SANTA MONICA, Calif., March 23, 2010 /PRNewswire via COMTEX News Network/ -- Activision Publishing, Inc. (Nasdaq: ATVI) is bringing the ultimate dragon-training experience to kids with the release of How To Train Your Dragon(TM), the video game, based on the highly anticipated 3-D animated feature film from DreamWorks Animation SKG, Inc. (Nasdaq: DWA). Players are the ultimate dragon hero, launched into an epic quest to train the world's fiercest creatures. As gamers explore dynamic environments on and around the Island of Berk, they'll customize their very own dragons with over 100,000 possible combinations. Along the way, gamers will collect valuable upgrades for speed, strength and fire, giving them powerful tools to battle for Viking victory.
"The How To Train Your Dragon video game allows kids to live the fantasy of creating their very own dragons and engaging in epic battles against other fire breathing foes," said Rob Kostich, head of marketing for licensed properties, Activision Publishing, Inc. "Whether they are playing on their own or against family and friends, kids will have a blast in this high energy epic adventure."
In support of the game's launch, Activision is hosting a sweepstakes on its website, giving families a chance to win a Nintendo DS or Wii(TM) game system and a copy of the How To Train Your Dragon video game. To enter, consumers can log onto the game's website at www.HowToTrainYourDragonGame.com, or the movie website at www.HowToTrainYourDragon.com. Winners will be chosen through random drawings that will take place daily starting on March 19 through April 7, 2010.
The game is available now for the Xbox 360(R) video game and entertainment system from Microsoft, Wii(TM) and the PLAYSTATION(R)3 computer entertainment system for a suggested retail price of $49.99 each; and Nintendo DS for the suggested retail price of $29.99. The console versions are rated "E10+" (Fantasy Violence) and DS is rated "E10+" (Mild Fantasy Violence) by the ESRB. For more information on the How To Train Your Dragon video game, please visit www.HowToTrainYourDragonGame.com.
About Activision Publishing, Inc.
Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.
Activision Publishing maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, Russia, Japan, South Korea, China and the region of Taiwan. More information about Activision and its products can be found on the company's website, www.activision.com.
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How to Train Your Dragon (TM) & © 2010 DreamWorks Animation L.L.C. Game © 2010 Activision Publishing, Inc. Activision is a registered trademark of Activision Publishing, Inc. All rights reserved.
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SOURCE Activision Publishing, Inc.
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