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Activision Announces Guitar Hero(TM) Encore: Rocks the 80s(TM) Has Rocked Its Way Onto Retail Shelves

Shreddin' You Back to the Old School One Riff at a Time

SUNNYVALE, Calif., July 24, 2007 /PRNewswire-FirstCall via COMTEX News Network/ --

Activision, Inc. (Nasdaq: ATVI) today announced that the latest installment of the wildly popular Guitar Hero(TM) franchise, Guitar Hero Encore: Rocks the 80s(TM), is now available at retail stores nationwide. Available exclusively for the PlayStation(R)2 computer entertainment system, Guitar Hero Encore: Rocks the 80s takes fans back to an era where neon was radical, fanny packs were in, and spandex was never tight enough.

Guitar Hero Encore: Rocks the 80s features visually stunning retro rock venues and hipster characters, unlockable guitars, and intense game play modes. The totally stellar soundtrack includes songs by artists such as Flock of Seagulls, Twisted Sister and Judas Priest. With additional songs as made famous by The Go Go's, Poison, Iron Maiden and Quiet Riot, fans can grab a bottle of ultra-hold hairspray, tighten their headbands, and rock all the way back to the '80s.

"From heavy metal to hair metal to punk, Guitar Hero Encore: Rocks the 80s includes some of the greatest rock anthems of the era," said Dusty Welch, head of publishing at RedOctane. "We're very excited to be able to offer new content to our loyal PS2 fans, and will definitely keep them shredding their axes until the holiday season."

Guitar Hero Encore: Rocks the 80s, rated T for Teen by the ESRB, is published by RedOctane(R) and developed by Harmonix. For more information, please visit the dedicated community site http://www.guitarherogame.com.

About Activision, Inc.

Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Founded in 1979, Activision posted net revenues of $1.5 billion for the fiscal year ended March 31, 2007.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Scandinavia, Spain, the Netherlands, Australia, Japan and South Korea. More information about Activision and its products can be found on the company's World Wide Web site, which is located at http://www.activision.com.

Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Activision's expectations, plans, intentions or strategies regarding the future are forward-looking statements that are not facts and involve a number of risks and uncertainties. In this release they are identified by references to dates after the date of this release and words such as "will," "will be," "remains," "to be," "plans," "believes", "may", "expects," "intends," and similar expressions. These risks and uncertainties include, but are not limited to, the further implementation, acceptance and effectiveness of the remedial measures recommended or adopted by the special sub-committee of independent directors established in July 2006 to review Activision's historical stock option granting practices, the board and Activision; the outcome of the SEC's formal investigation and the derivative litigation filed in July 2006 against certain current and former directors and officers of Activision relating to Activision's stock option granting practices, and the possibility that additional claims and proceedings will be commenced, including additional stockholder litigation, employee litigation, and additional action by the SEC and/or other regulatory agencies. Other factors that could cause Activision's actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include, without limitation, other litigation (unrelated to stock option granting practices), sales of Activision's titles, shifts in consumer spending trends, the seasonal and cyclical nature of the interactive game market, Activision's ability to predict consumer preferences among competing hardware platforms (including next-generation hardware), declines in software pricing, product returns and price protection, product delays, retail acceptance of Activision's products, adoption rate and availability of new hardware and related software, industry competition, rapid changes in technology and industry standards, protection of proprietary rights, maintenance of relationships with key personnel, customers, vendors and third-party developers, international economic and political conditions, integration of recently acquired subsidiaries and identification of suitable future acquisition opportunities, limitations on our ability to issue stock and options, foreign exchange rate changes, and the risks identified in Activision's most recent annual report on Form 10-K and recent reports on Form 8-K. The forward-looking statements in this release are based upon information available to Activision as of the date of this release, and Activision assumes no obligations to update any such forward-looking statement. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of future performance and are subject to risks, uncertainties and other factors, some of which are beyond our control and may cause actual results to differ materially from our current expectations.

"Guitar Hero(TM) Encore: Rocks the 80s"(TM) & (C) 2006-2007 Activision Publishing, Inc. Guitar Hero is a trademark and Activision and RedOctane are registered trademarks of Activision Publishing, Inc. Game code (C) 2005-2007 Harmonix Music Systems, Inc. Developed by Harmonix Music Systems. All Gibson marks, logos, trade dress, guitar models and related rights provided pursuant to license from Gibson Guitar Corp.

"PlayStation" and the "PS" Family logo are registered trademarks of Sony Computer Entertainment, Inc. All other trademarks and trade names are the properties of their respective owners. All other trademarks and trade names are the properties of their respective owners. All rights reserved."

    For consumer media inquiries, please contact:
    Lilit Baron
    Bender Helper Impact
    (310) 694-3102
    Lilit_Baron@bhimpact.com

    Angie Newman
    Bender Helper Impact
    (310) 694-3116
    Angie_Newman@bhimpact.com

SOURCE Activision, Inc.

gaming media, Bryan Lam, Senior PR Specialist, +1-408-481-9121, ext. 143,
blam@redoctane.com, or Jordan Dodge, PR Coordinator, +1-408-481-9121, ext. 136,
jdodge@redoctane.com, both of RedOctane, Inc.; or consumer media, Lilit Baron,
+1-310-694-3102, or Lilit_Baron@bhimpact.com, or Angie Newman, +1-310-694-3116, or
Angie_Newman@bhimpact.com, both of Bender Helper Impact for Activision, Inc.
http://www.guitarherogame.com

Copyright (C) 2007 PR Newswire. All rights reserved

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