PROTOTYPE®2 Will Consume New York Comic-Con

Radical Entertainment to Offer First Ever Hands-on Demo Opportunity and Release New CG Trailer, and Reveals PROTOTHINGY

SANTA MONICA, Calif., Oct. 12, 2011 /PRNewswire/ -- Things are about to get 'real' as Activision Publishing, Inc. (Nasdaq: ATVI) confirmed today that PROTOTYPE®2 — Radical Entertainment's highly anticipated open-world/action thriller — will be playable for the first time ever at New York Comic-Con in the Activision booth (#738).  In addition to giving fans a first taste of what PROTOTYPE 2's new shape-shifting protagonist Sgt. James Heller is all about, Radical will also showcase part two of the game's stunning three-part CG trailer series at www.prototypegame.com on Friday, October 14th, and has revealed the innovative online Infected monster creation tool PROTOTHINGY.

"A few months ago, we let our fans see PROTOTYPE 2 for the first time at San Diego Comic-Con, and now we have put together two great playable missions for New York Comic-Con," said Ken Rosman, Studio Head, Radical Entertainment.  "The first mission touches lightly on Heller's story, while the other is something we call a 'Rampage Challenge' — where it's all about the action and players can compete for the best score.  Both missions will give fans an initial taste of what's in store when the final version of PROTOTYPE 2 comes out in April next year."

The PROTOTYPE 2 team will also be hosting a Twitter sweepstakes during New York Comic-Con for a chance to win a one-of-a-kind, James Heller custom-skinned Xbox 360® video game and entertainment system from Microsoft.  Users who Tweet any message containing #PROTOTYPE2 between 12:00 AM (Eastern) Thursday, Oct. 13 through 11:59 PM (Eastern) Sunday, Oct. 16 will be automatically entered into a random drawing to claim the prize.  The lucky winner will be announced at midnight on Sunday, Oct. 16.  Additionally, the team from Radical will be on-site at the show handing out assorted PROTOTYPE 2 goodies, including t-shirts, posters, giant foam Heller Blade Arms and more!

Beyond the first-time playable PROTOTYPE 2 goodness on the show floor at New York Comic-Con, Radical Entertainment is also extremely proud to announce the online Infected monster creation tool PROTOTHINGY — an all-new way to become an even more hardcore PROTOTYPE fan.  With PROTOTYPE 2's online monster creation tool, users can mix and match from a hilarious library of Infected arms, legs, eyeballs, props and more to piece together their very own Infected beast.  Head over to www.facebook.com/prototype to create and upload a unique specimen to the PROTOTHINGY gallery for friends, family and other users around the world to see.

For those unable to make it to New York Comic-Con, or who would like to find out more about PROTOTYPE 2, check out www.prototypegame.com for the latest trailers, screenshots, special promotions and more!  And for the truly dedicated, go to www.facebook.com/prototype and join the PROTOTYPE Army — a community of over 330,000 (and growing) fans that receive constant updates from the team at Radical, and early sneak peeks at new information and assets.

The sequel to Radical Entertainment's best-selling open-world action game of 2009, PROTOTYPE 2 takes the unsurpassed carnage of the original PROTOTYPE and continues the experience of becoming the ultimate shape-shifting weapon.  As the game's all-new infected protagonist, Sgt. James Heller, players will cut a bloody swathe through the wastelands of post-viral New York Zero (or more simply...NYZ) with unparalleled locomotion, building up a vast genetic arsenal of deadly, biological weapons and abilities as they hunt, kill and consume their way toward the ultimate goal — to kill...Alex...Mercer!

PROTOTYPE 2 is currently in development for Xbox 360, PlayStation®3 computer entertainment system and Windows PC.  The game is currently rated "RP" (Rating Pending) by the ESRB, with an expected "M" (Mature — Content that may be suitable for persons 17 and older) rating.

About Radical Entertainment

In September 2011, Radical Entertainment celebrated its 20th anniversary in the business of creating hit video games, including 2009's multi-million-unit-selling PROTOTYPE, The Simpsons Hit & Run, The Incredible Hulk: Ultimate Destruction, Scarface: The World Is Yours and more.  We treat our properties with the reverence they deserve and gamers demand, and the commitment to our partners and fans continues to set us apart.  Our Vancouver-based studio allows Radical Entertainment to bring the talent, tools and technology together to create entertainment that captures the world's imagination.  Owned by Activision Publishing, Inc, Radical is continually ranked as one of the best places to work in B.C., according to BC Business magazine and Watson Wyatt.  In 2006-2008 MediaCorp Canada ranked Radical as a Top 100 Canadian Employer, Top 10 Canadian Employer for Young People, and Top 20 B.C. Employer.  For more information, please visit www.radical.ca.

About Activision Publishing, Inc.

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, South Korea, China and the region of Taiwan. More information about Activision and its products can be found on the company's website, www.activision.com

Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Activision Publishing's expectations, plans, intentions or strategies regarding the future are forward-looking statements that are not facts and involve a number of risks and uncertainties. Activision Publishing generally uses words such as "outlook," "will," "could," "would," "might," "remains," "to be," "plans," "believes," "may," "expects," "intends," "anticipates," "estimate," future," "plan," "positioned," "potential," "project," "remain," "scheduled," "set to," "subject to," "upcoming" and similar expressions to identify forward-looking statements. Factors that could cause Activision Publishing's actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include, but are not limited to, sales levels of Activision Publishing's titles, shifts in consumer spending trends, the impact of the current macroeconomic environment, the seasonal and cyclical nature of the interactive game market, Activision Publishing's ability to predict consumer preferences among competing hardware platforms, declines in software pricing, product returns and price protection, product delays, retail acceptance of Activision Publishing's products, adoption rate and availability of new hardware (including peripherals) and related software, industry competition including from used games and other forms of entertainment, litigation risks and associated costs, rapid changes in technology, industry standards, business models including online and used games, and consumer preferences, including interest in specific genres such as music, first-person action and massively multiplayer online games, protection of proprietary rights, maintenance of relationships with key personnel, customers, licensees, licensors, vendors, and third-party developers, including the ability to attract, retain and develop key personnel and developers that can create high quality "hit" titles, counterparty risks relating to customers, licensees, licensors and manufacturers, domestic and international economic, financial and political conditions and policies, foreign exchange rates and tax rates, and the identification of suitable future acquisition opportunities and potential challenges associated with geographic expansion, and the other factors identified in the risk factors sections of Activision Blizzard's most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Activision Publishing and Activision Blizzard as of the date of this release, and neither Activision Publishing nor Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Activision Publishing or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.

Activision and Prototype are registered trademarks of Activision Publishing, Inc. All other trademarks and trade names are the properties of their respective owners. All rights reserved.

"PlayStation" is a registered trademark of Sony Computer Entertainment America Inc.  Microsoft, Xbox, Xbox 360, Xbox LIVE, and the Xbox logos are trademarks of the Microsoft group of companies.

SOURCE Activision Publishing, Inc.

News Provided by Acquire Media

Close window | Back to top