All Profits from Limited Edition Goods Will Support the Call of Duty
Endowment's Work to Connect Veterans with Quality Employment
SANTA MONICA, Calif.--(BUSINESS WIRE)--
Activision Blizzard (Nasdaq: ATVI) today announced merchandising
partnerships with GameStop,
Wholesale and Best
Buy to support the Call of Duty Endowment's nationwide work to help
veterans find high-quality careers after military service.
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GameStop and BestBuy's limited edition bottle opener/key chains include exclusive digital content (Photo: Business Wire)
Participating GameStop and Best Buy stores will offer an exclusive
limited edition Call of Duty®: Infinite Warfare "Jackal" bottle
opener - sold separately from the game for $6.99 - that comes with a
redemption code for an exclusive "Retro Jackal" in-game calling card,
which is redeemable in Infinite Warfare's multiplayer mode. Costco will
sell exclusive, limited edition dog tags packaged with the Call of
Duty®: Infinite Warfare Legacy Edition in its U.S. stores. All
Activision profits from sales of the bottle openers and dog tags will go
directly to preparing veterans to reenter the job market.
"Unemployment and underemployment are very serious issues for our
veterans," said Steve Young, Activision's Chief Revenue Officer.
"Employment provides much-needed stability for our veterans,
particularly as they transition from military to civilian life. We are
grateful that GameStop, Costco and Best Buy know the value veterans
bring to the workplace and are partnering with us once again. Together,
we will honor our nation's veterans by helping them secure meaningful
careers. Activision profits from these sales will go directly to getting
vets back to work."
Costco, GameStop, and Best Buy have each worked with the Endowment for
more than four years, and these partnerships have to-date directly
funded the placement of more than 5,000 veterans into high-quality jobs.
Since its creation in 2009, the Call of Duty Endowment, a non-profit,
public benefit corporation co-founded by Activision Blizzard CEO Bobby
Kotick, has made significant progress towards its mission to identify
and fund the best and most effective veterans serving
organizations. With an ambitious goal of placing a total of 50,000
veterans in jobs by the end of 2019, the Endowment is well on its way to
beating this target, having funded more than 29,000 placements to-date.
About Activision Blizzard
Activision Blizzard, Inc., a member of the S&P 500, is the world's most
successful standalone interactive entertainment company. We delight
nearly 500 million monthly active users around the world through
franchises including Activision's Call of Duty®, Destiny and Skylanders®, Blizzard
Entertainment's World of Warcraft®, StarCraft®, Diablo®, Hearthstone®:
Heroes of Warcraft™ and Overwatch®, and King's Candy
Crush™, Bubble Witch™, Pet Rescue™ and Farm
Heroes™. The company is one of the Fortune ʺ100 Best Companies To
Work For®ʺ. Headquartered in Santa Monica, California, Activision
Blizzard has operations throughout the world, and its games are played
in 196 countries. More information about Activision Blizzard and its
products can be found on the company's website www.activisionblizzard.com.
About the Call of Duty Endowment
The Call of Duty Endowment is a non-profit organization founded by Bobby
Kotick, CEO of Activision Blizzard. The organization seeks to help
veterans find high-quality careers by supporting groups that prepare
them for the job market and by raising awareness of the value vets bring
to the workplace. For more information about the Call of Duty Endowment,
please visit www.callofdutyendowment.org.
View source version on businesswire.com: http://www.businesswire.com/news/home/20161114005506/en/
Lauren Condoluci, 212-843-8493
Source: Activision Blizzard, Inc.
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