Skylanders™ Franchise Reaches More Than $1 Billion in Worldwide Retail Sales¹
Skylanders Toys Outsold #1 Action Figures U.S. and
In 2012, the combined sales of Skylanders Giants and Skylanders Spyro's Adventure toys out-sold the top action figure lines in the U.S. and
"The Skylanders franchise became the first kids' videogame IP to cross the
Skylanders SWAP Force lets Portal Masters reconfigure 16 special SWAP Force™ characters into more than 250 unique combinations. Kids can mix and match characters' powers and moves and then bring them to life in the game. In addition to the new SWAP Force characters, the game features 32 core Skylanders characters (16 completely new Skylanders characters and 16 new versions of fan-favorite characters from previous games) and eight new LightCore™ characters.
Fans of the franchise also can play Skylanders SWAP Force with their entire collection of toys from both Skylanders Spyro's Adventure and Skylanders Giants, now with the added capability of jumping. The new game also delivers high-resolution graphics that bring detailed characters and rich environments to life, immersing players in the gameplay like never before.
The recently revealed Skylanders SWAP Force will be featured at Toy Fair 2013,
About the Skylanders Franchise
In 2011, Skylanders Spyro's Adventure originated a new play pattern that seamlessly bridged physical and virtual worlds across multiple platforms and became the top-selling kids' videogame of the year2. In October of 2012, Skylanders Giants further evolved the genre and added the mega-sized Giants and LightCore™ characters to the collection of interaction figures. Skylanders Giants™ was awarded the "e-Connected Toy of the Year" at the 13th Annual Toy of the Year (TOTY) Awards. The next innovation in the franchise Skylanders SWAP Force, expected to be released in fall 2013, is being developed by Vicarious Visions, an Activision studio. The game has not yet been rated by the ESRB. For more information, visit www.skylanders.com.
Activision maintains operations in the U.S.,
1Inclusive of toys and accessory packs, according to
²Inclusive of toys and accessory packs, according to
³According to Activision Internal Estimates
4Inclusive of toys and accessory packs, according to
Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Activision Publishing's expectations, plans, intentions or strategies regarding the future, are forward-looking statements that are not facts and involve a number of risks and uncertainties. Factors that could cause Activision Publishing's actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include unanticipated product delays and other factors identified in the risk factors sections of Activision Blizzard's most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q.
The forward-looking statements in this release are based upon information available to
SKYLANDERS SWAP FORCE, SKYLANDERS GIANTS, SKYLANDERS SPYRO'S ADVENTURE, LIGHTCORE, and ACTIVISION are trademarks of
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