World Series of Poker(R) 2008: Battle for the Bracelets Ships to Retail Stores Nationwide
MINNEAPOLIS, Sep 25, 2007 (BUSINESS WIRE) -- Raise the ante! World Series of Poker(R) 2008: Battle for the Bracelets has shipped to retailers nationwide from Activision Publishing, Inc., a wholly owned subsidiary of Activision, Inc. (NASDAQ:ATVI). The game features Phil "The Poker Brat" Hellmuth Jr. -- owner of a world record eleven WSOP bracelets -- in a special "Beat The Brat" Heads-Up mode and thrusts players deep into the high-stakes world of tournament poker to face off against other A-list pros such as Johnny Chan, Chris "Jesus" Ferguson, and Mike "The Mouth" Matusow on the quest to win the championship bracelet for the $10,000 Main Event and over $60MM in total prize money.
"World Series of Poker 2008: Battle for the Bracelets allows gamers to challenge all of their favorite poker pros in one of the largest sporting events in the world," said David Oxford, Activision Publishing, Inc. "We are proud to deliver intense poker tournament action to gamers who want to experience the high-stakes competition of championship poker from the comfort of their homes."
In World Series of Poker 2008: Battle for the Bracelets, the #1 poker video game franchise returns as players challenge over 30 of the world's top poker champions. With intense heads-up tournament play, expansive poker tutorials, and strategy clips from Phil Hellmuth's Ultimate White to Black Belt Course as produced by iAmplifyVegas.com, players can learn from the very best in the industry and take on all opponents in real-world locations such as Las Vegas and New Orleans.
World Series of Poker 2008: Battle for the Bracelets is available on the Xbox 360(TM) video game and entertainment system from Microsoft and PLAYSTATION(R)3 computer entertainment system for a suggested retail price of $49.99, the PlayStation(R)2 computer entertainment system, PSP(R) (PlayStation(R) Portable) system and Nintendo DS(TM) for $29.99, and the PC for $19.99. The game is rated "T" (Teen) by the ESRB. For more information on World Series of Poker 2008: Battle for the Bracelets please visit www.BeatTheBrat.com.
About Activision, Inc.
Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Founded in 1979, Activision posted net revenues of $1.5 billion for the fiscal year ended March 31, 2007.
Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Scandinavia, Spain, the Netherlands, Australia, Japan and South Korea. More information about Activision and its products can be found on the company's World Wide Web site, which is located at www.activision.com.
This World Series of Poker game includes trademarks owned by Harrah's License Company, LLC. and used under license. All rights reserved.
Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Activision's expectations, plans, intentions or strategies regarding the future are forward-looking statements that are not facts and involve a number of risks and uncertainties. In this release they are identified by references to dates after the date of this release and words such as "will," "will be," "remains," "to be," "plans," "believes", "may", "expects," "intends," and similar expressions. These risks and uncertainties include, but are not limited to, sales of Activision's titles, shifts in consumer spending trends, the seasonal and cyclical nature of the interactive game market, Activision's ability to predict consumer preferences among competing hardware platforms (including next-generation hardware), declines in software pricing, product returns and price protection, product delays, retail acceptance of Activision's products, adoption rate and availability of new hardware and related software, industry competition, rapid changes in technology and industry standards, protection of proprietary rights, maintenance of relationships with key personnel, customers, vendors and third-party developers, international economic and political conditions, integration of recently acquired subsidiaries and identification of suitable future acquisition opportunities, limitations on our ability to issue stock and options and foreign exchange rate changes. Other factors that could cause Activision's actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include, without limitation, the further implementation, acceptance and effectiveness of the remedial measures recommended or adopted by the special sub-committee of independent directors established in July 2006 to review Activision's historical stock option granting practices, the board and Activision; the outcome of the SEC's formal investigation and the derivative litigation filed in July 2006 against certain current and former directors and officers of Activision relating to Activision's stock option granting practices, the possibility that additional claims and proceedings will be commenced, including additional stockholder litigation, employee litigation, and additional action by the SEC and/or other regulatory agencies, other litigation (unrelated to stock option granting practices), and the risks identified in Activision's most recent annual report on Form 10-K and recent reports on Form 8-K. The forward-looking statements in this release are based upon information available to Activision as of the date of this release, and Activision assumes no obligations to update any such forward-looking statement. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of future performance and are subject to risks, uncertainties and other factors, some of which are beyond our control and may cause actual results to differ materially from our current expectations.
(C) 2007 Activision Publishing, Inc. Activision is a registered trademark of Activision Publishing, Inc. All rights reserved. The ratings icon is a registered trademark of the Entertainment Software Association. Microsoft, Xbox, Xbox 360 and Xbox Live are registered trademarks of Microsoft group of companies. "PlayStation", "PLAYSTATION" and "PS" Family logo are registered trademarks of Sony Computer Entertainment Inc. Nintendo, Nintendo DS, Wii and Game Boy Advance are trademarks of Nintendo. All other trademarks and trade names are the properties of their respective owners.
SOURCE: Activision, Inc.
Activision Publishing, Inc. Steve Williams, Brand Manager, 952-918-9410 swilliams@activision.com
Copyright Business Wire 2007
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