Top Selling U.S. Video Game Franchise of 2014¹ Introduces Another Groundbreaking Innovation with Skylanders Trap Team™ On Store Shelves Now
Capture Evil, Unleash Good! Skylanders Trap Team Lets Fans Trap and Play as Villains
Skylanders Trap Team Revolutionizes the Gaming Industry, Offering the
Franchise that Pioneered the Toys-to-LifeTM Category Leads Holiday Hot Gift Lists for Fourth Consecutive Year
"The Skylanders® franchise was built on a foundation of creativity and
innovation," said
The latest installment of the franchise that pioneered the Toys-to-Life genre is already poised to become one of the top family games this holiday season. Toys"R"Us® recently named Skylanders Trap Team as one of the "Fabulous 15" on the company's 2014 Holiday Hot Toy List, while Target named Skylanders Trap Team to their Top Toys for the Holidays List. In addition, the game was featured in Toy Insider's Hot 20 Holiday Toys of 2014, which highlights the most sought-after and anticipated items of the holiday season.
Skylanders continues to lead and evolve the category with Skylanders Trap Team by letting fans seek out and defeat the most wanted villains in all of Skylands, pull them out of the game and into living rooms by capturing them in magical Traps. Once they've defeated the villains, players will be able to place a Trap into the new Traptanium PortalTM to capture them. Players can then send villains back into the game where they can play as them to fight for good, reversing the magic. They will also be able to hear the villains inside the Traps, an innovation that truly brings life to toys.
"Since it launched four years ago, the Skylanders brand has
continued to captivate young fans around the world who eagerly crowd our
stores every time a new collectible character is introduced," said
Portal Masters everywhere can get into the Skylanders Trap Team spirit by taking advantage of exclusive Skylanders products at retailers nationwide:
-
Get Legendary at Toys"R"Us - Toys"R"Us stores in
North America and online at Toysrus.com will be the only places fans will find the limited edition Legendary Series of Skylanders toys at launch. The Legendary Series features alternative versions of new Trap Master characters and packs, such as Jawbreaker, Déjà Vu and the Nightmare Express Adventure Pack, all of which feature in-game stat boosts. -
Meet the Minis at Walmart - Skylanders fans can visit
participating Walmart stores or go to
Walmart.com to participate in the ‘Meet the Minis' program to unlock special content featuring the fully playable and upgradeable Minis, including Gill Runt, Stealth Elf, Weeruptor, Pet Vac and Small Fry via the official Skylanders Collection VaultTM app. Walmart will also be the only place fans can find the Skylanders MinisBuddy Pack , featuring Tidal Wave Gill Grunt and Gill Runt. - NITRO Trap Masters at Target - U.S. Target stores nationwide and Target.com will once again be the only place where fans can get their hands on the Skylanders NITRO series of toys, which features the powerful Trap Master NITRO Krypt King.
-
Portals for Punch Pop Fizz at GameStop - During the first week
of launch, fans that bring in a Portal of Power® from any Skylanders
game can trade it in to receive a free Punch Pop Fizz character, a
bright red version of the fan-favorite
Skylander . - Three Skylanders for Two at Best Buy - Players that purchase any two Skylanders Trap Team game products at Best Buy will receive a free Volcanic Eruptor character, who's unique appearance is visible in-game. This promotion is available only at Best Buy.
Skylanders Trap Team introduces heroes known as Trap
Masters that wield powerful TraptaniumTM
weapons used to defeat Skylands' most notorious villains including
Skylanders Trap Team is compatible with more than 175 unique toys from all previous games -- Skylanders SWAP ForceTM, Skylanders GiantsTM and Skylanders Spyro's Adventure® -- every character also will be able to defeat and trap villains using Traptanium Traps, providing fans more ways to enjoy their collections.
To celebrate the launch of Skylanders Trap Team, Activision
hid a "villain" inside a seemingly normal Skylanders Trap Team
demo kiosk. Starting
About the Skylanders® Franchise
The award-winning,
About
Headquartered in
Cautionary Note Regarding Forward-looking
Statements: Information in this press release that involves
Activision Publishing's expectations, plans, intentions or strategies
regarding the future, including statements about Skylanders Trap
Team™ are forward-looking statements that are not facts and involve
a number of risks and uncertainties. Factors that could cause Activision
Publishing's actual future results to differ materially from those
expressed in the forward-looking statements set forth in this release
include unanticipated product delays and other factors identified in the
risk factors sections of Activision Blizzard's most recent annual report
on Form 10-K and any subsequent quarterly reports on Form 10-Q. The
forward-looking statements in this release are based upon information
available to
© 2014
* Graphics quality may vary due to device limitations
¹ According to
² According to
3 According to
PMK•BNC
michele.wyman@pmkbnc.com
or
Dior Brown, 424-744-5864
dior.brown@activision.com
Source:
News Provided by Acquire Media