Activision's Blur™ Races Onto Store Shelves

May 25, 2010
Activision's Blur™ Races Onto Store Shelves

SANTA MONICA, Calif., May 25, 2010 /PRNewswire via COMTEX News Network/ -- Activision Publishing, Inc. (Nasdaq: ATVI) announced today that its highly-anticipated racing video game Blur(TM) is now available at retail outlets nationwide. Created by famed developer Bizarre Creations, Blur delivers next-generation racing to both hardcore enthusiasts and novice drivers alike by offering intuitive, pick-up-and-play controls along with the challenge of mastering multiple racing and car-combat tactics.

"Our focus for Blur is to bring the 'fun' back to racing and create the most electrified, action-packed racer to date," said Gareth Wilson, lead designer at Bizarre Creations. "With 20 cars on track at the same time in multiplayer, a first for the racing genre, along with an arsenal of Power-Ups, every race is an unpredictable fight to the finish."

Blur is the ultimate powered-up racing experience, where players collect intense Power-ups throughout each course, including the ability to blast other cars out of the way with huge bursts of energy, boost speed with Nitros, drop Mines and generate defensive shields to fend off other racers.

With over 50 licensed cars, more than 30 real-world track locations, a deep single player career mode, four-player split screen and an immersive multiplayer experience that features a progressive ranking system which rewards players the more they play, Blur delivers a new style of powered-up racing for all.

Additionally, Blur brings the social experience to both single and multiplayer with an innovative "Share" button that lets players choose to send Friend Challenges through the Xbox 360 dashboard and PlayStation(R)Network, or utilize the integration of Twitter and Facebook to light up the competition with friends.

Blur is now available nationwide for the Xbox 360(R) video game and entertainment system from Microsoft, PlayStation(R)3 computer entertainment system, and Windows PC, and is rated "E10+" by the ESRB.

For more information on Blur, please visit the official game web site located at www.blurthegame.com, and check-out Blur on Facebook at www.facebook.com/blurthegame.

About Bizarre Creations

Bizarre Creations is a video game developer based in Liverpool, England. Established in 1994, the company is famed for such high profile franchises as Formula 1, Fur Fighters, Geometry Wars, The Club, and the Project Gotham Racing series. With 200+ staff working out of a custom-built development studio, the company now simultaneously develops several next-gen projects across various platforms. They can be found online at www.bizarrecreations.com.

About Activision Publishing, Inc.

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, Russia, Japan, South Korea, China and the region of Taiwan. More information about Activision and its products can be found on the company's website, www.activision.com.

Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Activision Publishing's expectations, plans, intentions or strategies regarding the future are forward-looking statements that are not facts and involve a number of risks and uncertainties. Activision Publishing generally uses words such as "outlook," "will," "could," "would," "might," "remains," "to be," "plans," "believes," "may," "expects," "intends," "anticipates," "estimate," future," "plan," "positioned," "potential," "project," "remain," "scheduled," "set to," "subject to," "upcoming" and similar expressions to identify forward-looking statements. Factors that could cause Activision Publishing's actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include, but are not limited to, sales levels of Activision Publishing's titles, shifts in consumer spending trends, the impact of the current macroeconomic environment, the seasonal and cyclical nature of the interactive game market, Activision Publishing's ability to predict consumer preferences among competing hardware platforms, declines in software pricing, product returns and price protection, product delays, retail acceptance of Activision Publishing's products, adoption rate and availability of new hardware (including peripherals) and related software, industry competition, rapid changes in technology, industry standards and consumer preferences, protection of proprietary rights, litigation against Activision Publishing, maintenance of relationships with key personnel, customers, licensees, licensors, vendors and third-party developers, counterparty risks relating to customers, licensees, licensors and manufacturers, domestic and international economic, financial and political conditions and policies, foreign exchange rates and tax rates, integration of recent acquisitions and the identification of suitable future acquisition opportunities, and the other factors identified in the risk factors section of Activision Blizzard's most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Activision Publishing and Activision Blizzard as of the date of this release, and neither Activision Publishing nor Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Activision Publishing or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.

Activision is a registered trademark and Blur is a trademark of Activision Publishing, Inc. All rights reserved. Microsoft, Xbox, Xbox 360, Xbox LIVE, and the Xbox logos are trademarks of the Microsoft group of companies. "PlayStation" is a registered trademark of Sony Computer Entertainment Inc. All other trademarks and trade names are the properties of their respective owners.

SOURCE Activision Publishing, Inc.

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