Call of Duty®: Modern Warfare® 3 Strikes November 8, 2011

Year's Most Anticipated Entertainment Launch Stages World Wide Invasion

SANTA MONICA, Calif., May 24, 2011 /PRNewswire/ -- Global warfare is raging and the battle will begin on November 8 when the cultural phenomenon Modern Warfare® returns with the worldwide release of Call of Duty®: Modern Warfare® 3.

Call of Duty: Modern Warfare 3 is the newest installment in Activision Publishing, Inc.'s (Nasdaq: ATVI) #1 first person action series and is being developed by Infinity Ward and Sledgehammer Games.  

"Call of Duty: Modern Warfare 3 is by far the most epic Call of Duty experience yet.  The teams at Infinity Ward and Sledgehammer Games have worked tirelessly to create for the Call of Duty player a scale that is unimaginable with a level of polish and creativity that will push the genre forward," said Eric Hirshberg, CEO of Activision Publishing, Inc.  "The passion and energy of our developers is reflected in everything about the title.  From the innovative gameplay, to the cinematic intensity, to the most advanced multiplayer ever, Modern Warfare 3 will raise the bar for this already incredible franchise."

This game is not yet rated. For more information, visit www.callofduty.com.  

About Activision Publishing, Inc.

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, South Korea, China and the region of Taiwan. More information about Activision and its products can be found on the company's website, www.activision.com

Cautionary Note Regarding Forward-looking Statements:  Information in this press release that involves Activision Blizzard's expectations, plans, intentions or strategies regarding the future, including statements under the heading "Company Outlook," are forward-looking statements that are not facts and involve a number of risks and uncertainties.  Activision Blizzard generally uses words such as "outlook," "will,"  "could," "should," "would," "might," "to be," "plans," "believes," "may," "expects," "intends," "anticipates," "estimate," "future," "plan," "positioned," "potential," "project," "remain," "scheduled," "set to," "subject to," "upcoming" and similar expressions to identify forward-looking statements.  Factors that could cause Activision Blizzard's actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include, but are not limited to, sales levels of Activision Blizzard's titles, increasing concentration of titles, shifts in consumer spending trends, the impact of the current macroeconomic environment and market conditions within the video game industry, Activision Blizzard's ability to predict consumer preferences, including interest in specific genres such as first-person action and massively multiplayer online games and preferences among competing hardware platforms, the seasonal and cyclical nature of the interactive game market, changing business models including digital and used games, competition, including from used games and other forms of entertainment, possible declines in software pricing, product returns and price protection, product delays, adoption rate and availability of new hardware (including peripherals) and related software, rapid changes in technology and industry standards, litigation risks and associated costs, the effectiveness of Activision Blizzard's restructuring efforts, protection of proprietary rights, maintenance of relationships with key personnel, customers, licensees, licensors, vendors, and third-party developers, including the ability to attract, retain and develop key personnel and developers that can create high quality "hit" titles, counterparty risks relating to customers, licensees, licensors and manufacturers, domestic and international economic, financial and political conditions and policies, foreign exchange rates and tax rates, and the identification of suitable future acquisition opportunities and potential challenges associated with geographic expansion, and the other factors identified in the risk factors section of Activision Blizzard's most recent annual report on Form 10-K.   The forward-looking statements in this release are based upon information available to Activision Blizzard as of the date of this release, and Activision Blizzard assumes no obligation to update any such forward-looking statements.  Although these forward-looking statements are believed to be true when made, they may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.

Activision, Call of Duty and Modern Warfare are registered trademarks of Activision Publishing, Inc. All rights reserved. All other trademarks and trade names are the properties of their respective owners.

SOURCE Activision Publishing, Inc.

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