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    <link:label id="lab_atvi_SubscriptionLicensingAndOtherRevenues_3C89925671D94BBB27DBFBAFB16BF175_documentation_en-US" xlink:label="lab_atvi_SubscriptionLicensingAndOtherRevenues_3C89925671D94BBB27DBFBAFB16BF175" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Revenues associated with the sale of subscriptions via packaged software and prepaid subscription cards, royalties from third-party licensee sales of our products, sales of add-on content, and other ancillary revenues.</link:label>
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    <link:label id="lab_us-gaap_Revenues_36110CB9AF49BD4918F4FBAFB16B01A2_totalLabel_en-US" xlink:label="lab_us-gaap_Revenues_36110CB9AF49BD4918F4FBAFB16B01A2" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Total net revenues</link:label>
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    <link:label id="lab_us-gaap_CostOfGoodsSoldDirectMaterials_EF5711AE52B9E1F8DCC2FBAFB16BBAEE_terseLabel_en-US" xlink:label="lab_us-gaap_CostOfGoodsSoldDirectMaterials_EF5711AE52B9E1F8DCC2FBAFB16BBAEE" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Cost of sales - product costs</link:label>
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    <link:label id="lab_atvi_CostOfSalesOnlineSubscriptions_C0A634CA0E190DD2331BFBAFB16B5738_terseLabel_en-US" xlink:label="lab_atvi_CostOfSalesOnlineSubscriptions_C0A634CA0E190DD2331BFBAFB16B5738" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Cost of sales - online</link:label>
    <link:label id="lab_atvi_CostOfSalesOnlineSubscriptions_C0A634CA0E190DD2331BFBAFB16B5738_label_en-US" xlink:label="lab_atvi_CostOfSalesOnlineSubscriptions_C0A634CA0E190DD2331BFBAFB16B5738" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Cost of Sales Online</link:label>
    <link:label id="lab_atvi_CostOfSalesOnlineSubscriptions_C0A634CA0E190DD2331BFBAFB16B5738_documentation_en-US" xlink:label="lab_atvi_CostOfSalesOnlineSubscriptions_C0A634CA0E190DD2331BFBAFB16B5738" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Costs incurred that are directly related to generating revenues in fulfilling customer subscriptions to massively multi-player online role-playing games and providing services to customers who use our online digital gameplay services.</link:label>
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    <link:label id="lab_atvi_CostOfSalesSoftwareRoyaltiesAndAmortization_4A1EA589435DB5FDE62EFBAFB16B018A_terseLabel_en-US" xlink:label="lab_atvi_CostOfSalesSoftwareRoyaltiesAndAmortization_4A1EA589435DB5FDE62EFBAFB16B018A" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Cost of sales - software royalties and amortization</link:label>
    <link:label id="lab_atvi_CostOfSalesSoftwareRoyaltiesAndAmortization_4A1EA589435DB5FDE62EFBAFB16B018A_label_en-US" xlink:label="lab_atvi_CostOfSalesSoftwareRoyaltiesAndAmortization_4A1EA589435DB5FDE62EFBAFB16B018A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Cost of Sales, Software Royalties and Amortization</link:label>
    <link:label id="lab_atvi_CostOfSalesSoftwareRoyaltiesAndAmortization_4A1EA589435DB5FDE62EFBAFB16B018A_documentation_en-US" xlink:label="lab_atvi_CostOfSalesSoftwareRoyaltiesAndAmortization_4A1EA589435DB5FDE62EFBAFB16B018A" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">The amount of expense recognized in the current period that reflects the allocation of the costs of software development over the expected benefit period commencing upon product release.</link:label>
    <link:loc xlink:href="atvi-20150930.xsd#atvi_CostOfSalesSoftwareRoyaltiesAndAmortization" xlink:label="loc_atvi_CostOfSalesSoftwareRoyaltiesAndAmortization_4A1EA589435DB5FDE62EFBAFB16B018A" xlink:type="locator" />
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    <link:label id="lab_atvi_CostOfSalesIntellectualPropertyLicenses_3AC899124FC644B4FB63FBAFB16BC175_terseLabel_en-US" xlink:label="lab_atvi_CostOfSalesIntellectualPropertyLicenses_3AC899124FC644B4FB63FBAFB16BC175" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Cost of sales - intellectual property licenses</link:label>
    <link:label id="lab_atvi_CostOfSalesIntellectualPropertyLicenses_3AC899124FC644B4FB63FBAFB16BC175_label_en-US" xlink:label="lab_atvi_CostOfSalesIntellectualPropertyLicenses_3AC899124FC644B4FB63FBAFB16BC175" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Cost of Sales, Intellectual Property Licenses</link:label>
    <link:label id="lab_atvi_CostOfSalesIntellectualPropertyLicenses_3AC899124FC644B4FB63FBAFB16BC175_documentation_en-US" xlink:label="lab_atvi_CostOfSalesIntellectualPropertyLicenses_3AC899124FC644B4FB63FBAFB16BC175" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">The amount of expense recognized in the current period that reflects the allocation of the costs of intellectual property licenses over the expected benefit period commencing upon product release.</link:label>
    <link:loc xlink:href="atvi-20150930.xsd#atvi_CostOfSalesIntellectualPropertyLicenses" xlink:label="loc_atvi_CostOfSalesIntellectualPropertyLicenses_3AC899124FC644B4FB63FBAFB16BC175" xlink:type="locator" />
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    <link:label id="lab_us-gaap_ResearchAndDevelopmentExpense_C2FFE1A7BA314EA24435FBAFB16C6BE8_terseLabel_en-US" xlink:label="lab_us-gaap_ResearchAndDevelopmentExpense_C2FFE1A7BA314EA24435FBAFB16C6BE8" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Product development</link:label>
    <link:label id="lab_us-gaap_ResearchAndDevelopmentExpense_C2FFE1A7BA314EA24435FBAFB16C6BE8_label_en-US" xlink:label="lab_us-gaap_ResearchAndDevelopmentExpense_C2FFE1A7BA314EA24435FBAFB16C6BE8" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Research and Development Expense</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ResearchAndDevelopmentExpense" xlink:label="loc_us-gaap_ResearchAndDevelopmentExpense_C2FFE1A7BA314EA24435FBAFB16C6BE8" xlink:type="locator" />
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    <link:label id="lab_us-gaap_SellingAndMarketingExpense_951061DDCD7C734687DAFBAFB16C5338_terseLabel_en-US" xlink:label="lab_us-gaap_SellingAndMarketingExpense_951061DDCD7C734687DAFBAFB16C5338" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Sales and marketing</link:label>
    <link:label id="lab_us-gaap_SellingAndMarketingExpense_951061DDCD7C734687DAFBAFB16C5338_label_en-US" xlink:label="lab_us-gaap_SellingAndMarketingExpense_951061DDCD7C734687DAFBAFB16C5338" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Selling and Marketing Expense</link:label>
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    <link:label id="lab_us-gaap_GeneralAndAdministrativeExpense_4AEE9C8A5E6C61F0BD30FBAFB16C420C_terseLabel_en-US" xlink:label="lab_us-gaap_GeneralAndAdministrativeExpense_4AEE9C8A5E6C61F0BD30FBAFB16C420C" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">General and administrative</link:label>
    <link:label id="lab_us-gaap_GeneralAndAdministrativeExpense_4AEE9C8A5E6C61F0BD30FBAFB16C420C_label_en-US" xlink:label="lab_us-gaap_GeneralAndAdministrativeExpense_4AEE9C8A5E6C61F0BD30FBAFB16C420C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">General and Administrative Expense</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_GeneralAndAdministrativeExpense" xlink:label="loc_us-gaap_GeneralAndAdministrativeExpense_4AEE9C8A5E6C61F0BD30FBAFB16C420C" xlink:type="locator" />
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    <link:label id="lab_us-gaap_CostsAndExpenses_6422DB67F34E3E4D7374FBAFB16C26F1_totalLabel_en-US" xlink:label="lab_us-gaap_CostsAndExpenses_6422DB67F34E3E4D7374FBAFB16C26F1" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Total costs and expenses</link:label>
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    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_CostsAndExpenses" xlink:label="loc_us-gaap_CostsAndExpenses_6422DB67F34E3E4D7374FBAFB16C26F1" xlink:type="locator" />
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    <link:label id="lab_us-gaap_OperatingIncomeLoss_C735B089A7C62FEBA182FBAFB16CE5E8_totalLabel_en-US" xlink:label="lab_us-gaap_OperatingIncomeLoss_C735B089A7C62FEBA182FBAFB16CE5E8" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Operating income</link:label>
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    <link:label id="lab_us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesMinorityInterestAndIncomeLossFromEquityMethodInvestments_8CE29B6C8600D0595E36FBAFB16C2F95_totalLabel_en-US" xlink:label="lab_us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesMinorityInterestAndIncomeLossFromEquityMethodInvestments_8CE29B6C8600D0595E36FBAFB16C2F95" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Income (loss) before income tax expense (benefit)</link:label>
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    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_SegmentReportingAbstract" xlink:label="loc_us-gaap_SegmentReportingAbstract_472A60B692A480F34032A7674A72DDDE" xlink:type="locator" />
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    <link:label id="lab_us-gaap_SegmentReportingDisclosureTextBlock_CE728FDD917D0A3FF875A7674A721868_label_en-US" xlink:label="lab_us-gaap_SegmentReportingDisclosureTextBlock_CE728FDD917D0A3FF875A7674A721868" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Segment Reporting Disclosure [Text Block]</link:label>
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    <link:label id="lab_us-gaap_LineOfCreditFacilityTable_3950987DEAB69479A808D905EFFFE319_terseLabel_en-US" xlink:label="lab_us-gaap_LineOfCreditFacilityTable_3950987DEAB69479A808D905EFFFE319" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Line of Credit Facility [Table]</link:label>
    <link:label id="lab_us-gaap_LineOfCreditFacilityTable_3950987DEAB69479A808D905EFFFE319_label_en-US" xlink:label="lab_us-gaap_LineOfCreditFacilityTable_3950987DEAB69479A808D905EFFFE319" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Line of Credit Facility [Table]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_LineOfCreditFacilityTable" xlink:label="loc_us-gaap_LineOfCreditFacilityTable_3950987DEAB69479A808D905EFFFE319" xlink:type="locator" />
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    <link:label id="lab_us-gaap_NotesPayableToBanksMember_CAD5103D1B56552F8FC3D905EFFF47E0_terseLabel_en-US" xlink:label="lab_us-gaap_NotesPayableToBanksMember_CAD5103D1B56552F8FC3D905EFFF47E0" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Term Loan</link:label>
    <link:label id="lab_us-gaap_NotesPayableToBanksMember_CAD5103D1B56552F8FC3D905EFFF47E0_label_en-US" xlink:label="lab_us-gaap_NotesPayableToBanksMember_CAD5103D1B56552F8FC3D905EFFF47E0" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Notes Payable to Banks [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_NotesPayableToBanksMember" xlink:label="loc_us-gaap_NotesPayableToBanksMember_CAD5103D1B56552F8FC3D905EFFF47E0" xlink:type="locator" />
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    <link:label id="lab_us-gaap_LineOfCreditMember_A2EA0B53FC012D7A4011D905EFFF59DF_terseLabel_en-US" xlink:label="lab_us-gaap_LineOfCreditMember_A2EA0B53FC012D7A4011D905EFFF59DF" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Credit Facilities</link:label>
    <link:label id="lab_us-gaap_LineOfCreditMember_A2EA0B53FC012D7A4011D905EFFF59DF_label_en-US" xlink:label="lab_us-gaap_LineOfCreditMember_A2EA0B53FC012D7A4011D905EFFF59DF" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Line of Credit [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_LineOfCreditMember" xlink:label="loc_us-gaap_LineOfCreditMember_A2EA0B53FC012D7A4011D905EFFF59DF" xlink:type="locator" />
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    <link:label id="lab_us-gaap_LineOfCreditFacilityLineItems_F71C26E4C2BF248683C1D905EFFFE2B1_terseLabel_en-US" xlink:label="lab_us-gaap_LineOfCreditFacilityLineItems_F71C26E4C2BF248683C1D905EFFFE2B1" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Line of Credit Facility [Line Items]</link:label>
    <link:label id="lab_us-gaap_LineOfCreditFacilityLineItems_F71C26E4C2BF248683C1D905EFFFE2B1_label_en-US" xlink:label="lab_us-gaap_LineOfCreditFacilityLineItems_F71C26E4C2BF248683C1D905EFFFE2B1" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Line of Credit Facility [Line Items]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_LineOfCreditFacilityLineItems" xlink:label="loc_us-gaap_LineOfCreditFacilityLineItems_F71C26E4C2BF248683C1D905EFFFE2B1" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_LineOfCreditFacilityLineItems_F71C26E4C2BF248683C1D905EFFFE2B1" xlink:to="lab_us-gaap_LineOfCreditFacilityLineItems_F71C26E4C2BF248683C1D905EFFFE2B1" xlink:type="arc" />
    <link:label id="lab_atvi_AvailabilityForLettersOfCredit_097C0CAA1DCF62D17BC1D905EFFF38D3_terseLabel_en-US" xlink:label="lab_atvi_AvailabilityForLettersOfCredit_097C0CAA1DCF62D17BC1D905EFFF38D3" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Amount of letters of credit that can be issued under the Revolver</link:label>
    <link:label id="lab_atvi_AvailabilityForLettersOfCredit_097C0CAA1DCF62D17BC1D905EFFF38D3_label_en-US" xlink:label="lab_atvi_AvailabilityForLettersOfCredit_097C0CAA1DCF62D17BC1D905EFFF38D3" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Availability for Letters of Credit</link:label>
    <link:label id="lab_atvi_AvailabilityForLettersOfCredit_097C0CAA1DCF62D17BC1D905EFFF38D3_documentation_en-US" xlink:label="lab_atvi_AvailabilityForLettersOfCredit_097C0CAA1DCF62D17BC1D905EFFF38D3" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">The total amount of letters of credit that can be issued, subject to the availability of the revolving credit facility.</link:label>
    <link:loc xlink:href="atvi-20150930.xsd#atvi_AvailabilityForLettersOfCredit" xlink:label="loc_atvi_AvailabilityForLettersOfCredit_097C0CAA1DCF62D17BC1D905EFFF38D3" xlink:type="locator" />
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    <link:label id="lab_us-gaap_LineOfCredit_10C627ABCE9D59013B60D905EFFFC6BD_terseLabel_en-US" xlink:label="lab_us-gaap_LineOfCredit_10C627ABCE9D59013B60D905EFFFC6BD" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Amount drawn on the Revolver</link:label>
    <link:label id="lab_us-gaap_LineOfCredit_10C627ABCE9D59013B60D905EFFFC6BD_label_en-US" xlink:label="lab_us-gaap_LineOfCredit_10C627ABCE9D59013B60D905EFFFC6BD" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Long-term Line of Credit</link:label>
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    <link:label id="lab_us-gaap_LettersOfCreditOutstandingAmount_D37390DE7F8C695C149AD905EFFF07EE_terseLabel_en-US" xlink:label="lab_us-gaap_LettersOfCreditOutstandingAmount_D37390DE7F8C695C149AD905EFFF07EE" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Letters of credit issued under the revolver</link:label>
    <link:label id="lab_us-gaap_LettersOfCreditOutstandingAmount_D37390DE7F8C695C149AD905EFFF07EE_label_en-US" xlink:label="lab_us-gaap_LettersOfCreditOutstandingAmount_D37390DE7F8C695C149AD905EFFF07EE" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Letters of Credit Outstanding, Amount</link:label>
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    <link:label id="lab_us-gaap_LineOfCreditFacilityInterestRateAtPeriodEnd_C468BF34CCA0B4C2F168D905EFFFE4BC_terseLabel_en-US" xlink:label="lab_us-gaap_LineOfCreditFacilityInterestRateAtPeriodEnd_C468BF34CCA0B4C2F168D905EFFFE4BC" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Variable rate at end of period</link:label>
    <link:label id="lab_us-gaap_LineOfCreditFacilityInterestRateAtPeriodEnd_C468BF34CCA0B4C2F168D905EFFFE4BC_label_en-US" xlink:label="lab_us-gaap_LineOfCreditFacilityInterestRateAtPeriodEnd_C468BF34CCA0B4C2F168D905EFFFE4BC" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Line of Credit Facility, Interest Rate at Period End</link:label>
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    <link:label id="lab_atvi_RequiredPercentagePaymentsOfLongTermLinesOfCredit_69B86595E2001129918FD905EFFFB229_terseLabel_en-US" xlink:label="lab_atvi_RequiredPercentagePaymentsOfLongTermLinesOfCredit_69B86595E2001129918FD905EFFFB229" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Required quarterly payments, percentage of original principal</link:label>
    <link:label id="lab_atvi_RequiredPercentagePaymentsOfLongTermLinesOfCredit_69B86595E2001129918FD905EFFFB229_label_en-US" xlink:label="lab_atvi_RequiredPercentagePaymentsOfLongTermLinesOfCredit_69B86595E2001129918FD905EFFFB229" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Required Percentage Payments of Long Term Lines of Credit</link:label>
    <link:label id="lab_atvi_RequiredPercentagePaymentsOfLongTermLinesOfCredit_69B86595E2001129918FD905EFFFB229_documentation_en-US" xlink:label="lab_atvi_RequiredPercentagePaymentsOfLongTermLinesOfCredit_69B86595E2001129918FD905EFFFB229" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">The required quarterly principal repayments, expressed as a percentage of the original principal amount of the Term Loan.</link:label>
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    <link:label id="lab_us-gaap_RepaymentsOfLongTermDebt_FB313ABB665A660A9AD3D905EFFFA1CF_terseLabel_en-US" xlink:label="lab_us-gaap_RepaymentsOfLongTermDebt_FB313ABB665A660A9AD3D905EFFFA1CF" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Repayments of long-term debt</link:label>
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    <link:label id="lab_atvi_PledgedAssetsAsAPercentageOfTotalAssets_2F263C2D362D91B046B4D905EFFFE6E0_terseLabel_en-US" xlink:label="lab_atvi_PledgedAssetsAsAPercentageOfTotalAssets_2F263C2D362D91B046B4D905EFFFE6E0" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Percentage of consolidated total assets pledged as collateral</link:label>
    <link:label id="lab_atvi_PledgedAssetsAsAPercentageOfTotalAssets_2F263C2D362D91B046B4D905EFFFE6E0_label_en-US" xlink:label="lab_atvi_PledgedAssetsAsAPercentageOfTotalAssets_2F263C2D362D91B046B4D905EFFFE6E0" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Pledged Assets As A Percentage Of Total Assets</link:label>
    <link:label id="lab_atvi_PledgedAssetsAsAPercentageOfTotalAssets_2F263C2D362D91B046B4D905EFFFE6E0_documentation_en-US" xlink:label="lab_atvi_PledgedAssetsAsAPercentageOfTotalAssets_2F263C2D362D91B046B4D905EFFFE6E0" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">The carrying amount of all assets that are pledged as collateral for the payment of the related debt obligation primarily arising from secured borrowings, presented as a percentage of consolidated total assets.</link:label>
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    <link:label id="lab_atvi_FacilitiesFinancialCovenantTrigger_97762510F363CED8BE5FD905EFFF8BC9_terseLabel_en-US" xlink:label="lab_atvi_FacilitiesFinancialCovenantTrigger_97762510F363CED8BE5FD905EFFF8BC9" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Percentage of Revolver outstanding which triggers certain financial covenants</link:label>
    <link:label id="lab_atvi_FacilitiesFinancialCovenantTrigger_97762510F363CED8BE5FD905EFFF8BC9_label_en-US" xlink:label="lab_atvi_FacilitiesFinancialCovenantTrigger_97762510F363CED8BE5FD905EFFF8BC9" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Facilities Financial Covenant Trigger</link:label>
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    <link:label id="lab_atvi_PaymentsFromSettlementFund_F0E143A2C774761B1493A76B38ADD827_terseLabel_en-US" xlink:label="lab_atvi_PaymentsFromSettlementFund_F0E143A2C774761B1493A76B38ADD827" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Payments from settlement fund</link:label>
    <link:label id="lab_atvi_PaymentsFromSettlementFund_F0E143A2C774761B1493A76B38ADD827_label_en-US" xlink:label="lab_atvi_PaymentsFromSettlementFund_F0E143A2C774761B1493A76B38ADD827" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Payments From Settlement Fund</link:label>
    <link:label id="lab_atvi_PaymentsFromSettlementFund_F0E143A2C774761B1493A76B38ADD827_documentation_en-US" xlink:label="lab_atvi_PaymentsFromSettlementFund_F0E143A2C774761B1493A76B38ADD827" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">The value (monetary amount) to be paid to specific parties from the total settlement amount.</link:label>
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    <link:label id="lab_atvi_AdjustmentsToShareholdersEquityRelatedToSettlement_4D8085E5F98CAB438982A76B38AD8823_terseLabel_en-US" xlink:label="lab_atvi_AdjustmentsToShareholdersEquityRelatedToSettlement_4D8085E5F98CAB438982A76B38AD8823" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Shareholder lawsuit settlement in connection with the Purchase Transaction</link:label>
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    <link:label id="lab_us-gaap_FairValueInputsLevel1Member_ABE7A165F8E9FE2C284DA7674B322635_terseLabel_en-US" xlink:label="lab_us-gaap_FairValueInputsLevel1Member_ABE7A165F8E9FE2C284DA7674B322635" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Fair value measurements using quoted prices in active markets for identical assets (Level 1)</link:label>
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    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_FairValueInputsLevel1Member" xlink:label="loc_us-gaap_FairValueInputsLevel1Member_ABE7A165F8E9FE2C284DA7674B322635" xlink:type="locator" />
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    <link:label id="lab_us-gaap_InvestmentTypeAxis_A215960FDEB5DB637448A7674B32787A_terseLabel_en-US" xlink:label="lab_us-gaap_InvestmentTypeAxis_A215960FDEB5DB637448A7674B32787A" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Investment Type [Axis]</link:label>
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    <link:label id="lab_us-gaap_InvestmentTypeCategorizationMember_9A16CF03164324365234A7674B3233E3_terseLabel_en-US" xlink:label="lab_us-gaap_InvestmentTypeCategorizationMember_9A16CF03164324365234A7674B3233E3" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Investments [Domain]</link:label>
    <link:label id="lab_us-gaap_InvestmentTypeCategorizationMember_9A16CF03164324365234A7674B3233E3_label_en-US" xlink:label="lab_us-gaap_InvestmentTypeCategorizationMember_9A16CF03164324365234A7674B3233E3" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Investments [Domain]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_InvestmentTypeCategorizationMember" xlink:label="loc_us-gaap_InvestmentTypeCategorizationMember_9A16CF03164324365234A7674B3233E3" xlink:type="locator" />
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    <link:label id="lab_us-gaap_MoneyMarketFundsMember_9DB65F1EA7A39255DBB3A7674B33A75A_terseLabel_en-US" xlink:label="lab_us-gaap_MoneyMarketFundsMember_9DB65F1EA7A39255DBB3A7674B33A75A" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Money market funds</link:label>
    <link:label id="lab_us-gaap_MoneyMarketFundsMember_9DB65F1EA7A39255DBB3A7674B33A75A_label_en-US" xlink:label="lab_us-gaap_MoneyMarketFundsMember_9DB65F1EA7A39255DBB3A7674B33A75A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Money Market Funds [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_MoneyMarketFundsMember" xlink:label="loc_us-gaap_MoneyMarketFundsMember_9DB65F1EA7A39255DBB3A7674B33A75A" xlink:type="locator" />
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    <link:label id="lab_atvi_ForeignGovernmentTreasuryBillsMember_A4DC5F73520947978E5EA7674B333EAB_terseLabel_en-US" xlink:label="lab_atvi_ForeignGovernmentTreasuryBillsMember_A4DC5F73520947978E5EA7674B333EAB" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Foreign government treasury bills</link:label>
    <link:label id="lab_atvi_ForeignGovernmentTreasuryBillsMember_A4DC5F73520947978E5EA7674B333EAB_label_en-US" xlink:label="lab_atvi_ForeignGovernmentTreasuryBillsMember_A4DC5F73520947978E5EA7674B333EAB" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Foreign Government Treasury Bills [Member]</link:label>
    <link:label id="lab_atvi_ForeignGovernmentTreasuryBillsMember_A4DC5F73520947978E5EA7674B333EAB_documentation_en-US" xlink:label="lab_atvi_ForeignGovernmentTreasuryBillsMember_A4DC5F73520947978E5EA7674B333EAB" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">This element represents foreign government treasury bills measured at fair value on a recurring basis.</link:label>
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    <link:label id="lab_us-gaap_USGovernmentCorporationsAndAgenciesSecuritiesMember_D73F373E09BBDC127831A7674B33F74A_terseLabel_en-US" xlink:label="lab_us-gaap_USGovernmentCorporationsAndAgenciesSecuritiesMember_D73F373E09BBDC127831A7674B33F74A" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">U.S. treasuries and government agency securities</link:label>
    <link:label id="lab_us-gaap_USGovernmentCorporationsAndAgenciesSecuritiesMember_D73F373E09BBDC127831A7674B33F74A_label_en-US" xlink:label="lab_us-gaap_USGovernmentCorporationsAndAgenciesSecuritiesMember_D73F373E09BBDC127831A7674B33F74A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">US Government Corporations and Agencies Securities [Member]</link:label>
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    <link:label id="lab_us-gaap_ForeignExchangeContractMember_F3F4E925FD22329A0D9AA7674B33A500_terseLabel_en-US" xlink:label="lab_us-gaap_ForeignExchangeContractMember_F3F4E925FD22329A0D9AA7674B33A500" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Foreign currency forward contracts designated as hedges</link:label>
    <link:label id="lab_us-gaap_ForeignExchangeContractMember_F3F4E925FD22329A0D9AA7674B33A500_label_en-US" xlink:label="lab_us-gaap_ForeignExchangeContractMember_F3F4E925FD22329A0D9AA7674B33A500" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Foreign Exchange Contract [Member]</link:label>
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    <link:label id="lab_us-gaap_AuctionRateSecuritiesMember_DE4079EA2DF965BF2696A7674B33B88F_verboseLabel_en-US" xlink:label="lab_us-gaap_AuctionRateSecuritiesMember_DE4079EA2DF965BF2696A7674B33B88F" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">ARS</link:label>
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    <link:label id="lab_atvi_UnitedKingdomMember_61DF987FE7C06EF6F89AA7674A551306_terseLabel_en-US" xlink:label="lab_atvi_UnitedKingdomMember_61DF987FE7C06EF6F89AA7674A551306" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">UK</link:label>
    <link:label id="lab_atvi_UnitedKingdomMember_61DF987FE7C06EF6F89AA7674A551306_label_en-US" xlink:label="lab_atvi_UnitedKingdomMember_61DF987FE7C06EF6F89AA7674A551306" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">United Kingdom [Member]</link:label>
    <link:label id="lab_atvi_UnitedKingdomMember_61DF987FE7C06EF6F89AA7674A551306_documentation_en-US" xlink:label="lab_atvi_UnitedKingdomMember_61DF987FE7C06EF6F89AA7674A551306" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Represents the country of United Kingdom.</link:label>
    <link:loc xlink:href="atvi-20150930.xsd#atvi_UnitedKingdomMember" xlink:label="loc_atvi_UnitedKingdomMember_61DF987FE7C06EF6F89AA7674A551306" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_atvi_UnitedKingdomMember_61DF987FE7C06EF6F89AA7674A551306" xlink:to="lab_atvi_UnitedKingdomMember_61DF987FE7C06EF6F89AA7674A551306" xlink:type="arc" />
    <link:label id="lab_atvi_FranceMember_4606986B329BEB307764A7674A55D13C_terseLabel_en-US" xlink:label="lab_atvi_FranceMember_4606986B329BEB307764A7674A55D13C" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">France</link:label>
    <link:label id="lab_atvi_FranceMember_4606986B329BEB307764A7674A55D13C_label_en-US" xlink:label="lab_atvi_FranceMember_4606986B329BEB307764A7674A55D13C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">France [Member]</link:label>
    <link:label id="lab_atvi_FranceMember_4606986B329BEB307764A7674A55D13C_documentation_en-US" xlink:label="lab_atvi_FranceMember_4606986B329BEB307764A7674A55D13C" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Represents the country of France.</link:label>
    <link:loc xlink:href="atvi-20150930.xsd#atvi_FranceMember" xlink:label="loc_atvi_FranceMember_4606986B329BEB307764A7674A55D13C" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_atvi_FranceMember_4606986B329BEB307764A7674A55D13C" xlink:to="lab_atvi_FranceMember_4606986B329BEB307764A7674A55D13C" xlink:type="arc" />
    <link:label id="lab_us-gaap_AsiaPacificMember_5EC1056E69A45B50C19AA7674A5B0B3B_terseLabel_en-US" xlink:label="lab_us-gaap_AsiaPacificMember_5EC1056E69A45B50C19AA7674A5B0B3B" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Asia Pacific</link:label>
    <link:label id="lab_us-gaap_AsiaPacificMember_5EC1056E69A45B50C19AA7674A5B0B3B_label_en-US" xlink:label="lab_us-gaap_AsiaPacificMember_5EC1056E69A45B50C19AA7674A5B0B3B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Asia Pacific [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_AsiaPacificMember" xlink:label="loc_us-gaap_AsiaPacificMember_5EC1056E69A45B50C19AA7674A5B0B3B" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AsiaPacificMember_5EC1056E69A45B50C19AA7674A5B0B3B" xlink:to="lab_us-gaap_AsiaPacificMember_5EC1056E69A45B50C19AA7674A5B0B3B" xlink:type="arc" />
    <link:label id="lab_us-gaap_ProductOrServiceAxis_ED6FD3B75767D5730511A7674A5BB91B_terseLabel_en-US" xlink:label="lab_us-gaap_ProductOrServiceAxis_ED6FD3B75767D5730511A7674A5BB91B" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Products and Services [Axis]</link:label>
    <link:label id="lab_us-gaap_ProductOrServiceAxis_ED6FD3B75767D5730511A7674A5BB91B_label_en-US" xlink:label="lab_us-gaap_ProductOrServiceAxis_ED6FD3B75767D5730511A7674A5BB91B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Products and Services [Axis]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ProductOrServiceAxis" xlink:label="loc_us-gaap_ProductOrServiceAxis_ED6FD3B75767D5730511A7674A5BB91B" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ProductOrServiceAxis_ED6FD3B75767D5730511A7674A5BB91B" xlink:to="lab_us-gaap_ProductOrServiceAxis_ED6FD3B75767D5730511A7674A5BB91B" xlink:type="arc" />
    <link:label id="lab_us-gaap_ProductsAndServicesDomain_D3EE0162BA5130DB2B10A7674A5B5CD8_terseLabel_en-US" xlink:label="lab_us-gaap_ProductsAndServicesDomain_D3EE0162BA5130DB2B10A7674A5B5CD8" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Products and Services [Domain]</link:label>
    <link:label id="lab_us-gaap_ProductsAndServicesDomain_D3EE0162BA5130DB2B10A7674A5B5CD8_label_en-US" xlink:label="lab_us-gaap_ProductsAndServicesDomain_D3EE0162BA5130DB2B10A7674A5B5CD8" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Products and Services [Domain]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ProductsAndServicesDomain" xlink:label="loc_us-gaap_ProductsAndServicesDomain_D3EE0162BA5130DB2B10A7674A5B5CD8" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ProductsAndServicesDomain_D3EE0162BA5130DB2B10A7674A5B5CD8" xlink:to="lab_us-gaap_ProductsAndServicesDomain_D3EE0162BA5130DB2B10A7674A5B5CD8" xlink:type="arc" />
    <link:label id="lab_atvi_AggregatePlatformMember_EFFE4B0584221F134B47A7674A5B213D_terseLabel_en-US" xlink:label="lab_atvi_AggregatePlatformMember_EFFE4B0584221F134B47A7674A5B213D" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Total platform</link:label>
    <link:label id="lab_atvi_AggregatePlatformMember_EFFE4B0584221F134B47A7674A5B213D_label_en-US" xlink:label="lab_atvi_AggregatePlatformMember_EFFE4B0584221F134B47A7674A5B213D" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Aggregate Platform [Member]</link:label>
    <link:label id="lab_atvi_AggregatePlatformMember_EFFE4B0584221F134B47A7674A5B213D_documentation_en-US" xlink:label="lab_atvi_AggregatePlatformMember_EFFE4B0584221F134B47A7674A5B213D" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Represents the total of all platforms.</link:label>
    <link:loc xlink:href="atvi-20150930.xsd#atvi_AggregatePlatformMember" xlink:label="loc_atvi_AggregatePlatformMember_EFFE4B0584221F134B47A7674A5B213D" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_atvi_AggregatePlatformMember_EFFE4B0584221F134B47A7674A5B213D" xlink:to="lab_atvi_AggregatePlatformMember_EFFE4B0584221F134B47A7674A5B213D" xlink:type="arc" />
    <link:label id="lab_atvi_ConsoleMember_1A0743E4700F2BAC3EDAA7674A5BFAC5_terseLabel_en-US" xlink:label="lab_atvi_ConsoleMember_1A0743E4700F2BAC3EDAA7674A5BFAC5" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Console</link:label>
    <link:label id="lab_atvi_ConsoleMember_1A0743E4700F2BAC3EDAA7674A5BFAC5_label_en-US" xlink:label="lab_atvi_ConsoleMember_1A0743E4700F2BAC3EDAA7674A5BFAC5" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Console [Member]</link:label>
    <link:label id="lab_atvi_ConsoleMember_1A0743E4700F2BAC3EDAA7674A5BFAC5_documentation_en-US" xlink:label="lab_atvi_ConsoleMember_1A0743E4700F2BAC3EDAA7674A5BFAC5" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Represents the total of consoles which includes the Sony PS4 and PS3, the Microsoft Xbox One and Xbox 360, and the Nintendo Wii U and Wii.</link:label>
    <link:loc xlink:href="atvi-20150930.xsd#atvi_ConsoleMember" xlink:label="loc_atvi_ConsoleMember_1A0743E4700F2BAC3EDAA7674A5BFAC5" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_atvi_ConsoleMember_1A0743E4700F2BAC3EDAA7674A5BFAC5" xlink:to="lab_atvi_ConsoleMember_1A0743E4700F2BAC3EDAA7674A5BFAC5" xlink:type="arc" />
    <link:label id="lab_atvi_OnlineMember_2126CA9A54115945F02FA7674A5C7794_terseLabel_en-US" xlink:label="lab_atvi_OnlineMember_2126CA9A54115945F02FA7674A5C7794" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Online</link:label>
    <link:label id="lab_atvi_OnlineMember_2126CA9A54115945F02FA7674A5C7794_label_en-US" xlink:label="lab_atvi_OnlineMember_2126CA9A54115945F02FA7674A5C7794" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Online [Member]</link:label>
    <link:label id="lab_atvi_OnlineMember_2126CA9A54115945F02FA7674A5C7794_documentation_en-US" xlink:label="lab_atvi_OnlineMember_2126CA9A54115945F02FA7674A5C7794" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">The subscription-based massively multi-player online role-playing game platform.</link:label>
    <link:loc xlink:href="atvi-20150930.xsd#atvi_OnlineMember" xlink:label="loc_atvi_OnlineMember_2126CA9A54115945F02FA7674A5C7794" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_atvi_OnlineMember_2126CA9A54115945F02FA7674A5C7794" xlink:to="lab_atvi_OnlineMember_2126CA9A54115945F02FA7674A5C7794" xlink:type="arc" />
    <link:label id="lab_atvi_PCMember_EE370450EF2B1E990623A7674A5CCA1C_terseLabel_en-US" xlink:label="lab_atvi_PCMember_EE370450EF2B1E990623A7674A5CCA1C" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">PC</link:label>
    <link:label id="lab_atvi_PCMember_EE370450EF2B1E990623A7674A5CCA1C_label_en-US" xlink:label="lab_atvi_PCMember_EE370450EF2B1E990623A7674A5CCA1C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">PC [Member]</link:label>
    <link:label id="lab_atvi_PCMember_EE370450EF2B1E990623A7674A5CCA1C_documentation_en-US" xlink:label="lab_atvi_PCMember_EE370450EF2B1E990623A7674A5CCA1C" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">The personal computer platform.</link:label>
    <link:loc xlink:href="atvi-20150930.xsd#atvi_PCMember" xlink:label="loc_atvi_PCMember_EE370450EF2B1E990623A7674A5CCA1C" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_atvi_PCMember_EE370450EF2B1E990623A7674A5CCA1C" xlink:to="lab_atvi_PCMember_EE370450EF2B1E990623A7674A5CCA1C" xlink:type="arc" />
    <link:label id="lab_atvi_OtherPlatformMember_032D0796DE154B88FC97A7674A5C7D35_terseLabel_en-US" xlink:label="lab_atvi_OtherPlatformMember_032D0796DE154B88FC97A7674A5C7D35" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Mobile and Other</link:label>
    <link:label id="lab_atvi_OtherPlatformMember_032D0796DE154B88FC97A7674A5C7D35_label_en-US" xlink:label="lab_atvi_OtherPlatformMember_032D0796DE154B88FC97A7674A5C7D35" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Other [Member]</link:label>
    <link:label id="lab_atvi_OtherPlatformMember_032D0796DE154B88FC97A7674A5C7D35_documentation_en-US" xlink:label="lab_atvi_OtherPlatformMember_032D0796DE154B88FC97A7674A5C7D35" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Revenues from handheld and mobile devices, as well as non-platform specific game related revenues such as standalone sales of toys and accessories products from the Skylanders franchise and other physical merchandise and accessories.</link:label>
    <link:loc xlink:href="atvi-20150930.xsd#atvi_OtherPlatformMember" xlink:label="loc_atvi_OtherPlatformMember_032D0796DE154B88FC97A7674A5C7D35" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_atvi_OtherPlatformMember_032D0796DE154B88FC97A7674A5C7D35" xlink:to="lab_atvi_OtherPlatformMember_032D0796DE154B88FC97A7674A5C7D35" xlink:type="arc" />
    <link:label id="lab_us-gaap_SegmentReportingInformationLineItems_1C86B5B008CA79D9CF46A7674A5CB8F5_terseLabel_en-US" xlink:label="lab_us-gaap_SegmentReportingInformationLineItems_1C86B5B008CA79D9CF46A7674A5CB8F5" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Segment Reporting Information [Line Items]</link:label>
    <link:label id="lab_us-gaap_SegmentReportingInformationLineItems_1C86B5B008CA79D9CF46A7674A5CB8F5_label_en-US" xlink:label="lab_us-gaap_SegmentReportingInformationLineItems_1C86B5B008CA79D9CF46A7674A5CB8F5" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Segment Reporting Information [Line Items]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_SegmentReportingInformationLineItems" xlink:label="loc_us-gaap_SegmentReportingInformationLineItems_1C86B5B008CA79D9CF46A7674A5CB8F5" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_SegmentReportingInformationLineItems_1C86B5B008CA79D9CF46A7674A5CB8F5" xlink:to="lab_us-gaap_SegmentReportingInformationLineItems_1C86B5B008CA79D9CF46A7674A5CB8F5" xlink:type="arc" />
    <link:label id="lab_us-gaap_Revenues_1220A9B97A6E50009AE5A7674A5C6CF5_terseLabel_en-US" xlink:label="lab_us-gaap_Revenues_1220A9B97A6E50009AE5A7674A5C6CF5" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Net revenues</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_Revenues" xlink:label="loc_us-gaap_Revenues_1220A9B97A6E50009AE5A7674A5C6CF5" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_Revenues_1220A9B97A6E50009AE5A7674A5C6CF5" xlink:to="lab_us-gaap_Revenues_1220A9B97A6E50009AE5A7674A5C6CF5" xlink:type="arc" />
    <link:label id="lab_us-gaap_OperatingIncomeLoss_F5339DD91ECD1BEE50A4A7674A5C441B_terseLabel_en-US" xlink:label="lab_us-gaap_OperatingIncomeLoss_F5339DD91ECD1BEE50A4A7674A5C441B" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Income from operations</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_OperatingIncomeLoss" xlink:label="loc_us-gaap_OperatingIncomeLoss_F5339DD91ECD1BEE50A4A7674A5C441B" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OperatingIncomeLoss_F5339DD91ECD1BEE50A4A7674A5C441B" xlink:to="lab_us-gaap_OperatingIncomeLoss_F5339DD91ECD1BEE50A4A7674A5C441B" xlink:type="arc" />
    <link:label id="lab_atvi_DeferralOfNetRevenuesAndRelatedCostOfSalesRevenueImpact_13B0F1A0D5000EFA12B5A7674A5C8EE7_terseLabel_en-US" xlink:label="lab_atvi_DeferralOfNetRevenuesAndRelatedCostOfSalesRevenueImpact_13B0F1A0D5000EFA12B5A7674A5C8EE7" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Net effect from changes in the deferral of net revenues</link:label>
    <link:label id="lab_atvi_DeferralOfNetRevenuesAndRelatedCostOfSalesRevenueImpact_13B0F1A0D5000EFA12B5A7674A5C8EE7_label_en-US" xlink:label="lab_atvi_DeferralOfNetRevenuesAndRelatedCostOfSalesRevenueImpact_13B0F1A0D5000EFA12B5A7674A5C8EE7" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Deferral of Net Revenues and Related Cost of Sales Revenue Impact</link:label>
    <link:label id="lab_atvi_DeferralOfNetRevenuesAndRelatedCostOfSalesRevenueImpact_13B0F1A0D5000EFA12B5A7674A5C8EE7_documentation_en-US" xlink:label="lab_atvi_DeferralOfNetRevenuesAndRelatedCostOfSalesRevenueImpact_13B0F1A0D5000EFA12B5A7674A5C8EE7" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Impact of the net effect from the deferral of net revenues in reconciling total segment net revenues to consolidated net revenues.</link:label>
    <link:loc xlink:href="atvi-20150930.xsd#atvi_DeferralOfNetRevenuesAndRelatedCostOfSalesRevenueImpact" xlink:label="loc_atvi_DeferralOfNetRevenuesAndRelatedCostOfSalesRevenueImpact_13B0F1A0D5000EFA12B5A7674A5C8EE7" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_atvi_DeferralOfNetRevenuesAndRelatedCostOfSalesRevenueImpact_13B0F1A0D5000EFA12B5A7674A5C8EE7" xlink:to="lab_atvi_DeferralOfNetRevenuesAndRelatedCostOfSalesRevenueImpact_13B0F1A0D5000EFA12B5A7674A5C8EE7" xlink:type="arc" />
    <link:label id="lab_atvi_DeferralOfNetRevenuesAndRelatedCostOfSalesOperatingIncomeImpact_4ADEDBE962ED59081D9DA7674A5C61B1_terseLabel_en-US" xlink:label="lab_atvi_DeferralOfNetRevenuesAndRelatedCostOfSalesOperatingIncomeImpact_4ADEDBE962ED59081D9DA7674A5C61B1" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Net effect from changes in the deferral of net revenues and related cost of sales</link:label>
    <link:label id="lab_atvi_DeferralOfNetRevenuesAndRelatedCostOfSalesOperatingIncomeImpact_4ADEDBE962ED59081D9DA7674A5C61B1_label_en-US" xlink:label="lab_atvi_DeferralOfNetRevenuesAndRelatedCostOfSalesOperatingIncomeImpact_4ADEDBE962ED59081D9DA7674A5C61B1" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Deferral of Net Revenues and Related Cost of Sales Operating Income Impact</link:label>
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    <link:loc xlink:href="atvi-20150930.xsd#atvi_DeferralOfNetRevenuesAndRelatedCostOfSalesOperatingIncomeImpact" xlink:label="loc_atvi_DeferralOfNetRevenuesAndRelatedCostOfSalesOperatingIncomeImpact_4ADEDBE962ED59081D9DA7674A5C61B1" xlink:type="locator" />
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    <link:label id="lab_us-gaap_AllocatedShareBasedCompensationExpense_BE330B1E863E7BA0F42FA7674A5D05CC_negatedLabel_en-US" xlink:label="lab_us-gaap_AllocatedShareBasedCompensationExpense_BE330B1E863E7BA0F42FA7674A5D05CC" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Stock-based compensation expense</link:label>
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    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_AllocatedShareBasedCompensationExpense" xlink:label="loc_us-gaap_AllocatedShareBasedCompensationExpense_BE330B1E863E7BA0F42FA7674A5D05CC" xlink:type="locator" />
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    <link:label id="lab_us-gaap_AmortizationOfIntangibleAssets_8E7743C14742E4935FE6A7674A5D0171_negatedLabel_en-US" xlink:label="lab_us-gaap_AmortizationOfIntangibleAssets_8E7743C14742E4935FE6A7674A5D0171" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Amortization of intangible assets</link:label>
    <link:label id="lab_us-gaap_AmortizationOfIntangibleAssets_8E7743C14742E4935FE6A7674A5D0171_label_en-US" xlink:label="lab_us-gaap_AmortizationOfIntangibleAssets_8E7743C14742E4935FE6A7674A5D0171" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Amortization of Intangible Assets</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_AmortizationOfIntangibleAssets" xlink:label="loc_us-gaap_AmortizationOfIntangibleAssets_8E7743C14742E4935FE6A7674A5D0171" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AmortizationOfIntangibleAssets_8E7743C14742E4935FE6A7674A5D0171" xlink:to="lab_us-gaap_AmortizationOfIntangibleAssets_8E7743C14742E4935FE6A7674A5D0171" xlink:type="arc" />
    <link:label id="lab_atvi_FeesAndOtherExpensesRelatedToThePurchaseTransactionAndRelatedDebtFinancings_D06B733AEEA157633242A7674A5D2306_negatedTerseLabel_en-US" xlink:label="lab_atvi_FeesAndOtherExpensesRelatedToThePurchaseTransactionAndRelatedDebtFinancings_D06B733AEEA157633242A7674A5D2306" xlink:role="http://www.xbrl.org/2009/role/negatedTerseLabel" xlink:type="resource" xml:lang="en-US">Fees and other expenses related to the Purchase Transaction and related debt financings</link:label>
    <link:label id="lab_atvi_FeesAndOtherExpensesRelatedToThePurchaseTransactionAndRelatedDebtFinancings_D06B733AEEA157633242A7674A5D2306_label_en-US" xlink:label="lab_atvi_FeesAndOtherExpensesRelatedToThePurchaseTransactionAndRelatedDebtFinancings_D06B733AEEA157633242A7674A5D2306" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Fees and Other Expenses Related to the Purchase Transaction and Related Debt Financings</link:label>
    <link:label id="lab_atvi_FeesAndOtherExpensesRelatedToThePurchaseTransactionAndRelatedDebtFinancings_D06B733AEEA157633242A7674A5D2306_documentation_en-US" xlink:label="lab_atvi_FeesAndOtherExpensesRelatedToThePurchaseTransactionAndRelatedDebtFinancings_D06B733AEEA157633242A7674A5D2306" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Impact of fees and other expenses related to the Purchase Transaction and related debt financings.</link:label>
    <link:loc xlink:href="atvi-20150930.xsd#atvi_FeesAndOtherExpensesRelatedToThePurchaseTransactionAndRelatedDebtFinancings" xlink:label="loc_atvi_FeesAndOtherExpensesRelatedToThePurchaseTransactionAndRelatedDebtFinancings_D06B733AEEA157633242A7674A5D2306" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_atvi_FeesAndOtherExpensesRelatedToThePurchaseTransactionAndRelatedDebtFinancings_D06B733AEEA157633242A7674A5D2306" xlink:to="lab_atvi_FeesAndOtherExpensesRelatedToThePurchaseTransactionAndRelatedDebtFinancings_D06B733AEEA157633242A7674A5D2306" xlink:type="arc" />
    <link:label id="lab_us-gaap_ConcentrationRiskPercentage1_61740700CF423573790CA7674A5D9F5D_terseLabel_en-US" xlink:label="lab_us-gaap_ConcentrationRiskPercentage1_61740700CF423573790CA7674A5D9F5D" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Revenues as a percentage of consolidated net revenues</link:label>
    <link:label id="lab_us-gaap_ConcentrationRiskPercentage1_61740700CF423573790CA7674A5D9F5D_label_en-US" xlink:label="lab_us-gaap_ConcentrationRiskPercentage1_61740700CF423573790CA7674A5D9F5D" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Concentration Risk, Percentage</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ConcentrationRiskPercentage1" xlink:label="loc_us-gaap_ConcentrationRiskPercentage1_61740700CF423573790CA7674A5D9F5D" xlink:type="locator" />
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    <link:label id="lab_us-gaap_PropertyPlantAndEquipmentNet_A44EFA833C983311C8CDA7674A5DC148_verboseLabel_en-US" xlink:label="lab_us-gaap_PropertyPlantAndEquipmentNet_A44EFA833C983311C8CDA7674A5DC148" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Long-lived assets</link:label>
    <link:label id="lab_us-gaap_PropertyPlantAndEquipmentNet_A44EFA833C983311C8CDA7674A5DC148_label_en-US" xlink:label="lab_us-gaap_PropertyPlantAndEquipmentNet_A44EFA833C983311C8CDA7674A5DC148" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Property, Plant and Equipment, Net</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_PropertyPlantAndEquipmentNet" xlink:label="loc_us-gaap_PropertyPlantAndEquipmentNet_A44EFA833C983311C8CDA7674A5DC148" xlink:type="locator" />
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    <link:label id="lab_atvi_IncomeTaxesTable_EE17A027E8BA531B1B7AABB16C4727A3_terseLabel_en-US" xlink:label="lab_atvi_IncomeTaxesTable_EE17A027E8BA531B1B7AABB16C4727A3" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Income Taxes [Table]</link:label>
    <link:label id="lab_atvi_IncomeTaxesTable_EE17A027E8BA531B1B7AABB16C4727A3_label_en-US" xlink:label="lab_atvi_IncomeTaxesTable_EE17A027E8BA531B1B7AABB16C4727A3" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Income Taxes [Table]</link:label>
    <link:label id="lab_atvi_IncomeTaxesTable_EE17A027E8BA531B1B7AABB16C4727A3_documentation_en-US" xlink:label="lab_atvi_IncomeTaxesTable_EE17A027E8BA531B1B7AABB16C4727A3" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Summarization of various income tax disclosures.</link:label>
    <link:loc xlink:href="atvi-20150930.xsd#atvi_IncomeTaxesTable" xlink:label="loc_atvi_IncomeTaxesTable_EE17A027E8BA531B1B7AABB16C4727A3" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_atvi_IncomeTaxesTable_EE17A027E8BA531B1B7AABB16C4727A3" xlink:to="lab_atvi_IncomeTaxesTable_EE17A027E8BA531B1B7AABB16C4727A3" xlink:type="arc" />
    <link:label id="lab_us-gaap_StatementScenarioAxis_99655E99106137AA85B8ABB16C48660C_terseLabel_en-US" xlink:label="lab_us-gaap_StatementScenarioAxis_99655E99106137AA85B8ABB16C48660C" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Scenario [Axis]</link:label>
    <link:label id="lab_us-gaap_StatementScenarioAxis_99655E99106137AA85B8ABB16C48660C_label_en-US" xlink:label="lab_us-gaap_StatementScenarioAxis_99655E99106137AA85B8ABB16C48660C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Scenario [Axis]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_StatementScenarioAxis" xlink:label="loc_us-gaap_StatementScenarioAxis_99655E99106137AA85B8ABB16C48660C" xlink:type="locator" />
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    <link:label id="lab_us-gaap_ScenarioUnspecifiedDomain_3A1DBEFCEC99ABAC4800ABB16C48FE13_terseLabel_en-US" xlink:label="lab_us-gaap_ScenarioUnspecifiedDomain_3A1DBEFCEC99ABAC4800ABB16C48FE13" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Scenario, Unspecified [Domain]</link:label>
    <link:label id="lab_us-gaap_ScenarioUnspecifiedDomain_3A1DBEFCEC99ABAC4800ABB16C48FE13_label_en-US" xlink:label="lab_us-gaap_ScenarioUnspecifiedDomain_3A1DBEFCEC99ABAC4800ABB16C48FE13" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Scenario, Unspecified [Domain]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ScenarioUnspecifiedDomain" xlink:label="loc_us-gaap_ScenarioUnspecifiedDomain_3A1DBEFCEC99ABAC4800ABB16C48FE13" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ScenarioUnspecifiedDomain_3A1DBEFCEC99ABAC4800ABB16C48FE13" xlink:to="lab_us-gaap_ScenarioUnspecifiedDomain_3A1DBEFCEC99ABAC4800ABB16C48FE13" xlink:type="arc" />
    <link:label id="lab_atvi_ExpectedMember_25085853789106E3CE6AABB16C4823BA_terseLabel_en-US" xlink:label="lab_atvi_ExpectedMember_25085853789106E3CE6AABB16C4823BA" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Expected</link:label>
    <link:label id="lab_atvi_ExpectedMember_25085853789106E3CE6AABB16C4823BA_label_en-US" xlink:label="lab_atvi_ExpectedMember_25085853789106E3CE6AABB16C4823BA" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Expected [Member]</link:label>
    <link:label id="lab_atvi_ExpectedMember_25085853789106E3CE6AABB16C4823BA_documentation_en-US" xlink:label="lab_atvi_ExpectedMember_25085853789106E3CE6AABB16C4823BA" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">The expected scenario member.</link:label>
    <link:loc xlink:href="atvi-20150930.xsd#atvi_ExpectedMember" xlink:label="loc_atvi_ExpectedMember_25085853789106E3CE6AABB16C4823BA" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_atvi_ExpectedMember_25085853789106E3CE6AABB16C4823BA" xlink:to="lab_atvi_ExpectedMember_25085853789106E3CE6AABB16C4823BA" xlink:type="arc" />
    <link:label id="lab_atvi_NetOperatingLossAllocationAxis_7BBB993B6C492C54076AABB16C488EF0_terseLabel_en-US" xlink:label="lab_atvi_NetOperatingLossAllocationAxis_7BBB993B6C492C54076AABB16C488EF0" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Net Operating Loss Allocation [Axis]</link:label>
    <link:label id="lab_atvi_NetOperatingLossAllocationAxis_7BBB993B6C492C54076AABB16C488EF0_label_en-US" xlink:label="lab_atvi_NetOperatingLossAllocationAxis_7BBB993B6C492C54076AABB16C488EF0" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Net Operating Loss Allocation [Axis]</link:label>
    <link:label id="lab_atvi_NetOperatingLossAllocationAxis_7BBB993B6C492C54076AABB16C488EF0_documentation_en-US" xlink:label="lab_atvi_NetOperatingLossAllocationAxis_7BBB993B6C492C54076AABB16C488EF0" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Axis of net operating loss allocation.</link:label>
    <link:loc xlink:href="atvi-20150930.xsd#atvi_NetOperatingLossAllocationAxis" xlink:label="loc_atvi_NetOperatingLossAllocationAxis_7BBB993B6C492C54076AABB16C488EF0" xlink:type="locator" />
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    <link:label id="lab_atvi_NOLAllocationDomain_822D62E637BB512B4476ABB16C484F16_terseLabel_en-US" xlink:label="lab_atvi_NOLAllocationDomain_822D62E637BB512B4476ABB16C484F16" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">NOL Allocation [Domain]</link:label>
    <link:label id="lab_atvi_NOLAllocationDomain_822D62E637BB512B4476ABB16C484F16_label_en-US" xlink:label="lab_atvi_NOLAllocationDomain_822D62E637BB512B4476ABB16C484F16" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">NOL Allocation [Domain]</link:label>
    <link:label id="lab_atvi_NOLAllocationDomain_822D62E637BB512B4476ABB16C484F16_documentation_en-US" xlink:label="lab_atvi_NOLAllocationDomain_822D62E637BB512B4476ABB16C484F16" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Types of net operating loss.</link:label>
    <link:loc xlink:href="atvi-20150930.xsd#atvi_NOLAllocationDomain" xlink:label="loc_atvi_NOLAllocationDomain_822D62E637BB512B4476ABB16C484F16" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_atvi_NOLAllocationDomain_822D62E637BB512B4476ABB16C484F16" xlink:to="lab_atvi_NOLAllocationDomain_822D62E637BB512B4476ABB16C484F16" xlink:type="arc" />
    <link:label id="lab_atvi_NewVHMember_1A4978A8B4E559F41F1AABB16C487976_terseLabel_en-US" xlink:label="lab_atvi_NewVHMember_1A4978A8B4E559F41F1AABB16C487976" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">New VH</link:label>
    <link:label id="lab_atvi_NewVHMember_1A4978A8B4E559F41F1AABB16C487976_label_en-US" xlink:label="lab_atvi_NewVHMember_1A4978A8B4E559F41F1AABB16C487976" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">New VH [Member]</link:label>
    <link:label id="lab_atvi_NewVHMember_1A4978A8B4E559F41F1AABB16C487976_documentation_en-US" xlink:label="lab_atvi_NewVHMember_1A4978A8B4E559F41F1AABB16C487976" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Represents the wholly-owned subsidiary of Vivendi that became the direct owner of the shares purchased as part of the Purchase Transaction.</link:label>
    <link:loc xlink:href="atvi-20150930.xsd#atvi_NewVHMember" xlink:label="loc_atvi_NewVHMember_1A4978A8B4E559F41F1AABB16C487976" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_atvi_NewVHMember_1A4978A8B4E559F41F1AABB16C487976" xlink:to="lab_atvi_NewVHMember_1A4978A8B4E559F41F1AABB16C487976" xlink:type="arc" />
    <link:label id="lab_atvi_IncomeTaxLineItems_DEAA298EC52CD287C962ABB16C485D6C_terseLabel_en-US" xlink:label="lab_atvi_IncomeTaxLineItems_DEAA298EC52CD287C962ABB16C485D6C" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Income Tax [Line Items]</link:label>
    <link:label id="lab_atvi_IncomeTaxLineItems_DEAA298EC52CD287C962ABB16C485D6C_label_en-US" xlink:label="lab_atvi_IncomeTaxLineItems_DEAA298EC52CD287C962ABB16C485D6C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Income Tax [Line Items]</link:label>
    <link:label id="lab_atvi_IncomeTaxLineItems_DEAA298EC52CD287C962ABB16C485D6C_documentation_en-US" xlink:label="lab_atvi_IncomeTaxLineItems_DEAA298EC52CD287C962ABB16C485D6C" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Line items for various income tax disclosures.</link:label>
    <link:loc xlink:href="atvi-20150930.xsd#atvi_IncomeTaxLineItems" xlink:label="loc_atvi_IncomeTaxLineItems_DEAA298EC52CD287C962ABB16C485D6C" xlink:type="locator" />
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    <link:label id="lab_us-gaap_OperatingLossCarryforwards_07634A6E8E6BF5B6C23BABB16C48B46B_terseLabel_en-US" xlink:label="lab_us-gaap_OperatingLossCarryforwards_07634A6E8E6BF5B6C23BABB16C48B46B" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Net Operating Loss Carryforwards</link:label>
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    <link:label id="lab_atvi_NOLIndemnificationAmount_BA38F8595541FDF36F10ABB16C483B06_terseLabel_en-US" xlink:label="lab_atvi_NOLIndemnificationAmount_BA38F8595541FDF36F10ABB16C483B06" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Net Operating Loss Carryforward Indemnification Amount Obtained</link:label>
    <link:label id="lab_atvi_NOLIndemnificationAmount_BA38F8595541FDF36F10ABB16C483B06_label_en-US" xlink:label="lab_atvi_NOLIndemnificationAmount_BA38F8595541FDF36F10ABB16C483B06" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">NOL Indemnification Amount</link:label>
    <link:label id="lab_atvi_NOLIndemnificationAmount_BA38F8595541FDF36F10ABB16C483B06_documentation_en-US" xlink:label="lab_atvi_NOLIndemnificationAmount_BA38F8595541FDF36F10ABB16C483B06" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">The maximum indemnification amount obtained, related to the potential nonexistence or the disallowance of claimed utilization of NOL carryforwards.</link:label>
    <link:loc xlink:href="atvi-20150930.xsd#atvi_NOLIndemnificationAmount" xlink:label="loc_atvi_NOLIndemnificationAmount_BA38F8595541FDF36F10ABB16C483B06" xlink:type="locator" />
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    <link:label id="lab_atvi_NetOperatingLossUtilized_C65103DDB70AFBE39B40ABB16C488009_terseLabel_en-US" xlink:label="lab_atvi_NetOperatingLossUtilized_C65103DDB70AFBE39B40ABB16C488009" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Net operating loss utilized - New VH NOL</link:label>
    <link:label id="lab_atvi_NetOperatingLossUtilized_C65103DDB70AFBE39B40ABB16C488009_label_en-US" xlink:label="lab_atvi_NetOperatingLossUtilized_C65103DDB70AFBE39B40ABB16C488009" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Net Operating Loss Utilized</link:label>
    <link:label id="lab_atvi_NetOperatingLossUtilized_C65103DDB70AFBE39B40ABB16C488009_documentation_en-US" xlink:label="lab_atvi_NetOperatingLossUtilized_C65103DDB70AFBE39B40ABB16C488009" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">This element represents the amount of the NOL utilized in the current period, as a result of NOLs assumed associated with the repurchase of stock.</link:label>
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    <link:label id="lab_atvi_TaxBenefitRelatedToRepurchaseOfStock_1CEA4491687E541E15A5ABB81E1FD1FB_documentation_en-US" xlink:label="lab_atvi_TaxBenefitRelatedToRepurchaseOfStock_1CEA4491687E541E15A5ABB81E1FD1FB" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Tax indemnity benefits associated with the repurchase of stock.</link:label>
    <link:loc xlink:href="atvi-20150930.xsd#atvi_TaxBenefitRelatedToRepurchaseOfStock" xlink:label="loc_atvi_TaxBenefitRelatedToRepurchaseOfStock_1CEA4491687E541E15A5ABB81E1FD1FB" xlink:type="locator" />
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    <link:label id="lab_atvi_ReturnToProvisionAdjustmentRelatedToRepurchasesOfStock_20772650FC32AB3AD308ABBCFEC11FCC_documentation_en-US" xlink:label="lab_atvi_ReturnToProvisionAdjustmentRelatedToRepurchasesOfStock_20772650FC32AB3AD308ABBCFEC11FCC" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Return to provision true up of tax indemnity benefits associated with the repurchase of stock.</link:label>
    <link:loc xlink:href="atvi-20150930.xsd#atvi_ReturnToProvisionAdjustmentRelatedToRepurchasesOfStock" xlink:label="loc_atvi_ReturnToProvisionAdjustmentRelatedToRepurchasesOfStock_20772650FC32AB3AD308ABBCFEC11FCC" xlink:type="locator" />
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    <link:label id="lab_atvi_AdjustmentsToTreasurySharesRelatedToRepurchasesOfStock_384632FE38206B3BA2D5ABB16C4808C0_documentation_en-US" xlink:label="lab_atvi_AdjustmentsToTreasurySharesRelatedToRepurchasesOfStock_384632FE38206B3BA2D5ABB16C4808C0" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Reduction to the value of treasury shares purchased, as a result of tax indemnity benefits associated with the repurchase of stock.</link:label>
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    <link:label id="lab_atvi_IndemnificationAssetRecordedInOtherAssets_E7366E6BD2688DA41CCBABB16C48A83A_terseLabel_en-US" xlink:label="lab_atvi_IndemnificationAssetRecordedInOtherAssets_E7366E6BD2688DA41CCBABB16C48A83A" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Indemnification asset recorded in other assets</link:label>
    <link:label id="lab_atvi_IndemnificationAssetRecordedInOtherAssets_E7366E6BD2688DA41CCBABB16C48A83A_label_en-US" xlink:label="lab_atvi_IndemnificationAssetRecordedInOtherAssets_E7366E6BD2688DA41CCBABB16C48A83A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Indemnification Asset Recorded In Other Assets</link:label>
    <link:label id="lab_atvi_IndemnificationAssetRecordedInOtherAssets_E7366E6BD2688DA41CCBABB16C48A83A_documentation_en-US" xlink:label="lab_atvi_IndemnificationAssetRecordedInOtherAssets_E7366E6BD2688DA41CCBABB16C48A83A" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Tax benefit related to the indemnification amount associated with the repurchase of stock recorded in Other Assets.</link:label>
    <link:loc xlink:href="atvi-20150930.xsd#atvi_IndemnificationAssetRecordedInOtherAssets" xlink:label="loc_atvi_IndemnificationAssetRecordedInOtherAssets_E7366E6BD2688DA41CCBABB16C48A83A" xlink:type="locator" />
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    <link:label id="lab_atvi_IndemnificationAssetRecordedInTreasuryStock_065613EC5A78BF6C98A1ABB16C483878_terseLabel_en-US" xlink:label="lab_atvi_IndemnificationAssetRecordedInTreasuryStock_065613EC5A78BF6C98A1ABB16C483878" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Indemnification asset recorded in treasury stock</link:label>
    <link:label id="lab_atvi_IndemnificationAssetRecordedInTreasuryStock_065613EC5A78BF6C98A1ABB16C483878_label_en-US" xlink:label="lab_atvi_IndemnificationAssetRecordedInTreasuryStock_065613EC5A78BF6C98A1ABB16C483878" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Indemnification Asset Recorded In Treasury Stock</link:label>
    <link:label id="lab_atvi_IndemnificationAssetRecordedInTreasuryStock_065613EC5A78BF6C98A1ABB16C483878_documentation_en-US" xlink:label="lab_atvi_IndemnificationAssetRecordedInTreasuryStock_065613EC5A78BF6C98A1ABB16C483878" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Tax benefit related to the indemnification amount associated with the repurchase of stock recorded as a reduction to the consideration paid for the shares repurchased in Treasury Stock.</link:label>
    <link:loc xlink:href="atvi-20150930.xsd#atvi_IndemnificationAssetRecordedInTreasuryStock" xlink:label="loc_atvi_IndemnificationAssetRecordedInTreasuryStock_065613EC5A78BF6C98A1ABB16C483878" xlink:type="locator" />
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    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_FiniteLivedIntangibleAssetsMajorClassNameDomain" xlink:label="loc_us-gaap_FiniteLivedIntangibleAssetsMajorClassNameDomain_8D1BB6FBF78DBC8E47B9A7674B494D3E" xlink:type="locator" />
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    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_IndefiniteLivedIntangibleAssetsExcludingGoodwill" xlink:label="loc_us-gaap_IndefiniteLivedIntangibleAssetsExcludingGoodwill_BAEE8AB000BCA0789BDBA7674B4A72DC" xlink:type="locator" />
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    <link:label id="lab_us-gaap_FiniteLivedIntangibleAssetsGross_3BDD85F3C6C085B49050A7674B4A0880_terseLabel_en-US" xlink:label="lab_us-gaap_FiniteLivedIntangibleAssetsGross_3BDD85F3C6C085B49050A7674B4A0880" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Gross carrying amount, definite-lived intangible assets</link:label>
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    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_RelatedPartyTransactionsByRelatedPartyAxis" xlink:label="loc_us-gaap_RelatedPartyTransactionsByRelatedPartyAxis_8B78BCAF336EA1EF57E6ABFD9503D0A5" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_RelatedPartyTransactionsByRelatedPartyAxis_8B78BCAF336EA1EF57E6ABFD9503D0A5" xlink:to="lab_us-gaap_RelatedPartyTransactionsByRelatedPartyAxis_8B78BCAF336EA1EF57E6ABFD9503D0A5" xlink:type="arc" />
    <link:label id="lab_us-gaap_RelatedPartyDomain_0591D716FA11BD93BC2AABFD950305F3_terseLabel_en-US" xlink:label="lab_us-gaap_RelatedPartyDomain_0591D716FA11BD93BC2AABFD950305F3" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Related Party [Domain]</link:label>
    <link:label id="lab_us-gaap_RelatedPartyDomain_0591D716FA11BD93BC2AABFD950305F3_label_en-US" xlink:label="lab_us-gaap_RelatedPartyDomain_0591D716FA11BD93BC2AABFD950305F3" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Related Party [Domain]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_RelatedPartyDomain" xlink:label="loc_us-gaap_RelatedPartyDomain_0591D716FA11BD93BC2AABFD950305F3" xlink:type="locator" />
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    <link:label id="lab_atvi_ActivisionBlizzardMember_C4F2D576773C3D801048ABFD9503037F_terseLabel_en-US" xlink:label="lab_atvi_ActivisionBlizzardMember_C4F2D576773C3D801048ABFD9503037F" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Activision Blizzard</link:label>
    <link:label id="lab_atvi_ActivisionBlizzardMember_C4F2D576773C3D801048ABFD9503037F_label_en-US" xlink:label="lab_atvi_ActivisionBlizzardMember_C4F2D576773C3D801048ABFD9503037F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Activision Blizzard [Member]</link:label>
    <link:label id="lab_atvi_ActivisionBlizzardMember_C4F2D576773C3D801048ABFD9503037F_documentation_en-US" xlink:label="lab_atvi_ActivisionBlizzardMember_C4F2D576773C3D801048ABFD9503037F" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Related Party - Activision Blizzard.</link:label>
    <link:loc xlink:href="atvi-20150930.xsd#atvi_ActivisionBlizzardMember" xlink:label="loc_atvi_ActivisionBlizzardMember_C4F2D576773C3D801048ABFD9503037F" xlink:type="locator" />
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    <link:label id="lab_atvi_PublicMember_AFD14C2E36E09A9E3347ABFD95038992_terseLabel_en-US" xlink:label="lab_atvi_PublicMember_AFD14C2E36E09A9E3347ABFD95038992" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Public</link:label>
    <link:label id="lab_atvi_PublicMember_AFD14C2E36E09A9E3347ABFD95038992_label_en-US" xlink:label="lab_atvi_PublicMember_AFD14C2E36E09A9E3347ABFD95038992" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Public [Member]</link:label>
    <link:label id="lab_atvi_PublicMember_AFD14C2E36E09A9E3347ABFD95038992_documentation_en-US" xlink:label="lab_atvi_PublicMember_AFD14C2E36E09A9E3347ABFD95038992" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Related Party - Public.</link:label>
    <link:loc xlink:href="atvi-20150930.xsd#atvi_PublicMember" xlink:label="loc_atvi_PublicMember_AFD14C2E36E09A9E3347ABFD95038992" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_atvi_PublicMember_AFD14C2E36E09A9E3347ABFD95038992" xlink:to="lab_atvi_PublicMember_AFD14C2E36E09A9E3347ABFD95038992" xlink:type="arc" />
    <link:label id="lab_atvi_VivendiMember_B1FE169E9C99A63C29EBABFD950311CD_terseLabel_en-US" xlink:label="lab_atvi_VivendiMember_B1FE169E9C99A63C29EBABFD950311CD" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Vivendi</link:label>
    <link:label id="lab_atvi_VivendiMember_B1FE169E9C99A63C29EBABFD950311CD_label_en-US" xlink:label="lab_atvi_VivendiMember_B1FE169E9C99A63C29EBABFD950311CD" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Vivendi [Member]</link:label>
    <link:label id="lab_atvi_VivendiMember_B1FE169E9C99A63C29EBABFD950311CD_documentation_en-US" xlink:label="lab_atvi_VivendiMember_B1FE169E9C99A63C29EBABFD950311CD" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Related Party - Vivendi.</link:label>
    <link:loc xlink:href="atvi-20150930.xsd#atvi_VivendiMember" xlink:label="loc_atvi_VivendiMember_B1FE169E9C99A63C29EBABFD950311CD" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_atvi_VivendiMember_B1FE169E9C99A63C29EBABFD950311CD" xlink:to="lab_atvi_VivendiMember_B1FE169E9C99A63C29EBABFD950311CD" xlink:type="arc" />
    <link:label id="lab_atvi_ASACMember_A686C342D2658B7B7215ABFD9503DF7F_terseLabel_en-US" xlink:label="lab_atvi_ASACMember_A686C342D2658B7B7215ABFD9503DF7F" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">ASAC</link:label>
    <link:label id="lab_atvi_ASACMember_A686C342D2658B7B7215ABFD9503DF7F_label_en-US" xlink:label="lab_atvi_ASACMember_A686C342D2658B7B7215ABFD9503DF7F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">ASAC [Member]</link:label>
    <link:label id="lab_atvi_ASACMember_A686C342D2658B7B7215ABFD9503DF7F_documentation_en-US" xlink:label="lab_atvi_ASACMember_A686C342D2658B7B7215ABFD9503DF7F" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Related Party - ASAC II LLC.</link:label>
    <link:loc xlink:href="atvi-20150930.xsd#atvi_ASACMember" xlink:label="loc_atvi_ASACMember_A686C342D2658B7B7215ABFD9503DF7F" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_atvi_ASACMember_A686C342D2658B7B7215ABFD9503DF7F" xlink:to="lab_atvi_ASACMember_A686C342D2658B7B7215ABFD9503DF7F" xlink:type="arc" />
    <link:label id="lab_atvi_StockPurchaseAgreementLineItems_CFE8DC25A7DCEF90D836ABFD9503E84F_terseLabel_en-US" xlink:label="lab_atvi_StockPurchaseAgreementLineItems_CFE8DC25A7DCEF90D836ABFD9503E84F" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Stock Purchase Agreement [Line Items]</link:label>
    <link:label id="lab_atvi_StockPurchaseAgreementLineItems_CFE8DC25A7DCEF90D836ABFD9503E84F_label_en-US" xlink:label="lab_atvi_StockPurchaseAgreementLineItems_CFE8DC25A7DCEF90D836ABFD9503E84F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Stock Purchase Agreement [Line Items]</link:label>
    <link:label id="lab_atvi_StockPurchaseAgreementLineItems_CFE8DC25A7DCEF90D836ABFD9503E84F_documentation_en-US" xlink:label="lab_atvi_StockPurchaseAgreementLineItems_CFE8DC25A7DCEF90D836ABFD9503E84F" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Line items related to a stock purchase agreement between the Company and a specific shareholder.</link:label>
    <link:loc xlink:href="atvi-20150930.xsd#atvi_StockPurchaseAgreementLineItems" xlink:label="loc_atvi_StockPurchaseAgreementLineItems_CFE8DC25A7DCEF90D836ABFD9503E84F" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_atvi_StockPurchaseAgreementLineItems_CFE8DC25A7DCEF90D836ABFD9503E84F" xlink:to="lab_atvi_StockPurchaseAgreementLineItems_CFE8DC25A7DCEF90D836ABFD9503E84F" xlink:type="arc" />
    <link:label id="lab_atvi_TreasuryStockValueAcquiredPricePerShare_46404E522CF54693ED3AABFD9503F89F_terseLabel_en-US" xlink:label="lab_atvi_TreasuryStockValueAcquiredPricePerShare_46404E522CF54693ED3AABFD9503F89F" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Cost of common stock repurchased under the stock repurchase program (in dollars per share)</link:label>
    <link:label id="lab_atvi_TreasuryStockValueAcquiredPricePerShare_46404E522CF54693ED3AABFD9503F89F_label_en-US" xlink:label="lab_atvi_TreasuryStockValueAcquiredPricePerShare_46404E522CF54693ED3AABFD9503F89F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Treasury Stock Value Acquired Price Per Share</link:label>
    <link:label id="lab_atvi_TreasuryStockValueAcquiredPricePerShare_46404E522CF54693ED3AABFD9503F89F_documentation_en-US" xlink:label="lab_atvi_TreasuryStockValueAcquiredPricePerShare_46404E522CF54693ED3AABFD9503F89F" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">The price per share of stock that were repurchased.</link:label>
    <link:loc xlink:href="atvi-20150930.xsd#atvi_TreasuryStockValueAcquiredPricePerShare" xlink:label="loc_atvi_TreasuryStockValueAcquiredPricePerShare_46404E522CF54693ED3AABFD9503F89F" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_atvi_TreasuryStockValueAcquiredPricePerShare_46404E522CF54693ED3AABFD9503F89F" xlink:to="lab_atvi_TreasuryStockValueAcquiredPricePerShare_46404E522CF54693ED3AABFD9503F89F" xlink:type="arc" />
    <link:label id="lab_atvi_StockPurchasedByRelatedPartyShares_ED04806488BA5C16224DABFD950302F5_terseLabel_en-US" xlink:label="lab_atvi_StockPurchasedByRelatedPartyShares_ED04806488BA5C16224DABFD950302F5" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Stock purchased by ASAC, shares</link:label>
    <link:label id="lab_atvi_StockPurchasedByRelatedPartyShares_ED04806488BA5C16224DABFD950302F5_label_en-US" xlink:label="lab_atvi_StockPurchasedByRelatedPartyShares_ED04806488BA5C16224DABFD950302F5" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Stock Purchased by Related Party Shares</link:label>
    <link:label id="lab_atvi_StockPurchasedByRelatedPartyShares_ED04806488BA5C16224DABFD950302F5_documentation_en-US" xlink:label="lab_atvi_StockPurchasedByRelatedPartyShares_ED04806488BA5C16224DABFD950302F5" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Number of shares that were purchased by a related party from other shareholders.</link:label>
    <link:loc xlink:href="atvi-20150930.xsd#atvi_StockPurchasedByRelatedPartyShares" xlink:label="loc_atvi_StockPurchasedByRelatedPartyShares_ED04806488BA5C16224DABFD950302F5" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_atvi_StockPurchasedByRelatedPartyShares_ED04806488BA5C16224DABFD950302F5" xlink:to="lab_atvi_StockPurchasedByRelatedPartyShares_ED04806488BA5C16224DABFD950302F5" xlink:type="arc" />
    <link:label id="lab_atvi_StockPurchasedByRelatedPartyValue_7AF4D79D9369FA2818DCABFD9503A292_terseLabel_en-US" xlink:label="lab_atvi_StockPurchasedByRelatedPartyValue_7AF4D79D9369FA2818DCABFD9503A292" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Stock purchased by ASAC, value</link:label>
    <link:label id="lab_atvi_StockPurchasedByRelatedPartyValue_7AF4D79D9369FA2818DCABFD9503A292_label_en-US" xlink:label="lab_atvi_StockPurchasedByRelatedPartyValue_7AF4D79D9369FA2818DCABFD9503A292" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Stock Purchased by Related Party Value</link:label>
    <link:label id="lab_atvi_StockPurchasedByRelatedPartyValue_7AF4D79D9369FA2818DCABFD9503A292_documentation_en-US" xlink:label="lab_atvi_StockPurchasedByRelatedPartyValue_7AF4D79D9369FA2818DCABFD9503A292" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Value of the shares that were purchased by a related party from other shareholders.</link:label>
    <link:loc xlink:href="atvi-20150930.xsd#atvi_StockPurchasedByRelatedPartyValue" xlink:label="loc_atvi_StockPurchasedByRelatedPartyValue_7AF4D79D9369FA2818DCABFD9503A292" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_atvi_StockPurchasedByRelatedPartyValue_7AF4D79D9369FA2818DCABFD9503A292" xlink:to="lab_atvi_StockPurchasedByRelatedPartyValue_7AF4D79D9369FA2818DCABFD9503A292" xlink:type="arc" />
    <link:label id="lab_atvi_StockPurchasedByRelatedPartyPricePerShare_D0862FB35E4409B7C6C4ABFD95031AC1_terseLabel_en-US" xlink:label="lab_atvi_StockPurchasedByRelatedPartyPricePerShare_D0862FB35E4409B7C6C4ABFD95031AC1" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Stock purchased by ASAC, (in dollars per share)</link:label>
    <link:label id="lab_atvi_StockPurchasedByRelatedPartyPricePerShare_D0862FB35E4409B7C6C4ABFD95031AC1_label_en-US" xlink:label="lab_atvi_StockPurchasedByRelatedPartyPricePerShare_D0862FB35E4409B7C6C4ABFD95031AC1" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Stock Purchased by Related Party Price Per Share</link:label>
    <link:label id="lab_atvi_StockPurchasedByRelatedPartyPricePerShare_D0862FB35E4409B7C6C4ABFD95031AC1_documentation_en-US" xlink:label="lab_atvi_StockPurchasedByRelatedPartyPricePerShare_D0862FB35E4409B7C6C4ABFD95031AC1" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">The price per share of shares that were purchased by a related party from other shareholders.</link:label>
    <link:loc xlink:href="atvi-20150930.xsd#atvi_StockPurchasedByRelatedPartyPricePerShare" xlink:label="loc_atvi_StockPurchasedByRelatedPartyPricePerShare_D0862FB35E4409B7C6C4ABFD95031AC1" xlink:type="locator" />
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    <link:label id="lab_atvi_StockSoldByShareholderShares_20A8AA4A2CDAABCDDD7DABFD95036F6C_terseLabel_en-US" xlink:label="lab_atvi_StockSoldByShareholderShares_20A8AA4A2CDAABCDDD7DABFD95036F6C" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Stock sold by Vivendi, shares</link:label>
    <link:label id="lab_atvi_StockSoldByShareholderShares_20A8AA4A2CDAABCDDD7DABFD95036F6C_label_en-US" xlink:label="lab_atvi_StockSoldByShareholderShares_20A8AA4A2CDAABCDDD7DABFD95036F6C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Stock Sold By Shareholder Shares</link:label>
    <link:label id="lab_atvi_StockSoldByShareholderShares_20A8AA4A2CDAABCDDD7DABFD95036F6C_documentation_en-US" xlink:label="lab_atvi_StockSoldByShareholderShares_20A8AA4A2CDAABCDDD7DABFD95036F6C" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Shares sold by a specific shareholder.</link:label>
    <link:loc xlink:href="atvi-20150930.xsd#atvi_StockSoldByShareholderShares" xlink:label="loc_atvi_StockSoldByShareholderShares_20A8AA4A2CDAABCDDD7DABFD95036F6C" xlink:type="locator" />
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    <link:label id="lab_atvi_StockSoldByShareholderPercent_6168FE39DF729E1972C5ABFD9504C2AA_terseLabel_en-US" xlink:label="lab_atvi_StockSoldByShareholderPercent_6168FE39DF729E1972C5ABFD9504C2AA" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Stock sold by Vivendi, percent of holdings</link:label>
    <link:label id="lab_atvi_StockSoldByShareholderPercent_6168FE39DF729E1972C5ABFD9504C2AA_label_en-US" xlink:label="lab_atvi_StockSoldByShareholderPercent_6168FE39DF729E1972C5ABFD9504C2AA" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Stock Sold By Shareholder Percent</link:label>
    <link:label id="lab_atvi_StockSoldByShareholderPercent_6168FE39DF729E1972C5ABFD9504C2AA_documentation_en-US" xlink:label="lab_atvi_StockSoldByShareholderPercent_6168FE39DF729E1972C5ABFD9504C2AA" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">The percentage of shares sold by a specific shareholder of its then-current holdings.</link:label>
    <link:loc xlink:href="atvi-20150930.xsd#atvi_StockSoldByShareholderPercent" xlink:label="loc_atvi_StockSoldByShareholderPercent_6168FE39DF729E1972C5ABFD9504C2AA" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_atvi_StockSoldByShareholderPercent_6168FE39DF729E1972C5ABFD9504C2AA" xlink:to="lab_atvi_StockSoldByShareholderPercent_6168FE39DF729E1972C5ABFD9504C2AA" xlink:type="arc" />
    <link:label id="lab_atvi_StockSoldByShareholderValue_AD2A009DD94AA5F34256ABFD9504E548_terseLabel_en-US" xlink:label="lab_atvi_StockSoldByShareholderValue_AD2A009DD94AA5F34256ABFD9504E548" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Stock sold by Vivendi, value of proceeds</link:label>
    <link:label id="lab_atvi_StockSoldByShareholderValue_AD2A009DD94AA5F34256ABFD9504E548_label_en-US" xlink:label="lab_atvi_StockSoldByShareholderValue_AD2A009DD94AA5F34256ABFD9504E548" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Stock Sold By Shareholder Value</link:label>
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    <link:label id="lab_atvi_IntellectualPropertyLicensesNoncurrent_0C6751CA1B28406ACC13860C1178304D_terseLabel_en-US" xlink:label="lab_atvi_IntellectualPropertyLicensesNoncurrent_0C6751CA1B28406ACC13860C1178304D" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Intellectual property licenses</link:label>
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    <link:label id="lab_us-gaap_PropertyPlantAndEquipmentNet_ACC55B66C6F7A569062B860C1178A3CD_terseLabel_en-US" xlink:label="lab_us-gaap_PropertyPlantAndEquipmentNet_ACC55B66C6F7A569062B860C1178A3CD" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Property and equipment, net</link:label>
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