Destiny Beta Concludes as Biggest Beta in This Console Generation

Largest Console Beta for a New Video Game IP

Over 4.6 Million Fans Played Beta

SANTA MONICA, Calif.--(BUSINESS WIRE)-- Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard, Inc. (NASDAQ: ATVI), and Bungie today confirmed millions of people have played their upcoming and award-winning game Destiny during their beta test to gather vital information in preparation for launch. The Destiny Beta included a sampling of major activities featured in the full game. The beta began first on PlayStation®4 and PlayStation®3 on July 17 and came to a close Sunday evening, with 4,638,937 unique players participating.

"This is the biggest beta of this console generation by a wide margin and the largest console beta ever for a new video game IP to date," said Eric Hirshberg, CEO of Activision Publishing. "Hosting a beta at this scale is an incredible feat, so we're thrilled to see the phenomenal response. But the beta is just a taste of what's to come. We're counting down the days to our launch day, September 9th."

"We were totally blown away by the number of people who played the beta," said Pete Parsons, COO of Bungie. "We surpassed even our own goals and the feedback was invaluable. We cannot thank the community enough, the response was humbling and in the weeks ahead we'll be working hard to ensure that Destiny lives up to the expectations at launch."

About Destiny

Players are cast as Guardians of the last city on Earth, who will explore the ancient ruins of our solar system from the red dunes of Mars to the lush jungles of Venus. Able to wield incredible power, gamers must battle humanity's enemies and reclaim all that was lost during the collapse of mankind's Golden Age. In a story-driven universe, Destiny unfolds through grand tales and epic adventures by immersing players in a bold new universe filled with cooperative, competitive, public, and social activities, all seamlessly connected. Destiny is rated T for Teen by the ESRB (Animated Blood and Violence).

For more information, visit www.DestinyTheGame.com. For exclusive updates, follow the official Destiny social channels at www.facebook.com/DestinyTheGame and @DestinyTheGame on Twitter, and interact directly with the developers at www.Bungie.net.

About Bungie

Bungie was founded in 1991 with two goals: develop kick ass games that combine state-of-the-art technology with uncompromising art, captivating storytelling, and deep gameplay, and then to sell enough copies to fund their ongoing quest for World Domination. Over the past twenty years, Bungie created a bunch of fun games, including the Halo Franchise, the Marathon Trilogy, and the first two Myth games. Now independent, employee-owned, and located in Bellevue, Washington, Bungie is preparing to unleash their newest creation, Destiny, upon the world.

More information about Bungie can be found at www.bungie.net.

About Activision Publishing, Inc.

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.

Activision maintains operations in the U.S., Canada, Brazil, Mexico, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Denmark, the Netherlands, Australia, Singapore, mainland China, Hong Kong and the region of Taiwan. More information about Activision and its products can be found on the company's website, www.activision.com.

Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Activision Publishing's expectations, plans, intentions or strategies regarding the future are forward-looking statements that are not facts and involve a number of risks and uncertainties. Factors that could cause Activision Publishing's actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include unanticipated product delays and other factors identified in the risk factors sections of Activision Blizzard's most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Activision Publishing and Activision Blizzard as of the date of this release, and neither Activision Publishing nor Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Activision Publishing or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.

© 2014 Bungie, Inc. All rights reserved. Destiny, the Destiny Logo, Bungie and the Bungie Logo are among the trademarks of Bungie, Inc. Published and distributed by Activision.

Activision, Inc.
Genevieve Waldman, 310-255-2535
gwaldman@activision.com

Source: Activision Publishing, Inc.

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