Press Release Details

SANTA MONICA, Calif., Oct 30, 2008 /PRNewswire-FirstCall via COMTEX News Network/ -- Activision Publishing, Inc. (Nasdaq: ATVI) announced today the release of Shrek's Carnival Craze, a brand new addition to its enormously popular videogame franchise based on DreamWorks Animation SKG, Inc.'s Shrek(R). The game is available now for Wii(TM), Nintendo DS(TM), PlayStation(R)2 computer entertainment system, and PC.

"DreamWorks' Shrek is a top animated franchise and millions of gamers have proven they want to immerse themselves further into the land of Far Far Away," said Dave Oxford, Activision Publishing. "We set out to make a Shrek game that distinguishes itself from past titles while at the same time including everything that fans of the film franchise have grown to love."

Shrek's Carnival Craze combines the twisted fairytale humor of Shrek with the fun of the carnival midway in 28 action-packed party games. Featuring cast favorites from all three movies, including Shrek, Fiona, Donkey, Puss In Boots, Prince Charming and Gingy, players will compete to become King or Queen of the carnival in games like Pinocchio's Ring Toss, Frog Fling, Rapunzel's Hair Climb, Milking Mayhem, Candy Keep Away and more.

Fans will feel like they are stepping inside Shrek's world as the game takes them into a variety of unique locations that are inspired by the films. Players will be able to compete in Gingyland, 3 Blind Mice Midway, Fiona's Funhouse, The Poison Apple, Pinocchio Park, and an unlockable area, Shrek's Swamp.

In Shrek's Carnival Craze, players can work together as a team or challenge each other in head-to-head or group challenges. Players who experience the game on Wii(TM) will be able to use intuitive controls that are designed to take full advantage of the system's motion sensing capabilities.

For more information on Shrek videogames visit www.activision.com.

About Activision Publishing, Inc.

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.

Activision Publishing maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, the Netherlands, Australia, Japan and South Korea. More information about Activision Publishing and its products can be found on the company's website, www.activision.com.

Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Activision Publishing's expectations, plans, intentions or strategies regarding the future are forward-looking statements that are not facts and involve a number of risks and uncertainties. Activision Publishing generally uses words such as "outlook", "will," "could," "would," "might," "remains," "to be," "plans," "believes", "may", "expects," "intends," "anticipates," "estimate," future," "plan," "positioned," "potential," "project," "remain," "scheduled," "set to," "subject to," "upcoming" and similar expressions to help identify forward-looking statements. Factors that could cause Activision Publishing's actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include, but are not limited to, sales of Activision Publishing's titles, shifts in consumer spending trends, the seasonal and cyclical nature of the interactive game market, Activision Publishing's ability to predict consumer preferences among competing hardware platforms (including next-generation hardware), declines in software pricing, product returns and price protection, product delays, retail acceptance of Activision Publishing's products, adoption rate and availability of new hardware and related software, industry competition, rapid changes in technology and industry standards, protection of proprietary rights, litigation against Activision Publishing, maintenance of relationships with key personnel, customers, vendors and third-party developers, domestic and international economic, financial and political conditions and policies, foreign exchange rates, integration of recent acquisitions and the identification of suitable future acquisition opportunities, Activision Blizzard's success in integrating the operations of Activision Publishing and Vivendi Games in a timely manner, or at all, and the combined company's ability to realize the anticipated benefits and synergies of the transaction to the extent, or in the timeframe, anticipated. Other such factors include additional risk factors identified in Activision Blizzard's most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Activision Publishing and Activision Blizzard as of the date of this release, and neither Activision Publishing nor Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Activision Publishing or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.

Shrek's Carnival Craze(TM) & (C) 2008 DreamWorks Animation L.L.C. Shrek is a registered trademark of DreamWorks Animation L.L.C. Game code (C) 2008 Activision Publishing, Inc. Activision is a registered trademark of Activision Publishing, Inc. Wii and Nintendo DS are trademarks of Nintendo. (C) 2006 Nintendo. All other trademarks and trade names are the properties of their respective owners. "PlayStation" and the "PS" Family logo are registered trademarks of Sony Computer Entertainment Inc.

    Contact:
    Corey Wade
    corey@sandboxstrat.com
    212 213 2451 ext 223

SOURCE Activision Publishing, Inc.

http://www.activision.com

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