Activision Partners with Dolby to Optimize Its North American Game Development Studios for Dolby Digital 5.1 Surround Sound
SANTA MONICA, Calif., Feb 16, 2007 (BUSINESS WIRE) -- Dolby Laboratories, Inc. (NYSE:DLB) and Activision, Inc. (Nasdaq:ATVI) today announced a groundbreaking partnership designed to bring rich, realistic surround sound experiences to gamers worldwide, by ensuring Activision's audio production facilities in North America are optimized for Dolby(R) technologies.
Beginning today, Dolby will help optimize Activision's audio production facilities in North America so that even more Activision games can deliver Dolby Digital 5.1 surround sound.
Activision worked closely with Dolby last year to optimize Dolby Digital 5.1 surround sound while developing its best-selling "Call of Duty(R) 2" for the Xbox 360(TM) video game and entertainment system from Microsoft. Today, many of Activision's games for the PLAYSTATION(R) 3 and Xbox 360 feature Dolby Digital 5.1.
"We are glad to be working so closely with a major publisher like Activision to help the company deliver more vivid and engaging surround sound experiences to gamers," said Douglas Greenfield, Senior Director, Production Services Group, Dolby Laboratories. "In the high-definition era, games need to sound as good as they look. By optimizing its audio production facilities for Dolby Digital 5.1 surround sound, Activision can bring gamers more of the great sound they demand."
"We are thrilled to be working with Dolby, the undisputed leader in surround sound technology," said Adam Levenson, Director of Audio, Activision. "Gamers today want the realism and full emotional impact that only rich surround sound can deliver. Our partnership with Dolby is an important step we are taking to bring the very best game play experiences to gamers around the world."
Additional comments from Douglass Greenfield, Dolby Laboratories, and Adam Levenson, Activision, are available at www.thenewsmarket.com/activision. Media can preview and request broadcast-standard video digitally or by tape at no cost from this site.
About Dolby Laboratories
Dolby Laboratories (NYSE:DLB) develops and delivers products and technologies that make the entertainment experience more realistic and immersive. For more than four decades, Dolby has been at the forefront of defining high-quality audio and surround sound in cinema, broadcast, home audio systems, cars, DVDs, headphones, games, televisions, and personal computers. For more information about Dolby Laboratories or Dolby technologies, please visit www.dolby.com.
About Activision
Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Founded in 1979, Activision posted net revenues of $1.47 billion for the fiscal year ended March 31, 2006.
Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Italy, Japan, Australia, Scandinavia, Spain, the Netherlands and South Korea. More information about Activision and its products can be found on the company's World Wide Web site, which is located at www.activision.com.
Cautionary Notes Regarding Forward-Looking Statements: The statements made in this press release that are not historical facts are "forward-looking statements." These forward-looking statements are based on current expectations and assumptions that are subject to risks and uncertainties. The company cautions readers of this press release that a number of important factors could cause Activision's actual future results to differ materially from those expressed in any such forward-looking statements. Such factors include, without limitation, the findings of the special sub-committee, the effect of the special sub-committee's review and conclusions on, and other developments in, the informal inquiry opened by the SEC in July 2006 and the derivative litigation filed in July 2006 against certain current and former directors and officers of the company, the possibility that additional claims and proceedings will be commenced, including additional stockholder litigation, employee litigation, and additional actions by the SEC and/or other regulatory agencies, and direct and indirect expenses and diversion of management time resulting from or relating to the special sub-committee review and related regulatory proceedings and litigation, the company's ability to timely file required reports with the SEC, and the possibility that the company will be subject to delisting from The Nasdaq Stock Market due to its inability to timely file periodic reports under the Securities Exchange Act of 1934 or failure to satisfy other requirements for continued listing. Other factors that could cause Activision's actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include, without limitation, other litigation (unrelated to stock option granting practices), sales of the company's titles, shifts in consumer spending trends, the seasonal and cyclical nature of the interactive game market, the company's ability to predict consumer preferences among competing hardware platforms (including next-generation hardware), declines in software pricing, product returns and price protection, product delays, retail acceptance of the company's products, adoption rate of new hardware and related software, industry competition, rapid changes in technology and industry standards, protection of proprietary rights, maintenance of relationships with key personnel, vendors and third-party developers, international economic and political conditions, natural disasters, integration of recently acquired subsidiaries, and identification of suitable future acquisition opportunities. These important factors and other factors that potentially could cause actual future results to differ materially from current expectations are described in our filings with the SEC, including the company's most recent annual report on Form 10-K, quarterly report on Form 10-Q and current reports on Form 8-K. Readers of this press release are referred to such filings. The forward-looking statements in this press release are based upon information available to the company as of the date of the release, and the company assumes no obligations to update any such forward-looking statement. The company may change its intention, belief or expectation, at any time and without notice, based upon any changes in the enumerated factors or in the company's assumptions, or otherwise, and forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of future performance and are subject to risks, uncertainties and other factors, some of which are beyond the company's control and may cause our actual results to differ materially from our current expectations.
SOURCE: Activision, Inc.
Activision, Inc. Ashley Dyer, Sr. Manager, Corporate Communications 310-255-2548 adyer@activision.com
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