Players Logged More Than 100 Million Hours of Online Play in the
Destiny Becomes Best-Selling New Video Game Franchise Launch of
SANTA MONICA, Calif.--(BUSINESS WIRE)--
Activision Publishing, Inc., a wholly owned subsidiary of Activision
Blizzard, Inc. (Nasdaq: ATVI), announced today that its highly
anticipated new franchise Destiny sold-through more than
$325 million worldwide in its first five days, according to Chart-Track,
first parties, retail customer sell-through information and Activision
Blizzard internal estimates.
According to Bungie, Destiny players logged more than 100
million hours of online play by the end of the first week and
participated in 137 million activities. The game has won over 180 awards
and nominations to date.
"Destiny fans played more than 100 million hours of the
game in the first week. That's on par with the engagement levels of our
most popular Call of Duty® games, which obviously is an industry
leader," said Eric Hirshberg, CEO, Activision Publishing. "Millions of
gamers are having a great time playing Destiny and can't
put down their controllers. And this is just the beginning. Destiny
is a platform that will grow and evolve and we will continue to work
closely with our partners at Bungie to bring a long line of new
experiences and content to life in the game."
Hailed by Game Informer Magazine as "one of
the first true event games of this new generation," and lauded by Yahoo!
Games as "gorgeous, slick, and finely tuned, a technical
knockout," Destiny casts players as a Guardian of the last
city on Earth, able to explore the ancient ruins of our solar system in
a social, living universe filled with other players. Players will
journey through environments spanning the red dunes of Mars to the lush
jungles of Venus while creating their own legend as they and their
friends venture out into the stars to reclaim the treasures and secrets
lost after the collapse of humanity. Over the course of their
adventures, players will become more powerful as they wield rare and
exotic weapons, gear, and super abilities.
In addition to the story campaign, players can take their unique
character into any co-operative or competitive activity, including the
ability to compete with or against their friends in The Crucible, Destiny's
competitive multiplayer mode featuring numerous playlists and maps
spanning diverse environments across the galaxy.
Destiny is rated T for Teen by the ESRB (Animated Blood
and Violence), and is available now for the PlayStation®4 computer
entertainment system (PlayStation Plus required for some features),
PlayStation®3 computer entertainment system, Xbox One, the all-in-one
games and entertainment system and Xbox 360 games and entertainment
system from Microsoft (Xbox Live Gold required for some features).
For more information, visit www.DestinyTheGame.com.
For exclusive updates, follow the official Destiny social
channels at www.facebook.com/DestinyTheGame
and @DestinyTheGame on Twitter, and interact directly with the
developers at www.Bungie.net.
Bungie was founded in 1991 with two goals: develop kick-ass games that
combine state-of-the-art technology with uncompromising art, captivating
storytelling, and deep gameplay, and then to sell enough copies to fund
their ongoing quest for World Domination. Over the past twenty years,
Bungie created a bunch of fun games, including the Halo Franchise, the
Marathon Trilogy, and the first two Myth games. Now independent,
employee-owned, and located in Bellevue, Washington, Bungie has
unleashed their newest creation, Destiny, upon the world.
More information about Bungie can be found at www.bungie.net.
About Activision Publishing
Headquartered in Santa Monica, California, Activision Publishing, Inc.
is a leading worldwide developer, publisher and distributor of
interactive entertainment and leisure products, including such popular
franchises as Call of Duty® and Skylanders®.
Activision maintains operations in the U.S., Canada, Brazil, Mexico, the
United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Denmark,
the Netherlands, Australia, Singapore, mainland China, Hong Kong and the
region of Taiwan. More information about Activision and its products can
be found on the company's website, www.activision.com.
Cautionary Note Regarding Forward-looking
Statements: Information in this press release that involves
Activision Publishing's expectations, plans, intentions or strategies
regarding the future are forward-looking statements that are not facts
and involve a number of risks and uncertainties. Factors that could
cause Activision Publishing's actual future results to differ materially
from those expressed in the forward-looking statements set forth in this
release include unanticipated product delays and other factors
identified in the risk factors sections of Activision Blizzard's most
recent annual report on Form 10-K and any subsequent quarterly reports
on Form 10-Q. The forward-looking statements in this release are based
upon information available to Activision Publishing and Activision
Blizzard as of the date of this release, and neither Activision
Publishing nor Activision Blizzard assumes any obligation to update any
such forward-looking statements. Forward-looking statements believed to
be true when made may ultimately prove to be incorrect. These statements
are not guarantees of the future performance of Activision Publishing or
Activision Blizzard and are subject to risks, uncertainties and other
factors, some of which are beyond its control and may cause actual
results to differ materially from current expectations.
© 2014 Bungie, Inc. All rights reserved. Destiny, the Destiny Logo,
Bungie and the Bungie Logo are among the trademarks of Bungie, Inc.
Published and distributed by Activision. CALL OF DUTY, SKYLANDERS and
ACTIVISION are registered trademarks of Activision Publishing, Inc. All
other trademarks and trade names are the properties of their respective
Activision Publishing, Inc.
Mary Osako, 424-322-5166
Source: Activision Publishing, Inc.
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