Washington, D.C. 20549


                                    FORM 8-K

                                 CURRENT REPORT
                     PURSUANT TO SECTION 13 OR 15(d) OF THE
                         SECURITIES EXCHANGE ACT OF 1934

       Date of report (Date of earliest event reported) February 12, 2004

                                ACTIVISION, INC.
- --------------------------------------------------------------------------------
               (Exact Name of Registrant as Specified in Charter)

          Delaware                    0-12699                  95-4803544
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(State or Other Jurisdiction        (Commission              (IRS Employer
    of Incorporation)               File Number)          Identification No.)

        3100 Ocean Park Blvd., Santa Monica,                  CA 90405
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      (Address of Principal Executive Offices)               (Zip Code)

        Registrant's telephone number, including area code (310) 255-2000
- --------------------------------------------------------------------------------

- --------------------------------------------------------------------------------
          (Former Name or Former Address, if Changed Since Last Report)

Item 7.   Financial Statements, Pro Forma Financial Statements and Exhibits.

          (c)  Exhibits.

               99.1 Press Release of Activision, Inc., dated February 12, 2004.

Item 9.   Regulation FD Disclosure.

     On February 12, 2004, Activision, Inc. issued a press release announcing a
three-for-two stock split, which shall be effected by a 50% stock dividend to
shareholders of record as of February 23, 2004 and payable on March 15, 2004.
The press release is attached hereto as Exhibit 99.1.


     Pursuant to the requirements of the Securities Exchange Act of 1934, the
registrant has duly caused this report to be signed on its behalf by the
undersigned hereunto duly authorized.

Date: February 12, 2004

                                 ACTIVISION, INC.

                                 By:/s/ George Rose
                                    Name:  George Rose
                                    Title: Senior Vice President
                                           and General Counsel


                                                                    Exhibit 99.1

FOR IMMEDIATE RELEASE    Contacts:  Bill Chardavoyne
                                    Chief Financial Officer
                                    (310) 255-2229

                                    Kristin Mulvihill Southey
                                    Vice President, Investor Relations
                                    (310) 255-2635

                                    Maryanne Lataif
                                    Vice President, Corporate Communications
                                    (310) 255-2704


Santa Monica, CA - February 12, 2004 - Activision, Inc. (Nasdaq: ATVI) today
announced that its Board of Directors has approved a three-for-two split of its
outstanding common shares.

The split is payable on March 15, 2004, to shareholders of record as of February
23, 2004. The stock split will be accomplished through a 50% stock dividend,
providing shareholders with one additional share of common stock for every two
shares they hold. In lieu of issuing fractional shares, shareholders will
receive a cash payment based on the average of the high and low sales prices of
the common stock on the record date.

Headquartered in Santa Monica, California, Activision, Inc. is a leading
worldwide developer, publisher and distributor of interactive entertainment and
leisure products. Founded in 1979, Activision posted net revenues of $864
million for the fiscal year ended March 31, 2003.

Activision maintains operations in the U.S., Canada, the United Kingdom, France,
Germany, Italy, Japan, Australia, Scandinavia and the Netherlands. More
information about Activision and its products can be found on the company's
World Wide Web site, which is located at

The statements contained in this release that are not historical facts are
"forward-looking statements." The Company cautions readers of this press release
that a number of important factors could cause Activision's actual future
results to differ materially from those expressed in any such forward-looking
statements. These important factors, and other factors that could affect
Activision, are described in Activision's Annual Report on Form 10-K for the
fiscal year ended March 31, 2003, which was filed with the United States
Securities and Exchange Commission. Readers of this press release are referred
to such filings.