Sales and Engagement Up Over Last Year Through First Week
"Since Activision created the Call of Duty franchise in 2003,
franchise revenues have exceeded
"We poured our hearts into making Call of Duty: Advanced Warfare an epic
ride, and we are pleased with the performance," said
Activision also confirmed that Call of Duty: Advanced Warfare is the highest-selling digital launch in console history according to Xbox Live, PlayStation Network and internal Activision estimates.
Engagement for Sledgehammer Games' newest entry to the franchise is based on statistics from the first week after launch according to internal estimates, with gamers playing more than 370 million online matches in its first week of release, and leveling up over 200 million times in Advanced Warfare online multiplayer mode.
As a reminder, Xbox gamers who purchased a digital copy, can upgrade
their Xbox 360 version to Xbox One for free, as well as PlayStation 3
players, who also purchased digitally, can upgrade to PlayStation 4 for
free. This offer for full-game free upgrade within console family is
limited to purchases of Xbox 360 and PS3 digital versions made by
Biggest entertainment launch of the year is based on Call of Duty: Advanced Warfare retail and digital sell-through, and reported movie, music, and book gross sales, each for the first week following initial launch, according to publicly-available data, retail customer sell-through information, and internal Activision estimates. Sales increase of Advanced Warfare versus last year is based on sell-through in week after initial launch.
The title is rated M for Mature with Blood and Gore, Drug Reference, Intense Violence and Strong Language. For the latest intel, check out: www.callofduty.com, www.facebook.com/callofduty, www.youtube.com/callofduty or follow @CallofDuty on Twitter and Instagram.
Cautionary Note Regarding Forward-looking Statements: Information in
this press release that involves Activision Publishing's expectations,
plans, intentions or strategies regarding the future, including
statements about Call of Duty: Advanced Warfare, are
forward-looking statements that are not facts and involve a number of
risks and uncertainties. Factors that could cause Activision
Publishing's actual future results to differ materially from those
expressed in the forward-looking statements set forth in this release
include unanticipated product delays and other factors identified in the
risk factors sections of Activision Blizzard's most recent annual report
on Form 10-K and any subsequent quarterly reports on Form 10-Q. The
forward-looking statements in this release are based upon information
ACTIVISION, CALL OF DUTY, and CALL OF DUTY ADVANCED WARFARE are
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