Activision Blizzard Media Networks Announces Esports Broadcast Network
Debuts Enhanced Viewer Experience (EVE) at IAB Digital Content NewFronts 2016
MLG.tv debuted its Enhanced Viewing Experience (EVE) at the event, a High-Definition video stream with a built-in algorithmic system that provides viewers with match statistics, up-to-the-minute leaderboards and situational insights based on the competition they are watching.
"We're building a network dedicated to the thrill of competition and the passion of the fans," said Bornstein. "MLG.tv will play a defining role in realizing the full potential of this audience by creating meaningful, memorable and shareable content."
"Esports is a cultural phenomenon at its tipping point, and we're excited to work with the IAB to bring this message directly to advertisers as part of the 2016 Digital Content NewFronts," said Mike Sepso, Senior Vice President of ABMN. "The size of our digital network, coupled with our insights into this audience's viewing habits, put us in a unique position to educate the advertising industry on how to safely target these viewers and reach them on their platform of choice."
ABMN will launch this content and more during the MLG Anaheim Open, a
two-day Call of Duty®: Black Ops III tournament set to kick off on
"Esports is an exciting space and continues to be a growing priority for
us," said
ABMN's NewFronts presentation opened with a video showcasing the
division's record-breaking live championship held last month at
About
Cautionary Note Regarding Forward-looking Statements: Information in
this press release that involves ABMN's expectations, plans, intentions
or strategies regarding the future, including statements about EVE and
the anticipated new content, broadcast experiences and distribution
partnerships for the MLG.tv streaming platform, are forward-looking
statements that are not facts and involve a number of risks and
uncertainties. Factors that could cause ABMN's actual future results to
differ materially from those expressed in the forward-looking statements
set forth in this release include unanticipated product delays and other
factors identified in the risk factors sections of Activision Blizzard's
most recent annual report on Form 10-K and any subsequent quarterly
reports on Form 10-Q. The forward-looking statements in this release are
based upon information available to ABMN and
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Activision Blizzard Media Networks
Director,
Communications
bdugan@mlg.tv
Source: Activision Blizzard Media Networks
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