Skylanders Figures Continue to Outsell the Top Action Figure
Properties Year-to-Date 20133
SANTA MONICA, Calif.--(BUSINESS WIRE)--
Activision Publishing, Inc., a wholly owned subsidiary of Activision
Blizzard, Inc. (NASDAQ: ATVI),
announced today that Skylanders Giants is the #1
best-selling console and hand-held video game year-to-date overall in
dollars, including toys and accessories, in the U.S. and Europe and
remains the biggest kids' videogame launch in the last 12 months in the
U.S. and Europe.5 In its first two weeks, Skylanders
Giants sold more than 500,000 Starter Packs and Portal Owner
Packs globally.2
Additionally, Skylanders figures are expected to have outsold the top
action-figure properties in the U.S. and Europe for the first eight
months of the year.3 Life to date, the Skylanders®
franchise has generated more than $1.5 billion in worldwide retail sales.4
"Skylanders is the biggest video game including toys and
accessories and the biggest action figure line in the industry in the
U.S. and Europe so far this year. Skylanders Giants also
delivered the biggest kid's video game launch of the last 12 months1,"
said Eric Hirshberg, CEO of Activision Publishing, Inc. "We've
accomplished this unmatched level of success by consistently delivering
magic to our passionate, young fans. And the best is yet to come. With
next month's release of Skylanders SWAP ForceTM,
we will take this category that we've pioneered to a new level of
innovation and creativity."
"The Skylanders franchise continues to be one of our top selling video
game properties," said Laura Phillips, senior vice president of
entertainment for Walmart U.S. "We're excited to offer our customers an
expanded assortment of Skylanders figures, accessories and more as we
gear up for the launch of Skylanders SWAP Force."
Skylanders Spyro's Adventure® and Skylanders Giants
were developed by Toys For Bob, and Skylanders SWAP Force
is being developed by Vicarious Visions. The games are rated Everyone
10+ by the ESRB. For more information, visit www.skylanders.com.
About Activision Publishing, Inc.
Headquartered in Santa Monica, California, Activision Publishing, Inc.
is a leading worldwide developer, publisher and distributor of
interactive entertainment and leisure products.
Activision maintains operations in the U.S., Canada, Brazil, Mexico, the
United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Denmark,
the Netherlands, Australia, Singapore, South Korea, mainland China, Hong
Kong and the region of Taiwan. More information about Activision and its
products can be found on the company's website, www.activision.com.
Cautionary Note Regarding Forward-looking Statements: Information in
this press release that involves Activision Publishing's expectations,
plans, intentions or strategies regarding the future, including
statements about the expected release date of Skylanders SWAP Force™,
are forward-looking statements that are not facts and involve a number
of risks and uncertainties. Factors that could cause Activision
Publishing's actual future results to differ materially from those
expressed in the forward-looking statements set forth in this release
include unanticipated product delays and other factors identified in the
risk factors sections of Activision Blizzard's most recent annual report
on Form 10-K and any subsequent quarterly reports on Form 10-Q. The
forward-looking statements in this release are based upon information
available to Activision Publishing and Activision Blizzard as of the
date of this release, and neither Activision Publishing nor Activision
Blizzard assumes any obligation to update any such forward-looking
statements. Forward-looking statements believed to be true when made may
ultimately prove to be incorrect. These statements are not guarantees of
the future performance of Activision Publishing or Activision Blizzard
and are subject to risks, uncertainties and other factors, some of which
are beyond its control and may cause actual results to differ materially
from current expectations.
SKYLANDERS, SKYLANDERS SWAP FORCE, SKYLANDERS GIANTS, SKYLANDERS SPYRO'S
ADVENTURE, and ACTIVISION are trademarks of Activision Publishing, Inc.
¹ Based on revenue, according to The US NPD Group, GfK Media Control and
Activision internal estimates, including toys and accessory packs
through August 31, 2013
2 According to The US NPD Group,
GfK Media Control and Activision internal estimates.
3
According to The US NPD Group and Activision internal estimates
through August 31, 2013
4 According to The US NPD
Group, GfK Media Control and Activision internal estimates, including
toys and accessory packs as of July 31, 2013
5 Based on
revenue, according to The US NPD Group, Gfk Media Control and Activision
internal estimates, includng toys and accessory packs for the first
month following commercial release.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20130917005769/en/
PMK-BNC
Michele Wyman, 310-854-3264
michele.wyman@pmkbnc.com
or
Activision
Publishing, Inc.
Kerstine Johnson, 310-255-2508
kjohnson@activision.com
Source: Activision Publishing, Inc.
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