It's Time to "Become Legend" in Destiny

Sep 8, 2014

The Most Pre-Ordered New IP in Video Game History Has Launched and is Available Worldwide at 12:01 midnight September 9th Local Time in Countries around the World

Award-Winning First Person Action Game Delivers Groundbreaking Experience in a Living, Social World

SANTA MONICA, Calif.--(BUSINESS WIRE)-- Bungie, the creators of the Halo® franchise, and Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard, Inc. (NASDAQ: ATVI) and the creators and publishers of such blockbuster franchises as Call of Duty® and Skylanders, have joined forces to bring you Destiny, releasing worldwide today at 12:01 midnight September 9th local time in each territory where available at global retailers.

Destiny is the most pre-ordered new video game IP in history, and has won over 180 awards and nominations, setting the stage for Destiny to become one of the biggest entertainment launches of the year, and the next big blockbuster franchise in gaming. In July, over 4.6 million people tested Destiny in what became the biggest beta of this console generation. Millions are expected to start playing the full game today.

"Destiny has been a labor of love and a remarkable creative journey for everyone at Activision and Bungie," said Eric Hirshberg, CEO of Activision Publishing Inc. "We feel that we have the opportunity to launch something huge - not just into the gaming landscape, but the pop cultural landscape. Arriving at our launch day with this much support and enthusiasm from fans and retailers is downright exciting. Moments like this just don't come around very often."

"Destiny is the game we've always wanted to make," said Harold Ryan, Bungie president. "We've dreamt of this universe for years, so we couldn't be more thrilled to swing open the doors and let fans shape this experience as they tell their unique stories in the game. For us, the next generation of games is all about allowing players to collide and interact with each other as they take on epic, action-packed adventures all their own."

In addition to the launch of the game, the Destiny Expansion Pass is available for purchase. The Expansion Pass will extend the Destiny adventure after the launch of the game, with two expansions, both of which will include brand new story missions, cooperative activities and competitive multiplayer arenas, and a wealth of all new weapons, armor and gear to earn. The Expansion Pass is available at a suggested retail price of $34.99, with Expansion I and Expansion II to be priced individually at $19.99 when they launch. Expansion I will launch in December, with Expansion II following.

In Destiny, you are cast as a Guardian of the last city on Earth, able to explore the ancient ruins of our solar system in a social, living universe filled with other players. You will journey through environments spanning the red dunes of Mars to the lush jungles of Venus while creating your own legend as you and your friends venture out into the stars to reclaim the treasures and secrets lost after the collapse of humanity. Over the course of your adventures you will become more powerful as you wield rare and exotic weapons, gear, and super abilities. In addition to the story campaign, you can take your unique character into any co-operative or competitive activity, including the ability to compete with or against your friends in The Crucible, Destiny's competitive multiplayer mode featuring numerous playlists and maps spanning diverse environments across the galaxy.

Destiny is rated T for Teen by the ESRB (Animated Blood and Violence), and is available now for the PlayStation®4 computer entertainment system (PlayStation Plus required for some features), PlayStation®3 computer entertainment system, Xbox One, the all-in-one games and entertainment system and Xbox 360 games and entertainment system from Microsoft (Xbox Live Gold required for some features).

For more information, visit For exclusive updates, follow the official Destiny social channels at and @DestinyTheGame on Twitter, and interact directly with the developers at

Activision Press Center
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About Bungie
Bungie was founded in 1991 with two goals: develop kick-ass games that combine state-of-the-art technology with uncompromising art, captivating storytelling, and deep gameplay, and then to sell enough copies to fund their ongoing quest for World Domination. Over the past twenty years, Bungie created a bunch of fun games, including the Halo Franchise, the Marathon Trilogy, and the first two Myth games. Now independent, employee-owned, and located in Bellevue, Washington, Bungie has unleashed their newest creation, Destiny, upon the world.

More information about Bungie can be found at

About Activision Publishing, Inc.
Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products, including such popular franchises as Call of Duty® and Skylanders.

Activision maintains operations in the U.S., Canada, Brazil, Mexico, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Denmark, the Netherlands, Australia, Singapore, mainland China, Hong Kong and the region of Taiwan. More information about Activision and its products can be found on the company's website,

Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Activision Publishing's expectations, plans, intentions or strategies regarding the future are forward-looking statements that are not facts and involve a number of risks and uncertainties. Factors that could cause Activision Publishing's actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include unanticipated product delays and other factors identified in the risk factors sections of Activision Blizzard's most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Activision Publishing and Activision Blizzard as of the date of this release, and neither Activision Publishing nor Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Activision Publishing or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.

Halo is a registered trademark of Microsoft Corp. in the U.S. and/or other countries. Microsoft is not the publisher of Destiny. Activision has no affiliation with Halo.

© 2014 Bungie, Inc. All rights reserved. Destiny, the Destiny Logo, Bungie and the Bungie Logo are among the trademarks of Bungie, Inc. Published and distributed by Activision. CALL OF DUTY is a trademark of Activision Publishing, Inc. All other trademarks and trade names are the properties of their respective owners.

Activision, Inc.
Genevieve Waldman, 310-255-2535

Source: Activision Blizzard, Inc.

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