Return to Far Far Away in Activision's Shrek Forever After Video Game Now on Store Shelves

May 19, 2010
Return to Far Far Away in Activision's Shrek Forever After Video Game Now on Store Shelves

SANTA MONICA, Calif., May 19, 2010 /PRNewswire via COMTEX News Network/ -- Activision Publishing, Inc. (Nasdaq: ATVI) announced the availability of the Shrek Forever After(TM) video game, which is based on the highly anticipated Shrek(R) feature film from DreamWorks Animation SKG, Inc. (Nasdaq: DWA). Out on store shelves now, gamers can team up with friends in the ultimate Shrek game, working together to conquer that crafty Rumpelstiltskin.

"The Shrek Forever After video game offers fans an expanded look at the final chapter in one of the most beloved animated franchises of all time," said David Pokress, head of marketing for licensed properties, Activision Publishing, Inc. "The game offers a fun-filled social and collaborative experience which will allow families to come together again and again to share the excitement."

Players will take on the role of Shrek, Fiona, Donkey or Puss In Boots to out-smart, out-fight and out-play the devious Rumpelstiltskin and his army of bad guys. Gamers will team up by using their characters' unique skills and special abilities to progress through the game's fun and challenging puzzles. Throughout the adventure, gamers can use the Magic Mirror to travel between Shrek's normal world and his alternate reality for double the fun. Each world features secret areas that can be unlocked as players gain new moves and abilities keeping them coming back for more. The action reaches all new heights in the final showdown where the team goes head-to-head with Rumpelstiltskin to help Shrek save his friends and restore his world.

Shrek Forever After was developed for the console and Windows PC platforms by XPEC and for Nintendo DS by Griptonite.

The game is available for the Xbox 360(R) video game and entertainment system from Microsoft, Wii and the PlayStation(R)3 computer entertainment system for a suggested retail price of $49.99 and Nintendo DS for the suggested retail price of $29.99 and Windows PC for a suggested retail price of $19.99. The console and Windows PC versions have been rated "E10+" (Cartoon Violence, Comic Mischief, Mild Lyrics) and the handheld game has been rated "E" by the ESRB.

For more information on the Shrek Forever After video game, please visit

About Activision Publishing, Inc.

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, Russia, Japan, South Korea, China and the region of Taiwan. More information about Activision and its products can be found on the company's website,

Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Activision Publishing's expectations, plans, intentions or strategies regarding the future are forward-looking statements that are not facts and involve a number of risks and uncertainties. Activision Publishing generally uses words such as "outlook," "will," "could," "would," "might," "remains," "to be," "plans," "believes," "may," "expects," "intends," "anticipates," "estimate," future," "plan," "positioned," "potential," "project," "remain," "scheduled," "set to," "subject to," "upcoming" and similar expressions to identify forward-looking statements. Factors that could cause Activision Publishing's actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include, but are not limited to, sales levels of Activision Publishing's titles, shifts in consumer spending trends, the impact of the current macroeconomic environment, the seasonal and cyclical nature of the interactive game market, Activision Publishing's ability to predict consumer preferences among competing hardware platforms, declines in software pricing, product returns and price protection, product delays, retail acceptance of Activision Publishing's products, competition from the used game market, adoption rate and availability of new hardware (including peripherals) and related software, industry competition and competition from other forms of entertainment, rapid changes in technology, industry standards and consumer preferences, including interest in specific genres such as music, first-person action and massively multiplayer online games, protection of proprietary rights, litigation against Activision Publishing, maintenance of relationships with key personnel, customers, licensees, licensors, vendors and third-party developers, including the ability to attract, retain and develop key personnel and developers which can create high quality "hit" titles, counterparty risks relating to customers, licensees, licensors and manufacturers, domestic and international economic, financial and political conditions and policies, foreign exchange rates and tax rates, and the identification of suitable future acquisition opportunities, and the other factors identified in the risk factors section of Activision Blizzard's most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Activision Publishing and Activision Blizzard as of the date of this release, and neither Activision Publishing nor Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Activision Publishing or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.

Shrek Forever After(TM) & © 2010 DreamWorks Animation, LLC. Shrek is a registered trademark of DreamWorks Animation, LLC. Activision is a registered trademark of Activision Publishing, Inc. All rights reserved.

All other trademarks and trade names are the properties of their respective owners.

SOURCE Activision Publishing, Inc.

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