Blizzard Entertainment and Facebook Team up to Connect Friends and Empower Streamers
Blizzard games are best when played with friends, and new Facebook integration features such as Facebook Login and Live API will make that easier than ever
Facebook's collaboration with Blizzard reflects the global social network's commitment to supporting world-class entertainment experiences
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The companies announced today that a major step in their ongoing
collaboration will begin later this month with the integration of
Facebook Login in Blizzard's PC games. This will enable players to sign
up for and log in to games such as World of Warcraft®,
Heroes of the Storm®, Hearthstone®,
Adding Facebook Login will pave the way for new social functionality in
Blizzard games while highlighting Facebook's capabilities as a platform
for sharing, viewing, and discussing
"Blizzard games are best when played with friends, so it's important to
us to provide our players with features and services that make it easy
and fun to share their experiences with each other," said
As part of the collaboration between the two companies, Blizzard recently hosted multiple livestreams via Facebook. The first series of streams centered on Heroes of the Dorm™, Blizzard's collegiate tournament featuring its popular team-brawler Heroes of the Storm. Last week, Blizzard hosted a livestreamed launch event for Overwatch on Facebook.
"Blizzard has a passionate community of players, and an incredible track
record for launching innovative and high-quality gaming experiences,"
said
In preparation for the Overwatch launch, Facebook worked with Blizzard on a comprehensive mix of Facebook and Instagram marketing solutions—including Carousel ads, Canvas, and Instagram Marquee. Using the platforms' powerful targeting capabilities, Facebook helped Blizzard present the game to a broad set of gaming and entertainment audiences within Facebook's and Instagram's global audiences of 1.65 billion and 400 million people respectively. On Facebook, more than 650 million people play games connected to Facebook every month across web, mobile, and console.
Overwatch is a dynamic team-based shooter in which players choose from a cast of 21 diverse heroes—each with their own unique arsenal of extraordinary weapons and incredible abilities—and battle to complete objectives in various locations across a near-future earth. The game is available now for PlayStation®4 computer entertainment system, Xbox One, and Windows® PC in English, Latin American Spanish, Brazilian Portuguese, German, European Spanish, French, Italian, Polish, Russian, Korean (PC only), Japanese (PC and PS4™ system only), and traditional and simplified Chinese (PC only). The game has been rated T for Teen by the ESRB.
For more information about Overwatch, visit the official website. For screenshots, videos, and other media, visit Blizzard's press site at blizzard.gamespress.com/overwatch.
Cautionary Note Regarding Forward-looking Statements:
Information in this press release that involves Blizzard Entertainment's
expectations, plans, intentions or strategies regarding the future,
including statements about the integration of Facebook-related
functionality in Blizzard's games, are forward-looking statements that
are not facts and involve a number of risks and uncertainties. Factors
that could cause Blizzard Entertainment's actual future results to
differ materially from those expressed in the forward-looking statements
set forth in this release include unanticipated product delays and other
factors identified in the risk factors sections of Activision Blizzard's
most recent annual report on Form 10-K and any subsequent quarterly
reports on Form 10-Q. The forward-looking statements in this release are
based upon information available to
View source version on businesswire.com: http://www.businesswire.com/news/home/20160606005042/en/
949-242-8404 dir
VP,
rhilburger@blizzard.com
or
949-955-1380 x14301
Public
Relations Director
areynolds@blizzard.com
or
bryanlam@fb.com
Source:
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