Activision's Discover Your Power Spot Demonstrates How Power Changes
Everything
Director Peter Berg Leads Trailer Featuring Taylor Kitsch and Emily
Ratajkowski
Special Early Access Day Zero Edition Available to Fans Worldwide
November 3
SANTA MONICA, Calif.--(BUSINESS WIRE)--
Call of Duty®: Advanced Warfare is days from hitting
retail shelves. With less than a week to go for one of the most
anticipated entertainment launches of the year, Activision Publishing,
Inc., a wholly owned subsidiary of Activision Blizzard, Inc. (Nasdaq: ATVI),
today kicks things into high gear with the release of the new Call
of Duty: Advanced Warfare live-action trailer helmed by director
Peter Berg of Pony Show Entertainment and featuring Taylor Kitsch (Lone
Survivor) and Emily Ratajkowski (Gone Girl). The intense :90 second
high-octane piece, titled "Discover Your Power," and featuring the hit
single "Salute Your Solution" by The Raconteurs, will debut on network
television in the U.S. tonight on Thursday Night Football and will
rollout worldwide across high-profile telecasts.
"Every year the launch of Call of Duty® is more than just another
product launch; it's a cultural event that draws millions of people
together from all over the world. And this year, Sledgehammer Games has
created a title that's bringing an all-new experience to the franchise,"
said Tim Ellis, CMO, Activision Publishing, Inc. "Our goal is to match
that innovative approach with one of the most dynamic and far-reaching
launch campaigns we've ever deployed. ‘Discover Your Power' personifies
the new ways that players can become the center of their own epic action
experience in Call of Duty: Advanced Warfare, with greater
capabilities than ever before."
Call of Duty: Advanced Warfare launches
worldwide November 4. Anyone who purchases a physical or digital Day
Zero version of the game, for the first time ever, can start playing as
much as a day early, on Day Zero, Monday, November 3*. Beyond the
special early access to the game, the Day Zero Edition also comes with
two custom weapons: the AK-12G Assault Rifle and Crossbow-B2, as well as
Double XP on November 3. Additional offers may be available at retailer
partners worldwide. Check with local retail outlets for further
information.
Activision will put its full support behind the game through an
expansive TV, digital and outdoor advertising campaign that will run
around the globe with support from media agencies OMD and MEC.
Promotional partners in North America include Xbox, Mountain Dew and
Doritos, as well as retail partners Amazon, Best Buy, GameStop, Target
and Wal-Mart. Throughout the campaign, Activision has worked with LA /
Amsterdam based agency 72andSunny on overall creative direction and Ant
Farm on a series of heart-pounding gameplay trailers that have been
viewed in the millions.
Call of Duty: Advanced Warfare will be available on Xbox
One, the all-in-one games and entertainment system from Microsoft,
PlayStation®4 computer entertainment system, Xbox 360 games and
entertainment system from Microsoft, PlayStation®3 computer
entertainment system and PC. Call of Duty: Advanced Warfare
is rated "M" (Mature - Blood and Gore, Drug Reference, Intense Violence
and Strong Language - content suitable for persons ages 18 and older) by
the ESRB. More information on Call of Duty: Advanced Warfare
can be found at http://www.callofduty.com/advancedwarfare
or on www.facebook.com/callofduty.
Fans can also follow @CallofDuty on Twitter and Instagram.
*Day Zero Edition quantities limited, availability subject to demand
and inventory at retailer locations. If Day Zero Edition not
available at retailer, pre-order customer may receive a pre-order
refund, or may purchase a launch unit and obtain a code to download all
Day Zero Edition special content. Visit www.callofduty.com/dayzero for
more information.
About Activision Publishing, Inc.
Headquartered in Santa Monica, California, Activision Publishing, Inc.
is a leading global producer and publisher of interactive entertainment.
Activision maintains operations throughout the world. More information
about Activision and its products can be found on the company's website, www.activision.com.
Cautionary Note Regarding Forward-looking
Statements: Information in this press release that involves
Activision Publishing, Inc.'s expectations, plans, intentions or
strategies regarding the future, including with respect to the release
of Call of Duty: Advanced Warfare, are forward-looking
statements that are not facts and involve a number of risks and
uncertainties. Factors that could cause Activision Publishing's actual
future results to differ materially from those expressed in the
forward-looking statements set forth in this release include
unanticipated product delays and other factors identified in the risk
factors sections of Activision Blizzard's most recent annual report on
Form 10-K and any subsequent quarterly reports on Form 10-Q. The
forward-looking statements in this release are based upon information
available to Activision Publishing and Activision Blizzard as of the
date of this release, and neither Activision Publishing nor Activision
Blizzard assumes any obligation to update any such forward-looking
statements. Forward-looking statements believed to be true when made may
ultimately prove to be incorrect. These statements are not guarantees of
the future performance of Activision Publishing or Activision Blizzard
and are subject to risks, uncertainties and other factors, some of which
are beyond its control and may cause actual results to differ materially
from current expectations.
ACTIVISION, CALL OF DUTY, and CALL OF DUTY ADVANCED WARFARE are
trademarks of Activision Publishing, Inc. All other trademarks and trade
names are the properties of their respective owners.
Microsoft, Windows, Xbox, Xbox 360 and Xbox LIVE are either registered
trademarks or trademarks of Microsoft Corporation. "PlayStation" and
"PS3" are registered trademarks and "PS4" is a trademark of Sony
Computer Entertainment Inc.
Activision Publishing, Inc.
Kyle Walker, PR Manager
424.744.5677
kyle.walker@activision.com
Source: Activision Publishing, Inc.
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