UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                    FORM 8-K

                             CURRENT REPORT PURSUANT
                          TO SECTION 13 OR 15(d) OF THE
                         SECURITIES EXCHANGE ACT OF 1934

        Date of report (Date of earliest event reported) May 3, 2005
                                                         -----------------------
                                                         (April 29, 2005)
                                                         -----------------------

                                ACTIVISION, INC.
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               (Exact Name of Registrant as Specified in Charter)

                                    Delaware
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                 (State or Other Jurisdiction of Incorporation)

             0-12699                                    95-4803544
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       (Commission File Number)                       (IRS Employer
                                                    Identification No.)

        3100 Ocean Park Blvd., Santa Monica, CA                    90405
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        (Address of Principal Executive Offices)                 (Zip Code)

                                 (310) 255-2000
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               (Registrant's telephone number, including area code)


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          (Former Name or Former Address, if Changed Since Last Report)

     Check the appropriate box below if the Form 8-K filing is intended to
simultaneously satisfy the filing obligation of the registrant under any of the
following provisions (see General Instruction A.2. below):

[ ]  Written communications pursuant to Rule 425 under the Securities Act (17
     CFR 230.425)

[ ]  Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR
     240.14a-12)

[ ]  Pre-commencement communications pursuant to Rule 14d-2(b) under the
     Exchange Act (17 CFR 240.14d-2(b))

[ ]  Pre-commencement communications pursuant to Rule 13e-4(c) under the
     Exchange Act (17 CFR 240.13e-4(c))

Item 7.01.  Regulation FD Disclosure.

     On May 3, 2005, Activision, Inc. (the "Company") issued a press release
announcing its acquisition of Toys For Bob, Inc. A copy of the press release is
attached hereto as Exhibit 99.1.

     The information in this Form 8-K and the Exhibit attached hereto shall not
be deemed "filed" for purposes of Section 18 of the Securities Exchange Act of
1934, nor shall it be deemed incorporated by reference in any filing under the
Securities Act of 1933, except as shall be expressly set forth by specific
reference in such filing.

Item 9.01.  Financial Statements and Exhibits.

     (c)  Exhibits.

          99.1 Press Release of the Company, dated May 3, 2005.

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                                   SIGNATURES

     Pursuant to the requirements of the Securities Exchange Act of 1934, the
registrant has duly caused this report to be signed on its behalf by the
undersigned hereunto duly authorized.


                                ACTIVISION, INC.

                                By: /s/ Ronald Doornink
                                    -----------------------
                                    Name:   Ronald Doornink
                                    Title:  President

Date: May 3, 2005

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                                  EXHIBIT INDEX

Exhibit Number         Description

99.1                   Press Release of Activision, Inc., dated May 3, 2005.

                                       4
                                                                    Exhibit 99.1

FOR IMMEDIATE RELEASE               For Information Contact:
                                    Maryanne Lataif
                                    Vice President, Corporate Communications
                                    Activision, Inc.
                                    (310) 255-2704
                                    mlataif@activision.com


                 ACTIVISION ACQUIRES GAME DEVELOPER TOYS FOR BOB

      Acquisition Further Strengthens Activision's Development Capabilities

Santa Monica, CA - May 3, 2005 - Further enhancing its internal development
capabilities, Activision, Inc. (Nasdaq: ATVI) today announced that it has
acquired game developer Toys For Bob. As a result of the acquisition, Activision
now has approximately 1,000 employees in its studio operations.

Activision has worked with Toys For Bob since 2002. Most recently the companies
have worked together on the upcoming children's game Madagascar, which is based
on DreamWorks Animation's feature film. The game is slated to ship this month
timed to the movie's release. Toys For Bob is currently in pre-production on an
as-yet unannounced Activision title which is expected to be released in FY 2007.

"Toys For Bob's talented team, led by proven management, will further expand
our leading development resources," said Kathy Vrabeck, president of Activision
Publishing. "The studio's high quality animation and design capabilities will
enable us to develop innovative new games for the console platforms."

"We couldn't be more excited about Activision's acquisition of Toys For Bob,
which will allow us to focus on what we love and do best -- create great games,"
added Paul Reiche III, president of Toys For Bob. "We have worked exclusively
with Activision for the past three years, so we know the people, the products
and the company's intentions quite well, all of which are entirely compatible
with our own team and vision."

Under the terms of the agreement, Toys For Bob has become a wholly owned
subsidiary of Activision and the company's management team and key employees
have signed long-term employment contracts with Activision. The 27 person team
will continue to be based in Novato, CA.

Founded in 1989, Toys For Bob is best known for developing the popular space
action adventure games Star Control and Star Control II which were published by
Accolade. From 1993 to 2002, the studio worked exclusively with Crystal
Dynamics.

Headquartered in Santa Monica, California, Activision, Inc. is a leading
worldwide developer, publisher and distributor of interactive entertainment and
leisure products. Founded in 1979, Activision posted net revenues of $948
million for the fiscal year ended March 31, 2004.

Activision maintains operations in the U.S., Canada, the United Kingdom, France,
Germany, Italy, Japan, Australia, Scandinavia, Spain and the Netherlands. More
information about Activision and its products can be found on the company's
World Wide Web site, which is located at www.activision.com.

The statements made in this press release that are not historical facts are
"forward-looking statements." These forward-looking statements are based on
current expectations and assumptions that are subject to risks and
uncertainties. The Company cautions readers of this press release that a number
of important factors could cause Activision's actual future results to differ
materially from those expressed in any such forward-looking statements. Such
factors include, without limitation, product delays, retail acceptance of our
products, industry competition, rapid changes in technology and industry
standards, protection of proprietary rights, maintenance of relationships with
key personnel, vendors and third-party developers, international economic and
political conditions, integration of recently acquired subsidiaries and
identification of suitable future acquisition opportunities.

These important factors and other factors that potentially could affect the
Company's financial results are described in our filings with the Securities and
Exchange Commission, including the Company's most recent Annual report on Form
10-K and Quarterly Report on Form 10-Q. Readers of this press release are
referred to such filings. The Company may change its intention, belief or
expectation, at any time and without notice, based upon any changes in such
factors, in the Company's assumptions or otherwise. The Company undertakes no
obligation to release publicly any revisions to any forward-looking statements
to reflect events or circumstances after the date hereof or to reflect the
occurrence of unanticipated events.

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