Skylanders® takes over Times Square for
"SWAPtoberfest" Celebration on October 10
Daily Skylanders SWAP Force Starter Pack Giveaways
and Activities Begin October 1 through the end of the month
SANTA MONICA, Calif.--(BUSINESS WIRE)--
Activision Publishing, Inc., a wholly owned subsidiary of Activision
Blizzard, Inc. (NASDAQ: ATVI), is celebrating the month of "SWAPtober"
as the magic of Skylanders SWAP Force sweeps the globe
heading into the game's launch on Sunday, SWAPtober 13th and
beyond. Lucky Portal Masters will have chances to win copies of the Skylanders
SWAP Force game, explore the world of Skylanders in Times
Square, and more during the month-long activities.
Kicking off SWAPtober, Activision will be giving away one Skylanders
SWAP Force Starter Pack per day from October 1-31 via the
official Skylanders
Twitter channel (@SkylandersGames). Portal Masters can visit Skylanders.com
to mix and match their favorite SWAP Force™ characters
out of the more than 250 possible combinations. Fans can then tweet
their favorite SWAP Force character combination along with a
suggested catchphrase using the hashtags #SWAPtober and #Skylanders for
the chance to win one of the daily Skylanders SWAP Force
Starter Pack giveaways, which will be available after the game's launch.
On October 10, Skylanders, one of the world's most successful
video game franchises1, is partnering with Toys"R"Us®
to bring Skylands to life with "SWAPtoberfest"—a celebration in Times
Square where fans will have the chance to be among the very first to
play the game before it's available at retail. SWAPtoberfest will
feature Skylanders SWAP Force-themed activities, photos
with Skylanders costumed characters as well as chances to win a Skylanders
SWAP Force Starter Pack and special Skylanders-themed
merchandise from top companies like MEGA Brands, Rubie's Costume
Company, Hybrid Apparel and Power A.
On Saturday, October 12 and Sunday, October 13, the Toys"R"Us
international flagship store in New York City will celebrate the launch
of Skylanders SWAP Force with one-of-a-kind in-store
experiences, including game demos and giveaways (while supplies last).
Skylanders SWAP Force was recently named as one of the
2013 Toys"R"Us "Fabulous 15" on the Toys"R"Us Holiday Hot Toy List. The
game will be available in North America on Xbox 360™, PlayStation®
3, Nintendo Wii™, Nintendo Wii U™ and Nintendo 3DS™
on October 13; in Australia on October 16; and in Europe on October 18.
It also will be available day-and-date with the launch of Xbox One™
and PlayStation® 4.
About the Skylanders Franchise
The award-winning, $1.5 billionSkylanders franchise pioneered
the toys-to-life category in 2011 with the debut of Skylanders
Spyro's Adventure®. The game originated a
new play pattern that seamlessly bridged physical and virtual worlds
across multiple platforms and became the top-selling kids' videogame of
the year. In October 2012, Skylanders Giants™ further
evolved the genre and added the mega-sized Giant Skylanders and LightCore™
characters to the collection of interaction figures. Skylanders
Giants was awarded the "e-Connected Toy of the Year" at the 13th
Annual Toy of the Year (TOTY) Awards. The next innovation in the
franchise Skylanders SWAP Force is being developed by Vicarious
Visions, an Activision studio. The game is rated E10+ by the ESRB. For
more information, visit www.skylanders.com.
About Activision Publishing, Inc.
Headquartered in Santa Monica, California, Activision Publishing, Inc.
is a leading worldwide developer, publisher and distributor of
interactive entertainment and leisure products.
Activision maintains operations in the U.S., Canada, Brazil, Mexico, the
United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Denmark,
the Netherlands, Australia, Singapore, mainland China, Hong Kong and the
region of Taiwan. More information about Activision and its products can
be found on the company's website, www.activision.com.
Cautionary Note Regarding Forward-looking
Statements: Information in this press release that involves
Activision Publishing's expectations, plans, intentions or strategies
regarding the future, including statements about the expected release
date of SKYLANDERS SWAP FORCE, are forward-looking statements
that are not facts and involve a number of risks and uncertainties.
Factors that could cause Activision Publishing's actual future results
to differ materially from those expressed in the forward-looking
statements set forth in this release include unanticipated product
delays and other factors identified in the risk factors sections of
Activision Blizzard's most recent annual report on Form 10-K and any
subsequent quarterly reports on Form 10-Q. The forward-looking
statements in this release are based upon information available to
Activision Publishing and Activision Blizzard as of the date of this
release, and neither Activision Publishing nor Activision Blizzard
assumes any obligation to update any such forward-looking statements.
Forward-looking statements believed to be true when made may ultimately
prove to be incorrect. These statements are not guarantees of the future
performance of Activision Publishing or Activision Blizzard and are
subject to risks, uncertainties and other factors, some of which are
beyond its control and may cause actual results to differ materially
from current expectations.
1 Based on revenue, according to The NPD Group, Gfk Media
Control® and Activision internal estimates, including toys and accessory
packs.
SKYLANDERS, SKYLANDERS SWAP FORCE, SKYLANDERS SPYRO'S ADVENTURE,
SKYLANDERS GIANTS, LIGHTCORE and ACTIVISION are trademarks of Activision
Publishing, Inc.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20130930005609/en/
For Media Inquiries:
PMK•BNC
Michele
Wyman, 310-854-3264
michele.wyman@pmkbnc.com
or
Activision
Publishing, Inc.
Dior Brown, 424-744-5864
dior.brown@activision.com
Source: Activision Publishing, Inc.
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