Three-Day Opening Weekend over
Is the Biggest Entertainment Launch of 2015, beating
Highest Per Player Engagement Ever Recorded for Call of Duty;
More than 75 Million Hours Online Over Three Days
Digital Sales Nearly Double Over Last Year;
Retail Sales up Significantly Over Last Two Years
Engagement per player also set a new record for the Call of Duty® franchise. Additionally, fans played more than 75 million hours online in its opening three days.
"Call of Duty's millions of passionate fans have shown us, yet
again, the strength of their commitment to this enduring franchise,"
"The Call of Duty: Black Ops III launch is bigger
than any game, any movie, or any entertainment launch this year. But
more importantly, our fans are engaging more deeply with the franchise
than ever before. In fact, so far, people are playing Black Ops
III for more hours per player than any Call of Duty game
on record," said
"As we‘ve said from the start, PlayStation is the best place to play Call
of Duty, and this record-breaking launch shows how true this
statement is. Black Ops III is the biggest launch of the year so
far, and the PlayStation Nation is ready. We're proud to call
PlayStation the home of Call of Duty and look forward to
supporting our community with DLC map pack content first," said
On PlayStation®4, Black Ops III set a new record as the best-selling digital full game by units sold in its first day of availability in PS4™ history.
"Call of Duty: Black Ops III is off to a great start at
During the three-day opening, worldwide sales rose significantly over the previous two years, including setting a new franchise mark, as digital downloads of the game across next generation consoles rose nearly 100% from a year ago.
Black Ops III established new marks in viewership as the No. 1 most streamed and most viewed game of any game launch in 2015, as reported by Twitch.
Biggest entertainment launch of the year is based on Call of Duty: Black Ops III retail and digital sell-through, and reported movie, music and book gross sales, each for the opening three-days following initial launch, according to publicly-available data, retail customer sell-through information and internal Activision estimates. Digital download increase of Black Ops III versus last year is based on sell-through in first three days after initial launch. Engagement is based on internal recording of gameplay hours per player for the first three days after initial launch.
Call of Duty: Black Ops III published by
Headquartered in Santa Monica, California, Activision Publishing,
Inc. is a leading global producer and publisher of interactive
entertainment. Activision maintains operations throughout the world and
is a division of
Cautionary Note Regarding Forward-looking Statements: Information in
this press release that involves Activision Publishing's expectations,
plans, intentions or strategies regarding the future, are
forward-looking statements that are not facts and involve a number of
risks and uncertainties. Factors that could cause Activision
Publishing's actual future results to differ materially from those
expressed in the forward-looking statements set forth in this release
include unanticipated product delays and other factors identified in the
risk factors sections of Activision Blizzard's most recent annual report
on Form 10-K and any subsequent quarterly reports on Form 10-Q. The
forward-looking statements in this release are based upon information
ACTIVISION, CALL OF DUTY, CALL OF DUTY BLACK OPS, and stylized roman
numeral III are trademarks of
Call of Duty
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