Aerosmith Launches New Guitar Hero(R): Aerosmith(R) Videogame Consumers Swarm Times Square to be the First to Play
Aerosmith Launches New Guitar Hero(R): Aerosmith(R) Videogame Consumers Swarm Times Square to be the First to Play
June 25, 2008 at 12:00 AM EDT
Jun 25, 2008 (BUSINESS WIRE) -- Activision, Inc.:
WHAT: One of America's greatest rock bands of all time -
Aerosmith - will unleash the latest Guitar Hero fan
frenzy in Times Square during the launch of their first
videogame, Guitar Hero(R): Aerosmith(R). Steven Tyler,
Joe Perry, Brad Whitford, Tom Hamilton and Joey Kramer
will unveil the game at a press conference and VIP
celebration at the Hard Rock Cafe.
Hard Rock Cafe will also be transformed into a Best Buy
home theater/videogame lounge where consumers will be
among the first to play the game on PLAYSTATION(R)3
before it hits store shelves on June 29.
WHERE: Hard Rock, Times Square - Guitar Hero: Aerosmith Video
Game Experience and Aerosmith Press Conference
WHEN: Friday, June 27, 2008
4:00pm
-- 2:30pm - Media check-in for Press Conference Open
-- 4:00pm - Aerosmith Press Conference
-- 4:30pm - VIP Launch Party
VISUALS: -- Aerosmith band members speaking on stage
-- Guitar Hero: Aerosmith videogame demonstrations
-- Simultaneous screening of press conference on
NASDAQ/Reuters screens above Times Square
VIDEOGAME
OVERVIEW: Rock out to Aerosmith's greatest hits and experience
American rock royalty's GRAMMY(R) award winning career
with Guitar Hero: Aerosmith. The collaboration offers
consumers an unprecedented level of access to
Aerosmith's music catalog and an unbeatable soundtrack,
with every Aerosmith song being a master recording.
Guitar Hero: Aerosmith is available on June 29
nationwide for Xbox 360, PlayStation2, PLAYSTATION3, and
Nintendo Wii.
-- Sound decks available
-- Broadcast quality footage is available for download on
http://www.Activision.com starting Friday, June 27 at 4:00 pm PT
FEED DATE: FRIDAY, JUNE 27TH, 2008
FEED TIME: 10:00 - 10:30 AM ET (FED IN ROTATION)
FEED TIME: 1:00 - 1:30 PM ET (FED IN ROTATION)
COORDINATES: C-BAND: GAL 25 (formerly IA 5) /TRANSPONDER 19 /
AUDIO 6.2 & 6.8 / DOWNLINK: 4080 (V)
FEED TIME: 3:00 - 3:15 PM ET (DEDICATED)
COORDINATES: C-BAND: AMC 3 /TRANSPONDER 3 /
AUDIO 6.2 & 6.8 / DOWNLINK: 3760 (H)
Feed includes footage Highlights from Aerosmith news conference at
Times Square launch event and people playing the game for the first
time
FEED TIME: 11:00 - 11:15 PM ET (DEDICATED)
COORDINATES: C-BAND: AMC 3 /TRANSPONDER 3 /
AUDIO 6.2 & 6.8 / DOWNLINK: 3760 (H)
Feed includes footage Highlights from Aerosmith news conference at
Times Square launch event and people playing the game for the first
time
FEED DATE: SATURDAY, JUNE 28TH, 2008
FEED TIME: 10:00- 10:15 AM ET (DEDICATED)
COORDINATES: C-BAND: AMC 3 /TRANSPONDER 3 /
AUDIO 6.2 & 6.8 / DOWNLINK: 3760 (H)
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SOURCE: Activision, Inc.
Ketchum Public Relations Kathy Kwon, 310-584-8316 Kathy.Kwon@Ketchum.com
Copyright Business Wire 2008
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