Treyarch's Black Ops III Beta Sets New Standard as the #1 Beta on
SANTA MONICA, Calif.--(BUSINESS WIRE)--
Activision Publishing, Inc., a wholly owned subsidiary of Activision
Blizzard (Nasdaq: ATVI),
today confirmed that Treyarch's Call of Duty®: Black Ops III
Multiplayer Beta, which began on August 19 and ran through August 23,
has become the largest beta in PlayStation®4 (PS4™) history.
Millions of gamers downloaded and played the beta, which provided
critical feedback and technical data at scale for the Treyarch
development team to further fine-tune and polish in preparation for the
November 6 launch of Call of Duty: Black Ops III.
"This is about making sure we deliver to our fans the best possible game
at launch," said Rob Kostich, senior vice president and general manager
of Call of Duty®, Activision Publishing. "Becoming the biggest beta on
PS4 speaks to the excitement felt by gamers and the quality of work by
Treyarch. And remember, this beta is just a fraction of the overall
multiplayer experience and a portion of what's coming on November 6 when
the full game - spanning campaign, multiplayer and Zombies hits
"We've been looking forward to getting the game into the hands of the
people that matter most - the fans," said Mark Lamia, studio head of
Treyarch. "We can't thank them all enough for participating and
providing us with invaluable feedback and data that Treyarch is already
hard at work incorporating into the game for launch. Our goal is to
deliver the best Day One experience possible and this beta - along with
the input from our passionate community of fans - has helped position us
to do just that."
"Played by millions of PlayStation fans around the world, the response
to the beta was massive and shows the strength when bringing together
the best-selling console franchise with the best-selling game console,"
said Adam Boyes, VP of Publisher and Developer Relations, Sony Computer
Entertainment America. "Signaling an impressive start of a new era for
PlayStation and this famed franchise, there was no better way to welcome
Call of Duty to its new home on PlayStation 4."
The Call of Duty: Black Ops III beta set new marks on PS4
delivering the most downloads, gameplay sessions and hours of gameplay
to date, according to Activision and Sony PlayStation.
Call of Duty: Black Ops III is in development at Treyarch
for PlayStation®4 computer entertainment system, Xbox One, the
all-in-one games and entertainment system from Microsoft and PC. The Call
of Duty: Black Ops III multiplayer beta is available now on Xbox
One and PC.
For the latest intel, check out: www.callofduty.com,
or follow @Treyarch and @CallofDuty on Twitter and Instagram
Call of Duty: Black Ops III is not yet rated.
Treyarch is a video game studio, driven by the desire to create epic
gameplay experiences that are enjoyed by as many video game fans as
possible. It is an approach that has helped to make the studio an
industry-leading game developer, whose Call of Duty: Black Ops II
set world-wide launch day records, and whose previous game Call of
Duty: Black Ops set an entertainment launch opening record upon its
release in 2010 and continues to be one of the best-selling games of all
time, according to NPD and GfK Chart-Track. Treyarch is wholly owned by
Activision Publishing, Inc.
About Activision Publishing, Inc.
Headquartered in Santa Monica, California, Activision Publishing, Inc.
is a leading global producer and publisher of interactive entertainment.
Activision maintains operations throughout the world. More information
about Activision and its products can be found on the company's website, www.activision.com
or by following @Activision.
Cautionary Note Regarding Forward-looking Statements: Information in
this press release that involves Activision Publishing's expectations,
plans, intentions or strategies regarding the future, including
statements about the expected Call of Duty: Black Ops III release date
of November 6, 2015, are forward-looking statements that are not facts
and involve a number of risks and uncertainties. Factors that could
cause Activision Publishing's actual future results to differ materially
from those expressed in the forward-looking statements set forth in this
release include unanticipated product delays and other factors
identified in the risk factors sections of Activision Blizzard's most
recent annual report on Form 10-K and any subsequent quarterly reports
on Form 10-Q. The forward-looking statements in this release are based
upon information available to Activision Publishing and Activision
Blizzard as of the date of this release, and neither Activision
Publishing nor Activision Blizzard assumes any obligation to update any
such forward-looking statements. Forward-looking statements believed to
be true when made may ultimately prove to be incorrect. These statements
are not guarantees of the future performance of Activision Publishing or
Activision Blizzard and are subject to risks, uncertainties and other
factors, some of which are beyond its control and may cause actual
results to differ materially from current expectations.
ACTIVISION, CALL OF DUTY, CALL OF DUTY BLACK OPS, and stylized roman
numeral III are trademarks of Activision Publishing, Inc. All other
trademarks and trade names are the properties of their respective owners.
"PlayStation" is a registered trademark and "PS4" is a trademark of Sony
Computer Entertainment Inc.
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Activision Publishing, Inc.
Kyle Walker, 424-744-5677
Source: Activision Publishing, Inc.
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