_us-gaap_ScheduleOfGoodwillTable_D6205BA203B2E9738E5B5CA3077C4AFE_label_en-US" xlink:label="lab_us-gaap_ScheduleOfGoodwillTable_D6205BA203B2E9738E5B5CA3077C4AFE" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Schedule of Goodwill [Table]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ScheduleOfGoodwillTable" xlink:label="loc_us-gaap_ScheduleOfGoodwillTable_D6205BA203B2E9738E5B5CA3077C4AFE" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ScheduleOfGoodwillTable_D6205BA203B2E9738E5B5CA3077C4AFE" xlink:to="lab_us-gaap_ScheduleOfGoodwillTable_D6205BA203B2E9738E5B5CA3077C4AFE" xlink:type="arc" />
    <link:label id="lab_us-gaap_StatementBusinessSegmentsAxis_64F78C14C47DA6CE31345CA3077C0778_terseLabel_en-US" xlink:label="lab_us-gaap_StatementBusinessSegmentsAxis_64F78C14C47DA6CE31345CA3077C0778" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Segments [Axis]</link:label>
    <link:label id="lab_us-gaap_StatementBusinessSegmentsAxis_64F78C14C47DA6CE31345CA3077C0778_label_en-US" xlink:label="lab_us-gaap_StatementBusinessSegmentsAxis_64F78C14C47DA6CE31345CA3077C0778" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Segments [Axis]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_StatementBusinessSegmentsAxis" xlink:label="loc_us-gaap_StatementBusinessSegmentsAxis_64F78C14C47DA6CE31345CA3077C0778" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_StatementBusinessSegmentsAxis_64F78C14C47DA6CE31345CA3077C0778" xlink:to="lab_us-gaap_StatementBusinessSegmentsAxis_64F78C14C47DA6CE31345CA3077C0778" xlink:type="arc" />
    <link:label id="lab_us-gaap_SegmentDomain_2E6E74AF8B63E26E16A05CA3077CEF14_terseLabel_en-US" xlink:label="lab_us-gaap_SegmentDomain_2E6E74AF8B63E26E16A05CA3077CEF14" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Segments [Domain]</link:label>
    <link:label id="lab_us-gaap_SegmentDomain_2E6E74AF8B63E26E16A05CA3077CEF14_label_en-US" xlink:label="lab_us-gaap_SegmentDomain_2E6E74AF8B63E26E16A05CA3077CEF14" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Segments [Domain]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_SegmentDomain" xlink:label="loc_us-gaap_SegmentDomain_2E6E74AF8B63E26E16A05CA3077CEF14" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_SegmentDomain_2E6E74AF8B63E26E16A05CA3077CEF14" xlink:to="lab_us-gaap_SegmentDomain_2E6E74AF8B63E26E16A05CA3077CEF14" xlink:type="arc" />
    <link:label id="lab_atvi_ActivisionMember_84DAE3C9D8898F82D6C95CA3077C0636_terseLabel_en-US" xlink:label="lab_atvi_ActivisionMember_84DAE3C9D8898F82D6C95CA3077C0636" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Activision</link:label>
    <link:label id="lab_atvi_ActivisionMember_84DAE3C9D8898F82D6C95CA3077C0636_label_en-US" xlink:label="lab_atvi_ActivisionMember_84DAE3C9D8898F82D6C95CA3077C0636" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Activision [Member]</link:label>
    <link:label id="lab_atvi_ActivisionMember_84DAE3C9D8898F82D6C95CA3077C0636_documentation_en-US" xlink:label="lab_atvi_ActivisionMember_84DAE3C9D8898F82D6C95CA3077C0636" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">The Activision reportable segment of the entity.</link:label>
    <link:loc xlink:href="atvi-20170630.xsd#atvi_ActivisionMember" xlink:label="loc_atvi_ActivisionMember_84DAE3C9D8898F82D6C95CA3077C0636" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_atvi_ActivisionMember_84DAE3C9D8898F82D6C95CA3077C0636" xlink:to="lab_atvi_ActivisionMember_84DAE3C9D8898F82D6C95CA3077C0636" xlink:type="arc" />
    <link:label id="lab_atvi_BlizzardMember_641D48417A636C93DB3D5CE9F92764FE_terseLabel_en-US" xlink:label="lab_atvi_BlizzardMember_641D48417A636C93DB3D5CE9F92764FE" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Blizzard</link:label>
    <link:label id="lab_atvi_BlizzardMember_641D48417A636C93DB3D5CE9F92764FE_label_en-US" xlink:label="lab_atvi_BlizzardMember_641D48417A636C93DB3D5CE9F92764FE" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Blizzard [Member]</link:label>
    <link:label id="lab_atvi_BlizzardMember_641D48417A636C93DB3D5CE9F92764FE_documentation_en-US" xlink:label="lab_atvi_BlizzardMember_641D48417A636C93DB3D5CE9F92764FE" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">The Blizzard reportable segment of the entity.</link:label>
    <link:loc xlink:href="atvi-20170630.xsd#atvi_BlizzardMember" xlink:label="loc_atvi_BlizzardMember_641D48417A636C93DB3D5CE9F92764FE" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_atvi_BlizzardMember_641D48417A636C93DB3D5CE9F92764FE" xlink:to="lab_atvi_BlizzardMember_641D48417A636C93DB3D5CE9F92764FE" xlink:type="arc" />
    <link:label id="lab_atvi_KingDigitalEntertainmentMember_5D3325CDD27EA74902AE5CA3077DC2DC_terseLabel_en-US" xlink:label="lab_atvi_KingDigitalEntertainmentMember_5D3325CDD27EA74902AE5CA3077DC2DC" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">King</link:label>
    <link:label id="lab_atvi_KingDigitalEntertainmentMember_5D3325CDD27EA74902AE5CA3077DC2DC_label_en-US" xlink:label="lab_atvi_KingDigitalEntertainmentMember_5D3325CDD27EA74902AE5CA3077DC2DC" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">King Digital Entertainment [Member]</link:label>
    <link:label id="lab_atvi_KingDigitalEntertainmentMember_5D3325CDD27EA74902AE5CA3077DC2DC_documentation_en-US" xlink:label="lab_atvi_KingDigitalEntertainmentMember_5D3325CDD27EA74902AE5CA3077DC2DC" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">King Digital Entertainment [Member]</link:label>
    <link:loc xlink:href="atvi-20170630.xsd#atvi_KingDigitalEntertainmentMember" xlink:label="loc_atvi_KingDigitalEntertainmentMember_5D3325CDD27EA74902AE5CA3077DC2DC" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_atvi_KingDigitalEntertainmentMember_5D3325CDD27EA74902AE5CA3077DC2DC" xlink:to="lab_atvi_KingDigitalEntertainmentMember_5D3325CDD27EA74902AE5CA3077DC2DC" xlink:type="arc" />
    <link:label id="lab_us-gaap_CorporateAndOtherMember_2817C68D0856069F7BC15CE520776BD0_terseLabel_en-US" xlink:label="lab_us-gaap_CorporateAndOtherMember_2817C68D0856069F7BC15CE520776BD0" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Other segments</link:label>
    <link:label id="lab_us-gaap_CorporateAndOtherMember_2817C68D0856069F7BC15CE520776BD0_label_en-US" xlink:label="lab_us-gaap_CorporateAndOtherMember_2817C68D0856069F7BC15CE520776BD0" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Corporate and Other [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_CorporateAndOtherMember" xlink:label="loc_us-gaap_CorporateAndOtherMember_2817C68D0856069F7BC15CE520776BD0" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_CorporateAndOtherMember_2817C68D0856069F7BC15CE520776BD0" xlink:to="lab_us-gaap_CorporateAndOtherMember_2817C68D0856069F7BC15CE520776BD0" xlink:type="arc" />
    <link:label id="lab_us-gaap_GoodwillLineItems_E2D98EBB31BE47E9BEF95CA3077D60DE_terseLabel_en-US" xlink:label="lab_us-gaap_GoodwillLineItems_E2D98EBB31BE47E9BEF95CA3077D60DE" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Goodwill [Line Items]</link:label>
    <link:label id="lab_us-gaap_GoodwillLineItems_E2D98EBB31BE47E9BEF95CA3077D60DE_label_en-US" xlink:label="lab_us-gaap_GoodwillLineItems_E2D98EBB31BE47E9BEF95CA3077D60DE" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Goodwill [Line Items]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_GoodwillLineItems" xlink:label="loc_us-gaap_GoodwillLineItems_E2D98EBB31BE47E9BEF95CA3077D60DE" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_GoodwillLineItems_E2D98EBB31BE47E9BEF95CA3077D60DE" xlink:to="lab_us-gaap_GoodwillLineItems_E2D98EBB31BE47E9BEF95CA3077D60DE" xlink:type="arc" />
    <link:label id="lab_us-gaap_GoodwillRollForward_6427D775EEBBC18AED175CA3077D78E4_terseLabel_en-US" xlink:label="lab_us-gaap_GoodwillRollForward_6427D775EEBBC18AED175CA3077D78E4" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Goodwill [Roll Forward]</link:label>
    <link:label id="lab_us-gaap_GoodwillRollForward_6427D775EEBBC18AED175CA3077D78E4_label_en-US" xlink:label="lab_us-gaap_GoodwillRollForward_6427D775EEBBC18AED175CA3077D78E4" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Goodwill [Roll Forward]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_GoodwillRollForward" xlink:label="loc_us-gaap_GoodwillRollForward_6427D775EEBBC18AED175CA3077D78E4" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_GoodwillRollForward_6427D775EEBBC18AED175CA3077D78E4" xlink:to="lab_us-gaap_GoodwillRollForward_6427D775EEBBC18AED175CA3077D78E4" xlink:type="arc" />
    <link:label id="lab_us-gaap_Goodwill_B3CDB851326E7A429EBF5CA3077D27B8_periodStartLabel_en-US" xlink:label="lab_us-gaap_Goodwill_B3CDB851326E7A429EBF5CA3077D27B8" xlink:role="http://www.xbrl.org/2003/role/periodStartLabel" xlink:type="resource" xml:lang="en-US">Beginning balance</link:label>
    <link:label id="lab_us-gaap_Goodwill_B3CDB851326E7A429EBF5CA3077D27B8_label_en-US" xlink:label="lab_us-gaap_Goodwill_B3CDB851326E7A429EBF5CA3077D27B8" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Goodwill</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_Goodwill" xlink:label="loc_us-gaap_Goodwill_B3CDB851326E7A429EBF5CA3077D27B8" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_Goodwill_B3CDB851326E7A429EBF5CA3077D27B8" xlink:to="lab_us-gaap_Goodwill_B3CDB851326E7A429EBF5CA3077D27B8" xlink:type="arc" />
    <link:label id="lab_us-gaap_GoodwillOtherIncreaseDecrease_D9E0C66CBADF81CAD7E05CA3077D9C98_terseLabel_en-US" xlink:label="lab_us-gaap_GoodwillOtherIncreaseDecrease_D9E0C66CBADF81CAD7E05CA3077D9C98" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Other</link:label>
    <link:label id="lab_us-gaap_GoodwillOtherIncreaseDecrease_D9E0C66CBADF81CAD7E05CA3077D9C98_label_en-US" xlink:label="lab_us-gaap_GoodwillOtherIncreaseDecrease_D9E0C66CBADF81CAD7E05CA3077D9C98" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Goodwill, Other Increase (Decrease)</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_GoodwillOtherIncreaseDecrease" xlink:label="loc_us-gaap_GoodwillOtherIncreaseDecrease_D9E0C66CBADF81CAD7E05CA3077D9C98" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_GoodwillOtherIncreaseDecrease_D9E0C66CBADF81CAD7E05CA3077D9C98" xlink:to="lab_us-gaap_GoodwillOtherIncreaseDecrease_D9E0C66CBADF81CAD7E05CA3077D9C98" xlink:type="arc" />
    <link:label id="lab_us-gaap_Goodwill_F0350148B7CEF757C5045CA3077DC3C6_periodEndLabel_en-US" xlink:label="lab_us-gaap_Goodwill_F0350148B7CEF757C5045CA3077DC3C6" xlink:role="http://www.xbrl.org/2003/role/periodEndLabel" xlink:type="resource" xml:lang="en-US">Ending balance</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_Goodwill" xlink:label="loc_us-gaap_Goodwill_F0350148B7CEF757C5045CA3077DC3C6" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_Goodwill_F0350148B7CEF757C5045CA3077DC3C6" xlink:to="lab_us-gaap_Goodwill_F0350148B7CEF757C5045CA3077DC3C6" xlink:type="arc" />
    <link:label id="lab_us-gaap_GoodwillTransfers_A10C0EE626F7FF14ECCB5CDC2522573A_terseLabel_en-US" xlink:label="lab_us-gaap_GoodwillTransfers_A10C0EE626F7FF14ECCB5CDC2522573A" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Goodwill segment transfer</link:label>
    <link:label id="lab_us-gaap_GoodwillTransfers_A10C0EE626F7FF14ECCB5CDC2522573A_label_en-US" xlink:label="lab_us-gaap_GoodwillTransfers_A10C0EE626F7FF14ECCB5CDC2522573A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Goodwill, Transfers</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_GoodwillTransfers" xlink:label="loc_us-gaap_GoodwillTransfers_A10C0EE626F7FF14ECCB5CDC2522573A" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_GoodwillTransfers_A10C0EE626F7FF14ECCB5CDC2522573A" xlink:to="lab_us-gaap_GoodwillTransfers_A10C0EE626F7FF14ECCB5CDC2522573A" xlink:type="arc" />
    <link:label id="lab_us-gaap_FairValueDisclosuresAbstract_ADA4FCA534BDD32E466F85FBDCFDEF6E_label_en-US" xlink:label="lab_us-gaap_FairValueDisclosuresAbstract_ADA4FCA534BDD32E466F85FBDCFDEF6E" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Fair Value Disclosures [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_FairValueDisclosuresAbstract" xlink:label="loc_us-gaap_FairValueDisclosuresAbstract_ADA4FCA534BDD32E466F85FBDCFDEF6E" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FairValueDisclosuresAbstract_ADA4FCA534BDD32E466F85FBDCFDEF6E" xlink:to="lab_us-gaap_FairValueDisclosuresAbstract_ADA4FCA534BDD32E466F85FBDCFDEF6E" xlink:type="arc" />
    <link:label id="lab_us-gaap_FairValuesDerivativesBalanceSheetLocationByDerivativeContractTypeByHedgingDesignationTable_D3D37F545A9BC3F067FF85FBDCFDC11B_terseLabel_en-US" xlink:label="lab_us-gaap_FairValuesDerivativesBalanceSheetLocationByDerivativeContractTypeByHedgingDesignationTable_D3D37F545A9BC3F067FF85FBDCFDC11B" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Fair Values Derivatives, Balance Sheet Location, by Derivative Contract Type [Table]</link:label>
    <link:label id="lab_us-gaap_FairValuesDerivativesBalanceSheetLocationByDerivativeContractTypeByHedgingDesignationTable_D3D37F545A9BC3F067FF85FBDCFDC11B_label_en-US" xlink:label="lab_us-gaap_FairValuesDerivativesBalanceSheetLocationByDerivativeContractTypeByHedgingDesignationTable_D3D37F545A9BC3F067FF85FBDCFDC11B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Fair Values Derivatives, Balance Sheet Location, by Derivative Contract Type [Table]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_FairValuesDerivativesBalanceSheetLocationByDerivativeContractTypeByHedgingDesignationTable" xlink:label="loc_us-gaap_FairValuesDerivativesBalanceSheetLocationByDerivativeContractTypeByHedgingDesignationTable_D3D37F545A9BC3F067FF85FBDCFDC11B" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FairValuesDerivativesBalanceSheetLocationByDerivativeContractTypeByHedgingDesignationTable_D3D37F545A9BC3F067FF85FBDCFDC11B" xlink:to="lab_us-gaap_FairValuesDerivativesBalanceSheetLocationByDerivativeContractTypeByHedgingDesignationTable_D3D37F545A9BC3F067FF85FBDCFDC11B" xlink:type="arc" />
    <link:label id="lab_us-gaap_DerivativeInstrumentRiskAxis_AB3816262C1E37C240C585FBDCFD8310_terseLabel_en-US" xlink:label="lab_us-gaap_DerivativeInstrumentRiskAxis_AB3816262C1E37C240C585FBDCFD8310" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Derivative Instrument [Axis]</link:label>
    <link:label id="lab_us-gaap_DerivativeInstrumentRiskAxis_AB3816262C1E37C240C585FBDCFD8310_label_en-US" xlink:label="lab_us-gaap_DerivativeInstrumentRiskAxis_AB3816262C1E37C240C585FBDCFD8310" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Derivative Instrument [Axis]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_DerivativeInstrumentRiskAxis" xlink:label="loc_us-gaap_DerivativeInstrumentRiskAxis_AB3816262C1E37C240C585FBDCFD8310" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DerivativeInstrumentRiskAxis_AB3816262C1E37C240C585FBDCFD8310" xlink:to="lab_us-gaap_DerivativeInstrumentRiskAxis_AB3816262C1E37C240C585FBDCFD8310" xlink:type="arc" />
    <link:label id="lab_us-gaap_DerivativeContractTypeDomain_6905117E4731362A06B085FBDCFDE1A2_terseLabel_en-US" xlink:label="lab_us-gaap_DerivativeContractTypeDomain_6905117E4731362A06B085FBDCFDE1A2" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Derivative, Name [Domain]</link:label>
    <link:label id="lab_us-gaap_DerivativeContractTypeDomain_6905117E4731362A06B085FBDCFDE1A2_label_en-US" xlink:label="lab_us-gaap_DerivativeContractTypeDomain_6905117E4731362A06B085FBDCFDE1A2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Derivative Contract [Domain]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_DerivativeContractTypeDomain" xlink:label="loc_us-gaap_DerivativeContractTypeDomain_6905117E4731362A06B085FBDCFDE1A2" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DerivativeContractTypeDomain_6905117E4731362A06B085FBDCFDE1A2" xlink:to="lab_us-gaap_DerivativeContractTypeDomain_6905117E4731362A06B085FBDCFDE1A2" xlink:type="arc" />
    <link:label id="lab_us-gaap_ForeignExchangeForwardMember_114C0D87BD501D9C6D6085FBDCFDFFF5_terseLabel_en-US" xlink:label="lab_us-gaap_ForeignExchangeForwardMember_114C0D87BD501D9C6D6085FBDCFDFFF5" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Foreign currency forward contracts</link:label>
    <link:label id="lab_us-gaap_ForeignExchangeForwardMember_114C0D87BD501D9C6D6085FBDCFDFFF5_label_en-US" xlink:label="lab_us-gaap_ForeignExchangeForwardMember_114C0D87BD501D9C6D6085FBDCFDFFF5" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Foreign Exchange Forward [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ForeignExchangeForwardMember" xlink:label="loc_us-gaap_ForeignExchangeForwardMember_114C0D87BD501D9C6D6085FBDCFDFFF5" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ForeignExchangeForwardMember_114C0D87BD501D9C6D6085FBDCFDFFF5" xlink:to="lab_us-gaap_ForeignExchangeForwardMember_114C0D87BD501D9C6D6085FBDCFDFFF5" xlink:type="arc" />
    <link:label id="lab_us-gaap_HedgingDesignationAxis_34F2915C5D09DADCE3CF85FBDCFD18B0_terseLabel_en-US" xlink:label="lab_us-gaap_HedgingDesignationAxis_34F2915C5D09DADCE3CF85FBDCFD18B0" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Hedging Designation [Axis]</link:label>
    <link:label id="lab_us-gaap_HedgingDesignationAxis_34F2915C5D09DADCE3CF85FBDCFD18B0_label_en-US" xlink:label="lab_us-gaap_HedgingDesignationAxis_34F2915C5D09DADCE3CF85FBDCFD18B0" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Hedging Designation [Axis]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_HedgingDesignationAxis" xlink:label="loc_us-gaap_HedgingDesignationAxis_34F2915C5D09DADCE3CF85FBDCFD18B0" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_HedgingDesignationAxis_34F2915C5D09DADCE3CF85FBDCFD18B0" xlink:to="lab_us-gaap_HedgingDesignationAxis_34F2915C5D09DADCE3CF85FBDCFD18B0" xlink:type="arc" />
    <link:label id="lab_us-gaap_HedgingDesignationDomain_17B20E200D72B689C13885FBDCFE0ECF_terseLabel_en-US" xlink:label="lab_us-gaap_HedgingDesignationDomain_17B20E200D72B689C13885FBDCFE0ECF" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Hedging Designation [Domain]</link:label>
    <link:label id="lab_us-gaap_HedgingDesignationDomain_17B20E200D72B689C13885FBDCFE0ECF_label_en-US" xlink:label="lab_us-gaap_HedgingDesignationDomain_17B20E200D72B689C13885FBDCFE0ECF" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Hedging Designation [Domain]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_HedgingDesignationDomain" xlink:label="loc_us-gaap_HedgingDesignationDomain_17B20E200D72B689C13885FBDCFE0ECF" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_HedgingDesignationDomain_17B20E200D72B689C13885FBDCFE0ECF" xlink:to="lab_us-gaap_HedgingDesignationDomain_17B20E200D72B689C13885FBDCFE0ECF" xlink:type="arc" />
    <link:label id="lab_us-gaap_NondesignatedMember_1D38B75590EFF08B573D860917FA0305_terseLabel_en-US" xlink:label="lab_us-gaap_NondesignatedMember_1D38B75590EFF08B573D860917FA0305" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Not Designated as Hedging Instrument [Member]</link:label>
    <link:label id="lab_us-gaap_NondesignatedMember_1D38B75590EFF08B573D860917FA0305_label_en-US" xlink:label="lab_us-gaap_NondesignatedMember_1D38B75590EFF08B573D860917FA0305" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Not Designated as Hedging Instrument [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_NondesignatedMember" xlink:label="loc_us-gaap_NondesignatedMember_1D38B75590EFF08B573D860917FA0305" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_NondesignatedMember_1D38B75590EFF08B573D860917FA0305" xlink:to="lab_us-gaap_NondesignatedMember_1D38B75590EFF08B573D860917FA0305" xlink:type="arc" />
    <link:label id="lab_us-gaap_DesignatedAsHedgingInstrumentMember_D1F839CA32407B3982C085FBDCFEC24A_verboseLabel_en-US" xlink:label="lab_us-gaap_DesignatedAsHedgingInstrumentMember_D1F839CA32407B3982C085FBDCFEC24A" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Designated as Hedges</link:label>
    <link:label id="lab_us-gaap_DesignatedAsHedgingInstrumentMember_D1F839CA32407B3982C085FBDCFEC24A_label_en-US" xlink:label="lab_us-gaap_DesignatedAsHedgingInstrumentMember_D1F839CA32407B3982C085FBDCFEC24A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Designated as Hedging Instrument [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_DesignatedAsHedgingInstrumentMember" xlink:label="loc_us-gaap_DesignatedAsHedgingInstrumentMember_D1F839CA32407B3982C085FBDCFEC24A" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DesignatedAsHedgingInstrumentMember_D1F839CA32407B3982C085FBDCFEC24A" xlink:to="lab_us-gaap_DesignatedAsHedgingInstrumentMember_D1F839CA32407B3982C085FBDCFEC24A" xlink:type="arc" />
    <link:label id="lab_us-gaap_DerivativeInstrumentsGainLossByHedgingRelationshipAxis_C42E806F7F93CBB1EBAF85FBDCFEF8DE_terseLabel_en-US" xlink:label="lab_us-gaap_DerivativeInstrumentsGainLossByHedgingRelationshipAxis_C42E806F7F93CBB1EBAF85FBDCFEF8DE" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Hedging Relationship [Axis]</link:label>
    <link:label id="lab_us-gaap_DerivativeInstrumentsGainLossByHedgingRelationshipAxis_C42E806F7F93CBB1EBAF85FBDCFEF8DE_label_en-US" xlink:label="lab_us-gaap_DerivativeInstrumentsGainLossByHedgingRelationshipAxis_C42E806F7F93CBB1EBAF85FBDCFEF8DE" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Hedging Relationship [Axis]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_DerivativeInstrumentsGainLossByHedgingRelationshipAxis" xlink:label="loc_us-gaap_DerivativeInstrumentsGainLossByHedgingRelationshipAxis_C42E806F7F93CBB1EBAF85FBDCFEF8DE" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DerivativeInstrumentsGainLossByHedgingRelationshipAxis_C42E806F7F93CBB1EBAF85FBDCFEF8DE" xlink:to="lab_us-gaap_DerivativeInstrumentsGainLossByHedgingRelationshipAxis_C42E806F7F93CBB1EBAF85FBDCFEF8DE" xlink:type="arc" />
    <link:label id="lab_us-gaap_HedgingRelationshipDomain_51FEB0A9635B67E0893A85FBDCFEC91F_terseLabel_en-US" xlink:label="lab_us-gaap_HedgingRelationshipDomain_51FEB0A9635B67E0893A85FBDCFEC91F" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Hedging Relationship [Domain]</link:label>
    <link:label id="lab_us-gaap_HedgingRelationshipDomain_51FEB0A9635B67E0893A85FBDCFEC91F_label_en-US" xlink:label="lab_us-gaap_HedgingRelationshipDomain_51FEB0A9635B67E0893A85FBDCFEC91F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Hedging Relationship [Domain]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_HedgingRelationshipDomain" xlink:label="loc_us-gaap_HedgingRelationshipDomain_51FEB0A9635B67E0893A85FBDCFEC91F" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_HedgingRelationshipDomain_51FEB0A9635B67E0893A85FBDCFEC91F" xlink:to="lab_us-gaap_HedgingRelationshipDomain_51FEB0A9635B67E0893A85FBDCFEC91F" xlink:type="arc" />
    <link:label id="lab_us-gaap_CashFlowHedgingMember_B1B9C3167A5995ABA1FE85FBDCFE48E7_terseLabel_en-US" xlink:label="lab_us-gaap_CashFlowHedgingMember_B1B9C3167A5995ABA1FE85FBDCFE48E7" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Cash Flow Hedging</link:label>
    <link:label id="lab_us-gaap_CashFlowHedgingMember_B1B9C3167A5995ABA1FE85FBDCFE48E7_label_en-US" xlink:label="lab_us-gaap_CashFlowHedgingMember_B1B9C3167A5995ABA1FE85FBDCFE48E7" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Cash Flow Hedging [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_CashFlowHedgingMember" xlink:label="loc_us-gaap_CashFlowHedgingMember_B1B9C3167A5995ABA1FE85FBDCFE48E7" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_CashFlowHedgingMember_B1B9C3167A5995ABA1FE85FBDCFE48E7" xlink:to="lab_us-gaap_CashFlowHedgingMember_B1B9C3167A5995ABA1FE85FBDCFE48E7" xlink:type="arc" />
    <link:label id="lab_us-gaap_DerivativesFairValueLineItems_D049A1840036C57E499F85FBDCFEC70F_terseLabel_en-US" xlink:label="lab_us-gaap_DerivativesFairValueLineItems_D049A1840036C57E499F85FBDCFEC70F" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Derivatives, Fair Value [Line Items]</link:label>
    <link:label id="lab_us-gaap_DerivativesFairValueLineItems_D049A1840036C57E499F85FBDCFEC70F_label_en-US" xlink:label="lab_us-gaap_DerivativesFairValueLineItems_D049A1840036C57E499F85FBDCFEC70F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Derivatives, Fair Value [Line Items]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_DerivativesFairValueLineItems" xlink:label="loc_us-gaap_DerivativesFairValueLineItems_D049A1840036C57E499F85FBDCFEC70F" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DerivativesFairValueLineItems_D049A1840036C57E499F85FBDCFEC70F" xlink:to="lab_us-gaap_DerivativesFairValueLineItems_D049A1840036C57E499F85FBDCFEC70F" xlink:type="arc" />
    <link:label id="lab_invest_DerivativeNotionalAmount_17D37007730F0D5A3C5985FBDCFE5273_terseLabel_en-US" xlink:label="lab_invest_DerivativeNotionalAmount_17D37007730F0D5A3C5985FBDCFE5273" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Notional amount of foreign currency derivatives</link:label>
    <link:label id="lab_invest_DerivativeNotionalAmount_17D37007730F0D5A3C5985FBDCFE5273_label_en-US" xlink:label="lab_invest_DerivativeNotionalAmount_17D37007730F0D5A3C5985FBDCFE5273" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Derivative, Notional Amount</link:label>
    <link:loc xlink:href="http://xbrl.sec.gov/invest/2013/invest-2013-01-31.xsd#invest_DerivativeNotionalAmount" xlink:label="loc_invest_DerivativeNotionalAmount_17D37007730F0D5A3C5985FBDCFE5273" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_invest_DerivativeNotionalAmount_17D37007730F0D5A3C5985FBDCFE5273" xlink:to="lab_invest_DerivativeNotionalAmount_17D37007730F0D5A3C5985FBDCFE5273" xlink:type="arc" />
    <link:label id="lab_us-gaap_DerivativeFairValueOfDerivativeNet_72F2D62BEC156E7DE97F85FBDCFE4054_terseLabel_en-US" xlink:label="lab_us-gaap_DerivativeFairValueOfDerivativeNet_72F2D62BEC156E7DE97F85FBDCFE4054" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Fair value of foreign currency forward contracts</link:label>
    <link:label id="lab_us-gaap_DerivativeFairValueOfDerivativeNet_72F2D62BEC156E7DE97F85FBDCFE4054_label_en-US" xlink:label="lab_us-gaap_DerivativeFairValueOfDerivativeNet_72F2D62BEC156E7DE97F85FBDCFE4054" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Derivative, Fair Value, Net</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_DerivativeFairValueOfDerivativeNet" xlink:label="loc_us-gaap_DerivativeFairValueOfDerivativeNet_72F2D62BEC156E7DE97F85FBDCFE4054" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DerivativeFairValueOfDerivativeNet_72F2D62BEC156E7DE97F85FBDCFE4054" xlink:to="lab_us-gaap_DerivativeFairValueOfDerivativeNet_72F2D62BEC156E7DE97F85FBDCFE4054" xlink:type="arc" />
    <link:label id="lab_us-gaap_CashFlowHedgeGainLossToBeReclassifiedWithinTwelveMonths_85133E463367ED24E99885FBDCFE89AA_terseLabel_en-US" xlink:label="lab_us-gaap_CashFlowHedgeGainLossToBeReclassifiedWithinTwelveMonths_85133E463367ED24E99885FBDCFE89AA" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Cash Flow Hedge Gain (Loss) Remaining Maturity within Twelve Months</link:label>
    <link:label id="lab_us-gaap_CashFlowHedgeGainLossToBeReclassifiedWithinTwelveMonths_85133E463367ED24E99885FBDCFE89AA_label_en-US" xlink:label="lab_us-gaap_CashFlowHedgeGainLossToBeReclassifiedWithinTwelveMonths_85133E463367ED24E99885FBDCFE89AA" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Cash Flow Hedge Gain (Loss) to be Reclassified within Twelve Months</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_CashFlowHedgeGainLossToBeReclassifiedWithinTwelveMonths" xlink:label="loc_us-gaap_CashFlowHedgeGainLossToBeReclassifiedWithinTwelveMonths_85133E463367ED24E99885FBDCFE89AA" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_CashFlowHedgeGainLossToBeReclassifiedWithinTwelveMonths_85133E463367ED24E99885FBDCFE89AA" xlink:to="lab_us-gaap_CashFlowHedgeGainLossToBeReclassifiedWithinTwelveMonths_85133E463367ED24E99885FBDCFE89AA" xlink:type="arc" />
    <link:label id="lab_atvi_DeferredCashFlowHedgeGainLosstobeReclassifiedwithinTwelveMonths_091F260D10ECBBA9FB7E85FBDCFEED83_terseLabel_en-US" xlink:label="lab_atvi_DeferredCashFlowHedgeGainLosstobeReclassifiedwithinTwelveMonths_091F260D10ECBBA9FB7E85FBDCFEED83" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Deferred Cash Flow Hedge Gain (Loss) to be Reclassified within Twelve Months</link:label>
    <link:label id="lab_atvi_DeferredCashFlowHedgeGainLosstobeReclassifiedwithinTwelveMonths_091F260D10ECBBA9FB7E85FBDCFEED83_label_en-US" xlink:label="lab_atvi_DeferredCashFlowHedgeGainLosstobeReclassifiedwithinTwelveMonths_091F260D10ECBBA9FB7E85FBDCFEED83" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Deferred Cash Flow Hedge Gain (Loss) to be Reclassified within Twelve Months</link:label>
    <link:label id="lab_atvi_DeferredCashFlowHedgeGainLosstobeReclassifiedwithinTwelveMonths_091F260D10ECBBA9FB7E85FBDCFEED83_documentation_en-US" xlink:label="lab_atvi_DeferredCashFlowHedgeGainLosstobeReclassifiedwithinTwelveMonths_091F260D10ECBBA9FB7E85FBDCFEED83" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">The estimated net amount of existing gains or losses on cash flow hedges that settled and were deferred at the reporting date that are expected to be reclassified to earnings, along with the associated hedged revenues, within the next 12 months.</link:label>
    <link:loc xlink:href="atvi-20170630.xsd#atvi_DeferredCashFlowHedgeGainLosstobeReclassifiedwithinTwelveMonths" xlink:label="loc_atvi_DeferredCashFlowHedgeGainLosstobeReclassifiedwithinTwelveMonths_091F260D10ECBBA9FB7E85FBDCFEED83" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_atvi_DeferredCashFlowHedgeGainLosstobeReclassifiedwithinTwelveMonths_091F260D10ECBBA9FB7E85FBDCFEED83" xlink:to="lab_atvi_DeferredCashFlowHedgeGainLosstobeReclassifiedwithinTwelveMonths_091F260D10ECBBA9FB7E85FBDCFEED83" xlink:type="arc" />
    <link:label id="lab_us-gaap_GainLossOnCashFlowHedgeIneffectivenessNet_EC19AFB2AC071FE4CC5785FBDCFE1C8F_terseLabel_en-US" xlink:label="lab_us-gaap_GainLossOnCashFlowHedgeIneffectivenessNet_EC19AFB2AC071FE4CC5785FBDCFE1C8F" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Ineffective portion relating to these hedges</link:label>
    <link:label id="lab_us-gaap_GainLossOnCashFlowHedgeIneffectivenessNet_EC19AFB2AC071FE4CC5785FBDCFE1C8F_label_en-US" xlink:label="lab_us-gaap_GainLossOnCashFlowHedgeIneffectivenessNet_EC19AFB2AC071FE4CC5785FBDCFE1C8F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Gain (Loss) on Cash Flow Hedge Ineffectiveness, Net</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_GainLossOnCashFlowHedgeIneffectivenessNet" xlink:label="loc_us-gaap_GainLossOnCashFlowHedgeIneffectivenessNet_EC19AFB2AC071FE4CC5785FBDCFE1C8F" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_GainLossOnCashFlowHedgeIneffectivenessNet_EC19AFB2AC071FE4CC5785FBDCFE1C8F" xlink:to="lab_us-gaap_GainLossOnCashFlowHedgeIneffectivenessNet_EC19AFB2AC071FE4CC5785FBDCFE1C8F" xlink:type="arc" />
    <link:label id="lab_us-gaap_DerivativeRemainingMaturity1_84F859AC5D1EFC61437785FBDCFE2986_terseLabel_en-US" xlink:label="lab_us-gaap_DerivativeRemainingMaturity1_84F859AC5D1EFC61437785FBDCFE2986" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Maximum length of time over which our foreign currency forward contracts mature</link:label>
    <link:label id="lab_us-gaap_DerivativeRemainingMaturity1_84F859AC5D1EFC61437785FBDCFE2986_label_en-US" xlink:label="lab_us-gaap_DerivativeRemainingMaturity1_84F859AC5D1EFC61437785FBDCFE2986" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Derivative, Remaining Maturity</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_DerivativeRemainingMaturity1" xlink:label="loc_us-gaap_DerivativeRemainingMaturity1_84F859AC5D1EFC61437785FBDCFE2986" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DerivativeRemainingMaturity1_84F859AC5D1EFC61437785FBDCFE2986" xlink:to="lab_us-gaap_DerivativeRemainingMaturity1_84F859AC5D1EFC61437785FBDCFE2986" xlink:type="arc" />
    <link:label id="lab_us-gaap_NewAccountingPronouncementsAndChangesInAccountingPrinciplesAbstract_954F3150CFC9226BA28B7A6BB1C0CBC4_label_en-US" xlink:label="lab_us-gaap_NewAccountingPronouncementsAndChangesInAccountingPrinciplesAbstract_954F3150CFC9226BA28B7A6BB1C0CBC4" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">New Accounting Pronouncements and Changes in Accounting Principles [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_NewAccountingPronouncementsAndChangesInAccountingPrinciplesAbstract" xlink:label="loc_us-gaap_NewAccountingPronouncementsAndChangesInAccountingPrinciplesAbstract_954F3150CFC9226BA28B7A6BB1C0CBC4" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_NewAccountingPronouncementsAndChangesInAccountingPrinciplesAbstract_954F3150CFC9226BA28B7A6BB1C0CBC4" xlink:to="lab_us-gaap_NewAccountingPronouncementsAndChangesInAccountingPrinciplesAbstract_954F3150CFC9226BA28B7A6BB1C0CBC4" xlink:type="arc" />
    <link:label id="lab_us-gaap_NewAccountingPronouncementsOrChangeInAccountingPrincipleTable_417C412D8049B5AB66587A6BB1C452E2_terseLabel_en-US" xlink:label="lab_us-gaap_NewAccountingPronouncementsOrChangeInAccountingPrincipleTable_417C412D8049B5AB66587A6BB1C452E2" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">New Accounting Pronouncements or Change in Accounting Principle [Table]</link:label>
    <link:label id="lab_us-gaap_NewAccountingPronouncementsOrChangeInAccountingPrincipleTable_417C412D8049B5AB66587A6BB1C452E2_label_en-US" xlink:label="lab_us-gaap_NewAccountingPronouncementsOrChangeInAccountingPrincipleTable_417C412D8049B5AB66587A6BB1C452E2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">New Accounting Pronouncements or Change in Accounting Principle [Table]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_NewAccountingPronouncementsOrChangeInAccountingPrincipleTable" xlink:label="loc_us-gaap_NewAccountingPronouncementsOrChangeInAccountingPrincipleTable_417C412D8049B5AB66587A6BB1C452E2" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_NewAccountingPronouncementsOrChangeInAccountingPrincipleTable_417C412D8049B5AB66587A6BB1C452E2" xlink:to="lab_us-gaap_NewAccountingPronouncementsOrChangeInAccountingPrincipleTable_417C412D8049B5AB66587A6BB1C452E2" xlink:type="arc" />
    <link:label id="lab_us-gaap_StatementScenarioAxis_1CD6412EBEB09073AB107A6BB1C7FF1D_terseLabel_en-US" xlink:label="lab_us-gaap_StatementScenarioAxis_1CD6412EBEB09073AB107A6BB1C7FF1D" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Scenario [Axis]</link:label>
    <link:label id="lab_us-gaap_StatementScenarioAxis_1CD6412EBEB09073AB107A6BB1C7FF1D_label_en-US" xlink:label="lab_us-gaap_StatementScenarioAxis_1CD6412EBEB09073AB107A6BB1C7FF1D" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Scenario [Axis]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_StatementScenarioAxis" xlink:label="loc_us-gaap_StatementScenarioAxis_1CD6412EBEB09073AB107A6BB1C7FF1D" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_StatementScenarioAxis_1CD6412EBEB09073AB107A6BB1C7FF1D" xlink:to="lab_us-gaap_StatementScenarioAxis_1CD6412EBEB09073AB107A6BB1C7FF1D" xlink:type="arc" />
    <link:label id="lab_us-gaap_ScenarioUnspecifiedDomain_DA9BDA03473699F30EA37A6BB1C734F1_terseLabel_en-US" xlink:label="lab_us-gaap_ScenarioUnspecifiedDomain_DA9BDA03473699F30EA37A6BB1C734F1" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Scenario, Unspecified [Domain]</link:label>
    <link:label id="lab_us-gaap_ScenarioUnspecifiedDomain_DA9BDA03473699F30EA37A6BB1C734F1_label_en-US" xlink:label="lab_us-gaap_ScenarioUnspecifiedDomain_DA9BDA03473699F30EA37A6BB1C734F1" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Scenario, Unspecified [Domain]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ScenarioUnspecifiedDomain" xlink:label="loc_us-gaap_ScenarioUnspecifiedDomain_DA9BDA03473699F30EA37A6BB1C734F1" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ScenarioUnspecifiedDomain_DA9BDA03473699F30EA37A6BB1C734F1" xlink:to="lab_us-gaap_ScenarioUnspecifiedDomain_DA9BDA03473699F30EA37A6BB1C734F1" xlink:type="arc" />
    <link:label id="lab_us-gaap_ProFormaMember_513795C37D51DD357F387A6BB1C72FBA_terseLabel_en-US" xlink:label="lab_us-gaap_ProFormaMember_513795C37D51DD357F387A6BB1C72FBA" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Pro Forma</link:label>
    <link:label id="lab_us-gaap_ProFormaMember_513795C37D51DD357F387A6BB1C72FBA_label_en-US" xlink:label="lab_us-gaap_ProFormaMember_513795C37D51DD357F387A6BB1C72FBA" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Pro Forma [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ProFormaMember" xlink:label="loc_us-gaap_ProFormaMember_513795C37D51DD357F387A6BB1C72FBA" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ProFormaMember_513795C37D51DD357F387A6BB1C72FBA" xlink:to="lab_us-gaap_ProFormaMember_513795C37D51DD357F387A6BB1C72FBA" xlink:type="arc" />
    <link:label id="lab_us-gaap_AdjustmentsForNewAccountingPronouncementsAxis_ACFA7A7727E07571E5797A6BB1C8C3E9_terseLabel_en-US" xlink:label="lab_us-gaap_AdjustmentsForNewAccountingPronouncementsAxis_ACFA7A7727E07571E5797A6BB1C8C3E9" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Adjustments for New Accounting Pronouncements [Axis]</link:label>
    <link:label id="lab_us-gaap_AdjustmentsForNewAccountingPronouncementsAxis_ACFA7A7727E07571E5797A6BB1C8C3E9_label_en-US" xlink:label="lab_us-gaap_AdjustmentsForNewAccountingPronouncementsAxis_ACFA7A7727E07571E5797A6BB1C8C3E9" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Adjustments for New Accounting Pronouncements [Axis]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_AdjustmentsForNewAccountingPronouncementsAxis" xlink:label="loc_us-gaap_AdjustmentsForNewAccountingPronouncementsAxis_ACFA7A7727E07571E5797A6BB1C8C3E9" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AdjustmentsForNewAccountingPronouncementsAxis_ACFA7A7727E07571E5797A6BB1C8C3E9" xlink:to="lab_us-gaap_AdjustmentsForNewAccountingPronouncementsAxis_ACFA7A7727E07571E5797A6BB1C8C3E9" xlink:type="arc" />
    <link:label id="lab_us-gaap_TypeOfAdoptionMember_3F9CF4401A96A36DC1637A6BB1C835D1_terseLabel_en-US" xlink:label="lab_us-gaap_TypeOfAdoptionMember_3F9CF4401A96A36DC1637A6BB1C835D1" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Type of Adoption [Domain]</link:label>
    <link:label id="lab_us-gaap_TypeOfAdoptionMember_3F9CF4401A96A36DC1637A6BB1C835D1_label_en-US" xlink:label="lab_us-gaap_TypeOfAdoptionMember_3F9CF4401A96A36DC1637A6BB1C835D1" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Type of Adoption [Domain]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_TypeOfAdoptionMember" xlink:label="loc_us-gaap_TypeOfAdoptionMember_3F9CF4401A96A36DC1637A6BB1C835D1" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_TypeOfAdoptionMember_3F9CF4401A96A36DC1637A6BB1C835D1" xlink:to="lab_us-gaap_TypeOfAdoptionMember_3F9CF4401A96A36DC1637A6BB1C835D1" xlink:type="arc" />
    <link:label id="lab_atvi_AdjustmentsForASU201615Member_B4C49DA38BD38111CD447A6BB1C8853E_terseLabel_en-US" xlink:label="lab_atvi_AdjustmentsForASU201615Member_B4C49DA38BD38111CD447A6BB1C8853E" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Adjustments For ASU 2016-15</link:label>
    <link:label id="lab_atvi_AdjustmentsForASU201615Member_B4C49DA38BD38111CD447A6BB1C8853E_label_en-US" xlink:label="lab_atvi_AdjustmentsForASU201615Member_B4C49DA38BD38111CD447A6BB1C8853E" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">AdjustmentsForASU201615 [Member]</link:label>
    <link:label id="lab_atvi_AdjustmentsForASU201615Member_B4C49DA38BD38111CD447A6BB1C8853E_documentation_en-US" xlink:label="lab_atvi_AdjustmentsForASU201615Member_B4C49DA38BD38111CD447A6BB1C8853E" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Potential impact on the statement of cash flows for cash provided by (used in) investing activities if early adoption of new accounting principle were adopted as of the date of the financial statements.</link:label>
    <link:loc xlink:href="atvi-20170630.xsd#atvi_AdjustmentsForASU201615Member" xlink:label="loc_atvi_AdjustmentsForASU201615Member_B4C49DA38BD38111CD447A6BB1C8853E" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_atvi_AdjustmentsForASU201615Member_B4C49DA38BD38111CD447A6BB1C8853E" xlink:to="lab_atvi_AdjustmentsForASU201615Member_B4C49DA38BD38111CD447A6BB1C8853E" xlink:type="arc" />
    <link:label id="lab_us-gaap_NewAccountingPronouncementEarlyAdoptionAxis_ED114CE6C15F023D84497A6BB1C9E4AE_terseLabel_en-US" xlink:label="lab_us-gaap_NewAccountingPronouncementEarlyAdoptionAxis_ED114CE6C15F023D84497A6BB1C9E4AE" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">New Accounting Pronouncement, Early Adoption [Axis]</link:label>
    <link:label id="lab_us-gaap_NewAccountingPronouncementEarlyAdoptionAxis_ED114CE6C15F023D84497A6BB1C9E4AE_label_en-US" xlink:label="lab_us-gaap_NewAccountingPronouncementEarlyAdoptionAxis_ED114CE6C15F023D84497A6BB1C9E4AE" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">New Accounting Pronouncement, Early Adoption [Axis]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_NewAccountingPronouncementEarlyAdoptionAxis" xlink:label="loc_us-gaap_NewAccountingPronouncementEarlyAdoptionAxis_ED114CE6C15F023D84497A6BB1C9E4AE" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_NewAccountingPronouncementEarlyAdoptionAxis_ED114CE6C15F023D84497A6BB1C9E4AE" xlink:to="lab_us-gaap_NewAccountingPronouncementEarlyAdoptionAxis_ED114CE6C15F023D84497A6BB1C9E4AE" xlink:type="arc" />
    <link:label id="lab_us-gaap_NewAccountingPrinciplesEarlyAdoptionMember_1E4E91F4681A4B38819E7A6BB1C9F74E_terseLabel_en-US" xlink:label="lab_us-gaap_NewAccountingPrinciplesEarlyAdoptionMember_1E4E91F4681A4B38819E7A6BB1C9F74E" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">New Accounting Principles, Early Adoption [Domain]</link:label>
    <link:label id="lab_us-gaap_NewAccountingPrinciplesEarlyAdoptionMember_1E4E91F4681A4B38819E7A6BB1C9F74E_label_en-US" xlink:label="lab_us-gaap_NewAccountingPrinciplesEarlyAdoptionMember_1E4E91F4681A4B38819E7A6BB1C9F74E" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">New Accounting Principles, Early Adoption [Domain]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_NewAccountingPrinciplesEarlyAdoptionMember" xlink:label="loc_us-gaap_NewAccountingPrinciplesEarlyAdoptionMember_1E4E91F4681A4B38819E7A6BB1C9F74E" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_NewAccountingPrinciplesEarlyAdoptionMember_1E4E91F4681A4B38819E7A6BB1C9F74E" xlink:to="lab_us-gaap_NewAccountingPrinciplesEarlyAdoptionMember_1E4E91F4681A4B38819E7A6BB1C9F74E" xlink:type="arc" />
    <link:label id="lab_us-gaap_NewAccountingPronouncementEarlyAdoptionEffectMember_CEB11F322100D08282DE7A6BB1C90816_terseLabel_en-US" xlink:label="lab_us-gaap_NewAccountingPronouncementEarlyAdoptionEffectMember_CEB11F322100D08282DE7A6BB1C90816" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">New Accounting Pronouncement, Early Adoption, Effect</link:label>
    <link:label id="lab_us-gaap_NewAccountingPronouncementEarlyAdoptionEffectMember_CEB11F322100D08282DE7A6BB1C90816_label_en-US" xlink:label="lab_us-gaap_NewAccountingPronouncementEarlyAdoptionEffectMember_CEB11F322100D08282DE7A6BB1C90816" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">New Accounting Pronouncement, Early Adoption, Effect [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_NewAccountingPronouncementEarlyAdoptionEffectMember" xlink:label="loc_us-gaap_NewAccountingPronouncementEarlyAdoptionEffectMember_CEB11F322100D08282DE7A6BB1C90816" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_NewAccountingPronouncementEarlyAdoptionEffectMember_CEB11F322100D08282DE7A6BB1C90816" xlink:to="lab_us-gaap_NewAccountingPronouncementEarlyAdoptionEffectMember_CEB11F322100D08282DE7A6BB1C90816" xlink:type="arc" />
    <link:label id="lab_us-gaap_NewAccountingPronouncementsOrChangeInAccountingPrincipleLineItems_94C0727AEA9F8378CD5F7A6BB1C94499_terseLabel_en-US" xlink:label="lab_us-gaap_NewAccountingPronouncementsOrChangeInAccountingPrincipleLineItems_94C0727AEA9F8378CD5F7A6BB1C94499" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">New Accounting Pronouncements or Change in Accounting Principle [Line Items]</link:label>
    <link:label id="lab_us-gaap_NewAccountingPronouncementsOrChangeInAccountingPrincipleLineItems_94C0727AEA9F8378CD5F7A6BB1C94499_label_en-US" xlink:label="lab_us-gaap_NewAccountingPronouncementsOrChangeInAccountingPrincipleLineItems_94C0727AEA9F8378CD5F7A6BB1C94499" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">New Accounting Pronouncements or Change in Accounting Principle [Line Items]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_NewAccountingPronouncementsOrChangeInAccountingPrincipleLineItems" xlink:label="loc_us-gaap_NewAccountingPronouncementsOrChangeInAccountingPrincipleLineItems_94C0727AEA9F8378CD5F7A6BB1C94499" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_NewAccountingPronouncementsOrChangeInAccountingPrincipleLineItems_94C0727AEA9F8378CD5F7A6BB1C94499" xlink:to="lab_us-gaap_NewAccountingPronouncementsOrChangeInAccountingPrincipleLineItems_94C0727AEA9F8378CD5F7A6BB1C94499" xlink:type="arc" />
    <link:label id="lab_us-gaap_IncreaseDecreaseInRestrictedCash_BB499C8436C614FCA6537A6BB1C95510_terseLabel_en-US" xlink:label="lab_us-gaap_IncreaseDecreaseInRestrictedCash_BB499C8436C614FCA6537A6BB1C95510" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Movement in restricted cash related to acquisition</link:label>
    <link:label id="lab_us-gaap_IncreaseDecreaseInRestrictedCash_BB499C8436C614FCA6537A6BB1C95510_label_en-US" xlink:label="lab_us-gaap_IncreaseDecreaseInRestrictedCash_BB499C8436C614FCA6537A6BB1C95510" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Increase (Decrease) in Restricted Cash</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_IncreaseDecreaseInRestrictedCash" xlink:label="loc_us-gaap_IncreaseDecreaseInRestrictedCash_BB499C8436C614FCA6537A6BB1C95510" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_IncreaseDecreaseInRestrictedCash_BB499C8436C614FCA6537A6BB1C95510" xlink:to="lab_us-gaap_IncreaseDecreaseInRestrictedCash_BB499C8436C614FCA6537A6BB1C95510" xlink:type="arc" />
    <link:label id="lab_us-gaap_SegmentReportingAbstract_96C1C382E28EA8797B97605406D37382_label_en-US" xlink:label="lab_us-gaap_SegmentReportingAbstract_96C1C382E28EA8797B97605406D37382" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Segment Reporting [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_SegmentReportingAbstract" xlink:label="loc_us-gaap_SegmentReportingAbstract_96C1C382E28EA8797B97605406D37382" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_SegmentReportingAbstract_96C1C382E28EA8797B97605406D37382" xlink:to="lab_us-gaap_SegmentReportingAbstract_96C1C382E28EA8797B97605406D37382" xlink:type="arc" />
    <link:label id="lab_us-gaap_SegmentReportingDisclosureTextBlock_8C032922C6E757CDB431605406D33924_terseLabel_en-US" xlink:label="lab_us-gaap_SegmentReportingDisclosureTextBlock_8C032922C6E757CDB431605406D33924" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Operating Segments and Geographic Region</link:label>
    <link:label id="lab_us-gaap_SegmentReportingDisclosureTextBlock_8C032922C6E757CDB431605406D33924_label_en-US" xlink:label="lab_us-gaap_SegmentReportingDisclosureTextBlock_8C032922C6E757CDB431605406D33924" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Segment Reporting Disclosure [Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_SegmentReportingDisclosureTextBlock" xlink:label="loc_us-gaap_SegmentReportingDisclosureTextBlock_8C032922C6E757CDB431605406D33924" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_SegmentReportingDisclosureTextBlock_8C032922C6E757CDB431605406D33924" xlink:to="lab_us-gaap_SegmentReportingDisclosureTextBlock_8C032922C6E757CDB431605406D33924" xlink:type="arc" />
    <link:label id="lab_us-gaap_BusinessCombinationsAbstract_BBA3123D2BD908BF50B47A6BB212ED1F_label_en-US" xlink:label="lab_us-gaap_BusinessCombinationsAbstract_BBA3123D2BD908BF50B47A6BB212ED1F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Business Combinations [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_BusinessCombinationsAbstract" xlink:label="loc_us-gaap_BusinessCombinationsAbstract_BBA3123D2BD908BF50B47A6BB212ED1F" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_BusinessCombinationsAbstract_BBA3123D2BD908BF50B47A6BB212ED1F" xlink:to="lab_us-gaap_BusinessCombinationsAbstract_BBA3123D2BD908BF50B47A6BB212ED1F" xlink:type="arc" />
    <link:label id="lab_us-gaap_BusinessCombinationDisclosureTextBlock_DB3769408C2CB80D1CF67A6BB212E339_terseLabel_en-US" xlink:label="lab_us-gaap_BusinessCombinationDisclosureTextBlock_DB3769408C2CB80D1CF67A6BB212E339" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Acquisitions</link:label>
    <link:label id="lab_us-gaap_BusinessCombinationDisclosureTextBlock_DB3769408C2CB80D1CF67A6BB212E339_label_en-US" xlink:label="lab_us-gaap_BusinessCombinationDisclosureTextBlock_DB3769408C2CB80D1CF67A6BB212E339" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Business Combination Disclosure [Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_BusinessCombinationDisclosureTextBlock" xlink:label="loc_us-gaap_BusinessCombinationDisclosureTextBlock_DB3769408C2CB80D1CF67A6BB212E339" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_BusinessCombinationDisclosureTextBlock_DB3769408C2CB80D1CF67A6BB212E339" xlink:to="lab_us-gaap_BusinessCombinationDisclosureTextBlock_DB3769408C2CB80D1CF67A6BB212E339" xlink:type="arc" />
    <link:label id="lab_us-gaap_FairValueDisclosuresTextBlock_E4BEFF538106BE3E4973605406C4C968_terseLabel_en-US" xlink:label="lab_us-gaap_FairValueDisclosuresTextBlock_E4BEFF538106BE3E4973605406C4C968" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Fair Value Measurements</link:label>
    <link:label id="lab_us-gaap_FairValueDisclosuresTextBlock_E4BEFF538106BE3E4973605406C4C968_label_en-US" xlink:label="lab_us-gaap_FairValueDisclosuresTextBlock_E4BEFF538106BE3E4973605406C4C968" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Fair Value Disclosures [Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_FairValueDisclosuresTextBlock" xlink:label="loc_us-gaap_FairValueDisclosuresTextBlock_E4BEFF538106BE3E4973605406C4C968" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FairValueDisclosuresTextBlock_E4BEFF538106BE3E4973605406C4C968" xlink:to="lab_us-gaap_FairValueDisclosuresTextBlock_E4BEFF538106BE3E4973605406C4C968" xlink:type="arc" />
    <link:label id="lab_us-gaap_StatementOfStockholdersEquityAbstract_C1FB1FC3008B86B820A22F081E342E66_label_en-US" xlink:label="lab_us-gaap_StatementOfStockholdersEquityAbstract_C1FB1FC3008B86B820A22F081E342E66" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Statement of Stockholders' Equity [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_StatementOfStockholdersEquityAbstract" xlink:label="loc_us-gaap_StatementOfStockholdersEquityAbstract_C1FB1FC3008B86B820A22F081E342E66" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_StatementOfStockholdersEquityAbstract_C1FB1FC3008B86B820A22F081E342E66" xlink:to="lab_us-gaap_StatementOfStockholdersEquityAbstract_C1FB1FC3008B86B820A22F081E342E66" xlink:type="arc" />
    <link:label id="lab_us-gaap_StatementTable_6910CD1BE88C15CF80C22F081E34E971_terseLabel_en-US" xlink:label="lab_us-gaap_StatementTable_6910CD1BE88C15CF80C22F081E34E971" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Statement [Table]</link:label>
    <link:label id="lab_us-gaap_StatementTable_6910CD1BE88C15CF80C22F081E34E971_label_en-US" xlink:label="lab_us-gaap_StatementTable_6910CD1BE88C15CF80C22F081E34E971" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Statement [Table]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_StatementTable" xlink:label="loc_us-gaap_StatementTable_6910CD1BE88C15CF80C22F081E34E971" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_StatementTable_6910CD1BE88C15CF80C22F081E34E971" xlink:to="lab_us-gaap_StatementTable_6910CD1BE88C15CF80C22F081E34E971" xlink:type="arc" />
    <link:label id="lab_us-gaap_StatementEquityComponentsAxis_0273DEE1D107FE430F512F081E344303_terseLabel_en-US" xlink:label="lab_us-gaap_StatementEquityComponentsAxis_0273DEE1D107FE430F512F081E344303" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Equity Components [Axis]</link:label>
    <link:label id="lab_us-gaap_StatementEquityComponentsAxis_0273DEE1D107FE430F512F081E344303_label_en-US" xlink:label="lab_us-gaap_StatementEquityComponentsAxis_0273DEE1D107FE430F512F081E344303" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Equity Components [Axis]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_StatementEquityComponentsAxis" xlink:label="loc_us-gaap_StatementEquityComponentsAxis_0273DEE1D107FE430F512F081E344303" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_StatementEquityComponentsAxis_0273DEE1D107FE430F512F081E344303" xlink:to="lab_us-gaap_StatementEquityComponentsAxis_0273DEE1D107FE430F512F081E344303" xlink:type="arc" />
    <link:label id="lab_us-gaap_EquityComponentDomain_2DC7640A4543A1B739242F081E346845_terseLabel_en-US" xlink:label="lab_us-gaap_EquityComponentDomain_2DC7640A4543A1B739242F081E346845" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Equity Component [Domain]</link:label>
    <link:label id="lab_us-gaap_EquityComponentDomain_2DC7640A4543A1B739242F081E346845_label_en-US" xlink:label="lab_us-gaap_EquityComponentDomain_2DC7640A4543A1B739242F081E346845" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Equity Component [Domain]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_EquityComponentDomain" xlink:label="loc_us-gaap_EquityComponentDomain_2DC7640A4543A1B739242F081E346845" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_EquityComponentDomain_2DC7640A4543A1B739242F081E346845" xlink:to="lab_us-gaap_EquityComponentDomain_2DC7640A4543A1B739242F081E346845" xlink:type="arc" />
    <link:label id="lab_us-gaap_CommonStockMember_3415E81B3C6F3C6010CE2F081E34DD8C_terseLabel_en-US" xlink:label="lab_us-gaap_CommonStockMember_3415E81B3C6F3C6010CE2F081E34DD8C" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Common Stock</link:label>
    <link:label id="lab_us-gaap_CommonStockMember_3415E81B3C6F3C6010CE2F081E34DD8C_label_en-US" xlink:label="lab_us-gaap_CommonStockMember_3415E81B3C6F3C6010CE2F081E34DD8C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Common Stock [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_CommonStockMember" xlink:label="loc_us-gaap_CommonStockMember_3415E81B3C6F3C6010CE2F081E34DD8C" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_CommonStockMember_3415E81B3C6F3C6010CE2F081E34DD8C" xlink:to="lab_us-gaap_CommonStockMember_3415E81B3C6F3C6010CE2F081E34DD8C" xlink:type="arc" />
    <link:label id="lab_us-gaap_TreasuryStockMember_28E0AD07BCBCBB517B302F081E342A96_terseLabel_en-US" xlink:label="lab_us-gaap_TreasuryStockMember_28E0AD07BCBCBB517B302F081E342A96" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Treasury Stock</link:label>
    <link:label id="lab_us-gaap_TreasuryStockMember_28E0AD07BCBCBB517B302F081E342A96_label_en-US" xlink:label="lab_us-gaap_TreasuryStockMember_28E0AD07BCBCBB517B302F081E342A96" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Treasury Stock [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_TreasuryStockMember" xlink:label="loc_us-gaap_TreasuryStockMember_28E0AD07BCBCBB517B302F081E342A96" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_TreasuryStockMember_28E0AD07BCBCBB517B302F081E342A96" xlink:to="lab_us-gaap_TreasuryStockMember_28E0AD07BCBCBB517B302F081E342A96" xlink:type="arc" />
    <link:label id="lab_us-gaap_AdditionalPaidInCapitalMember_E720980E5E869770079C2F081E3414B8_terseLabel_en-US" xlink:label="lab_us-gaap_AdditionalPaidInCapitalMember_E720980E5E869770079C2F081E3414B8" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Additional Paid-In Capital</link:label>
    <link:label id="lab_us-gaap_AdditionalPaidInCapitalMember_E720980E5E869770079C2F081E3414B8_label_en-US" xlink:label="lab_us-gaap_AdditionalPaidInCapitalMember_E720980E5E869770079C2F081E3414B8" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Additional Paid-in Capital [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_AdditionalPaidInCapitalMember" xlink:label="loc_us-gaap_AdditionalPaidInCapitalMember_E720980E5E869770079C2F081E3414B8" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AdditionalPaidInCapitalMember_E720980E5E869770079C2F081E3414B8" xlink:to="lab_us-gaap_AdditionalPaidInCapitalMember_E720980E5E869770079C2F081E3414B8" xlink:type="arc" />
    <link:label id="lab_us-gaap_RetainedEarningsMember_018C3CCF8AC25AFCACEF2F081E3495B1_terseLabel_en-US" xlink:label="lab_us-gaap_RetainedEarningsMember_018C3CCF8AC25AFCACEF2F081E3495B1" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Retained Earnings</link:label>
    <link:label id="lab_us-gaap_RetainedEarningsMember_018C3CCF8AC25AFCACEF2F081E3495B1_label_en-US" xlink:label="lab_us-gaap_RetainedEarningsMember_018C3CCF8AC25AFCACEF2F081E3495B1" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Retained Earnings [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_RetainedEarningsMember" xlink:label="loc_us-gaap_RetainedEarningsMember_018C3CCF8AC25AFCACEF2F081E3495B1" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_RetainedEarningsMember_018C3CCF8AC25AFCACEF2F081E3495B1" xlink:to="lab_us-gaap_RetainedEarningsMember_018C3CCF8AC25AFCACEF2F081E3495B1" xlink:type="arc" />
    <link:label id="lab_us-gaap_AccumulatedOtherComprehensiveIncomeMember_CE03AF9FABA2C74140DD2F081E34CE0C_terseLabel_en-US" xlink:label="lab_us-gaap_AccumulatedOtherComprehensiveIncomeMember_CE03AF9FABA2C74140DD2F081E34CE0C" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Accumulated Other Comprehensive Income (Loss)</link:label>
    <link:label id="lab_us-gaap_AccumulatedOtherComprehensiveIncomeMember_CE03AF9FABA2C74140DD2F081E34CE0C_label_en-US" xlink:label="lab_us-gaap_AccumulatedOtherComprehensiveIncomeMember_CE03AF9FABA2C74140DD2F081E34CE0C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">AOCI Attributable to Parent [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_AccumulatedOtherComprehensiveIncomeMember" xlink:label="loc_us-gaap_AccumulatedOtherComprehensiveIncomeMember_CE03AF9FABA2C74140DD2F081E34CE0C" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AccumulatedOtherComprehensiveIncomeMember_CE03AF9FABA2C74140DD2F081E34CE0C" xlink:to="lab_us-gaap_AccumulatedOtherComprehensiveIncomeMember_CE03AF9FABA2C74140DD2F081E34CE0C" xlink:type="arc" />
    <link:label id="lab_us-gaap_StatementLineItems_82A1E9A0D9113A6A018F2F081E342985_terseLabel_en-US" xlink:label="lab_us-gaap_StatementLineItems_82A1E9A0D9113A6A018F2F081E342985" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Statement [Line Items]</link:label>
    <link:label id="lab_us-gaap_StatementLineItems_82A1E9A0D9113A6A018F2F081E342985_label_en-US" xlink:label="lab_us-gaap_StatementLineItems_82A1E9A0D9113A6A018F2F081E342985" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Statement [Line Items]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_StatementLineItems" xlink:label="loc_us-gaap_StatementLineItems_82A1E9A0D9113A6A018F2F081E342985" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_StatementLineItems_82A1E9A0D9113A6A018F2F081E342985" xlink:to="lab_us-gaap_StatementLineItems_82A1E9A0D9113A6A018F2F081E342985" xlink:type="arc" />
    <link:label id="lab_us-gaap_IncreaseDecreaseInStockholdersEquityRollForward_487B7573DF7156ACB5BC2F081E3428DA_terseLabel_en-US" xlink:label="lab_us-gaap_IncreaseDecreaseInStockholdersEquityRollForward_487B7573DF7156ACB5BC2F081E3428DA" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Increase (Decrease) in Stockholders' Equity</link:label>
    <link:label id="lab_us-gaap_IncreaseDecreaseInStockholdersEquityRollForward_487B7573DF7156ACB5BC2F081E3428DA_label_en-US" xlink:label="lab_us-gaap_IncreaseDecreaseInStockholdersEquityRollForward_487B7573DF7156ACB5BC2F081E3428DA" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Increase (Decrease) in Stockholders' Equity [Roll Forward]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_IncreaseDecreaseInStockholdersEquityRollForward" xlink:label="loc_us-gaap_IncreaseDecreaseInStockholdersEquityRollForward_487B7573DF7156ACB5BC2F081E3428DA" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_IncreaseDecreaseInStockholdersEquityRollForward_487B7573DF7156ACB5BC2F081E3428DA" xlink:to="lab_us-gaap_IncreaseDecreaseInStockholdersEquityRollForward_487B7573DF7156ACB5BC2F081E3428DA" xlink:type="arc" />
    <link:label id="lab_us-gaap_StockholdersEquity_85DCCAAFC3182BFE27A92F081E34AA90_periodStartLabel_en-US" xlink:label="lab_us-gaap_StockholdersEquity_85DCCAAFC3182BFE27A92F081E34AA90" xlink:role="http://www.xbrl.org/2003/role/periodStartLabel" xlink:type="resource" xml:lang="en-US">Beginning balance</link:label>
    <link:label id="lab_us-gaap_StockholdersEquity_85DCCAAFC3182BFE27A92F081E34AA90_label_en-US" xlink:label="lab_us-gaap_StockholdersEquity_85DCCAAFC3182BFE27A92F081E34AA90" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Stockholders' Equity Attributable to Parent</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_StockholdersEquity" xlink:label="loc_us-gaap_StockholdersEquity_85DCCAAFC3182BFE27A92F081E34AA90" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_StockholdersEquity_85DCCAAFC3182BFE27A92F081E34AA90" xlink:to="lab_us-gaap_StockholdersEquity_85DCCAAFC3182BFE27A92F081E34AA90" xlink:type="arc" />
    <link:label id="lab_us-gaap_SharesIssued_A1F9A47A9A0CA1D55A842F081E348461_periodStartLabel_en-US" xlink:label="lab_us-gaap_SharesIssued_A1F9A47A9A0CA1D55A842F081E348461" xlink:role="http://www.xbrl.org/2003/role/periodStartLabel" xlink:type="resource" xml:lang="en-US">Balance (in shares)</link:label>
    <link:label id="lab_us-gaap_SharesIssued_A1F9A47A9A0CA1D55A842F081E348461_label_en-US" xlink:label="lab_us-gaap_SharesIssued_A1F9A47A9A0CA1D55A842F081E348461" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Shares, Issued</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_SharesIssued" xlink:label="loc_us-gaap_SharesIssued_A1F9A47A9A0CA1D55A842F081E348461" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_SharesIssued_A1F9A47A9A0CA1D55A842F081E348461" xlink:to="lab_us-gaap_SharesIssued_A1F9A47A9A0CA1D55A842F081E348461" xlink:type="arc" />
    <link:label id="lab_us-gaap_ComprehensiveIncomeNetOfTaxAbstract_380DB8157A9CB4DF2EE52F081E34D954_terseLabel_en-US" xlink:label="lab_us-gaap_ComprehensiveIncomeNetOfTaxAbstract_380DB8157A9CB4DF2EE52F081E34D954" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Components of comprehensive income:</link:label>
    <link:label id="lab_us-gaap_ComprehensiveIncomeNetOfTaxAbstract_380DB8157A9CB4DF2EE52F081E34D954_label_en-US" xlink:label="lab_us-gaap_ComprehensiveIncomeNetOfTaxAbstract_380DB8157A9CB4DF2EE52F081E34D954" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Comprehensive Income (Loss), Net of Tax, Attributable to Parent [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ComprehensiveIncomeNetOfTaxAbstract" xlink:label="loc_us-gaap_ComprehensiveIncomeNetOfTaxAbstract_380DB8157A9CB4DF2EE52F081E34D954" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ComprehensiveIncomeNetOfTaxAbstract_380DB8157A9CB4DF2EE52F081E34D954" xlink:to="lab_us-gaap_ComprehensiveIncomeNetOfTaxAbstract_380DB8157A9CB4DF2EE52F081E34D954" xlink:type="arc" />
    <link:label id="lab_us-gaap_NetIncomeLoss_FE191E101B4562D563AE2F081E345C9D_terseLabel_en-US" xlink:label="lab_us-gaap_NetIncomeLoss_FE191E101B4562D563AE2F081E345C9D" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Net income</link:label>
    <link:label id="lab_us-gaap_NetIncomeLoss_FE191E101B4562D563AE2F081E345C9D_label_en-US" xlink:label="lab_us-gaap_NetIncomeLoss_FE191E101B4562D563AE2F081E345C9D" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Net Income (Loss) Attributable to Parent</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_NetIncomeLoss" xlink:label="loc_us-gaap_NetIncomeLoss_FE191E101B4562D563AE2F081E345C9D" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_NetIncomeLoss_FE191E101B4562D563AE2F081E345C9D" xlink:to="lab_us-gaap_NetIncomeLoss_FE191E101B4562D563AE2F081E345C9D" xlink:type="arc" />
    <link:label id="lab_us-gaap_OtherComprehensiveIncomeLossNetOfTax_68A472F9A8FA405FCF6A2F081E343E3C_terseLabel_en-US" xlink:label="lab_us-gaap_OtherComprehensiveIncomeLossNetOfTax_68A472F9A8FA405FCF6A2F081E343E3C" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Other comprehensive loss</link:label>
    <link:label id="lab_us-gaap_OtherComprehensiveIncomeLossNetOfTax_68A472F9A8FA405FCF6A2F081E343E3C_label_en-US" xlink:label="lab_us-gaap_OtherComprehensiveIncomeLossNetOfTax_68A472F9A8FA405FCF6A2F081E343E3C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Other Comprehensive Income (Loss), Net of Tax</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_OtherComprehensiveIncomeLossNetOfTax" xlink:label="loc_us-gaap_OtherComprehensiveIncomeLossNetOfTax_68A472F9A8FA405FCF6A2F081E343E3C" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OtherComprehensiveIncomeLossNetOfTax_68A472F9A8FA405FCF6A2F081E343E3C" xlink:to="lab_us-gaap_OtherComprehensiveIncomeLossNetOfTax_68A472F9A8FA405FCF6A2F081E343E3C" xlink:type="arc" />
    <link:label id="lab_us-gaap_StockIssuedDuringPeriodValueShareBasedCompensationGross_CE8CDA5E719EE8F0044D2F081E34766E_terseLabel_en-US" xlink:label="lab_us-gaap_StockIssuedDuringPeriodValueShareBasedCompensationGross_CE8CDA5E719EE8F0044D2F081E34766E" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Issuance of common stock pursuant to employee stock options</link:label>
    <link:label id="lab_us-gaap_StockIssuedDuringPeriodValueShareBasedCompensationGross_CE8CDA5E719EE8F0044D2F081E34766E_label_en-US" xlink:label="lab_us-gaap_StockIssuedDuringPeriodValueShareBasedCompensationGross_CE8CDA5E719EE8F0044D2F081E34766E" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Stock Issued During Period, Value, Share-based Compensation, Gross</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_StockIssuedDuringPeriodValueShareBasedCompensationGross" xlink:label="loc_us-gaap_StockIssuedDuringPeriodValueShareBasedCompensationGross_CE8CDA5E719EE8F0044D2F081E34766E" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_StockIssuedDuringPeriodValueShareBasedCompensationGross_CE8CDA5E719EE8F0044D2F081E34766E" xlink:to="lab_us-gaap_StockIssuedDuringPeriodValueShareBasedCompensationGross_CE8CDA5E719EE8F0044D2F081E34766E" xlink:type="arc" />
    <link:label id="lab_us-gaap_StockIssuedDuringPeriodSharesShareBasedCompensationGross_EB2FA7F978692DFF0B292F081E34B9C1_terseLabel_en-US" xlink:label="lab_us-gaap_StockIssuedDuringPeriodSharesShareBasedCompensationGross_EB2FA7F978692DFF0B292F081E34B9C1" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Issuance of common stock pursuant to employee stock options (in shares)</link:label>
    <link:label id="lab_us-gaap_StockIssuedDuringPeriodSharesShareBasedCompensationGross_EB2FA7F978692DFF0B292F081E34B9C1_label_en-US" xlink:label="lab_us-gaap_StockIssuedDuringPeriodSharesShareBasedCompensationGross_EB2FA7F978692DFF0B292F081E34B9C1" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Stock Issued During Period, Shares, Share-based Compensation, Gross</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_StockIssuedDuringPeriodSharesShareBasedCompensationGross" xlink:label="loc_us-gaap_StockIssuedDuringPeriodSharesShareBasedCompensationGross_EB2FA7F978692DFF0B292F081E34B9C1" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_StockIssuedDuringPeriodSharesShareBasedCompensationGross_EB2FA7F978692DFF0B292F081E34B9C1" xlink:to="lab_us-gaap_StockIssuedDuringPeriodSharesShareBasedCompensationGross_EB2FA7F978692DFF0B292F081E34B9C1" xlink:type="arc" />
    <link:label id="lab_us-gaap_StockIssuedDuringPeriodValueRestrictedStockAwardGross_4128B431242F2D7800BB2F081E34E354_terseLabel_en-US" xlink:label="lab_us-gaap_StockIssuedDuringPeriodValueRestrictedStockAwardGross_4128B431242F2D7800BB2F081E34E354" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Issuance of common stock pursuant to restricted stock units</link:label>
    <link:label id="lab_us-gaap_StockIssuedDuringPeriodValueRestrictedStockAwardGross_4128B431242F2D7800BB2F081E34E354_label_en-US" xlink:label="lab_us-gaap_StockIssuedDuringPeriodValueRestrictedStockAwardGross_4128B431242F2D7800BB2F081E34E354" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Stock Issued During Period, Value, Restricted Stock Award, Gross</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_StockIssuedDuringPeriodValueRestrictedStockAwardGross" xlink:label="loc_us-gaap_StockIssuedDuringPeriodValueRestrictedStockAwardGross_4128B431242F2D7800BB2F081E34E354" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_StockIssuedDuringPeriodValueRestrictedStockAwardGross_4128B431242F2D7800BB2F081E34E354" xlink:to="lab_us-gaap_StockIssuedDuringPeriodValueRestrictedStockAwardGross_4128B431242F2D7800BB2F081E34E354" xlink:type="arc" />
    <link:label id="lab_us-gaap_StockIssuedDuringPeriodSharesRestrictedStockAwardGross_F20125AB26FF76786BCC2F081E345D12_terseLabel_en-US" xlink:label="lab_us-gaap_StockIssuedDuringPeriodSharesRestrictedStockAwardGross_F20125AB26FF76786BCC2F081E345D12" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Issuance of common stock pursuant to restricted stock units (in shares)</link:label>
    <link:label id="lab_us-gaap_StockIssuedDuringPeriodSharesRestrictedStockAwardGross_F20125AB26FF76786BCC2F081E345D12_label_en-US" xlink:label="lab_us-gaap_StockIssuedDuringPeriodSharesRestrictedStockAwardGross_F20125AB26FF76786BCC2F081E345D12" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Stock Issued During Period, Shares, Restricted Stock Award, Gross</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_StockIssuedDuringPeriodSharesRestrictedStockAwardGross" xlink:label="loc_us-gaap_StockIssuedDuringPeriodSharesRestrictedStockAwardGross_F20125AB26FF76786BCC2F081E345D12" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_StockIssuedDuringPeriodSharesRestrictedStockAwardGross_F20125AB26FF76786BCC2F081E345D12" xlink:to="lab_us-gaap_StockIssuedDuringPeriodSharesRestrictedStockAwardGross_F20125AB26FF76786BCC2F081E345D12" xlink:type="arc" />
    <link:label id="lab_us-gaap_AdjustmentsRelatedToTaxWithholdingForShareBasedCompensation_5B2AD54B1BE85BFC99022F081E3437B8_negatedLabel_en-US" xlink:label="lab_us-gaap_AdjustmentsRelatedToTaxWithholdingForShareBasedCompensation_5B2AD54B1BE85BFC99022F081E3437B8" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Restricted stock surrendered for employees&#8217; tax liability</link:label>
    <link:label id="lab_us-gaap_AdjustmentsRelatedToTaxWithholdingForShareBasedCompensation_5B2AD54B1BE85BFC99022F081E3437B8_label_en-US" xlink:label="lab_us-gaap_AdjustmentsRelatedToTaxWithholdingForShareBasedCompensation_5B2AD54B1BE85BFC99022F081E3437B8" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Adjustments Related to Tax Withholding for Share-based Compensation</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_AdjustmentsRelatedToTaxWithholdingForShareBasedCompensation" xlink:label="loc_us-gaap_AdjustmentsRelatedToTaxWithholdingForShareBasedCompensation_5B2AD54B1BE85BFC99022F081E3437B8" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AdjustmentsRelatedToTaxWithholdingForShareBasedCompensation_5B2AD54B1BE85BFC99022F081E3437B8" xlink:to="lab_us-gaap_AdjustmentsRelatedToTaxWithholdingForShareBasedCompensation_5B2AD54B1BE85BFC99022F081E3437B8" xlink:type="arc" />
    <link:label id="lab_us-gaap_SharesPaidForTaxWithholdingForShareBasedCompensation_9C830F82A00AFC8C28C12F081E34658A_negatedLabel_en-US" xlink:label="lab_us-gaap_SharesPaidForTaxWithholdingForShareBasedCompensation_9C830F82A00AFC8C28C12F081E34658A" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Restricted stock surrendered for employees' tax liability (in shares)</link:label>
    <link:label id="lab_us-gaap_SharesPaidForTaxWithholdingForShareBasedCompensation_9C830F82A00AFC8C28C12F081E34658A_label_en-US" xlink:label="lab_us-gaap_SharesPaidForTaxWithholdingForShareBasedCompensation_9C830F82A00AFC8C28C12F081E34658A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Shares Paid for Tax Withholding for Share Based Compensation</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_SharesPaidForTaxWithholdingForShareBasedCompensation" xlink:label="loc_us-gaap_SharesPaidForTaxWithholdingForShareBasedCompensation_9C830F82A00AFC8C28C12F081E34658A" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_SharesPaidForTaxWithholdingForShareBasedCompensation_9C830F82A00AFC8C28C12F081E34658A" xlink:to="lab_us-gaap_SharesPaidForTaxWithholdingForShareBasedCompensation_9C830F82A00AFC8C28C12F081E34658A" xlink:type="arc" />
    <link:label id="lab_us-gaap_AdjustmentsToAdditionalPaidInCapitalSharebasedCompensationRequisiteServicePeriodRecognitionValue_BC95EB245514E27FF0502F081E3488EF_terseLabel_en-US" xlink:label="lab_us-gaap_AdjustmentsToAdditionalPaidInCapitalSharebasedCompensationRequisiteServicePeriodRecognitionValue_BC95EB245514E27FF0502F081E3488EF" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Share-based compensation expense related to employee stock options and restricted stock rights</link:label>
    <link:label id="lab_us-gaap_AdjustmentsToAdditionalPaidInCapitalSharebasedCompensationRequisiteServicePeriodRecognitionValue_BC95EB245514E27FF0502F081E3488EF_label_en-US" xlink:label="lab_us-gaap_AdjustmentsToAdditionalPaidInCapitalSharebasedCompensationRequisiteServicePeriodRecognitionValue_BC95EB245514E27FF0502F081E3488EF" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Adjustments to Additional Paid in Capital, Share-based Compensation, Requisite Service Period Recognition</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_AdjustmentsToAdditionalPaidInCapitalSharebasedCompensationRequisiteServicePeriodRecognitionValue" xlink:label="loc_us-gaap_AdjustmentsToAdditionalPaidInCapitalSharebasedCompensationRequisiteServicePeriodRecognitionValue_BC95EB245514E27FF0502F081E3488EF" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AdjustmentsToAdditionalPaidInCapitalSharebasedCompensationRequisiteServicePeriodRecognitionValue_BC95EB245514E27FF0502F081E3488EF" xlink:to="lab_us-gaap_AdjustmentsToAdditionalPaidInCapitalSharebasedCompensationRequisiteServicePeriodRecognitionValue_BC95EB245514E27FF0502F081E3488EF" xlink:type="arc" />
    <link:label id="lab_us-gaap_DividendsCommonStockCash_11A5D35516FBABA950602F081E342A1E_negatedLabel_en-US" xlink:label="lab_us-gaap_DividendsCommonStockCash_11A5D35516FBABA950602F081E342A1E" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Dividends ($0.30 per common share)</link:label>
    <link:label id="lab_us-gaap_DividendsCommonStockCash_11A5D35516FBABA950602F081E342A1E_label_en-US" xlink:label="lab_us-gaap_DividendsCommonStockCash_11A5D35516FBABA950602F081E342A1E" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Dividends, Common Stock, Cash</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_DividendsCommonStockCash" xlink:label="loc_us-gaap_DividendsCommonStockCash_11A5D35516FBABA950602F081E342A1E" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DividendsCommonStockCash_11A5D35516FBABA950602F081E342A1E" xlink:to="lab_us-gaap_DividendsCommonStockCash_11A5D35516FBABA950602F081E342A1E" xlink:type="arc" />
    <link:label id="lab_us-gaap_StockholdersEquity_E59FB55254C5D763FFDD2F081E34C89C_periodEndLabel_en-US" xlink:label="lab_us-gaap_StockholdersEquity_E59FB55254C5D763FFDD2F081E34C89C" xlink:role="http://www.xbrl.org/2003/role/periodEndLabel" xlink:type="resource" xml:lang="en-US">Ending balance</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_StockholdersEquity" xlink:label="loc_us-gaap_StockholdersEquity_E59FB55254C5D763FFDD2F081E34C89C" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_StockholdersEquity_E59FB55254C5D763FFDD2F081E34C89C" xlink:to="lab_us-gaap_StockholdersEquity_E59FB55254C5D763FFDD2F081E34C89C" xlink:type="arc" />
    <link:label id="lab_us-gaap_SharesIssued_159DE5C7EA9F23F060082F081E340BE0_periodEndLabel_en-US" xlink:label="lab_us-gaap_SharesIssued_159DE5C7EA9F23F060082F081E340BE0" xlink:role="http://www.xbrl.org/2003/role/periodEndLabel" xlink:type="resource" xml:lang="en-US">Balance (in shares)</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_SharesIssued" xlink:label="loc_us-gaap_SharesIssued_159DE5C7EA9F23F060082F081E340BE0" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_SharesIssued_159DE5C7EA9F23F060082F081E340BE0" xlink:to="lab_us-gaap_SharesIssued_159DE5C7EA9F23F060082F081E340BE0" xlink:type="arc" />
    <link:label id="lab_us-gaap_DebtDisclosureAbstract_91FD1839D9E9E36403D485F9A92D09F3_label_en-US" xlink:label="lab_us-gaap_DebtDisclosureAbstract_91FD1839D9E9E36403D485F9A92D09F3" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Debt Disclosure [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_DebtDisclosureAbstract" xlink:label="loc_us-gaap_DebtDisclosureAbstract_91FD1839D9E9E36403D485F9A92D09F3" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DebtDisclosureAbstract_91FD1839D9E9E36403D485F9A92D09F3" xlink:to="lab_us-gaap_DebtDisclosureAbstract_91FD1839D9E9E36403D485F9A92D09F3" xlink:type="arc" />
    <link:label id="lab_us-gaap_DebtInstrumentTable_9DADB053E215E63B4B8F85F9A92E2CF3_terseLabel_en-US" xlink:label="lab_us-gaap_DebtInstrumentTable_9DADB053E215E63B4B8F85F9A92E2CF3" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Schedule of Long-term Debt Instruments [Table]</link:label>
    <link:label id="lab_us-gaap_DebtInstrumentTable_9DADB053E215E63B4B8F85F9A92E2CF3_label_en-US" xlink:label="lab_us-gaap_DebtInstrumentTable_9DADB053E215E63B4B8F85F9A92E2CF3" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Schedule of Long-term Debt Instruments [Table]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_DebtInstrumentTable" xlink:label="loc_us-gaap_DebtInstrumentTable_9DADB053E215E63B4B8F85F9A92E2CF3" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DebtInstrumentTable_9DADB053E215E63B4B8F85F9A92E2CF3" xlink:to="lab_us-gaap_DebtInstrumentTable_9DADB053E215E63B4B8F85F9A92E2CF3" xlink:type="arc" />
    <link:label id="lab_us-gaap_LongtermDebtTypeAxis_4E10F83E98CC65A1861E85F9A92FCB14_terseLabel_en-US" xlink:label="lab_us-gaap_LongtermDebtTypeAxis_4E10F83E98CC65A1861E85F9A92FCB14" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Long-term Debt, Type [Axis]</link:label>
    <link:label id="lab_us-gaap_LongtermDebtTypeAxis_4E10F83E98CC65A1861E85F9A92FCB14_label_en-US" xlink:label="lab_us-gaap_LongtermDebtTypeAxis_4E10F83E98CC65A1861E85F9A92FCB14" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Long-term Debt, Type [Axis]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_LongtermDebtTypeAxis" xlink:label="loc_us-gaap_LongtermDebtTypeAxis_4E10F83E98CC65A1861E85F9A92FCB14" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_LongtermDebtTypeAxis_4E10F83E98CC65A1861E85F9A92FCB14" xlink:to="lab_us-gaap_LongtermDebtTypeAxis_4E10F83E98CC65A1861E85F9A92FCB14" xlink:type="arc" />
    <link:label id="lab_us-gaap_LongtermDebtTypeDomain_5AD9B401E6D51749ACEB85F9A92F0F9F_terseLabel_en-US" xlink:label="lab_us-gaap_LongtermDebtTypeDomain_5AD9B401E6D51749ACEB85F9A92F0F9F" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Long-term Debt, Type [Domain]</link:label>
    <link:label id="lab_us-gaap_LongtermDebtTypeDomain_5AD9B401E6D51749ACEB85F9A92F0F9F_label_en-US" xlink:label="lab_us-gaap_LongtermDebtTypeDomain_5AD9B401E6D51749ACEB85F9A92F0F9F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Long-term Debt, Type [Domain]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_LongtermDebtTypeDomain" xlink:label="loc_us-gaap_LongtermDebtTypeDomain_5AD9B401E6D51749ACEB85F9A92F0F9F" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_LongtermDebtTypeDomain_5AD9B401E6D51749ACEB85F9A92F0F9F" xlink:to="lab_us-gaap_LongtermDebtTypeDomain_5AD9B401E6D51749ACEB85F9A92F0F9F" xlink:type="arc" />
    <link:label id="lab_us-gaap_UnsecuredDebtMember_BBF87970F1B032084C6F85F9A92FBF1E_terseLabel_en-US" xlink:label="lab_us-gaap_UnsecuredDebtMember_BBF87970F1B032084C6F85F9A92FBF1E" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Unsecured Debt</link:label>
    <link:label id="lab_us-gaap_UnsecuredDebtMember_BBF87970F1B032084C6F85F9A92FBF1E_label_en-US" xlink:label="lab_us-gaap_UnsecuredDebtMember_BBF87970F1B032084C6F85F9A92FBF1E" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Unsecured Debt [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_UnsecuredDebtMember" xlink:label="loc_us-gaap_UnsecuredDebtMember_BBF87970F1B032084C6F85F9A92FBF1E" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_UnsecuredDebtMember_BBF87970F1B032084C6F85F9A92FBF1E" xlink:to="lab_us-gaap_UnsecuredDebtMember_BBF87970F1B032084C6F85F9A92FBF1E" xlink:type="arc" />
    <link:label id="lab_us-gaap_DebtInstrumentAxis_216CECB37C583C97248585F9A92F51FA_terseLabel_en-US" xlink:label="lab_us-gaap_DebtInstrumentAxis_216CECB37C583C97248585F9A92F51FA" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Debt Instrument [Axis]</link:label>
    <link:label id="lab_us-gaap_DebtInstrumentAxis_216CECB37C583C97248585F9A92F51FA_label_en-US" xlink:label="lab_us-gaap_DebtInstrumentAxis_216CECB37C583C97248585F9A92F51FA" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Debt Instrument [Axis]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_DebtInstrumentAxis" xlink:label="loc_us-gaap_DebtInstrumentAxis_216CECB37C583C97248585F9A92F51FA" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DebtInstrumentAxis_216CECB37C583C97248585F9A92F51FA" xlink:to="lab_us-gaap_DebtInstrumentAxis_216CECB37C583C97248585F9A92F51FA" xlink:type="arc" />
    <link:label id="lab_us-gaap_DebtInstrumentNameDomain_6CC852A731833FC3D21885F9A92FA171_terseLabel_en-US" xlink:label="lab_us-gaap_DebtInstrumentNameDomain_6CC852A731833FC3D21885F9A92FA171" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Debt Instrument, Name [Domain]</link:label>
    <link:label id="lab_us-gaap_DebtInstrumentNameDomain_6CC852A731833FC3D21885F9A92FA171_label_en-US" xlink:label="lab_us-gaap_DebtInstrumentNameDomain_6CC852A731833FC3D21885F9A92FA171" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Debt Instrument, Name [Domain]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_DebtInstrumentNameDomain" xlink:label="loc_us-gaap_DebtInstrumentNameDomain_6CC852A731833FC3D21885F9A92FA171" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DebtInstrumentNameDomain_6CC852A731833FC3D21885F9A92FA171" xlink:to="lab_us-gaap_DebtInstrumentNameDomain_6CC852A731833FC3D21885F9A92FA171" xlink:type="arc" />
    <link:label id="lab_atvi_Unsecured2021NotesMember_E43F66BE71B64262F27385F9A92F1AE3_terseLabel_en-US" xlink:label="lab_atvi_Unsecured2021NotesMember_E43F66BE71B64262F27385F9A92F1AE3" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">2021 Notes</link:label>
    <link:label id="lab_atvi_Unsecured2021NotesMember_E43F66BE71B64262F27385F9A92F1AE3_label_en-US" xlink:label="lab_atvi_Unsecured2021NotesMember_E43F66BE71B64262F27385F9A92F1AE3" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Unsecured 2021 Notes [Member]</link:label>
    <link:label id="lab_atvi_Unsecured2021NotesMember_E43F66BE71B64262F27385F9A92F1AE3_documentation_en-US" xlink:label="lab_atvi_Unsecured2021NotesMember_E43F66BE71B64262F27385F9A92F1AE3" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">2.3% Unsecured Notes.</link:label>
    <link:loc xlink:href="atvi-20170630.xsd#atvi_Unsecured2021NotesMember" xlink:label="loc_atvi_Unsecured2021NotesMember_E43F66BE71B64262F27385F9A92F1AE3" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_atvi_Unsecured2021NotesMember_E43F66BE71B64262F27385F9A92F1AE3" xlink:to="lab_atvi_Unsecured2021NotesMember_E43F66BE71B64262F27385F9A92F1AE3" xlink:type="arc" />
    <link:label id="lab_atvi_Unsecured2022NotesMember_A7E9CEBD27405D4B02DF85F9A9344BAB_terseLabel_en-US" xlink:label="lab_atvi_Unsecured2022NotesMember_A7E9CEBD27405D4B02DF85F9A9344BAB" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">2022 Notes</link:label>
    <link:label id="lab_atvi_Unsecured2022NotesMember_A7E9CEBD27405D4B02DF85F9A9344BAB_label_en-US" xlink:label="lab_atvi_Unsecured2022NotesMember_A7E9CEBD27405D4B02DF85F9A9344BAB" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Unsecured 2022 Notes [Member]</link:label>
    <link:label id="lab_atvi_Unsecured2022NotesMember_A7E9CEBD27405D4B02DF85F9A9344BAB_documentation_en-US" xlink:label="lab_atvi_Unsecured2022NotesMember_A7E9CEBD27405D4B02DF85F9A9344BAB" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">2.6% Unsecured Notes.</link:label>
    <link:loc xlink:href="atvi-20170630.xsd#atvi_Unsecured2022NotesMember" xlink:label="loc_atvi_Unsecured2022NotesMember_A7E9CEBD27405D4B02DF85F9A9344BAB" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_atvi_Unsecured2022NotesMember_A7E9CEBD27405D4B02DF85F9A9344BAB" xlink:to="lab_atvi_Unsecured2022NotesMember_A7E9CEBD27405D4B02DF85F9A9344BAB" xlink:type="arc" />
    <link:label id="lab_atvi_Unsecured2023NotesMember_57F64F79609CA16E2EBF85F9A9356975_verboseLabel_en-US" xlink:label="lab_atvi_Unsecured2023NotesMember_57F64F79609CA16E2EBF85F9A9356975" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">2023 Notes</link:label>
    <link:label id="lab_atvi_Unsecured2023NotesMember_57F64F79609CA16E2EBF85F9A9356975_label_en-US" xlink:label="lab_atvi_Unsecured2023NotesMember_57F64F79609CA16E2EBF85F9A9356975" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Unsecured 2023 Notes [Member]</link:label>
    <link:label id="lab_atvi_Unsecured2023NotesMember_57F64F79609CA16E2EBF85F9A9356975_documentation_en-US" xlink:label="lab_atvi_Unsecured2023NotesMember_57F64F79609CA16E2EBF85F9A9356975" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">6.125% Unsecured Notes.</link:label>
    <link:loc xlink:href="atvi-20170630.xsd#atvi_Unsecured2023NotesMember" xlink:label="loc_atvi_Unsecured2023NotesMember_57F64F79609CA16E2EBF85F9A9356975" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_atvi_Unsecured2023NotesMember_57F64F79609CA16E2EBF85F9A9356975" xlink:to="lab_atvi_Unsecured2023NotesMember_57F64F79609CA16E2EBF85F9A9356975" xlink:type="arc" />
    <link:label id="lab_atvi_Unsecured2026NotesMember_E0FDBACA36C39D6C942F85F9A9359928_terseLabel_en-US" xlink:label="lab_atvi_Unsecured2026NotesMember_E0FDBACA36C39D6C942F85F9A9359928" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">2026 Notes</link:label>
    <link:label id="lab_atvi_Unsecured2026NotesMember_E0FDBACA36C39D6C942F85F9A9359928_label_en-US" xlink:label="lab_atvi_Unsecured2026NotesMember_E0FDBACA36C39D6C942F85F9A9359928" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Unsecured 2026 Notes [Member]</link:label>
    <link:label id="lab_atvi_Unsecured2026NotesMember_E0FDBACA36C39D6C942F85F9A9359928_documentation_en-US" xlink:label="lab_atvi_Unsecured2026NotesMember_E0FDBACA36C39D6C942F85F9A9359928" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">3.4% Unsecured Notes.</link:label>
    <link:loc xlink:href="atvi-20170630.xsd#atvi_Unsecured2026NotesMember" xlink:label="loc_atvi_Unsecured2026NotesMember_E0FDBACA36C39D6C942F85F9A9359928" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_atvi_Unsecured2026NotesMember_E0FDBACA36C39D6C942F85F9A9359928" xlink:to="lab_atvi_Unsecured2026NotesMember_E0FDBACA36C39D6C942F85F9A9359928" xlink:type="arc" />
    <link:label id="lab_atvi_Unsecured2027NotesMember_B4EBBC07C2F9329B003F85F9A9355DF2_terseLabel_en-US" xlink:label="lab_atvi_Unsecured2027NotesMember_B4EBBC07C2F9329B003F85F9A9355DF2" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">2027 Notes</link:label>
    <link:label id="lab_atvi_Unsecured2027NotesMember_B4EBBC07C2F9329B003F85F9A9355DF2_label_en-US" xlink:label="lab_atvi_Unsecured2027NotesMember_B4EBBC07C2F9329B003F85F9A9355DF2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Unsecured 2027 Notes [Member]</link:label>
    <link:label id="lab_atvi_Unsecured2027NotesMember_B4EBBC07C2F9329B003F85F9A9355DF2_documentation_en-US" xlink:label="lab_atvi_Unsecured2027NotesMember_B4EBBC07C2F9329B003F85F9A9355DF2" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">3.4% Unsecured Notes.</link:label>
    <link:loc xlink:href="atvi-20170630.xsd#atvi_Unsecured2027NotesMember" xlink:label="loc_atvi_Unsecured2027NotesMember_B4EBBC07C2F9329B003F85F9A9355DF2" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_atvi_Unsecured2027NotesMember_B4EBBC07C2F9329B003F85F9A9355DF2" xlink:to="lab_atvi_Unsecured2027NotesMember_B4EBBC07C2F9329B003F85F9A9355DF2" xlink:type="arc" />
    <link:label id="lab_atvi_Unsecured2047NotesMember_B2607DA8DCEAE866EE0485F9A9351F7A_terseLabel_en-US" xlink:label="lab_atvi_Unsecured2047NotesMember_B2607DA8DCEAE866EE0485F9A9351F7A" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">2047 Notes</link:label>
    <link:label id="lab_atvi_Unsecured2047NotesMember_B2607DA8DCEAE866EE0485F9A9351F7A_label_en-US" xlink:label="lab_atvi_Unsecured2047NotesMember_B2607DA8DCEAE866EE0485F9A9351F7A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Unsecured 2047 Notes [Member]</link:label>
    <link:label id="lab_atvi_Unsecured2047NotesMember_B2607DA8DCEAE866EE0485F9A9351F7A_documentation_en-US" xlink:label="lab_atvi_Unsecured2047NotesMember_B2607DA8DCEAE866EE0485F9A9351F7A" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">4.5% Unsecured Notes.</link:label>
    <link:loc xlink:href="atvi-20170630.xsd#atvi_Unsecured2047NotesMember" xlink:label="loc_atvi_Unsecured2047NotesMember_B2607DA8DCEAE866EE0485F9A9351F7A" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_atvi_Unsecured2047NotesMember_B2607DA8DCEAE866EE0485F9A9351F7A" xlink:to="lab_atvi_Unsecured2047NotesMember_B2607DA8DCEAE866EE0485F9A9351F7A" xlink:type="arc" />
    <link:label id="lab_atvi_NewNotesMember_0525D3309E85B939044885F9A935F21F_terseLabel_en-US" xlink:label="lab_atvi_NewNotesMember_0525D3309E85B939044885F9A935F21F" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">2022, 2027, and 2047 Notes</link:label>
    <link:label id="lab_atvi_NewNotesMember_0525D3309E85B939044885F9A935F21F_label_en-US" xlink:label="lab_atvi_NewNotesMember_0525D3309E85B939044885F9A935F21F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">NewNotes [Member]</link:label>
    <link:label id="lab_atvi_NewNotesMember_0525D3309E85B939044885F9A935F21F_documentation_en-US" xlink:label="lab_atvi_NewNotesMember_0525D3309E85B939044885F9A935F21F" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Unsecured Senior Notes due in 2022, 2027, and 2047.</link:label>
    <link:loc xlink:href="atvi-20170630.xsd#atvi_NewNotesMember" xlink:label="loc_atvi_NewNotesMember_0525D3309E85B939044885F9A935F21F" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_atvi_NewNotesMember_0525D3309E85B939044885F9A935F21F" xlink:to="lab_atvi_NewNotesMember_0525D3309E85B939044885F9A935F21F" xlink:type="arc" />
    <link:label id="lab_atvi_NotesMember_FD90B776191C2A4243C285F9A93566E9_terseLabel_en-US" xlink:label="lab_atvi_NotesMember_FD90B776191C2A4243C285F9A93566E9" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Total Unsecured Senior Notes</link:label>
    <link:label id="lab_atvi_NotesMember_FD90B776191C2A4243C285F9A93566E9_label_en-US" xlink:label="lab_atvi_NotesMember_FD90B776191C2A4243C285F9A93566E9" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Notes [Member]</link:label>
    <link:label id="lab_atvi_NotesMember_FD90B776191C2A4243C285F9A93566E9_documentation_en-US" xlink:label="lab_atvi_NotesMember_FD90B776191C2A4243C285F9A93566E9" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Total Outstanding Unsecured Senior Notes.</link:label>
    <link:loc xlink:href="atvi-20170630.xsd#atvi_NotesMember" xlink:label="loc_atvi_NotesMember_FD90B776191C2A4243C285F9A93566E9" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_atvi_NotesMember_FD90B776191C2A4243C285F9A93566E9" xlink:to="lab_atvi_NotesMember_FD90B776191C2A4243C285F9A93566E9" xlink:type="arc" />
    <link:label id="lab_us-gaap_FairValueByFairValueHierarchyLevelAxis_37211918CDF73D6D5C6285F9A9359DB1_terseLabel_en-US" xlink:label="lab_us-gaap_FairValueByFairValueHierarchyLevelAxis_37211918CDF73D6D5C6285F9A9359DB1" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Fair Value, Hierarchy [Axis]</link:label>
    <link:label id="lab_us-gaap_FairValueByFairValueHierarchyLevelAxis_37211918CDF73D6D5C6285F9A9359DB1_label_en-US" xlink:label="lab_us-gaap_FairValueByFairValueHierarchyLevelAxis_37211918CDF73D6D5C6285F9A9359DB1" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Fair Value, Hierarchy [Axis]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_FairValueByFairValueHierarchyLevelAxis" xlink:label="loc_us-gaap_FairValueByFairValueHierarchyLevelAxis_37211918CDF73D6D5C6285F9A9359DB1" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FairValueByFairValueHierarchyLevelAxis_37211918CDF73D6D5C6285F9A9359DB1" xlink:to="lab_us-gaap_FairValueByFairValueHierarchyLevelAxis_37211918CDF73D6D5C6285F9A9359DB1" xlink:type="arc" />
    <link:label id="lab_us-gaap_FairValueMeasurementsFairValueHierarchyDomain_2DC31B9083E19AA65A1985F9A936834C_terseLabel_en-US" xlink:label="lab_us-gaap_FairValueMeasurementsFairValueHierarchyDomain_2DC31B9083E19AA65A1985F9A936834C" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Fair Value Hierarchy [Domain]</link:label>
    <link:label id="lab_us-gaap_FairValueMeasurementsFairValueHierarchyDomain_2DC31B9083E19AA65A1985F9A936834C_label_en-US" xlink:label="lab_us-gaap_FairValueMeasurementsFairValueHierarchyDomain_2DC31B9083E19AA65A1985F9A936834C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Fair Value Hierarchy [Domain]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_FairValueMeasurementsFairValueHierarchyDomain" xlink:label="loc_us-gaap_FairValueMeasurementsFairValueHierarchyDomain_2DC31B9083E19AA65A1985F9A936834C" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FairValueMeasurementsFairValueHierarchyDomain_2DC31B9083E19AA65A1985F9A936834C" xlink:to="lab_us-gaap_FairValueMeasurementsFairValueHierarchyDomain_2DC31B9083E19AA65A1985F9A936834C" xlink:type="arc" />
    <link:label id="lab_us-gaap_FairValueInputsLevel2Member_4F2E58354758AC313AC985F9A936EF07_terseLabel_en-US" xlink:label="lab_us-gaap_FairValueInputsLevel2Member_4F2E58354758AC313AC985F9A936EF07" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Fair value measurements using significant other observable inputs (Level 2)</link:label>
    <link:label id="lab_us-gaap_FairValueInputsLevel2Member_4F2E58354758AC313AC985F9A936EF07_label_en-US" xlink:label="lab_us-gaap_FairValueInputsLevel2Member_4F2E58354758AC313AC985F9A936EF07" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Fair Value, Inputs, Level 2 [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_FairValueInputsLevel2Member" xlink:label="loc_us-gaap_FairValueInputsLevel2Member_4F2E58354758AC313AC985F9A936EF07" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FairValueInputsLevel2Member_4F2E58354758AC313AC985F9A936EF07" xlink:to="lab_us-gaap_FairValueInputsLevel2Member_4F2E58354758AC313AC985F9A936EF07" xlink:type="arc" />
    <link:label id="lab_us-gaap_DebtInstrumentLineItems_720DF21BFCB8E1C871BB85F9A936F3AB_terseLabel_en-US" xlink:label="lab_us-gaap_DebtInstrumentLineItems_720DF21BFCB8E1C871BB85F9A936F3AB" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Debt Instrument [Line Items]</link:label>
    <link:label id="lab_us-gaap_DebtInstrumentLineItems_720DF21BFCB8E1C871BB85F9A936F3AB_label_en-US" xlink:label="lab_us-gaap_DebtInstrumentLineItems_720DF21BFCB8E1C871BB85F9A936F3AB" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Debt Instrument [Line Items]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_DebtInstrumentLineItems" xlink:label="loc_us-gaap_DebtInstrumentLineItems_720DF21BFCB8E1C871BB85F9A936F3AB" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DebtInstrumentLineItems_720DF21BFCB8E1C871BB85F9A936F3AB" xlink:to="lab_us-gaap_DebtInstrumentLineItems_720DF21BFCB8E1C871BB85F9A936F3AB" xlink:type="arc" />
    <link:label id="lab_us-gaap_DebtInstrumentCarryingAmount_2971A7ECD75F97B48F4585F9A936773B_verboseLabel_en-US" xlink:label="lab_us-gaap_DebtInstrumentCarryingAmount_2971A7ECD75F97B48F4585F9A936773B" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Gross Carrying Amount</link:label>
    <link:label id="lab_us-gaap_DebtInstrumentCarryingAmount_2971A7ECD75F97B48F4585F9A936773B_label_en-US" xlink:label="lab_us-gaap_DebtInstrumentCarryingAmount_2971A7ECD75F97B48F4585F9A936773B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Long-term Debt, Gross</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_DebtInstrumentCarryingAmount" xlink:label="loc_us-gaap_DebtInstrumentCarryingAmount_2971A7ECD75F97B48F4585F9A936773B" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DebtInstrumentCarryingAmount_2971A7ECD75F97B48F4585F9A936773B" xlink:to="lab_us-gaap_DebtInstrumentCarryingAmount_2971A7ECD75F97B48F4585F9A936773B" xlink:type="arc" />
    <link:label id="lab_us-gaap_DebtInstrumentInterestRateStatedPercentage_08A292FC177C6434140285F9A936B511_terseLabel_en-US" xlink:label="lab_us-gaap_DebtInstrumentInterestRateStatedPercentage_08A292FC177C6434140285F9A936B511" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Interest rate</link:label>
    <link:label id="lab_us-gaap_DebtInstrumentInterestRateStatedPercentage_08A292FC177C6434140285F9A936B511_label_en-US" xlink:label="lab_us-gaap_DebtInstrumentInterestRateStatedPercentage_08A292FC177C6434140285F9A936B511" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Debt Instrument, Interest Rate, Stated Percentage</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_DebtInstrumentInterestRateStatedPercentage" xlink:label="loc_us-gaap_DebtInstrumentInterestRateStatedPercentage_08A292FC177C6434140285F9A936B511" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DebtInstrumentInterestRateStatedPercentage_08A292FC177C6434140285F9A936B511" xlink:to="lab_us-gaap_DebtInstrumentInterestRateStatedPercentage_08A292FC177C6434140285F9A936B511" xlink:type="arc" />
    <link:label id="lab_us-gaap_InterestPayableCurrentAndNoncurrent_503C9695085CB960806485F9A936EEEA_terseLabel_en-US" xlink:label="lab_us-gaap_InterestPayableCurrentAndNoncurrent_503C9695085CB960806485F9A936EEEA" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Interest payable</link:label>
    <link:label id="lab_us-gaap_InterestPayableCurrentAndNoncurrent_503C9695085CB960806485F9A936EEEA_label_en-US" xlink:label="lab_us-gaap_InterestPayableCurrentAndNoncurrent_503C9695085CB960806485F9A936EEEA" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Interest Payable</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_InterestPayableCurrentAndNoncurrent" xlink:label="loc_us-gaap_InterestPayableCurrentAndNoncurrent_503C9695085CB960806485F9A936EEEA" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_InterestPayableCurrentAndNoncurrent_503C9695085CB960806485F9A936EEEA" xlink:to="lab_us-gaap_InterestPayableCurrentAndNoncurrent_503C9695085CB960806485F9A936EEEA" xlink:type="arc" />
    <link:label id="lab_us-gaap_InterestExpenseDebtExcludingAmortization_C511CD7752F0709AFE0085F9A9362253_terseLabel_en-US" xlink:label="lab_us-gaap_InterestExpenseDebtExcludingAmortization_C511CD7752F0709AFE0085F9A9362253" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Interest expense</link:label>
    <link:label id="lab_us-gaap_InterestExpenseDebtExcludingAmortization_C511CD7752F0709AFE0085F9A9362253_label_en-US" xlink:label="lab_us-gaap_InterestExpenseDebtExcludingAmortization_C511CD7752F0709AFE0085F9A9362253" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Interest Expense, Debt, Excluding Amortization</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_InterestExpenseDebtExcludingAmortization" xlink:label="loc_us-gaap_InterestExpenseDebtExcludingAmortization_C511CD7752F0709AFE0085F9A9362253" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_InterestExpenseDebtExcludingAmortization_C511CD7752F0709AFE0085F9A9362253" xlink:to="lab_us-gaap_InterestExpenseDebtExcludingAmortization_C511CD7752F0709AFE0085F9A9362253" xlink:type="arc" />
    <link:label id="lab_us-gaap_AmortizationOfFinancingCostsAndDiscounts_ED63D123EB4C2F184CD085F9A9369BC0_terseLabel_en-US" xlink:label="lab_us-gaap_AmortizationOfFinancingCostsAndDiscounts_ED63D123EB4C2F184CD085F9A9369BC0" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Amortization of financing costs and discounts</link:label>
    <link:label id="lab_us-gaap_AmortizationOfFinancingCostsAndDiscounts_ED63D123EB4C2F184CD085F9A9369BC0_label_en-US" xlink:label="lab_us-gaap_AmortizationOfFinancingCostsAndDiscounts_ED63D123EB4C2F184CD085F9A9369BC0" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Amortization of Debt Issuance Costs and Discounts</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_AmortizationOfFinancingCostsAndDiscounts" xlink:label="loc_us-gaap_AmortizationOfFinancingCostsAndDiscounts_ED63D123EB4C2F184CD085F9A9369BC0" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AmortizationOfFinancingCostsAndDiscounts_ED63D123EB4C2F184CD085F9A9369BC0" xlink:to="lab_us-gaap_AmortizationOfFinancingCostsAndDiscounts_ED63D123EB4C2F184CD085F9A9369BC0" xlink:type="arc" />
    <link:label id="lab_us-gaap_DebtInstrumentUnamortizedDiscountPremiumAndDebtIssuanceCostsNet_0C6AD7109F872D6E6A0E85F9A936CD0A_terseLabel_en-US" xlink:label="lab_us-gaap_DebtInstrumentUnamortizedDiscountPremiumAndDebtIssuanceCostsNet_0C6AD7109F872D6E6A0E85F9A936CD0A" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Debt discount and issuance costs</link:label>
    <link:label id="lab_us-gaap_DebtInstrumentUnamortizedDiscountPremiumAndDebtIssuanceCostsNet_0C6AD7109F872D6E6A0E85F9A936CD0A_label_en-US" xlink:label="lab_us-gaap_DebtInstrumentUnamortizedDiscountPremiumAndDebtIssuanceCostsNet_0C6AD7109F872D6E6A0E85F9A936CD0A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Debt Instrument, Unamortized Discount (Premium) and Debt Issuance Costs, Net</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_DebtInstrumentUnamortizedDiscountPremiumAndDebtIssuanceCostsNet" xlink:label="loc_us-gaap_DebtInstrumentUnamortizedDiscountPremiumAndDebtIssuanceCostsNet_0C6AD7109F872D6E6A0E85F9A936CD0A" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DebtInstrumentUnamortizedDiscountPremiumAndDebtIssuanceCostsNet_0C6AD7109F872D6E6A0E85F9A936CD0A" xlink:to="lab_us-gaap_DebtInstrumentUnamortizedDiscountPremiumAndDebtIssuanceCostsNet_0C6AD7109F872D6E6A0E85F9A936CD0A" xlink:type="arc" />
    <link:label id="lab_us-gaap_LongTermDebtFairValue_C9616FCEFA94AF88F2DC85F9A9360DCA_terseLabel_en-US" xlink:label="lab_us-gaap_LongTermDebtFairValue_C9616FCEFA94AF88F2DC85F9A9360DCA" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Fair value of notes</link:label>
    <link:label id="lab_us-gaap_LongTermDebtFairValue_C9616FCEFA94AF88F2DC85F9A9360DCA_label_en-US" xlink:label="lab_us-gaap_LongTermDebtFairValue_C9616FCEFA94AF88F2DC85F9A9360DCA" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Long-term Debt, Fair Value</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_LongTermDebtFairValue" xlink:label="loc_us-gaap_LongTermDebtFairValue_C9616FCEFA94AF88F2DC85F9A9360DCA" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_LongTermDebtFairValue_C9616FCEFA94AF88F2DC85F9A9360DCA" xlink:to="lab_us-gaap_LongTermDebtFairValue_C9616FCEFA94AF88F2DC85F9A9360DCA" xlink:type="arc" />
    <link:label id="lab_atvi_DebtInstrumentRedemptionPricePlusAccruedAndUnpaidInterestPercentage_3A3E51A8724954A5A1BC85F9A9364556_terseLabel_en-US" xlink:label="lab_atvi_DebtInstrumentRedemptionPricePlusAccruedAndUnpaidInterestPercentage_3A3E51A8724954A5A1BC85F9A9364556" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Redemption percentage of aggregate principal amount plus accrued and unpaid interest</link:label>
    <link:label id="lab_atvi_DebtInstrumentRedemptionPricePlusAccruedAndUnpaidInterestPercentage_3A3E51A8724954A5A1BC85F9A9364556_label_en-US" xlink:label="lab_atvi_DebtInstrumentRedemptionPricePlusAccruedAndUnpaidInterestPercentage_3A3E51A8724954A5A1BC85F9A9364556" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Debt Instrument, Redemption Price Plus Accrued And Unpaid Interest, Percentage</link:label>
    <link:label id="lab_atvi_DebtInstrumentRedemptionPricePlusAccruedAndUnpaidInterestPercentage_3A3E51A8724954A5A1BC85F9A9364556_documentation_en-US" xlink:label="lab_atvi_DebtInstrumentRedemptionPricePlusAccruedAndUnpaidInterestPercentage_3A3E51A8724954A5A1BC85F9A9364556" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">The amount the entity would be required to repurchase its unsecured notes at, expressed as a percentage of the principal, upon certain criteria.</link:label>
    <link:loc xlink:href="atvi-20170630.xsd#atvi_DebtInstrumentRedemptionPricePlusAccruedAndUnpaidInterestPercentage" xlink:label="loc_atvi_DebtInstrumentRedemptionPricePlusAccruedAndUnpaidInterestPercentage_3A3E51A8724954A5A1BC85F9A9364556" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_atvi_DebtInstrumentRedemptionPricePlusAccruedAndUnpaidInterestPercentage_3A3E51A8724954A5A1BC85F9A9364556" xlink:to="lab_atvi_DebtInstrumentRedemptionPricePlusAccruedAndUnpaidInterestPercentage_3A3E51A8724954A5A1BC85F9A9364556" xlink:type="arc" />
    <link:label id="lab_atvi_DebtInstrumentRedemptionPricePlusMakeWholePremiumAndAccruedAndUnpaidInterestPercentage_30E590C772AC8351336C85F9A9361531_terseLabel_en-US" xlink:label="lab_atvi_DebtInstrumentRedemptionPricePlusMakeWholePremiumAndAccruedAndUnpaidInterestPercentage_30E590C772AC8351336C85F9A9361531" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Redemption percentage of aggregate principal amount plus a make-whole premium and accrued and unpaid interest</link:label>
    <link:label id="lab_atvi_DebtInstrumentRedemptionPricePlusMakeWholePremiumAndAccruedAndUnpaidInterestPercentage_30E590C772AC8351336C85F9A9361531_label_en-US" xlink:label="lab_atvi_DebtInstrumentRedemptionPricePlusMakeWholePremiumAndAccruedAndUnpaidInterestPercentage_30E590C772AC8351336C85F9A9361531" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Debt Instrument, Redemption Price Plus Make-Whole Premium And Accrued And Unpaid Interest, Percentage</link:label>
    <link:label id="lab_atvi_DebtInstrumentRedemptionPricePlusMakeWholePremiumAndAccruedAndUnpaidInterestPercentage_30E590C772AC8351336C85F9A9361531_documentation_en-US" xlink:label="lab_atvi_DebtInstrumentRedemptionPricePlusMakeWholePremiumAndAccruedAndUnpaidInterestPercentage_30E590C772AC8351336C85F9A9361531" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">The amount the entity would be required to repurchase its unsecured notes at, expressed as a percentage of the principal, plus a make whole premium that would need to be paid in addition to the principal, for if the notes were to be redeemed earlier than the stated periods per the notes indenture.</link:label>
    <link:loc xlink:href="atvi-20170630.xsd#atvi_DebtInstrumentRedemptionPricePlusMakeWholePremiumAndAccruedAndUnpaidInterestPercentage" xlink:label="loc_atvi_DebtInstrumentRedemptionPricePlusMakeWholePremiumAndAccruedAndUnpaidInterestPercentage_30E590C772AC8351336C85F9A9361531" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_atvi_DebtInstrumentRedemptionPricePlusMakeWholePremiumAndAccruedAndUnpaidInterestPercentage_30E590C772AC8351336C85F9A9361531" xlink:to="lab_atvi_DebtInstrumentRedemptionPricePlusMakeWholePremiumAndAccruedAndUnpaidInterestPercentage_30E590C772AC8351336C85F9A9361531" xlink:type="arc" />
    <link:label id="lab_atvi_PercentageOfPrincipalRepayableToOptionHoldersUponCertainCriteria_9636F4EB6388E8DCF31685F9A936B869_terseLabel_en-US" xlink:label="lab_atvi_PercentageOfPrincipalRepayableToOptionHoldersUponCertainCriteria_9636F4EB6388E8DCF31685F9A936B869" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Percentage of Principal Repayable to Option Holders Upon Certain Criteria</link:label>
    <link:label id="lab_atvi_PercentageOfPrincipalRepayableToOptionHoldersUponCertainCriteria_9636F4EB6388E8DCF31685F9A936B869_label_en-US" xlink:label="lab_atvi_PercentageOfPrincipalRepayableToOptionHoldersUponCertainCriteria_9636F4EB6388E8DCF31685F9A936B869" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Percentage of Principal Repayable to Option Holders Upon Certain Criteria</link:label>
    <link:label id="lab_atvi_PercentageOfPrincipalRepayableToOptionHoldersUponCertainCriteria_9636F4EB6388E8DCF31685F9A936B869_documentation_en-US" xlink:label="lab_atvi_PercentageOfPrincipalRepayableToOptionHoldersUponCertainCriteria_9636F4EB6388E8DCF31685F9A936B869" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">The amount the entity would be required to repurchase its unsecured notes at, expressed as a percentage of the principal, upon certain criteria.</link:label>
    <link:loc xlink:href="atvi-20170630.xsd#atvi_PercentageOfPrincipalRepayableToOptionHoldersUponCertainCriteria" xlink:label="loc_atvi_PercentageOfPrincipalRepayableToOptionHoldersUponCertainCriteria_9636F4EB6388E8DCF31685F9A936B869" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_atvi_PercentageOfPrincipalRepayableToOptionHoldersUponCertainCriteria_9636F4EB6388E8DCF31685F9A936B869" xlink:to="lab_atvi_PercentageOfPrincipalRepayableToOptionHoldersUponCertainCriteria_9636F4EB6388E8DCF31685F9A936B869" xlink:type="arc" />
    <link:label id="lab_us-gaap_IntangibleAssetsNetExcludingGoodwillAbstract_CB9B763889C31808F8386054077DE087_label_en-US" xlink:label="lab_us-gaap_IntangibleAssetsNetExcludingGoodwillAbstract_CB9B763889C31808F8386054077DE087" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Intangible Assets, Net (Excluding Goodwill) [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_IntangibleAssetsNetExcludingGoodwillAbstract" xlink:label="loc_us-gaap_IntangibleAssetsNetExcludingGoodwillAbstract_CB9B763889C31808F8386054077DE087" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_IntangibleAssetsNetExcludingGoodwillAbstract_CB9B763889C31808F8386054077DE087" xlink:to="lab_us-gaap_IntangibleAssetsNetExcludingGoodwillAbstract_CB9B763889C31808F8386054077DE087" xlink:type="arc" />
    <link:label id="lab_us-gaap_IntangibleAssetsDisclosureTextBlock_D6D7AE448937AFD354436054077D5CCE_terseLabel_en-US" xlink:label="lab_us-gaap_IntangibleAssetsDisclosureTextBlock_D6D7AE448937AFD354436054077D5CCE" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Intangible Assets, Net</link:label>
    <link:label id="lab_us-gaap_IntangibleAssetsDisclosureTextBlock_D6D7AE448937AFD354436054077D5CCE_label_en-US" xlink:label="lab_us-gaap_IntangibleAssetsDisclosureTextBlock_D6D7AE448937AFD354436054077D5CCE" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Intangible Assets Disclosure [Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_IntangibleAssetsDisclosureTextBlock" xlink:label="loc_us-gaap_IntangibleAssetsDisclosureTextBlock_D6D7AE448937AFD354436054077D5CCE" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_IntangibleAssetsDisclosureTextBlock_D6D7AE448937AFD354436054077D5CCE" xlink:to="lab_us-gaap_IntangibleAssetsDisclosureTextBlock_D6D7AE448937AFD354436054077D5CCE" xlink:type="arc" />
    <link:label id="lab_atvi_DocumentAndEntityInformationAbstract_DDBD139B25DE64BFD7356054071F69AD_label_en-US" xlink:label="lab_atvi_DocumentAndEntityInformationAbstract_DDBD139B25DE64BFD7356054071F69AD" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Document and Entity Information</link:label>
    <link:label id="lab_atvi_DocumentAndEntityInformationAbstract_DDBD139B25DE64BFD7356054071F69AD_documentation_en-US" xlink:label="lab_atvi_DocumentAndEntityInformationAbstract_DDBD139B25DE64BFD7356054071F69AD" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US" />
    <link:loc xlink:href="atvi-20170630.xsd#atvi_DocumentAndEntityInformationAbstract" xlink:label="loc_atvi_DocumentAndEntityInformationAbstract_DDBD139B25DE64BFD7356054071F69AD" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_atvi_DocumentAndEntityInformationAbstract_DDBD139B25DE64BFD7356054071F69AD" xlink:to="lab_atvi_DocumentAndEntityInformationAbstract_DDBD139B25DE64BFD7356054071F69AD" xlink:type="arc" />
    <link:label id="lab_dei_DocumentType_A58A4E717D0D4E3DB5736054071FC52F_terseLabel_en-US" xlink:label="lab_dei_DocumentType_A58A4E717D0D4E3DB5736054071FC52F" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Document Type</link:label>
    <link:label id="lab_dei_DocumentType_A58A4E717D0D4E3DB5736054071FC52F_label_en-US" xlink:label="lab_dei_DocumentType_A58A4E717D0D4E3DB5736054071FC52F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Document Type</link:label>
    <link:loc xlink:href="http://xbrl.sec.gov/dei/2014/dei-2014-01-31.xsd#dei_DocumentType" xlink:label="loc_dei_DocumentType_A58A4E717D0D4E3DB5736054071FC52F" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_dei_DocumentType_A58A4E717D0D4E3DB5736054071FC52F" xlink:to="lab_dei_DocumentType_A58A4E717D0D4E3DB5736054071FC52F" xlink:type="arc" />
    <link:label id="lab_dei_AmendmentFlag_89C86718EE495B5AF7676054071FA649_terseLabel_en-US" xlink:label="lab_dei_AmendmentFlag_89C86718EE495B5AF7676054071FA649" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Amendment Flag</link:label>
    <link:label id="lab_dei_AmendmentFlag_89C86718EE495B5AF7676054071FA649_label_en-US" xlink:label="lab_dei_AmendmentFlag_89C86718EE495B5AF7676054071FA649" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Amendment Flag</link:label>
    <link:loc xlink:href="http://xbrl.sec.gov/dei/2014/dei-2014-01-31.xsd#dei_AmendmentFlag" xlink:label="loc_dei_AmendmentFlag_89C86718EE495B5AF7676054071FA649" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_dei_AmendmentFlag_89C86718EE495B5AF7676054071FA649" xlink:to="lab_dei_AmendmentFlag_89C86718EE495B5AF7676054071FA649" xlink:type="arc" />
    <link:label id="lab_dei_DocumentPeriodEndDate_8B0D23AE9F2E0E1B606E6054071FCA10_terseLabel_en-US" xlink:label="lab_dei_DocumentPeriodEndDate_8B0D23AE9F2E0E1B606E6054071FCA10" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Document Period End Date</link:label>
    <link:label id="lab_dei_DocumentPeriodEndDate_8B0D23AE9F2E0E1B606E6054071FCA10_label_en-US" xlink:label="lab_dei_DocumentPeriodEndDate_8B0D23AE9F2E0E1B606E6054071FCA10" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Document Period End Date</link:label>
    <link:loc xlink:href="http://xbrl.sec.gov/dei/2014/dei-2014-01-31.xsd#dei_DocumentPeriodEndDate" xlink:label="loc_dei_DocumentPeriodEndDate_8B0D23AE9F2E0E1B606E6054071FCA10" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_dei_DocumentPeriodEndDate_8B0D23AE9F2E0E1B606E6054071FCA10" xlink:to="lab_dei_DocumentPeriodEndDate_8B0D23AE9F2E0E1B606E6054071FCA10" xlink:type="arc" />
    <link:label id="lab_dei_DocumentFiscalYearFocus_74CAE83D120949055D9D6054071F475F_terseLabel_en-US" xlink:label="lab_dei_DocumentFiscalYearFocus_74CAE83D120949055D9D6054071F475F" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Document Fiscal Year Focus</link:label>
    <link:label id="lab_dei_DocumentFiscalYearFocus_74CAE83D120949055D9D6054071F475F_label_en-US" xlink:label="lab_dei_DocumentFiscalYearFocus_74CAE83D120949055D9D6054071F475F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Document Fiscal Year Focus</link:label>
    <link:loc xlink:href="http://xbrl.sec.gov/dei/2014/dei-2014-01-31.xsd#dei_DocumentFiscalYearFocus" xlink:label="loc_dei_DocumentFiscalYearFocus_74CAE83D120949055D9D6054071F475F" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_dei_DocumentFiscalYearFocus_74CAE83D120949055D9D6054071F475F" xlink:to="lab_dei_DocumentFiscalYearFocus_74CAE83D120949055D9D6054071F475F" xlink:type="arc" />
    <link:label id="lab_dei_DocumentFiscalPeriodFocus_86A3DA389463032A356A6054071F1CC6_terseLabel_en-US" xlink:label="lab_dei_DocumentFiscalPeriodFocus_86A3DA389463032A356A6054071F1CC6" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Document Fiscal Period Focus</link:label>
    <link:label id="lab_dei_DocumentFiscalPeriodFocus_86A3DA389463032A356A6054071F1CC6_label_en-US" xlink:label="lab_dei_DocumentFiscalPeriodFocus_86A3DA389463032A356A6054071F1CC6" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Document Fiscal Period Focus</link:label>
    <link:loc xlink:href="http://xbrl.sec.gov/dei/2014/dei-2014-01-31.xsd#dei_DocumentFiscalPeriodFocus" xlink:label="loc_dei_DocumentFiscalPeriodFocus_86A3DA389463032A356A6054071F1CC6" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_dei_DocumentFiscalPeriodFocus_86A3DA389463032A356A6054071F1CC6" xlink:to="lab_dei_DocumentFiscalPeriodFocus_86A3DA389463032A356A6054071F1CC6" xlink:type="arc" />
    <link:label id="lab_dei_EntityRegistrantName_8BB7615FAA2ACBAB629F6054071F8979_terseLabel_en-US" xlink:label="lab_dei_EntityRegistrantName_8BB7615FAA2ACBAB629F6054071F8979" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Entity Registrant Name</link:label>
    <link:label id="lab_dei_EntityRegistrantName_8BB7615FAA2ACBAB629F6054071F8979_label_en-US" xlink:label="lab_dei_EntityRegistrantName_8BB7615FAA2ACBAB629F6054071F8979" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Entity Registrant Name</link:label>
    <link:loc xlink:href="http://xbrl.sec.gov/dei/2014/dei-2014-01-31.xsd#dei_EntityRegistrantName" xlink:label="loc_dei_EntityRegistrantName_8BB7615FAA2ACBAB629F6054071F8979" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_dei_EntityRegistrantName_8BB7615FAA2ACBAB629F6054071F8979" xlink:to="lab_dei_EntityRegistrantName_8BB7615FAA2ACBAB629F6054071F8979" xlink:type="arc" />
    <link:label id="lab_dei_EntityCentralIndexKey_49299A2CA5CDD777F4CA6054071F8732_terseLabel_en-US" xlink:label="lab_dei_EntityCentralIndexKey_49299A2CA5CDD777F4CA6054071F8732" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Entity Central Index Key</link:label>
    <link:label id="lab_dei_EntityCentralIndexKey_49299A2CA5CDD777F4CA6054071F8732_label_en-US" xlink:label="lab_dei_EntityCentralIndexKey_49299A2CA5CDD777F4CA6054071F8732" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Entity Central Index Key</link:label>
    <link:loc xlink:href="http://xbrl.sec.gov/dei/2014/dei-2014-01-31.xsd#dei_EntityCentralIndexKey" xlink:label="loc_dei_EntityCentralIndexKey_49299A2CA5CDD777F4CA6054071F8732" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_dei_EntityCentralIndexKey_49299A2CA5CDD777F4CA6054071F8732" xlink:to="lab_dei_EntityCentralIndexKey_49299A2CA5CDD777F4CA6054071F8732" xlink:type="arc" />
    <link:label id="lab_dei_CurrentFiscalYearEndDate_719459A1376E509AEFB66054071FA20C_terseLabel_en-US" xlink:label="lab_dei_CurrentFiscalYearEndDate_719459A1376E509AEFB66054071FA20C" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Current Fiscal Year End Date</link:label>
    <link:label id="lab_dei_CurrentFiscalYearEndDate_719459A1376E509AEFB66054071FA20C_label_en-US" xlink:label="lab_dei_CurrentFiscalYearEndDate_719459A1376E509AEFB66054071FA20C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Current Fiscal Year End Date</link:label>
    <link:loc xlink:href="http://xbrl.sec.gov/dei/2014/dei-2014-01-31.xsd#dei_CurrentFiscalYearEndDate" xlink:label="loc_dei_CurrentFiscalYearEndDate_719459A1376E509AEFB66054071FA20C" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_dei_CurrentFiscalYearEndDate_719459A1376E509AEFB66054071FA20C" xlink:to="lab_dei_CurrentFiscalYearEndDate_719459A1376E509AEFB66054071FA20C" xlink:type="arc" />
    <link:label id="lab_dei_EntityCurrentReportingStatus_1B760A1D677E68B8717D6054071F6193_terseLabel_en-US" xlink:label="lab_dei_EntityCurrentReportingStatus_1B760A1D677E68B8717D6054071F6193" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Entity Current Reporting Status</link:label>
    <link:label id="lab_dei_EntityCurrentReportingStatus_1B760A1D677E68B8717D6054071F6193_label_en-US" xlink:label="lab_dei_EntityCurrentReportingStatus_1B760A1D677E68B8717D6054071F6193" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Entity Current Reporting Status</link:label>
    <link:loc xlink:href="http://xbrl.sec.gov/dei/2014/dei-2014-01-31.xsd#dei_EntityCurrentReportingStatus" xlink:label="loc_dei_EntityCurrentReportingStatus_1B760A1D677E68B8717D6054071F6193" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_dei_EntityCurrentReportingStatus_1B760A1D677E68B8717D6054071F6193" xlink:to="lab_dei_EntityCurrentReportingStatus_1B760A1D677E68B8717D6054071F6193" xlink:type="arc" />
    <link:label id="lab_dei_EntityFilerCategory_99E5875B944D47204E766054071F8D60_terseLabel_en-US" xlink:label="lab_dei_EntityFilerCategory_99E5875B944D47204E766054071F8D60" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Entity Filer Category</link:label>
    <link:label id="lab_dei_EntityFilerCategory_99E5875B944D47204E766054071F8D60_label_en-US" xlink:label="lab_dei_EntityFilerCategory_99E5875B944D47204E766054071F8D60" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Entity Filer Category</link:label>
    <link:loc xlink:href="http://xbrl.sec.gov/dei/2014/dei-2014-01-31.xsd#dei_EntityFilerCategory" xlink:label="loc_dei_EntityFilerCategory_99E5875B944D47204E766054071F8D60" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_dei_EntityFilerCategory_99E5875B944D47204E766054071F8D60" xlink:to="lab_dei_EntityFilerCategory_99E5875B944D47204E766054071F8D60" xlink:type="arc" />
    <link:label id="lab_dei_EntityCommonStockSharesOutstanding_DAEBB4AB8166D0A826356054071F454E_terseLabel_en-US" xlink:label="lab_dei_EntityCommonStockSharesOutstanding_DAEBB4AB8166D0A826356054071F454E" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Entity Common Stock, Shares Outstanding</link:label>
    <link:label id="lab_dei_EntityCommonStockSharesOutstanding_DAEBB4AB8166D0A826356054071F454E_label_en-US" xlink:label="lab_dei_EntityCommonStockSharesOutstanding_DAEBB4AB8166D0A826356054071F454E" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Entity Common Stock, Shares Outstanding</link:label>
    <link:loc xlink:href="http://xbrl.sec.gov/dei/2014/dei-2014-01-31.xsd#dei_EntityCommonStockSharesOutstanding" xlink:label="loc_dei_EntityCommonStockSharesOutstanding_DAEBB4AB8166D0A826356054071F454E" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_dei_EntityCommonStockSharesOutstanding_DAEBB4AB8166D0A826356054071F454E" xlink:to="lab_dei_EntityCommonStockSharesOutstanding_DAEBB4AB8166D0A826356054071F454E" xlink:type="arc" />
    <link:label id="lab_atvi_SoftwareDevelopmentCostsAndIntellectualPropertyLicensesDisclosureAbstract_ECB3D3F2BB60FC8E611C6054075D0F0A_label_en-US" xlink:label="lab_atvi_SoftwareDevelopmentCostsAndIntellectualPropertyLicensesDisclosureAbstract_ECB3D3F2BB60FC8E611C6054075D0F0A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Software Development Costs and Intellectual Property Licenses</link:label>
    <link:label id="lab_atvi_SoftwareDevelopmentCostsAndIntellectualPropertyLicensesDisclosureAbstract_ECB3D3F2BB60FC8E611C6054075D0F0A_documentation_en-US" xlink:label="lab_atvi_SoftwareDevelopmentCostsAndIntellectualPropertyLicensesDisclosureAbstract_ECB3D3F2BB60FC8E611C6054075D0F0A" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US" />
    <link:loc xlink:href="atvi-20170630.xsd#atvi_SoftwareDevelopmentCostsAndIntellectualPropertyLicensesDisclosureAbstract" xlink:label="loc_atvi_SoftwareDevelopmentCostsAndIntellectualPropertyLicensesDisclosureAbstract_ECB3D3F2BB60FC8E611C6054075D0F0A" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_atvi_SoftwareDevelopmentCostsAndIntellectualPropertyLicensesDisclosureAbstract_ECB3D3F2BB60FC8E611C6054075D0F0A" xlink:to="lab_atvi_SoftwareDevelopmentCostsAndIntellectualPropertyLicensesDisclosureAbstract_ECB3D3F2BB60FC8E611C6054075D0F0A" xlink:type="arc" />
    <link:label id="lab_atvi_SoftwareDevelopmentAndIntellectualPropertyLicensesAbstract_441F58223451E50F15796054075D81A5_terseLabel_en-US" xlink:label="lab_atvi_SoftwareDevelopmentAndIntellectualPropertyLicensesAbstract_441F58223451E50F15796054075D81A5" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Software development and intellectual property licenses:</link:label>
    <link:label id="lab_atvi_SoftwareDevelopmentAndIntellectualPropertyLicensesAbstract_441F58223451E50F15796054075D81A5_label_en-US" xlink:label="lab_atvi_SoftwareDevelopmentAndIntellectualPropertyLicensesAbstract_441F58223451E50F15796054075D81A5" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Software Development and Intellectual Property Licenses [Abstract]</link:label>
    <link:label id="lab_atvi_SoftwareDevelopmentAndIntellectualPropertyLicensesAbstract_441F58223451E50F15796054075D81A5_documentation_en-US" xlink:label="lab_atvi_SoftwareDevelopmentAndIntellectualPropertyLicensesAbstract_441F58223451E50F15796054075D81A5" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US" />
    <link:loc xlink:href="atvi-20170630.xsd#atvi_SoftwareDevelopmentAndIntellectualPropertyLicensesAbstract" xlink:label="loc_atvi_SoftwareDevelopmentAndIntellectualPropertyLicensesAbstract_441F58223451E50F15796054075D81A5" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_atvi_SoftwareDevelopmentAndIntellectualPropertyLicensesAbstract_441F58223451E50F15796054075D81A5" xlink:to="lab_atvi_SoftwareDevelopmentAndIntellectualPropertyLicensesAbstract_441F58223451E50F15796054075D81A5" xlink:type="arc" />
    <link:label id="lab_atvi_InternallyDevelopedSoftwareCosts_7AED1090356DE4E729A26054075D04D2_terseLabel_en-US" xlink:label="lab_atvi_InternallyDevelopedSoftwareCosts_7AED1090356DE4E729A26054075D04D2" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Internally-developed software costs</link:label>
    <link:label id="lab_atvi_InternallyDevelopedSoftwareCosts_7AED1090356DE4E729A26054075D04D2_label_en-US" xlink:label="lab_atvi_InternallyDevelopedSoftwareCosts_7AED1090356DE4E729A26054075D04D2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Internally Developed Software Costs</link:label>
    <link:label id="lab_atvi_InternallyDevelopedSoftwareCosts_7AED1090356DE4E729A26054075D04D2_documentation_en-US" xlink:label="lab_atvi_InternallyDevelopedSoftwareCosts_7AED1090356DE4E729A26054075D04D2" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Capitalization of certain internally developed software costs incurred after technological feasibility of the software is established.</link:label>
    <link:loc xlink:href="atvi-20170630.xsd#atvi_InternallyDevelopedSoftwareCosts" xlink:label="loc_atvi_InternallyDevelopedSoftwareCosts_7AED1090356DE4E729A26054075D04D2" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_atvi_InternallyDevelopedSoftwareCosts_7AED1090356DE4E729A26054075D04D2" xlink:to="lab_atvi_InternallyDevelopedSoftwareCosts_7AED1090356DE4E729A26054075D04D2" xlink:type="arc" />
    <link:label id="lab_atvi_SoftwareCostsPaymentsMadeToThirdPartyDevelopers_3FA66E7FA13EB5EA6C0B6054075DA452_terseLabel_en-US" xlink:label="lab_atvi_SoftwareCostsPaymentsMadeToThirdPartyDevelopers_3FA66E7FA13EB5EA6C0B6054075DA452" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Payments made to third-party software developers</link:label>
    <link:label id="lab_atvi_SoftwareCostsPaymentsMadeToThirdPartyDevelopers_3FA66E7FA13EB5EA6C0B6054075DA452_label_en-US" xlink:label="lab_atvi_SoftwareCostsPaymentsMadeToThirdPartyDevelopers_3FA66E7FA13EB5EA6C0B6054075DA452" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Software Costs Payments, Made to Third Party Developers</link:label>
    <link:label id="lab_atvi_SoftwareCostsPaymentsMadeToThirdPartyDevelopers_3FA66E7FA13EB5EA6C0B6054075DA452_documentation_en-US" xlink:label="lab_atvi_SoftwareCostsPaymentsMadeToThirdPartyDevelopers_3FA66E7FA13EB5EA6C0B6054075DA452" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Capitalized software costs resulting from payments made to third-party software developers.</link:label>
    <link:loc xlink:href="atvi-20170630.xsd#atvi_SoftwareCostsPaymentsMadeToThirdPartyDevelopers" xlink:label="loc_atvi_SoftwareCostsPaymentsMadeToThirdPartyDevelopers_3FA66E7FA13EB5EA6C0B6054075DA452" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_atvi_SoftwareCostsPaymentsMadeToThirdPartyDevelopers_3FA66E7FA13EB5EA6C0B6054075DA452" xlink:to="lab_atvi_SoftwareCostsPaymentsMadeToThirdPartyDevelopers_3FA66E7FA13EB5EA6C0B6054075DA452" xlink:type="arc" />
    <link:label id="lab_atvi_SoftwareDevelopmentCosts_0ABC4FC11D1CE9F8D3F26054075DAA7D_totalLabel_en-US" xlink:label="lab_atvi_SoftwareDevelopmentCosts_0ABC4FC11D1CE9F8D3F26054075DAA7D" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Total software development costs</link:label>
    <link:label id="lab_atvi_SoftwareDevelopmentCosts_0ABC4FC11D1CE9F8D3F26054075DAA7D_label_en-US" xlink:label="lab_atvi_SoftwareDevelopmentCosts_0ABC4FC11D1CE9F8D3F26054075DAA7D" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Software Development Costs</link:label>
    <link:label id="lab_atvi_SoftwareDevelopmentCosts_0ABC4FC11D1CE9F8D3F26054075DAA7D_documentation_en-US" xlink:label="lab_atvi_SoftwareDevelopmentCosts_0ABC4FC11D1CE9F8D3F26054075DAA7D" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Unamortized costs incurred for development of computer software, which is to be sold, leased or otherwise marketed, after establishing technological feasibility through to the general release of the software products.</link:label>
    <link:loc xlink:href="atvi-20170630.xsd#atvi_SoftwareDevelopmentCosts" xlink:label="loc_atvi_SoftwareDevelopmentCosts_0ABC4FC11D1CE9F8D3F26054075DAA7D" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_atvi_SoftwareDevelopmentCosts_0ABC4FC11D1CE9F8D3F26054075DAA7D" xlink:to="lab_atvi_SoftwareDevelopmentCosts_0ABC4FC11D1CE9F8D3F26054075DAA7D" xlink:type="arc" />
    <link:label id="lab_atvi_AmortizationAbstract_BF0A81369CC535E2D92A6054075D254B_terseLabel_en-US" xlink:label="lab_atvi_AmortizationAbstract_BF0A81369CC535E2D92A6054075D254B" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Amortization:</link:label>
    <link:label id="lab_atvi_AmortizationAbstract_BF0A81369CC535E2D92A6054075D254B_label_en-US" xlink:label="lab_atvi_AmortizationAbstract_BF0A81369CC535E2D92A6054075D254B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Amortization [Abstract]</link:label>
    <link:label id="lab_atvi_AmortizationAbstract_BF0A81369CC535E2D92A6054075D254B_documentation_en-US" xlink:label="lab_atvi_AmortizationAbstract_BF0A81369CC535E2D92A6054075D254B" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US" />
    <link:loc xlink:href="atvi-20170630.xsd#atvi_AmortizationAbstract" xlink:label="loc_atvi_AmortizationAbstract_BF0A81369CC535E2D92A6054075D254B" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_atvi_AmortizationAbstract_BF0A81369CC535E2D92A6054075D254B" xlink:to="lab_atvi_AmortizationAbstract_BF0A81369CC535E2D92A6054075D254B" xlink:type="arc" />
    <link:label id="lab_atvi_CapitalizedSoftwareDevelopmentCostsAndIntellectualPropertyLicensesAmortization_EA300C0263073464853B6054075DFA01_terseLabel_en-US" xlink:label="lab_atvi_CapitalizedSoftwareDevelopmentCostsAndIntellectualPropertyLicensesAmortization_EA300C0263073464853B6054075DFA01" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Amortization of capitalized software development costs and intellectual property licenses</link:label>
    <link:label id="lab_atvi_CapitalizedSoftwareDevelopmentCostsAndIntellectualPropertyLicensesAmortization_EA300C0263073464853B6054075DFA01_label_en-US" xlink:label="lab_atvi_CapitalizedSoftwareDevelopmentCostsAndIntellectualPropertyLicensesAmortization_EA300C0263073464853B6054075DFA01" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Capitalized Software Development Costs and Intellectual Property Licenses Amortization</link:label>
    <link:label id="lab_atvi_CapitalizedSoftwareDevelopmentCostsAndIntellectualPropertyLicensesAmortization_EA300C0263073464853B6054075DFA01_documentation_en-US" xlink:label="lab_atvi_CapitalizedSoftwareDevelopmentCostsAndIntellectualPropertyLicensesAmortization_EA300C0263073464853B6054075DFA01" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">The amortization of capitalized software development costs and intellectual property licenses.</link:label>
    <link:loc xlink:href="atvi-20170630.xsd#atvi_CapitalizedSoftwareDevelopmentCostsAndIntellectualPropertyLicensesAmortization" xlink:label="loc_atvi_CapitalizedSoftwareDevelopmentCostsAndIntellectualPropertyLicensesAmortization_EA300C0263073464853B6054075DFA01" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_atvi_CapitalizedSoftwareDevelopmentCostsAndIntellectualPropertyLicensesAmortization_EA300C0263073464853B6054075DFA01" xlink:to="lab_atvi_CapitalizedSoftwareDevelopmentCostsAndIntellectualPropertyLicensesAmortization_EA300C0263073464853B6054075DFA01" xlink:type="arc" />
    <link:label id="lab_us-gaap_LineOfCreditMember_A83EF8AC9F89740E0C14F0FE22DB4E83_terseLabel_en-US" xlink:label="lab_us-gaap_LineOfCreditMember_A83EF8AC9F89740E0C14F0FE22DB4E83" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Line of Credit</link:label>
    <link:label id="lab_us-gaap_LineOfCreditMember_A83EF8AC9F89740E0C14F0FE22DB4E83_label_en-US" xlink:label="lab_us-gaap_LineOfCreditMember_A83EF8AC9F89740E0C14F0FE22DB4E83" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Line of Credit [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_LineOfCreditMember" xlink:label="loc_us-gaap_LineOfCreditMember_A83EF8AC9F89740E0C14F0FE22DB4E83" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_LineOfCreditMember_A83EF8AC9F89740E0C14F0FE22DB4E83" xlink:to="lab_us-gaap_LineOfCreditMember_A83EF8AC9F89740E0C14F0FE22DB4E83" xlink:type="arc" />
    <link:label id="lab_atvi_A2017TrancheATermLoanMember_4DD38AE5D8E33662918AF0FE22DB0188_terseLabel_en-US" xlink:label="lab_atvi_A2017TrancheATermLoanMember_4DD38AE5D8E33662918AF0FE22DB0188" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">2017 TLA</link:label>
    <link:label id="lab_atvi_A2017TrancheATermLoanMember_4DD38AE5D8E33662918AF0FE22DB0188_label_en-US" xlink:label="lab_atvi_A2017TrancheATermLoanMember_4DD38AE5D8E33662918AF0FE22DB0188" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">2017 Tranche A Term Loan [Member]</link:label>
    <link:label id="lab_atvi_A2017TrancheATermLoanMember_4DD38AE5D8E33662918AF0FE22DB0188_documentation_en-US" xlink:label="lab_atvi_A2017TrancheATermLoanMember_4DD38AE5D8E33662918AF0FE22DB0188" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Sixth Amendment Tranche A Term Loan [Member]</link:label>
    <link:loc xlink:href="atvi-20170630.xsd#atvi_A2017TrancheATermLoanMember" xlink:label="loc_atvi_A2017TrancheATermLoanMember_4DD38AE5D8E33662918AF0FE22DB0188" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_atvi_A2017TrancheATermLoanMember_4DD38AE5D8E33662918AF0FE22DB0188" xlink:to="lab_atvi_A2017TrancheATermLoanMember_4DD38AE5D8E33662918AF0FE22DB0188" xlink:type="arc" />
    <link:label id="lab_atvi_A2016TrancheATermLoanMember_35D76ABA966A52097FE3F0FE22DC920B_terseLabel_en-US" xlink:label="lab_atvi_A2016TrancheATermLoanMember_35D76ABA966A52097FE3F0FE22DC920B" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">2016 TLA</link:label>
    <link:label id="lab_atvi_A2016TrancheATermLoanMember_35D76ABA966A52097FE3F0FE22DC920B_label_en-US" xlink:label="lab_atvi_A2016TrancheATermLoanMember_35D76ABA966A52097FE3F0FE22DC920B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">2016 Tranche A Term Loan [Member]</link:label>
    <link:label id="lab_atvi_A2016TrancheATermLoanMember_35D76ABA966A52097FE3F0FE22DC920B_documentation_en-US" xlink:label="lab_atvi_A2016TrancheATermLoanMember_35D76ABA966A52097FE3F0FE22DC920B" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Fifth Amendment Tranche A Term Loan [Member]</link:label>
    <link:loc xlink:href="atvi-20170630.xsd#atvi_A2016TrancheATermLoanMember" xlink:label="loc_atvi_A2016TrancheATermLoanMember_35D76ABA966A52097FE3F0FE22DC920B" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_atvi_A2016TrancheATermLoanMember_35D76ABA966A52097FE3F0FE22DC920B" xlink:to="lab_atvi_A2016TrancheATermLoanMember_35D76ABA966A52097FE3F0FE22DC920B" xlink:type="arc" />
    <link:label id="lab_us-gaap_DebtInstrumentUnamortizedDiscountPremiumAndDebtIssuanceCostsNet_D7F174B5900DC1912A12F0FE22DCECD2_negatedLabel_en-US" xlink:label="lab_us-gaap_DebtInstrumentUnamortizedDiscountPremiumAndDebtIssuanceCostsNet_D7F174B5900DC1912A12F0FE22DCECD2" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Unamortized Discount and Deferred Financing Costs</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_DebtInstrumentUnamortizedDiscountPremiumAndDebtIssuanceCostsNet" xlink:label="loc_us-gaap_DebtInstrumentUnamortizedDiscountPremiumAndDebtIssuanceCostsNet_D7F174B5900DC1912A12F0FE22DCECD2" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DebtInstrumentUnamortizedDiscountPremiumAndDebtIssuanceCostsNet_D7F174B5900DC1912A12F0FE22DCECD2" xlink:to="lab_us-gaap_DebtInstrumentUnamortizedDiscountPremiumAndDebtIssuanceCostsNet_D7F174B5900DC1912A12F0FE22DCECD2" xlink:type="arc" />
    <link:label id="lab_us-gaap_LongTermDebt_52283FA5FC4AC6932F8AF0FE22DC8779_totalLabel_en-US" xlink:label="lab_us-gaap_LongTermDebt_52283FA5FC4AC6932F8AF0FE22DC8779" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Net Carrying Amount</link:label>
    <link:label id="lab_us-gaap_LongTermDebt_52283FA5FC4AC6932F8AF0FE22DC8779_label_en-US" xlink:label="lab_us-gaap_LongTermDebt_52283FA5FC4AC6932F8AF0FE22DC8779" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Long-term Debt</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_LongTermDebt" xlink:label="loc_us-gaap_LongTermDebt_52283FA5FC4AC6932F8AF0FE22DC8779" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_LongTermDebt_52283FA5FC4AC6932F8AF0FE22DC8779" xlink:to="lab_us-gaap_LongTermDebt_52283FA5FC4AC6932F8AF0FE22DC8779" xlink:type="arc" />
    <link:label id="lab_us-gaap_EarningsPerShareAbstract_39276D062C9DEA89719A605406F76F03_label_en-US" xlink:label="lab_us-gaap_EarningsPerShareAbstract_39276D062C9DEA89719A605406F76F03" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Earnings Per Share [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_EarningsPerShareAbstract" xlink:label="loc_us-gaap_EarningsPerShareAbstract_39276D062C9DEA89719A605406F76F03" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_EarningsPerShareAbstract_39276D062C9DEA89719A605406F76F03" xlink:to="lab_us-gaap_EarningsPerShareAbstract_39276D062C9DEA89719A605406F76F03" xlink:type="arc" />
    <link:label id="lab_us-gaap_ScheduleOfEarningsPerShareBasicAndDilutedTableTextBlock_2840603427905F57D6C3605406F77E11_terseLabel_en-US" xlink:label="lab_us-gaap_ScheduleOfEarningsPerShareBasicAndDilutedTableTextBlock_2840603427905F57D6C3605406F77E11" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Schedule of computation of earnings per share</link:label>
    <link:label id="lab_us-gaap_ScheduleOfEarningsPerShareBasicAndDilutedTableTextBlock_2840603427905F57D6C3605406F77E11_label_en-US" xlink:label="lab_us-gaap_ScheduleOfEarningsPerShareBasicAndDilutedTableTextBlock_2840603427905F57D6C3605406F77E11" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Schedule of Earnings Per Share, Basic and Diluted [Table Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ScheduleOfEarningsPerShareBasicAndDilutedTableTextBlock" xlink:label="loc_us-gaap_ScheduleOfEarningsPerShareBasicAndDilutedTableTextBlock_2840603427905F57D6C3605406F77E11" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ScheduleOfEarningsPerShareBasicAndDilutedTableTextBlock_2840603427905F57D6C3605406F77E11" xlink:to="lab_us-gaap_ScheduleOfEarningsPerShareBasicAndDilutedTableTextBlock_2840603427905F57D6C3605406F77E11" xlink:type="arc" />
    <link:label id="lab_us-gaap_StatementOfFinancialPositionAbstract_2D2E3E9AE21F6044C5746054073EAAF3_label_en-US" xlink:label="lab_us-gaap_StatementOfFinancialPositionAbstract_2D2E3E9AE21F6044C5746054073EAAF3" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Statement of Financial Position [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_StatementOfFinancialPositionAbstract" xlink:label="loc_us-gaap_StatementOfFinancialPositionAbstract_2D2E3E9AE21F6044C5746054073EAAF3" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_StatementOfFinancialPositionAbstract_2D2E3E9AE21F6044C5746054073EAAF3" xlink:to="lab_us-gaap_StatementOfFinancialPositionAbstract_2D2E3E9AE21F6044C5746054073EAAF3" xlink:type="arc" />
    <link:label id="lab_atvi_AccountsReceivableAllowance_F151BF5D2890025725CE6054073EBF2E_terseLabel_en-US" xlink:label="lab_atvi_AccountsReceivableAllowance_F151BF5D2890025725CE6054073EBF2E" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Accounts receivable allowances</link:label>
    <link:label id="lab_atvi_AccountsReceivableAllowance_F151BF5D2890025725CE6054073EBF2E_label_en-US" xlink:label="lab_atvi_AccountsReceivableAllowance_F151BF5D2890025725CE6054073EBF2E" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Accounts Receivable Allowance</link:label>
    <link:label id="lab_atvi_AccountsReceivableAllowance_F151BF5D2890025725CE6054073EBF2E_documentation_en-US" xlink:label="lab_atvi_AccountsReceivableAllowance_F151BF5D2890025725CE6054073EBF2E" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">A provision for trade and other receivables due to an Entity within one year (or the normal operating cycle, whichever is longer) that are expected to be uncollectible, an estimate for product returns, and an estimate for price protection.</link:label>
    <link:loc xlink:href="atvi-20170630.xsd#atvi_AccountsReceivableAllowance" xlink:label="loc_atvi_AccountsReceivableAllowance_F151BF5D2890025725CE6054073EBF2E" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_atvi_AccountsReceivableAllowance_F151BF5D2890025725CE6054073EBF2E" xlink:to="lab_atvi_AccountsReceivableAllowance_F151BF5D2890025725CE6054073EBF2E" xlink:type="arc" />
    <link:label id="lab_us-gaap_CommonStockParOrStatedValuePerShare_77F9D2F1965D93877EAF6054073E3E09_terseLabel_en-US" xlink:label="lab_us-gaap_CommonStockParOrStatedValuePerShare_77F9D2F1965D93877EAF6054073E3E09" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Common stock, par value (in dollars per share)</link:label>
    <link:label id="lab_us-gaap_CommonStockParOrStatedValuePerShare_77F9D2F1965D93877EAF6054073E3E09_label_en-US" xlink:label="lab_us-gaap_CommonStockParOrStatedValuePerShare_77F9D2F1965D93877EAF6054073E3E09" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Common Stock, Par or Stated Value Per Share</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_CommonStockParOrStatedValuePerShare" xlink:label="loc_us-gaap_CommonStockParOrStatedValuePerShare_77F9D2F1965D93877EAF6054073E3E09" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_CommonStockParOrStatedValuePerShare_77F9D2F1965D93877EAF6054073E3E09" xlink:to="lab_us-gaap_CommonStockParOrStatedValuePerShare_77F9D2F1965D93877EAF6054073E3E09" xlink:type="arc" />
    <link:label id="lab_us-gaap_CommonStockSharesAuthorized_04D2EF3EF08C118BA29B6054073E9331_terseLabel_en-US" xlink:label="lab_us-gaap_CommonStockSharesAuthorized_04D2EF3EF08C118BA29B6054073E9331" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Common stock, shares authorized (in shares)</link:label>
    <link:label id="lab_us-gaap_CommonStockSharesAuthorized_04D2EF3EF08C118BA29B6054073E9331_label_en-US" xlink:label="lab_us-gaap_CommonStockSharesAuthorized_04D2EF3EF08C118BA29B6054073E9331" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Common Stock, Shares Authorized</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_CommonStockSharesAuthorized" xlink:label="loc_us-gaap_CommonStockSharesAuthorized_04D2EF3EF08C118BA29B6054073E9331" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_CommonStockSharesAuthorized_04D2EF3EF08C118BA29B6054073E9331" xlink:to="lab_us-gaap_CommonStockSharesAuthorized_04D2EF3EF08C118BA29B6054073E9331" xlink:type="arc" />
    <link:label id="lab_us-gaap_CommonStockSharesIssued_48D470BC99E9A60183866054073EF2CF_terseLabel_en-US" xlink:label="lab_us-gaap_CommonStockSharesIssued_48D470BC99E9A60183866054073EF2CF" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Common stock, shares issued (in shares)</link:label>
    <link:label id="lab_us-gaap_CommonStockSharesIssued_48D470BC99E9A60183866054073EF2CF_label_en-US" xlink:label="lab_us-gaap_CommonStockSharesIssued_48D470BC99E9A60183866054073EF2CF" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Common Stock, Shares, Issued</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_CommonStockSharesIssued" xlink:label="loc_us-gaap_CommonStockSharesIssued_48D470BC99E9A60183866054073EF2CF" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_CommonStockSharesIssued_48D470BC99E9A60183866054073EF2CF" xlink:to="lab_us-gaap_CommonStockSharesIssued_48D470BC99E9A60183866054073EF2CF" xlink:type="arc" />
    <link:label id="lab_us-gaap_TreasuryStockShares_5A9089A99022B633D82E6054073ECB8D_terseLabel_en-US" xlink:label="lab_us-gaap_TreasuryStockShares_5A9089A99022B633D82E6054073ECB8D" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Treasury stock, shares (in shares)</link:label>
    <link:label id="lab_us-gaap_TreasuryStockShares_5A9089A99022B633D82E6054073ECB8D_label_en-US" xlink:label="lab_us-gaap_TreasuryStockShares_5A9089A99022B633D82E6054073ECB8D" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Treasury Stock, Shares</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_TreasuryStockShares" xlink:label="loc_us-gaap_TreasuryStockShares_5A9089A99022B633D82E6054073ECB8D" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_TreasuryStockShares_5A9089A99022B633D82E6054073ECB8D" xlink:to="lab_us-gaap_TreasuryStockShares_5A9089A99022B633D82E6054073ECB8D" xlink:type="arc" />
    <link:label id="lab_us-gaap_StatementOfCashFlowsAbstract_38555E32A3F01A77D16285FBDD3C7B99_label_en-US" xlink:label="lab_us-gaap_StatementOfCashFlowsAbstract_38555E32A3F01A77D16285FBDD3C7B99" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Statement of Cash Flows [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_StatementOfCashFlowsAbstract" xlink:label="loc_us-gaap_StatementOfCashFlowsAbstract_38555E32A3F01A77D16285FBDD3C7B99" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_StatementOfCashFlowsAbstract_38555E32A3F01A77D16285FBDD3C7B99" xlink:to="lab_us-gaap_StatementOfCashFlowsAbstract_38555E32A3F01A77D16285FBDD3C7B99" xlink:type="arc" />
    <link:label id="lab_us-gaap_NetCashProvidedByUsedInOperatingActivitiesContinuingOperationsAbstract_C4E50169EF1D2490157185FBDD3C23FD_terseLabel_en-US" xlink:label="lab_us-gaap_NetCashProvidedByUsedInOperatingActivitiesContinuingOperationsAbstract_C4E50169EF1D2490157185FBDD3C23FD" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Cash flows from operating activities:</link:label>
    <link:label id="lab_us-gaap_NetCashProvidedByUsedInOperatingActivitiesContinuingOperationsAbstract_C4E50169EF1D2490157185FBDD3C23FD_label_en-US" xlink:label="lab_us-gaap_NetCashProvidedByUsedInOperatingActivitiesContinuingOperationsAbstract_C4E50169EF1D2490157185FBDD3C23FD" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Net Cash Provided by (Used in) Operating Activities, Continuing Operations [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_NetCashProvidedByUsedInOperatingActivitiesContinuingOperationsAbstract" xlink:label="loc_us-gaap_NetCashProvidedByUsedInOperatingActivitiesContinuingOperationsAbstract_C4E50169EF1D2490157185FBDD3C23FD" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_NetCashProvidedByUsedInOperatingActivitiesContinuingOperationsAbstract_C4E50169EF1D2490157185FBDD3C23FD" xlink:to="lab_us-gaap_NetCashProvidedByUsedInOperatingActivitiesContinuingOperationsAbstract_C4E50169EF1D2490157185FBDD3C23FD" xlink:type="arc" />
    <link:label id="lab_us-gaap_AdjustmentsToReconcileNetIncomeLossToCashProvidedByUsedInOperatingActivitiesAbstract_BC7712E6D1544AB0A46A85FBDD3C98FE_terseLabel_en-US" xlink:label="lab_us-gaap_AdjustmentsToReconcileNetIncomeLossToCashProvidedByUsedInOperatingActivitiesAbstract_BC7712E6D1544AB0A46A85FBDD3C98FE" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Adjustments to reconcile net income to net cash provided by operating activities:</link:label>
    <link:label id="lab_us-gaap_AdjustmentsToReconcileNetIncomeLossToCashProvidedByUsedInOperatingActivitiesAbstract_BC7712E6D1544AB0A46A85FBDD3C98FE_label_en-US" xlink:label="lab_us-gaap_AdjustmentsToReconcileNetIncomeLossToCashProvidedByUsedInOperatingActivitiesAbstract_BC7712E6D1544AB0A46A85FBDD3C98FE" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Adjustments to Reconcile Net Income (Loss) to Cash Provided by (Used in) Operating Activities [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_AdjustmentsToReconcileNetIncomeLossToCashProvidedByUsedInOperatingActivitiesAbstract" xlink:label="loc_us-gaap_AdjustmentsToReconcileNetIncomeLossToCashProvidedByUsedInOperatingActivitiesAbstract_BC7712E6D1544AB0A46A85FBDD3C98FE" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AdjustmentsToReconcileNetIncomeLossToCashProvidedByUsedInOperatingActivitiesAbstract_BC7712E6D1544AB0A46A85FBDD3C98FE" xlink:to="lab_us-gaap_AdjustmentsToReconcileNetIncomeLossToCashProvidedByUsedInOperatingActivitiesAbstract_BC7712E6D1544AB0A46A85FBDD3C98FE" xlink:type="arc" />
    <link:label id="lab_us-gaap_DeferredIncomeTaxExpenseBenefit_9AF02089241B2EA8049085FBDD3C5577_terseLabel_en-US" xlink:label="lab_us-gaap_DeferredIncomeTaxExpenseBenefit_9AF02089241B2EA8049085FBDD3C5577" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Deferred income taxes</link:label>
    <link:label id="lab_us-gaap_DeferredIncomeTaxExpenseBenefit_9AF02089241B2EA8049085FBDD3C5577_label_en-US" xlink:label="lab_us-gaap_DeferredIncomeTaxExpenseBenefit_9AF02089241B2EA8049085FBDD3C5577" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Deferred Income Tax Expense (Benefit)</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_DeferredIncomeTaxExpenseBenefit" xlink:label="loc_us-gaap_DeferredIncomeTaxExpenseBenefit_9AF02089241B2EA8049085FBDD3C5577" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DeferredIncomeTaxExpenseBenefit_9AF02089241B2EA8049085FBDD3C5577" xlink:to="lab_us-gaap_DeferredIncomeTaxExpenseBenefit_9AF02089241B2EA8049085FBDD3C5577" xlink:type="arc" />
    <link:label id="lab_us-gaap_InventoryWriteDown_936A50CB91B5C2C4896585FBDD3C8FA5_terseLabel_en-US" xlink:label="lab_us-gaap_InventoryWriteDown_936A50CB91B5C2C4896585FBDD3C8FA5" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Provision for inventories</link:label>
    <link:label id="lab_us-gaap_InventoryWriteDown_936A50CB91B5C2C4896585FBDD3C8FA5_label_en-US" xlink:label="lab_us-gaap_InventoryWriteDown_936A50CB91B5C2C4896585FBDD3C8FA5" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Inventory Write-down</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_InventoryWriteDown" xlink:label="loc_us-gaap_InventoryWriteDown_936A50CB91B5C2C4896585FBDD3C8FA5" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_InventoryWriteDown_936A50CB91B5C2C4896585FBDD3C8FA5" xlink:to="lab_us-gaap_InventoryWriteDown_936A50CB91B5C2C4896585FBDD3C8FA5" xlink:type="arc" />
    <link:label id="lab_us-gaap_DepreciationAndAmortization_33A92227962B0009C07985FBDDE86ADB_terseLabel_en-US" xlink:label="lab_us-gaap_DepreciationAndAmortization_33A92227962B0009C07985FBDDE86ADB" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Depreciation and amortization</link:label>
    <link:label id="lab_us-gaap_DepreciationAndAmortization_33A92227962B0009C07985FBDDE86ADB_label_en-US" xlink:label="lab_us-gaap_DepreciationAndAmortization_33A92227962B0009C07985FBDDE86ADB" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Depreciation, Depletion and Amortization, Nonproduction</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_DepreciationAndAmortization" xlink:label="loc_us-gaap_DepreciationAndAmortization_33A92227962B0009C07985FBDDE86ADB" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DepreciationAndAmortization_33A92227962B0009C07985FBDDE86ADB" xlink:to="lab_us-gaap_DepreciationAndAmortization_33A92227962B0009C07985FBDDE86ADB" xlink:type="arc" />
    <link:label id="lab_atvi_AmortizationOfCapitalizedSoftwareDevelopmentCostsAndIntellectualPropertyLicenses_0278FF1BFA0191218F5585FBDDE8C193_terseLabel_en-US" xlink:label="lab_atvi_AmortizationOfCapitalizedSoftwareDevelopmentCostsAndIntellectualPropertyLicenses_0278FF1BFA0191218F5585FBDDE8C193" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Amortization of capitalized software development costs and intellectual property licenses</link:label>
    <link:label id="lab_atvi_AmortizationOfCapitalizedSoftwareDevelopmentCostsAndIntellectualPropertyLicenses_0278FF1BFA0191218F5585FBDDE8C193_label_en-US" xlink:label="lab_atvi_AmortizationOfCapitalizedSoftwareDevelopmentCostsAndIntellectualPropertyLicenses_0278FF1BFA0191218F5585FBDDE8C193" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Amortization of capitalized software development costs and intellectual property licenses</link:label>
    <link:label id="lab_atvi_AmortizationOfCapitalizedSoftwareDevelopmentCostsAndIntellectualPropertyLicenses_0278FF1BFA0191218F5585FBDDE8C193_documentation_en-US" xlink:label="lab_atvi_AmortizationOfCapitalizedSoftwareDevelopmentCostsAndIntellectualPropertyLicenses_0278FF1BFA0191218F5585FBDDE8C193" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Amortization of capitalized software development costs and intellectual property licenses. This excludes deferral and amortization of share-based compensation expense.</link:label>
    <link:loc xlink:href="atvi-20170630.xsd#atvi_AmortizationOfCapitalizedSoftwareDevelopmentCostsAndIntellectualPropertyLicenses" xlink:label="loc_atvi_AmortizationOfCapitalizedSoftwareDevelopmentCostsAndIntellectualPropertyLicenses_0278FF1BFA0191218F5585FBDDE8C193" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_atvi_AmortizationOfCapitalizedSoftwareDevelopmentCostsAndIntellectualPropertyLicenses_0278FF1BFA0191218F5585FBDDE8C193" xlink:to="lab_atvi_AmortizationOfCapitalizedSoftwareDevelopmentCostsAndIntellectualPropertyLicenses_0278FF1BFA0191218F5585FBDDE8C193" xlink:type="arc" />
    <link:label id="lab_atvi_AmortizationOfFinancingCostsDiscountsAndWriteOffOfDeferredCosts_0BCB49D60C52EBB7F16485FBDDE8F310_negatedTerseLabel_en-US" xlink:label="lab_atvi_AmortizationOfFinancingCostsDiscountsAndWriteOffOfDeferredCosts_0BCB49D60C52EBB7F16485FBDDE8F310" xlink:role="http://www.xbrl.org/2009/role/negatedTerseLabel" xlink:type="resource" xml:lang="en-US">Amortization of debt discount, financing costs, and non-cash write-off due to extinguishment of debt</link:label>
    <link:label id="lab_atvi_AmortizationOfFinancingCostsDiscountsAndWriteOffOfDeferredCosts_0BCB49D60C52EBB7F16485FBDDE8F310_label_en-US" xlink:label="lab_atvi_AmortizationOfFinancingCostsDiscountsAndWriteOffOfDeferredCosts_0BCB49D60C52EBB7F16485FBDDE8F310" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Amortization Of Financing Costs, Discounts, And Write-Off Of Deferred Costs</link:label>
    <link:label id="lab_atvi_AmortizationOfFinancingCostsDiscountsAndWriteOffOfDeferredCosts_0BCB49D60C52EBB7F16485FBDDE8F310_documentation_en-US" xlink:label="lab_atvi_AmortizationOfFinancingCostsDiscountsAndWriteOffOfDeferredCosts_0BCB49D60C52EBB7F16485FBDDE8F310" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Amount of noncash expense included in interest expense to allocate debt discount and premium, and the costs to issue debt and obtain financing over the related debt instruments. This also includes noncash write-off of discount and deferred costs associated with debt extinguishment. Alternate captions include noncash interest expense.</link:label>
    <link:loc xlink:href="atvi-20170630.xsd#atvi_AmortizationOfFinancingCostsDiscountsAndWriteOffOfDeferredCosts" xlink:label="loc_atvi_AmortizationOfFinancingCostsDiscountsAndWriteOffOfDeferredCosts_0BCB49D60C52EBB7F16485FBDDE8F310" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_atvi_AmortizationOfFinancingCostsDiscountsAndWriteOffOfDeferredCosts_0BCB49D60C52EBB7F16485FBDDE8F310" xlink:to="lab_atvi_AmortizationOfFinancingCostsDiscountsAndWriteOffOfDeferredCosts_0BCB49D60C52EBB7F16485FBDDE8F310" xlink:type="arc" />
    <link:label id="lab_us-gaap_ShareBasedCompensation_FE63C04BB1FD459CE44485FBDDE80AF1_terseLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensation_FE63C04BB1FD459CE44485FBDDE80AF1" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Share-based compensation expense</link:label>
    <link:label id="lab_us-gaap_ShareBasedCompensation_FE63C04BB1FD459CE44485FBDDE80AF1_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensation_FE63C04BB1FD459CE44485FBDDE80AF1" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Share-based Compensation</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ShareBasedCompensation" xlink:label="loc_us-gaap_ShareBasedCompensation_FE63C04BB1FD459CE44485FBDDE80AF1" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShareBasedCompensation_FE63C04BB1FD459CE44485FBDDE80AF1" xlink:to="lab_us-gaap_ShareBasedCompensation_FE63C04BB1FD459CE44485FBDDE80AF1" xlink:type="arc" />
    <link:label id="lab_us-gaap_OtherOperatingActivitiesCashFlowStatement_45303231EB3C39F4F4A685FBDDE8C222_terseLabel_en-US" xlink:label="lab_us-gaap_OtherOperatingActivitiesCashFlowStatement_45303231EB3C39F4F4A685FBDDE8C222" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Other</link:label>
    <link:label id="lab_us-gaap_OtherOperatingActivitiesCashFlowStatement_45303231EB3C39F4F4A685FBDDE8C222_label_en-US" xlink:label="lab_us-gaap_OtherOperatingActivitiesCashFlowStatement_45303231EB3C39F4F4A685FBDDE8C222" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Other Operating Activities, Cash Flow Statement</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_OtherOperatingActivitiesCashFlowStatement" xlink:label="loc_us-gaap_OtherOperatingActivitiesCashFlowStatement_45303231EB3C39F4F4A685FBDDE8C222" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OtherOperatingActivitiesCashFlowStatement_45303231EB3C39F4F4A685FBDDE8C222" xlink:to="lab_us-gaap_OtherOperatingActivitiesCashFlowStatement_45303231EB3C39F4F4A685FBDDE8C222" xlink:type="arc" />
    <link:label id="lab_us-gaap_IncreaseDecreaseInOperatingAssetsAbstract_AF3719EC51E6F524FA8885FBDDE88D86_terseLabel_en-US" xlink:label="lab_us-gaap_IncreaseDecreaseInOperatingAssetsAbstract_AF3719EC51E6F524FA8885FBDDE88D86" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Changes in operating assets and liabilities, net of effect from business acquisitions:</link:label>
    <link:label id="lab_us-gaap_IncreaseDecreaseInOperatingAssetsAbstract_AF3719EC51E6F524FA8885FBDDE88D86_label_en-US" xlink:label="lab_us-gaap_IncreaseDecreaseInOperatingAssetsAbstract_AF3719EC51E6F524FA8885FBDDE88D86" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Increase (Decrease) in Operating Assets [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_IncreaseDecreaseInOperatingAssetsAbstract" xlink:label="loc_us-gaap_IncreaseDecreaseInOperatingAssetsAbstract_AF3719EC51E6F524FA8885FBDDE88D86" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_IncreaseDecreaseInOperatingAssetsAbstract_AF3719EC51E6F524FA8885FBDDE88D86" xlink:to="lab_us-gaap_IncreaseDecreaseInOperatingAssetsAbstract_AF3719EC51E6F524FA8885FBDDE88D86" xlink:type="arc" />
    <link:label id="lab_us-gaap_IncreaseDecreaseInAccountsReceivable_7D9D40A78D54D5D3E83A85FBDDE901AE_negatedLabel_en-US" xlink:label="lab_us-gaap_IncreaseDecreaseInAccountsReceivable_7D9D40A78D54D5D3E83A85FBDDE901AE" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Accounts receivable, net</link:label>
    <link:label id="lab_us-gaap_IncreaseDecreaseInAccountsReceivable_7D9D40A78D54D5D3E83A85FBDDE901AE_label_en-US" xlink:label="lab_us-gaap_IncreaseDecreaseInAccountsReceivable_7D9D40A78D54D5D3E83A85FBDDE901AE" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Increase (Decrease) in Accounts Receivable</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_IncreaseDecreaseInAccountsReceivable" xlink:label="loc_us-gaap_IncreaseDecreaseInAccountsReceivable_7D9D40A78D54D5D3E83A85FBDDE901AE" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_IncreaseDecreaseInAccountsReceivable_7D9D40A78D54D5D3E83A85FBDDE901AE" xlink:to="lab_us-gaap_IncreaseDecreaseInAccountsReceivable_7D9D40A78D54D5D3E83A85FBDDE901AE" xlink:type="arc" />
    <link:label id="lab_us-gaap_IncreaseDecreaseInInventories_443F161D2034BB20BC6885FBDDE9B34B_negatedLabel_en-US" xlink:label="lab_us-gaap_IncreaseDecreaseInInventories_443F161D2034BB20BC6885FBDDE9B34B" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Inventories</link:label>
    <link:label id="lab_us-gaap_IncreaseDecreaseInInventories_443F161D2034BB20BC6885FBDDE9B34B_label_en-US" xlink:label="lab_us-gaap_IncreaseDecreaseInInventories_443F161D2034BB20BC6885FBDDE9B34B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Increase (Decrease) in Inventories</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_IncreaseDecreaseInInventories" xlink:label="loc_us-gaap_IncreaseDecreaseInInventories_443F161D2034BB20BC6885FBDDE9B34B" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_IncreaseDecreaseInInventories_443F161D2034BB20BC6885FBDDE9B34B" xlink:to="lab_us-gaap_IncreaseDecreaseInInventories_443F161D2034BB20BC6885FBDDE9B34B" xlink:type="arc" />
    <link:label id="lab_atvi_IncreaseDecreaseInSoftwareDevelopmentAndIntellectualPropertyLicenses_B5829F2289F4E3CA2B2D85FBDDE92F43_negatedLabel_en-US" xlink:label="lab_atvi_IncreaseDecreaseInSoftwareDevelopmentAndIntellectualPropertyLicenses_B5829F2289F4E3CA2B2D85FBDDE92F43" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Software development and intellectual property licenses</link:label>
    <link:label id="lab_atvi_IncreaseDecreaseInSoftwareDevelopmentAndIntellectualPropertyLicenses_B5829F2289F4E3CA2B2D85FBDDE92F43_label_en-US" xlink:label="lab_atvi_IncreaseDecreaseInSoftwareDevelopmentAndIntellectualPropertyLicenses_B5829F2289F4E3CA2B2D85FBDDE92F43" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Increase (Decrease) in Software Development and Intellectual Property Licenses</link:label>
    <link:label id="lab_atvi_IncreaseDecreaseInSoftwareDevelopmentAndIntellectualPropertyLicenses_B5829F2289F4E3CA2B2D85FBDDE92F43_documentation_en-US" xlink:label="lab_atvi_IncreaseDecreaseInSoftwareDevelopmentAndIntellectualPropertyLicenses_B5829F2289F4E3CA2B2D85FBDDE92F43" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">The increase (decrease) in software development and intellectual property licenses.</link:label>
    <link:loc xlink:href="atvi-20170630.xsd#atvi_IncreaseDecreaseInSoftwareDevelopmentAndIntellectualPropertyLicenses" xlink:label="loc_atvi_IncreaseDecreaseInSoftwareDevelopmentAndIntellectualPropertyLicenses_B5829F2289F4E3CA2B2D85FBDDE92F43" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_atvi_IncreaseDecreaseInSoftwareDevelopmentAndIntellectualPropertyLicenses_B5829F2289F4E3CA2B2D85FBDDE92F43" xlink:to="lab_atvi_IncreaseDecreaseInSoftwareDevelopmentAndIntellectualPropertyLicenses_B5829F2289F4E3CA2B2D85FBDDE92F43" xlink:type="arc" />
    <link:label id="lab_us-gaap_IncreaseDecreaseInOtherOperatingAssets_C05F177380CEE69ED95F85FBDDE99391_negatedLabel_en-US" xlink:label="lab_us-gaap_IncreaseDecreaseInOtherOperatingAssets_C05F177380CEE69ED95F85FBDDE99391" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Other assets</link:label>
    <link:label id="lab_us-gaap_IncreaseDecreaseInOtherOperatingAssets_C05F177380CEE69ED95F85FBDDE99391_label_en-US" xlink:label="lab_us-gaap_IncreaseDecreaseInOtherOperatingAssets_C05F177380CEE69ED95F85FBDDE99391" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Increase (Decrease) in Other Operating Assets</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_IncreaseDecreaseInOtherOperatingAssets" xlink:label="loc_us-gaap_IncreaseDecreaseInOtherOperatingAssets_C05F177380CEE69ED95F85FBDDE99391" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_IncreaseDecreaseInOtherOperatingAssets_C05F177380CEE69ED95F85FBDDE99391" xlink:to="lab_us-gaap_IncreaseDecreaseInOtherOperatingAssets_C05F177380CEE69ED95F85FBDDE99391" xlink:type="arc" />
    <link:label id="lab_us-gaap_IncreaseDecreaseInDeferredRevenue_3A86408C0D9D3DA55E9185FBDDE91682_terseLabel_en-US" xlink:label="lab_us-gaap_IncreaseDecreaseInDeferredRevenue_3A86408C0D9D3DA55E9185FBDDE91682" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Deferred revenues</link:label>
    <link:label id="lab_us-gaap_IncreaseDecreaseInDeferredRevenue_3A86408C0D9D3DA55E9185FBDDE91682_label_en-US" xlink:label="lab_us-gaap_IncreaseDecreaseInDeferredRevenue_3A86408C0D9D3DA55E9185FBDDE91682" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Increase (Decrease) in Deferred Revenue</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_IncreaseDecreaseInDeferredRevenue" xlink:label="loc_us-gaap_IncreaseDecreaseInDeferredRevenue_3A86408C0D9D3DA55E9185FBDDE91682" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_IncreaseDecreaseInDeferredRevenue_3A86408C0D9D3DA55E9185FBDDE91682" xlink:to="lab_us-gaap_IncreaseDecreaseInDeferredRevenue_3A86408C0D9D3DA55E9185FBDDE91682" xlink:type="arc" />
    <link:label id="lab_us-gaap_IncreaseDecreaseInAccountsPayable_E30A090A1AD53E81E1CE85FBDDE913E6_terseLabel_en-US" xlink:label="lab_us-gaap_IncreaseDecreaseInAccountsPayable_E30A090A1AD53E81E1CE85FBDDE913E6" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Accounts payable</link:label>
    <link:label id="lab_us-gaap_IncreaseDecreaseInAccountsPayable_E30A090A1AD53E81E1CE85FBDDE913E6_label_en-US" xlink:label="lab_us-gaap_IncreaseDecreaseInAccountsPayable_E30A090A1AD53E81E1CE85FBDDE913E6" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Increase (Decrease) in Accounts Payable</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_IncreaseDecreaseInAccountsPayable" xlink:label="loc_us-gaap_IncreaseDecreaseInAccountsPayable_E30A090A1AD53E81E1CE85FBDDE913E6" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_IncreaseDecreaseInAccountsPayable_E30A090A1AD53E81E1CE85FBDDE913E6" xlink:to="lab_us-gaap_IncreaseDecreaseInAccountsPayable_E30A090A1AD53E81E1CE85FBDDE913E6" xlink:type="arc" />
    <link:label id="lab_us-gaap_IncreaseDecreaseInAccruedLiabilities_8D367A98E703517D197C85FBDDE98750_terseLabel_en-US" xlink:label="lab_us-gaap_IncreaseDecreaseInAccruedLiabilities_8D367A98E703517D197C85FBDDE98750" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Accrued expenses and other liabilities</link:label>
    <link:label id="lab_us-gaap_IncreaseDecreaseInAccruedLiabilities_8D367A98E703517D197C85FBDDE98750_label_en-US" xlink:label="lab_us-gaap_IncreaseDecreaseInAccruedLiabilities_8D367A98E703517D197C85FBDDE98750" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Increase (Decrease) in Accrued Liabilities</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_IncreaseDecreaseInAccruedLiabilities" xlink:label="loc_us-gaap_IncreaseDecreaseInAccruedLiabilities_8D367A98E703517D197C85FBDDE98750" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_IncreaseDecreaseInAccruedLiabilities_8D367A98E703517D197C85FBDDE98750" xlink:to="lab_us-gaap_IncreaseDecreaseInAccruedLiabilities_8D367A98E703517D197C85FBDDE98750" xlink:type="arc" />
    <link:label id="lab_us-gaap_NetCashProvidedByUsedInOperatingActivities_9EFCAF3ACC70A6FFBACF85FBDDE9F9AF_totalLabel_en-US" xlink:label="lab_us-gaap_NetCashProvidedByUsedInOperatingActivities_9EFCAF3ACC70A6FFBACF85FBDDE9F9AF" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Net cash provided by operating activities</link:label>
    <link:label id="lab_us-gaap_NetCashProvidedByUsedInOperatingActivities_9EFCAF3ACC70A6FFBACF85FBDDE9F9AF_label_en-US" xlink:label="lab_us-gaap_NetCashProvidedByUsedInOperatingActivities_9EFCAF3ACC70A6FFBACF85FBDDE9F9AF" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Net Cash Provided by (Used in) Operating Activities</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_NetCashProvidedByUsedInOperatingActivities" xlink:label="loc_us-gaap_NetCashProvidedByUsedInOperatingActivities_9EFCAF3ACC70A6FFBACF85FBDDE9F9AF" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_NetCashProvidedByUsedInOperatingActivities_9EFCAF3ACC70A6FFBACF85FBDDE9F9AF" xlink:to="lab_us-gaap_NetCashProvidedByUsedInOperatingActivities_9EFCAF3ACC70A6FFBACF85FBDDE9F9AF" xlink:type="arc" />
    <link:label id="lab_us-gaap_NetCashProvidedByUsedInInvestingActivitiesContinuingOperationsAbstract_EA244703B5393AA8904685FBDDE9BF65_terseLabel_en-US" xlink:label="lab_us-gaap_NetCashProvidedByUsedInInvestingActivitiesContinuingOperationsAbstract_EA244703B5393AA8904685FBDDE9BF65" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Cash flows from investing activities:</link:label>
    <link:label id="lab_us-gaap_NetCashProvidedByUsedInInvestingActivitiesContinuingOperationsAbstract_EA244703B5393AA8904685FBDDE9BF65_label_en-US" xlink:label="lab_us-gaap_NetCashProvidedByUsedInInvestingActivitiesContinuingOperationsAbstract_EA244703B5393AA8904685FBDDE9BF65" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Net Cash Provided by (Used in) Investing Activities, Continuing Operations [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_NetCashProvidedByUsedInInvestingActivitiesContinuingOperationsAbstract" xlink:label="loc_us-gaap_NetCashProvidedByUsedInInvestingActivitiesContinuingOperationsAbstract_EA244703B5393AA8904685FBDDE9BF65" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_NetCashProvidedByUsedInInvestingActivitiesContinuingOperationsAbstract_EA244703B5393AA8904685FBDDE9BF65" xlink:to="lab_us-gaap_NetCashProvidedByUsedInInvestingActivitiesContinuingOperationsAbstract_EA244703B5393AA8904685FBDDE9BF65" xlink:type="arc" />
    <link:label id="lab_us-gaap_PaymentsToAcquireBusinessesNetOfCashAcquired_01967027DD9C6F9CBF0E85FBDDE9BA36_negatedTerseLabel_en-US" xlink:label="lab_us-gaap_PaymentsToAcquireBusinessesNetOfCashAcquired_01967027DD9C6F9CBF0E85FBDDE9BA36" xlink:role="http://www.xbrl.org/2009/role/negatedTerseLabel" xlink:type="resource" xml:lang="en-US">Acquisition of King, net of cash acquired (see Note 14)</link:label>
    <link:label id="lab_us-gaap_PaymentsToAcquireBusinessesNetOfCashAcquired_01967027DD9C6F9CBF0E85FBDDE9BA36_label_en-US" xlink:label="lab_us-gaap_PaymentsToAcquireBusinessesNetOfCashAcquired_01967027DD9C6F9CBF0E85FBDDE9BA36" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Payments to Acquire Businesses, Net of Cash Acquired</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_PaymentsToAcquireBusinessesNetOfCashAcquired" xlink:label="loc_us-gaap_PaymentsToAcquireBusinessesNetOfCashAcquired_01967027DD9C6F9CBF0E85FBDDE9BA36" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_PaymentsToAcquireBusinessesNetOfCashAcquired_01967027DD9C6F9CBF0E85FBDDE9BA36" xlink:to="lab_us-gaap_PaymentsToAcquireBusinessesNetOfCashAcquired_01967027DD9C6F9CBF0E85FBDDE9BA36" xlink:type="arc" />
    <link:label id="lab_us-gaap_IncreaseDecreaseInRestrictedCash_9B662B339E4CEAD4800385FBDDE992F5_negatedTerseLabel_en-US" xlink:label="lab_us-gaap_IncreaseDecreaseInRestrictedCash_9B662B339E4CEAD4800385FBDDE992F5" xlink:role="http://www.xbrl.org/2009/role/negatedTerseLabel" xlink:type="resource" xml:lang="en-US">Release of cash in escrow</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_IncreaseDecreaseInRestrictedCash" xlink:label="loc_us-gaap_IncreaseDecreaseInRestrictedCash_9B662B339E4CEAD4800385FBDDE992F5" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_IncreaseDecreaseInRestrictedCash_9B662B339E4CEAD4800385FBDDE992F5" xlink:to="lab_us-gaap_IncreaseDecreaseInRestrictedCash_9B662B339E4CEAD4800385FBDDE992F5" xlink:type="arc" />
    <link:label id="lab_us-gaap_PaymentsToAcquirePropertyPlantAndEquipment_DEEDA20A099ACD90A21185FBDDE9A3A5_negatedLabel_en-US" xlink:label="lab_us-gaap_PaymentsToAcquirePropertyPlantAndEquipment_DEEDA20A099ACD90A21185FBDDE9A3A5" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Capital expenditures</link:label>
    <link:label id="lab_us-gaap_PaymentsToAcquirePropertyPlantAndEquipment_DEEDA20A099ACD90A21185FBDDE9A3A5_label_en-US" xlink:label="lab_us-gaap_PaymentsToAcquirePropertyPlantAndEquipment_DEEDA20A099ACD90A21185FBDDE9A3A5" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Payments to Acquire Property, Plant, and Equipment</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_PaymentsToAcquirePropertyPlantAndEquipment" xlink:label="loc_us-gaap_PaymentsToAcquirePropertyPlantAndEquipment_DEEDA20A099ACD90A21185FBDDE9A3A5" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_PaymentsToAcquirePropertyPlantAndEquipment_DEEDA20A099ACD90A21185FBDDE9A3A5" xlink:to="lab_us-gaap_PaymentsToAcquirePropertyPlantAndEquipment_DEEDA20A099ACD90A21185FBDDE9A3A5" xlink:type="arc" />
    <link:label id="lab_us-gaap_PaymentsForProceedsFromOtherInvestingActivities_780B1D4BA5C362F9738E85FBDDEA1145_negatedLabel_en-US" xlink:label="lab_us-gaap_PaymentsForProceedsFromOtherInvestingActivities_780B1D4BA5C362F9738E85FBDDEA1145" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Other investing activities</link:label>
    <link:label id="lab_us-gaap_PaymentsForProceedsFromOtherInvestingActivities_780B1D4BA5C362F9738E85FBDDEA1145_label_en-US" xlink:label="lab_us-gaap_PaymentsForProceedsFromOtherInvestingActivities_780B1D4BA5C362F9738E85FBDDEA1145" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Payments for (Proceeds from) Other Investing Activities</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_PaymentsForProceedsFromOtherInvestingActivities" xlink:label="loc_us-gaap_PaymentsForProceedsFromOtherInvestingActivities_780B1D4BA5C362F9738E85FBDDEA1145" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_PaymentsForProceedsFromOtherInvestingActivities_780B1D4BA5C362F9738E85FBDDEA1145" xlink:to="lab_us-gaap_PaymentsForProceedsFromOtherInvestingActivities_780B1D4BA5C362F9738E85FBDDEA1145" xlink:type="arc" />
    <link:label id="lab_us-gaap_NetCashProvidedByUsedInInvestingActivities_06853F0CECD4EF348CAA85FBDDEAB937_totalLabel_en-US" xlink:label="lab_us-gaap_NetCashProvidedByUsedInInvestingActivities_06853F0CECD4EF348CAA85FBDDEAB937" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Net cash used in investing activities</link:label>
    <link:label id="lab_us-gaap_NetCashProvidedByUsedInInvestingActivities_06853F0CECD4EF348CAA85FBDDEAB937_label_en-US" xlink:label="lab_us-gaap_NetCashProvidedByUsedInInvestingActivities_06853F0CECD4EF348CAA85FBDDEAB937" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Net Cash Provided by (Used in) Investing Activities</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_NetCashProvidedByUsedInInvestingActivities" xlink:label="loc_us-gaap_NetCashProvidedByUsedInInvestingActivities_06853F0CECD4EF348CAA85FBDDEAB937" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_NetCashProvidedByUsedInInvestingActivities_06853F0CECD4EF348CAA85FBDDEAB937" xlink:to="lab_us-gaap_NetCashProvidedByUsedInInvestingActivities_06853F0CECD4EF348CAA85FBDDEAB937" xlink:type="arc" />
    <link:label id="lab_us-gaap_NetCashProvidedByUsedInFinancingActivitiesContinuingOperationsAbstract_086B26AB8985768E8DEC85FBDDEA3293_terseLabel_en-US" xlink:label="lab_us-gaap_NetCashProvidedByUsedInFinancingActivitiesContinuingOperationsAbstract_086B26AB8985768E8DEC85FBDDEA3293" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Cash flows from financing activities:</link:label>
    <link:label id="lab_us-gaap_NetCashProvidedByUsedInFinancingActivitiesContinuingOperationsAbstract_086B26AB8985768E8DEC85FBDDEA3293_label_en-US" xlink:label="lab_us-gaap_NetCashProvidedByUsedInFinancingActivitiesContinuingOperationsAbstract_086B26AB8985768E8DEC85FBDDEA3293" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Net Cash Provided by (Used in) Financing Activities, Continuing Operations [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_NetCashProvidedByUsedInFinancingActivitiesContinuingOperationsAbstract" xlink:label="loc_us-gaap_NetCashProvidedByUsedInFinancingActivitiesContinuingOperationsAbstract_086B26AB8985768E8DEC85FBDDEA3293" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_NetCashProvidedByUsedInFinancingActivitiesContinuingOperationsAbstract_086B26AB8985768E8DEC85FBDDEA3293" xlink:to="lab_us-gaap_NetCashProvidedByUsedInFinancingActivitiesContinuingOperationsAbstract_086B26AB8985768E8DEC85FBDDEA3293" xlink:type="arc" />
    <link:label id="lab_us-gaap_ProceedsFromStockPlans_0C060B318CCE37534AB185FBDDEB412F_terseLabel_en-US" xlink:label="lab_us-gaap_ProceedsFromStockPlans_0C060B318CCE37534AB185FBDDEB412F" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Proceeds from issuance of common stock to employees</link:label>
    <link:label id="lab_us-gaap_ProceedsFromStockPlans_0C060B318CCE37534AB185FBDDEB412F_label_en-US" xlink:label="lab_us-gaap_ProceedsFromStockPlans_0C060B318CCE37534AB185FBDDEB412F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Proceeds from Stock Plans</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ProceedsFromStockPlans" xlink:label="loc_us-gaap_ProceedsFromStockPlans_0C060B318CCE37534AB185FBDDEB412F" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ProceedsFromStockPlans_0C060B318CCE37534AB185FBDDEB412F" xlink:to="lab_us-gaap_ProceedsFromStockPlans_0C060B318CCE37534AB185FBDDEB412F" xlink:type="arc" />
    <link:label id="lab_us-gaap_PaymentsRelatedToTaxWithholdingForShareBasedCompensation_D688C69A26BFE3985CC185FBDDEBBD06_negatedLabel_en-US" xlink:label="lab_us-gaap_PaymentsRelatedToTaxWithholdingForShareBasedCompensation_D688C69A26BFE3985CC185FBDDEBBD06" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Tax payment related to net share settlements on restricted stock units</link:label>
    <link:label id="lab_us-gaap_PaymentsRelatedToTaxWithholdingForShareBasedCompensation_D688C69A26BFE3985CC185FBDDEBBD06_label_en-US" xlink:label="lab_us-gaap_PaymentsRelatedToTaxWithholdingForShareBasedCompensation_D688C69A26BFE3985CC185FBDDEBBD06" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Payments Related to Tax Withholding for Share-based Compensation</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_PaymentsRelatedToTaxWithholdingForShareBasedCompensation" xlink:label="loc_us-gaap_PaymentsRelatedToTaxWithholdingForShareBasedCompensation_D688C69A26BFE3985CC185FBDDEBBD06" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_PaymentsRelatedToTaxWithholdingForShareBasedCompensation_D688C69A26BFE3985CC185FBDDEBBD06" xlink:to="lab_us-gaap_PaymentsRelatedToTaxWithholdingForShareBasedCompensation_D688C69A26BFE3985CC185FBDDEBBD06" xlink:type="arc" />
    <link:label id="lab_us-gaap_PaymentsOfDividendsCommonStock_F0767F78C6EF06D7A6CB85FBDDEB7593_negatedLabel_en-US" xlink:label="lab_us-gaap_PaymentsOfDividendsCommonStock_F0767F78C6EF06D7A6CB85FBDDEB7593" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Dividends paid</link:label>
    <link:label id="lab_us-gaap_PaymentsOfDividendsCommonStock_F0767F78C6EF06D7A6CB85FBDDEB7593_label_en-US" xlink:label="lab_us-gaap_PaymentsOfDividendsCommonStock_F0767F78C6EF06D7A6CB85FBDDEB7593" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Payments of Ordinary Dividends, Common Stock</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_PaymentsOfDividendsCommonStock" xlink:label="loc_us-gaap_PaymentsOfDividendsCommonStock_F0767F78C6EF06D7A6CB85FBDDEB7593" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_PaymentsOfDividendsCommonStock_F0767F78C6EF06D7A6CB85FBDDEB7593" xlink:to="lab_us-gaap_PaymentsOfDividendsCommonStock_F0767F78C6EF06D7A6CB85FBDDEB7593" xlink:type="arc" />
    <link:label id="lab_us-gaap_ProceedsFromIssuanceOfLongTermDebt_E08275390342A84E52B485FBDDEB83F0_terseLabel_en-US" xlink:label="lab_us-gaap_ProceedsFromIssuanceOfLongTermDebt_E08275390342A84E52B485FBDDEB83F0" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Proceeds from debt issuances, net of discounts</link:label>
    <link:label id="lab_us-gaap_ProceedsFromIssuanceOfLongTermDebt_E08275390342A84E52B485FBDDEB83F0_label_en-US" xlink:label="lab_us-gaap_ProceedsFromIssuanceOfLongTermDebt_E08275390342A84E52B485FBDDEB83F0" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Proceeds from Issuance of Long-term Debt</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ProceedsFromIssuanceOfLongTermDebt" xlink:label="loc_us-gaap_ProceedsFromIssuanceOfLongTermDebt_E08275390342A84E52B485FBDDEB83F0" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ProceedsFromIssuanceOfLongTermDebt_E08275390342A84E52B485FBDDEB83F0" xlink:to="lab_us-gaap_ProceedsFromIssuanceOfLongTermDebt_E08275390342A84E52B485FBDDEB83F0" xlink:type="arc" />
    <link:label id="lab_us-gaap_RepaymentsOfLongTermDebt_51DB4BBDCA43E9E76A3885FBDDEBF1CA_negatedLabel_en-US" xlink:label="lab_us-gaap_RepaymentsOfLongTermDebt_51DB4BBDCA43E9E76A3885FBDDEBF1CA" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Repayment of long-term debt</link:label>
    <link:label id="lab_us-gaap_RepaymentsOfLongTermDebt_51DB4BBDCA43E9E76A3885FBDDEBF1CA_label_en-US" xlink:label="lab_us-gaap_RepaymentsOfLongTermDebt_51DB4BBDCA43E9E76A3885FBDDEBF1CA" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Repayments of Long-term Debt</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_RepaymentsOfLongTermDebt" xlink:label="loc_us-gaap_RepaymentsOfLongTermDebt_51DB4BBDCA43E9E76A3885FBDDEBF1CA" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_RepaymentsOfLongTermDebt_51DB4BBDCA43E9E76A3885FBDDEBF1CA" xlink:to="lab_us-gaap_RepaymentsOfLongTermDebt_51DB4BBDCA43E9E76A3885FBDDEBF1CA" xlink:type="arc" />
    <link:label id="lab_us-gaap_PaymentsOfFinancingCosts_D7AFADE27CE710121BA585FBDDEBCFD9_negatedTerseLabel_en-US" xlink:label="lab_us-gaap_PaymentsOfFinancingCosts_D7AFADE27CE710121BA585FBDDEBCFD9" xlink:role="http://www.xbrl.org/2009/role/negatedTerseLabel" xlink:type="resource" xml:lang="en-US">Debt financing costs related to debt issuances</link:label>
    <link:label id="lab_us-gaap_PaymentsOfFinancingCosts_D7AFADE27CE710121BA585FBDDEBCFD9_label_en-US" xlink:label="lab_us-gaap_PaymentsOfFinancingCosts_D7AFADE27CE710121BA585FBDDEBCFD9" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Payments of Financing Costs</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_PaymentsOfFinancingCosts" xlink:label="loc_us-gaap_PaymentsOfFinancingCosts_D7AFADE27CE710121BA585FBDDEBCFD9" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_PaymentsOfFinancingCosts_D7AFADE27CE710121BA585FBDDEBCFD9" xlink:to="lab_us-gaap_PaymentsOfFinancingCosts_D7AFADE27CE710121BA585FBDDEBCFD9" xlink:type="arc" />
    <link:label id="lab_us-gaap_NetCashProvidedByUsedInFinancingActivities_03481C15359CF799282985FBDDEB35D9_totalLabel_en-US" xlink:label="lab_us-gaap_NetCashProvidedByUsedInFinancingActivities_03481C15359CF799282985FBDDEB35D9" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Net cash (used in) provided by financing activities</link:label>
    <link:label id="lab_us-gaap_NetCashProvidedByUsedInFinancingActivities_03481C15359CF799282985FBDDEB35D9_label_en-US" xlink:label="lab_us-gaap_NetCashProvidedByUsedInFinancingActivities_03481C15359CF799282985FBDDEB35D9" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Net Cash Provided by (Used in) Financing Activities</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_NetCashProvidedByUsedInFinancingActivities" xlink:label="loc_us-gaap_NetCashProvidedByUsedInFinancingActivities_03481C15359CF799282985FBDDEB35D9" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_NetCashProvidedByUsedInFinancingActivities_03481C15359CF799282985FBDDEB35D9" xlink:to="lab_us-gaap_NetCashProvidedByUsedInFinancingActivities_03481C15359CF799282985FBDDEB35D9" xlink:type="arc" />
    <link:label id="lab_us-gaap_EffectOfExchangeRateOnCashAndCashEquivalentsContinuingOperations_5E4E5198A53586A0984785FBDDEBC9ED_terseLabel_en-US" xlink:label="lab_us-gaap_EffectOfExchangeRateOnCashAndCashEquivalentsContinuingOperations_5E4E5198A53586A0984785FBDDEBC9ED" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Effect of foreign exchange rate changes on cash and cash equivalents</link:label>
    <link:label id="lab_us-gaap_EffectOfExchangeRateOnCashAndCashEquivalentsContinuingOperations_5E4E5198A53586A0984785FBDDEBC9ED_label_en-US" xlink:label="lab_us-gaap_EffectOfExchangeRateOnCashAndCashEquivalentsContinuingOperations_5E4E5198A53586A0984785FBDDEBC9ED" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Effect of Exchange Rate on Cash and Cash Equivalents, Continuing Operations</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_EffectOfExchangeRateOnCashAndCashEquivalentsContinuingOperations" xlink:label="loc_us-gaap_EffectOfExchangeRateOnCashAndCashEquivalentsContinuingOperations_5E4E5198A53586A0984785FBDDEBC9ED" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_EffectOfExchangeRateOnCashAndCashEquivalentsContinuingOperations_5E4E5198A53586A0984785FBDDEBC9ED" xlink:to="lab_us-gaap_EffectOfExchangeRateOnCashAndCashEquivalentsContinuingOperations_5E4E5198A53586A0984785FBDDEBC9ED" xlink:type="arc" />
    <link:label id="lab_us-gaap_CashAndCashEquivalentsPeriodIncreaseDecrease_1D08BD9DFD97ED30705085FBDDEB5524_totalLabel_en-US" xlink:label="lab_us-gaap_CashAndCashEquivalentsPeriodIncreaseDecrease_1D08BD9DFD97ED30705085FBDDEB5524" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Net increase in cash and cash equivalents</link:label>
    <link:label id="lab_us-gaap_CashAndCashEquivalentsPeriodIncreaseDecrease_1D08BD9DFD97ED30705085FBDDEB5524_label_en-US" xlink:label="lab_us-gaap_CashAndCashEquivalentsPeriodIncreaseDecrease_1D08BD9DFD97ED30705085FBDDEB5524" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Cash and Cash Equivalents, Period Increase (Decrease)</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_CashAndCashEquivalentsPeriodIncreaseDecrease" xlink:label="loc_us-gaap_CashAndCashEquivalentsPeriodIncreaseDecrease_1D08BD9DFD97ED30705085FBDDEB5524" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_CashAndCashEquivalentsPeriodIncreaseDecrease_1D08BD9DFD97ED30705085FBDDEB5524" xlink:to="lab_us-gaap_CashAndCashEquivalentsPeriodIncreaseDecrease_1D08BD9DFD97ED30705085FBDDEB5524" xlink:type="arc" />
    <link:label id="lab_us-gaap_CashAndCashEquivalentsAtCarryingValue_1221E2F8B76404F7EC2085FBDDEB6B07_periodStartLabel_en-US" xlink:label="lab_us-gaap_CashAndCashEquivalentsAtCarryingValue_1221E2F8B76404F7EC2085FBDDEB6B07" xlink:role="http://www.xbrl.org/2003/role/periodStartLabel" xlink:type="resource" xml:lang="en-US">Cash and cash equivalents at beginning of period</link:label>
    <link:label id="lab_us-gaap_CashAndCashEquivalentsAtCarryingValue_1221E2F8B76404F7EC2085FBDDEB6B07_label_en-US" xlink:label="lab_us-gaap_CashAndCashEquivalentsAtCarryingValue_1221E2F8B76404F7EC2085FBDDEB6B07" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Cash and Cash Equivalents, at Carrying Value</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_CashAndCashEquivalentsAtCarryingValue" xlink:label="loc_us-gaap_CashAndCashEquivalentsAtCarryingValue_1221E2F8B76404F7EC2085FBDDEB6B07" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_CashAndCashEquivalentsAtCarryingValue_1221E2F8B76404F7EC2085FBDDEB6B07" xlink:to="lab_us-gaap_CashAndCashEquivalentsAtCarryingValue_1221E2F8B76404F7EC2085FBDDEB6B07" xlink:type="arc" />
    <link:label id="lab_us-gaap_CashAndCashEquivalentsAtCarryingValue_5AA841B07A3091668FCA85FBDDEBA978_periodEndLabel_en-US" xlink:label="lab_us-gaap_CashAndCashEquivalentsAtCarryingValue_5AA841B07A3091668FCA85FBDDEBA978" xlink:role="http://www.xbrl.org/2003/role/periodEndLabel" xlink:type="resource" xml:lang="en-US">Cash and cash equivalents at end of period</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_CashAndCashEquivalentsAtCarryingValue" xlink:label="loc_us-gaap_CashAndCashEquivalentsAtCarryingValue_5AA841B07A3091668FCA85FBDDEBA978" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_CashAndCashEquivalentsAtCarryingValue_5AA841B07A3091668FCA85FBDDEBA978" xlink:to="lab_us-gaap_CashAndCashEquivalentsAtCarryingValue_5AA841B07A3091668FCA85FBDDEBA978" xlink:type="arc" />
    <link:label id="lab_us-gaap_FairValueByMeasurementFrequencyAxis_401BF7F6CB73EAAFCF20B34C7F95D4D3_terseLabel_en-US" xlink:label="lab_us-gaap_FairValueByMeasurementFrequencyAxis_401BF7F6CB73EAAFCF20B34C7F95D4D3" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Measurement Frequency [Axis]</link:label>
    <link:label id="lab_us-gaap_FairValueByMeasurementFrequencyAxis_401BF7F6CB73EAAFCF20B34C7F95D4D3_label_en-US" xlink:label="lab_us-gaap_FairValueByMeasurementFrequencyAxis_401BF7F6CB73EAAFCF20B34C7F95D4D3" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Measurement Frequency [Axis]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_FairValueByMeasurementFrequencyAxis" xlink:label="loc_us-gaap_FairValueByMeasurementFrequencyAxis_401BF7F6CB73EAAFCF20B34C7F95D4D3" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FairValueByMeasurementFrequencyAxis_401BF7F6CB73EAAFCF20B34C7F95D4D3" xlink:to="lab_us-gaap_FairValueByMeasurementFrequencyAxis_401BF7F6CB73EAAFCF20B34C7F95D4D3" xlink:type="arc" />
    <link:label id="lab_us-gaap_FairValueMeasurementFrequencyDomain_108F91A4CBC643DAA57DB34C7F9504F7_terseLabel_en-US" xlink:label="lab_us-gaap_FairValueMeasurementFrequencyDomain_108F91A4CBC643DAA57DB34C7F9504F7" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Fair Value, Measurement Frequency [Domain]</link:label>
    <link:label id="lab_us-gaap_FairValueMeasurementFrequencyDomain_108F91A4CBC643DAA57DB34C7F9504F7_label_en-US" xlink:label="lab_us-gaap_FairValueMeasurementFrequencyDomain_108F91A4CBC643DAA57DB34C7F9504F7" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Fair Value, Measurement Frequency [Domain]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_FairValueMeasurementFrequencyDomain" xlink:label="loc_us-gaap_FairValueMeasurementFrequencyDomain_108F91A4CBC643DAA57DB34C7F9504F7" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FairValueMeasurementFrequencyDomain_108F91A4CBC643DAA57DB34C7F9504F7" xlink:to="lab_us-gaap_FairValueMeasurementFrequencyDomain_108F91A4CBC643DAA57DB34C7F9504F7" xlink:type="arc" />
    <link:label id="lab_us-gaap_FairValueMeasurementsNonrecurringMember_747CB2C81744CBB3FA6EB34C7F959434_terseLabel_en-US" xlink:label="lab_us-gaap_FairValueMeasurementsNonrecurringMember_747CB2C81744CBB3FA6EB34C7F959434" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Nonrecurring</link:label>
    <link:label id="lab_us-gaap_FairValueMeasurementsNonrecurringMember_747CB2C81744CBB3FA6EB34C7F959434_label_en-US" xlink:label="lab_us-gaap_FairValueMeasurementsNonrecurringMember_747CB2C81744CBB3FA6EB34C7F959434" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Fair Value, Measurements, Nonrecurring [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_FairValueMeasurementsNonrecurringMember" xlink:label="loc_us-gaap_FairValueMeasurementsNonrecurringMember_747CB2C81744CBB3FA6EB34C7F959434" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FairValueMeasurementsNonrecurringMember_747CB2C81744CBB3FA6EB34C7F959434" xlink:to="lab_us-gaap_FairValueMeasurementsNonrecurringMember_747CB2C81744CBB3FA6EB34C7F959434" xlink:type="arc" />
    <link:label id="lab_us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisLineItems_666EA69305B060E9B2BFB34C7F95B3DA_verboseLabel_en-US" xlink:label="lab_us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisLineItems_666EA69305B060E9B2BFB34C7F95B3DA" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Fair Value Measurements on a Non-Recurring Basis [Line Items]</link:label>
    <link:label id="lab_us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisLineItems_666EA69305B060E9B2BFB34C7F95B3DA_label_en-US" xlink:label="lab_us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisLineItems_666EA69305B060E9B2BFB34C7F95B3DA" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisLineItems" xlink:label="loc_us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisLineItems_666EA69305B060E9B2BFB34C7F95B3DA" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisLineItems_666EA69305B060E9B2BFB34C7F95B3DA" xlink:to="lab_us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisLineItems_666EA69305B060E9B2BFB34C7F95B3DA" xlink:type="arc" />
    <link:label id="lab_us-gaap_AssetImpairmentCharges_78D5B8AC03151FE480D6B34C7F957192_terseLabel_en-US" xlink:label="lab_us-gaap_AssetImpairmentCharges_78D5B8AC03151FE480D6B34C7F957192" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Asset Impairment Charges</link:label>
    <link:label id="lab_us-gaap_AssetImpairmentCharges_78D5B8AC03151FE480D6B34C7F957192_label_en-US" xlink:label="lab_us-gaap_AssetImpairmentCharges_78D5B8AC03151FE480D6B34C7F957192" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Asset Impairment Charges</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_AssetImpairmentCharges" xlink:label="loc_us-gaap_AssetImpairmentCharges_78D5B8AC03151FE480D6B34C7F957192" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AssetImpairmentCharges_78D5B8AC03151FE480D6B34C7F957192" xlink:to="lab_us-gaap_AssetImpairmentCharges_78D5B8AC03151FE480D6B34C7F957192" xlink:type="arc" />
    <link:label id="lab_us-gaap_MaturitiesOfLongTermDebtAbstract_3A2591EA708CFF9B27B09EE01071A629_terseLabel_en-US" xlink:label="lab_us-gaap_MaturitiesOfLongTermDebtAbstract_3A2591EA708CFF9B27B09EE01071A629" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Maturities of Long-term Debt [Abstract]</link:label>
    <link:label id="lab_us-gaap_MaturitiesOfLongTermDebtAbstract_3A2591EA708CFF9B27B09EE01071A629_label_en-US" xlink:label="lab_us-gaap_MaturitiesOfLongTermDebtAbstract_3A2591EA708CFF9B27B09EE01071A629" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Maturities of Long-term Debt [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_MaturitiesOfLongTermDebtAbstract" xlink:label="loc_us-gaap_MaturitiesOfLongTermDebtAbstract_3A2591EA708CFF9B27B09EE01071A629" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_MaturitiesOfLongTermDebtAbstract_3A2591EA708CFF9B27B09EE01071A629" xlink:to="lab_us-gaap_MaturitiesOfLongTermDebtAbstract_3A2591EA708CFF9B27B09EE01071A629" xlink:type="arc" />
    <link:label id="lab_us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalRemainderOfFiscalYear_38B282EB0F10A3B015D19EE01071DB7F_terseLabel_en-US" xlink:label="lab_us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalRemainderOfFiscalYear_38B282EB0F10A3B015D19EE01071DB7F" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">2017 (remaining six months)</link:label>
    <link:label id="lab_us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalRemainderOfFiscalYear_38B282EB0F10A3B015D19EE01071DB7F_label_en-US" xlink:label="lab_us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalRemainderOfFiscalYear_38B282EB0F10A3B015D19EE01071DB7F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Long-term Debt, Maturities, Repayments of Principal, Remainder of Fiscal Year</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalRemainderOfFiscalYear" xlink:label="loc_us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalRemainderOfFiscalYear_38B282EB0F10A3B015D19EE01071DB7F" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalRemainderOfFiscalYear_38B282EB0F10A3B015D19EE01071DB7F" xlink:to="lab_us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalRemainderOfFiscalYear_38B282EB0F10A3B015D19EE01071DB7F" xlink:type="arc" />
    <link:label id="lab_us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalInYearTwo_79EFF177448EF618CA389EE010716188_terseLabel_en-US" xlink:label="lab_us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalInYearTwo_79EFF177448EF618CA389EE010716188" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">2018</link:label>
    <link:label id="lab_us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalInYearTwo_79EFF177448EF618CA389EE010716188_label_en-US" xlink:label="lab_us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalInYearTwo_79EFF177448EF618CA389EE010716188" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Long-term Debt, Maturities, Repayments of Principal in Year Two</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalInYearTwo" xlink:label="loc_us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalInYearTwo_79EFF177448EF618CA389EE010716188" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalInYearTwo_79EFF177448EF618CA389EE010716188" xlink:to="lab_us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalInYearTwo_79EFF177448EF618CA389EE010716188" xlink:type="arc" />
    <link:label id="lab_us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalInYearThree_CA7E36388D07862B2E1D9EE01071EBD6_terseLabel_en-US" xlink:label="lab_us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalInYearThree_CA7E36388D07862B2E1D9EE01071EBD6" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">2019</link:label>
    <link:label id="lab_us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalInYearThree_CA7E36388D07862B2E1D9EE01071EBD6_label_en-US" xlink:label="lab_us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalInYearThree_CA7E36388D07862B2E1D9EE01071EBD6" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Long-term Debt, Maturities, Repayments of Principal in Year Three</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalInYearThree" xlink:label="loc_us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalInYearThree_CA7E36388D07862B2E1D9EE01071EBD6" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalInYearThree_CA7E36388D07862B2E1D9EE01071EBD6" xlink:to="lab_us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalInYearThree_CA7E36388D07862B2E1D9EE01071EBD6" xlink:type="arc" />
    <link:label id="lab_us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalInYearFour_EA2DD663A54F07DD5CA39EE010713548_terseLabel_en-US" xlink:label="lab_us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalInYearFour_EA2DD663A54F07DD5CA39EE010713548" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">2020</link:label>
    <link:label id="lab_us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalInYearFour_EA2DD663A54F07DD5CA39EE010713548_label_en-US" xlink:label="lab_us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalInYearFour_EA2DD663A54F07DD5CA39EE010713548" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Long-term Debt, Maturities, Repayments of Principal in Year Four</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalInYearFour" xlink:label="loc_us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalInYearFour_EA2DD663A54F07DD5CA39EE010713548" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalInYearFour_EA2DD663A54F07DD5CA39EE010713548" xlink:to="lab_us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalInYearFour_EA2DD663A54F07DD5CA39EE010713548" xlink:type="arc" />
    <link:label id="lab_us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalInYearFive_E56C06125439895EA4DC9EE01071F65B_terseLabel_en-US" xlink:label="lab_us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalInYearFive_E56C06125439895EA4DC9EE01071F65B" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">2021</link:label>
    <link:label id="lab_us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalInYearFive_E56C06125439895EA4DC9EE01071F65B_label_en-US" xlink:label="lab_us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalInYearFive_E56C06125439895EA4DC9EE01071F65B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Long-term Debt, Maturities, Repayments of Principal in Year Five</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalInYearFive" xlink:label="loc_us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalInYearFive_E56C06125439895EA4DC9EE01071F65B" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalInYearFive_E56C06125439895EA4DC9EE01071F65B" xlink:to="lab_us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalInYearFive_E56C06125439895EA4DC9EE01071F65B" xlink:type="arc" />
    <link:label id="lab_us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalAfterYearFive_8B8F0A2C094CEAAAA13C9EE01071BD94_terseLabel_en-US" xlink:label="lab_us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalAfterYearFive_8B8F0A2C094CEAAAA13C9EE01071BD94" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Thereafter</link:label>
    <link:label id="lab_us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalAfterYearFive_8B8F0A2C094CEAAAA13C9EE01071BD94_label_en-US" xlink:label="lab_us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalAfterYearFive_8B8F0A2C094CEAAAA13C9EE01071BD94" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Long-term Debt, Maturities, Repayments of Principal after Year Five</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalAfterYearFive" xlink:label="loc_us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalAfterYearFive_8B8F0A2C094CEAAAA13C9EE01071BD94" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalAfterYearFive_8B8F0A2C094CEAAAA13C9EE01071BD94" xlink:to="lab_us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalAfterYearFive_8B8F0A2C094CEAAAA13C9EE01071BD94" xlink:type="arc" />
    <link:label id="lab_us-gaap_DebtInstrumentCarryingAmount_B3E76AD5B929610F59B79EE0107167FA_totalLabel_en-US" xlink:label="lab_us-gaap_DebtInstrumentCarryingAmount_B3E76AD5B929610F59B79EE0107167FA" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Gross Carrying Amount</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_DebtInstrumentCarryingAmount" xlink:label="loc_us-gaap_DebtInstrumentCarryingAmount_B3E76AD5B929610F59B79EE0107167FA" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DebtInstrumentCarryingAmount_B3E76AD5B929610F59B79EE0107167FA" xlink:to="lab_us-gaap_DebtInstrumentCarryingAmount_B3E76AD5B929610F59B79EE0107167FA" xlink:type="arc" />
    <link:label id="lab_us-gaap_OrganizationConsolidationAndPresentationOfFinancialStatementsAbstract_2FDA1B41C25AD4AAB2977A6BB3512A3F_label_en-US" xlink:label="lab_us-gaap_OrganizationConsolidationAndPresentationOfFinancialStatementsAbstract_2FDA1B41C25AD4AAB2977A6BB3512A3F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Organization, Consolidation and Presentation of Financial Statements [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_OrganizationConsolidationAndPresentationOfFinancialStatementsAbstract" xlink:label="loc_us-gaap_OrganizationConsolidationAndPresentationOfFinancialStatementsAbstract_2FDA1B41C25AD4AAB2977A6BB3512A3F" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OrganizationConsolidationAndPresentationOfFinancialStatementsAbstract_2FDA1B41C25AD4AAB2977A6BB3512A3F" xlink:to="lab_us-gaap_OrganizationConsolidationAndPresentationOfFinancialStatementsAbstract_2FDA1B41C25AD4AAB2977A6BB3512A3F" xlink:type="arc" />
    <link:label id="lab_us-gaap_ConsolidationPolicyTextBlock_EDA0F36BABCC52F9B90E7A6BB351E74F_terseLabel_en-US" xlink:label="lab_us-gaap_ConsolidationPolicyTextBlock_EDA0F36BABCC52F9B90E7A6BB351E74F" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Basis of Consolidation and Presentation</link:label>
    <link:label id="lab_us-gaap_ConsolidationPolicyTextBlock_EDA0F36BABCC52F9B90E7A6BB351E74F_label_en-US" xlink:label="lab_us-gaap_ConsolidationPolicyTextBlock_EDA0F36BABCC52F9B90E7A6BB351E74F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Consolidation, Policy [Policy Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ConsolidationPolicyTextBlock" xlink:label="loc_us-gaap_ConsolidationPolicyTextBlock_EDA0F36BABCC52F9B90E7A6BB351E74F" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ConsolidationPolicyTextBlock_EDA0F36BABCC52F9B90E7A6BB351E74F" xlink:to="lab_us-gaap_ConsolidationPolicyTextBlock_EDA0F36BABCC52F9B90E7A6BB351E74F" xlink:type="arc" />
    <link:label id="lab_us-gaap_NewAccountingPronouncementsPolicyPolicyTextBlock_18BCB98A14CE1C3D62A37A6BB3510FDB_terseLabel_en-US" xlink:label="lab_us-gaap_NewAccountingPronouncementsPolicyPolicyTextBlock_18BCB98A14CE1C3D62A37A6BB3510FDB" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Recently Issued Accounting Pronouncements</link:label>
    <link:label id="lab_us-gaap_NewAccountingPronouncementsPolicyPolicyTextBlock_18BCB98A14CE1C3D62A37A6BB3510FDB_label_en-US" xlink:label="lab_us-gaap_NewAccountingPronouncementsPolicyPolicyTextBlock_18BCB98A14CE1C3D62A37A6BB3510FDB" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">New Accounting Pronouncements, Policy [Policy Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_NewAccountingPronouncementsPolicyPolicyTextBlock" xlink:label="loc_us-gaap_NewAccountingPronouncementsPolicyPolicyTextBlock_18BCB98A14CE1C3D62A37A6BB3510FDB" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_NewAccountingPronouncementsPolicyPolicyTextBlock_18BCB98A14CE1C3D62A37A6BB3510FDB" xlink:to="lab_us-gaap_NewAccountingPronouncementsPolicyPolicyTextBlock_18BCB98A14CE1C3D62A37A6BB3510FDB" xlink:type="arc" />
    <link:label id="lab_us-gaap_FairValueAssetsMeasuredOnRecurringAndNonrecurringBasisTableTextBlock_934955B95A9F0DF6C3C06054071F9472_terseLabel_en-US" xlink:label="lab_us-gaap_FairValueAssetsMeasuredOnRecurringAndNonrecurringBasisTableTextBlock_934955B95A9F0DF6C3C06054071F9472" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Fair value, assets measured on a recurring and/or non-recurring basis</link:label>
    <link:label id="lab_us-gaap_FairValueAssetsMeasuredOnRecurringAndNonrecurringBasisTableTextBlock_934955B95A9F0DF6C3C06054071F9472_label_en-US" xlink:label="lab_us-gaap_FairValueAssetsMeasuredOnRecurringAndNonrecurringBasisTableTextBlock_934955B95A9F0DF6C3C06054071F9472" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Fair Value, Assets Measured on Recurring and Nonrecurring Basis [Table Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_FairValueAssetsMeasuredOnRecurringAndNonrecurringBasisTableTextBlock" xlink:label="loc_us-gaap_FairValueAssetsMeasuredOnRecurringAndNonrecurringBasisTableTextBlock_934955B95A9F0DF6C3C06054071F9472" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FairValueAssetsMeasuredOnRecurringAndNonrecurringBasisTableTextBlock_934955B95A9F0DF6C3C06054071F9472" xlink:to="lab_us-gaap_FairValueAssetsMeasuredOnRecurringAndNonrecurringBasisTableTextBlock_934955B95A9F0DF6C3C06054071F9472" xlink:type="arc" />
    <link:label id="lab_atvi_ScheduleOfFiniteLivedAndIndefiniteLivedIntangibleAssetsByMajorClassTable_158F5A3DA836287384C84D4835B2CF55_terseLabel_en-US" xlink:label="lab_atvi_ScheduleOfFiniteLivedAndIndefiniteLivedIntangibleAssetsByMajorClassTable_158F5A3DA836287384C84D4835B2CF55" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Schedule of Finite Lived and Indefinite Lived Intangible Assets by Major Class [Table]</link:label>
    <link:label id="lab_atvi_ScheduleOfFiniteLivedAndIndefiniteLivedIntangibleAssetsByMajorClassTable_158F5A3DA836287384C84D4835B2CF55_label_en-US" xlink:label="lab_atvi_ScheduleOfFiniteLivedAndIndefiniteLivedIntangibleAssetsByMajorClassTable_158F5A3DA836287384C84D4835B2CF55" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Schedule of Finite Lived and Indefinite Lived Intangible Assets by Major Class [Table]</link:label>
    <link:label id="lab_atvi_ScheduleOfFiniteLivedAndIndefiniteLivedIntangibleAssetsByMajorClassTable_158F5A3DA836287384C84D4835B2CF55_documentation_en-US" xlink:label="lab_atvi_ScheduleOfFiniteLivedAndIndefiniteLivedIntangibleAssetsByMajorClassTable_158F5A3DA836287384C84D4835B2CF55" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Disclosure of the details of intangible assets subject to amortization and not subject to amortization, excluding goodwill, in total and by major class. A major class is composed of intangible assets that can be grouped together because they are similar, either by their nature or by their use in the operations of the company.</link:label>
    <link:loc xlink:href="atvi-20170630.xsd#atvi_ScheduleOfFiniteLivedAndIndefiniteLivedIntangibleAssetsByMajorClassTable" xlink:label="loc_atvi_ScheduleOfFiniteLivedAndIndefiniteLivedIntangibleAssetsByMajorClassTable_158F5A3DA836287384C84D4835B2CF55" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_atvi_ScheduleOfFiniteLivedAndIndefiniteLivedIntangibleAssetsByMajorClassTable_158F5A3DA836287384C84D4835B2CF55" xlink:to="lab_atvi_ScheduleOfFiniteLivedAndIndefiniteLivedIntangibleAssetsByMajorClassTable_158F5A3DA836287384C84D4835B2CF55" xlink:type="arc" />
    <link:label id="lab_us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis_23FCB15D71D387EAD1EC4D4835B297E4_terseLabel_en-US" xlink:label="lab_us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis_23FCB15D71D387EAD1EC4D4835B297E4" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Finite-Lived Intangible Assets by Major Class [Axis]</link:label>
    <link:label id="lab_us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis_23FCB15D71D387EAD1EC4D4835B297E4_label_en-US" xlink:label="lab_us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis_23FCB15D71D387EAD1EC4D4835B297E4" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Finite-Lived Intangible Assets by Major Class [Axis]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis" xlink:label="loc_us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis_23FCB15D71D387EAD1EC4D4835B297E4" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis_23FCB15D71D387EAD1EC4D4835B297E4" xlink:to="lab_us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis_23FCB15D71D387EAD1EC4D4835B297E4" xlink:type="arc" />
    <link:label id="lab_us-gaap_FiniteLivedIntangibleAssetsMajorClassNameDomain_2341FCFA4453C7FE85A14D4835B269BA_terseLabel_en-US" xlink:label="lab_us-gaap_FiniteLivedIntangibleAssetsMajorClassNameDomain_2341FCFA4453C7FE85A14D4835B269BA" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Finite-Lived Intangible Assets, Major Class Name [Domain]</link:label>
    <link:label id="lab_us-gaap_FiniteLivedIntangibleAssetsMajorClassNameDomain_2341FCFA4453C7FE85A14D4835B269BA_label_en-US" xlink:label="lab_us-gaap_FiniteLivedIntangibleAssetsMajorClassNameDomain_2341FCFA4453C7FE85A14D4835B269BA" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Finite-Lived Intangible Assets, Major Class Name [Domain]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_FiniteLivedIntangibleAssetsMajorClassNameDomain" xlink:label="loc_us-gaap_FiniteLivedIntangibleAssetsMajorClassNameDomain_2341FCFA4453C7FE85A14D4835B269BA" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FiniteLivedIntangibleAssetsMajorClassNameDomain_2341FCFA4453C7FE85A14D4835B269BA" xlink:to="lab_us-gaap_FiniteLivedIntangibleAssetsMajorClassNameDomain_2341FCFA4453C7FE85A14D4835B269BA" xlink:type="arc" />
    <link:label id="lab_atvi_InternallyDevelopedFranchisesMember_5420FA2C0C4EB6A1476D4D4835B32244_terseLabel_en-US" xlink:label="lab_atvi_InternallyDevelopedFranchisesMember_5420FA2C0C4EB6A1476D4D4835B32244" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Internally-developed franchises</link:label>
    <link:label id="lab_atvi_InternallyDevelopedFranchisesMember_5420FA2C0C4EB6A1476D4D4835B32244_label_en-US" xlink:label="lab_atvi_InternallyDevelopedFranchisesMember_5420FA2C0C4EB6A1476D4D4835B32244" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Internally Developed Franchises [Member]</link:label>
    <link:label id="lab_atvi_InternallyDevelopedFranchisesMember_5420FA2C0C4EB6A1476D4D4835B32244_documentation_en-US" xlink:label="lab_atvi_InternallyDevelopedFranchisesMember_5420FA2C0C4EB6A1476D4D4835B32244" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">The cost of development of franchises by the entity.</link:label>
    <link:loc xlink:href="atvi-20170630.xsd#atvi_InternallyDevelopedFranchisesMember" xlink:label="loc_atvi_InternallyDevelopedFranchisesMember_5420FA2C0C4EB6A1476D4D4835B32244" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_atvi_InternallyDevelopedFranchisesMember_5420FA2C0C4EB6A1476D4D4835B32244" xlink:to="lab_atvi_InternallyDevelopedFranchisesMember_5420FA2C0C4EB6A1476D4D4835B32244" xlink:type="arc" />
    <link:label id="lab_atvi_DevelopedSoftwareMember_C6E4C75E2911F1B69DF24D4835B3C5EC_terseLabel_en-US" xlink:label="lab_atvi_DevelopedSoftwareMember_C6E4C75E2911F1B69DF24D4835B3C5EC" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Developed software</link:label>
    <link:label id="lab_atvi_DevelopedSoftwareMember_C6E4C75E2911F1B69DF24D4835B3C5EC_label_en-US" xlink:label="lab_atvi_DevelopedSoftwareMember_C6E4C75E2911F1B69DF24D4835B3C5EC" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">DevelopedSoftware [Member]</link:label>
    <link:label id="lab_atvi_DevelopedSoftwareMember_C6E4C75E2911F1B69DF24D4835B3C5EC_documentation_en-US" xlink:label="lab_atvi_DevelopedSoftwareMember_C6E4C75E2911F1B69DF24D4835B3C5EC" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Developed Software acquired.</link:label>
    <link:loc xlink:href="atvi-20170630.xsd#atvi_DevelopedSoftwareMember" xlink:label="loc_atvi_DevelopedSoftwareMember_C6E4C75E2911F1B69DF24D4835B3C5EC" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_atvi_DevelopedSoftwareMember_C6E4C75E2911F1B69DF24D4835B3C5EC" xlink:to="lab_atvi_DevelopedSoftwareMember_C6E4C75E2911F1B69DF24D4835B3C5EC" xlink:type="arc" />
    <link:label id="lab_us-gaap_CustomerRelatedIntangibleAssetsMember_05E9BCB4E8FD46B2EE9E4D4835B48F38_terseLabel_en-US" xlink:label="lab_us-gaap_CustomerRelatedIntangibleAssetsMember_05E9BCB4E8FD46B2EE9E4D4835B48F38" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Customer base</link:label>
    <link:label id="lab_us-gaap_CustomerRelatedIntangibleAssetsMember_05E9BCB4E8FD46B2EE9E4D4835B48F38_label_en-US" xlink:label="lab_us-gaap_CustomerRelatedIntangibleAssetsMember_05E9BCB4E8FD46B2EE9E4D4835B48F38" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Customer-Related Intangible Assets [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_CustomerRelatedIntangibleAssetsMember" xlink:label="loc_us-gaap_CustomerRelatedIntangibleAssetsMember_05E9BCB4E8FD46B2EE9E4D4835B48F38" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_CustomerRelatedIntangibleAssetsMember_05E9BCB4E8FD46B2EE9E4D4835B48F38" xlink:to="lab_us-gaap_CustomerRelatedIntangibleAssetsMember_05E9BCB4E8FD46B2EE9E4D4835B48F38" xlink:type="arc" />
    <link:label id="lab_us-gaap_TradeNamesMember_49ADE53135A6CD4DEFEA4D4835B4AB36_terseLabel_en-US" xlink:label="lab_us-gaap_TradeNamesMember_49ADE53135A6CD4DEFEA4D4835B4AB36" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Trade names</link:label>
    <link:label id="lab_us-gaap_TradeNamesMember_49ADE53135A6CD4DEFEA4D4835B4AB36_label_en-US" xlink:label="lab_us-gaap_TradeNamesMember_49ADE53135A6CD4DEFEA4D4835B4AB36" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Trade Names [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_TradeNamesMember" xlink:label="loc_us-gaap_TradeNamesMember_49ADE53135A6CD4DEFEA4D4835B4AB36" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_TradeNamesMember_49ADE53135A6CD4DEFEA4D4835B4AB36" xlink:to="lab_us-gaap_TradeNamesMember_49ADE53135A6CD4DEFEA4D4835B4AB36" xlink:type="arc" />
    <link:label id="lab_us-gaap_OtherIntangibleAssetsMember_FFC6FE76F9E6A3B227804D4835B4039F_terseLabel_en-US" xlink:label="lab_us-gaap_OtherIntangibleAssetsMember_FFC6FE76F9E6A3B227804D4835B4039F" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Other</link:label>
    <link:label id="lab_us-gaap_OtherIntangibleAssetsMember_FFC6FE76F9E6A3B227804D4835B4039F_label_en-US" xlink:label="lab_us-gaap_OtherIntangibleAssetsMember_FFC6FE76F9E6A3B227804D4835B4039F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Other Intangible Assets [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_OtherIntangibleAssetsMember" xlink:label="loc_us-gaap_OtherIntangibleAssetsMember_FFC6FE76F9E6A3B227804D4835B4039F" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OtherIntangibleAssetsMember_FFC6FE76F9E6A3B227804D4835B4039F" xlink:to="lab_us-gaap_OtherIntangibleAssetsMember_FFC6FE76F9E6A3B227804D4835B4039F" xlink:type="arc" />
    <link:label id="lab_us-gaap_IndefiniteLivedIntangibleAssetsByMajorClassAxis_08E9C04AB20BC5A8B6B04D4835B4070D_terseLabel_en-US" xlink:label="lab_us-gaap_IndefiniteLivedIntangibleAssetsByMajorClassAxis_08E9C04AB20BC5A8B6B04D4835B4070D" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Indefinite-lived Intangible Assets [Axis]</link:label>
    <link:label id="lab_us-gaap_IndefiniteLivedIntangibleAssetsByMajorClassAxis_08E9C04AB20BC5A8B6B04D4835B4070D_label_en-US" xlink:label="lab_us-gaap_IndefiniteLivedIntangibleAssetsByMajorClassAxis_08E9C04AB20BC5A8B6B04D4835B4070D" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Indefinite-lived Intangible Assets [Axis]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_IndefiniteLivedIntangibleAssetsByMajorClassAxis" xlink:label="loc_us-gaap_IndefiniteLivedIntangibleAssetsByMajorClassAxis_08E9C04AB20BC5A8B6B04D4835B4070D" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_IndefiniteLivedIntangibleAssetsByMajorClassAxis_08E9C04AB20BC5A8B6B04D4835B4070D" xlink:to="lab_us-gaap_IndefiniteLivedIntangibleAssetsByMajorClassAxis_08E9C04AB20BC5A8B6B04D4835B4070D" xlink:type="arc" />
    <link:label id="lab_us-gaap_IndefiniteLivedIntangibleAssetsMajorClassNameDomain_E91EB884DB3FF3CD7CF94D4835B41FD1_terseLabel_en-US" xlink:label="lab_us-gaap_IndefiniteLivedIntangibleAssetsMajorClassNameDomain_E91EB884DB3FF3CD7CF94D4835B41FD1" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Indefinite-lived Intangible Assets, Major Class Name [Domain]</link:label>
    <link:label id="lab_us-gaap_IndefiniteLivedIntangibleAssetsMajorClassNameDomain_E91EB884DB3FF3CD7CF94D4835B41FD1_label_en-US" xlink:label="lab_us-gaap_IndefiniteLivedIntangibleAssetsMajorClassNameDomain_E91EB884DB3FF3CD7CF94D4835B41FD1" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Indefinite-lived Intangible Assets, Major Class Name [Domain]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_IndefiniteLivedIntangibleAssetsMajorClassNameDomain" xlink:label="loc_us-gaap_IndefiniteLivedIntangibleAssetsMajorClassNameDomain_E91EB884DB3FF3CD7CF94D4835B41FD1" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_IndefiniteLivedIntangibleAssetsMajorClassNameDomain_E91EB884DB3FF3CD7CF94D4835B41FD1" xlink:to="lab_us-gaap_IndefiniteLivedIntangibleAssetsMajorClassNameDomain_E91EB884DB3FF3CD7CF94D4835B41FD1" xlink:type="arc" />
    <link:label id="lab_us-gaap_TrademarksMember_94B4B6075A5D2CD0609A4D4835B5FD08_verboseLabel_en-US" xlink:label="lab_us-gaap_TrademarksMember_94B4B6075A5D2CD0609A4D4835B5FD08" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Activision trademark</link:label>
    <link:label id="lab_us-gaap_TrademarksMember_94B4B6075A5D2CD0609A4D4835B5FD08_label_en-US" xlink:label="lab_us-gaap_TrademarksMember_94B4B6075A5D2CD0609A4D4835B5FD08" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Trademarks [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_TrademarksMember" xlink:label="loc_us-gaap_TrademarksMember_94B4B6075A5D2CD0609A4D4835B5FD08" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_TrademarksMember_94B4B6075A5D2CD0609A4D4835B5FD08" xlink:to="lab_us-gaap_TrademarksMember_94B4B6075A5D2CD0609A4D4835B5FD08" xlink:type="arc" />
    <link:label id="lab_us-gaap_TradeNamesMember_8BE647D57C930E3E978C4D4835B5D32C_verboseLabel_en-US" xlink:label="lab_us-gaap_TradeNamesMember_8BE647D57C930E3E978C4D4835B5D32C" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Acquired trade names</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_TradeNamesMember" xlink:label="loc_us-gaap_TradeNamesMember_8BE647D57C930E3E978C4D4835B5D32C" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_TradeNamesMember_8BE647D57C930E3E978C4D4835B5D32C" xlink:to="lab_us-gaap_TradeNamesMember_8BE647D57C930E3E978C4D4835B5D32C" xlink:type="arc" />
    <link:label id="lab_us-gaap_RangeAxis_06C7EC338770548A8F324D4835B58212_terseLabel_en-US" xlink:label="lab_us-gaap_RangeAxis_06C7EC338770548A8F324D4835B58212" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Range [Axis]</link:label>
    <link:label id="lab_us-gaap_RangeAxis_06C7EC338770548A8F324D4835B58212_label_en-US" xlink:label="lab_us-gaap_RangeAxis_06C7EC338770548A8F324D4835B58212" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Range [Axis]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_RangeAxis" xlink:label="loc_us-gaap_RangeAxis_06C7EC338770548A8F324D4835B58212" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_RangeAxis_06C7EC338770548A8F324D4835B58212" xlink:to="lab_us-gaap_RangeAxis_06C7EC338770548A8F324D4835B58212" xlink:type="arc" />
    <link:label id="lab_us-gaap_RangeMember_326637D17921B1C374CA4D4835B56C87_terseLabel_en-US" xlink:label="lab_us-gaap_RangeMember_326637D17921B1C374CA4D4835B56C87" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Range [Domain]</link:label>
    <link:label id="lab_us-gaap_RangeMember_326637D17921B1C374CA4D4835B56C87_label_en-US" xlink:label="lab_us-gaap_RangeMember_326637D17921B1C374CA4D4835B56C87" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Range [Domain]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_RangeMember" xlink:label="loc_us-gaap_RangeMember_326637D17921B1C374CA4D4835B56C87" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_RangeMember_326637D17921B1C374CA4D4835B56C87" xlink:to="lab_us-gaap_RangeMember_326637D17921B1C374CA4D4835B56C87" xlink:type="arc" />
    <link:label id="lab_us-gaap_MinimumMember_7332005FFDE2E444CD4E4D4835B55287_terseLabel_en-US" xlink:label="lab_us-gaap_MinimumMember_7332005FFDE2E444CD4E4D4835B55287" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Minimum</link:label>
    <link:label id="lab_us-gaap_MinimumMember_7332005FFDE2E444CD4E4D4835B55287_label_en-US" xlink:label="lab_us-gaap_MinimumMember_7332005FFDE2E444CD4E4D4835B55287" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Minimum [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_MinimumMember" xlink:label="loc_us-gaap_MinimumMember_7332005FFDE2E444CD4E4D4835B55287" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_MinimumMember_7332005FFDE2E444CD4E4D4835B55287" xlink:to="lab_us-gaap_MinimumMember_7332005FFDE2E444CD4E4D4835B55287" xlink:type="arc" />
    <link:label id="lab_us-gaap_MaximumMember_352154AC9BE711F56E194D4835B5053C_terseLabel_en-US" xlink:label="lab_us-gaap_MaximumMember_352154AC9BE711F56E194D4835B5053C" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Maximum</link:label>
    <link:label id="lab_us-gaap_MaximumMember_352154AC9BE711F56E194D4835B5053C_label_en-US" xlink:label="lab_us-gaap_MaximumMember_352154AC9BE711F56E194D4835B5053C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Maximum [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_MaximumMember" xlink:label="loc_us-gaap_MaximumMember_352154AC9BE711F56E194D4835B5053C" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_MaximumMember_352154AC9BE711F56E194D4835B5053C" xlink:to="lab_us-gaap_MaximumMember_352154AC9BE711F56E194D4835B5053C" xlink:type="arc" />
    <link:label id="lab_atvi_FiniteLivedAndIndefiniteLivedIntangibleAssetsLineItems_16E0BF1F1E81D08202B24D4835B6C0A8_terseLabel_en-US" xlink:label="lab_atvi_FiniteLivedAndIndefiniteLivedIntangibleAssetsLineItems_16E0BF1F1E81D08202B24D4835B6C0A8" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Definite-lived And Indefinite-lived Intangible Assets [Line Items]</link:label>
    <link:label id="lab_atvi_FiniteLivedAndIndefiniteLivedIntangibleAssetsLineItems_16E0BF1F1E81D08202B24D4835B6C0A8_label_en-US" xlink:label="lab_atvi_FiniteLivedAndIndefiniteLivedIntangibleAssetsLineItems_16E0BF1F1E81D08202B24D4835B6C0A8" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Definite-lived And Indefinite-lived Intangible Assets [Line Items]</link:label>
    <link:label id="lab_atvi_FiniteLivedAndIndefiniteLivedIntangibleAssetsLineItems_16E0BF1F1E81D08202B24D4835B6C0A8_documentation_en-US" xlink:label="lab_atvi_FiniteLivedAndIndefiniteLivedIntangibleAssetsLineItems_16E0BF1F1E81D08202B24D4835B6C0A8" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Line items related to definite-lived and indefinite-lived intangible assets.</link:label>
    <link:loc xlink:href="atvi-20170630.xsd#atvi_FiniteLivedAndIndefiniteLivedIntangibleAssetsLineItems" xlink:label="loc_atvi_FiniteLivedAndIndefiniteLivedIntangibleAssetsLineItems_16E0BF1F1E81D08202B24D4835B6C0A8" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_atvi_FiniteLivedAndIndefiniteLivedIntangibleAssetsLineItems_16E0BF1F1E81D08202B24D4835B6C0A8" xlink:to="lab_atvi_FiniteLivedAndIndefiniteLivedIntangibleAssetsLineItems_16E0BF1F1E81D08202B24D4835B6C0A8" xlink:type="arc" />
    <link:label id="lab_us-gaap_FiniteLivedIntangibleAssetsNetAbstract_24EC37F8826E77711BD64D4835B718B6_terseLabel_en-US" xlink:label="lab_us-gaap_FiniteLivedIntangibleAssetsNetAbstract_24EC37F8826E77711BD64D4835B718B6" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Finite-Lived Intangible Assets</link:label>
    <link:label id="lab_us-gaap_FiniteLivedIntangibleAssetsNetAbstract_24EC37F8826E77711BD64D4835B718B6_label_en-US" xlink:label="lab_us-gaap_FiniteLivedIntangibleAssetsNetAbstract_24EC37F8826E77711BD64D4835B718B6" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Finite-Lived Intangible Assets, Net [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_FiniteLivedIntangibleAssetsNetAbstract" xlink:label="loc_us-gaap_FiniteLivedIntangibleAssetsNetAbstract_24EC37F8826E77711BD64D4835B718B6" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FiniteLivedIntangibleAssetsNetAbstract_24EC37F8826E77711BD64D4835B718B6" xlink:to="lab_us-gaap_FiniteLivedIntangibleAssetsNetAbstract_24EC37F8826E77711BD64D4835B718B6" xlink:type="arc" />
    <link:label id="lab_us-gaap_FiniteLivedIntangibleAssetUsefulLife_F02E9F1F000391AC690E4D4835B7243B_terseLabel_en-US" xlink:label="lab_us-gaap_FiniteLivedIntangibleAssetUsefulLife_F02E9F1F000391AC690E4D4835B7243B" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Estimated useful life</link:label>
    <link:label id="lab_us-gaap_FiniteLivedIntangibleAssetUsefulLife_F02E9F1F000391AC690E4D4835B7243B_label_en-US" xlink:label="lab_us-gaap_FiniteLivedIntangibleAssetUsefulLife_F02E9F1F000391AC690E4D4835B7243B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Finite-Lived Intangible Asset, Useful Life</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_FiniteLivedIntangibleAssetUsefulLife" xlink:label="loc_us-gaap_FiniteLivedIntangibleAssetUsefulLife_F02E9F1F000391AC690E4D4835B7243B" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FiniteLivedIntangibleAssetUsefulLife_F02E9F1F000391AC690E4D4835B7243B" xlink:to="lab_us-gaap_FiniteLivedIntangibleAssetUsefulLife_F02E9F1F000391AC690E4D4835B7243B" xlink:type="arc" />
    <link:label id="lab_us-gaap_FiniteLivedIntangibleAssetsGross_ACAD0C4F89FD4457DE564D4835B7AD7A_terseLabel_en-US" xlink:label="lab_us-gaap_FiniteLivedIntangibleAssetsGross_ACAD0C4F89FD4457DE564D4835B7AD7A" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Gross carrying amount, definite-lived intangible assets</link:label>
    <link:label id="lab_us-gaap_FiniteLivedIntangibleAssetsGross_ACAD0C4F89FD4457DE564D4835B7AD7A_label_en-US" xlink:label="lab_us-gaap_FiniteLivedIntangibleAssetsGross_ACAD0C4F89FD4457DE564D4835B7AD7A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Finite-Lived Intangible Assets, Gross</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_FiniteLivedIntangibleAssetsGross" xlink:label="loc_us-gaap_FiniteLivedIntangibleAssetsGross_ACAD0C4F89FD4457DE564D4835B7AD7A" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FiniteLivedIntangibleAssetsGross_ACAD0C4F89FD4457DE564D4835B7AD7A" xlink:to="lab_us-gaap_FiniteLivedIntangibleAssetsGross_ACAD0C4F89FD4457DE564D4835B7AD7A" xlink:type="arc" />
    <link:label id="lab_us-gaap_FiniteLivedIntangibleAssetsAccumulatedAmortization_86242A112022BEB72C004D4835B75B76_negatedLabel_en-US" xlink:label="lab_us-gaap_FiniteLivedIntangibleAssetsAccumulatedAmortization_86242A112022BEB72C004D4835B75B76" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Accumulated amortization, definite-lived intangible assets</link:label>
    <link:label id="lab_us-gaap_FiniteLivedIntangibleAssetsAccumulatedAmortization_86242A112022BEB72C004D4835B75B76_label_en-US" xlink:label="lab_us-gaap_FiniteLivedIntangibleAssetsAccumulatedAmortization_86242A112022BEB72C004D4835B75B76" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Finite-Lived Intangible Assets, Accumulated Amortization</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_FiniteLivedIntangibleAssetsAccumulatedAmortization" xlink:label="loc_us-gaap_FiniteLivedIntangibleAssetsAccumulatedAmortization_86242A112022BEB72C004D4835B75B76" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FiniteLivedIntangibleAssetsAccumulatedAmortization_86242A112022BEB72C004D4835B75B76" xlink:to="lab_us-gaap_FiniteLivedIntangibleAssetsAccumulatedAmortization_86242A112022BEB72C004D4835B75B76" xlink:type="arc" />
    <link:label id="lab_us-gaap_FiniteLivedIntangibleAssetsNet_F1A7100CF2887C58C56A4D4835B7E422_totalLabel_en-US" xlink:label="lab_us-gaap_FiniteLivedIntangibleAssetsNet_F1A7100CF2887C58C56A4D4835B7E422" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Net carrying amount, definite-lived intangible assets</link:label>
    <link:label id="lab_us-gaap_FiniteLivedIntangibleAssetsNet_F1A7100CF2887C58C56A4D4835B7E422_label_en-US" xlink:label="lab_us-gaap_FiniteLivedIntangibleAssetsNet_F1A7100CF2887C58C56A4D4835B7E422" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Finite-Lived Intangible Assets, Net</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_FiniteLivedIntangibleAssetsNet" xlink:label="loc_us-gaap_FiniteLivedIntangibleAssetsNet_F1A7100CF2887C58C56A4D4835B7E422" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FiniteLivedIntangibleAssetsNet_F1A7100CF2887C58C56A4D4835B7E422" xlink:to="lab_us-gaap_FiniteLivedIntangibleAssetsNet_F1A7100CF2887C58C56A4D4835B7E422" xlink:type="arc" />
    <link:label id="lab_us-gaap_IndefiniteLivedIntangibleAssetsExcludingGoodwillAbstract_846420A62ACD1C3988CA4D4835B72A45_terseLabel_en-US" xlink:label="lab_us-gaap_IndefiniteLivedIntangibleAssetsExcludingGoodwillAbstract_846420A62ACD1C3988CA4D4835B72A45" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Indefinite Lived Intangible Assets</link:label>
    <link:label id="lab_us-gaap_IndefiniteLivedIntangibleAssetsExcludingGoodwillAbstract_846420A62ACD1C3988CA4D4835B72A45_label_en-US" xlink:label="lab_us-gaap_IndefiniteLivedIntangibleAssetsExcludingGoodwillAbstract_846420A62ACD1C3988CA4D4835B72A45" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Indefinite-Lived Intangible Assets (Excluding Goodwill) [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_IndefiniteLivedIntangibleAssetsExcludingGoodwillAbstract" xlink:label="loc_us-gaap_IndefiniteLivedIntangibleAssetsExcludingGoodwillAbstract_846420A62ACD1C3988CA4D4835B72A45" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_IndefiniteLivedIntangibleAssetsExcludingGoodwillAbstract_846420A62ACD1C3988CA4D4835B72A45" xlink:to="lab_us-gaap_IndefiniteLivedIntangibleAssetsExcludingGoodwillAbstract_846420A62ACD1C3988CA4D4835B72A45" xlink:type="arc" />
    <link:label id="lab_us-gaap_IndefiniteLivedIntangibleAssetsExcludingGoodwill_E8C663680E870F04AC4F4D4835B7EED3_terseLabel_en-US" xlink:label="lab_us-gaap_IndefiniteLivedIntangibleAssetsExcludingGoodwill_E8C663680E870F04AC4F4D4835B7EED3" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Net carrying amount, indefinite-lived intangible assets</link:label>
    <link:label id="lab_us-gaap_IndefiniteLivedIntangibleAssetsExcludingGoodwill_E8C663680E870F04AC4F4D4835B7EED3_label_en-US" xlink:label="lab_us-gaap_IndefiniteLivedIntangibleAssetsExcludingGoodwill_E8C663680E870F04AC4F4D4835B7EED3" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Indefinite-Lived Intangible Assets (Excluding Goodwill)</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_IndefiniteLivedIntangibleAssetsExcludingGoodwill" xlink:label="loc_us-gaap_IndefiniteLivedIntangibleAssetsExcludingGoodwill_E8C663680E870F04AC4F4D4835B7EED3" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_IndefiniteLivedIntangibleAssetsExcludingGoodwill_E8C663680E870F04AC4F4D4835B7EED3" xlink:to="lab_us-gaap_IndefiniteLivedIntangibleAssetsExcludingGoodwill_E8C663680E870F04AC4F4D4835B7EED3" xlink:type="arc" />
    <link:label id="lab_us-gaap_IntangibleAssetsNetExcludingGoodwill_6511AB525219714AE4E04D4835B82EE5_totalLabel_en-US" xlink:label="lab_us-gaap_IntangibleAssetsNetExcludingGoodwill_6511AB525219714AE4E04D4835B82EE5" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Total intangible assets, net</link:label>
    <link:label id="lab_us-gaap_IntangibleAssetsNetExcludingGoodwill_6511AB525219714AE4E04D4835B82EE5_label_en-US" xlink:label="lab_us-gaap_IntangibleAssetsNetExcludingGoodwill_6511AB525219714AE4E04D4835B82EE5" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Intangible Assets, Net (Excluding Goodwill)</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_IntangibleAssetsNetExcludingGoodwill" xlink:label="loc_us-gaap_IntangibleAssetsNetExcludingGoodwill_6511AB525219714AE4E04D4835B82EE5" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_IntangibleAssetsNetExcludingGoodwill_6511AB525219714AE4E04D4835B82EE5" xlink:to="lab_us-gaap_IntangibleAssetsNetExcludingGoodwill_6511AB525219714AE4E04D4835B82EE5" xlink:type="arc" />
    <link:label id="lab_us-gaap_AmortizationOfDeferredChargesAbstract_B944EA0B708A534C7B574D4835B8FE68_terseLabel_en-US" xlink:label="lab_us-gaap_AmortizationOfDeferredChargesAbstract_B944EA0B708A534C7B574D4835B8FE68" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Amortization Expense Disclosure</link:label>
    <link:label id="lab_us-gaap_AmortizationOfDeferredChargesAbstract_B944EA0B708A534C7B574D4835B8FE68_label_en-US" xlink:label="lab_us-gaap_AmortizationOfDeferredChargesAbstract_B944EA0B708A534C7B574D4835B8FE68" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Amortization of Deferred Charges [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_AmortizationOfDeferredChargesAbstract" xlink:label="loc_us-gaap_AmortizationOfDeferredChargesAbstract_B944EA0B708A534C7B574D4835B8FE68" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AmortizationOfDeferredChargesAbstract_B944EA0B708A534C7B574D4835B8FE68" xlink:to="lab_us-gaap_AmortizationOfDeferredChargesAbstract_B944EA0B708A534C7B574D4835B8FE68" xlink:type="arc" />
    <link:label id="lab_us-gaap_AmortizationOfIntangibleAssets_3D07E0BEE9F163B4213F4D4835B81379_terseLabel_en-US" xlink:label="lab_us-gaap_AmortizationOfIntangibleAssets_3D07E0BEE9F163B4213F4D4835B81379" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Amortization expense</link:label>
    <link:label id="lab_us-gaap_AmortizationOfIntangibleAssets_3D07E0BEE9F163B4213F4D4835B81379_label_en-US" xlink:label="lab_us-gaap_AmortizationOfIntangibleAssets_3D07E0BEE9F163B4213F4D4835B81379" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Amortization of Intangible Assets</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_AmortizationOfIntangibleAssets" xlink:label="loc_us-gaap_AmortizationOfIntangibleAssets_3D07E0BEE9F163B4213F4D4835B81379" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AmortizationOfIntangibleAssets_3D07E0BEE9F163B4213F4D4835B81379" xlink:to="lab_us-gaap_AmortizationOfIntangibleAssets_3D07E0BEE9F163B4213F4D4835B81379" xlink:type="arc" />
    <link:label id="lab_us-gaap_ScheduleOfBusinessAcquisitionsByAcquisitionTable_67F8E0976393D81B7C5C7A6BB1D8C456_terseLabel_en-US" xlink:label="lab_us-gaap_ScheduleOfBusinessAcquisitionsByAcquisitionTable_67F8E0976393D81B7C5C7A6BB1D8C456" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Schedule of Business Acquisitions, by Acquisition [Table]</link:label>
    <link:label id="lab_us-gaap_ScheduleOfBusinessAcquisitionsByAcquisitionTable_67F8E0976393D81B7C5C7A6BB1D8C456_label_en-US" xlink:label="lab_us-gaap_ScheduleOfBusinessAcquisitionsByAcquisitionTable_67F8E0976393D81B7C5C7A6BB1D8C456" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Schedule of Business Acquisitions, by Acquisition [Table]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ScheduleOfBusinessAcquisitionsByAcquisitionTable" xlink:label="loc_us-gaap_ScheduleOfBusinessAcquisitionsByAcquisitionTable_67F8E0976393D81B7C5C7A6BB1D8C456" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ScheduleOfBusinessAcquisitionsByAcquisitionTable_67F8E0976393D81B7C5C7A6BB1D8C456" xlink:to="lab_us-gaap_ScheduleOfBusinessAcquisitionsByAcquisitionTable_67F8E0976393D81B7C5C7A6BB1D8C456" xlink:type="arc" />
    <link:label id="lab_us-gaap_NonrecurringAdjustmentAxis_0403FBF6772CCA1B084B7A6BB1D850B0_terseLabel_en-US" xlink:label="lab_us-gaap_NonrecurringAdjustmentAxis_0403FBF6772CCA1B084B7A6BB1D850B0" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Nonrecurring Adjustment [Axis]</link:label>
    <link:label id="lab_us-gaap_NonrecurringAdjustmentAxis_0403FBF6772CCA1B084B7A6BB1D850B0_label_en-US" xlink:label="lab_us-gaap_NonrecurringAdjustmentAxis_0403FBF6772CCA1B084B7A6BB1D850B0" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Nonrecurring Adjustment [Axis]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_NonrecurringAdjustmentAxis" xlink:label="loc_us-gaap_NonrecurringAdjustmentAxis_0403FBF6772CCA1B084B7A6BB1D850B0" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_NonrecurringAdjustmentAxis_0403FBF6772CCA1B084B7A6BB1D850B0" xlink:to="lab_us-gaap_NonrecurringAdjustmentAxis_0403FBF6772CCA1B084B7A6BB1D850B0" xlink:type="arc" />
    <link:label id="lab_us-gaap_NonrecurringAdjustmentDomain_A9090DB86CCA6D4931757A6BB1D8CD35_terseLabel_en-US" xlink:label="lab_us-gaap_NonrecurringAdjustmentDomain_A9090DB86CCA6D4931757A6BB1D8CD35" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Nonrecurring Adjustment [Domain]</link:label>
    <link:label id="lab_us-gaap_NonrecurringAdjustmentDomain_A9090DB86CCA6D4931757A6BB1D8CD35_label_en-US" xlink:label="lab_us-gaap_NonrecurringAdjustmentDomain_A9090DB86CCA6D4931757A6BB1D8CD35" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Nonrecurring Adjustment [Domain]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_NonrecurringAdjustmentDomain" xlink:label="loc_us-gaap_NonrecurringAdjustmentDomain_A9090DB86CCA6D4931757A6BB1D8CD35" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_NonrecurringAdjustmentDomain_A9090DB86CCA6D4931757A6BB1D8CD35" xlink:to="lab_us-gaap_NonrecurringAdjustmentDomain_A9090DB86CCA6D4931757A6BB1D8CD35" xlink:type="arc" />
    <link:label id="lab_us-gaap_AcquisitionRelatedCostsMember_5A5B2FB131F0C0F216FA7A6BB1D803B2_terseLabel_en-US" xlink:label="lab_us-gaap_AcquisitionRelatedCostsMember_5A5B2FB131F0C0F216FA7A6BB1D803B2" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Acquisition-related Costs</link:label>
    <link:label id="lab_us-gaap_AcquisitionRelatedCostsMember_5A5B2FB131F0C0F216FA7A6BB1D803B2_label_en-US" xlink:label="lab_us-gaap_AcquisitionRelatedCostsMember_5A5B2FB131F0C0F216FA7A6BB1D803B2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Acquisition-related Costs [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_AcquisitionRelatedCostsMember" xlink:label="loc_us-gaap_AcquisitionRelatedCostsMember_5A5B2FB131F0C0F216FA7A6BB1D803B2" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AcquisitionRelatedCostsMember_5A5B2FB131F0C0F216FA7A6BB1D803B2" xlink:to="lab_us-gaap_AcquisitionRelatedCostsMember_5A5B2FB131F0C0F216FA7A6BB1D803B2" xlink:type="arc" />
    <link:label id="lab_us-gaap_BusinessAcquisitionAxis_53B58B9639CCCB64B1437A6BB1D8A9EF_terseLabel_en-US" xlink:label="lab_us-gaap_BusinessAcquisitionAxis_53B58B9639CCCB64B1437A6BB1D8A9EF" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Business Acquisition [Axis]</link:label>
    <link:label id="lab_us-gaap_BusinessAcquisitionAxis_53B58B9639CCCB64B1437A6BB1D8A9EF_label_en-US" xlink:label="lab_us-gaap_BusinessAcquisitionAxis_53B58B9639CCCB64B1437A6BB1D8A9EF" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Business Acquisition [Axis]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_BusinessAcquisitionAxis" xlink:label="loc_us-gaap_BusinessAcquisitionAxis_53B58B9639CCCB64B1437A6BB1D8A9EF" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_BusinessAcquisitionAxis_53B58B9639CCCB64B1437A6BB1D8A9EF" xlink:to="lab_us-gaap_BusinessAcquisitionAxis_53B58B9639CCCB64B1437A6BB1D8A9EF" xlink:type="arc" />
    <link:label id="lab_us-gaap_BusinessAcquisitionAcquireeDomain_54A907BB4489852724707A6BB1D89344_terseLabel_en-US" xlink:label="lab_us-gaap_BusinessAcquisitionAcquireeDomain_54A907BB4489852724707A6BB1D89344" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Business Acquisition, Acquiree [Domain]</link:label>
    <link:label id="lab_us-gaap_BusinessAcquisitionAcquireeDomain_54A907BB4489852724707A6BB1D89344_label_en-US" xlink:label="lab_us-gaap_BusinessAcquisitionAcquireeDomain_54A907BB4489852724707A6BB1D89344" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Business Acquisition, Acquiree [Domain]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_BusinessAcquisitionAcquireeDomain" xlink:label="loc_us-gaap_BusinessAcquisitionAcquireeDomain_54A907BB4489852724707A6BB1D89344" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_BusinessAcquisitionAcquireeDomain_54A907BB4489852724707A6BB1D89344" xlink:to="lab_us-gaap_BusinessAcquisitionAcquireeDomain_54A907BB4489852724707A6BB1D89344" xlink:type="arc" />
    <link:label id="lab_us-gaap_BusinessAcquisitionLineItems_E5E75DC1739BB3CE2C447A6BB1D98357_terseLabel_en-US" xlink:label="lab_us-gaap_BusinessAcquisitionLineItems_E5E75DC1739BB3CE2C447A6BB1D98357" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Business Acquisition [Line Items]</link:label>
    <link:label id="lab_us-gaap_BusinessAcquisitionLineItems_E5E75DC1739BB3CE2C447A6BB1D98357_label_en-US" xlink:label="lab_us-gaap_BusinessAcquisitionLineItems_E5E75DC1739BB3CE2C447A6BB1D98357" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Business Acquisition [Line Items]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_BusinessAcquisitionLineItems" xlink:label="loc_us-gaap_BusinessAcquisitionLineItems_E5E75DC1739BB3CE2C447A6BB1D98357" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_BusinessAcquisitionLineItems_E5E75DC1739BB3CE2C447A6BB1D98357" xlink:to="lab_us-gaap_BusinessAcquisitionLineItems_E5E75DC1739BB3CE2C447A6BB1D98357" xlink:type="arc" />
    <link:label id="lab_us-gaap_BusinessCombinationProFormaInformationRevenueOfAcquireeSinceAcquisitionDateActual_F2D762D1F44AFF6F5B8B7A6BB1D9EA6C_terseLabel_en-US" xlink:label="lab_us-gaap_BusinessCombinationProFormaInformationRevenueOfAcquireeSinceAcquisitionDateActual_F2D762D1F44AFF6F5B8B7A6BB1D9EA6C" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Net revenues</link:label>
    <link:label id="lab_us-gaap_BusinessCombinationProFormaInformationRevenueOfAcquireeSinceAcquisitionDateActual_F2D762D1F44AFF6F5B8B7A6BB1D9EA6C_label_en-US" xlink:label="lab_us-gaap_BusinessCombinationProFormaInformationRevenueOfAcquireeSinceAcquisitionDateActual_F2D762D1F44AFF6F5B8B7A6BB1D9EA6C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Business Combination, Pro Forma Information, Revenue of Acquiree since Acquisition Date, Actual</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_BusinessCombinationProFormaInformationRevenueOfAcquireeSinceAcquisitionDateActual" xlink:label="loc_us-gaap_BusinessCombinationProFormaInformationRevenueOfAcquireeSinceAcquisitionDateActual_F2D762D1F44AFF6F5B8B7A6BB1D9EA6C" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_BusinessCombinationProFormaInformationRevenueOfAcquireeSinceAcquisitionDateActual_F2D762D1F44AFF6F5B8B7A6BB1D9EA6C" xlink:to="lab_us-gaap_BusinessCombinationProFormaInformationRevenueOfAcquireeSinceAcquisitionDateActual_F2D762D1F44AFF6F5B8B7A6BB1D9EA6C" xlink:type="arc" />
    <link:label id="lab_us-gaap_BusinessCombinationProFormaInformationEarningsOrLossOfAcquireeSinceAcquisitionDateActual_192C5B27931E7606F4E97A6BB1DD7BB3_terseLabel_en-US" xlink:label="lab_us-gaap_BusinessCombinationProFormaInformationEarningsOrLossOfAcquireeSinceAcquisitionDateActual_192C5B27931E7606F4E97A6BB1DD7BB3" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Net loss</link:label>
    <link:label id="lab_us-gaap_BusinessCombinationProFormaInformationEarningsOrLossOfAcquireeSinceAcquisitionDateActual_192C5B27931E7606F4E97A6BB1DD7BB3_label_en-US" xlink:label="lab_us-gaap_BusinessCombinationProFormaInformationEarningsOrLossOfAcquireeSinceAcquisitionDateActual_192C5B27931E7606F4E97A6BB1DD7BB3" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Business Combination, Pro Forma Information, Earnings or Loss of Acquiree since Acquisition Date, Actual</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_BusinessCombinationProFormaInformationEarningsOrLossOfAcquireeSinceAcquisitionDateActual" xlink:label="loc_us-gaap_BusinessCombinationProFormaInformationEarningsOrLossOfAcquireeSinceAcquisitionDateActual_192C5B27931E7606F4E97A6BB1DD7BB3" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_BusinessCombinationProFormaInformationEarningsOrLossOfAcquireeSinceAcquisitionDateActual_192C5B27931E7606F4E97A6BB1DD7BB3" xlink:to="lab_us-gaap_BusinessCombinationProFormaInformationEarningsOrLossOfAcquireeSinceAcquisitionDateActual_192C5B27931E7606F4E97A6BB1DD7BB3" xlink:type="arc" />
    <link:label id="lab_us-gaap_BusinessAcquisitionCostOfAcquiredEntityTransactionCosts_F3B1F9A6CADDEC8BD1337A6BB1DD759F_verboseLabel_en-US" xlink:label="lab_us-gaap_BusinessAcquisitionCostOfAcquiredEntityTransactionCosts_F3B1F9A6CADDEC8BD1337A6BB1DD759F" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Non-recurring acquisition related costs</link:label>
    <link:label id="lab_us-gaap_BusinessAcquisitionCostOfAcquiredEntityTransactionCosts_F3B1F9A6CADDEC8BD1337A6BB1DD759F_label_en-US" xlink:label="lab_us-gaap_BusinessAcquisitionCostOfAcquiredEntityTransactionCosts_F3B1F9A6CADDEC8BD1337A6BB1DD759F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Business Acquisition, Transaction Costs</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_BusinessAcquisitionCostOfAcquiredEntityTransactionCosts" xlink:label="loc_us-gaap_BusinessAcquisitionCostOfAcquiredEntityTransactionCosts_F3B1F9A6CADDEC8BD1337A6BB1DD759F" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_BusinessAcquisitionCostOfAcquiredEntityTransactionCosts_F3B1F9A6CADDEC8BD1337A6BB1DD759F" xlink:to="lab_us-gaap_BusinessAcquisitionCostOfAcquiredEntityTransactionCosts_F3B1F9A6CADDEC8BD1337A6BB1DD759F" xlink:type="arc" />
    <link:label id="lab_us-gaap_BusinessAcquisitionsProFormaRevenue_F38CDA858CBF2B9BA20A7A6BB1DDA8B6_terseLabel_en-US" xlink:label="lab_us-gaap_BusinessAcquisitionsProFormaRevenue_F38CDA858CBF2B9BA20A7A6BB1DDA8B6" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Net revenues</link:label>
    <link:label id="lab_us-gaap_BusinessAcquisitionsProFormaRevenue_F38CDA858CBF2B9BA20A7A6BB1DDA8B6_label_en-US" xlink:label="lab_us-gaap_BusinessAcquisitionsProFormaRevenue_F38CDA858CBF2B9BA20A7A6BB1DDA8B6" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Business Acquisition, Pro Forma Revenue</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_BusinessAcquisitionsProFormaRevenue" xlink:label="loc_us-gaap_BusinessAcquisitionsProFormaRevenue_F38CDA858CBF2B9BA20A7A6BB1DDA8B6" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_BusinessAcquisitionsProFormaRevenue_F38CDA858CBF2B9BA20A7A6BB1DDA8B6" xlink:to="lab_us-gaap_BusinessAcquisitionsProFormaRevenue_F38CDA858CBF2B9BA20A7A6BB1DDA8B6" xlink:type="arc" />
    <link:label id="lab_us-gaap_BusinessAcquisitionsProFormaNetIncomeLoss_3B3A040A70CAC3BA086F7A6BB1DD1D7D_terseLabel_en-US" xlink:label="lab_us-gaap_BusinessAcquisitionsProFormaNetIncomeLoss_3B3A040A70CAC3BA086F7A6BB1DD1D7D" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Net income</link:label>
    <link:label id="lab_us-gaap_BusinessAcquisitionsProFormaNetIncomeLoss_3B3A040A70CAC3BA086F7A6BB1DD1D7D_label_en-US" xlink:label="lab_us-gaap_BusinessAcquisitionsProFormaNetIncomeLoss_3B3A040A70CAC3BA086F7A6BB1DD1D7D" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Business Acquisition, Pro Forma Net Income (Loss)</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_BusinessAcquisitionsProFormaNetIncomeLoss" xlink:label="loc_us-gaap_BusinessAcquisitionsProFormaNetIncomeLoss_3B3A040A70CAC3BA086F7A6BB1DD1D7D" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_BusinessAcquisitionsProFormaNetIncomeLoss_3B3A040A70CAC3BA086F7A6BB1DD1D7D" xlink:to="lab_us-gaap_BusinessAcquisitionsProFormaNetIncomeLoss_3B3A040A70CAC3BA086F7A6BB1DD1D7D" xlink:type="arc" />
    <link:label id="lab_us-gaap_BusinessAcquisitionProFormaEarningsPerShareBasic_9C5D92B332D1618DF2517A6BB1DDA995_terseLabel_en-US" xlink:label="lab_us-gaap_BusinessAcquisitionProFormaEarningsPerShareBasic_9C5D92B332D1618DF2517A6BB1DDA995" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Basic earnings per common share (in dollars per share)</link:label>
    <link:label id="lab_us-gaap_BusinessAcquisitionProFormaEarningsPerShareBasic_9C5D92B332D1618DF2517A6BB1DDA995_label_en-US" xlink:label="lab_us-gaap_BusinessAcquisitionProFormaEarningsPerShareBasic_9C5D92B332D1618DF2517A6BB1DDA995" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Business Acquisition, Pro Forma Earnings Per Share, Basic</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_BusinessAcquisitionProFormaEarningsPerShareBasic" xlink:label="loc_us-gaap_BusinessAcquisitionProFormaEarningsPerShareBasic_9C5D92B332D1618DF2517A6BB1DDA995" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_BusinessAcquisitionProFormaEarningsPerShareBasic_9C5D92B332D1618DF2517A6BB1DDA995" xlink:to="lab_us-gaap_BusinessAcquisitionProFormaEarningsPerShareBasic_9C5D92B332D1618DF2517A6BB1DDA995" xlink:type="arc" />
    <link:label id="lab_us-gaap_BusinessAcquisitionProFormaEarningsPerShareDiluted_2E34DE0AE6F88B0F179C7A6BB1DEFDD9_terseLabel_en-US" xlink:label="lab_us-gaap_BusinessAcquisitionProFormaEarningsPerShareDiluted_2E34DE0AE6F88B0F179C7A6BB1DEFDD9" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Diluted earnings per common share (in dollars per share)</link:label>
    <link:label id="lab_us-gaap_BusinessAcquisitionProFormaEarningsPerShareDiluted_2E34DE0AE6F88B0F179C7A6BB1DEFDD9_label_en-US" xlink:label="lab_us-gaap_BusinessAcquisitionProFormaEarningsPerShareDiluted_2E34DE0AE6F88B0F179C7A6BB1DEFDD9" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Business Acquisition, Pro Forma Earnings Per Share, Diluted</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_BusinessAcquisitionProFormaEarningsPerShareDiluted" xlink:label="loc_us-gaap_BusinessAcquisitionProFormaEarningsPerShareDiluted_2E34DE0AE6F88B0F179C7A6BB1DEFDD9" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_BusinessAcquisitionProFormaEarningsPerShareDiluted_2E34DE0AE6F88B0F179C7A6BB1DEFDD9" xlink:to="lab_us-gaap_BusinessAcquisitionProFormaEarningsPerShareDiluted_2E34DE0AE6F88B0F179C7A6BB1DEFDD9" xlink:type="arc" />
    <link:label id="lab_us-gaap_AccumulatedOtherComprehensiveIncomeLossNetOfTaxAbstract_A9401E102F4332F5FBA26054072EA6A4_label_en-US" xlink:label="lab_us-gaap_AccumulatedOtherComprehensiveIncomeLossNetOfTaxAbstract_A9401E102F4332F5FBA26054072EA6A4" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Accumulated Other Comprehensive Income (Loss), Net of Tax [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_AccumulatedOtherComprehensiveIncomeLossNetOfTaxAbstract" xlink:label="loc_us-gaap_AccumulatedOtherComprehensiveIncomeLossNetOfTaxAbstract_A9401E102F4332F5FBA26054072EA6A4" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AccumulatedOtherComprehensiveIncomeLossNetOfTaxAbstract_A9401E102F4332F5FBA26054072EA6A4" xlink:to="lab_us-gaap_AccumulatedOtherComprehensiveIncomeLossNetOfTaxAbstract_A9401E102F4332F5FBA26054072EA6A4" xlink:type="arc" />
    <link:label id="lab_us-gaap_ScheduleOfAccumulatedOtherComprehensiveIncomeLossTableTextBlock_B8839EC52ECD8256D05C6054072E9E74_terseLabel_en-US" xlink:label="lab_us-gaap_ScheduleOfAccumulatedOtherComprehensiveIncomeLossTableTextBlock_B8839EC52ECD8256D05C6054072E9E74" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Schedule of accumulated other comprehensive income (loss)</link:label>
    <link:label id="lab_us-gaap_ScheduleOfAccumulatedOtherComprehensiveIncomeLossTableTextBlock_B8839EC52ECD8256D05C6054072E9E74_label_en-US" xlink:label="lab_us-gaap_ScheduleOfAccumulatedOtherComprehensiveIncomeLossTableTextBlock_B8839EC52ECD8256D05C6054072E9E74" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Schedule of Accumulated Other Comprehensive Income (Loss) [Table Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ScheduleOfAccumulatedOtherComprehensiveIncomeLossTableTextBlock" xlink:label="loc_us-gaap_ScheduleOfAccumulatedOtherComprehensiveIncomeLossTableTextBlock_B8839EC52ECD8256D05C6054072E9E74" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ScheduleOfAccumulatedOtherComprehensiveIncomeLossTableTextBlock_B8839EC52ECD8256D05C6054072E9E74" xlink:to="lab_us-gaap_ScheduleOfAccumulatedOtherComprehensiveIncomeLossTableTextBlock_B8839EC52ECD8256D05C6054072E9E74" xlink:type="arc" />
    <link:label id="lab_us-gaap_IncomeStatementAbstract_6EC7FA907E52462573F184A93EAE1703_label_en-US" xlink:label="lab_us-gaap_IncomeStatementAbstract_6EC7FA907E52462573F184A93EAE1703" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Income Statement [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_IncomeStatementAbstract" xlink:label="loc_us-gaap_IncomeStatementAbstract_6EC7FA907E52462573F184A93EAE1703" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_IncomeStatementAbstract_6EC7FA907E52462573F184A93EAE1703" xlink:to="lab_us-gaap_IncomeStatementAbstract_6EC7FA907E52462573F184A93EAE1703" xlink:type="arc" />
    <link:label id="lab_us-gaap_SalesRevenueNetAbstract_E2ED0D209CA8EABBA51884A93EAEB0A2_terseLabel_en-US" xlink:label="lab_us-gaap_SalesRevenueNetAbstract_E2ED0D209CA8EABBA51884A93EAEB0A2" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Net revenues</link:label>
    <link:label id="lab_us-gaap_SalesRevenueNetAbstract_E2ED0D209CA8EABBA51884A93EAEB0A2_label_en-US" xlink:label="lab_us-gaap_SalesRevenueNetAbstract_E2ED0D209CA8EABBA51884A93EAEB0A2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Revenue, Net [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_SalesRevenueNetAbstract" xlink:label="loc_us-gaap_SalesRevenueNetAbstract_E2ED0D209CA8EABBA51884A93EAEB0A2" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_SalesRevenueNetAbstract_E2ED0D209CA8EABBA51884A93EAEB0A2" xlink:to="lab_us-gaap_SalesRevenueNetAbstract_E2ED0D209CA8EABBA51884A93EAEB0A2" xlink:type="arc" />
    <link:label id="lab_us-gaap_SalesRevenueGoodsNet_2B59E746A684BA10A55384A93EAF05BB_terseLabel_en-US" xlink:label="lab_us-gaap_SalesRevenueGoodsNet_2B59E746A684BA10A55384A93EAF05BB" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Product sales</link:label>
    <link:label id="lab_us-gaap_SalesRevenueGoodsNet_2B59E746A684BA10A55384A93EAF05BB_label_en-US" xlink:label="lab_us-gaap_SalesRevenueGoodsNet_2B59E746A684BA10A55384A93EAF05BB" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Sales Revenue, Goods, Net</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_SalesRevenueGoodsNet" xlink:label="loc_us-gaap_SalesRevenueGoodsNet_2B59E746A684BA10A55384A93EAF05BB" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_SalesRevenueGoodsNet_2B59E746A684BA10A55384A93EAF05BB" xlink:to="lab_us-gaap_SalesRevenueGoodsNet_2B59E746A684BA10A55384A93EAF05BB" xlink:type="arc" />
    <link:label id="lab_atvi_SubscriptionLicensingAndOtherRevenues_327C36B5B2616533F76D84A93EAF59DB_terseLabel_en-US" xlink:label="lab_atvi_SubscriptionLicensingAndOtherRevenues_327C36B5B2616533F76D84A93EAF59DB" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Subscription, licensing, and other revenues</link:label>
    <link:label id="lab_atvi_SubscriptionLicensingAndOtherRevenues_327C36B5B2616533F76D84A93EAF59DB_label_en-US" xlink:label="lab_atvi_SubscriptionLicensingAndOtherRevenues_327C36B5B2616533F76D84A93EAF59DB" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Subscription, Licensing and Other Revenues</link:label>
    <link:label id="lab_atvi_SubscriptionLicensingAndOtherRevenues_327C36B5B2616533F76D84A93EAF59DB_documentation_en-US" xlink:label="lab_atvi_SubscriptionLicensingAndOtherRevenues_327C36B5B2616533F76D84A93EAF59DB" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Revenues associated with the sale of subscriptions via packaged software and prepaid subscription cards, royalties from third-party licensee sales of our products, sales of add-on content, micro-transactions, and other ancillary revenues.</link:label>
    <link:loc xlink:href="atvi-20170630.xsd#atvi_SubscriptionLicensingAndOtherRevenues" xlink:label="loc_atvi_SubscriptionLicensingAndOtherRevenues_327C36B5B2616533F76D84A93EAF59DB" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_atvi_SubscriptionLicensingAndOtherRevenues_327C36B5B2616533F76D84A93EAF59DB" xlink:to="lab_atvi_SubscriptionLicensingAndOtherRevenues_327C36B5B2616533F76D84A93EAF59DB" xlink:type="arc" />
    <link:label id="lab_us-gaap_Revenues_B1E35CD6526A9CF018D984A93EB0C4B8_totalLabel_en-US" xlink:label="lab_us-gaap_Revenues_B1E35CD6526A9CF018D984A93EB0C4B8" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Total net revenues</link:label>
    <link:label id="lab_us-gaap_Revenues_B1E35CD6526A9CF018D984A93EB0C4B8_label_en-US" xlink:label="lab_us-gaap_Revenues_B1E35CD6526A9CF018D984A93EB0C4B8" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Revenues</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_Revenues" xlink:label="loc_us-gaap_Revenues_B1E35CD6526A9CF018D984A93EB0C4B8" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_Revenues_B1E35CD6526A9CF018D984A93EB0C4B8" xlink:to="lab_us-gaap_Revenues_B1E35CD6526A9CF018D984A93EB0C4B8" xlink:type="arc" />
    <link:label id="lab_us-gaap_CostsAndExpensesAbstract_FFD15A61E681E4EF58CE84A93EB0F4FA_terseLabel_en-US" xlink:label="lab_us-gaap_CostsAndExpensesAbstract_FFD15A61E681E4EF58CE84A93EB0F4FA" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Costs and expenses</link:label>
    <link:label id="lab_us-gaap_CostsAndExpensesAbstract_FFD15A61E681E4EF58CE84A93EB0F4FA_label_en-US" xlink:label="lab_us-gaap_CostsAndExpensesAbstract_FFD15A61E681E4EF58CE84A93EB0F4FA" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Costs and Expenses [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_CostsAndExpensesAbstract" xlink:label="loc_us-gaap_CostsAndExpensesAbstract_FFD15A61E681E4EF58CE84A93EB0F4FA" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_CostsAndExpensesAbstract_FFD15A61E681E4EF58CE84A93EB0F4FA" xlink:to="lab_us-gaap_CostsAndExpensesAbstract_FFD15A61E681E4EF58CE84A93EB0F4FA" xlink:type="arc" />
    <link:label id="lab_us-gaap_CostOfRevenueAbstract_EC767E46E0015632C00684A93EB03220_terseLabel_en-US" xlink:label="lab_us-gaap_CostOfRevenueAbstract_EC767E46E0015632C00684A93EB03220" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Cost of revenues&#8212;product sales:</link:label>
    <link:label id="lab_us-gaap_CostOfRevenueAbstract_EC767E46E0015632C00684A93EB03220_label_en-US" xlink:label="lab_us-gaap_CostOfRevenueAbstract_EC767E46E0015632C00684A93EB03220" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Cost of Revenue [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_CostOfRevenueAbstract" xlink:label="loc_us-gaap_CostOfRevenueAbstract_EC767E46E0015632C00684A93EB03220" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_CostOfRevenueAbstract_EC767E46E0015632C00684A93EB03220" xlink:to="lab_us-gaap_CostOfRevenueAbstract_EC767E46E0015632C00684A93EB03220" xlink:type="arc" />
    <link:label id="lab_atvi_CostofRevenuesProductSalesProductCosts_9E9FBE944D0BDE67DC2884A93EB0561A_terseLabel_en-US" xlink:label="lab_atvi_CostofRevenuesProductSalesProductCosts_9E9FBE944D0BDE67DC2884A93EB0561A" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Product costs</link:label>
    <link:label id="lab_atvi_CostofRevenuesProductSalesProductCosts_9E9FBE944D0BDE67DC2884A93EB0561A_label_en-US" xlink:label="lab_atvi_CostofRevenuesProductSalesProductCosts_9E9FBE944D0BDE67DC2884A93EB0561A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Cost of Revenues, Product Sales, Product Costs</link:label>
    <link:label id="lab_atvi_CostofRevenuesProductSalesProductCosts_9E9FBE944D0BDE67DC2884A93EB0561A_documentation_en-US" xlink:label="lab_atvi_CostofRevenuesProductSalesProductCosts_9E9FBE944D0BDE67DC2884A93EB0561A" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Product costs which includes the manufacturing cost of goods produced and sold during the reporting period. This generally includes product costs, manufacturing royalties, net of volume discounts, personnel-related costs, warehousing and distribution costs. We generally recognize volume discounts when they are earned (typically in connection with the achievement of unit-based milestones).</link:label>
    <link:loc xlink:href="atvi-20170630.xsd#atvi_CostofRevenuesProductSalesProductCosts" xlink:label="loc_atvi_CostofRevenuesProductSalesProductCosts_9E9FBE944D0BDE67DC2884A93EB0561A" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_atvi_CostofRevenuesProductSalesProductCosts_9E9FBE944D0BDE67DC2884A93EB0561A" xlink:to="lab_atvi_CostofRevenuesProductSalesProductCosts_9E9FBE944D0BDE67DC2884A93EB0561A" xlink:type="arc" />
    <link:label id="lab_atvi_CostofRevenuesProductSalesSWRoyaltiesAmortizationandIPLicenses_F70BF04456A1263F1DB484A93EB176DC_terseLabel_en-US" xlink:label="lab_atvi_CostofRevenuesProductSalesSWRoyaltiesAmortizationandIPLicenses_F70BF04456A1263F1DB484A93EB176DC" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Software royalties, amortization, and intellectual property licenses</link:label>
    <link:label id="lab_atvi_CostofRevenuesProductSalesSWRoyaltiesAmortizationandIPLicenses_F70BF04456A1263F1DB484A93EB176DC_label_en-US" xlink:label="lab_atvi_CostofRevenuesProductSalesSWRoyaltiesAmortizationandIPLicenses_F70BF04456A1263F1DB484A93EB176DC" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Cost of Revenues, Product Sales, SW Royalties, Amortization, and IP Licenses</link:label>
    <link:label id="lab_atvi_CostofRevenuesProductSalesSWRoyaltiesAmortizationandIPLicenses_F70BF04456A1263F1DB484A93EB176DC_documentation_en-US" xlink:label="lab_atvi_CostofRevenuesProductSalesSWRoyaltiesAmortizationandIPLicenses_F70BF04456A1263F1DB484A93EB176DC" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Software royalties, amortization, and intellectual property licenses which includes the amortization of capitalized software costs and royalties attributable to product sales revenues. These are costs capitalized on the balance sheet until the respective games are released, at which time the capitalized costs are amortized. Also included is amortization of intangible assets recognized in purchase accounting attributable to product sales revenues.</link:label>
    <link:loc xlink:href="atvi-20170630.xsd#atvi_CostofRevenuesProductSalesSWRoyaltiesAmortizationandIPLicenses" xlink:label="loc_atvi_CostofRevenuesProductSalesSWRoyaltiesAmortizationandIPLicenses_F70BF04456A1263F1DB484A93EB176DC" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_atvi_CostofRevenuesProductSalesSWRoyaltiesAmortizationandIPLicenses_F70BF04456A1263F1DB484A93EB176DC" xlink:to="lab_atvi_CostofRevenuesProductSalesSWRoyaltiesAmortizationandIPLicenses_F70BF04456A1263F1DB484A93EB176DC" xlink:type="arc" />
    <link:label id="lab_atvi_CostofRevenuesAbstract_86CE6DF1B8D769350D3E84A93EB1394C_terseLabel_en-US" xlink:label="lab_atvi_CostofRevenuesAbstract_86CE6DF1B8D769350D3E84A93EB1394C" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Cost of revenues&#8212;subscription, licensing, and other revenues:</link:label>
    <link:label id="lab_atvi_CostofRevenuesAbstract_86CE6DF1B8D769350D3E84A93EB1394C_label_en-US" xlink:label="lab_atvi_CostofRevenuesAbstract_86CE6DF1B8D769350D3E84A93EB1394C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Cost of Revenues [Abstract]</link:label>
    <link:label id="lab_atvi_CostofRevenuesAbstract_86CE6DF1B8D769350D3E84A93EB1394C_documentation_en-US" xlink:label="lab_atvi_CostofRevenuesAbstract_86CE6DF1B8D769350D3E84A93EB1394C" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Cost of Revenues [Abstract]</link:label>
    <link:loc xlink:href="atvi-20170630.xsd#atvi_CostofRevenuesAbstract" xlink:label="loc_atvi_CostofRevenuesAbstract_86CE6DF1B8D769350D3E84A93EB1394C" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_atvi_CostofRevenuesAbstract_86CE6DF1B8D769350D3E84A93EB1394C" xlink:to="lab_atvi_CostofRevenuesAbstract_86CE6DF1B8D769350D3E84A93EB1394C" xlink:type="arc" />
    <link:label id="lab_atvi_CostofRevenuesSubscriptionLicensingandOtherGameOperationsandDistributionCosts_349CABC9F5C806362BF284A93EB12048_terseLabel_en-US" xlink:label="lab_atvi_CostofRevenuesSubscriptionLicensingandOtherGameOperationsandDistributionCosts_349CABC9F5C806362BF284A93EB12048" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Game operations and distribution costs</link:label>
    <link:label id="lab_atvi_CostofRevenuesSubscriptionLicensingandOtherGameOperationsandDistributionCosts_349CABC9F5C806362BF284A93EB12048_label_en-US" xlink:label="lab_atvi_CostofRevenuesSubscriptionLicensingandOtherGameOperationsandDistributionCosts_349CABC9F5C806362BF284A93EB12048" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Cost of Revenues, Subscription, Licensing, and Other, Game Operations and Distribution Costs</link:label>
    <link:label id="lab_atvi_CostofRevenuesSubscriptionLicensingandOtherGameOperationsandDistributionCosts_349CABC9F5C806362BF284A93EB12048_documentation_en-US" xlink:label="lab_atvi_CostofRevenuesSubscriptionLicensingandOtherGameOperationsandDistributionCosts_349CABC9F5C806362BF284A93EB12048" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Game operations and distribution costs which includes costs to operate our games, such as customer service, internet bandwidth and server costs, platform provider fee, and payment provider fees.</link:label>
    <link:loc xlink:href="atvi-20170630.xsd#atvi_CostofRevenuesSubscriptionLicensingandOtherGameOperationsandDistributionCosts" xlink:label="loc_atvi_CostofRevenuesSubscriptionLicensingandOtherGameOperationsandDistributionCosts_349CABC9F5C806362BF284A93EB12048" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_atvi_CostofRevenuesSubscriptionLicensingandOtherGameOperationsandDistributionCosts_349CABC9F5C806362BF284A93EB12048" xlink:to="lab_atvi_CostofRevenuesSubscriptionLicensingandOtherGameOperationsandDistributionCosts_349CABC9F5C806362BF284A93EB12048" xlink:type="arc" />
    <link:label id="lab_atvi_CostofRevenuesSubscriptionLicensingandOtherSWRoyaltiesAmortizationandIPLicenses_D8E6DD8312D497F4CB9584A93EB1D496_terseLabel_en-US" xlink:label="lab_atvi_CostofRevenuesSubscriptionLicensingandOtherSWRoyaltiesAmortizationandIPLicenses_D8E6DD8312D497F4CB9584A93EB1D496" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Software royalties, amortization, and intellectual property licenses</link:label>
    <link:label id="lab_atvi_CostofRevenuesSubscriptionLicensingandOtherSWRoyaltiesAmortizationandIPLicenses_D8E6DD8312D497F4CB9584A93EB1D496_label_en-US" xlink:label="lab_atvi_CostofRevenuesSubscriptionLicensingandOtherSWRoyaltiesAmortizationandIPLicenses_D8E6DD8312D497F4CB9584A93EB1D496" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Cost of Revenues, Subscription, Licensing, and Other, SW Royalties, Amortization, and IP Licenses</link:label>
    <link:label id="lab_atvi_CostofRevenuesSubscriptionLicensingandOtherSWRoyaltiesAmortizationandIPLicenses_D8E6DD8312D497F4CB9584A93EB1D496_documentation_en-US" xlink:label="lab_atvi_CostofRevenuesSubscriptionLicensingandOtherSWRoyaltiesAmortizationandIPLicenses_D8E6DD8312D497F4CB9584A93EB1D496" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Software royalties, amortization, and intellectual property licenses costs which includes the amortization of capitalized software costs and royalties attributable to subscription, licensing and other revenues. These are costs capitalized on the balance sheet until the respective games are released, at which time the capitalized costs are amortized. Also included is amortization of intangible assets recognized in purchase accounting attributable to subscription, licensing and other revenues.</link:label>
    <link:loc xlink:href="atvi-20170630.xsd#atvi_CostofRevenuesSubscriptionLicensingandOtherSWRoyaltiesAmortizationandIPLicenses" xlink:label="loc_atvi_CostofRevenuesSubscriptionLicensingandOtherSWRoyaltiesAmortizationandIPLicenses_D8E6DD8312D497F4CB9584A93EB1D496" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_atvi_CostofRevenuesSubscriptionLicensingandOtherSWRoyaltiesAmortizationandIPLicenses_D8E6DD8312D497F4CB9584A93EB1D496" xlink:to="lab_atvi_CostofRevenuesSubscriptionLicensingandOtherSWRoyaltiesAmortizationandIPLicenses_D8E6DD8312D497F4CB9584A93EB1D496" xlink:type="arc" />
    <link:label id="lab_us-gaap_ResearchAndDevelopmentExpense_D986007127BF97B6193C84A93EB12D25_terseLabel_en-US" xlink:label="lab_us-gaap_ResearchAndDevelopmentExpense_D986007127BF97B6193C84A93EB12D25" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Product development</link:label>
    <link:label id="lab_us-gaap_ResearchAndDevelopmentExpense_D986007127BF97B6193C84A93EB12D25_label_en-US" xlink:label="lab_us-gaap_ResearchAndDevelopmentExpense_D986007127BF97B6193C84A93EB12D25" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Research and Development Expense</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ResearchAndDevelopmentExpense" xlink:label="loc_us-gaap_ResearchAndDevelopmentExpense_D986007127BF97B6193C84A93EB12D25" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ResearchAndDevelopmentExpense_D986007127BF97B6193C84A93EB12D25" xlink:to="lab_us-gaap_ResearchAndDevelopmentExpense_D986007127BF97B6193C84A93EB12D25" xlink:type="arc" />
    <link:label id="lab_us-gaap_SellingAndMarketingExpense_EBE275B1FDB5AE30DB8E84A93EB1E96B_terseLabel_en-US" xlink:label="lab_us-gaap_SellingAndMarketingExpense_EBE275B1FDB5AE30DB8E84A93EB1E96B" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Sales and marketing</link:label>
    <link:label id="lab_us-gaap_SellingAndMarketingExpense_EBE275B1FDB5AE30DB8E84A93EB1E96B_label_en-US" xlink:label="lab_us-gaap_SellingAndMarketingExpense_EBE275B1FDB5AE30DB8E84A93EB1E96B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Selling and Marketing Expense</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_SellingAndMarketingExpense" xlink:label="loc_us-gaap_SellingAndMarketingExpense_EBE275B1FDB5AE30DB8E84A93EB1E96B" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_SellingAndMarketingExpense_EBE275B1FDB5AE30DB8E84A93EB1E96B" xlink:to="lab_us-gaap_SellingAndMarketingExpense_EBE275B1FDB5AE30DB8E84A93EB1E96B" xlink:type="arc" />
    <link:label id="lab_us-gaap_GeneralAndAdministrativeExpense_BC210C705AC442C4294084A93EB252B2_terseLabel_en-US" xlink:label="lab_us-gaap_GeneralAndAdministrativeExpense_BC210C705AC442C4294084A93EB252B2" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">General and administrative</link:label>
    <link:label id="lab_us-gaap_GeneralAndAdministrativeExpense_BC210C705AC442C4294084A93EB252B2_label_en-US" xlink:label="lab_us-gaap_GeneralAndAdministrativeExpense_BC210C705AC442C4294084A93EB252B2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">General and Administrative Expense</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_GeneralAndAdministrativeExpense" xlink:label="loc_us-gaap_GeneralAndAdministrativeExpense_BC210C705AC442C4294084A93EB252B2" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_GeneralAndAdministrativeExpense_BC210C705AC442C4294084A93EB252B2" xlink:to="lab_us-gaap_GeneralAndAdministrativeExpense_BC210C705AC442C4294084A93EB252B2" xlink:type="arc" />
    <link:label id="lab_us-gaap_CostsAndExpenses_71325AC2F7FC902EA6A584A93EB29F2B_totalLabel_en-US" xlink:label="lab_us-gaap_CostsAndExpenses_71325AC2F7FC902EA6A584A93EB29F2B" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Total costs and expenses</link:label>
    <link:label id="lab_us-gaap_CostsAndExpenses_71325AC2F7FC902EA6A584A93EB29F2B_label_en-US" xlink:label="lab_us-gaap_CostsAndExpenses_71325AC2F7FC902EA6A584A93EB29F2B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Costs and Expenses</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_CostsAndExpenses" xlink:label="loc_us-gaap_CostsAndExpenses_71325AC2F7FC902EA6A584A93EB29F2B" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_CostsAndExpenses_71325AC2F7FC902EA6A584A93EB29F2B" xlink:to="lab_us-gaap_CostsAndExpenses_71325AC2F7FC902EA6A584A93EB29F2B" xlink:type="arc" />
    <link:label id="lab_us-gaap_OperatingIncomeLoss_C6E7627EEF519D2471C584A93EB22B0B_totalLabel_en-US" xlink:label="lab_us-gaap_OperatingIncomeLoss_C6E7627EEF519D2471C584A93EB22B0B" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Operating income</link:label>
    <link:label id="lab_us-gaap_OperatingIncomeLoss_C6E7627EEF519D2471C584A93EB22B0B_label_en-US" xlink:label="lab_us-gaap_OperatingIncomeLoss_C6E7627EEF519D2471C584A93EB22B0B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Operating Income (Loss)</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_OperatingIncomeLoss" xlink:label="loc_us-gaap_OperatingIncomeLoss_C6E7627EEF519D2471C584A93EB22B0B" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OperatingIncomeLoss_C6E7627EEF519D2471C584A93EB22B0B" xlink:to="lab_us-gaap_OperatingIncomeLoss_C6E7627EEF519D2471C584A93EB22B0B" xlink:type="arc" />
    <link:label id="lab_us-gaap_OtherNonoperatingIncomeExpense_B69EA43429DE25953D3E84A93EB3D022_negatedLabel_en-US" xlink:label="lab_us-gaap_OtherNonoperatingIncomeExpense_B69EA43429DE25953D3E84A93EB3D022" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Interest and other expense (income), net</link:label>
    <link:label id="lab_us-gaap_OtherNonoperatingIncomeExpense_B69EA43429DE25953D3E84A93EB3D022_label_en-US" xlink:label="lab_us-gaap_OtherNonoperatingIncomeExpense_B69EA43429DE25953D3E84A93EB3D022" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Other Nonoperating Income (Expense)</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_OtherNonoperatingIncomeExpense" xlink:label="loc_us-gaap_OtherNonoperatingIncomeExpense_B69EA43429DE25953D3E84A93EB3D022" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OtherNonoperatingIncomeExpense_B69EA43429DE25953D3E84A93EB3D022" xlink:to="lab_us-gaap_OtherNonoperatingIncomeExpense_B69EA43429DE25953D3E84A93EB3D022" xlink:type="arc" />
    <link:label id="lab_us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesMinorityInterestAndIncomeLossFromEquityMethodInvestments_F75F954F3802CC1A901484A93EB38E82_totalLabel_en-US" xlink:label="lab_us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesMinorityInterestAndIncomeLossFromEquityMethodInvestments_F75F954F3802CC1A901484A93EB38E82" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Income before income tax expense</link:label>
    <link:label id="lab_us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesMinorityInterestAndIncomeLossFromEquityMethodInvestments_F75F954F3802CC1A901484A93EB38E82_label_en-US" xlink:label="lab_us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesMinorityInterestAndIncomeLossFromEquityMethodInvestments_F75F954F3802CC1A901484A93EB38E82" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Income (Loss) from Continuing Operations before Equity Method Investments, Income Taxes, Noncontrolling Interest</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesMinorityInterestAndIncomeLossFromEquityMethodInvestments" xlink:label="loc_us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesMinorityInterestAndIncomeLossFromEquityMethodInvestments_F75F954F3802CC1A901484A93EB38E82" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesMinorityInterestAndIncomeLossFromEquityMethodInvestments_F75F954F3802CC1A901484A93EB38E82" xlink:to="lab_us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesMinorityInterestAndIncomeLossFromEquityMethodInvestments_F75F954F3802CC1A901484A93EB38E82" xlink:type="arc" />
    <link:label id="lab_us-gaap_IncomeTaxExpenseBenefit_871D957E6330A3DF067484A93EB31BBB_terseLabel_en-US" xlink:label="lab_us-gaap_IncomeTaxExpenseBenefit_871D957E6330A3DF067484A93EB31BBB" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Income tax expense</link:label>
    <link:label id="lab_us-gaap_IncomeTaxExpenseBenefit_871D957E6330A3DF067484A93EB31BBB_label_en-US" xlink:label="lab_us-gaap_IncomeTaxExpenseBenefit_871D957E6330A3DF067484A93EB31BBB" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Income Tax Expense (Benefit)</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_IncomeTaxExpenseBenefit" xlink:label="loc_us-gaap_IncomeTaxExpenseBenefit_871D957E6330A3DF067484A93EB31BBB" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_IncomeTaxExpenseBenefit_871D957E6330A3DF067484A93EB31BBB" xlink:to="lab_us-gaap_IncomeTaxExpenseBenefit_871D957E6330A3DF067484A93EB31BBB" xlink:type="arc" />
    <link:label id="lab_us-gaap_NetIncomeLoss_CA695090CE24959C337684A93EB34796_totalLabel_en-US" xlink:label="lab_us-gaap_NetIncomeLoss_CA695090CE24959C337684A93EB34796" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Net income</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_NetIncomeLoss" xlink:label="loc_us-gaap_NetIncomeLoss_CA695090CE24959C337684A93EB34796" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_NetIncomeLoss_CA695090CE24959C337684A93EB34796" xlink:to="lab_us-gaap_NetIncomeLoss_CA695090CE24959C337684A93EB34796" xlink:type="arc" />
    <link:label id="lab_us-gaap_EarningsPerShareAbstract_59CB1CC2F283F3943D6D84A93EB31F40_terseLabel_en-US" xlink:label="lab_us-gaap_EarningsPerShareAbstract_59CB1CC2F283F3943D6D84A93EB31F40" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Earnings per common share</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_EarningsPerShareAbstract" xlink:label="loc_us-gaap_EarningsPerShareAbstract_59CB1CC2F283F3943D6D84A93EB31F40" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_EarningsPerShareAbstract_59CB1CC2F283F3943D6D84A93EB31F40" xlink:to="lab_us-gaap_EarningsPerShareAbstract_59CB1CC2F283F3943D6D84A93EB31F40" xlink:type="arc" />
    <link:label id="lab_us-gaap_EarningsPerShareBasic_CE4D820F65B7FEAB87AB84A93EB4887C_terseLabel_en-US" xlink:label="lab_us-gaap_EarningsPerShareBasic_CE4D820F65B7FEAB87AB84A93EB4887C" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Basic (in dollars per share)</link:label>
    <link:label id="lab_us-gaap_EarningsPerShareBasic_CE4D820F65B7FEAB87AB84A93EB4887C_label_en-US" xlink:label="lab_us-gaap_EarningsPerShareBasic_CE4D820F65B7FEAB87AB84A93EB4887C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Earnings Per Share, Basic</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_EarningsPerShareBasic" xlink:label="loc_us-gaap_EarningsPerShareBasic_CE4D820F65B7FEAB87AB84A93EB4887C" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_EarningsPerShareBasic_CE4D820F65B7FEAB87AB84A93EB4887C" xlink:to="lab_us-gaap_EarningsPerShareBasic_CE4D820F65B7FEAB87AB84A93EB4887C" xlink:type="arc" />
    <link:label id="lab_us-gaap_EarningsPerShareDiluted_38BA68A127485E99000E84A93EB4DCD5_terseLabel_en-US" xlink:label="lab_us-gaap_EarningsPerShareDiluted_38BA68A127485E99000E84A93EB4DCD5" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Diluted (in dollars per share)</link:label>
    <link:label id="lab_us-gaap_EarningsPerShareDiluted_38BA68A127485E99000E84A93EB4DCD5_label_en-US" xlink:label="lab_us-gaap_EarningsPerShareDiluted_38BA68A127485E99000E84A93EB4DCD5" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Earnings Per Share, Diluted</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_EarningsPerShareDiluted" xlink:label="loc_us-gaap_EarningsPerShareDiluted_38BA68A127485E99000E84A93EB4DCD5" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_EarningsPerShareDiluted_38BA68A127485E99000E84A93EB4DCD5" xlink:to="lab_us-gaap_EarningsPerShareDiluted_38BA68A127485E99000E84A93EB4DCD5" xlink:type="arc" />
    <link:label id="lab_us-gaap_WeightedAverageNumberOfSharesOutstandingAbstract_4ED59C9C07A75C685A5F84A93EB4602C_terseLabel_en-US" xlink:label="lab_us-gaap_WeightedAverageNumberOfSharesOutstandingAbstract_4ED59C9C07A75C685A5F84A93EB4602C" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Weighted-average number of shares outstanding</link:label>
    <link:label id="lab_us-gaap_WeightedAverageNumberOfSharesOutstandingAbstract_4ED59C9C07A75C685A5F84A93EB4602C_label_en-US" xlink:label="lab_us-gaap_WeightedAverageNumberOfSharesOutstandingAbstract_4ED59C9C07A75C685A5F84A93EB4602C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Weighted Average Number of Shares Outstanding, Diluted [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_WeightedAverageNumberOfSharesOutstandingAbstract" xlink:label="loc_us-gaap_WeightedAverageNumberOfSharesOutstandingAbstract_4ED59C9C07A75C685A5F84A93EB4602C" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_WeightedAverageNumberOfSharesOutstandingAbstract_4ED59C9C07A75C685A5F84A93EB4602C" xlink:to="lab_us-gaap_WeightedAverageNumberOfSharesOutstandingAbstract_4ED59C9C07A75C685A5F84A93EB4602C" xlink:type="arc" />
    <link:label id="lab_us-gaap_WeightedAverageNumberOfSharesOutstandingBasic_01B4B20950DD7FC6FCC384A93EB46D09_terseLabel_en-US" xlink:label="lab_us-gaap_WeightedAverageNumberOfSharesOutstandingBasic_01B4B20950DD7FC6FCC384A93EB46D09" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Basic (in shares)</link:label>
    <link:label id="lab_us-gaap_WeightedAverageNumberOfSharesOutstandingBasic_01B4B20950DD7FC6FCC384A93EB46D09_label_en-US" xlink:label="lab_us-gaap_WeightedAverageNumberOfSharesOutstandingBasic_01B4B20950DD7FC6FCC384A93EB46D09" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Weighted Average Number of Shares Outstanding, Basic</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_WeightedAverageNumberOfSharesOutstandingBasic" xlink:label="loc_us-gaap_WeightedAverageNumberOfSharesOutstandingBasic_01B4B20950DD7FC6FCC384A93EB46D09" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_WeightedAverageNumberOfSharesOutstandingBasic_01B4B20950DD7FC6FCC384A93EB46D09" xlink:to="lab_us-gaap_WeightedAverageNumberOfSharesOutstandingBasic_01B4B20950DD7FC6FCC384A93EB46D09" xlink:type="arc" />
    <link:label id="lab_us-gaap_WeightedAverageNumberOfDilutedSharesOutstanding_90295D734E17434DE2A484A93EB505A7_terseLabel_en-US" xlink:label="lab_us-gaap_WeightedAverageNumberOfDilutedSharesOutstanding_90295D734E17434DE2A484A93EB505A7" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Diluted (in shares)</link:label>
    <link:label id="lab_us-gaap_WeightedAverageNumberOfDilutedSharesOutstanding_90295D734E17434DE2A484A93EB505A7_label_en-US" xlink:label="lab_us-gaap_WeightedAverageNumberOfDilutedSharesOutstanding_90295D734E17434DE2A484A93EB505A7" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Weighted Average Number of Shares Outstanding, Diluted</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_WeightedAverageNumberOfDilutedSharesOutstanding" xlink:label="loc_us-gaap_WeightedAverageNumberOfDilutedSharesOutstanding_90295D734E17434DE2A484A93EB505A7" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_WeightedAverageNumberOfDilutedSharesOutstanding_90295D734E17434DE2A484A93EB505A7" xlink:to="lab_us-gaap_WeightedAverageNumberOfDilutedSharesOutstanding_90295D734E17434DE2A484A93EB505A7" xlink:type="arc" />
    <link:label id="lab_us-gaap_CommonStockDividendsPerShareDeclared_DEA60C6209CC0D2B3B9A84A93EB5BD02_terseLabel_en-US" xlink:label="lab_us-gaap_CommonStockDividendsPerShareDeclared_DEA60C6209CC0D2B3B9A84A93EB5BD02" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Dividends per common share (in dollars per share)</link:label>
    <link:label id="lab_us-gaap_CommonStockDividendsPerShareDeclared_DEA60C6209CC0D2B3B9A84A93EB5BD02_label_en-US" xlink:label="lab_us-gaap_CommonStockDividendsPerShareDeclared_DEA60C6209CC0D2B3B9A84A93EB5BD02" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Common Stock, Dividends, Per Share, Declared</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_CommonStockDividendsPerShareDeclared" xlink:label="loc_us-gaap_CommonStockDividendsPerShareDeclared_DEA60C6209CC0D2B3B9A84A93EB5BD02" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_CommonStockDividendsPerShareDeclared_DEA60C6209CC0D2B3B9A84A93EB5BD02" xlink:to="lab_us-gaap_CommonStockDividendsPerShareDeclared_DEA60C6209CC0D2B3B9A84A93EB5BD02" xlink:type="arc" />
    <link:label id="lab_us-gaap_DebtDisclosureTextBlock_1D239EE0F8AFC5620D866054071FC704_terseLabel_en-US" xlink:label="lab_us-gaap_DebtDisclosureTextBlock_1D239EE0F8AFC5620D866054071FC704" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Debt</link:label>
    <link:label id="lab_us-gaap_DebtDisclosureTextBlock_1D239EE0F8AFC5620D866054071FC704_label_en-US" xlink:label="lab_us-gaap_DebtDisclosureTextBlock_1D239EE0F8AFC5620D866054071FC704" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Debt Disclosure [Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_DebtDisclosureTextBlock" xlink:label="loc_us-gaap_DebtDisclosureTextBlock_1D239EE0F8AFC5620D866054071FC704" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DebtDisclosureTextBlock_1D239EE0F8AFC5620D866054071FC704" xlink:to="lab_us-gaap_DebtDisclosureTextBlock_1D239EE0F8AFC5620D866054071FC704" xlink:type="arc" />
    <link:label id="lab_us-gaap_InventoryDisclosureAbstract_CDA712F99FA506B3D174605406D48908_label_en-US" xlink:label="lab_us-gaap_InventoryDisclosureAbstract_CDA712F99FA506B3D174605406D48908" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Inventory Disclosure [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_InventoryDisclosureAbstract" xlink:label="loc_us-gaap_InventoryDisclosureAbstract_CDA712F99FA506B3D174605406D48908" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_InventoryDisclosureAbstract_CDA712F99FA506B3D174605406D48908" xlink:to="lab_us-gaap_InventoryDisclosureAbstract_CDA712F99FA506B3D174605406D48908" xlink:type="arc" />
    <link:label id="lab_us-gaap_InventoryDisclosureTextBlock_53A2F65B323DE45555D8605406D4AA8D_terseLabel_en-US" xlink:label="lab_us-gaap_InventoryDisclosureTextBlock_53A2F65B323DE45555D8605406D4AA8D" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Inventories, Net</link:label>
    <link:label id="lab_us-gaap_InventoryDisclosureTextBlock_53A2F65B323DE45555D8605406D4AA8D_label_en-US" xlink:label="lab_us-gaap_InventoryDisclosureTextBlock_53A2F65B323DE45555D8605406D4AA8D" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Inventory Disclosure [Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_InventoryDisclosureTextBlock" xlink:label="loc_us-gaap_InventoryDisclosureTextBlock_53A2F65B323DE45555D8605406D4AA8D" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_InventoryDisclosureTextBlock_53A2F65B323DE45555D8605406D4AA8D" xlink:to="lab_us-gaap_InventoryDisclosureTextBlock_53A2F65B323DE45555D8605406D4AA8D" xlink:type="arc" />
    <link:label id="lab_us-gaap_EquityAbstract_2E62A85AF89B44F685977A6BB2221435_label_en-US" xlink:label="lab_us-gaap_EquityAbstract_2E62A85AF89B44F685977A6BB2221435" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Equity [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_EquityAbstract" xlink:label="loc_us-gaap_EquityAbstract_2E62A85AF89B44F685977A6BB2221435" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_EquityAbstract_2E62A85AF89B44F685977A6BB2221435" xlink:to="lab_us-gaap_EquityAbstract_2E62A85AF89B44F685977A6BB2221435" xlink:type="arc" />
    <link:label id="lab_atvi_ShareRepurchaseProgramTable_0C83BEA1DDBF7F2E19E97A6BB222FDAE_terseLabel_en-US" xlink:label="lab_atvi_ShareRepurchaseProgramTable_0C83BEA1DDBF7F2E19E97A6BB222FDAE" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Share Repurchase Program [Table]</link:label>
    <link:label id="lab_atvi_ShareRepurchaseProgramTable_0C83BEA1DDBF7F2E19E97A6BB222FDAE_label_en-US" xlink:label="lab_atvi_ShareRepurchaseProgramTable_0C83BEA1DDBF7F2E19E97A6BB222FDAE" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Share Repurchase Program [Table]</link:label>
    <link:label id="lab_atvi_ShareRepurchaseProgramTable_0C83BEA1DDBF7F2E19E97A6BB222FDAE_documentation_en-US" xlink:label="lab_atvi_ShareRepurchaseProgramTable_0C83BEA1DDBF7F2E19E97A6BB222FDAE" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Summarization of share repurchase programs.</link:label>
    <link:loc xlink:href="atvi-20170630.xsd#atvi_ShareRepurchaseProgramTable" xlink:label="loc_atvi_ShareRepurchaseProgramTable_0C83BEA1DDBF7F2E19E97A6BB222FDAE" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_atvi_ShareRepurchaseProgramTable_0C83BEA1DDBF7F2E19E97A6BB222FDAE" xlink:to="lab_atvi_ShareRepurchaseProgramTable_0C83BEA1DDBF7F2E19E97A6BB222FDAE" xlink:type="arc" />
    <link:label id="lab_us-gaap_ShareRepurchaseProgramAxis_7B9D1BA42E26249E2B0F7A6BB222DA2E_terseLabel_en-US" xlink:label="lab_us-gaap_ShareRepurchaseProgramAxis_7B9D1BA42E26249E2B0F7A6BB222DA2E" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Share Repurchase Program [Axis]</link:label>
    <link:label id="lab_us-gaap_ShareRepurchaseProgramAxis_7B9D1BA42E26249E2B0F7A6BB222DA2E_label_en-US" xlink:label="lab_us-gaap_ShareRepurchaseProgramAxis_7B9D1BA42E26249E2B0F7A6BB222DA2E" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Share Repurchase Program [Axis]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ShareRepurchaseProgramAxis" xlink:label="loc_us-gaap_ShareRepurchaseProgramAxis_7B9D1BA42E26249E2B0F7A6BB222DA2E" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShareRepurchaseProgramAxis_7B9D1BA42E26249E2B0F7A6BB222DA2E" xlink:to="lab_us-gaap_ShareRepurchaseProgramAxis_7B9D1BA42E26249E2B0F7A6BB222DA2E" xlink:type="arc" />
    <link:label id="lab_us-gaap_ShareRepurchaseProgramDomain_E6325B8CCC0589CDD3F27A6BB2233582_terseLabel_en-US" xlink:label="lab_us-gaap_ShareRepurchaseProgramDomain_E6325B8CCC0589CDD3F27A6BB2233582" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Share Repurchase Program [Domain]</link:label>
    <link:label id="lab_us-gaap_ShareRepurchaseProgramDomain_E6325B8CCC0589CDD3F27A6BB2233582_label_en-US" xlink:label="lab_us-gaap_ShareRepurchaseProgramDomain_E6325B8CCC0589CDD3F27A6BB2233582" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Share Repurchase Program [Domain]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ShareRepurchaseProgramDomain" xlink:label="loc_us-gaap_ShareRepurchaseProgramDomain_E6325B8CCC0589CDD3F27A6BB2233582" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShareRepurchaseProgramDomain_E6325B8CCC0589CDD3F27A6BB2233582" xlink:to="lab_us-gaap_ShareRepurchaseProgramDomain_E6325B8CCC0589CDD3F27A6BB2233582" xlink:type="arc" />
    <link:label id="lab_atvi_ShareRepurchaseProgram2017Member_95E36521071D983585FF7A6BB223BC7C_terseLabel_en-US" xlink:label="lab_atvi_ShareRepurchaseProgram2017Member_95E36521071D983585FF7A6BB223BC7C" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Share Repurchase Program 2017</link:label>
    <link:label id="lab_atvi_ShareRepurchaseProgram2017Member_95E36521071D983585FF7A6BB223BC7C_label_en-US" xlink:label="lab_atvi_ShareRepurchaseProgram2017Member_95E36521071D983585FF7A6BB223BC7C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Share Repurchase Program 2017 [Member]</link:label>
    <link:label id="lab_atvi_ShareRepurchaseProgram2017Member_95E36521071D983585FF7A6BB223BC7C_documentation_en-US" xlink:label="lab_atvi_ShareRepurchaseProgram2017Member_95E36521071D983585FF7A6BB223BC7C" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">The 2017 Share Repurchase Program authorized by our Board of Directors.</link:label>
    <link:loc xlink:href="atvi-20170630.xsd#atvi_ShareRepurchaseProgram2017Member" xlink:label="loc_atvi_ShareRepurchaseProgram2017Member_95E36521071D983585FF7A6BB223BC7C" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_atvi_ShareRepurchaseProgram2017Member_95E36521071D983585FF7A6BB223BC7C" xlink:to="lab_atvi_ShareRepurchaseProgram2017Member_95E36521071D983585FF7A6BB223BC7C" xlink:type="arc" />
    <link:label id="lab_atvi_ShareRepurchaseProgramLineItems_81B283F42D86FA094F4A7A6BB2248CF1_terseLabel_en-US" xlink:label="lab_atvi_ShareRepurchaseProgramLineItems_81B283F42D86FA094F4A7A6BB2248CF1" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Share Repurchase Program [Line Items]</link:label>
    <link:label id="lab_atvi_ShareRepurchaseProgramLineItems_81B283F42D86FA094F4A7A6BB2248CF1_label_en-US" xlink:label="lab_atvi_ShareRepurchaseProgramLineItems_81B283F42D86FA094F4A7A6BB2248CF1" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Share Repurchase Program [Line Items]</link:label>
    <link:label id="lab_atvi_ShareRepurchaseProgramLineItems_81B283F42D86FA094F4A7A6BB2248CF1_documentation_en-US" xlink:label="lab_atvi_ShareRepurchaseProgramLineItems_81B283F42D86FA094F4A7A6BB2248CF1" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Line items related to the share repurchase program authorized by the Board of Directors.</link:label>
    <link:loc xlink:href="atvi-20170630.xsd#atvi_ShareRepurchaseProgramLineItems" xlink:label="loc_atvi_ShareRepurchaseProgramLineItems_81B283F42D86FA094F4A7A6BB2248CF1" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_atvi_ShareRepurchaseProgramLineItems_81B283F42D86FA094F4A7A6BB2248CF1" xlink:to="lab_atvi_ShareRepurchaseProgramLineItems_81B283F42D86FA094F4A7A6BB2248CF1" xlink:type="arc" />
    <link:label id="lab_us-gaap_StockRepurchaseProgramAuthorizedAmount1_37B008FCA6D6BCC9C51C7A6BB224AF7C_terseLabel_en-US" xlink:label="lab_us-gaap_StockRepurchaseProgramAuthorizedAmount1_37B008FCA6D6BCC9C51C7A6BB224AF7C" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Share repurchase program, dollar amount authorized</link:label>
    <link:label id="lab_us-gaap_StockRepurchaseProgramAuthorizedAmount1_37B008FCA6D6BCC9C51C7A6BB224AF7C_label_en-US" xlink:label="lab_us-gaap_StockRepurchaseProgramAuthorizedAmount1_37B008FCA6D6BCC9C51C7A6BB224AF7C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Stock Repurchase Program, Authorized Amount</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_StockRepurchaseProgramAuthorizedAmount1" xlink:label="loc_us-gaap_StockRepurchaseProgramAuthorizedAmount1_37B008FCA6D6BCC9C51C7A6BB224AF7C" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_StockRepurchaseProgramAuthorizedAmount1_37B008FCA6D6BCC9C51C7A6BB224AF7C" xlink:to="lab_us-gaap_StockRepurchaseProgramAuthorizedAmount1_37B008FCA6D6BCC9C51C7A6BB224AF7C" xlink:type="arc" />
    <link:label id="lab_us-gaap_TreasuryStockSharesAcquired_EB88A05674985FC16F1D7A6BB224EA91_terseLabel_en-US" xlink:label="lab_us-gaap_TreasuryStockSharesAcquired_EB88A05674985FC16F1D7A6BB224EA91" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Shares of common stock repurchased</link:label>
    <link:label id="lab_us-gaap_TreasuryStockSharesAcquired_EB88A05674985FC16F1D7A6BB224EA91_label_en-US" xlink:label="lab_us-gaap_TreasuryStockSharesAcquired_EB88A05674985FC16F1D7A6BB224EA91" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Treasury Stock, Shares, Acquired</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_TreasuryStockSharesAcquired" xlink:label="loc_us-gaap_TreasuryStockSharesAcquired_EB88A05674985FC16F1D7A6BB224EA91" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_TreasuryStockSharesAcquired_EB88A05674985FC16F1D7A6BB224EA91" xlink:to="lab_us-gaap_TreasuryStockSharesAcquired_EB88A05674985FC16F1D7A6BB224EA91" xlink:type="arc" />
    <link:label id="lab_us-gaap_TreasuryStockValueAcquiredCostMethod_8A7B934C405580DC78FB7A6BB224C286_terseLabel_en-US" xlink:label="lab_us-gaap_TreasuryStockValueAcquiredCostMethod_8A7B934C405580DC78FB7A6BB224C286" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Cost of common stock repurchased under the stock repurchase program</link:label>
    <link:label id="lab_us-gaap_TreasuryStockValueAcquiredCostMethod_8A7B934C405580DC78FB7A6BB224C286_label_en-US" xlink:label="lab_us-gaap_TreasuryStockValueAcquiredCostMethod_8A7B934C405580DC78FB7A6BB224C286" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Treasury Stock, Value, Acquired, Cost Method</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_TreasuryStockValueAcquiredCostMethod" xlink:label="loc_us-gaap_TreasuryStockValueAcquiredCostMethod_8A7B934C405580DC78FB7A6BB224C286" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_TreasuryStockValueAcquiredCostMethod_8A7B934C405580DC78FB7A6BB224C286" xlink:to="lab_us-gaap_TreasuryStockValueAcquiredCostMethod_8A7B934C405580DC78FB7A6BB224C286" xlink:type="arc" />
    <link:label id="lab_us-gaap_StatementOfIncomeAndComprehensiveIncomeAbstract_0AB8EA8FEA8690306F4B8682F46DD897_label_en-US" xlink:label="lab_us-gaap_StatementOfIncomeAndComprehensiveIncomeAbstract_0AB8EA8FEA8690306F4B8682F46DD897" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Statement of Comprehensive Income [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_StatementOfIncomeAndComprehensiveIncomeAbstract" xlink:label="loc_us-gaap_StatementOfIncomeAndComprehensiveIncomeAbstract_0AB8EA8FEA8690306F4B8682F46DD897" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_StatementOfIncomeAndComprehensiveIncomeAbstract_0AB8EA8FEA8690306F4B8682F46DD897" xlink:to="lab_us-gaap_StatementOfIncomeAndComprehensiveIncomeAbstract_0AB8EA8FEA8690306F4B8682F46DD897" xlink:type="arc" />
    <link:label id="lab_us-gaap_OtherComprehensiveIncomeLossNetOfTaxPeriodIncreaseDecreaseAbstract_E8B1BAA3744A6A8199398682F46D126C_terseLabel_en-US" xlink:label="lab_us-gaap_OtherComprehensiveIncomeLossNetOfTaxPeriodIncreaseDecreaseAbstract_E8B1BAA3744A6A8199398682F46D126C" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Other comprehensive income (loss):</link:label>
    <link:label id="lab_us-gaap_OtherComprehensiveIncomeLossNetOfTaxPeriodIncreaseDecreaseAbstract_E8B1BAA3744A6A8199398682F46D126C_label_en-US" xlink:label="lab_us-gaap_OtherComprehensiveIncomeLossNetOfTaxPeriodIncreaseDecreaseAbstract_E8B1BAA3744A6A8199398682F46D126C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Other Comprehensive Income (Loss), Net of Tax [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_OtherComprehensiveIncomeLossNetOfTaxPeriodIncreaseDecreaseAbstract" xlink:label="loc_us-gaap_OtherComprehensiveIncomeLossNetOfTaxPeriodIncreaseDecreaseAbstract_E8B1BAA3744A6A8199398682F46D126C" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OtherComprehensiveIncomeLossNetOfTaxPeriodIncreaseDecreaseAbstract_E8B1BAA3744A6A8199398682F46D126C" xlink:to="lab_us-gaap_OtherComprehensiveIncomeLossNetOfTaxPeriodIncreaseDecreaseAbstract_E8B1BAA3744A6A8199398682F46D126C" xlink:type="arc" />
    <link:label id="lab_us-gaap_OtherComprehensiveIncomeLossForeignCurrencyTransactionAndTranslationAdjustmentNetOfTax_51D6ED931995ABCDA1478682F46D34E8_terseLabel_en-US" xlink:label="lab_us-gaap_OtherComprehensiveIncomeLossForeignCurrencyTransactionAndTranslationAdjustmentNetOfTax_51D6ED931995ABCDA1478682F46D34E8" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Foreign currency translation adjustment</link:label>
    <link:label id="lab_us-gaap_OtherComprehensiveIncomeLossForeignCurrencyTransactionAndTranslationAdjustmentNetOfTax_51D6ED931995ABCDA1478682F46D34E8_label_en-US" xlink:label="lab_us-gaap_OtherComprehensiveIncomeLossForeignCurrencyTransactionAndTranslationAdjustmentNetOfTax_51D6ED931995ABCDA1478682F46D34E8" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Other Comprehensive Income (Loss), Foreign Currency Transaction and Translation Adjustment, Net of Tax</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_OtherComprehensiveIncomeLossForeignCurrencyTransactionAndTranslationAdjustmentNetOfTax" xlink:label="loc_us-gaap_OtherComprehensiveIncomeLossForeignCurrencyTransactionAndTranslationAdjustmentNetOfTax_51D6ED931995ABCDA1478682F46D34E8" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OtherComprehensiveIncomeLossForeignCurrencyTransactionAndTranslationAdjustmentNetOfTax_51D6ED931995ABCDA1478682F46D34E8" xlink:to="lab_us-gaap_OtherComprehensiveIncomeLossForeignCurrencyTransactionAndTranslationAdjustmentNetOfTax_51D6ED931995ABCDA1478682F46D34E8" xlink:type="arc" />
    <link:label id="lab_us-gaap_OtherComprehensiveIncomeUnrealizedGainLossOnDerivativesArisingDuringPeriodNetOfTax_DF4EC90DBEDF3318A8D78682F46D738E_terseLabel_en-US" xlink:label="lab_us-gaap_OtherComprehensiveIncomeUnrealizedGainLossOnDerivativesArisingDuringPeriodNetOfTax_DF4EC90DBEDF3318A8D78682F46D738E" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Unrealized gains (losses) on forward contracts designated as hedges, net of tax</link:label>
    <link:label id="lab_us-gaap_OtherComprehensiveIncomeUnrealizedGainLossOnDerivativesArisingDuringPeriodNetOfTax_DF4EC90DBEDF3318A8D78682F46D738E_label_en-US" xlink:label="lab_us-gaap_OtherComprehensiveIncomeUnrealizedGainLossOnDerivativesArisingDuringPeriodNetOfTax_DF4EC90DBEDF3318A8D78682F46D738E" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Other Comprehensive Income (Loss), Unrealized Gain (Loss) on Derivatives Arising During Period, Net of Tax</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_OtherComprehensiveIncomeUnrealizedGainLossOnDerivativesArisingDuringPeriodNetOfTax" xlink:label="loc_us-gaap_OtherComprehensiveIncomeUnrealizedGainLossOnDerivativesArisingDuringPeriodNetOfTax_DF4EC90DBEDF3318A8D78682F46D738E" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OtherComprehensiveIncomeUnrealizedGainLossOnDerivativesArisingDuringPeriodNetOfTax_DF4EC90DBEDF3318A8D78682F46D738E" xlink:to="lab_us-gaap_OtherComprehensiveIncomeUnrealizedGainLossOnDerivativesArisingDuringPeriodNetOfTax_DF4EC90DBEDF3318A8D78682F46D738E" xlink:type="arc" />
    <link:label id="lab_us-gaap_OtherComprehensiveIncomeLossReclassificationAdjustmentFromAOCIForSaleOfSecuritiesNetOfTax_E392F14C2404EF2B04B386835788D32F_negatedTerseLabel_en-US" xlink:label="lab_us-gaap_OtherComprehensiveIncomeLossReclassificationAdjustmentFromAOCIForSaleOfSecuritiesNetOfTax_E392F14C2404EF2B04B386835788D32F" xlink:role="http://www.xbrl.org/2009/role/negatedTerseLabel" xlink:type="resource" xml:lang="en-US">Realized gain on investments, net of tax</link:label>
    <link:label id="lab_us-gaap_OtherComprehensiveIncomeLossReclassificationAdjustmentFromAOCIForSaleOfSecuritiesNetOfTax_E392F14C2404EF2B04B386835788D32F_label_en-US" xlink:label="lab_us-gaap_OtherComprehensiveIncomeLossReclassificationAdjustmentFromAOCIForSaleOfSecuritiesNetOfTax_E392F14C2404EF2B04B386835788D32F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Other Comprehensive Income (Loss), Reclassification Adjustment from AOCI for Sale of Securities, Net of Tax</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_OtherComprehensiveIncomeLossReclassificationAdjustmentFromAOCIForSaleOfSecuritiesNetOfTax" xlink:label="loc_us-gaap_OtherComprehensiveIncomeLossReclassificationAdjustmentFromAOCIForSaleOfSecuritiesNetOfTax_E392F14C2404EF2B04B386835788D32F" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OtherComprehensiveIncomeLossReclassificationAdjustmentFromAOCIForSaleOfSecuritiesNetOfTax_E392F14C2404EF2B04B386835788D32F" xlink:to="lab_us-gaap_OtherComprehensiveIncomeLossReclassificationAdjustmentFromAOCIForSaleOfSecuritiesNetOfTax_E392F14C2404EF2B04B386835788D32F" xlink:type="arc" />
    <link:label id="lab_us-gaap_OtherComprehensiveIncomeLossNetOfTax_1C771BA4ABF84FD83D538682F46D604F_totalLabel_en-US" xlink:label="lab_us-gaap_OtherComprehensiveIncomeLossNetOfTax_1C771BA4ABF84FD83D538682F46D604F" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Total other comprehensive loss</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_OtherComprehensiveIncomeLossNetOfTax" xlink:label="loc_us-gaap_OtherComprehensiveIncomeLossNetOfTax_1C771BA4ABF84FD83D538682F46D604F" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OtherComprehensiveIncomeLossNetOfTax_1C771BA4ABF84FD83D538682F46D604F" xlink:to="lab_us-gaap_OtherComprehensiveIncomeLossNetOfTax_1C771BA4ABF84FD83D538682F46D604F" xlink:type="arc" />
    <link:label id="lab_us-gaap_ComprehensiveIncomeNetOfTaxIncludingPortionAttributableToNoncontrollingInterest_C0B2C66FF2A56439AD708682F46D9718_totalLabel_en-US" xlink:label="lab_us-gaap_ComprehensiveIncomeNetOfTaxIncludingPortionAttributableToNoncontrollingInterest_C0B2C66FF2A56439AD708682F46D9718" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Comprehensive income</link:label>
    <link:label id="lab_us-gaap_ComprehensiveIncomeNetOfTaxIncludingPortionAttributableToNoncontrollingInterest_C0B2C66FF2A56439AD708682F46D9718_label_en-US" xlink:label="lab_us-gaap_ComprehensiveIncomeNetOfTaxIncludingPortionAttributableToNoncontrollingInterest_C0B2C66FF2A56439AD708682F46D9718" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Comprehensive Income (Loss), Net of Tax, Including Portion Attributable to Noncontrolling Interest</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ComprehensiveIncomeNetOfTaxIncludingPortionAttributableToNoncontrollingInterest" xlink:label="loc_us-gaap_ComprehensiveIncomeNetOfTaxIncludingPortionAttributableToNoncontrollingInterest_C0B2C66FF2A56439AD708682F46D9718" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ComprehensiveIncomeNetOfTaxIncludingPortionAttributableToNoncontrollingInterest_C0B2C66FF2A56439AD708682F46D9718" xlink:to="lab_us-gaap_ComprehensiveIncomeNetOfTaxIncludingPortionAttributableToNoncontrollingInterest_C0B2C66FF2A56439AD708682F46D9718" xlink:type="arc" />
    <link:label id="lab_atvi_ScheduleofSoftwareDevelopmentCostsandIntellectualPropertyLicensesTableTextBlock_9CD97166F9F2EDA01301605406C3519C_terseLabel_en-US" xlink:label="lab_atvi_ScheduleofSoftwareDevelopmentCostsandIntellectualPropertyLicensesTableTextBlock_9CD97166F9F2EDA01301605406C3519C" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Summary of the components of capitalized software development</link:label>
    <link:label id="lab_atvi_ScheduleofSoftwareDevelopmentCostsandIntellectualPropertyLicensesTableTextBlock_9CD97166F9F2EDA01301605406C3519C_label_en-US" xlink:label="lab_atvi_ScheduleofSoftwareDevelopmentCostsandIntellectualPropertyLicensesTableTextBlock_9CD97166F9F2EDA01301605406C3519C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Schedule of Software Development Costs and Intellectual Property Licenses [Table Text Block]</link:label>
    <link:label id="lab_atvi_ScheduleofSoftwareDevelopmentCostsandIntellectualPropertyLicensesTableTextBlock_9CD97166F9F2EDA01301605406C3519C_documentation_en-US" xlink:label="lab_atvi_ScheduleofSoftwareDevelopmentCostsandIntellectualPropertyLicensesTableTextBlock_9CD97166F9F2EDA01301605406C3519C" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Tabular disclosure of software development costs and intellectual property licenses as of the balance sheet date.</link:label>
    <link:loc xlink:href="atvi-20170630.xsd#atvi_ScheduleofSoftwareDevelopmentCostsandIntellectualPropertyLicensesTableTextBlock" xlink:label="loc_atvi_ScheduleofSoftwareDevelopmentCostsandIntellectualPropertyLicensesTableTextBlock_9CD97166F9F2EDA01301605406C3519C" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_atvi_ScheduleofSoftwareDevelopmentCostsandIntellectualPropertyLicensesTableTextBlock_9CD97166F9F2EDA01301605406C3519C" xlink:to="lab_atvi_ScheduleofSoftwareDevelopmentCostsandIntellectualPropertyLicensesTableTextBlock_9CD97166F9F2EDA01301605406C3519C" xlink:type="arc" />
    <link:label id="lab_atvi_AmortizationofSoftwareDevelopmentCostsandIntellectualPropertyLicensesTableTextBlock_DBF8A89DB5B3228E83D8605406C3DEC0_terseLabel_en-US" xlink:label="lab_atvi_AmortizationofSoftwareDevelopmentCostsandIntellectualPropertyLicensesTableTextBlock_DBF8A89DB5B3228E83D8605406C3DEC0" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Amortization of capitalized software development costs and intellectual property licenses</link:label>
    <link:label id="lab_atvi_AmortizationofSoftwareDevelopmentCostsandIntellectualPropertyLicensesTableTextBlock_DBF8A89DB5B3228E83D8605406C3DEC0_label_en-US" xlink:label="lab_atvi_AmortizationofSoftwareDevelopmentCostsandIntellectualPropertyLicensesTableTextBlock_DBF8A89DB5B3228E83D8605406C3DEC0" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Amortization of Software Development Costs and Intellectual Property Licenses [Table Text Block]</link:label>
    <link:label id="lab_atvi_AmortizationofSoftwareDevelopmentCostsandIntellectualPropertyLicensesTableTextBlock_DBF8A89DB5B3228E83D8605406C3DEC0_documentation_en-US" xlink:label="lab_atvi_AmortizationofSoftwareDevelopmentCostsandIntellectualPropertyLicensesTableTextBlock_DBF8A89DB5B3228E83D8605406C3DEC0" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Tabular disclosure of amortization of software development costs and intellectual property licenses.</link:label>
    <link:loc xlink:href="atvi-20170630.xsd#atvi_AmortizationofSoftwareDevelopmentCostsandIntellectualPropertyLicensesTableTextBlock" xlink:label="loc_atvi_AmortizationofSoftwareDevelopmentCostsandIntellectualPropertyLicensesTableTextBlock_DBF8A89DB5B3228E83D8605406C3DEC0" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_atvi_AmortizationofSoftwareDevelopmentCostsandIntellectualPropertyLicensesTableTextBlock_DBF8A89DB5B3228E83D8605406C3DEC0" xlink:to="lab_atvi_AmortizationofSoftwareDevelopmentCostsandIntellectualPropertyLicensesTableTextBlock_DBF8A89DB5B3228E83D8605406C3DEC0" xlink:type="arc" />
    <link:label id="lab_atvi_SoftwareDevelopmentCostsAndIntellectualPropertyLicensesTextBlock_A7655598726D0B1675EF6054075DDEB1_terseLabel_en-US" xlink:label="lab_atvi_SoftwareDevelopmentCostsAndIntellectualPropertyLicensesTextBlock_A7655598726D0B1675EF6054075DDEB1" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Software Development and Intellectual Property Licenses</link:label>
    <link:label id="lab_atvi_SoftwareDevelopmentCostsAndIntellectualPropertyLicensesTextBlock_A7655598726D0B1675EF6054075DDEB1_label_en-US" xlink:label="lab_atvi_SoftwareDevelopmentCostsAndIntellectualPropertyLicensesTextBlock_A7655598726D0B1675EF6054075DDEB1" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Software Development Costs and Intellectual Property Licenses [Text block]</link:label>
    <link:label id="lab_atvi_SoftwareDevelopmentCostsAndIntellectualPropertyLicensesTextBlock_A7655598726D0B1675EF6054075DDEB1_documentation_en-US" xlink:label="lab_atvi_SoftwareDevelopmentCostsAndIntellectualPropertyLicensesTextBlock_A7655598726D0B1675EF6054075DDEB1" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Includes disclosure of software development costs and intellectual property license costs. This element may be used as a single block of text to encapsulate the entire disclosure including data and tables.</link:label>
    <link:loc xlink:href="atvi-20170630.xsd#atvi_SoftwareDevelopmentCostsAndIntellectualPropertyLicensesTextBlock" xlink:label="loc_atvi_SoftwareDevelopmentCostsAndIntellectualPropertyLicensesTextBlock_A7655598726D0B1675EF6054075DDEB1" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_atvi_SoftwareDevelopmentCostsAndIntellectualPropertyLicensesTextBlock_A7655598726D0B1675EF6054075DDEB1" xlink:to="lab_atvi_SoftwareDevelopmentCostsAndIntellectualPropertyLicensesTextBlock_A7655598726D0B1675EF6054075DDEB1" xlink:type="arc" />
    <link:label id="lab_us-gaap_SegmentReportingAbstract_FE62E2F3A9273C448FAD2EDBEE8A4028_terseLabel_en-US" xlink:label="lab_us-gaap_SegmentReportingAbstract_FE62E2F3A9273C448FAD2EDBEE8A4028" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Segment Reporting [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_SegmentReportingAbstract" xlink:label="loc_us-gaap_SegmentReportingAbstract_FE62E2F3A9273C448FAD2EDBEE8A4028" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_SegmentReportingAbstract_FE62E2F3A9273C448FAD2EDBEE8A4028" xlink:to="lab_us-gaap_SegmentReportingAbstract_FE62E2F3A9273C448FAD2EDBEE8A4028" xlink:type="arc" />
    <link:label id="lab_us-gaap_NumberOfReportableSegments_4634B2BDE924739894142EDBEE8BB79F_terseLabel_en-US" xlink:label="lab_us-gaap_NumberOfReportableSegments_4634B2BDE924739894142EDBEE8BB79F" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Number of reportable segments</link:label>
    <link:label id="lab_us-gaap_NumberOfReportableSegments_4634B2BDE924739894142EDBEE8BB79F_label_en-US" xlink:label="lab_us-gaap_NumberOfReportableSegments_4634B2BDE924739894142EDBEE8BB79F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Number of Reportable Segments</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_NumberOfReportableSegments" xlink:label="loc_us-gaap_NumberOfReportableSegments_4634B2BDE924739894142EDBEE8BB79F" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_NumberOfReportableSegments_4634B2BDE924739894142EDBEE8BB79F" xlink:to="lab_us-gaap_NumberOfReportableSegments_4634B2BDE924739894142EDBEE8BB79F" xlink:type="arc" />
    <link:label id="lab_us-gaap_SupplementalCashFlowElementsAbstract_E31E5282185AE00BE1FC2EDBEE8B3DB8_terseLabel_en-US" xlink:label="lab_us-gaap_SupplementalCashFlowElementsAbstract_E31E5282185AE00BE1FC2EDBEE8B3DB8" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Supplemental Cash Flow Elements [Abstract]</link:label>
    <link:label id="lab_us-gaap_SupplementalCashFlowElementsAbstract_E31E5282185AE00BE1FC2EDBEE8B3DB8_label_en-US" xlink:label="lab_us-gaap_SupplementalCashFlowElementsAbstract_E31E5282185AE00BE1FC2EDBEE8B3DB8" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Supplemental Cash Flow Elements [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_SupplementalCashFlowElementsAbstract" xlink:label="loc_us-gaap_SupplementalCashFlowElementsAbstract_E31E5282185AE00BE1FC2EDBEE8B3DB8" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_SupplementalCashFlowElementsAbstract_E31E5282185AE00BE1FC2EDBEE8B3DB8" xlink:to="lab_us-gaap_SupplementalCashFlowElementsAbstract_E31E5282185AE00BE1FC2EDBEE8B3DB8" xlink:type="arc" />
    <link:label id="lab_us-gaap_OtherSignificantNoncashTransactionValueOfConsiderationGiven1_32E4844F1549715B8AE52EDBEE8C2B6F_terseLabel_en-US" xlink:label="lab_us-gaap_OtherSignificantNoncashTransactionValueOfConsiderationGiven1_32E4844F1549715B8AE52EDBEE8C2B6F" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Non-cash purchase price consideration</link:label>
    <link:label id="lab_us-gaap_OtherSignificantNoncashTransactionValueOfConsiderationGiven1_32E4844F1549715B8AE52EDBEE8C2B6F_label_en-US" xlink:label="lab_us-gaap_OtherSignificantNoncashTransactionValueOfConsiderationGiven1_32E4844F1549715B8AE52EDBEE8C2B6F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Other Significant Noncash Transaction, Value of Consideration Given</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_OtherSignificantNoncashTransactionValueOfConsiderationGiven1" xlink:label="loc_us-gaap_OtherSignificantNoncashTransactionValueOfConsiderationGiven1_32E4844F1549715B8AE52EDBEE8C2B6F" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OtherSignificantNoncashTransactionValueOfConsiderationGiven1_32E4844F1549715B8AE52EDBEE8C2B6F" xlink:to="lab_us-gaap_OtherSignificantNoncashTransactionValueOfConsiderationGiven1_32E4844F1549715B8AE52EDBEE8C2B6F" xlink:type="arc" />
    <link:label id="lab_us-gaap_GoodwillDisclosureTextBlock_C6B2F9D4702A0D02FE3A6054077DF46C_terseLabel_en-US" xlink:label="lab_us-gaap_GoodwillDisclosureTextBlock_C6B2F9D4702A0D02FE3A6054077DF46C" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Goodwill</link:label>
    <link:label id="lab_us-gaap_GoodwillDisclosureTextBlock_C6B2F9D4702A0D02FE3A6054077DF46C_label_en-US" xlink:label="lab_us-gaap_GoodwillDisclosureTextBlock_C6B2F9D4702A0D02FE3A6054077DF46C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Goodwill Disclosure [Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_GoodwillDisclosureTextBlock" xlink:label="loc_us-gaap_GoodwillDisclosureTextBlock_C6B2F9D4702A0D02FE3A6054077DF46C" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_GoodwillDisclosureTextBlock_C6B2F9D4702A0D02FE3A6054077DF46C" xlink:to="lab_us-gaap_GoodwillDisclosureTextBlock_C6B2F9D4702A0D02FE3A6054077DF46C" xlink:type="arc" />
    <link:label id="lab_us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisTable_B3E1884BA0E94A3F7362853C0854B50A_terseLabel_en-US" xlink:label="lab_us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisTable_B3E1884BA0E94A3F7362853C0854B50A" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Fair Value Measurements, Recurring [Table]</link:label>
    <link:label id="lab_us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisTable_B3E1884BA0E94A3F7362853C0854B50A_label_en-US" xlink:label="lab_us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisTable_B3E1884BA0E94A3F7362853C0854B50A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Fair Value Measurements, Recurring and Nonrecurring [Table]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisTable" xlink:label="loc_us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisTable_B3E1884BA0E94A3F7362853C0854B50A" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisTable_B3E1884BA0E94A3F7362853C0854B50A" xlink:to="lab_us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisTable_B3E1884BA0E94A3F7362853C0854B50A" xlink:type="arc" />
    <link:label id="lab_us-gaap_FairValueMeasurementsRecurringMember_6E53199D8F9A4D559711853C0854FE90_terseLabel_en-US" xlink:label="lab_us-gaap_FairValueMeasurementsRecurringMember_6E53199D8F9A4D559711853C0854FE90" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Recurring</link:label>
    <link:label id="lab_us-gaap_FairValueMeasurementsRecurringMember_6E53199D8F9A4D559711853C0854FE90_label_en-US" xlink:label="lab_us-gaap_FairValueMeasurementsRecurringMember_6E53199D8F9A4D559711853C0854FE90" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Fair Value, Measurements, Recurring [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_FairValueMeasurementsRecurringMember" xlink:label="loc_us-gaap_FairValueMeasurementsRecurringMember_6E53199D8F9A4D559711853C0854FE90" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FairValueMeasurementsRecurringMember_6E53199D8F9A4D559711853C0854FE90" xlink:to="lab_us-gaap_FairValueMeasurementsRecurringMember_6E53199D8F9A4D559711853C0854FE90" xlink:type="arc" />
    <link:label id="lab_us-gaap_BalanceSheetLocationAxis_D818FB3F7E4FB39A2319853C085475C1_terseLabel_en-US" xlink:label="lab_us-gaap_BalanceSheetLocationAxis_D818FB3F7E4FB39A2319853C085475C1" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Balance Sheet Location [Axis]</link:label>
    <link:label id="lab_us-gaap_BalanceSheetLocationAxis_D818FB3F7E4FB39A2319853C085475C1_label_en-US" xlink:label="lab_us-gaap_BalanceSheetLocationAxis_D818FB3F7E4FB39A2319853C085475C1" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Balance Sheet Location [Axis]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_BalanceSheetLocationAxis" xlink:label="loc_us-gaap_BalanceSheetLocationAxis_D818FB3F7E4FB39A2319853C085475C1" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_BalanceSheetLocationAxis_D818FB3F7E4FB39A2319853C085475C1" xlink:to="lab_us-gaap_BalanceSheetLocationAxis_D818FB3F7E4FB39A2319853C085475C1" xlink:type="arc" />
    <link:label id="lab_us-gaap_BalanceSheetLocationDomain_87A0559D0EA8B4058373853C0854A36D_terseLabel_en-US" xlink:label="lab_us-gaap_BalanceSheetLocationDomain_87A0559D0EA8B4058373853C0854A36D" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Balance Sheet Location [Domain]</link:label>
    <link:label id="lab_us-gaap_BalanceSheetLocationDomain_87A0559D0EA8B4058373853C0854A36D_label_en-US" xlink:label="lab_us-gaap_BalanceSheetLocationDomain_87A0559D0EA8B4058373853C0854A36D" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Balance Sheet Location [Domain]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_BalanceSheetLocationDomain" xlink:label="loc_us-gaap_BalanceSheetLocationDomain_87A0559D0EA8B4058373853C0854A36D" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_BalanceSheetLocationDomain_87A0559D0EA8B4058373853C0854A36D" xlink:to="lab_us-gaap_BalanceSheetLocationDomain_87A0559D0EA8B4058373853C0854A36D" xlink:type="arc" />
    <link:label id="lab_us-gaap_CashAndCashEquivalentsMember_A21AA9DDBCED57BFFA1D853C085484C7_terseLabel_en-US" xlink:label="lab_us-gaap_CashAndCashEquivalentsMember_A21AA9DDBCED57BFFA1D853C085484C7" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Cash and cash equivalents</link:label>
    <link:label id="lab_us-gaap_CashAndCashEquivalentsMember_A21AA9DDBCED57BFFA1D853C085484C7_label_en-US" xlink:label="lab_us-gaap_CashAndCashEquivalentsMember_A21AA9DDBCED57BFFA1D853C085484C7" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Cash and Cash Equivalents [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_CashAndCashEquivalentsMember" xlink:label="loc_us-gaap_CashAndCashEquivalentsMember_A21AA9DDBCED57BFFA1D853C085484C7" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_CashAndCashEquivalentsMember_A21AA9DDBCED57BFFA1D853C085484C7" xlink:to="lab_us-gaap_CashAndCashEquivalentsMember_A21AA9DDBCED57BFFA1D853C085484C7" xlink:type="arc" />
    <link:label id="lab_us-gaap_OtherCurrentLiabilitiesMember_41862932BFBAC5058652853E19549DD4_terseLabel_en-US" xlink:label="lab_us-gaap_OtherCurrentLiabilitiesMember_41862932BFBAC5058652853E19549DD4" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Other current liabilities</link:label>
    <link:label id="lab_us-gaap_OtherCurrentLiabilitiesMember_41862932BFBAC5058652853E19549DD4_label_en-US" xlink:label="lab_us-gaap_OtherCurrentLiabilitiesMember_41862932BFBAC5058652853E19549DD4" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Other Current Liabilities [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_OtherCurrentLiabilitiesMember" xlink:label="loc_us-gaap_OtherCurrentLiabilitiesMember_41862932BFBAC5058652853E19549DD4" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OtherCurrentLiabilitiesMember_41862932BFBAC5058652853E19549DD4" xlink:to="lab_us-gaap_OtherCurrentLiabilitiesMember_41862932BFBAC5058652853E19549DD4" xlink:type="arc" />
    <link:label id="lab_us-gaap_OtherCurrentAssetsMember_10D57C0678D4F086C23F853C0854775A_terseLabel_en-US" xlink:label="lab_us-gaap_OtherCurrentAssetsMember_10D57C0678D4F086C23F853C0854775A" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Other current assets</link:label>
    <link:label id="lab_us-gaap_OtherCurrentAssetsMember_10D57C0678D4F086C23F853C0854775A_label_en-US" xlink:label="lab_us-gaap_OtherCurrentAssetsMember_10D57C0678D4F086C23F853C0854775A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Other Current Assets [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_OtherCurrentAssetsMember" xlink:label="loc_us-gaap_OtherCurrentAssetsMember_10D57C0678D4F086C23F853C0854775A" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OtherCurrentAssetsMember_10D57C0678D4F086C23F853C0854775A" xlink:to="lab_us-gaap_OtherCurrentAssetsMember_10D57C0678D4F086C23F853C0854775A" xlink:type="arc" />
    <link:label id="lab_us-gaap_OtherAssetsMember_5B9DDD842F1E65359193853C08542C4C_terseLabel_en-US" xlink:label="lab_us-gaap_OtherAssetsMember_5B9DDD842F1E65359193853C08542C4C" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Other assets</link:label>
    <link:label id="lab_us-gaap_OtherAssetsMember_5B9DDD842F1E65359193853C08542C4C_label_en-US" xlink:label="lab_us-gaap_OtherAssetsMember_5B9DDD842F1E65359193853C08542C4C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Other Assets [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_OtherAssetsMember" xlink:label="loc_us-gaap_OtherAssetsMember_5B9DDD842F1E65359193853C08542C4C" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OtherAssetsMember_5B9DDD842F1E65359193853C08542C4C" xlink:to="lab_us-gaap_OtherAssetsMember_5B9DDD842F1E65359193853C08542C4C" xlink:type="arc" />
    <link:label id="lab_us-gaap_FairValueInputsLevel1Member_6DB8C596BDA1533895EE853C0854093B_terseLabel_en-US" xlink:label="lab_us-gaap_FairValueInputsLevel1Member_6DB8C596BDA1533895EE853C0854093B" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Fair value measurements using quoted prices in active markets for identical assets (Level 1)</link:label>
    <link:label id="lab_us-gaap_FairValueInputsLevel1Member_6DB8C596BDA1533895EE853C0854093B_label_en-US" xlink:label="lab_us-gaap_FairValueInputsLevel1Member_6DB8C596BDA1533895EE853C0854093B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Fair Value, Inputs, Level 1 [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_FairValueInputsLevel1Member" xlink:label="loc_us-gaap_FairValueInputsLevel1Member_6DB8C596BDA1533895EE853C0854093B" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FairValueInputsLevel1Member_6DB8C596BDA1533895EE853C0854093B" xlink:to="lab_us-gaap_FairValueInputsLevel1Member_6DB8C596BDA1533895EE853C0854093B" xlink:type="arc" />
    <link:label id="lab_us-gaap_FairValueInputsLevel3Member_AA6AAFFC7AC8B45DF634853C0854CF93_terseLabel_en-US" xlink:label="lab_us-gaap_FairValueInputsLevel3Member_AA6AAFFC7AC8B45DF634853C0854CF93" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Fair value measurements using significant unobservable inputs (Level 3)</link:label>
    <link:label id="lab_us-gaap_FairValueInputsLevel3Member_AA6AAFFC7AC8B45DF634853C0854CF93_label_en-US" xlink:label="lab_us-gaap_FairValueInputsLevel3Member_AA6AAFFC7AC8B45DF634853C0854CF93" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Fair Value, Inputs, Level 3 [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_FairValueInputsLevel3Member" xlink:label="loc_us-gaap_FairValueInputsLevel3Member_AA6AAFFC7AC8B45DF634853C0854CF93" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FairValueInputsLevel3Member_AA6AAFFC7AC8B45DF634853C0854CF93" xlink:to="lab_us-gaap_FairValueInputsLevel3Member_AA6AAFFC7AC8B45DF634853C0854CF93" xlink:type="arc" />
    <link:label id="lab_us-gaap_InvestmentTypeAxis_6151296A0D5416A426CD853C08545A24_terseLabel_en-US" xlink:label="lab_us-gaap_InvestmentTypeAxis_6151296A0D5416A426CD853C08545A24" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Investment Type [Axis]</link:label>
    <link:label id="lab_us-gaap_InvestmentTypeAxis_6151296A0D5416A426CD853C08545A24_label_en-US" xlink:label="lab_us-gaap_InvestmentTypeAxis_6151296A0D5416A426CD853C08545A24" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Investment Type [Axis]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_InvestmentTypeAxis" xlink:label="loc_us-gaap_InvestmentTypeAxis_6151296A0D5416A426CD853C08545A24" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_InvestmentTypeAxis_6151296A0D5416A426CD853C08545A24" xlink:to="lab_us-gaap_InvestmentTypeAxis_6151296A0D5416A426CD853C08545A24" xlink:type="arc" />
    <link:label id="lab_us-gaap_InvestmentTypeCategorizationMember_D7AA96AB0FDB648462C5853C08549F2A_terseLabel_en-US" xlink:label="lab_us-gaap_InvestmentTypeCategorizationMember_D7AA96AB0FDB648462C5853C08549F2A" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Investments [Domain]</link:label>
    <link:label id="lab_us-gaap_InvestmentTypeCategorizationMember_D7AA96AB0FDB648462C5853C08549F2A_label_en-US" xlink:label="lab_us-gaap_InvestmentTypeCategorizationMember_D7AA96AB0FDB648462C5853C08549F2A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Investments [Domain]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_InvestmentTypeCategorizationMember" xlink:label="loc_us-gaap_InvestmentTypeCategorizationMember_D7AA96AB0FDB648462C5853C08549F2A" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_InvestmentTypeCategorizationMember_D7AA96AB0FDB648462C5853C08549F2A" xlink:to="lab_us-gaap_InvestmentTypeCategorizationMember_D7AA96AB0FDB648462C5853C08549F2A" xlink:type="arc" />
    <link:label id="lab_us-gaap_MoneyMarketFundsMember_BFE2C99321530F3A1268853C08540B6B_terseLabel_en-US" xlink:label="lab_us-gaap_MoneyMarketFundsMember_BFE2C99321530F3A1268853C08540B6B" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Money market funds</link:label>
    <link:label id="lab_us-gaap_MoneyMarketFundsMember_BFE2C99321530F3A1268853C08540B6B_label_en-US" xlink:label="lab_us-gaap_MoneyMarketFundsMember_BFE2C99321530F3A1268853C08540B6B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Money Market Funds [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_MoneyMarketFundsMember" xlink:label="loc_us-gaap_MoneyMarketFundsMember_BFE2C99321530F3A1268853C08540B6B" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_MoneyMarketFundsMember_BFE2C99321530F3A1268853C08540B6B" xlink:to="lab_us-gaap_MoneyMarketFundsMember_BFE2C99321530F3A1268853C08540B6B" xlink:type="arc" />
    <link:label id="lab_atvi_ForeignGovernmentTreasuryBillsMember_A1F4A3327D3B60CE1526853C08542349_terseLabel_en-US" xlink:label="lab_atvi_ForeignGovernmentTreasuryBillsMember_A1F4A3327D3B60CE1526853C08542349" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Foreign government treasury bills</link:label>
    <link:label id="lab_atvi_ForeignGovernmentTreasuryBillsMember_A1F4A3327D3B60CE1526853C08542349_label_en-US" xlink:label="lab_atvi_ForeignGovernmentTreasuryBillsMember_A1F4A3327D3B60CE1526853C08542349" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Foreign Government Treasury Bills [Member]</link:label>
    <link:label id="lab_atvi_ForeignGovernmentTreasuryBillsMember_A1F4A3327D3B60CE1526853C08542349_documentation_en-US" xlink:label="lab_atvi_ForeignGovernmentTreasuryBillsMember_A1F4A3327D3B60CE1526853C08542349" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">This element represents foreign government treasury bills measured at fair value on a recurring basis.</link:label>
    <link:loc xlink:href="atvi-20170630.xsd#atvi_ForeignGovernmentTreasuryBillsMember" xlink:label="loc_atvi_ForeignGovernmentTreasuryBillsMember_A1F4A3327D3B60CE1526853C08542349" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_atvi_ForeignGovernmentTreasuryBillsMember_A1F4A3327D3B60CE1526853C08542349" xlink:to="lab_atvi_ForeignGovernmentTreasuryBillsMember_A1F4A3327D3B60CE1526853C08542349" xlink:type="arc" />
    <link:label id="lab_us-gaap_AuctionRateSecuritiesMember_4D2FA77B79A0F2568BC9853C0854E5E7_verboseLabel_en-US" xlink:label="lab_us-gaap_AuctionRateSecuritiesMember_4D2FA77B79A0F2568BC9853C0854E5E7" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">ARS</link:label>
    <link:label id="lab_us-gaap_AuctionRateSecuritiesMember_4D2FA77B79A0F2568BC9853C0854E5E7_label_en-US" xlink:label="lab_us-gaap_AuctionRateSecuritiesMember_4D2FA77B79A0F2568BC9853C0854E5E7" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Auction Rate Securities [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_AuctionRateSecuritiesMember" xlink:label="loc_us-gaap_AuctionRateSecuritiesMember_4D2FA77B79A0F2568BC9853C0854E5E7" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AuctionRateSecuritiesMember_4D2FA77B79A0F2568BC9853C0854E5E7" xlink:to="lab_us-gaap_AuctionRateSecuritiesMember_4D2FA77B79A0F2568BC9853C0854E5E7" xlink:type="arc" />
    <link:label id="lab_us-gaap_DesignatedAsHedgingInstrumentMember_885FAE841314F9AE017B853C08549AED_terseLabel_en-US" xlink:label="lab_us-gaap_DesignatedAsHedgingInstrumentMember_885FAE841314F9AE017B853C08549AED" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Designated as Hedging Instrument</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_DesignatedAsHedgingInstrumentMember" xlink:label="loc_us-gaap_DesignatedAsHedgingInstrumentMember_885FAE841314F9AE017B853C08549AED" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DesignatedAsHedgingInstrumentMember_885FAE841314F9AE017B853C08549AED" xlink:to="lab_us-gaap_DesignatedAsHedgingInstrumentMember_885FAE841314F9AE017B853C08549AED" xlink:type="arc" />
    <link:label id="lab_us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisLineItems_9F6A4C8D3F4C7D92DC36853C0854E741_terseLabel_en-US" xlink:label="lab_us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisLineItems_9F6A4C8D3F4C7D92DC36853C0854E741" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Fair Value, Assets and Liabilities Measured on Recurring Basis [Line Items]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisLineItems" xlink:label="loc_us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisLineItems_9F6A4C8D3F4C7D92DC36853C0854E741" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisLineItems_9F6A4C8D3F4C7D92DC36853C0854E741" xlink:to="lab_us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisLineItems_9F6A4C8D3F4C7D92DC36853C0854E741" xlink:type="arc" />
    <link:label id="lab_us-gaap_AssetsFairValueDisclosureRecurring_B52382E967983E1C9B88853C08549BB5_terseLabel_en-US" xlink:label="lab_us-gaap_AssetsFairValueDisclosureRecurring_B52382E967983E1C9B88853C08549BB5" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Total assets at fair value</link:label>
    <link:label id="lab_us-gaap_AssetsFairValueDisclosureRecurring_B52382E967983E1C9B88853C08549BB5_label_en-US" xlink:label="lab_us-gaap_AssetsFairValueDisclosureRecurring_B52382E967983E1C9B88853C08549BB5" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Assets, Fair Value Disclosure, Recurring</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_AssetsFairValueDisclosureRecurring" xlink:label="loc_us-gaap_AssetsFairValueDisclosureRecurring_B52382E967983E1C9B88853C08549BB5" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AssetsFairValueDisclosureRecurring_B52382E967983E1C9B88853C08549BB5" xlink:to="lab_us-gaap_AssetsFairValueDisclosureRecurring_B52382E967983E1C9B88853C08549BB5" xlink:type="arc" />
    <link:label id="lab_us-gaap_LiabilitiesFairValueDisclosureRecurring_C42A3C1BE7DD14675E9C853C0854B405_negatedTerseLabel_en-US" xlink:label="lab_us-gaap_LiabilitiesFairValueDisclosureRecurring_C42A3C1BE7DD14675E9C853C0854B405" xlink:role="http://www.xbrl.org/2009/role/negatedTerseLabel" xlink:type="resource" xml:lang="en-US">Total liabilities at fair value</link:label>
    <link:label id="lab_us-gaap_LiabilitiesFairValueDisclosureRecurring_C42A3C1BE7DD14675E9C853C0854B405_label_en-US" xlink:label="lab_us-gaap_LiabilitiesFairValueDisclosureRecurring_C42A3C1BE7DD14675E9C853C0854B405" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Liabilities, Fair Value Disclosure, Recurring</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_LiabilitiesFairValueDisclosureRecurring" xlink:label="loc_us-gaap_LiabilitiesFairValueDisclosureRecurring_C42A3C1BE7DD14675E9C853C0854B405" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_LiabilitiesFairValueDisclosureRecurring_C42A3C1BE7DD14675E9C853C0854B405" xlink:to="lab_us-gaap_LiabilitiesFairValueDisclosureRecurring_C42A3C1BE7DD14675E9C853C0854B405" xlink:type="arc" />
    <link:label id="lab_us-gaap_IncomeTaxDisclosureAbstract_F4E8AF28E7FD6A69EAAB7C01CE70B169_label_en-US" xlink:label="lab_us-gaap_IncomeTaxDisclosureAbstract_F4E8AF28E7FD6A69EAAB7C01CE70B169" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Income Tax Disclosure [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_IncomeTaxDisclosureAbstract" xlink:label="loc_us-gaap_IncomeTaxDisclosureAbstract_F4E8AF28E7FD6A69EAAB7C01CE70B169" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_IncomeTaxDisclosureAbstract_F4E8AF28E7FD6A69EAAB7C01CE70B169" xlink:to="lab_us-gaap_IncomeTaxDisclosureAbstract_F4E8AF28E7FD6A69EAAB7C01CE70B169" xlink:type="arc" />
    <link:label id="lab_atvi_IncomeTaxesTable_393B68D66935595A15B57C01CE71A3DC_terseLabel_en-US" xlink:label="lab_atvi_IncomeTaxesTable_393B68D66935595A15B57C01CE71A3DC" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Income Taxes [Table]</link:label>
    <link:label id="lab_atvi_IncomeTaxesTable_393B68D66935595A15B57C01CE71A3DC_label_en-US" xlink:label="lab_atvi_IncomeTaxesTable_393B68D66935595A15B57C01CE71A3DC" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Income Taxes [Table]</link:label>
    <link:label id="lab_atvi_IncomeTaxesTable_393B68D66935595A15B57C01CE71A3DC_documentation_en-US" xlink:label="lab_atvi_IncomeTaxesTable_393B68D66935595A15B57C01CE71A3DC" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Summarization of various income tax disclosures.</link:label>
    <link:loc xlink:href="atvi-20170630.xsd#atvi_IncomeTaxesTable" xlink:label="loc_atvi_IncomeTaxesTable_393B68D66935595A15B57C01CE71A3DC" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_atvi_IncomeTaxesTable_393B68D66935595A15B57C01CE71A3DC" xlink:to="lab_atvi_IncomeTaxesTable_393B68D66935595A15B57C01CE71A3DC" xlink:type="arc" />
    <link:label id="lab_atvi_IncomeTaxLineItems_B420768763849518AAA17C01CE7278DF_terseLabel_en-US" xlink:label="lab_atvi_IncomeTaxLineItems_B420768763849518AAA17C01CE7278DF" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Income Tax [Line Items]</link:label>
    <link:label id="lab_atvi_IncomeTaxLineItems_B420768763849518AAA17C01CE7278DF_label_en-US" xlink:label="lab_atvi_IncomeTaxLineItems_B420768763849518AAA17C01CE7278DF" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Income Tax [Line Items]</link:label>
    <link:label id="lab_atvi_IncomeTaxLineItems_B420768763849518AAA17C01CE7278DF_documentation_en-US" xlink:label="lab_atvi_IncomeTaxLineItems_B420768763849518AAA17C01CE7278DF" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Line items for various income tax disclosures.</link:label>
    <link:loc xlink:href="atvi-20170630.xsd#atvi_IncomeTaxLineItems" xlink:label="loc_atvi_IncomeTaxLineItems_B420768763849518AAA17C01CE7278DF" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_atvi_IncomeTaxLineItems_B420768763849518AAA17C01CE7278DF" xlink:to="lab_atvi_IncomeTaxLineItems_B420768763849518AAA17C01CE7278DF" xlink:type="arc" />
    <link:label id="lab_us-gaap_EffectiveIncomeTaxRateContinuingOperations_58248DB3A82F7C059B9B7C01CE720D1D_terseLabel_en-US" xlink:label="lab_us-gaap_EffectiveIncomeTaxRateContinuingOperations_58248DB3A82F7C059B9B7C01CE720D1D" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Effective tax rate (in percent)</link:label>
    <link:label id="lab_us-gaap_EffectiveIncomeTaxRateContinuingOperations_58248DB3A82F7C059B9B7C01CE720D1D_label_en-US" xlink:label="lab_us-gaap_EffectiveIncomeTaxRateContinuingOperations_58248DB3A82F7C059B9B7C01CE720D1D" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Effective Income Tax Rate Reconciliation, Percent</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_EffectiveIncomeTaxRateContinuingOperations" xlink:label="loc_us-gaap_EffectiveIncomeTaxRateContinuingOperations_58248DB3A82F7C059B9B7C01CE720D1D" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_EffectiveIncomeTaxRateContinuingOperations_58248DB3A82F7C059B9B7C01CE720D1D" xlink:to="lab_us-gaap_EffectiveIncomeTaxRateContinuingOperations_58248DB3A82F7C059B9B7C01CE720D1D" xlink:type="arc" />
    <link:label id="lab_us-gaap_EffectiveIncomeTaxRateReconciliationAtFederalStatutoryIncomeTaxRate_0526DBFDC3AF092967217C01CE72CF1C_terseLabel_en-US" xlink:label="lab_us-gaap_EffectiveIncomeTaxRateReconciliationAtFederalStatutoryIncomeTaxRate_0526DBFDC3AF092967217C01CE72CF1C" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Statutory income tax rate (in percent)</link:label>
    <link:label id="lab_us-gaap_EffectiveIncomeTaxRateReconciliationAtFederalStatutoryIncomeTaxRate_0526DBFDC3AF092967217C01CE72CF1C_label_en-US" xlink:label="lab_us-gaap_EffectiveIncomeTaxRateReconciliationAtFederalStatutoryIncomeTaxRate_0526DBFDC3AF092967217C01CE72CF1C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Effective Income Tax Rate Reconciliation, at Federal Statutory Income Tax Rate, Percent</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_EffectiveIncomeTaxRateReconciliationAtFederalStatutoryIncomeTaxRate" xlink:label="loc_us-gaap_EffectiveIncomeTaxRateReconciliationAtFederalStatutoryIncomeTaxRate_0526DBFDC3AF092967217C01CE72CF1C" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_EffectiveIncomeTaxRateReconciliationAtFederalStatutoryIncomeTaxRate_0526DBFDC3AF092967217C01CE72CF1C" xlink:to="lab_us-gaap_EffectiveIncomeTaxRateReconciliationAtFederalStatutoryIncomeTaxRate_0526DBFDC3AF092967217C01CE72CF1C" xlink:type="arc" />
    <link:label id="lab_us-gaap_UnrecognizedTaxBenefitsIncreasesResultingFromAcquisition_7B32C10C551F98552D617C01CE726872_terseLabel_en-US" xlink:label="lab_us-gaap_UnrecognizedTaxBenefitsIncreasesResultingFromAcquisition_7B32C10C551F98552D617C01CE726872" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Uncertain tax positions assumed</link:label>
    <link:label id="lab_us-gaap_UnrecognizedTaxBenefitsIncreasesResultingFromAcquisition_7B32C10C551F98552D617C01CE726872_label_en-US" xlink:label="lab_us-gaap_UnrecognizedTaxBenefitsIncreasesResultingFromAcquisition_7B32C10C551F98552D617C01CE726872" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Unrecognized Tax Benefits, Increase Resulting from Acquisition</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_UnrecognizedTaxBenefitsIncreasesResultingFromAcquisition" xlink:label="loc_us-gaap_UnrecognizedTaxBenefitsIncreasesResultingFromAcquisition_7B32C10C551F98552D617C01CE726872" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_UnrecognizedTaxBenefitsIncreasesResultingFromAcquisition_7B32C10C551F98552D617C01CE726872" xlink:to="lab_us-gaap_UnrecognizedTaxBenefitsIncreasesResultingFromAcquisition_7B32C10C551F98552D617C01CE726872" xlink:type="arc" />
    <link:label id="lab_us-gaap_LineOfCreditFacilityTable_33528D0384A78F6984279AB114CC5896_terseLabel_en-US" xlink:label="lab_us-gaap_LineOfCreditFacilityTable_33528D0384A78F6984279AB114CC5896" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Line of Credit Facility [Table]</link:label>
    <link:label id="lab_us-gaap_LineOfCreditFacilityTable_33528D0384A78F6984279AB114CC5896_label_en-US" xlink:label="lab_us-gaap_LineOfCreditFacilityTable_33528D0384A78F6984279AB114CC5896" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Line of Credit Facility [Table]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_LineOfCreditFacilityTable" xlink:label="loc_us-gaap_LineOfCreditFacilityTable_33528D0384A78F6984279AB114CC5896" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_LineOfCreditFacilityTable_33528D0384A78F6984279AB114CC5896" xlink:to="lab_us-gaap_LineOfCreditFacilityTable_33528D0384A78F6984279AB114CC5896" xlink:type="arc" />
    <link:label id="lab_us-gaap_CreditFacilityAxis_18221DD3A3E4ADE09FD89AB114D04533_terseLabel_en-US" xlink:label="lab_us-gaap_CreditFacilityAxis_18221DD3A3E4ADE09FD89AB114D04533" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Credit Facility [Axis]</link:label>
    <link:label id="lab_us-gaap_CreditFacilityAxis_18221DD3A3E4ADE09FD89AB114D04533_label_en-US" xlink:label="lab_us-gaap_CreditFacilityAxis_18221DD3A3E4ADE09FD89AB114D04533" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Credit Facility [Axis]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_CreditFacilityAxis" xlink:label="loc_us-gaap_CreditFacilityAxis_18221DD3A3E4ADE09FD89AB114D04533" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_CreditFacilityAxis_18221DD3A3E4ADE09FD89AB114D04533" xlink:to="lab_us-gaap_CreditFacilityAxis_18221DD3A3E4ADE09FD89AB114D04533" xlink:type="arc" />
    <link:label id="lab_us-gaap_CreditFacilityDomain_9AF7BC4079F62687388B9AB114D0A398_terseLabel_en-US" xlink:label="lab_us-gaap_CreditFacilityDomain_9AF7BC4079F62687388B9AB114D0A398" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Credit Facility [Domain]</link:label>
    <link:label id="lab_us-gaap_CreditFacilityDomain_9AF7BC4079F62687388B9AB114D0A398_label_en-US" xlink:label="lab_us-gaap_CreditFacilityDomain_9AF7BC4079F62687388B9AB114D0A398" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Credit Facility [Domain]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_CreditFacilityDomain" xlink:label="loc_us-gaap_CreditFacilityDomain_9AF7BC4079F62687388B9AB114D0A398" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_CreditFacilityDomain_9AF7BC4079F62687388B9AB114D0A398" xlink:to="lab_us-gaap_CreditFacilityDomain_9AF7BC4079F62687388B9AB114D0A398" xlink:type="arc" />
    <link:label id="lab_us-gaap_RevolvingCreditFacilityMember_234150C77ADA69FC3C499AB114D58E7D_terseLabel_en-US" xlink:label="lab_us-gaap_RevolvingCreditFacilityMember_234150C77ADA69FC3C499AB114D58E7D" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Revolver</link:label>
    <link:label id="lab_us-gaap_RevolvingCreditFacilityMember_234150C77ADA69FC3C499AB114D58E7D_label_en-US" xlink:label="lab_us-gaap_RevolvingCreditFacilityMember_234150C77ADA69FC3C499AB114D58E7D" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Revolving Credit Facility [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_RevolvingCreditFacilityMember" xlink:label="loc_us-gaap_RevolvingCreditFacilityMember_234150C77ADA69FC3C499AB114D58E7D" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_RevolvingCreditFacilityMember_234150C77ADA69FC3C499AB114D58E7D" xlink:to="lab_us-gaap_RevolvingCreditFacilityMember_234150C77ADA69FC3C499AB114D58E7D" xlink:type="arc" />
    <link:label id="lab_us-gaap_LineOfCreditFacilityLineItems_EBF2C5791263097024499AB114D6BC18_terseLabel_en-US" xlink:label="lab_us-gaap_LineOfCreditFacilityLineItems_EBF2C5791263097024499AB114D6BC18" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Line of Credit Facility [Line Items]</link:label>
    <link:label id="lab_us-gaap_LineOfCreditFacilityLineItems_EBF2C5791263097024499AB114D6BC18_label_en-US" xlink:label="lab_us-gaap_LineOfCreditFacilityLineItems_EBF2C5791263097024499AB114D6BC18" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Line of Credit Facility [Line Items]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_LineOfCreditFacilityLineItems" xlink:label="loc_us-gaap_LineOfCreditFacilityLineItems_EBF2C5791263097024499AB114D6BC18" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_LineOfCreditFacilityLineItems_EBF2C5791263097024499AB114D6BC18" xlink:to="lab_us-gaap_LineOfCreditFacilityLineItems_EBF2C5791263097024499AB114D6BC18" xlink:type="arc" />
    <link:label id="lab_us-gaap_LineOfCreditFacilityMaximumBorrowingCapacity_45D3CEBB215CAC90B7C69AB114D61A8D_verboseLabel_en-US" xlink:label="lab_us-gaap_LineOfCreditFacilityMaximumBorrowingCapacity_45D3CEBB215CAC90B7C69AB114D61A8D" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Maximum borrowing capacity</link:label>
    <link:label id="lab_us-gaap_LineOfCreditFacilityMaximumBorrowingCapacity_45D3CEBB215CAC90B7C69AB114D61A8D_label_en-US" xlink:label="lab_us-gaap_LineOfCreditFacilityMaximumBorrowingCapacity_45D3CEBB215CAC90B7C69AB114D61A8D" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Line of Credit Facility, Maximum Borrowing Capacity</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_LineOfCreditFacilityMaximumBorrowingCapacity" xlink:label="loc_us-gaap_LineOfCreditFacilityMaximumBorrowingCapacity_45D3CEBB215CAC90B7C69AB114D61A8D" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_LineOfCreditFacilityMaximumBorrowingCapacity_45D3CEBB215CAC90B7C69AB114D61A8D" xlink:to="lab_us-gaap_LineOfCreditFacilityMaximumBorrowingCapacity_45D3CEBB215CAC90B7C69AB114D61A8D" xlink:type="arc" />
    <link:label id="lab_us-gaap_RepaymentsOfLongTermDebt_AC99687D32E86724DDBE9AB114D6DF60_terseLabel_en-US" xlink:label="lab_us-gaap_RepaymentsOfLongTermDebt_AC99687D32E86724DDBE9AB114D6DF60" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Repayments of long-term debt</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_RepaymentsOfLongTermDebt" xlink:label="loc_us-gaap_RepaymentsOfLongTermDebt_AC99687D32E86724DDBE9AB114D6DF60" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_RepaymentsOfLongTermDebt_AC99687D32E86724DDBE9AB114D6DF60" xlink:to="lab_us-gaap_RepaymentsOfLongTermDebt_AC99687D32E86724DDBE9AB114D6DF60" xlink:type="arc" />
    <link:label id="lab_us-gaap_LineOfCreditFacilityInterestRateAtPeriodEnd_223DEC99E707FA0136709AB114D6994F_terseLabel_en-US" xlink:label="lab_us-gaap_LineOfCreditFacilityInterestRateAtPeriodEnd_223DEC99E707FA0136709AB114D6994F" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Interest rate on credit facility (as a percent)</link:label>
    <link:label id="lab_us-gaap_LineOfCreditFacilityInterestRateAtPeriodEnd_223DEC99E707FA0136709AB114D6994F_label_en-US" xlink:label="lab_us-gaap_LineOfCreditFacilityInterestRateAtPeriodEnd_223DEC99E707FA0136709AB114D6994F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Line of Credit Facility, Interest Rate at Period End</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_LineOfCreditFacilityInterestRateAtPeriodEnd" xlink:label="loc_us-gaap_LineOfCreditFacilityInterestRateAtPeriodEnd_223DEC99E707FA0136709AB114D6994F" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_LineOfCreditFacilityInterestRateAtPeriodEnd_223DEC99E707FA0136709AB114D6994F" xlink:to="lab_us-gaap_LineOfCreditFacilityInterestRateAtPeriodEnd_223DEC99E707FA0136709AB114D6994F" xlink:type="arc" />
    <link:label id="lab_us-gaap_ProceedsFromIssuanceOfLongTermDebt_F6B56E0B5ED9C4D63EEC9AB114D6623F_verboseLabel_en-US" xlink:label="lab_us-gaap_ProceedsFromIssuanceOfLongTermDebt_F6B56E0B5ED9C4D63EEC9AB114D6623F" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Proceeds from new note issuances</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ProceedsFromIssuanceOfLongTermDebt" xlink:label="loc_us-gaap_ProceedsFromIssuanceOfLongTermDebt_F6B56E0B5ED9C4D63EEC9AB114D6623F" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ProceedsFromIssuanceOfLongTermDebt_F6B56E0B5ED9C4D63EEC9AB114D6623F" xlink:to="lab_us-gaap_ProceedsFromIssuanceOfLongTermDebt_F6B56E0B5ED9C4D63EEC9AB114D6623F" xlink:type="arc" />
    <link:label id="lab_us-gaap_LineOfCredit_07F7D47BBDBADF25BE489AB114D7168E_terseLabel_en-US" xlink:label="lab_us-gaap_LineOfCredit_07F7D47BBDBADF25BE489AB114D7168E" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Amount drawn on the Revolver</link:label>
    <link:label id="lab_us-gaap_LineOfCredit_07F7D47BBDBADF25BE489AB114D7168E_label_en-US" xlink:label="lab_us-gaap_LineOfCredit_07F7D47BBDBADF25BE489AB114D7168E" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Long-term Line of Credit</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_LineOfCredit" xlink:label="loc_us-gaap_LineOfCredit_07F7D47BBDBADF25BE489AB114D7168E" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_LineOfCredit_07F7D47BBDBADF25BE489AB114D7168E" xlink:to="lab_us-gaap_LineOfCredit_07F7D47BBDBADF25BE489AB114D7168E" xlink:type="arc" />
    <link:label id="lab_atvi_WriteOffOfUnamortizedDiscountPremiumAndDeferredDebtIssuanceCosts_B847741E1E36D956C75A9AB114D7A219_terseLabel_en-US" xlink:label="lab_atvi_WriteOffOfUnamortizedDiscountPremiumAndDeferredDebtIssuanceCosts_B847741E1E36D956C75A9AB114D7A219" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Write-off of unamortized discount and deferred financing costs</link:label>
    <link:label id="lab_atvi_WriteOffOfUnamortizedDiscountPremiumAndDeferredDebtIssuanceCosts_B847741E1E36D956C75A9AB114D7A219_label_en-US" xlink:label="lab_atvi_WriteOffOfUnamortizedDiscountPremiumAndDeferredDebtIssuanceCosts_B847741E1E36D956C75A9AB114D7A219" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Write Off Of Unamortized Discount (Premium) And Deferred Debt Issuance Costs</link:label>
    <link:label id="lab_atvi_WriteOffOfUnamortizedDiscountPremiumAndDeferredDebtIssuanceCosts_B847741E1E36D956C75A9AB114D7A219_documentation_en-US" xlink:label="lab_atvi_WriteOffOfUnamortizedDiscountPremiumAndDeferredDebtIssuanceCosts_B847741E1E36D956C75A9AB114D7A219" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Write Off Of Unamortized Discount (Premium) And Deferred Debt Issuance Costs as a result of extinguishment.</link:label>
    <link:loc xlink:href="atvi-20170630.xsd#atvi_WriteOffOfUnamortizedDiscountPremiumAndDeferredDebtIssuanceCosts" xlink:label="loc_atvi_WriteOffOfUnamortizedDiscountPremiumAndDeferredDebtIssuanceCosts_B847741E1E36D956C75A9AB114D7A219" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_atvi_WriteOffOfUnamortizedDiscountPremiumAndDeferredDebtIssuanceCosts_B847741E1E36D956C75A9AB114D7A219" xlink:to="lab_atvi_WriteOffOfUnamortizedDiscountPremiumAndDeferredDebtIssuanceCosts_B847741E1E36D956C75A9AB114D7A219" xlink:type="arc" />
    <link:label id="lab_us-gaap_ScheduleOfGoodwillTextBlock_6B2F0B6026D4E1B059696054072EF56B_terseLabel_en-US" xlink:label="lab_us-gaap_ScheduleOfGoodwillTextBlock_6B2F0B6026D4E1B059696054072EF56B" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Schedule of Goodwill</link:label>
    <link:label id="lab_us-gaap_ScheduleOfGoodwillTextBlock_6B2F0B6026D4E1B059696054072EF56B_label_en-US" xlink:label="lab_us-gaap_ScheduleOfGoodwillTextBlock_6B2F0B6026D4E1B059696054072EF56B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Schedule of Goodwill [Table Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ScheduleOfGoodwillTextBlock" xlink:label="loc_us-gaap_ScheduleOfGoodwillTextBlock_6B2F0B6026D4E1B059696054072EF56B" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ScheduleOfGoodwillTextBlock_6B2F0B6026D4E1B059696054072EF56B" xlink:to="lab_us-gaap_ScheduleOfGoodwillTextBlock_6B2F0B6026D4E1B059696054072EF56B" xlink:type="arc" />
    <link:label id="lab_us-gaap_EarningsPerShareTextBlock_3A4D00A919C987AFCAE66054073EAB77_terseLabel_en-US" xlink:label="lab_us-gaap_EarningsPerShareTextBlock_3A4D00A919C987AFCAE66054073EAB77" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Computation of Basic/Diluted Earnings Per Common Share</link:label>
    <link:label id="lab_us-gaap_EarningsPerShareTextBlock_3A4D00A919C987AFCAE66054073EAB77_label_en-US" xlink:label="lab_us-gaap_EarningsPerShareTextBlock_3A4D00A919C987AFCAE66054073EAB77" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Earnings Per Share [Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_EarningsPerShareTextBlock" xlink:label="loc_us-gaap_EarningsPerShareTextBlock_3A4D00A919C987AFCAE66054073EAB77" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_EarningsPerShareTextBlock_3A4D00A919C987AFCAE66054073EAB77" xlink:to="lab_us-gaap_EarningsPerShareTextBlock_3A4D00A919C987AFCAE66054073EAB77" xlink:type="arc" />
    <link:label id="lab_us-gaap_IncomeStatementLocationAxis_9D025346F066845415517A6BB204FB41_terseLabel_en-US" xlink:label="lab_us-gaap_IncomeStatementLocationAxis_9D025346F066845415517A6BB204FB41" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Income Statement Location [Axis]</link:label>
    <link:label id="lab_us-gaap_IncomeStatementLocationAxis_9D025346F066845415517A6BB204FB41_label_en-US" xlink:label="lab_us-gaap_IncomeStatementLocationAxis_9D025346F066845415517A6BB204FB41" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Income Statement Location [Axis]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_IncomeStatementLocationAxis" xlink:label="loc_us-gaap_IncomeStatementLocationAxis_9D025346F066845415517A6BB204FB41" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_IncomeStatementLocationAxis_9D025346F066845415517A6BB204FB41" xlink:to="lab_us-gaap_IncomeStatementLocationAxis_9D025346F066845415517A6BB204FB41" xlink:type="arc" />
    <link:label id="lab_us-gaap_IncomeStatementLocationDomain_D0B7A5F0033EF79A7F417A6BB204AEAC_terseLabel_en-US" xlink:label="lab_us-gaap_IncomeStatementLocationDomain_D0B7A5F0033EF79A7F417A6BB204AEAC" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Income Statement Location [Domain]</link:label>
    <link:label id="lab_us-gaap_IncomeStatementLocationDomain_D0B7A5F0033EF79A7F417A6BB204AEAC_label_en-US" xlink:label="lab_us-gaap_IncomeStatementLocationDomain_D0B7A5F0033EF79A7F417A6BB204AEAC" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Income Statement Location [Domain]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_IncomeStatementLocationDomain" xlink:label="loc_us-gaap_IncomeStatementLocationDomain_D0B7A5F0033EF79A7F417A6BB204AEAC" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_IncomeStatementLocationDomain_D0B7A5F0033EF79A7F417A6BB204AEAC" xlink:to="lab_us-gaap_IncomeStatementLocationDomain_D0B7A5F0033EF79A7F417A6BB204AEAC" xlink:type="arc" />
    <link:label id="lab_us-gaap_GeneralAndAdministrativeExpenseMember_9F3B289877ABCF5E0CB27A6BB2051261_terseLabel_en-US" xlink:label="lab_us-gaap_GeneralAndAdministrativeExpenseMember_9F3B289877ABCF5E0CB27A6BB2051261" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">General and administrative</link:label>
    <link:label id="lab_us-gaap_GeneralAndAdministrativeExpenseMember_9F3B289877ABCF5E0CB27A6BB2051261_label_en-US" xlink:label="lab_us-gaap_GeneralAndAdministrativeExpenseMember_9F3B289877ABCF5E0CB27A6BB2051261" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">General and Administrative Expense [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_GeneralAndAdministrativeExpenseMember" xlink:label="loc_us-gaap_GeneralAndAdministrativeExpenseMember_9F3B289877ABCF5E0CB27A6BB2051261" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_GeneralAndAdministrativeExpenseMember_9F3B289877ABCF5E0CB27A6BB2051261" xlink:to="lab_us-gaap_GeneralAndAdministrativeExpenseMember_9F3B289877ABCF5E0CB27A6BB2051261" xlink:type="arc" />
    <link:label id="lab_atvi_LongTermDebtExcludingCurrentMaturitiesMember_0861C844FF0BA9EEB5FC7A6BB2056DCE_terseLabel_en-US" xlink:label="lab_atvi_LongTermDebtExcludingCurrentMaturitiesMember_0861C844FF0BA9EEB5FC7A6BB2056DCE" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Long-term debt, net</link:label>
    <link:label id="lab_atvi_LongTermDebtExcludingCurrentMaturitiesMember_0861C844FF0BA9EEB5FC7A6BB2056DCE_label_en-US" xlink:label="lab_atvi_LongTermDebtExcludingCurrentMaturitiesMember_0861C844FF0BA9EEB5FC7A6BB2056DCE" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Long-Term Debt, Excluding Current Maturities [Member]</link:label>
    <link:label id="lab_atvi_LongTermDebtExcludingCurrentMaturitiesMember_0861C844FF0BA9EEB5FC7A6BB2056DCE_documentation_en-US" xlink:label="lab_atvi_LongTermDebtExcludingCurrentMaturitiesMember_0861C844FF0BA9EEB5FC7A6BB2056DCE" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Long-Term Debt, Excluding Current Maturities [Member]</link:label>
    <link:loc xlink:href="atvi-20170630.xsd#atvi_LongTermDebtExcludingCurrentMaturitiesMember" xlink:label="loc_atvi_LongTermDebtExcludingCurrentMaturitiesMember_0861C844FF0BA9EEB5FC7A6BB2056DCE" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_atvi_LongTermDebtExcludingCurrentMaturitiesMember_0861C844FF0BA9EEB5FC7A6BB2056DCE" xlink:to="lab_atvi_LongTermDebtExcludingCurrentMaturitiesMember_0861C844FF0BA9EEB5FC7A6BB2056DCE" xlink:type="arc" />
    <link:label id="lab_us-gaap_AwardTypeAxis_F5F47F08581BFDAF5E697A6BB206F539_terseLabel_en-US" xlink:label="lab_us-gaap_AwardTypeAxis_F5F47F08581BFDAF5E697A6BB206F539" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Award Type [Axis]</link:label>
    <link:label id="lab_us-gaap_AwardTypeAxis_F5F47F08581BFDAF5E697A6BB206F539_label_en-US" xlink:label="lab_us-gaap_AwardTypeAxis_F5F47F08581BFDAF5E697A6BB206F539" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Award Type [Axis]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_AwardTypeAxis" xlink:label="loc_us-gaap_AwardTypeAxis_F5F47F08581BFDAF5E697A6BB206F539" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AwardTypeAxis_F5F47F08581BFDAF5E697A6BB206F539" xlink:to="lab_us-gaap_AwardTypeAxis_F5F47F08581BFDAF5E697A6BB206F539" xlink:type="arc" />
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain_E291B9D96B73E942AF767A6BB206FB65_terseLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain_E291B9D96B73E942AF767A6BB206FB65" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Equity Award [Domain]</link:label>
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain_E291B9D96B73E942AF767A6BB206FB65_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain_E291B9D96B73E942AF767A6BB206FB65" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Equity Award [Domain]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain_E291B9D96B73E942AF767A6BB206FB65" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain_E291B9D96B73E942AF767A6BB206FB65" xlink:to="lab_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain_E291B9D96B73E942AF767A6BB206FB65" xlink:type="arc" />
    <link:label id="lab_us-gaap_EmployeeStockOptionMember_0FEF8A3529B8391F634A7A6BB2069173_terseLabel_en-US" xlink:label="lab_us-gaap_EmployeeStockOptionMember_0FEF8A3529B8391F634A7A6BB2069173" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Stock Option</link:label>
    <link:label id="lab_us-gaap_EmployeeStockOptionMember_0FEF8A3529B8391F634A7A6BB2069173_label_en-US" xlink:label="lab_us-gaap_EmployeeStockOptionMember_0FEF8A3529B8391F634A7A6BB2069173" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Employee Stock Option [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_EmployeeStockOptionMember" xlink:label="loc_us-gaap_EmployeeStockOptionMember_0FEF8A3529B8391F634A7A6BB2069173" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_EmployeeStockOptionMember_0FEF8A3529B8391F634A7A6BB2069173" xlink:to="lab_us-gaap_EmployeeStockOptionMember_0FEF8A3529B8391F634A7A6BB2069173" xlink:type="arc" />
    <link:label id="lab_atvi_EquityAwardMember_5EC3CBB7112AEF2706BE7A6BB2068F05_terseLabel_en-US" xlink:label="lab_atvi_EquityAwardMember_5EC3CBB7112AEF2706BE7A6BB2068F05" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Equity Award</link:label>
    <link:label id="lab_atvi_EquityAwardMember_5EC3CBB7112AEF2706BE7A6BB2068F05_label_en-US" xlink:label="lab_atvi_EquityAwardMember_5EC3CBB7112AEF2706BE7A6BB2068F05" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Equity Award [Member]</link:label>
    <link:label id="lab_atvi_EquityAwardMember_5EC3CBB7112AEF2706BE7A6BB2068F05_documentation_en-US" xlink:label="lab_atvi_EquityAwardMember_5EC3CBB7112AEF2706BE7A6BB2068F05" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Equity Award [Member]</link:label>
    <link:loc xlink:href="atvi-20170630.xsd#atvi_EquityAwardMember" xlink:label="loc_atvi_EquityAwardMember_5EC3CBB7112AEF2706BE7A6BB2068F05" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_atvi_EquityAwardMember_5EC3CBB7112AEF2706BE7A6BB2068F05" xlink:to="lab_atvi_EquityAwardMember_5EC3CBB7112AEF2706BE7A6BB2068F05" xlink:type="arc" />
    <link:label id="lab_atvi_DeferredCashAwardsMember_17128531F378A545A3377A6BB207384A_terseLabel_en-US" xlink:label="lab_atvi_DeferredCashAwardsMember_17128531F378A545A3377A6BB207384A" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Deferred Cash Award</link:label>
    <link:label id="lab_atvi_DeferredCashAwardsMember_17128531F378A545A3377A6BB207384A_label_en-US" xlink:label="lab_atvi_DeferredCashAwardsMember_17128531F378A545A3377A6BB207384A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Deferred Cash Awards [Member]</link:label>
    <link:label id="lab_atvi_DeferredCashAwardsMember_17128531F378A545A3377A6BB207384A_documentation_en-US" xlink:label="lab_atvi_DeferredCashAwardsMember_17128531F378A545A3377A6BB207384A" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Deferred Cash Awards [Member]</link:label>
    <link:loc xlink:href="atvi-20170630.xsd#atvi_DeferredCashAwardsMember" xlink:label="loc_atvi_DeferredCashAwardsMember_17128531F378A545A3377A6BB207384A" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_atvi_DeferredCashAwardsMember_17128531F378A545A3377A6BB207384A" xlink:to="lab_atvi_DeferredCashAwardsMember_17128531F378A545A3377A6BB207384A" xlink:type="arc" />
    <link:label id="lab_us-gaap_BusinessCombinationConsiderationTransferred1_68533487DF063EFD8C8B7A6BB2070F7C_terseLabel_en-US" xlink:label="lab_us-gaap_BusinessCombinationConsiderationTransferred1_68533487DF063EFD8C8B7A6BB2070F7C" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Aggregate purchase price</link:label>
    <link:label id="lab_us-gaap_BusinessCombinationConsiderationTransferred1_68533487DF063EFD8C8B7A6BB2070F7C_label_en-US" xlink:label="lab_us-gaap_BusinessCombinationConsiderationTransferred1_68533487DF063EFD8C8B7A6BB2070F7C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Business Combination, Consideration Transferred</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_BusinessCombinationConsiderationTransferred1" xlink:label="loc_us-gaap_BusinessCombinationConsiderationTransferred1_68533487DF063EFD8C8B7A6BB2070F7C" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_BusinessCombinationConsiderationTransferred1_68533487DF063EFD8C8B7A6BB2070F7C" xlink:to="lab_us-gaap_BusinessCombinationConsiderationTransferred1_68533487DF063EFD8C8B7A6BB2070F7C" xlink:type="arc" />
    <link:label id="lab_us-gaap_PaymentsToAcquireBusinessesGross_43082805AF114A2876A57A6BB20772A8_terseLabel_en-US" xlink:label="lab_us-gaap_PaymentsToAcquireBusinessesGross_43082805AF114A2876A57A6BB20772A8" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Cash paid to acquire business</link:label>
    <link:label id="lab_us-gaap_PaymentsToAcquireBusinessesGross_43082805AF114A2876A57A6BB20772A8_label_en-US" xlink:label="lab_us-gaap_PaymentsToAcquireBusinessesGross_43082805AF114A2876A57A6BB20772A8" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Payments to Acquire Businesses, Gross</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_PaymentsToAcquireBusinessesGross" xlink:label="loc_us-gaap_PaymentsToAcquireBusinessesGross_43082805AF114A2876A57A6BB20772A8" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_PaymentsToAcquireBusinessesGross_43082805AF114A2876A57A6BB20772A8" xlink:to="lab_us-gaap_PaymentsToAcquireBusinessesGross_43082805AF114A2876A57A6BB20772A8" xlink:type="arc" />
    <link:label id="lab_atvi_BusinessCombinationConsiderationTransferredCashFromNewDebt_992560EADB63F35B53567A6BB20752F7_terseLabel_en-US" xlink:label="lab_atvi_BusinessCombinationConsiderationTransferredCashFromNewDebt_992560EADB63F35B53567A6BB20752F7" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Cash paid to acquire business from debt financing</link:label>
    <link:label id="lab_atvi_BusinessCombinationConsiderationTransferredCashFromNewDebt_992560EADB63F35B53567A6BB20752F7_label_en-US" xlink:label="lab_atvi_BusinessCombinationConsiderationTransferredCashFromNewDebt_992560EADB63F35B53567A6BB20752F7" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Business Combination, Consideration Transferred, Cash From New Debt</link:label>
    <link:label id="lab_atvi_BusinessCombinationConsiderationTransferredCashFromNewDebt_992560EADB63F35B53567A6BB20752F7_documentation_en-US" xlink:label="lab_atvi_BusinessCombinationConsiderationTransferredCashFromNewDebt_992560EADB63F35B53567A6BB20752F7" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">The cash outflow to acquire business from debt financing proceeds</link:label>
    <link:loc xlink:href="atvi-20170630.xsd#atvi_BusinessCombinationConsiderationTransferredCashFromNewDebt" xlink:label="loc_atvi_BusinessCombinationConsiderationTransferredCashFromNewDebt_992560EADB63F35B53567A6BB20752F7" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_atvi_BusinessCombinationConsiderationTransferredCashFromNewDebt_992560EADB63F35B53567A6BB20752F7" xlink:to="lab_atvi_BusinessCombinationConsiderationTransferredCashFromNewDebt_992560EADB63F35B53567A6BB20752F7" xlink:type="arc" />
    <link:label id="lab_us-gaap_Goodwill_B788A3AB1B2D6662C1247A6BB207A82A_terseLabel_en-US" xlink:label="lab_us-gaap_Goodwill_B788A3AB1B2D6662C1247A6BB207A82A" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Goodwill</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_Goodwill" xlink:label="loc_us-gaap_Goodwill_B788A3AB1B2D6662C1247A6BB207A82A" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_Goodwill_B788A3AB1B2D6662C1247A6BB207A82A" xlink:to="lab_us-gaap_Goodwill_B788A3AB1B2D6662C1247A6BB207A82A" xlink:type="arc" />
    <link:label id="lab_us-gaap_BusinessAcquisitionCostOfAcquiredEntityTransactionCosts_2EB6A373295B44293D977A6BB2084A02_terseLabel_en-US" xlink:label="lab_us-gaap_BusinessAcquisitionCostOfAcquiredEntityTransactionCosts_2EB6A373295B44293D977A6BB2084A02" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Acquisition costs</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_BusinessAcquisitionCostOfAcquiredEntityTransactionCosts" xlink:label="loc_us-gaap_BusinessAcquisitionCostOfAcquiredEntityTransactionCosts_2EB6A373295B44293D977A6BB2084A02" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_BusinessAcquisitionCostOfAcquiredEntityTransactionCosts_2EB6A373295B44293D977A6BB2084A02" xlink:to="lab_us-gaap_BusinessAcquisitionCostOfAcquiredEntityTransactionCosts_2EB6A373295B44293D977A6BB2084A02" xlink:type="arc" />
    <link:label id="lab_atvi_DebtDiscountAndIssuanceCosts_B0C4CD30C64DFB862BB37A6BB2083E7B_terseLabel_en-US" xlink:label="lab_atvi_DebtDiscountAndIssuanceCosts_B0C4CD30C64DFB862BB37A6BB2083E7B" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Debt discount and issuance costs</link:label>
    <link:label id="lab_atvi_DebtDiscountAndIssuanceCosts_B0C4CD30C64DFB862BB37A6BB2083E7B_label_en-US" xlink:label="lab_atvi_DebtDiscountAndIssuanceCosts_B0C4CD30C64DFB862BB37A6BB2083E7B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Debt Discount And Issuance Costs</link:label>
    <link:label id="lab_atvi_DebtDiscountAndIssuanceCosts_B0C4CD30C64DFB862BB37A6BB2083E7B_documentation_en-US" xlink:label="lab_atvi_DebtDiscountAndIssuanceCosts_B0C4CD30C64DFB862BB37A6BB2083E7B" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Amount of debt issuance costs (for example, but not limited to, legal, accounting, broker, and regulatory fees) and debt discount incurred.</link:label>
    <link:loc xlink:href="atvi-20170630.xsd#atvi_DebtDiscountAndIssuanceCosts" xlink:label="loc_atvi_DebtDiscountAndIssuanceCosts_B0C4CD30C64DFB862BB37A6BB2083E7B" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_atvi_DebtDiscountAndIssuanceCosts_B0C4CD30C64DFB862BB37A6BB2083E7B" xlink:to="lab_atvi_DebtDiscountAndIssuanceCosts_B0C4CD30C64DFB862BB37A6BB2083E7B" xlink:type="arc" />
    <link:label id="lab_us-gaap_BusinessAcquisitionEquityInterestsIssuedOrIssuableNumberOfSharesIssued_1B59FF4358AF8F2AEFBC7A6BB208AE3A_terseLabel_en-US" xlink:label="lab_us-gaap_BusinessAcquisitionEquityInterestsIssuedOrIssuableNumberOfSharesIssued_1B59FF4358AF8F2AEFBC7A6BB208AE3A" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Equity options and awards issued in acquisition (in shares)</link:label>
    <link:label id="lab_us-gaap_BusinessAcquisitionEquityInterestsIssuedOrIssuableNumberOfSharesIssued_1B59FF4358AF8F2AEFBC7A6BB208AE3A_label_en-US" xlink:label="lab_us-gaap_BusinessAcquisitionEquityInterestsIssuedOrIssuableNumberOfSharesIssued_1B59FF4358AF8F2AEFBC7A6BB208AE3A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Business Acquisition, Equity Interest Issued or Issuable, Number of Shares</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_BusinessAcquisitionEquityInterestsIssuedOrIssuableNumberOfSharesIssued" xlink:label="loc_us-gaap_BusinessAcquisitionEquityInterestsIssuedOrIssuableNumberOfSharesIssued_1B59FF4358AF8F2AEFBC7A6BB208AE3A" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_BusinessAcquisitionEquityInterestsIssuedOrIssuableNumberOfSharesIssued_1B59FF4358AF8F2AEFBC7A6BB208AE3A" xlink:to="lab_us-gaap_BusinessAcquisitionEquityInterestsIssuedOrIssuableNumberOfSharesIssued_1B59FF4358AF8F2AEFBC7A6BB208AE3A" xlink:type="arc" />
    <link:label id="lab_atvi_BusinessCombinationConsiderationTransferredPaymentsForFairValueOfOptionsAndAwardsAssumed_5AA3DE3BA94DD75DBF9D7A6BB208BAFA_terseLabel_en-US" xlink:label="lab_atvi_BusinessCombinationConsiderationTransferredPaymentsForFairValueOfOptionsAndAwardsAssumed_5AA3DE3BA94DD75DBF9D7A6BB208BAFA" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Fair value of King&#8217;s existing vested and unvested stock options and awards assumed</link:label>
    <link:label id="lab_atvi_BusinessCombinationConsiderationTransferredPaymentsForFairValueOfOptionsAndAwardsAssumed_5AA3DE3BA94DD75DBF9D7A6BB208BAFA_label_en-US" xlink:label="lab_atvi_BusinessCombinationConsiderationTransferredPaymentsForFairValueOfOptionsAndAwardsAssumed_5AA3DE3BA94DD75DBF9D7A6BB208BAFA" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Business Combination, Consideration Transferred, Payments For Fair Value Of Options And Awards Assumed</link:label>
    <link:label id="lab_atvi_BusinessCombinationConsiderationTransferredPaymentsForFairValueOfOptionsAndAwardsAssumed_5AA3DE3BA94DD75DBF9D7A6BB208BAFA_documentation_en-US" xlink:label="lab_atvi_BusinessCombinationConsiderationTransferredPaymentsForFairValueOfOptionsAndAwardsAssumed_5AA3DE3BA94DD75DBF9D7A6BB208BAFA" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Purchase consideration  based on the fair value of King&#8217;s existing vested and unvested stock options and awards that  related to pre-combination service and were assumed and replaced with Activision Blizzard equity or deferred cash awards.</link:label>
    <link:loc xlink:href="atvi-20170630.xsd#atvi_BusinessCombinationConsiderationTransferredPaymentsForFairValueOfOptionsAndAwardsAssumed" xlink:label="loc_atvi_BusinessCombinationConsiderationTransferredPaymentsForFairValueOfOptionsAndAwardsAssumed_5AA3DE3BA94DD75DBF9D7A6BB208BAFA" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_atvi_BusinessCombinationConsiderationTransferredPaymentsForFairValueOfOptionsAndAwardsAssumed_5AA3DE3BA94DD75DBF9D7A6BB208BAFA" xlink:to="lab_atvi_BusinessCombinationConsiderationTransferredPaymentsForFairValueOfOptionsAndAwardsAssumed_5AA3DE3BA94DD75DBF9D7A6BB208BAFA" xlink:type="arc" />
    <link:label id="lab_us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognized_B008DD0FFEA07EAE7EB17A6BB208CECD_terseLabel_en-US" xlink:label="lab_us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognized_B008DD0FFEA07EAE7EB17A6BB208CECD" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Future expense for converted King unvested options and awards</link:label>
    <link:label id="lab_us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognized_B008DD0FFEA07EAE7EB17A6BB208CECD_label_en-US" xlink:label="lab_us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognized_B008DD0FFEA07EAE7EB17A6BB208CECD" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Employee Service Share-based Compensation, Nonvested Awards, Compensation Cost Not yet Recognized</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognized" xlink:label="loc_us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognized_B008DD0FFEA07EAE7EB17A6BB208CECD" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognized_B008DD0FFEA07EAE7EB17A6BB208CECD" xlink:to="lab_us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognized_B008DD0FFEA07EAE7EB17A6BB208CECD" xlink:type="arc" />
    <link:label id="lab_us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognizedPeriodForRecognition1_C740377E2EF4CB20E5267A6BB208E10A_terseLabel_en-US" xlink:label="lab_us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognizedPeriodForRecognition1_C740377E2EF4CB20E5267A6BB208E10A" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Weighted average service period of acquired options and awards</link:label>
    <link:label id="lab_us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognizedPeriodForRecognition1_C740377E2EF4CB20E5267A6BB208E10A_label_en-US" xlink:label="lab_us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognizedPeriodForRecognition1_C740377E2EF4CB20E5267A6BB208E10A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Employee Service Share-based Compensation, Nonvested Awards, Compensation Cost Not yet Recognized, Period for Recognition</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognizedPeriodForRecognition1" xlink:label="loc_us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognizedPeriodForRecognition1_C740377E2EF4CB20E5267A6BB208E10A" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognizedPeriodForRecognition1_C740377E2EF4CB20E5267A6BB208E10A" xlink:to="lab_us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognizedPeriodForRecognition1_C740377E2EF4CB20E5267A6BB208E10A" xlink:type="arc" />
    <link:label id="lab_us-gaap_BusinessAcquisitionPurchasePriceAllocationGoodwillExpectedTaxDeductibleAmount_6DA20103964CE109B4857A6BB208DC46_terseLabel_en-US" xlink:label="lab_us-gaap_BusinessAcquisitionPurchasePriceAllocationGoodwillExpectedTaxDeductibleAmount_6DA20103964CE109B4857A6BB208DC46" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Goodwill expected to be deductible for tax purposes</link:label>
    <link:label id="lab_us-gaap_BusinessAcquisitionPurchasePriceAllocationGoodwillExpectedTaxDeductibleAmount_6DA20103964CE109B4857A6BB208DC46_label_en-US" xlink:label="lab_us-gaap_BusinessAcquisitionPurchasePriceAllocationGoodwillExpectedTaxDeductibleAmount_6DA20103964CE109B4857A6BB208DC46" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Business Acquisition, Goodwill, Expected Tax Deductible Amount</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_BusinessAcquisitionPurchasePriceAllocationGoodwillExpectedTaxDeductibleAmount" xlink:label="loc_us-gaap_BusinessAcquisitionPurchasePriceAllocationGoodwillExpectedTaxDeductibleAmount_6DA20103964CE109B4857A6BB208DC46" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_BusinessAcquisitionPurchasePriceAllocationGoodwillExpectedTaxDeductibleAmount_6DA20103964CE109B4857A6BB208DC46" xlink:to="lab_us-gaap_BusinessAcquisitionPurchasePriceAllocationGoodwillExpectedTaxDeductibleAmount_6DA20103964CE109B4857A6BB208DC46" xlink:type="arc" />
    <link:label id="lab_us-gaap_DescriptionOfNewAccountingPronouncementsNotYetAdopted_2D060B9AE6921E447A3B6054073E98B9_terseLabel_en-US" xlink:label="lab_us-gaap_DescriptionOfNewAccountingPronouncementsNotYetAdopted_2D060B9AE6921E447A3B6054073E98B9" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Recently Issued Accounting Pronouncements</link:label>
    <link:label id="lab_us-gaap_DescriptionOfNewAccountingPronouncementsNotYetAdopted_2D060B9AE6921E447A3B6054073E98B9_label_en-US" xlink:label="lab_us-gaap_DescriptionOfNewAccountingPronouncementsNotYetAdopted_2D060B9AE6921E447A3B6054073E98B9" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Description of New Accounting Pronouncements Not yet Adopted [Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_DescriptionOfNewAccountingPronouncementsNotYetAdopted" xlink:label="loc_us-gaap_DescriptionOfNewAccountingPronouncementsNotYetAdopted_2D060B9AE6921E447A3B6054073E98B9" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DescriptionOfNewAccountingPronouncementsNotYetAdopted_2D060B9AE6921E447A3B6054073E98B9" xlink:to="lab_us-gaap_DescriptionOfNewAccountingPronouncementsNotYetAdopted_2D060B9AE6921E447A3B6054073E98B9" xlink:type="arc" />
    <link:label id="lab_us-gaap_ScheduleOfRecognizedIdentifiedAssetsAcquiredAndLiabilitiesAssumedTableTextBlock_5C190984DEC4142310E07A6BB20D5BFC_terseLabel_en-US" xlink:label="lab_us-gaap_ScheduleOfRecognizedIdentifiedAssetsAcquiredAndLiabilitiesAssumedTableTextBlock_5C190984DEC4142310E07A6BB20D5BFC" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Schedule of Final Purchase Price Allocation</link:label>
    <link:label id="lab_us-gaap_ScheduleOfRecognizedIdentifiedAssetsAcquiredAndLiabilitiesAssumedTableTextBlock_5C190984DEC4142310E07A6BB20D5BFC_label_en-US" xlink:label="lab_us-gaap_ScheduleOfRecognizedIdentifiedAssetsAcquiredAndLiabilitiesAssumedTableTextBlock_5C190984DEC4142310E07A6BB20D5BFC" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Schedule of Recognized Identified Assets Acquired and Liabilities Assumed [Table Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ScheduleOfRecognizedIdentifiedAssetsAcquiredAndLiabilitiesAssumedTableTextBlock" xlink:label="loc_us-gaap_ScheduleOfRecognizedIdentifiedAssetsAcquiredAndLiabilitiesAssumedTableTextBlock_5C190984DEC4142310E07A6BB20D5BFC" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ScheduleOfRecognizedIdentifiedAssetsAcquiredAndLiabilitiesAssumedTableTextBlock_5C190984DEC4142310E07A6BB20D5BFC" xlink:to="lab_us-gaap_ScheduleOfRecognizedIdentifiedAssetsAcquiredAndLiabilitiesAssumedTableTextBlock_5C190984DEC4142310E07A6BB20D5BFC" xlink:type="arc" />
    <link:label id="lab_us-gaap_BusinessAcquisitionProFormaInformationTextBlock_5FAC3338874EA16498247A6BB20E4DF8_terseLabel_en-US" xlink:label="lab_us-gaap_BusinessAcquisitionProFormaInformationTextBlock_5FAC3338874EA16498247A6BB20E4DF8" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Schedule of Pro Forma Financial Information</link:label>
    <link:label id="lab_us-gaap_BusinessAcquisitionProFormaInformationTextBlock_5FAC3338874EA16498247A6BB20E4DF8_label_en-US" xlink:label="lab_us-gaap_BusinessAcquisitionProFormaInformationTextBlock_5FAC3338874EA16498247A6BB20E4DF8" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Business Acquisition, Pro Forma Information [Table Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_BusinessAcquisitionProFormaInformationTextBlock" xlink:label="loc_us-gaap_BusinessAcquisitionProFormaInformationTextBlock_5FAC3338874EA16498247A6BB20E4DF8" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_BusinessAcquisitionProFormaInformationTextBlock_5FAC3338874EA16498247A6BB20E4DF8" xlink:to="lab_us-gaap_BusinessAcquisitionProFormaInformationTextBlock_5FAC3338874EA16498247A6BB20E4DF8" xlink:type="arc" />
    <link:label id="lab_us-gaap_ScheduleOfDebtTableTextBlock_7476DB84315808EE471B605406F6B87B_terseLabel_en-US" xlink:label="lab_us-gaap_ScheduleOfDebtTableTextBlock_7476DB84315808EE471B605406F6B87B" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Summary of debt</link:label>
    <link:label id="lab_us-gaap_ScheduleOfDebtTableTextBlock_7476DB84315808EE471B605406F6B87B_label_en-US" xlink:label="lab_us-gaap_ScheduleOfDebtTableTextBlock_7476DB84315808EE471B605406F6B87B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Schedule of Debt [Table Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ScheduleOfDebtTableTextBlock" xlink:label="loc_us-gaap_ScheduleOfDebtTableTextBlock_7476DB84315808EE471B605406F6B87B" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ScheduleOfDebtTableTextBlock_7476DB84315808EE471B605406F6B87B" xlink:to="lab_us-gaap_ScheduleOfDebtTableTextBlock_7476DB84315808EE471B605406F6B87B" xlink:type="arc" />
    <link:label id="lab_us-gaap_ScheduleOfMaturitiesOfLongTermDebtTableTextBlock_5F2AEDBD155143ABBFAC605406F657C3_terseLabel_en-US" xlink:label="lab_us-gaap_ScheduleOfMaturitiesOfLongTermDebtTableTextBlock_5F2AEDBD155143ABBFAC605406F657C3" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Schedule of maturities of debt</link:label>
    <link:label id="lab_us-gaap_ScheduleOfMaturitiesOfLongTermDebtTableTextBlock_5F2AEDBD155143ABBFAC605406F657C3_label_en-US" xlink:label="lab_us-gaap_ScheduleOfMaturitiesOfLongTermDebtTableTextBlock_5F2AEDBD155143ABBFAC605406F657C3" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Schedule of Maturities of Long-term Debt [Table Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ScheduleOfMaturitiesOfLongTermDebtTableTextBlock" xlink:label="loc_us-gaap_ScheduleOfMaturitiesOfLongTermDebtTableTextBlock_5F2AEDBD155143ABBFAC605406F657C3" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ScheduleOfMaturitiesOfLongTermDebtTableTextBlock_5F2AEDBD155143ABBFAC605406F657C3" xlink:to="lab_us-gaap_ScheduleOfMaturitiesOfLongTermDebtTableTextBlock_5F2AEDBD155143ABBFAC605406F657C3" xlink:type="arc" />
    <link:label id="lab_us-gaap_AssetsAbstract_450D5F048A6CC3DE6FFD4D48365F38B9_terseLabel_en-US" xlink:label="lab_us-gaap_AssetsAbstract_450D5F048A6CC3DE6FFD4D48365F38B9" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Assets</link:label>
    <link:label id="lab_us-gaap_AssetsAbstract_450D5F048A6CC3DE6FFD4D48365F38B9_label_en-US" xlink:label="lab_us-gaap_AssetsAbstract_450D5F048A6CC3DE6FFD4D48365F38B9" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Assets [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_AssetsAbstract" xlink:label="loc_us-gaap_AssetsAbstract_450D5F048A6CC3DE6FFD4D48365F38B9" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AssetsAbstract_450D5F048A6CC3DE6FFD4D48365F38B9" xlink:to="lab_us-gaap_AssetsAbstract_450D5F048A6CC3DE6FFD4D48365F38B9" xlink:type="arc" />
    <link:label id="lab_us-gaap_AssetsCurrentAbstract_1EDA563BD6ED01326EEC4D48365F89ED_terseLabel_en-US" xlink:label="lab_us-gaap_AssetsCurrentAbstract_1EDA563BD6ED01326EEC4D48365F89ED" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Current assets:</link:label>
    <link:label id="lab_us-gaap_AssetsCurrentAbstract_1EDA563BD6ED01326EEC4D48365F89ED_label_en-US" xlink:label="lab_us-gaap_AssetsCurrentAbstract_1EDA563BD6ED01326EEC4D48365F89ED" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Assets, Current [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_AssetsCurrentAbstract" xlink:label="loc_us-gaap_AssetsCurrentAbstract_1EDA563BD6ED01326EEC4D48365F89ED" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AssetsCurrentAbstract_1EDA563BD6ED01326EEC4D48365F89ED" xlink:to="lab_us-gaap_AssetsCurrentAbstract_1EDA563BD6ED01326EEC4D48365F89ED" xlink:type="arc" />
    <link:label id="lab_us-gaap_CashAndCashEquivalentsAtCarryingValue_4496A54BE125C1C3D4964D48365FC8D6_terseLabel_en-US" xlink:label="lab_us-gaap_CashAndCashEquivalentsAtCarryingValue_4496A54BE125C1C3D4964D48365FC8D6" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Cash and cash equivalents</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_CashAndCashEquivalentsAtCarryingValue" xlink:label="loc_us-gaap_CashAndCashEquivalentsAtCarryingValue_4496A54BE125C1C3D4964D48365FC8D6" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_CashAndCashEquivalentsAtCarryingValue_4496A54BE125C1C3D4964D48365FC8D6" xlink:to="lab_us-gaap_CashAndCashEquivalentsAtCarryingValue_4496A54BE125C1C3D4964D48365FC8D6" xlink:type="arc" />
    <link:label id="lab_us-gaap_AccountsReceivableNetCurrent_16C0CB8918D0B3F2B5854D48365F7ADA_verboseLabel_en-US" xlink:label="lab_us-gaap_AccountsReceivableNetCurrent_16C0CB8918D0B3F2B5854D48365F7ADA" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Accounts receivable, net of allowances of $147 and $261, at June 30, 2017 and December 31, 2016, respectively</link:label>
    <link:label id="lab_us-gaap_AccountsReceivableNetCurrent_16C0CB8918D0B3F2B5854D48365F7ADA_label_en-US" xlink:label="lab_us-gaap_AccountsReceivableNetCurrent_16C0CB8918D0B3F2B5854D48365F7ADA" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Accounts Receivable, Net, Current</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_AccountsReceivableNetCurrent" xlink:label="loc_us-gaap_AccountsReceivableNetCurrent_16C0CB8918D0B3F2B5854D48365F7ADA" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AccountsReceivableNetCurrent_16C0CB8918D0B3F2B5854D48365F7ADA" xlink:to="lab_us-gaap_AccountsReceivableNetCurrent_16C0CB8918D0B3F2B5854D48365F7ADA" xlink:type="arc" />
    <link:label id="lab_us-gaap_InventoryNet_FE8AD97288CEE5C2D8D34D48365F96A4_terseLabel_en-US" xlink:label="lab_us-gaap_InventoryNet_FE8AD97288CEE5C2D8D34D48365F96A4" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Inventories, net</link:label>
    <link:label id="lab_us-gaap_InventoryNet_FE8AD97288CEE5C2D8D34D48365F96A4_label_en-US" xlink:label="lab_us-gaap_InventoryNet_FE8AD97288CEE5C2D8D34D48365F96A4" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Inventory, Net</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_InventoryNet" xlink:label="loc_us-gaap_InventoryNet_FE8AD97288CEE5C2D8D34D48365F96A4" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_InventoryNet_FE8AD97288CEE5C2D8D34D48365F96A4" xlink:to="lab_us-gaap_InventoryNet_FE8AD97288CEE5C2D8D34D48365F96A4" xlink:type="arc" />
    <link:label id="lab_atvi_SoftwareDevelopmentCurrent_56FE3DCA987133DEBD9C4D48365F7721_terseLabel_en-US" xlink:label="lab_atvi_SoftwareDevelopmentCurrent_56FE3DCA987133DEBD9C4D48365F7721" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Software development</link:label>
    <link:label id="lab_atvi_SoftwareDevelopmentCurrent_56FE3DCA987133DEBD9C4D48365F7721_label_en-US" xlink:label="lab_atvi_SoftwareDevelopmentCurrent_56FE3DCA987133DEBD9C4D48365F7721" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Software Development, Current</link:label>
    <link:label id="lab_atvi_SoftwareDevelopmentCurrent_56FE3DCA987133DEBD9C4D48365F7721_documentation_en-US" xlink:label="lab_atvi_SoftwareDevelopmentCurrent_56FE3DCA987133DEBD9C4D48365F7721" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">The current portion of unamortized costs incurred for development of computer software, which is to be sold, leased or otherwise marketed, after establishing technological feasibility, through to the general release of the software products.</link:label>
    <link:loc xlink:href="atvi-20170630.xsd#atvi_SoftwareDevelopmentCurrent" xlink:label="loc_atvi_SoftwareDevelopmentCurrent_56FE3DCA987133DEBD9C4D48365F7721" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_atvi_SoftwareDevelopmentCurrent_56FE3DCA987133DEBD9C4D48365F7721" xlink:to="lab_atvi_SoftwareDevelopmentCurrent_56FE3DCA987133DEBD9C4D48365F7721" xlink:type="arc" />
    <link:label id="lab_us-gaap_OtherAssetsCurrent_DF9B3845FDF6813487754D48365F8A77_terseLabel_en-US" xlink:label="lab_us-gaap_OtherAssetsCurrent_DF9B3845FDF6813487754D48365F8A77" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Other current assets</link:label>
    <link:label id="lab_us-gaap_OtherAssetsCurrent_DF9B3845FDF6813487754D48365F8A77_label_en-US" xlink:label="lab_us-gaap_OtherAssetsCurrent_DF9B3845FDF6813487754D48365F8A77" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Other Assets, Current</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_OtherAssetsCurrent" xlink:label="loc_us-gaap_OtherAssetsCurrent_DF9B3845FDF6813487754D48365F8A77" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OtherAssetsCurrent_DF9B3845FDF6813487754D48365F8A77" xlink:to="lab_us-gaap_OtherAssetsCurrent_DF9B3845FDF6813487754D48365F8A77" xlink:type="arc" />
    <link:label id="lab_us-gaap_AssetsCurrent_C9BCD9C5750B744371454D48366140B2_totalLabel_en-US" xlink:label="lab_us-gaap_AssetsCurrent_C9BCD9C5750B744371454D48366140B2" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Total current assets</link:label>
    <link:label id="lab_us-gaap_AssetsCurrent_C9BCD9C5750B744371454D48366140B2_label_en-US" xlink:label="lab_us-gaap_AssetsCurrent_C9BCD9C5750B744371454D48366140B2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Assets, Current</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_AssetsCurrent" xlink:label="loc_us-gaap_AssetsCurrent_C9BCD9C5750B744371454D48366140B2" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AssetsCurrent_C9BCD9C5750B744371454D48366140B2" xlink:to="lab_us-gaap_AssetsCurrent_C9BCD9C5750B744371454D48366140B2" xlink:type="arc" />
    <link:label id="lab_atvi_SoftwareDevelopmentNoncurrent_D3AD3AF5A25B13584E554D48366176B2_terseLabel_en-US" xlink:label="lab_atvi_SoftwareDevelopmentNoncurrent_D3AD3AF5A25B13584E554D48366176B2" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Software development</link:label>
    <link:label id="lab_atvi_SoftwareDevelopmentNoncurrent_D3AD3AF5A25B13584E554D48366176B2_label_en-US" xlink:label="lab_atvi_SoftwareDevelopmentNoncurrent_D3AD3AF5A25B13584E554D48366176B2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Software Development, Noncurrent</link:label>
    <link:label id="lab_atvi_SoftwareDevelopmentNoncurrent_D3AD3AF5A25B13584E554D48366176B2_documentation_en-US" xlink:label="lab_atvi_SoftwareDevelopmentNoncurrent_D3AD3AF5A25B13584E554D48366176B2" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">The noncurrent portion of unamortized costs incurred for development of computer software, which is to be sold, leased or otherwise marketed, after establishing technological feasibility, through to the general release of the software products.</link:label>
    <link:loc xlink:href="atvi-20170630.xsd#atvi_SoftwareDevelopmentNoncurrent" xlink:label="loc_atvi_SoftwareDevelopmentNoncurrent_D3AD3AF5A25B13584E554D48366176B2" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_atvi_SoftwareDevelopmentNoncurrent_D3AD3AF5A25B13584E554D48366176B2" xlink:to="lab_atvi_SoftwareDevelopmentNoncurrent_D3AD3AF5A25B13584E554D48366176B2" xlink:type="arc" />
    <link:label id="lab_us-gaap_PropertyPlantAndEquipmentNet_3EB00E73279FB23C91914D48366158C0_terseLabel_en-US" xlink:label="lab_us-gaap_PropertyPlantAndEquipmentNet_3EB00E73279FB23C91914D48366158C0" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Property and equipment, net</link:label>
    <link:label id="lab_us-gaap_PropertyPlantAndEquipmentNet_3EB00E73279FB23C91914D48366158C0_label_en-US" xlink:label="lab_us-gaap_PropertyPlantAndEquipmentNet_3EB00E73279FB23C91914D48366158C0" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Property, Plant and Equipment, Net</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_PropertyPlantAndEquipmentNet" xlink:label="loc_us-gaap_PropertyPlantAndEquipmentNet_3EB00E73279FB23C91914D48366158C0" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_PropertyPlantAndEquipmentNet_3EB00E73279FB23C91914D48366158C0" xlink:to="lab_us-gaap_PropertyPlantAndEquipmentNet_3EB00E73279FB23C91914D48366158C0" xlink:type="arc" />
    <link:label id="lab_us-gaap_DeferredIncomeTaxAssetsNet_F3F7E32EF7DDEDF1CC374D48366157F7_terseLabel_en-US" xlink:label="lab_us-gaap_DeferredIncomeTaxAssetsNet_F3F7E32EF7DDEDF1CC374D48366157F7" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Deferred income taxes, net</link:label>
    <link:label id="lab_us-gaap_DeferredIncomeTaxAssetsNet_F3F7E32EF7DDEDF1CC374D48366157F7_label_en-US" xlink:label="lab_us-gaap_DeferredIncomeTaxAssetsNet_F3F7E32EF7DDEDF1CC374D48366157F7" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Deferred Income Tax Assets, Net</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_DeferredIncomeTaxAssetsNet" xlink:label="loc_us-gaap_DeferredIncomeTaxAssetsNet_F3F7E32EF7DDEDF1CC374D48366157F7" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DeferredIncomeTaxAssetsNet_F3F7E32EF7DDEDF1CC374D48366157F7" xlink:to="lab_us-gaap_DeferredIncomeTaxAssetsNet_F3F7E32EF7DDEDF1CC374D48366157F7" xlink:type="arc" />
    <link:label id="lab_us-gaap_OtherAssetsNoncurrent_825403ED2BC45BAECB644D4836611194_terseLabel_en-US" xlink:label="lab_us-gaap_OtherAssetsNoncurrent_825403ED2BC45BAECB644D4836611194" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Other assets</link:label>
    <link:label id="lab_us-gaap_OtherAssetsNoncurrent_825403ED2BC45BAECB644D4836611194_label_en-US" xlink:label="lab_us-gaap_OtherAssetsNoncurrent_825403ED2BC45BAECB644D4836611194" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Other Assets, Noncurrent</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_OtherAssetsNoncurrent" xlink:label="loc_us-gaap_OtherAssetsNoncurrent_825403ED2BC45BAECB644D4836611194" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OtherAssetsNoncurrent_825403ED2BC45BAECB644D4836611194" xlink:to="lab_us-gaap_OtherAssetsNoncurrent_825403ED2BC45BAECB644D4836611194" xlink:type="arc" />
    <link:label id="lab_us-gaap_IntangibleAssetsNetExcludingGoodwill_6A36AF60E1A982E239474D4836611D04_terseLabel_en-US" xlink:label="lab_us-gaap_IntangibleAssetsNetExcludingGoodwill_6A36AF60E1A982E239474D4836611D04" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Intangible assets, net</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_IntangibleAssetsNetExcludingGoodwill" xlink:label="loc_us-gaap_IntangibleAssetsNetExcludingGoodwill_6A36AF60E1A982E239474D4836611D04" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_IntangibleAssetsNetExcludingGoodwill_6A36AF60E1A982E239474D4836611D04" xlink:to="lab_us-gaap_IntangibleAssetsNetExcludingGoodwill_6A36AF60E1A982E239474D4836611D04" xlink:type="arc" />
    <link:label id="lab_us-gaap_Assets_8BF7AE5E34872B41BF484D4836616BE2_totalLabel_en-US" xlink:label="lab_us-gaap_Assets_8BF7AE5E34872B41BF484D4836616BE2" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Total assets</link:label>
    <link:label id="lab_us-gaap_Assets_8BF7AE5E34872B41BF484D4836616BE2_label_en-US" xlink:label="lab_us-gaap_Assets_8BF7AE5E34872B41BF484D4836616BE2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Assets</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_Assets" xlink:label="loc_us-gaap_Assets_8BF7AE5E34872B41BF484D4836616BE2" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_Assets_8BF7AE5E34872B41BF484D4836616BE2" xlink:to="lab_us-gaap_Assets_8BF7AE5E34872B41BF484D4836616BE2" xlink:type="arc" />
    <link:label id="lab_us-gaap_LiabilitiesAndStockholdersEquityAbstract_E9EC3194AB8537ECE2BD4D48366353EF_terseLabel_en-US" xlink:label="lab_us-gaap_LiabilitiesAndStockholdersEquityAbstract_E9EC3194AB8537ECE2BD4D48366353EF" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Liabilities and Shareholders' Equity</link:label>
    <link:label id="lab_us-gaap_LiabilitiesAndStockholdersEquityAbstract_E9EC3194AB8537ECE2BD4D48366353EF_label_en-US" xlink:label="lab_us-gaap_LiabilitiesAndStockholdersEquityAbstract_E9EC3194AB8537ECE2BD4D48366353EF" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Liabilities and Equity [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_LiabilitiesAndStockholdersEquityAbstract" xlink:label="loc_us-gaap_LiabilitiesAndStockholdersEquityAbstract_E9EC3194AB8537ECE2BD4D48366353EF" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_LiabilitiesAndStockholdersEquityAbstract_E9EC3194AB8537ECE2BD4D48366353EF" xlink:to="lab_us-gaap_LiabilitiesAndStockholdersEquityAbstract_E9EC3194AB8537ECE2BD4D48366353EF" xlink:type="arc" />
    <link:label id="lab_us-gaap_LiabilitiesCurrentAbstract_DF592223DE3FBF3EB5AD4D4836635125_terseLabel_en-US" xlink:label="lab_us-gaap_LiabilitiesCurrentAbstract_DF592223DE3FBF3EB5AD4D4836635125" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Current liabilities:</link:label>
    <link:label id="lab_us-gaap_LiabilitiesCurrentAbstract_DF592223DE3FBF3EB5AD4D4836635125_label_en-US" xlink:label="lab_us-gaap_LiabilitiesCurrentAbstract_DF592223DE3FBF3EB5AD4D4836635125" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Liabilities, Current [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_LiabilitiesCurrentAbstract" xlink:label="loc_us-gaap_LiabilitiesCurrentAbstract_DF592223DE3FBF3EB5AD4D4836635125" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_LiabilitiesCurrentAbstract_DF592223DE3FBF3EB5AD4D4836635125" xlink:to="lab_us-gaap_LiabilitiesCurrentAbstract_DF592223DE3FBF3EB5AD4D4836635125" xlink:type="arc" />
    <link:label id="lab_us-gaap_AccountsPayableCurrent_33F0F7B4BEB7773D8F674D4836632F8B_terseLabel_en-US" xlink:label="lab_us-gaap_AccountsPayableCurrent_33F0F7B4BEB7773D8F674D4836632F8B" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Accounts payable</link:label>
    <link:label id="lab_us-gaap_AccountsPayableCurrent_33F0F7B4BEB7773D8F674D4836632F8B_label_en-US" xlink:label="lab_us-gaap_AccountsPayableCurrent_33F0F7B4BEB7773D8F674D4836632F8B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Accounts Payable, Current</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_AccountsPayableCurrent" xlink:label="loc_us-gaap_AccountsPayableCurrent_33F0F7B4BEB7773D8F674D4836632F8B" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AccountsPayableCurrent_33F0F7B4BEB7773D8F674D4836632F8B" xlink:to="lab_us-gaap_AccountsPayableCurrent_33F0F7B4BEB7773D8F674D4836632F8B" xlink:type="arc" />
    <link:label id="lab_us-gaap_DeferredRevenueCurrent_5F355FC981F150EF46BA4D483663BC2D_terseLabel_en-US" xlink:label="lab_us-gaap_DeferredRevenueCurrent_5F355FC981F150EF46BA4D483663BC2D" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Deferred revenues</link:label>
    <link:label id="lab_us-gaap_DeferredRevenueCurrent_5F355FC981F150EF46BA4D483663BC2D_label_en-US" xlink:label="lab_us-gaap_DeferredRevenueCurrent_5F355FC981F150EF46BA4D483663BC2D" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Deferred Revenue, Current</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_DeferredRevenueCurrent" xlink:label="loc_us-gaap_DeferredRevenueCurrent_5F355FC981F150EF46BA4D483663BC2D" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DeferredRevenueCurrent_5F355FC981F150EF46BA4D483663BC2D" xlink:to="lab_us-gaap_DeferredRevenueCurrent_5F355FC981F150EF46BA4D483663BC2D" xlink:type="arc" />
    <link:label id="lab_us-gaap_AccruedLiabilitiesCurrent_EA2C8F6ACFE961ADF52F4D483663D161_terseLabel_en-US" xlink:label="lab_us-gaap_AccruedLiabilitiesCurrent_EA2C8F6ACFE961ADF52F4D483663D161" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Accrued expenses and other liabilities</link:label>
    <link:label id="lab_us-gaap_AccruedLiabilitiesCurrent_EA2C8F6ACFE961ADF52F4D483663D161_label_en-US" xlink:label="lab_us-gaap_AccruedLiabilitiesCurrent_EA2C8F6ACFE961ADF52F4D483663D161" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Accrued Liabilities, Current</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_AccruedLiabilitiesCurrent" xlink:label="loc_us-gaap_AccruedLiabilitiesCurrent_EA2C8F6ACFE961ADF52F4D483663D161" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AccruedLiabilitiesCurrent_EA2C8F6ACFE961ADF52F4D483663D161" xlink:to="lab_us-gaap_AccruedLiabilitiesCurrent_EA2C8F6ACFE961ADF52F4D483663D161" xlink:type="arc" />
    <link:label id="lab_us-gaap_LiabilitiesCurrent_81C170384D5D786319F34D483663E3D1_totalLabel_en-US" xlink:label="lab_us-gaap_LiabilitiesCurrent_81C170384D5D786319F34D483663E3D1" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Total current liabilities</link:label>
    <link:label id="lab_us-gaap_LiabilitiesCurrent_81C170384D5D786319F34D483663E3D1_label_en-US" xlink:label="lab_us-gaap_LiabilitiesCurrent_81C170384D5D786319F34D483663E3D1" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Liabilities, Current</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_LiabilitiesCurrent" xlink:label="loc_us-gaap_LiabilitiesCurrent_81C170384D5D786319F34D483663E3D1" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_LiabilitiesCurrent_81C170384D5D786319F34D483663E3D1" xlink:to="lab_us-gaap_LiabilitiesCurrent_81C170384D5D786319F34D483663E3D1" xlink:type="arc" />
    <link:label id="lab_us-gaap_LongTermDebtNoncurrent_D9CEF9EEAEFA58B4398D4D48366323AD_verboseLabel_en-US" xlink:label="lab_us-gaap_LongTermDebtNoncurrent_D9CEF9EEAEFA58B4398D4D48366323AD" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Long-term debt, net</link:label>
    <link:label id="lab_us-gaap_LongTermDebtNoncurrent_D9CEF9EEAEFA58B4398D4D48366323AD_label_en-US" xlink:label="lab_us-gaap_LongTermDebtNoncurrent_D9CEF9EEAEFA58B4398D4D48366323AD" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Long-term Debt, Excluding Current Maturities</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_LongTermDebtNoncurrent" xlink:label="loc_us-gaap_LongTermDebtNoncurrent_D9CEF9EEAEFA58B4398D4D48366323AD" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_LongTermDebtNoncurrent_D9CEF9EEAEFA58B4398D4D48366323AD" xlink:to="lab_us-gaap_LongTermDebtNoncurrent_D9CEF9EEAEFA58B4398D4D48366323AD" xlink:type="arc" />
    <link:label id="lab_us-gaap_DeferredIncomeTaxLiabilitiesNet_DA990F3E6440387354FD4D4836657622_terseLabel_en-US" xlink:label="lab_us-gaap_DeferredIncomeTaxLiabilitiesNet_DA990F3E6440387354FD4D4836657622" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Deferred income taxes, net</link:label>
    <link:label id="lab_us-gaap_DeferredIncomeTaxLiabilitiesNet_DA990F3E6440387354FD4D4836657622_label_en-US" xlink:label="lab_us-gaap_DeferredIncomeTaxLiabilitiesNet_DA990F3E6440387354FD4D4836657622" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Deferred Income Tax Liabilities, Net</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_DeferredIncomeTaxLiabilitiesNet" xlink:label="loc_us-gaap_DeferredIncomeTaxLiabilitiesNet_DA990F3E6440387354FD4D4836657622" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DeferredIncomeTaxLiabilitiesNet_DA990F3E6440387354FD4D4836657622" xlink:to="lab_us-gaap_DeferredIncomeTaxLiabilitiesNet_DA990F3E6440387354FD4D4836657622" xlink:type="arc" />
    <link:label id="lab_us-gaap_OtherLiabilitiesNoncurrent_327BF9A14C43ACA414CB4D483665696F_terseLabel_en-US" xlink:label="lab_us-gaap_OtherLiabilitiesNoncurrent_327BF9A14C43ACA414CB4D483665696F" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Other liabilities</link:label>
    <link:label id="lab_us-gaap_OtherLiabilitiesNoncurrent_327BF9A14C43ACA414CB4D483665696F_label_en-US" xlink:label="lab_us-gaap_OtherLiabilitiesNoncurrent_327BF9A14C43ACA414CB4D483665696F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Other Liabilities, Noncurrent</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_OtherLiabilitiesNoncurrent" xlink:label="loc_us-gaap_OtherLiabilitiesNoncurrent_327BF9A14C43ACA414CB4D483665696F" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OtherLiabilitiesNoncurrent_327BF9A14C43ACA414CB4D483665696F" xlink:to="lab_us-gaap_OtherLiabilitiesNoncurrent_327BF9A14C43ACA414CB4D483665696F" xlink:type="arc" />
    <link:label id="lab_us-gaap_Liabilities_7B2B0C2268D8E07F3A724D483665E039_totalLabel_en-US" xlink:label="lab_us-gaap_Liabilities_7B2B0C2268D8E07F3A724D483665E039" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Total liabilities</link:label>
    <link:label id="lab_us-gaap_Liabilities_7B2B0C2268D8E07F3A724D483665E039_label_en-US" xlink:label="lab_us-gaap_Liabilities_7B2B0C2268D8E07F3A724D483665E039" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Liabilities</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_Liabilities" xlink:label="loc_us-gaap_Liabilities_7B2B0C2268D8E07F3A724D483665E039" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_Liabilities_7B2B0C2268D8E07F3A724D483665E039" xlink:to="lab_us-gaap_Liabilities_7B2B0C2268D8E07F3A724D483665E039" xlink:type="arc" />
    <link:label id="lab_us-gaap_CommitmentsAndContingencies_C3E306BA017E901EDC734D48366565D0_terseLabel_en-US" xlink:label="lab_us-gaap_CommitmentsAndContingencies_C3E306BA017E901EDC734D48366565D0" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Commitments and contingencies</link:label>
    <link:label id="lab_us-gaap_CommitmentsAndContingencies_C3E306BA017E901EDC734D48366565D0_label_en-US" xlink:label="lab_us-gaap_CommitmentsAndContingencies_C3E306BA017E901EDC734D48366565D0" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Commitments and Contingencies</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_CommitmentsAndContingencies" xlink:label="loc_us-gaap_CommitmentsAndContingencies_C3E306BA017E901EDC734D48366565D0" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_CommitmentsAndContingencies_C3E306BA017E901EDC734D48366565D0" xlink:to="lab_us-gaap_CommitmentsAndContingencies_C3E306BA017E901EDC734D48366565D0" xlink:type="arc" />
    <link:label id="lab_us-gaap_StockholdersEquityAbstract_9D26B1DDDFE208823DC24D4836657F6C_terseLabel_en-US" xlink:label="lab_us-gaap_StockholdersEquityAbstract_9D26B1DDDFE208823DC24D4836657F6C" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Shareholders' equity:</link:label>
    <link:label id="lab_us-gaap_StockholdersEquityAbstract_9D26B1DDDFE208823DC24D4836657F6C_label_en-US" xlink:label="lab_us-gaap_StockholdersEquityAbstract_9D26B1DDDFE208823DC24D4836657F6C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Stockholders' Equity Attributable to Parent [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_StockholdersEquityAbstract" xlink:label="loc_us-gaap_StockholdersEquityAbstract_9D26B1DDDFE208823DC24D4836657F6C" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_StockholdersEquityAbstract_9D26B1DDDFE208823DC24D4836657F6C" xlink:to="lab_us-gaap_StockholdersEquityAbstract_9D26B1DDDFE208823DC24D4836657F6C" xlink:type="arc" />
    <link:label id="lab_us-gaap_CommonStockValue_83B2E405EE8BCFFACA6A4D483665A5DD_verboseLabel_en-US" xlink:label="lab_us-gaap_CommonStockValue_83B2E405EE8BCFFACA6A4D483665A5DD" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Common stock, $0.000001 par value, 2,400,000,000 shares authorized, 1,183,496,138 and 1,174,163,069 shares issued at June 30, 2017 and December 31, 2016, respectively</link:label>
    <link:label id="lab_us-gaap_CommonStockValue_83B2E405EE8BCFFACA6A4D483665A5DD_label_en-US" xlink:label="lab_us-gaap_CommonStockValue_83B2E405EE8BCFFACA6A4D483665A5DD" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Common Stock, Value, Issued</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_CommonStockValue" xlink:label="loc_us-gaap_CommonStockValue_83B2E405EE8BCFFACA6A4D483665A5DD" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_CommonStockValue_83B2E405EE8BCFFACA6A4D483665A5DD" xlink:to="lab_us-gaap_CommonStockValue_83B2E405EE8BCFFACA6A4D483665A5DD" xlink:type="arc" />
    <link:label id="lab_us-gaap_AdditionalPaidInCapitalCommonStock_E5FC30357C0DB6C7AF974D483665C7CC_terseLabel_en-US" xlink:label="lab_us-gaap_AdditionalPaidInCapitalCommonStock_E5FC30357C0DB6C7AF974D483665C7CC" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Additional paid-in capital</link:label>
    <link:label id="lab_us-gaap_AdditionalPaidInCapitalCommonStock_E5FC30357C0DB6C7AF974D483665C7CC_label_en-US" xlink:label="lab_us-gaap_AdditionalPaidInCapitalCommonStock_E5FC30357C0DB6C7AF974D483665C7CC" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Additional Paid in Capital, Common Stock</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_AdditionalPaidInCapitalCommonStock" xlink:label="loc_us-gaap_AdditionalPaidInCapitalCommonStock_E5FC30357C0DB6C7AF974D483665C7CC" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AdditionalPaidInCapitalCommonStock_E5FC30357C0DB6C7AF974D483665C7CC" xlink:to="lab_us-gaap_AdditionalPaidInCapitalCommonStock_E5FC30357C0DB6C7AF974D483665C7CC" xlink:type="arc" />
    <link:label id="lab_us-gaap_TreasuryStockValue_454C23B77718DC3FAD9B4D4836664902_negatedLabel_en-US" xlink:label="lab_us-gaap_TreasuryStockValue_454C23B77718DC3FAD9B4D4836664902" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Less: Treasury stock, at cost, 428,676,471 shares at June 30, 2017 and December 31, 2016</link:label>
    <link:label id="lab_us-gaap_TreasuryStockValue_454C23B77718DC3FAD9B4D4836664902_label_en-US" xlink:label="lab_us-gaap_TreasuryStockValue_454C23B77718DC3FAD9B4D4836664902" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Treasury Stock, Value</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_TreasuryStockValue" xlink:label="loc_us-gaap_TreasuryStockValue_454C23B77718DC3FAD9B4D4836664902" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_TreasuryStockValue_454C23B77718DC3FAD9B4D4836664902" xlink:to="lab_us-gaap_TreasuryStockValue_454C23B77718DC3FAD9B4D4836664902" xlink:type="arc" />
    <link:label id="lab_us-gaap_RetainedEarningsAccumulatedDeficit_849BFB6A98F8BB85C9304D483667D17F_terseLabel_en-US" xlink:label="lab_us-gaap_RetainedEarningsAccumulatedDeficit_849BFB6A98F8BB85C9304D483667D17F" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Retained earnings</link:label>
    <link:label id="lab_us-gaap_RetainedEarningsAccumulatedDeficit_849BFB6A98F8BB85C9304D483667D17F_label_en-US" xlink:label="lab_us-gaap_RetainedEarningsAccumulatedDeficit_849BFB6A98F8BB85C9304D483667D17F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Retained Earnings (Accumulated Deficit)</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_RetainedEarningsAccumulatedDeficit" xlink:label="loc_us-gaap_RetainedEarningsAccumulatedDeficit_849BFB6A98F8BB85C9304D483667D17F" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_RetainedEarningsAccumulatedDeficit_849BFB6A98F8BB85C9304D483667D17F" xlink:to="lab_us-gaap_RetainedEarningsAccumulatedDeficit_849BFB6A98F8BB85C9304D483667D17F" xlink:type="arc" />
    <link:label id="lab_us-gaap_AccumulatedOtherComprehensiveIncomeLossNetOfTax_00AC9F96F9B0F60B24A74D483667CBA0_terseLabel_en-US" xlink:label="lab_us-gaap_AccumulatedOtherComprehensiveIncomeLossNetOfTax_00AC9F96F9B0F60B24A74D483667CBA0" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Accumulated other comprehensive loss</link:label>
    <link:label id="lab_us-gaap_AccumulatedOtherComprehensiveIncomeLossNetOfTax_00AC9F96F9B0F60B24A74D483667CBA0_label_en-US" xlink:label="lab_us-gaap_AccumulatedOtherComprehensiveIncomeLossNetOfTax_00AC9F96F9B0F60B24A74D483667CBA0" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Accumulated Other Comprehensive Income (Loss), Net of Tax</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_AccumulatedOtherComprehensiveIncomeLossNetOfTax" xlink:label="loc_us-gaap_AccumulatedOtherComprehensiveIncomeLossNetOfTax_00AC9F96F9B0F60B24A74D483667CBA0" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AccumulatedOtherComprehensiveIncomeLossNetOfTax_00AC9F96F9B0F60B24A74D483667CBA0" xlink:to="lab_us-gaap_AccumulatedOtherComprehensiveIncomeLossNetOfTax_00AC9F96F9B0F60B24A74D483667CBA0" xlink:type="arc" />
    <link:label id="lab_us-gaap_StockholdersEquity_024E01E395BEA60C19734D4836670F31_totalLabel_en-US" xlink:label="lab_us-gaap_StockholdersEquity_024E01E395BEA60C19734D4836670F31" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Total shareholders' equity</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_StockholdersEquity" xlink:label="loc_us-gaap_StockholdersEquity_024E01E395BEA60C19734D4836670F31" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_StockholdersEquity_024E01E395BEA60C19734D4836670F31" xlink:to="lab_us-gaap_StockholdersEquity_024E01E395BEA60C19734D4836670F31" xlink:type="arc" />
    <link:label id="lab_us-gaap_LiabilitiesAndStockholdersEquity_318912562913672D131D4D483667A34C_totalLabel_en-US" xlink:label="lab_us-gaap_LiabilitiesAndStockholdersEquity_318912562913672D131D4D483667A34C" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Total liabilities and shareholders' equity</link:label>
    <link:label id="lab_us-gaap_LiabilitiesAndStockholdersEquity_318912562913672D131D4D483667A34C_label_en-US" xlink:label="lab_us-gaap_LiabilitiesAndStockholdersEquity_318912562913672D131D4D483667A34C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Liabilities and Equity</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_LiabilitiesAndStockholdersEquity" xlink:label="loc_us-gaap_LiabilitiesAndStockholdersEquity_318912562913672D131D4D483667A34C" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_LiabilitiesAndStockholdersEquity_318912562913672D131D4D483667A34C" xlink:to="lab_us-gaap_LiabilitiesAndStockholdersEquity_318912562913672D131D4D483667A34C" xlink:type="arc" />
    <link:label id="lab_us-gaap_AccumulatedOtherComprehensiveIncomeLossTable_148D8D8A6B51E0E705117A6BB2796D0A_terseLabel_en-US" xlink:label="lab_us-gaap_AccumulatedOtherComprehensiveIncomeLossTable_148D8D8A6B51E0E705117A6BB2796D0A" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Accumulated Other Comprehensive Income (Loss) [Table]</link:label>
    <link:label id="lab_us-gaap_AccumulatedOtherComprehensiveIncomeLossTable_148D8D8A6B51E0E705117A6BB2796D0A_label_en-US" xlink:label="lab_us-gaap_AccumulatedOtherComprehensiveIncomeLossTable_148D8D8A6B51E0E705117A6BB2796D0A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Accumulated Other Comprehensive Income (Loss) [Table]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_AccumulatedOtherComprehensiveIncomeLossTable" xlink:label="loc_us-gaap_AccumulatedOtherComprehensiveIncomeLossTable_148D8D8A6B51E0E705117A6BB2796D0A" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AccumulatedOtherComprehensiveIncomeLossTable_148D8D8A6B51E0E705117A6BB2796D0A" xlink:to="lab_us-gaap_AccumulatedOtherComprehensiveIncomeLossTable_148D8D8A6B51E0E705117A6BB2796D0A" xlink:type="arc" />
    <link:label id="lab_us-gaap_AccumulatedTranslationAdjustmentMember_4965318080A8F5D941AD7A6BB27A9005_terseLabel_en-US" xlink:label="lab_us-gaap_AccumulatedTranslationAdjustmentMember_4965318080A8F5D941AD7A6BB27A9005" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Foreign currency translation adjustments</link:label>
    <link:label id="lab_us-gaap_AccumulatedTranslationAdjustmentMember_4965318080A8F5D941AD7A6BB27A9005_label_en-US" xlink:label="lab_us-gaap_AccumulatedTranslationAdjustmentMember_4965318080A8F5D941AD7A6BB27A9005" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Accumulated Foreign Currency Adjustment Attributable to Parent [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_AccumulatedTranslationAdjustmentMember" xlink:label="loc_us-gaap_AccumulatedTranslationAdjustmentMember_4965318080A8F5D941AD7A6BB27A9005" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AccumulatedTranslationAdjustmentMember_4965318080A8F5D941AD7A6BB27A9005" xlink:to="lab_us-gaap_AccumulatedTranslationAdjustmentMember_4965318080A8F5D941AD7A6BB27A9005" xlink:type="arc" />
    <link:label id="lab_us-gaap_AccumulatedNetGainLossFromDesignatedOrQualifyingCashFlowHedgesMember_3DE0389D367D540074737A6BB27ABEEB_terseLabel_en-US" xlink:label="lab_us-gaap_AccumulatedNetGainLossFromDesignatedOrQualifyingCashFlowHedgesMember_3DE0389D367D540074737A6BB27ABEEB" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Unrealized gain (loss) on forward contracts</link:label>
    <link:label id="lab_us-gaap_AccumulatedNetGainLossFromDesignatedOrQualifyingCashFlowHedgesMember_3DE0389D367D540074737A6BB27ABEEB_label_en-US" xlink:label="lab_us-gaap_AccumulatedNetGainLossFromDesignatedOrQualifyingCashFlowHedgesMember_3DE0389D367D540074737A6BB27ABEEB" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Accumulated Net Gain (Loss) from Cash Flow Hedges Attributable to Parent [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_AccumulatedNetGainLossFromDesignatedOrQualifyingCashFlowHedgesMember" xlink:label="loc_us-gaap_AccumulatedNetGainLossFromDesignatedOrQualifyingCashFlowHedgesMember_3DE0389D367D540074737A6BB27ABEEB" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AccumulatedNetGainLossFromDesignatedOrQualifyingCashFlowHedgesMember_3DE0389D367D540074737A6BB27ABEEB" xlink:to="lab_us-gaap_AccumulatedNetGainLossFromDesignatedOrQualifyingCashFlowHedgesMember_3DE0389D367D540074737A6BB27ABEEB" xlink:type="arc" />
    <link:label id="lab_us-gaap_AccumulatedNetUnrealizedInvestmentGainLossMember_674575395957995CF2837A6BB27AF3DF_terseLabel_en-US" xlink:label="lab_us-gaap_AccumulatedNetUnrealizedInvestmentGainLossMember_674575395957995CF2837A6BB27AF3DF" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Unrealized gain (loss) on available-for-sale securities</link:label>
    <link:label id="lab_us-gaap_AccumulatedNetUnrealizedInvestmentGainLossMember_674575395957995CF2837A6BB27AF3DF_label_en-US" xlink:label="lab_us-gaap_AccumulatedNetUnrealizedInvestmentGainLossMember_674575395957995CF2837A6BB27AF3DF" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Accumulated Net Investment Gain (Loss) Attributable to Parent [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_AccumulatedNetUnrealizedInvestmentGainLossMember" xlink:label="loc_us-gaap_AccumulatedNetUnrealizedInvestmentGainLossMember_674575395957995CF2837A6BB27AF3DF" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AccumulatedNetUnrealizedInvestmentGainLossMember_674575395957995CF2837A6BB27AF3DF" xlink:to="lab_us-gaap_AccumulatedNetUnrealizedInvestmentGainLossMember_674575395957995CF2837A6BB27AF3DF" xlink:type="arc" />
    <link:label id="lab_us-gaap_AccumulatedOtherComprehensiveIncomeLossLineItems_F6BDAB724FF2CC80D8997A6BB27A34DA_terseLabel_en-US" xlink:label="lab_us-gaap_AccumulatedOtherComprehensiveIncomeLossLineItems_F6BDAB724FF2CC80D8997A6BB27A34DA" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Accumulated Other Comprehensive Income (Loss) [Line Items]</link:label>
    <link:label id="lab_us-gaap_AccumulatedOtherComprehensiveIncomeLossLineItems_F6BDAB724FF2CC80D8997A6BB27A34DA_label_en-US" xlink:label="lab_us-gaap_AccumulatedOtherComprehensiveIncomeLossLineItems_F6BDAB724FF2CC80D8997A6BB27A34DA" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Accumulated Other Comprehensive Income (Loss) [Line Items]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_AccumulatedOtherComprehensiveIncomeLossLineItems" xlink:label="loc_us-gaap_AccumulatedOtherComprehensiveIncomeLossLineItems_F6BDAB724FF2CC80D8997A6BB27A34DA" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AccumulatedOtherComprehensiveIncomeLossLineItems_F6BDAB724FF2CC80D8997A6BB27A34DA" xlink:to="lab_us-gaap_AccumulatedOtherComprehensiveIncomeLossLineItems_F6BDAB724FF2CC80D8997A6BB27A34DA" xlink:type="arc" />
    <link:label id="lab_us-gaap_AOCIAttributableToParentNetOfTaxRollForward_E180D903BCBD5E1DC8107A6BB27A28AE_terseLabel_en-US" xlink:label="lab_us-gaap_AOCIAttributableToParentNetOfTaxRollForward_E180D903BCBD5E1DC8107A6BB27A28AE" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Accumulated Other Comprehensive Income (Loss) [Roll Forward]</link:label>
    <link:label id="lab_us-gaap_AOCIAttributableToParentNetOfTaxRollForward_E180D903BCBD5E1DC8107A6BB27A28AE_label_en-US" xlink:label="lab_us-gaap_AOCIAttributableToParentNetOfTaxRollForward_E180D903BCBD5E1DC8107A6BB27A28AE" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">AOCI Attributable to Parent, Net of Tax [Roll Forward]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_AOCIAttributableToParentNetOfTaxRollForward" xlink:label="loc_us-gaap_AOCIAttributableToParentNetOfTaxRollForward_E180D903BCBD5E1DC8107A6BB27A28AE" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AOCIAttributableToParentNetOfTaxRollForward_E180D903BCBD5E1DC8107A6BB27A28AE" xlink:to="lab_us-gaap_AOCIAttributableToParentNetOfTaxRollForward_E180D903BCBD5E1DC8107A6BB27A28AE" xlink:type="arc" />
    <link:label id="lab_us-gaap_OciBeforeReclassificationsNetOfTaxAttributableToParent_25637687CBDDB134BCB47A6BB27B071A_terseLabel_en-US" xlink:label="lab_us-gaap_OciBeforeReclassificationsNetOfTaxAttributableToParent_25637687CBDDB134BCB47A6BB27B071A" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Other comprehensive income (loss) before reclassifications</link:label>
    <link:label id="lab_us-gaap_OciBeforeReclassificationsNetOfTaxAttributableToParent_25637687CBDDB134BCB47A6BB27B071A_label_en-US" xlink:label="lab_us-gaap_OciBeforeReclassificationsNetOfTaxAttributableToParent_25637687CBDDB134BCB47A6BB27B071A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">OCI, before Reclassifications, Net of Tax, Attributable to Parent</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_OciBeforeReclassificationsNetOfTaxAttributableToParent" xlink:label="loc_us-gaap_OciBeforeReclassificationsNetOfTaxAttributableToParent_25637687CBDDB134BCB47A6BB27B071A" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OciBeforeReclassificationsNetOfTaxAttributableToParent_25637687CBDDB134BCB47A6BB27B071A" xlink:to="lab_us-gaap_OciBeforeReclassificationsNetOfTaxAttributableToParent_25637687CBDDB134BCB47A6BB27B071A" xlink:type="arc" />
    <link:label id="lab_us-gaap_ReclassificationFromAociCurrentPeriodNetOfTaxAttributableToParent_025016E3C312FB69C3F57A6BB27BC4A2_negatedTerseLabel_en-US" xlink:label="lab_us-gaap_ReclassificationFromAociCurrentPeriodNetOfTaxAttributableToParent_025016E3C312FB69C3F57A6BB27BC4A2" xlink:role="http://www.xbrl.org/2009/role/negatedTerseLabel" xlink:type="resource" xml:lang="en-US">Amounts reclassified from accumulated other comprehensive income (loss) into earnings</link:label>
    <link:label id="lab_us-gaap_ReclassificationFromAociCurrentPeriodNetOfTaxAttributableToParent_025016E3C312FB69C3F57A6BB27BC4A2_label_en-US" xlink:label="lab_us-gaap_ReclassificationFromAociCurrentPeriodNetOfTaxAttributableToParent_025016E3C312FB69C3F57A6BB27BC4A2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Reclassification from AOCI, Current Period, Net of Tax, Attributable to Parent</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ReclassificationFromAociCurrentPeriodNetOfTaxAttributableToParent" xlink:label="loc_us-gaap_ReclassificationFromAociCurrentPeriodNetOfTaxAttributableToParent_025016E3C312FB69C3F57A6BB27BC4A2" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ReclassificationFromAociCurrentPeriodNetOfTaxAttributableToParent_025016E3C312FB69C3F57A6BB27BC4A2" xlink:to="lab_us-gaap_ReclassificationFromAociCurrentPeriodNetOfTaxAttributableToParent_025016E3C312FB69C3F57A6BB27BC4A2" xlink:type="arc" />
    <link:label id="lab_us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedCashAndEquivalents_AF2DE5A28B14452147C77A6BB1F3C06A_terseLabel_en-US" xlink:label="lab_us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedCashAndEquivalents_AF2DE5A28B14452147C77A6BB1F3C06A" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Cash and cash equivalents</link:label>
    <link:label id="lab_us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedCashAndEquivalents_AF2DE5A28B14452147C77A6BB1F3C06A_label_en-US" xlink:label="lab_us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedCashAndEquivalents_AF2DE5A28B14452147C77A6BB1F3C06A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Business Combination, Recognized Identifiable Assets Acquired and Liabilities Assumed, Cash and Equivalents</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedCashAndEquivalents" xlink:label="loc_us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedCashAndEquivalents_AF2DE5A28B14452147C77A6BB1F3C06A" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedCashAndEquivalents_AF2DE5A28B14452147C77A6BB1F3C06A" xlink:to="lab_us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedCashAndEquivalents_AF2DE5A28B14452147C77A6BB1F3C06A" xlink:type="arc" />
    <link:label id="lab_us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedCurrentAssetsReceivables_CDCDDB7F5A0B9973CA557A6BB1F3DFAC_terseLabel_en-US" xlink:label="lab_us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedCurrentAssetsReceivables_CDCDDB7F5A0B9973CA557A6BB1F3DFAC" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Accounts receivable</link:label>
    <link:label id="lab_us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedCurrentAssetsReceivables_CDCDDB7F5A0B9973CA557A6BB1F3DFAC_label_en-US" xlink:label="lab_us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedCurrentAssetsReceivables_CDCDDB7F5A0B9973CA557A6BB1F3DFAC" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Business Combination, Recognized Identifiable Assets Acquired and Liabilities Assumed, Current Assets, Receivables</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedCurrentAssetsReceivables" xlink:label="loc_us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedCurrentAssetsReceivables_CDCDDB7F5A0B9973CA557A6BB1F3DFAC" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedCurrentAssetsReceivables_CDCDDB7F5A0B9973CA557A6BB1F3DFAC" xlink:to="lab_us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedCurrentAssetsReceivables_CDCDDB7F5A0B9973CA557A6BB1F3DFAC" xlink:type="arc" />
    <link:label id="lab_us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedCurrentAssetsOther_ED849C3C66A4E96EC13B7A6BB1F4F83C_terseLabel_en-US" xlink:label="lab_us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedCurrentAssetsOther_ED849C3C66A4E96EC13B7A6BB1F4F83C" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Other current assets</link:label>
    <link:label id="lab_us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedCurrentAssetsOther_ED849C3C66A4E96EC13B7A6BB1F4F83C_label_en-US" xlink:label="lab_us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedCurrentAssetsOther_ED849C3C66A4E96EC13B7A6BB1F4F83C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Business Combination, Recognized Identifiable Assets Acquired and Liabilities Assumed, Current Assets, Other</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedCurrentAssetsOther" xlink:label="loc_us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedCurrentAssetsOther_ED849C3C66A4E96EC13B7A6BB1F4F83C" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedCurrentAssetsOther_ED849C3C66A4E96EC13B7A6BB1F4F83C" xlink:to="lab_us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedCurrentAssetsOther_ED849C3C66A4E96EC13B7A6BB1F4F83C" xlink:type="arc" />
    <link:label id="lab_us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedPropertyPlantAndEquipment_2239CA4940514DCB02C27A6BB1F4AB59_terseLabel_en-US" xlink:label="lab_us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedPropertyPlantAndEquipment_2239CA4940514DCB02C27A6BB1F4AB59" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Property and equipment</link:label>
    <link:label id="lab_us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedPropertyPlantAndEquipment_2239CA4940514DCB02C27A6BB1F4AB59_label_en-US" xlink:label="lab_us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedPropertyPlantAndEquipment_2239CA4940514DCB02C27A6BB1F4AB59" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Business Combination, Recognized Identifiable Assets Acquired and Liabilities Assumed, Property, Plant, and Equipment</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedPropertyPlantAndEquipment" xlink:label="loc_us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedPropertyPlantAndEquipment_2239CA4940514DCB02C27A6BB1F4AB59" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedPropertyPlantAndEquipment_2239CA4940514DCB02C27A6BB1F4AB59" xlink:to="lab_us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedPropertyPlantAndEquipment_2239CA4940514DCB02C27A6BB1F4AB59" xlink:type="arc" />
    <link:label id="lab_us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedDeferredTaxAssets_E0B067462F699368C9F87A6BB1F42248_terseLabel_en-US" xlink:label="lab_us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedDeferredTaxAssets_E0B067462F699368C9F87A6BB1F42248" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Deferred income tax assets, net</link:label>
    <link:label id="lab_us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedDeferredTaxAssets_E0B067462F699368C9F87A6BB1F42248_label_en-US" xlink:label="lab_us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedDeferredTaxAssets_E0B067462F699368C9F87A6BB1F42248" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Business Combination Recognized Identifiable Assets Acquired and Liabilities Assumed, Deferred Tax Assets</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedDeferredTaxAssets" xlink:label="loc_us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedDeferredTaxAssets_E0B067462F699368C9F87A6BB1F42248" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedDeferredTaxAssets_E0B067462F699368C9F87A6BB1F42248" xlink:to="lab_us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedDeferredTaxAssets_E0B067462F699368C9F87A6BB1F42248" xlink:type="arc" />
    <link:label id="lab_us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedOtherNoncurrentAssets_70D82FB82FD9630C80767A6BB1F59ADC_terseLabel_en-US" xlink:label="lab_us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedOtherNoncurrentAssets_70D82FB82FD9630C80767A6BB1F59ADC" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Other assets</link:label>
    <link:label id="lab_us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedOtherNoncurrentAssets_70D82FB82FD9630C80767A6BB1F59ADC_label_en-US" xlink:label="lab_us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedOtherNoncurrentAssets_70D82FB82FD9630C80767A6BB1F59ADC" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Business Combination, Recognized Identifiable Assets Acquired and Liabilities Assumed, Other Noncurrent Assets</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedOtherNoncurrentAssets" xlink:label="loc_us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedOtherNoncurrentAssets_70D82FB82FD9630C80767A6BB1F59ADC" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedOtherNoncurrentAssets_70D82FB82FD9630C80767A6BB1F59ADC" xlink:to="lab_us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedOtherNoncurrentAssets_70D82FB82FD9630C80767A6BB1F59ADC" xlink:type="arc" />
    <link:label id="lab_us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedCurrentLiabilitiesAccountsPayable_DAF1C40AFB47E1495F077A6BB1F5737D_negatedTerseLabel_en-US" xlink:label="lab_us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedCurrentLiabilitiesAccountsPayable_DAF1C40AFB47E1495F077A6BB1F5737D" xlink:role="http://www.xbrl.org/2009/role/negatedTerseLabel" xlink:type="resource" xml:lang="en-US">Accounts payable</link:label>
    <link:label id="lab_us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedCurrentLiabilitiesAccountsPayable_DAF1C40AFB47E1495F077A6BB1F5737D_label_en-US" xlink:label="lab_us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedCurrentLiabilitiesAccountsPayable_DAF1C40AFB47E1495F077A6BB1F5737D" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Business Combination, Recognized Identifiable Assets Acquired and Liabilities Assumed, Current Liabilities, Accounts Payable</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedCurrentLiabilitiesAccountsPayable" xlink:label="loc_us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedCurrentLiabilitiesAccountsPayable_DAF1C40AFB47E1495F077A6BB1F5737D" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedCurrentLiabilitiesAccountsPayable_DAF1C40AFB47E1495F077A6BB1F5737D" xlink:to="lab_us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedCurrentLiabilitiesAccountsPayable_DAF1C40AFB47E1495F077A6BB1F5737D" xlink:type="arc" />
    <link:label id="lab_us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedCurrentLiabilitiesOther_A468EC24907A9E93D9F87A6BB1F562BA_negatedTerseLabel_en-US" xlink:label="lab_us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedCurrentLiabilitiesOther_A468EC24907A9E93D9F87A6BB1F562BA" xlink:role="http://www.xbrl.org/2009/role/negatedTerseLabel" xlink:type="resource" xml:lang="en-US">Accrued expenses and other liabilities</link:label>
    <link:label id="lab_us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedCurrentLiabilitiesOther_A468EC24907A9E93D9F87A6BB1F562BA_label_en-US" xlink:label="lab_us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedCurrentLiabilitiesOther_A468EC24907A9E93D9F87A6BB1F562BA" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Business Combination, Recognized Identifiable Assets Acquired and Liabilities Assumed, Current Liabilities, Other</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedCurrentLiabilitiesOther" xlink:label="loc_us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedCurrentLiabilitiesOther_A468EC24907A9E93D9F87A6BB1F562BA" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedCurrentLiabilitiesOther_A468EC24907A9E93D9F87A6BB1F562BA" xlink:to="lab_us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedCurrentLiabilitiesOther_A468EC24907A9E93D9F87A6BB1F562BA" xlink:type="arc" />
    <link:label id="lab_us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedNoncurrentLiabilitiesOther_E070CF541890214BFA337A6BB1F50B17_negatedTerseLabel_en-US" xlink:label="lab_us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedNoncurrentLiabilitiesOther_E070CF541890214BFA337A6BB1F50B17" xlink:role="http://www.xbrl.org/2009/role/negatedTerseLabel" xlink:type="resource" xml:lang="en-US">Other liabilities</link:label>
    <link:label id="lab_us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedNoncurrentLiabilitiesOther_E070CF541890214BFA337A6BB1F50B17_label_en-US" xlink:label="lab_us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedNoncurrentLiabilitiesOther_E070CF541890214BFA337A6BB1F50B17" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Business Combination, Recognized Identifiable Assets Acquired and Liabilities Assumed, Noncurrent Liabilities, Other</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedNoncurrentLiabilitiesOther" xlink:label="loc_us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedNoncurrentLiabilitiesOther_E070CF541890214BFA337A6BB1F50B17" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedNoncurrentLiabilitiesOther_E070CF541890214BFA337A6BB1F50B17" xlink:to="lab_us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedNoncurrentLiabilitiesOther_E070CF541890214BFA337A6BB1F50B17" xlink:type="arc" />
    <link:label id="lab_us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedDeferredTaxLiabilities_A83D75D4A61486CA54F27A6BB1F56A3B_negatedTerseLabel_en-US" xlink:label="lab_us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedDeferredTaxLiabilities_A83D75D4A61486CA54F27A6BB1F56A3B" xlink:role="http://www.xbrl.org/2009/role/negatedTerseLabel" xlink:type="resource" xml:lang="en-US">Deferred income tax liabilities, net</link:label>
    <link:label id="lab_us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedDeferredTaxLiabilities_A83D75D4A61486CA54F27A6BB1F56A3B_label_en-US" xlink:label="lab_us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedDeferredTaxLiabilities_A83D75D4A61486CA54F27A6BB1F56A3B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Business Combination, Recognized Identifiable Assets Acquired and Liabilities Assumed, Deferred Tax Liabilities</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedDeferredTaxLiabilities" xlink:label="loc_us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedDeferredTaxLiabilities_A83D75D4A61486CA54F27A6BB1F56A3B" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedDeferredTaxLiabilities_A83D75D4A61486CA54F27A6BB1F56A3B" xlink:to="lab_us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedDeferredTaxLiabilities_A83D75D4A61486CA54F27A6BB1F56A3B" xlink:type="arc" />
    <link:label id="lab_us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedIntangibles_6CD2785EB4AC4AB73E007A6BB1F57278_terseLabel_en-US" xlink:label="lab_us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedIntangibles_6CD2785EB4AC4AB73E007A6BB1F57278" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Intangible assets</link:label>
    <link:label id="lab_us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedIntangibles_6CD2785EB4AC4AB73E007A6BB1F57278_label_en-US" xlink:label="lab_us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedIntangibles_6CD2785EB4AC4AB73E007A6BB1F57278" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Business Combination, Recognized Identifiable Assets Acquired and Liabilities Assumed, Finite-Lived Intangibles</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedIntangibles" xlink:label="loc_us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedIntangibles_6CD2785EB4AC4AB73E007A6BB1F57278" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedIntangibles_6CD2785EB4AC4AB73E007A6BB1F57278" xlink:to="lab_us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedIntangibles_6CD2785EB4AC4AB73E007A6BB1F57278" xlink:type="arc" />
    <link:label id="lab_us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredGoodwillAndLiabilitiesAssumedNet_EF72CCF2D6157F840C107A6BB1F66203_totalLabel_en-US" xlink:label="lab_us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredGoodwillAndLiabilitiesAssumedNet_EF72CCF2D6157F840C107A6BB1F66203" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Total purchase price</link:label>
    <link:label id="lab_us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredGoodwillAndLiabilitiesAssumedNet_EF72CCF2D6157F840C107A6BB1F66203_label_en-US" xlink:label="lab_us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredGoodwillAndLiabilitiesAssumedNet_EF72CCF2D6157F840C107A6BB1F66203" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Business Combination, Recognized Identifiable Assets Acquired, Goodwill, and Liabilities Assumed, Net</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredGoodwillAndLiabilitiesAssumedNet" xlink:label="loc_us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredGoodwillAndLiabilitiesAssumedNet_EF72CCF2D6157F840C107A6BB1F66203" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredGoodwillAndLiabilitiesAssumedNet_EF72CCF2D6157F840C107A6BB1F66203" xlink:to="lab_us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredGoodwillAndLiabilitiesAssumedNet_EF72CCF2D6157F840C107A6BB1F66203" xlink:type="arc" />
    <link:label id="lab_us-gaap_PropertyPlantAndEquipmentUsefulLife_B470C6F437159794160D7A6BB1F6BD86_terseLabel_en-US" xlink:label="lab_us-gaap_PropertyPlantAndEquipmentUsefulLife_B470C6F437159794160D7A6BB1F6BD86" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Property and equipment estimated useful life</link:label>
    <link:label id="lab_us-gaap_PropertyPlantAndEquipmentUsefulLife_B470C6F437159794160D7A6BB1F6BD86_label_en-US" xlink:label="lab_us-gaap_PropertyPlantAndEquipmentUsefulLife_B470C6F437159794160D7A6BB1F6BD86" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Property, Plant and Equipment, Useful Life</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_PropertyPlantAndEquipmentUsefulLife" xlink:label="loc_us-gaap_PropertyPlantAndEquipmentUsefulLife_B470C6F437159794160D7A6BB1F6BD86" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_PropertyPlantAndEquipmentUsefulLife_B470C6F437159794160D7A6BB1F6BD86" xlink:to="lab_us-gaap_PropertyPlantAndEquipmentUsefulLife_B470C6F437159794160D7A6BB1F6BD86" xlink:type="arc" />
    <link:label id="lab_us-gaap_FiniteLivedIntangibleAssetUsefulLife_E8B6596851DF4C4C7DEC7A6BB1F6903C_verboseLabel_en-US" xlink:label="lab_us-gaap_FiniteLivedIntangibleAssetUsefulLife_E8B6596851DF4C4C7DEC7A6BB1F6903C" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Intangible assets estimated useful life</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_FiniteLivedIntangibleAssetUsefulLife" xlink:label="loc_us-gaap_FiniteLivedIntangibleAssetUsefulLife_E8B6596851DF4C4C7DEC7A6BB1F6903C" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FiniteLivedIntangibleAssetUsefulLife_E8B6596851DF4C4C7DEC7A6BB1F6903C" xlink:to="lab_us-gaap_FiniteLivedIntangibleAssetUsefulLife_E8B6596851DF4C4C7DEC7A6BB1F6903C" xlink:type="arc" />
    <link:label id="lab_us-gaap_ScheduleOfFiniteLivedIntangibleAssetsTableTextBlock_D01F694748AA3585A851605406DEC0F9_terseLabel_en-US" xlink:label="lab_us-gaap_ScheduleOfFiniteLivedIntangibleAssetsTableTextBlock_D01F694748AA3585A851605406DEC0F9" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Schedule of finite-lived intangible assets</link:label>
    <link:label id="lab_us-gaap_ScheduleOfFiniteLivedIntangibleAssetsTableTextBlock_D01F694748AA3585A851605406DEC0F9_label_en-US" xlink:label="lab_us-gaap_ScheduleOfFiniteLivedIntangibleAssetsTableTextBlock_D01F694748AA3585A851605406DEC0F9" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Schedule of Finite-Lived Intangible Assets [Table Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ScheduleOfFiniteLivedIntangibleAssetsTableTextBlock" xlink:label="loc_us-gaap_ScheduleOfFiniteLivedIntangibleAssetsTableTextBlock_D01F694748AA3585A851605406DEC0F9" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ScheduleOfFiniteLivedIntangibleAssetsTableTextBlock_D01F694748AA3585A851605406DEC0F9" xlink:to="lab_us-gaap_ScheduleOfFiniteLivedIntangibleAssetsTableTextBlock_D01F694748AA3585A851605406DEC0F9" xlink:type="arc" />
    <link:label id="lab_us-gaap_ScheduleOfIndefiniteLivedIntangibleAssetsTableTextBlock_DF0D52B73E2B7C58BF2D605406DE7279_terseLabel_en-US" xlink:label="lab_us-gaap_ScheduleOfIndefiniteLivedIntangibleAssetsTableTextBlock_DF0D52B73E2B7C58BF2D605406DE7279" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Schedule of indefinite-lived intangible assets</link:label>
    <link:label id="lab_us-gaap_ScheduleOfIndefiniteLivedIntangibleAssetsTableTextBlock_DF0D52B73E2B7C58BF2D605406DE7279_label_en-US" xlink:label="lab_us-gaap_ScheduleOfIndefiniteLivedIntangibleAssetsTableTextBlock_DF0D52B73E2B7C58BF2D605406DE7279" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Schedule of Indefinite-Lived Intangible Assets [Table Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ScheduleOfIndefiniteLivedIntangibleAssetsTableTextBlock" xlink:label="loc_us-gaap_ScheduleOfIndefiniteLivedIntangibleAssetsTableTextBlock_DF0D52B73E2B7C58BF2D605406DE7279" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ScheduleOfIndefiniteLivedIntangibleAssetsTableTextBlock_DF0D52B73E2B7C58BF2D605406DE7279" xlink:to="lab_us-gaap_ScheduleOfIndefiniteLivedIntangibleAssetsTableTextBlock_DF0D52B73E2B7C58BF2D605406DE7279" xlink:type="arc" />
    <link:label id="lab_us-gaap_ScheduleofFiniteLivedIntangibleAssetsFutureAmortizationExpenseTableTextBlock_6393D6432BABDCB5C42C605406DEF733_terseLabel_en-US" xlink:label="lab_us-gaap_ScheduleofFiniteLivedIntangibleAssetsFutureAmortizationExpenseTableTextBlock_6393D6432BABDCB5C42C605406DEF733" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Schedule of finite lived intangible assets, future amortization expense</link:label>
    <link:label id="lab_us-gaap_ScheduleofFiniteLivedIntangibleAssetsFutureAmortizationExpenseTableTextBlock_6393D6432BABDCB5C42C605406DEF733_label_en-US" xlink:label="lab_us-gaap_ScheduleofFiniteLivedIntangibleAssetsFutureAmortizationExpenseTableTextBlock_6393D6432BABDCB5C42C605406DEF733" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Schedule of Finite-Lived Intangible Assets, Future Amortization Expense [Table Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ScheduleofFiniteLivedIntangibleAssetsFutureAmortizationExpenseTableTextBlock" xlink:label="loc_us-gaap_ScheduleofFiniteLivedIntangibleAssetsFutureAmortizationExpenseTableTextBlock_6393D6432BABDCB5C42C605406DEF733" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ScheduleofFiniteLivedIntangibleAssetsFutureAmortizationExpenseTableTextBlock_6393D6432BABDCB5C42C605406DEF733" xlink:to="lab_us-gaap_ScheduleofFiniteLivedIntangibleAssetsFutureAmortizationExpenseTableTextBlock_6393D6432BABDCB5C42C605406DEF733" xlink:type="arc" />
    <link:label id="lab_us-gaap_DividendsAbstract_71339C3D588FC1B05CDD7A6BB21BDCA8_terseLabel_en-US" xlink:label="lab_us-gaap_DividendsAbstract_71339C3D588FC1B05CDD7A6BB21BDCA8" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Dividends</link:label>
    <link:label id="lab_us-gaap_DividendsAbstract_71339C3D588FC1B05CDD7A6BB21BDCA8_label_en-US" xlink:label="lab_us-gaap_DividendsAbstract_71339C3D588FC1B05CDD7A6BB21BDCA8" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Dividends [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_DividendsAbstract" xlink:label="loc_us-gaap_DividendsAbstract_71339C3D588FC1B05CDD7A6BB21BDCA8" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DividendsAbstract_71339C3D588FC1B05CDD7A6BB21BDCA8" xlink:to="lab_us-gaap_DividendsAbstract_71339C3D588FC1B05CDD7A6BB21BDCA8" xlink:type="arc" />
    <link:label id="lab_us-gaap_PaymentsOfDividendsCommonStock_3472AC1E3DF00AE5BC7D7A6BB21B3CFC_verboseLabel_en-US" xlink:label="lab_us-gaap_PaymentsOfDividendsCommonStock_3472AC1E3DF00AE5BC7D7A6BB21B3CFC" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Cash dividend payment</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_PaymentsOfDividendsCommonStock" xlink:label="loc_us-gaap_PaymentsOfDividendsCommonStock_3472AC1E3DF00AE5BC7D7A6BB21B3CFC" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_PaymentsOfDividendsCommonStock_3472AC1E3DF00AE5BC7D7A6BB21B3CFC" xlink:to="lab_us-gaap_PaymentsOfDividendsCommonStock_3472AC1E3DF00AE5BC7D7A6BB21B3CFC" xlink:type="arc" />
    <link:label id="lab_atvi_PaymentsOfDividendsRestrictedStockUnits_E5514EB12F443EEED9417A6BB21BBB9A_terseLabel_en-US" xlink:label="lab_atvi_PaymentsOfDividendsRestrictedStockUnits_E5514EB12F443EEED9417A6BB21BBB9A" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Payments Of Dividends Restricted Stock Units</link:label>
    <link:label id="lab_atvi_PaymentsOfDividendsRestrictedStockUnits_E5514EB12F443EEED9417A6BB21BBB9A_label_en-US" xlink:label="lab_atvi_PaymentsOfDividendsRestrictedStockUnits_E5514EB12F443EEED9417A6BB21BBB9A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Payments Of Dividends Restricted Stock Units</link:label>
    <link:label id="lab_atvi_PaymentsOfDividendsRestrictedStockUnits_E5514EB12F443EEED9417A6BB21BBB9A_documentation_en-US" xlink:label="lab_atvi_PaymentsOfDividendsRestrictedStockUnits_E5514EB12F443EEED9417A6BB21BBB9A" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Dividend equivalent payments to holders of restricted stock units.</link:label>
    <link:loc xlink:href="atvi-20170630.xsd#atvi_PaymentsOfDividendsRestrictedStockUnits" xlink:label="loc_atvi_PaymentsOfDividendsRestrictedStockUnits_E5514EB12F443EEED9417A6BB21BBB9A" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_atvi_PaymentsOfDividendsRestrictedStockUnits_E5514EB12F443EEED9417A6BB21BBB9A" xlink:to="lab_atvi_PaymentsOfDividendsRestrictedStockUnits_E5514EB12F443EEED9417A6BB21BBB9A" xlink:type="arc" />
    <link:label id="lab_us-gaap_ScheduleOfInventoryCurrentTableTextBlock_F91D9DC61F28702573AE6054070FB63C_terseLabel_en-US" xlink:label="lab_us-gaap_ScheduleOfInventoryCurrentTableTextBlock_F91D9DC61F28702573AE6054070FB63C" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Schedule of inventories</link:label>
    <link:label id="lab_us-gaap_ScheduleOfInventoryCurrentTableTextBlock_F91D9DC61F28702573AE6054070FB63C_label_en-US" xlink:label="lab_us-gaap_ScheduleOfInventoryCurrentTableTextBlock_F91D9DC61F28702573AE6054070FB63C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Schedule of Inventory, Current [Table Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ScheduleOfInventoryCurrentTableTextBlock" xlink:label="loc_us-gaap_ScheduleOfInventoryCurrentTableTextBlock_F91D9DC61F28702573AE6054070FB63C" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ScheduleOfInventoryCurrentTableTextBlock_F91D9DC61F28702573AE6054070FB63C" xlink:to="lab_us-gaap_ScheduleOfInventoryCurrentTableTextBlock_F91D9DC61F28702573AE6054070FB63C" xlink:type="arc" />
    <link:label id="lab_us-gaap_IncomeTaxDisclosureTextBlock_C18CD8B53C4A3AE7F7196054074E19E8_terseLabel_en-US" xlink:label="lab_us-gaap_IncomeTaxDisclosureTextBlock_C18CD8B53C4A3AE7F7196054074E19E8" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Income Taxes</link:label>
    <link:label id="lab_us-gaap_IncomeTaxDisclosureTextBlock_C18CD8B53C4A3AE7F7196054074E19E8_label_en-US" xlink:label="lab_us-gaap_IncomeTaxDisclosureTextBlock_C18CD8B53C4A3AE7F7196054074E19E8" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Income Tax Disclosure [Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_IncomeTaxDisclosureTextBlock" xlink:label="loc_us-gaap_IncomeTaxDisclosureTextBlock_C18CD8B53C4A3AE7F7196054074E19E8" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_IncomeTaxDisclosureTextBlock_C18CD8B53C4A3AE7F7196054074E19E8" xlink:to="lab_us-gaap_IncomeTaxDisclosureTextBlock_C18CD8B53C4A3AE7F7196054074E19E8" xlink:type="arc" />
    <link:label id="lab_us-gaap_IncrementalCommonSharesAttributableToParticipatingNonvestedSharesWithNonForfeitableDividendRights_A82417D0856AE277500C4E73227615E9_terseLabel_en-US" xlink:label="lab_us-gaap_IncrementalCommonSharesAttributableToParticipatingNonvestedSharesWithNonForfeitableDividendRights_A82417D0856AE277500C4E73227615E9" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Unvested restricted stock units participating in earnings (in shares)</link:label>
    <link:label id="lab_us-gaap_IncrementalCommonSharesAttributableToParticipatingNonvestedSharesWithNonForfeitableDividendRights_A82417D0856AE277500C4E73227615E9_label_en-US" xlink:label="lab_us-gaap_IncrementalCommonSharesAttributableToParticipatingNonvestedSharesWithNonForfeitableDividendRights_A82417D0856AE277500C4E73227615E9" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Incremental Common Shares Attributable to Participating Nonvested Shares with Non-forfeitable Dividend Rights</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_IncrementalCommonSharesAttributableToParticipatingNonvestedSharesWithNonForfeitableDividendRights" xlink:label="loc_us-gaap_IncrementalCommonSharesAttributableToParticipatingNonvestedSharesWithNonForfeitableDividendRights_A82417D0856AE277500C4E73227615E9" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_IncrementalCommonSharesAttributableToParticipatingNonvestedSharesWithNonForfeitableDividendRights_A82417D0856AE277500C4E73227615E9" xlink:to="lab_us-gaap_IncrementalCommonSharesAttributableToParticipatingNonvestedSharesWithNonForfeitableDividendRights_A82417D0856AE277500C4E73227615E9" xlink:type="arc" />
    <link:label id="lab_atvi_ContingentlyIssuableSharesPerformanceCriteria_18E0B008D6B17E1E5D2F4E73227B9FB6_terseLabel_en-US" xlink:label="lab_atvi_ContingentlyIssuableSharesPerformanceCriteria_18E0B008D6B17E1E5D2F4E73227B9FB6" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Performance shares not included in dilutive shares (performance measures not yet met)</link:label>
    <link:label id="lab_atvi_ContingentlyIssuableSharesPerformanceCriteria_18E0B008D6B17E1E5D2F4E73227B9FB6_label_en-US" xlink:label="lab_atvi_ContingentlyIssuableSharesPerformanceCriteria_18E0B008D6B17E1E5D2F4E73227B9FB6" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Contingently Issuable Shares Performance Criteria</link:label>
    <link:label id="lab_atvi_ContingentlyIssuableSharesPerformanceCriteria_18E0B008D6B17E1E5D2F4E73227B9FB6_documentation_en-US" xlink:label="lab_atvi_ContingentlyIssuableSharesPerformanceCriteria_18E0B008D6B17E1E5D2F4E73227B9FB6" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Contingently issuable shares that were not included in diluted earnings per share (EPS) as the contingencies were not resolved. These shares may be issued in the future upon the satisfaction of specified performance measures.</link:label>
    <link:loc xlink:href="atvi-20170630.xsd#atvi_ContingentlyIssuableSharesPerformanceCriteria" xlink:label="loc_atvi_ContingentlyIssuableSharesPerformanceCriteria_18E0B008D6B17E1E5D2F4E73227B9FB6" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_atvi_ContingentlyIssuableSharesPerformanceCriteria_18E0B008D6B17E1E5D2F4E73227B9FB6" xlink:to="lab_atvi_ContingentlyIssuableSharesPerformanceCriteria_18E0B008D6B17E1E5D2F4E73227B9FB6" xlink:type="arc" />
    <link:label id="lab_us-gaap_ScheduleOfAntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareTable_637944492D820E08BB0D4E73227BF524_terseLabel_en-US" xlink:label="lab_us-gaap_ScheduleOfAntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareTable_637944492D820E08BB0D4E73227BF524" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Schedule of Antidilutive Securities Excluded from Computation of Earnings Per Share [Table]</link:label>
    <link:label id="lab_us-gaap_ScheduleOfAntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareTable_637944492D820E08BB0D4E73227BF524_label_en-US" xlink:label="lab_us-gaap_ScheduleOfAntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareTable_637944492D820E08BB0D4E73227BF524" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Schedule of Antidilutive Securities Excluded from Computation of Earnings Per Share [Table]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ScheduleOfAntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareTable" xlink:label="loc_us-gaap_ScheduleOfAntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareTable_637944492D820E08BB0D4E73227BF524" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ScheduleOfAntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareTable_637944492D820E08BB0D4E73227BF524" xlink:to="lab_us-gaap_ScheduleOfAntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareTable_637944492D820E08BB0D4E73227BF524" xlink:type="arc" />
    <link:label id="lab_us-gaap_AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareByAntidilutiveSecuritiesAxis_2EF708D9D891E9C7350F4E73227B6E4B_terseLabel_en-US" xlink:label="lab_us-gaap_AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareByAntidilutiveSecuritiesAxis_2EF708D9D891E9C7350F4E73227B6E4B" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Antidilutive Securities [Axis]</link:label>
    <link:label id="lab_us-gaap_AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareByAntidilutiveSecuritiesAxis_2EF708D9D891E9C7350F4E73227B6E4B_label_en-US" xlink:label="lab_us-gaap_AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareByAntidilutiveSecuritiesAxis_2EF708D9D891E9C7350F4E73227B6E4B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Antidilutive Securities [Axis]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareByAntidilutiveSecuritiesAxis" xlink:label="loc_us-gaap_AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareByAntidilutiveSecuritiesAxis_2EF708D9D891E9C7350F4E73227B6E4B" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareByAntidilutiveSecuritiesAxis_2EF708D9D891E9C7350F4E73227B6E4B" xlink:to="lab_us-gaap_AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareByAntidilutiveSecuritiesAxis_2EF708D9D891E9C7350F4E73227B6E4B" xlink:type="arc" />
    <link:label id="lab_us-gaap_AntidilutiveSecuritiesNameDomain_AFA64AA97837A6802AF44E73227BF825_terseLabel_en-US" xlink:label="lab_us-gaap_AntidilutiveSecuritiesNameDomain_AFA64AA97837A6802AF44E73227BF825" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Antidilutive Securities, Name [Domain]</link:label>
    <link:label id="lab_us-gaap_AntidilutiveSecuritiesNameDomain_AFA64AA97837A6802AF44E73227BF825_label_en-US" xlink:label="lab_us-gaap_AntidilutiveSecuritiesNameDomain_AFA64AA97837A6802AF44E73227BF825" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Antidilutive Securities, Name [Domain]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_AntidilutiveSecuritiesNameDomain" xlink:label="loc_us-gaap_AntidilutiveSecuritiesNameDomain_AFA64AA97837A6802AF44E73227BF825" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AntidilutiveSecuritiesNameDomain_AFA64AA97837A6802AF44E73227BF825" xlink:to="lab_us-gaap_AntidilutiveSecuritiesNameDomain_AFA64AA97837A6802AF44E73227BF825" xlink:type="arc" />
    <link:label id="lab_us-gaap_StockOptionMember_79964C36DDF3A934FAD54E73227CDB14_terseLabel_en-US" xlink:label="lab_us-gaap_StockOptionMember_79964C36DDF3A934FAD54E73227CDB14" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Options</link:label>
    <link:label id="lab_us-gaap_StockOptionMember_79964C36DDF3A934FAD54E73227CDB14_label_en-US" xlink:label="lab_us-gaap_StockOptionMember_79964C36DDF3A934FAD54E73227CDB14" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Equity Option [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_StockOptionMember" xlink:label="loc_us-gaap_StockOptionMember_79964C36DDF3A934FAD54E73227CDB14" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_StockOptionMember_79964C36DDF3A934FAD54E73227CDB14" xlink:to="lab_us-gaap_StockOptionMember_79964C36DDF3A934FAD54E73227CDB14" xlink:type="arc" />
    <link:label id="lab_us-gaap_AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareLineItems_42A69446DCDB2EB326A54E73227C6B4A_terseLabel_en-US" xlink:label="lab_us-gaap_AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareLineItems_42A69446DCDB2EB326A54E73227C6B4A" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Antidilutive Securities Excluded from Computation of Earnings Per Share [Line Items]</link:label>
    <link:label id="lab_us-gaap_AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareLineItems_42A69446DCDB2EB326A54E73227C6B4A_label_en-US" xlink:label="lab_us-gaap_AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareLineItems_42A69446DCDB2EB326A54E73227C6B4A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Antidilutive Securities Excluded from Computation of Earnings Per Share [Line Items]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareLineItems" xlink:label="loc_us-gaap_AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareLineItems_42A69446DCDB2EB326A54E73227C6B4A" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareLineItems_42A69446DCDB2EB326A54E73227C6B4A" xlink:to="lab_us-gaap_AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareLineItems_42A69446DCDB2EB326A54E73227C6B4A" xlink:type="arc" />
    <link:label id="lab_us-gaap_AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareAmount_E4F4EBB6D5B1869828894E73227C8AFE_terseLabel_en-US" xlink:label="lab_us-gaap_AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareAmount_E4F4EBB6D5B1869828894E73227C8AFE" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Antidilutive securities excluded from computation of diluted earnings per share (in shares)</link:label>
    <link:label id="lab_us-gaap_AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareAmount_E4F4EBB6D5B1869828894E73227C8AFE_label_en-US" xlink:label="lab_us-gaap_AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareAmount_E4F4EBB6D5B1869828894E73227C8AFE" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Antidilutive Securities Excluded from Computation of Earnings Per Share, Amount</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareAmount" xlink:label="loc_us-gaap_AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareAmount_E4F4EBB6D5B1869828894E73227C8AFE" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareAmount_E4F4EBB6D5B1869828894E73227C8AFE" xlink:to="lab_us-gaap_AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareAmount_E4F4EBB6D5B1869828894E73227C8AFE" xlink:type="arc" />
    <link:label id="lab_us-gaap_OrganizationConsolidationAndPresentationOfFinancialStatementsDisclosureTextBlock_BF77C58FD4FA363A123D6054073E02A1_terseLabel_en-US" xlink:label="lab_us-gaap_OrganizationConsolidationAndPresentationOfFinancialStatementsDisclosureTextBlock_BF77C58FD4FA363A123D6054073E02A1" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Description of Business and Basis of Consolidation and Presentation</link:label>
    <link:label id="lab_us-gaap_OrganizationConsolidationAndPresentationOfFinancialStatementsDisclosureTextBlock_BF77C58FD4FA363A123D6054073E02A1_label_en-US" xlink:label="lab_us-gaap_OrganizationConsolidationAndPresentationOfFinancialStatementsDisclosureTextBlock_BF77C58FD4FA363A123D6054073E02A1" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Organization, Consolidation and Presentation of Financial Statements Disclosure [Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_OrganizationConsolidationAndPresentationOfFinancialStatementsDisclosureTextBlock" xlink:label="loc_us-gaap_OrganizationConsolidationAndPresentationOfFinancialStatementsDisclosureTextBlock_BF77C58FD4FA363A123D6054073E02A1" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OrganizationConsolidationAndPresentationOfFinancialStatementsDisclosureTextBlock_BF77C58FD4FA363A123D6054073E02A1" xlink:to="lab_us-gaap_OrganizationConsolidationAndPresentationOfFinancialStatementsDisclosureTextBlock_BF77C58FD4FA363A123D6054073E02A1" xlink:type="arc" />
    <link:label id="lab_us-gaap_FiniteLivedIntangibleAssetsFutureAmortizationExpenseAbstract_C9470BA9FB894333A1E49EE010C01C2E_terseLabel_en-US" xlink:label="lab_us-gaap_FiniteLivedIntangibleAssetsFutureAmortizationExpenseAbstract_C9470BA9FB894333A1E49EE010C01C2E" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Definite-lived intangible assets, future amortization expense disclosure</link:label>
    <link:label id="lab_us-gaap_FiniteLivedIntangibleAssetsFutureAmortizationExpenseAbstract_C9470BA9FB894333A1E49EE010C01C2E_label_en-US" xlink:label="lab_us-gaap_FiniteLivedIntangibleAssetsFutureAmortizationExpenseAbstract_C9470BA9FB894333A1E49EE010C01C2E" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Finite-Lived Intangible Assets, Net, Amortization Expense, Fiscal Year Maturity [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_FiniteLivedIntangibleAssetsFutureAmortizationExpenseAbstract" xlink:label="loc_us-gaap_FiniteLivedIntangibleAssetsFutureAmortizationExpenseAbstract_C9470BA9FB894333A1E49EE010C01C2E" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FiniteLivedIntangibleAssetsFutureAmortizationExpenseAbstract_C9470BA9FB894333A1E49EE010C01C2E" xlink:to="lab_us-gaap_FiniteLivedIntangibleAssetsFutureAmortizationExpenseAbstract_C9470BA9FB894333A1E49EE010C01C2E" xlink:type="arc" />
    <link:label id="lab_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseRemainderOfFiscalYear_4030B49111D6FE24BD219EE010C1351E_terseLabel_en-US" xlink:label="lab_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseRemainderOfFiscalYear_4030B49111D6FE24BD219EE010C1351E" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">2017 (remaining six months)</link:label>
    <link:label id="lab_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseRemainderOfFiscalYear_4030B49111D6FE24BD219EE010C1351E_label_en-US" xlink:label="lab_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseRemainderOfFiscalYear_4030B49111D6FE24BD219EE010C1351E" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Finite-Lived Intangible Assets, Amortization Expense, Remainder of Fiscal Year</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseRemainderOfFiscalYear" xlink:label="loc_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseRemainderOfFiscalYear_4030B49111D6FE24BD219EE010C1351E" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseRemainderOfFiscalYear_4030B49111D6FE24BD219EE010C1351E" xlink:to="lab_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseRemainderOfFiscalYear_4030B49111D6FE24BD219EE010C1351E" xlink:type="arc" />
    <link:label id="lab_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseYearTwo_41481CA2290BF4C10FD39EE010C11139_terseLabel_en-US" xlink:label="lab_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseYearTwo_41481CA2290BF4C10FD39EE010C11139" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">2018</link:label>
    <link:label id="lab_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseYearTwo_41481CA2290BF4C10FD39EE010C11139_label_en-US" xlink:label="lab_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseYearTwo_41481CA2290BF4C10FD39EE010C11139" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Finite-Lived Intangible Assets, Amortization Expense, Year Two</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseYearTwo" xlink:label="loc_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseYearTwo_41481CA2290BF4C10FD39EE010C11139" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseYearTwo_41481CA2290BF4C10FD39EE010C11139" xlink:to="lab_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseYearTwo_41481CA2290BF4C10FD39EE010C11139" xlink:type="arc" />
    <link:label id="lab_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseYearThree_618544389A51F95874819EE010C1088B_terseLabel_en-US" xlink:label="lab_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseYearThree_618544389A51F95874819EE010C1088B" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">2019</link:label>
    <link:label id="lab_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseYearThree_618544389A51F95874819EE010C1088B_label_en-US" xlink:label="lab_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseYearThree_618544389A51F95874819EE010C1088B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Finite-Lived Intangible Assets, Amortization Expense, Year Three</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseYearThree" xlink:label="loc_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseYearThree_618544389A51F95874819EE010C1088B" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseYearThree_618544389A51F95874819EE010C1088B" xlink:to="lab_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseYearThree_618544389A51F95874819EE010C1088B" xlink:type="arc" />
    <link:label id="lab_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseYearFour_E2F509BD98E9AC66E4649EE010C18AB4_terseLabel_en-US" xlink:label="lab_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseYearFour_E2F509BD98E9AC66E4649EE010C18AB4" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">2020</link:label>
    <link:label id="lab_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseYearFour_E2F509BD98E9AC66E4649EE010C18AB4_label_en-US" xlink:label="lab_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseYearFour_E2F509BD98E9AC66E4649EE010C18AB4" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Finite-Lived Intangible Assets, Amortization Expense, Year Four</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseYearFour" xlink:label="loc_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseYearFour_E2F509BD98E9AC66E4649EE010C18AB4" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseYearFour_E2F509BD98E9AC66E4649EE010C18AB4" xlink:to="lab_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseYearFour_E2F509BD98E9AC66E4649EE010C18AB4" xlink:type="arc" />
    <link:label id="lab_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseYearFive_200DB1F3F95E2B03FE9E9EE010C107D3_terseLabel_en-US" xlink:label="lab_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseYearFive_200DB1F3F95E2B03FE9E9EE010C107D3" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">2021</link:label>
    <link:label id="lab_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseYearFive_200DB1F3F95E2B03FE9E9EE010C107D3_label_en-US" xlink:label="lab_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseYearFive_200DB1F3F95E2B03FE9E9EE010C107D3" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Finite-Lived Intangible Assets, Amortization Expense, Year Five</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseYearFive" xlink:label="loc_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseYearFive_200DB1F3F95E2B03FE9E9EE010C107D3" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseYearFive_200DB1F3F95E2B03FE9E9EE010C107D3" xlink:to="lab_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseYearFive_200DB1F3F95E2B03FE9E9EE010C107D3" xlink:type="arc" />
    <link:label id="lab_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseAfterYearFive_89DAF3D491406A5CBAF29EE010C1F4DC_terseLabel_en-US" xlink:label="lab_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseAfterYearFive_89DAF3D491406A5CBAF29EE010C1F4DC" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Thereafter</link:label>
    <link:label id="lab_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseAfterYearFive_89DAF3D491406A5CBAF29EE010C1F4DC_label_en-US" xlink:label="lab_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseAfterYearFive_89DAF3D491406A5CBAF29EE010C1F4DC" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Finite-Lived Intangible Assets, Amortization Expense, after Year Five</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseAfterYearFive" xlink:label="loc_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseAfterYearFive_89DAF3D491406A5CBAF29EE010C1F4DC" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseAfterYearFive_89DAF3D491406A5CBAF29EE010C1F4DC" xlink:to="lab_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseAfterYearFive_89DAF3D491406A5CBAF29EE010C1F4DC" xlink:type="arc" />
    <link:label id="lab_us-gaap_ComprehensiveIncomeNoteTextBlock_6E3135F50C3509561D3C6054072E5E4F_terseLabel_en-US" xlink:label="lab_us-gaap_ComprehensiveIncomeNoteTextBlock_6E3135F50C3509561D3C6054072E5E4F" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Accumulated Other Comprehensive Income (Loss)</link:label>
    <link:label id="lab_us-gaap_ComprehensiveIncomeNoteTextBlock_6E3135F50C3509561D3C6054072E5E4F_label_en-US" xlink:label="lab_us-gaap_ComprehensiveIncomeNoteTextBlock_6E3135F50C3509561D3C6054072E5E4F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Comprehensive Income (Loss) Note [Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ComprehensiveIncomeNoteTextBlock" xlink:label="loc_us-gaap_ComprehensiveIncomeNoteTextBlock_6E3135F50C3509561D3C6054072E5E4F" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ComprehensiveIncomeNoteTextBlock_6E3135F50C3509561D3C6054072E5E4F" xlink:to="lab_us-gaap_ComprehensiveIncomeNoteTextBlock_6E3135F50C3509561D3C6054072E5E4F" xlink:type="arc" />
    <link:label id="lab_us-gaap_ScheduleOfSegmentReportingInformationBySegmentTable_A9713C14F05A686E88CB7A6BB25F9028_terseLabel_en-US" xlink:label="lab_us-gaap_ScheduleOfSegmentReportingInformationBySegmentTable_A9713C14F05A686E88CB7A6BB25F9028" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Schedule of Segment Reporting Information, by Segment [Table]</link:label>
    <link:label id="lab_us-gaap_ScheduleOfSegmentReportingInformationBySegmentTable_A9713C14F05A686E88CB7A6BB25F9028_label_en-US" xlink:label="lab_us-gaap_ScheduleOfSegmentReportingInformationBySegmentTable_A9713C14F05A686E88CB7A6BB25F9028" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Schedule of Segment Reporting Information, by Segment [Table]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ScheduleOfSegmentReportingInformationBySegmentTable" xlink:label="loc_us-gaap_ScheduleOfSegmentReportingInformationBySegmentTable_A9713C14F05A686E88CB7A6BB25F9028" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ScheduleOfSegmentReportingInformationBySegmentTable_A9713C14F05A686E88CB7A6BB25F9028" xlink:to="lab_us-gaap_ScheduleOfSegmentReportingInformationBySegmentTable_A9713C14F05A686E88CB7A6BB25F9028" xlink:type="arc" />
    <link:label id="lab_us-gaap_ConsolidationItemsAxis_01E72FD6F5EFCAD8063D7A6BB25FD320_terseLabel_en-US" xlink:label="lab_us-gaap_ConsolidationItemsAxis_01E72FD6F5EFCAD8063D7A6BB25FD320" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Consolidation Items [Axis]</link:label>
    <link:label id="lab_us-gaap_ConsolidationItemsAxis_01E72FD6F5EFCAD8063D7A6BB25FD320_label_en-US" xlink:label="lab_us-gaap_ConsolidationItemsAxis_01E72FD6F5EFCAD8063D7A6BB25FD320" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Consolidation Items [Axis]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ConsolidationItemsAxis" xlink:label="loc_us-gaap_ConsolidationItemsAxis_01E72FD6F5EFCAD8063D7A6BB25FD320" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ConsolidationItemsAxis_01E72FD6F5EFCAD8063D7A6BB25FD320" xlink:to="lab_us-gaap_ConsolidationItemsAxis_01E72FD6F5EFCAD8063D7A6BB25FD320" xlink:type="arc" />
    <link:label id="lab_us-gaap_ConsolidationItemsDomain_B98DA0BECCB65019FAD37A6BB25F421E_terseLabel_en-US" xlink:label="lab_us-gaap_ConsolidationItemsDomain_B98DA0BECCB65019FAD37A6BB25F421E" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Consolidation Items [Domain]</link:label>
    <link:label id="lab_us-gaap_ConsolidationItemsDomain_B98DA0BECCB65019FAD37A6BB25F421E_label_en-US" xlink:label="lab_us-gaap_ConsolidationItemsDomain_B98DA0BECCB65019FAD37A6BB25F421E" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Consolidation Items [Domain]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ConsolidationItemsDomain" xlink:label="loc_us-gaap_ConsolidationItemsDomain_B98DA0BECCB65019FAD37A6BB25F421E" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ConsolidationItemsDomain_B98DA0BECCB65019FAD37A6BB25F421E" xlink:to="lab_us-gaap_ConsolidationItemsDomain_B98DA0BECCB65019FAD37A6BB25F421E" xlink:type="arc" />
    <link:label id="lab_us-gaap_OperatingSegmentsMember_596AE10E8F7379E4F9B27A6BB25F1C18_terseLabel_en-US" xlink:label="lab_us-gaap_OperatingSegmentsMember_596AE10E8F7379E4F9B27A6BB25F1C18" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Reportable segments</link:label>
    <link:label id="lab_us-gaap_OperatingSegmentsMember_596AE10E8F7379E4F9B27A6BB25F1C18_label_en-US" xlink:label="lab_us-gaap_OperatingSegmentsMember_596AE10E8F7379E4F9B27A6BB25F1C18" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Operating Segments [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_OperatingSegmentsMember" xlink:label="loc_us-gaap_OperatingSegmentsMember_596AE10E8F7379E4F9B27A6BB25F1C18" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OperatingSegmentsMember_596AE10E8F7379E4F9B27A6BB25F1C18" xlink:to="lab_us-gaap_OperatingSegmentsMember_596AE10E8F7379E4F9B27A6BB25F1C18" xlink:type="arc" />
    <link:label id="lab_us-gaap_MaterialReconcilingItemsMember_90F40EEE2A59DAA9D7A77A6BB2607792_terseLabel_en-US" xlink:label="lab_us-gaap_MaterialReconcilingItemsMember_90F40EEE2A59DAA9D7A77A6BB2607792" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Reconciling items</link:label>
    <link:label id="lab_us-gaap_MaterialReconcilingItemsMember_90F40EEE2A59DAA9D7A77A6BB2607792_label_en-US" xlink:label="lab_us-gaap_MaterialReconcilingItemsMember_90F40EEE2A59DAA9D7A77A6BB2607792" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Segment Reconciling Items [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_MaterialReconcilingItemsMember" xlink:label="loc_us-gaap_MaterialReconcilingItemsMember_90F40EEE2A59DAA9D7A77A6BB2607792" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_MaterialReconcilingItemsMember_90F40EEE2A59DAA9D7A77A6BB2607792" xlink:to="lab_us-gaap_MaterialReconcilingItemsMember_90F40EEE2A59DAA9D7A77A6BB2607792" xlink:type="arc" />
    <link:label id="lab_us-gaap_StatementGeographicalAxis_B0E8B709BDB0073CF1BD7A6BB2607001_terseLabel_en-US" xlink:label="lab_us-gaap_StatementGeographicalAxis_B0E8B709BDB0073CF1BD7A6BB2607001" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Geographical [Axis]</link:label>
    <link:label id="lab_us-gaap_StatementGeographicalAxis_B0E8B709BDB0073CF1BD7A6BB2607001_label_en-US" xlink:label="lab_us-gaap_StatementGeographicalAxis_B0E8B709BDB0073CF1BD7A6BB2607001" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Geographical [Axis]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_StatementGeographicalAxis" xlink:label="loc_us-gaap_StatementGeographicalAxis_B0E8B709BDB0073CF1BD7A6BB2607001" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_StatementGeographicalAxis_B0E8B709BDB0073CF1BD7A6BB2607001" xlink:to="lab_us-gaap_StatementGeographicalAxis_B0E8B709BDB0073CF1BD7A6BB2607001" xlink:type="arc" />
    <link:label id="lab_us-gaap_SegmentGeographicalDomain_D326184F9E748259852C7A6BB2612DAF_terseLabel_en-US" xlink:label="lab_us-gaap_SegmentGeographicalDomain_D326184F9E748259852C7A6BB2612DAF" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Geographical [Domain]</link:label>
    <link:label id="lab_us-gaap_SegmentGeographicalDomain_D326184F9E748259852C7A6BB2612DAF_label_en-US" xlink:label="lab_us-gaap_SegmentGeographicalDomain_D326184F9E748259852C7A6BB2612DAF" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Geographical [Domain]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_SegmentGeographicalDomain" xlink:label="loc_us-gaap_SegmentGeographicalDomain_D326184F9E748259852C7A6BB2612DAF" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_SegmentGeographicalDomain_D326184F9E748259852C7A6BB2612DAF" xlink:to="lab_us-gaap_SegmentGeographicalDomain_D326184F9E748259852C7A6BB2612DAF" xlink:type="arc" />
    <link:label id="lab_us-gaap_AmericasMember_8A8D2F221993B48EBEBC7A6BB261EA5A_terseLabel_en-US" xlink:label="lab_us-gaap_AmericasMember_8A8D2F221993B48EBEBC7A6BB261EA5A" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Americas</link:label>
    <link:label id="lab_us-gaap_AmericasMember_8A8D2F221993B48EBEBC7A6BB261EA5A_label_en-US" xlink:label="lab_us-gaap_AmericasMember_8A8D2F221993B48EBEBC7A6BB261EA5A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Americas [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_AmericasMember" xlink:label="loc_us-gaap_AmericasMember_8A8D2F221993B48EBEBC7A6BB261EA5A" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AmericasMember_8A8D2F221993B48EBEBC7A6BB261EA5A" xlink:to="lab_us-gaap_AmericasMember_8A8D2F221993B48EBEBC7A6BB261EA5A" xlink:type="arc" />
    <link:label id="lab_country_US_F94971D996383B2CC8DF7A6BB261A9B5_terseLabel_en-US" xlink:label="lab_country_US_F94971D996383B2CC8DF7A6BB261A9B5" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">US</link:label>
    <link:label id="lab_country_US_F94971D996383B2CC8DF7A6BB261A9B5_label_en-US" xlink:label="lab_country_US_F94971D996383B2CC8DF7A6BB261A9B5" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">UNITED STATES</link:label>
    <link:loc xlink:href="http://xbrl.sec.gov/country/2016/country-2016-01-31.xsd#country_US" xlink:label="loc_country_US_F94971D996383B2CC8DF7A6BB261A9B5" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_country_US_F94971D996383B2CC8DF7A6BB261A9B5" xlink:to="lab_country_US_F94971D996383B2CC8DF7A6BB261A9B5" xlink:type="arc" />
    <link:label id="lab_us-gaap_EMEAMember_7634CEC089DC1DAA9B967A6BB261651E_terseLabel_en-US" xlink:label="lab_us-gaap_EMEAMember_7634CEC089DC1DAA9B967A6BB261651E" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">EMEA</link:label>
    <link:label id="lab_us-gaap_EMEAMember_7634CEC089DC1DAA9B967A6BB261651E_label_en-US" xlink:label="lab_us-gaap_EMEAMember_7634CEC089DC1DAA9B967A6BB261651E" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">EMEA [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_EMEAMember" xlink:label="loc_us-gaap_EMEAMember_7634CEC089DC1DAA9B967A6BB261651E" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_EMEAMember_7634CEC089DC1DAA9B967A6BB261651E" xlink:to="lab_us-gaap_EMEAMember_7634CEC089DC1DAA9B967A6BB261651E" xlink:type="arc" />
    <link:label id="lab_country_GB_5087779D2994F8A902477A6BB26253F0_terseLabel_en-US" xlink:label="lab_country_GB_5087779D2994F8A902477A6BB26253F0" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">UK</link:label>
    <link:label id="lab_country_GB_5087779D2994F8A902477A6BB26253F0_label_en-US" xlink:label="lab_country_GB_5087779D2994F8A902477A6BB26253F0" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">UNITED KINGDOM</link:label>
    <link:loc xlink:href="http://xbrl.sec.gov/country/2016/country-2016-01-31.xsd#country_GB" xlink:label="loc_country_GB_5087779D2994F8A902477A6BB26253F0" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_country_GB_5087779D2994F8A902477A6BB26253F0" xlink:to="lab_country_GB_5087779D2994F8A902477A6BB26253F0" xlink:type="arc" />
    <link:label id="lab_us-gaap_AsiaPacificMember_F018AFAFDD37A9904AE27A6BB26202E3_terseLabel_en-US" xlink:label="lab_us-gaap_AsiaPacificMember_F018AFAFDD37A9904AE27A6BB26202E3" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Asia Pacific</link:label>
    <link:label id="lab_us-gaap_AsiaPacificMember_F018AFAFDD37A9904AE27A6BB26202E3_label_en-US" xlink:label="lab_us-gaap_AsiaPacificMember_F018AFAFDD37A9904AE27A6BB26202E3" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Asia Pacific [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_AsiaPacificMember" xlink:label="loc_us-gaap_AsiaPacificMember_F018AFAFDD37A9904AE27A6BB26202E3" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AsiaPacificMember_F018AFAFDD37A9904AE27A6BB26202E3" xlink:to="lab_us-gaap_AsiaPacificMember_F018AFAFDD37A9904AE27A6BB26202E3" xlink:type="arc" />
    <link:label id="lab_us-gaap_ConcentrationRiskByBenchmarkAxis_0EF105A1A370CB2D45AC7A6BB2621478_terseLabel_en-US" xlink:label="lab_us-gaap_ConcentrationRiskByBenchmarkAxis_0EF105A1A370CB2D45AC7A6BB2621478" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Concentration Risk Benchmark [Axis]</link:label>
    <link:label id="lab_us-gaap_ConcentrationRiskByBenchmarkAxis_0EF105A1A370CB2D45AC7A6BB2621478_label_en-US" xlink:label="lab_us-gaap_ConcentrationRiskByBenchmarkAxis_0EF105A1A370CB2D45AC7A6BB2621478" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Concentration Risk Benchmark [Axis]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ConcentrationRiskByBenchmarkAxis" xlink:label="loc_us-gaap_ConcentrationRiskByBenchmarkAxis_0EF105A1A370CB2D45AC7A6BB2621478" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ConcentrationRiskByBenchmarkAxis_0EF105A1A370CB2D45AC7A6BB2621478" xlink:to="lab_us-gaap_ConcentrationRiskByBenchmarkAxis_0EF105A1A370CB2D45AC7A6BB2621478" xlink:type="arc" />
    <link:label id="lab_us-gaap_ConcentrationRiskBenchmarkDomain_529D77E78ED1C1B7B2667A6BB2628C5B_terseLabel_en-US" xlink:label="lab_us-gaap_ConcentrationRiskBenchmarkDomain_529D77E78ED1C1B7B2667A6BB2628C5B" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Concentration Risk Benchmark [Domain]</link:label>
    <link:label id="lab_us-gaap_ConcentrationRiskBenchmarkDomain_529D77E78ED1C1B7B2667A6BB2628C5B_label_en-US" xlink:label="lab_us-gaap_ConcentrationRiskBenchmarkDomain_529D77E78ED1C1B7B2667A6BB2628C5B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Concentration Risk Benchmark [Domain]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ConcentrationRiskBenchmarkDomain" xlink:label="loc_us-gaap_ConcentrationRiskBenchmarkDomain_529D77E78ED1C1B7B2667A6BB2628C5B" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ConcentrationRiskBenchmarkDomain_529D77E78ED1C1B7B2667A6BB2628C5B" xlink:to="lab_us-gaap_ConcentrationRiskBenchmarkDomain_529D77E78ED1C1B7B2667A6BB2628C5B" xlink:type="arc" />
    <link:label id="lab_us-gaap_SalesRevenueNetMember_5424923B7B33627FC0207A6BB2625AD6_terseLabel_en-US" xlink:label="lab_us-gaap_SalesRevenueNetMember_5424923B7B33627FC0207A6BB2625AD6" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Revenues</link:label>
    <link:label id="lab_us-gaap_SalesRevenueNetMember_5424923B7B33627FC0207A6BB2625AD6_label_en-US" xlink:label="lab_us-gaap_SalesRevenueNetMember_5424923B7B33627FC0207A6BB2625AD6" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Sales Revenue, Net [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_SalesRevenueNetMember" xlink:label="loc_us-gaap_SalesRevenueNetMember_5424923B7B33627FC0207A6BB2625AD6" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_SalesRevenueNetMember_5424923B7B33627FC0207A6BB2625AD6" xlink:to="lab_us-gaap_SalesRevenueNetMember_5424923B7B33627FC0207A6BB2625AD6" xlink:type="arc" />
    <link:label id="lab_us-gaap_ConcentrationRiskByTypeAxis_C9638EE94BFD15DBD1E87A6BB2629C33_terseLabel_en-US" xlink:label="lab_us-gaap_ConcentrationRiskByTypeAxis_C9638EE94BFD15DBD1E87A6BB2629C33" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Concentration Risk Type [Axis]</link:label>
    <link:label id="lab_us-gaap_ConcentrationRiskByTypeAxis_C9638EE94BFD15DBD1E87A6BB2629C33_label_en-US" xlink:label="lab_us-gaap_ConcentrationRiskByTypeAxis_C9638EE94BFD15DBD1E87A6BB2629C33" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Concentration Risk Type [Axis]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ConcentrationRiskByTypeAxis" xlink:label="loc_us-gaap_ConcentrationRiskByTypeAxis_C9638EE94BFD15DBD1E87A6BB2629C33" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ConcentrationRiskByTypeAxis_C9638EE94BFD15DBD1E87A6BB2629C33" xlink:to="lab_us-gaap_ConcentrationRiskByTypeAxis_C9638EE94BFD15DBD1E87A6BB2629C33" xlink:type="arc" />
    <link:label id="lab_us-gaap_ConcentrationRiskTypeDomain_3B1D199F4424928E04357A6BB263A1DE_terseLabel_en-US" xlink:label="lab_us-gaap_ConcentrationRiskTypeDomain_3B1D199F4424928E04357A6BB263A1DE" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Concentration Risk Type [Domain]</link:label>
    <link:label id="lab_us-gaap_ConcentrationRiskTypeDomain_3B1D199F4424928E04357A6BB263A1DE_label_en-US" xlink:label="lab_us-gaap_ConcentrationRiskTypeDomain_3B1D199F4424928E04357A6BB263A1DE" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Concentration Risk Type [Domain]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ConcentrationRiskTypeDomain" xlink:label="loc_us-gaap_ConcentrationRiskTypeDomain_3B1D199F4424928E04357A6BB263A1DE" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ConcentrationRiskTypeDomain_3B1D199F4424928E04357A6BB263A1DE" xlink:to="lab_us-gaap_ConcentrationRiskTypeDomain_3B1D199F4424928E04357A6BB263A1DE" xlink:type="arc" />
    <link:label id="lab_us-gaap_GeographicConcentrationRiskMember_C1063FFAA7B7B6F896487A6BB2635267_terseLabel_en-US" xlink:label="lab_us-gaap_GeographicConcentrationRiskMember_C1063FFAA7B7B6F896487A6BB2635267" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Geographic Concentration Risk</link:label>
    <link:label id="lab_us-gaap_GeographicConcentrationRiskMember_C1063FFAA7B7B6F896487A6BB2635267_label_en-US" xlink:label="lab_us-gaap_GeographicConcentrationRiskMember_C1063FFAA7B7B6F896487A6BB2635267" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Geographic Concentration Risk [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_GeographicConcentrationRiskMember" xlink:label="loc_us-gaap_GeographicConcentrationRiskMember_C1063FFAA7B7B6F896487A6BB2635267" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_GeographicConcentrationRiskMember_C1063FFAA7B7B6F896487A6BB2635267" xlink:to="lab_us-gaap_GeographicConcentrationRiskMember_C1063FFAA7B7B6F896487A6BB2635267" xlink:type="arc" />
    <link:label id="lab_us-gaap_ProductOrServiceAxis_F29EBCEFD475B08033417A6BB2631A53_terseLabel_en-US" xlink:label="lab_us-gaap_ProductOrServiceAxis_F29EBCEFD475B08033417A6BB2631A53" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Products and Services [Axis]</link:label>
    <link:label id="lab_us-gaap_ProductOrServiceAxis_F29EBCEFD475B08033417A6BB2631A53_label_en-US" xlink:label="lab_us-gaap_ProductOrServiceAxis_F29EBCEFD475B08033417A6BB2631A53" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Products and Services [Axis]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ProductOrServiceAxis" xlink:label="loc_us-gaap_ProductOrServiceAxis_F29EBCEFD475B08033417A6BB2631A53" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ProductOrServiceAxis_F29EBCEFD475B08033417A6BB2631A53" xlink:to="lab_us-gaap_ProductOrServiceAxis_F29EBCEFD475B08033417A6BB2631A53" xlink:type="arc" />
    <link:label id="lab_us-gaap_ProductsAndServicesDomain_A8CB9AE100789C425B187A6BB2631093_terseLabel_en-US" xlink:label="lab_us-gaap_ProductsAndServicesDomain_A8CB9AE100789C425B187A6BB2631093" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Products and Services [Domain]</link:label>
    <link:label id="lab_us-gaap_ProductsAndServicesDomain_A8CB9AE100789C425B187A6BB2631093_label_en-US" xlink:label="lab_us-gaap_ProductsAndServicesDomain_A8CB9AE100789C425B187A6BB2631093" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Products and Services [Domain]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ProductsAndServicesDomain" xlink:label="loc_us-gaap_ProductsAndServicesDomain_A8CB9AE100789C425B187A6BB2631093" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ProductsAndServicesDomain_A8CB9AE100789C425B187A6BB2631093" xlink:to="lab_us-gaap_ProductsAndServicesDomain_A8CB9AE100789C425B187A6BB2631093" xlink:type="arc" />
    <link:label id="lab_atvi_ConsoleMember_E0F860A09E6EC26AE22B7A6BB26479D3_terseLabel_en-US" xlink:label="lab_atvi_ConsoleMember_E0F860A09E6EC26AE22B7A6BB26479D3" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Console</link:label>
    <link:label id="lab_atvi_ConsoleMember_E0F860A09E6EC26AE22B7A6BB26479D3_label_en-US" xlink:label="lab_atvi_ConsoleMember_E0F860A09E6EC26AE22B7A6BB26479D3" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Console [Member]</link:label>
    <link:label id="lab_atvi_ConsoleMember_E0F860A09E6EC26AE22B7A6BB26479D3_documentation_en-US" xlink:label="lab_atvi_ConsoleMember_E0F860A09E6EC26AE22B7A6BB26479D3" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Represents the total of consoles which includes the Sony PS4 and PS3, the Microsoft Xbox One and Xbox 360, and the Nintendo Wii U and Wii.</link:label>
    <link:loc xlink:href="atvi-20170630.xsd#atvi_ConsoleMember" xlink:label="loc_atvi_ConsoleMember_E0F860A09E6EC26AE22B7A6BB26479D3" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_atvi_ConsoleMember_E0F860A09E6EC26AE22B7A6BB26479D3" xlink:to="lab_atvi_ConsoleMember_E0F860A09E6EC26AE22B7A6BB26479D3" xlink:type="arc" />
    <link:label id="lab_atvi_PCMember_EF335D865ECA4DA86F637A6BB2645086_terseLabel_en-US" xlink:label="lab_atvi_PCMember_EF335D865ECA4DA86F637A6BB2645086" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">PC</link:label>
    <link:label id="lab_atvi_PCMember_EF335D865ECA4DA86F637A6BB2645086_label_en-US" xlink:label="lab_atvi_PCMember_EF335D865ECA4DA86F637A6BB2645086" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">PC [Member]</link:label>
    <link:label id="lab_atvi_PCMember_EF335D865ECA4DA86F637A6BB2645086_documentation_en-US" xlink:label="lab_atvi_PCMember_EF335D865ECA4DA86F637A6BB2645086" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">The personal computer platform.</link:label>
    <link:loc xlink:href="atvi-20170630.xsd#atvi_PCMember" xlink:label="loc_atvi_PCMember_EF335D865ECA4DA86F637A6BB2645086" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_atvi_PCMember_EF335D865ECA4DA86F637A6BB2645086" xlink:to="lab_atvi_PCMember_EF335D865ECA4DA86F637A6BB2645086" xlink:type="arc" />
    <link:label id="lab_atvi_MobileAndAncillaryPlatformsMember_DF85F447BE4005791AD57A6BB264115C_terseLabel_en-US" xlink:label="lab_atvi_MobileAndAncillaryPlatformsMember_DF85F447BE4005791AD57A6BB264115C" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Mobile and ancillary</link:label>
    <link:label id="lab_atvi_MobileAndAncillaryPlatformsMember_DF85F447BE4005791AD57A6BB264115C_label_en-US" xlink:label="lab_atvi_MobileAndAncillaryPlatformsMember_DF85F447BE4005791AD57A6BB264115C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Mobile And Ancillary Platforms [Member]</link:label>
    <link:label id="lab_atvi_MobileAndAncillaryPlatformsMember_DF85F447BE4005791AD57A6BB264115C_documentation_en-US" xlink:label="lab_atvi_MobileAndAncillaryPlatformsMember_DF85F447BE4005791AD57A6BB264115C" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Mobile And Ancillary Platforms [Member]</link:label>
    <link:loc xlink:href="atvi-20170630.xsd#atvi_MobileAndAncillaryPlatformsMember" xlink:label="loc_atvi_MobileAndAncillaryPlatformsMember_DF85F447BE4005791AD57A6BB264115C" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_atvi_MobileAndAncillaryPlatformsMember_DF85F447BE4005791AD57A6BB264115C" xlink:to="lab_atvi_MobileAndAncillaryPlatformsMember_DF85F447BE4005791AD57A6BB264115C" xlink:type="arc" />
    <link:label id="lab_atvi_OtherPlatformMember_6A81A1EDFE7DE3C4CD057A6BB2643D58_terseLabel_en-US" xlink:label="lab_atvi_OtherPlatformMember_6A81A1EDFE7DE3C4CD057A6BB2643D58" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Other</link:label>
    <link:label id="lab_atvi_OtherPlatformMember_6A81A1EDFE7DE3C4CD057A6BB2643D58_label_en-US" xlink:label="lab_atvi_OtherPlatformMember_6A81A1EDFE7DE3C4CD057A6BB2643D58" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Other [Member]</link:label>
    <link:label id="lab_atvi_OtherPlatformMember_6A81A1EDFE7DE3C4CD057A6BB2643D58_documentation_en-US" xlink:label="lab_atvi_OtherPlatformMember_6A81A1EDFE7DE3C4CD057A6BB2643D58" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Revenues from handheld and mobile devices, as well as non-platform specific game related revenues such as standalone sales of toys and accessories products from the Skylanders franchise and other physical merchandise and accessories.</link:label>
    <link:loc xlink:href="atvi-20170630.xsd#atvi_OtherPlatformMember" xlink:label="loc_atvi_OtherPlatformMember_6A81A1EDFE7DE3C4CD057A6BB2643D58" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_atvi_OtherPlatformMember_6A81A1EDFE7DE3C4CD057A6BB2643D58" xlink:to="lab_atvi_OtherPlatformMember_6A81A1EDFE7DE3C4CD057A6BB2643D58" xlink:type="arc" />
    <link:label id="lab_us-gaap_SegmentReportingInformationLineItems_DC209CAB468B94C3F72B7A6BB2644ACE_terseLabel_en-US" xlink:label="lab_us-gaap_SegmentReportingInformationLineItems_DC209CAB468B94C3F72B7A6BB2644ACE" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Segment Reporting Information [Line Items]</link:label>
    <link:label id="lab_us-gaap_SegmentReportingInformationLineItems_DC209CAB468B94C3F72B7A6BB2644ACE_label_en-US" xlink:label="lab_us-gaap_SegmentReportingInformationLineItems_DC209CAB468B94C3F72B7A6BB2644ACE" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Segment Reporting Information [Line Items]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_SegmentReportingInformationLineItems" xlink:label="loc_us-gaap_SegmentReportingInformationLineItems_DC209CAB468B94C3F72B7A6BB2644ACE" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_SegmentReportingInformationLineItems_DC209CAB468B94C3F72B7A6BB2644ACE" xlink:to="lab_us-gaap_SegmentReportingInformationLineItems_DC209CAB468B94C3F72B7A6BB2644ACE" xlink:type="arc" />
    <link:label id="lab_us-gaap_Revenues_3C6F09EF8FAE8863FD6D7A6BB2643EBD_terseLabel_en-US" xlink:label="lab_us-gaap_Revenues_3C6F09EF8FAE8863FD6D7A6BB2643EBD" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Net revenues</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_Revenues" xlink:label="loc_us-gaap_Revenues_3C6F09EF8FAE8863FD6D7A6BB2643EBD" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_Revenues_3C6F09EF8FAE8863FD6D7A6BB2643EBD" xlink:to="lab_us-gaap_Revenues_3C6F09EF8FAE8863FD6D7A6BB2643EBD" xlink:type="arc" />
    <link:label id="lab_us-gaap_OperatingIncomeLoss_170497EF1D88501B6C7D7A6BB2641364_terseLabel_en-US" xlink:label="lab_us-gaap_OperatingIncomeLoss_170497EF1D88501B6C7D7A6BB2641364" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Operating income</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_OperatingIncomeLoss" xlink:label="loc_us-gaap_OperatingIncomeLoss_170497EF1D88501B6C7D7A6BB2641364" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OperatingIncomeLoss_170497EF1D88501B6C7D7A6BB2641364" xlink:to="lab_us-gaap_OperatingIncomeLoss_170497EF1D88501B6C7D7A6BB2641364" xlink:type="arc" />
    <link:label id="lab_atvi_DeferralOfNetRevenuesAndRelatedCostOfSalesRevenueImpact_DE0DE6835B03DD8B88357A6BB264AE93_terseLabel_en-US" xlink:label="lab_atvi_DeferralOfNetRevenuesAndRelatedCostOfSalesRevenueImpact_DE0DE6835B03DD8B88357A6BB264AE93" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Net effect from recognition (deferral) of deferred net revenues</link:label>
    <link:label id="lab_atvi_DeferralOfNetRevenuesAndRelatedCostOfSalesRevenueImpact_DE0DE6835B03DD8B88357A6BB264AE93_label_en-US" xlink:label="lab_atvi_DeferralOfNetRevenuesAndRelatedCostOfSalesRevenueImpact_DE0DE6835B03DD8B88357A6BB264AE93" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Deferral of Net Revenues and Related Cost of Sales Revenue Impact</link:label>
    <link:label id="lab_atvi_DeferralOfNetRevenuesAndRelatedCostOfSalesRevenueImpact_DE0DE6835B03DD8B88357A6BB264AE93_documentation_en-US" xlink:label="lab_atvi_DeferralOfNetRevenuesAndRelatedCostOfSalesRevenueImpact_DE0DE6835B03DD8B88357A6BB264AE93" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Impact of the net effect from the deferral of net revenues in reconciling total segment net revenues to consolidated net revenues.</link:label>
    <link:loc xlink:href="atvi-20170630.xsd#atvi_DeferralOfNetRevenuesAndRelatedCostOfSalesRevenueImpact" xlink:label="loc_atvi_DeferralOfNetRevenuesAndRelatedCostOfSalesRevenueImpact_DE0DE6835B03DD8B88357A6BB264AE93" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_atvi_DeferralOfNetRevenuesAndRelatedCostOfSalesRevenueImpact_DE0DE6835B03DD8B88357A6BB264AE93" xlink:to="lab_atvi_DeferralOfNetRevenuesAndRelatedCostOfSalesRevenueImpact_DE0DE6835B03DD8B88357A6BB264AE93" xlink:type="arc" />
    <link:label id="lab_atvi_DeferralOfNetRevenuesAndRelatedCostOfSalesOperatingIncomeImpact_3CC56E9C8052CF24AEE67A6BB265DC5D_terseLabel_en-US" xlink:label="lab_atvi_DeferralOfNetRevenuesAndRelatedCostOfSalesOperatingIncomeImpact_3CC56E9C8052CF24AEE67A6BB265DC5D" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Net effect from recognition (deferral) of deferred net revenues and related cost of revenues</link:label>
    <link:label id="lab_atvi_DeferralOfNetRevenuesAndRelatedCostOfSalesOperatingIncomeImpact_3CC56E9C8052CF24AEE67A6BB265DC5D_label_en-US" xlink:label="lab_atvi_DeferralOfNetRevenuesAndRelatedCostOfSalesOperatingIncomeImpact_3CC56E9C8052CF24AEE67A6BB265DC5D" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Deferral of Net Revenues and Related Cost of Sales Operating Income Impact</link:label>
    <link:label id="lab_atvi_DeferralOfNetRevenuesAndRelatedCostOfSalesOperatingIncomeImpact_3CC56E9C8052CF24AEE67A6BB265DC5D_documentation_en-US" xlink:label="lab_atvi_DeferralOfNetRevenuesAndRelatedCostOfSalesOperatingIncomeImpact_3CC56E9C8052CF24AEE67A6BB265DC5D" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Impact of the net effect from the deferral of net revenues and related cost of revenues in reconciling total segment operating income (loss) to consolidated operating income (loss).</link:label>
    <link:loc xlink:href="atvi-20170630.xsd#atvi_DeferralOfNetRevenuesAndRelatedCostOfSalesOperatingIncomeImpact" xlink:label="loc_atvi_DeferralOfNetRevenuesAndRelatedCostOfSalesOperatingIncomeImpact_3CC56E9C8052CF24AEE67A6BB265DC5D" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_atvi_DeferralOfNetRevenuesAndRelatedCostOfSalesOperatingIncomeImpact_3CC56E9C8052CF24AEE67A6BB265DC5D" xlink:to="lab_atvi_DeferralOfNetRevenuesAndRelatedCostOfSalesOperatingIncomeImpact_3CC56E9C8052CF24AEE67A6BB265DC5D" xlink:type="arc" />
    <link:label id="lab_us-gaap_AllocatedShareBasedCompensationExpense_34AA21E05959D1A5E59C7A6BB26564BE_negatedLabel_en-US" xlink:label="lab_us-gaap_AllocatedShareBasedCompensationExpense_34AA21E05959D1A5E59C7A6BB26564BE" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Share-based compensation expense</link:label>
    <link:label id="lab_us-gaap_AllocatedShareBasedCompensationExpense_34AA21E05959D1A5E59C7A6BB26564BE_label_en-US" xlink:label="lab_us-gaap_AllocatedShareBasedCompensationExpense_34AA21E05959D1A5E59C7A6BB26564BE" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Allocated Share-based Compensation Expense</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_AllocatedShareBasedCompensationExpense" xlink:label="loc_us-gaap_AllocatedShareBasedCompensationExpense_34AA21E05959D1A5E59C7A6BB26564BE" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AllocatedShareBasedCompensationExpense_34AA21E05959D1A5E59C7A6BB26564BE" xlink:to="lab_us-gaap_AllocatedShareBasedCompensationExpense_34AA21E05959D1A5E59C7A6BB26564BE" xlink:type="arc" />
    <link:label id="lab_us-gaap_AmortizationOfIntangibleAssets_6D6273F38EB856CB8AAC7A6BB265A31F_negatedLabel_en-US" xlink:label="lab_us-gaap_AmortizationOfIntangibleAssets_6D6273F38EB856CB8AAC7A6BB265A31F" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Amortization of intangible assets</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_AmortizationOfIntangibleAssets" xlink:label="loc_us-gaap_AmortizationOfIntangibleAssets_6D6273F38EB856CB8AAC7A6BB265A31F" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AmortizationOfIntangibleAssets_6D6273F38EB856CB8AAC7A6BB265A31F" xlink:to="lab_us-gaap_AmortizationOfIntangibleAssets_6D6273F38EB856CB8AAC7A6BB265A31F" xlink:type="arc" />
    <link:label id="lab_atvi_FeesandOtherExpensesRelatedtoacquisitions._A7A1F057D5A7C775E4747A6BB26573DA_negatedTerseLabel_en-US" xlink:label="lab_atvi_FeesandOtherExpensesRelatedtoacquisitions._A7A1F057D5A7C775E4747A6BB26573DA" xlink:role="http://www.xbrl.org/2009/role/negatedTerseLabel" xlink:type="resource" xml:lang="en-US">Fees and other expenses related to acquisitions</link:label>
    <link:label id="lab_atvi_FeesandOtherExpensesRelatedtoacquisitions._A7A1F057D5A7C775E4747A6BB26573DA_label_en-US" xlink:label="lab_atvi_FeesandOtherExpensesRelatedtoacquisitions._A7A1F057D5A7C775E4747A6BB26573DA" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Fees and Other Expenses Related to acquisitions.</link:label>
    <link:label id="lab_atvi_FeesandOtherExpensesRelatedtoacquisitions._A7A1F057D5A7C775E4747A6BB26573DA_documentation_en-US" xlink:label="lab_atvi_FeesandOtherExpensesRelatedtoacquisitions._A7A1F057D5A7C775E4747A6BB26573DA" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Impact of fees and other expenses related to acquisitions, associated integration costs, and related debt financings.</link:label>
    <link:loc xlink:href="atvi-20170630.xsd#atvi_FeesandOtherExpensesRelatedtoacquisitions." xlink:label="loc_atvi_FeesandOtherExpensesRelatedtoacquisitions._A7A1F057D5A7C775E4747A6BB26573DA" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_atvi_FeesandOtherExpensesRelatedtoacquisitions._A7A1F057D5A7C775E4747A6BB26573DA" xlink:to="lab_atvi_FeesandOtherExpensesRelatedtoacquisitions._A7A1F057D5A7C775E4747A6BB26573DA" xlink:type="arc" />
    <link:label id="lab_us-gaap_RestructuringCharges_7865CB2E647907D2DDC17A6BB2659F29_negatedTerseLabel_en-US" xlink:label="lab_us-gaap_RestructuringCharges_7865CB2E647907D2DDC17A6BB2659F29" xlink:role="http://www.xbrl.org/2009/role/negatedTerseLabel" xlink:type="resource" xml:lang="en-US">Restructuring costs</link:label>
    <link:label id="lab_us-gaap_RestructuringCharges_7865CB2E647907D2DDC17A6BB2659F29_label_en-US" xlink:label="lab_us-gaap_RestructuringCharges_7865CB2E647907D2DDC17A6BB2659F29" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Restructuring Charges</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_RestructuringCharges" xlink:label="loc_us-gaap_RestructuringCharges_7865CB2E647907D2DDC17A6BB2659F29" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_RestructuringCharges_7865CB2E647907D2DDC17A6BB2659F29" xlink:to="lab_us-gaap_RestructuringCharges_7865CB2E647907D2DDC17A6BB2659F29" xlink:type="arc" />
    <link:label id="lab_us-gaap_OtherGeneralExpense_7B47B3949FE8799312CF7A6BB26677C1_negatedLabel_en-US" xlink:label="lab_us-gaap_OtherGeneralExpense_7B47B3949FE8799312CF7A6BB26677C1" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Other non-cash charges</link:label>
    <link:label id="lab_us-gaap_OtherGeneralExpense_7B47B3949FE8799312CF7A6BB26677C1_label_en-US" xlink:label="lab_us-gaap_OtherGeneralExpense_7B47B3949FE8799312CF7A6BB26677C1" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Other General Expense</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_OtherGeneralExpense" xlink:label="loc_us-gaap_OtherGeneralExpense_7B47B3949FE8799312CF7A6BB26677C1" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OtherGeneralExpense_7B47B3949FE8799312CF7A6BB26677C1" xlink:to="lab_us-gaap_OtherGeneralExpense_7B47B3949FE8799312CF7A6BB26677C1" xlink:type="arc" />
    <link:label id="lab_us-gaap_ConcentrationRiskPercentage1_232811D43C01A34334047A6BB26683D3_terseLabel_en-US" xlink:label="lab_us-gaap_ConcentrationRiskPercentage1_232811D43C01A34334047A6BB26683D3" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Revenues as a percentage of consolidated net revenues</link:label>
    <link:label id="lab_us-gaap_ConcentrationRiskPercentage1_232811D43C01A34334047A6BB26683D3_label_en-US" xlink:label="lab_us-gaap_ConcentrationRiskPercentage1_232811D43C01A34334047A6BB26683D3" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Concentration Risk, Percentage</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ConcentrationRiskPercentage1" xlink:label="loc_us-gaap_ConcentrationRiskPercentage1_232811D43C01A34334047A6BB26683D3" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ConcentrationRiskPercentage1_232811D43C01A34334047A6BB26683D3" xlink:to="lab_us-gaap_ConcentrationRiskPercentage1_232811D43C01A34334047A6BB26683D3" xlink:type="arc" />
    <link:label id="lab_us-gaap_PropertyPlantAndEquipmentNet_44509EEC1EB92DF093147A6BB2670C67_verboseLabel_en-US" xlink:label="lab_us-gaap_PropertyPlantAndEquipmentNet_44509EEC1EB92DF093147A6BB2670C67" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Long-lived assets</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_PropertyPlantAndEquipmentNet" xlink:label="loc_us-gaap_PropertyPlantAndEquipmentNet_44509EEC1EB92DF093147A6BB2670C67" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_PropertyPlantAndEquipmentNet_44509EEC1EB92DF093147A6BB2670C67" xlink:to="lab_us-gaap_PropertyPlantAndEquipmentNet_44509EEC1EB92DF093147A6BB2670C67" xlink:type="arc" />
    <link:label id="lab_us-gaap_InventoryFinishedGoodsNetOfReserves_43BDB679C18CC440E475605406C19A57_terseLabel_en-US" xlink:label="lab_us-gaap_InventoryFinishedGoodsNetOfReserves_43BDB679C18CC440E475605406C19A57" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Finished goods</link:label>
    <link:label id="lab_us-gaap_InventoryFinishedGoodsNetOfReserves_43BDB679C18CC440E475605406C19A57_label_en-US" xlink:label="lab_us-gaap_InventoryFinishedGoodsNetOfReserves_43BDB679C18CC440E475605406C19A57" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Inventory, Finished Goods, Net of Reserves</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_InventoryFinishedGoodsNetOfReserves" xlink:label="loc_us-gaap_InventoryFinishedGoodsNetOfReserves_43BDB679C18CC440E475605406C19A57" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_InventoryFinishedGoodsNetOfReserves_43BDB679C18CC440E475605406C19A57" xlink:to="lab_us-gaap_InventoryFinishedGoodsNetOfReserves_43BDB679C18CC440E475605406C19A57" xlink:type="arc" />
    <link:label id="lab_us-gaap_InventoryRawMaterialsNetOfReserves_8D7D5592A84CD8C35433605406C1C9F5_terseLabel_en-US" xlink:label="lab_us-gaap_InventoryRawMaterialsNetOfReserves_8D7D5592A84CD8C35433605406C1C9F5" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Purchased parts and components</link:label>
    <link:label id="lab_us-gaap_InventoryRawMaterialsNetOfReserves_8D7D5592A84CD8C35433605406C1C9F5_label_en-US" xlink:label="lab_us-gaap_InventoryRawMaterialsNetOfReserves_8D7D5592A84CD8C35433605406C1C9F5" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Inventory, Raw Materials, Net of Reserves</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_InventoryRawMaterialsNetOfReserves" xlink:label="loc_us-gaap_InventoryRawMaterialsNetOfReserves_8D7D5592A84CD8C35433605406C1C9F5" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_InventoryRawMaterialsNetOfReserves_8D7D5592A84CD8C35433605406C1C9F5" xlink:to="lab_us-gaap_InventoryRawMaterialsNetOfReserves_8D7D5592A84CD8C35433605406C1C9F5" xlink:type="arc" />
    <link:label id="lab_us-gaap_InventoryNet_04EAE0EF9D7484426892605406C184BF_totalLabel_en-US" xlink:label="lab_us-gaap_InventoryNet_04EAE0EF9D7484426892605406C184BF" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Inventories, net</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_InventoryNet" xlink:label="loc_us-gaap_InventoryNet_04EAE0EF9D7484426892605406C184BF" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_InventoryNet_04EAE0EF9D7484426892605406C184BF" xlink:to="lab_us-gaap_InventoryNet_04EAE0EF9D7484426892605406C184BF" xlink:type="arc" />
    <link:label id="lab_us-gaap_InventoryValuationReserves_E17372EE24803B6BF8BB605406C15789_terseLabel_en-US" xlink:label="lab_us-gaap_InventoryValuationReserves_E17372EE24803B6BF8BB605406C15789" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Inventory reserves</link:label>
    <link:label id="lab_us-gaap_InventoryValuationReserves_E17372EE24803B6BF8BB605406C15789_label_en-US" xlink:label="lab_us-gaap_InventoryValuationReserves_E17372EE24803B6BF8BB605406C15789" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Inventory Valuation Reserves</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_InventoryValuationReserves" xlink:label="loc_us-gaap_InventoryValuationReserves_E17372EE24803B6BF8BB605406C15789" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_InventoryValuationReserves_E17372EE24803B6BF8BB605406C15789" xlink:to="lab_us-gaap_InventoryValuationReserves_E17372EE24803B6BF8BB605406C15789" xlink:type="arc" />
    <link:label id="lab_us-gaap_TreasuryStockTextBlock_FFEB04689ACBE091A62E605407068561_terseLabel_en-US" xlink:label="lab_us-gaap_TreasuryStockTextBlock_FFEB04689ACBE091A62E605407068561" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Capital Transactions</link:label>
    <link:label id="lab_us-gaap_TreasuryStockTextBlock_FFEB04689ACBE091A62E605407068561_label_en-US" xlink:label="lab_us-gaap_TreasuryStockTextBlock_FFEB04689ACBE091A62E605407068561" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Treasury Stock [Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_TreasuryStockTextBlock" xlink:label="loc_us-gaap_TreasuryStockTextBlock_FFEB04689ACBE091A62E605407068561" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_TreasuryStockTextBlock_FFEB04689ACBE091A62E605407068561" xlink:to="lab_us-gaap_TreasuryStockTextBlock_FFEB04689ACBE091A62E605407068561" xlink:type="arc" />
    <link:label id="lab_us-gaap_NetIncomeLossAvailableToCommonStockholdersBasicAbstract_DF104F4767C6153117436054075DCA07_terseLabel_en-US" xlink:label="lab_us-gaap_NetIncomeLossAvailableToCommonStockholdersBasicAbstract_DF104F4767C6153117436054075DCA07" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Numerator:</link:label>
    <link:label id="lab_us-gaap_NetIncomeLossAvailableToCommonStockholdersBasicAbstract_DF104F4767C6153117436054075DCA07_label_en-US" xlink:label="lab_us-gaap_NetIncomeLossAvailableToCommonStockholdersBasicAbstract_DF104F4767C6153117436054075DCA07" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Net Income (Loss) Available to Common Stockholders, Basic [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_NetIncomeLossAvailableToCommonStockholdersBasicAbstract" xlink:label="loc_us-gaap_NetIncomeLossAvailableToCommonStockholdersBasicAbstract_DF104F4767C6153117436054075DCA07" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_NetIncomeLossAvailableToCommonStockholdersBasicAbstract_DF104F4767C6153117436054075DCA07" xlink:to="lab_us-gaap_NetIncomeLossAvailableToCommonStockholdersBasicAbstract_DF104F4767C6153117436054075DCA07" xlink:type="arc" />
    <link:label id="lab_us-gaap_NetIncomeLoss_DAC0D52D3A08620FA58E6054075D6589_verboseLabel_en-US" xlink:label="lab_us-gaap_NetIncomeLoss_DAC0D52D3A08620FA58E6054075D6589" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Consolidated net income</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_NetIncomeLoss" xlink:label="loc_us-gaap_NetIncomeLoss_DAC0D52D3A08620FA58E6054075D6589" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_NetIncomeLoss_DAC0D52D3A08620FA58E6054075D6589" xlink:to="lab_us-gaap_NetIncomeLoss_DAC0D52D3A08620FA58E6054075D6589" xlink:type="arc" />
    <link:label id="lab_us-gaap_DistributedEarnings_330E84521BE3745BC9046054075DB729_negatedLabel_en-US" xlink:label="lab_us-gaap_DistributedEarnings_330E84521BE3745BC9046054075DB729" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Less: Distributed earnings to unvested share-based awards that participate in earnings</link:label>
    <link:label id="lab_us-gaap_DistributedEarnings_330E84521BE3745BC9046054075DB729_label_en-US" xlink:label="lab_us-gaap_DistributedEarnings_330E84521BE3745BC9046054075DB729" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Distributed Earnings</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_DistributedEarnings" xlink:label="loc_us-gaap_DistributedEarnings_330E84521BE3745BC9046054075DB729" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DistributedEarnings_330E84521BE3745BC9046054075DB729" xlink:to="lab_us-gaap_DistributedEarnings_330E84521BE3745BC9046054075DB729" xlink:type="arc" />
    <link:label id="lab_us-gaap_UndistributedEarningsLossAllocatedToParticipatingSecuritiesBasic_BF6FE1EBBE2508BFCC206054075DD562_negatedLabel_en-US" xlink:label="lab_us-gaap_UndistributedEarningsLossAllocatedToParticipatingSecuritiesBasic_BF6FE1EBBE2508BFCC206054075DD562" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Less: Undistributed earnings allocated to unvested share-based awards that participate in earnings</link:label>
    <link:label id="lab_us-gaap_UndistributedEarningsLossAllocatedToParticipatingSecuritiesBasic_BF6FE1EBBE2508BFCC206054075DD562_label_en-US" xlink:label="lab_us-gaap_UndistributedEarningsLossAllocatedToParticipatingSecuritiesBasic_BF6FE1EBBE2508BFCC206054075DD562" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Undistributed Earnings (Loss) Allocated to Participating Securities, Basic</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_UndistributedEarningsLossAllocatedToParticipatingSecuritiesBasic" xlink:label="loc_us-gaap_UndistributedEarningsLossAllocatedToParticipatingSecuritiesBasic_BF6FE1EBBE2508BFCC206054075DD562" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_UndistributedEarningsLossAllocatedToParticipatingSecuritiesBasic_BF6FE1EBBE2508BFCC206054075DD562" xlink:to="lab_us-gaap_UndistributedEarningsLossAllocatedToParticipatingSecuritiesBasic_BF6FE1EBBE2508BFCC206054075DD562" xlink:type="arc" />
    <link:label id="lab_us-gaap_NetIncomeLossAvailableToCommonStockholdersBasic_12781E04D6C2D6B249036054075DA762_totalLabel_en-US" xlink:label="lab_us-gaap_NetIncomeLossAvailableToCommonStockholdersBasic_12781E04D6C2D6B249036054075DA762" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Numerator for basic and diluted earnings per common share&#8212;income available to common shareholders</link:label>
    <link:label id="lab_us-gaap_NetIncomeLossAvailableToCommonStockholdersBasic_12781E04D6C2D6B249036054075DA762_label_en-US" xlink:label="lab_us-gaap_NetIncomeLossAvailableToCommonStockholdersBasic_12781E04D6C2D6B249036054075DA762" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Net Income (Loss) Available to Common Stockholders, Basic</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_NetIncomeLossAvailableToCommonStockholdersBasic" xlink:label="loc_us-gaap_NetIncomeLossAvailableToCommonStockholdersBasic_12781E04D6C2D6B249036054075DA762" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_NetIncomeLossAvailableToCommonStockholdersBasic_12781E04D6C2D6B249036054075DA762" xlink:to="lab_us-gaap_NetIncomeLossAvailableToCommonStockholdersBasic_12781E04D6C2D6B249036054075DA762" xlink:type="arc" />
    <link:label id="lab_us-gaap_EarningsPerShareDilutedOtherDisclosuresAbstract_9B0C04C290B6216108886054075D45FC_terseLabel_en-US" xlink:label="lab_us-gaap_EarningsPerShareDilutedOtherDisclosuresAbstract_9B0C04C290B6216108886054075D45FC" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Denominator:</link:label>
    <link:label id="lab_us-gaap_EarningsPerShareDilutedOtherDisclosuresAbstract_9B0C04C290B6216108886054075D45FC_label_en-US" xlink:label="lab_us-gaap_EarningsPerShareDilutedOtherDisclosuresAbstract_9B0C04C290B6216108886054075D45FC" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Earnings Per Share, Diluted, Other Disclosures [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_EarningsPerShareDilutedOtherDisclosuresAbstract" xlink:label="loc_us-gaap_EarningsPerShareDilutedOtherDisclosuresAbstract_9B0C04C290B6216108886054075D45FC" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_EarningsPerShareDilutedOtherDisclosuresAbstract_9B0C04C290B6216108886054075D45FC" xlink:to="lab_us-gaap_EarningsPerShareDilutedOtherDisclosuresAbstract_9B0C04C290B6216108886054075D45FC" xlink:type="arc" />
    <link:label id="lab_us-gaap_WeightedAverageNumberOfSharesOutstandingBasic_F162100E07565E2A53AE6054075D1A85_verboseLabel_en-US" xlink:label="lab_us-gaap_WeightedAverageNumberOfSharesOutstandingBasic_F162100E07565E2A53AE6054075D1A85" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Denominator for basic earnings per common share - weighted-average common shares outstanding (in shares)</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_WeightedAverageNumberOfSharesOutstandingBasic" xlink:label="loc_us-gaap_WeightedAverageNumberOfSharesOutstandingBasic_F162100E07565E2A53AE6054075D1A85" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_WeightedAverageNumberOfSharesOutstandingBasic_F162100E07565E2A53AE6054075D1A85" xlink:to="lab_us-gaap_WeightedAverageNumberOfSharesOutstandingBasic_F162100E07565E2A53AE6054075D1A85" xlink:type="arc" />
    <link:label id="lab_us-gaap_EarningsPerShareNonrecurringCommonControlIntraEntityTransactionsPerDilutedShareAbstract_4D1D5D4DFC1C600503EE6054075DFDDC_terseLabel_en-US" xlink:label="lab_us-gaap_EarningsPerShareNonrecurringCommonControlIntraEntityTransactionsPerDilutedShareAbstract_4D1D5D4DFC1C600503EE6054075DFDDC" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Effect of potential dilutive common shares under the treasury stock method:</link:label>
    <link:label id="lab_us-gaap_EarningsPerShareNonrecurringCommonControlIntraEntityTransactionsPerDilutedShareAbstract_4D1D5D4DFC1C600503EE6054075DFDDC_label_en-US" xlink:label="lab_us-gaap_EarningsPerShareNonrecurringCommonControlIntraEntityTransactionsPerDilutedShareAbstract_4D1D5D4DFC1C600503EE6054075DFDDC" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Earnings Per Share, Nonrecurring Common Control IntraEntity Transactions, Per Diluted Share [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_EarningsPerShareNonrecurringCommonControlIntraEntityTransactionsPerDilutedShareAbstract" xlink:label="loc_us-gaap_EarningsPerShareNonrecurringCommonControlIntraEntityTransactionsPerDilutedShareAbstract_4D1D5D4DFC1C600503EE6054075DFDDC" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_EarningsPerShareNonrecurringCommonControlIntraEntityTransactionsPerDilutedShareAbstract_4D1D5D4DFC1C600503EE6054075DFDDC" xlink:to="lab_us-gaap_EarningsPerShareNonrecurringCommonControlIntraEntityTransactionsPerDilutedShareAbstract_4D1D5D4DFC1C600503EE6054075DFDDC" xlink:type="arc" />
    <link:label id="lab_us-gaap_IncrementalCommonSharesAttributableToShareBasedPaymentArrangements_EF4704324F41650198C46054075D444D_terseLabel_en-US" xlink:label="lab_us-gaap_IncrementalCommonSharesAttributableToShareBasedPaymentArrangements_EF4704324F41650198C46054075D444D" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Employee stock options and awards (in shares)</link:label>
    <link:label id="lab_us-gaap_IncrementalCommonSharesAttributableToShareBasedPaymentArrangements_EF4704324F41650198C46054075D444D_label_en-US" xlink:label="lab_us-gaap_IncrementalCommonSharesAttributableToShareBasedPaymentArrangements_EF4704324F41650198C46054075D444D" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Incremental Common Shares Attributable to Dilutive Effect of Share-based Payment Arrangements</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_IncrementalCommonSharesAttributableToShareBasedPaymentArrangements" xlink:label="loc_us-gaap_IncrementalCommonSharesAttributableToShareBasedPaymentArrangements_EF4704324F41650198C46054075D444D" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_IncrementalCommonSharesAttributableToShareBasedPaymentArrangements_EF4704324F41650198C46054075D444D" xlink:to="lab_us-gaap_IncrementalCommonSharesAttributableToShareBasedPaymentArrangements_EF4704324F41650198C46054075D444D" xlink:type="arc" />
    <link:label id="lab_us-gaap_WeightedAverageNumberOfDilutedSharesOutstanding_393B714D24FC4BE26F0B6054075D9BA6_totalLabel_en-US" xlink:label="lab_us-gaap_WeightedAverageNumberOfDilutedSharesOutstanding_393B714D24FC4BE26F0B6054075D9BA6" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Denominator for diluted earnings per common share - weighted-average common shares outstanding plus dilutive common shares under treasury stock method (in shares)</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_WeightedAverageNumberOfDilutedSharesOutstanding" xlink:label="loc_us-gaap_WeightedAverageNumberOfDilutedSharesOutstanding_393B714D24FC4BE26F0B6054075D9BA6" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_WeightedAverageNumberOfDilutedSharesOutstanding_393B714D24FC4BE26F0B6054075D9BA6" xlink:to="lab_us-gaap_WeightedAverageNumberOfDilutedSharesOutstanding_393B714D24FC4BE26F0B6054075D9BA6" xlink:type="arc" />
    <link:label id="lab_us-gaap_EarningsPerShareBasic_A8694618E86A4DB1A2EC6054075D7878_verboseLabel_en-US" xlink:label="lab_us-gaap_EarningsPerShareBasic_A8694618E86A4DB1A2EC6054075D7878" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Basic earnings (loss) per common share (in dollars per share)</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_EarningsPerShareBasic" xlink:label="loc_us-gaap_EarningsPerShareBasic_A8694618E86A4DB1A2EC6054075D7878" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_EarningsPerShareBasic_A8694618E86A4DB1A2EC6054075D7878" xlink:to="lab_us-gaap_EarningsPerShareBasic_A8694618E86A4DB1A2EC6054075D7878" xlink:type="arc" />
    <link:label id="lab_us-gaap_EarningsPerShareDiluted_6F27D11CBE8F09FD38CA6054075D5A72_verboseLabel_en-US" xlink:label="lab_us-gaap_EarningsPerShareDiluted_6F27D11CBE8F09FD38CA6054075D5A72" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Diluted earnings (loss) per common share (in dollars per share)</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_EarningsPerShareDiluted" xlink:label="loc_us-gaap_EarningsPerShareDiluted_6F27D11CBE8F09FD38CA6054075D5A72" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_EarningsPerShareDiluted_6F27D11CBE8F09FD38CA6054075D5A72" xlink:to="lab_us-gaap_EarningsPerShareDiluted_6F27D11CBE8F09FD38CA6054075D5A72" xlink:type="arc" />
    <link:label id="lab_us-gaap_CommitmentsAndContingenciesDisclosureAbstract_CD53A6D0AD89E3CA020D6054073E3969_label_en-US" xlink:label="lab_us-gaap_CommitmentsAndContingenciesDisclosureAbstract_CD53A6D0AD89E3CA020D6054073E3969" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Commitments and Contingencies Disclosure [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_CommitmentsAndContingenciesDisclosureAbstract" xlink:label="loc_us-gaap_CommitmentsAndContingenciesDisclosureAbstract_CD53A6D0AD89E3CA020D6054073E3969" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_CommitmentsAndContingenciesDisclosureAbstract_CD53A6D0AD89E3CA020D6054073E3969" xlink:to="lab_us-gaap_CommitmentsAndContingenciesDisclosureAbstract_CD53A6D0AD89E3CA020D6054073E3969" xlink:type="arc" />
    <link:label id="lab_us-gaap_CommitmentsAndContingenciesDisclosureTextBlock_56C9569F5BFCEC684B956054073EBDF5_terseLabel_en-US" xlink:label="lab_us-gaap_CommitmentsAndContingenciesDisclosureTextBlock_56C9569F5BFCEC684B956054073EBDF5" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Commitments and Contingencies</link:label>
    <link:label id="lab_us-gaap_CommitmentsAndContingenciesDisclosureTextBlock_56C9569F5BFCEC684B956054073EBDF5_label_en-US" xlink:label="lab_us-gaap_CommitmentsAndContingenciesDisclosureTextBlock_56C9569F5BFCEC684B956054073EBDF5" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Commitments and Contingencies Disclosure [Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_CommitmentsAndContingenciesDisclosureTextBlock" xlink:label="loc_us-gaap_CommitmentsAndContingenciesDisclosureTextBlock_56C9569F5BFCEC684B956054073EBDF5" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_CommitmentsAndContingenciesDisclosureTextBlock_56C9569F5BFCEC684B956054073EBDF5" xlink:to="lab_us-gaap_CommitmentsAndContingenciesDisclosureTextBlock_56C9569F5BFCEC684B956054073EBDF5" xlink:type="arc" />
    <link:label id="lab_us-gaap_ScheduleOfSegmentReportingInformationBySegmentTextBlock_92AD5B45545A8B20E6817A6BB26D42B9_terseLabel_en-US" xlink:label="lab_us-gaap_ScheduleOfSegmentReportingInformationBySegmentTextBlock_92AD5B45545A8B20E6817A6BB26D42B9" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Schedule of operating segments and reconciliations of total net revenues and total segment operating income to consolidated net revenues from external customers and consolidated income before income tax expense</link:label>
    <link:label id="lab_us-gaap_ScheduleOfSegmentReportingInformationBySegmentTextBlock_92AD5B45545A8B20E6817A6BB26D42B9_label_en-US" xlink:label="lab_us-gaap_ScheduleOfSegmentReportingInformationBySegmentTextBlock_92AD5B45545A8B20E6817A6BB26D42B9" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Schedule of Segment Reporting Information, by Segment [Table Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ScheduleOfSegmentReportingInformationBySegmentTextBlock" xlink:label="loc_us-gaap_ScheduleOfSegmentReportingInformationBySegmentTextBlock_92AD5B45545A8B20E6817A6BB26D42B9" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ScheduleOfSegmentReportingInformationBySegmentTextBlock_92AD5B45545A8B20E6817A6BB26D42B9" xlink:to="lab_us-gaap_ScheduleOfSegmentReportingInformationBySegmentTextBlock_92AD5B45545A8B20E6817A6BB26D42B9" xlink:type="arc" />
    <link:label id="lab_us-gaap_RevenueFromExternalCustomersByGeographicAreasTableTextBlock_5BB47CA14D9329E5206D7A6BB26D9E71_terseLabel_en-US" xlink:label="lab_us-gaap_RevenueFromExternalCustomersByGeographicAreasTableTextBlock_5BB47CA14D9329E5206D7A6BB26D9E71" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Schedule of net revenues from external customers by geographic region</link:label>
    <link:label id="lab_us-gaap_RevenueFromExternalCustomersByGeographicAreasTableTextBlock_5BB47CA14D9329E5206D7A6BB26D9E71_label_en-US" xlink:label="lab_us-gaap_RevenueFromExternalCustomersByGeographicAreasTableTextBlock_5BB47CA14D9329E5206D7A6BB26D9E71" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Revenue from External Customers by Geographic Areas [Table Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_RevenueFromExternalCustomersByGeographicAreasTableTextBlock" xlink:label="loc_us-gaap_RevenueFromExternalCustomersByGeographicAreasTableTextBlock_5BB47CA14D9329E5206D7A6BB26D9E71" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_RevenueFromExternalCustomersByGeographicAreasTableTextBlock_5BB47CA14D9329E5206D7A6BB26D9E71" xlink:to="lab_us-gaap_RevenueFromExternalCustomersByGeographicAreasTableTextBlock_5BB47CA14D9329E5206D7A6BB26D9E71" xlink:type="arc" />
    <link:label id="lab_atvi_ScheduleofNetRevenuesfromExternalCustomersbyPlatformTableTextBlock_A951F904D13748E9FA0D7A6BB26D80E4_terseLabel_en-US" xlink:label="lab_atvi_ScheduleofNetRevenuesfromExternalCustomersbyPlatformTableTextBlock_A951F904D13748E9FA0D7A6BB26D80E4" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Schedule of net revenues by platform</link:label>
    <link:label id="lab_atvi_ScheduleofNetRevenuesfromExternalCustomersbyPlatformTableTextBlock_A951F904D13748E9FA0D7A6BB26D80E4_label_en-US" xlink:label="lab_atvi_ScheduleofNetRevenuesfromExternalCustomersbyPlatformTableTextBlock_A951F904D13748E9FA0D7A6BB26D80E4" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Schedule of Net Revenues from External Customers by Platform [Table Text Block]</link:label>
    <link:label id="lab_atvi_ScheduleofNetRevenuesfromExternalCustomersbyPlatformTableTextBlock_A951F904D13748E9FA0D7A6BB26D80E4_documentation_en-US" xlink:label="lab_atvi_ScheduleofNetRevenuesfromExternalCustomersbyPlatformTableTextBlock_A951F904D13748E9FA0D7A6BB26D80E4" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">The disclosure of net revenues from external customers by platform.</link:label>
    <link:loc xlink:href="atvi-20170630.xsd#atvi_ScheduleofNetRevenuesfromExternalCustomersbyPlatformTableTextBlock" xlink:label="loc_atvi_ScheduleofNetRevenuesfromExternalCustomersbyPlatformTableTextBlock_A951F904D13748E9FA0D7A6BB26D80E4" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_atvi_ScheduleofNetRevenuesfromExternalCustomersbyPlatformTableTextBlock_A951F904D13748E9FA0D7A6BB26D80E4" xlink:to="lab_atvi_ScheduleofNetRevenuesfromExternalCustomersbyPlatformTableTextBlock_A951F904D13748E9FA0D7A6BB26D80E4" xlink:type="arc" />
    <link:label id="lab_us-gaap_ScheduleOfEntityWideDisclosureOnGeographicAreasLongLivedAssetsInIndividualForeignCountriesByCountryTextBlock_F30637650CB1BCA7130C7A6BB26ED2F4_terseLabel_en-US" xlink:label="lab_us-gaap_ScheduleOfEntityWideDisclosureOnGeographicAreasLongLivedAssetsInIndividualForeignCountriesByCountryTextBlock_F30637650CB1BCA7130C7A6BB26ED2F4" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Long-lived assets by geographic region</link:label>
    <link:label id="lab_us-gaap_ScheduleOfEntityWideDisclosureOnGeographicAreasLongLivedAssetsInIndividualForeignCountriesByCountryTextBlock_F30637650CB1BCA7130C7A6BB26ED2F4_label_en-US" xlink:label="lab_us-gaap_ScheduleOfEntityWideDisclosureOnGeographicAreasLongLivedAssetsInIndividualForeignCountriesByCountryTextBlock_F30637650CB1BCA7130C7A6BB26ED2F4" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Schedule of Disclosure on Geographic Areas, Long-Lived Assets in Individual Foreign Countries by Country [Table Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ScheduleOfEntityWideDisclosureOnGeographicAreasLongLivedAssetsInIndividualForeignCountriesByCountryTextBlock" xlink:label="loc_us-gaap_ScheduleOfEntityWideDisclosureOnGeographicAreasLongLivedAssetsInIndividualForeignCountriesByCountryTextBlock_F30637650CB1BCA7130C7A6BB26ED2F4" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ScheduleOfEntityWideDisclosureOnGeographicAreasLongLivedAssetsInIndividualForeignCountriesByCountryTextBlock_F30637650CB1BCA7130C7A6BB26ED2F4" xlink:to="lab_us-gaap_ScheduleOfEntityWideDisclosureOnGeographicAreasLongLivedAssetsInIndividualForeignCountriesByCountryTextBlock_F30637650CB1BCA7130C7A6BB26ED2F4" xlink:type="arc" />
  </link:labelLink>
</link:linkbase>
