All Activision Profits Will Support US and UK Veterans through the
Call of Duty™ Endowment
Political Satire and Video Game Artist Jason Heuser Commissioned for
Illustrations
SANTA MONICA, Calif.--(BUSINESS WIRE)--May 29, 2018--
Activision Blizzard (Nasdaq: ATVI) today announced a new in-game program
to support the Call of Duty Endowment’s multinational effort to help
unemployed veterans in the US and UK find high-quality careers. The Call
of Duty®: WWII — Call of Duty™ Endowment Fear Not Personalization
Pack (PS4/Xbox One/PC), developed by Sledgehammer Games in partnership
with artist Jason Heuser, includes a special Call of Duty Endowment
in-game weapon charm, Monty division uniform, Viper weapon camo, two
specialty calling cards, and two emblems.
This press release features multimedia. View the full release here:
https://www.businesswire.com/news/home/20180529006297/en/
Fear Not Theme - GIF
Concept artist Jason Heuser, known for his political satire and video
game art, was commissioned to create the original creative behind the
Fear Not Personalization Pack and Premium Theme. The original image
features FDR, Field Marshal Montgomery, and a few Easter Eggs—all
celebrating the US-UK World War II partnership and the Call of Duty
Endowment’s recent expansion to the United Kingdom to support British
veterans finding meaningful employment.
The new Fear Not pack retails for $4.99 in the in-game store and the
Sony, Microsoft, and Steam online stores. Exclusive to PlayStation®, a
premium animated theme will also be available for $3.99. Additionally,
PlayStation gamers can purchase a bundled Fear Not Personalization Pack
along with the previously released Bravery Personalization Pack and the
animated Theme for Call of Duty: WWII, at a discounted retail
cost of $9.99. All Activision proceeds received from sales of these
digital items will go toward Endowment programs dedicated to finding
veterans high quality work.
“The continued support from Sledgehammer Games, PlayStation, and Xbox
for Call of Duty® in-game items this year is vital to our mission of
helping veterans beat unemployment and underemployment as they
transition back into civilian life. Via these programs, we have raised
more than $3.8 million toward helping veterans into meaningful careers,”
said Dan Goldenberg, Executive Director of the Call of Duty Endowment.
“We want to thank Call of Duty gamers and our partners for their
continued support, without which we could not be have helped more than
6,000 vets.”
“At Sledgehammer Games, we value our opportunity to support the Call of
Duty Endowment, knowing that all the money Activision receives from the
content we produce goes to placing veterans in high quality jobs,” said
Aaron Halon, Studio Head at Sledgehammer Games. “The chance to work with
Jason Heuser on such a special project with the Endowment to create the
Fear Not Personalization Pack was incredible. It reflects iconic
personalities in a brilliant recreation, and for a great cause. We can’t
wait for fans to get their hands on it.”
WATCH NOW:Exclusive
Video Featuring Sledgehammer Games Studio Head Aaron Halon and the
Endowment’s Dan Goldenberg
The Call of Duty Endowment is a non-profit foundation started in 2009 by
Activision Blizzard CEO Bobby Kotick. With a mission to identify and
fund the best and most effective employment-focused veteran-serving
organizations, the Endowment was initially established in the US to
identify and fund best-in-class organizations to place 25,000 veterans
in jobs by the end of 2018. That goal was met two years early, and has
subsequently and ambitiously been revised to placing 50,000 veterans
into high-quality jobs by 2019.
About Activision Blizzard
Activision Blizzard, Inc., a member of the Fortune 500 and S&P
500, is the world's most successful standalone interactive entertainment
company. We delight hundreds of millions of monthly active users around
the world through franchises including Activision's Call of
Duty®, Destiny, and Skylanders®, Blizzard Entertainment’s World
of Warcraft®, Overwatch®, Hearthstone®, Diablo®, StarCraft®,
and Heroes of the Storm®, and King's Candy Crush™, Bubble
Witch™, and Farm Heroes™. The company is one of the Fortune
"100 Best Companies To Work For®." Headquartered in Santa Monica,
California, Activision Blizzard has operations throughout the world, and
its games are played in 196 countries. More information about Activision
Blizzard and its products can be found on the company's website, www.activisionblizzard.com.
About the Call of Duty Endowment
The Call of Duty Endowment is a non-profit organization founded by Bobby
Kotick, CEO of Activision Blizzard. The Endowment seeks to help veterans
find high-quality careers by supporting groups that prepare them for the
job market and by raising awareness of the value vets bring to the
workplace. For more information about the Call of Duty Endowment, please
visit www.callofdutyendowment.org.
Cautionary Note Regarding Forward-looking Statements: Information in
this press release that involves Activision Blizzard's expectations,
plans, intentions or strategies regarding the future, including
statements about the availability, features and pricing of the Call
of Duty®: WWII — Call of Duty Endowment Fear Not Personalization
Pack, are forward-looking statements that are not facts and involve a
number of risks and uncertainties. Factors that could cause Activision
Blizzard's actual future results to differ materially from those
expressed in the forward-looking statements set forth in this release
include unanticipated product delays and other factors identified in the
risk factors sections of Activision Blizzard's most recent annual report
on Form 10-K and any subsequent quarterly reports on Form 10-Q. The
forward-looking statements in this release are based upon information
available to Activision Blizzard as of the date of this release, and the
company does not assume any obligation to update any such
forward-looking statements. Forward-looking statements believed to be
true when made may ultimately prove to be incorrect. These statements
are not guarantees of the future performance of Activision Blizzard and
are subject to risks, uncertainties and other factors, some of which are
beyond its control and may cause actual results to differ materially
from current expectations.
ACTIVISION and CALL OF DUTY are trademarks of Activision Publishing,
Inc. All other trademarks and trade names are the properties of their
respective owners.
View source version on businesswire.com: https://www.businesswire.com/news/home/20180529006297/en/
Source: Activision Blizzard, Inc.
Media:
Rubenstein Communications
Joy Phillips
Jphillips@rubenstein.com