Director Wayne McClammy Helms Call of Duty Trailer Featuring Cara
Delevingne, Michael B. Jordan and Marshawn Lynch
Call of Duty: Black Ops III Launches Worldwide November 6
SANTA MONICA, Calif.--(BUSINESS WIRE)--
Black Ops is back! With only a few days to go until what Nielsen dubbed
the "most anticipated multiplatform holiday game" of the year releases
worldwide, Call of Duty®: Black Ops III's live-action
trailer has hit the airwaves. Activision Publishing, Inc., a wholly
owned subsidiary of Activision Blizzard, Inc. (Nasdaq: ATVI),
kicked its creative and marketing campaign into high gear yesterday in
the U.S. during Sunday's football games with the release of the new
trailer helmed by director Wayne McClammy and featuring Michael B.
Jordan (Creed, Fantastic Four, Fruitvale Station),
Cara Delevingne (Suicide Squad, Paper Towns, Valerian),
and Marshawn Lynch (Seattle Seahawks). The intense 1:40 high-action
piece is titled "Seize Glory."
"The Black Ops series is beloved by millions of fans, who have
continued to make it the most played series in Call of Duty®.
This year, the high-profile release of Black Ops III is a pop
culture moment for fans to come together and celebrate around the
globe," said Tim Ellis, CMO, Activision Publishing, Inc. "‘Seize Glory'
captures that feeling of exhilaration and accomplishment in which anyone
can go on an amazing run and become his or her own champion in Call
of Duty. This campaign celebrates our community and the
unforgettable gameplay moments they'll experience in Black Ops III."
This is director Wayne McClammy's fourth go-round with Call of Duty,
and has continued to up the ante with each installment. A majority of
the live-action was shot practically, rather than with visual effects,
to bring a heightened sense of grit and realism to the spot. Academy
Award® winning director of photography Deon Bebe teamed up with
renowned stunt coordinator Darrin Prescott to lend a cinematic feel to
each moment. The film was shot over five days in an abandoned mall in
Southern California, as the natural decay and destruction gave the shoot
a more authentic feel.
The hero character of the film, Kevin, is played by Thomas Polk, a
newcomer to the scene. The hero role reinforces the premise that
"there's a soldier in all of us" - as the embodiment of the everyday
gamer, who's found a way to be king in Call of Duty. Polk
performed all of his own stunts, including wire work.
Call of Duty: Black Ops III deploys players into a future
world, where bio-technology coupled with cybernetic enhancements has
given rise to a new breed of Black Ops soldier. Black Ops III
multiplayer offers the most engaging and rewarding multiplayer offering
to date in the series, where players move fluidly through custom-built
environments with finesse, all while maintaining complete control over
their weapon at all times. The title also delivers its signature Zombies
experience, this time taking it up a notch with "Shadows of Evil," a
1940's film-noir-inspired adventure that is the deepest Zombies
experience to date in Call of Duty.
Developed for Next-Gen platforms by Treyarch, Call of Duty: Black
Ops III launches worldwide November 6. Activision will put
its full support behind the game through an expansive TV, digital and
outdoor advertising campaign that will run around the globe. Throughout
the campaign, Activision has worked with LA / Amsterdam based agency
72andSunny on overall creative direction.
Call of Duty: Black Ops III is rated "M" (Mature - Blood
and Gore, Drug Reference, Intense Violence and Strong Language - content
suitable for persons ages 18 and older) by the ESRB. More information on Call
of Duty: Black Ops III can be found at http://www.callofduty.com/blackops3,
on Facebook www.facebook.com/callofduty
or on Twitter @Treyarch.
Call of Duty: Black Ops III PlayStation 3 and Xbox 360
versions do not include a co-op or single-player campaign game mode, and
do not contain all game features present in the PlayStation 4 and Xbox
One versions. Game performance varies by platform. For more details
About Activision Publishing, Inc.
Headquartered in Santa Monica, California, Activision Publishing,
Inc. is a leading global producer and publisher of interactive
entertainment. Activision maintains operations throughout the world and
is a division of Activision Blizzard (NASDAQ: ATVI), an S&P 500 company.
More information about Activision and its products can be found on the
company's website,www.activision.com or
by following @Activision.
Cautionary Note Regarding Forward-looking Statements: Information in
this press release that involves Activision Publishing's expectations,
plans, intentions or strategies regarding the future, including
statements about the expected Call of Duty: Black Ops III release date
of November 6, 2015, are forward-looking statements that are not facts
and involve a number of risks and uncertainties. Factors that could
cause Activision Publishing's actual future results to differ materially
from those expressed in the forward-looking statements set forth in this
release include unanticipated product delays and other factors
identified in the risk factors sections of Activision Blizzard's most
recent annual report on Form 10-K and any subsequent quarterly reports
on Form 10-Q. The forward-looking statements in this release are based
upon information available to Activision Publishing and Activision
Blizzard as of the date of this release, and neither Activision
Publishing nor Activision Blizzard assumes any obligation to update any
such forward-looking statements. Forward-looking statements believed to
be true when made may ultimately prove to be incorrect. These statements
are not guarantees of the future performance of Activision Publishing or
Activision Blizzard and are subject to risks, uncertainties and other
factors, some of which are beyond its control and may cause actual
results to differ materially from current expectations.
ACTIVISION, CALL OF DUTY, CALL OF DUTY BLACK OPS, and stylized roman
numeral III are trademarks of Activision Publishing, Inc. All other
trademarks and trade names are the properties of their respective owners.
View source version on businesswire.com: http://www.businesswire.com/news/home/20151102005622/en/
Activision Publishing, Inc.
Kyle Walker, 424-744-5677
Source: Activision Blizzard, Inc.
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