Activision Arrives at Licensing Expo 2015 with World-Class Line-up of Powerhouse Properties
Leading Videogame Publisher Drives Strong Licensed Business for Skylanders, Call of Duty, Destiny and Guitar Hero Live
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"Activision's award winning and top-selling billion dollar franchises Skylanders
and Call of Duty, along with Destiny,
the biggest new videogame franchise launch in history, have
provided us with meaningful opportunities to create multiple consumer
touchpoints," said
Activision's Licensing & Partnerships business is led by a comprehensive global kids licensing program for Skylanders and a lifestyle merchandising program tailored for Call of Duty's millions of fans worldwide. The company expanded its reach in 2014 and teamed with Bungie on Destiny to create a program supported by industry leading partners in key categories that can reflect the rich universe of the game. In 2015, the team is kicking off a global program for Guitar Hero Live focusing on lifestyle and gaming accessories.
The company arrives at Licensing Expo 2015 with exciting property updates:
Skylanders
Since launching in 2011, the award winning Skylanders
franchise has generated more than
Launching on
Skylanders licensing and partnership highlights for 2015 include:
- McDonald's - Skylanders is in its third consecutive year with McDonald's Happy Meal®, which will appear in more than 40 countries
- Party City - All stores nationwide now feature a three foot Skylanders section where moms can come to plan their ultimate Skylanders party
-
Fathead® - Life-sized wall decals from Fathead featuring fan
favorites like Eruptor, Spyro,
Kaos and Stealth Elf are available in stores and online now -
NKOK - Two fully functional RC cars with working headlights
will retail for
$18 this fall - Punch Bowl - Online and on-demand branded party invitations will be available in July
Additional licensees will launch product assortments in 2015 including:
-
POWER A (Carrying Cases & Game Accessories), Rubie's Costumes
(
Halloween - newKaos costume!), Mad Dog Concepts (Sleepwear),Issac Morris (Sportswear), Mad Engine (Apparel), Thermos (Lunch Kits & FUNtainers™), FAB (Backpacks & School Supplies ), Penguin (Publishing),Crayola (Color & Activity), American Greetings (Party Goods & Supplies), Franco (Bedding), Camelot (Fabric), Aso (Bandages), IDW (comics), AME (Sleepwear), York Wall Coverings (clings).
Call of Duty
The Call of Duty® phenomenon continues to drive
sales in licensing across categories, including Apparel and Accessories,
Headsets, Publishing and Collectible Construction Sets. Last year's Call
of Duty®: Advanced Warfare was the #1 top‐selling console
game of 2014 in the U.S., based on physical game unit sell-through. And
the Call of Duty series was the #1 gaming franchise in the U.S.
for the sixth year in a row, based on revenue. The franchise has
generated more than
In 2015, Activision will release the much anticipated Call of Duty®: Black Ops III. This will be the most robust licensing program for Call of Duty yet with new categories and more partners in anticipation of the next chapter in the Black Ops universe.
New and returning partners include:
-
MEGA Brands - Realized unprecedented success of the Call of Duty Collectible Construction Sets, which marked the largest new IP launch in MEGA's history - BioWorld - Continues to offer fans authentic apparel and accessories, globally
- Funko - Delivers line of Pop! Vinyl figures at GameStop
- BradyGames - Once again allows fans to learn all the intricate details of the blockbuster game with the comprehensive strategy guide book
- Fathead - Introduces epic new wall decals inspired by the game this fall, allowing fans to further experience the game
- Surreal - Offers Call of Duty-themed barware, beach towels and throws for the ultimate fan
- Power A - Outfits gamers with themed accessories and gifts
- KontrolFreek - Provides Call of Duty fans the latest controller upgrades and accessories
-
Razer - A household name in PC Gaming brings Call of Duty fans the ultimate PC Gaming Gear on the market
Destiny
Destiny is the biggest new videogame franchise launch in history with more than 20 million registered users. The licensing strategy for Destiny has been focused on partnering with industry leaders and category experts that can reflect the rich universe of the game.
From Bungie and Activision, Destiny is the next evolution
in interactive entertainment and an epic adventure
unlike anything players have experienced. A sweeping adventure set
within a bold, new universe, Destiny features an
unprecedented combination of cooperative, competitive, public and
personal activities seamlessly woven into an expansive, persistent
online world. The recently released Destiny Expansion II:
Destiny's robust merchandising program includes partnerships with:
-
BioWorld and GAME
UK -Brings fans branded Apparel & Accessories -
Insight Editions - Gives players insight into the Destiny world
with
Art Books , Journals andPoster Books - BradyGames - Allows gamers to learn details of the game with a comprehensive strategy guide book
- Trends - Delivers Posters
- World 3A Toys - Creates high-end collectible action figures
Guitar Hero Live
Launching in fall 2015, Guitar Hero Live introduces two
powerful ways to play: GH Live, a first-person point of view where
players are up on stage as the star of the show in front of live action
reactive crowds; and GHTV, the world's first playable real music video
network. Following its release in 2005, Guitar Hero became the
quickest console franchise in video game history to reach
Activision will be located at Booth #R171 at this year's show. For more information, please visit: Activision.com/presscenter.
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michele.wyman@pmkbnc.com
or
kjohnson@activision.com
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