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    <link:label id="lab_us-gaap_FairValueInputsLevel1Member_5586A0115CEAB7F69073A885F8DC129F_terseLabel_en-US" xlink:label="lab_us-gaap_FairValueInputsLevel1Member_5586A0115CEAB7F69073A885F8DC129F" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Fair value measurements using quoted prices in active markets for identical assets (Level 1)</link:label>
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    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_USGovernmentCorporationsAndAgenciesSecuritiesMember" xlink:label="loc_us-gaap_USGovernmentCorporationsAndAgenciesSecuritiesMember_EB929551FACD802F6925A885F8DCFD76" xlink:type="locator" />
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    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_AssetsFairValueDisclosure" xlink:label="loc_us-gaap_AssetsFairValueDisclosure_7B79E31AA53AEDCE0A0AA885F8DC706C" xlink:type="locator" />
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    <link:label id="lab_us-gaap_TradeNamesMember_DAF212449103D370AC27A8BC6E401E8F_terseLabel_en-US" xlink:label="lab_us-gaap_TradeNamesMember_DAF212449103D370AC27A8BC6E401E8F" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Trade names</link:label>
    <link:label id="lab_us-gaap_TradeNamesMember_DAF212449103D370AC27A8BC6E401E8F_label_en-US" xlink:label="lab_us-gaap_TradeNamesMember_DAF212449103D370AC27A8BC6E401E8F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Trade Names [Member]</link:label>
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    <link:label id="lab_us-gaap_OtherIntangibleAssetsMember_363A9317E1CF00795F52A8BC6E410018_terseLabel_en-US" xlink:label="lab_us-gaap_OtherIntangibleAssetsMember_363A9317E1CF00795F52A8BC6E410018" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Other</link:label>
    <link:label id="lab_us-gaap_OtherIntangibleAssetsMember_363A9317E1CF00795F52A8BC6E410018_label_en-US" xlink:label="lab_us-gaap_OtherIntangibleAssetsMember_363A9317E1CF00795F52A8BC6E410018" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Other Intangible Assets [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_OtherIntangibleAssetsMember" xlink:label="loc_us-gaap_OtherIntangibleAssetsMember_363A9317E1CF00795F52A8BC6E410018" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OtherIntangibleAssetsMember_363A9317E1CF00795F52A8BC6E410018" xlink:to="lab_us-gaap_OtherIntangibleAssetsMember_363A9317E1CF00795F52A8BC6E410018" xlink:type="arc" />
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    <link:label id="lab_us-gaap_AcquiredFiniteLivedIntangibleAssetsLineItems_F311DDDDDC20CD64BB46A8BC6E42D520_label_en-US" xlink:label="lab_us-gaap_AcquiredFiniteLivedIntangibleAssetsLineItems_F311DDDDDC20CD64BB46A8BC6E42D520" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Acquired Finite-Lived Intangible Assets [Line Items]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_AcquiredFiniteLivedIntangibleAssetsLineItems" xlink:label="loc_us-gaap_AcquiredFiniteLivedIntangibleAssetsLineItems_F311DDDDDC20CD64BB46A8BC6E42D520" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AcquiredFiniteLivedIntangibleAssetsLineItems_F311DDDDDC20CD64BB46A8BC6E42D520" xlink:to="lab_us-gaap_AcquiredFiniteLivedIntangibleAssetsLineItems_F311DDDDDC20CD64BB46A8BC6E42D520" xlink:type="arc" />
    <link:label id="lab_us-gaap_FiniteLivedIntangibleAssetUsefulLife_F267B8129B7AA321AA05A8BC6E42DA71_terseLabel_en-US" xlink:label="lab_us-gaap_FiniteLivedIntangibleAssetUsefulLife_F267B8129B7AA321AA05A8BC6E42DA71" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Estimated useful life</link:label>
    <link:label id="lab_us-gaap_FiniteLivedIntangibleAssetUsefulLife_F267B8129B7AA321AA05A8BC6E42DA71_label_en-US" xlink:label="lab_us-gaap_FiniteLivedIntangibleAssetUsefulLife_F267B8129B7AA321AA05A8BC6E42DA71" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Finite-Lived Intangible Asset, Useful Life</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_FiniteLivedIntangibleAssetUsefulLife" xlink:label="loc_us-gaap_FiniteLivedIntangibleAssetUsefulLife_F267B8129B7AA321AA05A8BC6E42DA71" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FiniteLivedIntangibleAssetUsefulLife_F267B8129B7AA321AA05A8BC6E42DA71" xlink:to="lab_us-gaap_FiniteLivedIntangibleAssetUsefulLife_F267B8129B7AA321AA05A8BC6E42DA71" xlink:type="arc" />
    <link:label id="lab_us-gaap_FiniteLivedIntangibleAssetsGross_0C9206654FF23C91769BA8BC6E42D55A_terseLabel_en-US" xlink:label="lab_us-gaap_FiniteLivedIntangibleAssetsGross_0C9206654FF23C91769BA8BC6E42D55A" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Gross carrying amount, definite-lived intangible assets</link:label>
    <link:label id="lab_us-gaap_FiniteLivedIntangibleAssetsGross_0C9206654FF23C91769BA8BC6E42D55A_label_en-US" xlink:label="lab_us-gaap_FiniteLivedIntangibleAssetsGross_0C9206654FF23C91769BA8BC6E42D55A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Finite-Lived Intangible Assets, Gross</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_FiniteLivedIntangibleAssetsGross" xlink:label="loc_us-gaap_FiniteLivedIntangibleAssetsGross_0C9206654FF23C91769BA8BC6E42D55A" xlink:type="locator" />
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    <link:label id="lab_us-gaap_FiniteLivedIntangibleAssetsAccumulatedAmortization_DCE7637102AFECA925D7A8BC6E42ECFB_negatedLabel_en-US" xlink:label="lab_us-gaap_FiniteLivedIntangibleAssetsAccumulatedAmortization_DCE7637102AFECA925D7A8BC6E42ECFB" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Accumulated amortization, definite-lived intangible assets</link:label>
    <link:label id="lab_us-gaap_FiniteLivedIntangibleAssetsAccumulatedAmortization_DCE7637102AFECA925D7A8BC6E42ECFB_label_en-US" xlink:label="lab_us-gaap_FiniteLivedIntangibleAssetsAccumulatedAmortization_DCE7637102AFECA925D7A8BC6E42ECFB" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Finite-Lived Intangible Assets, Accumulated Amortization</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_FiniteLivedIntangibleAssetsAccumulatedAmortization" xlink:label="loc_us-gaap_FiniteLivedIntangibleAssetsAccumulatedAmortization_DCE7637102AFECA925D7A8BC6E42ECFB" xlink:type="locator" />
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    <link:label id="lab_us-gaap_FiniteLivedIntangibleAssetsNet_670DCEDFF888EFDD73FAA8BC6E4211C4_totalLabel_en-US" xlink:label="lab_us-gaap_FiniteLivedIntangibleAssetsNet_670DCEDFF888EFDD73FAA8BC6E4211C4" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Net carrying amount, definite-lived intangible assets</link:label>
    <link:label id="lab_us-gaap_FiniteLivedIntangibleAssetsNet_670DCEDFF888EFDD73FAA8BC6E4211C4_label_en-US" xlink:label="lab_us-gaap_FiniteLivedIntangibleAssetsNet_670DCEDFF888EFDD73FAA8BC6E4211C4" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Finite-Lived Intangible Assets, Net</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_FiniteLivedIntangibleAssetsNet" xlink:label="loc_us-gaap_FiniteLivedIntangibleAssetsNet_670DCEDFF888EFDD73FAA8BC6E4211C4" xlink:type="locator" />
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    <link:label id="lab_us-gaap_ScheduleOfAcquiredIndefiniteLivedIntangibleAssetsByMajorClassTable_3A2FD27296CB5035AF88A8BC6E42781B_label_en-US" xlink:label="lab_us-gaap_ScheduleOfAcquiredIndefiniteLivedIntangibleAssetsByMajorClassTable_3A2FD27296CB5035AF88A8BC6E42781B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Schedule of Acquired Indefinite-lived Intangible Assets by Major Class [Table]</link:label>
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    <link:label id="lab_us-gaap_IndefiniteLivedIntangibleAssetsByMajorClassAxis_3A0A33C6E171C5CA54A6A8BC6E42F0C5_label_en-US" xlink:label="lab_us-gaap_IndefiniteLivedIntangibleAssetsByMajorClassAxis_3A0A33C6E171C5CA54A6A8BC6E42F0C5" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Indefinite-lived Intangible Assets [Axis]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_IndefiniteLivedIntangibleAssetsByMajorClassAxis" xlink:label="loc_us-gaap_IndefiniteLivedIntangibleAssetsByMajorClassAxis_3A0A33C6E171C5CA54A6A8BC6E42F0C5" xlink:type="locator" />
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    <link:label id="lab_us-gaap_IndefiniteLivedIntangibleAssetsMajorClassNameDomain_04A3594BAFF92EA26E58A8BC6E42408C_terseLabel_en-US" xlink:label="lab_us-gaap_IndefiniteLivedIntangibleAssetsMajorClassNameDomain_04A3594BAFF92EA26E58A8BC6E42408C" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Indefinite-lived Intangible Assets, Major Class Name [Domain]</link:label>
    <link:label id="lab_us-gaap_IndefiniteLivedIntangibleAssetsMajorClassNameDomain_04A3594BAFF92EA26E58A8BC6E42408C_label_en-US" xlink:label="lab_us-gaap_IndefiniteLivedIntangibleAssetsMajorClassNameDomain_04A3594BAFF92EA26E58A8BC6E42408C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Indefinite-lived Intangible Assets, Major Class Name [Domain]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_IndefiniteLivedIntangibleAssetsMajorClassNameDomain" xlink:label="loc_us-gaap_IndefiniteLivedIntangibleAssetsMajorClassNameDomain_04A3594BAFF92EA26E58A8BC6E42408C" xlink:type="locator" />
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    <link:label id="lab_us-gaap_TrademarksMember_E7E8BBB8E012537220BDA8BC6E423961_terseLabel_en-US" xlink:label="lab_us-gaap_TrademarksMember_E7E8BBB8E012537220BDA8BC6E423961" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Activision trademark</link:label>
    <link:label id="lab_us-gaap_TrademarksMember_E7E8BBB8E012537220BDA8BC6E423961_label_en-US" xlink:label="lab_us-gaap_TrademarksMember_E7E8BBB8E012537220BDA8BC6E423961" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Trademarks [Member]</link:label>
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    <link:label id="lab_us-gaap_TradeNamesMember_A98303CD33CDE011087DA8BC6E4325E7_verboseLabel_en-US" xlink:label="lab_us-gaap_TradeNamesMember_A98303CD33CDE011087DA8BC6E4325E7" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Acquired trade names</link:label>
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    <link:label id="lab_us-gaap_AcquiredIndefiniteLivedIntangibleAssetsLineItems_6C063988DFC93068A044A8BC6E438A25_label_en-US" xlink:label="lab_us-gaap_AcquiredIndefiniteLivedIntangibleAssetsLineItems_6C063988DFC93068A044A8BC6E438A25" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Acquired Indefinite-lived Intangible Assets [Line Items]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_AcquiredIndefiniteLivedIntangibleAssetsLineItems" xlink:label="loc_us-gaap_AcquiredIndefiniteLivedIntangibleAssetsLineItems_6C063988DFC93068A044A8BC6E438A25" xlink:type="locator" />
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    <link:label id="lab_atvi_Unsecured2021NotesMember_6D075D45DF14D66826337943E616BC9D_label_en-US" xlink:label="lab_atvi_Unsecured2021NotesMember_6D075D45DF14D66826337943E616BC9D" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Unsecured 2021 Notes [Member]</link:label>
    <link:label id="lab_atvi_Unsecured2021NotesMember_6D075D45DF14D66826337943E616BC9D_documentation_en-US" xlink:label="lab_atvi_Unsecured2021NotesMember_6D075D45DF14D66826337943E616BC9D" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">2.3% Unsecured Notes.</link:label>
    <link:loc xlink:href="atvi-20191231.xsd#atvi_Unsecured2021NotesMember" xlink:label="loc_atvi_Unsecured2021NotesMember_6D075D45DF14D66826337943E616BC9D" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_atvi_Unsecured2021NotesMember_6D075D45DF14D66826337943E616BC9D" xlink:to="lab_atvi_Unsecured2021NotesMember_6D075D45DF14D66826337943E616BC9D" xlink:type="arc" />
    <link:label id="lab_atvi_Unsecured2022NotesMember_CB994057180CDDE5EEC27943E617AE8C_terseLabel_en-US" xlink:label="lab_atvi_Unsecured2022NotesMember_CB994057180CDDE5EEC27943E617AE8C" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">2022 Notes</link:label>
    <link:label id="lab_atvi_Unsecured2022NotesMember_CB994057180CDDE5EEC27943E617AE8C_label_en-US" xlink:label="lab_atvi_Unsecured2022NotesMember_CB994057180CDDE5EEC27943E617AE8C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Unsecured 2022 Notes [Member]</link:label>
    <link:label id="lab_atvi_Unsecured2022NotesMember_CB994057180CDDE5EEC27943E617AE8C_documentation_en-US" xlink:label="lab_atvi_Unsecured2022NotesMember_CB994057180CDDE5EEC27943E617AE8C" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">2.6% Unsecured Notes.</link:label>
    <link:loc xlink:href="atvi-20191231.xsd#atvi_Unsecured2022NotesMember" xlink:label="loc_atvi_Unsecured2022NotesMember_CB994057180CDDE5EEC27943E617AE8C" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_atvi_Unsecured2022NotesMember_CB994057180CDDE5EEC27943E617AE8C" xlink:to="lab_atvi_Unsecured2022NotesMember_CB994057180CDDE5EEC27943E617AE8C" xlink:type="arc" />
    <link:label id="lab_atvi_Unsecured2026NotesMember_B2BDFCF19D702ED7E3FF7943E617F68D_terseLabel_en-US" xlink:label="lab_atvi_Unsecured2026NotesMember_B2BDFCF19D702ED7E3FF7943E617F68D" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">2026 Notes</link:label>
    <link:label id="lab_atvi_Unsecured2026NotesMember_B2BDFCF19D702ED7E3FF7943E617F68D_label_en-US" xlink:label="lab_atvi_Unsecured2026NotesMember_B2BDFCF19D702ED7E3FF7943E617F68D" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Unsecured 2026 Notes [Member]</link:label>
    <link:label id="lab_atvi_Unsecured2026NotesMember_B2BDFCF19D702ED7E3FF7943E617F68D_documentation_en-US" xlink:label="lab_atvi_Unsecured2026NotesMember_B2BDFCF19D702ED7E3FF7943E617F68D" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">3.4% Unsecured Notes.</link:label>
    <link:loc xlink:href="atvi-20191231.xsd#atvi_Unsecured2026NotesMember" xlink:label="loc_atvi_Unsecured2026NotesMember_B2BDFCF19D702ED7E3FF7943E617F68D" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_atvi_Unsecured2026NotesMember_B2BDFCF19D702ED7E3FF7943E617F68D" xlink:to="lab_atvi_Unsecured2026NotesMember_B2BDFCF19D702ED7E3FF7943E617F68D" xlink:type="arc" />
    <link:label id="lab_atvi_Unsecured2027NotesMember_0BC9290642BD582052B57943E617576F_terseLabel_en-US" xlink:label="lab_atvi_Unsecured2027NotesMember_0BC9290642BD582052B57943E617576F" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">2027 Notes</link:label>
    <link:label id="lab_atvi_Unsecured2027NotesMember_0BC9290642BD582052B57943E617576F_label_en-US" xlink:label="lab_atvi_Unsecured2027NotesMember_0BC9290642BD582052B57943E617576F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Unsecured 2027 Notes [Member]</link:label>
    <link:label id="lab_atvi_Unsecured2027NotesMember_0BC9290642BD582052B57943E617576F_documentation_en-US" xlink:label="lab_atvi_Unsecured2027NotesMember_0BC9290642BD582052B57943E617576F" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">3.4% Unsecured Notes.</link:label>
    <link:loc xlink:href="atvi-20191231.xsd#atvi_Unsecured2027NotesMember" xlink:label="loc_atvi_Unsecured2027NotesMember_0BC9290642BD582052B57943E617576F" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_atvi_Unsecured2027NotesMember_0BC9290642BD582052B57943E617576F" xlink:to="lab_atvi_Unsecured2027NotesMember_0BC9290642BD582052B57943E617576F" xlink:type="arc" />
    <link:label id="lab_atvi_Unsecured2047NotesMember_5A78212FD9D072E0E5977943E617B273_terseLabel_en-US" xlink:label="lab_atvi_Unsecured2047NotesMember_5A78212FD9D072E0E5977943E617B273" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">2047 Notes</link:label>
    <link:label id="lab_atvi_Unsecured2047NotesMember_5A78212FD9D072E0E5977943E617B273_label_en-US" xlink:label="lab_atvi_Unsecured2047NotesMember_5A78212FD9D072E0E5977943E617B273" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Unsecured 2047 Notes [Member]</link:label>
    <link:label id="lab_atvi_Unsecured2047NotesMember_5A78212FD9D072E0E5977943E617B273_documentation_en-US" xlink:label="lab_atvi_Unsecured2047NotesMember_5A78212FD9D072E0E5977943E617B273" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">4.5% Unsecured Notes.</link:label>
    <link:loc xlink:href="atvi-20191231.xsd#atvi_Unsecured2047NotesMember" xlink:label="loc_atvi_Unsecured2047NotesMember_5A78212FD9D072E0E5977943E617B273" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_atvi_Unsecured2047NotesMember_5A78212FD9D072E0E5977943E617B273" xlink:to="lab_atvi_Unsecured2047NotesMember_5A78212FD9D072E0E5977943E617B273" xlink:type="arc" />
    <link:label id="lab_atvi_NotesMember_11B049DFA0A6310FD8E17943E617D1CC_terseLabel_en-US" xlink:label="lab_atvi_NotesMember_11B049DFA0A6310FD8E17943E617D1CC" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Notes</link:label>
    <link:label id="lab_atvi_NotesMember_11B049DFA0A6310FD8E17943E617D1CC_label_en-US" xlink:label="lab_atvi_NotesMember_11B049DFA0A6310FD8E17943E617D1CC" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Notes [Member]</link:label>
    <link:label id="lab_atvi_NotesMember_11B049DFA0A6310FD8E17943E617D1CC_documentation_en-US" xlink:label="lab_atvi_NotesMember_11B049DFA0A6310FD8E17943E617D1CC" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Total Outstanding Unsecured Senior Notes.</link:label>
    <link:loc xlink:href="atvi-20191231.xsd#atvi_NotesMember" xlink:label="loc_atvi_NotesMember_11B049DFA0A6310FD8E17943E617D1CC" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_atvi_NotesMember_11B049DFA0A6310FD8E17943E617D1CC" xlink:to="lab_atvi_NotesMember_11B049DFA0A6310FD8E17943E617D1CC" xlink:type="arc" />
    <link:label id="lab_us-gaap_DebtInstrumentLineItems_03408EFE9C3D655153857943E617E9F2_terseLabel_en-US" xlink:label="lab_us-gaap_DebtInstrumentLineItems_03408EFE9C3D655153857943E617E9F2" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Debt Instrument [Line Items]</link:label>
    <link:label id="lab_us-gaap_DebtInstrumentLineItems_03408EFE9C3D655153857943E617E9F2_label_en-US" xlink:label="lab_us-gaap_DebtInstrumentLineItems_03408EFE9C3D655153857943E617E9F2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Debt Instrument [Line Items]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_DebtInstrumentLineItems" xlink:label="loc_us-gaap_DebtInstrumentLineItems_03408EFE9C3D655153857943E617E9F2" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DebtInstrumentLineItems_03408EFE9C3D655153857943E617E9F2" xlink:to="lab_us-gaap_DebtInstrumentLineItems_03408EFE9C3D655153857943E617E9F2" xlink:type="arc" />
    <link:label id="lab_us-gaap_DebtInstrumentCarryingAmount_064238C1BA974CBCBB847943E618819F_verboseLabel_en-US" xlink:label="lab_us-gaap_DebtInstrumentCarryingAmount_064238C1BA974CBCBB847943E618819F" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Amount outstanding</link:label>
    <link:label id="lab_us-gaap_DebtInstrumentCarryingAmount_064238C1BA974CBCBB847943E618819F_label_en-US" xlink:label="lab_us-gaap_DebtInstrumentCarryingAmount_064238C1BA974CBCBB847943E618819F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Long-term Debt, Gross</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_DebtInstrumentCarryingAmount" xlink:label="loc_us-gaap_DebtInstrumentCarryingAmount_064238C1BA974CBCBB847943E618819F" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DebtInstrumentCarryingAmount_064238C1BA974CBCBB847943E618819F" xlink:to="lab_us-gaap_DebtInstrumentCarryingAmount_064238C1BA974CBCBB847943E618819F" xlink:type="arc" />
    <link:label id="lab_us-gaap_DebtInstrumentInterestRateStatedPercentage_E9C307AB99CB422ED4947943E618115F_terseLabel_en-US" xlink:label="lab_us-gaap_DebtInstrumentInterestRateStatedPercentage_E9C307AB99CB422ED4947943E618115F" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Interest rate</link:label>
    <link:label id="lab_us-gaap_DebtInstrumentInterestRateStatedPercentage_E9C307AB99CB422ED4947943E618115F_label_en-US" xlink:label="lab_us-gaap_DebtInstrumentInterestRateStatedPercentage_E9C307AB99CB422ED4947943E618115F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Debt Instrument, Interest Rate, Stated Percentage</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_DebtInstrumentInterestRateStatedPercentage" xlink:label="loc_us-gaap_DebtInstrumentInterestRateStatedPercentage_E9C307AB99CB422ED4947943E618115F" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DebtInstrumentInterestRateStatedPercentage_E9C307AB99CB422ED4947943E618115F" xlink:to="lab_us-gaap_DebtInstrumentInterestRateStatedPercentage_E9C307AB99CB422ED4947943E618115F" xlink:type="arc" />
    <link:label id="lab_us-gaap_InterestPayableCurrentAndNoncurrent_010A0BE17933DD69F44D7943E6183C89_terseLabel_en-US" xlink:label="lab_us-gaap_InterestPayableCurrentAndNoncurrent_010A0BE17933DD69F44D7943E6183C89" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Accrued interest payable</link:label>
    <link:label id="lab_us-gaap_InterestPayableCurrentAndNoncurrent_010A0BE17933DD69F44D7943E6183C89_label_en-US" xlink:label="lab_us-gaap_InterestPayableCurrentAndNoncurrent_010A0BE17933DD69F44D7943E6183C89" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Interest Payable</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_InterestPayableCurrentAndNoncurrent" xlink:label="loc_us-gaap_InterestPayableCurrentAndNoncurrent_010A0BE17933DD69F44D7943E6183C89" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_InterestPayableCurrentAndNoncurrent_010A0BE17933DD69F44D7943E6183C89" xlink:to="lab_us-gaap_InterestPayableCurrentAndNoncurrent_010A0BE17933DD69F44D7943E6183C89" xlink:type="arc" />
    <link:label id="lab_atvi_DebtInstrumentRedemptionPricePlusMakeWholePremiumPercentage_0B715D6D0E946C7E44307943E6180009_terseLabel_en-US" xlink:label="lab_atvi_DebtInstrumentRedemptionPricePlusMakeWholePremiumPercentage_0B715D6D0E946C7E44307943E6180009" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Redemption percentage of aggregate principal amount plus a make-whole premium</link:label>
    <link:label id="lab_atvi_DebtInstrumentRedemptionPricePlusMakeWholePremiumPercentage_0B715D6D0E946C7E44307943E6180009_label_en-US" xlink:label="lab_atvi_DebtInstrumentRedemptionPricePlusMakeWholePremiumPercentage_0B715D6D0E946C7E44307943E6180009" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Debt Instrument, Redemption Price Plus Make-Whole Premium, Percentage</link:label>
    <link:label id="lab_atvi_DebtInstrumentRedemptionPricePlusMakeWholePremiumPercentage_0B715D6D0E946C7E44307943E6180009_documentation_en-US" xlink:label="lab_atvi_DebtInstrumentRedemptionPricePlusMakeWholePremiumPercentage_0B715D6D0E946C7E44307943E6180009" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">The amount the entity would be required to repurchase its unsecured notes at, expressed as a percentage of the principal, plus a make whole premium that would need to be paid in addition to the principal, for if the notes were to be redeemed earlier than the stated periods per the notes indenture.</link:label>
    <link:loc xlink:href="atvi-20191231.xsd#atvi_DebtInstrumentRedemptionPricePlusMakeWholePremiumPercentage" xlink:label="loc_atvi_DebtInstrumentRedemptionPricePlusMakeWholePremiumPercentage_0B715D6D0E946C7E44307943E6180009" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_atvi_DebtInstrumentRedemptionPricePlusMakeWholePremiumPercentage_0B715D6D0E946C7E44307943E6180009" xlink:to="lab_atvi_DebtInstrumentRedemptionPricePlusMakeWholePremiumPercentage_0B715D6D0E946C7E44307943E6180009" xlink:type="arc" />
    <link:label id="lab_us-gaap_DebtInstrumentRedemptionPricePercentage_034B0CDDAEF77EE62DE97943E61945EF_terseLabel_en-US" xlink:label="lab_us-gaap_DebtInstrumentRedemptionPricePercentage_034B0CDDAEF77EE62DE97943E61945EF" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Redemption price percentage</link:label>
    <link:label id="lab_us-gaap_DebtInstrumentRedemptionPricePercentage_034B0CDDAEF77EE62DE97943E61945EF_label_en-US" xlink:label="lab_us-gaap_DebtInstrumentRedemptionPricePercentage_034B0CDDAEF77EE62DE97943E61945EF" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Debt Instrument, Redemption Price, Percentage</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_DebtInstrumentRedemptionPricePercentage" xlink:label="loc_us-gaap_DebtInstrumentRedemptionPricePercentage_034B0CDDAEF77EE62DE97943E61945EF" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DebtInstrumentRedemptionPricePercentage_034B0CDDAEF77EE62DE97943E61945EF" xlink:to="lab_us-gaap_DebtInstrumentRedemptionPricePercentage_034B0CDDAEF77EE62DE97943E61945EF" xlink:type="arc" />
    <link:label id="lab_atvi_PercentageOfPrincipalRepayableToOptionHoldersUponCertainCriteria_1F7E8752D0A0E48FFB677943E619E123_terseLabel_en-US" xlink:label="lab_atvi_PercentageOfPrincipalRepayableToOptionHoldersUponCertainCriteria_1F7E8752D0A0E48FFB677943E619E123" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Percentage of principal repayable to option holders upon certain criteria</link:label>
    <link:label id="lab_atvi_PercentageOfPrincipalRepayableToOptionHoldersUponCertainCriteria_1F7E8752D0A0E48FFB677943E619E123_label_en-US" xlink:label="lab_atvi_PercentageOfPrincipalRepayableToOptionHoldersUponCertainCriteria_1F7E8752D0A0E48FFB677943E619E123" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Percentage of Principal Repayable to Option Holders Upon Certain Criteria</link:label>
    <link:label id="lab_atvi_PercentageOfPrincipalRepayableToOptionHoldersUponCertainCriteria_1F7E8752D0A0E48FFB677943E619E123_documentation_en-US" xlink:label="lab_atvi_PercentageOfPrincipalRepayableToOptionHoldersUponCertainCriteria_1F7E8752D0A0E48FFB677943E619E123" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">The amount the entity would be required to repurchase its unsecured notes at, expressed as a percentage of the principal, upon certain criteria.</link:label>
    <link:loc xlink:href="atvi-20191231.xsd#atvi_PercentageOfPrincipalRepayableToOptionHoldersUponCertainCriteria" xlink:label="loc_atvi_PercentageOfPrincipalRepayableToOptionHoldersUponCertainCriteria_1F7E8752D0A0E48FFB677943E619E123" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_atvi_PercentageOfPrincipalRepayableToOptionHoldersUponCertainCriteria_1F7E8752D0A0E48FFB677943E619E123" xlink:to="lab_atvi_PercentageOfPrincipalRepayableToOptionHoldersUponCertainCriteria_1F7E8752D0A0E48FFB677943E619E123" xlink:type="arc" />
    <link:label id="lab_us-gaap_InterestExpenseDebtExcludingAmortization_ACEC0B8F52EB5B276E547943E619ED20_terseLabel_en-US" xlink:label="lab_us-gaap_InterestExpenseDebtExcludingAmortization_ACEC0B8F52EB5B276E547943E619ED20" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Interest expense</link:label>
    <link:label id="lab_us-gaap_InterestExpenseDebtExcludingAmortization_ACEC0B8F52EB5B276E547943E619ED20_label_en-US" xlink:label="lab_us-gaap_InterestExpenseDebtExcludingAmortization_ACEC0B8F52EB5B276E547943E619ED20" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Interest Expense, Debt, Excluding Amortization</link:label>
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    <link:label id="lab_atvi_DebtInstrumentVariableRateInterestFloor_62354364E7E1E051B1167934FFB460EC_label_en-US" xlink:label="lab_atvi_DebtInstrumentVariableRateInterestFloor_62354364E7E1E051B1167934FFB460EC" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Debt Instrument, Variable Rate, Interest Floor</link:label>
    <link:label id="lab_atvi_DebtInstrumentVariableRateInterestFloor_62354364E7E1E051B1167934FFB460EC_documentation_en-US" xlink:label="lab_atvi_DebtInstrumentVariableRateInterestFloor_62354364E7E1E051B1167934FFB460EC" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Variable Rate Interest Floor.</link:label>
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    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_atvi_DebtInstrumentVariableRateInterestFloor_62354364E7E1E051B1167934FFB460EC" xlink:to="lab_atvi_DebtInstrumentVariableRateInterestFloor_62354364E7E1E051B1167934FFB460EC" xlink:type="arc" />
    <link:label id="lab_us-gaap_DebtInstrumentBasisSpreadOnVariableRate1_B14018DD9D852DFD52977934FFB469C9_terseLabel_en-US" xlink:label="lab_us-gaap_DebtInstrumentBasisSpreadOnVariableRate1_B14018DD9D852DFD52977934FFB469C9" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Applicable margin (as a percent)</link:label>
    <link:label id="lab_us-gaap_DebtInstrumentBasisSpreadOnVariableRate1_B14018DD9D852DFD52977934FFB469C9_label_en-US" xlink:label="lab_us-gaap_DebtInstrumentBasisSpreadOnVariableRate1_B14018DD9D852DFD52977934FFB469C9" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Debt Instrument, Basis Spread on Variable Rate</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_DebtInstrumentBasisSpreadOnVariableRate1" xlink:label="loc_us-gaap_DebtInstrumentBasisSpreadOnVariableRate1_B14018DD9D852DFD52977934FFB469C9" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DebtInstrumentBasisSpreadOnVariableRate1_B14018DD9D852DFD52977934FFB469C9" xlink:to="lab_us-gaap_DebtInstrumentBasisSpreadOnVariableRate1_B14018DD9D852DFD52977934FFB469C9" xlink:type="arc" />
    <link:label id="lab_atvi_AvailabilityForLettersOfCredit_8D8183593F02A1FD06907934FFB45420_terseLabel_en-US" xlink:label="lab_atvi_AvailabilityForLettersOfCredit_8D8183593F02A1FD06907934FFB45420" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Amount of letters of credit that can be issued under the Revolver</link:label>
    <link:label id="lab_atvi_AvailabilityForLettersOfCredit_8D8183593F02A1FD06907934FFB45420_label_en-US" xlink:label="lab_atvi_AvailabilityForLettersOfCredit_8D8183593F02A1FD06907934FFB45420" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Availability for Letters of Credit</link:label>
    <link:label id="lab_atvi_AvailabilityForLettersOfCredit_8D8183593F02A1FD06907934FFB45420_documentation_en-US" xlink:label="lab_atvi_AvailabilityForLettersOfCredit_8D8183593F02A1FD06907934FFB45420" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">The total amount of letters of credit that can be issued, subject to the availability of the revolving credit facility.</link:label>
    <link:loc xlink:href="atvi-20191231.xsd#atvi_AvailabilityForLettersOfCredit" xlink:label="loc_atvi_AvailabilityForLettersOfCredit_8D8183593F02A1FD06907934FFB45420" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_atvi_AvailabilityForLettersOfCredit_8D8183593F02A1FD06907934FFB45420" xlink:to="lab_atvi_AvailabilityForLettersOfCredit_8D8183593F02A1FD06907934FFB45420" xlink:type="arc" />
    <link:label id="lab_atvi_DebtInstrumentCovenantConsolidatedTotalNetDebtRatioMaximum_848BBABB76D6E88ECCC17934FFB4807A_terseLabel_en-US" xlink:label="lab_atvi_DebtInstrumentCovenantConsolidatedTotalNetDebtRatioMaximum_848BBABB76D6E88ECCC17934FFB4807A" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Debt covenant, consolidated total net debt ratio, maximum</link:label>
    <link:label id="lab_atvi_DebtInstrumentCovenantConsolidatedTotalNetDebtRatioMaximum_848BBABB76D6E88ECCC17934FFB4807A_label_en-US" xlink:label="lab_atvi_DebtInstrumentCovenantConsolidatedTotalNetDebtRatioMaximum_848BBABB76D6E88ECCC17934FFB4807A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Debt Instrument, Covenant, Consolidated Total Net Debt Ratio, Maximum</link:label>
    <link:label id="lab_atvi_DebtInstrumentCovenantConsolidatedTotalNetDebtRatioMaximum_848BBABB76D6E88ECCC17934FFB4807A_documentation_en-US" xlink:label="lab_atvi_DebtInstrumentCovenantConsolidatedTotalNetDebtRatioMaximum_848BBABB76D6E88ECCC17934FFB4807A" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Maximum end of range for Consolidated Total Net Debt Ratio financial covenant for our long term debt.</link:label>
    <link:loc xlink:href="atvi-20191231.xsd#atvi_DebtInstrumentCovenantConsolidatedTotalNetDebtRatioMaximum" xlink:label="loc_atvi_DebtInstrumentCovenantConsolidatedTotalNetDebtRatioMaximum_848BBABB76D6E88ECCC17934FFB4807A" xlink:type="locator" />
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    <link:label id="lab_atvi_DebtInstrumentCovenantConsolidatedTotalNetDebtRatioQualifyingAcquisition_E9E47F3803D9BA45FC407934FFB59978_terseLabel_en-US" xlink:label="lab_atvi_DebtInstrumentCovenantConsolidatedTotalNetDebtRatioQualifyingAcquisition_E9E47F3803D9BA45FC407934FFB59978" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Debt instrument, covenant, consolidated total net debt ratio, qualifying acquisition</link:label>
    <link:label id="lab_atvi_DebtInstrumentCovenantConsolidatedTotalNetDebtRatioQualifyingAcquisition_E9E47F3803D9BA45FC407934FFB59978_label_en-US" xlink:label="lab_atvi_DebtInstrumentCovenantConsolidatedTotalNetDebtRatioQualifyingAcquisition_E9E47F3803D9BA45FC407934FFB59978" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Debt Instrument, Covenant, Consolidated Total Net Debt Ratio, Qualifying Acquisition</link:label>
    <link:label id="lab_atvi_DebtInstrumentCovenantConsolidatedTotalNetDebtRatioQualifyingAcquisition_E9E47F3803D9BA45FC407934FFB59978_documentation_en-US" xlink:label="lab_atvi_DebtInstrumentCovenantConsolidatedTotalNetDebtRatioQualifyingAcquisition_E9E47F3803D9BA45FC407934FFB59978" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">The maximum end of range for Consolidated Total Net Debt Ratio financial covenant for our long term debt at the Company&#8217;s option and for a limited period of time upon the consummation of a Qualifying Acquisition.</link:label>
    <link:loc xlink:href="atvi-20191231.xsd#atvi_DebtInstrumentCovenantConsolidatedTotalNetDebtRatioQualifyingAcquisition" xlink:label="loc_atvi_DebtInstrumentCovenantConsolidatedTotalNetDebtRatioQualifyingAcquisition_E9E47F3803D9BA45FC407934FFB59978" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_atvi_DebtInstrumentCovenantConsolidatedTotalNetDebtRatioQualifyingAcquisition_E9E47F3803D9BA45FC407934FFB59978" xlink:to="lab_atvi_DebtInstrumentCovenantConsolidatedTotalNetDebtRatioQualifyingAcquisition_E9E47F3803D9BA45FC407934FFB59978" xlink:type="arc" />
    <link:label id="lab_atvi_DebtInstrumentCovenantConsolidatedTotalAssetsRatioMaximum_EE90CFC2B96A04C994747934FFB57977_terseLabel_en-US" xlink:label="lab_atvi_DebtInstrumentCovenantConsolidatedTotalAssetsRatioMaximum_EE90CFC2B96A04C994747934FFB57977" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Debt instrument, covenant, consolidated total assets ratio, maximum</link:label>
    <link:label id="lab_atvi_DebtInstrumentCovenantConsolidatedTotalAssetsRatioMaximum_EE90CFC2B96A04C994747934FFB57977_label_en-US" xlink:label="lab_atvi_DebtInstrumentCovenantConsolidatedTotalAssetsRatioMaximum_EE90CFC2B96A04C994747934FFB57977" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Debt Instrument, Covenant, Consolidated Total Assets Ratio, Maximum</link:label>
    <link:label id="lab_atvi_DebtInstrumentCovenantConsolidatedTotalAssetsRatioMaximum_EE90CFC2B96A04C994747934FFB57977_documentation_en-US" xlink:label="lab_atvi_DebtInstrumentCovenantConsolidatedTotalAssetsRatioMaximum_EE90CFC2B96A04C994747934FFB57977" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Maximum end of range for Consolidated Total Assets Ratio financial covenant for our long term debt.</link:label>
    <link:loc xlink:href="atvi-20191231.xsd#atvi_DebtInstrumentCovenantConsolidatedTotalAssetsRatioMaximum" xlink:label="loc_atvi_DebtInstrumentCovenantConsolidatedTotalAssetsRatioMaximum_EE90CFC2B96A04C994747934FFB57977" xlink:type="locator" />
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    <link:label id="lab_atvi_SoftwareDevelopmentAndIntellectualPropertyLicensesAbstract_3950F24E9EB5FCD12AEDA4A82A18E5A7_terseLabel_en-US" xlink:label="lab_atvi_SoftwareDevelopmentAndIntellectualPropertyLicensesAbstract_3950F24E9EB5FCD12AEDA4A82A18E5A7" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Software development and intellectual property licenses:</link:label>
    <link:label id="lab_atvi_SoftwareDevelopmentAndIntellectualPropertyLicensesAbstract_3950F24E9EB5FCD12AEDA4A82A18E5A7_label_en-US" xlink:label="lab_atvi_SoftwareDevelopmentAndIntellectualPropertyLicensesAbstract_3950F24E9EB5FCD12AEDA4A82A18E5A7" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Software Development and Intellectual Property Licenses [Abstract]</link:label>
    <link:label id="lab_atvi_SoftwareDevelopmentAndIntellectualPropertyLicensesAbstract_3950F24E9EB5FCD12AEDA4A82A18E5A7_documentation_en-US" xlink:label="lab_atvi_SoftwareDevelopmentAndIntellectualPropertyLicensesAbstract_3950F24E9EB5FCD12AEDA4A82A18E5A7" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US" />
    <link:loc xlink:href="atvi-20191231.xsd#atvi_SoftwareDevelopmentAndIntellectualPropertyLicensesAbstract" xlink:label="loc_atvi_SoftwareDevelopmentAndIntellectualPropertyLicensesAbstract_3950F24E9EB5FCD12AEDA4A82A18E5A7" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_atvi_SoftwareDevelopmentAndIntellectualPropertyLicensesAbstract_3950F24E9EB5FCD12AEDA4A82A18E5A7" xlink:to="lab_atvi_SoftwareDevelopmentAndIntellectualPropertyLicensesAbstract_3950F24E9EB5FCD12AEDA4A82A18E5A7" xlink:type="arc" />
    <link:label id="lab_atvi_InternallyDevelopedSoftwareCosts_D2C74F19F7A9C2214BFBA4A82A18F1AC_terseLabel_en-US" xlink:label="lab_atvi_InternallyDevelopedSoftwareCosts_D2C74F19F7A9C2214BFBA4A82A18F1AC" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Internally-developed software costs</link:label>
    <link:label id="lab_atvi_InternallyDevelopedSoftwareCosts_D2C74F19F7A9C2214BFBA4A82A18F1AC_label_en-US" xlink:label="lab_atvi_InternallyDevelopedSoftwareCosts_D2C74F19F7A9C2214BFBA4A82A18F1AC" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Internally Developed Software Costs</link:label>
    <link:label id="lab_atvi_InternallyDevelopedSoftwareCosts_D2C74F19F7A9C2214BFBA4A82A18F1AC_documentation_en-US" xlink:label="lab_atvi_InternallyDevelopedSoftwareCosts_D2C74F19F7A9C2214BFBA4A82A18F1AC" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Capitalization of certain internally developed software costs incurred after technological feasibility of the software is established.</link:label>
    <link:loc xlink:href="atvi-20191231.xsd#atvi_InternallyDevelopedSoftwareCosts" xlink:label="loc_atvi_InternallyDevelopedSoftwareCosts_D2C74F19F7A9C2214BFBA4A82A18F1AC" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_atvi_InternallyDevelopedSoftwareCosts_D2C74F19F7A9C2214BFBA4A82A18F1AC" xlink:to="lab_atvi_InternallyDevelopedSoftwareCosts_D2C74F19F7A9C2214BFBA4A82A18F1AC" xlink:type="arc" />
    <link:label id="lab_atvi_SoftwareCostsPaymentsMadeToThirdPartyDevelopers_AC59E2FED3F5ECB861B1A4A82A187068_terseLabel_en-US" xlink:label="lab_atvi_SoftwareCostsPaymentsMadeToThirdPartyDevelopers_AC59E2FED3F5ECB861B1A4A82A187068" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Payments made to third-party software developers</link:label>
    <link:label id="lab_atvi_SoftwareCostsPaymentsMadeToThirdPartyDevelopers_AC59E2FED3F5ECB861B1A4A82A187068_label_en-US" xlink:label="lab_atvi_SoftwareCostsPaymentsMadeToThirdPartyDevelopers_AC59E2FED3F5ECB861B1A4A82A187068" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Software Costs Payments, Made to Third Party Developers</link:label>
    <link:label id="lab_atvi_SoftwareCostsPaymentsMadeToThirdPartyDevelopers_AC59E2FED3F5ECB861B1A4A82A187068_documentation_en-US" xlink:label="lab_atvi_SoftwareCostsPaymentsMadeToThirdPartyDevelopers_AC59E2FED3F5ECB861B1A4A82A187068" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Capitalized software costs resulting from payments made to third-party software developers.</link:label>
    <link:loc xlink:href="atvi-20191231.xsd#atvi_SoftwareCostsPaymentsMadeToThirdPartyDevelopers" xlink:label="loc_atvi_SoftwareCostsPaymentsMadeToThirdPartyDevelopers_AC59E2FED3F5ECB861B1A4A82A187068" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_atvi_SoftwareCostsPaymentsMadeToThirdPartyDevelopers_AC59E2FED3F5ECB861B1A4A82A187068" xlink:to="lab_atvi_SoftwareCostsPaymentsMadeToThirdPartyDevelopers_AC59E2FED3F5ECB861B1A4A82A187068" xlink:type="arc" />
    <link:label id="lab_atvi_SoftwareDevelopmentCosts_99F4609A774B50932E77A4A82A18DF30_totalLabel_en-US" xlink:label="lab_atvi_SoftwareDevelopmentCosts_99F4609A774B50932E77A4A82A18DF30" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Total software development costs</link:label>
    <link:label id="lab_atvi_SoftwareDevelopmentCosts_99F4609A774B50932E77A4A82A18DF30_label_en-US" xlink:label="lab_atvi_SoftwareDevelopmentCosts_99F4609A774B50932E77A4A82A18DF30" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Software Development Costs</link:label>
    <link:label id="lab_atvi_SoftwareDevelopmentCosts_99F4609A774B50932E77A4A82A18DF30_documentation_en-US" xlink:label="lab_atvi_SoftwareDevelopmentCosts_99F4609A774B50932E77A4A82A18DF30" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Unamortized costs incurred for development of computer software, which is to be sold, leased or otherwise marketed, after establishing technological feasibility through to the general release of the software products.</link:label>
    <link:loc xlink:href="atvi-20191231.xsd#atvi_SoftwareDevelopmentCosts" xlink:label="loc_atvi_SoftwareDevelopmentCosts_99F4609A774B50932E77A4A82A18DF30" xlink:type="locator" />
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    <link:label id="lab_atvi_AmortizationWriteOffsAndImpairmentsAbstract_C3F97F9219213E33F9AAA4A82A18A9D7_terseLabel_en-US" xlink:label="lab_atvi_AmortizationWriteOffsAndImpairmentsAbstract_C3F97F9219213E33F9AAA4A82A18A9D7" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Amortization:</link:label>
    <link:label id="lab_atvi_AmortizationWriteOffsAndImpairmentsAbstract_C3F97F9219213E33F9AAA4A82A18A9D7_label_en-US" xlink:label="lab_atvi_AmortizationWriteOffsAndImpairmentsAbstract_C3F97F9219213E33F9AAA4A82A18A9D7" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Amortization Write-offs and Impairments [Abstract]</link:label>
    <link:label id="lab_atvi_AmortizationWriteOffsAndImpairmentsAbstract_C3F97F9219213E33F9AAA4A82A18A9D7_documentation_en-US" xlink:label="lab_atvi_AmortizationWriteOffsAndImpairmentsAbstract_C3F97F9219213E33F9AAA4A82A18A9D7" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US" />
    <link:loc xlink:href="atvi-20191231.xsd#atvi_AmortizationWriteOffsAndImpairmentsAbstract" xlink:label="loc_atvi_AmortizationWriteOffsAndImpairmentsAbstract_C3F97F9219213E33F9AAA4A82A18A9D7" xlink:type="locator" />
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    <link:label id="lab_atvi_CapitalizedSoftwareDevelopmentCostsAndIntellectualPropertyLicensesAmortization_4E5F2415D72630C64E4AA4A82A184F6F_terseLabel_en-US" xlink:label="lab_atvi_CapitalizedSoftwareDevelopmentCostsAndIntellectualPropertyLicensesAmortization_4E5F2415D72630C64E4AA4A82A184F6F" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Amortization of capitalized software development costs and intellectual property licenses</link:label>
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    <link:label id="lab_atvi_CapitalizedSoftwareDevelopmentCostsAndIntellectualPropertyLicensesAmortization_4E5F2415D72630C64E4AA4A82A184F6F_documentation_en-US" xlink:label="lab_atvi_CapitalizedSoftwareDevelopmentCostsAndIntellectualPropertyLicensesAmortization_4E5F2415D72630C64E4AA4A82A184F6F" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">The amortization of capitalized software development costs and intellectual property licenses.</link:label>
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    <link:label id="lab_srt_NameOfMajorCustomerDomain_2C48740FC35DA531F188825EA62EEB89_terseLabel_en-US" xlink:label="lab_srt_NameOfMajorCustomerDomain_2C48740FC35DA531F188825EA62EEB89" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Customer [Domain]</link:label>
    <link:label id="lab_srt_NameOfMajorCustomerDomain_2C48740FC35DA531F188825EA62EEB89_label_en-US" xlink:label="lab_srt_NameOfMajorCustomerDomain_2C48740FC35DA531F188825EA62EEB89" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Customer [Domain]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/srt/2019/elts/srt-2019-01-31.xsd#srt_NameOfMajorCustomerDomain" xlink:label="loc_srt_NameOfMajorCustomerDomain_2C48740FC35DA531F188825EA62EEB89" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_srt_NameOfMajorCustomerDomain_2C48740FC35DA531F188825EA62EEB89" xlink:to="lab_srt_NameOfMajorCustomerDomain_2C48740FC35DA531F188825EA62EEB89" xlink:type="arc" />
    <link:label id="lab_atvi_AppleMember_8BC80E432EDB7BEE1986825EA62EC732_terseLabel_en-US" xlink:label="lab_atvi_AppleMember_8BC80E432EDB7BEE1986825EA62EC732" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Apple</link:label>
    <link:label id="lab_atvi_AppleMember_8BC80E432EDB7BEE1986825EA62EC732_label_en-US" xlink:label="lab_atvi_AppleMember_8BC80E432EDB7BEE1986825EA62EC732" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Apple [Member]</link:label>
    <link:label id="lab_atvi_AppleMember_8BC80E432EDB7BEE1986825EA62EC732_documentation_en-US" xlink:label="lab_atvi_AppleMember_8BC80E432EDB7BEE1986825EA62EC732" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Represents Apple as a single external customer that accounts for 10 percent or more of the entity's revenues and/or gross receivables.</link:label>
    <link:loc xlink:href="atvi-20191231.xsd#atvi_AppleMember" xlink:label="loc_atvi_AppleMember_8BC80E432EDB7BEE1986825EA62EC732" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_atvi_AppleMember_8BC80E432EDB7BEE1986825EA62EC732" xlink:to="lab_atvi_AppleMember_8BC80E432EDB7BEE1986825EA62EC732" xlink:type="arc" />
    <link:label id="lab_atvi_SonyMember_115BF27B10011BA9E531825EA62E3307_terseLabel_en-US" xlink:label="lab_atvi_SonyMember_115BF27B10011BA9E531825EA62E3307" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Sony</link:label>
    <link:label id="lab_atvi_SonyMember_115BF27B10011BA9E531825EA62E3307_label_en-US" xlink:label="lab_atvi_SonyMember_115BF27B10011BA9E531825EA62E3307" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Sony [Member]</link:label>
    <link:label id="lab_atvi_SonyMember_115BF27B10011BA9E531825EA62E3307_documentation_en-US" xlink:label="lab_atvi_SonyMember_115BF27B10011BA9E531825EA62E3307" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Represents Sony as a single external customer that accounts for 10 percent or more of the entity's revenues and/or gross receivables.</link:label>
    <link:loc xlink:href="atvi-20191231.xsd#atvi_SonyMember" xlink:label="loc_atvi_SonyMember_115BF27B10011BA9E531825EA62E3307" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_atvi_SonyMember_115BF27B10011BA9E531825EA62E3307" xlink:to="lab_atvi_SonyMember_115BF27B10011BA9E531825EA62E3307" xlink:type="arc" />
    <link:label id="lab_atvi_GoogleMember_848EE290B960D8F4ADFB825EA62F829C_terseLabel_en-US" xlink:label="lab_atvi_GoogleMember_848EE290B960D8F4ADFB825EA62F829C" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Google</link:label>
    <link:label id="lab_atvi_GoogleMember_848EE290B960D8F4ADFB825EA62F829C_label_en-US" xlink:label="lab_atvi_GoogleMember_848EE290B960D8F4ADFB825EA62F829C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Google [Member]</link:label>
    <link:label id="lab_atvi_GoogleMember_848EE290B960D8F4ADFB825EA62F829C_documentation_en-US" xlink:label="lab_atvi_GoogleMember_848EE290B960D8F4ADFB825EA62F829C" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Represents Google as a single external customer that account for 10 percent or more of the entity's revenues and/or gross receivables.</link:label>
    <link:loc xlink:href="atvi-20191231.xsd#atvi_GoogleMember" xlink:label="loc_atvi_GoogleMember_848EE290B960D8F4ADFB825EA62F829C" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_atvi_GoogleMember_848EE290B960D8F4ADFB825EA62F829C" xlink:to="lab_atvi_GoogleMember_848EE290B960D8F4ADFB825EA62F829C" xlink:type="arc" />
    <link:label id="lab_atvi_NetEaseMember_C967AC3B694BC68D2885825EA62FE460_terseLabel_en-US" xlink:label="lab_atvi_NetEaseMember_C967AC3B694BC68D2885825EA62FE460" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">NetEase</link:label>
    <link:label id="lab_atvi_NetEaseMember_C967AC3B694BC68D2885825EA62FE460_label_en-US" xlink:label="lab_atvi_NetEaseMember_C967AC3B694BC68D2885825EA62FE460" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">NetEase [Member]</link:label>
    <link:label id="lab_atvi_NetEaseMember_C967AC3B694BC68D2885825EA62FE460_documentation_en-US" xlink:label="lab_atvi_NetEaseMember_C967AC3B694BC68D2885825EA62FE460" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Represents NetEase as a single external customer that accounts for 10 percent or more of the entity's revenues and/or gross receivables.</link:label>
    <link:loc xlink:href="atvi-20191231.xsd#atvi_NetEaseMember" xlink:label="loc_atvi_NetEaseMember_C967AC3B694BC68D2885825EA62FE460" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_atvi_NetEaseMember_C967AC3B694BC68D2885825EA62FE460" xlink:to="lab_atvi_NetEaseMember_C967AC3B694BC68D2885825EA62FE460" xlink:type="arc" />
    <link:label id="lab_atvi_MicrosoftMember_D3DC1741FC41AF0420B1825EA62FFB6F_terseLabel_en-US" xlink:label="lab_atvi_MicrosoftMember_D3DC1741FC41AF0420B1825EA62FFB6F" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Microsoft</link:label>
    <link:label id="lab_atvi_MicrosoftMember_D3DC1741FC41AF0420B1825EA62FFB6F_label_en-US" xlink:label="lab_atvi_MicrosoftMember_D3DC1741FC41AF0420B1825EA62FFB6F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Microsoft [Member]</link:label>
    <link:label id="lab_atvi_MicrosoftMember_D3DC1741FC41AF0420B1825EA62FFB6F_documentation_en-US" xlink:label="lab_atvi_MicrosoftMember_D3DC1741FC41AF0420B1825EA62FFB6F" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Represents Microsoft as a single external customer that accounts for 10 percent or more of the entity's revenues and/or gross receivables.</link:label>
    <link:loc xlink:href="atvi-20191231.xsd#atvi_MicrosoftMember" xlink:label="loc_atvi_MicrosoftMember_D3DC1741FC41AF0420B1825EA62FFB6F" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_atvi_MicrosoftMember_D3DC1741FC41AF0420B1825EA62FFB6F" xlink:to="lab_atvi_MicrosoftMember_D3DC1741FC41AF0420B1825EA62FFB6F" xlink:type="arc" />
    <link:label id="lab_us-gaap_ConcentrationRiskByBenchmarkAxis_B1E1233969F095194C8F825EA62FF619_terseLabel_en-US" xlink:label="lab_us-gaap_ConcentrationRiskByBenchmarkAxis_B1E1233969F095194C8F825EA62FF619" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Concentration Risk Benchmark [Axis]</link:label>
    <link:label id="lab_us-gaap_ConcentrationRiskByBenchmarkAxis_B1E1233969F095194C8F825EA62FF619_label_en-US" xlink:label="lab_us-gaap_ConcentrationRiskByBenchmarkAxis_B1E1233969F095194C8F825EA62FF619" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Concentration Risk Benchmark [Axis]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_ConcentrationRiskByBenchmarkAxis" xlink:label="loc_us-gaap_ConcentrationRiskByBenchmarkAxis_B1E1233969F095194C8F825EA62FF619" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ConcentrationRiskByBenchmarkAxis_B1E1233969F095194C8F825EA62FF619" xlink:to="lab_us-gaap_ConcentrationRiskByBenchmarkAxis_B1E1233969F095194C8F825EA62FF619" xlink:type="arc" />
    <link:label id="lab_us-gaap_ConcentrationRiskBenchmarkDomain_082FEF4FF929C30BB09F825EA634264B_terseLabel_en-US" xlink:label="lab_us-gaap_ConcentrationRiskBenchmarkDomain_082FEF4FF929C30BB09F825EA634264B" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Concentration Risk Benchmark [Domain]</link:label>
    <link:label id="lab_us-gaap_ConcentrationRiskBenchmarkDomain_082FEF4FF929C30BB09F825EA634264B_label_en-US" xlink:label="lab_us-gaap_ConcentrationRiskBenchmarkDomain_082FEF4FF929C30BB09F825EA634264B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Concentration Risk Benchmark [Domain]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_ConcentrationRiskBenchmarkDomain" xlink:label="loc_us-gaap_ConcentrationRiskBenchmarkDomain_082FEF4FF929C30BB09F825EA634264B" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ConcentrationRiskBenchmarkDomain_082FEF4FF929C30BB09F825EA634264B" xlink:to="lab_us-gaap_ConcentrationRiskBenchmarkDomain_082FEF4FF929C30BB09F825EA634264B" xlink:type="arc" />
    <link:label id="lab_us-gaap_RevenueFromContractWithCustomerProductAndServiceBenchmarkMember_4B8B7FDC772C40088BDF825EA6344DBB_terseLabel_en-US" xlink:label="lab_us-gaap_RevenueFromContractWithCustomerProductAndServiceBenchmarkMember_4B8B7FDC772C40088BDF825EA6344DBB" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Consolidated net revenues</link:label>
    <link:label id="lab_us-gaap_RevenueFromContractWithCustomerProductAndServiceBenchmarkMember_4B8B7FDC772C40088BDF825EA6344DBB_label_en-US" xlink:label="lab_us-gaap_RevenueFromContractWithCustomerProductAndServiceBenchmarkMember_4B8B7FDC772C40088BDF825EA6344DBB" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Revenue from Contract with Customer, Product and Service Benchmark [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_RevenueFromContractWithCustomerProductAndServiceBenchmarkMember" xlink:label="loc_us-gaap_RevenueFromContractWithCustomerProductAndServiceBenchmarkMember_4B8B7FDC772C40088BDF825EA6344DBB" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_RevenueFromContractWithCustomerProductAndServiceBenchmarkMember_4B8B7FDC772C40088BDF825EA6344DBB" xlink:to="lab_us-gaap_RevenueFromContractWithCustomerProductAndServiceBenchmarkMember_4B8B7FDC772C40088BDF825EA6344DBB" xlink:type="arc" />
    <link:label id="lab_us-gaap_AccountsReceivableMember_BE33173E502F0BAD5116825EA634C9BD_terseLabel_en-US" xlink:label="lab_us-gaap_AccountsReceivableMember_BE33173E502F0BAD5116825EA634C9BD" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Consolidated gross receivables</link:label>
    <link:label id="lab_us-gaap_AccountsReceivableMember_BE33173E502F0BAD5116825EA634C9BD_label_en-US" xlink:label="lab_us-gaap_AccountsReceivableMember_BE33173E502F0BAD5116825EA634C9BD" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Accounts Receivable [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_AccountsReceivableMember" xlink:label="loc_us-gaap_AccountsReceivableMember_BE33173E502F0BAD5116825EA634C9BD" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AccountsReceivableMember_BE33173E502F0BAD5116825EA634C9BD" xlink:to="lab_us-gaap_AccountsReceivableMember_BE33173E502F0BAD5116825EA634C9BD" xlink:type="arc" />
    <link:label id="lab_us-gaap_ConcentrationRiskLineItems_A7D662820CEBEC4E2637825EA6347481_label_en-US" xlink:label="lab_us-gaap_ConcentrationRiskLineItems_A7D662820CEBEC4E2637825EA6347481" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Concentration Risk [Line Items]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_ConcentrationRiskLineItems" xlink:label="loc_us-gaap_ConcentrationRiskLineItems_A7D662820CEBEC4E2637825EA6347481" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ConcentrationRiskLineItems_A7D662820CEBEC4E2637825EA6347481" xlink:to="lab_us-gaap_ConcentrationRiskLineItems_A7D662820CEBEC4E2637825EA6347481" xlink:type="arc" />
    <link:label id="lab_us-gaap_ConcentrationRiskPercentage1_D177F718B466274F4359825EA6355349_terseLabel_en-US" xlink:label="lab_us-gaap_ConcentrationRiskPercentage1_D177F718B466274F4359825EA6355349" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Percentage of concentration risk</link:label>
    <link:label id="lab_us-gaap_ConcentrationRiskPercentage1_D177F718B466274F4359825EA6355349_label_en-US" xlink:label="lab_us-gaap_ConcentrationRiskPercentage1_D177F718B466274F4359825EA6355349" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Concentration Risk, Percentage</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_ConcentrationRiskPercentage1" xlink:label="loc_us-gaap_ConcentrationRiskPercentage1_D177F718B466274F4359825EA6355349" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ConcentrationRiskPercentage1_D177F718B466274F4359825EA6355349" xlink:to="lab_us-gaap_ConcentrationRiskPercentage1_D177F718B466274F4359825EA6355349" xlink:type="arc" />
    <link:label id="lab_us-gaap_PropertyPlantAndEquipmentTextBlock_798BB5540F112C72E3CDA4A82A0914C2_terseLabel_en-US" xlink:label="lab_us-gaap_PropertyPlantAndEquipmentTextBlock_798BB5540F112C72E3CDA4A82A0914C2" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Property and equipment, net</link:label>
    <link:label id="lab_us-gaap_PropertyPlantAndEquipmentTextBlock_798BB5540F112C72E3CDA4A82A0914C2_label_en-US" xlink:label="lab_us-gaap_PropertyPlantAndEquipmentTextBlock_798BB5540F112C72E3CDA4A82A0914C2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Property, Plant and Equipment [Table Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_PropertyPlantAndEquipmentTextBlock" xlink:label="loc_us-gaap_PropertyPlantAndEquipmentTextBlock_798BB5540F112C72E3CDA4A82A0914C2" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_PropertyPlantAndEquipmentTextBlock_798BB5540F112C72E3CDA4A82A0914C2" xlink:to="lab_us-gaap_PropertyPlantAndEquipmentTextBlock_798BB5540F112C72E3CDA4A82A0914C2" xlink:type="arc" />
    <link:label id="lab_us-gaap_RestructuringCostAndReserveAxis_59EC99B6C3B02B6EE67AF84BF790AC1F_terseLabel_en-US" xlink:label="lab_us-gaap_RestructuringCostAndReserveAxis_59EC99B6C3B02B6EE67AF84BF790AC1F" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Restructuring Type [Axis]</link:label>
    <link:label id="lab_us-gaap_RestructuringCostAndReserveAxis_59EC99B6C3B02B6EE67AF84BF790AC1F_label_en-US" xlink:label="lab_us-gaap_RestructuringCostAndReserveAxis_59EC99B6C3B02B6EE67AF84BF790AC1F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Restructuring Type [Axis]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_RestructuringCostAndReserveAxis" xlink:label="loc_us-gaap_RestructuringCostAndReserveAxis_59EC99B6C3B02B6EE67AF84BF790AC1F" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_RestructuringCostAndReserveAxis_59EC99B6C3B02B6EE67AF84BF790AC1F" xlink:to="lab_us-gaap_RestructuringCostAndReserveAxis_59EC99B6C3B02B6EE67AF84BF790AC1F" xlink:type="arc" />
    <link:label id="lab_us-gaap_TypeOfRestructuringDomain_935855EE2AE361B3C026F84BF7911F6B_terseLabel_en-US" xlink:label="lab_us-gaap_TypeOfRestructuringDomain_935855EE2AE361B3C026F84BF7911F6B" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Type of Restructuring [Domain]</link:label>
    <link:label id="lab_us-gaap_TypeOfRestructuringDomain_935855EE2AE361B3C026F84BF7911F6B_label_en-US" xlink:label="lab_us-gaap_TypeOfRestructuringDomain_935855EE2AE361B3C026F84BF7911F6B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Type of Restructuring [Domain]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_TypeOfRestructuringDomain" xlink:label="loc_us-gaap_TypeOfRestructuringDomain_935855EE2AE361B3C026F84BF7911F6B" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_TypeOfRestructuringDomain_935855EE2AE361B3C026F84BF7911F6B" xlink:to="lab_us-gaap_TypeOfRestructuringDomain_935855EE2AE361B3C026F84BF7911F6B" xlink:type="arc" />
    <link:label id="lab_us-gaap_EmployeeSeveranceMember_F08DEE40CA22BFC453DAF84BF7914F3E_verboseLabel_en-US" xlink:label="lab_us-gaap_EmployeeSeveranceMember_F08DEE40CA22BFC453DAF84BF7914F3E" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Severance and employee related costs</link:label>
    <link:label id="lab_us-gaap_EmployeeSeveranceMember_F08DEE40CA22BFC453DAF84BF7914F3E_label_en-US" xlink:label="lab_us-gaap_EmployeeSeveranceMember_F08DEE40CA22BFC453DAF84BF7914F3E" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Employee Severance [Member]</link:label>
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    <link:label id="lab_us-gaap_FacilityClosingMember_E3657A1EA16391014DA8F84BF7914D3F_terseLabel_en-US" xlink:label="lab_us-gaap_FacilityClosingMember_E3657A1EA16391014DA8F84BF7914D3F" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Facilities and related costs</link:label>
    <link:label id="lab_us-gaap_FacilityClosingMember_E3657A1EA16391014DA8F84BF7914D3F_label_en-US" xlink:label="lab_us-gaap_FacilityClosingMember_E3657A1EA16391014DA8F84BF7914D3F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Facility Closing [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_FacilityClosingMember" xlink:label="loc_us-gaap_FacilityClosingMember_E3657A1EA16391014DA8F84BF7914D3F" xlink:type="locator" />
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    <link:label id="lab_us-gaap_OtherRestructuringMember_3B1FFD3CEB560609563BF84BF7911906_terseLabel_en-US" xlink:label="lab_us-gaap_OtherRestructuringMember_3B1FFD3CEB560609563BF84BF7911906" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Other costs</link:label>
    <link:label id="lab_us-gaap_OtherRestructuringMember_3B1FFD3CEB560609563BF84BF7911906_label_en-US" xlink:label="lab_us-gaap_OtherRestructuringMember_3B1FFD3CEB560609563BF84BF7911906" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Other Restructuring [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_OtherRestructuringMember" xlink:label="loc_us-gaap_OtherRestructuringMember_3B1FFD3CEB560609563BF84BF7911906" xlink:type="locator" />
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    <link:label id="lab_us-gaap_RestructuringReserveRollForward_30259CFF833535BFEC63F84BF792F2C6_terseLabel_en-US" xlink:label="lab_us-gaap_RestructuringReserveRollForward_30259CFF833535BFEC63F84BF792F2C6" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Restructuring Reserve [Roll Forward]</link:label>
    <link:label id="lab_us-gaap_RestructuringReserveRollForward_30259CFF833535BFEC63F84BF792F2C6_label_en-US" xlink:label="lab_us-gaap_RestructuringReserveRollForward_30259CFF833535BFEC63F84BF792F2C6" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Restructuring Reserve [Roll Forward]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_RestructuringReserveRollForward" xlink:label="loc_us-gaap_RestructuringReserveRollForward_30259CFF833535BFEC63F84BF792F2C6" xlink:type="locator" />
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    <link:label id="lab_us-gaap_RestructuringReserve_502413D9096175C15525F84BF792B577_periodStartLabel_en-US" xlink:label="lab_us-gaap_RestructuringReserve_502413D9096175C15525F84BF792B577" xlink:role="http://www.xbrl.org/2003/role/periodStartLabel" xlink:type="resource" xml:lang="en-US">Balance, beginning</link:label>
    <link:label id="lab_us-gaap_RestructuringReserve_502413D9096175C15525F84BF792B577_label_en-US" xlink:label="lab_us-gaap_RestructuringReserve_502413D9096175C15525F84BF792B577" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Restructuring Reserve</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_RestructuringReserve" xlink:label="loc_us-gaap_RestructuringReserve_502413D9096175C15525F84BF792B577" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_RestructuringReserve_502413D9096175C15525F84BF792B577" xlink:to="lab_us-gaap_RestructuringReserve_502413D9096175C15525F84BF792B577" xlink:type="arc" />
    <link:label id="lab_us-gaap_RestructuringCharges_A9000250C2F8F2EB00FFF84BF7922FD8_terseLabel_en-US" xlink:label="lab_us-gaap_RestructuringCharges_A9000250C2F8F2EB00FFF84BF7922FD8" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Costs charged to expense</link:label>
    <link:label id="lab_us-gaap_RestructuringCharges_A9000250C2F8F2EB00FFF84BF7922FD8_label_en-US" xlink:label="lab_us-gaap_RestructuringCharges_A9000250C2F8F2EB00FFF84BF7922FD8" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Restructuring Charges</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_RestructuringCharges" xlink:label="loc_us-gaap_RestructuringCharges_A9000250C2F8F2EB00FFF84BF7922FD8" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_RestructuringCharges_A9000250C2F8F2EB00FFF84BF7922FD8" xlink:to="lab_us-gaap_RestructuringCharges_A9000250C2F8F2EB00FFF84BF7922FD8" xlink:type="arc" />
    <link:label id="lab_us-gaap_PaymentsForRestructuring_CE54A65BED4529A9E818F84BF7929FE7_negatedTerseLabel_en-US" xlink:label="lab_us-gaap_PaymentsForRestructuring_CE54A65BED4529A9E818F84BF7929FE7" xlink:role="http://www.xbrl.org/2009/role/negatedTerseLabel" xlink:type="resource" xml:lang="en-US">Cash payments</link:label>
    <link:label id="lab_us-gaap_PaymentsForRestructuring_CE54A65BED4529A9E818F84BF7929FE7_label_en-US" xlink:label="lab_us-gaap_PaymentsForRestructuring_CE54A65BED4529A9E818F84BF7929FE7" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Payments for Restructuring</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_PaymentsForRestructuring" xlink:label="loc_us-gaap_PaymentsForRestructuring_CE54A65BED4529A9E818F84BF7929FE7" xlink:type="locator" />
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    <link:label id="lab_us-gaap_RestructuringReserveSettledWithoutCash2_107254D45FD482ADF9E6F84BF7930D18_negatedTerseLabel_en-US" xlink:label="lab_us-gaap_RestructuringReserveSettledWithoutCash2_107254D45FD482ADF9E6F84BF7930D18" xlink:role="http://www.xbrl.org/2009/role/negatedTerseLabel" xlink:type="resource" xml:lang="en-US">Non-cash charge adjustment</link:label>
    <link:label id="lab_us-gaap_RestructuringReserveSettledWithoutCash2_107254D45FD482ADF9E6F84BF7930D18_label_en-US" xlink:label="lab_us-gaap_RestructuringReserveSettledWithoutCash2_107254D45FD482ADF9E6F84BF7930D18" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Restructuring Reserve, Settled without Cash</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_RestructuringReserveSettledWithoutCash2" xlink:label="loc_us-gaap_RestructuringReserveSettledWithoutCash2_107254D45FD482ADF9E6F84BF7930D18" xlink:type="locator" />
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    <link:label id="lab_us-gaap_RestructuringReserve_7061A568EBE1F88C7A37F84BF793E7FA_periodEndLabel_en-US" xlink:label="lab_us-gaap_RestructuringReserve_7061A568EBE1F88C7A37F84BF793E7FA" xlink:role="http://www.xbrl.org/2003/role/periodEndLabel" xlink:type="resource" xml:lang="en-US">Balance, ending</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_RestructuringReserve" xlink:label="loc_us-gaap_RestructuringReserve_7061A568EBE1F88C7A37F84BF793E7FA" xlink:type="locator" />
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    <link:label id="lab_us-gaap_IntangibleAssetsDisclosureTextBlock_3420568A4462972ABFEBA4A828B106AD_terseLabel_en-US" xlink:label="lab_us-gaap_IntangibleAssetsDisclosureTextBlock_3420568A4462972ABFEBA4A828B106AD" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Intangible Assets, Net</link:label>
    <link:label id="lab_us-gaap_IntangibleAssetsDisclosureTextBlock_3420568A4462972ABFEBA4A828B106AD_label_en-US" xlink:label="lab_us-gaap_IntangibleAssetsDisclosureTextBlock_3420568A4462972ABFEBA4A828B106AD" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Intangible Assets Disclosure [Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_IntangibleAssetsDisclosureTextBlock" xlink:label="loc_us-gaap_IntangibleAssetsDisclosureTextBlock_3420568A4462972ABFEBA4A828B106AD" xlink:type="locator" />
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    <link:label id="lab_srt_ConsolidationItemsAxis_ED6369DF180F1E4976395A7C3871D844_label_en-US" xlink:label="lab_srt_ConsolidationItemsAxis_ED6369DF180F1E4976395A7C3871D844" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Consolidation Items [Axis]</link:label>
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    <link:label id="lab_atvi_DigitalOnlineChannelsMember_1A6B1722DE3DFD48D0395A7C387C4FBB_label_en-US" xlink:label="lab_atvi_DigitalOnlineChannelsMember_1A6B1722DE3DFD48D0395A7C387C4FBB" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Digital Online Channels [Member]</link:label>
    <link:label id="lab_atvi_DigitalOnlineChannelsMember_1A6B1722DE3DFD48D0395A7C387C4FBB_documentation_en-US" xlink:label="lab_atvi_DigitalOnlineChannelsMember_1A6B1722DE3DFD48D0395A7C387C4FBB" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Digital Online Channels [Member]</link:label>
    <link:loc xlink:href="atvi-20191231.xsd#atvi_DigitalOnlineChannelsMember" xlink:label="loc_atvi_DigitalOnlineChannelsMember_1A6B1722DE3DFD48D0395A7C387C4FBB" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_atvi_DigitalOnlineChannelsMember_1A6B1722DE3DFD48D0395A7C387C4FBB" xlink:to="lab_atvi_DigitalOnlineChannelsMember_1A6B1722DE3DFD48D0395A7C387C4FBB" xlink:type="arc" />
    <link:label id="lab_atvi_RetailChannelsMember_E2EE24E48C3DF1B9ECFB5A7C387D1CCA_terseLabel_en-US" xlink:label="lab_atvi_RetailChannelsMember_E2EE24E48C3DF1B9ECFB5A7C387D1CCA" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Retail channels</link:label>
    <link:label id="lab_atvi_RetailChannelsMember_E2EE24E48C3DF1B9ECFB5A7C387D1CCA_label_en-US" xlink:label="lab_atvi_RetailChannelsMember_E2EE24E48C3DF1B9ECFB5A7C387D1CCA" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Retail Channels [Member]</link:label>
    <link:label id="lab_atvi_RetailChannelsMember_E2EE24E48C3DF1B9ECFB5A7C387D1CCA_documentation_en-US" xlink:label="lab_atvi_RetailChannelsMember_E2EE24E48C3DF1B9ECFB5A7C387D1CCA" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Retail Channels [Member]</link:label>
    <link:loc xlink:href="atvi-20191231.xsd#atvi_RetailChannelsMember" xlink:label="loc_atvi_RetailChannelsMember_E2EE24E48C3DF1B9ECFB5A7C387D1CCA" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_atvi_RetailChannelsMember_E2EE24E48C3DF1B9ECFB5A7C387D1CCA" xlink:to="lab_atvi_RetailChannelsMember_E2EE24E48C3DF1B9ECFB5A7C387D1CCA" xlink:type="arc" />
    <link:label id="lab_atvi_OtherDistributionChannelsMember_973D042862FDF734241C5A7C387D87FC_terseLabel_en-US" xlink:label="lab_atvi_OtherDistributionChannelsMember_973D042862FDF734241C5A7C387D87FC" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Other</link:label>
    <link:label id="lab_atvi_OtherDistributionChannelsMember_973D042862FDF734241C5A7C387D87FC_label_en-US" xlink:label="lab_atvi_OtherDistributionChannelsMember_973D042862FDF734241C5A7C387D87FC" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Other Distribution Channels [Member]</link:label>
    <link:label id="lab_atvi_OtherDistributionChannelsMember_973D042862FDF734241C5A7C387D87FC_documentation_en-US" xlink:label="lab_atvi_OtherDistributionChannelsMember_973D042862FDF734241C5A7C387D87FC" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Other Distribution Channels [Member]</link:label>
    <link:loc xlink:href="atvi-20191231.xsd#atvi_OtherDistributionChannelsMember" xlink:label="loc_atvi_OtherDistributionChannelsMember_973D042862FDF734241C5A7C387D87FC" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_atvi_OtherDistributionChannelsMember_973D042862FDF734241C5A7C387D87FC" xlink:to="lab_atvi_OtherDistributionChannelsMember_973D042862FDF734241C5A7C387D87FC" xlink:type="arc" />
    <link:label id="lab_atvi_ConsoleMember_DF3932F77BB648B2815B5A7C387DD19A_terseLabel_en-US" xlink:label="lab_atvi_ConsoleMember_DF3932F77BB648B2815B5A7C387DD19A" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Console</link:label>
    <link:label id="lab_atvi_ConsoleMember_DF3932F77BB648B2815B5A7C387DD19A_label_en-US" xlink:label="lab_atvi_ConsoleMember_DF3932F77BB648B2815B5A7C387DD19A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Console [Member]</link:label>
    <link:label id="lab_atvi_ConsoleMember_DF3932F77BB648B2815B5A7C387DD19A_documentation_en-US" xlink:label="lab_atvi_ConsoleMember_DF3932F77BB648B2815B5A7C387DD19A" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Represents the total of consoles which includes the Sony PS4 and PS3, the Microsoft Xbox One and Xbox 360, and the Nintendo Wii U and Wii.</link:label>
    <link:loc xlink:href="atvi-20191231.xsd#atvi_ConsoleMember" xlink:label="loc_atvi_ConsoleMember_DF3932F77BB648B2815B5A7C387DD19A" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_atvi_ConsoleMember_DF3932F77BB648B2815B5A7C387DD19A" xlink:to="lab_atvi_ConsoleMember_DF3932F77BB648B2815B5A7C387DD19A" xlink:type="arc" />
    <link:label id="lab_atvi_PCMember_BF0E41566D53C57203285A7C387DAB78_terseLabel_en-US" xlink:label="lab_atvi_PCMember_BF0E41566D53C57203285A7C387DAB78" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">PC</link:label>
    <link:label id="lab_atvi_PCMember_BF0E41566D53C57203285A7C387DAB78_label_en-US" xlink:label="lab_atvi_PCMember_BF0E41566D53C57203285A7C387DAB78" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">PC [Member]</link:label>
    <link:label id="lab_atvi_PCMember_BF0E41566D53C57203285A7C387DAB78_documentation_en-US" xlink:label="lab_atvi_PCMember_BF0E41566D53C57203285A7C387DAB78" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">The personal computer platform.</link:label>
    <link:loc xlink:href="atvi-20191231.xsd#atvi_PCMember" xlink:label="loc_atvi_PCMember_BF0E41566D53C57203285A7C387DAB78" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_atvi_PCMember_BF0E41566D53C57203285A7C387DAB78" xlink:to="lab_atvi_PCMember_BF0E41566D53C57203285A7C387DAB78" xlink:type="arc" />
    <link:label id="lab_atvi_MobileAndAncillaryPlatformsMember_6AF999B10A4251B888265A7C387DCF68_terseLabel_en-US" xlink:label="lab_atvi_MobileAndAncillaryPlatformsMember_6AF999B10A4251B888265A7C387DCF68" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Mobile and ancillary</link:label>
    <link:label id="lab_atvi_MobileAndAncillaryPlatformsMember_6AF999B10A4251B888265A7C387DCF68_label_en-US" xlink:label="lab_atvi_MobileAndAncillaryPlatformsMember_6AF999B10A4251B888265A7C387DCF68" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Mobile And Ancillary Platforms [Member]</link:label>
    <link:label id="lab_atvi_MobileAndAncillaryPlatformsMember_6AF999B10A4251B888265A7C387DCF68_documentation_en-US" xlink:label="lab_atvi_MobileAndAncillaryPlatformsMember_6AF999B10A4251B888265A7C387DCF68" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Mobile And Ancillary Platforms [Member]</link:label>
    <link:loc xlink:href="atvi-20191231.xsd#atvi_MobileAndAncillaryPlatformsMember" xlink:label="loc_atvi_MobileAndAncillaryPlatformsMember_6AF999B10A4251B888265A7C387DCF68" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_atvi_MobileAndAncillaryPlatformsMember_6AF999B10A4251B888265A7C387DCF68" xlink:to="lab_atvi_MobileAndAncillaryPlatformsMember_6AF999B10A4251B888265A7C387DCF68" xlink:type="arc" />
    <link:label id="lab_atvi_OtherPlatformMember_4A33C82532650E2D4AB05A7C387EB536_terseLabel_en-US" xlink:label="lab_atvi_OtherPlatformMember_4A33C82532650E2D4AB05A7C387EB536" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Other</link:label>
    <link:label id="lab_atvi_OtherPlatformMember_4A33C82532650E2D4AB05A7C387EB536_label_en-US" xlink:label="lab_atvi_OtherPlatformMember_4A33C82532650E2D4AB05A7C387EB536" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Other [Member]</link:label>
    <link:label id="lab_atvi_OtherPlatformMember_4A33C82532650E2D4AB05A7C387EB536_documentation_en-US" xlink:label="lab_atvi_OtherPlatformMember_4A33C82532650E2D4AB05A7C387EB536" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Revenues from handheld and mobile devices, as well as non-platform specific game related revenues such as standalone sales of toys and accessories products from the Skylanders franchise and other physical merchandise and accessories.</link:label>
    <link:loc xlink:href="atvi-20191231.xsd#atvi_OtherPlatformMember" xlink:label="loc_atvi_OtherPlatformMember_4A33C82532650E2D4AB05A7C387EB536" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_atvi_OtherPlatformMember_4A33C82532650E2D4AB05A7C387EB536" xlink:to="lab_atvi_OtherPlatformMember_4A33C82532650E2D4AB05A7C387EB536" xlink:type="arc" />
    <link:label id="lab_us-gaap_SegmentReportingInformationLineItems_E5F87FA711DC60270D5D5A7C387E8581_label_en-US" xlink:label="lab_us-gaap_SegmentReportingInformationLineItems_E5F87FA711DC60270D5D5A7C387E8581" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Segment Reporting Information [Line Items]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_SegmentReportingInformationLineItems" xlink:label="loc_us-gaap_SegmentReportingInformationLineItems_E5F87FA711DC60270D5D5A7C387E8581" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_SegmentReportingInformationLineItems_E5F87FA711DC60270D5D5A7C387E8581" xlink:to="lab_us-gaap_SegmentReportingInformationLineItems_E5F87FA711DC60270D5D5A7C387E8581" xlink:type="arc" />
    <link:label id="lab_atvi_SegmentRevenues_B29AD3C3A9F9BF75535D5A7C387EB427_terseLabel_en-US" xlink:label="lab_atvi_SegmentRevenues_B29AD3C3A9F9BF75535D5A7C387EB427" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Segment net revenues</link:label>
    <link:label id="lab_atvi_SegmentRevenues_B29AD3C3A9F9BF75535D5A7C387EB427_label_en-US" xlink:label="lab_atvi_SegmentRevenues_B29AD3C3A9F9BF75535D5A7C387EB427" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Segment Revenues</link:label>
    <link:label id="lab_atvi_SegmentRevenues_B29AD3C3A9F9BF75535D5A7C387EB427_documentation_en-US" xlink:label="lab_atvi_SegmentRevenues_B29AD3C3A9F9BF75535D5A7C387EB427" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Segment revenues represent revenues presented consistent with how our CODM reviews segment performance, which are exclusive of the impact of the change in deferred revenues and related cost of revenues with respect to certain of our online-enabled games.</link:label>
    <link:loc xlink:href="atvi-20191231.xsd#atvi_SegmentRevenues" xlink:label="loc_atvi_SegmentRevenues_B29AD3C3A9F9BF75535D5A7C387EB427" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_atvi_SegmentRevenues_B29AD3C3A9F9BF75535D5A7C387EB427" xlink:to="lab_atvi_SegmentRevenues_B29AD3C3A9F9BF75535D5A7C387EB427" xlink:type="arc" />
    <link:label id="lab_us-gaap_OperatingIncomeLoss_47B689F7DDA3F859B4E75A7C387E9752_totalLabel_en-US" xlink:label="lab_us-gaap_OperatingIncomeLoss_47B689F7DDA3F859B4E75A7C387E9752" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Operating income</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_OperatingIncomeLoss" xlink:label="loc_us-gaap_OperatingIncomeLoss_47B689F7DDA3F859B4E75A7C387E9752" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OperatingIncomeLoss_47B689F7DDA3F859B4E75A7C387E9752" xlink:to="lab_us-gaap_OperatingIncomeLoss_47B689F7DDA3F859B4E75A7C387E9752" xlink:type="arc" />
    <link:label id="lab_atvi_DeferralOfNetRevenuesAndRelatedCostOfSalesRevenueImpact_6ED745595674AFF24F975A7C387E4F86_terseLabel_en-US" xlink:label="lab_atvi_DeferralOfNetRevenuesAndRelatedCostOfSalesRevenueImpact_6ED745595674AFF24F975A7C387E4F86" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Net effect from recognition (deferral) of deferred net revenues (2)</link:label>
    <link:label id="lab_atvi_DeferralOfNetRevenuesAndRelatedCostOfSalesRevenueImpact_6ED745595674AFF24F975A7C387E4F86_label_en-US" xlink:label="lab_atvi_DeferralOfNetRevenuesAndRelatedCostOfSalesRevenueImpact_6ED745595674AFF24F975A7C387E4F86" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Deferral of Net Revenues and Related Cost of Sales Revenue Impact</link:label>
    <link:label id="lab_atvi_DeferralOfNetRevenuesAndRelatedCostOfSalesRevenueImpact_6ED745595674AFF24F975A7C387E4F86_documentation_en-US" xlink:label="lab_atvi_DeferralOfNetRevenuesAndRelatedCostOfSalesRevenueImpact_6ED745595674AFF24F975A7C387E4F86" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Impact of the net effect from the deferral of net revenues in reconciling total segment net revenues to consolidated net revenues.</link:label>
    <link:loc xlink:href="atvi-20191231.xsd#atvi_DeferralOfNetRevenuesAndRelatedCostOfSalesRevenueImpact" xlink:label="loc_atvi_DeferralOfNetRevenuesAndRelatedCostOfSalesRevenueImpact_6ED745595674AFF24F975A7C387E4F86" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_atvi_DeferralOfNetRevenuesAndRelatedCostOfSalesRevenueImpact_6ED745595674AFF24F975A7C387E4F86" xlink:to="lab_atvi_DeferralOfNetRevenuesAndRelatedCostOfSalesRevenueImpact_6ED745595674AFF24F975A7C387E4F86" xlink:type="arc" />
    <link:label id="lab_atvi_DeferralOfNetRevenuesAndRelatedCostOfSalesOperatingIncomeImpact_A157D689A7C9847CEAC65A7C387FAB03_terseLabel_en-US" xlink:label="lab_atvi_DeferralOfNetRevenuesAndRelatedCostOfSalesOperatingIncomeImpact_A157D689A7C9847CEAC65A7C387FAB03" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Net effect from recognition (deferral) of deferred net revenues and related cost of revenues (2)</link:label>
    <link:label id="lab_atvi_DeferralOfNetRevenuesAndRelatedCostOfSalesOperatingIncomeImpact_A157D689A7C9847CEAC65A7C387FAB03_label_en-US" xlink:label="lab_atvi_DeferralOfNetRevenuesAndRelatedCostOfSalesOperatingIncomeImpact_A157D689A7C9847CEAC65A7C387FAB03" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Deferral of Net Revenues and Related Cost of Sales Operating Income Impact</link:label>
    <link:label id="lab_atvi_DeferralOfNetRevenuesAndRelatedCostOfSalesOperatingIncomeImpact_A157D689A7C9847CEAC65A7C387FAB03_documentation_en-US" xlink:label="lab_atvi_DeferralOfNetRevenuesAndRelatedCostOfSalesOperatingIncomeImpact_A157D689A7C9847CEAC65A7C387FAB03" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Impact of the net effect from the deferral of net revenues and related cost of revenues in reconciling total segment operating income (loss) to consolidated operating income (loss).</link:label>
    <link:loc xlink:href="atvi-20191231.xsd#atvi_DeferralOfNetRevenuesAndRelatedCostOfSalesOperatingIncomeImpact" xlink:label="loc_atvi_DeferralOfNetRevenuesAndRelatedCostOfSalesOperatingIncomeImpact_A157D689A7C9847CEAC65A7C387FAB03" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_atvi_DeferralOfNetRevenuesAndRelatedCostOfSalesOperatingIncomeImpact_A157D689A7C9847CEAC65A7C387FAB03" xlink:to="lab_atvi_DeferralOfNetRevenuesAndRelatedCostOfSalesOperatingIncomeImpact_A157D689A7C9847CEAC65A7C387FAB03" xlink:type="arc" />
    <link:label id="lab_us-gaap_AllocatedShareBasedCompensationExpense_41F36EFE404CE269B79F5A7C387FECBB_negatedLabel_en-US" xlink:label="lab_us-gaap_AllocatedShareBasedCompensationExpense_41F36EFE404CE269B79F5A7C387FECBB" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Share-based compensation expense</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_AllocatedShareBasedCompensationExpense" xlink:label="loc_us-gaap_AllocatedShareBasedCompensationExpense_41F36EFE404CE269B79F5A7C387FECBB" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AllocatedShareBasedCompensationExpense_41F36EFE404CE269B79F5A7C387FECBB" xlink:to="lab_us-gaap_AllocatedShareBasedCompensationExpense_41F36EFE404CE269B79F5A7C387FECBB" xlink:type="arc" />
    <link:label id="lab_us-gaap_AmortizationOfIntangibleAssets_AB933797D9B7C0D030C65A7C387FAE19_negatedLabel_en-US" xlink:label="lab_us-gaap_AmortizationOfIntangibleAssets_AB933797D9B7C0D030C65A7C387FAE19" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Amortization of intangible assets</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_AmortizationOfIntangibleAssets" xlink:label="loc_us-gaap_AmortizationOfIntangibleAssets_AB933797D9B7C0D030C65A7C387FAE19" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AmortizationOfIntangibleAssets_AB933797D9B7C0D030C65A7C387FAE19" xlink:to="lab_us-gaap_AmortizationOfIntangibleAssets_AB933797D9B7C0D030C65A7C387FAE19" xlink:type="arc" />
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    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseNextTwelveMonths" xlink:label="loc_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseNextTwelveMonths_2EBF7A318A6680B4F19FA4A828827007" xlink:type="locator" />
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    <link:label id="lab_us-gaap_DebtInstrumentUnamortizedDiscountPremiumAndDebtIssuanceCostsNet_5129BFCA0E70E9D837A3A4D59546B427_negatedTerseLabel_en-US" xlink:label="lab_us-gaap_DebtInstrumentUnamortizedDiscountPremiumAndDebtIssuanceCostsNet_5129BFCA0E70E9D837A3A4D59546B427" xlink:role="http://www.xbrl.org/2009/role/negatedTerseLabel" xlink:type="resource" xml:lang="en-US">Unamortized Discount and Deferred Financing Costs</link:label>
    <link:label id="lab_us-gaap_DebtInstrumentUnamortizedDiscountPremiumAndDebtIssuanceCostsNet_5129BFCA0E70E9D837A3A4D59546B427_label_en-US" xlink:label="lab_us-gaap_DebtInstrumentUnamortizedDiscountPremiumAndDebtIssuanceCostsNet_5129BFCA0E70E9D837A3A4D59546B427" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Debt Instrument, Unamortized Discount (Premium) and Debt Issuance Costs, Net</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_DebtInstrumentUnamortizedDiscountPremiumAndDebtIssuanceCostsNet" xlink:label="loc_us-gaap_DebtInstrumentUnamortizedDiscountPremiumAndDebtIssuanceCostsNet_5129BFCA0E70E9D837A3A4D59546B427" xlink:type="locator" />
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    <link:label id="lab_us-gaap_LongTermDebt_991C40E5D48F887A648BA4D5954620CA_totalLabel_en-US" xlink:label="lab_us-gaap_LongTermDebt_991C40E5D48F887A648BA4D5954620CA" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Net Carrying Amount</link:label>
    <link:label id="lab_us-gaap_LongTermDebt_991C40E5D48F887A648BA4D5954620CA_label_en-US" xlink:label="lab_us-gaap_LongTermDebt_991C40E5D48F887A648BA4D5954620CA" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Long-term Debt</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_LongTermDebt" xlink:label="loc_us-gaap_LongTermDebt_991C40E5D48F887A648BA4D5954620CA" xlink:type="locator" />
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    <link:label id="lab_us-gaap_ScheduleOfStockByClassTable_EB987ADA1828650137C0A8BC6BDB4925_label_en-US" xlink:label="lab_us-gaap_ScheduleOfStockByClassTable_EB987ADA1828650137C0A8BC6BDB4925" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Schedule of Stock by Class [Table]</link:label>
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    <link:label id="lab_us-gaap_ClassOfStockLineItems_7672B36A9519C144ACB8A8BC6BDC647E_terseLabel_en-US" xlink:label="lab_us-gaap_ClassOfStockLineItems_7672B36A9519C144ACB8A8BC6BDC647E" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Class of Stock [Line Items]</link:label>
    <link:label id="lab_us-gaap_ClassOfStockLineItems_7672B36A9519C144ACB8A8BC6BDC647E_label_en-US" xlink:label="lab_us-gaap_ClassOfStockLineItems_7672B36A9519C144ACB8A8BC6BDC647E" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Class of Stock [Line Items]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_ClassOfStockLineItems" xlink:label="loc_us-gaap_ClassOfStockLineItems_7672B36A9519C144ACB8A8BC6BDC647E" xlink:type="locator" />
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    <link:label id="lab_us-gaap_PaymentsOfDividendsCommonStock_E27C48B5D0CFC8F5531BA8BC6BDCD81D_terseLabel_en-US" xlink:label="lab_us-gaap_PaymentsOfDividendsCommonStock_E27C48B5D0CFC8F5531BA8BC6BDCD81D" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Cash dividend payment</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_PaymentsOfDividendsCommonStock" xlink:label="loc_us-gaap_PaymentsOfDividendsCommonStock_E27C48B5D0CFC8F5531BA8BC6BDCD81D" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_PaymentsOfDividendsCommonStock_E27C48B5D0CFC8F5531BA8BC6BDCD81D" xlink:to="lab_us-gaap_PaymentsOfDividendsCommonStock_E27C48B5D0CFC8F5531BA8BC6BDCD81D" xlink:type="arc" />
    <link:label id="lab_atvi_PaymentsOfDividendsRestrictedStockUnits_B1A938C1CBB8B1EA973CA8BC6BDDBE1F_terseLabel_en-US" xlink:label="lab_atvi_PaymentsOfDividendsRestrictedStockUnits_B1A938C1CBB8B1EA973CA8BC6BDDBE1F" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Dividend equivalent payment</link:label>
    <link:label id="lab_atvi_PaymentsOfDividendsRestrictedStockUnits_B1A938C1CBB8B1EA973CA8BC6BDDBE1F_label_en-US" xlink:label="lab_atvi_PaymentsOfDividendsRestrictedStockUnits_B1A938C1CBB8B1EA973CA8BC6BDDBE1F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Payments Of Dividends Restricted Stock Units</link:label>
    <link:label id="lab_atvi_PaymentsOfDividendsRestrictedStockUnits_B1A938C1CBB8B1EA973CA8BC6BDDBE1F_documentation_en-US" xlink:label="lab_atvi_PaymentsOfDividendsRestrictedStockUnits_B1A938C1CBB8B1EA973CA8BC6BDDBE1F" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Dividend equivalent payments to holders of restricted stock units.</link:label>
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    <link:label id="lab_us-gaap_RevenuePerformanceObligationAbstract_9AA5CED56448FBA35AA1A4A8291F5594_label_en-US" xlink:label="lab_us-gaap_RevenuePerformanceObligationAbstract_9AA5CED56448FBA35AA1A4A8291F5594" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Revenue, Performance Obligation [Abstract]</link:label>
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    <link:label id="lab_atvi_EstimatedServicePeriod_A2E51765E778BF180A1BA4A8292ECC82_label_en-US" xlink:label="lab_atvi_EstimatedServicePeriod_A2E51765E778BF180A1BA4A8292ECC82" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Estimated Service Period</link:label>
    <link:label id="lab_atvi_EstimatedServicePeriod_A2E51765E778BF180A1BA4A8292ECC82_documentation_en-US" xlink:label="lab_atvi_EstimatedServicePeriod_A2E51765E778BF180A1BA4A8292ECC82" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">This element represents the service period over which revenues are recognized for games for which we have an online hosted software arrangement, or an implied obligation to display virtual goods, or there is significant online functionality that is a separate performance obligation.</link:label>
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    <link:label id="lab_us-gaap_OtherAssetsMember_2D3822975E226E3247375F93A73A0528_terseLabel_en-US" xlink:label="lab_us-gaap_OtherAssetsMember_2D3822975E226E3247375F93A73A0528" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Other assets</link:label>
    <link:label id="lab_us-gaap_OtherAssetsMember_2D3822975E226E3247375F93A73A0528_label_en-US" xlink:label="lab_us-gaap_OtherAssetsMember_2D3822975E226E3247375F93A73A0528" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Other Assets [Member]</link:label>
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    <link:label id="lab_us-gaap_AccruedLiabilitiesMember_28D9AC87E5EC60BA743D5F93A73C600A_label_en-US" xlink:label="lab_us-gaap_AccruedLiabilitiesMember_28D9AC87E5EC60BA743D5F93A73C600A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Accrued Liabilities [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_AccruedLiabilitiesMember" xlink:label="loc_us-gaap_AccruedLiabilitiesMember_28D9AC87E5EC60BA743D5F93A73C600A" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AccruedLiabilitiesMember_28D9AC87E5EC60BA743D5F93A73C600A" xlink:to="lab_us-gaap_AccruedLiabilitiesMember_28D9AC87E5EC60BA743D5F93A73C600A" xlink:type="arc" />
    <link:label id="lab_us-gaap_OtherNoncurrentLiabilitiesMember_EE993D588F37EAA823825F93A73C33F3_terseLabel_en-US" xlink:label="lab_us-gaap_OtherNoncurrentLiabilitiesMember_EE993D588F37EAA823825F93A73C33F3" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Other liabilities</link:label>
    <link:label id="lab_us-gaap_OtherNoncurrentLiabilitiesMember_EE993D588F37EAA823825F93A73C33F3_label_en-US" xlink:label="lab_us-gaap_OtherNoncurrentLiabilitiesMember_EE993D588F37EAA823825F93A73C33F3" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Other Noncurrent Liabilities [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_OtherNoncurrentLiabilitiesMember" xlink:label="loc_us-gaap_OtherNoncurrentLiabilitiesMember_EE993D588F37EAA823825F93A73C33F3" xlink:type="locator" />
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    <link:label id="lab_us-gaap_OperatingLeaseRightOfUseAsset_A44FF00A57F32E8B8B815F93A73D7438_terseLabel_en-US" xlink:label="lab_us-gaap_OperatingLeaseRightOfUseAsset_A44FF00A57F32E8B8B815F93A73D7438" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">ROU assets</link:label>
    <link:label id="lab_us-gaap_OperatingLeaseRightOfUseAsset_A44FF00A57F32E8B8B815F93A73D7438_label_en-US" xlink:label="lab_us-gaap_OperatingLeaseRightOfUseAsset_A44FF00A57F32E8B8B815F93A73D7438" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Operating Lease, Right-of-Use Asset</link:label>
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    <link:label id="lab_us-gaap_OperatingLeaseLiabilityCurrent_9545A3EC9D5CB346BA895F93A73D4092_label_en-US" xlink:label="lab_us-gaap_OperatingLeaseLiabilityCurrent_9545A3EC9D5CB346BA895F93A73D4092" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Operating Lease, Liability, Current</link:label>
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    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OperatingLeaseLiabilityCurrent_9545A3EC9D5CB346BA895F93A73D4092" xlink:to="lab_us-gaap_OperatingLeaseLiabilityCurrent_9545A3EC9D5CB346BA895F93A73D4092" xlink:type="arc" />
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    <link:label id="lab_us-gaap_OperatingLeaseLiabilityNoncurrent_FEE496D5C9B4916550505F93A73DDD9C_label_en-US" xlink:label="lab_us-gaap_OperatingLeaseLiabilityNoncurrent_FEE496D5C9B4916550505F93A73DDD9C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Operating Lease, Liability, Noncurrent</link:label>
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    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_OperatingLeaseLiability" xlink:label="loc_us-gaap_OperatingLeaseLiability_F30BA8D89F33950614675F93A73D86EE" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OperatingLeaseLiability_F30BA8D89F33950614675F93A73D86EE" xlink:to="lab_us-gaap_OperatingLeaseLiability_F30BA8D89F33950614675F93A73D86EE" xlink:type="arc" />
    <link:label id="lab_us-gaap_OperatingLeaseLiabilityCurrentStatementOfFinancialPositionExtensibleList_75661D7D4B9A136B982F5F93A73E7697_terseLabel_en-US" xlink:label="lab_us-gaap_OperatingLeaseLiabilityCurrentStatementOfFinancialPositionExtensibleList_75661D7D4B9A136B982F5F93A73E7697" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Current lease liabilities, accrued expenses and other current liabilities</link:label>
    <link:label id="lab_us-gaap_OperatingLeaseLiabilityCurrentStatementOfFinancialPositionExtensibleList_75661D7D4B9A136B982F5F93A73E7697_label_en-US" xlink:label="lab_us-gaap_OperatingLeaseLiabilityCurrentStatementOfFinancialPositionExtensibleList_75661D7D4B9A136B982F5F93A73E7697" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Operating Lease, Liability, Current, Statement of Financial Position [Extensible List]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_OperatingLeaseLiabilityCurrentStatementOfFinancialPositionExtensibleList" xlink:label="loc_us-gaap_OperatingLeaseLiabilityCurrentStatementOfFinancialPositionExtensibleList_75661D7D4B9A136B982F5F93A73E7697" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OperatingLeaseLiabilityCurrentStatementOfFinancialPositionExtensibleList_75661D7D4B9A136B982F5F93A73E7697" xlink:to="lab_us-gaap_OperatingLeaseLiabilityCurrentStatementOfFinancialPositionExtensibleList_75661D7D4B9A136B982F5F93A73E7697" xlink:type="arc" />
    <link:label id="lab_us-gaap_OperatingLeaseLiabilityNoncurrentStatementOfFinancialPositionExtensibleList_23385881826401F3629F5F93A73E2455_terseLabel_en-US" xlink:label="lab_us-gaap_OperatingLeaseLiabilityNoncurrentStatementOfFinancialPositionExtensibleList_23385881826401F3629F5F93A73E2455" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Non-current lease liabilities, other liabilities</link:label>
    <link:label id="lab_us-gaap_OperatingLeaseLiabilityNoncurrentStatementOfFinancialPositionExtensibleList_23385881826401F3629F5F93A73E2455_label_en-US" xlink:label="lab_us-gaap_OperatingLeaseLiabilityNoncurrentStatementOfFinancialPositionExtensibleList_23385881826401F3629F5F93A73E2455" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Operating Lease, Liability, Noncurrent, Statement of Financial Position [Extensible List]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_OperatingLeaseLiabilityNoncurrentStatementOfFinancialPositionExtensibleList" xlink:label="loc_us-gaap_OperatingLeaseLiabilityNoncurrentStatementOfFinancialPositionExtensibleList_23385881826401F3629F5F93A73E2455" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OperatingLeaseLiabilityNoncurrentStatementOfFinancialPositionExtensibleList_23385881826401F3629F5F93A73E2455" xlink:to="lab_us-gaap_OperatingLeaseLiabilityNoncurrentStatementOfFinancialPositionExtensibleList_23385881826401F3629F5F93A73E2455" xlink:type="arc" />
    <link:label id="lab_us-gaap_OperatingLeaseLiabilityStatementOfFinancialPositionExtensibleList_06789F9A7AE9C66FEA245F93A76BEBF9_terseLabel_en-US" xlink:label="lab_us-gaap_OperatingLeaseLiabilityStatementOfFinancialPositionExtensibleList_06789F9A7AE9C66FEA245F93A76BEBF9" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Total lease liabilities</link:label>
    <link:label id="lab_us-gaap_OperatingLeaseLiabilityStatementOfFinancialPositionExtensibleList_06789F9A7AE9C66FEA245F93A76BEBF9_label_en-US" xlink:label="lab_us-gaap_OperatingLeaseLiabilityStatementOfFinancialPositionExtensibleList_06789F9A7AE9C66FEA245F93A76BEBF9" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Operating Lease, Liability, Statement of Financial Position [Extensible List]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_OperatingLeaseLiabilityStatementOfFinancialPositionExtensibleList" xlink:label="loc_us-gaap_OperatingLeaseLiabilityStatementOfFinancialPositionExtensibleList_06789F9A7AE9C66FEA245F93A76BEBF9" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OperatingLeaseLiabilityStatementOfFinancialPositionExtensibleList_06789F9A7AE9C66FEA245F93A76BEBF9" xlink:to="lab_us-gaap_OperatingLeaseLiabilityStatementOfFinancialPositionExtensibleList_06789F9A7AE9C66FEA245F93A76BEBF9" xlink:type="arc" />
    <link:label id="lab_us-gaap_NatureOfOperations_DE4049D690DB5A8C0BA5A4A828FF941C_terseLabel_en-US" xlink:label="lab_us-gaap_NatureOfOperations_DE4049D690DB5A8C0BA5A4A828FF941C" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Description of Business</link:label>
    <link:label id="lab_us-gaap_NatureOfOperations_DE4049D690DB5A8C0BA5A4A828FF941C_label_en-US" xlink:label="lab_us-gaap_NatureOfOperations_DE4049D690DB5A8C0BA5A4A828FF941C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Nature of Operations [Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_NatureOfOperations" xlink:label="loc_us-gaap_NatureOfOperations_DE4049D690DB5A8C0BA5A4A828FF941C" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_NatureOfOperations_DE4049D690DB5A8C0BA5A4A828FF941C" xlink:to="lab_us-gaap_NatureOfOperations_DE4049D690DB5A8C0BA5A4A828FF941C" xlink:type="arc" />
    <link:label id="lab_us-gaap_GoodwillDisclosureTextBlock_793B158F4F1D0A4D38E0A4A82B03CFAD_terseLabel_en-US" xlink:label="lab_us-gaap_GoodwillDisclosureTextBlock_793B158F4F1D0A4D38E0A4A82B03CFAD" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Goodwill</link:label>
    <link:label id="lab_us-gaap_GoodwillDisclosureTextBlock_793B158F4F1D0A4D38E0A4A82B03CFAD_label_en-US" xlink:label="lab_us-gaap_GoodwillDisclosureTextBlock_793B158F4F1D0A4D38E0A4A82B03CFAD" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Goodwill Disclosure [Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_GoodwillDisclosureTextBlock" xlink:label="loc_us-gaap_GoodwillDisclosureTextBlock_793B158F4F1D0A4D38E0A4A82B03CFAD" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_GoodwillDisclosureTextBlock_793B158F4F1D0A4D38E0A4A82B03CFAD" xlink:to="lab_us-gaap_GoodwillDisclosureTextBlock_793B158F4F1D0A4D38E0A4A82B03CFAD" xlink:type="arc" />
    <link:label id="lab_us-gaap_LongTermPurchaseCommitmentTable_FA97141C3478C2E7159F6A5DE69F74DF_terseLabel_en-US" xlink:label="lab_us-gaap_LongTermPurchaseCommitmentTable_FA97141C3478C2E7159F6A5DE69F74DF" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Long-term Purchase Commitment [Table]</link:label>
    <link:label id="lab_us-gaap_LongTermPurchaseCommitmentTable_FA97141C3478C2E7159F6A5DE69F74DF_label_en-US" xlink:label="lab_us-gaap_LongTermPurchaseCommitmentTable_FA97141C3478C2E7159F6A5DE69F74DF" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Long-term Purchase Commitment [Table]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_LongTermPurchaseCommitmentTable" xlink:label="loc_us-gaap_LongTermPurchaseCommitmentTable_FA97141C3478C2E7159F6A5DE69F74DF" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_LongTermPurchaseCommitmentTable_FA97141C3478C2E7159F6A5DE69F74DF" xlink:to="lab_us-gaap_LongTermPurchaseCommitmentTable_FA97141C3478C2E7159F6A5DE69F74DF" xlink:type="arc" />
    <link:label id="lab_us-gaap_LongTermPurchaseCommitmentByCategoryOfItemPurchasedAxis_D3CB2850D3BA857FD0666A5DE69FE009_terseLabel_en-US" xlink:label="lab_us-gaap_LongTermPurchaseCommitmentByCategoryOfItemPurchasedAxis_D3CB2850D3BA857FD0666A5DE69FE009" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Category of Item Purchased [Axis]</link:label>
    <link:label id="lab_us-gaap_LongTermPurchaseCommitmentByCategoryOfItemPurchasedAxis_D3CB2850D3BA857FD0666A5DE69FE009_label_en-US" xlink:label="lab_us-gaap_LongTermPurchaseCommitmentByCategoryOfItemPurchasedAxis_D3CB2850D3BA857FD0666A5DE69FE009" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Category of Item Purchased [Axis]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_LongTermPurchaseCommitmentByCategoryOfItemPurchasedAxis" xlink:label="loc_us-gaap_LongTermPurchaseCommitmentByCategoryOfItemPurchasedAxis_D3CB2850D3BA857FD0666A5DE69FE009" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_LongTermPurchaseCommitmentByCategoryOfItemPurchasedAxis_D3CB2850D3BA857FD0666A5DE69FE009" xlink:to="lab_us-gaap_LongTermPurchaseCommitmentByCategoryOfItemPurchasedAxis_D3CB2850D3BA857FD0666A5DE69FE009" xlink:type="arc" />
    <link:label id="lab_us-gaap_LongTermPurchaseCommitmentCategoryOfItemPurchasedDomain_97210E6165E5B669B6B36A5DE69FE18B_terseLabel_en-US" xlink:label="lab_us-gaap_LongTermPurchaseCommitmentCategoryOfItemPurchasedDomain_97210E6165E5B669B6B36A5DE69FE18B" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Long-term Purchase Commitment, Category of Item Purchased [Domain]</link:label>
    <link:label id="lab_us-gaap_LongTermPurchaseCommitmentCategoryOfItemPurchasedDomain_97210E6165E5B669B6B36A5DE69FE18B_label_en-US" xlink:label="lab_us-gaap_LongTermPurchaseCommitmentCategoryOfItemPurchasedDomain_97210E6165E5B669B6B36A5DE69FE18B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Long-term Purchase Commitment, Category of Item Purchased [Domain]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_LongTermPurchaseCommitmentCategoryOfItemPurchasedDomain" xlink:label="loc_us-gaap_LongTermPurchaseCommitmentCategoryOfItemPurchasedDomain_97210E6165E5B669B6B36A5DE69FE18B" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_LongTermPurchaseCommitmentCategoryOfItemPurchasedDomain_97210E6165E5B669B6B36A5DE69FE18B" xlink:to="lab_us-gaap_LongTermPurchaseCommitmentCategoryOfItemPurchasedDomain_97210E6165E5B669B6B36A5DE69FE18B" xlink:type="arc" />
    <link:label id="lab_atvi_ContractualObligationsNonCancelableOperatingLeaseMember_FA7E511C6A62D651F1896A5DE6A00738_terseLabel_en-US" xlink:label="lab_atvi_ContractualObligationsNonCancelableOperatingLeaseMember_FA7E511C6A62D651F1896A5DE6A00738" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Total Contractual Obligations</link:label>
    <link:label id="lab_atvi_ContractualObligationsNonCancelableOperatingLeaseMember_FA7E511C6A62D651F1896A5DE6A00738_label_en-US" xlink:label="lab_atvi_ContractualObligationsNonCancelableOperatingLeaseMember_FA7E511C6A62D651F1896A5DE6A00738" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Contractual Obligations Non Cancelable Operating Lease [Member]</link:label>
    <link:label id="lab_atvi_ContractualObligationsNonCancelableOperatingLeaseMember_FA7E511C6A62D651F1896A5DE6A00738_documentation_en-US" xlink:label="lab_atvi_ContractualObligationsNonCancelableOperatingLeaseMember_FA7E511C6A62D651F1896A5DE6A00738" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">This element represents the contractual arrangements with third parties for non-cancelable operating lease agreements, for development of products, and for the rights to intellectual property.</link:label>
    <link:loc xlink:href="atvi-20191231.xsd#atvi_ContractualObligationsNonCancelableOperatingLeaseMember" xlink:label="loc_atvi_ContractualObligationsNonCancelableOperatingLeaseMember_FA7E511C6A62D651F1896A5DE6A00738" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_atvi_ContractualObligationsNonCancelableOperatingLeaseMember_FA7E511C6A62D651F1896A5DE6A00738" xlink:to="lab_atvi_ContractualObligationsNonCancelableOperatingLeaseMember_FA7E511C6A62D651F1896A5DE6A00738" xlink:type="arc" />
    <link:label id="lab_atvi_FacilityAndEquipmentLeasesMember_503FE27D5A77E4D3BF116A5DE6A04D05_terseLabel_en-US" xlink:label="lab_atvi_FacilityAndEquipmentLeasesMember_503FE27D5A77E4D3BF116A5DE6A04D05" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Facility and Equipment Leases</link:label>
    <link:label id="lab_atvi_FacilityAndEquipmentLeasesMember_503FE27D5A77E4D3BF116A5DE6A04D05_label_en-US" xlink:label="lab_atvi_FacilityAndEquipmentLeasesMember_503FE27D5A77E4D3BF116A5DE6A04D05" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Facility and Equipment Leases [Member]</link:label>
    <link:label id="lab_atvi_FacilityAndEquipmentLeasesMember_503FE27D5A77E4D3BF116A5DE6A04D05_documentation_en-US" xlink:label="lab_atvi_FacilityAndEquipmentLeasesMember_503FE27D5A77E4D3BF116A5DE6A04D05" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">This element represents the contractual agreements with third parties for non-cancelable operating lease agreements for facility and equipment.</link:label>
    <link:loc xlink:href="atvi-20191231.xsd#atvi_FacilityAndEquipmentLeasesMember" xlink:label="loc_atvi_FacilityAndEquipmentLeasesMember_503FE27D5A77E4D3BF116A5DE6A04D05" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_atvi_FacilityAndEquipmentLeasesMember_503FE27D5A77E4D3BF116A5DE6A04D05" xlink:to="lab_atvi_FacilityAndEquipmentLeasesMember_503FE27D5A77E4D3BF116A5DE6A04D05" xlink:type="arc" />
    <link:label id="lab_atvi_DeveloperandHostingMember_157DED4D4DFF6BB0EB266A5DE6A0C84B_terseLabel_en-US" xlink:label="lab_atvi_DeveloperandHostingMember_157DED4D4DFF6BB0EB266A5DE6A0C84B" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Developer and Hosting</link:label>
    <link:label id="lab_atvi_DeveloperandHostingMember_157DED4D4DFF6BB0EB266A5DE6A0C84B_label_en-US" xlink:label="lab_atvi_DeveloperandHostingMember_157DED4D4DFF6BB0EB266A5DE6A0C84B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Developer and Hosting [Member]</link:label>
    <link:label id="lab_atvi_DeveloperandHostingMember_157DED4D4DFF6BB0EB266A5DE6A0C84B_documentation_en-US" xlink:label="lab_atvi_DeveloperandHostingMember_157DED4D4DFF6BB0EB266A5DE6A0C84B" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">This element represents the contractual arrangements with third parties for the development of products and for service providers of hosting services.</link:label>
    <link:loc xlink:href="atvi-20191231.xsd#atvi_DeveloperandHostingMember" xlink:label="loc_atvi_DeveloperandHostingMember_157DED4D4DFF6BB0EB266A5DE6A0C84B" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_atvi_DeveloperandHostingMember_157DED4D4DFF6BB0EB266A5DE6A0C84B" xlink:to="lab_atvi_DeveloperandHostingMember_157DED4D4DFF6BB0EB266A5DE6A0C84B" xlink:type="arc" />
    <link:label id="lab_atvi_MarketingCommitmentsMember_A5654DDCCB47E4C142F56A5DE6A070C2_terseLabel_en-US" xlink:label="lab_atvi_MarketingCommitmentsMember_A5654DDCCB47E4C142F56A5DE6A070C2" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Marketing</link:label>
    <link:label id="lab_atvi_MarketingCommitmentsMember_A5654DDCCB47E4C142F56A5DE6A070C2_label_en-US" xlink:label="lab_atvi_MarketingCommitmentsMember_A5654DDCCB47E4C142F56A5DE6A070C2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Marketing Commitments [Member]</link:label>
    <link:label id="lab_atvi_MarketingCommitmentsMember_A5654DDCCB47E4C142F56A5DE6A070C2_documentation_en-US" xlink:label="lab_atvi_MarketingCommitmentsMember_A5654DDCCB47E4C142F56A5DE6A070C2" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">This element represents the contractual obligation to provide marketing support for the related game(s) which is to be developed or in which the intellectual property will be utilized.</link:label>
    <link:loc xlink:href="atvi-20191231.xsd#atvi_MarketingCommitmentsMember" xlink:label="loc_atvi_MarketingCommitmentsMember_A5654DDCCB47E4C142F56A5DE6A070C2" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_atvi_MarketingCommitmentsMember_A5654DDCCB47E4C142F56A5DE6A070C2" xlink:to="lab_atvi_MarketingCommitmentsMember_A5654DDCCB47E4C142F56A5DE6A070C2" xlink:type="arc" />
    <link:label id="lab_atvi_LongTermDebtObligationsMember_5A82830A1ACB2DC713B16A5DE6A1650D_terseLabel_en-US" xlink:label="lab_atvi_LongTermDebtObligationsMember_5A82830A1ACB2DC713B16A5DE6A1650D" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Long-term debt obligations</link:label>
    <link:label id="lab_atvi_LongTermDebtObligationsMember_5A82830A1ACB2DC713B16A5DE6A1650D_label_en-US" xlink:label="lab_atvi_LongTermDebtObligationsMember_5A82830A1ACB2DC713B16A5DE6A1650D" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Long Term Debt Obligations [Member]</link:label>
    <link:label id="lab_atvi_LongTermDebtObligationsMember_5A82830A1ACB2DC713B16A5DE6A1650D_documentation_en-US" xlink:label="lab_atvi_LongTermDebtObligationsMember_5A82830A1ACB2DC713B16A5DE6A1650D" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">This element represents the contractual obligation for principal payments inclusive of required interest payable.</link:label>
    <link:loc xlink:href="atvi-20191231.xsd#atvi_LongTermDebtObligationsMember" xlink:label="loc_atvi_LongTermDebtObligationsMember_5A82830A1ACB2DC713B16A5DE6A1650D" xlink:type="locator" />
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    <link:label id="lab_us-gaap_LongTermPurchaseCommitmentLineItems_89C5FEC65BC6D95415266A5DE6A167BA_label_en-US" xlink:label="lab_us-gaap_LongTermPurchaseCommitmentLineItems_89C5FEC65BC6D95415266A5DE6A167BA" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Long-term Purchase Commitment [Line Items]</link:label>
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    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsForfeituresInPeriod" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsForfeituresInPeriod_725C5504115CEA7D12223B5C97FCD77A" xlink:type="locator" />
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    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExpirationsInPeriod" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExpirationsInPeriod_DE6B7408213F78F916073B5C97FC3E52" xlink:type="locator" />
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    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingNumber_11E7D49E94764BA2EE963B5C97FDC21F_periodEndLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingNumber_11E7D49E94764BA2EE963B5C97FDC21F" xlink:role="http://www.xbrl.org/2003/role/periodEndLabel" xlink:type="resource" xml:lang="en-US">Stock options at the ending of the period (in shares)</link:label>
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    <link:label id="lab_atvi_SubscriptionLicensingandOtherMember_A2C69314250F65D9545B512A5B43763E_terseLabel_en-US" xlink:label="lab_atvi_SubscriptionLicensingandOtherMember_A2C69314250F65D9545B512A5B43763E" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Subscription, licensing, and other revenues</link:label>
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