SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549


                                    FORM 10-Q
                                        
(Mark one)
                                        
     [X]  QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
                              EXCHANGE ACT OF 1934
                                        
                FOR THE QUARTERLY PERIOD ENDED SEPTEMBER 30, 1995
                                        
                                       O R
                                        
    [  ] TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
                              EXCHANGE ACT OF 1934

             For the transition period from __________ to __________
                                        
                                        
                         Commission File Number 0-12699
                                        
                                        
                                ACTIVISION, INC.
             (Exact name of registrant as specified in its charter)
                                        

           DELAWARE                               94-2606438
     (State or other jurisdiction of (I.R.S. Employer Identification No.)
     incorporation or organization)


            11601 WILSHIRE BLVD., LOS ANGELES, CA     90025
   (Address of principal executive offices)       (Zip Code)

                                        
                                 (310) 473-9200
              (Registrant's telephone number, including area code)

Indicate by check mark whether the registrant (1) has filed all reports
required to be filed by Section 13 or 15(d) of the Securities Exchange Act of
1934 during the preceding 12 months (or such shorter period that the
registrant was required to file such reports), and (2) has been subject to
such filing requirements for the past 90 days.  Yes [  X  ]  No [     ]


Indicate by check mark whether the registrant has filed all documents and
reports required to be filed by Section 12, 13 or 15(d) of the Securities
Exchange Act of 1934 subsequent to the distribution of securities under a plan
confirmed by a court:  Yes [  X  ]  No [     ]

The number of shares of the registrant's Common Stock outstanding as of
October 24, 1995 was 14,219,078.
                                        
                                        
                                        
                                ACTIVISION, INC.
                                        
                                      INDEX
                                        
                                                                                
                                                              Page No.

PART I.  FINANCIAL INFORMATION

Item 1.  Financial Statements

        Condensed Consolidated Balance Sheets as of
                   September 30, 1995  (unaudited) and March 31, 1995   3

        Condensed Consolidated Statements of Operations
                for the quarters and six months ended
                              September 30, 1995 and 1994 (unaudited)   4

        Condensed Consolidated Statements of Cash Flows
                for the quarters and six months ended
                              September 30, 1995 and 1994 (unaudited)   5

        Notes to Condensed Consolidated Financial Statements
                 for the quarter and six months ended
                                       September 30, 1995 (unaudited)   6


Item 2.  Management's Discussion and Analysis of Financial
                                  Condition and Results of Operations   8


PART II.   OTHER INFORMATION

Item 4.  Submission of Matters to a Vote of Security Holders        12

Item 6.  Exhibits and Reports on Form 8-K                           12


SIGNATURES                                                          13
                                        
                                        
                         PART I - FINANCIAL INFORMATION

Item 1. Financial Statements

                        ACTIVISION, INC. AND SUBSIDIARIES
                      Condensed Consolidated Balance Sheets
                                        
                        (in thousands except share data)
                                        

September 30, March 31, 1995 1995 -------------- ------------ ASSETS Current assets: Cash and cash equivalents $ 30,824 $ 37,355 Accounts receivable, net 11,427 5,566 Inventories, net 3,097 1,972 Prepaid software and license royalties 3,034 1,082 Other assets 528 342 ------------ ----------- Total current assets 48,910 46,317 Property and equipment, net 2,456 1,643 Other assets 110 60 Excess purchase price over identifiable assets acquired, net 20,221 20,863 ------------ ---------- Total assets $ 71,697 $ 68,883 ========== ========== LIABILITIES AND SHAREHOLDERS' EQUITY Current liabilities: Accounts payable $ 3,291 $ 2,516 Accrued expenses 5,491 3,153 Deferred revenue 2,401 - ------------ ----------- Total current liabilities 11,183 5,669 Other liabilities 500 510 ------------ ----------- Total liabilities 11,683 6,179 ----------------- ------------ ------------ Commitments and contingencies Shareholders' equity: Common stock, $.000001 par value, 100,000,000 shares authorized, 14,211,062 and 14,183,594 shares issued and outstanding as of September 30, 1995 and March 31, 1995, respectively - - Additional paid-in capital 67,793 67,667 Accumulated deficit (7,585) (4,822) Cumulative foreign currency translation (194) (141) ----------- ----------- Total shareholders' equity 60,014 62,704 ----------- ----------- Total liabilities and shareholders' equity $ 71,697 $ 68,883 ========== ========== The accompanying notes are an integral part of these condensed consolidated financial statements.
ACTIVISION, INC. AND SUBSIDIARIES Condensed Consolidated Statements of Operations (in thousands except per share data)
(Unaudited) Quarter ended Six months ended September 30, September 30, ---------------- ----------------- 1995 1994 1995 1994 ---------------- ----------------- Net revenues $ 18,848 $ 4,635 $ 22,167 $ 7,884 Cost of goods sold 6,743 1,515 8,297 3,324 ---------------- -------------- Gross profit 12,105 3,120 13,870 4,560 ---------------- -------------- Operating expenses: Product development 4,065 1,753 8,644 3,068 Sales and marketing 4,197 1,353 6,090 2,621 General and administrative 1,156 670 2,142 1,417 Amortization of intangible assets 321 321 642 642 -------------- -------------- Total operating expenses 9,739 4,097 17,518 7,748 -------------- -------------- Operating income (loss) 2,366 (977) (3,648) (3,188) Other income (expense): Interest, net 409 388 934 737 -------------- -------------- Income (loss) before provision for income taxes 2,775 (589) (2,714) (2,451) Provision for income taxes 10 43 49 54 -------------- -------------- Net income (loss) $ 2,765 $ (632) $ (2,763)$ (2,505) ======== ======== ======== ======== Net income (loss) per share $ 0.18 $ (0.05) $ (0.19) $ (0.18) ======== ======== ======== ======== Number of shares used in computing net income (loss) per common share 15,064 13,864 14,193 13,860 ======== ======== ======== ======== The accompanying notes are an integral part of these condensed consolidated financial statements.
ACTIVISION, INC. AND SUBSIDIARIES Condensed Consolidated Statements of Cash Flows For the six months ended September 30, (in thousands) Increase (Decrease) in Cash 1995 1994 ----------- ----------- Net cash used in operating activities $ (5,230) $ (2,915) ----------- ----------- Cash flows from investing activities: Capital expenditures (1,374) (436) Restricted cash - 1,500 ----------- ----------- Net cash used in investing activities (1,374) 1,064 ----------- ----------- Cash flows from financing activities: Payments under line of credit agreements - (3,135) Borrowings under line of credit agreements - 3,135 Proceeds from exercise of common stock options 126 24 ----------- ----------- Net cash provided by financing activities 126 24 ----------- ----------- Effect of exchange rate changes on cash (53) 22 ----------- ----------- Net decrease in cash and cash equivalents (6,531) (1,805) ----------- ----------- Cash and cash equivalents at beginning of period 37,355 38,093 ----------- ----------- Cash and cash equivalents at end of period $ 30,824 $ 36,288 ========== ========== The accompanying notes are an integral part of these condensed consolidated financial statements. 1. BASIS OF PRESENTATION The accompanying condensed consolidated financial statements include the accounts of Activision, Inc. and its subsidiaries. The information furnished is unaudited and reflects all adjustments which, in the opinion of management, are necessary to provide a fair statement of the results for the interim periods presented. The financial statements should be read in conjunction with the financial statements included in the Company's Annual Report on Form 10-K for the year ended March 31, 1995. Certain amounts in the condensed consolidated financial statements have been reclassified to conform with the current period's presentation. These reclassifications had no impact on previously reported working capital or results of operations. 2. ACCOUNTS RECEIVABLE Accounts receivable comprise (amounts in thousands): September 30, March 31, 1995 1995 Accounts receivable $ 20,530 $ 10,035 Less: Allowance for doubtful accounts (617) (528) Allowance for sales returns and price protection (8,486) (3,941) ------- ------- $ 11,427 $ 5,566 ======= ======= The provision for bad debt expense for the quarter and six months ended September 30, 1995 was approximately $142,000 and $196,000, respectively, compared to approximately $82,000 and $154,000 for the quarter and six months ended September 30, 1994. The provision for sales returns and price protection for the quarter and six months ended September 30, 1995 was approximately $5,339,000 and $5,997,000, respectively, compared to approximately $151,000 and $673,000 for the quarter and six months ended September 30, 1994. 3. INVENTORIES Inventories comprise (amounts in thousands): September 30, March 31, 1995 1995 Finished goods $ 2,275 $ 1,769 Purchased parts and components 822 203 ------- ------- $ 3,097 $ 1,972 ======= ======= 4. DEFERRED REVENUE Revenue from licensing agreements which provide customers the right to multiple copies in exchange for guaranteed amounts is recognized upon delivery of the product master or the first copy; when per copy royalties on sales exceed the minimum guaranteed quantities, revenue is recognized. The Company defers recognition of revenue from licensing agreements until the completion by the Company of its future obligations under such agreements including, but not limited to, the achievement of technological feasibility of the products or assets to be delivered under such obligations and future collectibility. Deferred revenue of $2,401,000 as of September 30, 1995 represents minimum guarantee payments received by the Company in advance of future deliveries of products or product components under such agreements. 5. AMORTIZATION OF INTANGIBLE ASSETS Effective April 1, 1992, the Disc Company, Inc. ("TDC"), a Delaware corporation and a wholly-owned subsidiary of International Consumer Technologies Corporation, was merged with and into the Company, with the Company as the surviving corporation. The excess of the purchase price over the estimated fair values of the net assets acquired was recorded as an intangible asset in the amount of $24,417,000. This intangible asset is being amortized on a straight-line basis over a 20 year period. Amortization was approximately $305,000 for each of the quarters ended September 30, 1995 and 1994 and $611,000 for each of the the six month periods ended September 30, 1995. The Company systematically evaluates current and expected cash flow from operations on a non-discounted basis for the purpose of assessing the recoverability of recorded intangible assets. Some of the factors considered in this evaluation include operating results, business plans, budgets and economic projections. Should such factors indicate that recoverability might be impaired, the Company would appropriately adjust the recorded amount of the intangible asset and/or the period over which the recorded intangible asset is amortized. 6. EARNINGS (LOSS) PER COMMON SHARE Earnings (loss) per common share is computed using the weighted average number of common and, when dilutive, common equivalent shares outstanding during the period. For the quarter ended September 30, 1995, the weighted average number of shares in the computation of earnings per share was increased by approximately 867,000 of common equivalent shares. ITEM 2. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS OVERVIEW The Company is a diversified international publisher of interactive entertainment software. The Company develops and publishes entertainment software for a variety of platforms, including both personal computer CD-ROM desk-top systems, such as the Windows 95 operating system, and videogame set-top hardware systems, such as the Sega Saturn and Sony Playstation. The Company distributes its products worldwide through its direct sales force and, to a lesser extent, through third party distributors and licensees. RESULTS OF OPERATIONS Net revenues for the quarter and six months ended September 30, 1995 increased 307% and 181%, respectively, from the same periods last year. The increase in desk-top net revenues was primarily due to the initial release during the current quarter of "Mechwarrior 2" (PC CD) and "Pitfall: The Mayan Adventure" (PC CD) as well as continuing sales of the "Activision Atari 2600 Action Pack" line (PC CD and Macintosh CD). The increase in set-top net revenues is due to the initital release during the current quarter of "Mechwarrior 3050" (Super Nintendo Entertainment System ("SNES")), "Shanghai Triple Threat" (Sega Saturn) and continuing sales of "Pitfall: The Mayan Adventure" (SNES, Sega Genesis, Sega CD and Sega 32X). On-line, OEM, licensing and other net revenues increased due to OEM and licensing revenue related to "Mechwarrior 2", "Pitfall: The Mayan Adventure" and "Shanghai: Great Moments." Net revenues by territory were as follows (amounts in thousands):
Quarter Ended September 30, Six Months Ended September 30, ----------------------------------------------------------- 1995 1994 1995 1994 ----------------------------------------------------------- % of Net % of Net % of Net % of Net AmountRevenues AmountRevenues AmountRevenues AmountRevenues North America $ 14,789 78.5% $ 3,693 79.7% $16,972 76.6% $ 6,096 77.3% Europe 1,958 10.4% 286 6.2% 2,028 9.1% 612 7.8% Japan 1,057 5.6% 471 10.1% 1,896 8.6% 836 10.6% Australia and Pacific Rim 1,044 5.5% 185 4.0% 1,271 5.7% 340 4.3% ---------------------------------------------------------- $ 18,848 100.0% $ 4,635 100.0% $ 22,167 100.0% $ 7,884 100.0% ======= ============== ============== ============== =======
Net revenues by device/medium were as follows (amounts in thousands):
Quarter Ended September 30, Six Months Ended September 30, ------------------------------------------------------------ 1995 1994 1995 1994 ------------------------------------------------------------- % of Net % of Net % of Net % of Net Amount Revenues Amount Revenues Amount Revenues Amount Revenues Set-top $ 2,084 11.1% $ 508 11.0% $ 2,769 12.5% $ 1,299 16.5% Desk-top 13,499 71.6% 2,320 50.0% 15,537 70.1% 3,718 47.2% On-line, OEM, licensing and other 3,265 17.3% 1,807 39.0% 3,861 17.4% 2,867 36.3% ----------------------------------------------------------- $ 18,848 100.0% $4,635 100.0% $22,167 100.0% $ 7,884 100.0% ======= ============== ============== ============== =======
For purposes of the foregoing presentation, net revenues from set-top systems relate to sales of entertainment software products designed by the Company for operation on a hardware device that is connected to a television set and displayed on a television screen. Examples of set-top systems include Super Nintendo Entertainment System ("SNES"), Sega Genesis ("SGS"), Sega Saturn ("Saturn"), Sony Playstation, Atari Jaguar, CD-I and 3DO Multiplayer ("3DO"). The Company designs products for operation on many of these systems, and normally it is required to pay a license fee for the right to create products for a particular system. Net revenues from desk-top systems relate to sales of those entertainment software products designed by the Company for operation through a personal computer's operating system software and that is displayed on the computer's monitor. Examples of computer operating systems include MS-DOS, Windows and the Macintosh operating system. The Company generally is not obligated to pay an operating system license fee for the right to produce desk- top products. Net revenues by source were as follows:
Quarter Ended September 30, Six Months Ended September 30, ------------------------------------------------------------ 1995 1994 1995 1994 ------------------------------------------------------------ % of Net % of Net % of Net % of Net Amount Revenues Amount Revenues Amount Revenues Amount Revenues Activision Studios $ 18,563 98.5% $ 4,237 91.4% $ 21,276 96.0% $ 7,238 91.8% Acquisitions and Affiliated Labels 285 1.5% 398 8.6% 891 4.0% 646 8.2% ----------------------------------------------------------- $ 18,848 100.0% $ 4,635 100.0% $ 22,167 100.0% $ 7,884 100.0% ======= ============== ============== ============== =======
Net revenues from Activision Studios relate to those entertainment software products (both set-top and desk-top) designed, developed and produced through the Company's Activision Studios division and that are owned by the Company. Net revenues from Acquisitions and Affiliated Labels relate to those entertainment software products developed by third parties for which the Company obtains all or certain distribution rights. Such distribution rights may take the form of a co-ownership arrangement or a license, and the Company's obligation to incur marketing, promotion, sales and advertising expenses in connection with the rights being acquired may vary from product to product. Cost of Goods Sold Cost of goods sold related to set-top, desk-top and OEM revenues represents the manufacturing and related costs of computer software and video games. Manufacturers of the Company's computer software are located in the United States and Europe and are readily available. Set-top cartridges and CDs are manufactured by the respective video game console manufacturers, Nintendo and Sega, who require significant lead time to fulfill the Company's orders. Also included in cost of goods sold is royalty expense related to amounts due to developers, title owners or other royalty participants based on product sales. Various contracts are maintained with developers, product title owners or other royalty participants which state a royalty rate and term of agreement, among other items. The increase in cost of goods sold is related to the increase in set-top, desk-top and OEM net revenues. Gross Profit For the quarter ended September 30, 1995, gross profit as a percentage of net revenues was 64.2% compared to 67.3% for the quarter ended September 30, 1994. The majority of the Company's revenues in the quarter ended September 30, 1995 were derived from products developed for use with desk-top systems, which carry a lower gross margin than on-line, OEM, licensing and other revenues. In the prior year's quarter, on-line, OEM, licensing and other revenue accounted for a significant portion of the Company's sales. The decrease in gross margin over the period also was due to the decrease in gross margin on cartridge products developed for set-top systems. Gross profit increased as a percent of net revenues from 57.8% for the six months ended September 30, 1994 to 62.6% for the six months ended September 30, 1995. The increase in gross profit over this period was primarily due to an overall shift in the Company's product mix toward desk-top software products, which carry a relatively high gross margin, and away from set-top software products, which carry a relatively lower gross margin. Operating Expenses
Quarter Ended September 30, Six Months Ended September 30, ----------------------------------------------------------- 1995 1994 1995 1994 ----------------------------------------------------------- % of Net % of Net % of Net % of Net Amount Revenues Amount Revenues Amount Revenues Amount Revenues Product development $ 4,065 21.6% $1,753 37.8% $8,644 38.9% $3,068 38.9% Sales and marketing 4,197 22.3% 1,353 29.2% 6,090 27.5% 2,621 33.2% General and admin. 1,156 6.1% 670 14.5% 2,142 9.7% 1,417 18.0% Amortization of intangible assets 321 1.7% 321 6.9% 642 2.9% 642 8.1% ------------------------------------------------------------ $ 9,739 51.7% $4,097 88.4% $17,518 79.0% $7,748 98.3% ======= ============== ============== ============== =======
Product development expenses increased due to the continued growth of the Company's product development departments, the increased number of products in product development and the increase in costs associated with enhanced production content and new technologies incorporated into such products. Approximately 70% and 73% of product development expenses for the quarter and six months ended September 30, 1995, respectively, relate to products which will be released in subsequent periods. Sales and marketing expenses increased as a result of marketing programs for both specific product releases and corporate awareness programs as well as from the growth of the sales and marketing departments, but decreased as a percentage of revenues as a result of the increase in net revenues. General and administrative expenses increased due to an increase in head count related expenses as compared to the same period in the prior year. Amortization of intangible assets represents the amortization of the excess purchase price over identifiable assets acquired from the acquisition of Disc Company, Inc. on April 1, 1992. This asset is being amortized on a straight- line basis over a 20-year period. Also included in the amortization amount is the amortization of capitalized reorganization costs, which are being amortized using a straight-line method over a five-year period. Other Income (Expense) Interest income, net was $409,000 and $934,000 for the quarter and six months ended September 30, 1995, respectively, compared to approximately $388,000 and $737,000 for the quarter and six months ended September 30, 1994. The increase was due to the higher yields earned on cash and cash equivalents during the current fiscal quarter and six months as compared to the same periods in the prior year. Provision for Income Taxes The income taxes of approximately $10,000 and $49,000 recorded in the provision for income taxes for the quarter and six months ended September 30, 1995, respectively, as compared to $43,000 and $54,000 for the quarter and six months ended September 30, 1994, represent foreign taxes withheld. These foreign taxes may be available in the future as tax credits against future tax liability. In addition, the Company has significant net operating losses which may be carried forward against a portion of future taxable income for both federal and state tax purposes. Net Income (Loss) For the reasons noted above, net income increased to $2,765,000 for the quarter ended September 30, 1995 from a net loss of $(632,000) for the same period of the prior fiscal year. For the six months ended September 30, 1995, net loss increased to $(2,763,000) from a net loss of $(2,505,000) for the same period of the prior fiscal year. SEASONALITY The Company's quarterly operating results have in the past varied significantly and will likely in the future vary significantly depending on a variety of factors, many of which are not under the Company's control. For example, net revenues may be higher during the fourth calendar quarter as a result of increased demand for consumer software during the year-end holiday buying season. Net revenues in other quarters can vary significantly as a result of the timing of new product introductions. Products are generally shipped as orders are received, and consequently the Company operates with little or no backlog. Net revenues in any quarter are therefore substantially dependent on orders booked and shipped in that quarter. The Company's expense levels are based in large part on the Company's product development and marketing budgets. The majority of product development and marketing costs are expensed as incurred, which is often before a product is ever released. As the Company increases its development and marketing activities, current expenses will increase and, if sales from previously released products are below expectations, net income is likely to be disproportionately affected. Due to all the foregoing, revenues and operating results for any future quarter are not predictable with any significant degree of accuracy. Accordingly, the Company believes that period-to-period comparisons of operating results are not necessarily meaningful and should not be relied upon as indications of future performance. LIQUIDITY AND CAPITAL RESOURCES On January 31, 1994, the Company completed a private placement of approximately 5,000,000 shares of its common stock. The net proceeds from this private placement, approximately $39.5 million, together with funds from operations, have been the Company's primary source of liquidity for the fiscal year ended March 31, 1995 and for the current fiscal year. At September 30, 1995, the Company had a balance of approximately $30.8 million of cash and cash equivalents. The Company uses its working capital to finance ongoing operations, including acquisitions of inventory, to fund the development, production, marketing and selling of new products, and to obtain intellectual property rights for future products from third parties. The Company's working capital decreased $2.9 million from March 31, 1995 to September 30, 1995 as a result of the funding of the Company's expanding operations and additional capital expenditures. At September 30, 1995, net accounts receivable and inventories were approximately $14.5 million, an increase of approximately $7.0 million from approximately $7.5 million as of March 31, 1995. The increase is due to an increase in the Company's product sales in the second quarter of the fiscal year as compared to the quarter ended March 31, 1995. As of September 30, 1995, total accounts payable and accrued liabilities were approximately $8.8 million versus $5.7 million at March 31, 1995. The increase at September 30, 1995 is related to the the increase in cost of goods sold as well as sales and marketing expenses related to the increase in the Company's product sales in the second quarter of the current fiscal year. Management believes that the Company's existing capital resources are sufficient to meet its current operational requirements for the foreseeable future. The Company's management currently believes that inflation has not had a material impact on continuing operations. PART II. - OTHER INFORMATION Item 4. Submission of Matters to a Vote of Security Holders The Company held its 1995 Annual Meeting of Stockholders on September 19, 1995 in Los Angeles, California. Two items were submitted to a vote of the stockholders: 1. The election of six directors to hold office for one year terms and until their respective successors are elected and have qualified. All six nominees were recommended by the Board of Directors, and all were elected. Set forth below are the results of the voting, for each director. For Withheld Robert A. Kotick 11,350,087 14,959 Howard E. Marks 11,350,087 14,959 Brian G. Kelly 11,350,089 14,957 Barbara S. Isgur 11,350,085 14,961 Steven T. Mayer 11,350,089 14,957 Martin J. Raynes 11,349,964 15,082 2. The adoption of an amendment to the Company 1991 Stock Option and Stock Award Plan to increase the number of shares of the Company's Common Stock reserved for issuance thereunder from 2,066,667 to 4,066,667 shares. This proposal was adopted by a vote of 8,711,262 in favor, 1,054,843 against, and 12,607 abstentions. Item 6. Exhibits and Reports on Form 8-K (a) Exhibits None (b) Reports on Form 8-K None SIGNATURES Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the Registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized. Date: October 24, 1995 ACTIVISION, INC. /S/Robert A. Kotick Chairman, Chief Executive October 24, 1995 (Robert A. Kotick) Officer (Principal Executive Officer) and Director /S/Brian G. Kelly Chief Operating and Financial October 24, 1995 (Brian G. Kelly) Officer and Director (Principal Financial Officer) /S/Barry J. Plaga Chief Accounting Officer October 24, 1995 (Barry J. Plaga) (Principal Accounting Officer)
 

5 6-MOS MAR-31-1996 SEP-30-1995 30824 0 20530 9103 3097 48910 4349 (1893) 71697 11183 0 0 0 0 60014 71697 18848 18848 6743 6743 9739 0 0 2775 10 2765 0 0 0 2765 .18 .18