Community Inspires New Program Shining Spotlight on Players,
Celebrities and Streamers Around the Globe
New Content
Debuts for Highly-Anticipated Release of Call of Duty: Black Ops 4
on October 12
Call of Duty Endowment’s Annual Charity
Launch Stream is Now #CODNATION Challenge
SANTA MONICA, Calif.--(BUSINESS WIRE)--Oct. 2, 2018--
#CODNATION is calling. As the release of Activision’s Call of
Duty®: Black Ops 4 is only days away, a new program celebrating
the passion and creativity of the Call of Duty® community
continues to rollout. The first wave of Black Ops 4
content, titled #CODNATION, debuted last weekend nationally on broadcast
television, and new additional clips have also released online with more
on the way. The #CODNATION campaign was inspired by the creativity of
the Call of Duty community and encourages fans to join in, post
and share their experiences around the world. To create the video
series, Activision partnered with content creators, streamers, and
celebrities who play Call of Duty. New content will continue to
roll-out with more #CODNATION films as Call of Duty: Black Ops 4 launches
on October 12th.
“We are really fortunate to have such an amazing community that supports Call
of Duty. The community consistently comes up with amazing,
laugh-out-loud content, and #CODNATION celebrates that creativity on
another level,” said Rob Kostich, executive vice president, and general
manager, Call of Duty. “Fan excitement for Call of Duty: Black Ops
4 has reached new heights, and the launch October 12th
is just around the corner. We can’t wait to see what our fans will
continue to create with this game.”
“#CODNATION celebrates the incredible creativity and excitement shared
through gameplay,” said Matt Small, vice president of global consumer
marketing, Call of Duty. “The experience of playing Black Ops 4
is all about having fun together, and Call of Duty’s fans have
inspired us to bring these moments together in a way that reflects their
enthusiasm and creativity.”
In addition to the content series, #CODNATION extends to the Call of
Duty™ Endowment’s charity launch stream as the #CODNATION Challenge.
Formerly known as the Race to Prestige, the annual stream brings
together an array of video game personalities in a relay-style gaming
marathon. Throughout its nine-year history, the Call of Duty community
has been instrumental in supporting the Endowment’s drive toward placing
50,000 veterans in high-quality jobs. The #CODNATION Challenge
kicks-off Thursday, October 11th on the eve of Black Ops
4’s worldwide launch. Fans can follow @CODE4Vets for the latest
updates and information for the #CODNATION Challenge.
Activision partnered with 72andSunny Los Angeles for the campaign, and
also collaborated with Hecho Studios to provide content as well as
support for Call of Duty creators from around the globe to craft
videos for Call of Duty: Black Ops 4, which are authentic
to their individual channels and creative tone of voice. Developed by
Treyarch, Call of Duty®:Black Ops games have garnered a
passionate following across its community of fans, who have played for
more than 15 billion hours across the series.
Call of Duty: Black Ops 4 is published by Activision, a
wholly-owned subsidiary of Activision Blizzard (NASDAQ: ATVI) and
developed by Treyarch with additional development support from Raven
Software and PC development with Beenox. For more information and the
latest intel check out: www.callofduty.com,
www.youtube.com/callofduty
and follow @Treyarch and @CallofDuty on Twitter, Instagram and Facebook.
About the Call of Duty Endowment
The Call of Duty Endowment is a non-profit organization founded by Bobby
Kotick, CEO of Activision Blizzard. The Endowment seeks to help veterans
find high-quality careers by supporting groups that prepare them for the
job market and by raising awareness of the value vets bring to the
workplace. For more information about the Call of Duty Endowment, please
visit www.callofdutyendowment.org.
About Activision
Headquartered in Santa Monica, California, Activision is a leading
global producer and publisher of interactive entertainment. Activision
maintains operations throughout the world and is a division
of Activision Blizzard (NASDAQ: ATVI), an S&P 500 company. More
information about Activision and its products can be found on the
company's website, www.activision.com or
by following @Activision.
Cautionary Note Regarding Forward-looking Statements: Information in
this press release that involves Activision Publishing's expectations,
plans, intentions or strategies regarding the future, including
statements about the expected release date of Call of Duty: Black Ops
4 and #CODNATION films, are forward-looking statements that are not
facts and involve a number of risks and uncertainties. Factors that
could cause Activision Publishing's actual future results to differ
materially from those expressed in the forward-looking statements set
forth in this release include unanticipated product delays and other
factors identified in the risk factors sections of Activision Blizzard's
most recent annual report on Form 10K and any subsequent quarterly
reports on Form 10-Q. The forward-looking statements in this release are
based upon information available to Activision Publishing and Activision
Blizzard as of the date of this release, and neither Activision
Publishing nor Activision Blizzard assumes any obligation to update any
such forward-looking statements. Forward-looking statements believed to
be true when made may ultimately prove to be incorrect. These statements
are not guarantees of the future performance of Activision Publishing or
Activision Blizzard and are subject to risks, uncertainties and other
factors, some of which are beyond its control and may cause actual
results to differ materially from current expectations.
ACTIVISION, CALL OF DUTY, and CALL OF DUTY BLACK OPS are trademarks of
Activision Publishing, Inc. All other trademarks and trade names are the
properties of their respective owners.
View source version on businesswire.com: https://www.businesswire.com/news/home/20181002005998/en/
Source: Activision Publishing, Inc.
Activision Publishing, Inc.
Kelvin Liu
Senior PR Manager
310-255-2213
Kelvin.Liu@activision.com