Destiny is the Most Successful New Video Game Franchise Launch of All
Destiny is the Highest-Selling Day One Digital Console Release in
On Track to Become Activision's Next Billion Dollar Franchise
SANTA MONICA, Calif.--(BUSINESS WIRE)--
Activision Publishing, Inc., a wholly owned subsidiary of Activision
Blizzard, Inc. (Nasdaq: ATVI), announced today that the company sold
more than $500 million of Destiny into retail stores and
first parties worldwide as of day one, making the game the biggest new
video game franchise launch in history.
"Based on extraordinary audience demand, retail and first party orders
worldwide have exceeded $500 million for Destiny," said
Bobby Kotick, CEO of Activision Blizzard. "This industry milestone marks
another blockbuster success for our company and demonstrates our unique
ability to create some of the most successful entertainment franchises
in the world. The success of Destiny, along with the
recent introduction of Blizzard Entertainment's Hearthstone, is
further validation of our unique capabilities to create great
entertainment franchises from the ground up."
Destiny launched at over 11,000 midnight openings around
the world, as fans in over 178 countries (Source: Radian6) shared their
fervor on YouTube and in social media.
"Since the beginning, we've been confident that our investment and
belief in Destiny would pay off. But not many people
believed we'd be able to say it did so on day one," said Eric Hirshberg,
CEO of Activision Publishing. "Destiny is officially the
biggest new franchise launch in our industry's history. It's also the
highest-selling day one digital console release in history. We have more
confidence than ever that Destiny will become one of the
iconic franchises of this generation, and Activision's next billion
dollar brand. Most importantly, it's just a great game which we can't
stop playing. A big thanks to our incredibly talented team and partners
who helped make this happen, most importantly, our partners at Bungie."
Bungie was founded in 1991 with two goals: develop kick ass games that
combine state-of-the-art technology with uncompromising art, captivating
storytelling, and deep gameplay, and then to sell enough copies to fund
our ongoing quest for World Domination. Over the past twenty years,
Bungie created a bunch of fun games, including the Halo franchise, the
Marathon Trilogy, and the first two Myth games. Our independent,
employee-owned development studio is located in Bellevue, Washington,
the base where we launched our most ambitious project to date: Destiny.
More information about Bungie can be found at www.bungie.net.
About Activision Publishing, Inc.
Headquartered in Santa Monica, California, Activision Publishing, Inc.
is a leading worldwide developer, publisher and distributor of
interactive entertainment, including such blockbuster franchises as Call
of Duty®, Skylanders and Destiny.
Activision maintains operations in the U.S., Canada, Brazil, Mexico, the
United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Denmark,
the Netherlands, Australia, Singapore, mainland China, Hong Kong and the
region of Taiwan. More information about Activision and its products can
be found on the company's website, www.activision.com.
Cautionary Note Regarding Forward-looking
Statements: Information in this press release that involves
Activision Publishing's expectations, plans, intentions or strategies
regarding the future are forward-looking statements that are not facts
and involve a number of risks and uncertainties. Factors that could
cause Activision Publishing's actual future results to differ materially
from those expressed in the forward-looking statements set forth in this
release include unanticipated product delays and other factors
identified in the risk factors sections of Activision Blizzard's most
recent annual report on Form 10-K and any subsequent quarterly reports
on Form 10-Q. The forward-looking statements in this release are based
upon information available to Activision Publishing and Activision
Blizzard as of the date of this release, and neither Activision
Publishing nor Activision Blizzard assumes any obligation to update any
such forward-looking statements. Forward-looking statements believed to
be true when made may ultimately prove to be incorrect. These statements
are not guarantees of the future performance of Activision Publishing or
Activision Blizzard and are subject to risks, uncertainties and other
factors, some of which are beyond its control and may cause actual
results to differ materially from current expectations.
© 2014 Bungie, Inc. All rights reserved. Destiny, the Destiny Logo,
Bungie and the Bungie Logo are among the trademarks of Bungie, Inc.
Published and distributed by Activision. Activision is a registered
trademark of Activision Publishing, Inc.
Activision Publishing, Inc.
Source: Activision Publishing, Inc.
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