Activision Blizzard Further Accelerates Global Growth Strategy with Launch of New Consumer Products Division
Names Veteran Mattel and
"Inspiring play, competition, and community underpins everything we do,
and giving audiences new ways to experience our franchises is core to
this commitment," said
The launch of the new Consumer Products division is another strategic pillar in Activision Blizzard's expansion of the platforms through which it offers its compelling franchises to audiences, including interactive content, television and film, competitive gaming and mobile.
"Activision Blizzard is a global entertainment powerhouse, and its combination of iconic franchises and massive audience reach offers incredible opportunities for retailers and partners," said Kilpin. "I'm excited to lead this newly-formed division and join Activision Blizzard's already incredibly talented consumer products team in delivering powerful new partnerships and even more touchpoints to audiences."
In his new role, Kilpin will lead the development of innovative consumer
products to expand and deepen audience engagement with Activision
Blizzard's iconic franchises through long-term retail partnerships,
high-quality products and all new consumer experiences.
Most recently, Kilpin served as Mattel's president and chief commercial
officer, overseeing the company's sales and marketing functions across
all regions. Previously, he served as executive vice president for
Mattel's Boys and Girls Division, leading global brand strategy,
marketing, product design and development, consumer products and content
development for the company's iconic brands, including Barbie,
About
Cautionary Note Regarding Forward-looking Statements: Information in
this press release that involves Activision Blizzard's expectations,
plans, intentions or strategies regarding the future, including
statements about the company's Consumer Products division, are
forward-looking statements that are not facts and involve a number of
risks and uncertainties. Factors that could cause Activision Blizzard's
actual future results to differ materially from those expressed in the
forward-looking statements set forth in this release include
unanticipated product delays and other factors identified in the risk
factors sections of Activision Blizzard's most recent annual report on
Form 10-K and any subsequent quarterly reports on Form 10-Q. The
forward-looking statements in this release are based upon information
available to
View source version on businesswire.com: http://www.businesswire.com/news/home/20170201005317/en/
Sr. Vice
President, Global Communications
424-322-5166
Mary.Osako@activision.com
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