Press Release Details

Raising Hell: id Software's DOOM 3 For PC Ships To Retail

August 3, 2004 at 12:00 AM EDT

Santa Monica, CA - August 3, 2004 - The terror is about to begin... id SoftwareTM and Activision, Inc. (Nasdaq: ATVI) have unleashed evil on gamers worldwide with the release of DOOM 3TM, the most anticipated PC game of the year. A sci-fi horror masterpiece, DOOM 3 combines a dramatic storyline, pulse-pounding action, incredible graphics and revolutionary technology to deliver the most gripping and frightening gaming experience ever created. PC Gamer has already declared DOOM 3 "a masterpiece of the art form," and awarded it a score of 94%. DOOM 3 is currently available at retail outlets nationwide for a suggested retail price of $54.99 and is rated "M" (Mature) by the ESRB.

"The wait is over. The next generation in PC gaming has arrived with the release of DOOM 3," said Todd Hollenshead, CEO, id Software. "DOOM 3 is a total assault on your senses. The terrifying atmosphere, story, and cinema quality visuals and sound are like nothing ever seen in a game before, and we're thrilled to begin delivering it to game fans in North America, with the rest of the world only days away."

DOOM 3 utilizes id's revolutionary new 3D graphics engine to draw players into the most frightening and gripping experience imaginable. In DOOM 3, a massive demonic invasion has overwhelmed the UAC's Mars research facility leaving only chaos and horror in its wake. As one of only a few survivors, you struggle with shock and fear as you fight your way to Hell and back in an epic clash against pure evil. For more information, fans can visit

About id Software
id - Freud's primal part of the human psyche and one of the hottest game shops on Earth - has been rocking the gaming world from Mesquite, Texas since 1991. As a renowned leader in the industry, id Software forged such frenetic titles as Wolfenstein 3D®, DOOM®, DOOM II®, QUAKE® and QUAKE II®. With intense graphics and mind-blowing action, id's games have helped redefine the modern video game, continually setting industry standards for technology and gameplay. And, in keeping with tradition, id Software has amplified the world of adrenaline pumping 3-D gaming with the release of their latest action titles, QUAKE III Arena®, QUAKE III: Team Arena™, and Return to Castle Wolfenstein®. id Software's advanced DOOM 3™ engine is leading the next revolution in 3-D interactive games. Check out more about id Software at

About Activision
Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Founded in 1979, Activision posted net revenues of $948 million for the fiscal year ended March 31, 2004.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Italy, Japan, Australia, Scandinavia and the Netherlands. More information about Activision and its products can be found on the company's World Wide Web site, which is located at

The statements made in this press release that are not historical facts are "forward-looking statements". These forward-looking statements are based on current expectations and assumptions that are subject to risks and uncertainties. The Company cautions readers of this press release that a number of important factors could cause Activision's actual future results to differ materially from those expressed in any such forward-looking statements. Such factors include, without limitation, product delays, retail acceptance of our products, industry competition, rapid changes in technology and industry standards, protection of proprietary rights, maintenance of relationships with key personnel, vendors and third-party developers, international economic and political conditions, integration of recently acquired subsidiaries and identification of suitable future acquisition opportunities. These important factors and other factors that potentially could affect the Company's financial results are described in our filings with the Securities and Exchange Commission, including the Company's most recent Annual report on Form 10-K and Quarterly Report on Form 10-Q. Readers of this press release are referred to such filings. The Company may change its intention, belief or expectation, at any time and without notice, based upon any changes in such factors, in the Company's assumptions or otherwise. The Company undertakes no obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.

DOOM 3 © 2004 Id Software, Inc. All rights reserved. Distributed by Activision Publishing, Inc. under license. DOOM and ID are registered trademarks of Id Software, Inc. in the U.S. Patent and Trademark Office and/or some other countries.