Press Release Details

Activision Releases Cabela's® Survival: Shadows of Katmai™

November 1, 2011 at 8:15 AM EDT

MINNEAPOLIS, Nov. 1, 2011 /PRNewswire/ -- Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard, Inc. (Nasdaq: ATVI) today announced that its gripping 3rd-person survival adventure game Cabela's Survival: Shadows of Katmai is now available for the Xbox 360® video game and entertainment system from Microsoft, PlayStation®3 computer entertainment system and Wii™ system from Nintendo. The new harrowing adventure comes packed with the Top Shot Elite wireless controller and puts gamers in a fight to survive the harsh Arctic environment after a horrifying accident. From the electrifying single player campaign to the multiplayer shooting galleries, this is one of the most extraordinary Cabela's adventures yet.

"With a brand new style of gameplay, an epic tale of perseverance, and its focus on survival, Cabela's Survival: Shadows of Katmai™ represents a brand new chapter in the Cabela's franchise," said David Oxford, Executive Vice President of Activision Publishing.

Players will answer the call of the wild as they take the role of bush pilot Logan James after he survives a horrific plane crash in the Arctic wild. Injured, isolated and in the middle of a hostile wilderness, Logan is cut off from all hope of rescue and it's up to players to guide him to safety. In this heroic battle against deadly creatures and freezing weather, players must use all their survival skills and trek through a variety of environments as they use scavenged firearms and gear to stay alive. In addition, the game has a deep selection of shooting galleries for an endless amount of party fun.

Cabela's Survival: Shadows of Katmai™ is available with the Top Shot Elite on Xbox 360 and PlayStation®3 for $79.99 and Wii for $59.99. The game can be purchased separately on Xbox 360 and PlayStation 3 for $39.99 and $29.99 on Wii. The game is rated T for Teen by the ESRB. For more information, go to activisionhunts.com and please follow on Twitter @ActivisionHunts and Facebook - at Facebook.com/ActivisionHunts.

Cabela's®

Cabela's Incorporated, headquartered in Sidney, Nebraska, is a leading specialty retailer, and the world's largest direct marketer, of hunting, fishing, camping and related outdoor merchandise.  Since the Company's founding in 1961, Cabela's has grown to become one of the most well-known outdoor recreation brands in the world, and has long been recognized as the World's Foremost Outfitter®.  Through Cabela's growing number of retail stores and its well-established direct business, it offers a wide and distinctive selection of high-quality outdoor products at competitive prices while providing superior customer service.  Cabela's also issues the Cabela's CLUB® Visa credit card, which serves as its primary customer loyalty rewards program.  Cabela's stock trades on the New York Stock Exchange under the symbol "CAB."

About Activision Publishing, Inc.

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, South Korea, China and the region of Taiwan. More information about Activision and its products can be found on the company's website, www.activision.com

This product is manufactured under license from Microsoft Corporation.  Microsoft, Kinect, Xbox, Xbox LIVE, Xbox 360, and the Xbox logos are trademarks of the Microsoft group of companies

"PlayStation" is a registered trademark of Sony Computer Entertainment Inc.

Wii is a trademark of Nintendo.

For Information, Contact:
Aaron Palacios
415.706.6049
Sandbox Strategies
aaron@sandboxstrat.com

SOURCE Activision Publishing, Inc.

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