Weekly Skylanders Webisodes, Hosted by Diary of
a Wimpy Kid's Zachary Gordon, Delivers Everything Fans Want to Know
about One of the World's Most Successful Video Game Franchises1
SANTA MONICA, Calif.--(BUSINESS WIRE)--
Activision Publishing, Inc., a wholly owned subsidiary of Activision
Blizzard, Inc. (NASDAQ: ATVI) today announced Skylanders
Boomcast — a series of online webisodes for
the best-selling kids game of the year2 — which debuts
Friday, "SWAPtober" 4 on the Skylanders YouTube channel. Offering a
weekly glimpse into the magical world of Skylands, Skylanders
Boomcast will be hosted by actor Zachary Gordon(Diary of a
Wimpy Kid) as he brings fans the latest Skylanders franchise
news, gameplay tips and tricks, fan art, character spotlights, exclusive
interviews with the Skylanders team and more, straight from the
source.
"Our young fans have a tremendous appetite for all things Skylanders. Skylanders
Boomcast is an innovative way to turn marketing content into
entertainment content," said Eric Hirshberg, CEO of Activision
Publishing. "This will be the destination where our fans can dive deeper
into the world of Skylanders than ever before."
The show's launch kicks-off SWAPtober, a month of activities celebrating
the newest Skylanders game — Skylanders SWAP Force™, which
will hit stores on October 13 in North America, October 16 in Australia
and October 18 in Europe.
"I'm so honored and excited to be a part of Skylanders Boomcast!
The fact that I get to bring Skylanders news to Portal Masters around
the world is a dream job, and I can't wait to see what amazing things
fans will bring to the table," said Zachary Gordon, host of Skylanders
Boomcast. "It's been really great working with Activision on
this project, and I just know that fans will love what the team has in
store for them."
Skylanders Boomcast was created by Activision Publishing,
Inc. and is a MATTER/Edelman Production in association with RadNerd
Productions.
About the Skylanders Franchise
The award-winning, billion dollar Skylanders franchise pioneered
the toys-to-life category in 2011 with the debut of Skylanders
Spyro's Adventure®. The game originated a new play pattern that
seamlessly bridged physical and virtual worlds across multiple platforms
and became the top-selling kids' videogame of the year. In October 2012, Skylanders
Giants™ further evolved the genre and added the mega-sized Giant
Skylanders and LightCore™ characters to the collection of interaction
figures. Skylanders Giants was awarded the "e-Connected Toy of
the Year" at the 13th Annual Toy of the Year (TOTY) Awards. The next
innovation in the franchise Skylanders SWAP Force is being
developed by Vicarious Visions, an Activision studio. The game is rated
E10+ by the ESRB. For more information, visit www.skylanders.com.
About Activision Publishing, Inc.
Headquartered in Santa Monica, California, Activision Publishing, Inc.
is a leading worldwide developer, publisher and distributor of
interactive entertainment and leisure products.
Activision maintains operations in the U.S., Canada, Brazil, Mexico, the
United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway,
Denmark, the Netherlands, Australia, mainland China and the region of
Taiwan. More information about Activision and its products can be found
on the company's website, www.activision.com.
Cautionary Note Regarding Forward-looking
Statements: Information in this press release that involves
Activision Publishing's expectations, plans, intentions or strategies
regarding the future, including statements about the expected release
date of SKYLANDERS SWAP FORCE and SKYLANDERS BOOMCAST, are
forward-looking statements that are not facts and involve a number of
risks and uncertainties. Factors that could cause Activision
Publishing's actual future results to differ materially from those
expressed in the forward-looking statements set forth in this release
include unanticipated product delays and other factors identified in the
risk factors sections of Activision Blizzard's most recent annual report
on Form 10-K and any subsequent quarterly reports on Form 10-Q. The
forward-looking statements in this release are based upon information
available to Activision Publishing and Activision Blizzard as of the
date of this release, and neither Activision Publishing nor Activision
Blizzard assumes any obligation to update any such forward-looking
statements. Forward-looking statements believed to be true when made may
ultimately prove to be incorrect. These statements are not guarantees of
the future performance of Activision Publishing or Activision Blizzard
and are subject to risks, uncertainties and other factors, some of which
are beyond its control and may cause actual results to differ materially
from current expectations.
SKYLANDERS, SKYLANDERS BOOMCAST, SKYLANDERS SWAP FORCE, SKYLANDERS
SPYRO'S ADVENTURE, SKYLANDERS GIANTS, LIGHTCORE and ACTIVISION are
trademarks of Activision Publishing, Inc.
1 Based on revenue, according to The NPD Group, Gfk Media
Control® and Activision internal estimates, including toys and accessory
packs
2 Based on revenue, according to The NPD Group, Gfk Media
Control® and Activision internal estimates, including toys and accessory
packs through August 2013
PMK•BNC
Michele Wyman, 310-854-3264
michele.wyman@pmkbnc.com
or
Activision
Publishing, Inc.
Dior Brown, 424-744-5864
dior.brown@activision.com
Source: Activision Publishing, Inc.
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