Hearthstone® Welcomes 100 Million Players to the Virtual Tavern
Blizzard Entertainment’s free-to-play digital card game has defied the odds and become one of the most popular online games in the world
Special thank-you event for players, running November 7–11, will offer free card packs and more
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“Reaching 100 million players is a huge milestone for Hearthstone,
but what matters to us even more is the fact that so many people around
the world have embraced the spirit of the game,” said
A Different Kind of Mass Appeal
Hearthstone features a deceptively simple format in which players
build digital card decks and duel each other head-to-head or play
through one of several different card-based Solo Adventures. As a result
of its charm and accessibility—as well as the corresponding
entertainment and education provided by numerous talented community
content creators—Hearthstone has consistently been a leading game
on media platforms like Twitch and
As a card-based game, Hearthstone is unlike any of the other games regularly in the top ranks on those platforms. In addition to its highly accessible card-vs.-card gameplay and the colorful personality that comes through its vibrant audio and visual elements, a major difference is that all player-to-player communication takes place through pre-generated voice lines tailored for each of the game’s playable heroes—all conveying warmth, positivity, and good-natured sportsmanship. This helps create a welcoming setting for all players, from beginners to seasoned veterans, and despite being a skill-based competitive experience, offers a change of pace from other competitive games.
In addition, Blizzard recently overhauled the “new-player experience” for the game, putting a bigger buffer between beginners and veterans—making it even easier for anyone to jump in and play. One of the company’s core design principles has been, “Easy to learn, hard to master,” and Hearthstone is a shining example, with an introductory competitive experience that eases players into the fundamentals of the game and amply rewards them along the way.
Fireside Gatherings: Hearthstone Everywhere
To accentuate Hearthstone’s tavern vibe and encourage players to
take the fun of the game out into the real world, Blizzard
developed the global “Fireside Gathering” program, which enables
“Innkeepers” to coordinate gaming get-togethers at their local
restaurants, student centers, hobby shops, and actual taverns and pubs.
Each month, an average of 2,655 Hearthstone Fireside Gatherings
take place in cities around the world, from
At these events, players hang out, enjoy the atmosphere and establishment, and battle each other on their mobile devices in a casual competition. Special prizes are often awarded, and friendships often develop. Another highlight is that Fireside Gatherings often feature pre-release parties for upcoming Hearthstone content expansions, giving attendees a first crack at playing the newest cards being added to the game. This year alone, more than 23,000 Fireside Gatherings have taken place,† with many more scheduled in cities everywhere.
A Thank You to the Players
As a way of commemorating Hearthstone’s 100-million-player
milestone and thanking players everywhere for bringing the game to life,
Blizzard is holding a special in-game event from
With more than 100 million players worldwide, Hearthstone® is Blizzard Entertainment’s internationally acclaimed free-to-play digital card game designed for novice and veteran card-slingers alike. Players can choose from nine powerful hero classes and customize their decks with minions, spells, and weapons based on the unique fantasy of the Warcraft universe. Featuring a variety of game modes ranging from epic head-to-head duels to story-driven Solo Adventures, Hearthstone offers a vibrant and rewarding experience stacked with strategy, personality, and fun. Hearthstone is available globally for Windows and Mac PCs; Windows, iOS, and Android tablets; and mobile phones. Learn more at www.playhearthstone.com.
Best known for blockbuster hits including World of Warcraft®,
the Warcraft®, StarCraft®, and
†Based on internal company records.
*Sales and/or downloads; based on internal company records and reports from key distribution partners.
Cautionary Note Regarding Forward-looking Statements:
Information in this press release that involves
Blizzard Entertainment, Inc.
Lyndsi Achucarro, 949-955-1380 x12650
Global PR Manager
Che’von Slaughter, 949-955-1380 x14338
Senior PR Manager – NA
Drew Symonds, 949-955-1380 x12891
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