Press Release Details

Activision Reveals PROTOTYPE® 2

December 13, 2010 at 8:30 AM EST

SANTA MONICA, Calif., Dec. 13, 2010 /PRNewswire/ -- Activision Publishing, Inc. (Nasdaq: ATVI) confirmed today that PROTOTYPE® 2, the sequel to Radical Entertainment's original best-selling game of 2009 — PROTOTYPE — is currently in development for 2012.  PROTOTYPE 2's first official trailer was revealed as a world premiere during this past weekend's Spike TV Video Game Awards 2010 show, where fans of the shape-shifting open-world action franchise got their first glimpse into Sgt. James Heller, and why he is going to destroy PROTOTYPE's original anti-hero, Alex Mercer.  For those that missed it, head over to www.facebook.com/prototype to check out the trailer and be sure to become a fan.  Gamers should also be on the lookout for the exclusive, in-depth first look preview of PROTOTYPE 2 in EGM magazine's April 2011 issue.

"When PROTOTYPE surpassed 2MM units we knew gamers would want a sequel to find out what happens next with Alex Mercer," said Ken Rosman, Studio Head, Radical Entertainment.  "The team here at Radical is sincerely grateful to the fans and we are laser focused on delivering an even bigger and better experience with PROTOTYPE 2!"

Additionally, for those that missed out on one of 2009's best-selling games, or fans dying to reawaken their shape-shifting skills, Radical Entertainment's original over-the-top action game PROTOTYPE is available now for download on Xbox LIVE® Marketplace for the Xbox 360® video game and entertainment system from Microsoft for $29.99, and will be available for download on December 14, 2010 on the PlayStation®Store for PlayStation®3 computer entertainment system for $29.99.  Fans of the game at www.facebook.com/prototype will automatically be entered into a random drawing to win a token to download the game for FREE.

PROTOTYPE 2 is currently in development for Xbox 360® video game and entertainment system from Microsoft, PlayStation®3 computer entertainment system and the Games for Windows®.  The game is currently rated "RP" (Rating Pending) by the ESRB, with an expected "M" (Mature — Content that may be suitable for persons 17 and older).

About Radical Entertainment

Radical Entertainment has over a decade of hit titles, including PROTOTYPE, Simpsons Hit & Run, Hulk - Ultimate Destruction, Scarface: The World Is Yours and more.  We treat our properties with the reverence they deserve and gamers demand, and the commitment to our partners and fans continues to set us apart.  Our Vancouver-based studio allows Radical Entertainment to bring the talent, tools and technology together to create entertainment that captures the world's imagination.  Now owned by Activision Publishing, Inc., Radical is continually ranked as one of the best places to work in B.C, according to BC Business magazine and Watson Wyatt.  In 2006-2008 MediaCorp Canada ranked Radical as a Top 100 Canadian Employer, Top 10 Canadian Employer for Young People, and Top 20 B.C. Employer.  For more information, please visit www.radical.ca.

About Activision Publishing, Inc.

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.  Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, South Korea, China and the region of Taiwan. More information about Activision and its products can be found on the company's website, www.activision.com.

Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Activision Publishing's expectations, plans, intentions or strategies regarding the future are forward-looking statements that are not facts and involve a number of risks and uncertainties. Activision Publishing generally uses words such as "outlook," "will," "could," "would," "might," "remains," "to be," "plans," "believes," "may," "expects," "intends," "anticipates," "estimate," future," "plan," "positioned," "potential," "project," "remain," "scheduled," "set to," "subject to," "upcoming" and similar expressions to identify forward-looking statements. Factors that could cause Activision Publishing's actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include, but are not limited to, sales levels of Activision Publishing's titles, shifts in consumer spending trends, the impact of the current macroeconomic environment, the seasonal and cyclical nature of the interactive game market, Activision Publishing's ability to predict consumer preferences among competing hardware platforms, declines in software pricing, product returns and price protection, product delays, retail acceptance of Activision Publishing's products, adoption rate and availability of new hardware (including peripherals) and related software, industry competition, rapid changes in technology, industry standards and consumer preferences, protection of proprietary rights, litigation against Activision Publishing, maintenance of relationships with key personnel, customers, licensees, licensors, vendors and third-party developers, counterparty risks relating to customers, licensees, licensors and manufacturers, domestic and international economic, financial and political conditions and policies, foreign exchange rates and tax rates, integration of recent acquisitions and the identification of suitable future acquisition opportunities, and the other factors identified in the risk factors section of Activision Blizzard's most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Activision Publishing and Activision Blizzard as of the date of this release, and neither Activision Publishing nor Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Activision Publishing or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.

Activision and Prototype are registered trademarks of Activision Publishing, Inc. All other trademarks and trade names are the properties of their respective owners.

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SOURCE Activision Publishing, Inc.

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