Press Release Details

Launch Event To Raise $1M for The Call of Duty Endowment

Metallica played at the Call of Duty(R): Black Ops launch event at Santa Monica Airport's Hangar 8 which honored the six branches of the Armed Forces and raised $1 million for The Call of Duty Endowment. After a celeb-studded 'black carpet' with Zach Braff, Cory Monteith, Macy Gray, and Kobe Bryant and many others; the tournament kicked off and featured Air Force, Army, Coast Guard, Marine, Navy and National Guard personnel playing a series of Call of Duty: Black Ops multiplayer matches against each other to raise $1 million for the Call of Duty Endowment.

The Call of Duty Endowment is a non-profit, public benefit corporation founded by Activision Blizzard that helps soldiers with the transition to civilian life and help them establish jobs and careers. Call of Duty(R): Black Ops will release worldwide on November 9. The unemployment rate for veterans is 21% higher than the rate for all Americans, with veterans' unemployment topping 500,000. Through The Call of Duty Endowment, Activision is committed to raising millions of dollars for job assistance and training programs for veterans and raising public awareness.

About Call of Duty: Call of Duty: Black Ops (M for Mature) will launch worldwide on November 9th and will be playable in both 3D and non-3D on the Xbox 360(R), PlayStation(R) 3 and Windows(R) PC. Rated "M" (Mature - Blood, Drug Reference, Intense Violence and Language) by the ESRB. For more information visit: www.callofduty.com/blackops

    SATELLITE FEEDS:

    Friday, November 5th, 2010Friday, November 5th, 20103:00 AM - 3:15 AM ET1:00 PM - 1:15 PM ET

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NEWS: Popular video game Call of Duty(R): Black Ops star-studded launch helps raise $1M for vets

FORMAT: B-roll and Soundbites

ADDITIONAL RESOURCES: Video, contact information and more available at: http://multivu.prnewswire.com/broadcast/46939/press.html

    SOUNDBITES:

    * Master Chief Petty Officer Maurice Wilson (United States Navy - Retired)

    * Celebs on the "black' carpet including Zach Braff and others TBD

    * Metallica Band member TBD



    B-ROLL INCLUDES:

    * Celebrity Arrivals

    * Tournament footage

    * Concert footage

    * Gameplay footage

VIDEO PROVIDED BY: Activision Publishing, Inc.

Contact: FOR MORE INFORMATION, PLEASE CALL: MultiVu Media Relations, 1-800-653-5313 EXT. 3

SOURCE Activision Publishing, Inc.