Activision Blizzard Media Launches King’s Council, Its First Dedicated Player Research Community
King’s Council Gives Players a Voice to Share Insights and Feedback, Helping Guide Best Possible Mobile Advertising Experience
As the steward of some of the world’s most-played mobile game franchises and a large and highly-engaged gaming audience, Activision Blizzard Media will be asking community members to share valuable insights and feedback through a variety of formats including online surveys. King’s Council members will be selected by Activision Blizzard Media and invited to join on an opt-in basis.
“We want to breathe even more life into the community and give our players a meaningful voice in the games and experiences they love,” says
With over 316 million Monthly Active Users (MAUs1) across
About Activision Blizzard Media
Activision Blizzard Media is the gateway for brands to the #1 cross-platform gaming company in the western world, with hundreds of millions of players across over 190 countries. Our legendary portfolio includes iconic mobile game franchises such as Candy Crush™, esports opportunities like the Call of Duty® and Overwatch® Leagues, and some of the top PC and console gaming franchises such as World of Warcraft®, Call of Duty®, and StarCraft®. The idea is simple: great game experiences offer great marketing experiences. Learn more at www.activisionblizzardmedia.com.
1 Monthly Active User (“MAU”) Definition: We monitor MAUs as a key measure of the overall size of our user base. MAUs are the number of individuals who accessed a particular game in a given month. We calculate average MAUs in a period by adding the total number of MAUs in each of the months in a given period and dividing that total by the number of months in the period. An individual who accesses two of our games would be counted as two users. In addition, due to technical limitations, for Activision and King, an individual who accesses the same game on two platforms or devices in the relevant period would be counted as two users. For Blizzard, an individual who accesses the same game on two platforms or devices in the relevant period would generally be counted as a single user.
2 For the three month period ending
Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves King's expectations, plans, intentions or strategies regarding the future, including statements about the features and plans of King’s Council, are forward-looking statements that are not facts and involve a number of risks and uncertainties. Factors that could cause King’s actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include unanticipated product delays and other factors identified in the risk factors sections of
Head of Marketing Communications
Activision Blizzard Media