Destiny Grosses More Than $325 Million Worldwide in First Five Days

Sep 17, 2014

Players Logged More Than 100 Million Hours of Online Play in the First Week

Destiny Becomes Best-Selling New Video Game Franchise Launch of All Time

SANTA MONICA, Calif.--(BUSINESS WIRE)-- Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard, Inc. (Nasdaq: ATVI), announced today that its highly anticipated new franchise Destiny sold-through more than $325 million worldwide in its first five days, according to Chart-Track, first parties, retail customer sell-through information and Activision Blizzard internal estimates.

According to Bungie, Destiny players logged more than 100 million hours of online play by the end of the first week and participated in 137 million activities. The game has won over 180 awards and nominations to date.

"Destiny fans played more than 100 million hours of the game in the first week. That's on par with the engagement levels of our most popular Call of Duty® games, which obviously is an industry leader," said Eric Hirshberg, CEO, Activision Publishing. "Millions of gamers are having a great time playing Destiny and can't put down their controllers. And this is just the beginning. Destiny is a platform that will grow and evolve and we will continue to work closely with our partners at Bungie to bring a long line of new experiences and content to life in the game."

Hailed by Game Informer Magazine as "one of the first true event games of this new generation," and lauded by Yahoo! Games as "gorgeous, slick, and finely tuned, a technical knockout," Destiny casts players as a Guardian of the last city on Earth, able to explore the ancient ruins of our solar system in a social, living universe filled with other players. Players will journey through environments spanning the red dunes of Mars to the lush jungles of Venus while creating their own legend as they and their friends venture out into the stars to reclaim the treasures and secrets lost after the collapse of humanity. Over the course of their adventures, players will become more powerful as they wield rare and exotic weapons, gear, and super abilities.

In addition to the story campaign, players can take their unique character into any co-operative or competitive activity, including the ability to compete with or against their friends in The Crucible, Destiny's competitive multiplayer mode featuring numerous playlists and maps spanning diverse environments across the galaxy.

Destiny is rated T for Teen by the ESRB (Animated Blood and Violence), and is available now for the PlayStation®4 computer entertainment system (PlayStation Plus required for some features), PlayStation®3 computer entertainment system, Xbox One, the all-in-one games and entertainment system and Xbox 360 games and entertainment system from Microsoft (Xbox Live Gold required for some features).

For more information, visit For exclusive updates, follow the official Destiny social channels at and @DestinyTheGame on Twitter, and interact directly with the developers at

About Bungie

Bungie was founded in 1991 with two goals: develop kick-ass games that combine state-of-the-art technology with uncompromising art, captivating storytelling, and deep gameplay, and then to sell enough copies to fund their ongoing quest for World Domination. Over the past twenty years, Bungie created a bunch of fun games, including the Halo Franchise, the Marathon Trilogy, and the first two Myth games. Now independent, employee-owned, and located in Bellevue, Washington, Bungie has unleashed their newest creation, Destiny, upon the world.

More information about Bungie can be found at

About Activision Publishing

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products, including such popular franchises as Call of Duty® and Skylanders®.

Activision maintains operations in the U.S., Canada, Brazil, Mexico, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Denmark, the Netherlands, Australia, Singapore, mainland China, Hong Kong and the region of Taiwan. More information about Activision and its products can be found on the company's website,

Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Activision Publishing's expectations, plans, intentions or strategies regarding the future are forward-looking statements that are not facts and involve a number of risks and uncertainties. Factors that could cause Activision Publishing's actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include unanticipated product delays and other factors identified in the risk factors sections of Activision Blizzard's most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Activision Publishing and Activision Blizzard as of the date of this release, and neither Activision Publishing nor Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Activision Publishing or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.

© 2014 Bungie, Inc. All rights reserved. Destiny, the Destiny Logo, Bungie and the Bungie Logo are among the trademarks of Bungie, Inc. Published and distributed by Activision. CALL OF DUTY, SKYLANDERS and ACTIVISION are registered trademarks of Activision Publishing, Inc. All other trademarks and trade names are the properties of their respective owners.

Activision Publishing, Inc.
Mary Osako, 424-322-5166
SVP, Global Communications

Source: Activision Publishing, Inc.

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